Above: Pierre Lelong painting (circa 1950s) of the outdoor café at New York's Hotel St. Moritz (left); view of the St. Moritz and Café de la Paix, 1944.
After the repeal of Prohibition in 1933, nightlife in Manhattan slowly picked up steam. By 1936 things were swinging, and although the club scene wasn’t as heady as the Roaring Twenties, there was still plenty to entice New Yorkers into the night air.
May 23, 1936 cover by Perry Barlow. The Texas-born Barlow (1892–1977) published 135 covers and 1,574 drawings in The New Yorker from 1926 to 1974. According to the late Lee Lorenz, Barlow’s drawings were elegant and deceptively casual, “delineating the absurdities and frustrations of the suburban middle class.” Barlow’s wife, Dorothy Hope Smith (also a successful artist) collaborated with her husband on many of his covers. Lorenz noted that “being partly color-blind, [Barlow] depended on his wife to provide the color for his drawings.”Before we get to our top story, here is a self portrait of Barlow featured in the April 26, 1941 issue of Colliers (via Mike Lynch Cartoons):
Lee Lorenz described Perry Barlow as a modest man: “Tall, lean, and soft-spoken, he seemed to many of his friends the image of the laconic Texan…(his) drawings remain fresh, and the generous and civilized sensibility behind them is a reminder of a quieter, kinder world.”
Now let’s enjoy a relaxing evening with the world’s greatest nightlife correspondent, Lois Long, who checked out the latest outdoor drinking and dining options in Manhattan. Excerpts:
AL FRESCO…Clockwise from top left: Whimsical illustration of the outdoor cafe at the Hotel St. Moritz by French Post-Impressionist painter Pierre Lelong, circa 1950s; view of St. Moritz Hotel and Cafe’ de la Paix, 1944 (in 1997 Donald Trump planned to gut the St. Moritz and cover it in glass; fortunately it was sold before that could happen); circa 1940s postcard depicting outdoor dining/dancing area at Tavern on the Green; dancing and drinks at Tavern on the Green, 1963. (scan by author/mcny.org/ephemeralnewyork.com/nytimes.com)
DANCING WITH THE STARS…Clockwise, from top left: The Waldorf’s Starlight Rooftop in the 1930s; Lois Long referred to the Waldorf’s multi-talented bandleader Orville Knapp as a “handsome dog”; actress Mary Taylor makes an entrance at the El Morocco in the 1930s; color image of the El Morocco’s Champagne Room, 1960. (notjustalabel.com/findagrave.com/facebook.com/life.com)
* * *
Keeping the Flame
E.B. White began his column with a hopeful message regarding the power of truth in the face of Nazism:
OH SHUT UP…Reich Minister of Propaganda Joseph Goebbels giving a speech in Lustgarten, Berlin, August 1934. (Wikipedia)
…White also commented on some “unnerving” moments while encountering quadruplets and a Nazi dirigible…
SISTER ACT…At left, the Keys Sisters circa 1936—Leota, Mary, Mona, and Roberta—were a national sensation and America’s most famous set of quadruplets. They were the first quadruplets in history to graduate from college (Baylor 1937), and they traveled thousands of miles on “goodwill tours” to promote Baylor University and the Texas Centennial Exposition of 1936; at right, the Hindenburg looms in the night sky just minutes before it was destroyed while attempting to dock in Lakehurst, N.J. (baylor.edu/British Pathé)
…and one more from White, here musing about Lucky Luciano’s residence at the Waldorf (Penthouse 39C, where Luciano was registered as “Charles Ross”)…
WALDORF ROUND TABLE…Lucky Luciano (back, center) with associates at the Waldorf-Astoria, circa 1936. Luciano regularly entertained prominent mobsters like Meyer Lansky and Frank Costello at the hotel. (dc.lib.jjay.cuny.edu)
* * *
Headline Acts
From 1935 to 1939, the WPA’s Federal Theatre Project gave work to more than 12,000 unemployed actors, directors, writers, designers, stagehands, and seamstresses while staging more than 1,200 productions across twenty-nine states. Although Wolcott Gibbs wasn’t too impressed with the project’s “Living Newspaper” performance, he deemed it worth seeing as the best thing on stage in the waning days of the theater season.
TOO SUCCESSFUL…As the director of the WPA’s Federal Theatre Project from 1935 to 1939, Hallie Flanagan (left) oversaw the hiring of thousands of unemployed theater workers and the production of nearly 64,000 theatrical performances. At right, a scene from a “Living Newspaper” performance in the 1930s. Despite its enormous success, the project was abruptly shut down by Congress on June 30, 1939, due to its progressive social commentary. (nara.gov/loc.gov)
* * *
At the Movies
The romantic musical Showboat was a big hit with Broadway audiences after it premiered in 1927, but the play’s first film adaptation in 1929 fell flat; it was shot as a silent and then partially re-shot to incorporate sound dialogue and singing. Film critic John Mosher referred to that version as something “made awful on the screen,” and wanted his readers to know that the new 1936 adaptation had been “magnificently handled” by director James Whale (perhaps best remembered for 1931’s Frankenstein).
THE OLD MAN…Clockwise, from top left: the show boat Cotton Palace sets out on the Mississippi River to much fanfare in 1936’s Show Boat; Jeanette Dickson and Jimmy Jackson kick up their heels before the boat departs; Irene Dunne (right) and Helen Morgan in a dramatic scene; Paul Robeson performing his iconic rendition of “Ol’ Man River.” (collider.com/criterion.com/nystagereview.com)
Mosher also reviewed the musical It’s Love Again, finding the comedy “cumbersome,” filled with “very British stuff of the kind we don’t understand over here at all.” He also had little to say about And So They Were Married, expressing sympathy to actress Mary Astor as “the conspicuous victim of effort…”
NOT PLAYING DOCTOR…Folks of certain age will recognize Robert Young from the 1970s TV series Marcus Welby, M.D. Prior to that he appeared in more than one hundred films. Top photo, Athene Seyler, Robert Young, and Jessie Matthews in It’s Love Again; Below, Mary Astor and Melvyn Douglas with child actors Edith Fellows and Jackie Moran in And So They Were Married. (imdb.com)
And then there was Speed, Jimmy Stewart’s first leading role. Mosher couldn’t make sense of it, but the film did launch Stewart into bigger roles.
OUT OF GAS…Jimmy Stewart as race car driver Terry Martin in Speed.Wendy Barrie played the love interest Jane Mitchell, who was secretly the heiress Jane Emery. The film received tepid reviews, but it helped launch Stewart to stardom. (collider.com)
* * *
From Our Advertisers
The folks at Hormel were back on the inside front cover with another tale from the annals of onion soup…
…and summer fashions once again dominated the opening pages of the magazine…
…Packard answered Cadillac’s pastoral ads with one of its own…
…while the distillers at Seagram’s wanted to reassure thirsty Americans that there was plenty of the hard stuff to go around…
…anticipating the season of the June bride, this ad helpfully suggested the Toastmaster toaster (and accessories) as the ideal gift for the newlywed…
…this ad for Stage magazine featured actress Lynn Fontanne as the mysterious countess Iréne in Idiot’s Delight…
…Fontanne’s play, along with several other stage and screen diversions, were advertised in the back of the book…
…pin-up artist George Petty drew up another odd couple for Old Gold cigarettes…
…While the makers of Lucky Strike cigarettes gave their smokes a homey appeal…
…on to our illustrators and cartoonists, we have spot art from Susan Willard Flint…
…and Christina Malman…
…and Daniel ‘Alain’ Brustlein (for the “Theatre” section)…
…this next bit of spot art has me confused…the signature appears to belong to Arthur Getz, yet the image suggests an early drawing by Ludwig Bemelmans…Getz and Bemelmans were contemporaries at the New Yorker, and both were prolific spot art contributors…
…the drawing seems to anticipate Bemelmans’ 1939 children’s book Madeline…
…Richard Taylor found inspiration on the Broadway stage…
…Peter Arno showed us a sugar daddy receiving an earful (via ear trumpet)…
…Carl Rose offered some Southern-style electioneering in this lively illustration…
…by contrast, James Thurber’s spare lines told us everything we needed to know about this couple…
…Ned Hilton spotted an outlier at an outdoor café...
…Alain again, here anticipating a big surprise…
…Helen Hokinson offered a helpful fashion tip…
…and we close with Mary Petty, and a motherly retort…
Above: Undated image (left) demonstrates the versatility of the Model T Ford. At right, E.B. White and Katharine Sergeant White take a spin in a Model T Roadster. (freep.com/whistlestoppers.com)
E.B. White often shared anachronistic views on progress, decrying everything from streamlined cars to fully-enclosed city buses that removed passengers from the open air.
May 16, 2026 cover by Leonard Dove. Note the star next to the date. On older New Yorker magazine covers, the star was a printer’s mark indicating a split run or a specific newsstand edition.
Instead, White celebrated the simplicity and mechanical quirks of earlier motor vehicles, including his beloved Ford Model T. For the May 16 issue White collaborated with journalist Richard Lee Strout on a homage to the old motorcar, “Farewell, My Lovely!” Strout’s contribution is important here, since it was he who originally submitted a manuscript to editor Harold Ross about the Model T. Either White rewrote Strout’s submission or used it as inspiration for “Farewell, My Lovely!” At any rate, that explains the blended byline, “Lee Strout White.” Here are some excerpts (spot art by Constantin Alajalov):
MIX AND MATCH…E.B. White’s famous Model T was a 1917 Roadster like the one pictured at top left. He purchased the car shortly after college and famously drove it across the country in 1922; at top right, the dash featured the ignition key and nothing else, however you could add such extras as radiator “Moto Wings” or a Ruby Safety Reflector. (volocars.com/ebay.com)KEEPING IT HUMMING…As E.B. White noted in his opening lines, you could buy an axle as well as a number of other parts for the Model T from the Sears catalog. Clockwise, from top left: Cover of the 1936 “Golden Jubilee” catalog; replacement parts featured in the catalog included new car tops and an array of replacement parts. (archive.org/babel.hathitrust.org)
Model T owners developed all sorts of hacks to keep their Lizzies running. White wrote that “Dropping a camphor ball into the gas tank was a popular expedient; it seemed to have a tonic effect on both man and machine.” He also noted that the Ford driver “flew blind,” given that on earlier models the dashboard was bare save for an ignition key. Those cars lacked speedometers, fuel gauges, as well as gauges for engine temperature and oil pressure. “Whatever the driver learned of his motor,” White wrote, “he learned not through instruments but through sudden developments.” He concluded his piece with some thoughts on the golden days of the automobile.
SHOWOFF…The Model T’s unique transmission and gravity-fed fuel system were key to the rugged car’s many stunts. In scaling Scotland’s Ben Nevis mountain, the driver often had to go backwards up inclines to maintain fuel flow. Above is a photo of a Model T climbing the stairs of the Tennessee State Capitol in 1911. (media.lincoln.com)
* * *
Total Recall
E.B. White also filed a lengthy “Notes and Comment” comprised entirely of brief dispatches from around the country:
CIVILIZED SHOPPING…Tea time was observed every afternoon at Kress’s department store—images above are of the store’s ladies lounge; body builder and fitness magazine publisher Benarr Macfadden (seen here with President Franklin Roosevelt circa mid-1930s) said he had no plans to run for president; bottom left, a sale was in progress at the Rolls-Royce building on East 57th. (nypl.org/public domain/mcny.org)
Here are the rest of White’s notes on the passing scene:
LIMITATION OF STATUES…At left, Mayor Fiorello LaGuardia presides over the dedication ceremonies of a Times Square statue honoring Father Francis Patrick Duffy, May 2, 1937—apparently some folks were opposed to a statue honoring the most decorated chaplain in Army history; at right, a Borden’s milkman making a delivery in New York City, 1936. (facebook.com/photo army.mil)
* * *
Not Playing in Peoria
Jack Kirkland’s play Tobacco Road, based on the 1932 novel by Erskine Caldwell, was one of the longest-running plays in theater history, with 3,182 performances from 1933 to 1941. Although banned in major cities such as Chicago and Detroit for being sensational and immoral (and panned by critics), it nevertheless saw huge success on Broadway and with its touring company. “The Talk of the Town” checked the status of the play at the Forrest Theatre, where it had exceeded the millionth ticket mark.
WORD GETS AROUND…Folks queue up in 1937 to see Tobacco Road at Omaha’s Paramount Theater. Despite being banned in many cities, the play ran until 1941. (Wikipedia)
* * *
At the Movies
One Rainy Afternoon was the first of a small number of films from United Artists produced by its vice-president, Mary Pickford, through her Pickford-Lasky production company. In his opening lines critic John Mosher alluded to Pickford’s popular 1934 essay, Why Not Try God?
HONEST MISTAKE…Francis Lederer played a debonair actor who accidentally kisses young socialite Ida Lupino in a darkened theatre in One Rainy Afternoon. Hilarity and romance follow. Lederer (1899–2000) would enjoy a successful stage, film and television career while becoming wealthy as an L.A. real estate investor. Lupino (1918–1995) was an actress, director, writer, and producer, appearing in 59 films and directing eight. She is regarded as the most prominent woman filmmaker working during the Hollywood studio system of the 1950s. (Wikipedia)
Mosher also reviewed some “Good mid-May entertainment for honest idlers” and a documentary about the Dust Bowl.
MAY DIVERSIONS…Clockwise, from top left: Herbert Marshall and Gertrude Michael in Till We Meet Again; Margaret Sullavan and Henry Fonda in The Moon’s Our Home; Thomas Beck and Helen Wood in Champagne Charlie; a farmer looks to the sky in the Dust Bowl documentary The Plow That Broke the Plains. (csfd.cz,pinterest.com/imdb.com)
* * *
From Our Advertisers
The makers of Campbell’s soups continued to market their product as an upscale starter for dinner…or perhaps a time-saver for the cook, Madam none the wiser…
…Cadillac continued to entice buyers with bucolic scenes dominated by their luxury sedans…the price isn’t outrageous, roughly equivalent to $40K today…
…we experience much of 1930s history in black and white, but according to this ad things were quite colorful…
…now a couple of ads with an eye on the clock…here we have a suggestion that Johnnie Walker can be enjoyed before dinner and up to bedtime…
…the brewers of Guinness suggested their tipple was suitable for lunchtime, before bed, or when one is “tired or depressed”…
…as we already know, R.J. Reynolds encouraged folks to smoke from morning to night, with the added benefit of improved digestion…
…on to our cartoonists, we begin with a spot by Abe Birnbaum…
…and spots from frequent contributors Richard Taylor…
…and Christina Malman…
…and a spot drawing on the opening pages by James Thurber…
…who also contributed this cartoon to the issue…
…Thurber’s caption refers to journalist and radio broadcaster Dorothy Thompson. One of the few women radio news commentators of the 1930s, she was the first American journalist to be expelled from Nazi Germany in 1934. In 1936 Thompson launched her “On the Record” column, syndicated nationwide by the New York Herald Tribune…
Dorothy Thompson in 1937. (Wikipedia)
…we continue our cartoons with Charles Addams (apologies for the quality) floating to earth…
…which recalled another Addams cartoon from the Aug 3, 1935 issue (caption reads “My wife crocheted it.”)…
…and Addams again, this time down to earth…
…Mary Petty looked in on the art world…
…William Crawford Galbraith continued to explore lives and loves of sugar daddies…
…Alain had folks deciphering the news crawler at Times Square…
…Helen Hokinson avoided temptation at the pet shop…
…and we close with Whitney Darrow Jr, and a bedtime story that would keep the sandman at bay…
Above: Detail from illustration depicting the Philippine Clipper arriving in Hong Kong to establish the first commercial air service between North America and the continent of Asia on October 23, 1936. (Otto G. Richter Library, University of Miami)
We take to the air with the April 18, 1936 edition of The New Yorker, namely via the China Clipper, a Pan American flying boat that was preparing to begin regular passenger service from San Francisco to the Philippines and Hong Kong along with its two sister ships.
April 18, 1930 cover by Rea Irvin.
Writing for “A Reporter at Large” under the title “See You in Shanghai,” Morris Markey offered an enthusiastic preview of the China Clipper, a Martin M-130 flying boat that was initially tested on a Trans-Pacific mail route laid out by famed navigator Fred Noonan (who would disappear the following year in a fateful flight with Amelia Earhart). Although Markey anticipated a summer launch, the first commercial trans-Pacific airmail and passenger service from San Francisco to Manila actually took place in October 1936, when the Hawaii Clipper made the first scheduled transoceanic passenger flight to the Philippines. The Philippine Clipper inaugurated the first passenger service into Hong Kong that same month, but it was a public relations VIP flight rather than a revenue generating one.
Here are excerpts from Markey’s report:
TAKING WING…Clockwise, from top left, carrying nearly 111,000 letters, the China Clipper passes over the San Francisco waterfront on its first airmail flight to Manila in November 1935; trading card from a pack of Player’s cigarettes; cutaway view of the Martin M-130 flying boat dubbed the China Clipper.(Wikipedia/frommers.com/Smithsonian)
Here is the flight schedule for the China Clipper’s first airmail flight to Manila in November 1935:
(messynessychic.com)
Today’s commercial aircraft squeeze passengers into about six square feet. Compare that to a Pan Am Clipper, which allotted twenty-two square feet per each passenger. They lounged on easy chairs and couches, enjoyed six-course meals served on fine china, and could even take a hot shower if so desired. Markey again:
THE ONLY WAY TO FLY if you had the means. The Clippers were divided into spacious cabins, with couches rather than airplane seats. The passenger compartments would transform at night into deluxe sleeper cabins. There was a dining salon, dressing rooms, and separate bathrooms for men and women. (messynessychic.com/Wikipedia/clipperflyingboats.com)
Talk about legroom…
(everythingpanam.com)
Writing for Messy Nessy,Luke Spencer notes this experience was only available to a select few: “…a one-way ticket from San Francisco to Hong Kong would set you back $760 in 1939 (more than $13,000 today). But despite being largely reserved for the rich and famous, the seaplanes are so evocative of the bygone era, that today, it’s hard to imagine a vintage travel poster without a Flying Clipper in it, soaring above a distant island.” Indeed, the long-gone Clipper ships live on in popular vintage travel posters such as the one below depicting Pan Am’s most advanced, largest and last flying boat, the Boeing 314. The circa 1939 illustration is by George Lawler:
(panam.org)
* * *
Don’t Step On Them
Suede shoes (aka Bucks, Reverse Calfskin) caught the attention of E.B. White, who thought this “new kind of men’s shoe” resembled a wire-haired dachshund. Suede shoes (blue ones would come later) were introduced as a preppy alternative to heavy lace-up shoes in the 1930s. They were favored (and made popular) by fashion trendsetter Edward, Duke of Windsor, who briefly reigned as British king in 1936 before abdicating the throne.
GOING CASUAL…Suede shoes offered a less formal option to men who still wanted to look stylish about town or at the club. At left is an ad from the 1940s, and at right is a one-column ad from the April 18, 1936 issue of The New Yorker. One wonders if E.B. White noticed it. (chronicallyvintage.com)
* * *
Cowboys and Elephants
The “Talk of the Town” noted the latest attractions the Ringling Brothers were bringing to Madison Square Garden, including B-grade Western film actor ColonelTim McCoy and a trio of elephants who played a rudimentary form of baseball.
NICE DUDS…American actor and military officer Colonel Tim McCoy (1891–1978) was a popular cowboy film star; he was even honored with his picture on a Wheaties box. (Wikipedia/nypl.org)
The tallest person ever recorded, Robert Wadlow (1918–1940), became a celebrity after his 1936 U.S. tour with the Ringling Brothers Circus, appearing at Madison Square Garden in the center ring, and never in the sideshow.
ON DISPLAY…The 8 foot, 11.1 inch Robert Wadlow shares a moment with Harry Earles (aka Harry Doll) behind the scenes at the Ringling Brothers Circus in 1936. During his appearance, Wadlow dressed in his everyday clothes and refused the circus’s request that he wear a top hat and tails. (reddit.com)
In addition to Col. McCoy, the circus also featured the daring high wire act of the famous Wallenda family:
IT’S A LIVING…The Wallendas performing at Madison Square Garden in 1934. (facebook.com)
* * *
Sage Advice
Dorothea Brande (1892–1948) was the author of two popular advice books: Becoming a Writer (1934) remains in print today, and her motivational Wake Up and Live (1936) sold more than a million copies and inspired an eponymous 1937 Hollywood movie.
As we’ve seen before, James Thurber relished the opportunity to satirize the writers of motivational books, and Brande’s Wake Up and Live proved to be irresistible. Here are some choice excerpts:
IDEAL FOR AN AIRPORT READ if such a thing would have existed in 1936. Above, Dorothea Brande circa 1937 and her 1936 bestseller, Wake Up and Live, which sold more than a million copies and inspired a Hollywood movie. (Wikipedia/matthewsbookshop.com)
* * *
Legacy Lines
In 1936 Stephen Vincent Benét (1898–1943) was more widely read than any American poet, but his popularity didn’t diminish the respect he received from literary critics. So no wonder The New Yorker gave him a two-page spread to publish his “Notes To Be Left In A Cornerstone.” It’s too large to reproduce here, but this is how it looked in the magazine (with great spot art by Hugo Gellert)…
A closer look at Gellert’s illustration…
…and here are the last two stanzas of the poem:
* * *
Ray Gets Rough
Ray Bolger’s long career included everything from dancing in vaudeville shows and acting on Broadway to appearing in his own television sitcom and in a 1981 Dr. Pepper commercial (dancing, of course). He is best remembered as the lovable, loose-limbed Scarecrow in 1939’s Wizard of Oz. So it was a surprise to learn that the Tony-winning actor could also play a tough guy, a turn that delighted critic Wolcott Gibbs, who penned this review of the Rodgers and Hart comedy musical On Your Toes:
I CAN SCARE MORE THAN CROWS…Ray Bolger (left) gets rough with a thug as Tamara Geva looks on in the musical comedy On Your Toes. (rodgersandhammerstein.com)
* * *
Bio Myopic
Biopics reached a height of popularity in the Thirties, with dozens of these pictures featuring major stars including Charles Laughton in The Private Life of Henry VIII (1933) and Rembrandt (1936), Barbara Stanwyck in Annie Oakley (1935), Greta Garbo in Queen Christina (1933), and Claudette Colbert in Cleopatra (1934). Paul Muni, the king of biopics, appeared in at least a half-dozen including The Story of Louis Pasteur (1936). The year 1936 also brought us The Great Ziegfeld, starring William Powell as Flo Ziegfeld, Myrna Loy as his wife, Billie Burke, and Luise Rainer as Ziegfeld’s first wife, Anna Held. Critic JohnMosher takes it from here:
DOUBLE TAKE..Ziegfeld Follies star Will Rogers was originally intended to appear in the 1936 film The Great Ziegfeld, but died in a plane crash in August 1935 before filming began. A.A. Trimble (pictured at left), was a map salesman by trade, but was also known to perform impersonations of Rogers at events like Rotarian lunches. Critic John Mosher was shocked by Trimble’s uncanny impersonation of Rogers in the film, which also featured Ziegfeld headliner Fanny Brice (right), the real one. (facebook.com/amazon.com)OSCAR-WORTHY…William Powell and Luise Rainer in The Great Ziegfeld. The film won three Academy Awards, including Best Picture, Best Dance Direction, and Best Actress, which went to Rainer. (tcm.com)
A note on Luise Rainer (1910–2014): The Austrian-American Rainer was the first person to win two Academy Awards in a row. The first was for her role as Anna Held in The Great Ziegfeld, and the second was for her role as a Chinese farm wife in 1937’s The Good Earth.
TIME WAS ON HER SIDE…Luise Rainer in 1936. (Wikipedia)
At the time of her death in 2014, thirteen days shy of her 105th birthday, Rainer was the longest-lived Oscar recipient, and the longest-lived female star from Classic Hollywood.
Mosher also reviewed Desire, a romantic crime drama that reunited the stars of the 1930 pre-code film Morocco, Marlene Dietrich and Gary Cooper.
REKINDLING THOSE SPARKS…Marlene Dietrich and Gary Cooper reunite in Desire. (video librarian.com)HMMM…Desire also featured character actor William Frawley (seen here with Cooper), who would go on to greater fame in television, playing Fred Mertz on I Love Lucy. (facebook.com)
* * *
From Our Advertisers
We begin with the inside front cover, where the makers of leaded gasoline appealed to homespun sensibilities with an odd juxtaposition…
…oil companies and other auto-related industries were big advertisers in The New Yorker, including the United States Rubber Company…
…which ran this back cover ad in the very first issue of the magazine, Feb. 21, 1925…
…another advertiser with deep pockets was big tobacco…R.J. Reynolds continued to make the ridiculous claim that their Camel cigarettes aided digestion…
…the makers of Old Gold stuck with sex to sell their smokes, featuring illustrations by pin-up artist George Petty…
…Hiram Walker boasted the availability of their Canadian Club whiskey in “87 lands”…
…at first glance I thought this was a soap advertisement…one doubts this analogy prompted more people to pick up a case of Bud…
…the makers of College Inn Tomato Juice Cocktail continued to employ the social faux pas to sell their product…note the outraged duchess making an appearance on the right…
…Heineken established its U.S. presence in 1933, becoming the first imported beer legally sold after the end of Prohibition…
…Amer Picon called on the talents of illustrator Jon Whitcomb (1906–1988) to create this stylish advertisement…
Jon Whitcomb (1906–1988) was known primarily for his illustrations of glamorous young women, including his signature “Whitcomb Girl.” Born and raised in the Midwest, Whitcomb moved to New York City in 1934, joining with Al Cooper to found the Cooper Studio. At left, Whitcomb circa 1940s; at right, his illustration for the cover of Colliers, Aug. 23, 1941. (illustrationhistory.org)
…on to our cartoonists, we have a spot illustration by Richard Taylor to kick off the issue…
…Leonard Dove gave us a frustrated sugar daddy…
…Alain illustrated the perils of social realism…
…Whitney Darrow Jr’s butler made himself right at home…
…Ned Hilton’s harpist found a way to adapt to her surroundings…
…Robert Day required a layout adjustment for his human cannonball…
…Mary Petty took an unusual request at the soda fountain…
…Peter Arno diagnosed an incurable eye condition…
…Otto Soglow offered up a surprise at the automat…
…Helen Hokinson went apartment hunting…
…and we close with Barbara Shermund, and a big ask…
Above: Alfred Lunt and Lynn Fontanne headed the cast of Idiot's Delight, a Pulitzer-Prize-winning play by Robert E. Sherwood. The anti-war play premiered at Broadway's Shubert Theatre on March 24, 1936, and ran for three hundred performances. (latimes.com)
Set against the backdrop of impending war in Europe, Robert Sherwood’sIdiot’s Delight was a timely exploration of how individuals might respond to a major upheaval. The play’s themes about the futility of war resonate as much today as they did in 1936.
April 4, 1936 cover by Harry Brown. Although he created some distinctive, whimsical covers for The New Yorker (including today’s), there is very little biographical information available on the artist. Brown created eighteen covers for the magazine from 1931 to 1937.
Presented at Shubert Theatre, the Pulitzer Prize-winning play was set at a hotel in the Italian Alps, where the guests—among them a military captain, a German scientist, a radical socialist, and a honeymooning couple—find themselves trapped by the sudden onset of world war. The cast was led by Alfred Lunt, who played a small-time American entertainer accompanied by a troupe of chorines, and Lynn Fontanne, who portrayed a mysterious Russian woman who was traveling with an arms dealer.
The Pulitzer jury called the play first-rate, full of dramatic invention and “Molierian richness.” Critic Robert Benchley heartily agreed:
FRIVOLITY AMID THE CHAOS OF WAR…Clockwise, from top left, souvenir program for Idiot’s Delight; Alfred Lunt and Lynn Fontanne in a scene from the play; playwright Robert E. Sherwood; Lunt with a chorus line in Idiot’s Delight. The New York Times critic Brooks Atkinson wrote that the play “demonstrates Mr. Sherwood’s taste for exuberance and jovial skulduggery.”(eBay.com/nypl.org/imdb.com)
Benchley concluded that the play was at once entertaining and edifying:
FORGET ABOUT IT…In Idiot’s Delight, Sydney Greenstreet (left) portrayed a doctor who, in the face of senseless war deaths, gives up on his life-saving research; at right, Jean MacIntyre (left) portrayed Mrs. Cherry, part of a young English honeymooning couple stranded at a hotel due to the sudden closing of the border. With her in the scene are Fontanne and Lunt. (radioclassics.com/Public Domain)
Sherwood adapted the play into a 1939 film of the same name, starring Norma Shearer and Clark Gable.
* * *
Earth Gazing
In his “Notes and Comment,” E.B. White mused about plans at the Hayden Planetarium for a program that would give visitors some idea of how earth would appear from a point in space. Earthlings would have to wait until 1968 to actually see a clear, color image of their planet.
THE WONDER OF IT ALL…Clockwise, from top left, the cosmosarium at the Hayden Planetarium, circa 1935; Howard Russell Butler’s attempt at an accurate portrayal of the earth for the American Museum of Natural History, circa 1920s; in 1966, Lunar Orbiter I sent back this image of Earth from the vicinity of the Moon; Earthrise is a famous photograph of Earth taken from lunar orbit by astronaut William Anders on December 24, 1968, during the Apollo 8 mission. (facebook.com/pinterest.com/NASA)
* * *
From Russia With Love
Journalist and literary critic Edmund Wilson Jr (1895–1972) traveled in Russia from May to October 1935, and later filed a couple of articles in The New Yorker detailing his travels. Writing for the column “A Reporter at Large,” Wilson described his journey by boat from London to Leningrad, finding an unexpected kinship with his Soviet cabin mates. Excerpts:
DESTINATION…Leningrad’s Nevsky Prospect 1930s; Edmund Wilson Jr in 1936. (pinterest.com/Wikipedia)
Wilson found that he preferred the company of the Soviets to a stuffy English couple who were his dining companions. He concluded:
It should be noted that Wilson, despite his Marxist sympathies, would soon become disillusioned with the Soviet experiment; his travels concluded just before the onset of Josef Stalin’s “Great Purge,” which featured the notorious Moscow Show Trials that sent millions of innocent Soviet citizens to labor camps or to their deaths in prisons.
DOOMED…During the Great Terror, which included the notorious show trials of Stalin’s former Bolshevik opponents in 1936-1938 and reached its peak in 1937 and 1938, millions of innocent Soviet citizens were sent off to labor camps or killed in prison. This image from 1936 shows defendants dressed in prison clothing during one of the Moscow Show Trials. (umkc.edu)
* * *
At the Movies
Film critic John Mosher observed that moviegoers mostly needed “thrills and nonsense” at the cinema. Thrills were not to be found, but Harold Lloyd provided the nonsense.
PUNCH LINES…Harold Lloyd (left), portrayed an unlikely middleweight boxer in The Milky Way. Above is a scene with Adolphe Menjou (center) and Lionel Stander. (obscurehollywood.net)
The “thriller” of the week was Moonlight Murder, which Mosher suggested audiences could “dismiss at once.”
DISMISSED…Katharine Alexander, Leo Carrillo and Benita Hume in Moonlight Murder. (rotten tomatoes.com)
Mosher also offered tepid reviews of Everybody’s Old Man and Sutter’s Gold, despite these films featuring a popular humorist and a respected character actor, respectively.
SAY SOMETHING FUNNY…Rochelle Hudson, Irvin S. Cobb and Warren Hymer in Everybody’s Old Man. (imdb.com)WHO AM I?…A vague narrative left critic John Mosher wondering if Edward Arnold’s character was supposed to be a “hero, villain, scamp, or fool” in Sutter’s Gold. Above, Arnold in a scene with Binnie Barnes. (film booster.com)
* * *
From Our Advertisers
Arrow Shirts rolled out a colorful array of pre-shrunk sanforized shirts and neckties just in time for the Easter holiday…
…from the 1930s through the 1950s the distinctive voice of James Wallington (1907–1972) filled the airwaves on both radio and television…here he endorses those “Sanforized Shrunk” shirts…
…French costume designer and illustrator Marcel Vertès (1895–1961) provided the art for the Antoine de Paris lipstick line at Saks…Vertès created the original murals in the Carlyle Hotel’s Café Carlyle and in the Waldorf-Astoria’s Peacock Alley… he also won two Academy Awards for his work on the 1952 film Moulin Rouge…
…Hockanum Mills announced its new line of woolens for the spring racing season…
Hockanum’s Rockville mills were shut down in 1951. Today the site is being redeveloped for commercial and light industrial uses as well as the site for the New England Motorcycle Museum. (historicbuildingsct.com)
…more claims from R.J. Reynolds regarding the gastrointestinal benefits of their Camel cigarettes…
…while Liggett and Myers stuck with the pleasures of hearth and home, and a pack of Chesterfields…
…on to the cartoon section, we begin with Christina Malman…
…Richard Taylor…
…Robert Day…
…and a wonderful spot drawing by illustrator and children’s book author Helen Moore Sewell…
…who won a Caldecott Medal for her illustrations featured in Alice Dalgliesh’sThe Thanksgiving Story (1954)…
…we go shopping with Helen Hokinson in the garden section…
…and in the hat department…
…Mary Petty caught up on the latest gossip…
…Perry Barlow gave us a shopkeeper in need of some marketing tips…
…William Steig continued to probe the joys of married life…
…even one’s dream world required some careful grooming, per Otto Soglow…
…James Thurber drew up a duet out of tune…
…outside of Wall Street, Leonard Dove’s titan of business was just another sugar daddy…
…and we close with Peter Arno, and strangers on a train…
Above: Eddie Cantor (left) consulting his "confidence book" in Strike Me Pink; at right, Dona Drake and the “Goldwyn Girls” performing “The Lady Dances." (cometoverhollywood.com)
You don’t hear much about him today, but in 1936 Eddie Cantor was a household name, an entertainer who seemed to do it all—comedian, actor, dancer, singer, and songwriter were just a few of his trades.
January 25, 1936 cover by Constantin Alajálov.
Critic John Mosher marveled at the energy Cantor (1892–1964) brought to his latest film, Strike Me Pink, in which Cantor played a mild-mannered manager of an amusement park infested with mobsters. The film was a “convulsion,” Mosher wrote, packed with action on “the grand scale” with occasional interludes by co-star Ethel Merman, who portrayed Cantor’s love interest.
FINDING HIS MOJO…top and below left, Eddie Cantor and Ethel Merman in Strike Me Pink. Bottom right, Cantor, Sally Eilers and Helen Lowell in a scene from the film. (Wikipedia/tcm.com/imdb.com)
Bette Davis wasn’t the only Hollywood celeb known for her peepers. After artist Frederick J. Garner published a big-eyed caricature of Cantor in 1933, those “Banjo Eyes” became Cantor’s trademark.
BANJO EYES…at left, Frederick J. Garner’s caricature of Cantor. After he published the drawing in 1933, other artists followed suit with their own interpretations of the “Banjo Eyes.” At right, movie poster for 1934’s Kid Millions. (npg.si.edu/laughterlog.com/imdb.com)
Cantor would pack a lot into his seventy-two years, a regular with the Ziegfeld Follies (he would repeat his routines in numerous films), he would also appear in other stage productions, on the radio, on television (hosting The Colgate Comedy Hour) and recording hit songs like “Makin’ Whoopee.” He wrote or co-wrote seven books, was the second president of the Screen Actors Guild, and a co-founder of the March of Dimes (Cantor came up with the name as well). He also appeared in numerous cartoons, and even wrote the Merrie Melodies/LooneyTunes theme song, “Merrily We Roll Along.”
DOWN AND OUT…Eddie Cantor was caricatured along with, from left, Al Jolson, Jack Benny and Bing Crosby in the 1950 Looney Toons short “What’s Up, Doc?” The scene depicts a low point in Bugs Bunny’s career when he spends the winter with fellow struggling actors in Central Park. (Warner Brothers)
In 1934 Cantor was depicted as a balloon in the Macy’s Thanksgiving Day Parade, the only full-size balloon to represent a real person.
MY, WHAT BIG EYES YOU HAVE…Eddie Cantor looms over the Macy’s Thanksgiving Day Parade in 1934. (Ephemeral New York)
* * *
Fishing For Buyers
The Thirty-first annual Motor Boat Show was on at the Grand Central Palace, featuring everything from yachts to tiny sailboats. Excerpts from a report by a correspondent who wrote under the name “Bosun.”
FOR LANDLUBBERS TOO…The New York Motor Boat Show began in 1905 at Madison Square Garden before moving to the resplendent surroundings of the Grand Central Palace. Clockwise from top left, undated photo from the Grand Central Palace; advertisement in Yachting magazine; a 1935 Elco Cruisette. (offthehookyachts.com/antiqueboatamerica.com)
* * *
Cultured Congress
Hard to believe that ninety years ago the U.S. House of Representatives devoted considerable time and attention to a proposed bill for a “Department of Science, Art and Literature.” E.B. White covered the hearings in an extensive two-part report for “Onward & Upward With the Arts.” Here is a brief excerpt from part one.
ARTS FANATIC is how E.B. White characterized New York Congressman William I. Sirovich (1882–1939), who proposed the establishment of a Department of Science, Art and Literature. (findagrave.com)
* * *
A Really Big Show
“The Talk of the Town” paid a visit to the Adelphi Theatre to see how preparations were going for opera-oratorio The Eternal Road. Conceived by journalist and playwright Meyer Weisgal to alert the public to the persecution of Jews in Nazi Germany, it featured a score by Kurt Weill with libretto by Franz Werfel (translated into English by Ludwig Lewisohn).
Directed by Max Reinhardt on an imposing set designed by Norman Bel Geddes, The Eternal Road would take time to produce, finally premiering at the Manhattan Opera House on Jan. 7, 1937. It ran for 153 performances.
ON THE ROAD…Key figures in the production of The Eternal Road included, from left, director Max Reinhardt, composer Kurt Weill, and set designer Norman Bel Geddes (who here bears an uncanny resemblance to New Yorker founding editor Harold Ross). (weillproject.com)DRAMA QUEEN…Among the 245 actors in the production was Lotte Lenya, who portrayed Miriam. An acclaimed Austrian singer and actress, Lenya was also Kurt Weill’s ex-wife, and is probably best known today for her role as the sadistic Rosa Klebb in the 1963 James Bond film From Russia with Love.MAKE NO LITTLE PLANS…At left, a sketch by Harry Horner of the The Eternal Road’s five-level set designed by Norman Bel Geddes for the Manhattan Opera House; at right, massive set piece from the production. (Kurt Weill Foundation kwf.org)
* * *
Location, Location, Location
“Talk” also looked at property values in the city, noting that the site occupied by the Hell Gate power plant was assessed at nearly $57 million (roughly $1.3 billion today). Excerpt:
PRIME REAL ESTATE…Artist’s rendering of the Hell Gate generating station, circa 1922. (T.E. Murray, Power Stations 1922)
* * *
A New, Improved Carmen
Music critic Robert Simon (writing for “Musical Events”) was delightfully surprised by the Met’s latest production of Carmen, and namely by the performance of Swedish mezzo-soprano Gertrud Pålson-Wettergren:
HUMOROUS AND HEROIC were just two for the adjectives Robert Simon used to describe an interpretation of Carmen by Swedish mezzo-soprano Gertrud Pålson-Wettergren (1897–1991). She made her Metropolitan Opera debut in December 1935. (Wikipedia)
* * *
At the Movies
We rejoin critic John Mosher for a look at the rest of the cinema lineup, beginning with King of Burlesque, which featured Alice Faye and “everything but the kitchen stove.”
FACES IN THE CROWD…Mosher found a film crowded with talents in King of Burlesque, including Fats Waller (performing “I’ve Got My Fingers Crossed”), Warner Baxter, and Alice Faye. (YouTube.com/IMDb.com)
Mosher found a “stimulating” gangster flick in Exclusive Story…
DRESSED TO THE NINES…Franchot Tone was clad in his usual Sunday best, here flanked by Madge Evans (left) and Louise Henry. (themovied.org)
…and a “trifling” horror movie, The Crime of Dr. Crespi…
I’M NOT DEAD YET…Evil Dr. Crespi (Erich Von Stroheim) gives fellow doctor Stephen Ross (John Bohn) a drug that induces a state of apparent death in The Crime of Doctor Crespi. (moma.org)
* * *
A Hot Hobby
St. Clair McKelway filed the second of a two-part profile on New York’s Chief Fire Marshal Thomas P. Brophy (1880-1962). McKelway wrote, “How to stop a fire is the fire chief’s problem; how it got started, that of the fire marshal, Thomas Brophy…Brophy’s specialty, however, is pyromaniacs— it is almost his hobby.” Hugo Gellert supplied the drawing.
* * *
From Our Advertisers
We begin with the inside front cover, and this colorful illustration of Fanny Brice by Abe Birnbaum for Stage magazine…
…the makers of budget automobiles such as Nash, Plymouth and Hudson were all on the same page when it came to marketing their automobiles, namely, that their products suggested luxury despite the bargain price…a “Motor Car by Hudson,” the ad proclaimed, is “worthy of its place in the New York style ensemble”…
…the makers of Pierce Arrow had a solid reputation as the Rolls-Royce of American automobiles, so they took the safety angle in this understated, hyperbole-free advertisement…(however, cheaper cars like Hudson would survive the Depression, Pierce-Arrow would not)…
…this Scotch whisky ad recalled the days when “rolled hose” could create a scandal, underscoring how things can mellow after ten years, including whisky…
…in this back cover advertisement, Vivian Dixon (apparently just eighteen years old) was the latest New York debutante to invite young women to join her in smoking Camels…
Vivian Dixon (1918-1974) circa 1940. You can read more about her here. (stoningtonboroughct.com)
…the Major continued his quest for fresh peas in this ad from the Minnesota Valley Canning Company (aka Green Giant)…
…on to our cartoonists, beginning with this spot drawing for the boat show by Constantin Alajálov…
…this spot by Abe Birnbaum broke up the text for James Thurber’s “Nine Needles” short story…
…Perry Barlow gave us a gentleman attempting to explain the subtleties of ice hockey…
…Barlow again, where seeing is not necessarily believing…
…James Thurber contributed a serenade, accompanied by dog…
…Peter Arno bid farewell to honeymooners destined for Niagara Falls and the Shredded Wheat factory…
…besides the falls, the Shredded Wheat factory was a big attraction in the early 20th century…
A 1905 postcard touting “One of the Wonders of Niagara.” (Niagara Falls Public Library)
…George Price illustrated the hazards of bargain shopping…
…and Price again, with a lucky streak in Atlantic City…
…Carl Rose continued to offer examples of rugged individualism…
…Charles Addams explored some exotic thrills…
…Mary Petty found nuance among youthful suitors…
…and Petty again, and the complexities of hat shopping…
…Alain paid a visit to the boat show…
…Ned Hilton drew up a mail-order mix-up…
…and we close with Alan Dunn, and a matter of the heart…
Above: Portrait of Georgia O'Keeffe, 1935, by Alfred Stieglitz, gelatin silver print; at right, O'Keeffe's Ram's Head, White Hollyhock-Hills, 1935. Oil on canvas. (National Gallery/Brooklyn Museum)
Over the seven decades of her career, Georgia O’Keeffe created works that did not necessarily follow the art movements of the 20th century. Critic Lewis Mumford referred to these works as “autobiographies in paint,” every painting “as enigmatic as the Mona Lisa.”
January 18, 1936 cover by Robert Day, illustrating the days before the invention of the Zamboni (in 1949).
O’Keeffe was married to art dealer and photographer Alfred Stieglitz, who exhibited her works at his “An American Place” gallery at 53rd and Madison. The couple had a complex, open relationship (Stieglitz had a number of affairs) that proved painful to O’Keeffe, and in 1933 she was hospitalized for two months after experiencing a nervous breakdown; she did not paint again until the following year. Although Mumford did not directly reference this episode in O’Keeffe’s life, he did note that “Certain elements in O’Keeffe’s biography were plainly visible” in her paintings.
PAINED PAINTINGS…Clockwise, from top left, Georgia O’Keeffe’sEagle Claw and Bean Necklace, 1934; Jack-in-the-Pulpit No. IV, 1930; Purple Hills, 1935. (MoMA/Phillips Collection/San Diego Museum of Art)
Mumford noted that O’Keeffe’s newer works revealed a “resurrection of spirit,” such as the painting of a ram’s skull, “with its horns acting like wings, lifted up against the gray, wind-swept clouds…”
GLOWING WITH POETRY AND TRUTH is how Lewis Mumford described Georgia O’Keeffe’s latest work. Clockwise, from top left: Ram’s Head suggested to Mumford “a resurgence of life and a resurrection of spirit” in the artist; other bright works included Sunflower, New Mexico 1, 1935; and Hill, 1935. (National Gallery/Cleveland Museum of Art/ Denver Art Museum)
* * *
Lights Out
In the previous issue E.B. White noted that the Edison Company was threatening to cut off electric service to the magazine’s offices due to nonpayment. This “Notes and Comment” update cleared up the matter.
THE PRICE FOR POWER…Above, an aerial view from 1926 of New York Edison’s East River Power Station at 38th Street. In 1936 it was powered by coal, which burned pungently and created problems with soot throughout the area. (tudorcityconfidential.com)
* * *
Revisiting a Pint-size Poet
“The Talk of the Town” paid a visit to Nathalia Crane (1913–1998), who became famous after the 1924 publication of her first book of poetry, The Janitor’s Boy, at the age of ten. Excerpts:
PIXIE POET…Nathalia Crane published her first poems in The New York Sun when she was only nine years old, the paper unaware that she was a child. She later became a professor of English at San Diego State University. (gutenberg.org)
The fledgling Crane received a very different New Yorker reception in 1928, when Dorothy Parker took her to task for contributing to the collapse of grammar and civilization in general. Here’s an excerpt from Parker’s Jan. 7, 1928 “Reading & Writing” column:
GRUESOME was the word Dorothy Parker chose to describe chocolate-covered olives and bad poetry. At left, Parker in 1928. At right, a contents page from The Spirit of St. Louis, a collection of one hundred poems selected from thousands in a poetry contest celebrating Charles Lindbergh’s flight across the Atlantic. (literaryladiesguide.com/ebay.com)
* * *
Order in the Court
Howard Brubaker commented on a recent ruling by the Supreme Court regarding the ongoing fight by Republicans to curtail FDR’s New Deal.
* * *
Cinderella Stories
For his Jan. 4, 1936 “A Reporter at Large” column Morris Markey visited “Major Bowe’s Amateur Hour” at NBC’s Rockefeller Center radio studios. He was so impressed by the rags-to-riches stories that he shared a few in his Jan. 18 column, titled “The Crystal Slipper.” He warned readers that the stories were “sentimental,” but not in the vein of A Christmas Carol: “Tiny Tim, asking God to bless every one, regardless, was a pious little fraud,” Markey noted. Excerpts:
Markey shared the story of a garbage collector turned opera tenor, and a wealthy debutante who was encouraged to “stay off the stage” by “Major” Edward Bowes himself.
CUT THE TRASH TALK…Joseph Rogato told the Amateur Hour audience that his job as a “garbage man” was no laughing matter, and went on to wow them with his singing voice. At left, a detail from an ad for Chase & Sanborn coffee, the show’s sponsors. At right, show founder and host “Major” Edward Bowes with the gong he used to abruptly end acts he deemed poor—he soon abandoned the practice after listeners objected. (eBay.com/Facebook)
Markey next told the story of Marguerite Ryan, the “Singing Housewife”…
FROM RELIEF TO RICHES…This Chase & Sanborn advertisement described Marguerite Ryan’s brush with fame and her deliverance from poverty thanks to her appearance on the Amateur Hour. (newspapers.com)
Finally, the story of Rhoda Chase, whom Bowes promoted as a “penniless orphan.” Born Anna Blanor, her stage name, Rhoda, was selected by a psychic, while her last name was inspired by sponsors Chase & Sanborn.
VELVET VOICE…At right, detail from a Chase & Sanborn ad that promoted Rhoda Chase as a “Penniless Orphan” who made the big time thanks to the Amateur Hour. At left, a 1944 newspaper ad for the Zombie Club in San Juan, Puerto Rico. Known as “The Blue Velvet Voice”, Chase was a radio, stage, nightclub and USO blues singer. (Wikimedia Commons/eBay)
* * *
At the Movies
Film critic John Mosher found some bright spots at the movies, praising René Clair’s The Ghost Goes West but feeling sorry for Jean Harlow in her “thankless” role in Riffraff, a film about the tuna-fishing industry.
THE FRIENDLY GHOST…Robert Donat and Patricia Hilliard in the romantic comedy The Ghost Goes West. (IMDB)FISH OUT OF WATER…Spencer Tracy, Jean Harlow, and Joseph Calleia in Riffraff, a drama about a strike at a tuna fishery. “Just why a life of tuna-fishing should be chosen as background for Miss Harlow’s vehicle I can’t imagine, but there it is,” wrote critic John Mosher. (IMDB)
Mosher didn’t know what to make of Katharine Hepburn’s latest film, Sylvia Scarlett, in which she portrayed a con artist disguised as a boy hiding from the police. Despite its major star power and George Cukor as director, the film was a flop.
Mosher also reviewed Last of the Pagans (also about a labor dispute!) and The Private Life of Louis XIV (released in Germany in 1935 as Liselotte von der Pfalz).
SHE’S A MAN, MAN…Clockwise, from top left, Katharine Hepburn and Cary Grant in Sylvia Scarlett; Lotus Long and Mala in Last of the Pagans;Renate Müller in The Private Life of Louis XIV (Liselotte von der Pfalz). Müller would die in 1937 at age 31 under mysterious circumstances. Many believe the Nazis had her killed because she refused to appear in their propaganda films. (academymuseum.org/MGM/IMDB)
* * *
From Our Advertisers
General Motors promoted their Buick Eight in a two-page advertisement that called out Eustace Tilley and reprinted a Carl Rose cartoon from the Nov. 2, 1935 issue…
…here is the original cartoon…
…with the holidays a memory and the Depression still lingering, most of the automobile ads touted economy over luxury, however Chrysler claimed you could have both with this $760 model…
…by the looks of this guy, he probably added three fingers of vodka to his pineapple juice…
…as noted before, the folks at World Peaceways pulled no punches with their anti-war appeals…
…the makers of Lux were still rolling out Broadway stars to endorse their toilet soap…(Betty Lawford, #5, was an English film and stage actress and a cousin of actor Peter Lawford)…
…the inside back cover belonged to Stage magazine…the illustration, “Amateur Night at the Apollo,” is by Alexander King…
…the Grand Central Palace was hosting the thirty-first annual National Motor Boat Show, a rare back cover not taken by a tobacco company…
…a couple of ads from back of the book…at left, an Anglophilic appeal from Miami’s Roney Plaza Hotel, and, at right, pre-revolutionary days at the National Hotel in Havana (I had a drink there a few years ago during the Obama thaw…the lobby is beautiful, a classic from another era still hanging on thanks to Canadian and European tourists)…
…William Steig continued to illustrate these one-column ads from Pilgrim Rum…
…which segues to our cartoonists…on the bottom of page 3 was this one-column drawing by Peggy Bacon…
…Norwegian opera singer Kirsten Flagstad (1895–1962) was a famous Wagnerian soprano who made a triumphant debut at the Metropolitan Opera in 1935…
Kirsten Flagstad circa 1940. (Wikipedia)
…we continue with Helen Hokinson soaking up some sun…
…Robert Day cracked the whip in the steno pool…
…originally published sideways, another look at club life by Gluyas Williams...
…James Thurber offered up a toast…
…Richard Taylor looked into an auction mystery…
…Barney Tobey gave us a friendly greeting on the slopes…
…Perry Barlow was lost in a department store…
…William Crawford Galbraith continued to probe the woes of sugar daddies…
Above: Irene Dunn gets her head examined by Parisian doctors during a scene from the 1935 melodrama Magnificent Obsession. (letterboxd.com)
I can’t think of a better time to escape the world for a few moments and indulge in a bit of frivolity. In this case we take a brief look at a popular film that pushed the envelope of plausibility in true Hollywood style.
January 11, 1936 cover by Helen Hokinson.
Magnificent Obsession featured two of Tinseltown’s leading stars, Irene Dunn and Robert Taylor. Although many critics have called the film’s plot preposterous, it was a fan favorite—at the Radio City Music Hall premiere on Dec. 30, 1935, capacity crowds braved sub-zero weather to see it.
For a film that has been debated and discussed for decades (and remade to some acclaim in 1954 by director Douglas Sirk with Jane Wyman and Rock Hudson in the leads), critic John Mosher barely gave it a glance, feeling sorry for Dunne in her role as a tragically blinded widow.
MAGNIFICENT HAPPENSTANCE…In Magnificent Obsession,Robert Taylor played a spoiled playboy, Robert Merrick, who survives a boating accident at the expense of kindly doctor. Clockwise from top left, Taylor in a scene with Margaret Brayton; Taylor and Irene Dunn in the scene where Dunne’s character, Helen Hudson, is struck by a car and blinded; Dunn with child actor Cora Susan Collins (who incidentally passed away in April 2025 at age 98); the end of the film emphasized Merrick’s transformation from a selfish playboy into a selfless, Nobel Prize-winning man of faith and science. (roberttayloractor.blog/mubi.com/rottentomatoes.com/Facebook)
A brief synopsis: Wealthy playboy Robert Merrick (Robert Taylor) drunkenly capsizes his boat. A hospital’s only pulmotor saves his life at the expense of a beloved surgeon who dies without it. Merrick falls in love with the surgeon’s widow, Helen (Irene Dunn). While driving Helen home he makes a pass at her; she exits the car and is struck by another, losing her eyesight. Merrick conceals his identity while watching over Helen; he then follows her to Paris, where she learns her sight is gone forever. Merrick reveals his identity and proposes. Helen flees. Six years later Merrick, now a Nobel Prize-winning brain surgeon, restores Helen’s sight.
In the film’s defense, plots that stretch credibility have been around since the Greeks and deus ex machina, and consider how many films today employ “portals” of various types to get heroes out of sticky situations. Unless you’re talking about a Werner Herzog film, it’s all make believe.
HANDS OFF…John Mosher had particular scorn for the way beloved character actor Charles Butterworth (left) was used in the film. Along with Dunn, Butterworth was another “victim” of Magnificent Obsession, according to Mosher. (IMDB)
* * *
A Lot On His Mind
E.B. White had a lot to say in his Jan. 11 “Notes and Comment,” beginning with a paragraph about the impending merger of two Condé Nast publications, Vanity Fair and Vogue. The old Vanity Fair magazine, published from 1913 to 1936, was a casualty of the Great Depression, and it essentially disappeared with the merger (Condé Nast revived the title in 1983).
FADE OUT…At left, Bali Beauty by Miguel Covarrubias, on the cover of the final issue of the old Vanity Fair magazine, February 1936. Publisher Condé Nast merged VF with Vogue beginning with its March 1, 1936 issue (at right). The New Yorker, once considered a competitor of the old Vanity Fair, was itself acquired by Condé Nast in 1985. (vanity fair.com/vogue.com)
White also commented on a new book, The Ruling Clawss, which criticized The New Yorker for its “bourgeois attitude.” Interestingly, the book was produced by none other than New Yorker cartoonist Syd Hoff, who wrote and illustrated The Ruling Clawss as “A. Redfield,” a pseudonym he used in the 1930s for his contributions to The Daily Worker and other leftist causes.
HOFF IN A HUFF…Cover of the 1935 edition of The Ruling Clawss; frontispiece from a 2023 reprint of the book by The New York Review of Books. Syd Hoff (1912–2004) contributed 571 cartoons to The New Yorker between 1931 and 1975. Hoff also drew cartoons for The Daily Worker under the pseudonym “A. Redfield.” (abebooks.com/nyrb.com)
In The Ruling Clawss, Hoff (as Redfield) criticized “bourgeois humor” as an opiate of the masses, citing The New Yorker, Esquire, Judge, and Life as publications that take “the banker boys and politicians, who are the rapers of liberty and democracy,” and present them between perfume ads in whimsical situations. The bourgeoisie makes itself look human, wrote Hoff, “By exposing itself in the boudoir, or the night club, doing foolish things or saying something ‘funny’…In other words, the fascists and warmongers are little lambs who do their parts in contributing to the merriment of a nation.”
Referring to his fellow cartoonists, Hoff concluded: “the Arnos, Soglows, Benchleys and Cantors…are all talented and funny, but…and here, I believe, is the point…their comedy is all too often a whitewash for people and conditions that, in reality, are not funny.”
NO LAUGHING MATTER…Examples of Syd Hoff’s cartoons in The Ruling Clawss. (nyrb.com)
Today Hoff is probably best remembered for his children’s books, especially Danny and the Dinosaur. You can read all about his work at this website.
* * *
A Different Kind of Hoff
We move on to another Hoff, namely Mardee Hoff, who was “ungrammatically selected” by the American Society of Illustrators as the possessor of the “most perfect figure in America.” Here is an excerpt from “The Talk of the Town.”
HER BODY OF WORK…Mardee Hoff (1914–2004) possessed the best body shape in America, according to the American Society of Illustrators following a contest involving 2,600 women at New York’s Commodore Hotel. At left, Hoff on the cover of Life, Oct. 21, 1940. At right, circa 1936. (findagrave.com/Reddit)
* * *
Life With Clarence
“The Talk of the Town” noted the passing of beloved author and cartoonist Clarence Day in a lengthy tribute that highlighted his remarkable output despite crippling arthritis. Excerpts:
GOOD OLD DAYS…Clarence Day (1874–1935) developed crippling arthritis as a young adult, and spent the remainder of his life as a semi-invalid. Nevertheless, he churned out more than a dozen books, most famously Life With Father, a collection of stories from The New Yorker that were published in book form shortly after Day’s death. The New Yorker continued to publish Day’s stories through August 1937. Above, Day, circa 1920, and a first edition of Life With Father. Below, scene from the 1947 comedy film by the same name featuring William Powell, Irene Dunn, and Elizabeth Taylor. (Wikipedia/abebooks.com/IMDB)
* * *
At the Movies
In addition to Magnificent Obsession, John Mosher endured screenings of several other pictures he could not recommend, despite featuring “talented and delightful people”…
…Mosher thought the best thing about mezzo-soprano Gladys Swarthout in Rose of the Rancho was her, um, feet…
SINGING BANDIT…Gladys Swarthout, a popular Metropolitan Opera mezzo-soprano, portrayed the daughter of landowner besieged by outlaws in Rose of the Rancho. In the film she disguises herself as a man (right) and organizes a band of vigilantes to fight the outlaws. The film was one of five produced by Paramount in the 1930s featuring Swarthout. (IMDB/swarthoutfamily.org)
…and he was frankly mystified by the Soviet Russian film Frontier, featuring lots of beards, collective farms, and a big display of airplanes at the finale…
FOR THE FATHERLAND…At left, Aleksandr Dovzhenko directs the Soviet film Frontier (aka Aerograd), about a remote Siberian outpost that comes under threat of attack by the Japanese. At right, Sergey Stolyarov portrayed the pilot Vladimir Glushak, who was filled with wondrous tales about the new city of Aerograd. The film was commissioned by Joseph Stalin. (IMDB/kinorium.com)
…English actress, dancer and singer Jessie Matthews (1907–1981) also wore the pants in First a Girl, a comedy adapted from the 1933 German film Viktor und Viktoria (which was remade as Victor/Victoria in 1982 with Julie Andrews)…
SHE/HE…At left, Jessie Matthews in First a Girl, a comedy adapted from the 1933 German film Viktor und Viktoria; right top, Matthews with Sonny Hale; and, at bottom, with Griffith Jones. Mosher called the film a “dreary affair.” (IMDB/interwarlondon.com)
* * *
All Aboard
During the 1930s “Snow Trains” carried skiers from Manhattan to the Catskills, the Berkshires and other destinations. Railroads offered travel packages that helped popularize downhill skiing before World War II. Excerpts:
POLAR EXPRESS…A Snow Train arrives at Thendara Station full of skiers headed for the slopes and winter activities in Old Forge. Circa late 1930s. (northcountryatwork.org)
* * *
From Our Advertisers
We take wing with Bergdorf Goodman’s stylish “Trinidad Clipper suit…
…the folks at Nash took out the center spread to tout their inexpensive yet distinguished Ambassador…
…apparently it was distinguished enough for these toffs…
…by contrast, a more spare, minimal style is seen in this ad for Schaefer beer…
…and in this ad for Bloomingdale’s…this was tricky to reproduce, the lightness of the compass against all that black ink…
…here’s a new marketing ploy from R.J. Reynolds…smoke a half a pack of their Camels, and then send back the rest if you don’t like them…I’m guessing most folks finished them off…
…Liggett & Myers kept it simple, equating smoke in your lungs with clean, crisp winter air…
…on to our cartoonists, we begin with spots by Gregory d’Alessio…
…Daniel “Alain” Brustlein…
and Christina Malman…
…Leonard Dove looked in on an owly patient…
…Alain again, seeking an elusive promotion…
…the stages of love and marriage, per George Price…
…Helen Hokinson reconvened her ladies club…
…Barbara Shermund discussed politics…
…Mary Petty considered the price of great art…
…and Petty again, at the dress shop…
…Robert Day illustrated the benefits of “how to” books…
Above: Photo of the Hoboken Four as they appeared on the "Amateur Hour with Major Bowes" in 1935. At center is "Major" Edward Bowes, and at right is Frank Sinatra. The other three members of the Hoboken Four were Frank Tamburro, Patty Prince and Jimmy Petro. (knkx.org)
Nearly seventy years before American Idol appeared on our TV screens, a hugely successful and influential talent show filled the airwaves from NBC’s radio studios at Rockefeller Center.
January 4, 1936 cover by Constantin Alajalov.
Millions tuned in each week to the Major Bowes Amateur Hour, which got its start in 1934 at radio station WHN before moving to NBC the following year. Created and hosted by “Major” Edward Bowes (1874–1946), Bowes would chat with contestants before listening to their performances, which could be cut short by the Major’s gong (see below). For his “A Reporter at Large” column, Morris Markey paid a visit to Bowes during evening auditions at the NBC studios. Excerpts:
THE GONG SHOW…At bottom right, Edward Bowes with the gong he used to abruptly end acts he deemed poor or inept—he abandoned the prop in 1936 after receiving thousands of letters from listeners who objected to the premature termination of acts (apparently the concept was a direct inspiration for Chuck Barris’s 1970s TV program, The Gong Show). At left, a July 1936 Women’s Home Companion advertisement from the show’s sponsor, Chase & Sanborn. The ads highlighted the rags-to-riches stories of the more successful contestants. (eBay.com/Wikipedia)
Markey ended his piece noting the reality of the many contestants who, unlike Frank Sinatra, would not go on to successful entertainment careers.
STARMAKER…Clockwise, from left: Major Edward Bowes and returning Amateur Hour performer Frank Sinatra in 1943; in 1935 eleven-year-old Maria Callas performed the Madama Butterfly aria “Un bel dì vedremo,” on the Amateur Hour; actor/baritone Robert Merrill performed on the show in 1936. (winnetoba.com/mariacallasestate.com/Wikipedia)
* * *
Fleeing the Limelight
In December 1935 Charles and Anne Morrow Lindbergh secretly boarded a ship in New York and headed to England, seeking to escape the media frenzy that followed their son’s kidnapping and the subsequent trial. Thanks to connections through Anne’s family, they were able to move into a secluded estate in the Kent countryside. In his “Notes and Comment,” E.B. White explained:
HIDEOUT…From 1936 to 1938 Charles and Anne Morrow Lindbergh lived in a secluded English estate called “Long Barn.” The estate in County Kent was owned by a friend of Anne’s family. (waverlyhs.weebly.com)NOT HIS FINEST HOUR…In July 1936 Luftwaffe commander Hermann Goering (right) presented the Sword of Honor of the German Air Force to Charles Lindbergh during a visit to Berlin. Anne Morrow Lindbergh is to the far left. Goering would also present Lindbergh with a high-ranking Nazi-era civilian medal, the Service Cross of the German Eagle, during a 1938 visit. Anne presciently referred to the medal as “the albatross.” (Library of Congress)
According to White, Mayor Fiorello La Guardia cited lax police control of the media in the case of the fleeing Lindberghs. In turn, White attempted to explain the unique temperaments of Irish police officers.
GIVE US A BREAK…E.B. White noted the courage and wisdom of Irish cops, but also found their lassitude “almost theatrical.” Pictured above is Irish immigrant Patrick Leddy, who joined the NYPD in 1910 and remained on the force for more than thirty-five years. (Courtesy of Margaret Fitzpatrick Leddy via nyirishhistory.us)
A final note on the Lindberghs from Howard Brubaker, a snippet from his “Of All Things” column.
* * *
Italian Swashbuckler
The Italian fencer Aldo Naldi (1899-1965) won three gold medals and one silver at the 1920 Olympics before turning professional. According to West Coast Fencing, Aldo traveled Europe like a prizefighter, “competing in well-attended matches for cash purses…in a world of travel, glamour, drinking, womanizing, gambling and fencing, Aldo Nadi reigned supreme, going nearly eight years without a defeat.” “The Talk of the Town” was on hand for his American debut. Excerpts:
EN GARDE!…During the interwar years Aldo Nadi reigned supreme, going nearly eight years without a defeat. (dennishollingsworth.us)
“Talk” also examined the fuss being made over the Great Chalice of Antioch, which was on display at the Brooklyn Museum. Excerpts:
COULD IT BE?…Claimed to have been found in Antioch around 1900, this chalice’s plain silver bowl was ambitiously identified by some as the Holy Grail, the cup used by Christ at the Last Supper. It is displayed with the Metropolitan Museum’s Byzantium collection. (metmuseum.org)
* * *
Year, Schmear
To mark the New Year, Arthur Guiterman offered up one his humorous poems…
…Guiterman (1871–1943) was an early contributor to The New Yorker—the magazine’s very first issue, Feb. 21, 1925, featured the first installment of Guiterman’s recurring “Lyrics from the Pekinese,” which ran through the first eleven issues.
MEOW…Arthur Guiterman’s “Lyrics from the Pekinese,” featured in the first issue of The New Yorker. At right, Guiterman in an undated photo. (Library of Congress)
* * *
Before He Was Spooky
Robert Benchley’s review of the stage began on a bright note with Victoria Regina, which starred Vincent Price as Prince Albert and Helen Hayes as Queen Victoria. Benchley praised the realism Price and Hayes lent to the production. Excerpts:
A MATCH MADE ON BROADWAY…The 24-year-old Vincent Price and the 35-year-old Helen Hayes portrayed Prince Albert and Queen Victoria in Victoria Regina, which ran for 203 performances at the Broadhurst Theatre. Robert Benchley thought their casting was ideal. (Pinterest)
Benchley also sat through George White’s latest Scandals revue, finding it similar to White’s older shows—beautiful showgirls, various singers and dancers, and assorted comedians—with Bert Lahr shining above it all.
IT SEEMED LIKE OLD TIMES to Robert Benchley as he took in the latest edition of George White’sScandals. Bert Lahr (left) was among the headliners for the 1936 revue, which ran for 110 performances at the New Amsterdam Theatre before taking to the road. (Wikipedia/Playbill.com)
* * *
At the Movies
John Mosher had a busy week at the movies, finding “considerable pleasure” in the screen adaptation of Eugene O’Neill’sAh Wilderness!…
MILLER TIME…The Miller family attends a commencement ceremony that helps kick off the action in Ah Wilderness! From left, Aline MacMahon, Mickey Rooney, Spring Byington, and Bonita Granville. (IMDB)
Mosher also looked at films featuring leading actresses of the day—Barbara Stanwyck in Annie Oakley, Bette Davis in Dangerous, and Claudette Colbert in The Bride Comes Home.
A TRIO OF TALENTS…Clockwise, from top left, Claudette Colbert had her hands full with Robert Young and Fred MacMurray in The Bride Comes Home; Barbara Stanwyck took aim in Annie Oakley; and Bette Davis portrayed a down-and-out actress with trouble on her mind in Dangerous. For her performance, Davis won the Academy Award for Best Actress. (laurasmiscmusings.blogspot.com/girlswithguns.org/vanguardofhollywood.com )
* * *
Gaming the Games
In her “Paris Letter,” Janet Flanner noted the preparations for the Fourth Olympic Winter games to be held in Garmisch-Partenkirchen, Germany.
WINTER HAS ARRIVED…Adolf Hitler and his fellow Nazi thugs brought a certain chill to the 1936 Winter Games in Garmisch-Partenkirchen. Garmisch and Partenkirchen were separate communities until Hitlerforced them to merge in anticipation of the games. (arolsen-archives.org)
* * *
From Our Advertisers
From 1933 to 1939, Macy’s hosted a series of unique design exhibitions under the title “Forward House” that showcased contemporary furniture, decor, and architectural ideas…
…for reference, here is another “Forward House” advertisement from the February 1936 House & Garden magazine…
…the folks at Robbins Island Oysters employed the legend of Giacomo Casanova to market their tasty little rocks…apparently Casanova claimed that he consumed more than fifty oysters each morning to sustain his amorous adventures…
…with the holidays over, the number of ads decreased significantly, leaving readers with a mere sixty pages—less than the half the length of the fat pre-Christmas editions…the theme in the Jan. 4 issue was travel to warmer climes, these examples culled from several back of the book pages…
…the end of the holiday season did not stop tobacco companies from taking out lavish full-page advertisements targeting women smokers, this one gracing the back cover…note the implied medical endorsement at the bottom…
…we clear the air and move on to our cartoonists, beginning with spot drawings by D. Krán…
…and Christina Malman…
…one of Helen Hokinson’s girls sought an impromptu parking lesson…
…while another welcomed winter with her furry charges…
…Whitney Darrow Jr gave us a full-service information booth…
…Mary Petty illustrated a dowager with simple tastes…
…Gardner Rea was confounded at the hat check…
…Carl Rose offered up another example of rugged individualism…
…Alan Dunn served up a unique language challenge…
…Robert Day stood tall at a basketball game…
…William Crawford Galbraith was horsing around…
…Alain looked crosseyed at a store closing…
…and we close with Barbara Shermund, who sized up things at a hat shop…
Above: Mary Pickford (right, from 1916) spoke out against salacious content in films, such as this scene from 1930's Madam Satan. (Wikipedia/mainemedia.edu)
James Thurber seemed to enjoy teasing silent film legend Mary Pickford in her new career as social commentator and author of spiritual articles and books. Having retired from acting in 1933, Pickford was also using her powerful position as a co-founder of United Artists to focus on the moral direction of the film industry.
December 21, 1935 cover by Ilonka Karasz.
Back in the Sept. 21 issue of The New Yorker, Thurber took a humorous poke at Pickford’s Liberty magazine article on the afterlife, and found more fodder after Pickford, in an interview with the World-Telegram, criticized “salacious” films. “Be a guardian, not an usher, at the portal of your thought,” she advised. Thurber took the bait. Excerpts:
KEEPING IT CLEAN…From left, producer Samuel Goldwyn, actors Charlie Chaplin and Douglas Fairbanks Sr. pose behind Mary Pickford at a United Artists board meeting in Los Angeles, July 9, 1935. (AP)
Thurber took particular pleasure in Pickford’s comments regarding the control of one’s dirty thoughts:
PICKFORD’S UNITED ARTISTS produced some memorable, non-salacious films in 1936, including Charlie Chaplin’sModern Times, and the acclaimed Dodsworth starring Ruth Chatterton and Walter Huston as Fran and Sam Dodsworth. (Wikipedia)
Pickford had a strong ally in the Hays Code, a set of self-imposed censorship guidelines that would keep mainstream studio films relatively free of salacious content for the next thirty years.
* * *
A White Christmas
E.B. White offered holiday greetings to everyone from drinkers of blended whiskey to the makers of red tape (plus a plug for New Yorker subscriptions)…
CHEERS AND JEERS…E.B. White sent holiday greetings to the men who were changing the Normandie’s massive propellers (from three- to four-blade), and probably wanted to give a lump of coal to Mayor Fiorello La Guardia for “foolishly” banning organ grinders from city streets. (ships nostalgia.com/ephemeralnewyork)
…and concluded with these words…
…Otto Soglow added this bit of spot art to the bottom of White’s “Notes and Comment”…
* * *
A Holiday Tradition
Page 21 featured Frank Sullivan’s annual Christmas poem (he wrote forty-two of them from 1932 to 1974)…
…which continued on page 22…
* * *
Lost In Paradise
Robert Benchley did the honors as theatre critic for the Dec. 21 issue, enjoying an evening at Longacre Theatre with the richly endowed characters featured in Clifford Odets’Paradise Lost.
GREAT PLAY, WHATEVER IT MEANS…Robert Benchley thoroughly enjoyed Clifford Odets’ gallery of characters in Paradise Lost. Top, Odets circa 1930s; below, photo from the 1935-36 production at Broadway’s Longacre Theatre. (mcny.org)
Apparently the rest of the Broadway fare was not so great, as Benchley fled Cort’s Theatre (it featured This Our House, which closed after just two performances) to catch A Night at the Opera with the Marx Brothers.
* * *
At the Movies
Benchley wasn’t the only one enjoying a night at the movies. Critic John Mosher found favor with German actor Emil Jannings’ latest flick, The Making of a King (Der alte und der junge König), calling the film “a sensible picture of the old bully,” namely the father of Frederick the Great.
LIGHTEN UP, FRED…Heinrich Marlow (left) and Emil Jannings in a scene from The Making of a King. The film depicted the turbulent relationship between Prussian King Friedrich Wilhelm I and his son, Crown Prince Friedrich. (IMDB)
Mosher found bright moments in Ginger Rogers’ latest film, but would have preferred another pairing with her fellow hoofer, Fred Astaire.
BETTER WITH FRED thought John Mosher of Ginger Rogers’s brave turn as an actress fleeing from her admiring fans in 1935’s In Person. Rogers donned eyeglasses, a wig, and fake teeth (inset) to portray the actress in hiding. She is pictured here in a scene with co-star George Brent. (IMDB)
Mosher was stimulated by The Great Impersonation, however, the “cordial” films about small town life and happy radio folk left him less than enthused.
MORE SPIES, PLEASE…John Mosher didn’t get too excited over the standard fare offered in the films Millions in the Air and Your Uncle Dudley, however he found the performances of Edmund Lowe and Wera Engels (bottom right) in the spy caper The Great Impersonation to be most stimulating. (IMDB)
* * *
From Our Advertisers
After touring France in the late 1870s, a New York drugstore owner named Richard Hudnut returned to the States determined to introduce French-style perfumes and cosmetics to American women. He soon transformed his drugstore into an elegant showroom, and in time became the first American to achieve international success in cosmetics…
…advertisements for Christmas gifts mostly dropped out of the magazine, and the back of the book was filled with spots touting various New Year’s Eve entertainments…
…in this ad from the Minnesota Valley Canning Company (renamed Green Giant in 1950), a robber baron’s humble roots, and his checkbook, are triggered by a can of corn…
…thanks to the makers of Luckies, Jolly Old St. Nick was dropping more than soot down your chimney on Christmas Eve…
…we kick off our cartoons with this spot illustration by Abe Birnbaum…
...Richard Decker gave us this caption-less appeal to the masses…
Above: Left image, coloratura soprano Lily Pons with Henry Fonda in I Dream Too Much;at right, Kitty Carlisle and Groucho Marx in A Night at the Opera. (rottentomatoes.com/IMDB)
The title of this post refers to two items below, which you’ll discover as we make our way through the December 7, 1935 issue of The New Yorker.
December 7, 1935 cover by Robert Day. A longtime contributor to The New Yorker, Day (1900-1985) contributed hundreds of cartoons as well as eight covers from 1931 to 1976.Robert Day (photo from This Week anthology via Ink Spill.)
*
Our first night at the opera comes courtesy of RKO Pictures, which presented French-American coloratura soprano Lily Pons as the star of the musical rom-com I Dream Too Much. Critic John Mosher found the film enjoyable, singling out Pons for praise while chastising the screenwriters for interrupting the lively farce with some “social research.”
DREAM DATE…Clockwise, from top left: Henry Fonda in his third screen appearance as Lily Pons’ love interest in RKO’s I Dream Too Much; movie poster and publicity photo of Pons from the film; Lucille Ball (seen here with actress Esther Dale), appeared in a bit part as a gawky American teenage tourist in Paris (which was actually an RKO studio lot)…little did Ball know that one day she would own that RKO studio lot with husband Desi Arnaz as home to their Desilu Productions facility. (IMDB/Wikipedia/TCM)
Mosher also said farewell to Will Rogers in his final film, In Old Kentucky, which he found to be a “minor affair.” He also reviewed The Land of Promise, a film about Palestine that indicated to Mosher that “life there is highly successful for all present.”
THIS IS GOODBYE…Will Rogers in a scene with Dorothy Wilson in Rogers’ final film appearance, In Old Kentucky. (rotten tomatoes.com)ORIGIN STORY…According to the Israel Film Archive, Judah Leman’sThe Land of Promise “laid the cinematic groundwork for all subsequent Zionist propaganda films that would follow.” (IMDB)
* * *
E.B. White keeps us on the cinema trail with some thoughts on the film, Mutiny on the Bounty, namely a certain historical inaccuracy:
AHEAD OF HIS TIME…E.B. White noted that Roger Byam (Franchot Tone) would have to wait seventy years to learn about germ theory. In addition, the trailer for Mutiny on the Bounty (above) incorrectly referred to Tone’s character as an ensign, when in fact Tone’s role was as a midshipman. (Wikipedia)
* * *
They Had It First
The swastika was among the more popular designs incorporated into southwestern tribal art during the American tourist era (roughly 1890 to the 1930s). For the Navajo, the symbol represented humanity and life, and was used in healing rituals (it was also widely used by tribal peoples across Europe and Asia). Tourism promoters (called “hotel men” here) encouraged the symbol’s use until the 1930s, when it was increasingly associated with Germany’s Nazi Party. E.B. White explained:
TOURIST FAVORITE…Navajo blankets such as this example, made from 1864 to 1910, were popular with tourists. (Wichita State University)
* * *
Lois Long’s fashion column continued to be dominated by exhaustive Christmas shopping lists, in this issue stretching from pages 58 to 97…here are the first and last paragraphs of the column…
* * *
A Woolly Read
Perhaps your special someone was hoping for a thousand-page book under the tree; then look no further than The Woollcott Reader, a collection of stories, essays and other literary gems by New Yorker personality and former “Shouts and Murmurs” columnist Alexander Woollcott. In this excerpt, book critic Clifton Fadiman noted that a signed copy could be had for $7.50.
MY GIFT TO THE WORLD…Alexander Woollcott in 1939, as photographed by Carl Van Vechten, and the $3 brown cloth edition. (Wikipedia/Abebooks.com)
* * *
From Our Advertisers
Colorful advertisements brightened the 149 pages of the Dec. 7 issue…we begin with this colorful array from Martex…
…the women’s specialty shop Jane Engel commissioned one of the best-known commercial photographers of the day, Ruzzie Green, to capture this glamorous image…
…Caron Paris offered up this cheerful bouquet…
…the makers of White Rock were enjoying the fruits of post-Prohibition days…
…the publishers of Stage magazine highlighted Beatrice Lillie’s Broadway revue, At Home Abroad…
…the Capitol Theatre took out this full-page advertisement to tout the opening of the latest Marx Brothers film…
…here is a close-up of the ad’s “testimonials”…
…and what awaited audiences…
(Wikipedia/thedissolve.com)
…the Lord & Thomas advertising firm imitated the New Yorker style in this full-page promotion…
…now who wouldn’t want a Philco “Radiobar” for the holidays?…
…found this one on 1stdibs.com…pretty cool…
…or you could get a little something for every one of your smoking friends (likely everyone)…
…and you could keep those holiday memories alive with a swell Kodak movie camera…
…Schrafft’s must have been something like an upscale Cracker Barrel…
…house ads from The New Yorker included this Otto Soglow-illustrated full pager…
…the magazine also touted books and poems by its contributors…
…and the Seventh New Yorker Album…
…more James Thurber here in this spot drawing for the “Books” section…
…and in this cartoon filled with holiday hijinks…
…Ilonka Karasz gave us a hockey goalie to open the calendar listings…
…George Price drew up this Depression-themed drawing at the bottom of the “Goings On” section…
…a great spot drawing by Aaron Sopher (1905–1972), who is perhaps best known for his depictions of everyday life in Baltimore…it was oddly placed amidst the “Christmas Gifts” section…
…according to Michael Maslin’sInk Spill, Sopher contributed just two cartoons to the magazine, in the issues of June 15, 1929, and December 6, 1930 (pictured below)…
…back to the Dec. 7 issue, and at the Velodrome with Robert Day…
…who also visited an ill-suited Santa…
…Helen Hokinson pondered gift ideas…
…Carl Rose illustrated an unspeakable act at a progressive school…
…Mary Petty gave us a straightforward diagnosis…
…Alain asked us to ponder the fate of one man…
…Whitney Darrow Jr eavesdropped on some child philosophy…
…and we close with Peter Arno, and a groom’s surprise at the altar…
A New Yorker State of Mind 