Robert Taylor – A New Yorker State of Mind

An Urban Spectacle

Above: Rudolf Persson's rendering of the main entrance to the Stockholm Exhibition of 1930, designed by Swedish architect Gunnar Asplund. The exhibition was a landmark event that introduced Functionalism to Swedish architecture and design.(Svensk Form)

Architecture critic Lewis Mumford turned his exacting eye on exhibitions at the Museum of Modern Art that looked to the future of building design. Of particular interest was an exhibit on those world expositions that have given us everything from the Eiffel Tower (1889 Exposition Universelle) to the car-dominated landscape that inspired millions of Depression-weary visitors at New York’s 1939 World’s Fair.

June 20, 1936 cover by **Adolph K. Kronengold.** Kronengold (1900–1986) created twenty-three covers for the *New Yorker from 1928 to 1947.* Born and raised in New Orleans, he frequently used watercolors and often painted scenes honoring his hometown. The June 20 cover was Kronengold’s seventeenth for the magazine.

Mumford made passing mention to the museum’s exhibit on government housing (he noted it was below MoMA’s standard) and then turned his attention to a review of world’s fairs, examining how they have inspired both waves of architectural achievement and “counterfeits of civic grandeur…”

BREAK FROM THE PAST…Images from the covers of MoMA’s exhibition catalogs depict the 1934-35 Carl Mackley Houses in Philadelphia (top, from the government housing exhibit) and the 1930 Stockholm Exposition. (MoMA.org)

STILL SERVING…the 1934-35 Carl Mackley Houses in Philadelphia have been on the National Register of Historic Places since 1998. *(Wikipedia)*

PONDERING what a modern exhibition should be, **Lewis Mumford** cited the granddaddy of them, the London Exhibition of 1851 (top), with its Crystal Palace, which he called “the first definitive monument of modern architecture,” as definitive and challenging as the Pavillon L’Esprit Nouveau (bottom), designed by **Le Corbusier** and **Pierre Jeanneret** for the 1925 International Exhibition of Modern Decorative and Industrial Arts in Paris. *(devonandexeterinstitution.org/Wikipedia)*

SHAM AESTHETIC…Mumford referred to buildings in the 1893 Chicago World’s Fair (left) as “laborious limestone counterfeits of civic grandeur,” while praising the 1893 and 1900 Paris expositions for design innovations including the Art Nouveau style—at right is Le Pavillon Bleu, a lavish restaurant once located at the foot of the Eiffel Tower. It was built by French architect René Dulong in collaboration with Belgian architect and designer Gustave Serrurier-Bovy, one of the founders of the Art Nouveau movement. *(getzen.com/messynessychic.com)*

Looking ahead to the planned 1939 World’s Fair at Flushing Meadows, Mumford believed the age of grand world expositions had passed, especially those that moved the needle on design innovation. Moreover, he observed that the lack of real drama or rational purpose would threaten bankruptcy to future fairs, a symptom especially acute in America: “…a hasty transfer of attention from the agents of production to the organs of reproduction; a bevy of naked hussies remind the spectator that there are other wonders in Nature besides the harnessing of Niagara Falls, or the five-millionth Ford car.”

POINTING TO THE FUTURE..Rosalie Fairbanks, a guide to the 1939 New York World’s Fair, points to the theme of the exposition—the Trylon and Perisphere—after the entire sheath of scaffolding was removed for the first time on February 22, 1939. (Associated Press)

Earth-movers were already at work sculpting the fair’s site from the swampland and ash heaps along the Flushing River when Mumford assembled a self-anointed advisory group in 1936. This group— the “Fair of the Future Committee”—urged the fair’s leaders to abandon superficial commercialism and instead demonstrate how technology could serve the public good and restore ecological balance in American communities. That did not come to pass; when the fair opened in 1939, Mumford wrote in his “Sky Line” column (titled “Genuine Bootleg”) that the committee’s “hopes and proposals for a major contribution to urban design were progressively defeated. Today their wreckage is strewed about the Fair, so thoroughly smashed and disfigured that their own fathers could scarcely identify the corpses.”

FUTURAMA was a popular exhibit and ride at the 1939 New York World’s Fair. Designed by **Norman Bel Geddes** for the General Motors pavilion, it proposed a sprawling car-based future that was the antitheses of **Lewis Mumford’s** vision of human-scaled, ecologically balanced development. *(Wikipedia)*

Mumford got one thing right. Although the 1939 fair attracted more than 45 million visitors, it lost a lot of money, recouping only 32 percent of its original cost.

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Only a Memory

In “Notes and Comment,” E.B. White recalled the brief life of “America’s Little House” at 39th and Park in the Murray Hill neighborhood. The eight-room Georgian colonial was built in 1934 during the “Better Homes in America” campaign that promoted single-family home ownership as well as design innovations. The CBS radio network (which contributed $50,000 to the project) installed a studio in the house’s garage, from which it broadcast three national radio programs to a hundred stations across the country.

Open for about a year, the house was demolished in November 1935, its doors and interior furnishings sold to hostesses who had worked at the house. In its place William Van Alen—architect of the Chrysler Building—erected the all-steel “House of the Modern Age.”

CHANGE OF SCENE…At left, America’s Little House on Park Avenue and 39th Street, replaced by **William Van Alen’s** prefabricated steel house (right), “The House of the Modern Age,” detail from a photo by Berenice Abbott. (Wikipedia/cornell.edu)

…in the following week’s issue of The New Yorker, June 27, a back of the book ad from the Modernage Furniture Corporation touted the opening of “The House of the Modern Age”…

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Fan Fans

Staying on the domestic scene, here is an excerpt from Barbara Blake’s “About the House” column, where she updated readers on the latest in electric fans (air-conditioning in private homes was still a rarity).

ELECTRIC WIND…**Barbara Blake** highlighted the latest in electric fans including, clockwise from top left, the Airflow Safefan, which moved air with looped ribbons; the Samson Safeflex employed rubber blades as a safety feature; the noted designer **Robert Heller** produced these fan designs (1936 and 1937) modeled on airplane propellers. *(worthpoint.com/ebay.com/Montreal Museum of Fine Arts)*

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Billy’s Beef

In 1899 vaudevillian Billy Watson (aka Isaac Levie) formed his Beef Trust burlesque troupe of plus-sized women. Although his shows starred women in the 200-pound range, he also relied on slight-of-hand provided by the “Tights King” Morris Kohan, who apparently could produce tights that could make a person look either heavier or slimmer. “The Talk of the Town” explains in this excerpt:

WHERE’S THE BEEF?…**Billy Watson’s** burlesque troupe of plus-sized women—the Beef Trust— padded their profiles with the aid of specially designed tights. (Facebook.com)

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Divine Dilemma

In Part Two of Father Divine’s profile, St. Clair McKelway and A.J. Liebling recounted the preacher’s 1931 arrest, prompted by ongoing complaints from the citizens of Sayville, New York about the traffic jams caused by Divine’s daily feasts as well as the noise generated by the faithful who would holler hallelujahs late into the evening. During one of these late night revivals police raided Divine’s property and fined each of the seventy-eight followers a few dollars apiece. Divine, however, insisted on a jury trial, which was held seven months later. The charge: Maintaining a public nuisance.

Jurors convicted Divine, with a request for leniency, but Justice Lewis Smith sentenced the preacher to a year in prison, calling him a “menace to society.” However, four days later the judge dropped dead of a heart attack, and Divine was freed. The notion that the judge’s death was divine retribution was naturally perpetuated by the media. A brief excerpt, with illustration by Abe Birnbaum.

GET OUT OF JAIL CARD…In 1931 **Father Divine** was arrested for maintaining a public nuisance. Following a jury trial and conviction, the presiding judge dropped dead, leading the preacher’s freedom a few days later. *(facebook.com/nydailynews.com)*

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At the Movies

The drama film Private Number was based on the 1915 play Common Clay, which had already been made as a silent in 1919 and as a sound film in 1930. The play had a somewhat scandalous theme for the time (a young servant is fired when she becomes pregnant by her employer’s son), but thanks to the Hays Code, the more scandalous parts of the earlier films were omitted in 1936’s Private Number, leaving the viewer with little except for some “old-fashioned hocus pocus,” according to critic John Mosher.

THE BUTLER DID IT…In Private Number, **Basil Rathbone** portrayed a tyrannical butler with a personal interest in one of his new maids (**Loretta Young**). She in turn secretly marries the scion of the family (**Robert Taylor**) and bears his child. Clockwise from top left: Poster for the film; Rathbone, **Kane Richmon**d, and Young; Taylor, Young, and well-known canine actor Prince; rivals for a maid’s affection—Taylor and Rathbone. *(Wikipedia/imdb.com/basilrathbone.net)*

Thirty-nine-year-old Marion Davies appeared in one her final films, Hearts Divided, a musical based on the real-life marriage between American Elizabeth ‘Betsy’ Patterson and Jérôme Bonaparte, the brother of Napoleon Bonaparte. Although in real life Napoleon annulled the marriage, Hollywood gave the couple a happier ending.

THREE’S A CROWD…Napoleon (**Claude Rains**) comes between lovers **Marion Davies** and **Dick Powell** in *Hearts Divided.* The two also shared an off-screen romance behind the back of William Randolph Hearst, with whom Davies had a long-term relationship and to whom she believed she owed her career. (imdb.com)

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From Our Advertisers

Illustrator R. John Holmgren drew up this non-partisan appeal for White Rock mineral water…

…Stage magazine touted its upcoming July issue, featuring the “Glamour Girls” of Hollywood…

…here is the cover of that July 1936 issue, illustrated by Abe Birnbaum, featuring caricatures of leading ladies including Greta Garbo, Joan Crawford, Jean Harlow, Merle Oberon, Myrna Loy, Claudette Colbert, Bette Davis, Marlene Dietrich, and Katharine Hepburn…

…longtime member of the New Yorker coterie and contributor Alexander Woollcott appeared in this full-page ad endorsing the work of the American Civil Liberties Union…

…from the 1920s to the 1940s the Powers Reproduction Corporation was a prominent, New York City photo-engraving firm that created high-quality color images for magazines and advertising agencies…

…these back of the book ads joined forces to promote the healing waters of Saratoga Springs and the Gideon Putnam hotel and spa…apparently the waters and other spa services treated everything from heart conditions to obesity…

…Dr. Seuss returned with another scenario for insecticide use…

…on the inside back cover, the distillers of Four Roses Whiskey conjured up a June bride as an apt metaphor for their blending techniques…

…while Lucky Strike reclaimed the back cover with an ad that promoted its low acid cigarettes, whatever that meant…

…on to our illustrators and cartoonists, we begin with Arnold Hall…

…and Robert Day…

…with other featured spots from John Groth…

…Richard Taylor…

…and Otto Soglow…

…James Thurber drew up an unusual development in the sheepfold…

…Barbara Shermund posed a challenge for a hair dresser…

…and Shermund again, revealing a tactic of the modern woman…

…Carl Rose commanded a two-page spread to tell his tale of sin and redemption…

…Ned Hilton needed a hand at the subway station…

…Mary Petty gave us a patient in need of a second opinion…

…while Alan Dunn weighed summer camp options…

…and we close with Dunn, and a true urban escape…

Next Time: Poppy Returns…

Magnificently Obsessed

Above: Irene Dunn gets her head examined by Parisian doctors during a scene from the 1935 melodrama Magnificent Obsession. (letterboxd.com)

I can’t think of a better time to escape the world for a few moments and indulge in a bit of frivolity. In this case we take a brief look at a popular film that pushed the envelope of plausibility in true Hollywood style.

January 11, 1936 cover by Helen Hokinson.

Magnificent Obsession featured two of Tinseltown’s leading stars, Irene Dunn and Robert Taylor. Although many critics have called the film’s plot preposterous, it was a fan favorite—at the Radio City Music Hall premiere on Dec. 30, 1935, capacity crowds braved sub-zero weather to see it.

For a film that has been debated and discussed for decades (and remade to some acclaim in 1954 by director Douglas Sirk with Jane Wyman and Rock Hudson in the leads), critic John Mosher barely gave it a glance, feeling sorry for Dunne in her role as a tragically blinded widow.

MAGNIFICENT HAPPENSTANCE…In Magnificent Obsession, **Robert Taylor** played a spoiled playboy, Robert Merrick, who survives a boating accident at the expense of kindly doctor. Clockwise from top left, Taylor in a scene with **Margaret Brayton**; Taylor and **Irene Dunn** in the scene where Dunne’s character, Helen Hudson, is struck by a car and blinded; Dunn with child actor **Cora Susan Collins** *(who incidentally passed away in April 2025 at age 98)*; the end of the film emphasized Merrick’s transformation from a selfish playboy into a selfless, Nobel Prize-winning man of faith and science. (roberttayloractor.blog/mubi.com/rottentomatoes.com/Facebook)

A brief synopsis: Wealthy playboy Robert Merrick (Robert Taylor) drunkenly capsizes his boat. A hospital’s only pulmotor saves his life at the expense of a beloved surgeon who dies without it. Merrick falls in love with the surgeon’s widow, Helen (Irene Dunn). While driving Helen home he makes a pass at her; she exits the car and is struck by another, losing her eyesight. Merrick conceals his identity while watching over Helen; he then follows her to Paris, where she learns her sight is gone forever. Merrick reveals his identity and proposes. Helen flees. Six years later Merrick, now a Nobel Prize-winning brain surgeon, restores Helen’s sight.

In the film’s defense, plots that stretch credibility have been around since the Greeks and deus ex machina, and consider how many films today employ “portals” of various types to get heroes out of sticky situations. Unless you’re talking about a Werner Herzog film, it’s all make believe.

HANDS OFF…**John Mosher** had particular scorn for the way beloved character actor **Charles Butterworth** (left) was used in the film. Along with Dunn, Butterworth was another “victim” of *Magnificent Obsession*, according to Mosher. (IMDB)

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A Lot On His Mind

E.B. White had a lot to say in his Jan. 11 “Notes and Comment,” beginning with a paragraph about the impending merger of two Condé Nast publications, Vanity Fair and Vogue. The old Vanity Fair magazine, published from 1913 to 1936, was a casualty of the Great Depression, and it essentially disappeared with the merger (Condé Nast revived the title in 1983).

FADE OUT…At left, *Bali Beauty* by Miguel Covarrubias, on the cover of the final issue of the old *Vanity Fair* magazine, February 1936. Publisher Condé Nast merged VF with Vogue beginning with its March 1, 1936 issue (at right). *The New Yorker,* once considered a competitor of the old *Vanity Fair,* was itself acquired by Condé Nast in 1985. (vanity fair.com/vogue.com)

White also commented on a new book, The Ruling Clawss, which criticized The New Yorker for its “bourgeois attitude.” Interestingly, the book was produced by none other than New Yorker cartoonist Syd Hoff, who wrote and illustrated The Ruling Clawss as “A. Redfield,” a pseudonym he used in the 1930s for his contributions to The Daily Worker and other leftist causes.

HOFF IN A HUFF…Cover of the 1935 edition of *The Ruling Clawss;* frontispiece from a 2023 reprint of the book by *The New York Review of Books.* **Syd Hoff** (1912–2004) contributed 571 cartoons to The New Yorker between 1931 and 1975. Hoff also drew cartoons for The Daily Worker under the pseudonym “A. Redfield.” (*abebooks.com/nyrb.com)*

In The Ruling Clawss, Hoff (as Redfield) criticized “bourgeois humor” as an opiate of the masses, citing The New Yorker, Esquire, Judge, and Life as publications that take “the banker boys and politicians, who are the rapers of liberty and democracy,” and present them between perfume ads in whimsical situations. The bourgeoisie makes itself look human, wrote Hoff, “By exposing itself in the boudoir, or the night club, doing foolish things or saying something ‘funny’…In other words, the fascists and warmongers are little lambs who do their parts in contributing to the merriment of a nation.”

Referring to his fellow cartoonists, Hoff concluded: “the Arnos, Soglows, Benchleys and Cantors…are all talented and funny, but…and here, I believe, is the point…their comedy is all too often a whitewash for people and conditions that, in reality, are not funny.”

NO LAUGHING MATTER…Examples of **Syd Hoff’s** cartoons in *The Ruling Clawss. (nyrb.com)*

Today Hoff is probably best remembered for his children’s books, especially Danny and the Dinosaur. You can read all about his work at this website.

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A Different Kind of Hoff

We move on to another Hoff, namely Mardee Hoff, who was “ungrammatically selected” by the American Society of Illustrators as the possessor of the “most perfect figure in America.” Here is an excerpt from “The Talk of the Town.”

HER BODY OF WORK…**Mardee Hoff** (1914–2004) possessed the best body shape in America, according to the American Society of Illustrators following a contest involving 2,600 women at New York’s Commodore Hotel. At left, Hoff on the cover of *Life*, Oct. 21, 1940. At right, circa 1936. (findagrave.com/Reddit)

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Life With Clarence

“The Talk of the Town” noted the passing of beloved author and cartoonist Clarence Day in a lengthy tribute that highlighted his remarkable output despite crippling arthritis. Excerpts:

GOOD OLD DAYS…**Clarence Day** (1874–1935) developed crippling arthritis as a young adult, and spent the remainder of his life as a semi-invalid. Nevertheless, he churned out more than a dozen books, most famously Life With Father, a collection of stories from *The New Yorker* that were published in book form shortly after Day’s death. *The New Yorker* continued to publish Day’s stories through August 1937. Above, Day, circa 1920, and a first edition of *Life With Father.* Below, scene from the 1947 comedy film by the same name featuring **William Powell, Irene Dunn,** and **Elizabeth Taylor.** (Wikipedia/abebooks.com/IMDB)

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At the Movies

In addition to Magnificent Obsession, John Mosher endured screenings of several other pictures he could not recommend, despite featuring “talented and delightful people”…

…Mosher thought the best thing about mezzo-soprano Gladys Swarthout in Rose of the Rancho was her, um, feet…

SINGING BANDIT…**Gladys Swarthout**, a popular Metropolitan Opera mezzo-soprano, portrayed the daughter of landowner besieged by outlaws in *Rose of the Rancho.* In the film she disguises herself as a man (right) and organizes a band of vigilantes to fight the outlaws. The film was one of five produced by Paramount in the 1930s featuring Swarthout. (IMDB/swarthoutfamily.org)

…and he was frankly mystified by the Soviet Russian film Frontier, featuring lots of beards, collective farms, and a big display of airplanes at the finale…

FOR THE FATHERLAND…At left, **Aleksandr Dovzhenko** directs the Soviet film *Frontier* (aka *Aerograd*), about a remote Siberian outpost that comes under threat of attack by the Japanese. At right, **Sergey Stolyarov** portrayed the pilot Vladimir Glushak, who was filled with wondrous tales about the new city of Aerograd. The film was commissioned by Joseph Stalin. (IMDB/kinorium.com)

…English actress, dancer and singer Jessie Matthews (1907–1981) also wore the pants in First a Girl, a comedy adapted from the 1933 German film Viktor und Viktoria (which was remade as Victor/Victoria in 1982 with Julie Andrews)…

SHE/HE…At left, **Jessie Matthews** in First a Girl, a comedy adapted from the 1933 German film *Viktor und Viktoria;* right top, Matthews with **Sonny Hale;** and, at bottom, with **Griffith Jones.** Mosher called the film a “dreary affair.” (IMDB/interwarlondon.com)

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All Aboard

During the 1930s “Snow Trains” carried skiers from Manhattan to the Catskills, the Berkshires and other destinations. Railroads offered travel packages that helped popularize downhill skiing before World War II. Excerpts:

POLAR EXPRESS…A Snow Train arrives at Thendara Station full of skiers headed for the slopes and winter activities in Old Forge. Circa late 1930s. (northcountryatwork.org)

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From Our Advertisers

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…apparently it was distinguished enough for these toffs…

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