Above: Fredric March and Olivia de Havilland in "Anthony Adverse". (tcm.com)
Epic costume dramas were all the rage in the 1930s, doubtless due to their escapist qualities (escape from the Depression and fears of war, among other things) and the cool comforts of a movie palace during a decade of exceptionally hot summers (yes, once again I’m leading with a movie. Nevertheless, some tasty bits ahead!).
August 29, 1936 cover by William Steig.
Unlike MGM’s Romeo and Juliet, which lost money, Anthony Adverse was Warner Brothers’ most popular release in 1936, a nearly two-and-a-half-hour film featuring the seemingly ever-present Frederic March and rising star Olivia de Havilland. Based on Hervey Allen’s 1933 historical novel by the same name, New Yorker critic John Mosher gave Anthony Adverse passing marks.
COSTUMES IN MOTION…Critic John Mosher appreciated a costume drama that was also lively. Clockwise, from left: Warner Brothers promotional poster; Olivia de Havilland as Angela, the daughter of a cook who becomes Mademoiselle Georges, a famous opera star and mistress of Napoleon Bonaparte; Anita Louise portrayed sweet young Maria, betrothed to grumpy old Don Luis (Claude Rains). (frockflicks.com)WICKEDLY GOOD…Gale Sondergaard with Claude Rains in Anthony Adverse. Sondergaard would win the inaugural Academy Award for Best Actress in a Supporting Role for her performance as the villainous Faith Paleologus. In total, the film would earn four Oscars. (IMDb.com)
Mosher found other cinema diversions, including a film featuring a cameo by Robert Benchley.
WORLD OF WODEHOUSE…Madge Evans and Robert Montgomery in Piccadilly Jim; Dolores Costello and George Raft in Yours for the Asking; Ida Lupino portrayed con artist Gertie Malloy in Yours for the Asking; pioneer American film animator Mary Ellen Bute created some of the first electronically generated film images, her specialty being visual music. (imdb.com/csfd.sk/facebook.com/Wikipedia)
And lest we forget, here is The New Yorker’sRobert Benchley portraying a “barroom character” in Piccadilly Jim:
THE TWO BOBS…Robert Montgomery and Robert Benchely in Piccadilly Jim.(immortalephemera.com)
* * *
Pentameter Pickle
E.B. White expressed his annoyance with MGM’s claim regarding Norma Shearer as “the first screen Juliet” (see last week’s post on Romeo and Juliet). He also noted that after seeing Romeo and Juliet, he had the urge to speak in Shakespeare’s iambic pentameter.
White noted that either Beverly Bayne or Theda Bara were the first screen Juliets…actually both appeared in dueling films in 1916, opening just three days apart.
FILM DUEL…Top, Francis X. Bushman and Beverly Bayne (married in real life) in Metro’s 1916 adaptation of Romeo and Juliet. Below, Theda Bara and Harry Hilliard in Fox’s 1916 Romeo and Juliet. In direct competition, the Fox film was released on Oct.22, the same week as Metro’s (Oct. 19). Both silent films are considered lost. (theeverydaycinephile.com)
If White had had access to the internet, he would have learned that the very first screen Juliet was actually Florence Lawrence , who appeared in a fifteen-minute silent film short made in 1908 by Vitagraph Studios (amazingly, the film survives and can be viewed on YouTube).
THE ORIGINAL…The first screen Juliet was Florence Lawrence, who appeared in a 1908 silent film short by Vitagraph Studios. Lawrence (1886–1938) is widely referred to as the “first movie star”, appearing in almost three hundred films. She also invented a surprising list of patents, including the first “auto signaling arm.” (messynessychic.com).
* * *
He Used His Bean
“The Talk of the Town” featured a rare mention of baseball in the form of a brief profile of Jo-Jo Moore (1908–2001), a New York Giants left fielder known for his intimidating, left-handed-hitting as leadoff man; Moore batted over .300 five times in his career. Apparently he was also known for getting beaned at the plate, as this excerpt explains:
LEANING IN…Jo-Jo Moore, who batted left-handed and threw right-handed, hit over .300 five times in his career with the Giants from 1930 to 1941. When he died in 2001 at age 92, he was the last surviving member of the 1933 World Champion New York Giants. (centerfieldmaz.com)
* * *
The Bobby We Didn’t Know
Mention the name Bobby Riggs to those of a certain age and they’ll likely conjure up the cheeky grin of a 55-year-old man who in 1973 challenged 29-year-old Billie Jean King to a much-ballyhooed “Battle of the Sexes” tennis match at the Houston Astrodome—which King won in straight sets (6–4, 6–3, 6–3). What seems forgotten is the fact that Riggs was once considered the best tennis player in the world. As a 21-year-old amateur in 1939, he won Wimbledon and the U.S. Open. Even in 1936 the teenaged Riggs was already sensation, as this excerpt explains:
PROMISING BEGINNINGS…Left, Bobby Riggs (center) accepts the 1939 men’s national singles championship trophy after defeating Welby Van Horn at Forest Hills. Riggs also won the U.S. Singles Championship in 1941. At right, Billie Jean King and Bobby Riggs strike a pose in 1973, the year they competed in famed “Battle of the Sexes” tennis match. (facebook.com/Wikipedia)
* * *
From Our Advertisers
Singer Ethel Merman lit up the opening page of the August 29 issue in this colorful advertisement for Stage magazine…
…the makers of the bargain cigarette Twenty Grand used this New Yorker-style cartoon to push their brand of tobacco…
…the inside back cover featured this bright appeal from Imperial Wallpapers…
…and the makers of Luckies claimed the back page to build their base of women smokers…
…on to our cartoonists, we begin with spots by Abe Birnbaum…
…and Robert Day…
…more cartoon art from Richard Taylor to enliven Morris Bishop’s limericks…
…Birnbaum again, with a bit of hide and-seek…
…Alan Dunn confronted a moral quandary…
…Rea Irvin put up a tempting target…
…Helen Hokinson found the right words to describe a bridge party…
…Peter Arno illustrated one way to accommodate an estrangement…
Above: E.B. White had a bone to pick with whiskey distillers who tried to establish "quick antiquity" by naming their products "Old Something-or-Other." That was not true for these two brands—Old Grand-Dad was introduced in Kentucky in 1840, while Old Overholt debuted in Pennsylvania in 1810, making it America's oldest continually maintained whiskey brand. Both are now subsidiaries of Japan's Suntory Global Spirits. (alcohol professor.com/pinterest)
With the official end of Prohibition on December 5, 1933, brewers and distillers raced to ramp up production and revive brands that had lain dormant for more than a decade. Distillers of aged spirits like rye and whiskey were especially keen to invoke history and tradition when marketing their tipple.
August 15, 1936 cover by Paul C. Robertson.
In some cases newer distilleries made generous use of the word “Old” in their branding, according to E.B. White in his “Notes and Comment.” White also called out the folks at Seagram’s, who compared the character of Thomas Jefferson to that of their “V.O.” whisky (no “e” in spirits tied to British distilling traditions—Scotland, Canada, Japan, Wales, India). Most egregious, however, was the ad’s claim that Jefferson helped to draft the Constitution. White explained:
HE DID WHAT?…E.B. White called out the Seagram’s ad (left, from the July 25 issue of The New Yorker) for its historic inaccuracy (the distiller erroneously credited Thomas Jefferson for the Constitution; at right, the character and leadership of the Founding Fathers (and other early American leaders) were oft-employed metaphors for a number of whiskey brands, including James E. Pepper. (facebook.com)GOLDEN OLDIES…Here are more examples of historic figures being associated with fine spirits…at left, in 1960 the makers of Old Crow (founded 1835) depicted the genocidal Andrew Jackson pouring a glass of the stuff for Martin Van Buren; at right, in 1937 the makers of Old Taylor (1887) used quotes and themes from Thomas Paine’s revolutionary writings to promote their Kentucky Straight Bourbon. (bourbonbanter.com/etsy.com)
While we are on the subject of ardent spirits, let’s take a look at these excerpts from “The Talk of the Town” (attributed to Eugene Kinkead and Russell Maloney), which told the story of a private detective who had a nose for liquor— disguised as hair tonic.
A SIP WITH YOUR SHAVE…During Prohibition (1920–1933), high-alcohol hair tonics like Rexall 93 (containing up to 24% alcohol) were legally sold as cosmetics but were frequently bought and consumed by people seeking a cheap, accessible substitute for bootleg liquor. The photo at right is of a 1930s barbershop—it is not implied that these fine gentlemen were involved in such illicit activities. (ebay.com/pinterest.com)
A closer look at the Rexall label—the makers made sure “24% Alcohol” was clearly visible. Folks known as “strainers” would run hair tonics like these through bread, cloth, or charcoal to filter out poisonous additives, obviously a dangerous practice.
* * *
Doggy Downer
The legendary Kress “five-and-dime” stores, with more than 250 locations across twenty-nine states, served the needs of regular folks, but the designs of its stores were anything but pedestrian. This was especially true of its Fifth Avenue location, a 1935 Art Deco masterpiece. Given its lofty address, it was no place for one to order a lowly hot dog. E.B. White explained:
DECO EDIFICE…Samuel Henry Kress believed his department stores should function as works of public art that elevate the shopping experience for ordinary people. The company maintained an in-house architectural division, under the leadership of architect Edward F. Sibbert, that designed iconic, custom buildings, including the 1935 flagship S. H. Kress & Co. store on Fifth Avenue and 39th Street, an Art Deco masterpiece rendered in granite, bronze, and stainless steel; at right, a view of the store’s Ladies Lounge. Sadly, the building was razed in 1983. (Museum of the City of New York/New York Public Library)
* * *
Merely Mortal
Janet Flanner filed her second report from the Berlin Olympics, where America’s Black athletes dominated the track and field events (ESPN’s Larry Schwartz credits Jesse Owens for “single-handedly crushing Hitler’s myth of Aryan supremacy”). Flanner noted attempts by propagandists to make sense of the beating they received, including likening the American athletes to wild animals “living in a state of innocence.” Excerpts:
CONQUERING HEROES…Eighteen Black athletes went to Berlin as part of the U.S. team in 1936. Clockwise, from top left: Standing are high jumpers Dave Albritton and Cornelius Johnson, hurdler Tidye Pickett, sprinter Ralph Metcalfe, boxer Jim Clark, and sprinter Mack Robinson…in front, weightlifter John Terry (left) and long jumper John Brooks; Jesse Owens captured four gold medals and became the hero of the Olympics—his long jump (26 feet 5-1/2 inches) was an Olympic record; the American press reported widely on the friendship between Owens and his German long jump competitor Carl Ludwig (“Luz”) Long…Long was killed in action during World War II; the faithful offer their ugly salutes at the opening of the games. (webs.org/Bundesarchiv Koblenz/ushmm.org/history.com)
Flanner also reported on the great fanfare at the opening of the games, including “seventeen searchlights, from far outside the arena…a lofty birdcage of streaming light beams.” One wonders if those same searchlights were deployed during the war four years later, when RAF Lancaster bombers began their night bombing campaign of Berlin.
* * *
At the Movies
Last week we saw Lionel Barrymore in drag (as an old woman) in The Devil Doll. This week he resurfaces as a senile old warhorse in The Road to Glory, a Howard Hawks war film with a screenplay co-written by William Faulkner (the film also featured Frederic March, who had star billing in three major films in 1936). John Mosher found the film “presentable,” but nothing special. The same went for Down Under the Sea, a film concerning sponge divers who battle over the affections of a woman (Ann Rutherford).
WERE THEY SPONGE WORTHY?…Clockwise, from top left: Ann Rutherford finds herself torn between two sponge divers vying for her affections in Down Under the Sea (aka Down to the Sea); divers Ben Lyon and Russell Hardie surprise Rutherford with a “native necklace” in the film; Frederic March, Lionel Barrymore, and Warner Baxter in The Road to Glory; June Lang with March in The Road to Glory. (eBay/silverscenesblog)
Mosher also took in Jailbreak, a minor noir picture about racketeers, cops and newspaper reporters.
SERIOUS BUSINESS…Barton MacLane, June Travis and Joseph Crehan in Jailbreak. (IMDb.com)
* * *
From Our Advertisers
The inside front cover featured a wholesome image of a roadside stand on behalf of leaded gasoline…the makers of Ethyl, which boosted octane ratings and stopped engine knocking, deliberately hid or omitted the word “lead” in their advertising…I don’t miss the Ethyl, but I do miss those roadside stands…
…Warner Brothers took out a full-page ad to trumpet the East Coast release of their epic drama Anthony Adverse, which would go on to win four Academy Awards…
…the original torch singer Helen Morgan lent her endorsement to a budget cigarette brand in this back of the book ad…at this point her career would be headed on a downward spiral, ending with her death in 1941…
…the makers of the Dominican rum Siboney competed with Cuban rival Barcardi with this colorful full-page ad illustrated by American graphic artist Ervine Metzl…
…Barcardi placed this front cover advertisement in Aug. 1, 1936 New Yorker (illustrated by George de Zayas)…
…James Thurber kicks off the cartoons with two terrific spot drawings…
…this spot drawing by Victor de Pauw recalls my favorite childhood book, Mike Mulligan and His Steam Shovel (1939), by Virginia Lee Burton…
…I’m not sure if one would call this a spot drawing or a caption-less cartoon, at any rate, Garrett Price aptly illustrated the dangers of swimming beyond the bouys…
…Rea Irvin demonstrated the perils of dognapping in this multi-panel entry…
…William Steig celebrated summer in the city…
…Helen Hokinson drew up an urgent social connection…
…Denys Wortman looked in on the trappings of motherhood…
…Alan Dunn showed us one effect of long-distance travel…
…and Dunn again, with a man who’d rather not ask questions…
…and leave it to Charles Addams to draw up The New Yorker’s first Medusa-themed cartoon…
…before we continue, here are other interpretations of the mythic Gorgon from The New Yorker…this one by Lars Kenseth is from Jan. 21, 2019…
…this is by Ali Solomon (Oct. 29, 2025)…
…and from May 3, 2025, this terrific caption contest cartoon by Jason Adam Katzenstein (and the winning caption by Peter Sergison, Durham, NC)…
…and here’s a timely cartoon by Daryl Seitchik that was rejected by the magazine…
…we go back to 1936 with George Price and a plucky salesman…
…Chon Day made an unappetizing find at the fish market…
…Gardner Rea looked in on a summer stock performance…
…Peter Arno drew up a Milquetoast unwittingly ordering a knuckle sandwich…
…and we close with some racy decor, courtesy Richard Taylor…
Above: Fredric March as the Earl of Bothwell in Mary of Scotland. March sported a kilt that Alex von Tunzelmann (the Guardian, May 7, 2015) calls "the bane of Scottish historical movies from here to Braveheart." Tunzelmann notes that "What we call a kilt today—the fèileadh beag, or small kilt—was invented in the mid-18th century, almost 200 years after this film is set. The Scots should be wearing belted plaid, or the rather fetching skintight tartan trews (image at right) sported by Mary’s father, James V." (eBay.com/pinterest.com)
These were truly the dog days of summer—New Yorkers had just endured one of the hottest months on record (106 F on July 9) and it remained intensely hot and dry as August rolled in. So for this post we will retreat to one of the few places that had air-conditioning—the cinema—and see what folks were enjoying in the first week of August 1936.
August 8, 1936 cover by Arnold Hall.
Before we jump into the movies, the wonderful cover by Arnold Hall recalled the summer night concerts at Lewisohn Stadium (although Hall took some liberties with the stadium’s design for the sake of composition).
A LITTLE NIGHT MUSIC…Top: Illustration by Scottish artist Muirhead Bone of a nighttime Lewisohn Stadium concert, circa 1920s; below: Andre Kostelanetz conducts before a crowd of thousands at Lewisohn Stadium in 1939—for an admission price of a mere twenty-five cents, concertgoers were treated to appearances by leading performers of jazz, classical music and opera. The stadium was demolished in 1973. (digitalcommonwealth.org)
On to our movies, Russell Maloney once again sat in for John Mosher as the magazine’s film critic, taking on everything from a Tudor romance to a horror film that featured Lionel Barrymore in drag.
In Mary of Scotland, Maloney found Katharine Hepburn’s turn as Mary, Queen of Scots a bit wanting (the role should have gone to a “grown-up actress”), while he thought the film itself was rather tedious with “lots of goings on.” He concluded that the “wisps of Mary of Scotland visible between cloak-swishings and sword-wavings are not especially encouraging.”
NOT READY FOR PRIME TIME?…Clockwise, from top left: Critic Russell Maloney thought the 29-year-old Katharine Hepburn was not seasoned enough to portray Mary Stuart in Mary of Scotland; Fredric March as the Earl of Bothwell, with Hepburn; March visits with director John Ford, who was better known for his Westerns (Ford and Hepburn would famously have an affair during the filming); Hepburn in a scene with John Carradine, who portrayed Rizzio, the Italian courtier and private secretary to Mary. Patriarch of the Carradine acting dynasty, his children included actors David, Keith, and Robert Carradine. (imdb.com/pinterest.com/frockflicks.com)
In addition to a forgettable lion-tamer flick (Bengal Tiger), Maloney also reviewed a Bing Crosby movie with a host of singing cowboys, Rhythm on the Range, and a “consistently funny” film with an “unpromising name,” We Went to College…
COWBOY CROSBY…Clockwise from top left: Bing Crosby portrayed a traveling cowboy in love with a rich girl (Frances Farmer) in Rhythm on the Range;Louis Prima, Martha Raye (in her film debut), and Bob Burns performed in the ensemble “I’m an Old Cowhand from the Rio Grande” along with Roy Rogers (uncredited and performing under his original stage name, Leonard Slye) and The Sons of the Pioneers; Una Merkel and Walter Abel in a lobby card image advertising We Went to College. (imdb.com)
Maloney also reviewed a horror-farce, The Devil Doll, featuring Lionel Barrymore as banker Paul Lavond. A brief synopsis: Framed by his three partners and imprisoned on Devil’s Island, Lavond escapes with a fellow inmate who introduces him to his wife, Malita. The couple demonstrate a process that shrinks animals and people to the size of dolls, which then can be animated by will power. Seeing the dolls as an opportunity for revenge on his former partners, Lavond disguises himself as an old woman and sends out the shrunken people to harm his enemies.
PLAYING WITH DOLLS…At left, Lionel Barrymore disguised as Madame Mandelip, preparing his demonic dollies for revenge in The Devil Doll; at right, Marcel (Henry B, Walthall) and his wife Malita (Raffaela Ottiano) with one of their shrunken people. (classic-monsters.com)MY, WHAT BIG TEETH YOU HAVE…At left, Tarzan star Maureen O’Sullivan portrayed Paul Lafond’s unsuspecting daughter—in this scene from The Devil Doll she doesn’t recognize her long-absent father, disguised as the kindly Paris toy shop owner Madame Mandelip; at right, Lionel Barrymore (dressed as Madame Mandelip) meeting with Devil Doll director Tod Browning, best known for his 1932 magnum opus, Freaks. (classic-monsters.com/moriareviews.com)
It seems there were few, if any, critics in the 1930s who didn’t like Mickey Mouse cartoons. These days we take animation for granted, but ninety years ago it was still something of a miracle, especially in color. Maloney noted the latest must-see Disney cartoon short, Donald and Pluto.
MARTYRDOM OF DONALD DUCK…Donald Duck was literally put through the wringer for our amusement in the 1936 short Donald and Pluto, one of the three installments of the Mickey Mouse series in which Mickey doesn’t appear as a character. Donald Duck was a fairly new Disney character in 1936, making his debut in 1934’s The Wise Little Hen. (disneyfandom.com)
* * *
Life Goes On
E.B. White mused about the increasing life expectancy at birth of the American male from 47 years in 1900 to 58 years in 1936 (a woman’s life expectancy was roughly 49/62, respectively). White (who would live 86 years) said he would spend his extra years collecting “haunting” signs, such as one on the Boston Post Road that read: Trucks Must Use Right Fork.
AND NO ELBOWS ON THE TABLE, EITHER…Trucker poses in front of his rig in 1936. (facebook.com)
* * *
Wartime Wardrobe
Beatrice Mathieu—the first and only Paris fashion correspondent for The New Yorker—sat in on Lois Long’s column to discuss the latest from The City of Light. Designers were soldiering on with their premieres despite the winds of war blowing from the east. Excerpts:
LIFE GOES ON…At left, a model shows off a “Carnival dress” by Madeleine Vionnet, 1936; a sidewalk café in Paris filled with fashionable folks, 1936. (godsandfoolishgrandeur.blogspot.com/reddit.com)
A note about Beatrice Mathieu: According to her 1976 New York Times obituary, “In an era when honest criticism in fashion writing was relatively rare, she blended humor with a kind of skepticism and honesty in writing that enhanced her reputation as a leader in the field…In 1928, when the young woman from Faribault, Minn., was making a living in Paris as a freelance writer, she received a cable from Harold Ross…asking her to do some work for him. She wired back: ‘What is The New Yorker?’ Mr. Ross replied at some length. She took the job.” Mathieu stopped writing her Paris column in 1936 but resumed after the end of World War II.
* * *
A Dose of Passos
Clifton Fadiman reviewed the latest book by John Dos Passos (1896– 1970), who is known for his pioneering works of nonlinear fiction and his U.S.A. trilogy, which he completed in 1936 with The Big Money. One of the major novelists of the post-World War I “lost generation,” he is widely praised today for his timeless insights into America’s inequalities (and was also highly regarded by contemporaries including William Faulkner). Fadiman, however wrote “A great writer he is not.” Excerpts:
HIS TIME WOULD COME…John Dos Passos on the cover of Time, Aug. 10, 1936. Dos Passos is admired today for showing how Americans respond to the chaos and inequalities of modern life. (time.com)
* * *
From Our Advertisers
We begin our advertising section with the Grace Line, which offered this inviting image (on the inside front cover) of nighttime swimming on the deck of one of its Santa liners, en route to South America and California…
…less inviting, it would seem at the time, would be a cruise to Germany aboard a Hamburg-America Line (HAPAG) ship—beginning in 1939, U.S. and British forces would seize nearly all of HAPAG’s fleet…
…the relatively new company Old Mr. Boston (founded in Boston in 1933, right as Prohibition ended) went big with this two-page color advertisement touting its line that included gin, rum, whiskey, and cordials…
…in the back of the book…Brown & Williamson launched its Viceroy brand in 1936 as the world’s first cork-tipped filter cigarette…at the bottom is a modest ad for Pilsner Urquell, a Czech brewer that produced the world’s first pale lager…it is still brewed in Pilsen (Czech Republic) under the ownership of Tokyo-based Asahi Group…
…Schaefer promoted their “light beer” in this rather spare advertisement…the “light” referred to its pale color, not to its calorie count…founded in New York City in 1842, Schaefer grew to be a top five brewer in America…today it is marketed by Pabst as a regional heritage brand…
…Dr. Seuss was still at it with his Flit ads…after rejections from nearly thirty publishers, in 1937 Seuss (aka Theodor Geisel) would publish his first book with Vanguard Press—And to Think That I Saw It on Mulberry Street…Seuss also illustrated ads for Schaefer beer, Esso gasoline, Holly Sugar, and General Electric, among others…
HONING A STYLE…A sampling of Dr. Seuss’s advertising art from the 1930s to the 1950s. (aoghs.org/UC San Diego/booksforgoatlings.weebly.com)
…R.J. Reynolds lined up another socialite endorsement for their Camel cigarettes…here they go to the West Coast, with a plug from Mrs. William J. Hollingsworth, Jr., aka Madeleine Ruth Piper…her marriage to Hollingsworth was over by 1937…she would marry three more times before her death in 1993…
SHE REALLY LIGHTS UP A ROOM…At left, undated photo of socialite Madeleine Ruth Piper (1916–1993), who was apparently telling the truth about her love of smoking; at right, the Victor Hugo Restaurant in Los Angeles (Beverly Hills), featured in the Camel ad. (findagrave.com/facebook.com)
…on to our illustrators and cartoonists, we begin with spots by Christina Malman…
…Helen Moore Sewell…
…Victor de Pauw…
and Aaron Sopher…
…there was another installment of Morris Bishop limericks illustrated by Richard Taylor…
…Ned Hilton’s lord of the manor took up rice farming…
…Alan Dunn showed us some devious domestic doings…
…and a complaint to the mayor…
…in contrast to Dunn’s style, the spare lines of Gardner Rea…
…Gregory d’Alessio prepared for Olympic glory…
…William Crawford Galbraith continued to plumb the creepy waters inhabited by impressionable young women and lecherous older men, in this case a woman’s personal physician…
…and Rea Irvin continued to explore historic moments in American industry…
…we close with Helen Hokinson, and some scandal brewing under a hair dryer…
Above: Margaret Mitchell poses with her award-winning novel, c. 1938. Mitchell won the National Book Award for Fiction for Most Distinguished Novel of 1936 and the Pulitzer Prize for Fiction in 1937. Gone With the Wind was the only novel she published in her lifetime. (britannica.com)
Margaret Mitchell’s 1936 novel Gone With the Wind and the 1939 film it inspired have both served as controversial reference points for cultural critics and scholars, particularly for the stereotypical and derogatory portrayals of African Americans in the 19th century South.
July 4, 1936 cover by Peter Arno.
Ninety years later the novel still proves divisive; it also remains one of America’s most-loved books. Worldwide, more than 30 million copies have been printed in the U.S. and abroad.
In 1936 the novel quickly rose to the top of fiction bestseller lists, and was generally well received by critics. Novelist and literary critic Louis Kronenberger (1904–1980), who sat in for Clifton Fadiman in The New Yorker’s book section, praised the novel for its “highfalutin absurdities,” calling it a “masterpiece of pure escapism.” Kronenberger wrote that Gone with the Wind provided “a kind of catharsis…of all the false sentiment and heady goo that even the austerest mind somehow accumulates and periodically needs to get rid of.” He correctly predicted that the novel would be “very feverishly discussed” once people found the time to read its thousand-plus pages. Excerpts:
GOO GONE…Clockwise, from top left: Reading Gone With the Wind will clear one’s “heady goo,” according to critic Louis Kronenberger; Margaret Mitchell (1900–1949) seated before a selection of Gone With the Wind translations; an example of a German version of the novel—Gone With the Wind was translated into at least forty different languages with eight hundred unique international printings. (azquotes.com/Atlanta Journal-Constitution/georgiaencyclopedia.org)IT HAS HOW MANY PAGES?!…Clark Gable, who portrayed Rhett Butler in the 1939 film adaptation of Gone with the Wind, has a look at Margaret Mitchell’s doorstop of a book. Mitchell was not involved in the screenplay or film production. (yahoo.com)
* * *
Tweet From Tinseltown
Apparently actress Mary Astor was a New Yorker reader, having read an E.B. White “Notes” column that mentioned his stained-glass hummingbird feeders.
FOR THE BIRDS…A New Yorker column by E.B. White inspired actress Mary Astor to feed Hollywood’s hummingbirds. (Wikipedia)
* * *
Going, Going, Gone
A “Talk of the Town” piece co-written by A. J. Liebling and Russell Maloney tracked down what remained of the Central Park Casino, which had been demolished under the orders of Parks Commissioner Robert Moses.
Moses hated former Mayor Jimmy Walker, and by association he hated Walker’s favorite haunt, the Central Park Casino. Despite pleas from preservationists to save the famous Art Deco supper club, which had been beautifully rebuilt by the late designerJoseph Urban, Moses moved as quickly as possible to demolish the building. Following a public auction, the iconic horseshoe-shaped bar and some interior fixtures were acquired by the Palisades Amusement Park in New Jersey and subsequently installed beside the park’s wave pool.
FROM GLITTER TO RUIN…Clockwise, from top left, the Central Park Casino on the evening of Sept.10, 1935; interior images of Joseph Urban’s elegant Art Deco designs; workers remove windows and interior fixtures as demolition commences in May 1936. (nycgovparks.com/centralpark.org/mcny.org)
* * *
Maddy Returns
It’s a shame that writer Maddy Vegtel is largely forgotten today. She wrote with great wit and verve, and was well known in the 1920s and 30s for her Vanity Fair profiles and for her articles about Holland, her native land. A contributor to The New Yorker from 1926 to 1956, she published this casual in July 4 issue.
* * *
Bad Men and Mad Men
The poet Ogden Nash shared his thoughts on the summer political convention season:
THE LORD’S ANOINTED…Ogden Nash (center) observed this belief in the political animal; at left and right, the Democratic and Republican nominees for president in 1936, Franklin D. Roosevelt and Alf Landon. (Wikimedia/poetryverse.com/Wikipedia)
* * *
At the Movies
Critic John Mosher was on board for MGM’s musical-drama disaster film San Francisco, which told the story of a saloon keeper, a singer, and a priest caught up in 1906 San Francisco earthquake.
SHAKING IN THEIR BOOTS…Clockwise, from top left: MGM poster for San Francisco touts the first-time pairing of Clark Gable and Jeanette MacDonald in a film; scene from the film featuring, from left, Gable, Jack Holt, Spencer Tracy and MacDonald; the film included stunning effects, including an earthquake montage sequence that interspersed scenes of wreckage with the faces of terrified victims; Gable assesses the carnage in a scene from the film. (imdb.com/kittypackard.wordpress.com)
Mosher offered a tongue-cheek assessment of Shirley Temple’s appearance in her latest film, The Poor Little Rich Girl, noting that “There’s not the slightest indication of aging in Miss Temple.” The child star was just shy of eight years old when she filmed the picture. As for the The White Angel, Mosher found the Florence Nightingale biopic—with Kay Francis in the title role—”a little schoolbookish [and] quite on the dull side.”
THAT YOUTHFUL GLOW…Top photo: Critic John Mosher found Shirley Temple still able to “delight her tremendous public” in The Poor Little Rich Girl—she is seen here with co-stars Jack Haley and Alice Faye; Below: Kay Francis and Ian Hunter in The White Angel, a film about Florence Nightingale’s pioneering work as a nurse during the Crimean War. (tcm.com)
* * *
From Our Advertisers
Sunscreen as we understand it today wasn’t available to New Yorkers in 1936, so they relied on zinc oxide and other mineral applications to avoid sunburns…however, Eugene Schueler, founder of L’Oréal, developed the first tanning oil with UV radiation-filtering properties in Europe in 1935 (active ingredient was benzyl salicylate), and later marketed it to the U.S. as Ambre Solaire…the brand is still sold today…
…Stage magazine continued to promote their 1911 throwback issue…
…the back cover belonged to Liggett & Myers, offering another romantic couple enjoying their Chesterfields…
…we open the cartoons with Richard Taylor, who felt the heat as summer took hold in the city…on July 4, 1936, the official high temperature in Central Park reached an unseasonably warm 93 degrees F (34 c), hitting 106 F (41C) five days later on July 9…that mark remains the city’s all-time absolute highest temperature…
…Otto Soglow’s spot art showed us how one well-heeled family escaped the hot city…
…while Susan Willard Flint offered a woodcut if a quiet cobbled street…
…Tom Holloway showed us how one posh kid delivered the Saturday Evening Post (Holloway was a cartoonist for the Post, contributing just two drawings to The New Yorker, both in 1936)…
…the woman’s expression says it all in this Helen Hokinson cartoon…
…George Price gave us a saleswoman who saw one two many pool floats…
…Gardner Rea drew up a vast estate for a man who (almost) had it all…
…Fritz Wilkinson did some deep sea swan diving…
…Gilbert Bundy found a clue at the gentleman’s club…
…Mary Petty went all out for the Fourth of July…
…and we close with Peter Arno, and the miracle of birth…
Above: Rochelle Hudson and W.C. Fields in scene from Poppy. Fields reprised his vaudeville character Professor McGargle (from the hit 1923 stage revue of the same name), who learns about a million-dollar inheritance meant for a long-lost local heiress and concocts a plan to pass off his daughter, Poppy, as the true heiress. (Facebook.com)
Eighty years after his death W.C. Fields is still recognized as one of the America’s great comic geniuses. When he made a sound film version of his hit Broadway play, Poppy, in 1936, many thought it would be his last, since he suffered from a variety of ailments including a bad back and chronic lung congestion. Doubtless two quarts of liquor a day also had a few people wondering.
June 27, 1936 cover by Rea Irvin.
It would have been an appropriate, if premature ending to Field’s career, since it was the Poppy stage play that launched him into national stardom (along with the play’s first adaptation into film, the 1925 silent Sally of the Sawdust). The play and the silent film introduced audiences to the lovable snake oil salesman “Professor” Eustace McGargle, who returned in the 1936 film, “a slightly blurred affair” according to critic John Mosher.
THE PROFESSOR RETURNS…Clockwise, from top left: W.C. Fields and Carole Dempster in 1925’s Sally of the Sawdust, which was based on the stage play Poppy and was directed by D.W. Griffith; Fields as Professor Eustace McGargle and Rochelle Hudson as Poppy in 1936’s Poppy; Fields and Catherine Doucet, who portrayed Countess Maggi Tubbs DePuizzi.(filmforum.org/doctormacro.com/facebook.com)
The “blurred” performance by Fields (1880–1946), the result of his various ills, didn’t seem to affect most critics—the New York Times, for example, called the film “a glorious victory.” Remarkably, Fields would live another ten years and go on to star in such classics as 1940’s My Little Chickadee, (with Mae West), 1940’s The Bank Dick, and 1941’s Never Give a Sucker an Even Break.
HELLO FRIENDS…W.C. Fields chats with his close friend and Poppy director Eddie Sutherland, who was accompanied by writer Dorothy Parker during a visit to the set of Poppy. (Facebook.com)
Mosher also reviewed a “sad” picture about the tragic life of a Tyrolean sexton, Sins of Man, and the musical comedy Dancing Pirate, which he deemed even sadder because it was so terrible (Mosher walked out during the middle of the picture).
The origin of the music video? See reader comment at the end of the post.
FROM BELLS TO THE BOWERY…Jean Hersholt played a Tyrolian sexton with an American dream that goes awry in Sins of Man. (eBay.com)SEEING RED…Not even Technicolor could spare Dancing Pirate from John Mosher’s wrath. At left, Steffi Duna and Charles Collins in a dance scene; eighteen-year-old Rita Hayworth (right) appeared as an uncredited dancer in the film—here she poses in a publicity photo for 1936’s Human Cargos.(mediaplaynews.com/facebook.com)
* * *
All Aboard
In his “Notes and Comment,” E.B. White described a trip on a Boston & Main streamliner that traveled along a branch line. Lacking a turning loop, the train had to run in reverse for half of the round trip.
TWO-WAY TICKET…The Boston & Main streamlined Flying Yankee (seen here in 1938) would run both forward and backward when traveling along a branch line that lacked a turning loop. (Wikipedia)
* * *
Furies Al Fresco
On June 17, 1936 Rockefeller Center opened the Promenade Café in the plaza surrounding the Prometheus Fountain (later that year a temporary ice skating rink took the spot, now a permanent, iconic feature of the plaza). Writing for “The Talk of the Town,” E.B. White commented on the breezy dining experience he shared with wife, Katharine Sergeant White. Excerpt:
FIRE AND ICE…Patrons enjoy dining with the god of fire in the plaza beneath 30 Rock, circa 1970. The plaza is converted to an ice skating rink in the winter. (eBay.com)
The magazine’s next issue (July 4) advertised dinner, dancing and thirty-five cent cocktails at the Promenade Café…
* * *
From Our Advertisers
We open with a June Bride and hubby tanking up on some leaded gas before heading to Niagara Falls…
…opposite the Ethyl ad was this Simeon Braguin-illustrated spot for Bergdorf…
…the pacifists behind the World Peaceways ads pulled no punches when delivering their anti-war message…
…Budweiser continued its laborious series of ads that employed analogies and metaphors to promote its best-selling suds…
…recall the ad from the April 18 issue of The New Yorker, when the brewer used this disagreeable analogy to tout its “vacuum-cleansing” process…
…the Revere Copper and Brass company responded to the recent invention of canned beer with an invention of its own…the Tapster, an elegant nickel and brass pitcher with a built-in punch on the underside of the lid…just insert a can, push down on the lid, and pour…great for the yacht, or as a gift to some newlyweds…
The nickel-silver and brass “Tapster” is highly sought by collectors today. (americanhistory.si.edu)
…in contrast to Budweiser’s wordy ads (or to White Rock’s colorful ones), the folks at Hoffman advertised their products with just a few lines of black ink…
…Don Dickerman continued to promote his latest “Pirates Den” near Port Chester…note that among many other talents, Dickerman was also an artist…he illustrated the ads for all of his enterprises, including this one…
…John Hanrahan, publisher and editor of Stage theater magazine (and who also helped put The New Yorker on solid financial footing), set aside the August 1936 issue as a special edition, the “1911 Number,” a nostalgic, tongue-in-cheek look back to the founding of Stage’s predecessor, The Theatre Guild Magazine. The magazine marked its 25th anniversary by examining the striking differences between 1911 and 1936 in the world of theater as well as in fashion and cultural mores.
…here is the cover of that issue, featuring Billie Burke, a leading Broadway actress who would marry producer and impresario Florenz Ziegfeld Jr in 1914…she is still known today for her portrayal of Glinda the Good Witch of the North in 1939’s The Wizard of Oz…
(eBay.com)
…and Dr. Seuss was still at it, finding new and clever ways to deploy the insecticide Flit…
…the New York radio station WOR employed Otto Soglow to drum up some business for their ad department…WOR began broadcasting in early 1922, and is one of the oldest continuously operating radio stations in the U.S. (the three–letter call sign is characteristic of stations dating from the 1920s)…
…Soglow gives us a nice segue to our cartoonists and illustrators, beginning with a Susan Willard Flint woodcut…
…Alan Dunn contributed this spot drawing…
…as did Richard Taylor…
…Perry Barlow offered some sketches from the summer convention scene…
…Helen Hokinson considered the value of fortune-teller…
…Alain illustrated what dreams are made of, at least for one man…
…and what are friends for? Gardner Rea had an idea…
…Barbara Shermund offered a challenge at a dress shop…
…and Shermund again, with an enterprising commuter…
…just the facts ma’am, with Peter Arno in the court of law…
…Robert Day presented a construction conundrum…
…Rea Irvin took a child’s perspective of the wild world…
Above: Posters advertising The Country Doctor, a film featuring the Dionne Quintuplets as "The Wyatt Quintuplets." (Wikipedia/imdb.com)
The Dionne Quintuplets, famed as the first quintuplets known to have survived infancy, appeared in a motion picture before their second birthday—The Country Doctor—just one example of the many ways the girls were exploited by the province of Ontario, their doctor, their father, and the companies who used their images to sell everything from toys to toothpaste.
March 21, 1936 cover by Constantin Alajalov.
The Country Doctor was the first of three 20th Century Fox films featuring the toddlers as the “The Wyatt Quintuplets.” Actor Jean Hersholt played the country doctor (“Dr. John Luke”) in all three films, his character based on Allan Roy Dafoe, the Ontario obstetrician who successfully delivered the identical quints in 1934. It was a sign of the times that no one seemed too concerned about the children’s welfare—TheNew Yorker’s John Mosher was joined by his fellow critics in generally praising the film.
MARKETING MATERNITY…The Country Doctor was the first of three 20th Century Fox films featuring the Dionne Quintuplets. Clockwise, from top left: Slim Summerville, Jean Hersholt, and John Qualen in The Country Doctor; Ontario Premier Mitchell Hepburn with the quintuplets in 1934; a 1936 book based on the film; a 1937 ad for Karo Syrup, a major sponsor of the girls and Dr. Dafoe; an array of quintuplet-related toys included paper dolls and the much sought after Madame Alexander dolls. (Wikipedia/ebay.com/facebook.com/pbs.org)
The Dionne Quintuplets were used to endorse an array of products including Quaker Oats, Colgate toothpaste, Palmolive soap, and Lysol disinfectant. Dr. Dafoe became a wealthy man due to his association with the quintuplets, while the government of Ontario saw enormous tourism potential (the girls were made wards of the province ostensibly to protect them from exploitation). At the age of four months the quintuplets were moved from the farmhouse where they were born to a compound (“Quintland”) that featured an outdoor playground designed as a public observation area.
SURROUNDED BY RICHES…at left, Allen Roy DaFoe on a postcard with the Dionne Quintuplets; tourists consult sign for the next public showing of the “Quints.”(roadtripusa.com/facebook.com)CHA-CHING…Oliva Dionne, the quintuplets’ father, ran this souvenir and refreshment stand at Quintland, where the public flocked to view the girls playing. (montrealgazette.com)
The last surviving quintuplet, Annette, died on December 24, 2025, at the age of 91. Her sister Cécile died a few months earlier, also at age of 91.
John Mosher also reviewed Mae West’s latest film, Klondike Annie. Some critics regarded it as her finest film, despite heavy censorship and the outrage of “Decency people.”
GO WEST, WEST…Mae West portrayed a kept woman who murders her keeper in self-defense and escapes to Nome, Alaska in Klondike Annie. At left, West in a scene with Son Yong; at right, with Phillip Reed. (Pinterest)
* * *
St. Katharine
Robert Benchley found Katharine Cornell’s theatrical performance in Saint Joan to be “as fine as was expected.” An excerpt:
KNOWN QUANTITIES was how Robert Benchley described the talents of stage actress Katharine Cornell. At left, Cornell as Saint Joan; at right, Cornell (1893–1974) is perhaps best known in her role as Elizabeth Barrett in the 1931 Broadway production of The Barretts of Wimpole Street. (Wikipedia)
* * *
It Begins…
On March 7, 1936, 22,000 German army troops crossed a bridge over the Rhine River and entered the Rhineland, breaking the 1919 Treaty of Versailles, which mandated a demilitarized Rhineland to ensure French safety. Despite the violation, and the fact that the German army was still weak, France and Britain took no military action. E.B. White reported:
REOCCUPATION…On March 7, 1936, German Army troops crossed a bridge over the Rhine River and entered the Rhineland for the first time since the end of World War I. The lack of response from France and Great Britain no doubt emboldened Hitler to annex Austria and occupy Czechoslovakia in 1938. (iwm.org.uk)
Howard Brubaker, in his column “Of All Things,” also noted:
* * *
Some Pretty Things
“The Talk of the Town” paid a visit to the Museum for the Arts of Decoration at the Cooper Union and found many treasures within, including a unique circular elevator.
BRIDGE TO THE PAST…The Cooper Union’s Museum for the Arts of Decoration held many treasures, including (at bottom) an Italian birdcage fashioned to resemble the Rialto Bridge; at top, rooms filled with examples from the decorative arts. (cooperhewitt.org)
The “Talk” visit included a ride up a circa 1850s elevator shaft designed by inventor Peter Cooper four years before safety elevators even existed. The design was based on Cooper’s belief that the circular shape was the most efficient.
ROUND AND SOUND…At left, entrance to Peter Cooper’s circa 1850s round elevator and the elevator’s shaft at the Cooper Union Foundation Building. The round shaft remains a central feature of the building today, now housing a modern round elevator designed in 1972. (Cooper Union Library)
* * *
Commie Cutlery
American non-fiction writer Carl Carmer published the first part of a two-part essay on the revolutionary Oneida Community, which Carmer dubbed “a materially successful communist experiment…”
This polyamorous Christian utopia disbanded before the end of the 19th century and reemerged as a joint-stock company, Oneida Community Limited, which focused on making silverware. This brief excerpt is from the first paragraph.
COHABITING COMRADES…Oneida commune members gather on the lawn in front of the Community Mansion House in in Madison County, New York, circa 1860s. Members of the community practiced free love, women and men had equal freedom in sexual expression and commitment, and children were raised communally. (collectorsweekly.com)
* * *
From Our Advertisers
Yes, take a doctor’s advice, and put some leaded gas in your car, and into the air you breathe…
…R.J. Reynolds presented three women who exemplified the “society model” trend of the 1930s…well-known debs and socialites who provided an air of prestige to a brand…especially cigarettes…
…Lorillard Tobacco Company, on the other hand, stuck with pin-up artist George Petty to push their Old Golds…
…General Motors took out the middle spread to tout their low-priced luxury automobile, the La Salle…
…the convertible La Salle looked handsome, if not a bit brisk with the top down…
…American luxury carmaker Packard proudly displayed their twelve-cylinder luxury model, but reminded readers they could have a lesser model, the 120, for a price “in the $1,000 field”…
…a couple of one-column ads…Don Herold helped Hale’s move mattresses, while fashion columnist Alma Archer employed class anxiety to promote her new book, The Secrets of Smartness and the Art of Allure…
SMARTNESS AUTHORITY Alma Archer in 1937. Archer (1898–1988) wrote a widely read column for the New York Mirror that was syndicated in more than a thousand newspapers.
…if you have been following this blog, you’ll recall the ads with angry duchesses fuming over tomato juice and rich old men fondly recalling their countrified youth via canned corn niblets…well here is one robber baron who needed some niblets pronto to quiet his rage…maybe a snifter or two of brandy would have also helped…
…on to our cartoonists, James Thurber kicked things off on page two…
…the “Goings On” section concluded on page four with this drawing by Charles Addams…
…a couple more spot drawings from the issue by Christina Malman (left) and Richard Taylor…
…Al Frueh offered this interpretation of the players in End of Summer…
…and we have Thurber again, with a hard-to-miss distraction…
…William Steig continued to explore the varieties of “Holy Wedlock”…
…Leonard Dove gave us a golddigger stranded at sea…
…Gardner Rea put a captain of industry in a tight spot…
…Ned Hilton encountered a hairy challenge…
…Eli Garson demonstrated some remarkable foot dexterity…
…while Robert Day showed a lack of dexterity a construction site…
…Charles Addams revealed a materialist in the brotherhood…
…Peter Arno’s charwomen let a sleeping dog lie…
…and we close Garrett Price, and one perceptive lad…
Above: Photo of the Hoboken Four as they appeared on the "Amateur Hour with Major Bowes" in 1935. At center is "Major" Edward Bowes, and at right is Frank Sinatra. The other three members of the Hoboken Four were Frank Tamburro, Patty Prince and Jimmy Petro. (knkx.org)
Nearly seventy years before American Idol appeared on our TV screens, a hugely successful and influential talent show filled the airwaves from NBC’s radio studios at Rockefeller Center.
January 4, 1936 cover by Constantin Alajalov.
Millions tuned in each week to the Major Bowes Amateur Hour, which got its start in 1934 at radio station WHN before moving to NBC the following year. Created and hosted by “Major” Edward Bowes (1874–1946), Bowes would chat with contestants before listening to their performances, which could be cut short by the Major’s gong (see below). For his “A Reporter at Large” column, Morris Markey paid a visit to Bowes during evening auditions at the NBC studios. Excerpts:
THE GONG SHOW…At bottom right, Edward Bowes with the gong he used to abruptly end acts he deemed poor or inept—he abandoned the prop in 1936 after receiving thousands of letters from listeners who objected to the premature termination of acts (apparently the concept was a direct inspiration for Chuck Barris’s 1970s TV program, The Gong Show). At left, a July 1936 Women’s Home Companion advertisement from the show’s sponsor, Chase & Sanborn. The ads highlighted the rags-to-riches stories of the more successful contestants. (eBay.com/Wikipedia)
Markey ended his piece noting the reality of the many contestants who, unlike Frank Sinatra, would not go on to successful entertainment careers.
STARMAKER…Clockwise, from left: Major Edward Bowes and returning Amateur Hour performer Frank Sinatra in 1943; in 1935 eleven-year-old Maria Callas performed the Madama Butterfly aria “Un bel dì vedremo,” on the Amateur Hour; actor/baritone Robert Merrill performed on the show in 1936. (winnetoba.com/mariacallasestate.com/Wikipedia)
* * *
Fleeing the Limelight
In December 1935 Charles and Anne Morrow Lindbergh secretly boarded a ship in New York and headed to England, seeking to escape the media frenzy that followed their son’s kidnapping and the subsequent trial. Thanks to connections through Anne’s family, they were able to move into a secluded estate in the Kent countryside. In his “Notes and Comment,” E.B. White explained:
HIDEOUT…From 1936 to 1938 Charles and Anne Morrow Lindbergh lived in a secluded English estate called “Long Barn.” The estate in County Kent was owned by a friend of Anne’s family. (waverlyhs.weebly.com)NOT HIS FINEST HOUR…In July 1936 Luftwaffe commander Hermann Goering (right) presented the Sword of Honor of the German Air Force to Charles Lindbergh during a visit to Berlin. Anne Morrow Lindbergh is to the far left. Goering would also present Lindbergh with a high-ranking Nazi-era civilian medal, the Service Cross of the German Eagle, during a 1938 visit. Anne presciently referred to the medal as “the albatross.” (Library of Congress)
According to White, Mayor Fiorello La Guardia cited lax police control of the media in the case of the fleeing Lindberghs. In turn, White attempted to explain the unique temperaments of Irish police officers.
GIVE US A BREAK…E.B. White noted the courage and wisdom of Irish cops, but also found their lassitude “almost theatrical.” Pictured above is Irish immigrant Patrick Leddy, who joined the NYPD in 1910 and remained on the force for more than thirty-five years. (Courtesy of Margaret Fitzpatrick Leddy via nyirishhistory.us)
A final note on the Lindberghs from Howard Brubaker, a snippet from his “Of All Things” column.
* * *
Italian Swashbuckler
The Italian fencer Aldo Naldi (1899-1965) won three gold medals and one silver at the 1920 Olympics before turning professional. According to West Coast Fencing, Aldo traveled Europe like a prizefighter, “competing in well-attended matches for cash purses…in a world of travel, glamour, drinking, womanizing, gambling and fencing, Aldo Nadi reigned supreme, going nearly eight years without a defeat.” “The Talk of the Town” was on hand for his American debut. Excerpts:
EN GARDE!…During the interwar years Aldo Nadi reigned supreme, going nearly eight years without a defeat. (dennishollingsworth.us)
“Talk” also examined the fuss being made over the Great Chalice of Antioch, which was on display at the Brooklyn Museum. Excerpts:
COULD IT BE?…Claimed to have been found in Antioch around 1900, this chalice’s plain silver bowl was ambitiously identified by some as the Holy Grail, the cup used by Christ at the Last Supper. It is displayed with the Metropolitan Museum’s Byzantium collection. (metmuseum.org)
* * *
Year, Schmear
To mark the New Year, Arthur Guiterman offered up one his humorous poems…
…Guiterman (1871–1943) was an early contributor to The New Yorker—the magazine’s very first issue, Feb. 21, 1925, featured the first installment of Guiterman’s recurring “Lyrics from the Pekinese,” which ran through the first eleven issues.
MEOW…Arthur Guiterman’s “Lyrics from the Pekinese,” featured in the first issue of The New Yorker. At right, Guiterman in an undated photo. (Library of Congress)
* * *
Before He Was Spooky
Robert Benchley’s review of the stage began on a bright note with Victoria Regina, which starred Vincent Price as Prince Albert and Helen Hayes as Queen Victoria. Benchley praised the realism Price and Hayes lent to the production. Excerpts:
A MATCH MADE ON BROADWAY…The 24-year-old Vincent Price and the 35-year-old Helen Hayes portrayed Prince Albert and Queen Victoria in Victoria Regina, which ran for 203 performances at the Broadhurst Theatre. Robert Benchley thought their casting was ideal. (Pinterest)
Benchley also sat through George White’s latest Scandals revue, finding it similar to White’s older shows—beautiful showgirls, various singers and dancers, and assorted comedians—with Bert Lahr shining above it all.
IT SEEMED LIKE OLD TIMES to Robert Benchley as he took in the latest edition of George White’sScandals. Bert Lahr (left) was among the headliners for the 1936 revue, which ran for 110 performances at the New Amsterdam Theatre before taking to the road. (Wikipedia/Playbill.com)
* * *
At the Movies
John Mosher had a busy week at the movies, finding “considerable pleasure” in the screen adaptation of Eugene O’Neill’sAh Wilderness!…
MILLER TIME…The Miller family attends a commencement ceremony that helps kick off the action in Ah Wilderness! From left, Aline MacMahon, Mickey Rooney, Spring Byington, and Bonita Granville. (IMDB)
Mosher also looked at films featuring leading actresses of the day—Barbara Stanwyck in Annie Oakley, Bette Davis in Dangerous, and Claudette Colbert in The Bride Comes Home.
A TRIO OF TALENTS…Clockwise, from top left, Claudette Colbert had her hands full with Robert Young and Fred MacMurray in The Bride Comes Home; Barbara Stanwyck took aim in Annie Oakley; and Bette Davis portrayed a down-and-out actress with trouble on her mind in Dangerous. For her performance, Davis won the Academy Award for Best Actress. (laurasmiscmusings.blogspot.com/girlswithguns.org/vanguardofhollywood.com )
* * *
Gaming the Games
In her “Paris Letter,” Janet Flanner noted the preparations for the Fourth Olympic Winter games to be held in Garmisch-Partenkirchen, Germany.
WINTER HAS ARRIVED…Adolf Hitler and his fellow Nazi thugs brought a certain chill to the 1936 Winter Games in Garmisch-Partenkirchen. Garmisch and Partenkirchen were separate communities until Hitlerforced them to merge in anticipation of the games. (arolsen-archives.org)
* * *
From Our Advertisers
From 1933 to 1939, Macy’s hosted a series of unique design exhibitions under the title “Forward House” that showcased contemporary furniture, decor, and architectural ideas…
…for reference, here is another “Forward House” advertisement from the February 1936 House & Garden magazine…
…the folks at Robbins Island Oysters employed the legend of Giacomo Casanova to market their tasty little rocks…apparently Casanova claimed that he consumed more than fifty oysters each morning to sustain his amorous adventures…
…with the holidays over, the number of ads decreased significantly, leaving readers with a mere sixty pages—less than the half the length of the fat pre-Christmas editions…the theme in the Jan. 4 issue was travel to warmer climes, these examples culled from several back of the book pages…
…the end of the holiday season did not stop tobacco companies from taking out lavish full-page advertisements targeting women smokers, this one gracing the back cover…note the implied medical endorsement at the bottom…
…we clear the air and move on to our cartoonists, beginning with spot drawings by D. Krán…
…and Christina Malman…
…one of Helen Hokinson’s girls sought an impromptu parking lesson…
…while another welcomed winter with her furry charges…
…Whitney Darrow Jr gave us a full-service information booth…
…Mary Petty illustrated a dowager with simple tastes…
…Gardner Rea was confounded at the hat check…
…Carl Rose offered up another example of rugged individualism…
…Alan Dunn served up a unique language challenge…
…Robert Day stood tall at a basketball game…
…William Crawford Galbraith was horsing around…
…Alain looked crosseyed at a store closing…
…and we close with Barbara Shermund, who sized up things at a hat shop…
We mark the July 4 weekend with a lighter edition of A New Yorker State of Mind…
July 6, 1935 cover by William Steig, a contributor to The New Yorker from 1930 to 2003, including more than 2,600 drawings and 117 covers.
…and see what many New Yorkers were doing on that holiday ninety years ago…
TOGETHERNESS…New Yorkers celebrate the Fourth of July on a Coney Island beach, circa 1935. (coneyislandhistory.org)
Let’s look at some of the advertisements from the July 6 issue, beginning with this alarming image that greeted readers on the inside front cover…
…Goodyear continued its series of safety-minded advertisements (this one on the inside back cover) that played on the fears of parents with driving-age children…strange how no one then considered other hazards such as the hard steel dash, or worse, the steering column that often impaled drivers…also, is that how they taught folks to hold a steering wheel in the 1930s?…
…no stylish models, debutantes or famous athletes for the makers of Chesterfields, at least not in this back page ad which equated their cigarette papers (and by association, the cigarettes themselves) with wholesome milk and pure mountain water…
…we kick off the cartoons with Robert Day, who took to the roads with a touch of modernism…
…Gardner Rea topped off the calendar section with a nod to fireworks safety…
…known more for his New Yorker covers, Constantin Alajalov reflected on a visit to the Met…
…Ned Hilton was tied up on the phone…
…Fritz Wilkinson had one musician ready to play a different tune…
…James Thurber was up in arms…
…George Price found something fishy with two fishermen…
…and Price again, with the latest advances in personal hygiene…
…Rea Irvin gave us an early taste of Halloween…
…Barbara Shermund found some frank advice at the beauty counter…
Above: W.C. Fields was a well-known juggler and vaudeville performer decades before he became even more famous in the movies of the 1930s.
William Claude Dukenfield was a vaudeville juggler who distinguished himself from other “tramp acts” by adding sarcastic asides to his routines. Internationally known for his juggling skills, by the turn of the century the man who billed himself as “The Eccentric Juggler” would become much better known by another name: W.C. Fields.
Feb. 2, 1935 cover by Roger Duvoisin.
In the first of a three-part profile, Alva Johnston pondered the secret behind Fields’ genius, an “inborn nonchalance” that he considered “the rarest of gifts.” Johnston surmised that some of that genius derived from the volatile relationship Fields had with his father, and the street-smarts he gained as a runaway at age eleven. It is no surprise, however, that these childhood stories of hardship were significantly embellished by the great wit himself.
A STAR IS FORMED…Clockwise, from top left, W.C. Fields in his youth; Fields was an internationally known juggler, seen here in his vaudeville days in the early 1900s; Fields made his screen debut in 1915, seen here in his second film, Pool Sharks (1915); Fields with Carol Dempster in Sally of the Sawdust, a 1925 silent comedy film directed by D. W. Griffith. (Pinterest/YouTube)
Johnston also described Fields’ acting style and demeanor, noting that the actor’s asides were likely inspired by his mother, Kate Spangler Felton, who was known for her doorstep witticisms.
NINETEEN THIRTY-FIVE WAS A GOOD YEAR for W.C. Fields, who starred in It’s a Gift (right), released the previous December, and in the 1935 screen adaptation of Charles Dickens’sDavid Copperfield, as the character Wilkins Micawber. (MGM/IMDB)
* * *
Macabre Diversions
In the days before television and the internet, folks got their dose of the sensational and macabre from the tabloids, or, on occasion, in real life. Before crime or accident scene investigations became more sophisticated, it was not uncommon for crowds to mob grisly death scenes, including the car containing the bullet-riddled bodies of notorious bank robbers Bonnie Parker and Clyde Barrow. Their Ford automobile, pocked with 112 bullet holes, became a popular traveling attraction at fairs, amusement parks, and, in February 1935, at a car dealer’s showroom in Missouri. E.B. White explained:
BEFORE THE INTERNET, folks got their ghoulish thrills by rubbernecking at famous crime scenes. At left, a crowd gathers around the bullet-riddled car belonging to Bonnie and Clyde. According to one account, at the scene of the police ambush on Louisiana State Highway 154, nearly everyone collected souvenirs including shell casings and bloody pieces of clothing from Bonnie and Clyde. One man even tried to collect Clyde’s left ear with a pocket knife; at right, unidentified man standing next to the “death car.” (KXAN/unt.edu)
* * *
Saar Kraut
Janet Flanner mused on the recent plebiscite in the Saarland, which following World War I was seized from Germany and placed under the governance of a League of Nations commission. Much to the dismay of the French, the majority German population voted to return the Saar region to Germany, and its Nazi leadership.
* * *
Over the Rainbow
In a previous column, Lois Long took aim at the Rockefeller Center’s new Rainbow Room, dismissing it as a tourist trap filled with interminable strains of organ music. In her latest column, Long retracted some of that vitriol, finding the entertainment (and, one supposes, the food) more to her liking.
THE ‘INCORRIGIBLE’ Beatrice Lillie (left) delighted Lois Long and audiences in the Rainbow Room on the 65th floor of Rockefeller Center; at right, ballroom dancers Lydia and Joresco take to the floor in the then newly opened Rainbow Room, 1934. (Pinterest/#rainbowroomnyc)
* * *
From Our Advertisers
As Lois Long mentioned in “Tables for Two,” British actress and singer Beatrice Lillie was appearing at in the Rainbow Room on the 65th floor of Rockefeller Center; according to the ad below, also featured were ballroom dancers Lydia and Joresco and bandleader Jolly Corburn…
…at first I though this was Alfred Lunt and Lynn Fontanne shilling for Luckies, but the resemblance isn’t quite there, plus I’m not aware of the Broadway legends ever endorsing any product, let alone cigarettes…
…the folks at Hormel continued to feature notable Frenchmen who were known to enjoy French onion soup, although this particular image doesn’t do much for one’s appetite…
…the Bermuda Trade Development Board continued to feature colorful ads that enticed New Yorkers away from the late winter blahs…
…this ad for Schaefer is a bit odd…I guess the artist wanted to suggest a handbill, and therefore tilted the image it at an angle, unsuccessfully, one might add…
…The Theatre Guild once again called upon the talents of James Thurber to advertise their latest production…
…which segues into our cartoons, with Thurber once more…
…Al Frueh did his part to promote the stage with this illustration for the theatre section…
…Otto Soglow offered his spin on pairs figure skating…
…Gardner Rea explored the world of art appreciation…
…Helen Hokinson aptly supplied this cartoon for Lois Long’s fashion column…
…Whitney Darrow Jr. showed us the consequences of classified advertising…
…Barbara Shermund clued us in on the latest gossip…
…and we close with Peter Arno, and one butcher’s cold greeting…
Above: Manhattan auto dealer's window display promoting the 1935 Auburn's appearance at the New York Automobile Show. (Detroit Public Library)
Manhattan’s first big event of 1935 was the annual automobile show at the Grand Central Palace, where New Yorkers chased away the winter blues (and the lingering Depression) in a dreamscape crammed with gleaming new cars.
January 5, 1935 cover by Rea Irvin.
The exhibition included mostly domestic models with wider bodies and, in the case of Chrysler, a dialing back of a radical, streamlined design that was too advanced for American tastes in the 1930s.
CROWD SOURCING…New Yorker correspondent “Speed” observed that the Grand Central Palace was so crowded with new cars that “you can’t get down on your hands and knees to inspect the latest springing systems.” (forums.aaca.org)SAFE ROOM…This Ford dealer postcard touted safety, durability and roominess rather than style to market a V-8 sedan to Depression-strapped car buyers. (Pinterest)BACK TO BASICS…The DeSoto display showcased more traditional designs (top) after the disappointing debut of the 1934 Airflow. Below, three foreign makes were on display, including Great Britain’s sporty MG Midget. (forums.aaca.org)
It is no surprise that E.B. White was once again disappointed with new line of cars, still preferring the boxy Model T to the lower-slung streamlined models. That distaste extended to the new taxi cabs hitting the streets of Manhattan, where White saw absolutely no need for wind resistance. An excerpt from his “Notes and Comment:”
IF IT AIN’T BROKE…E.B. White preferred to old Yellow Taxis (seen at top, circa 1932), to the new streamlined Model Y Checker Cabs that were introduced to the streets of Manhattan in 1935. (Metropolitan Museum of Art/Pinterest)
* * *
Elsewhere, The New Yorker added a new twist to its “Profile” section by featuring an illustration derived from a drawing by Pablo Picasso…
* * *
From Our Advertisers
The New Yorker’s advertising department padded its revenue from the Christmas season with a slew of ads from automobile companies touting the wonders of their latest models, which were on display at the New York Auto Show…former makers of horse-drawn carriage bodies, the Fisher brothers (Fred and Charles) began making bodies for automobiles in 1908, and the company was later incorporated as part of General Motors…as noted earlier, safety and durability (rather than style) were the calling cards of many automakers during the Depression…
…as is also evidenced here in this ad from Plymouth, part of a continuing series that touted the crash-worthiness of their sedan…
…Plymouth’s parent company Chrysler, still stinging from the lack of consumer interest in their boldly aerodynamic Airflow (introduced in 1934), made modifications to the Airflow’s body, replacing the bold “waterfall” grille with a more traditional peaked unit…the company also offered an even more traditional “Airstream” model that outsold the Airflow 4 to 1…
Consumers in 1934 found the Chrysler Airflow’s bold design (left) too advanced for the times, so Chrysler responded by making the grille on the 1935 model (right) a bit more traditional. That didn’t help sales, either.
…luxury car maker Packard addressed the challenges of the Depression by introducing a low-priced car (under $1,000) named the 102…it was teased here on the first page of a three-page ad…
…that provided some answers to a “flood” of questions the folks at Packard claimed they had received from across the country and around the world…
…but the ad kept readers in suspense about the car’s actual cost, which was to be announced during Lawrence Tibbett’s NBC radio program…
…Hupmobile was still hanging in there with the innovative, Raymond Loewy-designed Model J, but behind the scenes the company, already beset with sagging sales, was fighting a hostile takeover and would stop making cars altogether by 1938…
…Auburn was also on its last legs, its cars known more for being fast, good-looking and expensive rather for being than safe and economical…although the supercharged Speedster shows here would become a legend in automotive history, and although Auburn began selling more affordable models, the Depression had already taken its toll…
…other luxury brands, such as Cadillac, could survive because they were buoyed by the scale and largesse of a huge corporation, in this case General Motors…
…the folks at Hudson marketed their “Terraplane” with this cartoon ad that quite possibly was illustrated by Wesley Morse, who in 1953 would create the Bazooka Joe comic strip for Topps…
…only three foreign makes were displayed at the exhibition, including Bugatti, which promoted its type 57 in this modest ad placed by a local dealer…at prices ranging as high as $7,500 (nearly $170k today), it was a definitely not a car for the thrifty minded…
…some non-car ads included beachwear from Bonwit Teller…
…while Burdine’s offered men’s suits men that apparently could be worn comfortably while relaxing on the sand…
…besides the car companies, others who possessed the means to run full-page color ads included the makers of spirits…
…chewing gum…
…and, of course, cigarettes…
…on to our cartoons, we begin with a spot and a panel by James Thurber…
…Al Frueh, whom we haven’t seen in awhile, gave us an elaborate joke conjured up by some bored astronomers…
…Kemp Starrett looked in on an unlikely Packard customer…
…Perry Barlow predicted a hot time for these two young lads…
…and to close, Gardner Rea offered a cure for a New Year’s hangover…
A New Yorker State of Mind 