It’s a Gift

Above: Charles Sellen as Mr. Muckle and W.C. Fields as shopkeeper Harold Bissonette in the 1934 film It's a Gift.

Rea Irvin featured the New York Auto Show on the cover of Jan. 12, 1935 issue—the extravaganza of cars at the Grand Central Palace was one place New Yorkers could go to chase away the winter blues. The other was at one of the city’s RKO theatres, where a classic W.C. Fields comedy was gracing the silver screen.

Jan. 12, 1935 cover by Rea Irvin.

It’s a Gift was a showcase of Fields’ vaudevillian talents, tied together in a story about grocer Harold Bissonette (Fields) whose various tribulations included a pompous wife (who insisted on pronouncing the surname “biss-on-ay”), bratty children, and challenging customers (the hilarious Charles Sellen as Mr. Muckle). Writing for BFI Film Classics, Simon Louvish calls the film a chronicle of the “many titanic struggles between Harold Bissonnette and the universe. There will be battle of wills between father and daughter, between male and female, between man and a variety of uncontrollable objects.” Here is John Mosher’s review for The New Yorker.

HAROLD VS. THE WORLD…Clockwise, from top left, W.C. Fields as grocer Harold Bissonette; Fields with Kathleen Howard as wife Amelia Bissonette; Bissonette is relegated to the back porch in search of some rest; Charles Sellon as one of Bissonette’s more challenging customers, Mr. Muckle. (IMDB/TCM/filmfanatic.org/YouTube)
BABY BLUES…Two-year old Baby LeRoy (Ronald Le Roy Overacker) played the annoying foil to W.C. Fields in three films, including It’s a Gift (left, with Fields and Tammany Young). James Curtis’s W.C. Fields: A Biography (2003) quotes director Norman McLeod: “[Fields] used to swear at the baby so much in front of the camera that I sometimes had to cut off the ends of the scenes in which they appeared.” Fields’ popular persona was a man who hated dogs and kids, but a studio photo taken during the filming of It’s a Gift (right) seems to show another side. Perhaps. (Pinterest/citizenscreen.com)

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By Another Name

E.B. White led off his column with a note about Persia, which had officially changed its name to Iran. To mark the new year, Reza Shah had officially asked foreign delegates to use the new term, which referred to the native name of the people who inhabited the region.

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Hot Rods

The New Yorker was back at the auto show, where correspondent “Speed” noted the appeal of the Auburn Speedster to a college-age crowd. The $2,500 price tag (equivalent to about $55k today) was apparently within reach for some of the lads at Columbia and other Ivies. Speed also admired the limousine version of the Chrysler Airflow, but the real car of his desires was a bottle-shaped milk truck.

INSTANT CLASSIC…The New Yorker predicted that the Auburn Speedster 851, which came to be known as the “Hollywood Car,” would be popular among lads on college campuses. Despite its technical advancement (it could do 100 mph) and beautiful lines, it would prove to be Auburn’s final production model. (Wikipedia)
RARITIES…Clockwise, from top left: Boattail version of the Auburn Speedster 851, of which only 143 were built; REO milk bottle truck, circa 1930; 1935 Chrysler CW Airflow Limousine—only fifteen of these massive cars were built. (Wikipedia/Pinterest/Donald Pittenger@carstylecritic.blogspot.com)

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From Our Advertisers

The proprietors of Essex House tapped into the popularity of the Auto Show to market their economical, yet deluxe accommodations…

…the anti-war group World Peaceways continued its ad campaign with this image of the “most powerful man in America,” that is, the average citizen who should not be tricked into “the absurd business of war”…

…United Airlines used the endorsement of journalist and radio commentator Edwin C. Hill to tout the safety and comfort of its airliners…

…at the time, United’s flagship airplane was the Boeing 247…

Interior and exterior of the Boeing 247. (Library of Congress/Wikipedia)

…”Mrs. William LaVarre” (Alice Lucille Elliott) was the latest adventurous soul to endorse the energizing effects of Camel cigarettes…

…it was no coincidence that the Camel and Chesterfield ads both featured women, the tobacco companies’ biggest growth market in the 1930s…

…on to our cartoons, we go bowling in this spot by George Shellhase

…a doctor’s bedside manner, in James Thurber’s world of the battling sexes…

…two of Helen Hokinson’s “Girls” were left breathless by the exploits of Elias Burton Holmes, an American photographer and filmmaker who apparently coined the term “travelogue”…

…for this next cartoon by Robert Day, a snippet from the Auto Show will shed some light…

…and we close with Carl Rose, and some hijinks among the statuary…

Next Time: Everything’s Jake…

Easy Riders

Above: Manhattan auto dealer's window display promoting the 1935 Auburn's appearance at the New York Automobile Show. (Detroit Public Library)

Manhattan’s first big event of 1935 was the annual automobile show at the Grand Central Palace, where New Yorkers chased away the winter blues (and the lingering Depression) in a dreamscape crammed with gleaming new cars.

January 5, 1935 cover by Rea Irvin.

The exhibition included mostly domestic models with wider bodies and, in the case of Chrysler, a dialing back of a radical, streamlined design that was too advanced for American tastes in the 1930s.

CROWD SOURCING…New Yorker correspondent “Speed” observed that the Grand Central Palace was so crowded with new cars that “you can’t get down on your hands and knees to inspect the latest springing systems.” (forums.aaca.org)
SAFE ROOM…This Ford dealer postcard touted safety, durability and roominess rather than style to market a V-8 sedan to Depression-strapped car buyers. (Pinterest)
BACK TO BASICS…The DeSoto display showcased more traditional designs (top) after the disappointing debut of the 1934 Airflow. Below, three foreign makes were on display, including Great Britain’s sporty MG Midget. (forums.aaca.org)

It is no surprise that E.B. White was once again disappointed with new line of cars, still preferring the boxy Model T to the lower-slung streamlined models. That distaste extended to the new taxi cabs hitting the streets of Manhattan, where White saw absolutely no need for wind resistance. An excerpt from his “Notes and Comment:”

IF IT AIN’T BROKE…E.B. White preferred to old Yellow Taxis (seen at top, circa 1932), to the new streamlined Model Y Checker Cabs that were introduced to the streets of Manhattan in 1935. (Metropolitan Museum of Art/Pinterest)

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Elsewhere, The New Yorker added a new twist to its “Profile” section by featuring an illustration derived from a drawing by Pablo Picasso

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From Our Advertisers

The New Yorker’s advertising department padded its revenue from the Christmas season with a slew of ads from automobile companies touting the wonders of their latest models, which were on display at the New York Auto Show…former makers of horse-drawn carriage bodies, the Fisher brothers (Fred and Charles) began making bodies for automobiles in 1908, and the company was later incorporated as part of General Motors…as noted earlier, safety and durability (rather than style) were the calling cards of many automakers during the Depression…

…as is also evidenced here in this ad from Plymouth, part of a continuing series that touted the crash-worthiness of their sedan…

…Plymouth’s parent company Chrysler, still stinging from the lack of consumer interest in their boldly aerodynamic Airflow (introduced in 1934), made modifications to the Airflow’s body, replacing the bold “waterfall” grille with a more traditional peaked unit…the company also offered an even more traditional “Airstream” model that outsold the Airflow 4 to 1…

Consumers in 1934 found the Chrysler Airflow’s bold design (left) too advanced for the times, so Chrysler responded by making the grille on the 1935 model (right) a bit more traditional. That didn’t help sales, either.

…luxury car maker Packard addressed the challenges of the Depression by introducing a low-priced car (under $1,000) named the 102…it was teased here on the first page of a three-page ad…

…that provided some answers to a “flood” of questions the folks at Packard claimed they had received from across the country and around the world…

…but the ad kept readers in suspense about the car’s actual cost, which was to be announced during Lawrence Tibbett’s NBC radio program…

…Hupmobile was still hanging in there with the innovative, Raymond Loewy-designed Model J, but behind the scenes the company, already beset with sagging sales, was fighting a hostile takeover and would stop making cars altogether by 1938…

…Auburn was also on its last legs, its cars known more for being fast, good-looking and expensive rather for being than safe and economical…although the supercharged Speedster shows here would become a legend in automotive history, and although Auburn began selling more affordable models, the Depression had already taken its toll…

…other luxury brands, such as Cadillac, could survive because they were buoyed by the scale and largesse of a huge corporation, in this case General Motors…

…the folks at Hudson marketed their “Terraplane” with this cartoon ad that quite possibly was illustrated by Wesley Morse, who in 1953 would create the Bazooka Joe comic strip for Topps…

…only three foreign makes were displayed at the exhibition, including Bugatti, which promoted its type 57 in this modest ad placed by a local dealer…at prices ranging as high as $7,500 (nearly $170k today), it was a definitely not a car for the thrifty minded…

…some non-car ads included beachwear from Bonwit Teller…

…while Burdine’s offered men’s suits men that apparently could be worn comfortably while relaxing on the sand…

…besides the car companies, others who possessed the means to run full-page color ads included the makers of spirits…

…chewing gum…

…and, of course, cigarettes…

…on to our cartoons, we begin with a spot and a panel by James Thurber

Al Frueh, whom we haven’t seen in awhile, gave us an elaborate joke conjured up by some bored astronomers…

Kemp Starrett looked in on an unlikely Packard customer…

Perry Barlow predicted a hot time for these two young lads…

…and to close, Gardner Rea offered a cure for a New Year’s hangover…

Next Time: It’s A Gift…

Farewell to 1934

Above: Ringing in the New Year at Times Square, 1934.

We bid adieu to 1934 with some odds and ends, beginning with E.B. White’s observations for the upcoming year, which if anyone had noticed the uptick in Ascot tie purchases, just might be a bit rosier than previous years of the decade.

Dec. 29, 1934 cover by S. Liam Dunn.

White was also hopeful for a new year with a less dreadful press, particularly the pandering type promulgated by William Randolph Hearst.

GOOD RIDDANCE…E.B. White wryly noted the positive signs heading into 1935. While actresses Billie Seward and Lucille Ball rang in the New Year, Erroll Flynn was sporting an ascot tie and Henry Ford was proclaiming that the Depression was over. (Pinterest)

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Dr. Peeper

“The Talk of the Town” noted that Dr. Allan Dafoe, the country doctor who gained fame for delivering the Dionne Quintuplets, expressed a desire to see Sally Rand perform her bubble dance during his visit to Gotham. “Talk” also looked in on the some of the technical aspects of the burlesque dancer’s signature act:

DON’T BURST MY BUBBLE…Dr. Allan Dafoe of Dionne Quintuplet fame looked forward to taking in the sights of New York, including Sally Rand’s famed bubble dance. (Image from the 1936 book The Country Doctor/Sally Rand via stuffnobodycaresabout.com)

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Leading Ladies

Film Critic John Mosher noted the continued rise of two leading female stars, twenty-seven-year-old Katharine Hepburn and six-year-old Shirley Temple. Mosher recalled Hepburn’s recent performance in Little Women, and proclaimed that she “succeeds again” in The Little Minister.

OPPORTUNITY KNOCKS...Katharine Hepburn and John Beal in The Little Minister. Hepburn portrayed Babbie, a member of the nobility who disguises herself as a gypsy to protect villagers from a tyrannical lord. In the process she falls in love with the good Rev. Gavin Dishart (Beal). (IMDB)

Although Mosher admitted he was a “disagreeable adult” who doesn’t enjoy seeing children on the screen “more than necessary,” he acknowledged Shirley Temple’s talents as well as those of child actor Jane Withers in Bright Eyes.

BRIGHT EYES, BRIGHT STARS…Jane Withers, Shirley Temple, and Terry in Bright Eyes. (IMDB)

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That Youthful Feeling

Given that William Shakespeare’s star-crossed lovers Romeo and Juliet were mere teenagers (the ages 13 and 16 were given to Juliet and Romeo, respectively), many productions featured actors more than twice that age. That was the case in 1933 when the play was revived by actress Katharine Cornell and her director husband Guthrie McClintic, who took the play on a seven-month nationwide tour before it was revised and opened on Broadway in December 1934. Critics dubbed the 41-year-old Cornell “the greatest Juliet of her time,” and it seems Robert Benchley heartily agreed in this excerpt from his stage review:

AGE IS JUST A NUMBER…The 41-year-old Katharine Cornell and 42-year-old Basil Rathbone in a promotional photo for Romeo and Juliet. Cornell was the first performer to receive the Drama League’s Distinguished Performance Award, which became the oldest and most exclusive theatrical honor in North America. (Vandamm photo, Museum of the City of New York)

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The New Yorkiest Place 

In 1930 gossip columnist Walter Winchell called the new Stork Club “New York’s New Yorkiest place on W. 58th,” and when it relocated to 3 East 53rd Street in 1934 it further defined itself as the ultimate New York night club. In her “Tables for Two” column, Lois Long found the new location much to her liking. An excerpt:

THE STORK DELIVERS…The Stork Club truly became the New Yorkiest nightclub when it relocated to 3 East 53rd Street in 1934. Clockwise, from top left: the club entrance in the 1930s; Cary Grant was one of the many celebrities who favored the nightclub, circa 1935; a 1930’s club menu; Lita Grey, the former teen bride of actor Charlie Chaplin, was a featured singer at the club during Lois Long’s visit. (Gibbes Museum of Art/Pinterest/vintagemenuart.com/IMDB)

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So Long?

Clarence Day, best known for his Life with Father stories, also contributed a number of cartoons to the magazine, accompanied by satirical poems and humorous shorts. Day would die at the tender age of 61—after a bout with pneumonia—in December 1935, about a year after this  cartoon was published in The New Yorker. I assume he was signing off from the magazine in order to arrange publication of his Life with Father book, which was published shortly after his death.

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From Our Advertisers

Sunny California beckoned those who had the means and leisure to head to warmer climes during the New York winter…

…for those who stayed behind, they could wrap themselves in a chic winter coat such as this one sported by Camel endorser Mrs. Langdon Post (Janet Kirby)…

…another colorful ad with a not-so-colorful message from World Peaceways, a 1930s anti-war organization that characterized soldiers (and future soldiers, seen here) as pawns in the corrupt games of the rich and powerful…

…the distributors of French champagne rang in the New Year by suggesting that Doyen was worth your very last cent…

…we kick off our cartoons by welcoming the New Year with George Price

Robert Day contributed a spot drawing that offered a new twist to ice hockey…

…I should know this artist, but it escapes me for the moment…nevertheless, a great illustration to stretch across the bottom of an opening page…

…a closeup of the signature…

…another from George Price, still up in the air in the final issue of 1934…

Garner Rea introduced us to the life of the party…

…”Miss Otis Regrets” is a 1934 Cole Porter song about the lynching of a society woman after she murders her unfaithful lover. Porter wrote the song as a parody of a sad cowboy song he heard on the radio. The song was further workshopped for fun at “smart set” cocktail parties…on to our next cartoon, and a moment of keen insight from James Thurber

Garrett Price went on the town with some students of anatomy…

…and we say Happy New Year with the help of Helen Hokinson

Next Time: Easy Riders…

Music in the Air

Above: The Cat and the Fiddle (Pete Gordon) and Mickey Mouse (a monkey in a very creepy costume) were featured in 1934's Babes In Toyland.

We close out the old year and ring in the new with a bit of song and dance from three musicals that entertained New Yorkers in the waning days of 1934.

Dec. 22, 1934 cover by Arnold Hall.

The work of composer Jerome Kern and lyricist Oscar Hammerstein II were prominent in two of those films, adapted from successful Broadway productions—the romantic comedy Music in the Air and the sentimental Sweet Adeline. Success on the stage did not necessarily translate to the screen in either case, according to critic John Mosher.

SOUR NOTES…The famed silent movie star Gloria Swanson showed off her singing chops in Music in the Air, but it wasn’t enough to save the film from becoming a box office failure. The film centered on the stormy relationship between opera star Frieda Hotzfelt (Swanson) and librettist Bruno Mahler (John Boles, pictured). (TCM)
TALL ORDER…For those who recalled Helen Morgan’s tragedy-tinged Broadway performance as Addie in Sweet Adeline, Irene Dunn’s more comical take, although delivered with authority, could not hold up the pallid performances of her co-stars, including Donald Woods, right. (TCM)

And there was Babes in Toyland, a Hal Roach film headlined by the comedy duo Stan Laurel and Oliver Hardy. The film was well received by critics, including Mosher, who wrote that Babes in Toyland “was far more successful than [1933’s] Alice in Wonderland, and the children will probably be far less bored by it than they generally are by those films designed especially for them.” However, similar to Alice the costumes seem creepily crude, such as the weird rubber pig costumes and the almost terrifying Mickey Mouse, portrayed by a hapless monkey dressed to resemble the big-eared icon. It was apparently the first and last time Walt Disney allowed the Mickey Mouse character to be portrayed outside of a Disney film. No wonder.

Clockwise, from top left, Stan Laurel and Oliver Hardy with Felix Knight (Tom-Tom) and Charlotte Henry (Bo-Peep); the Three Little Pigs with the villain Silas Barnaby, portrayed by Henry Brandon; a very creepy Mickey Mouse (a monkey in costume); and Laurel and Hardy with The Cat and the Fiddle (Pete Gordon). (eofftvreview.wordpress.com/psychotronicaredux.wordpress.com/YouTube/MUBI)

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Alms for the Poor

Woolworth store heiress Barbara Hutton was one of the richest women in the world in the 1930s, and her lavish lifestyle in the midst of Depression attracted the attention, and the ire, of newspaper columnist Ed Sullivan. In his “Notes and Comment,” E.B. White made this observation:

COUGH IT UP, LADY…Ed Sullivan, who in 1934 was a well-known Daily News show business columnist, thought Woolworth dime store heiress Barbara Hutton should show more concern for the needy. Known for her lavish spending during the Great Depression, in 1934 Hutton was married to a self-styled Georgian prince named Alexis Mdivani—Mdivani would be the first of Hutton’s seven husbands. Sullivan would go on to greater fame on television with the Ed Sullivan Show. (clickamericana.com/npg.org.uk)

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Oh Baby

Most of us know something about the weird and somewhat tragic tale of the Dionne quintuplets, raised from infancy before the public gaze and exploited to sell everything from dolls and books to soap and toothpaste. When E.B. White made this brief mention in his “Notes and Comment,” the story of the quintuplets was still a jolly one, and their delivering physician, Dr. Allan Roy Dafoe had gone from being a country doctor to one of North America’s most trusted medical authorities. Dafoe would become the childrens’ guardian and impresario, and make a fortune marketing their story and images.

QUINTUPLE YOUR MONEY…After he delivered the Dionee quintuplets, Dr. Allan Roy Dafoe went from being a country doctor to one of North America’s most trusted medical authorities. That later translated into big profits from companies eager to cash in on the quint’s popularity, as these 1937 ads attest. (Pinterest)

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In the Year 2400

“The Talk of the Town” examined the “Buck Rogers” craze, fed by a cartoon strip, a radio show, and an array of toys.

YESTERDAY’S TOMORROW…A Buck Rogers “pop-up” book was just one of the many formats that could be consumed by avid followers of the early sci-fi hero. Also pictured are a themed pocket watch and the “must have” sci-fi toy of 1934, Buck’s XZ-31 Rocket Pistol. (Pinterest/Bullock Museum)

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What’s It All About, Alfie?

Art and architecture critic Lewis Mumford offered praise for Alfred Stieglitz’s latest exhibition at the photographer’s gallery, An American Place. Mumford noted Stieglitz’s “astringent quality” that rose above the philistine tastes and “stupidities” of American life.

LIFE AND WORK INTERTWINED…Clockwise, from top left: Alfred Stieglitz’s famed 1930 image of Grand Central Terminal; one of the photographer’s many images of clouds under the title Equivalent, 1930; image taken from Stieglitz’s studio/gallery window titled From My Window at An American Place, North, 1931; Dorothy Norman, circa 1931; Georgia O’Keeffe, 1933. Stieglitz, who was married to Georgia O’Keeffe, became Dorothy Norman’s mentor and lover in the late 1920s. (National Gallery of Art/Art Institute of Chicago)

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From Our Advertisers

The back cover of The New Yorker was coveted by tobacco companies, the makers of Camels and Lucky Strikes (seen here) both featuring sumptuous photos of stylish women using their product, women being a key growth market for the companies…

…same for the brewers, who also sought out female consumers to bolster sales of their brands…

…Ponds continued to roll out the seeming legions of socialites and lower-tier royalty to sell their jars of cold cream…

…the magazine’s ads were often directed at middlebrow class anxieties, as we see here…

…by constrast, this ad from Bonwit Teller (graced by fashion illustrator W. Mury) took us out of the stuffy parlor and onto the beckoning beaches of the Caribbean…

…we move on to our cartoonists…all of the spot illustrations in the issue were holiday-themed, and here are a few choice examples…

Daniel ‘Alain’ Brustlein introduced a bit of color to a monastery’s dining hall…

James Thurber continued to explore the dynamics between the sexes…

Barbara Shermund did a bit of dreaming with her modern women…

Carl Rose gave us Christmas cheer, with some reservations…

…and lastly, Perry Barlow with something for the holiday procrastinator…

Next Time: Farewell to 1934…