Since time immemorial human beings have clung to the idea that unknown lands must surely contain vast mineral treasures.
Such was the case when Admiral Richard Byrd returned from his Antarctic expedition, during which he conducted a number of geological studies. Ever ready to tweak a senator’s nose, TheNew Yorker’sJames Thurber imagined an exchange between Byrd and a U.S. Senate subcommittee that was more interested in exploitable commodities than in scientific discoveries:
One passage of particular interest in this imagined exchange dealt with the speed of climate change in relation to potential mineral extraction…
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Before CNN
Newsreels came into their own with the advent of sound, offering moviegoers a selection of news stories from the around the world. In his “Notes and Comment,” E.B. White observed that newsreels depicted foreigners as people who just liked to hang out (note the racial slur directed at Latin Americans). White’s characterization of Germans as an indolent lot is also noteworthy, given the country was just two and half years away from Nazi takeover.
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Speaking of Slurs
Here is what passed for a humorous anecdote in the July 26, 1930 “Talk of the Town”…
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Star Power
William Powell and Kay Francis were frequent co-stars, and would team up for the 1930 courtroom drama For the Defense. Powell and Francis would be two of Hollywood’s biggest stars in the 1930s.
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From Our Advertisers
What Depression? As bread lines lengthened so did the “super-chassis” of this monster Cadillac…
…in contrast, this ad in the Aug. 2 issue questioned the necessity of a 4,000-pound car (or in the case of the 16-cylinder Cadillac, 6,500 pounds), and touted this “common sense” British import…imagine the America of today if this idea would have taken hold in the 1930s…
…we return to the June 26 issue to find an ad that would likely not appear in today’s New Yorker…
…another unlikely ad is this spot from the makers of Farina cologne featuring a skinflint applying the stuff to his armpit…yeah, I’ll take a bottle…
…and Rea Irvin continued his series of illustrations for Murad cigarettes…
…in cartoons, Irvin gave us this interpretation of country life in a full-page panel originally featured sideways…these “Country Life in America,” scenes depicted common folks enjoying the outdoors at the expense of country squires…
…and then we have the bohemian artist and set designer Cleon Throckmorton (1897-1965), with his one and only contribution to The New Yorker…
…in a previous issue (May 31, 1930) Throckmorton had placed this tiny, curious ad in a corner on page 46…
…and in the June 7, 1930 issue, he placed another ad in the bottom corner of page 94…
…back to our cartoons, we have Otto Soglow, who was going through a wavy period in his illustrations…
…Soglow would soon become famous for his Little King strip, but for now we’ll leave the king jokes to Peter Arno…
…Gardner Rea contributed this series cartoon that slid around page 20…
…Leonard Dove looked in on a domestic scene…
…and John Reehill contributed this weird little cartoon that reminded me a bit of the humor of Gahan Wilson…
From the late I.M. Pei to Frank Gehry, America has its share of “starchitects,” but only one architect in the history of the profession could claim to be a true household name: Frank Lloyd Wright.
In a profile titled “The Prodigal Father,” Alexander Woollcott wrote about Wright’s “return” to American acceptance after nearly two decades of scandal and tragedy. Woollcott took great pains to defend Wright’s reputation, marred by his extramarital affair with Mamah Cheney, her murder in 1914 along with six others (including her children) at Wright’s Wisconsin home, Taliesin, and his subsequent remarriage, divorce, and remarriage that followed.
Woollcott also wrote of his visit to Taliesin (the third version of the house, after the first two were destroyed by fires). It’s a shame these two headstrong fellows never met — it would have been a lively conversation, no doubt. One thing that does stand out about this profile is that it is a rare hagiography from a man renowned for his savage wit.
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No Surprise Endings, Please
Although sometimes confused with Alexander Woollcott because of his first name, the timid, taciturn Wolcott Gibbs was a force at The New Yorker in his own right, perhaps even more so as he served the magazine from 1927 to 1958 as a jack-of-all-trades: copy editor, feature writer, theater critic, and overall wordsmith. So when the editors of The Writer’s Digest posed a question regarding The New Yorker’s policy for submissions, it was Gibbs who was tapped to compose a response, which was a particular challenge given the magazine didn’t have a clear set of editorial requirements. So Gibbs conjured up an “Answers-To-Hard-Questions Department,” and signed it “Mr. Winterbottom.” Some excerpts:
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Munitions of Bremen
The German Ocean liner SS Bremen was one of the most technologically advanced ocean liners of its day, known for its speed and luxury. Author Eric Hodgins climbed aboard to file a report for the New Yorker, and in the excerpt below marveled at the “mechanical perfection” of the ship’s engine room:
In 1941, while docked in Bremerhaven, a disgruntled crew member set fire to the ship, completely gutting its luxurious interior. During the war the ship was stripped of its steel for use in munitions, and in 1946 what remained was destroyed by explosives.
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From Our Advertisers
In my readings of recent issues I’ve noted numerous references to hot weather, and for good reason. The summer of 1930 would see record high temperatures and diminished rainfall that would usher in the “Dust Bowl” era of the 1930s. The Wallach Brothers adjusted by offering this “Dixie Weave Suit”…
…the hot weather also called for a tall glass of sparkling soda (mixed with your favorite bootleg beverage, of course)…
…smokers could keep cool by puffing on a Spud, the first menthol cigarette…
…or you could stick with your Luckies, endorsed by none other than this generic, genial doctor and some bogus survey…
…on to our cartoons…Isadore Klein showed us a downside of Edison’s invention…
…and Leonard Dove gave us two gentlemen on the skids, a frequent sight in Depression-era New York…
…after a long absence, we see suddenly see a flurry of activity from the pen of Ralph Barton, including this rare sequential cartoon…
…and with the hot summer New Yorkers took to the waters, at Coney Island with Denys Wortman…
When Apollo astronauts landed on the moon fifty years ago, many skeptics asked the question, “What good does this accomplish?”
New Yorker writer Morris Markey posed the same question 89 years ago about transatlantic flights, then limited to a handful of daredevils chasing various speed and distance records. Crossing the ocean in an airplane, Markey observed, was “one of the most difficult things imaginable.” He concluded that despite the heroics of a few pilots, “we are still not much nearer to transoceanic commercial service…”
Markey went on to detail the various obstacles facing transatlantic fliers, including fairly good odds that a plane, laden with fuel and supplies for such a journey, would crash on takeoff. He noted that a little over half of the attempts succeeded, while the others seemed doomed from the start.
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Glare of the New
Architecture critic George Chappell enthusiastically followed the construction of the world’s tallest building, but in its completion he found the Chrysler Building’s now-iconic spire to be little more than a stunt, and suggested that a covering of masonry might be in order:
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Bottoms Up
In his “Notes and Comment,” E.B. White pondered the drinking habits of his fellow citizens in the tenth year of Prohibition:
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Good Old Summertime
Along the bottom of “The Talk of the Town,” a Reginald Marsh interpretation of Coney Island fun and games…
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Still the Same
Lois Long, who painted a picture of Jazz Age nightlife like no other in her “Tables for Two” column, teased her readers by disguising her identity, often claiming she was a frumpy old lady. With her “Tables” column now on hiatus, the fashionable and young Long maintained her pose, referring to herself as an “old war horse” in her fashion column “On and Off the Avenue.”
Problems of the Rich
John Mosher reviewed the 1930 American Pre-Code comedy Holiday, which told the story of a young man torn between his wild lifestyle and the tradition of his wealthy fiancée’s family. Films that explored the “problems” of the rich seemed particularly popular in the Depression years…
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From Our Advertisers
The makers of Pond’s Cold Cream continued its campaign of endorsements by society women, including Philadelphia socialite, philanthropist and champion horsewoman Elizabeth Altemus…
Altemus (1906-1988) was a prominent owner/breeder of Thoroughbred racehorses for more than 50 years. Her first marriage was to Jock Whitney, U.S. Ambassador to the United Kingdom, publisher of the New York Herald Tribune, and president of the Museum of Modern Art. By the looks of this 1937 portrait of Altemus, the cold cream certainly didn’t do her any harm…
…speaking of cold cream, when Kleenex was introduced in the early 1920s, it was marketed solely as a hygienic way to remove cold cream. It wasn’t until the 1930s that the makers of Kleenex began to suggest it could also be used as a tissue in place of a handkerchief. Of course it was also a great way to dramatically expand consumption of its brand, and help usher in a new age of disposable products…
…as the Depression deepened, ads for automobiles began to change with the times, most manufacturers emphasizing the affordability of their cars over performance or prestige, as this sad little ad from Packard attested….
…in three consecutive issues (June 5, 12 and 19) Peter Arno featured the same drawing with a different caption that gave readers a very brief courtship story…
…Alan Dunn offered a glimpse of life among the newsboys…
…Leonard Dove found Americans browsing newsstands along the Seine…
…Helen Hokinson looked in on an existential crisis…
…Perry Barlow was Out West at a dude ranch…
…Barbara Shermund eavesdropped on a couple of debs…
…Garrett Price gave us an awkward encounter among the yachting crowd…
…and finally William Crawford Galbraith, and a case of domesticus interruptus…
The July 5, 1930 New Yorker made a subtle nod to the Fourth of July holiday with this cover by Julian De Miskey. The title images above are of actress Alice White and child actor Jackie Coogan getting into the Independence Day spirit in the 1930s.
On Solid Ground
With massive skyscrapers going up all over the city, some New Yorkers apparently feared that the weight of those buildings would cause the earth’s surface to crack. “The Talk of the Town” offered some factual information to allay those fears:
Not guaranteeing the science on this, but here’s an image I gleaned from Reddit…
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War and Apple Pie
E.B. White had some fun at the expense of “Major” Frank Pease, president of the Hollywood Technical Directors Institute, an anti-communist activist organization. Despite the title of his organization, no film director had ever heard of Pease until he began issuing press statements labeling the 1930 film All Quiet on the Western Front as anti-American and anti-military. White responded:
In one of my recent posts, The New Yorker’sJohn Mosher reviewed the film, All Quiet on the Western Front.
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Speaking of Un-American
City Hall organizers of a welcome home ceremony for Admiral Richard Byrd — back from his South Pole adventures — arranged to have a woman sing The Star Spangled Banner, but according to “The Talk of the Town,” not just any woman would do…
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Five Alarm Fireworks
“The Talk of the Town” discussed at some length the challenges July 4 posed to New York’s firefighters. An excerpt:
Also in the “Talk” section, some spot illustrations by Abe Birnbaum, who apparently had returned from a trip to Paris. The first image appeared in the June 28 issue, the second the July 5 issue:
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Just Say No
Helena Huntington Smith turned in a profile on American birth control activist Margaret Sanger (1879-1966). Sanger popularized the term “birth control” and opened the first family planning clinic in the United States. She established several organizations that eventually evolved into the Planned Parenthood Federation of America. The opening paragraphs of Smith’s profile:
Controversial 89 years ago as well as today, Sanger remains a target of both the right and left, labeled variously as a baby killer and a racist. Sanger was vocal in her opposition to abortion, maintaining that birth control would not only prevent abortions, but would give many women the ability to control family size and end their cycle of poverty. Sanger also spoke out against racism, but the case is more muddled here: She became involved in the eugenics movement through her belief that society needed to limit births by those least able to afford children, including those deemed “unfit” to raise them.
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From Our Advertisers
From 1920 to 1930, automobile ownership in America nearly tripled from eight million to 23 million. Along with that growth came the rise of oil giants such as Texaco, which in 1928 became the first U.S. oil company to sell its gasoline nationwide under one single brand name. So they had no problem taking out a three-page ad in the July 5 New Yorker…
…while Americans were ready to guzzle gas, British automaker Austin touted both fuel economy and compactness in its American entry…
…for several decades in the 20th century tobacco companies employed physicians to promote their deadly products…Fatima was among the first…
…the makers of Old Gold, however, were pioneers in associating cigarette smoking with sporting activities and tales of derring-do…here the rapid spread of the Old Gold brand across the country is equated to the record-breaking feats of a young female pilot, Elinor Smith…
…I don’t know if Smith herself smoked, but she almost lived 100 years, and flew well into her her 90s…we looked at Smith’s feats in a recent post…
…Carl G. Fisher bought a big chunk of the East End of Long Island in 1926 with the intent of turning it into the “Miami Beach of the North.” Fisher would build more than two dozen Tudor-style buildings at Montauk before losing his fortune in the 1929 market crash. This ad appears to be an attempt to draw renewed interest in the development, appealing to Anglophilic pretensions that sometimes afflicted New Yorker readers…
…speaking of Anglophilia, a cartoon by Denys Wortman offered an example…
…Barbara Shermund examined an aspect of society’s pecking order…
…and referenced a gay stereotype…
…Garrett Price looked in on a misunderstanding at the museum…
…Peter Arno discovered that a bite is worse than a bark in this case…
…and Leonard Dove gave us a double entendre courtesy of a mild-mannered building supervisor seeking to remove a draft block (or bung) from a chimney flue…
In 1930s America there were few if any opportunities for black actors to perform in mainstream stage or screen productions unless they conformed to racial stereotypes. An exception was Paul Robeson.
In 1930 Robeson (1898-1976) won rave reviews for his performance in Shakespeare’s Othello. That performance, however, took place in London, not New York, which London correspondent Anthony Gibbs took pains to point out in his dispatch for the June 21, 1930 New Yorker.
Although the performance was a triumph for Robeson, the production itself was a mess. The play’s producer, Maurice Browne, enlisted his wife, Ellen van Volkenburg, to direct (Peggy Ashcroft later called her “a pretentious dud”). Writing in The Guardian (Sept. 3, 2003), Samantha Ellis observes: “Recognising that his Othello transcended the ropey production, the audience gave Robeson 20 curtain calls. He reprised the role all over the world and never lost his pleasure in it. For Robeson, it was more than just a part: it was, as he once said, “killing two birds with one stone. I’m acting and I’m talking for the negroes in the way only Shakespeare can.”
Robeson’s Othello would not make it to New York until 1943. It would run for almost 300 performances, setting an all-time record run for a Shakespearean play on Broadway.
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Restoring Order
In the aftermath of Grover Whalen’s disastrous (and sometimes violent) run as New York City Police Commissioner, E.B. White and his fellow New Yorkers welcomed the steady hand of Edward P. Mulrooney (1874-1960) to the helm:
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The Commander
American author and lecturer Virgilia Peterson Ross profiled Evangeline Cory Booth (1865 – 1950), who would become the fourth General of the Salvation Army in 1934. She was the first woman to hold that post. An excerpt:
…Ralph Barton returned to provide this caricature for the profile, one of the last works he would create for The New Yorker before his untimely death…
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Home of the Dome
Architecture critic George “T-Square” Chappell was gladdened by the sight of scaffolding atop St. Bartholomew’s Church, which would finally get its dome to complete architect Bertram Goodhue’s vision…
…Chappell also commented on the emergence of the Chrysler Building’s blindingly shiny dome and interior appointments…
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Below the Belt
It wasn’t Dempsey-Tunney, but the bout between Max Schmeling (1905-2005) and Jack Sharkey (1902-1994) was the next best thing for boxing fans. The World Heavyweight Championship had been vacant since Gene Tunney’s retirement in 1928, and Sharkey and Schmeling had emerged as the sport’s No. 1 and 2 contenders.
The bout ended in a controversial decision: Although Sharkey won the first three rounds, he was disqualified after he landed a punch below the belt late in the fourth round. Schmeling became the first boxer to win the World Heavyweight Championship on a foul. The New Yorker’sNiven Busch Jr. (with illustration by Johan Bull) offered these thoughts on the fight’s disappointing outcome:
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One Of Ours
The New Yorker included this brief review of a collection of short fiction pieces by Dorothy Parker, herself a literary critic of some renown at the magazine…
…and on to our advertisers, this ad appeared on the opposite page of the review…
…speaking of ads, the makers of Marlboro cigarettes continued to sponsor gimmicky penmanship and writing contests to promote their deadly product…
…while promoters of the Empire State Building (still under construction) continued to draw on the historical significance of the building’s Midtown location…
…on to our cartoons, Garrett Price pondered the very real challenge of guiding a massive Zeppelin to the planned mooring mast atop the Empire State…
…a portent of what would happen to the Hindenburg just seven years later…
…The New Yorker’s typesetter Popsy Whitaker made clever use of his columns for this Isadore Klein entry…
…John Murray Anderson found humor in contrasting the grand with the mundane…
…Carl Kindl eavesdropped on the small talk of a couple of ash haulers…
…and William Crawford Galbraith found humor at the public pool…
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On to the June 28 issue, with a cover featuring a satirical kakemono-style illustration by Rea Irvin, who was fond of Japanese scroll art…
Film critic John Mosher checked out the new documentary on Admiral Richard Byrd’s expedition to the South Pole…
“The Talk of the Town” also made note of Byrd’s expedition and homecoming, contrasting his upcoming book, Little America, with the four-volume historical work planned by popular historian Will Durant.
In collaboration with his wife, Ariel, Durant would end up publishing an eleven-volume history of civilization (four million words across nearly 10,000 pages), written between 1935 and 1975. Will Durant was at work on a twelfth volume when he died in 1981 at age 96.
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American Lenin
The June 28 profile, written by Alva Johnston, featured radical American labor organizer and Marxist politician William Z. Foster. Despite Johnston’s portrayal of Foster as something of a genial pinko, in reality Foster was a strong supporter of Joseph Stalin and a dedicated and loyal ally of the Soviet Union’s Communist Party until his death in 1961. The Soviets even gave him a state funeral, with Nikita Khrushchev personally heading an honor guard in Red Square. An excerpt of Johnston’s profile:
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And to close…a colorful advertisement in the June 28 issue from Rex Cole…from the signature it appears to be the work of Mario Cooper, but this doesn’t look at all like his other work…
…and a two-page Rea Irvin cartoon, which demonstrates his visual storytelling skills…