Frozen at 30 Rock

To call Lewis Mumford an architecture critic would do him a disservice. He was indeed an outspoken voice on New York’s changing skyline, informed by a keen understanding of history and aesthetics, but his criticisms were also those of a philosopher, a political commentator, a city planner, and an authority on matters concerning art, literature, society and culture.

June 20, 1931 cover by S. Liam Dunne.

The June 20, 1931 issue marks the entrance of Mumford (1895-1990) to our New Yorker story, and just in time to offer his perspectives on the Rockefeller Center project, which was about to commence.

THERE GOES THE NEIGHBORHOOD…This Midtown neighborhood was torn down shortly after the photo was taken to make room for the massive Rockefeller Center project. The view is from the corner of 6th Avenue and 51st Street looking to the southeast. One of the spires of St. Patrick’s is visible at far left, and the Chrysler Building can be glimpsed in the distant center. Lewis Mumford was no fan of giant skyscrapers or other “mega” building projects, and would have preferred something more on this smaller scale for Rockefeller Center. (Museum of the City of New York – MCNY)

The proposed project — then referred to as “Radio City” — received negative reviews from a number of critics, although the most pointed came from Mumford, who disliked “mega” building projects such as Rockefeller’s, labeling it as “weakly conceived, reckless, romantic chaos.”

RECKLESS, ROMANTIC CHAOS is how Lewis Mumford, left, described plans for Rockefeller Center. At right, the May 1931 issue of Popular Science featured the project’s plans. (Pinterest/Google Books)

Mumford’s Emersonian temperament favored simplicity, self-sufficiency and community; he believed skyscrapers and other “megamachines” were dehumanizing and even dishonest. In this next excerpt he poses a question about the so-called pragmatic “money men” behind the project: “Are the practical men practical?” We read on…

WELCOME TO CLOUDCUCKOOLAND…That was Mumford’s own term to describe plans for Rockefeller’s “Radio City.” An early rendering from 1928 (left) referred to the project as “Metropolitan Square,” and for a time it was slated to include a new Metropolitan Opera house.  Joseph Urban proposed this Fifth Avenue-facing design (right) in 1927, but plans were waylaid by the Great Depression. (ephemeralnewyork)
BLANK SLATE…With the site mostly cleared, construction commenced in the fall of 1931. This image is from December 16, 1931. (MCNY)

Mumford concluded that the opportunity to create a restful respite from the clamor of the city had been lost on the project, which just promised more “razzle-dazzle” and “incongruous jangle,” an interesting observation given that other New Yorker writers were generally dazzled by the skyscrapers and other gigantic projects that were rapidly erasing the old city.

True to his beliefs, Mumford lived a simple life in an old country house in Amenia, New York, a small town in the northern reaches of the Hudson Valley region.

FAR FROM THE RAZZLE-DAZZLE…Mumford house in Amenia, NY. (Wikipedia)

Historian Daniel Okrent, author of Great Fortune, The Epic of Rockefeller Center, notes that Mumford was eventually won over by Rockefeller Center in the end, calling it “a serene eyeful” and “the most exciting mass of buildings in the city.” I have to agree.

SERENE EYEFUL…Images of Rockefeller Center from 1939 (left) and 1935. (flickr.com/MCNY)

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Summertime Reads

A quick glance at the new books listed at the end of the New Yorker’s book review column shows us a nice variety of summertime diversions, including a book about Josef Stalin written before his Great Purge that murdered a million of his own citizens…then there was the memoir Blood on the Moon written by Jim Tully, “America’s most famous hobo author”…the book Life Among the Lowbrows by Eleanor Rowland Wembridge also caught my eye…I believe I’m almost set for the summer…

A STUDY IN CONTRASTS…Misfits and lowlifes peppered the books of both “hobo writer” Jim Tully (left) and psychologist Eleanor Rowland Wembridge, although from very different perspectives. While Wembridge took a more clinical approach to the underclasses, Tully used them for material in his hardscrabble stories. Guess which one ended up in Hollywood. (scpr.org/apadivisions.org)

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From Our Advertisers

The makers of Jantzen swimwear took a slightly risqué approach in advertising their latest women’s line…

…the owners of the Majestic, on the other hand, used snob appeal and a sense of heightened grandeur to promote their Central Park West apartments…

…advertisers of non-alcoholic drinks tried their best to capture the allure of cocktails, and I imagine much of their product was mixed with something a bit more interesting…

William Steig was hitting his stride as one of the newer cartoon contributors to the New Yorker

…with two of his entries featured in the June 20 issue…Steig would live 95 years and be productive throughout his life…nearly 60 years after these cartoons appeared in the New Yorker he would publish the children’s book Shrek!, the basis for the popular movie series…

…earlier in his career, Steig would also find fame for his series of Small Fry cartoons featuring children in adult situations, anticipating Charles Schulz’s Peanuts…this next cartoon, however, is not by Steig but by Alan Dunn, perhaps anticipating Steig…

Gardner Rea continued to explore the foibles of the well-heeled…

John Held Jr amused us with another of his rustic “woodcuts”…

Garrett Price shot the rapids with a hapless suitor…

…here is one the six cartoons Crawford Young contributed to the New Yorker in 1931-32, capturing a moment in which the chicken-egg question is largely moot…

…and another look into the leisure classes courtesy Barbara Shermund

…and we close the June 20 issue with James Thurber, who showed us a fellow who probably regretted his evening out…

…Thurber also brings into the next issue, June 27…

June 27, 1931 cover by Gardner Rea

…in which he recounted his adventures in bird-watching and the mating habits of crows…

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A Falling (Lone) Star

In her “Letter From Paris,” Janet Flanner reported that the allure of the “Queen of the Nightclubs,” Texas Guinan, did not extend to French shores, where among other things she ran afoul of labor laws that dissuaded non-citizens from working in France.

BEGINNING OF THE END…Associated with risqué entertainments in various speakeasies during the Roaring Twenties, the Great Depression prompted Texas Guinan to take to the road with her show. After attempting (and failing) to make a tour of Europe, she returned to the States for one final road trip. Above left, Guinan in the 1933 film Broadway Through a Keyhole, which would open just three days before her death. At right, headline from the Rochester Democrat and Chronicle trumpeting Guinan’s French debacle. (pre-code.com/

Upon her return to the States, Guinan took advantage of her well-publicized dismissal from France and launched the satirical revue Too Hot for Paris. This traveling show would also mark the beginning of the end for Guinan, who would contract amoebic dysentery during a run of the show at the Chicago World’s Fair. It would claim her life on Nov. 5, 1933, at age 49.

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They Put the Ping Into Pong

“They” being the Parker Brothers, who took umbrage at anyone who questioned their sole right to market genuine “Ping-Pong” balls. “The Talk of the Town” explained:

The “Talk” item ended with a little surprise about Mr. George Parker himself:

VINTAGE…A 1902 ping-pong set from Parker Brothers. (Worthpoint)

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From Our Advertisers

Some lovely color ads, including this message that paired playful porpoises with leaded gasoline…

…this ad was about color itself, and how Powers Reproduction Corporation could make your images pop…

…and another sad Prohibition-era ad from the makers of Budweiser, in this case, a non-alcoholic version that looks like the real thing…of course what is even sadder about this ad is the suggestion that plantation life was something one should fondly hearken back to…

…on to our cartoons, and another terrific illustration from Barbara Shermund

…and we have Otto Soglow’s Little King, who temporarily lost his crown…

…and another from Soglow, at the men’s store…

Carl Rose gave us a chap contemplating the burdens of a Guggenheim “genius” grant…

Peter Arno revealed that his Major had two left feet…

…and in anticipation of the Fourth of July, we end as we began, with Gardner Rea

Next Time: A Fourth to Remember…

 

 

The Short Life of Two-Gun Crowley

Harold Ross founded the New Yorker as a sophisticated humor magazine, so when events in the city or the world took a serious turn, the writers and editors did their best to maintain its waggish tone.

May 16, 1931 cover by Theodore Haupt.

After two cold-blooded killers engaged police in a heated gun battle from a West 91st Street rooming house, the May 16, 1931 “Talk of the Town” had this to say about the incident:

At right, a 1933 portrait of Portrait Of Edward Mulrooney, Police Commissioner of New York City, by Edward Steichen. (Conde Nast)

The New Yorker wasn’t alone in finding entertainment value in the gun battle. Safety standards were quite different in the 1930s, so as police exchanged heavy gunfire with 18-year-old Francis “Two Gun” Crowley, a crowd of 15,000 bystanders surrounded the scene, some just yards away from the action as the photo below attests:

THEY NEEDED SOCIAL DISTANCING HERE…On May 7, 1931, Francis “Two Gun” Crowley exchanged gunfire with police for nearly two hours from the fifth floor of a rooming house on West 91st Street. A force of 300 police fired an estimated 700 rounds at Crowley’s apartment while a crowd of 15,000 spectators surrounded the scene. Not sure why the police stood in a huddled mass beneath the window of the shooter. Strength in numbers, perhaps. (ephemeralnewyork.wordpress.com)

Another mention of the incident was in John Mosher’s film review column. He noted that the newsreel footage of the shoot-out was the best thing on the screen that week, and especially the moment when Crowley’s 16-year-old girlfriend Helen Walsh emerged from the building in the clutches of the police:

DON’T GET TOO COMFORTABLE…18-year-old Francis “Two Gun” Crowley (left) surrendered to police after suffering four gunshot wounds in the West 91st Street shootout, but would recover in time to be executed two months after his 19th birthday. At right, images from the newsreel show Crowley accomplice Fats Durringer being led away from the scene, along with Crowley’s girlfriend (bottom right), 16-year-old Helen Walsh. (Everett/YouTube)

By the end of the month Crowley was tried and convicted of the murder of a police officer, and his partner Fats Durringer was found guilty of brutally killing a dance hall hostess. Justice moved swiftly in those days, especially when the murder of a police officer was involved: On June 1, 1931 — just three weeks after the shoot-out with police — Crowley and Durringer were sentenced to death. Only six months would pass before Durringer took a seat in Sing Sing’s electric chair. Crowley would follow his accomplice a few weeks later. As for Helen Walsh, she was released after testifying against Crowley and Durringer.

SHORT LIFE FOR SHORT KILLER…The diminutive Francis “Two Gun”Crowley, top, left, developed a habit of carrying more than one gun at all times, hence the nickname. At right, Crowley with officials at Sing Sing, where both he and partner Fats Durringer would meet their end in the electric chair. Below left, Crowley’s 16-year-old girlfriend Helen Walsh. Crowley was barely 19 years old when he was executed on Jan. 21, 1932. Among his last words, he asked the warden for a rag to wipe off the electric chair before he took his seat. “I want to wipe off the chair after that rat sat in it,” Crowley said, referring to Durringer, who had been executed weeks earlier, on Dec. 10, 1931. His request was denied. (www.swordandscale.com)

One final mention of the incident came from Ralph Barton, who named Police Commissioner Ed Mulrooney his “Hero of the Week”…

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Sub Sandwich

In his “Reporter at Large” column, Morris Markey paid a visit to the Brooklyn Navy Yard where Sir Hubert Wilkins and his crew were busy preparing a narrow, cramped submarine dubbed Nautilus for a trip beneath the ice of the North Pole. Markey marveled at all of the complicated devices crammed into the vessel, but at the same time wondered why anyone would stake their life on “such flimsy things”…

TIGHT QUARTERS…The Nautilus was a refurbished O-class submarine built in 1916 for the U.S. Navy. Somehow a crew of 20 crammed into the thing. (amphilsoc.org)
The Nautilus was fitted with ice drills that would allow access to the surface of North Pole ice, as well as provide air to the crew and the vessel’s diesel engines. All this equipment was untested and unproven, since at the time submarines were not able to snorkel and had never broken through ice to reach fresh air. Click to enlarge. (Modern Mechanix)

Markey wasn’t alone in thinking such an expedition was preposterous, and from the very beginning it was beset by problems. On the very first day of preparations, March 23, 1931, a crew member fell overboard and drowned. The next day, Lady Suzanne Bennett Wilkins (Sir Hubert’s wife) christened the submarine with a bottle of ice water rather than Champagne, which was unavailable due to Prohibition.

More on this in another post, but suffice to say Sir Hubert did not succeed in this endeavor, and perhaps should have listened to the advice of the Icelandic American explorer Vilhjalmur Stefansson:

DRY DOCK…Christened with a bottle of ice water rather than Champagne thanks to Prohibition, the Nautilus expedition, led by Sir Hubert Wilkins (inset), had to overcome many obstacles to reach the North Pole, including untested equipment such as a conning tower (right) designed to drill through ice to allow crew members to reach the surface of polar ice. (amphilsoc.org)

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Bright Star on Broadway

In spring 1931 Dorothy Parker subbed as theatre critic for her friend, Robert Benchley, and was greeted with a remarkably mediocre (or worse) line-up of shows. When Benchley returned to his post, things didn’t get much better until Rhapsody in Black came along with its inspiring star, Ethel Waters.

WELCOME RELIEF…Robert Benchley wrote that singer Ethel Waters had a “chastening effect” on even “the meanest of songs.” (Playbill/Carter Magazine)

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Six – Love

Eighty years ago sportswriter John Tunis declared that the Davis Cup international tennis competition would likely come to an end due to expense and the erosion of amateur play. Well, we know the Davis Cup is still around, and one wonders if Tunis was getting a whiff of sour grapes, since the French had won the cup five years straight, and would win again in 1932.

JEU, SET ET MATCH!…Dubbed Les Quatre Mousquetaires (“The Four Musketeers”), the French team of Jacques Brugnon and Henri Cochet (top), Jean Borotra (bottom left), and René Lacoste (bottom right) led France to six straight Davis Cup wins, 1927–1932. (Wikipedia)

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Old Gloria

To be fair, Gloria Swanson was only 32 years old in 1931, but she was so deeply associated with the silent era that by the 1930s she seemed positively ancient (a status that she would brilliantly use to her advantage in 1950’s Sunset Boulevard).   Mosher offered this “meh” review of her latest work — only her second completely-sound film — Indiscreet.

WHERE’S THE DOOR?…Ben Lyon seems perplexed by Gloria Swanson’s attentions in this theatre lobby card promoting Indiscreet. At right, Swanson delivers her trademark laser stare. (IMDB)

And we move on to our advertisers, with this ad from Publix Theatres (owned by Paramount) promoting Indiscreet

…Southern Pacific used a theme (illustrated by Don Harold) to promote travel on their trains that wouldn’t fly today…

…I include this ad for the design, which seemed to have a little of everything…

…the makers of Camel cigarettes, however, reverted to a somewhat more homespun image, abandoning the stylish, euro-set illustrations of Carl “Eric” Erickson

…on to our cartoonists, we have this caricature of Max Steuer by Al Frueh, rendered for a two-part profile…Steuer is perhaps best known for his successful defense of the factory owners after the 1911 Triangle Shirtwaist Factory Fire, hmmmm…

Ralph Barton again, with his “Graphic Section”…

Garrett Price weighed the durability of modern decor…

Barbara Shermund looked at gardening challenges in the ‘burbs…

Perry Barlow gave us a glimpse of something perhaps inspired by a trip to Europe…

Richard Decker conjured a boat salesman with a loaded question…

…and we end with the great James Thurber, and a cartoon that might not pass muster today…

Next Time: Flying the Friendly Skies…

 

Age of Wonders

Despite the deepening economic depression, work continued apace on a number of large building projects that were transforming the Manhattan skyline, including the Empire State Building, which was being readied for its May grand opening.

March 14, 1931 cover by Rea Irvin.

Developers also looked to the future, including the Rockefeller family, who commissioned a massive project in Midtown — 14 buildings on 22 acres — that would be one of the greatest building projects in the Depression era…

SAY ‘CHEESE’…A group of dour-looking developers unveil an early model for Rockefeller Center, March, 1931. (drivingfordeco.com)

…so great that even E.B. White found the proposed Rockefeller Center difficult to fathom:

DECO DREAM…Conceptual rendering of the Rockefeller Center complex by architectural illustrator John C. Wenrich. (beyondarchitecturalillustration.blogspot.com)

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Star Power

The Depression years also offered lesser diversions, and there’s nothing like celebrity culture to distract one’s mind from daily woes. For our amusement, E.B. White offered up the recent nuptials of Olympic swimmer (and future Tarzan movie star) Johnny Weissmuller and Ziegfeld singer/showgirl Bobbe Arnst…

MONKEY’S UNCLE…Newlyweds Johnny Weissmuller and Bobbe Arnst pose for photographers in 1931. The marriage would last two years. In 1932 Weissmuller would appear in his first “Tarzan” movie, Tarzan the Ape Man, and after divorcing Arnst would marry four more times. (Pinterest)

…of course there’s no better place to find celebrities than Hollywood, where Marlene Dietrich was collecting good reviews for her latest film, Dishonored. The New Yorker’s John Mosher was absolutely gah gah over the German actress…

COME HITHER IF YOU DARE…Marlene Dietrich portrayed Agent X-27 in Josef Von Sternberg’s 1931 spy film Dishonored. (IMDB)

…if you preferred the stage to the screen, you could check out a show on Broadway, but if you were Dorothy Parker (subbing as theater critic for her pal Robert Benchley), you’d have trouble finding anything worth watching. Her latest review was something of a double-whammy: not only was the play a stinker, but it was written by one of Parker’s least-favorite authors, A. A. Milne

…AND MY MONEY BACK, TOO…

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Cinéma Vérité

However, Dorothy Parker could have found consolation in the fact that someone, somewhere, had it a lot worse. For example, the eight defendants in a Soviet show trial, filmed for the edification of the masses and as a warning to opponents of the Bolshevik Revolution. In this warm-up for the Great Terror to come, five of the eight were condemned to death after making what were obviously forced confessions. John Mosher had this to say about the real-life horror film:

PRELUDE TO MADNESS…Scenes from the Treason Trial of the Industrial Party of Moscow. Above, filming the proceedings; below, one of the accused scientists confessing his “crimes” against the state. (moderntimes.review/YouTube)

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End of the World, Part II

In my last post we saw how E. B. White mourned the end of the New York World newspaper in a lengthy “Notes and Comment” entry. By contrast, White’s colleague Morris Markey wasn’t shedding any tears for a newspaper he believed had seen its better days. Markey shared his observations in his March 14 “Reporter at Large” column…

AFRAID OF THE DENTIST? Murder suspect Arthur Warren Waite, a dentist from Grand Rapids, Michigan, appeared at Criminal Courts in New York City on May 22, 1916, to face double murder charges (he poisoned his in-laws). He was sent to the electric chair at Sing Sing on May 24, 1917. According to Morris Markey, the World’s coverage of the story was the newspaper’s swan song.(Criminal Encyclopedia)

…Markey described the newspaper’s final day with veteran rewrite man Martin Green quietly typing his last story amid the tears and wisecracks of reporters suddenly out of work…

LONG GONE…Veteran rewrite man Martin Green (inset) filed his last story for the New York World on Feb. 27, 1931. Above, the New York World building was located on Manhattan’s “Newspaper Row” near City Hall. Commissioned by the newspaper’s owner, Joseph Pulitzer, the 20-story building was the world’s tallest office building when in was completed in 1890. It was demolished in 1955 to make way for an expanded car ramp entrance to the Brooklyn Bridge. (New York Times/Library of Congress)

…the end of the World was also on the mind of Gardner Rea, who contributed this cartoon to the March 21 issue: 

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The State of Modern Man

Lois Long continued her “Doldrums” series by looking at the condition of bachelor life in the city, and like everything else among the younger generation she found it wanting. Lois was a ripe old 29 when she wrote this, but given how radically life had changed since the Roaring Twenties, a wide gulf now separated those days from the more somber Thirties. Note how Long, who embodied flapper life in her defunct “Tables for Two” column, described herself as a “modest, retiring type” who knew nothing about men. Around this time Long was preparing to divorce husband (and New Yorker cartoonist) Peter Arno after a brief, tempestuous marriage…

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From Our Advertisers

In those depressed days the makers of Buick automobiles decided to look to a brighter future, imaging how the boys of the present would be drivers of Buicks in the future…this kid probably ended up driving a tank or a Jeep rather than a Buick when 1942 rolled around…

Adele Morel also wanted you to think about the future, and how to hold off those inevitable wrinkles…note the message near the bottom: “Do you realize that a youthful appearance means happiness?”…

…I included this ad for River House because of its sumptuous detail…it rather resembles a 17th century European silk tapestry, and the people depicted look like they could be from that time as well…

…speaking of another age, we have this Murad ad by Rea Irvin, illustrating office behavior that was quite common in the 20th century…

…on a related note, in the cartoons E. McNerney illustrated a “Me Too” moment…

…when Otto Soglow published his first Little King strip in the June 7, 1930 issue, it caught the eye of Harold Ross (New Yorker founding editor), who asked Soglow to produce more. After building up an inventory over nearly 10 months, Ross finally published a second Little King strip, which you see below. The strip would become a hit, and would launch Soglow into cartoon stardom…

William Dwyer offered a dim view of a man’s stages of life in the first of two cartoons he contributed to the New Yorker

James Thurber shared tears with some sad sacks…

…in a few years Leonard Dove’s housewife would see her fears realized as another world war would loom on the horizon…

…and we end with Garrett Price, and an appreciation for fine art…

Next Time: Killer Queen…

 

 

 

 

Chaplin of the Jungle

In the 1920s and 30s the concept of the documentary film was still in its infancy, and beginning with the silent Nanook of the North (1922), the idea that a documentary and a drama were separate things was unknown to filmmakers.

Feb. 28, 1930 cover by Theodore Haupt.

What was known, however, was the box office appeal of films that explored unknown and exotic lands, like Ernest B. Schoedsack’s 1927 blockbuster Chang, which featured a mix of staged events as well as the actual slaughter of wild animals. Audiences (and most critics) seemed little troubled that these films were a mix of fact and fiction. It was a movie, after all, and movies followed a story arc, and they had drama, and sometimes comedy. And so when Schoedsack (1893-1979) introduced audiences to an orangutan named Rango, publicists described the simian star as the “Charlie Chaplin of the Jungle.” The New Yorker’s John Mosher found the performances of the various apes “astonishingly adept”…

MONKEY BUSINESS…Clockwise, from top left, the Iowa-born Ernest B. Schoedsack cut his filmmaking teeth as a producer/director of quasi-documentaries, beginning with 1925’s Grass, which followed a caravan from Angora to Persia; a young Sumatran boy, Bin, bonds with the orangutan Rango; promotional theater card for the film. (filmaffinity.com)
NOT SO CUDDLY…Two years after Rango, Ernest B. Schoedsack would co-produce and co-direct 1933’s King Kong, with Merian C. Cooper. (Britannica)

If interpretations of tropical life weren’t accurate in 1931, it wasn’t completely due to filmmakers taking dramatic license. Attitudes toward “exotic” lands and people commonly ranged from naively paternalistic to downright racist. In a letter to the New Yorker, Patrick T.L. Putnam (1904-1953) is decidedly of the former, portraying Congo pygmies as clever, amusing children who hoodwink unsuspecting “explorers”…

To Putnam’s credit, he showed a genuine interest (and respect) in the lives of tribal peoples, and particularly the Mbuti of the Congo’s Ituri Forest. He remained in the Congo for the rest of his life. This thumbnail is the only photo I could find of Putnam:

(geni.com)

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Big Bill Turns Pro

In first decades of the 20th century it was still widely believed that athletic competition should be for its own sake rather than as a means for making money, so many top stars competed as amateurs. Professional golf wasn’t established until 1916, and professional leagues in basketball and football first formed in the 1920s. Amateur status was especially prized in tennis — before the “Open Era” began in 1968, only amateurs were allowed to compete in Grand Slam tournaments.

Sports promoter C. C. Pyle established the first professional tennis tour in 1926 with American and French stars playing exhibition matches in front of paying audiences. According to the New Yorker’s John Tunis, many in the crowd were finely dressed, with men in top hats and women turned out in the latest high fashion.

America’s top draw was “Big Bill” Tilden, the world’s number one player from 1920 to 1925 and the first American to win Wimbledon. It caused quite a stir when Tilden went pro on Dec. 31, 1930. He barnstormed across the country,  playing one-night stands with a small group of professionals including the top Czech player Karel Koželuh. “The Talk of the Town” had this to say about the fledging game of professional tennis:

BARNSTORMERS…Bill Tilden (left) and Karel Koželuh toured America and Europe with a handful of other players in a series of exhibition matches in the fledgling professional tennis circuit. (Britannica/cyranos.ch)

In his sports column, John Tunis offered this description of the competitors:

NOW AND THEN…At left, you can still spot a few neckties at Wimbledon as the audience watches Roger Federer and Andy Roddick enter Centre Court in 2009; at right, Wimbledon crowd in 1925. (BBC/Vintage Every Day)

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Triple Tripe

Dorothy Parker continued to sub in the theater column for her friend Robert Benchley, who was traveling abroad. She found little to like on the Great White Way, including three forgettable plays she reviewed in the Feb. 28 issue:

Apparently audiences agreed with Parker’s assessment. The Gang’s All Here closed after just 23 performances, The Great Barrington, after just 16. And Heat Wave was not so hot, closing after a mere 15 performances.

NOT SO GREAT…Program for 1931’s The Great Barrington. It lasted 16 performances. (IBDB)

Parker once again closed the column with a plea to her dear friend:

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To Swash No More

In his “Notes and Comment,” E.B. White lamented the end of Douglas Fairbanks as the swashbuckler of the silents, and rejected the talkie version of the actor in Reaching for the Moon, a film in which Fairbanks portrayed Larry Day, a Wall Street millionaire who later loses his fortune in the 1929 stock market crash.

KEEP YOUR SHIRT ON, DOUG…From left, Douglas Fairbanks in the silent era’s The Thief of Bagdad (1924); Fairbanks on an ocean cruise with Bebe Daniels in Reaching for the Moon. The 47-year-old Fairbanks was still fit enough to pose shirtless, but E.B. White wasn’t having any of it. Despite his fit appearance, Fairbanks would die of a heart attack at the end of the decade. (IMDB)

The film today is perhaps best known for its sumptuous Art Deco sets…

…and for one of Bing Crosby’s earliest film appearances. Reaching for the Moon was originally intended to be a musical featuring numbers by Irving Berlin, however Berlin found director Edmund Goulding difficult to work with, so only one of the original five songs recorded for the film was used, “When the Folks High Up Do the Mean Low Down,” sung by Crosby. It was filmed late at night after he had completed his gig at the Cocoanut Grove.

SINGING WITH BA-BA-BEBE…A young Bing Crosby sings “When the Folks High Up Do the Mean Low Down” with Bebe Daniels in Reaching for the Moon. (IMDB)

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Modern Living

E.B. White also commented on the modern world’s reliance on electric appliances, a habit a mere decade in the making since the gadgets he lists below did not exist before the 1920s:

ELECTRIC SURGE…Prior to the 1920s none of these electric appliances existed. By 1931 many homes were dependent upon them — although many country houses would have to wait for the Rural Electrification Administration (1935) and other New Deal programs get electrical service. (Pinterest)

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From Our Advertisers

I’ve written before about Lux Toilet Soap’s celebrity-studded ad campaigns, but this two-page ad in the Feb. 28 issue caught my eye because it featured one of my favorite actresses, Jessie Royce Landis

…who appeared in two of my favorite films, both by Alfred Hitchcock: To Catch a Thief (1955) and North by Northwest (1959).

MATERNAL ROLES…Jessie Royce Landis usually played older than she was in real life. Clockwise, from top left, detail of Lux ad; Landis circa 1930; opposite Cary Grant in 1955’s To Catch a Thief; and again with Grant in 1959’s North by Northwest. In the latter film she played Grant’s mother, but in reality she was only seven years older than Grant. (IMDB)

…much of the Douglas Fairbanks/Bebe Daniels film Reaching for the Moon was set on a luxury ocean liner…if the stock market didn’t get you down, you could also afford to travel in style with the Empress of Britain

…or on one of the fine ships of the French Line fleet…

…the Imperial was one of the luxury cars that could get you to the docks…

…among the stranger ads to appear in the New Yorker was this one by the maker of clay plumbing fixtures…

…on to our cartoonists, Ralph Barton returned with this illustration for the theater section…

Rea Irvin brought us another of his two-page series cartoons…

Gardner Rea commented on the state of the art world…

Peter Arno peered in on an unfortunate infant…

Helen Hokinson gave us this exchange along a city street…

Garrett Price illustrated a tall order for a blues musician…

Kindl found clashing styles in the shoe department…

…and James Thurber returned with a prelude to his battle of the sexes…

Next Time: The End of the World…

And the Winner Is…

We lead off with a couple of winners from the Feb. 7, 1931 issue, beginning with a cover by Rea Irvin that takes measure of a lighter moment at the Westminster Kennel Club Dog Show.

Feb. 7, 1931 cover by Rea Irvin.

The 1930 Best of Show winner Pendley Calling of Blarney also took the top honor in 1931, giving the wire fox terrier back-to-back Westminster wins. Overall, terriers have dominated Westminster — wire fox terriers have won Best of Show 15 times, with Scottish terriers a distant second, with eight wins.

TOP DOG…Pendley Calling of Blarney won back-to-back crowns in 1930-31 at Westminster Kennel Club Dog Show at Madison Square Garden. The dog’s owner, John Grenville Bates, mercifully retired the pooch after the ’31 win. (Westminster Kennel Club)
STANDARD? ARE YOU KIDDING ME?…Standard poodle Siba won Best in Show at the 144th annual Westminster Kennel Club Dog Show on Feb. 11, 2020, at Madison Square Garden. (Reuters)

The other winner was Cimarron, the first film to receive more than six Academy Award nominations, winning three including Best Picture (then called Best Production). It was the first Western to win Best Picture, and it would be nearly 60 years until another Western, Dances with Wolves, would take the top honor.

HE LOST HIS SHIRT, TOO…

Despite some “sagging moments,” John Mosher mostly lavished praise on the film, which was showing at the Globe Theatre:

THAT’S NO WELCOME WAGON…Clockwise, from top left, Yancey and Sabra Cravat (Richard Dix and Irene Dunn) join the 1889 Oklahoma Land Rush with their son, Cim (Junior Johnston); a less-than-friendly greeting at a boomer town; wagons line up for the big land grab; a young prostitute, Dixie Lee (Estelle Taylor), outwits Yancey for a piece of prime property. (IMDB)
OH DEAR, THERE’S THAT LOOK AGAIN…Yancey (Richard Dix) takes it upon himself to establish order in the boomer town of Osage. On the bed are Yancey’s son, Cim (Junior Johnston) and wife Sabra (Irene Dunn). (IMDB)

 *  *  *

Handy Painter

It is hard to imagine the struggles of one-handed painter José Clemente Orozco (1883-1949), who despite his handicap was able to complete huge murals in true fresco style (paint applied quickly on fresh, wet plaster), including five socially-themed frescoes at the Joseph Urban-designed New School. The murals included controversial depictions of Lenin and Stalin, but it wasn’t until the 1950s — during the McCarthy era — that school officials felt compelled to cover the images with a curtain. More protests followed, this time from faculty and students, and the curtains fell along with Joe McCarthy. “The Talk of the Town” looked in on the artist at work:

HE LOOKS FAMILIAR…José Clemente Orozco’s “The Struggle in The Occident”, 1930-1931, one of five frescoes at the New School. (Pinterest)

 *  *  *

Prescience of Mind

News reporter and author Elmer Davis submitted this humorous piece to the New Yorker doubtless thinking how preposterous, and therefore humorous, the following notion would be (a brief excerpt):

 *  *  *

Funny Cigarettes

In the early years of broadcast radio (and later TV) tobacco companies rightly saw a huge gold mine in radio show sponsorships. So when CBS radio executives accepted a sponsorship from Lorillard (the makers of Old Gold), they realized they had a challenge on their hands. “Talk” explained:

COUGH ME A MELODY…The makers of Old Gold cigarettes had CBS in their clutches in this September 1933 ad featuring bandleader Fred Waring and singer Babsie. (period paper.com)

…The above “Talk of the Town” item referred to the famous Murad ads illustrated by the New Yorker’s own Rea Irvin

…while other advertisers were scaling back a bit due to the Depression, lovely full-color ads continued to flow from tobacco companies (and oil companies)…

…Pierce-Arrow was also known for its sumptuous ads, but they wouldn’t save the luxury car maker from going under by the mid-1930s…

…Some less expensive black and white ads, such as this hand-lettered ad from Stein & Blaine, could be quite charming…

…speaking of charm, this ad from Arthur Murray could have used a little of it…note the stern visage of the woman, described as “typical of Arthur Murray’s staff of expert teachers”…

…on to our Feb. 7 cartoons, we have one of Peter Arno’s stock characters, the Sugar Daddy, in an awkward moment at a costume party…

…Arno’s party looked a lot more lively than this affair, illustrated by William Crawford Galbraith...

…and Carl Rose gave us this pair, who seem to having the best time of all…

Mary Petty eavesdropped on a guileless young woman…

…and Gardner Rea paid a visit to the Met…

 *  *  *

On to our Feb. 14 issue, and Gardner Rea once more…

Feb. 14, 1931 cover by Gardner Rea.

The Feb. 14 issue featured a profile of actress Katharine Cornell (1893-1974), written by cultural critic Gilbert Seldes. The caricature of Cornell is by Al Frueh. Excerpts:

Promotional photograph of Katharine Cornell as Elizabeth Barrett in the original 1931 Broadway production of The Barretts of Wimpole Street. It was her most famous role(Theatre Magazine, March 1931)

Cornell is considered one of the greatest actors of American theater, known for her eloquence and romantic stage presence. Seldes concluded:

 *  *  *

Strange Bedfellows

In his column “Of All Things,” Howard Brubaker referred to an exchange between American capitalists and Soviet Russians that resulted in the rapid industrialization of the Soviet Union. That actual story behind this effort is pretty amazing.

 *  *  *

Sneak Peek

Film critic John Mosher was so excited about Charlie Chaplin’s latest film that he offered this teaser to readers…

 *  *  *

From Our Advertisers

We have this ad from the developers of the Empire State Building, which was being readied for a May 1931 opening…

…the Empire State Building was erected on the site of the old Waldorf-Astoria Hotel. The new Waldorf-Astoria, also completed in 1931, was located more than 15 blocks away from its original site. Both the Empire State Building and the Waldorf Astoria would become Art Deco landmarks, and both shared the distinction of holding world records: the Empire State was the world’s tallest building (a record it would keep until 1970), and the Waldorf would claim the title of the world’s tallest hotel (until 1963)…

…on to our cartoonists, we have Ralph Barton contributing one of his last illustrations to the theater review section…

Richard Decker references a recent change in New York telephone numbers with this prison scene…

…Decker was referring to this bit of news, here interpreted by E.B. White in his Feb. 14 “Notes and Comment.”

James Thurber returned with his second-ever stand-alone cartoon for the New Yorker

Garrett Price mined a theme that would become common in New Yorker cartoons: the tycoon vs. meek employee…

Nancy Fay gave us a glimpse of the seamier side of family life…

R. Van Buren goes even darker with this entry…

…and we end on a high note, with Alan Dunn

Next Time: Super Tramp…

Wickersham Sham

Introduce the topic of the Wickersham Commission at your next dinner party and you will most likely be answered with a puzzled silence.

January 31, 1931 cover by Constantin Alajalov.

However, in January 1931 it was THE topic of the month, especially among New Yorkers keen to see the end of Prohibition, which was the focus of the commission.

Established by President Herbert Hoover, the 11-member Wickersham Commission (officially, the National Commission on Law Observance and Enforcement) was not seeking to repeal the 18th Amendment, but rather to examine the criminal justice system under Prohibition, everything from police brutality and graft to the rapid rise of organized crime.

SOBER UNDERTAKING…George Wickersham was featured on Time’s Feb. 2, 1931 cover for his leadership on the National Commission on Law Observance and Enforcement, better known as the Wickersham Commission. (Time)

To the chagrin of many New Yorkers, the report (released on Jan. 7, 1931) called for even more aggressive enforcement of anti-alcohol laws.

This caused such a stir that the New Yorker dedicated the entire first page of “The Talk of the Town” to a satirical commentary furnished by E.B. White. An excerpt:

LEAVE MY NAME OUT OF IT…Former US Attorney General George Woodward Wickersham, left, was tapped by President Herbert Hoover to lead the National Commission on Law Observance and Enforcement. Humorist Will Rogers weighed in on the likely outcome of the Commission’s report. (Wikipedia/PBS)

Humorist Will Rogers also commented on the report in this letter published on page 19 of the Jan. 26, 1931 edition of The New York Times…

…Algonquin Round Table co-founder Franklin P. Adams, on the other hand, summed up the Commission’s report with a poem:

Prohibition is an awful flop.
We like it.
It can’t stop what it’s meant to stop.
We like it.
It’s left a trail of graft and slime
It don’t prohibit worth a dime
It’s filled our land with vice and crime,
Nevertheless, we’re for it.

Back to the New Yorker, Howard Brubaker weighed in with his column, “Of All Things,” correctly noting that the majority of Americans wanted an end to Prohibition laws despite the Commission’s recommendations…

…and Rea Irvin gauged the mood of the parlor crowd in light of the report:

 *  *  *

Polar Plunge

On to happier news, “The Talk of the Town” looked in on preparations for a North Pole trip by a refitted and renamed military submarine, Nautilus. An excerpt:

POLAR OBSESSED…Above, the Nautilus arrives at Plymouth, England, on June 26, 1931. It left New York City on June 4 on the first leg of a voyage that was to continue on to Spitsbergen, Norway and ultimately to the North Pole and a rendezvous with Germany’s Graf Zeppelin. At right, crew members Cornelius P. Royster, John R. Janson, and Harry Zoeller dine in the Nautilus galley, April 20, 1931. (amphilsoc.org)
HOW IT WORKED…The June 1931 issue of Modern Mechanics asked the question, “Will the Nautilus Freeze Under the North Pole?” Stay tuned. (Modern Mechanix)

 *  *  *

Dorothy, Abridged

Laid up with the flu, Dorothy Parker turned to some reading during her convalescence, only to find that the books provided to her (for review) were far from uplifting. One in particular, a censored version of D.H. Lawrence’s Lady Chatterley’s Lover, was downright galling. Excerpts:

FIFTY SHADES OF EMBARRASSMENT…D.H. Lawrence’s Lady Chatterley’s Lover was published privately in 1928 and swiftly banned by the United States the following year. Amazingly, the first unexpurgated edition would not be published in the U.S. until 1959, in the edition pictured above issued by the fledgling Grove Press. (mhpbooks.com/orbooks.com)

 *  *  *

Old Before Her Time

Lois Long was only 29 years old when she wrote her “Doldrums” series for the New Yorker, but the chronicler of Jazz Age nightlife who once epitomized the flapper lifestyle felt much older given how much the world had changed in just a few short years. She was particularly appalled by the younger generation’s embrace of “health and vitality” over her own generation’s lust for the party life…

GETTING THEIR KICKS…Lois Long was appalled by the new generation’s healthier pursuits, left, contrasted with the flapper lifestyle Long embodied in the 1920s. (Pinterest)

…Long was mother to a toddler at the time, and would divorce husband and New Yorker colleague Peter Arno in the spring. This, no doubt, contributed to her feeling of estrangement from the younger generation:

Endnote: Bernarr MacFadden (1868-1955), referred to above, was an early proponent of body building and healthy diets that anticipated the rise of physical culture icons such as Charles Atlas and Jack LaLanne.

*  *  *

The Last Warrior

Paris correspondent Janet Flanner noted the passing of 78-year-old French Field Marshal Joseph Joffre, the last of the great World War I military leaders. Note that Flanner referred to Joffre’s war as “the world war,” since the next world war was still on the horizon.

AU REVOIR…French Field Marshal Joseph Joffre (saluting) in 1922. (Library of Congress)

 *  *  *

From Our Advertisers

We have two of New York’s finest hotels advertised along with the newly opened National Hotel in Havana, Cuba. All three were under the same management at the time. The Cuban hotel would be heavily damaged two years later in a coup led by Fulgencio Batista. It would be restored, and eventually nationalized by Fidel Castro. The Savoy-Plaza would not be so lucky, demolished in 1965 to make way for the General Motors Building…

NOW YOU SEE IT, NOW YOU DON’T…The elegant Savoy-Plaza (left) was razed in 1965 to make way for the General Motors Building. (Wikipedia)

…and we have this lovely color ad from the makers of Alcoa aluminum chairs, which bespoke “the new vogue.” Alcoa created the market for aluminum furniture in the 1920s in an effort to increase demand for its aluminum products. It obviously worked, as all kinds of aluminum chairs and desks became ubiquitous by mid-century, especially in the workplace…

…on to our cartoonists…the Jan. 31, 1931 issue marked a big moment in New Yorker cartoons, as it featured James Thurber’s very first…

Alan Dunn showed us a man who could not be distracted from financial woes…

William Steig settled in as a New Yorker regular…

Carl Rose gave us a lot of sour faces in a bank lobby…

…and Gluyas Williams demonstrated the effects of decaf coffee…

…and before I go, here is a scene from the Third Academy Awards, which are referred to as the 1931 awards, although they were actually held on Nov. 5, 1930 in the Fiesta Room of the Ambassador Hotel in Los Angeles….

(oscars.com)

Next Time: And the Winner Is…

 

 

 

 

Ziegfeld’s Folly

Broadway impresario Florenz Ziegfeld Jr knew how to pack a Broadway theater, and from 1907 to 1932 he staged a number of revues and plays (most notably Showboat) that featured lavish costumes and a bevy of chorus girls.

Dec. 6, 1930 cover by Rea Irvin, depicting a peephole view of a speakeasy during the holidays.

When his latest show, Smiles, hit the stage of the Ziegfeld Theatre on Nov. 18, 1930, it was greeted by an audience that had endured the first year of the Great Depression. Ziegfeld’s entertainments, on the other hand, were more associated with the high times of the Roaring Twenties. So even the popular brother-sister dance team from Omaha — Fred and Adele Astaire — seemed a bit old hat.

GO WITH THE FLO…Broadway impresario Florenz “Flo” Ziegfeld Jr with his Follies cast, 1931. (Wall Street Journal)

Or so it seemed to Robert Benchley, who observed in “The Wayward Press” that most of his readers could draw pictures of the Astaires from memory. But what really irked Benchley was the way William Randolph Hearst manipulated his mighty newspaper empire to promote Ziegfeld’s Smiles in a way that made the show appear to be the biggest hit of the year.

Ziegfeld Theatre was built with Hearst’s financial backing, so the media mogul was determined that the show would be a success, commanding his editors and writers to lavish praise on the tepid production, which would close in less than two months as a box office failure.

SAY CHEESE…Program for Smiles featuring Fred Astaire, Marilyn Miller and Adele Astaire. At right, publicity photo for Smiles featuring Fred and Marilyn. (Playbill/Pinterest)

For the Astaires, they were nearing the end of their 27-year collaboration — Adele would retire from the stage in 1932 to marry Lord Charles Cavendish, and in 1934 Fred would pair up with Ginger Rogers for the first of nine films they would make together for RKO. Marilyn Miller, one of the most popular Broadway stars of the 1920s and early 1930s, would also seek her fortune in films, but would only make three. Alcoholism and persistent sinus infections would cut her life short in 1936 — she would die at age 37 from complications following nasal surgery.

BRIEF CAREER…Marilyn Miller in 1931’s Her Majesty, Love, one of just three films she would make before her death in 1936. (IMDB)

Benchley revealed how some of Hearst’s reporters responded to the edict from their boss:

TWEAKING HIS NOSE…Walter Winchell, left, registered his protest against his boss, William Randolph Hearst, by laying it on thick in his column. (IMDB/BBC)
THE FOLLY OF FOLLIES…Robert Benchley (left) cried foul regarding Hearst’s attempt to prop up a lousy show; Ogden Nash (right) found humor in the “immorality” of Ziegfeld’s productions.  (Wikipedia/Notable Biographies)

On a related note, Ogden Nash also zeroed in on Ziegfeld’s latest show, turning the tables on religious zealots who found the Follies immoral. An excerpt:

And finally, one more theater-related item: a drawing by Al Frueh highlighting the melodrama On The Spot, which ran from Oct. 29, 1930 through March 1931 at the Forrest Theatre.

BETTER THAN ZIEGFELD, THIS…At right, Crane Wilbur and Anna May Wong in the melodrama On The Spot, which opened Oct. 29, 1930 at the Forrest Theatre. (New Yorker/Pinterest)

 *  *  *

In the Dec. 6, 1930 “Notes and Comment,” E.B. White shared his observations on a new type of chair that doubled as a dog house…

…and he wasn’t making it up, because the chair he described was featured in this ad from the same issue…

 *  *  *

Drunk History

In the fall of 1930 Scribner’s magazine published a series of three articles titled “If Booth Had Missed Lincoln,” If Lee Had Not Won the Battle of Gettysburg,” and “If Napoleon Had Escaped to America.” The New Yorker’s James Thurber claimed to be the author of a fourth article, “If Grant Had Been Drinking At Appomattox.” An excerpt:

REVISIONIST…James Thurber circa 1930. (thurberhouse.org)

   *  *  *

From Our Advertisers

The rolling pin was often deployed as a prop — especially in the comics — to illustrate marital discord; the makers of Hoffman ginger ale used the common trope to sell their fizzy drink…

…for reference, Maggie gives it to Jiggs in this comic book cover from 1953…

(Good Girl Comics)

…the issue was stuffed with ads for Christmas shoppers, ranging from colorful plastic tumblers…

…to “unforgettable” appliances…

…to a variety of accessories at Wanamaker’s…

…Macy’s offered this pajama and robe combination for (insufferable) little boys who “strive for sartorial effect”…

…while Burdine’s of Miami urged snowbirds to purchase multiple wardrobes to remain fashionable throughout the winter season…

…and in stark contrast, this ad appealed for donations to help the jobless…

…our cartoons are supplied by Art Young

…the ever reliable Barbara Shermund

…and equally reliable Peter Arno

…and Helen Hokinson

…and we close with this gem by Garrett Price

Next Time: A Blue Angel…

The Woes of Mr. Monroe

Whether probing the battle of sexes or exposing the secret lives of daydreamers like Walter Mitty, James Thurber (pictured above) had a knack for revealing the frustrations and various tics that plagued ordinary people.

Aug. 9, 1930 cover by Rea Irvin.

That included the fictional John Monroe, whom Thurber placed in various awkward situations in a series of humorous stories, including this encounter with some moving men that required the rather inept Monroe to make a series of decisions usually left to his wife, Ellen. Some excerpts from the Aug. 9 issue:

ODD COUPLES…Sue Randall, left, and Orson Bean portrayed John and Ellen Monroe on a 1961 episode of The DuPont Show with June Allyson…
…a decade later, William Windom, left, and Joan Hotchkis portrayed John and Ellen Monroe on the Thurber-inspired (and award-winning) NBC comedy My World and Welcome to It (1969-70). (Wikipedia/Amazon)

 *  *  *

Beats the Heat

In the hot August of 1930, film critic John Mosher probably found the air-conditioned theaters to be the best feature of the cinema, given the generally mediocre quality of the summer movies. Mosher also noted the new trend of adapting Broadway plays to the screen, a practice that continues to this day.

THE SOUND OF 1930…Joan Crawford (left) examines a boom microphone on the set of Our Blushing Brides. Although most films were produced with sound in 1930, it was still something of a novelty to actors who began their careers in the silent era; at right, Douglas Fairbanks Jr. and Anita Page in Little Accident. (IMDB)

 *  *  *

From Our Advertisers

Well who doesn’t love a whole chicken in jar, ready to “fry or cream” in just 20 minutes? This was actually a big deal in 1930, given that chicken dinners were not as common back in the days before factory farms and Chick-fil-A…

…the makers of Marlboro cigarettes abandoned their essay and penmanship contests and took another direction with their drab, back-page ads, appealing to a vague sense of status in the prospective smoker…

…this sad little bottom-of-the-page ad enticed readers to take a drive in the country to see Texas Guinan and her “Famous Gang” still whooping it up like it was 1925. The venture was short-lived…

…on to our cartoons, Peter Arno looked in on nightlife in the city…

William Crawford Galbraith took in an outdoor concert…

Ralph Barton offered his comic skills to a glimpse of domestic life…

Garrett Price observed some boaters on an outing that would be frowned upon today (or at least I hope so)…

…and Constantin Alajalov examined the pitfalls of modern art…

 *  *  *

Speaking of art, we move on the Aug. 16, 1930 issue…

Aug. 16, 1930 cover by Barney Tobey.

…in which Robert Benchley has fun with the foibles of the art world…

 *  *  *

Rough Riders

In his “Reporter at Large” column, Morris Markey looked in on the working world of one chain-smoking ambulance driver…some excerpts…

SOMEONE NEEDS TO CLEAN THIS UP…Clockwise, from top left, a 1930s Flexible ambulance and its rather cramped interior; scene of a 1933 Manhattan murder. (coachbuilt.com/NY Daily News)

 *  *  *

From Our Advertisers

Hard to believe that zippers were a novel invention just 90 years ago…in this ad from the leading manufacturer, Talon, this “hookless” wonder was still referred to as a “slide fastener”…

…the Chrysler Corporation was never the biggest car company in America, but it was always known as a leader in both technology and design, as in these graceful lines that flowed over its new “Straight Eight” models…

…the makers of Camel cigarettes continued to push their product as a sound way to stay fit and trim…

…in the cartoons for Aug. 16, this drawing by Peter Arno appeared for the fifth time in the magazine, always with a different caption (the others appeared in three consecutive issues — June 5, 12 and 19, and on Aug. 2, 1930)…

William Crawford Galbraith detected some wet vs. dry tension at the country club…

Ralph Barton returned with another full-page illustration of a weekend domestic scene…

Garrett Price found confusion in a lengthy queue…

…and Kemp Starrett gave us a bird’s eye view of a future New Yorker…

Next Time: Hell’s Angels…

The Drys Are All Wet

The end of Prohibition was more than three years away, but New Yorkers could already sense that the tide was quickly turning against the “drys” who had succeeded a decade earlier in enacting a nationwide ban on most alcohol production and distribution.

Aug. 2, 1930 cover by Julian De Miskey.

In the Aug. 2 issue Alva Johnston seemed to relish the opportunity to aim some withering fire at the retreating “drys”…

NOT EXACTLY LYSISTRATA…The Woman’s Christian Temperance Union (left) and the Anti-Saloon League were major forces behind a nationwide constitutional ban on the production, importation, transportation and sale of alcoholic beverages in the U.S. (Pinterest/PBS)

Johnston noted how the “wet” forces were even using the Bible to beat down the moral crusaders…

DIDN’T SEE THAT COMING…What began as moral crusade led to the rise of some of America’s most notorious gangsters. Top, left to right, early 20th century temperance supporters included attorney and politician William Jennings Bryan, Anti-Saloon League leaders William “Meat-Axe” Anderson and Wayne Wheeler, and Ella Boole, head of the Woman’s Christian Temperance Union; bottom, left to right, mugshots of Jack “Legs’ Diamond and Al Capone. (Wikipedia/findagrave.com/Flickr)

 *  *  *

Clear as Mud

In another installment of “Answers-To-Hard-Questions Department,” James Thurber fielded a question regarding the New Yorker’s policy on drawings and sketches. Here is Thurber, posing as “Wayne Van R. Vermilye”…

*  *  *

Double Standard

In its first years the New Yorker looked down on the subtle and not-so-subtle racism in American life; that is, when it applied to black intellectuals and artists (Dorothy Parker’s “Arrangement in Black and White” in the Sept. 30, 1927 is a prime example). However, in its comics and in “Talk of the Town” shorts, working class blacks were almost always depicted as minstrel characters, mammies, pickininnies and the like. In the Aug. 2 book review section, we have an example of the former, more or less…

WITHOUT LAUGHTER…Eslanda Goode Robeson, left, in the avant-garde film Borderline (1929); Langston Hughes photographed by Carl Van Vechten in the 1930s. (columbia.edu/beinecke.library.yale.edu)

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From Our Advertisers

The 38-story Barbizon-Plaza Hotel hotel was designed to appeal to artists and musicians and included soundproof practice rooms, art studios, and two performance halls. Apparently you could also enjoy a game of deck tennis on the rooftop, but one wonders how much damage one could inflict — on a car or person — with a solid rubber ring dropped from a height of nearly 400 feet…

The Barbizon-Plaza Hotel opened at 106 Central Park South in 1930 with 1,400 ensuite rooms. Designed to appeal to artists and musicians, the Depression put an end to that dream, and the property was foreclosed on in 1933. Donald Trump purchased the building in 1981 with the intent of tearing it down, but eventually converted it into 340 condo units and renamed it the “Trump Parc.” (MCNY)

…Lorillard Tobacco Company, the makers of Old Gold cigarettes, tapped into the popularity of crooner Rudy Vallée to move their product, boasting that like Vallée  their cigarette was something of an overnight sensation (residents of Chicago, the ad noted, smoked 3 million Old Golds every day)…

…on to our cartoons…a couple issues back, I noted how this Peter Arno drawing appeared in three consecutive issues with different captions…here it is again, and the story of the two lovers continues…

…also continuing were these full-page cartoons (originally displayed sideways) by Rea Irvin…his “Country Life in America,” scenes depicted common folks setting up camp and enjoying other other activities at the expense of country squires…

…and we end with Leonard Dove and a couple of city folk looking for some excitement in the country…

Note: the above cartoon refers to Texas Guinan’s move to country after reigning for a nearly a decade as Manhattan’s “Queen of the Nightclubs.” Facing declining fortunes, in 1929 she took her nightclub act to the quiet village of Valley Stream, New York, located just south of Queens in Nassau County. The venture quickly went bust.

Next Time: The Woes of Mr Monroe…

For the Byrds

Since time immemorial human beings have clung to the idea that unknown lands must surely contain vast mineral treasures.

July 26, 1930 cover by Helen Hokinson.

Such was the case when Admiral Richard Byrd returned from his Antarctic expedition, during which he conducted a number of geological studies. Ever ready to tweak a senator’s nose, the New Yorker’s James Thurber imagined an exchange between Byrd and a U.S. Senate subcommittee that was more interested in exploitable commodities than in scientific discoveries:

HMMM, NO OIL HERE…Richard Byrd’s expedition building their “Little America” encampment at the South Pole in 1928. (osu.edu)

One passage of particular interest in this imaged exchange dealt with the speed of climate change in relation to potential mineral extraction…

BIRDS MEET BYRD…Admiral Richard Byrd onboard the USS Bear during his second expedition to the South Pole. (Wikipedia)

 *  *  *

Before CNN

Newsreels came into their own with the advent of sound, offering moviegoers a selection of news stories from the around the world. In his “Notes and Comment,” E.B. White observed that newsreels depicted foreigners as people who just liked to hang out (note the racial slur directed at Latin Americans). White’s characterization of Germans as an indolent lot is also noteworthy, given the country was just two and half years away from Nazi takeover.

TANZEN UND TRINKEN…Kroll’s Biergarten in Berlin in September 1928; English visitors raise a glass at a beer hall in Hesse, 1929. (YouTube)

 *  *  *

Speaking of Slurs

Here is what passed for a humorous anecdote in the July 26, 1930 “Talk of the Town”…

 *  *  *

Star Power

William Powell and Kay Francis were frequent co-stars, and would team up for the 1930 courtroom drama For the Defense. Powell and Francis would be two of Hollywood’s biggest stars in the 1930s.

LET’S MAKE A PICTURE…Frequent co-stars William Powell and Kay Francis in a publicity photo for 1930’s For the Defense. Francis was a longtime friend of the New Yorker’s Lois Long. (IMDB)

 *  *  *

From Our Advertisers

What Depression? As bread lines lengthened so did the “super-chassis” of this monster Cadillac…

…in contrast, this ad in the Aug. 2 issue questioned the necessity of a 4,000-pound car (or in the case of the 16-cylinder Cadillac, 6,500 pounds), and touted this “common sense” British import…imagine the America of today if this idea would have taken hold in the 1930s…

…we return to the June 26 issue to find an ad that would likely not appear in today’s New Yorker

…another unlikely ad is this spot from the makers of Farina cologne featuring a skinflint applying the stuff to his armpit…yeah, I’ll take a bottle…

…and Rea Irvin continued his series of illustrations for Murad cigarettes…

…in cartoons, Irvin gave us this interpretation of country life in a full-page panel originally featured sideways…these “Country Life in America,” scenes depicted common folks enjoying the outdoors at the expense of country squires…

…and then we have the bohemian artist and set designer Cleon Throckmorton (1897-1965), with his one and only contribution to the New Yorker

…in a previous issue (May 31, 1930) Throckmorton had placed this tiny, curious ad in a corner on page 46…

…and in the June 7, 1930 issue, he placed another ad in the bottom corner of page 94…

Cleon Throckmorton, well-known for his bohemian lifestyle, operated a backyard speakeasy called the Krazy Kat Club in Washington DC. He is pictured here (center) with a couple of “Klub” members in 1921. He was no slouch, however, designing 149 New York theatrical productions between 1920 and 1934. (messynessychic.com)

…back to our cartoons, we have Otto Soglow, who was going through a wavy period in his illustrations…

…Soglow would soon become famous for his Little King strip, but for now we’ll leave the king jokes to Peter Arno

Gardner Rea contributed this series cartoon that slid around page 20…

Leonard Dove looked in on a domestic scene…

…and John Reehill contributed this weird little cartoon that reminded me a bit of the humor of Gahan Wilson

Next Time: The Drys Are All Wet…