Dr. Seuss Flit – A New Yorker State of Mind

That Tammany Taint

Above: The building that housed Manhattan's Democratic Party, known as Tammany Hall, circa 1935, and James Joseph "Jimmy" Hines, perhaps Tammany's most powerful leader. (wpsu.org/facebook.com)

Tammany Hall was founded more than two hundred years ago as an independent social organization serving the needs of New York City’s immigrants and Irish Catholics in particular. After the 1854 mayoral election, however, Tammany grew into a powerful political force, and for nearly a century controlled both city and state elections and the power of patronage that came with them.

July 25, 1936 cover by **William Crawford Galbraith.**

It was no secret that political graft was rampant in the organization, but business leaders were happy to support Tammany’s corrupt practices as long as they served the bottom line. The same, it seems, also applied to politicians, law enforcement, and the courts, beneficiaries of political favors as well as outright bribes.

Few knew how to work Tammany’s levers better than James Joseph “Jimmy” Hines (1876–1957), who held absolute power over New York’s Eleventh District. Journalist Jack Alexander published Part One of a three-part profile on Hines for the July 25 issue. Excerpts:

SOBER REPORTING…Journalist **Jack Alexander** (1902–1975) was a reporter in St. Louis before joining New York’s *Daily News* in 1930. He later worked for *The New Yorker* and then moved to *The Saturday Evening Post*, where he became senior editor. He is best known for his groundbreaking 1941 article on Alcoholics Anonymous. *(saturdayeveningpost.com)*

Tammany was weakened when their scandal-plagued mayor, Jimmy Walker, was ousted in 1932 and eventually succeeded by reformist Mayor Fiorello LaGuardia. Hines, however, grew even more powerful as head of the U.S. Civil Service’s patronage system for Manhattan District employees. Ironically, Hines was appointed to the post by President Franklin D. Roosevelt, who saw Tammany as a liability but owed Hines a favor—in 1932 Hines split from other Democratic machine bosses (who initially favored Al Smith) to back Roosevelt’s bid for the presidency.

One person who was not tainted by Hines’ influence was Special Prosecutor Thomas E. Dewey, who in 1936 was busy going after New York’s rackets and Hines in particular.

William Auerbach-Levy provided the illustration for Part One of the Hines profile:

In these excerpts, Alexander noted Hines’ “ace in the hole” (the White House) when Tammany Leader James J. Dooling tried to oust him.

I’M GONNA GET YA…Clockwise from top left: In 1936 reformers looked to Special Prosecutor **Thomas E. Dewey** to fight New York’s entrenched rackets; **Jimmy Hines** (right) leaves the courthouse after a 1938 mistrial; Hines was accused of having close ties with mobsters **Dutch Schultz** and **Lucky Luciano** among others; Hines with his attorney, **Martin Littleton**, after leaving Tombs Prison on April 4, 1939—he was released on $35,000 bail pending an appeal for his conviction as a political fixer for the numbers racket. Hines would lose the appeal—convicted on thirteen counts of racketeering, he would be imprisoned at Sing Sing until 1944. *(alchetron.com/facebook.com/Wikipedia)*

Despite his misdeeds, Hines’ many admirers remained faithful to him until his death in 1957 at age 80. Many recalled his annual “June Walk” from the days before he went to prison. According to his New York Times obituary, the annual event in Central Park drew as many as twenty-five thousand women and children, who “listened to half a dozen brass bands, put on paper hats and gorged themselves on ice cream, hot dogs and pop furnished by Hines, who used to take part in the fun wearing the gay green bucket hat of the stage Irishman.” The obituary noted that when Hines left Sing Sing prison, a guard said, “Best of luck. Jimmy! Give my regards to the missus!”

* * *

At the Movies

Critic John Mosher found the perfect distraction from the summer heat in the Mary Boland–Charlie Ruggles comedy Early to Bed:

SILLY SOMNAMBULIST…From left, **Mary Boland, Charles Ruggles** and **Colin Tapley** in *Early to Bed. (*Pinterest)

Mosher also reviewed a Nero Wolfe mystery starring Edward Arnold, and a rather “slight” romance featuring an heiress with a penchant for speeding.

HOMEBODY…**Rex Stout’s** portly detective Nero Wolfe loved to solve crimes without venturing from the comforts of home. Clockwise, from top left; **Edward Arnold** (as Wolfe) with **John Qualen, Lionel Stander**, and **Dennie Moore** in *Meet Nero Wolfe*; eighteen-year-old **Rita Hayworth** (credited as Rita Cansino) appeared in several Nero Wolfe scenes as she continued to build her résumé at Columbia; an heiress with a lead foot runs afoul of a traffic cop (**Randolph Scott**) who eventually falls in love with her in “And Sudden Death; **Frances Drake** as the heiress in a scene with **Tom Brown**. (dancinglady39.wordpress.com/csfd.cz)

* * *

Genteel Sport

The New Yorker featured a variety of sports in its early years, most of them elite pastimes except for hockey, college football and boxing. Save for the occasional mention of Babe Ruth’s antics (and his 1926 “Profile”) and a scattering of cartoons and spots, the game was conspicuously absent from the magazine during the Yankees’ “Murderers’ Row” years in the late 1920s and beyond. I’ve read that editor Harold Ross hated the game, but perhaps the real reason was explained by James Thurber in his “Talk of the Town” piece titled “Peanuts and Crackerjack” (September 22, 1928). Thurber described Yankees baseball as a mass spectacle for out-of-towners who were “a bit mad.” It wasn’t cool to be a Yankees fan if you counted yourself among Manhattan’s smart set.

G.O.A.T. HERD…Less than a month after James Thurber published “Peanuts and Crackerjack,” the New York Yankees would sweep the St. Louis Cardinals in The World Series. The 1928 Yankees set a major league record by having nine players on the team who would eventually be elected to the Hall of Fame. (Wikipedia)

Basketball was also missing from those early issues of The New Yorker, even though it had been played since the 1890s. So we turn to New Yorker cartoonist and author Michael Maslin (via his essential Ink Spill), who recently noted The New Yorker’s very first basketball-themed cartoon by Robert Day (Dec. 23, 1933). The post also features Abe Birnbaum’s terrific 1951 basketball-themed cover and a hilarious MAD magazine parody of Charles Addams.

The elite sports that dominated the back half of the magazine in those early years included golf, tennis, badminton, squash, yachting, rowing, horse hunts and horse racing, and polo (both indoor and out).

Lets look at a couple from the July 25 issue, beginning with these brief excerpts from the “Polo” column authored by “Backhander”—a generic pen name that referred to a rotating cast of polo correspondents including Robert F. Kelley, George F. T. Ryall and Tom O’Reilly (who covered indoor polo).

ELECTRIC HORSEMEN…At left, the Jaipur Polo team (shown here in England in 1933) won all the open tournaments between 1930 and 1938 in India and England. From left is **Maharaja Swai Man Singh** of Jaipur State and **Rao Raja Hanut Singh**, **Rao Raja Abhey Singh** and Colonel Prithvi Singh of Baria; at right, international polo star **Laddie Sanford** was the dynamic patron and captain of the famed Hurricanes, which won the U.S. Open in three different decades. (The Rajputs via Facebook/polo museum.org)

The “Yachts and Yachtsman” column was also signed by a pen name—”Bosun”—signifying any staff writer assigned to boat races or boat shows. In this case the writer was H. K. Rigg, who covered the start of the 1936 Larchmont Race Week, one of the most successful and heavily attended spectacles in the early history of yacht racing.

ON YOUR MARK…Photo above depicts the start of the July 21, 1936 Larchmont Yacht Club Race. The 1936 event is remembered for its massive turnout—300 boats duelling through crowded waters. In the Aug. 1, 1936 issue of *The New Yorker,* **H. K. Rigg** wrote that a “sausage balloon” was needed just to see over the congested fleet. *(Rosenfeld Collection via newyork32.org)*

* * *

From Our Advertisers

A couple of issues ago we looked at the Advertising Federation of America’s “truth in advertising campaign” (Better Living Through Fiction) that sought to forestall government regulation. On June 29, 1936, the AFA hosted more than a thousand ad executives in Boston, where the head of advertising at Scripps-Howard criticized competitive selling among papers (it hurt them in competition with other media). Newspaper ad executives were urged to work together as a profession, and that likely explains this lavish two-page spread in The New Yorker…

…as well as this full-page appeal from the Chicago Daily News…

…and this spot from the Philadelphia Evening Bulletin…

…Dr. Seuss was still honing his style in ads for Flit insecticide…

…this White Rock ad featured the work of two artists…the prolific R. John Holmgren famously illustrated White Rock ads in the 1930s and 40s, often featuring the “tiny Colonel,” seen below regarding the original painting of Psyche at Nature’s Mirror by German artist Paul Thumann…the owners of White Rock bought the rights to the painting after seeing it at the Chicago World’s Fair in 1893 and adopted Psyche as their trademark…Holmgren would incorporate a modernized version of Psyche in dozens of ads…

…on the inside front cover Seagram’s referenced the character of Thomas Jefferson as an apt metaphor for their product…

…and on the back cover the makers of Luckies kept it simple with this colorful appeal to the growing market for women smokers…

…on to our cartoonists, we begin with another installment of “Limericks” by Morris Bishop featuring the unique style of cartoonist Richard Taylor…

…Alain helped open things up for the events calendar…

…as did Susan Willard Flint with her woodcuts…

…Ned Hilton offered a new wrinkle in a familiar game of skill…

…and Hilton again, preparing for take-off…

…Carl Rose used a double spread to illustrate a singles match…

…Alan Dunn illustrated a familiar problem of the electric age…

…and Dunn again with some realtor trickery…

…Helen Hokinson looked to an Eastern ascetic for some sage advice…

…and found one of her “girls” overdressed for an outing on the Thames…

…Rea Irvin celebrated the genius of American marketing…

…and we end with Peter Arno, and his unique view of matrimony…

Next Time: A Letter From Berlin…

Better Living Through Fiction

Above: Introduced by the American Tobacco Company in 1917, the iconic slogan "It's Toasted" became the cornerstone of Lucky Strike marketing in the 1930s. The company claimed their heat-curing method (as opposed to sun-drying) removed tobacco's "corrosive acids." This 1933 Lucky Strike advertisement was illustrated by Hayden Hayden. (wash.edu)

In May 1936 the Advertising Federation of America (AFA) celebrated the 25th anniversary of its “truth in advertising” movement, highlighting the work of vigilance committees that encouraged advertisers to avoid government intervention through self-regulation. As one can imagine, such voluntary efforts were largely ignored.

July 11, 1936 cover by **William Steig.**

The celebration was short-lived, for later that year the Food and Drug Administration’s Ruth Lamb, published American Chamber of Horrors: The Truth About Food and Drugs. Lamb, who was head of public relations for the FDA, based her publication on a FDA traveling exhibit that exposed dangerous, poisonous, and deceptively marketed cosmetics, foods, medicine, and medical treatments. Lamb played an important role in advising Congress on new regulations that culminated in the Wheeler-Lea Act of 1938, which expanded the Federal Trade Commission’s unfair competition mandate to include consumer protections from “unfair or deceptive acts or practice.” That same year, Congress also passed the Federal Food, Drug, and Cosmetic Act, requiring pre-market safety testing and prohibiting false therapeutic claims.

BLISTERS INSTEAD OF BEAUTY…In 1933 the makers of Lash Lure mascara promised women a permanently made-up look using aniline dye on eyelashes. Tragically, Lash Lure contained p-phenylenediamine, which caused horrific blisters, abscesses and ulcers on the face, eyelids and eyes of Lash Lure users. It even led to blindness in some women. *(livingnewdeal.org)*

Apparently Lamb hadn’t yet published her American Chamber of Horrors when E.B. White filed his July 11 “Notes and Comment.” He did, however, pen this satirical take on the AFA’s sanctimonious commitment to the “truth.”

…Otto Soglow provided this apt illustration along the bottom of White’s “Notes” column…

HORROR SHOW…The FDA’s Ruth Lamb displays some of the worthless and harmful products in her “Chamber of Horrors.” Lamb was instrumental in advising Congress on new drug and food legislation. *(Wikipedia)*

BUYER BEWARE…Clockwise, from top left: In the 1930s Othine promised to remove brown spots and lighten skin; the active ingredient was mercury; Bred-Spred was a line of beautifully colored “jellies” that did not contain the industry standard of 50 percent fruit/juice to qualify as jelly. Indeed, they had no fruit or juice at all—just artificial colors and flavors, and in the case of the “strawberry flavor” pictured above, a few hayseeds were added to simulate strawberry seeds; a circa 1930 ad claiming substantial weight loss simply by listening to a record. (fda.gov/brandingstrategyinsider.com)

Quackery was not confined to the smaller companies. Big Tobacco made outlandish claims regarding the health benefits of smoking…

BIG MONEY from tobacco companies financed these splashy ads from the 1930s, including, from left, Lucky Strike’s weight-loss claims; Philip Morris asserted they used a different type of moistening agent that also prevented throat irritation—these ads were aimed at easing smoker anxiety about deep inhaling; R.J. Reynolds claimed their Camels did everything from aiding digestion to easing one’s nerves. Many of the ads featured famous athletes claiming they could smoke all they wanted and still perform at their peak. (Stanford.edu)

* * *

A Quiet Place

E.B. White (in “Notes and Comment”) revealed a hallowed spot in the city where he could gather his thoughts on hot summer mornings…

REFUGE FROM THE HEAT AND DIN…This apartment building’s courtyard at 277 Park Avenue offered E.B. White a place to ponder on a summer day. Built in 1905 and designed by McKim, Mead and White, the apartments were demolished in 1964 and replaced with a glass tower. (mcny.org)

* * *

On Your Mark

“The Talk of the Town” visited the new Randalls Island Stadium (later renamed Downing Stadium). Built with WPA funding, the stadium hosted the Men’s Olympic Track and Field Trials where Jesse Owens qualified for the Berlin Summer Games.

READY TO RUN…Aerial photo of the new Randalls Island Stadium taken on July 10, 1936, the day before the Olympic trials; at right, **Jesse Owens** at the stadium’s Olympic tryouts—Owens dominated the competition by winning the 100-yard dash, the 220-yard run, and the broad jump. He would go on to win four gold medals at the Berlin Games. (Associated Press/randallsisland.org)

* * *

Ach Du Lieber

In his column “Of All Things,” Howard Brubaker offered his thoughts on the state of higher education in Nazi Germany:

* * *

Haggard and Debonair

Margaret Case Harriman profiled talent agent and theatrical producer Leland Hayward (1902–1971), a kid from Nebraska City, Nebraska who would become a renowned playboy (married five times) and agent to scores of Hollywood actors. He would also produce the original Broadway stage productions of South Pacific and The Sound of Music. Excerpts:

ALL SMILES…at left, **Katharine Hepburn** with agent/boyfriend **Leland Hayward** arriving at director **George Cukor’s** home, circa 1936; Hayward with wife number three Margaret Sullivan⁣, circa 1940. *(instagram.com/alchetron)*

* * *

Juvie Justice

For the column⁣ “A Reporter at Large” (titled “Gamins”), Morris Markey looked in on the workings of the Children’s Court on East Twenty-second Street. Beginning with the sixth paragraph is an example of how teen pregnancies were addressed in New York ninety years ago. Excerpts:

Markey examined the possible outcomes of unwed mothers and fathers, and concluded that the Children’s Court was a realistic and kindly way to deal with these issues as well as a range of juvenile offenses. History seems to be on Markey’s side; for its time, the Children’s Court offered a progressive approach that kept minors from the horrors of the prison system.

STILL STANDING…The Children’s Court building on East Twenty-second Street was visited by **Morris Markey** for his column. Today it serves as Newman Hall for CUNY’s Baruch College. *(J.C. Rice via nypost.com)*

JUST SOME KIDS HANGING OUT…**Arnold Eagle’s** Federal Art Project photo, “Boys Climbing the Fire Escape of a Deserted Building,” 1935. *(mcny.org)*

* * *

Some Lawn Tennis

American journalist and sports radio personality Cedric E. Adams (known as “Ced,” hence the initials below) occasionally provided tennis commentary for The New Yorker. Here he takes in Wimbledon, where he found the men’s matches dull and the women’s memorable.

THREE’S A CHARM…In 1936 Fred Perry won the men’s singles title at Wimbledon for the third year in a row, while Helen Jacobs’ “cool tactics” helped her capture the women’s title. (facebook.com/findagrave.com)

* * *

At the Movies

Laurence Olivier (1907–1989) was a rising star of the London stage when he moved to Hollywood in the early 1930s. Not making the breakthrough he had hoped for, he returned to London for stage and film work, including the 1935 film Moscow Nights, which was released in the U.S. in 1936 as I Stand Condemned. Critic John Mosher still wasn’t wowed by Olivier, but found the film better than average.

SPIES LIKE US…**Laurence Olivier** and **Penelope Dudley-Ward** in I Stand Condemned. Directed by Anthony Asquith, the film concerned a wounded officer who falls in love with his nurse. *(rotten tomatoes.com)*

Mosher also reviewed a “minor melodrama,” Forgotten Faces.

A GAMBLER AND A STRIPPER were portrayed by **Herbert Marshall** and **Gertrude Michael** in *Forgotten Faces*. (*mubi.com*)

* * *

From Our Advertisers

Illustrator Jon Whitcomb sketched up this happy scene to promote this “Smart French Drink”…

…as noted in our lead story, cigarette manufacturers made all sorts of health claims connected to heavy smoking…

…now this was the way to travel…sadly the U.S. has largely abandoned reliable rail service…

…from the back of the book, enticements to escape the city into the countryside…

…another Dr. Seuss Flit ad, anticipating his 1954 bestseller Horton Hears a Who…

…on to our spots, we start with a summer stock-themed woodcut by Susan Willard Flint…

…escaping the heat with Christina Malman…

…on to our cartoonists, we begin with caption-less entries by Constantin Alajalov…

…Daniel ‘Alain’ Brustlein…

…George Price…

…and Otto Soglow…

…Alan Dunn gave us a man seeking order in chaos…

…and Helen Hokinson gave us a woman turning chaos into order…

…another from Hokinson, anticipating a scene from The Music Man…

…and we close with Peter Arno, and a surprise announcement…

Next Time: Platoon Platitudes…

Poppy Returns

Above: Rochelle Hudson and W.C. Fields in scene from Poppy. Fields reprised his vaudeville character Professor McGargle (from the hit 1923 stage revue of the same name), who learns about a million-dollar inheritance meant for a long-lost local heiress and concocts a plan to pass off his daughter, Poppy, as the true heiress. (Facebook.com)

Eighty years after his death W.C. Fields is still recognized as one of the America’s great comic geniuses. When he made a sound film version of his hit Broadway play, Poppy, in 1936, many thought it would be his last, since he suffered from a variety of ailments including a bad back and chronic lung congestion. Doubtless two quarts of liquor a day also had a few people wondering.

It would have been an appropriate, if premature ending to Field’s career, since it was the Poppy stage play that launched him into national stardom (along with the play’s first adaptation into film, the 1925 silent Sally of the Sawdust). The play and the silent film introduced audiences to the lovable snake oil salesman “Professor” Eustace McGargle, who returned in the 1936 film, “a slightly blurred affair” according to critic John Mosher.

THE PROFESSOR RETURNS…Clockwise, from top left: **W.C. Fields** and **Carole Dempster** in 1925’s *Sally of the Sawdust*, which was based on the stage play *Poppy* and was directed by **D.W. Griffith**; Fields as Professor Eustace McGargle and **Rochelle Hudson** as Poppy in 1936’s *Poppy*; Fields and **Catherine Doucet,** who portrayed Countess Maggi Tubbs DePuizzi. *(filmforum.org/doctormacro.com/facebook.com)*

The “blurred” performance by Fields (1880–1946), the result of his various ills, didn’t seem to affect most critics—the New York Times, for example, called the film “a glorious victory.” Remarkably, Fields would live another ten years and go on to star in such classics as 1940’s My Little Chickadee, (with Mae West), 1940’s The Bank Dick, and 1941’s Never Give a Sucker an Even Break.

HELLO FRIENDS…**W.C. Fields** chats with his close friend and Poppy director **Eddie Sutherland**, who was accompanied by writer Dorothy Parker during a visit to the set of *Poppy*. *(Facebook.com)*

Mosher also reviewed a “sad” picture about the tragic life of a Tyrolean sexton, Sins of Man, and the musical comedy Dancing Pirate, which he deemed even sadder because it was so terrible (Mosher walked out during the middle of the picture).

FROM BELLS TO THE BOWERY…**Jean Hersholt** played a Tyrolian sexton with an American dream that goes awry in *Sins of Man*. (eBay.com)

SEEING RED…Not even Technicolor could spare *Dancing Pirate* from John Mosher’s wrath. At left, **Steffi Duna** and **Charles Collins** in a dance scene; eighteen-year-old Rita Hayworth (right) appeared as an uncredited dancer in the film—here she poses in a publicity photo for 1936’s *Human Cargos.* *(mediaplaynews.com/facebook.com)*

* * *

All Aboard

In his “Notes and Comment,” E.B. White described a trip on a Boston & Main streamliner that traveled along a branch line. Lacking a turning loop, the train had to run in reverse for half of the round trip.

TWO-WAY TICKET…The Boston & Main streamlined Flying Yankee (seen here in 1938) would run both forward and backward when traveling along a branch line that lacked a turning loop. (Wikipedia)

* * *

Furies Al Fresco

On June 17, 1936 Rockefeller Center opened the Promenade Café in the plaza surrounding the Prometheus Fountain (later that year a temporary ice skating rink took the spot, now a permanent, iconic feature of the plaza). Writing for “The Talk of the Town,” E.B. White commented on the breezy dining experience he shared with wife, Katharine Sergeant White. Excerpt:

FIRE AND ICE…Patrons enjoy dining with the god of fire in the plaza beneath 30 Rock, circa 1970. The plaza is converted to an ice skating rink in the winter. (eBay.com)

The magazine’s next issue (July 4) advertised dinner, dancing and thirty-five cent cocktails at the Promenade Café…

* * *

From Our Advertisers

We open with a June Bride and hubby tanking up on some leaded gas before heading to Niagara Falls…

…opposite the Ethyl ad was this Simeon Braguin-illustrated spot for Bergdorf…

…the pacifists behind the World Peaceways ads pulled no punches when delivering their anti-war message…

…Budweiser continued its laborious series of ads that employed analogies and metaphors to promote its best-selling suds…

…recall the ad from the April 18 issue of The New Yorker, when the brewer used this disagreeable analogy to tout its “vacuum-cleansing” process…

…the Revere Copper and Brass company responded to the recent invention of canned beer with an invention of its own…the Tapster, an elegant nickel and brass pitcher with a built-in punch on the underside of the lid…just insert a can, push down on the lid, and pour…great for the yacht, or as a gift to some newlyweds…

The nickel-silver and brass “Tapster” is highly sought by collectors today. (americanhistory.si.edu)

…in contrast to Budweiser’s wordy ads (or to White Rock’s colorful ones), the folks at Hoffman advertised their products with just a few lines of black ink…

…Don Dickerman continued to promote his latest “Pirates Den” near Port Chester…note that among many other talents, Dickerman was also an artist…he illustrated the ads for all of his enterprises, including this one…

…John Hanrahan, publisher and editor of Stage theater magazine (and who also helped put The New Yorker on solid financial footing), set aside the August 1936 issue as a special edition, the “1911 Number,” a nostalgic, tongue-in-cheek look back to the founding of Stage’s predecessor, The Theatre Guild Magazine. The magazine marked its 25th anniversary by examining the striking differences between 1911 and 1936 in the world of theater as well as in fashion and cultural mores.

…here is the cover of that issue, featuring Billie Burke, a leading Broadway actress who would marry producer and impresario Florenz Ziegfeld Jr in 1914…she is still known today for her portrayal of Glinda the Good Witch of the North in 1939’s The Wizard of Oz…

…and Dr. Seuss was still at it, finding new and clever ways to deploy the insecticide Flit…

…the New York radio station WOR employed Otto Soglow to drum up some business for their ad department…WOR began broadcasting in early 1922, and is one of the oldest continuously operating radio stations in the U.S. (the three–letter call sign is characteristic of stations dating from the 1920s)…

…Soglow gives us a nice segue to our cartoonists and illustrators, beginning with a Susan Willard Flint woodcut…

…Alan Dunn contributed this spot drawing…

…as did Richard Taylor…

…Perry Barlow offered some sketches from the summer convention scene…

…Helen Hokinson considered the value of fortune-teller…

…Alain illustrated what dreams are made of, at least for one man…

…and what are friends for? Gardner Rea had an idea…

…Barbara Shermund offered a challenge at a dress shop…

…and Shermund again, with an enterprising commuter…

…just the facts ma’am, with Peter Arno in the court of law…

…Robert Day presented a construction conundrum…

…Rea Irvin took a child’s perspective of the wild world…

…and we close with this gem from James Thurber…

Next Time: Highfalutin Absurdities…

An Urban Spectacle

Above: Rudolf Persson's rendering of the main entrance to the Stockholm Exhibition of 1930, designed by Swedish architect Gunnar Asplund. The exhibition was a landmark event that introduced Functionalism to Swedish architecture and design.(Svensk Form)

Architecture critic Lewis Mumford turned his exacting eye on exhibitions at the Museum of Modern Art that looked to the future of building design. Of particular interest was an exhibit on those world expositions that have given us everything from the Eiffel Tower (1889 Exposition Universelle) to the car-dominated landscape that inspired millions of Depression-weary visitors at New York’s 1939 World’s Fair.

June 20, 1936 cover by **Adolph K. Kronengold.** Kronengold (1900–1986) created twenty-three covers for the *New Yorker from 1928 to 1947.* Born and raised in New Orleans, he frequently used watercolors and often painted scenes honoring his hometown. The June 20 cover was Kronengold’s seventeenth for the magazine.

Mumford made passing mention to the museum’s exhibit on government housing (he noted it was below MoMA’s standard) and then turned his attention to a review of world’s fairs, examining how they have inspired both waves of architectural achievement and “counterfeits of civic grandeur…”

BREAK FROM THE PAST…Images from the covers of MoMA’s exhibition catalogs depict the 1934-35 Carl Mackley Houses in Philadelphia (top, from the government housing exhibit) and the 1930 Stockholm Exposition. (MoMA.org)

STILL SERVING…the 1934-35 Carl Mackley Houses in Philadelphia have been on the National Register of Historic Places since 1998. *(Wikipedia)*

PONDERING what a modern exhibition should be, **Lewis Mumford** cited the granddaddy of them, the London Exhibition of 1851 (top), with its Crystal Palace, which he called “the first definitive monument of modern architecture,” as definitive and challenging as the Pavillon L’Esprit Nouveau (bottom), designed by **Le Corbusier** and **Pierre Jeanneret** for the 1925 International Exhibition of Modern Decorative and Industrial Arts in Paris. *(devonandexeterinstitution.org/Wikipedia)*

SHAM AESTHETIC…Mumford referred to buildings in the 1893 Chicago World’s Fair (left) as “laborious limestone counterfeits of civic grandeur,” while praising the 1893 and 1900 Paris expositions for design innovations including the Art Nouveau style—at right is Le Pavillon Bleu, a lavish restaurant once located at the foot of the Eiffel Tower. It was built by French architect René Dulong in collaboration with Belgian architect and designer Gustave Serrurier-Bovy, one of the founders of the Art Nouveau movement. *(getzen.com/messynessychic.com)*

Looking ahead to the planned 1939 World’s Fair at Flushing Meadows, Mumford believed the age of grand world expositions had passed, especially those that moved the needle on design innovation. Moreover, he observed that the lack of real drama or rational purpose would threaten bankruptcy to future fairs, a symptom especially acute in America: “…a hasty transfer of attention from the agents of production to the organs of reproduction; a bevy of naked hussies remind the spectator that there are other wonders in Nature besides the harnessing of Niagara Falls, or the five-millionth Ford car.”

POINTING TO THE FUTURE..Rosalie Fairbanks, a guide to the 1939 New York World’s Fair, points to the theme of the exposition—the Trylon and Perisphere—after the entire sheath of scaffolding was removed for the first time on February 22, 1939. (Associated Press)

Earth-movers were already at work sculpting the fair’s site from the swampland and ash heaps along the Flushing River when Mumford assembled a self-anointed advisory group in 1936. This group— the “Fair of the Future Committee”—urged the fair’s leaders to abandon superficial commercialism and instead demonstrate how technology could serve the public good and restore ecological balance in American communities. That did not come to pass; when the fair opened in 1939, Mumford wrote in his “Sky Line” column (titled “Genuine Bootleg”) that the committee’s “hopes and proposals for a major contribution to urban design were progressively defeated. Today their wreckage is strewed about the Fair, so thoroughly smashed and disfigured that their own fathers could scarcely identify the corpses.”

FUTURAMA was a popular exhibit and ride at the 1939 New York World’s Fair. Designed by **Norman Bel Geddes** for the General Motors pavilion, it proposed a sprawling car-based future that was the antitheses of **Lewis Mumford’s** vision of human-scaled, ecologically balanced development. *(Wikipedia)*

Mumford got one thing right. Although the 1939 fair attracted more than 45 million visitors, it lost a lot of money, recouping only 32 percent of its original cost.

* * *

Only a Memory

In “Notes and Comment,” E.B. White recalled the brief life of “America’s Little House” at 39th and Park in the Murray Hill neighborhood. The eight-room Georgian colonial was built in 1934 during the “Better Homes in America” campaign that promoted single-family home ownership as well as design innovations. The CBS radio network (which contributed $50,000 to the project) installed a studio in the house’s garage, from which it broadcast three national radio programs to a hundred stations across the country.

Open for about a year, the house was demolished in November 1935, its doors and interior furnishings sold to hostesses who had worked at the house. In its place William Van Alen—architect of the Chrysler Building—erected the all-steel “House of the Modern Age.”

CHANGE OF SCENE…At left, America’s Little House on Park Avenue and 39th Street, replaced by **William Van Alen’s** prefabricated steel house (right), “The House of the Modern Age,” detail from a photo by Berenice Abbott. (Wikipedia/cornell.edu)

…in the following week’s issue of The New Yorker, June 27, a back of the book ad from the Modernage Furniture Corporation touted the opening of “The House of the Modern Age”…

* * *

Fan Fans

Staying on the domestic scene, here is an excerpt from Barbara Blake’s “About the House” column, where she updated readers on the latest in electric fans (air-conditioning in private homes was still a rarity).

ELECTRIC WIND…**Barbara Blake** highlighted the latest in electric fans including, clockwise from top left, the Airflow Safefan, which moved air with looped ribbons; the Samson Safeflex employed rubber blades as a safety feature; the noted designer **Robert Heller** produced these fan designs (1936 and 1937) modeled on airplane propellers. *(worthpoint.com/ebay.com/Montreal Museum of Fine Arts)*

* * *

Billy’s Beef

In 1899 vaudevillian Billy Watson (aka Isaac Levie) formed his Beef Trust burlesque troupe of plus-sized women. Although his shows starred women in the 200-pound range, he also relied on slight-of-hand provided by the “Tights King” Morris Kohan, who apparently could produce tights that could make a person look either heavier or slimmer. “The Talk of the Town” explains in this excerpt:

WHERE’S THE BEEF?…**Billy Watson’s** burlesque troupe of plus-sized women—the Beef Trust— padded their profiles with the aid of specially designed tights. (Facebook.com)

* * *

Divine Dilemma

In Part Two of Father Divine’s profile, St. Clair McKelway and A.J. Liebling recounted the preacher’s 1931 arrest, prompted by ongoing complaints from the citizens of Sayville, New York about the traffic jams caused by Divine’s daily feasts as well as the noise generated by the faithful who would holler hallelujahs late into the evening. During one of these late night revivals police raided Divine’s property and fined each of the seventy-eight followers a few dollars apiece. Divine, however, insisted on a jury trial, which was held seven months later. The charge: Maintaining a public nuisance.

Jurors convicted Divine, with a request for leniency, but Justice Lewis Smith sentenced the preacher to a year in prison, calling him a “menace to society.” However, four days later the judge dropped dead of a heart attack, and Divine was freed. The notion that the judge’s death was divine retribution was naturally perpetuated by the media. A brief excerpt, with illustration by Abe Birnbaum.

GET OUT OF JAIL CARD…In 1931 **Father Divine** was arrested for maintaining a public nuisance. Following a jury trial and conviction, the presiding judge dropped dead, leading the preacher’s freedom a few days later. *(facebook.com/nydailynews.com)*

* * *

At the Movies

The drama film Private Number was based on the 1915 play Common Clay, which had already been made as a silent in 1919 and as a sound film in 1930. The play had a somewhat scandalous theme for the time (a young servant is fired when she becomes pregnant by her employer’s son), but thanks to the Hays Code, the more scandalous parts of the earlier films were omitted in 1936’s Private Number, leaving the viewer with little except for some “old-fashioned hocus pocus,” according to critic John Mosher.

THE BUTLER DID IT…In Private Number, **Basil Rathbone** portrayed a tyrannical butler with a personal interest in one of his new maids (**Loretta Young**). She in turn secretly marries the scion of the family (**Robert Taylor**) and bears his child. Clockwise from top left: Poster for the film; Rathbone, **Kane Richmon**d, and Young; Taylor, Young, and well-known canine actor Prince; rivals for a maid’s affection—Taylor and Rathbone. *(Wikipedia/imdb.com/basilrathbone.net)*

Thirty-nine-year-old Marion Davies appeared in one her final films, Hearts Divided, a musical based on the real-life marriage between American Elizabeth ‘Betsy’ Patterson and Jérôme Bonaparte, the brother of Napoleon Bonaparte. Although in real life Napoleon annulled the marriage, Hollywood gave the couple a happier ending.

THREE’S A CROWD…Napoleon (**Claude Rains**) comes between lovers **Marion Davies** and **Dick Powell** in *Hearts Divided.* The two also shared an off-screen romance behind the back of William Randolph Hearst, with whom Davies had a long-term relationship and to whom she believed she owed her career. (imdb.com)

* * *

From Our Advertisers

Illustrator R. John Holmgren drew up this non-partisan appeal for White Rock mineral water…

…Stage magazine touted its upcoming July issue, featuring the “Glamour Girls” of Hollywood…

…here is the cover of that July 1936 issue, illustrated by Abe Birnbaum, featuring caricatures of leading ladies including Greta Garbo, Joan Crawford, Jean Harlow, Merle Oberon, Myrna Loy, Claudette Colbert, Bette Davis, Marlene Dietrich, and Katharine Hepburn…

…longtime member of the New Yorker coterie and contributor Alexander Woollcott appeared in this full-page ad endorsing the work of the American Civil Liberties Union…

…from the 1920s to the 1940s the Powers Reproduction Corporation was a prominent, New York City photo-engraving firm that created high-quality color images for magazines and advertising agencies…

…these back of the book ads joined forces to promote the healing waters of Saratoga Springs and the Gideon Putnam hotel and spa…apparently the waters and other spa services treated everything from heart conditions to obesity…

…Dr. Seuss returned with another scenario for insecticide use…

…on the inside back cover, the distillers of Four Roses Whiskey conjured up a June bride as an apt metaphor for their blending techniques…

…while Lucky Strike reclaimed the back cover with an ad that promoted its low acid cigarettes, whatever that meant…

…on to our illustrators and cartoonists, we begin with Arnold Hall…

…and Robert Day…

…with other featured spots from John Groth…

…Richard Taylor…

…and Otto Soglow…

…James Thurber drew up an unusual development in the sheepfold…

…Barbara Shermund posed a challenge for a hair dresser…

…and Shermund again, revealing a tactic of the modern woman…

…Carl Rose commanded a two-page spread to tell his tale of sin and redemption…

…Ned Hilton needed a hand at the subway station…

…Mary Petty gave us a patient in need of a second opinion…

…while Alan Dunn weighed summer camp options…

…and we close with Dunn, and a true urban escape…

Next Time: Poppy Returns…

Meet Father Divine

Above: Father Divine points to a Crum Elbow Estate sign (in Highland, NY) in July 1938. His followers purchased the 500-acre spread from anti-New Dealer Howland Spencer...the property was located directly across the Hudson from President Franklin D. Roosevelt's Hyde Park family home. That same summer Father Divine would also buy a fifty-room double dwelling in New York City. These and other locations served as integrated "heavens" for his followers. (Wikimedia Commons)

America has long been fertile ground for various religious denominations, sects and cults. Although the U.S. Religion Census has cataloged more than 370 distinct religious groups and bodies in the U.S., there are tens of thousands of independents scattered across the country.

Some of these remain small, while others grow into megachurches often organized around a charismatic leader. Such was the case with Father Divine (1876–1965), aka Reverend Major Jealous Divine, aka George Baker.

His life as George Baker of Valdosta, Georgia came to an end in 1907 when he became known as “the Messenger.” He parted ways with the Baptist church, declared himself a god, and was asked to leave Georgia after his 1914 arrest for lunacy. He led his followers to Brooklyn and later to a commune in Sayville, New York (Long Island), where he founded the International Peace Mission movement and came to be known as Father Divine. By the early 1930s his small and predominantly black congregation had grown into a multiracial and international church.

So intriguing was his story that The New Yorker published a lengthy, three-part profile written by St. Clair McKelway and A.J. Liebling. Here are excerpts from Part One (illustration by William Cotton):

A DEFT DUO…**A.J. Liebling** (left) and **St. Clair McKelway**, both acclaimed journalists, co-authored the three-part profile of **Father Divine**. Liebling (1904–1963) was closely associated with The New Yorker, joining the magazine in 1935 (he was also a well-known gastronome); McKelway (1905–1980) served as *The New Yorker’s* managing editor for journalistic contributions from 1936 to 1939 and wrote for the magazine for forty-seven years. *(Wikipedia/sfgate.com)*

DIVINE’S PATH…Clockwise, from top left: After relocating to Brooklyn in 1914, **Father Divine** married his first wife, **Peninniah**—they are shown here admiring his portrait; Father Divine led large gatherings centered on food—here he entertains guests at a summer retreat in upstate New York in 1938; following the death of **Peninniah**, the 70-year-old Father Divine married 21-year-old **Edna Ritchings** in 1946—she took the name “Mother Divine, with Father Divine claiming she was the reincarnation of Penninah; in 1953 Father Divine was given a hilltop estate (“Woodmont”) in Gladwyne, Pennsylvania, by follower John Devoute. The estate is the center of the International Peace Mission movement, a shrine to Father Divine’s life, and a meeting place for the few remaining followers. *(thecityroot.com/Newark Public Library/hsmcpa.org/Wikipedia)*

How did Father Divine come to believe he was a god? This excerpt offers some insights into his early development:

One of the perils of this kind of thinking is that it can lead to the formation of dangerous cults. Jim Jones, the notorious leader of the Peoples Temple, heavily modeled his early church activities and authoritarian structure on Father Divine’s example. Jones even attempted to take over the International Peace Mission after Father Divine’s death—in 1971 he tried to convert the Peace Mission’s followers, claiming he was the reincarnated Father Divine. His takeover attempt was thwarted by Mother Divine, who went to the media and publicly denounced Jones and the Peoples Temple. In 1974 Jones and his followers would relocate to a Guyana commune he called Jonestown. Four years later Jones would lead the mass murder-suicide of 909 Jonestown inhabitants.

AT ODDS…**Jim Jones** (left, circa 1970) attempted to take over the International Peace Mission after **Father Divine’s** death, but was publicly denounced by Mother Divine. At right, **Mother Divine** giving her first interview following the death of Father Divine in 1965. (Wikipedia/temple.edu)

* * *

At the Movies

The media has always thrived on crime stories, feeding the public’s insatiable desire to be tantalized; once sated, they often demand swift justice. Take the heavily publicized 1933 case of two San Jose, California men who were accused of kidnapping and murdering a department store heir. Rather than wait for justice to be served, an angry mob broke into the jail and lynched the accused. Fascinated by the story, MGM screenwriter Norman Krasna pitched it as a potential film.

That film would become Fury, German director Fritz Lang’s first American project. Prior to fleeing the Third Reich in 1933, Lang was perhaps best known to Americans for his pioneering 1927 silent sci-fi film Metropolis and the 1931 thriller M. Lang sought to demonstrate how a decent and civilized man could become filled with vengeance and hate. Although critic John Mosher could see how the film had been tampered with by studio execs (and the Hays Code), he was nevertheless impressed by Lang’s direction and by the performances of lead actors Sylvia Sidney and Spencer Tracy.

WRONG TURN…Clockwise, from top left: In *Fury,* **Spencer Tracy** played gas station owner Joe Wilson, who drives west to reunite with his fiancée—the dog seated to his right is **Terry**, the same Cairn Terrier who played Toto in *The Wizard of Oz*; while camping outside a small town, Joe is arrested by a creepy local deputy (**Walter Brennan**) on suspicion of kidnapping a child; a mob forms and tries to burn Joe in his cell; in the confusion of the fire he escapes and seeks vengeance on the mob, but in the end finds peace with his fiancée (**Sylvia Sidney**). (imdb.com)

Peter Lorre, who was famously directed by Fritz Lang in the 1931 German thriller M, was starring in Alfred Hitchcock’s Secret Agent, which also featured John Gielgud (already famous as a London stage performer), Madeline Carroll, and Robert Young.

SECRETS AND LIES…Clockwise from top left: **Peter Lorre, John Gielgud, Madeline Carroll,** and **Robert Young** in *Secret Agent;* Carroll with Young, who played a German mole; Carroll, Gielgud and Lorre amid the wreckage of a train; Lorre in a scene with **Lilli Palmer.** *(imdb.com)*

Mosher briefly mentioned a new Fred MacMurray/Carole Lombard comedy–mystery, and the return of two silent movie stars.

CHOOSE YOUR PARTNER…The second of four films **Fred MacMurray** made with Carole Lombard between 1935 and 1937, *The Princess Comes Across* featured Lombard doing a clever take-off on **Greta Garbo**; silent-film veterans **Harry Carey** and **Hoot Gibson** stood for the ideals of the Old West in a culture clash with scientific crime-fighting in *The Last Outlaw.* The film was a remake of a 1919 silent film originally written and directed by John Ford. (imdb.com/csfd.cz)

* * *

Beer Bottle Battle

E.B. White (in his “Notes and Comment”) seized on the battle between bottle and can manufacturers as an apt metaphor for the jousting of Republicans and Democrats ahead of the November elections.

FOAMING AT THE MOUTH…Competing ads from Collier’s magazine circa 1935-36 illustrate the battle between can and bottle manufacturers. Ninety years later, beer drinkers still debate the merits of glass over cans. *(boakandbailey.com/ebay.com)*

* * *

From Our Advertisers

In 1936 whisky was still firmly in bottle form, and the makers of Canadian Club—through a series of ads—wanted to let us know you could enjoy their tipple almost anywhere in the world…

…this woman poses an interesting question, considering the fellas are riding atop a dusty stagecoach in the Arizona heat—in formal attire no less…

…over the years we’ve seen a lot of Adolph Teidler’s work for the Bermuda Board of Trade…Teidler (1886–1981) was also well known for his Saturday Evening Post covers…

…here’s an example of Teidler’s work for the Bermuda Board of Trade from the Feb. 22, 1936 issue of The New Yorker…

…the Zenith Radio Corporation touted their modern, streamlined “Zephyr” radio by industrial designer Robert Davol Budlong…

A restored Zenith 10-S-147 Zephyr chairside radio. (Pete Johnson–Zenith Radios Enthusiasts and Collectors via Facebook.com)

…Frank Quail Jr was a prominent automotive illustrator active from the 1920s through the 1930s. He was well-known for his work with luxury automobile brands such as Cadillac, LaSalle and Packard…here he conjures up a breezy seaside image for Cadillac’s more affordable LaSalle model (most of these ads were two-page spreads, with promo copy on the right-hand page)…

…and more Dr. Seuss on behalf of Flit insecticide…

…we begin the cartoon section with some spot art…here are two by Arnold Hall…

…and one from Richard Taylor…

…Alain referenced the upcoming heavyweight bout at Yankee Stadium between Max Schmeling and Joe Louis…their two fights in 1936 and 1938 were international sensations…

…more glimpses of “Holy Wedlock” from William Steig…

…a bit of trouble in Yonkers, per Carl Rose…

…George Price brought out the fire brigade for the Crêpes Suzette…

…Peter Arno drew up a colonel with a communication issue…

…William Crawford Galbraith celebrated the June bride…

…two by Mary Petty, at the dress shop…

and at the in-laws…

…Petty’s husband Alan Dunn feted the Class of ’36 (and ’06)…

…Perry Barlow illustrated a scoutmaster’s leadership skills…

…and we check out with Whitney Darrow Jr…

Next Time: An Urban Spectacle…

Izzy & Moe

Above: Former Prohibition agents Isidor "Izzy" Einstein (right) and Moe W. Smith meet at a New York City bar in 1935. Known for their clever disguises and unorthodox tactics, from 1920 to 1925 the duo confiscated roughly five million bottles of illicit liquor and arrested 4,932 people. (Wikipedia)

Legendary Americans come from all walks of life—sports stars, movie actors, political and business leaders—and they also come from unlikely places; take for example a pushcart peddler and a cigar store owner who became national celebrities for their exploits during the first years of Prohibition.

June 6, 1936 cover by Constantin Alajalov.

Prohibition agents Isidor “Izzy” Einstein (1880–1938) and Moe W. Smith (1887–1960) were known for their clever disguises, but the author of their “Where Are They Now?” profile was also in disguise—the piece was written by James Thurber under the pseudonym Jared L. Manley.

Einstein was 40-year-old pushcart peddler and postal clerk when he applied for a job as an enforcement agent at forty dollars a week. Although the 5-foot-5, 225 pound Einstein wasn’t the agency’s “type,” he convinced the feds that there was an advantage to not looking the part (the Austrian-born Einstein also spoke six languages). After landing the job, he asked if his friend, cigar store owner Moe Smith, could join him, since “he doesn’t look like an agent, either.” Some brief excerpts from part one of “Where Are They Now?”

TRICKSTERS…Clockwise, from top left: **Isidor “Izzy” Einstein** (right) and **Moe W. Smith**; the pair sported hundreds of disguises (Einstein on the left); Einstein’s badge and his bestselling 1932 book *Prohibition Agent No 1*; *Daily News* clipping from September 1920 showing results of a raid—Izzy and Moe are at right and left. *(history.com/Library of Congress/Wikipedia/goodreads.com/nydailynews.com)*

In her 2012 article for Smithsonian magazine (“Prohibition’s Premier Hooch Hounds”), Abbott Kahler notes that the agents were victims of their own success. “Superiors grew to resent their headlines, and other agents complained that their productivity made their own records look bad…In November 1925, Izzy and Moe were among 35 agents to be dropped from the force.” Both men went on to successful careers as insurance salesmen. Want to know more? Read Kahler’s excellent account of the duo at the Smithsonian magazine’s website.

TRIBUTE ON THE TUBE…In 1985 **Art Carney** and **Jackie Gleason** starred in CBS’s made-for-television film, *Izzy & Moe,* which was loosely based on the exploits of **Izzy Einstein** and **Moe Smith**. *(imdb.com)*

* * *

At the Movies

Two of the better films playing in Manhattan cinemas featured murders and matrons, the matrons played by Britain’s top female screen star, Madeleine Carroll, and America’s queen of screwball comedy, Jean Arthur. Critic John Mosher observed that their films were the only ones with any “life.”

TRADING GALLOWS FOR A GROOM…Top, **Madeleine Carroll** portrayed a “lady of privilege,” accused of murder, who falls in love with the prosecuting district attorney (**George Brent)** in The Case Against Mrs. Ames—**Scotty Beckett** played Carroll’s son; below, **Jean Arthur** and **William Powell** in the comedy-mystery The Ex-Mrs. Bradford.(imdb.com/mikestakeonthemovies.com)

Other films reviewed by Mosher were rated as “negligible” and “disappointing,” despite their talented casts…

TRAIN SPOTTING…Clockwise from top left: **Esther Howard** portrayed a “flirtatious dowager” who worked her charms on **Jack Oakie** (center) in *Florida Special*; **Sally Eilers** prepares to board the *Florida Special* with **Dwight Frye** and Claude Gillingwater; **Robert Montgomery** and Rosalind Russell in *Trouble for Two;* Montgomery (left), **Leonard Carey**, and **Frank Morgan** in *Trouble for Two. (pinterest.com/imdb.com)*

THE OLD PRINCESS IN DISGUISE TRICK…From left, **Grace Moore, Eve Southern**, and **Franchot Tone** in *The King Steps Out. (IMDb.com)*

* * *

From Our Advertisers

Last week Lois Long mentioned the return of famed Greenwich Village restaurateur and Sheridan Square funboy Don Dickerman. The June 6 issue featured two back-of-the-book ads placed by Dickerman that promoted his latest venture at Port Chester…this ad was on the bottom of page 75…

…and turning the page, you’d find this at the bottom of page 76…

WHERE IT ALL BEGAN…In 1916 **Don Dickerman** (1893–1981) opened a tearoom called the Pirate’s Cave at 133 Washington Place in Greenwich Village. The 6-foot-6 artist and entrepreneur was famous for his many themed establishments as well as for his eccentricities. Obsessed with pirate life, he dressed in full pirate gear in both public and private life. *(facebook.com)*

…Pacific Pottery was among firms in the 1930s marketing informal dinnerware featuring vibrant glazes and Art Deco streamline designs…

…you don’t hear much about the “June Bride” these days, but 1930s advertisers played up the tradition to sell everything from fashions to refrigerators…here the folks at Fisher made sure they connected their solid steel “Turret Top” to the safety of newlyweds…

…Stage magazine promoted its extensive coverage of “After-Dark” entertainments at home and abroad…

…the brewers of Pabst joined a handful of other beer companies promoting their product in newfangled cans…

…Dr. Seuss continued to find new gags to promote Flit insecticide…

…James Thurber kicked things off for the issue’s cartoonists…

…Charles Addams took in the sites along with some June brides at Niagara Falls (the barrel in the water reads “Just Married”)…

…W.P. Trent contributed this caption-less cartoon…

…Carl Rose continued to document the strange happenings of an election year…

…William Steig got superstitious…

…one of Helen Hokinson’s “girls” gave props to lemon meringue…

…and Hokinson again, and an unlikely claim at the salon…

…Alain presented an artist’s greatest challenge…

…Otto Soglow gave us an ideal sandwich board duo…

…Alan Dunn illustrated a “selfless” act…

…a moviegoer found a derivative moment at the cinema, per Whitney Darrow Jr…

…and we close with some idle chat, courtesy of Barbara Shermund…

Next Time: Meet Father Divine…

Hays Hokum

Above: Will Hays (center, top) was the enforcer and Fr. Daniel A. Lord was the author of the Production Code that was rigidly enforced beginning in 1934. They and others were responding to the sex, violence and other forms of "immorality" in such films as 1932's "Scarface" (with Paul Muni, pictured at left) and 1931's "Blonde Crazy" with James Cagney and Joan Blondell. (Wikipedia/cinemasojourns.com)

With the Production Code fully enforced, New Yorker film critic John Mosher found even less to get excited about during his visits to Manhattan’s cinemas.

August 17, 1935 cover by **Julian de Miskey.** He contributed 62 covers to the magazine, as well as 82 cartoons from 1925 to 1962.

The Motion Picture Production Code—a set of industry guidelines for the self-censorship of content—had been around for awhile, but it was mostly ignored until June 13, 1934, when an amendment to the Code required all films released to obtain a certificate of approval. Hoping to avoid government censorship and preferring self-regulation, studios adopted the Code.

The Code’s effects were felt in such films as The Farmer Takes a Wife, a romantic comedy about a Erie Canal boatman, portrayed by Henry Fonda, who dreams of becoming a farmer (a role reprised by Fonda from the Broadway production of the same name; it was Fonda’s first break in films). Mosher was pleased by Fonda’s performance, but found the film adaptation to be corny and phony, filled with “bastard” dialect and schmaltzy musical numbers. “It is the sort of thing which is okayed by Purity Leagues…” Mosher concluded.

SILVER SCREEN DEBUT…Boatman Dan Harrow (**Henry Fonda**) woos barge cook Molly Larkins (**Janet Gaynor**) in a scene from *A Farmer Takes a Wife.* While it was Fonda’s film debut, Gaynor was an established star known for playing sweet, wholesome characters. One of the few actresses who made a successful transition to sound movies in the late 1920s, Gaynor was the number-one draw at the box office in 1935. (IMDB)

STILL KEEPING IT CLEAN…The Code was still in force when *The Farmer Takes a Wife* was remade in 1953; however, nineteen years after the Code took effect there was a notable easing of restrictions, as can be seen in the generous display of Betty Grable’s famous gams (seen here with **Thelma Ritter**). (IMDB/Wikipedia)

To get a clearer idea of what the Code did to the pictures, compare the scene from 1934’s Tarzan and His Mate (left), which was released two months before the Code went into effect, and Tarzan Escapes (right), from 1936.

CLOTHED IN THE CODE…**Johnny Weissmuller** and Maureen O’Sullivan appeared together in six Tarzan films. In their second outing, 1934’s *Tarzan and His Mate,* O’Sullivan wore a skimpy halter-top and loincloth (left) and was shown sleeping and swimming in the nude. In their next film, 1936’s *Tarzan Escapes* (right); Jane is more chastely clad. (mikestakeonthemovies.com/rottentomatoes.com)

* * *

Noted and Notorious

In his weekly column “Of All Things,” Howard Brubaker offered wry observations on the passing scene, including this latest brief that described the rise and fall of a very unlikely quartet of celebrities.

DEMOGOGUES, DUTCH & DIMPLES…(Left to right) Support appeared to be on the wane for radio priest and demagogue Father Charles Coughlin and fellow-fascist Louisiana Sen. **Huey Long,** while stock was on the rise for mobster **Dutch Schultz,** who successfully swayed public opinion (while under indictment for tax evasion) by generously donating to various charities. **Shirley Temple** continued to charm audiences, her films ranking number-one at the box office in 1935 (as well as in 1936, 1937, and 1938). The year 1935 would also be the last for Long and Schultz–both would be assassinated. (Wikipedia)

* * *

Titlemania

Lacking the strictures of Old World caste systems, Americans have had an anxious relationship with class signifiers. In a land where trade schools become universities overnight and their faculty members refer to one another as “doctor,” there is much confusion and hand-wringing in the honorifics trade. H.L. Mencken examined the proliferation of titles in his country, freely handed out without regard to merit. Excerpts:

* * *

From Our Advertisers

The back of the book was where one could find advertisements for upscale urban living, including these two touting the advantages of the Hotel Pierre and The Barbizon…

…In a joint venture with a group of Wall Street financiers, the former busboy-turned restauranteur Charles Pierre opened the Hotel Pierre in 1930—not the most auspicious time to open a luxury hotel as markets continued to collapse…the Pierre went into bankruptcy in 1932 and was later purchased by oilman J. Paul Getty…the legendary Barbizon Hotel for Women, completed in 1927, was designed as a safe and respectable haven for women seeking to pursue careers in New York, especially in the arts, and would host numerous famous women through the 1970s…

At left, the Barbizon in 1927; right, the Hotel Pierre circa 1930. (loc.gov)

…like the tobacco companies, brewers targeted women as a growth market for a product mostly associated with men…

…the makers of juices, meanwhile, created comic strips to promote their products…College Inn still went negative with their ads—recall the violent outbursts of the Duchess…

…here a spiteful husband blames his wife’s choice of tomato juice for his lack of success with the boss…Libby’s, on the other hand, promoted their pineapple juice as a surefire cure for a young woman’s ennui…

…notable in these somewhat thin, late summer issues is the lack of full-color ads…this was on the back inside cover…

…Flit and Dr. Seuss continued to be a weekly presence…

…which brings us to our cartoonists, and a spot drawing by Constantin Alajalov…

…also a modest spot by Robert Day, keeping us cool with this polar bear…

…Alain offered a short course in art appreciation…

…George Price ran afoul of the fire code…

…Carl Rose ran his tracks across this two-page spread…

…William Steig gave us the small fry’s perspective on the world’s wonders…

…a rare appearance of baseball in the magazine, thanks to Robert Day...

…Richard Decker brought a modern world challenge to one filling station…

…A sailor’s return to bachelorhood required a new paint job, per Alan Dunn…

…and who else but Charles Addams would circle vultures over an amusement park?…

…and we close with Al Frueh, and a Union Club member not concerned with a dress code…

Next Time: The Din and Bustle…

She Who Must Be Obeyed

The 1935 film She was one of those old movies you’d see on television during the 1970s when there were only three or four channels (plus UHF) and local stations would tap into the “B” movie vault to fill airtime. One of those films was She.

Film critic John Mosher felt a bit sorry for Helen Gahagan, who portrayed “She Who Must Be Obeyed” (aka “She”)—an immortal who ruled an exotic, lost civilization near the Arctic Circle. The challenge for Gahagan was to seem imperious before her co-stars Randolph Scott and Helen Mack, who seemed more suited to the high school hijinks of an Andy Hardy picture. The film was a pretty standard adventure tale, in the mold of producer Marian C. Cooper’s 1933 King Kong, with two explorers falling in love during a perilous journey.

ARCHETYPE…At left, **Helen Gahagan** as “She” (Who Must Be Obeyed). Her costume possibly inspired the Evil Queen in Disney’s 1937 animated *Snow White and the Seven Dwarfs.* At right, lobby card that promoted the film. (Scifist.net/Reddit)

WHEN YOU PLAY WITH FIRE…She Who Must Be Obeyed (**Helen Gahagan**), believing that the explorer Leo Vincey (**Randolph Scott**) was a reincarnation of his ancestor (whom she loved), and jealous of his girlfriend Tanya (**Helen Mack**), invites Leo to join her in the eternal flame. Unfortunately, her re-entry into the flame that gave her immortality turned her into a dying, withered crone. (The Nitrate Diva/Scifist.net)

The 1887 H. Rider Haggard novel, She, inspired eponymous silent films in 1908, 1911, 1916, 1917, and 1925. The 1935 film reviewed here received tepid reviews and lost money on its first release, however in a 1949 re-release it fared much better. She was re-made in 1965 with Ursula Andress in the lead role, and again in 1984 in a post-apocalyptic film that had virtually nothing to do with Haggard’s novel.

*SHE* THROUGH THE YEARS…Clockwise, from top left, “She” **(Marguerite Snow**) offers a dagger to Leo Vincey (**James Cruze)** in a 1911 two-reel (24 min.) adaptation; **Valeska Suratt** as “She” in the 1917 film (now lost); **Betty Blythe** took the title role in the 1925 production, considered to be the most faithful to the 1887 **H. Rider Haggard** novel; **Sandahl Bergman** appeared dressed for a Jazzercise video in the 1984 post-apocalyptic *She*; and finally, **Ursula Andress** and John Richardson in the 1965 CinemaScope production of *She.* (Wikipedia / digitalcollections.lib.washington.edu / cultcelebrities.com / Reddit)

* * *

Colonial Ambitions

With most of Africa carved up by other European powers (Britain, France, Belgium etc.) in the 19th century, Italy set its sights on Ethiopia, which by the end of the 19th century was the only independent country left on the continent. Ethiopia fought off Italy’s first attempt at conquest in the Battle of Adwa (1896), but with the rise of fascist dictator Benito Mussolini, Italy paid a return visit, this time with heavy artillery and airstrikes that included chemical weapons. E.B. White tried to make sense of this latest invasion in his opening comments.

THOSE GUYS AGAIN…Italy invaded Ethiopia on October 3, 1935, a significant act of aggression in the lead up to World War II. Despite facing a technologically superior Italian army (top) equipped with modern weapons, including tanks, aircraft, and chemical weapons, the Ethiopian forces (bottom photo) mounted a strong resistance. (Wikipedia)

In his weekly column, Howard Brubaker mused on the Italian aggressions and other rumblings of the coming European war.

* * *

Author, Author

The writer Willa Cather was a favorite of New Yorker critics, including Clifton Fadiman, however her latest novel was a bit too mild for his tastes.

HERE’S LUCY…**Clifton Fadiman** confessed he was “mortified” to admit that he found **Willa Cather’s** latest novel a bit too gentle. At right, portrait of Cather on her birthday, December 7, 1936. (willacather.org)

* * *

From Our Advertisers

We begin with more fearmongering from the folks at Goodyear, who offered weekly reminders of the perils of not choosing their all-weather tires…

…the Liggett and Myers Tobacco Company conjured up this “naughty maiden” to encourage even timid souls to take up the habit…

…on the other hand, the makers of the upstart KOOL brand kept it simple with their chain-smoking penguin, who was grabbing ever more market share from rival menthol pusher SPUD…

…ads in the back of the book offered up even less sophisticated products, such as Crown Smelling Salts…

…while Dr. Seuss and Norman Z. McLeod continued to make a living with their distinctive illustrations…

…at the very back of the magazine, this tiny ad from Knopf promoted Clarence Day’s Life With Father, published just months before Day’s death on Dec. 28…

…which brings us to our cartoonists…Constantin Alajalov kicked us off with this happy number…

…James Thurber found steamy goings on in the parlor…

…Charles Addams came down to earth with this pair…

…George Price showed us the rough and tumble of news reporting…

…Mary Petty contributed this sumptuous drawing of a croquet match…

…Helen Hokinson was in a transcendental mood…

…and Ned Hilton had a big surprise for one garage tinkerer…

…on to August 10 and a rich summer scene by Arnold Hall:

August 10, 1935 cover by **Arnold Hall.**

“The Talk of the Town” checked the lunch crowd at Mary Elizabeth’s Tea Room, where some preferred to drink their lunch.

TEA AND SWEETS (and cocktails) were among the offerings at Mary Elizabeth’s Tea Room at 36th and Fifth, seen here circa 1912. (*Photo by Karl Struss via Facebook*)

* * *

Comic Relief

Film critic John Mosher offered an appreciation of W.C. Fields, noting that civilization needed films like Man on the Flying Trapeze during those hard years. Mosher also found some worthy distractions in the Jean Harlow vehicle China Seas, but was prepared to consign Spencer Tracey’s latest offering to the “lower circles of cinema hell.”

ANSWERING HIS NATION’S CALL…**W.C. Fields** brought joy to millions during the Depression in movies such as Man on the Flying Trapeze. Above, from left, **Kathleen Howard, Fields,** and **Mary Brian**. (IMDB/Rotten Tomatoes)

SHORE LEAVE…At left, **Wallace Beery, Jean Harlow,** and **Clark Gable** on the set of *China Seas;* top right, **Hattie McDaniel** with Harlow in a scene from the film; below, Gable, **Rosalind Russell,** and C. Aubrey Smith with Harlow in *China Seas.* (musingsofaclassicfilmaddict.wordpress.com / Pinterest)

FRESH FACE…Cinema newcomer Rita Hayworth was credited as Rita Cansino (she was born Margarita Carmen Cansino) in *Dante’s Inferno.* Here she is flanked by **Spencer Tracy** and **Gary Leon**. *Dante’s Inferno* was Spencer Tracy’s final film for 20th Century Fox. It was at MGM where his career really took off. (IMDB)

* * *

All Wet

In his London Letter, Conrad Aiken (pen name Samuel Jeake Jr) examined the priggish ways of England’s seaside resorts.

SITE OF SCANDAL…Bathing huts at Bognor Regis, circa 1921. (bognorregistrails.co.uk)

* * *

Beware the Bachelor

In her “Tables for Two” column, Lois Long examined some of the city’s seasonal escapes for “summer bachelors.”

GHOSTS OF THE PAST…**Lois Long** recommended the air-conditioned lounges of the Madison Square Hotel and the Savoy Plaza (center) or the cooling breezes of the Biltmore roof (right), which featured music by **Morton Downey.** Sadly, all three of these beautiful buildings have been demolished. (geographicguide.com/Wikipedia)

Other more casual venues recommended by Long included Nick’s Merry-Go-Round…

…a menu from Nick’s dated 1937…

…and its cryptic back cover…

From Our Advertisers

…speaking of the Biltmore and Morton Downey, we kick off our advertising section…

…the ad on the left announced the private residences at the Waldorf-Astoria…

Clockwise, from top left, the Waldorf Astoria circa 1930; the Waldorf’s Starlight Roof in the 1930s; after eight years and billions in restorations and renovations, the hotel has seen many changes including the transformation of the Starlight Roof into a swimming pool. Decades of grime were also cleaned from the building’s exterior. (mcny.org/loc.gov/som.com)

…another ad from the makers of Lincoln suggesting that the market for their luxury auto wasn’t confined to citified execs…

…the Camel folks introduced us to their latest society shill…

…I didn’t find much about Beatrice Barclay Elphinstone (1916-1977), described in the Camel ad as a “charming representative of New York’s discriminating younger set”…she did make the Times‘ Dec. 10, 1937 society wedding announcements, however…

…Dr. Seuss was back with another twist on Flit insecticide…

…on to our illustrators and cartoonists, a nice charcoal by Hugo Gellert for a profile titled “Yankee Horse Trader,” written by Arthur C. Bartlett…the harness horse racing legend Walter Cox (1868-1941) was known in New England as “the king of the half-milers”…

…James Thurber contributed this cat and dog face-off to the opening pages…

…Helen Hokinson offered her perspectives on the summer dog show across pages 16-17…

…and for a closer look…

…Gluyas Williams went back to nature in his “Club Life” series…

…Leonard Dove introduced us to an undaunted salesman…

…in the world of George Price, crime didn’t pay…

…Barbara Shermund gave us a rare glimpse into the secret lives of men…

…patronizing words were unwelcome at this chess match, per William Steig…

…Denys Wortman took us on a family outing…

…and we close with Alain, and a mother of multiples…except words…

Next Time: Hays Hokum…

A Double-Header

Heading into the dog days of summer we take a look at the last two issues of July 1935, both somewhat scant in editorial content but still offering up fascinating glimpses of Manhattan life ninety years ago.

July 20, 1935 cover by William Crawford Galbraith. He contributed seven covers and 151 cartoons to the magazine.

That includes the observations of theatre critic Wolcott Gibbs and film critic John Mosher, both escaping the summer heat to take in some very different forms of entertainment.

Gibbs found himself “fifty dizzy stories above Forty-second Street” in the Chanin Building’s auditorium, where he experienced New York’s take on Le Théâtre du Grand-Guignol. Founded in Paris by Oscar Méténier in 1897, Grand Guignol featured realistic shows that enacted, in gory detail, the horrific existence of the disadvantaged and working classes. It seems audiences were drawn to the shows more out of prurient interest (or sadistic pleasure) than for any desire to help the underclasses.

NOT FOR THE FAINT OF HEART…**Wolcott Gibbs** recommended the Grand-Guignol only for those who “admire a frank, uncomplicated approach to the slaughterhouse and the operating table.” (Image: Wikipedia)

PRETTY HORRORS…Clockwise from top left, the original Théâtre du Grand-Guignol, in the Pigalle district of Paris–it operated from 1897 until 1962, specializing in horror theatre; a poster from one of its productions; New York’s Chanin building, circa 1930s; the Chanin’s auditorium “fifty dizzy stories above 42nd Street”; fake blood applied to an actress’ neck before a scene from *The Hussy*; **Wolcott Gibbs** described a madhouse scene from **André de Lorde’s** *The Old Women,* which depicted the fury of ancient inmates performing “optical surgery” on a young woman. (*thegrandguignol.com/Wikipedia/NYPL/props.eric-hart.com)*

* * *

Popeye to the Rescue

With the Hays Code in effect you wouldn’t see anything like the Grand-Guignol on the silver screen. Indeed, with the exception of a Popeye cartoon, critic John Mosher found little to get excited about at the movies. He did, however, enjoy the air conditioning that offered a break from the hot city streets.

THEY ALL COULD HAVE USED SOME SPINACH…Clockwise, from top left, **Popeye** and **Bluto** strike an unlikely partnership in *Dizzy Divers;* **Bette Davis** and George Brent in *Front Page Woman;* **Will Rogers** and Billie Burke in *Doubting Thomas;* **James Blakeley** and **Ida Lupino** in *Paris in Spring.* (brothersink.com / rottentomatoes.com / cometoverhollywood.com / classiccartooncorner.substack.com)

* * *

From Our Advertisers

Just a few ads from this issue, first, a jolly appeal from one of the magazine’s newer advertisers, the makers of the French apertif Dubonnet…

…by contrast, this quaint slice of Americana from Nash…

…and a shot of pesticide from Dr. Seuss…

…our cartoonists include Constantin Alajalov, contributing this bit of spot art to the opening pages…

…Barbara Shermund explored the world of hypnotic suggestion…

…Peter Arno prepared to address the nation…

…William Steig checked the weather forecast…

…Helen Hokinson’s girls questioned the burden of a lei…

…Carl Rose found himself on opposite sides of the page in this unusual layout…

…Richard Decker joined the crowd in a lighthouse rendering…

…Ned Hilton reminds us that it was unusual for women to wear trousers ninety years ago…

…Mary Petty examined the complications of marital discord…

…and Charles Addams shone a blue light on a YMCA lecture…

…on to July 27, 1935, with a terrific summertime cover by William Steig…

July 27, 1935 cover by **William Steig,** one of his 117 covers for the magazine.

E.B. White (in “Notes and Comment”) was ahead of his time in suggesting that the city needed to build “bicycle paths paralleling motor highways” and invest in more pedestrian pathways.

NEW YORK’S FINEST…**Doris Kopsky,** who trained in Central Park, won the first Amateur Bicycle League of America Women’s Championship in 1937. Bicycle races were a big draw in the 1930s. (crca.net)

* * *

Breaking News

“The Talk of the Town” checked in on the New York Times’ “electric bulletin,” commonly known as “The Zipper.” Excerpt:

* * *

Dog Knots

“Talk” also took a look backstage at the Winter Garden, where burlesque performers shared the stage with a contortionist dog called “Red Dust.” Excerpt:

WOOF…Famed animal trainer **Robert “Bob” Williams** with one of his pupils. The dog in the photo is misidentified as Red Dust (he was actually a Malemute/chow mix).

* * *

Suddenly Famous

Charles Butterworth (1896-1946) earned a law degree from Notre Dame before becoming a newspaper reporter. But his life would take on a new twist in 1926 when he delivered his comical “Rotary Club Talk” at J.P. McEvoy’s Americana revue in 1926. Hollywood would come calling in the 1930s, and his doleful-looking, deadpan characters would become familiar to movie audiences through a string of films in the thirties and forties. Alva Johnston profiled Butterworth in the July 27 issue. Here are brief excerpts:

**Charles Butterworth** (left) and Jimmy Durante in *Student Tour* (1934). A bit of trivia: Butterworth’s distinctive voice was the inspiration for the Cap’n Crunch commercials voiced by **Daws Butler** beginning in the early 1960s. Butterworth’s life was cut short in 1946 when he crashed his imported roadster into a lamppost on Sunset Boulevard. (Detail from film still via IMDB)

* * *

Noisy Neighborhood

The “Vienna Letter” (written by “F.S.”–possibly Frank Sullivan) noted the rumblings of fascism in a grand old European city known for its many cultural delights as well as its many factions that included Nazis, Socialists and Communists (and no doubt a few Royalists). An excerpt:

CALM BEFORE THE STORM…Vienna in 1935, less than three years before the Anschluss, when Nazi Germany annexed Austria. (meisterdrucke.us)

* * *

Ex Machina

The Pulitzer Prize-winning poet and author Stephen Vincent Benét (1898-1943) penned this poem for The New Yorker that is somewhat appropriate to our own age and our fears of the rise of A.I. In “Nightmare Number Three,” Benét described a dystopian world where machines have revolted against humans.

BOTH CLASSY AND FOLKSY is how some today describe **Stephen Vincent Benét**, who in 1928 wrote a book-length narrative poem of the American Civil War, *John Brown’s Body,* for which he received the Pulitzer Prize for Poetry. He was also know for such short stories as *The Devil and Daniel Webster,* published in 1936. (mypoeticside.com)

* * *

From Our Advertisers

We begin with more extraordinary claims from R.J. Reynolds, who convinced a lot of folks that drawing smoke into your lungs actually improved your athletic stamina…

…the makers of Lucky Strike, on the other hand, stuck with images of nature and romance to suggest the joys of inhaling tar and nicotine…

…General Tire took a cue from Goodyear, suggesting that an investment in their “Blowout-Proof Tires” was an investment in the very lives of a person’s loved ones (even though they apparently drove to the beach without seatbelts or even a windshield)…

…another colorful advertisement from the makers of White Rock, who wisely tied their product to ardent spirits as liquor consumption continued to rebound from Prohibition…

…I toss this in for the lovely rendering on behalf of Saks…it looks like the work of illustrator Carl “Eric” Erickson, but he had many imitators…

…we do, however, know the identity of this artist, and his drawings on behalf of the pesticide Flit, which apparently in those days of innocence was thought appropriate for use around infants…

…great spot drawing in the opening pages…I should know the signature but it escapes me at the moment…

…James Thurber quoted Blaise Pascal for this tender moment ( “The heart has its reasons, of which reason knows nothing”)…

…Peter Arno illustrated the horrors of finding one’s grandmother out of context…

…Helen Hokinson’s girls employed a malaprop to besmirch the good name of an innocent mountain…

…Richard Decker discovered the missing link(s) with two archeologists…

…Alan Dunn narrowly averted a surprise greeting…

…George Price added a new twist to a billiards match…

…Price again, at the corner newstand…

…Al Frueh bit off more than he could chew…

…and we close with Barbara Shermund, and a prattling mooch…

Next Time: La Marseillaise…

A German Problem

Above: A German American Bund parade in New York City on East 86th Street. Oct. 30, 1937. (Library of Congress)

Among the many ethnic enclaves of 1930s New York City was a neighborhood that was feeling the influence of world events, and not necessarily in a good way.

July 13, 1935 cover by **Helen Hokinson.** One of the first cartoonists to be published in *The New Yorker*, she appeared in the magazine for the first time in the July 4, 1925 issue. She contributed 68 covers and more than 1,800 cartoons to the magazine.

Journalist Chester L. Morrison looked at life among German immigrants on the Upper East Side for “A Reporter at Large.” Under the title “Muenchen Im Kleinen” (Little Munich), Morrison examined the everyday life of the Yorkville district between East 79th and East 96th streets.

Germans had settled in New York City almost from its first days, and by 1885 the city had the third-largest German-speaking population in the world, outside of Vienna and Berlin, the majority settling in what is today the East Village. Following the General Slocum disaster in 1904, German settlement migrated to Yorkville, which was commonly referred to as Germantown. Here are excerpts of Morrison’s observations:

ENCLAVE…Clockwise, from top left, Rudi and Maxl’s Brau-Haus at 239 East 86th; Oktoberfest celebration in Yorkville, undated; **Walker Evans** photo with Rupert Brewery sign in the background; the Yorkville neighborhood in the 1930s with the old Third Avenue El in the background. (postcardhistory.net/boweryboyshistory.com/metmuseum/gothamcenter.org)

With the rise of the Nazi Party in Germany in the 1930s, a pro-Hitler group called the German-American Bund began to organize street rallies and marches on 86^th Street and on 2^nd Avenue. Although they represented a minority of German settlers, the Bund made itself visible in parades and other public events that culminated in a mass demonstration at Madison Square Garden in 1939. The Bund also organized training camps for young men outside of the city, such as Camp Siegfried in Yaphank, L.I.

Morrison noted that Yorkville homes looked like many others across the city, that is until you saw the pictures on their walls.

SCOUT’S HONOR?…At a German-American Bund camp in Andover, New Jersey, young campers stand at attention as the American flag and the German-American Youth Movement flag are lowered at sundown, July 21, 1937. (AP)

THE MADNESS OF CROWDS…A German-American Bund color guard marches through Madison Square Garden, Feb. 20, 1939. (AP)

* * *

Garden Varieties

Now for a palate cleanser as we turn to Lois Long and her “Tables For Two” column, in which she examined the confluence of hotel gardens and marriage proposals. Excerpts:

OASIS…**Lois Long** recommended the Hotel Marguery’s formal garden as a place to “fritter away” an afternoon. The hotel was demolished in 1957 to make way for the Union Carbide Building. (*Museum of the City of New York)*

A COOL, SWISS CHALET was how Long described the new Alpine Room in the basement of the Gotham Hotel. (daytoninmanhattan.blogspot.com)

Long continued as she set her sights on Brooklyn…

HE WILL LIKELY SAY YES, according to Long, if you got your beau to accompany you to the roof of the Hotel Bossert in Brooklyn. (brownstoner.com)

THE TUNEFUL SURROUNDINGS of the Famous Door were a bit too crowded for Long, however this group seems to have had plenty of room to enjoy the greats **Ben Webster, Eddie Barefield, Buck Clayton,** and **Benny Morton** on stage at the Famous Door in 1947. (Wikipedia)

* * *

Monster Mash-up

Boris Karloff and Bela Lugosi are synonymous with 1930s monster flicks (they did eight together) but their latest outing, The Raven, left critic John Mosher wondering where the Poe was in the midst of this “sadistic trifle.”

BUDDY FILM…*The Raven* (which had almost nothing to do with **Edgar Allen Poe’s** famous narrative poem) was the third of eight films that featured **Boris Karloff** and Bela Lugosi. According to film historian **Karina Longworth,** thanks to a wave of monster movie hits in the 1930s, these two middle-aged, foreign, struggling actors became huge stars. (cerealatmidnight.com)

TYPECAST? WHO CARES?…**Bela Lugosi** and Boris Karloff in 1932. Despite being monster movie rivals, the two seemed get along well off-screen, perhaps appreciating their mutual good fortune. (beladraculalugosi.wordpress.com)

* * *

Ode to Education

Clarence Day, best known for his Life With Father stories, also contributed a number of cartoons to The New Yorker that were accompanied by satirical poems…here he examines attempts at education in the arts and sciences…

* * *

From Our Advertisers

We start at the back of the book, and a couple of one-column ads (appearing on the opposite sides of the same page) that catered to very different clientele…