George Price – A New Yorker State of Mind

Wherefore Old Romeo?

Above: Leslie Howard and Norma Shearer played the lead roles in George Cukor's 1936 adaptation of William Shakespeare's "Romeo and Juliet." In retrospect, these major stars were miscast; Shakespeare's original play identified Juliet as thirteen years old (soon to be fourteen), while scholars estimate Romeo to be around sixteen. Howard was forty-three and Shearer thirty-four when the film was released. (pinterest.com)

Although Leslie Howard and Norma Shearer were too old to play Romeo and Juliet as lovesick teenagers, in 1936 audiences and critics didn’t seem to notice or care. What did keep audiences away from the big budget Romeo and Juliet was the perception that it was too “arty.”

August 22, 1936 cover by **Ilonka Karasz.**

Indeed, New Yorker film critic John Mosher suggested that “vulgarians” would miss the finer points of this meticulously made film—director George Cukor even secured the services of William Strunk Jr. (of Elements of Style fame) to ensure linguistic accuracy.

This dedication to the finer points of the play obviously didn’t apply to the choice of the principal actors—a middle-aged Romeo, a thirty-something Juliet, or a 54-year-old playing Romeo’s best friend, Mercutio (John Barrymore). In the days of the studio system, it was assumed that big productions needed equally big, established actors attached to them, regardless of age. Also, Shearer was producer Irving Thalberg’s wife.

THE ART OF ARTIFICE…Clockwise from top left: Lavish sets and a star-studded cast made Romeo and Juliet MGM’s most expensive sound film up to that time; the famed balcony scene between **Leslie Howard** and **Norma Shearer;** Shearer in a scene with **Ralph Forbes**, who played a kinsman to the prince. *(imdb.com/moviemusings.uk/britannica.com)*

Mosher described the film as a “sensible” presentation and praised the 34-year-old Norma Shearer for her youthful appearance. “Actually, for once, we see a Juliet who is a girl,” he wrote. Writing for Literature/Film Quarterly, Allison Kellar notes that “with the help of costumes, props, and lighting, Shearer effectively appears as the young Juliet.”

RAPIER-TONGUED…Top: Mercutio (**John Barrymore,** left) challenges Tybalt (**Basil Rathbone**) to a duel and is subsequently slain (this is when Mercutio speaks those famous words, “A plague o’ both houses!”); **Leslie Howard** and **Norma Shearer**; MGM promotional poster. *(moviemusings.uk/tvtropes.org/imdb.com)*

For years MGM’s “Boy Wonder,” producer Irving Thalberg, had pushed the studio to make the film, but MGM head Louis B. Mayer believed (correctly, it turned out) that the masses would consider Shakespeare too highbrow. Mayer was also concerned about a big budget picture in those lean Depression years, but somehow Thalberg won him over (the film lost almost a million dollars, roughly equivalent to $25 million today).

HOLLYWOOD NIGHTS…At left, *Anthony Adverse* director **Mervyn LeRoy** and his wife, **Doris Warner**, accompany **Norma Shearer** and her husband **Irving Thalberg** at the Los Angeles premiere of *Anthony Adverse*, July 29, 1936. A month and a half later Thalberg would die from a congenital heart condition at age 37. (*see below*). (Wikipedia)

Romeo and Juliet would have its world premiere on Aug. 20, 1936 at New York’s Astor Theatre. The West Coast premiere followed on Sept. 14—that same night legendary MGM producer, Irving Thalberg, husband of star Norma Shearer, would die suddenly at the age of 37. Needless to note, the Los Angeles opening was deeply somber.

Now, just for kicks, here are the ages of actors who have portrayed Shakespeare’s star-crossed lovers in more recent films:

FOLLIES OF YOUTH…Clockwise, from top left, with ages in parentheses: **Claire Danes** (17) and Leonardo DiCaprio (22) in *Romeo + Juliet* (1996) **Hailee Steinfeld** (17) and **John Booth** (21) in 2013’s *Romeo & Juliet*; **Clara Rugaard** (27) as Juliet and **Jamie Ward** (35) as Romeo in 2025’s Juliet & Romeo; **Olivia Hussey** (16) and **Leonard Whiting** (16) in *Romeo & Juliet* (1968). *(imdb.com/heyuguys.com/wikipedia.org/reddit.com)*

MGM spent a lot on the marketing of Romeo and Juliet, including this full-page ad in The New Yorker that included an endorsement from the magazine’s theater critic, Robert Benchley:

There were other, less-hyped films available for those allergic to Shakespearian drama. Mosher again:

ALL SYSTEMS GO…Clockwise, from top left: **Dennis Moore** (left) and **Humphrey Bogart** prepare for a bumpy ride in *China Clipper*; **Barbara Stanwyck** and **Robert Taylor** in *His Brother’s Wife. (dailymotion.com/blu-ray.com/imdb.com)*

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Getting Out of Town

Food critic Sheila Hibben headed to Long Island to do a little restaurant-hopping, checking out Dahlstrom’s Greentree Lodge on the Jericho Turnpike. Dahlstrom’s was a popular Swedish restaurant that served food smörgåsbord-style. This concept for displaying a variety of self-serve dishes would not become widespread until the smörgåsbord was introduced to the general public in the Swedish Pavilion at the 1939 New York World’s Fair.

A RARE TREAT…Dahlstrom’s Greentree Lodge on Jericho Turnpike in Huntington, LI, was a popular Swedish restaurant that served food smörgåsbord-style from the 1930s through the 1960s. *(Frank Leist via Facebook.com)*

Closer to home, Hibben visited the Battery Park Restaurant, a “perky little kiosk sort of place where you can sit outside…and drink your beer while enjoying whatever air is stirring on the North Atlantic.”

MADE IN THE SHADE…The Battery Park Restaurant, circa 1936. (eBay.com)

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Cheers Before Tears

In her continuing report on the Berlin Olympics, Janet Flanner noted that some German fans—despite their country’s “megalomaniacal nationalism”—were polite about the “monotony of the American victories,” and even offered cheers for the French bicycling team (whose country would be invaded by theirs in less than four years).

CYCLING GREATS…The French cycling team (left to right) **Robert Charpentier, Guy Lapebie, Jean Goujon** and Roger Le Nizerhy celebrate after winning the team race at the 1936 Berlin Summer Olympics. The Frenchmen delivered a historic performance, capturing seven total medals (three Gold, two Silver, and two Bronze). Charpentier was the star of the team, becoming a triple Olympic champion across road and track disciplines. *(Wikipedia)*

Flanner also noted some not-so-happy events that would occur following the games, including initial steps by the Nazis that would lead to the systematic seizure and forced transfer of Jewish real estate and property to the Third Reich’s leaders, citizens, and collaborators. It seems unlikely that Flanner was unaware of at least some of this plan, although she never explicitly mentions that this “real-estate adjustment” was directed solely at Jewish property owners.

THE UGLY TERM “Aryanization” referred to the forced transfer of Jewish-owned homes and businesses to the Third Reich’s leaders, citizens, and collaborators. Above, the formerly Jewish-owned store Gummi Weil was expropriated and transferred to non-Jewish ownership (Stamm and Bassermann). Frankfurt, Germany, 1938. (Bildarchiv Preussischer Kulturbesitz)

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From Our Advertisers

We begin with Seagram’s, promoting their signature whiskies and “soft-stilled” gin…

…White Rock continued to feature their clever and colorful John Holmgren-illustrated ads…

…Rheingold offered up their “Keglined” canned beer as a summer refresher…

…Wamsutta Mills of New Bedford, Massachusetts became the world’s largest cotton-weaving plant by the end of the 19th century…their iconic “Supercale” sheets (introduced in 1935) typically featured a 200-thread-count…

…William Randolph Hearst’s New York American (soon to merge with Hearst’s New York Evening Journal) boasted a lineup of writers including short story writer and journalist Damon Runyon, movie gossip columnist Louella Parsons, Forbes magazine founder B.C. Forbes, and “Cholly Knickerbocker“—a pseudonym used by society writers, in this case by Maury Henry Biddle Paul…

…another Flit ad by Dr. Seuss, this time an illegitimate child saves the roof over his head by whipping out some insecticide…

…Stage magazine featured caricatures by Sam Berman to promote its “Great Expectations” issue…

…Susan Willard Flint opens up our illustrators and cartoonists section…

…joined by James Thurber…

…and spots by Garrett Price…

…Richard Taylor…

…and Christina Malman…

…Leonard Dove drew up a stylish scarecrow…

…and a woman who knows what she likes…

…Robert Day found more than scenery on a trip to Yellowstone…

…Barney Tobey exchanged some quick greetings on the omnibus line…

…Charles Addams gave us a case of equatorial insomnia…

…Ned Hilton’s inker had some editing to do…

…George Price gave new meaning to being “in the doghouse”…

…Rea Irvin revealed another advance in American ingenuity…

…Louis Priscilla published the third of a total of three cartoons he contributed to The New Yorker from 1933 to 1936…Priscilla was also a magazine illustrator and a teacher at the Art Students League of New York…

…Helen Hokinson’s club ladies hoped to wow Edna St. Vincent Millay with some of their own poetry…

…and to close…if you’ve seen photos of Coney Island beaches in the 1930s, you know Peter Arno isn’t exaggerating much here…

Next Time: Epic Adversity…

Bottoms Up!

Above: E.B. White had a bone to pick with whiskey distillers who tried to establish "quick antiquity" by naming their products "Old Something-or-Other." That was not true for these two brands—Old Grand-Dad was introduced in Kentucky in 1840, while Old Overholt debuted in Pennsylvania in 1810, making it America's oldest continually maintained whiskey brand. Both are now subsidiaries of Japan's Suntory Global Spirits. (alcohol professor.com/pinterest)

With the official end of Prohibition on December 5, 1933, brewers and distillers raced to ramp up production and revive brands that had lain dormant for more than a decade. Distillers of aged spirits like rye and whiskey were especially keen to invoke history and tradition when marketing their tipple.

August 15, 1936 cover by **Paul C. Robertson.**

In some cases newer distilleries made generous use of the word “Old” in their branding, according to E.B. White in his “Notes and Comment.” White also called out the folks at Seagram’s, who compared the character of Thomas Jefferson to that of their “V.O.” whisky (no “e” in spirits tied to British distilling traditions—Scotland, Canada, Japan, Wales, India). Most egregious, however, was the ad’s claim that Jefferson helped to draft the Constitution. White explained:

HE DID WHAT?…**E.B. White** called out the Seagram’s ad (left, from the July 25 issue of The New Yorker) for its historic inaccuracy (the distiller erroneously credited **Thomas Jefferson** for the Constitution; at right, the character and leadership of the Founding Fathers (and other early American leaders) were oft-employed metaphors for a number of whiskey brands, including James E. Pepper. (facebook.com)

GOLDEN OLDIES…Here are more examples of historic figures being associated with fine spirits…at left, in 1960 the makers of Old Crow (founded 1835) depicted the genocidal **Andrew Jackson** pouring a glass of the stuff for Martin Van Buren; at right, in 1937 the makers of Old Taylor (1887) used quotes and themes from **Thomas Paine’s** revolutionary writings to promote their Kentucky Straight Bourbon. *(bourbonbanter.com/etsy.com)*

While we are on the subject of ardent spirits, let’s take a look at these excerpts from “The Talk of the Town” (attributed to Eugene Kinkead and Russell Maloney), which told the story of a private detective who had a nose for liquor— disguised as hair tonic.

A SIP WITH YOUR SHAVE…During Prohibition (1920–1933), high-alcohol hair tonics like Rexall 93 (containing up to 24% alcohol) were legally sold as cosmetics but were frequently bought and consumed by people seeking a cheap, accessible substitute for bootleg liquor. The photo at right is of a 1930s barbershop—it is not implied that these fine gentlemen were involved in such illicit activities. *(ebay.com/pinterest.com)*

A closer look at the Rexall label—the makers made sure “24% Alcohol” was clearly visible. Folks known as “strainers” would run hair tonics like these through bread, cloth, or charcoal to filter out poisonous additives, obviously a dangerous practice.

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Doggy Downer

The legendary Kress “five-and-dime” stores, with more than 250 locations across twenty-nine states, served the needs of regular folks, but the designs of its stores were anything but pedestrian. This was especially true of its Fifth Avenue location, a 1935 Art Deco masterpiece. Given its lofty address, it was no place for one to order a lowly hot dog. E.B. White explained:

DECO EDIFICE…**Samuel Henry Kress** believed his department stores should function as works of public art that elevate the shopping experience for ordinary people. The company maintained an in-house architectural division, under the leadership of architect **Edward F. Sibbert**, that designed iconic, custom buildings, including the 1935 flagship S. H. Kress & Co. store on Fifth Avenue and 39th Street, an Art Deco masterpiece rendered in granite, bronze, and stainless steel; at right, a view of the store’s Ladies Lounge. Sadly, the building was razed in 1983. (*Museum of the City of New York/New York Public Library)*

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Merely Mortal

Janet Flanner filed her second report from the Berlin Olympics, where America’s Black athletes dominated the track and field events (ESPN’s Larry Schwartz credits Jesse Owens for “single-handedly crushing Hitler’s myth of Aryan supremacy”). Flanner noted attempts by propagandists to make sense of the beating they received, including likening the American athletes to wild animals “living in a state of innocence.” Excerpts:

CONQUERING HEROES…Eighteen Black athletes went to Berlin as part of the U.S. team in 1936. Clockwise, from top left: Standing are high jumpers Dave Albritton and **Cornelius Johnson,** hurdler **Tidye Pickett,** sprinter **Ralph Metcalfe,** boxer Jim Clark, and sprinter **Mack Robinson**…in front, weightlifter **John Terry** (left) and long jumper John Brooks; **Jesse Owens** captured four gold medals and became the hero of the Olympics—his long jump (26 feet 5-1/2 inches) was an Olympic record; the American press reported widely on the friendship between Owens and his German long jump competitor **Carl Ludwig (“Luz”) Long**…Long was killed in action during World War II; the faithful offer their ugly salutes at the opening of the games. (webs.org/Bundesarchiv Koblenz/ushmm.org/history.com)

Flanner also reported on the great fanfare at the opening of the games, including “seventeen searchlights, from far outside the arena…a lofty birdcage of streaming light beams.” One wonders if those same searchlights were deployed during the war four years later, when RAF Lancaster bombers began their night bombing campaign of Berlin.

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At the Movies

Last week we saw Lionel Barrymore in drag (as an old woman) in The Devil Doll. This week he resurfaces as a senile old warhorse in The Road to Glory, a Howard Hawks war film with a screenplay co-written by William Faulkner (the film also featured Frederic March, who had star billing in three major films in 1936). John Mosher found the film “presentable,” but nothing special. The same went for Down Under the Sea, a film concerning sponge divers who battle over the affections of a woman (Ann Rutherford).

WERE THEY SPONGE WORTHY?…Clockwise, from top left: **Ann Rutherford** finds herself torn between two sponge divers vying for her affections in *Down Under the Sea* (aka *Down to the Sea*); divers Ben Lyon and Russell Hardie surprise Rutherford with a “native necklace” in the film; **Frederic March, Lionel Barrymore,** and Warner Baxter in *The Road to Glory*; **June Lang** with March in *The Road to Glory. (eBay/silverscenesblog)*

Mosher also took in Jailbreak, a minor noir picture about racketeers, cops and newspaper reporters.

SERIOUS BUSINESS…**Barton MacLane**, **June Travis** and Joseph Crehan in *Jailbreak. (IMDb.com)*

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From Our Advertisers

The inside front cover featured a wholesome image of a roadside stand on behalf of leaded gasoline…the makers of Ethyl, which boosted octane ratings and stopped engine knocking, deliberately hid or omitted the word “lead” in their advertising…I don’t miss the Ethyl, but I do miss those roadside stands…

…Warner Brothers took out a full-page ad to trumpet the East Coast release of their epic drama Anthony Adverse, which would go on to win four Academy Awards…

…the original torch singer Helen Morgan lent her endorsement to a budget cigarette brand in this back of the book ad…at this point her career would be headed on a downward spiral, ending with her death in 1941…

…the makers of the Dominican rum Siboney competed with Cuban rival Barcardi with this colorful full-page ad illustrated by American graphic artist Ervine Metzl…

…Barcardi placed this front cover advertisement in Aug. 1, 1936 New Yorker (illustrated by George de Zayas)…

…James Thurber kicks off the cartoons with two terrific spot drawings…

…this spot drawing by Victor de Pauw recalls my favorite childhood book, Mike Mulligan and His Steam Shovel (1939), by Virginia Lee Burton…

…I’m not sure if one would call this a spot drawing or a caption-less cartoon, at any rate, Garrett Price aptly illustrated the dangers of swimming beyond the bouys…

…Rea Irvin demonstrated the perils of dognapping in this multi-panel entry…

…William Steig celebrated summer in the city…

…Helen Hokinson drew up an urgent social connection…

…Denys Wortman looked in on the trappings of motherhood…

…Alan Dunn showed us one effect of long-distance travel…

…and Dunn again, with a man who’d rather not ask questions…

…and leave it to Charles Addams to draw up The New Yorker’s first Medusa-themed cartoon…

…before we continue, here are other interpretations of the mythic Gorgon from The New Yorker…this one by Lars Kenseth is from Jan. 21, 2019…

…this is by Ali Solomon (Oct. 29, 2025)…

…and from May 3, 2025, this terrific caption contest cartoon by Jason Adam Katzenstein (and the winning caption by Peter Sergison, Durham, NC)…

…and here’s a timely cartoon by Daryl Seitchik that was rejected by the magazine…

…we go back to 1936 with George Price and a plucky salesman…

…Chon Day made an unappetizing find at the fish market…

…Gardner Rea looked in on a summer stock performance…

…Peter Arno drew up a Milquetoast unwittingly ordering a knuckle sandwich…

…and we close with some racy decor, courtesy Richard Taylor…

Next Time: Wherefore, Old Romeo?…

Better Living Through Fiction

Above: Introduced by the American Tobacco Company in 1917, the iconic slogan "It's Toasted" became the cornerstone of Lucky Strike marketing in the 1930s. The company claimed their heat-curing method (as opposed to sun-drying) removed tobacco's "corrosive acids." This 1933 Lucky Strike advertisement was illustrated by Hayden Hayden. (wash.edu)

In May 1936 the Advertising Federation of America (AFA) celebrated the 25th anniversary of its “truth in advertising” movement, highlighting the work of vigilance committees that encouraged advertisers to avoid government intervention through self-regulation. As one can imagine, such voluntary efforts were largely ignored.

July 11, 1936 cover by **William Steig.**

The celebration was short-lived, for later that year the Food and Drug Administration’s Ruth Lamb, published American Chamber of Horrors: The Truth About Food and Drugs. Lamb, who was head of public relations for the FDA, based her publication on a FDA traveling exhibit that exposed dangerous, poisonous, and deceptively marketed cosmetics, foods, medicine, and medical treatments. Lamb played an important role in advising Congress on new regulations that culminated in the Wheeler-Lea Act of 1938, which expanded the Federal Trade Commission’s unfair competition mandate to include consumer protections from “unfair or deceptive acts or practice.” That same year, Congress also passed the Federal Food, Drug, and Cosmetic Act, requiring pre-market safety testing and prohibiting false therapeutic claims.

BLISTERS INSTEAD OF BEAUTY…In 1933 the makers of Lash Lure mascara promised women a permanently made-up look using aniline dye on eyelashes. Tragically, Lash Lure contained p-phenylenediamine, which caused horrific blisters, abscesses and ulcers on the face, eyelids and eyes of Lash Lure users. It even led to blindness in some women. *(livingnewdeal.org)*

Apparently Lamb hadn’t yet published her American Chamber of Horrors when E.B. White filed his July 11 “Notes and Comment.” He did, however, pen this satirical take on the AFA’s sanctimonious commitment to the “truth.”

…Otto Soglow provided this apt illustration along the bottom of White’s “Notes” column…

HORROR SHOW…The FDA’s Ruth Lamb displays some of the worthless and harmful products in her “Chamber of Horrors.” Lamb was instrumental in advising Congress on new drug and food legislation. *(Wikipedia)*

BUYER BEWARE…Clockwise, from top left: In the 1930s Othine promised to remove brown spots and lighten skin; the active ingredient was mercury; Bred-Spred was a line of beautifully colored “jellies” that did not contain the industry standard of 50 percent fruit/juice to qualify as jelly. Indeed, they had no fruit or juice at all—just artificial colors and flavors, and in the case of the “strawberry flavor” pictured above, a few hayseeds were added to simulate strawberry seeds; a circa 1930 ad claiming substantial weight loss simply by listening to a record. (fda.gov/brandingstrategyinsider.com)

Quackery was not confined to the smaller companies. Big Tobacco made outlandish claims regarding the health benefits of smoking…

BIG MONEY from tobacco companies financed these splashy ads from the 1930s, including, from left, Lucky Strike’s weight-loss claims; Philip Morris asserted they used a different type of moistening agent that also prevented throat irritation—these ads were aimed at easing smoker anxiety about deep inhaling; R.J. Reynolds claimed their Camels did everything from aiding digestion to easing one’s nerves. Many of the ads featured famous athletes claiming they could smoke all they wanted and still perform at their peak. (Stanford.edu)

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A Quiet Place

E.B. White (in “Notes and Comment”) revealed a hallowed spot in the city where he could gather his thoughts on hot summer mornings…

REFUGE FROM THE HEAT AND DIN…This apartment building’s courtyard at 277 Park Avenue offered E.B. White a place to ponder on a summer day. Built in 1905 and designed by McKim, Mead and White, the apartments were demolished in 1964 and replaced with a glass tower. (mcny.org)

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On Your Mark

“The Talk of the Town” visited the new Randalls Island Stadium (later renamed Downing Stadium). Built with WPA funding, the stadium hosted the Men’s Olympic Track and Field Trials where Jesse Owens qualified for the Berlin Summer Games.

READY TO RUN…Aerial photo of the new Randalls Island Stadium taken on July 10, 1936, the day before the Olympic trials; at right, **Jesse Owens** at the stadium’s Olympic tryouts—Owens dominated the competition by winning the 100-yard dash, the 220-yard run, and the broad jump. He would go on to win four gold medals at the Berlin Games. (Associated Press/randallsisland.org)

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Ach Du Lieber

In his column “Of All Things,” Howard Brubaker offered his thoughts on the state of higher education in Nazi Germany:

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Haggard and Debonair

Margaret Case Harriman profiled talent agent and theatrical producer Leland Hayward (1902–1971), a kid from Nebraska City, Nebraska who would become a renowned playboy (married five times) and agent to scores of Hollywood actors. He would also produce the original Broadway stage productions of South Pacific and The Sound of Music. Excerpts:

ALL SMILES…at left, **Katharine Hepburn** with agent/boyfriend **Leland Hayward** arriving at director **George Cukor’s** home, circa 1936; Hayward with wife number three Margaret Sullivan⁣, circa 1940. *(instagram.com/alchetron)*

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Juvie Justice

For the column⁣ “A Reporter at Large” (titled “Gamins”), Morris Markey looked in on the workings of the Children’s Court on East Twenty-second Street. Beginning with the sixth paragraph is an example of how teen pregnancies were addressed in New York ninety years ago. Excerpts:

Markey examined the possible outcomes of unwed mothers and fathers, and concluded that the Children’s Court was a realistic and kindly way to deal with these issues as well as a range of juvenile offenses. History seems to be on Markey’s side; for its time, the Children’s Court offered a progressive approach that kept minors from the horrors of the prison system.

STILL STANDING…The Children’s Court building on East Twenty-second Street was visited by **Morris Markey** for his column. Today it serves as Newman Hall for CUNY’s Baruch College. *(J.C. Rice via nypost.com)*

JUST SOME KIDS HANGING OUT…**Arnold Eagle’s** Federal Art Project photo, “Boys Climbing the Fire Escape of a Deserted Building,” 1935. *(mcny.org)*

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Some Lawn Tennis

American journalist and sports radio personality Cedric E. Adams (known as “Ced,” hence the initials below) occasionally provided tennis commentary for The New Yorker. Here he takes in Wimbledon, where he found the men’s matches dull and the women’s memorable.

THREE’S A CHARM…In 1936 Fred Perry won the men’s singles title at Wimbledon for the third year in a row, while Helen Jacobs’ “cool tactics” helped her capture the women’s title. (facebook.com/findagrave.com)

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At the Movies

Laurence Olivier (1907–1989) was a rising star of the London stage when he moved to Hollywood in the early 1930s. Not making the breakthrough he had hoped for, he returned to London for stage and film work, including the 1935 film Moscow Nights, which was released in the U.S. in 1936 as I Stand Condemned. Critic John Mosher still wasn’t wowed by Olivier, but found the film better than average.

SPIES LIKE US…**Laurence Olivier** and **Penelope Dudley-Ward** in I Stand Condemned. Directed by Anthony Asquith, the film concerned a wounded officer who falls in love with his nurse. *(rotten tomatoes.com)*

Mosher also reviewed a “minor melodrama,” Forgotten Faces.

A GAMBLER AND A STRIPPER were portrayed by **Herbert Marshall** and **Gertrude Michael** in *Forgotten Faces*. (*mubi.com*)

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From Our Advertisers

Illustrator Jon Whitcomb sketched up this happy scene to promote this “Smart French Drink”…

…as noted in our lead story, cigarette manufacturers made all sorts of health claims connected to heavy smoking…

…now this was the way to travel…sadly the U.S. has largely abandoned reliable rail service…

…from the back of the book, enticements to escape the city into the countryside…

…another Dr. Seuss Flit ad, anticipating his 1954 bestseller Horton Hears a Who…

…on to our spots, we start with a summer stock-themed woodcut by Susan Willard Flint…

…escaping the heat with Christina Malman…

…on to our cartoonists, we begin with caption-less entries by Constantin Alajalov…

…Daniel ‘Alain’ Brustlein…

…George Price…

…and Otto Soglow…

…Alan Dunn gave us a man seeking order in chaos…

…and Helen Hokinson gave us a woman turning chaos into order…

…another from Hokinson, anticipating a scene from The Music Man…

…and we close with Peter Arno, and a surprise announcement…

Next Time: Platoon Platitudes…

Highfalutin Absurdities

Above: Margaret Mitchell poses with her award-winning novel, c. 1938. Mitchell won the National Book Award for Fiction for Most Distinguished Novel of 1936 and the Pulitzer Prize for Fiction in 1937. Gone With the Wind was the only novel she published in her lifetime. (britannica.com)

Margaret Mitchell’s 1936 novel Gone With the Wind and the 1939 film it inspired have both served as controversial reference points for cultural critics and scholars, particularly for the stereotypical and derogatory portrayals of African Americans in the 19th century South.

Ninety years later the novel still proves divisive; it also remains one of America’s most-loved books. Worldwide, more than 30 million copies have been printed in the U.S. and abroad.

In 1936 the novel quickly rose to the top of fiction bestseller lists, and was generally well received by critics. Novelist and literary critic Louis Kronenberger (1904–1980), who sat in for Clifton Fadiman in The New Yorker’s book section, praised the novel for its “highfalutin absurdities,” calling it a “masterpiece of pure escapism.” Kronenberger wrote that Gone with the Wind provided “a kind of catharsis…of all the false sentiment and heady goo that even the austerest mind somehow accumulates and periodically needs to get rid of.” He correctly predicted that the novel would be “very feverishly discussed” once people found the time to read its thousand-plus pages. Excerpts:

GOO GONE…Clockwise, from top left: Reading *Gone With the Wind* will clear one’s “heady goo,” according to critic Louis Kronenberger; **Margaret Mitchell** (1900–1949) seated before a selection of Gone With the Wind translations; an example of a German version of the novel—*Gone With the Wind* was translated into at least forty different languages with eight hundred unique international printings. *(azquotes.com/Atlanta Journal-Constitution/georgiaencyclopedia.org)*

IT HAS HOW MANY PAGES?!…**Clark Gable,** who portrayed Rhett Butler in the 1939 film adaptation of *Gone with the Wind,* has a look at **Margaret Mitchell’s** doorstop of a book. Mitchell was not involved in the screenplay or film production. *(yahoo.com)*

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Tweet From Tinseltown

Apparently actress Mary Astor was a New Yorker reader, having read an E.B. White “Notes” column that mentioned his stained-glass hummingbird feeders.

FOR THE BIRDS…A *New Yorker* column by E.B. White inspired actress **Mary Astor** to feed Hollywood’s hummingbirds. (Wikipedia)

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Going, Going, Gone

A “Talk of the Town” piece co-written by A. J. Liebling and Russell Maloney tracked down what remained of the Central Park Casino, which had been demolished under the orders of Parks Commissioner Robert Moses.

Moses hated former Mayor Jimmy Walker, and by association he hated Walker’s favorite haunt, the Central Park Casino. Despite pleas from preservationists to save the famous Art Deco supper club, which had been beautifully rebuilt by the late designer Joseph Urban, Moses moved as quickly as possible to demolish the building. Following a public auction, the iconic horseshoe-shaped bar and some interior fixtures were acquired by the Palisades Amusement Park in New Jersey and subsequently installed beside the park’s wave pool.

FROM GLITTER TO RUIN…Clockwise, from top left, the Central Park Casino on the evening of Sept.10, 1935; interior images of **Joseph Urban’s** elegant Art Deco designs; workers remove windows and interior fixtures as demolition commences in May 1936. *(nycgovparks.com/centralpark.org/mcny.org)*

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Maddy Returns

It’s a shame that writer Maddy Vegtel is largely forgotten today. She wrote with great wit and verve, and was well known in the 1920s and 30s for her Vanity Fair profiles and for her articles about Holland, her native land. A contributor to The New Yorker from 1926 to 1956, she published this casual in July 4 issue.

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Bad Men and Mad Men

The poet Ogden Nash shared his thoughts on the summer political convention season:

THE LORD’S ANOINTED…**Ogden Nash** (center) observed this belief in the political animal; at left and right, the Democratic and Republican nominees for president in 1936, **Franklin D. Roosevelt** and **Alf Landon**. (Wikimedia/poetryverse.com/Wikipedia)

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At the Movies

Critic John Mosher was on board for MGM’s musical-drama disaster film San Francisco, which told the story of a saloon keeper, a singer, and a priest caught up in 1906 San Francisco earthquake.

SHAKING IN THEIR BOOTS…Clockwise, from top left: MGM poster for San Francisco touts the first-time pairing of **Clark Gable** and Jeanette MacDonald in a film; scene from the film featuring, from left, **Gable, Jack Holt, Spencer Tracy** and **MacDonald**; the film included stunning effects, including an earthquake montage sequence that interspersed scenes of wreckage with the faces of terrified victims; Gable assesses the carnage in a scene from the film. *(imdb.com/kittypackard.wordpress.com)*

Mosher offered a tongue-cheek assessment of Shirley Temple’s appearance in her latest film, The Poor Little Rich Girl, noting that “There’s not the slightest indication of aging in Miss Temple.” The child star was just shy of eight years old when she filmed the picture. As for the The White Angel, Mosher found the Florence Nightingale biopic—with Kay Francis in the title role—”a little schoolbookish [and] quite on the dull side.”

THAT YOUTHFUL GLOW…Top photo: Critic **John Mosher** found **Shirley Temple** still able to “delight her tremendous public” in *The Poor Little Rich Girl*—she is seen here with co-stars **Jack Haley** and **Alice Faye**; Below: **Kay Francis** and **Ian Hunter** in *The White Angel*, a film about Florence Nightingale’s pioneering work as a nurse during the Crimean War. *(tcm.com)*

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From Our Advertisers

Sunscreen as we understand it today wasn’t available to New Yorkers in 1936, so they relied on zinc oxide and other mineral applications to avoid sunburns…however, Eugene Schueler, founder of L’Oréal, developed the first tanning oil with UV radiation-filtering properties in Europe in 1935 (active ingredient was benzyl salicylate), and later marketed it to the U.S. as Ambre Solaire…the brand is still sold today…

…Stage magazine continued to promote their 1911 throwback issue…

…the back cover belonged to Liggett & Myers, offering another romantic couple enjoying their Chesterfields…

…we open the cartoons with Richard Taylor, who felt the heat as summer took hold in the city…on July 4, 1936, the official high temperature in Central Park reached an unseasonably warm 93 degrees F (34 c), hitting 106 F (41C) five days later on July 9…that mark remains the city’s all-time absolute highest temperature…

…Otto Soglow’s spot art showed us how one well-heeled family escaped the hot city…

…while Susan Willard Flint offered a woodcut if a quiet cobbled street…

…Tom Holloway showed us how one posh kid delivered the Saturday Evening Post (Holloway was a cartoonist for the Post, contributing just two drawings to The New Yorker, both in 1936)…

…the woman’s expression says it all in this Helen Hokinson cartoon…

…George Price gave us a saleswoman who saw one two many pool floats…

…Gardner Rea drew up a vast estate for a man who (almost) had it all…

…Fritz Wilkinson did some deep sea swan diving…

…Gilbert Bundy found a clue at the gentleman’s club…

…Mary Petty went all out for the Fourth of July…

…and we close with Peter Arno, and the miracle of birth…

Next Time: Better Living Through Fiction…

Meet Father Divine

Above: Father Divine points to a Crum Elbow Estate sign (in Highland, NY) in July 1938. His followers purchased the 500-acre spread from anti-New Dealer Howland Spencer...the property was located directly across the Hudson from President Franklin D. Roosevelt's Hyde Park family home. That same summer Father Divine would also buy a fifty-room double dwelling in New York City. These and other locations served as integrated "heavens" for his followers. (Wikimedia Commons)

America has long been fertile ground for various religious denominations, sects and cults. Although the U.S. Religion Census has cataloged more than 370 distinct religious groups and bodies in the U.S., there are tens of thousands of independents scattered across the country.

Some of these remain small, while others grow into megachurches often organized around a charismatic leader. Such was the case with Father Divine (1876–1965), aka Reverend Major Jealous Divine, aka George Baker.

His life as George Baker of Valdosta, Georgia came to an end in 1907 when he became known as “the Messenger.” He parted ways with the Baptist church, declared himself a god, and was asked to leave Georgia after his 1914 arrest for lunacy. He led his followers to Brooklyn and later to a commune in Sayville, New York (Long Island), where he founded the International Peace Mission movement and came to be known as Father Divine. By the early 1930s his small and predominantly black congregation had grown into a multiracial and international church.

So intriguing was his story that The New Yorker published a lengthy, three-part profile written by St. Clair McKelway and A.J. Liebling. Here are excerpts from Part One (illustration by William Cotton):

A DEFT DUO…**A.J. Liebling** (left) and **St. Clair McKelway**, both acclaimed journalists, co-authored the three-part profile of **Father Divine**. Liebling (1904–1963) was closely associated with The New Yorker, joining the magazine in 1935 (he was also a well-known gastronome); McKelway (1905–1980) served as *The New Yorker’s* managing editor for journalistic contributions from 1936 to 1939 and wrote for the magazine for forty-seven years. *(Wikipedia/sfgate.com)*

DIVINE’S PATH…Clockwise, from top left: After relocating to Brooklyn in 1914, **Father Divine** married his first wife, **Peninniah**—they are shown here admiring his portrait; Father Divine led large gatherings centered on food—here he entertains guests at a summer retreat in upstate New York in 1938; following the death of **Peninniah**, the 70-year-old Father Divine married 21-year-old **Edna Ritchings** in 1946—she took the name “Mother Divine, with Father Divine claiming she was the reincarnation of Penninah; in 1953 Father Divine was given a hilltop estate (“Woodmont”) in Gladwyne, Pennsylvania, by follower John Devoute. The estate is the center of the International Peace Mission movement, a shrine to Father Divine’s life, and a meeting place for the few remaining followers. *(thecityroot.com/Newark Public Library/hsmcpa.org/Wikipedia)*

How did Father Divine come to believe he was a god? This excerpt offers some insights into his early development:

One of the perils of this kind of thinking is that it can lead to the formation of dangerous cults. Jim Jones, the notorious leader of the Peoples Temple, heavily modeled his early church activities and authoritarian structure on Father Divine’s example. Jones even attempted to take over the International Peace Mission after Father Divine’s death—in 1971 he tried to convert the Peace Mission’s followers, claiming he was the reincarnated Father Divine. His takeover attempt was thwarted by Mother Divine, who went to the media and publicly denounced Jones and the Peoples Temple. In 1974 Jones and his followers would relocate to a Guyana commune he called Jonestown. Four years later Jones would lead the mass murder-suicide of 909 Jonestown inhabitants.

AT ODDS…**Jim Jones** (left, circa 1970) attempted to take over the International Peace Mission after **Father Divine’s** death, but was publicly denounced by Mother Divine. At right, **Mother Divine** giving her first interview following the death of Father Divine in 1965. (Wikipedia/temple.edu)

* * *

At the Movies

The media has always thrived on crime stories, feeding the public’s insatiable desire to be tantalized; once sated, they often demand swift justice. Take the heavily publicized 1933 case of two San Jose, California men who were accused of kidnapping and murdering a department store heir. Rather than wait for justice to be served, an angry mob broke into the jail and lynched the accused. Fascinated by the story, MGM screenwriter Norman Krasna pitched it as a potential film.

That film would become Fury, German director Fritz Lang’s first American project. Prior to fleeing the Third Reich in 1933, Lang was perhaps best known to Americans for his pioneering 1927 silent sci-fi film Metropolis and the 1931 thriller M. Lang sought to demonstrate how a decent and civilized man could become filled with vengeance and hate. Although critic John Mosher could see how the film had been tampered with by studio execs (and the Hays Code), he was nevertheless impressed by Lang’s direction and by the performances of lead actors Sylvia Sidney and Spencer Tracy.

WRONG TURN…Clockwise, from top left: In *Fury,* **Spencer Tracy** played gas station owner Joe Wilson, who drives west to reunite with his fiancée—the dog seated to his right is **Terry**, the same Cairn Terrier who played Toto in *The Wizard of Oz*; while camping outside a small town, Joe is arrested by a creepy local deputy (**Walter Brennan**) on suspicion of kidnapping a child; a mob forms and tries to burn Joe in his cell; in the confusion of the fire he escapes and seeks vengeance on the mob, but in the end finds peace with his fiancée (**Sylvia Sidney**). (imdb.com)

Peter Lorre, who was famously directed by Fritz Lang in the 1931 German thriller M, was starring in Alfred Hitchcock’s Secret Agent, which also featured John Gielgud (already famous as a London stage performer), Madeline Carroll, and Robert Young.

SECRETS AND LIES…Clockwise from top left: **Peter Lorre, John Gielgud, Madeline Carroll,** and **Robert Young** in *Secret Agent;* Carroll with Young, who played a German mole; Carroll, Gielgud and Lorre amid the wreckage of a train; Lorre in a scene with **Lilli Palmer.** *(imdb.com)*

Mosher briefly mentioned a new Fred MacMurray/Carole Lombard comedy–mystery, and the return of two silent movie stars.

CHOOSE YOUR PARTNER…The second of four films **Fred MacMurray** made with Carole Lombard between 1935 and 1937, *The Princess Comes Across* featured Lombard doing a clever take-off on **Greta Garbo**; silent-film veterans **Harry Carey** and **Hoot Gibson** stood for the ideals of the Old West in a culture clash with scientific crime-fighting in *The Last Outlaw.* The film was a remake of a 1919 silent film originally written and directed by John Ford. (imdb.com/csfd.cz)

* * *

Beer Bottle Battle

E.B. White (in his “Notes and Comment”) seized on the battle between bottle and can manufacturers as an apt metaphor for the jousting of Republicans and Democrats ahead of the November elections.

FOAMING AT THE MOUTH…Competing ads from Collier’s magazine circa 1935-36 illustrate the battle between can and bottle manufacturers. Ninety years later, beer drinkers still debate the merits of glass over cans. *(boakandbailey.com/ebay.com)*

* * *

From Our Advertisers

In 1936 whisky was still firmly in bottle form, and the makers of Canadian Club—through a series of ads—wanted to let us know you could enjoy their tipple almost anywhere in the world…

…this woman poses an interesting question, considering the fellas are riding atop a dusty stagecoach in the Arizona heat—in formal attire no less…

…over the years we’ve seen a lot of Adolph Teidler’s work for the Bermuda Board of Trade…Teidler (1886–1981) was also well known for his Saturday Evening Post covers…

…here’s an example of Teidler’s work for the Bermuda Board of Trade from the Feb. 22, 1936 issue of The New Yorker…

…the Zenith Radio Corporation touted their modern, streamlined “Zephyr” radio by industrial designer Robert Davol Budlong…

A restored Zenith 10-S-147 Zephyr chairside radio. (Pete Johnson–Zenith Radios Enthusiasts and Collectors via Facebook.com)

…Frank Quail Jr was a prominent automotive illustrator active from the 1920s through the 1930s. He was well-known for his work with luxury automobile brands such as Cadillac, LaSalle and Packard…here he conjures up a breezy seaside image for Cadillac’s more affordable LaSalle model (most of these ads were two-page spreads, with promo copy on the right-hand page)…

…and more Dr. Seuss on behalf of Flit insecticide…

…we begin the cartoon section with some spot art…here are two by Arnold Hall…

…and one from Richard Taylor…

…Alain referenced the upcoming heavyweight bout at Yankee Stadium between Max Schmeling and Joe Louis…their two fights in 1936 and 1938 were international sensations…

…more glimpses of “Holy Wedlock” from William Steig…

…a bit of trouble in Yonkers, per Carl Rose…

…George Price brought out the fire brigade for the Crêpes Suzette…

…Peter Arno drew up a colonel with a communication issue…

…William Crawford Galbraith celebrated the June bride…

…two by Mary Petty, at the dress shop…

and at the in-laws…

…Petty’s husband Alan Dunn feted the Class of ’36 (and ’06)…

…Perry Barlow illustrated a scoutmaster’s leadership skills…

…and we check out with Whitney Darrow Jr…

Next Time: An Urban Spectacle…

People in Glass Houses

Above: The Morris B. Sanders Studio and Apartment is the second-oldest modern townhouse in Manhattan. Sanders designed the townhouse, located on 49th Street between 2nd and 3rd Avenue, in 1934 for his own use, and construction was completed in December 1935.  (Wikipedia/docomomo-nytri.org)

Today we barely notice the tens of thousands of shiny glass buildings that populate our cities, not to mention the countless postwar houses that feature vast expanses of glass from floor to ceiling.

April 11, 1936 cover by **Helen Hokinson.**

In 1936 a house made of glass, especially as a structural element, seemed unlikely to most folks, if not downright bizarre. Enter Lewis Mumford, arts and architecture critic for The New Yorker, who was critical of many modern industrial trends and often promoted his ideal of human-scaled, organic design in buildings and cities. Mumford was not opposed to new technologies, such as glass block, as long as it was employed with sensitivity and good taste. Here are some of Mumford’s observations after visiting the American Glass Industries Exhibition at the Brooklyn Museum:

NEW NEIGHBOR…**Morris B. Sanders’** studio and apartment at 219 East 49th Street in Turtle Bay boldly interrupted a stodgy row of brownstones. **Lewis Mumford** pronounced the 1936 building “very handsome.” The New York City Landmarks Preservation Commission designated the building as an official landmark in 2008. (curbed.com/Wikipedia)

The Sanders House wasn’t the first time a brownstone was replaced by a modernist building. That honor goes to another Turtle Bay-area house, just one block from the Sanders house, designed by architect William Lescaze in 1933-34.

ODD COUPLE…Designed by **William Lescaze** in the International Style between 1933 and 1934 as a renovation of a 19th-century brownstone townhouse, 211 East 48th Street was one of three houses in Manhattan designed by Lescaze. (atlasobscura.com/inside inside.org)

The Brooklyn Museum exhibition also included commercial examples such as one of the world’s first buildings to be completely covered in glass, the Owens-Illinois Glass Research Laboratory in Toledo, Ohio. Mumford also commented extensively on the new uses of glass in Times Square, namely the rebuilt Rialto Theatre and a Childs restaurant located next door. Excerpts:

THINGS TO COME…Clockwise, from top left, the Owens-Illinois Glass Research Laboratory in Toledo, Ohio, built between 1935 and 1936, is recognized as one of the world’s first buildings to be completely covered in glass, utilizing glass blocks for the facade; **Lewis Mumford** was less impressed with the use of glass by the newly rebuilt Rialto Theatre, but praised the new Childs location next door for being full of “vitality and color.” *(facebook.com/dinerhunter.com)*

* * *

Down on Il Duce

Last week we saw Robert Benchley’s review of the anti-war play, Idiot’s Delight. This week he reviews another play with themes that resonated in the moment, Bitter Stream. Written by Victor Wolfson and adapted from Ignazio Silone’s novel, Fontamara, the play depicted the horrors of fascism as Mussolini’s Black Shirts brutally seize an Italian neighborhood. It featured relative newcomer Lee J. Cobb as well as Frances Bavier, who twenty-four years later would portray Aunt Bee on The Andy Griffith Show. Excerpts:

TROUBLE IN SUNNY ITALY…A scene set in Fontamara Square in the play *Bitter Stream*, which ran for sixty-one performances at the Civic Repertory Theatre. At right, **Lee J. Cobb** portrayed Don Circonstantza, and **Frances Bavier** played the part of Soreanera. Bavier is best known for her portrayal of Aunt Bee on The Andy Griffith Show (1960-1968). (revolutions newsstand.com/facebook.com)

* * *

Sick Leave

Also last week we saw the first part of Edmund Wilson’s account of his travels in the Soviet Union. For the April 11 installment of “A Reporter at Large” (titled “Scarlet Fever in Odessa”), Wilson recounted his six-week stay in a filthy Soviet hospital. Excerpts:

WANTING OUT…**Edmund Wilson** couldn’t wait to get out of the “terribly dirty” Odessa hospital where he was quarantined with scarlet fever for six weeks. At left, photo by **Margaret Bourke White**, “In a Hospital Waiting Room, Moscow,” 1932. At right, Wilson in 1936. (nyamcenterforhistory.org/Wikipedia)

* * *

Gall in Gaul

In her Paris Letter, Janet Flanner continued to share her observations about the French mood (agitated) in the wake of the German occupation of the Rhineland.

HOW ABOUT A NICE DITTY INSTEAD?…**Janet Flanner** reported that there was a “near riot” when a performance at the Paramount Theater (left) included “military music.” At left, the Paramount in 1927; at right, a Popular Front demonstration in Paris, 1936. *(Wikimedia/Bibliothèque nationale de France)*

* * *

At the Movies

Little Lord Fauntleroy was Selznick International Pictures’ most profitable film until Gone with the Wind, and it featured one of the top child stars of the 1930s, English-American child actor Freddie Bartholomew (1924–1992). However, New Yorker film critic John Mosher was “bored to extinction” by the popular film.

SLUMMING…At left, **Freddie Bartholomew** and **Mickey Rooney** in *Little Lord Fauntleroy*. Rooney once said of Bartholomew: “He was one of the finest, if not the finest child stars that we had on the scene at that time”; at right, **Aubrey Smith, Bartholomew** and **Dolores Costello** in a scene from the film. (MGM/Wikipedia)

One of Hollywood’s greatest screen villains, English actor Henry Daniell, caught Mosher’s attention for his “smooth” performance as a blackmailer in The Unguarded Hour. The critic also enjoyed the thriller The House of a Thousand Candles, but was left flat by Give Us This Night.

A MANNERED SCAMP was how **John Mosher** described one of Hollywood’s greatest screen villains, English actor Henry Daniell (right) in *The Unguarded Hour*, which also starred (at left) **Loretta Young** and **Lewis Stone**. *(imdb.com/facebook.com)*

THRILLS AND TRILLS…Top photo, **Mae Clarke** and **Phillips Holmes** in the spy thriller *The House of a Thousand Candles*; below, *Give Us This Night* was one of five films produced by Paramount that featured the popular Metropolitan Opera mezzo-soprano **Gladys Swarthout,** seen here with Polish opera singer and actor **Jan Kiepura.** *(imdb.com/mabumbe.com)*

* * *

From Our Advertisers

If you could afford it, a first-class salon on the Normandie sure looked like a great way to travel to France…

…this full-page ad enticed moviegoers with a quiz that promoted MGM’s The Great Ziegfeld…one of the most successful films of the 1930s, the movie won three Academy Awards, including Best Picture, Best Actress (Luise Rainer), and Best Dance Direction…

…who knows what will happen after the honeymoon, but we do know they will driving around in this swell-looking Packard 120, a lower-priced model that helped keep Packard afloat during the waning days of the Depression…

…Forstmann Woolens continued to entice buyers with their seasonal images of fine fashions…

…on to our cartoonists, we begin with the illustration for “The Theatre” section, this week Miguel Covarrubias taking over for Al Frueh…

…Richard Taylor contributed this fine spot illustration…

…and we have another spot by Helen Moore Sewell…

…James Thurber made an awkward introduction…

…George Price hoped for some comic relief at the theatre…

…Eli Garson found religious zeal at a street corner…

…Alan Dunn gave us a great opening line for an insurance salesman…

…Perry Barlow was inspired by bargains on Union Square…

…Helen Hokinson spotted a familiar face in the crowd…

…a quickie marriage left no room for romance, per Peter Arno…

…Whitney Darrow Jr signed us off with an endorsed blessing…

…and a plea to begin life anew, sans whiskers…

Next Time: Age of the Clipper…

Star Maker

Above: Although MGM head Louis B. Mayer (right) had a strong business sense, he needed Irving Thalberg's keen ability to combine artistic quality with commercial success. During his twelve years at MGM, Thalberg supervised the production of more than four hundred films. (artsfuse.org)

Born in a Ukrainian village in 1884, Louis B. Mayer grew up poor in Canada and dropped out of school at age twelve to support his family. Nearly three decades later he co-founded Metro-Goldwyn-Mayer, lured the “boy genius” Irving Thalberg from Universal, and went on to lead one Hollywood’s most prestigious filmmaking companies.

March 28, 1936 cover by **Perry Barlow.**

Pulitzer Prize-winning journalist Henry F. Pringle (1897–1958) looked into Mayer’s life in a two-part profile, leading with a look into the movie mogul’s ability to control his vast stable of stars (illustration by Hugo Gellert):

BOY GENIUS…Clockwise, from top left, MGM producer **Irving Thalberg** (seen here in 1929 with wife and actress **Norma Shearer**), had a knack for combining quality art with commercial appeal. Born with a weak heart, Thalberg died in September 1936 at age 37; *The Great Ziegfeld* was one of MGM’s top movies in 1936—it won three Academy Awards including Best Picture; **Louis B. Mayer** with young MGM stars Mickey Rooney and Judy Garland; **Shirley Temple** signing with MGM in 1941 with Mayer, Garland and Rooney. *(theguardian.com/Wikipedia/facebook.com)*

Mayer (1884–1957) is credited with helping to create the “star system” in Hollywood. “The idea of a star being born is bush-wah,” Mayer once said. “A star is made, created; carefully and cold-bloodedly built up from nothing, from nobody.” Mayer believed he “made” his stars, and therefore had the right to control their careers as well as their very lives. Pringle explained the predicament of actress Joan Crawford:

MAYER-MADE…**Louis B. Mayer** not only gave Joan Crawford a new name (she was born Lucille LeSueur), he was also instrumental in transforming her from a dancer to a major Hollywood star. Throughout her career at MGM Crawford pestered Mayer for better roles (until she finally left MGM in 1943). However, they remained friends until his death in 1957. Crawford once called Mayer “the best friend I ever had.” *(Wikipedia/imdb.com)*

Many stars were less forgiving than Crawford regarding Mayer’s controlling behavior. Although many male actors saw him as a father figure, women often had a very different view. A young Elizabeth Taylor called him a “monster” for his attempts to oversee her life, while Judy Garland was forced to go on diets and take amphetamines and barbiturates to meet Mayer’s punishing work schedules. Many believe this led to Garland’s lifelong addiction issues.

* * *

Water Water Everywhere

In his “Notes and Comment,” E.B. White was at a loss for words to describe the floods in the northeastern U.S. that followed a bitter winter. A combination of rain and the melting of heavy snowpack caused massive damage in the Connecticut and Merrimack River valleys as well as in the Pittsburgh area. In addition to approximately two hundred fatalities, hundreds of thousands were left homeless.

DELUGE…The flooding in Albany, NY, in 1936 (top) was part of a series of devastating floods that affected much of the northeastern United States. Below, the Holyoke Dam in Massachusetts, March 19, 1936. *(South Hadley Public Library/sungazette.com)*

White’s “Notes” also included an update on the “aesthetic restlessness” at Rockefeller Center, where the statues Youth and Maiden were removed from the Paul Manship-designed Prometheus fountain. The artist decided the two bronze figures did not fit well in the fountain, so they were moved to the roof garden of the Palazzo d’Italia.

EXILED…**Paul Manship’s** two gilded figures, *Youth* and Maiden, representing mankind receiving the fire, originally flanked *Prometheus* (top photo). In 1936 they were moved to the roof garden of the Palazzo d’Italia, but were returned to the Plaza in the 1980s. Pictured below, the six-foot statues were again moved in 2001 to the top of the Plaza staircase between the Channel Gardens and the Sunken Plaza.

*(mcny.org/Elisa.rolle/photo-opsblogspot.com)*

* * *

Pyramid Scheme

“The Talk of the Town” commented on some unusual research conducted by Dr. A.E. Strath-Gordon, in which he used measurements from the Great Pyramid to predict the end of the Depression. Excerpts:

JUST READ THE STONES…**Dr. A.E. Strath-Gordon** (1873–1952) was a spiritualist, researcher, author, and lecturer on the occult and paranormal subjects. (strathgordon.wordpress.com)

* * *

Deeper South

James Thurber had some fun with novels about the Deep South that sought to employ authentic dialogue—but not as successfully as novelist Erskine Caldwell. These excerpts are the first and last paragraphs from the piece.

CRITICALLY ACCLAIMED…**Erskine Caldwell’s** writings about poverty and racism in his native South included novels such as Tobacco Road (1932) and *God’s Little Acre* (1933). Unlike Thurber’s parody, Caldwell’s writing style has been described as spare, direct and unadorned. (Wikipedia/etsy.com)

* * *

An Introduction

I didn’t know much about the novelist Leane Zugsmith until I read her short story in the March 28, 1936 edition of The New Yorker. During the 1930s she was prominent among writers who focused on the struggles of the working class during the Great Depression. “Mr. Milliner” was the eighth short story she published in the magazine, out of a total of fifteen from 1934 to 1949. Here are the opening lines:

FED UP…Writer Leane Zugsmith (1903–1969) focused on the shortcomings of capitalism in her novels and short stories, including her 1936 novel *A Time to Remember,* which depicted a department store strike and the rise of white-collar unions. She published fifteen short stories in *The New Yorker* from 1934 to 1949. (*bolerium.com)*

* * *

Over There

In her latest dispatch from Paris, Janet Flanner noted the growing anxiety among Parisians over Germany’s arms buildup and its re-occupation of the Rhineland.

HAIRY HEADLINES…**Janet Flanner** noted the anxious crowds around newspaper kiosks (unlike the quiet image above) and the boos being issued by the market women in the Halles (at passing soldiers) as war with Germany was being seen as inevitable. (tresors-de-paris.com/mattbarrett-travel.com)

* * *

At the Movies

Lillian Hellman’s drama The Children’s Hour premiered on Broadway on Nov. 24, 1934, and ran for 691 performances—but bringing it to the screen in the era of the Motion Picture Production Code (aka Hays Code) proved a bit tricky, according to film critic John Mosher. Hellman’s play centered on a schoolgirl’s false accusation of lesbianism against two of her teachers, or as Mosher put it rather delicately, “a friendship of two young women…characterized by such emotional undercurrents as are not held seemly for screen exposition.”

Hellman rewrote the play to conform to the Code, removing any mention of lesbianism and changing the dramatic focus to a schoolteacher accused of having sex with another’s fiance. It appeared in 1936 under the title These Three.

Mosher wished the film could have included Florence McGee, who portrayed the conniving student protagonist Mary Tilford in the original play. The part in These Three went instead to Bonita Granville, who at age fourteen earned an Academy Award nomination for her performance as Mary Tilford.

TWO TAKES…**Florence McGee** (pictured at right, seated center) portrayed the conniving student protagonist Mary Tilford in the Broadway production of *The Children’s Hour.* The part of Mary Tilford in the re-written film version of the play, *These Three,* went to Bonita Granville (left), who at age fourteen earned an Academy Award nomination for her performance. (oscarchamps.com/Wikipedia)

THREE TOTALLY STRAIGHT PEOPLE…**Joel McCrea, Merle Oberon** and Miriam Hopkins starred in *These Three*, a cinematic rewrite of **Lillian Hellman’s** play The Children’s Hour. (quadcinema.com)

Mosher also reviewed Petticoat Fever, a “trifle” starring Myrna Loy and Robert Montgomery.

BABY ITS COLD OUTSIDE…**Myrna Loy** and **Robert Montgomery** in Petticoat Fever. Montgomery was the father of **Elizabeth Montgomery,** best known for her portrayal of Samantha Stephens on the TV sitcom *Bewitched.* (IMDb.com)

* * *

From Our Advertisers

The inside front cover advertisement belonged to the “House of Schenley,” which emphasized the purity of Kentucky’s “limestone waters”…

…the makers of Packard automobiles also appealed to bucolic sensibilities with this homespun image…

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…Lux Soap Flakes were featured in big, celebrity-filled ads in mid-century America, soap being one product (like whiskey and cigarettes) that proved to be mostly Depression-proof…

…a twelve-cylinder engine was usually a feature of top-of-the-line luxury automobiles, but the folks at Lincoln put one into their medium-priced Zephyr…the car succeeded in reigniting sales at Lincoln dealerships during the Depression…

…beginning in the late nineteenth century cigarette companies included coupons that could be redeemed for items ranging from cocktail sets to silk stockings (per this ad)…Brown & Williamson, the makers of Raleigh and Kool cigarettes, featured coupons on the back of every pack, and smokers could write the company for a free premium catalog…

…this Raleigh catalog from the early 1950s even featured toys…250 coupons could get you a “Teddy bear with plastic nose”…so keep on puffing…

…Luckies went with the glamour of flying, an experience only the well-heeled could afford…

…on to our cartoonists, we have Richard Taylor…

…and Barbara Shermund welcoming us into the issue…

…and a this nice spot from Christina Malman…

…Al Frueh gave us his interpretation of Saint Joan…

…W.P. Trent explored the deep seas…

…Helen Hokinson revealed a secret…

…Gluyas Williams was still examining club life…

…William Steig went for a haircut (across two pages)…

…Leonard Dove received some junk mail…

…George Price uncovered a spy…

…Garrett Price assessed the price of fame…

…William Crawford Galbraith continued to explore the world of sugar daddies and chlorines…

…and we close with Ned Hilton, and those floods…

Next Time: Idiot’s Delight…

Making of a Madman

Above: At left, the Nazi Party sought to remake Christian holidays such as Christmas into Nazi-themed, pagan events, even trying to redefine St. Nicholas as Wotan, the ancient Germanic deity; at right, Adolf Hitler rejected Christianity, calling it a Jewish plot to undermine the heroic ideals of the Aryan-dominated Roman Empire. Here he is seen meeting the nuncio to Germany, Cesare Orsenigo, on January 1, 1935. (reddit.com/Wikipedia)

For the March 7 issue we look at the second part of Janet Flanner’s profile of German dictator Adolf Hitler, in which she attempted to identify the social and political influences that led to his peculiar vision of the world.

March 7, 1936 cover by Constantin Alajalov.

Flanner noted that Hitler’s ancestors were intermarrying, pious Roman Catholic peasants, including his parents, second cousins Klara Pölzl and Alois Hitler. While Klara was a doting parent, Alois was often abusive and distant. And so it began.

MOM AND DAD…**Adolf Hitler’s** parents were second cousins Klara Pölzl (1860–1907) and **Alois Hitler** (1837–1903). Pölzl was the third wife of the much older Hitler, who was a stern, mid-level Austrian customs official. (Wikipedia)

Flanner described Hitler’s struggles as an artist (rejected twice by the Vienna Academy of Fine Arts), however his real disappointment was nationalistic; serving as a courier (and wounded) in World War I, he blamed internal traitors for Germany’s defeat. To bolster his patriotic ideals, Hitler turned to books, and particularly to poet and dramatist Friedrich Schiller (1759–1805)—the Nazis would later manipulate Schiller’s works to fit the Party’s themes of nationalism, struggle, and obedience. Hitler would further hone his world view through the works of white supremacist Count de Gobineau (1816–1882), nihilist philosopher Friedrich Nietzsche (1844–1900), and philologist Max Müller (1823–1900), whose work inadvertently contributed to the idea of a superior “Aryan” race.

REWRITING HISTORY…Clockwise, from top, a 1940 Nazi propaganda film, *Friedrich Schiller— Der Triumph eines Genies*, portrayed Schiller (played by actor **Horst Caspar**) as an idealistic *Übermensch;* Hitler and the Nazis were also influenced by white supremacist **Count de Gobineau;** philologist Max Müller; and the nihilist philosopher **Friedrich Nietzsche.** *(film portal.de/Wikipedia)*

In her conclusion, Flanner noted Hitler’s dislike of jokes at his own expense, and she was surprised that German comedian Weiss Ferdl, known for his “Führer gibes,” wasn’t in a concentration camp with cabaret singer Claire Waldorff (somehow both survived the regime and the war). Flanner also touched on Hitler’s antipathy toward Christianity.

SURVIVORS…At left, **Weiss Ferdl** (1883-1949) was a German actor, humorous folksinger known for his jibes at Hitler; at right, **Claire Waldorff** (1884-1957) was a famous cabaret singer and entertainer in Berlin, known for performing ironic songs with lesbian undertones. *(Wikimedia Commons)*

I’LL TRY TO KILL YOU LATER…German Chancellor **Adolf Hitler** greets (l to r) Roman Catholic Abbot **Albanus Schachleiter** and Protestant Reichsbischof **Ludwig Müller,** outside the Frauenkirche in Nuremberg, September 1934. (Wikipedia)

* * *

Thrill Ride

In his “Notes and Comment,” E.B. White described “one of the strangest nightmares of motordom”…

THE GREAT WALL…**E.B. White** feared whatever might pop out of the dark tunnels on the northern stretches of Park Avenue. Clockwise, from top, an 1876 illustration of the new viaduct through the Harlem Flats; E. 108th Street pedestrian tunnel between Lexington and Park; Park Avenue Viaduct–La Marqueta. (Wikipedia/manhattanwalkblog.com/6tocelebrate.org)

* * *

Ding-dong

Robert Benchley filed a brief review of The Postman Always Rings Twice, a stage adaptation at the Lyceum Theatre of James M. Cain’s acclaimed novel. Although the play was well received by audiences, many reviewers found the subject matter distasteful. Cain would later describe the 1936 production as “a dreadful experience from beginning to end.”

SCHEMERS AND DREAMERS…**Richard Barthelmess** and **Mary Philips** portrayed star-crossed lovers in the 1936 stage production of *The Postman Always Rings Twice*. Philips was a noted Broadway performer and Humphey Bogart’s first wife. (Wikipedia/imdb.com)

* * *

At the Movies

Critic John Mosher commented on familiar Hollywood tropes (doctors chasing nurses, execs pursuing secretaries etc.) and offered up the “tepid” example of Wife vs. Secretary, which featured three of Tinseltown’s top stars.

MILD HIJINKS…At left, **Clark Gable** and Jean Harlow in a scene from *Wife vs. Secretary*; at right, Gable with **Myrna Loy.** *(faintlyfamiliar.com/facebook.com)*

Mosher didn’t find much excitement in the dog-themed picture The Voice of Bugle Ann, and was left flat after seeing Road Gang and the German film Liebelei.

SWEET AND SOUR…**Lionel Barrymore** and Spring Byington were on one side of a feud over a special dog in *The Voice of Bugle Ann.* (tcm.com)

WELL THIS SUCKS…At left, **Donald Woods** and Carlyle Moore Jr. find themselves behind bars in *Road Gang;* at right, **Paul Hörbiger** and **Olga Tschechowa** in 1933’s Liebelei (aka Playing at Love). (rotten tomatoes.com/screenslate.com)

* * *

Language Arts

H.L. Mencken continued his exploration of American English by taking a look at past attempts to simplify spelling—most of them unsuccessful. Excerpts:

NOT ONE FOR GIMMICKS…**H.L. Mencken** at his desk at the Baltimore Sun. *(Paris Review)*

Mencken noted the Chicago Tribune’s radical approach to simplified spelling in 1934, and the lasting effects of Noah Webster’s American dictionary.

“PEDAGOGUE” was one of the milder insults cast at **Noah Webster** by his peers. (National Portrait Gallery)

* * *

First World Problem

Food critic Sheila Hibben looked into the complexities of tea-drinking during the cocktail hour, and vice-versa.

CHOOSE YOUR MOOD…The Plaza Hotel offered the ideal setting for whatever libation one chose at tea time. At left, the Plaza’s Persian Room, 1934, and the Palm Court, undated photo. (cooperhewitt.org/mcny.org)

* * *

Finer Things

Rebecca West was a brilliant journalist and gifted prose writer, and when she published something people took notice, including critic Clifton Fadiman, who noted her return with The Thinking Reed. A brief excerpt:

A MIGHTY PEN…**Rebecca West** (1892-1983) was considered one of the finest prose writers of twentieth-century England. This 1934 photograph was produced by **Howard Coster.** (National Portrait Gallery)

* * *

From Our Advertisers

The March 7 issue opened to this sumptuous image of luxury travel aboard the Normandie…

…the salons of Dorothy Gray returned with another tale of a magical transformation, here the plain “Miss Adams” suddenly becomes lovely and exciting thanks to the illusion of cosmetics…

…the makers of Packard automobiles took out this full page ad to gently chastise Time magazine for questioning the carmaker’s adherence to a timeless, “basic design”…

…although in Time’s defense the Packard didn’t look much different from this Lincoln…

…what did look different was the Chrysler/DeSoto Airflow, which had disappointing sales due to a streamlined design that was a bit too radical for consumers…

…actress and costume designer Kate Lawson (1894-1977) made her image available to promote washable wallpaper…

…in addition to calming nerves and boosting energy, Camels apparently aided one’s digestion, or so this ad claimed…

…Liggett & Myers stuck with the homespun approach, here three generations light up Chesterfields in the warm glow of the parlor…

…did you spot the cigarettes in the ad?…

…on to the cartoons, we have Al Frueh’s take on the Ziegfeld Follies…

…James Thurber contributed this to the calendar section…

…and Thurber again with his beloved dogs…

…George Price found a glitch at the weather bureau…

…Californians circled their wagons in the hostile Midwest, per Carl Rose…

…Alain saw a trip to the dentist in this man’s future…

…Helen Hokinson lost us in the peculiarities of needlepoint…

…Barbara Shermund found a bargain in portraiture…

…and Shermund again, in the dress department…

…and we close with Whitney Darrow Jr, and something to write about…

Next Time: Nostalgic Notes…

Führer Furor

Above, left, Janet Flanner regards the cover of the Sept. 13, 1931 issue of The New Yorker; at right, Adolf Hitler's chosen filmmaker Leni Riefenstahl at Nuremberg's "Shovel Day" parade, 1936. (Library of Congress/Sueddeutscher Verlag)

The February 29, 1936 issue stands out from pack not only for its cover—James Thurber’s first—but also for the magazine’s first in-depth look at a man who would spark the deadliest conflict in human history.

February 29, 1936 cover by James Thurber. This was the first of six covers Thurber contributed to *The New Yorker.* You can see all six covers at Michael Maslin’s Ink Spill, the go-to site for all things Thurber and so much more. **UPDATE:** Also check Maslin’s post regarding the repeat of this cover on Sept. 4, 2023. Fascinating read!

Before we jump in…Thurber’s close friend E.B. White noted another unusual fact about this issue…

…twenty-eight years later, and a dime extra (cover by Garrett Price)…

* * *

Inside the Feb. 29 issue, The New Yorker’s Paris correspondent Janet Flanner published the first part of a three-part profile on German dictator Adolf Hitler. In this first excerpt she described the Führer’s ascetic diet and personality (caricature by William Cotton).

NAZI NUM NUMS….Adolf Hitler with one of his official food tasters, **Margot Woelk**, during World War II. Woelk later claimed she was the sole survivor from a group of food tasters who were summarily executed by the Red Army after the fall of Berlin. *(warfarehistorynetwork.com)*

Flanner described Hitler’s relationships with influential women, particularly filmmaker Leni Riefenstahl.

FRIENDS WITH BENEFITS…**Adolf Hitler** had influential admirers both in and outside of Germany, including, clockwise, from top left, filmmaker **Leni Riefenstahl** (in the white skirt described by Flanner) at the 1936 “Shovel Day” in Nuremburg; **Winifred Wagner,** daughter-in-law of composer **Richard Wagner,** in 1925; Hitler with **Unity Mitford,** one of six aristocratic Mitford sisters and a fanatical Nazi; Ernst Franz Sedgwick Hanfstaengl with another Mitford sister, **Diana Mitford,** at a 1934 Nuremberg rally. Diana as married to **Oswald Mosley,** leader of the British Union of Fascists, and Hanfstaengl was the son of **Katharina Wilhelmina Hanfstaengl,** a prominent Munich art publisher who helped finance Hitler’s rise to power. *(Sueddeutscher Verlag/Wikipedia/historyreader.com)*

Flanner concluded the piece with a look at Hitler’s sexuality, which seemed non-existent, and drew an ominous conclusion about his personality type.

EXPENDABLE…**Ernst Röhm** with Adolf Hitler in 1933. Although Hitler knew Röhm was gay, he also valued Röhm’s leadership and organizational skills, that is until his presence proved a liability. Röhm was murdered by the SS in 1934 during the “Night of the Long Knives.” *(Wikipedia)*

As part of a centenary series, The New Yorker’s Andrew Marantz recently looked at Flanner’s profile of Hitler, noting that she was “neither an antifascist, like her friend Dorothy Parker, nor a Fascist, like her friend Ezra Pound; she was against crude bigotry, but she was not the world’s greatest philo-Semite.”

* * *

Lamour Amour

In his “Notes and Comment,” E.B. White pointed out the challenges of expressing physical beauty over a non-visual medium like radio:

TELEGENIC…Hopefully E.B. White managed to see **Dorothy Lamour** on the “television waves… bumping along over the Alleghenies.” At left, publicity photo of Lamour from 1937; at right, Lamour appeared as a mystery guest on *What’s My Line?*, Feb. 20, 1955, seen here with host John Daly. In later years Lamour was a guest on a number of television shows, ranging from *Marcus Welby, M.D.* to *Remington Steele. (Wikipedia/YouTube.com)*

* * *

Shadow Plays

Morris Bishop (1893-1973), a noted scholar of the Middle Ages as well as a writer of light verse, offered up these lines after screening early silent films at the Museum of Modern Art. The screenings were curated by Iris Barry to showcase MoMA’s new film library and to advance the study of film as a serious art form.

TIME CAPSULES…The Museum of Modern Art was a pioneer in the study of film as a modern art form. Among the films screened at MoMA in 1936 (clockwise, from top left): famed stage actress **Sarah Bernhardt** as Queen Elizabeth in the *Les Amours de la reine Élisabeth* (The Loves of Queen Elizabeth) with **Lou Tellegen,** 1912; Bernhardt in the film *Camille* (*La Dame aux camélias*) with **André Calmettes,** 1911; **Theda Bara’s** 1917 take on *Camille*, in a scene with Alan Roscoe; **Gloria Swanson** in *Zaza,* 1923. *(Wikipedia/imdb.com/YouTube.com)*

* * *

A Reporter’s Chops

With so much attention given to James Thurber as a humorist, it is easy to forget that he was an experienced journalist, and that he could apply his considerable gifts as a writer to narrative non-fiction. For the Feb. 29 “A Reporter at Large” column, Thurber penned “Crime in the Cumberlands.” I can’t do it justice through excerpts, but I highly recommend giving it a read as a prime example of Thurber’s skills as a reporter.

SERIOUSLY SERIOUS WRITER…You can find both humorous and not-so-humorous crime stories (and drawings, of course) in 1991’s *Thurber on Crime,* edited by Robert Lopresti. “Crime in the Cumberlands” is included in the collection. *(jamesthurber.org/barnesandnoble.com)*

* * *

At the Movies

Not so serious were the films being churned out by Hollywood, including the Fred Astaire/Ginger Rogers toe-tapper Follow the Fleet, set to an Irving Berlin score that featured the hit “Let’s Face the Music and Dance.” Critic John Mosher was on board for the ride.

GOOD CLEAN FUN…Dance partners “Bake” Baker (**Fred Astaire**) and Sherry Martin (**Ginger Rogers**) find love during shore leave in *Follow the Fleet.* *(Toronto Film Society)*

Bandleader Harry Richman, well known in the New York nightlife scene of the 1920s and 30s, showed his acting chops in The Music Goes ‘Round…

I CAN SING TOO…**Rochelle Hudson** and **Harry Richman** in The Music Goes ‘Round. (imdb.com)

…Fred MacMurray, Sylvia Sydney, Henry Fonda and Fred Stone appeared in living color in The Trail of the Lonesome Pine–it was just the second full-length feature to be shot in three-strip Technicolor and the first to be shot outdoors in Technicolor…

LIFELIKE…Clockwise, from top left: **Fred MacMurray; Sylvia Sydney**; a Paramount movie poster; **Henry Fonda** and **Fred Stone.** *(moviesalamark.com/imdb.com)*

…the 1936 film Rhodes (aka Rhodes of Africa) featured the massive acting talents of Walter Huston and Peggy Ashcroft; not surprisingly, the subject matter of the film has not aged well…a 2015 review in The Guardian is headlined: “Rhodes of Africa: only slightly less offensive than the man himself”…

COLONIAL KLINK…**Walter Huston** and **Peggy Ashcroft** in Rhodes. *(imdb.com)*

* * *

From Our Advertisers

We begin with a Stage magazine ad from the inside front cover, featuring an illustration by Alexander King…

…only new-money swells would be seen doing this…old money wouldn’t dare enter the kitchen, unless they needed to sack the cook…

…on the back cover of the Feb. 29 issue you would find this elegant woman taking a break from her vanity to enjoy a “toasted” Lucky…

…we join our cartoonists, starting with this spot by Richard Taylor…

…Garrett Price got stuck over the frozen falls…

…George Price drew up a sandwich board competition…

…Al Frueh continued to illuminate “The Theatre” section…

…James Thurber posed a loaded question…

…Denys Wortman got down to some debugging…

…Carl Rose offered up another example of rugged individualism…

…Charles Addams came down to earth…

…Alain illustrated a case of jury tampering…

…Helen Hokinson demonstrated the allure of a netted hat…

…and Hokinson again, doing some early spring cleaning…

…and Barbara Shermund explored the idyll of wanderlust…

…and before we go, here is the New Yorker cover—by Helen Hokinson, Sept. 12, 1931—that was the object of Janet Flanner’s attention…

Next Time: Making of a Madman…

Modern Times

Above: A mechanic (Chester Conklin) gets caught up in his work with the help of the Tramp (Charlie Chaplin) in Modern Times. (festival-entrevues.com)

The film Modern Times was Charlie Chaplin’s last performance as “The Tramp” (or, “The Little Tramp”), a character he created more than twenty years earlier to represent a simple person’s struggle to survive in the modern world. That struggle was no more apparent than in Modern Times, a film in which the Tramp faced the dehumanizing industrial age in all its kooky complexity.

A sweet Valentine’s Day-themed cover by **William Steig,** February 15, 1936.

The film is notable for being Chaplin’s first picture to feature sound, and the first in which Chaplin’s voice is heard—singing Léo Daniderff’s comical song “Je cherche après Titine” (although Chaplin replaced the lyrics with gibberish). Modern Times was nevertheless filmed as a silent, with synchronized sound effects and a small amount of dialogue. Critic John Mosher appreciated the movie as being “of the old era,” not anticipating that it would become one of cinema’s most iconic and beloved films.

JUST A COG IN THE MACHINE…Clockwise, from top left: Repetitive assembly line work drives the Tramp **(Charlie Chaplin)** to a nervous breakdown; the steel factory is an Orwellian world where the president (**Allan Ernest Garcia)** constantly monitors his workers—even in the bathroom where the Tramp is caught taking a break; the company tries out a new lunch efficiency machine on the Tramp, with mixed results; iconic image of the Tramp at work. (medium.com/YouTube.com)

One of the film’s best stunts involved the blindfolded Tramp rollerskating on the fourth floor of an under-construction department store; Chaplin employed a matte painting, perfectly applied on a glass pane in front of a camera, to create the illusion of a sheer drop-off. Even as an illusion, Chaplin’s skating skills were remarkable.

HIGH ANXIETY…The blindfolded Tramp (**Charlie Chaplin**) skates precariously close to a sheer drop-off on the fourth floor of a department store while his companion, an orphan girl known as “The Gamin” (**Paulette Goddard**) puts on her skates, unaware of his peril. (YouTube.com)

The model below shows how the effect was achieved, filming next to a glass-mounted matte painting to create the illusion of a sheer drop off…

In his conclusion, Mosher found the film to be “secure in its rich, old-fashioned funniness.”

Chaplin gave a happy send-off to the Tramp, who at the end of earlier films walked down the road alone. Modern Times closed with the Tramp and the Gamin walking hand in hand, dreaming of a life together.

FOND FAREWALL…**Paulette Goddard** joined **Charlie Chaplin** on the road at the end of *Modern Times.* Goddard became Chaplin’s third wife in 1936. (the-cinematograph.com)

THE TRAMP RETURNS…World premiere of *Modern Times,* Feb. 5, 1936, at the Rivoli Theatre in New York City. The film was one of the top-grossing films of 1936. (Wikipedia)

A final note: The website The Twin Geeks offers an excellent synopsis and analysis of Modern Times.

* * *

Bachelor King

In his “Notes and Comment,” E.B. White wrote about the ascension to the British throne by Edward VIII following the death of his father, George V. In this excerpt, White considered a question raised by the Daily News regarding the king’s plans to marry (a question answered a few months later when Edward announced his plan to wed American divorcee Wallis Simpson, which led to a constitutional crisis and Edward’s subsequent abdication).

BUT I DON’T WANNA BE KING…The reluctant king **Edward VIII** would choose love over the crown when he abdicated the throne in December 1936 to marry **Wallis Simpson** (bottom left); **E.B. White** noted one woman’s suggestion that the king should marry actress **Greta Garbo,** since “Both have had a rough time at love.” (highland titles.com/George Eastman Museum)

* * *

By Any Other Name

“The Talk of Town” featured a profile of Arthur J. Burks, a prolific writer of pulp fiction who published everything from detective stories to science fiction under a half-dozen pseudonyms. A brief excerpt:

A CURIOUS MIND…**Arthur J. Burks** (1898–1974) and the cover of *Astounding Stories*, January 1932, which featured the first part of his two-part tale, “The Mind Master.” Burks produced around eight hundred stories for the pulps, twenty-nine of which appeared in the magazine *Weird Tales*. (findagrave.com/gutenberg.org)

* * *

A Day in the Life

From 1935 to 1962 Eleanor Roosevelt published a daily syndicated newspaper column titled “My Day”—through the column millions of Americans learned her views on politics, society, and events of the day as well as details about her private and public life. James Thurber couldn’t resist writing a parody—here’s an excerpt:

THE REAL DEAL…At left, sample of one of Eleanor Roosevelt’s syndicated “My Day” columns from 1938; photo of the First Lady from 1932. (arthurdaleheritage.org/Library of Congress)

* * *

At the Movies

Besides Modern Times, there were other movies of note that were given rather scant attention in Mosher’s column, including the film adaptation of The Petrified Forest starring Humphrey Bogart, Bette Davis and Leslie Howard.

Robert E. Sherwood wrote the 1934 Broadway play of the same name, which was co-produced by Howard and featured both Howard and Bogart. When it was adapted to film, Howard insisted that Bogart appear in the movie, and it made Bogart a star (he remained grateful to Howard for the rest of his life).

DANGEROUS DINER…An odd mix of patrons at a gas station cafe are taken hostage by desparate criminals in *The Petrified Forest.* From left are **Leslie Howard, Dick Foran, Bette Davis** and **Humphrey Bogart.** Playwright Robert Sherwood based Bogart’s character, Duke Mantee, on the the real-life criminal **John Dillinger**, the FBI’s first “Public Enemy #1.” (moma.org)

Other cinema diversions included the musical Anything Goes, which included songs by Cole Porter; the comedy Soak the Rich, which featured a radical who falls in love with a rich man’s daughter; and a detective film, Muss ‘Em Up, with the usual movie gangsters.

TAKE YOUR PICK…Clockwise, from top left: **Ida Lupino** and **Arthur Treacher** in the musical *Anything Goes*; **Bing Crosby** (in disguise) and Ethel Merman in Anything Goes; **John Howard, Mary Taylor** and **Walter Connolly** in the comedy *Soak the Rich*; **Preston Foster, Maxine Jennings** and Guinn “Big Boy” Williams in the detective film *Muss ‘Em Up.* (imdb.com/torontofilmsociety.com/zeusdvds.com)

* * *

The Amazing Race

The New Yorker periodically featured “That Was New York,” which took a detailed look at significant events in the city’s history. In this installment, Donald Moffat recalled the 1908 New York to Paris automobile race, which commenced in Times Square on February 12 with six cars representing the U.S., France, Germany and Italy. It was an extraordinary event given that motorcars were a recent invention, and roads were nonexistent in many parts of the world. A brief excerpt:

ON YOUR MARK…Cars lined up in Times Square on Feb 12, 1908 for the start of what would become a 169-day race. American George Schuster was declared the winner when he arrived in Paris on July 30, 1908, after covering approximately 10,377 miles (16,700 km). (Library of Congress)

* * *

Miscellany

Another regular feature in the early New Yorker was coverage of the New York Rangers, a team founded in 1926 by Tex Rickard after he completed construction of the third incarnation of Madison Square Garden. The Rangers were one of the Original Six NHL teams before the 1967 expansion, the others being the Boston Bruins, Chicago Blackhawks, Detroit Red Wings, Montreal Canadiens and Toronto Maple Leafs.

In this excerpt, the writer “K.B.” described the rough play against rival Detroit, which would win back-to-back Stanley Cups in 1936 and 1937.

ZESTY…The excerpt above noted that the Rangers’ **Phil Watson** cuffed the Red Wings’ **Syd Howe** “with a zest richly appreciated by the balcony.” At left, team photo of the 1935-36 New York Rangers, with star and fight instigator **Phil Watson** identified with arrow; at right, **Syd Howe** won three Stanley Cups with Detroit, winning back-to-back in 1936 and 1937, and then again in 1943. (hockeygods.com)

* * *

From Our Advertisers

General Motors’ luxury car line offered three price points (and this lovely image) to weather the Depression years, ranging from the relatively affordable La Salle to the Cadillac Fleetwood…

…the Chrysler corporation took a different approach, deploying a very wordy full-page ad that referenced history (a Madame Curie analogy) and something called “Unseen Value” to move its line of autos…

…the makers of College Inn Tomato Juice Cocktail brought back the “Duchess” with this shocking scene at the opera…

…recall last summer when College Inn featured the Duchess in a series of ads that illustrated her increasing fury over plain tomato juice…one wonders what sort of sadistic torment she had in mind for her hostess, “the old WITCH”…

…on to our cartoonists, beginning with this spot by James Thurber…

…and Thurber again, with an unwanted call to solidarity…

…William Steig explored marital bliss…

…George Price gave us a Three Stooges moment…

…I do not have the identity of this cartoonist…I will keep looking, but would love suggestions in the meantime…*update*…thanks to Frank Wilhoit for identifying the cartoonist below as John Kreuttner, also confirmed through Michael Maslin’s Ink Spill…