A New Yorker State of Mind

The Instant Home

Above: The Swiss architect Le Corbusier viewed the modern house as a standardized "machine for living," and his 1923-24 Villa “Le Lac” on the shores of Lake Geneva was an early experiment in prefabrication; at right, the cover of a 1927 Sears catalog advertising its "Honor Built" prefabricated homes—from 1908 to 1942, Sears sold more than 70,000 of these high-quality houses in North America. (fondationlecorbusier.fr/Rachel Shoemaker Collection, Internet Archive)

Among the economic woes of the Great Depression was a shortage of affordable housing. The architecture profession was also hurting; private building commissions had dropped by more than 80 percent, forcing firms to downsize or even close. Some, however, pivoted to new opportunities made possible by advancements in mass production—if you could make a car with interchangeable parts on an assembly line, why not a house?

November 7, 1936 cover by Peter Arno…a scene that was likely familiar to Mr. Arno.

In his essay, “The Ready-Made House,” Lewis Mumford tried to clear the air about prefabrication, a subject that generated much debate but not a lot of common sense. For starters, Mumford pointed out that nearly every house built in 1936 already contained elements of prefabrication—everything from kitchen stoves, refrigerators and furnaces to “all the pipes, flues, wires, and drains that made these contraptions work.” Excerpts:

PRE-FAB PIONEERS…Clockwise, from top left: the Aluminaire House is a modernist prototype designed in April 1931 by architects **A. Lawrence Kocher** and Albert Frey. Considered the first all-metal house, it was erected in just ten days for the Allied Arts and Industry and Architectural League Exhibition at New York City’s Grand Central Palace (the house was permanently reconstructed on the grounds of the Palm Springs Art Museum); **Buckminster Fuller’s** first iteration of the Dymaxion House, 1930; one of several prefabricated houses displayed at the Madison (Wisc.) Home Show, 1935-36; cut-away of a prefabricated house developed by the Forest Products Laboratory, 1936. (Guillaume Goureau-psmuseum.org/researchgate.net/)

WRIGHT WAS RIGHT…This restored 1915 American System-Built Home is one of six modest houses on a single city block in Milwaukee, Wisconsin designed by **Frank Lloyd Wright.** Created around a 24-inch module, the houses utilized pre-cut standard lumber to minimize construction waste and labor costs. “I would rather solve the small house problem than build anything else I can think of,” Wright said at the time. *(Wikipedia)*

In these concluding paragraphs, Mumford noted that prefabricated houses should not be developed in isolation, but rather in a communal sense as envisioned by architect and planner Henry Wright.

COMMON SENSE…**Henry Wright** (inset), was a planner, architect, and major proponent of the garden city, an idea characterized by green belts and communal spaces. Wright, with **Clarence Stein**, collaborated on the design of the 1929 Radburn community in Fair Lawn, New Jersey. Above is their plan for Greenbrook, which was unrealized. *(greenbeltmuseum.org)*

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Presidential Priority

The November 7 issue came out before the November 3 general election could be fully digested, however E.B. White managed to shared this observation about the election:

White also noted a letter he received from acting coach Josephine Dillon Gable, who wrote that she used passages from “Notes and Comment” to teach her students proper pronunciation. Incidentally, Gable was the ex-wife of movie-star Clark Gable.

A STAR IS BORNE…In 1924 **Clark Gable** married his first wife, **Josephine Dillon**, who was seventeen years his senior. Dillon met Gable in Portland, Oregon in the early 1920s, recognizing his potential to become a star and serving as his manager, acting coach, and financial sponsor until their 1930 divorce. Dillon (1884-1971) continued to teach acting during a successful career that included students **Gary Cooper, Rita Hayworth,** and **Donna Reed**. *(dearmrgable.com/thehollywoodlandrevue.com)*

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Pocket Change

Ninety years ago the only broadcast medium was radio, which raked in around $2 million from political advertising during the 1936 general election (per Howard Brubaker’s column “Of All Things”). That’s about $48 million in today’s dollars. To put that into perspective, it is estimated that well over $12 billion was spent on advertising during the 2026 midterms—television’s share was nearly $6 billion, but lowly radio still raked in nearly $300 million.

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At the Movies

Based on a novel by Edna Ferber, the drama Come and Get It featured Edward Arnold as a ruthlessly ambitious lumberjack who ends his relationship with a saloon singer (Frances Farmer) to marry his boss’s daughter. Film critic John Mosher wrote that Farmer portrayed a “double heroine” in her role.

MOM AND SIS…Directed by **Howard Hawks** and **William Wyler**, *Come and Get It* featured **Frances Farmer,** a relative newcomer to the movies. Portraying a young woman pursued by her mother’s former lover and also the mother in the film, Farmer got along well with Hawks but famously clashed with Wyler when he replaced Hawks as director. *Come and Get It* earned praise from the public and critics, and some reviewers even referred to Farmer as the new Greta Garbo. *(imdb.com/newyorker.com)*

Mosher found little to cheer about with other new releases, including Katharine Hepburn’s A Woman Rebels. Hepburn was enduring a career slump in the mid-1930s, and it was not helped by this film, which Mosher called “a rather sad little treatise on Woman’s Rights…”

NOT EXCITING to critic John Mosher were, clockwise, from top left, **Simone Simon, Paul Lukas**, and **Constance Bennett** in *Ladies in Love*; **Cecilia Parker, Olive Tell** and **Charles Richmond** in *In His Steps*; **Van Heflin** with Katharine Hepburn in *A Woman Rebels*; **George Arliss** in *East Meets West;* and **Mary Boland** and Charles Ruggles in *Wives Never Know.* *(imdb.com/ebay.com/frockflicks.com/csfd.sk)*

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The latest mini-bio in the calendar section featured Russian choreographer and ballet dancer Leonide Massine (1896-1979):

KNOWN FOR HIS COMIC WORKS, **Léonide Massine** (left) strikes a pose with (possibly) **Tamara Karsavina** in publicity photo for *Le Tricorne,* 1920; at right, portrait of Massine by **Gordon Anthony,** 1938. *(instagram.com/npg.org.uk)*

…Al Frueh contributed these caricatures of Marta Abba and John Halliday, who were appearing in the comedy Tovarich at the Plymouth Theatre…

ARISTOCRATIC ANTICS…The comedy *Tovarich* featured **Marta Abba** and John Halliday as impoverished Russian aristocrats living in Paris several years after the Russian Revolution. The play ran for ten months in its first run during 1936-37. (image from a poster found on eBay.com)

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From Our Advertisers

Modern decor was definitely “in” as more ads featured the sleek lines of “forward” furniture including this line at Macy’s…

…business must have been booming at Hockanum even with the lingering Depression…these sumptuous, full-page ads appeared in nearly every issue…

…this back-of-the-book ad from Oppenheim Collins was a real eye-catcher with its hand-lettered, dramatically elongated typography…

…I’m no expert in handbag design, but these look identical to the models sold in the 21st century…

…in a previous post (Oct. 17 issue) I noted that George Petty had departed from his Old Gold theme of leering old men and pin-up women…well, they’re back…

…nothing like using the homeless to promote your product…I looked up “Soapy” and “Elphy” but couldn’t find a connection to any known comic strip from that time…

…a sampling of theater, movie and concert ads from the back pages…

…and this modest little spot from The Stork Club announcing “No couverts” (cover charge)…apparently even this swanky location needed to appeal to the Depression-weary…

…the inside back cover was devoted to a toaster, and to a new trend in casual entertaining…the ad also touted a new “lap tray” (each toaster came with a set of four)…but don’t get too comfortable…suit and tie and evening gown were still mandatory…

…on to our cartoonists and illustrators, we begin with spot drawings by Susan Willard Flint…

…Victor de Pauw and Abe Birnbaum…

…James Thurber…

…and Margot Tomes…

…also a spot drawing by Otto Soglow that appeared at the bottom of E.B. White’s “Notes and Comment”…White wrote about a weather station in Fort Collins, Colorado, where scientists were experimenting with cake baking at higher altitudes…

…this a caption-less cartoon by Charles Addams featured a new entry in dressage competition…

…Alain offered this perspective on the miracle of birth…

…Garrett Price offered a puzzle to a couple of epigraphers…

…Whitney Darrow Jr gave us a party pooper and a life of the party…

…Helen Hokinson’s “girls” discussed the upcoming coronation…the decor here suggests one of Alice Foote MacDougall’s coffee shops…

…Peter Arno’s daughter Patricia (with ex-wife Lois Long) would have been seven years old in 1936, so possibly the inspiration here…

…an ill wind blows into a flower shop, per Leonard Dove…

…and we close with George Price, and a trail run cold…

Next Time: New Cars and Mrs. Simpson…

Far-Fetched Faulkner

Above: New Yorker book critic Clifton Fadiman (right) characterized William Faulkner's "Absalom, Absalom!" as a "penny dreadful tricked up in fancy language." Fadiman was not alone among contemporary mainstream critics in his assessment, although today the novel is considered a masterwork of Southern Gothic literature. (Wikipedia/J.R. Cofield Collection, University of Mississippi Library)

With its non-linear timeline, winding prose, and multiple unreliable narrators, William Faulkner’s Absalom, Absalom! left many critics wondering what to make of the author’s ninth novel, including The New Yorker’s Clifton Fadiman, who had a near-visceral response to Faulkner’s “shuddery inventions.”

October 31, 1936 cover by **Perry Barlow.**

Although today the novel is widely considered a literary masterpiece, in 1936 Fadiman saw the dense, labyrinthine style of Absalom, Absalom! as nothing more than an empty facade for a melodramatic plot and characters resembling a “mince-pie nightmare.”

The novel explored the rise and fall of Thomas Sutpen, a poor man who ruthlessly carves out a plantation empire in 1830s Mississippi. Told entirely in flashbacks consisting of fragmented memories and differing perspectives, the novel is psychologically bleak and violent, with nearly every major character meeting a tragic end. Following are excerpts from Fadiman’s review:

OXFORD MAN…Above, **William Faulkner** at his 1844 Greek Revival home, Rowan Oak, which he purchased in Oxford, Mississippi in 1930; below, at work in his study. The mid-1930s were a difficult time for Faulkner. His writing was often interrupted by trips to Hollywood, where he sought additional income writing screenplays (Faulkner was constantly in debt), and in 1935 his brother Dean was killed in a plane crash. Consequently this period included a number of heavy drinking benders. *(genteelandbard.com/life.com)*

Faulkner had some history with The New Yorker: A Nov. 21, 1931 “Talk of the Town” entry titled “Oxford Man” featured a thirty-four-year-old Faulkner living in a Tudor City apartment, working on his novel Light in August. “Talk” noted his service in the Canadian air force, which he joined in 1915 (he broke both legs in a crash) and that he “sometimes flies a rather wobbly plane owned by a friend in Oxford.” As for his writing style, “Talk” offered this quote from Faulkner: “Ah write when the spirit moves me, and the spirit moves me every day.” The piece also noted that “Only a few of the townspeople know he writes at all; most of them think he’s lazy.”

Here’s a second excerpt from Fadiman’s Oct. 31, 1936 review, in which the critic concludes that Faulkner “is a clever hand at fitting up a literary asylum for the feeble-minded.”

FLYBOY…A 1931 “Talk of the Town” profile, attributed to **Charles Cooke** and Harold Ross, noted Faulkner’s writing habits, his ties to his hometown, and his time in the Canadian Air Force. *(espresso.pt)*

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Chattering Mysteries

Those are the words E.B. White used to describe aisles of calculators, addressographs, and electric tabulation machines being operated by women clad “in purest white satin” at a business show on Eighth Avenue.

AN ILLUSION OF THE SENSES was achieved by scores of machines clacking away at a Manhattan business show, according to **E.B. White**. At left is an Addressograph machine, circa 1930s, and at right, a census worker using an IBM Type 1 mechanical key punch, 1940. *(americanbusinesshistory.org/officemuseum.com)*

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At the Movies

Get the Extra-large Popcorn

They say movies are getting longer these days, but the Thirties had its share of lengthy screen epics, including a nearly five-hour running time for the 1934 French adaptation of the Victor Hugo novel Les Misérables. Initially released as three films premiering over three consecutive weeks, the full, unedited film ran a total of 281 minutes. Apparently the 1936 American release, reviewed here by John Mosher, ran for just under three hours, which Mosher called “a crime against nature.” He did, however, pronounce it “a fine film.” He also reviewed a German musical comedy, Amphitryon, and some uninspiring “plain American” films.

GOING HUGE FOR HUGO…Clockwise, from top left: **Florelle** as Fantine in *Les Misérables*; blockade scene from the film; **Harry Baur** as Jean Valjean; French movie poster, 1934. *(imdb.com)*

Mosher grew weary of reading the subtitles in the German film Amphitryon, a surprising satirical musical that somehow got made even after the Nazis took over the reigns of the Ufa-Atelier studio; however, the coming year would see a further tightening of domestic repression (including film) under Reich leadership.

SOME LAST LAUGHS…**Willy Fritsch** and **Käthe Gold** in the 1935 German musical comedy *Amphitryon.* The movie was filmed in German and French, which is probably why Mosher thought it was a French production. (en.kinorium.com)

The “plain American” films reviewed by Mosher included a mystery, a revue, and a musical featuring opera singer Marion Talley, who years earlier had received some rough treatment from The New Yorker.

STANDARD FARE…Clockwise, from top left: *The Charge of the Light Brigade* starred **Olivia de Havilland** and Errol Flynn; **Jean Arthur** and Joel McCrea in *Adventure in Manhattan*; **Bob Burns** and **Martha Raye** in *The Big Broadcast* of 1937; **Marion Talley** and **Michael Bartlett** in *Follow Your Heart*; **Victor McLaglen** and **Binnie Barnes** in *The Magnificent Brute.* *(britannica.com/theblondeatthefilm.com/imdb.com/tubitv.com/ebay.com)*

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Polymath Porter

The multi-talented composer/songwriter Cole Porter was the latest celebrity to receive a mini bio in the opening pages…illustration by Abe Birnbaum…

…and on the subject of theater, Al Frueh offered his impression of the Talullah Bankhead vehicle, Reflected Glory...

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From Our Advertisers

Various retailers were gearing up for the coronation of England’s King Edward VIII, and the folks at Yardley’s were busy packaging their lavender-scented soaps and perfumes for royalty-starved Americans, “safeguarded in original royal wrappings”…this “Edwardian” campaign would be scrapped just weeks later when Edward would abdicate the throne (on Dec. 10) and run off with American Wallis Simpson…

…the makers of Beech-Nut chewing gum made a splash with this full-page ad touting their traveling “Smallest Show on Earth”…

…Canadian Club continued its world tour with a stop in Kuala Lumpur…

…No-Mal ran another back-of-the-book ad promoting its scientific “pick-up”…the chief ingredient, according to this spot, was dextrose (even safe for infants!), but it doubtless also contained caffeine and Lord knows what else…

…no extra stimulation needed for our cartoon section, beginning with Mary Petty…

…there were a couple of Halloween-themed spots by Susan Willard Flint…

…and Charles Addams...

…a sampling of other spot drawings…Victor de Pauw, Doris Spiegel, and John Groth…

…Alain gave us the true meaning of “table tennis”…

…George Price anticipated a long winter…

…Gardner Rea showed us an Englishman who found Manhattan life a bit too invigorating…

…Alan Dunn posed a question regarding authorship…

…Peter Arno might be referring to something akin to The Great Stork Derby here…

…one of Helen Hokinson’s “girls” sought to stay “off the record”…

…and Hokinson again, casting a vote in the 1936 General Election…

…Whitney Darrow Jr was also thinking about elections, and a clean shave…

…and we close with James Thurber, and an inquiring reporter…

Next Time: The Instant Home…

The President’s Mystery

Above: President Franklin D. Roosevelt was credited as a writer on the film "The President's Mystery," although his role was more one of inspiration; at right, Betty Furness and Henry Wilcoxon starred in the film. (rottentomatoes.com)

Just one month before the 1936 general election, Republic Pictures released a film “conceived by Franklin D. Roosevelt.”

October 24, 1936 cover by **Constantin Alajalov.**

Yes, the president of the United States, standing for re-election in November (which he would win by a landslide), was actually credited as a writer for the film The President’s Mystery, although FDR’s actual role in the film was its concept. While visiting with Fulton Oursler, editor of Liberty magazine, Roosevelt posed the question: “How can a man disappear with five million dollars of his own money in negotiable form and not be traced?” Oursler, a close friend of the president’s, responded by enlisting several prominent authors to write a screenplay. New Yorker film critic John Mosher takes it from there:

The story behind the film was first featured in the Nov. 16, 1935 issue of Liberty magazine…

…and released as a movie on Sept. 28, 1936…

MAN OF MYSTERY…Clockwise, from top left, President **Franklin D. Roosevelt,** a fan of mysteries, conceived the idea for *The President’s Mystery*; **Henry Wilcoxon, Frank O’Connor**, an unidentified actor, and **Wade Boteler** featured on a lobby card promoting the film ; **Betty Furness, Si Jenks**, and **Henry Wilcoxon** in a promo shot for the film; poster for the film featured an image of FDR on the cover of Liberty magazine. *(instagram.com/imdb.com/themovieb.org)*

Mosher also had “pretty good fun” with the star-studded screwball comedy, Libeled Lady, which was acclaimed by critics and nominated for Best Picture:

LOVE QUADRANGLE…Lovers spats and romantic mix-ups were just part of the stew in the screwball comedy Libeled Lady. At left, **Myrna Loy** and **Spencer Tracy;** at right, **William Powell** and Jean Harlow. *(imdb.com/movie nation.com)*

There were still other films reviewed by Mosher, including The Devil is a Sissy, starring sixteen-year-old Mickey Rooney, still emerging as a star, as well as famed child actors Jackie Cooper and Freddie Bartholomew. There was also a film featuring Clark Gable as a prize fighter, and a movie titled The Longest Night, ironically the shortest feature ever produced by MGM—just 51 minutes.

STREET SMARTS…**Mickey Rooney, Jackie Cooper,** and Freddie Bartholomew in *The Devil is a Sissy*, a story about a posh kid who befriends a couple of ruffians; **Clark Gable** was down for the count in *Cain and Mabel,* co-starring **Marion Davies**; **Robert Young** teamed up with **Florence Rice** in the mystery-thriller, *The Longest Night*—Florence Rice was the only child of sportswriter **Grantland Rice**. (Wikipedia/mubi.com/tcm.com)

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A Second Life

E.B. White still wasn’t done with the new Life magazine—recall his “Notes and Comment” from Sept. 19, when he lamented a magazine that would “consist almost entirely of pictures” and would “do away with the last vestiges of privacy in America.” Here White notes the purchase of Life by Time, Inc., and compares it to the old Life.

ASKING FOR MERCY…**E.B. White** hoped the new *Life* magazine would have some of the mercy and grace of its predecessor. (sunrisepoint.com/time.com)

LIFELESS…Launched in 1883, *Life* was an American humor and general-interest magazine. Purchased and shut down in 1936 by Henry Luce, he replaced it with his new, and very different Life. The image above is the cover of the Feb. 2, 1922 issue of the old magazine. (Wikipedia)

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A Sensitive Hamlet

There are as many approaches to playing Hamlet as there are versions of the famous Shakespeare play, The Tragedy of Hamlet, Prince of Denmark. In the case of actor John Gielgud, as reported in “The Talk of the Town,” Hamlet was quite sane, although he was “immensely sensitive.”

MOMMY DEAREST…At left, **Judith Anderson** as Hamlet’s mother, Gertrude, Queen of Denmark, and **John Gielgud** as Hamlet in Broadway’s 1936 production of the Shakespeare play; at right, **Carl Van Vechten** portrait of Gielgud during the actor’s time on Broadway, December 1936. Gielgud is widely regarded as one of the definitive Hamlets of the 20th century. *(newyorktheater.me/newworldencyclopedia.org)*

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Safety Last

Morris Markey was on hand for the Vanderbilt Cup Race (recently featured here), offering a track-side look at the pit crews. Notable in this excerpt is the complete lack of safety protocols, from gasoline poured out of wide-mouthed cans to smoking and drinking among drivers and pit crews. The race winner, Tazio Nuvolari (who refuses some brandy but puffs on a cigarette) would eventually have to retire by 1950 due to his total deafness and other health problems—he spent years racing in an open cockpit with the manifold ends right next to his ear. Those combustion gases—containing gasoline juiced with methanol, benzene, acetone, and nitrobenzene—easily penetrated Nuvolari’s ears and nose and were absorbed directly into his skin and bloodstream.

GUTS AND GLORY…Italian racing legend **Tazio Nuvolari** (1892–1953) with his Alfa Romeo before the start of the 1935 Nice Grand Prix in France. Nuvolari easily won the 1936 Vanderbilt Cup on Long Island. *(notenoughcylinders.com)*

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Color My World

The works of John Marin, considered one of America’s finest water-colorists, were featured in a major exhibition at the Museum of Modern Art. In addition to a review by art critic Lewis Mumford, Marin was featured in this mini bio on the opening pages…caricature by William Auerbach-Levy…

MASTER WATER-COLORIST…**John Marin’s** *Movement No. 2, Related to Downtown New York (The Black Sun)*, 1926. Image reproduced from the 1936 MoMA exhibition catalog. (moma.org)

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From Our Advertisers

The Oct. 24 issue opened with this advertisement by the distillers of Old Taylor, who continued to compare their product to the work of “masters,” here the painter Frederic Remington…

…on the opposite page, this spare ad from Chrysler, a stark contrast to their previous week’s very wordy appeal…

…the promoters of Budweiser took a cue from the whiskey distillers, invoking the words of an historic personage to promote their product…

…predating modern thermostats by decades, the mechanical Chronotherm was one of the earliest automated room thermostats ever produced by the Minneapolis-Honeywell Regulator Company…it was often used to control coal or early heating systems by automatically adjusting dampers or furnaces on a schedule…

The Minneapolis-Honeywell Chronotherm retailed for about $41 in the 1930s (equivalent to roughly $970 today). It was considered a high-end luxury upgrade for the home. *(si.edu)*

…Martini & Rossi would have about six more months to serve their vermouth on the Hindenburg before it would go down in a fireball on May 6, 1937…

…the illustrations in this No-Mal ad mimicked the style of Otto Soglow to market a new patent medicine touted as a stimulant and hangover cure, among other things…these remedies often contained heavy doses of caffeine plus aspirin, mild laxatives, and antacids, while some also contained the amphetamine Benzedrine…

…model railroading for adults started to build up steam in the 1930s…here’s a back of the book ad aimed at those who couldn’t afford to travel but who could afford a Scale-Craft kit…

…here’s a page from the 1936 Scale-Craft catalog…

…and an example of what you could build from a kit…

…and there’s no guessing the target audience for this brand of cigarettes…

…on to our cartoonists, Al Frueh was back with illustrations for the theater review section…

…Alain found nothing humorous about being a Good Humor man…

…a couple of spots by Abe Birnbaum (left) and unidentified at right (signature looks like PHRANK)…

…a stray arrow found its way into this cartoon by Charles Addams…

…Whitney Darrow Jr illustrated the childish side of politics…

…we zoom in for a close-up…

…Darrow again, making a new friends…

…Ned Hilton drew up an outfit that clashed with the salad course…

…James Thurber greeted a group of dour birds (interesting background with sporting scenes…one wonders why)…

…Otto Soglow gave us some shattered dreams…

…Alan Dunn visited the fiction section, no questions asked…

…and Dunn again…with an around the world adventure stuck in traffic…

…Fortune magazine probed the mysteries of middle class life, per Carl Rose…

…and we close with Helen Hokinson, and the unease of an approaching winter…

Next Time: Far-Fetched Faulkner…

National Treasure

Above: Detail of a mural by William Gropper, "Construction of a Dam," 1939, located in the U.S. Department of the Interior. (gsa.gov)

Sociologist and urban design critic Lewis Mumford was well known for his strong convictions regarding the development of cities, but he also applied those convictions—namely his ideas of organic balance—while writing “The Art Galleries” column for The New Yorker.

October 17, 1936 cover by William Steig.

Mumford (1895–1990) was neither a traditionalist nor a modernist, but rather a proponent of art and architecture that was human-scaled and that honestly reflected the times and places it which they were created. In his Oct. 17 column he cited Washington’s new Supreme Court Building as a prime example of sham architecture, and lamented a “certain staleness” in an exhibition of the U.S. Treasury’s Relief Art Project, which commissioned numerous murals and sculptures for installation in federal buildings. Excerpts:

SUPERANNUATED CLASSICISM was the term **Lewis Mumford** used to describe new buildings in Washington, D.C., and suggested (in jest) commissioning murals to cover their outside walls, including those of the new Supreme Court building, completed in 1935. According to the Federal Judiciary Center, the building was designed on a scale in keeping with the importance and dignity of the Court and the Judiciary as a coequal, independent branch of the United States Government, and as a symbol of “the national ideal of justice in the highest sphere of activity.” *(fjc.gov)*

Although Mumford noted the “hacks and mediocrities” of Treasury-sponsored art, he also noted the inclusion of a number of distinguished artists. The problem, it seemed to him, was not the artists but rather the outmoded, monumental murals they were commissioned to create.

MONUMENT MEN…Clockwise, from top: mural by **William Gropper,** *Construction of a Dam,* 1939, located in the Department of the Interior; mural created in 1937 by **Peppino Mangravite** for the U.S. Post Office in Hempstead, New York, depicting the arrival of British dirigible R.34 with the first air mail in 1919; **Ernest Fiene** painting from 1938 depicted a wildfire battle, one of a set of four Fiene oil-on-canvas murals at Interior. *(gsa.gov/livingnewdeal.org)*

Mumford concluded: “We need a type of painting that is flexible and renewable…capable of renewal every month, or as often as a Japanese changes a kakemono.”

THE ART OF IMPERMANANCE…**Lewis Mumford** wrote that public art should change as often as the Japanese change their *kakemono. (britannica.com)*

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Been There, Done That

E.B. White gave voice to New Yorker mascot Eustace Tilley in 1927 when Tilley bade farewell as the author of “The Talk of the Town.” White also checked in on Tilley in a 1932 “Notes and Comment” column, recounting how Tilley almost lost his silk top hat to the tax man. Tilley turns up again in this week’s “Notes,” this time appearing quite inebriated and refusing to attend a star-studded party at the Waldorf:

HO-HUM…Not even Benny Goodman and a bevy of Hollywood stars could distract **Eustace Tilley** from his drink and a tin of oysters. (bennygoodman.com)

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Stunt Pilots

I’m not sure which “Talk of the Town” writer went up on the airplane, but either Eugene Kinkead or Russell Maloney hopped aboard an American Airlines charter in a publicity stunt that involved flying a group of reporters above a ship (the S.S. Santa Paula) that was carrying two Hollywood stars—newlyweds Joan Blondell and Dick Powell.

AHOY THERE!…Newlyweds **Joan Blondell** and **Dick Powell** greet admirers as they arrive in New York aboard the S.S. *Santa Paula.* A *New Yorker* writer was flying somewhere overhead. *(godsandfoolishgrandeur.blogspot.com)*

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Gielgud’s Gig

After enormous success on the London stage, John Gielgud brought his Hamlet to Broadway’s Empire Theatre, where he was paired with Lillian Gish as Ophelia. Robert Benchley was there for the action. Excerpt:

ACTING ROYALTY…The queen of the silents met the king of the stage when **Lillian Gish** joined John Gielgud for Broadway’s production of *Hamlet* at the Empire Theatre. The play ran for 132 performances, a record at that time for a Shakespeare play on Broadway. *(James Grissom via facebook.com)*

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At the Movies

Some light fare at the cinema, with Shirley Temple cranking out her thirteenth starring role in Dimples, and Mary Carlisle teaming up with Lew Ayres for some shore leave hijinks in Lady Be Careful.

EIGHT-YEAR-OLD FILM VETERAN **Shirley Temple** and co-star **Frank Morgan** featured on a lobby card promoting Dimples; at right, **Mary Carlisle** and **Lew Ayres** in *Lady Be Careful. (eBay.com/facebook.com)*

A quick note about the actress, singer and dancer Mary Carlisle (featured above): Best known for her roles as a wholesome ingénue in 1930s musical-comedies, she was with us until just eight years ago. The last surviving WAMPAS Baby Star, Carlisle died at age 104 in 2018.

AGELESS…Publicity photo of **Mary Carlisle**, circa 1930s. *(facebook.com)*

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Saving Face

Famed stage actress Blanche Yurka had some choice words for Frank Sullivan after she read his Sept. 26 humor piece, “Save Your Face, Miss Blondell”…

WHAT ABOUT ME?…**Blanche Yurka** (left) called out **Frank Sullivan** for his attentions to “movie cutie” **Joan Blondell**. Yurka (1887–1974) was an acclaimed actress known for her intense commitment to both stage and screen roles—she even learned to knit (center image) so that she could play the role of the vengeful Madame Defarge in the 1935 film adaptation of A Tale of Two Cities. (tmdb.org/michaelbalter.substack.com/sspl.org)

* * *

The latest mini-bio from the calendar section featured famed violinist Friedrich “Fritz” Kreisler (1875–1962)…illustration is by Hugo Gellert…

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From Our Advertisers

We begin with this full-page advertisement for Heinz tomato juice, which featured a photo of a man who resembled playwright/actor Noël Coward…the person in the ad is not identified, but Coward was known for endorsing products from time to time, including Bulova watches and Rheingold beer…

…another ad illustrated by Margaret Sommerfeld, who produced promotional artwork for Saks…

…and another full page ad for Old Gold illustrated by pin-up artist George Petty…

…the Old Gold ad marks a departure from a long series of Petty-illustrated ads that were more in the pin-up style and featured a leering little man rather than a handsome masher:

…most cigarette ads still targeted the growing market of women smokers, including this line of smokes manufactured by Benson & Hedges…

…Ozzie Nelson was a famed bandleader until he reached even greater fame on his own radio series, The Adventures of Ozzie and Harriet, launched in 1944, and his television show by the same name, which ran from 1952 to 1966…

…if Ozzie Nelson wasn’t your thing, you could tap your toes to Paul Draper’s dancing ensemble or Shep Fields’ “Rippling Rhythm Orchestra” at the Hotel Pierre…

…some advertisers persisted in running wordy appeals for their products, including the execs at the Chrysler, who thought consumers could be swayed by the story of a nineteenth-century amateur chemist who accidentally refined coal tar and spawned a billion-dollar industry…

…the makers of the luxury brand Packard continued to stay afloat during the Depression by marketing lower-priced models like the Packard Six…

…lower-priced options were also featured in this ad from an organization called “Living American Art,” which offered “faithful” color collotype reproductions by modern artists, including New Yorker contributors Peggy Bacon and Reginald Marsh…

1936 lithograph of Peggy Bacon’s *The Nosegay,* featured in the ad above. *(posted on Facebook Marketplace)*

…and we have another striking Abe Birnbaum caricature (of stage actress Gertrude Lawrence) for Stage magazine…

…imagine entering this dining room while aboard a Grace Line Santa liner…not a waterslide or buffet line in sight (this was the same liner that Joan Blondell and Dick Powell took on their honeymoon from California to New York)…

…Otto Soglow continued illustrating ads for WOR radio…

…which segues to our cartoonists, beginning with a spot by Arthur Getz…

…a caption-less entry by Alain…

…Alain again, with a puzzling challenge…

…a horticultural mystery courtesy of Helen Hokinson…

…Charles Addams presented an ideal client to this fortune teller…

…Carl Rose got a little spooky…

…Gardner Rea served up an Olympian boast…

…Peter Arno drew up a doubtful doctor…

…Whitney Darrow Jr illustrated the power of motion pictures…

…George Price sampled the latest styles in ice bags…

…Barbara Shermund went shoe shopping…

…and we close with the first New Yorker cartoon by Douglas Borgstedt (1911–2001), and a good one at that!…

Next Time: The President’s Mystery…

Road Warriors

Above: 1936 Vanderbilt Cup program cover and the winner of the race, Italy's Tazio Nuvolari. (Wikipedia)

When William K. Vanderbilt II founded the Vanderbilt Cup Race in 1904, Long Island’s Nassau County was mostly farmland, its North Shore dotted with the luxurious country estates of wealthy New Yorkers. The Vanderbilt Cup would help crack open the door to the eventual suburbanization of Long Island, now home to more than eight million people.

October 10, 1936 cover by **Helen Hokinson.**

The race was cancelled after just three years—a spectator was killed in 1906— but it was revived in 1908 with the opening of the Long Island Motor Parkway. That nine-mile (14.4 km) private toll road, combined with fourteen miles (22.5 km) of public dirt roads, served as the Vanderbilt Cup course until the race was suspended in 1916 with the U.S. entry into World War I. The race would not be revived until Oct. 12, 1936, when the new Roosevelt Raceway opened in Westbury, welcoming 50,000 spectators. New Yorker correspondent G.F.T. Ryall (aka “Speed”) looked forward to the big race:

EAT MY DUST…*Top photo*: Averaging sixty-five miles per hour (104.6 kph), with a top speed exceeding one hundred mph (161 kph), **George Robertson’s** 1906 Locomobile is shown rounding a turn in the 1908 Vanderbilt Cup race—the crowd, estimated at more than 250,000—often stood dangerously close to the action (a spectator was killed in the 1906 race); *Below:* The 1906 finish saw the first-ever use of a checkered flag to signal the winner of an automobile race. *(hemmings.com)*

The 1936 race was revived by William K’s nephew George Washington Vanderbilt III, NFL founder George Preston Marshall, and famed World War I flying ace Eddie Rickenbacker. The three hundred-mile (482.8 km) race, featuring seventy-five laps on a twisting, four-mile (6.4. km) circuit, was won by Italy’s Tazio Nuvolari driving a twelve-cylinder Alfa Romeo. The best American driver, William Cummings, finished almost twenty-five minutes behind Nuvolari.

STEERING COMMITTEE…At left, 1936 Vanderbilt Cup winner **Tazio Nuvolari** and his mechanics prior to the race—his average speed was similar to the winner of the 1908 race due to the twisty, maze-like design of Roosevelt Raceway; at right, **George Washington Vanderbilt III** presents the winning trophy to Nuvolari. The massive sterling silver cup, crafted by Cartier, is now housed at the Museo Nicolis in Verona, Italy. *(vanderbiltcupraces.com)*

Ryall noted that the leading American driver was Louis Meyer, but Meyer would not compete due to a crash on a practice run. Also noted was the labor and materials involved in the construction of Roosevelt Raceway, where the winning average speed (65.998 mph or 106.2 km/h), was nearly the same as the 1908 race. This lack of speed was later mocked by spectators and the press, who criticized the many twisty hair-pin turns on the course.

LOTS OF CURVES, YOU BET…Army Air Forces aerial photograph of the new Roosevelt Raceway taken during the 1936 Vanderbilt Cup Race Oct. 12, 1936. Deluxe clubhouse seats were sold for $27.50, or about $700 today. The four-mile (6.4. km) layout featuring sixteen unbanked corners (many with tight hairpins), a layout that kept average speeds disappointingly low. *(Wikipedia)*

The revived race lasted only two years, both won by Europeans. Check out the website Vanderbilt Cup Races for more photos and information on the race. This final note by Ryall suggested that travelers use the Long Island Motor Parkway to get to the race—the very same road that was originally constructed for the 1908 race.

* * *

A Gentler Pastime

Noel F. Busch reported from the 1936 U.S. Women’s Amateur Championship, where the young British golfer Pamela Barton won her second major tournament of the year.

KING AND COUNTRY…Photo at left: **Pamela Barton** (right) defeated **Maureen Orcutt** (left) to win the 1936 U.S. Women’s Amateur Championship, becoming the youngest, at age nineteen, to win the U.S. and British women’s amateur titles in the same year—Barton was considered the best female golfer in the world in the late 1930s; photo at right: Barton takes part in training for the Volunteer Ambulance Service in England during WWII—sadly, the crash of a Royal Air Force Tiger Moth on November 13, 1943, claimed Barton’s life at age twenty-six. *(USGA Archives)*

* * *

At the Movies

Italian tenor Nino Martini took top billing in the second film produced by Mary Pickford and Jesse Lasky for United Artists, the musical comedy The Gay Desperado. Critic John Mosher gave a thumbs up to this spoof of the gangster genre.

LIGHT AND EASY…*Top photo*: Italian operatic tenor **Nino Martini** took top billing in *The Gay Desperado,* seen here with co-star Ida Lupino; *below:* the film’s other co-star, **Leo Carrillo**, performs in costume in front of (from left) **Martini**, producer **Mary Pickford**, director **Rouben Mamoulian,** Mexican Consular Ricardo G. Hill, and producer Jesse L. Lasky. *(Citizen Screen via Facebook/just watch.com)*

Not so light was Craig’s Wife, starring Rosalind Russell as a domineering woman who drives everyone from her life, including her husband. Mosher found some relief in the “toothsome” comedy Kelly the Second.

MOTHER MAY I?…Top photo: **Rosalind Russell** portrayed the domineering wife of Walter Craig (**John Boles**) in *Craig’s Wife;* Below: **Patsy Kelly, Guinn ‘Big Boy’ Williams** and Charley Chase in *Kelly the Second. (melanienovak.com/tcm.com)*

* * *

Whining for Winesburg

Book critic Clifton Fadiman found himself “stymied” by Sherwood Anderson’s latest novel, Kit Brandon: A Portrait, in which the author seemed “to be asking himself questions about a dozen things at once.”

A LOT ON HIS MIND…**Sherwood Anderson’s** *Kit Brandon: A Portrait*, would be his eighth novel. (neh.gov/abebooks.com)

* * *

The calendar pages continued to feature mini-bios of celebrities, this week theater producer and director Guthrie McClintic…caricature by William Auerbach-Levy…

THEATER ROYALTY…**Katharine Cornell** and **Guthrie McClintic** in the library of their home at 23 Beekman Place in Manhattan, 1933. (Wikipedia)

* * *

From Our Advertisers

We begin with this antediluvian image from Hiram Walker, which greeted readers on the inside front cover…the ad was part of series showcasing the consumption of Canadian Club around the world…

…National Distillers lined up their domestic and imported brands to promote a “perfect martini”…

…and we have more stylish lids from Stetson, which included a “new pork-pie” that was apparently popular among university students…

…and Hockanum Woolens continued its series celebrating the seasons in fashion…

…there were numerous ads in the issue touting the latest in modern furniture, including Bloomingdale’s…

…and B. Altman…

…The New York Sun hired cartoonist Fred Neher to tout the newspaper’s advertising reach…

…Neher (1903–2001) was best known for his long-running syndicated cartoon Life Is Like That, which ran from 1934 to 1977…he also published one cartoon in The New Yorker, Jan. 21, 1933…

Left, **Fred Neher’s** sole *New Yorker* cartoon (Jan. 21, 1933), and at right, an example of his long-running gag panel from 1936. (Thanks to Ink Spill for the always invaluable reference!)

…the inside back cover featured an appeal to motorists to make the switch to leaded gasoline (during the 20th century, leaded gasoline released millions of tons of toxic lead particles into the air, soil, and water, and even today persists throughout ecosystems, including human bloodstreams)…

…on a cheerier note, we have a bunch of cartoons, beginning with spots by Carl Rose…

…Victor de Pauw, Helen Moore Sewell, and Alice Chamalian…

…Richard Taylor began his series of “Ancient Favorites”…

…Barney Tobey gave us a 1930s version of “can you hear me now?”…

…Garrett Price recognized a face in the crowd…

…after a long absence, Isadore “Izzy” Klein returned to The New Yorker with this contribution (in 1935 Klein (1897–1986) resumed his work as an animator for major studios including Screen Gems and Disney)…

…Barbara Shermund got creative at a department store…

…Whitney Darrow Jr overheard some inside scoop at the theater…

…Alain offered up some timeless advice from the advertising world…

…Helen Hokinson’s “girls” steered clear of some political rhetoric…

…Ned Hilton had an urgent change order…

…and we close where we began, at the races, this time with Charles Addams…

Next Time: National Treasure…

Mirror, Mirror

Above: In his review of Tallulah Bankhead's performance in "Reflected Glory," Wolcott Gibbs noted that she was a force to be reckoned with: ..."she would pull any home in the world down around her ears in ten minutes, and after that perhaps eat the children." (newyorker.com/facebook.com)

Broadway’s fall season was still young when the Morosco Theatre staged Reflected Glory, featuring Tallulah Bankhead in a role that mimicked her famously flamboyant lifestyle.

October 3, 1936 cover by **Robert Day.**

The play, which ran for 127 performances, was not well-received by the critics, but audiences loved it, and especially those who, in the words of critic Wolcott Gibbs, “would be enchanted to spend the evening just watching (Bankhead) knit a sock.”

Bankhead (1902–1968) also appeared in films (she won a New York Film Critics Circle award in 1944 for her performance in Alfred Hitchcock’s Lifeboat), but she was mostly known for her stage acting and her wild lifestyle—drugs, alcohol, and lots of sex with both men and women; she was candid about her vices, including the claim she smoked 120 cigarettes a day.

ART IMITATES LIFE…Clockwise, from top left: **Tallulah Bankhead** in promotional photo for *Reflected Glory*; Bankhead played Muriel Flood, a flamboyant, self-absorbed actress who constantly dramatizes her own life both on and off stage; author and director George Kelly wrote *Reflected Glory* specifically for Bankhead; Broadway’s Morosco Theatre (demolished 1982). *(cinemaclassico.com/jacksonupperco.com/Wikipedia)*

Early in her career Bankhead, an Alabama native, moved into the Algonquin Hotel and quickly made her way into the orbit of the famed Algonquin Round Table—so, she was well-known to Gibbs, who noted in this excerpt that Bankhead’s only competition in Reflected Glory was William Brisbane, a man with a face “as mad and vacant as the moon.”

MAD MATCH…**Wolcott Gibbs** noted that **William Brisbane** was **Tallulah Bankhead’s** only competition in *Reflected Glory.* *(themovieb.org/npg.org.uk)*

* * *

The Yankee Clipper

Baseball was mostly ignored in the early years of the New Yorker, but every now and then the magazine would feature a famous personality from the game, in this case Joe DiMaggio, who in 1936 would set a franchise record for rookies by hitting twenty-nine home runs (in just 138 games).

DIZZY AND JOE D…Yankees rookie **Joe DiMaggio** meets with Cardinals pitcher **Dizzy Dean** at the All-Star Game in Boston July 7, 1936. *(AP Photo)*

* * *

Right of the Right

In his “Notes and Comment,” E.B. White took issue with a proposal by the New York Board of Aldermen to ban right-hand turns against a red light (the board ultimately approved the ban).

SEEING THE LIGHT…City officials examine new traffic lights on Fifth Avenue, 1933. *(Golden Age Of Travel via facebook.com)*

* * *

At the Movies

Based on a 1929 novel by Sinclair Lewis, the William Wyler-directed Dodsworth was acclaimed by critics as one of the best films of the year. New Yorker critic John Mosher wholeheartedly agreed:

SHE SAID, HE SAID…At left, **Ruth Chatterton** and **Walter Huston** portrayed a couple in a declining marriage in Dodsworth; at right, retired auto magnate Sam Dodsworth (Huston) reconsiders the life he has made for himself. *(torontofilmsociety.com/YouTube.com)*

COMPLICATIONS…While travelling on the RMS *Queen Mary* to England, the Dodsworths find romantic companions—at left, Sam finds a soulmate in Edith Cortright (**Mary Astor**), while Fran flirts with a younger Englishman, Captain Lockert, played by **David Niven.** It was Niven’s first sizable role—he was a lieutenant in the British Army before coming to Hollywood in 1935. (eBay.com/film-foundation.org)

Mosher also reviewed a mixed bag of films, including the “wicked comedy” La Kermesse héroïque (Carnival in Flanders) featuring French opera star Françoise Rosay as a mayor’s wife who cleverly thwarts potential troubles from visiting Spanish soldiers.

BAWDY FUN was how John Mosher described the schemes of a mayor’s wife in *La Kermesse héroïque (Carnival in Flanders)—c*lockwise, from left: **Françoise Rosay** (seated) organizes the village women to tame some visiting soldiers; **Betty Grable** and John Arledge in the crime drama Don’t Turn ’em Loose; *La Croisière Jaune* (*Yellow Expedition*) documented a 1931-32 French trans-Asian expedition organized by Citroën to promote its rugged Kégresse track vehicles; **Jack Oakie**, **Bennie Bartlett** and **Fred MacMurray** in The Texas Rangers. (mubi.com/imdb.com/radiofrance.fr/csfd.cz)

* * *

From Our Advertisers

Fall advertising continued its uptick in the magazine, with many splashes of color including this carpet ad that greeted readers on the inside front cover…

…R.J. Reynolds continued to roll out endorsements from society mavens…here Anne C. Rockefeller stated that Camels gave her “a delightful sense of well-being”…

…more Colonel and Duchess archetypes turn up in this issue, on behalf of Ruppert beer…

…the Warwick Hotel (Philadelphia), and College Inn tomato juice “cocktail”…College Inn had softened the appearance of their Duchess…

…since she was last spotted in The New Yorker in 1935 (detail)…

…after a blazing hot summer, the brewers of Rheingold figured this image would still appeal to parched New Yorkers…

…a back of the book ad from Johnston & Murphy, quoting an unidentified author regarding some childhood wishes…

…John Held Jr. was one of the earliest contributors to The New Yorker—from 1925 to 1932 his woodcut-style cartoons and fanciful maps were frequent features…by 1936 Held had turned his talents to painting, book illustration, and the occasional advertisement, here on behalf of Macy’s…

…our illustrators and cartoonists for this issue include Christina Malman…

…a caricature by William Auerbach-Levy for the calendar section’s mini bio…

…another Richard Taylor–Morris Bishop collaboration…

…more historic moments from American Industry, with Rea Irvin…

…Alan Dunn had an M.C. Escher moment on the turnpike…

…Helen Hokinson made a big ask at the beauty parlor…

…Ned Hilton drew up a big man with a big complex…

…Leonard Dove offered a challenge and a unique perspective at the subway station…

….Barbara Shermund’s modern women thrilled to the sights of Manhattan…

…George Price turned this trio into a quartet…

…and we close with a terrific, terrifying moment at the World Series, courtesy Peter Arno…

Next Time: Road Warriors…

Can-Can in Cleveland

Above: Postcard image of the "Avenue of Presidents" at the 1936 Great Lakes Exposition in Cleveland, Ohio. (youtube.com)

Before the days of mass communications, millions would flock to various world’s fairs and expositions to see the latest inventions, experience the boosterism of the host city, and seek out the thrills of a carnival ride or peep show.

September 26, 1936 cover by Constantin Alajalov.

Along with the major world’s fairs such as Chicago’s 1893 World’s Columbian Exposition, smaller cities also hosted expositions to “boom” their standing in the world—Omaha’s 1898 Trans-Mississippi and International Exposition attracted 2.6 million people, including President William McKinley, and three years later Buffalo’s 1901 Pan-American Exposition would draw eight million—McKinley was there, too, but his visit (and life) would be cut short by an assassin’s bullet.

In many cases these expositions commemorated anniversaries that marked the progress of a particular city or geographic area. Such was the case of Cleveland’s Great Lakes Exposition, which was created to commemorate the centennial of Cleveland’s incorporation as a city while giving a boost to a region hit hard by the Depression. The exposition was visited by The New Yorker’s Eugene Kinkead, who was an editor and writer of the magazine’s “The Talk of the Town” section for many years. Here are brief excerpts from his visit:

SOMETHING FOR EVERYONE…Clockwise from top left: Poster for the Great Lakes Exposition; the most popular attraction was Billy Rose’s Aquacade, a 5,000-seat theater-restaurant that featured diving and synchronized swimming (the Aquacade was also a hit at the 1939 New York Wold’s Fair); star attractions at the Aquacade were Olympic champion swimmers **Eleanor Holm** and Johnny Weissmuller, pictured here with **Billy Rose**; the “Streets of the World” showcased the cultures of more than forty different countries—it also featured the “French Casino,” a restaurant/nightclub that drew massive crowds to its “Girl Revues”—naturally, the scantily clad performances and nude can-can dancers created a major stir among more modest expo attendees. *(chicagovintageposters.com/clevelandmemory.org)*

OTHER DIVERSIONS…Above: the can-can dancers who caused quite a stir at the French Casino, located in the “Streets of the World” section. Below: One of the blimps the Goodyear Tire & Rubber Company featured at the exposition rises in the background of “Streets of the World.” Visitors could purchase tickets for three dollars (roughly $65 today) to take a scenic flight over downtown Cleveland, the exposition, and Lake Erie. *(clevelandmemory.org)*

EXPO BY NIGHT…Clockwise, from top left: Postcard view of the main entrance to the Great Lakes Exposition, backlit by the “Aurora Borealis”—a spectacular light display created by powerful searchlights and colored beams; a tower sponsored by Cleveland’s famed Higbee’s Department Store; photograph of the main entrance at night. *(clevelandmemory.org/clevelandhistorical.org)*

* * *

Relax, Joan

New Yorker regular Frank Sullivan found inspiration in a newspaper article featuring actress Joan Blondell lamenting the “surprised look” she thought was permanently fixed on her face. Sullivan suggested that Blondell “must live a pretty secluded life” not to notice a world “full of startled faces.” Alluding to the coming war in Europe, he suggested that in a year or two “everyone will probably look like ZaSu Pitts.”

PUT ON YOUR WAR FACE…**Frank Sullivan** reassured **Joan Blondell** (center) that soon everyone would wear the expression of actress **ZaSu Pitts** (left). *(imdb.com/sspl.org)*

* * *

At the Movies

As previously noted, costume dramas were big in 1936, and critic John Mosher was less than enthusiastic about many of them, but he found Nine Days a Queen (Tudor Rose in the British release) a sensible affair, noting that “English studios manage to dress up their historical pageants with a care and a suggestion of authority…”

TEMPORARY CROWN…*Nine Days a Queen* (aka *Tudor Rose*) tells the story of **Lady Jane Grey’s** brief reign as the queen of England before she loses her head. Left: **John Mills** as Lord Guilford Dudley and **Nova Pilbeam** as Lady Jane Grey. At right, executioners seek forgiveness from Lady Jane ahead of their grisly task. Critic John Mosher liked the film, but Graham Greene (critic for *The Spectator),* wrote that he had “seldom listened to more inchoate rubbish…” *(oldhollywooddiary via instagram.com)*

Mosher found the musical comedy Sing, Baby, Sing a minor entertainment, and dismissed the screwball comedy My Man Godfrey as “nonsense.” Mosher was in the minority on that latter opinion: Godfrey was one of the most acclaimed comedies of 1936, nominated for six Oscars. In 1999 the film was selected for preservation in the National Film Registry.

PAIRING OFF…**Alice Faye** and Adolphe Menjou in *Sing, Baby, Sing.* **Carole Lombard** and **William Powell** in *My Man Godfrey.* Lombard and Powell were briefly married from 1931 to 1933, but remained close friends after their divorce. (eBay.com/pbs.org)

* * *

From Our Advertisers

The inside front cover greeted readers with this romantic image from Richard Hudnut cosmetics…

…the makers of Lucky Strikes used a bit of romance themselves to inspire more women smokers…

…the folks at Birds Eye took out this advertisement to extol the virtues of frozen fish…

…an odd ad from Green Giant, using the image of an annoying little man to sell peas…one imagines the woman calling “Pa, git yer shotgun”…

…the Parc Vendome advertised its apartments as a great place to keep fit, everything from calisthenics to sun-lamp treatments…

…a couple of one-column ads from the back of the book…at left: founded in 1935, Cadaco was known for transforming real-world sports into table-top versions…on the right: John-Frederics was a partnership between hat designer “Mr John” Harberger and Frederic Hirst…John-Frederics hats were famous in Hollywood, including the green velvet bonnet worn by Vivien Leigh in 1939’s Gone with the Wind…

This 1938 edition of Cadaco’s Bas-Ket featured spring-loaded levers that propelled a ping-pong-like ball toward a basket. (etsy.com)

…Scribner’s magazine, a product of publisher Charles Scribner’s Sons, tried to head off declining circulation by hiring a new editor-in-chief, Harlan D. Logan, who sought to modernize the format to compete with contemporary lifestyle magazines…the publisher took out this cheeky full-page ad to draw attention to the “new” Scribner’s…

…founded in January 1887, the magazine saw its strongest sales when Teddy Roosevelt was a contributor from the 1890s to about 1910…despite Logan’s efforts, the magazine folded in May 1939…

The October 1936 issue of *Scribner’s* marked a change in editorship and design of the magazine. This cover was by American graphic designer **Thomas Cleland.** *(vintage.es)*

…archetypes like the pompous British Colonel and the haughty Duchess seemed to be everywhere in the 1930s, whether they were foils in screwball comedies or wealthy aristocrats laughably out-of-touch and obsessed with past glories (Peter Arno knew that trick well)…if you’ve followed these posts for awhile you know they are often seen in New Yorker advertising as well…

…which makes a nice segue to our cartoons, starting with Arno…

…the calendar section featured this illustration by William Auerbach-Levy for the mini bio of popular bandlander and pianist Eddy Duchin…

…Victor de Pauw opened up the magazine with this painterly illustration…

…some spot art from fashion illustrator Alice Chamalian…

…and Richard Taylor…

…caption-less entries from Alain…

…and Robert Day…

…Leonard Dove supplied a clarification for this sugar daddy…

…William Steig gave us various types of “woe”…

…George Price delivered a surprise at the Automat…

…Otto Soglow pondered the meaning of dreams…

…and we close with some scandalous fashion gossip, courtesy Helen Hokinson…

Next Time: Mirror, Mirror…

Through the Looking Glass, Darkly

Above: The BBC offered a public demonstration of television at Waterloo Station, London, in 1936. (Colorized image via Facebook)

E.B. White was ever wary of new technology (except for aviation—he loved to fly), so television posed yet another thing to fear in the coming age of “omniscience.”

September 19, 1936 cover by William Cotton.

In addition to television, White noted two other “giant strides” in the world of science and publicity: a live radio broadcast featuring sounds from the Spanish Civil War, and the launch of a new magazine that would “consist almost entirely of pictures.”

ONE-EYED MONSTER…Clockwise, from top left: On Aug. 11, 1936, Philco Radio and Television demonstrated the transmitting end of a television with the help of camera operator R.E. Waggener and singer **Betty McNellis**—the sound and picture were projected seven miles to a receiving set; a close-up of a 1936 television camera; photo taken in 1936 during a “live broadcast” from America’s first television studio, NBC Studio 3H—from left, NBC President **Lenox Lohr,** RCA President **David Sarnoff** and Fair Committee head **Grover Whalen** sign a contract for an RCA pavilion at the upcoming 1939 World’s Fair; front and rear view of a 1936 television receiver. *(eyesofageneration.com/facebook.com)*

White also noted the upcoming launch of a new magazine, The Show-Book of the World, which was the working title of a publication that would become Life magazine. White did not like the idea of a magazine consisting mostly of pictures that graphically expose “once-private lives,” believing it would “do away with the last vestiges of privacy in America.”

MONUMENTAL…The photo on the first cover of *Life* magazine, Nov. 23, 1936, was shot by one of *Life*‘s original four photographers, **Margaret Bourke-White,** who covered the construction of the Fort Peck Dam, a Public Works Administration endeavor to build the largest earth dam in the world during the Great Depression. At right, a Bourke-White photo of Fort Peck workers enjoying some down time. *(npr.org/life.com/worthpoint.com)*

* * *

Call for Johnny Roventini!

“The Talk of the Town” featured a brief profile of Johnny Roventini (aka Johnny Morris or Johnny the Bellboy), the famous “living trademark” for the Philip Morris tobacco company. Roventini (1910–1998), who represented the company for more than forty years, was working as a bellboy at the New Yorker Hotel in 1933 when he was discovered by an advertising agent. Excerpts:

THEY’RE SELLING YOU…In mid-century America the image of **Johnny Roventini**, known to the public as Johnny Morris or Johnny the Bellboy, seemed to be everywhere. Clockwise, from top left: Publicity photo, 1937; magazine ad, 1947; ad promoting the armed services, 1941; civil defense-themed ad, 1940s; cigarette match holder; promotional stand-up sign. *(cats.ua.edu/standford.edu/worthpoint.com)*

Roventini was probably best known for his Philip Morris promos on I Love Lucy. The new show was challenged to find a sponsor (due to the Cuban character played by Desi Arnaz) until Arnaz arranged a deal that made Philip Morris the exclusive sponsor of I Love Lucy from its premiere on October 15, 1951 through Christmas of 1954. Roventini gained unprecedented national TV exposure and became fast friends with Arnaz and Lucille Ball. Here is one more excerpt from “Talk” regarding the quiet life of Philip Morris’s “living trademark.”

I LOVE PHILIP MORRIS…**Lucille Ball, Johnny Roventini** and **Desi Arnaz** formed a lucrative trio for the tobacco company Philip Morris when *I Love Lucy* went on the air in 1951. Roventini was an occasional, social smoker, while Ball and Arnaz were heavy smokers (although Lucy preferred Chesterfields). *(facebook.com/instagram.com)*

* * *

At the Movies

A Soviet film featuring exiled German communists proved to be a disappointment for critic John Mosher, but in retrospect the 1936 German-Soviet film The Struggle (aka Kämpfer or Der Kampf) reveals the strange and terrifying climate artists had to navigate in Stalin’s Russia.

Set in Germany after 1933, the film depicted the resistance of workers against the rise of the Nazi Party. One of the earliest films to depict Nazi terror and concentration camps, ironically many of those who worked on the film became victims of Joseph Stalin’s terror and the Gulag.

DEFIANCE…German actress Lotte Loebinger in a scene from the 1936 German-Soviet movie *The Struggle* (“Kämpfer”). Loebinger (1905-1995) managed to survive Stalin’s purges and had a long career on the stage in East Berlin following World War II. Loebinger’s lover, a German refugee physician with whom she bore a daughter, was not so fortunate, dying in a Soviet Gulag camp. *(YouTube)*

Shortly after The Struggle was completed, Stalin purged the community of exiled German communists living in Moscow, and the film was quickly banned by Soviet authorities. A large number of the film’s cast and crew were arrested, sent to the Gulag, or killed, including lead actor Bruno Schmidtsdorf, who was executed by firing squad near Moscow in 1938. Composer Hans Hauska, who wrote the film’s musical score, perished in a Soviet prison camp.

* * *

Playing the Ponies

The calendar section continued its series of illustrated mini-bios, this week featuring Tommy Hitchcock, widely regarded as the greatest polo player in the history of the sport. A dashing figure in high society, Hitchcock (1900–1944) was also an aviator and decorated war hero. Illustration by William Cotton.

POLO PLAYING PILOT…**Tommy Hitchcock** flew as a volunteer pilot for the French Air Force in World War I, and was later instrumental in the development of the P-51 Mustang fighter plane. Hitchcock was killed in 1944 while piloting a P-51 on a test flight near Salisbury, England. *(instagram.com)*

* * *

From Our Advertisers

A strange advertisement from Bergdorf, announcing the opening of a salon that featured a line of shoes inspired by the Chinese “bound foot”…

…if a bound foot wasn’t your thing, you could wiggle your toes in an elastic shoe fashioned from “Pleatex”…

…Wamsutta continued to promote its high thread-count sheets with these somewhat seductive advertisements…

…oddly composed advertisement for Saks Fifth Avenue by fashion illustrator Margaret Sommerfeld, who produced promotional artwork for Saks…

…Fred Astaire managed to hang on to his hat in this advertisement for “The Packard Hour” on NBC’s nationwide “Red Network”…the ad proclaimed “you’ll hear him sing and dance“…on the radio, that is…

…Scripps-Howard featured this image of the late Will Rogers to promote newspaper advertising…

…this back cover ad also featured a newspaper reader, enjoying a smoke while waiting for the train…

…best known for creating The Little King, Otto Soglow drew hundreds of cartoons and spot drawings for The New Yorker as well as for a variety of advertisers including Pepsi-Cola, Benson & Hedges cigarettes, and here, one from a series of ads he created for WOR radio…

…speaking of spots, here are two by Victor de Pauw…

…biographies of prolific New Yorker cover artist Arthur Getz give his start date at the magazine as 1938, but this might be one of his early spot drawings (although the signature style differs from Getz’s other works)…

…no mistaking this spot by Christina Malman…

…or this one by Richard Decker…

…Leonard Dove demonstrated some moves for a chorus line…

…and more wonderful Richard Taylor illustrations for Morris Bishop’s limericks…

…the well-heeled prepared to engage in a favorite sport, per Peter Arno…

…”Trans-Lux” theaters were conversions of storefronts and retail offices that seated smaller audiences than traditional theaters. Rather than feature films, the Trans-Lux theaters showed continuous 45-to-60-minute loops of newsreels (like The March of Time), short subjects, travelogues, and cartoons from 10 a.m. to midnight—people could come and go as they pleased. The theaters pioneered rear-screen projection, using a specialized, wide-angled lens placed just eight feet behind a translucent screen…

POP IN, POP OUT…The very first Trans-Lux cinema opened in 1931 at 58th and Madison as a unique venue that played newsreels and shorts. According to *The New York Times*, “by the late 1940s, the rise of television began to kill the newsreel format entirely. By 1949, Trans-Lux stopped expanding its boutique newsreel footprint and pivoted its existing houses toward showing standard feature-length films.” (Library of Congress)

…back to our cartoons, Carl Rose conjured up an unwelcome reminder…

…Charles Addams was up to his old tricks…

…Alain read the obvious from some tea leaves…

…Rea Irvin showed us some strategic thinking by military brass…

…Alan Dunn considered the mysteries of the sea…

…this guy should have suggested a comedy, per Barbara Shermund…

…Helen Hokinson continued to probe the delicate work of the dress shop…

…and we close with another by dear Helen, and the fear of too much thinking…

Next Time: Can-Can in Cleveland…

Sunlubbers

E.B. White grew up along the coast of Maine and had a lifelong love of sailing. He did not, however, have much regard for those who came to the water simply to bask in the sun.

White led off his column with some sharp words about the “sunburned man” who did not come by his tan honestly, like an athlete or explorer, but rather spent his weekends “frying” to cover his “bankrupt dreams.” White was also critical of “the weekend guest” who brought noise rather than tranquility to the seaside.

E.B. WHITE’S NIGHTMARE…At left, the West Bathhouse at Jones Beach is the backdrop for this circa 1930s image of New York beachgoers; at right, sunbathers play cards on Orchard Beach, known as the “Riviera of the Bronx,” circa 1930. *(facebook.com/Patchogue-Medford Library)*

Ever critical of innovation, E.B. White also lamented the rise of such “conveniences” as paper towels and powdered soap dispensers.

A FEW OF MY LEAST FAVORITE THINGS…Always wary of the newfangled, **E.B. White** preferred cloth over paper towels, bar soap over powdered; glass rather than Dixie Cups, and old-fashioned water coolers glittering with cracked ice. Clockwise, from top left: Ad for Scot paper towels, 1935; 1930s powdered soap dispenser; Dixie Cups, 1931; **Eleanor Powell** and **Fred Astaire** take a break at an old-fashioned water cooler during filming of *Broadway Melody of 1940*; detail from an ad for a Frigidaire electric water cooler, 1936. (witness2fashion/urbanremainschicago.com/lafayette.edu/tcm.com)

One more item from “Notes,” this referring to theatrical producer and director Jed Harris, who was peeved when a nostalgic reference in his new comedy, Spring Dance, failed to elicit laughter from a first-night audience at the Empire Theatre. E.B. White sided with the audience, and wondered if playwrights in the “television theatre of 1950” would someday reference “Greta Garbo and the Sixth Avenue elevated.”

RELAX, JED…Learning that Broadway producer and director Jed Harris was upset about an audience’s lack of reaction to a nostalgic reference, **E.B. White** suggested that the director’s protest was a mere “squeak.” *(History of Cinema via Facebook)*

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At the Movies

Gary Cooper finally showed off his gift for gab in Paramount’s drama The General Died at Dawn. Critic John Mosher called the film “lively,” and noted a “glimpse” of New Yorker short story writer John O’Hara in a cameo appearance.

TROUBLE IN CHINA…**Gary Cooper** and **Madeleine Carroll** portrayed lovers in war-torn China who seek to stop an arms shipment in *The General Died at Dawn*; at right, Cooper in a scene with **Akin Tamiroff**, who portrayed warlord General Yang. The film was directed by **Lewis Milestone** and written by **Charles G. Booth** and Clifford Odets. *(imdb.com/ebay.com)*

CAMEO…*New Yorker* short story writer and novelist John O’Hara played a minor role as a newspaper reporter in *The General Died at Dawn. (John Fronza via Facebook and YouTube)*

The title of MGM’s The Gorgeous Hussy suggested something racy, but as Mosher noted, it “unexpectedly turns out to be about Andrew Jackson.”

SEX SELLS…MGM played up **Joan Crawford’s** role as a “hussy” in this theatrical poster for *The Gorgeous Hussy*, but these were the days of the Hays Code and things wouldn’t get more racy than the scene at right, with **Robert Taylor** as Andrew Jackson and **Crawford** as the “hussy,” Peggy Eaton. *(imdb.com/mubi.com)*

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From Our Advertisers

It was time to get that fall hat, and Stetson had three smart-looking lids for the man about town…

…and here’s a not-so-smart ad from the makers of Talon zippers…no doubt some of the wags on The New Yorker’s editorial side got a kick out of this…

…and this strange ad from Lord & Taylor…not sure what they were trying to convey with that peeled-back corner…

…Jane Engel founded a popular women’s and children’s apparel shop during the Great Depression (in 1930) with just $400 to her name. She grew the business from a single shop on Madison into a successful chain of more than thirty locations…

JEWEL BOX…The flagship Jane Engel Building at Madison and 79th was designed by **Roy C. Morris** in the Art Moderne style—the generous use of glass brick filled the interior with soft, diffused light. The shop closed in 1955 and was demolished two years later. *(New York Public Library)*

…the makers of the luxury brand Packard made sure Depression-strapped buyers could still afford one of their automobiles, which ranged in price from $795 to $3,420 (in 2026 equivalent to roughly $19,000 and $83,000, respectively)…no doubt The New Yorker’s bean counters appreciated the revenue from these five consecutive full-page color ads…

…bourbon distillers continued to compare the accomplishments of famous men to the quality of their tipple…

…as the folks at Hockanum Mills continued featuring fine woolens in upscale, seasonal settings…

…and the makers of leaded gasoline continued their series featuring homespun images juxtaposed with attendants gassing up cars in the background…at first I thought this was one image superimposed over another, but more likely the gas pump is a prop…also, an odd detail on the left where children appear to be feeding (or teasing) a baby bear restrained by a leash…

…we move on to our cartoonists, beginning with Richard Decker…

…also in the calendar section was this illustration by William Auerbach-Levy for the mini bio of Fred Perry (1909–1995), British tennis star who won ten Majors, including three consecutive Wimbledon Championships from 1934 to 1936…he was the first player to win a “Career Grand Slam” which he completed at the tender age of 26 in 1935…Perry was also the world champion ping-pong champion in 1929…

FRISKY FRED…**Fred Perry** was one of the leading bachelors of the 1930s and his off-court romances were reported in the world press—including one with actress **Marlene Dietrich.** Perry was also known for his popular line of sports attire. Above: Perry hugs the championship cup after his U.S. Open victory at Forest Hills, 1936. (Wikipedia)

…an assortment of spot drawings…clockwise, from top left, Arthur Getz, Victor de Pauw, and Barbara Shermund (arguably not a spot drawing, but not really a cartoon either)…

…no signature on this, but it appears to be the work of Perry Barlow, which always reminded me of another artist known for his rural types, Robert McCloskey…

…James Thurber illustrated a public display of disaffection…interesting use of perspective here…Thurber seems to violate all the rules yet the effect is masterful…

…speaking of effect, George Price in the subway…

…Peter Arno continued to explore a familiar theme…

…Carl Rose imagined the home life of a mermaid…

…Barney Tobey’s Miss America gave a plug to her sponsors…

…Alan Dunn gave us a view of a pre-preview…

…Dunn again, with a rare cartoon featuring a known personage…

…Barbara Shermund revealed a surprise at the teller window…

…Mary Petty got creative at the hat shop…

…and Petty again, as we close with her modern take on higher education…

Next Time: Through the Looking Glass, Darkly…

Late Summer Chatter

Above: E.B. White noted the sounds of late summer ranging from jackhammers (that sounded like cicadas) to the songs of katydids predicting an early frost. (pafa.org/Ellyn B/Flickr/nwf.org)

For roughly four decades E.B. White’s “Notes and Comment” set the tone for each issue of The New Yorker, offering observations on daily life that sometimes were compiled from his “disarranged notes.”

September 5, 1936 cover by Adolph K. Kronengold.

For the September 5 issue White offered brief comments on everything from the German military buildup to the romantic life of singer Bobby Arnst.

SHE WENT APE OVER TARZAN…Photo at left: Singer/dancer **Bobbe Arnst** shares a laugh with her first husband, *Tarzan* star **Johnny Weissmuller**—apparently her second marriage to divorce attorney **Robert Cavenaugh** wasn’t so full of yuks; White also noted the cicada-like sounds of air drills tearing up old trolley car lines—at right is the 1936 painting “End of 14th Street Crosstown Line” by early *New Yorker* contributor **Reginald Marsh**. The urban realist Marsh juxtaposed workers tearing up tracks with picketers demonstrating against Ohrbach’s, which would not allow employees to unionize. *(whosdatedwho.com/pafa.org)*

White also cited Cosmopolitan magazine regarding “the age of accumulation” (twenty-five to thirty-five), and noted the average speed of rival ocean liners for “New Yorkers hastening to the Scottish moors for the grouse shooting…”

CONSUMER REPORT…White cited *Cosmopolitan* regarding “the age of accumulation,” and considered the average speeds of the world’s fastest ocean liners, France’s SS *Normandie* (top), and Great Britain’s RMS *Queen Mary. (instagram.com/ucla.edu)*

* * *

Sounds of Music

Paris correspondent Janet Flanner moved on from the Nazi Olympics in Berlin to the foothills of the Alps for the Salzburg Music Festival, where German dramatic soprano Lotte Lehmann and Italian conductor Arturo Toscanini made music together.

DRAMATIC DUO…Dramatic soprano Lotte Lehmann and conductor **Arturo Toscanini** were the big draw at the 1936 Salzburg Music Festival, which also featured the debut of the Trapp Family Singers, who were encouraged by Lehmann to enter the Salzburg Festival contest. *(taminoautographs.com via stolpersteine-salzburg.at/en)*

In August 1936 Lehmann discovered the Trapp Family Singers (made famous in 1965’s The Sound of Music). While approaching a villa available to let, Lehmann overheard the Trapp children singing in their garden. Due to her fame, Lehmann was able to persuade Captain Georg Von Trapp to allow his children to perform at Salzburg Festival.

Flanner also marveled at the Austria’s Grossglockner High Alpine Road—with the highest pass in Europe—and noted the bitter struggle between Nazis and Social Democrats that was dividing Austrians less than two years before the Anschluss, the German annexation of Austria.

GETTING HIGH…At left, the Grossglockner High Alpine Road (Grossglockner Hochalpenstrasse); at right, the Hohensalzburg Fortress (Festung Hohensalzburg) a large medieval fortress that is a prominent landmark in the city of Salzburg, Austria. Flanner noted that unbeknownst to gawking tourists, the fortress contained political prisoners. *(Wikipedia)*

* * *

At the Movies

John Mosher found Fred Astaire and Ginger Rogers at the top of their game in the musical comedy Swing Time, but lamented the stodgy and laborious plot that burdened the non-dancing scenes.

BUSTING SOME MOVES are **Ginger Rogers** and **Fred Astaire** in Swing Time. The film was the sixth of ten films starring Astaire and Rogers. (goldenageofcinemasite.wordpress.com)

Mosher also had a look at Girl’s Dormitory, which introduced audiences to the young French actress Simone Simon, and also checked out the latest Myrna Loy flick.

THINGS THAT MAKE YOU GO HMMM…Clockwise from top left: Set at a Swiss boarding school, *Girl’s Dormitory* is a story about a middle-aged school director (**Herbert Marshall**) who resists the attentions of a forty-something professor (**Ruth Chatterton**) and instead hooks up with a 19-year-old student (**Simone Simon**);1936 photo of Simon by George Hurrell—Simon is is perhaps best remembered for her role in the 1942 American horror film *Cat People* and its sequel; **Claire Trevor, Warner Baxter,** and **Myrna Loy** in *To Mary—with Love*; cover of *Movie Parade*, a book on movie history when the history of film was just three decades old. (imdb.com/facebook.com)

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From Our Advertisers

The magazine opened with another enticing photo from Grace Line depicting an ocean cruise before the days of water slides, buffet lines and norovirus…

…some one-column selections from the back of the book, including an ad from the Camel Pen Company introducing an innovative fountain pen that contained a dry ink pellet—the user added water to dissolve the pellet into a year’s supply of ink…

…these days most of us use ball-point pens, and we are also so accustomed to automatic doors that they no longer seem “magic” as they did in the 1930s…

WONDERS NEVER CEASE…In 1931, Wilcox’s Pier Restaurant in West Haven, Connecticut featured the first automatic doors in America, invented by Stanley. (cbsnews.com)

…New York artist Sheila Raleigh employed the desert island trope to sell some beer for Jacob Ruppert…

…the inside back cover popped with this ad for the streamlined V-12 Lincoln Zephyr…

…the “Talk of the Town” occasionally featured these illustrated mini-bios, here highlighting Jesse Owens’ record-setting performance at the 1936 Olympics (illustration by William Cotton)…

…a couple of spots by George Shellhase…

…and Richard Taylor…

…Helen Hokinson gave us frenemies at a dog show…

…James Thurber looked out for cockroaches…

…Otto Soglow found a new use for a bass case…

…Soglow again, demonstrating the wonders of radio advertising…

…Alain showed us a man with a cagey cane…

…Peter Arno illustrated the trials of working with extras…

…Rea Irvin continued to chronicle achievements in industry (Peruna was a well-known patent medicine sold from the late-19th to mid-20th century—with its high alcohol content, Americans drank large amounts of Peruna during Prohibition)…

…a beat cop receives an unlikely confession, per Whitney Darrow Jr…

…and we close with Alan Dunn, in a forgettable situation…

Next Time: Sun Lubbers…