Charles Addams – A New Yorker State of Mind

Far-Fetched Faulkner

Above: New Yorker book critic Clifton Fadiman (right) characterized William Faulkner's "Absalom, Absalom!" as a "penny dreadful tricked up in fancy language." Fadiman was not alone among contemporary mainstream critics in his assessment, although today the novel is considered a masterwork of Southern Gothic literature. (Wikipedia/J.R. Cofield Collection, University of Mississippi Library)

With its non-linear timeline, winding prose, and multiple unreliable narrators, William Faulkner’s Absalom, Absalom! left many critics wondering what to make of the author’s ninth novel, including The New Yorker’s Clifton Fadiman, who had a near-visceral response to Faulkner’s “shuddery inventions.”

October 31, 1936 cover by **Perry Barlow.**

Although today the novel is widely considered a literary masterpiece, in 1936 Fadiman saw the dense, labyrinthine style of Absalom, Absalom! as nothing more than an empty facade for a melodramatic plot and characters resembling a “mince-pie nightmare.”

The novel explored the rise and fall of Thomas Sutpen, a poor man who ruthlessly carves out a plantation empire in 1830s Mississippi. Told entirely in flashbacks consisting of fragmented memories and differing perspectives, the novel is psychologically bleak and violent, with nearly every major character meeting a tragic end. Following are excerpts from Fadiman’s review:

OXFORD MAN…Above, **William Faulkner** at his 1844 Greek Revival home, Rowan Oak, which he purchased in Oxford, Mississippi in 1930; below, at work in his study. The mid-1930s were a difficult time for Faulkner. His writing was often interrupted by trips to Hollywood, where he sought additional income writing screenplays (Faulkner was constantly in debt), and in 1935 his brother Dean was killed in a plane crash. Consequently this period included a number of heavy drinking benders. *(genteelandbard.com/life.com)*

Faulkner had some history with The New Yorker: A Nov. 21, 1931 “Talk of the Town” entry titled “Oxford Man” featured a thirty-four-year-old Faulkner living in a Tudor City apartment, working on his novel Light in August. “Talk” noted his service in the Canadian air force, which he joined in 1915 (he broke both legs in a crash) and that he “sometimes flies a rather wobbly plane owned by a friend in Oxford.” As for his writing style, “Talk” offered this quote from Faulkner: “Ah write when the spirit moves me, and the spirit moves me every day.” The piece also noted that “Only a few of the townspeople know he writes at all; most of them think he’s lazy.”

Here’s a second excerpt from Fadiman’s Oct. 31, 1936 review, in which the critic concludes that Faulkner “is a clever hand at fitting up a literary asylum for the feeble-minded.”

FLYBOY…A 1931 “Talk of the Town” profile, attributed to **Charles Cooke** and Harold Ross, noted Faulkner’s writing habits, his ties to his hometown, and his time in the Canadian Air Force. *(espresso.pt)*

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Chattering Mysteries

Those are the words E.B. White used to describe aisles of calculators, addressographs, and electric tabulation machines being operated by women clad “in purest white satin” at a business show on Eighth Avenue.

AN ILLUSION OF THE SENSES was achieved by scores of machines clacking away at a Manhattan business show, according to **E.B. White**. At left is an Addressograph machine, circa 1930s, and at right, a census worker using an IBM Type 1 mechanical key punch, 1940. *(americanbusinesshistory.org/officemuseum.com)*

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At the Movies

Get the Extra-large Popcorn

They say movies are getting longer these days, but the Thirties had its share of lengthy screen epics, including a nearly five-hour running time for the 1934 French adaptation of the Victor Hugo novel Les Misérables. Initially released as three films premiering over three consecutive weeks, the full, unedited film ran a total of 281 minutes. Apparently the 1936 American release, reviewed here by John Mosher, ran for just under three hours, which Mosher called “a crime against nature.” He did, however, pronounce it “a fine film.” He also reviewed a German musical comedy, Amphitryon, and some uninspiring “plain American” films.

GOING HUGE FOR HUGO…Clockwise, from top left: **Florelle** as Fantine in *Les Misérables*; blockade scene from the film; **Harry Baur** as Jean Valjean; French movie poster, 1934. *(imdb.com)*

Mosher grew weary of reading the subtitles in the German film Amphitryon, a surprising satirical musical that somehow got made even after the Nazis took over the reigns of the Ufa-Atelier studio; however, the coming year would see a further tightening of domestic repression (including film) under Reich leadership.

SOME LAST LAUGHS…**Willy Fritsch** and **Käthe Gold** in the 1935 German musical comedy *Amphitryon.* The movie was filmed in German and French, which is probably why Mosher thought it was a French production. (en.kinorium.com)

The “plain American” films reviewed by Mosher included a mystery, a revue, and a musical featuring opera singer Marion Talley, who years earlier had received some rough treatment from The New Yorker.

STANDARD FARE…Clockwise, from top left: *The Charge of the Light Brigade* starred **Olivia de Havilland** and Errol Flynn; **Jean Arthur** and Joel McCrea in *Adventure in Manhattan*; **Bob Burns** and **Martha Raye** in *The Big Broadcast* of 1937; **Marion Talley** and **Michael Bartlett** in *Follow Your Heart*; **Victor McLaglen** and **Binnie Barnes** in *The Magnificent Brute.* *(britannica.com/theblondeatthefilm.com/imdb.com/tubitv.com/ebay.com)*

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Polymath Porter

The multi-talented composer/songwriter Cole Porter was the latest celebrity to receive a mini bio in the opening pages…illustration by Abe Birnbaum…

…and on the subject of theater, Al Frueh offered his impression of the Talullah Bankhead vehicle, Reflected Glory...

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From Our Advertisers

Various retailers were gearing up for the coronation of England’s King Edward VIII, and the folks at Yardley’s were busy packaging their lavender-scented soaps and perfumes for royalty-starved Americans, “safeguarded in original royal wrappings”…this “Edwardian” campaign would be scrapped just weeks later when Edward would abdicate the throne (on Dec. 10) and run off with American Wallis Simpson…

…the makers of Beech-Nut chewing gum made a splash with this full-page ad touting their traveling “Smallest Show on Earth”…

…Canadian Club continued its world tour with a stop in Kuala Lumpur…

…No-Mal ran another back-of-the-book ad promoting its scientific “pick-up”…the chief ingredient, according to this spot, was dextrose (even safe for infants!), but it doubtless also contained caffeine and Lord knows what else…

…no extra stimulation needed for our cartoon section, beginning with Mary Petty…

…there were a couple of Halloween-themed spots by Susan Willard Flint…

…and Charles Addams...

…a sampling of other spot drawings…Victor de Pauw, Doris Spiegel, and John Groth…

…Alain gave us the true meaning of “table tennis”…

…George Price anticipated a long winter…

…Gardner Rea showed us an Englishman who found Manhattan life a bit too invigorating…

…Alan Dunn posed a question regarding authorship…

…Peter Arno might be referring to something akin to The Great Stork Derby here…

…one of Helen Hokinson’s “girls” sought to stay “off the record”…

…and Hokinson again, casting a vote in the 1936 General Election…

…Whitney Darrow Jr was also thinking about elections, and a clean shave…

…and we close with James Thurber, and an inquiring reporter…

Next Time: The Instant Home…

The President’s Mystery

Above: President Franklin D. Roosevelt was credited as a writer on the film "The President's Mystery," although his role was more one of inspiration; at right, Betty Furness and Henry Wilcoxon starred in the film. (rottentomatoes.com)

Just one month before the 1936 general election, Republic Pictures released a film “conceived by Franklin D. Roosevelt.”

October 24, 1936 cover by **Constantin Alajalov.**

Yes, the president of the United States, standing for re-election in November (which he would win by a landslide), was actually credited as a writer for the film The President’s Mystery, although FDR’s actual role in the film was its concept. While visiting with Fulton Oursler, editor of Liberty magazine, Roosevelt posed the question: “How can a man disappear with five million dollars of his own money in negotiable form and not be traced?” Oursler, a close friend of the president’s, responded by enlisting several prominent authors to write a screenplay. New Yorker film critic John Mosher takes it from there:

The story behind the film was first featured in the Nov. 16, 1935 issue of Liberty magazine…

…and released as a movie on Sept. 28, 1936…

MAN OF MYSTERY…Clockwise, from top left, President **Franklin D. Roosevelt,** a fan of mysteries, conceived the idea for *The President’s Mystery*; **Henry Wilcoxon, Frank O’Connor**, an unidentified actor, and **Wade Boteler** featured on a lobby card promoting the film ; **Betty Furness, Si Jenks**, and **Henry Wilcoxon** in a promo shot for the film; poster for the film featured an image of FDR on the cover of Liberty magazine. *(instagram.com/imdb.com/themovieb.org)*

Mosher also had “pretty good fun” with the star-studded screwball comedy, Libeled Lady, which was acclaimed by critics and nominated for Best Picture:

LOVE QUADRANGLE…Lovers spats and romantic mix-ups were just part of the stew in the screwball comedy Libeled Lady. At left, **Myrna Loy** and **Spencer Tracy;** at right, **William Powell** and Jean Harlow. *(imdb.com/movie nation.com)*

There were still other films reviewed by Mosher, including The Devil is a Sissy, starring sixteen-year-old Mickey Rooney, still emerging as a star, as well as famed child actors Jackie Cooper and Freddie Bartholomew. There was also a film featuring Clark Gable as a prize fighter, and a movie titled The Longest Night, ironically the shortest feature ever produced by MGM—just 51 minutes.

STREET SMARTS…**Mickey Rooney, Jackie Cooper,** and Freddie Bartholomew in *The Devil is a Sissy*, a story about a posh kid who befriends a couple of ruffians; **Clark Gable** was down for the count in *Cain and Mabel,* co-starring **Marion Davies**; **Robert Young** teamed up with **Florence Rice** in the mystery-thriller, *The Longest Night*—Florence Rice was the only child of sportswriter **Grantland Rice**. (Wikipedia/mubi.com/tcm.com)

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A Second Life

E.B. White still wasn’t done with the new Life magazine—recall his “Notes and Comment” from Sept. 19, when he lamented a magazine that would “consist almost entirely of pictures” and would “do away with the last vestiges of privacy in America.” Here White notes the purchase of Life by Time, Inc., and compares it to the old Life.

ASKING FOR MERCY…**E.B. White** hoped the new *Life* magazine would have some of the mercy and grace of its predecessor. (sunrisepoint.com/time.com)

LIFELESS…Launched in 1883, *Life* was an American humor and general-interest magazine. Purchased and shut down in 1936 by Henry Luce, he replaced it with his new, and very different Life. The image above is the cover of the Feb. 2, 1922 issue of the old magazine. (Wikipedia)

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A Sensitive Hamlet

There are as many approaches to playing Hamlet as there are versions of the famous Shakespeare play, The Tragedy of Hamlet, Prince of Denmark. In the case of actor John Gielgud, as reported in “The Talk of the Town,” Hamlet was quite sane, although he was “immensely sensitive.”

MOMMY DEAREST…At left, **Judith Anderson** as Hamlet’s mother, Gertrude, Queen of Denmark, and **John Gielgud** as Hamlet in Broadway’s 1936 production of the Shakespeare play; at right, **Carl Van Vechten** portrait of Gielgud during the actor’s time on Broadway, December 1936. Gielgud is widely regarded as one of the definitive Hamlets of the 20th century. *(newyorktheater.me/newworldencyclopedia.org)*

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Safety Last

Morris Markey was on hand for the Vanderbilt Cup Race (recently featured here), offering a track-side look at the pit crews. Notable in this excerpt is the complete lack of safety protocols, from gasoline poured out of wide-mouthed cans to smoking and drinking among drivers and pit crews. The race winner, Tazio Nuvolari (who refuses some brandy but puffs on a cigarette) would eventually have to retire by 1950 due to his total deafness and other health problems—he spent years racing in an open cockpit with the manifold ends right next to his ear. Those combustion gases—containing gasoline juiced with methanol, benzene, acetone, and nitrobenzene—easily penetrated Nuvolari’s ears and nose and were absorbed directly into his skin and bloodstream.

GUTS AND GLORY…Italian racing legend **Tazio Nuvolari** (1892–1953) with his Alfa Romeo before the start of the 1935 Nice Grand Prix in France. Nuvolari easily won the 1936 Vanderbilt Cup on Long Island. *(notenoughcylinders.com)*

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Color My World

The works of John Marin, considered one of America’s finest water-colorists, were featured in a major exhibition at the Museum of Modern Art. In addition to a review by art critic Lewis Mumford, Marin was featured in this mini bio on the opening pages…caricature by William Auerbach-Levy…

MASTER WATER-COLORIST…**John Marin’s** *Movement No. 2, Related to Downtown New York (The Black Sun)*, 1926. Image reproduced from the 1936 MoMA exhibition catalog. (moma.org)

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From Our Advertisers

The Oct. 24 issue opened with this advertisement by the distillers of Old Taylor, who continued to compare their product to the work of “masters,” here the painter Frederic Remington…

…on the opposite page, this spare ad from Chrysler, a stark contrast to their previous week’s very wordy appeal…

…the promoters of Budweiser took a cue from the whiskey distillers, invoking the words of an historic personage to promote their product…

…predating modern thermostats by decades, the mechanical Chronotherm was one of the earliest automated room thermostats ever produced by the Minneapolis-Honeywell Regulator Company…it was often used to control coal or early heating systems by automatically adjusting dampers or furnaces on a schedule…

The Minneapolis-Honeywell Chronotherm retailed for about $41 in the 1930s (equivalent to roughly $970 today). It was considered a high-end luxury upgrade for the home. *(si.edu)*

…Martini & Rossi would have about six more months to serve their vermouth on the Hindenburg before it would go down in a fireball on May 6, 1937…

…the illustrations in this No-Mal ad mimicked the style of Otto Soglow to market a new patent medicine touted as a stimulant and hangover cure, among other things…these remedies often contained heavy doses of caffeine plus aspirin, mild laxatives, and antacids, while some also contained the amphetamine Benzedrine…

…model railroading for adults started to build up steam in the 1930s…here’s a back of the book ad aimed at those who couldn’t afford to travel but who could afford a Scale-Craft kit…

…here’s a page from the 1936 Scale-Craft catalog…

…and an example of what you could build from a kit…

…and there’s no guessing the target audience for this brand of cigarettes…

…on to our cartoonists, Al Frueh was back with illustrations for the theater review section…

…Alain found nothing humorous about being a Good Humor man…

…a couple of spots by Abe Birnbaum (left) and unidentified at right (signature looks like PHRANK)…

…a stray arrow found its way into this cartoon by Charles Addams…

…Whitney Darrow Jr illustrated the childish side of politics…

…we zoom in for a close-up…

…Darrow again, making a new friends…

…Ned Hilton drew up an outfit that clashed with the salad course…

…James Thurber greeted a group of dour birds (interesting background with sporting scenes…one wonders why)…

…Otto Soglow gave us some shattered dreams…

…Alan Dunn visited the fiction section, no questions asked…

…and Dunn again…with an around the world adventure stuck in traffic…

…Fortune magazine probed the mysteries of middle class life, per Carl Rose…

…and we close with Helen Hokinson, and the unease of an approaching winter…

Next Time: Far-Fetched Faulkner…

National Treasure

Above: Detail of a mural by William Gropper, "Construction of a Dam," 1939, located in the U.S. Department of the Interior. (gsa.gov)

Sociologist and urban design critic Lewis Mumford was well known for his strong convictions regarding the development of cities, but he also applied those convictions—namely his ideas of organic balance—while writing “The Art Galleries” column for The New Yorker.

October 17, 1936 cover by William Steig.

Mumford (1895–1990) was neither a traditionalist nor a modernist, but rather a proponent of art and architecture that was human-scaled and that honestly reflected the times and places it which they were created. In his Oct. 17 column he cited Washington’s new Supreme Court Building as a prime example of sham architecture, and lamented a “certain staleness” in an exhibition of the U.S. Treasury’s Relief Art Project, which commissioned numerous murals and sculptures for installation in federal buildings. Excerpts:

SUPERANNUATED CLASSICISM was the term **Lewis Mumford** used to describe new buildings in Washington, D.C., and suggested (in jest) commissioning murals to cover their outside walls, including those of the new Supreme Court building, completed in 1935. According to the Federal Judiciary Center, the building was designed on a scale in keeping with the importance and dignity of the Court and the Judiciary as a coequal, independent branch of the United States Government, and as a symbol of “the national ideal of justice in the highest sphere of activity.” *(fjc.gov)*

Although Mumford noted the “hacks and mediocrities” of Treasury-sponsored art, he also noted the inclusion of a number of distinguished artists. The problem, it seemed to him, was not the artists but rather the outmoded, monumental murals they were commissioned to create.

MONUMENT MEN…Clockwise, from top: mural by **William Gropper,** *Construction of a Dam,* 1939, located in the Department of the Interior; mural created in 1937 by **Peppino Mangravite** for the U.S. Post Office in Hempstead, New York, depicting the arrival of British dirigible R.34 with the first air mail in 1919; **Ernest Fiene** painting from 1938 depicted a wildfire battle, one of a set of four Fiene oil-on-canvas murals at Interior. *(gsa.gov/livingnewdeal.org)*

Mumford concluded: “We need a type of painting that is flexible and renewable…capable of renewal every month, or as often as a Japanese changes a kakemono.”

THE ART OF IMPERMANANCE…**Lewis Mumford** wrote that public art should change as often as the Japanese change their *kakemono. (britannica.com)*

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Been There, Done That

E.B. White gave voice to New Yorker mascot Eustace Tilley in 1927 when Tilley bade farewell as the author of “The Talk of the Town.” White also checked in on Tilley in a 1932 “Notes and Comment” column, recounting how Tilley almost lost his silk top hat to the tax man. Tilley turns up again in this week’s “Notes,” this time appearing quite inebriated and refusing to attend a star-studded party at the Waldorf:

HO-HUM…Not even Benny Goodman and a bevy of Hollywood stars could distract **Eustace Tilley** from his drink and a tin of oysters. (bennygoodman.com)

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Stunt Pilots

I’m not sure which “Talk of the Town” writer went up on the airplane, but either Eugene Kinkead or Russell Maloney hopped aboard an American Airlines charter in a publicity stunt that involved flying a group of reporters above a ship (the S.S. Santa Paula) that was carrying two Hollywood stars—newlyweds Joan Blondell and Dick Powell.

AHOY THERE!…Newlyweds **Joan Blondell** and **Dick Powell** greet admirers as they arrive in New York aboard the S.S. *Santa Paula.* A *New Yorker* writer was flying somewhere overhead. *(godsandfoolishgrandeur.blogspot.com)*

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Gielgud’s Gig

After enormous success on the London stage, John Gielgud brought his Hamlet to Broadway’s Empire Theatre, where he was paired with Lillian Gish as Ophelia. Robert Benchley was there for the action. Excerpt:

ACTING ROYALTY…The queen of the silents met the king of the stage when **Lillian Gish** joined John Gielgud for Broadway’s production of *Hamlet* at the Empire Theatre. The play ran for 132 performances, a record at that time for a Shakespeare play on Broadway. *(James Grissom via facebook.com)*

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At the Movies

Some light fare at the cinema, with Shirley Temple cranking out her thirteenth starring role in Dimples, and Mary Carlisle teaming up with Lew Ayres for some shore leave hijinks in Lady Be Careful.

EIGHT-YEAR-OLD FILM VETERAN **Shirley Temple** and co-star **Frank Morgan** featured on a lobby card promoting Dimples; at right, **Mary Carlisle** and **Lew Ayres** in *Lady Be Careful. (eBay.com/facebook.com)*

A quick note about the actress, singer and dancer Mary Carlisle (featured above): Best known for her roles as a wholesome ingénue in 1930s musical-comedies, she was with us until just eight years ago. The last surviving WAMPAS Baby Star, Carlisle died at age 104 in 2018.

AGELESS…Publicity photo of **Mary Carlisle**, circa 1930s. *(facebook.com)*

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Saving Face

Famed stage actress Blanche Yurka had some choice words for Frank Sullivan after she read his Sept. 26 humor piece, “Save Your Face, Miss Blondell”…

WHAT ABOUT ME?…**Blanche Yurka** (left) called out **Frank Sullivan** for his attentions to “movie cutie” **Joan Blondell**. Yurka (1887–1974) was an acclaimed actress known for her intense commitment to both stage and screen roles—she even learned to knit (center image) so that she could play the role of the vengeful Madame Defarge in the 1935 film adaptation of A Tale of Two Cities. (tmdb.org/michaelbalter.substack.com/sspl.org)

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The latest mini-bio from the calendar section featured famed violinist Friedrich “Fritz” Kreisler (1875–1962)…illustration is by Hugo Gellert…

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From Our Advertisers

We begin with this full-page advertisement for Heinz tomato juice, which featured a photo of a man who resembled playwright/actor Noël Coward…the person in the ad is not identified, but Coward was known for endorsing products from time to time, including Bulova watches and Rheingold beer…

…another ad illustrated by Margaret Sommerfeld, who produced promotional artwork for Saks…

…and another full page ad for Old Gold illustrated by pin-up artist George Petty…

…the Old Gold ad marks a departure from a long series of Petty-illustrated ads that were more in the pin-up style and featured a leering little man rather than a handsome masher:

…most cigarette ads still targeted the growing market of women smokers, including this line of smokes manufactured by Benson & Hedges…

…Ozzie Nelson was a famed bandleader until he reached even greater fame on his own radio series, The Adventures of Ozzie and Harriet, launched in 1944, and his television show by the same name, which ran from 1952 to 1966…

…if Ozzie Nelson wasn’t your thing, you could tap your toes to Paul Draper’s dancing ensemble or Shep Fields’ “Rippling Rhythm Orchestra” at the Hotel Pierre…

…some advertisers persisted in running wordy appeals for their products, including the execs at the Chrysler, who thought consumers could be swayed by the story of a nineteenth-century amateur chemist who accidentally refined coal tar and spawned a billion-dollar industry…

…the makers of the luxury brand Packard continued to stay afloat during the Depression by marketing lower-priced models like the Packard Six…

…lower-priced options were also featured in this ad from an organization called “Living American Art,” which offered “faithful” color collotype reproductions by modern artists, including New Yorker contributors Peggy Bacon and Reginald Marsh…

1936 lithograph of Peggy Bacon’s *The Nosegay,* featured in the ad above. *(posted on Facebook Marketplace)*

…and we have another striking Abe Birnbaum caricature (of stage actress Gertrude Lawrence) for Stage magazine…

…imagine entering this dining room while aboard a Grace Line Santa liner…not a waterslide or buffet line in sight (this was the same liner that Joan Blondell and Dick Powell took on their honeymoon from California to New York)…

…Otto Soglow continued illustrating ads for WOR radio…

…which segues to our cartoonists, beginning with a spot by Arthur Getz…

…a caption-less entry by Alain…

…Alain again, with a puzzling challenge…

…a horticultural mystery courtesy of Helen Hokinson…

…Charles Addams presented an ideal client to this fortune teller…

…Carl Rose got a little spooky…

…Gardner Rea served up an Olympian boast…

…Peter Arno drew up a doubtful doctor…

…Whitney Darrow Jr illustrated the power of motion pictures…

…George Price sampled the latest styles in ice bags…

…Barbara Shermund went shoe shopping…

…and we close with the first New Yorker cartoon by Douglas Borgstedt (1911–2001), and a good one at that!…

Next Time: The President’s Mystery…

Road Warriors

Above: 1936 Vanderbilt Cup program cover and the winner of the race, Italy's Tazio Nuvolari. (Wikipedia)

When William K. Vanderbilt II founded the Vanderbilt Cup Race in 1904, Long Island’s Nassau County was mostly farmland, its North Shore dotted with the luxurious country estates of wealthy New Yorkers. The Vanderbilt Cup would help crack open the door to the eventual suburbanization of Long Island, now home to more than eight million people.

October 10, 1936 cover by **Helen Hokinson.**

The race was cancelled after just three years—a spectator was killed in 1906— but it was revived in 1908 with the opening of the Long Island Motor Parkway. That nine-mile (14.4 km) private toll road, combined with fourteen miles (22.5 km) of public dirt roads, served as the Vanderbilt Cup course until the race was suspended in 1916 with the U.S. entry into World War I. The race would not be revived until Oct. 12, 1936, when the new Roosevelt Raceway opened in Westbury, welcoming 50,000 spectators. New Yorker correspondent G.F.T. Ryall (aka “Speed”) looked forward to the big race:

EAT MY DUST…*Top photo*: Averaging sixty-five miles per hour (104.6 kph), with a top speed exceeding one hundred mph (161 kph), **George Robertson’s** 1906 Locomobile is shown rounding a turn in the 1908 Vanderbilt Cup race—the crowd, estimated at more than 250,000—often stood dangerously close to the action (a spectator was killed in the 1906 race); *Below:* The 1906 finish saw the first-ever use of a checkered flag to signal the winner of an automobile race. *(hemmings.com)*

The 1936 race was revived by William K’s nephew George Washington Vanderbilt III, NFL founder George Preston Marshall, and famed World War I flying ace Eddie Rickenbacker. The three hundred-mile (482.8 km) race, featuring seventy-five laps on a twisting, four-mile (6.4. km) circuit, was won by Italy’s Tazio Nuvolari driving a twelve-cylinder Alfa Romeo. The best American driver, William Cummings, finished almost twenty-five minutes behind Nuvolari.

STEERING COMMITTEE…At left, 1936 Vanderbilt Cup winner **Tazio Nuvolari** and his mechanics prior to the race—his average speed was similar to the winner of the 1908 race due to the twisty, maze-like design of Roosevelt Raceway; at right, **George Washington Vanderbilt III** presents the winning trophy to Nuvolari. The massive sterling silver cup, crafted by Cartier, is now housed at the Museo Nicolis in Verona, Italy. *(vanderbiltcupraces.com)*

Ryall noted that the leading American driver was Louis Meyer, but Meyer would not compete due to a crash on a practice run. Also noted was the labor and materials involved in the construction of Roosevelt Raceway, where the winning average speed (65.998 mph or 106.2 km/h), was nearly the same as the 1908 race. This lack of speed was later mocked by spectators and the press, who criticized the many twisty hair-pin turns on the course.

LOTS OF CURVES, YOU BET…Army Air Forces aerial photograph of the new Roosevelt Raceway taken during the 1936 Vanderbilt Cup Race Oct. 12, 1936. Deluxe clubhouse seats were sold for $27.50, or about $700 today. The four-mile (6.4. km) layout featuring sixteen unbanked corners (many with tight hairpins), a layout that kept average speeds disappointingly low. *(Wikipedia)*

The revived race lasted only two years, both won by Europeans. Check out the website Vanderbilt Cup Races for more photos and information on the race. This final note by Ryall suggested that travelers use the Long Island Motor Parkway to get to the race—the very same road that was originally constructed for the 1908 race.

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A Gentler Pastime

Noel F. Busch reported from the 1936 U.S. Women’s Amateur Championship, where the young British golfer Pamela Barton won her second major tournament of the year.

KING AND COUNTRY…Photo at left: **Pamela Barton** (right) defeated **Maureen Orcutt** (left) to win the 1936 U.S. Women’s Amateur Championship, becoming the youngest, at age nineteen, to win the U.S. and British women’s amateur titles in the same year—Barton was considered the best female golfer in the world in the late 1930s; photo at right: Barton takes part in training for the Volunteer Ambulance Service in England during WWII—sadly, the crash of a Royal Air Force Tiger Moth on November 13, 1943, claimed Barton’s life at age twenty-six. *(USGA Archives)*

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At the Movies

Italian tenor Nino Martini took top billing in the second film produced by Mary Pickford and Jesse Lasky for United Artists, the musical comedy The Gay Desperado. Critic John Mosher gave a thumbs up to this spoof of the gangster genre.

LIGHT AND EASY…*Top photo*: Italian operatic tenor **Nino Martini** took top billing in *The Gay Desperado,* seen here with co-star Ida Lupino; *below:* the film’s other co-star, **Leo Carrillo**, performs in costume in front of (from left) **Martini**, producer **Mary Pickford**, director **Rouben Mamoulian,** Mexican Consular Ricardo G. Hill, and producer Jesse L. Lasky. *(Citizen Screen via Facebook/just watch.com)*

Not so light was Craig’s Wife, starring Rosalind Russell as a domineering woman who drives everyone from her life, including her husband. Mosher found some relief in the “toothsome” comedy Kelly the Second.

MOTHER MAY I?…Top photo: **Rosalind Russell** portrayed the domineering wife of Walter Craig (**John Boles**) in *Craig’s Wife;* Below: **Patsy Kelly, Guinn ‘Big Boy’ Williams** and Charley Chase in *Kelly the Second. (melanienovak.com/tcm.com)*

* * *

Whining for Winesburg

Book critic Clifton Fadiman found himself “stymied” by Sherwood Anderson’s latest novel, Kit Brandon: A Portrait, in which the author seemed “to be asking himself questions about a dozen things at once.”

A LOT ON HIS MIND…**Sherwood Anderson’s** *Kit Brandon: A Portrait*, would be his eighth novel. (neh.gov/abebooks.com)

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The calendar pages continued to feature mini-bios of celebrities, this week theater producer and director Guthrie McClintic…caricature by William Auerbach-Levy…

THEATER ROYALTY…**Katharine Cornell** and **Guthrie McClintic** in the library of their home at 23 Beekman Place in Manhattan, 1933. (Wikipedia)

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From Our Advertisers

We begin with this antediluvian image from Hiram Walker, which greeted readers on the inside front cover…the ad was part of series showcasing the consumption of Canadian Club around the world…

…National Distillers lined up their domestic and imported brands to promote a “perfect martini”…

…and we have more stylish lids from Stetson, which included a “new pork-pie” that was apparently popular among university students…

…and Hockanum Woolens continued its series celebrating the seasons in fashion…

…there were numerous ads in the issue touting the latest in modern furniture, including Bloomingdale’s…

…and B. Altman…

…The New York Sun hired cartoonist Fred Neher to tout the newspaper’s advertising reach…

…Neher (1903–2001) was best known for his long-running syndicated cartoon Life Is Like That, which ran from 1934 to 1977…he also published one cartoon in The New Yorker, Jan. 21, 1933…

Left, **Fred Neher’s** sole *New Yorker* cartoon (Jan. 21, 1933), and at right, an example of his long-running gag panel from 1936. (Thanks to Ink Spill for the always invaluable reference!)

…the inside back cover featured an appeal to motorists to make the switch to leaded gasoline (during the 20th century, leaded gasoline released millions of tons of toxic lead particles into the air, soil, and water, and even today persists throughout ecosystems, including human bloodstreams)…

…on a cheerier note, we have a bunch of cartoons, beginning with spots by Carl Rose…

…Victor de Pauw, Helen Moore Sewell, and Alice Chamalian…

…Richard Taylor began his series of “Ancient Favorites”…

…Barney Tobey gave us a 1930s version of “can you hear me now?”…

…Garrett Price recognized a face in the crowd…

…after a long absence, Isadore “Izzy” Klein returned to The New Yorker with this contribution (in 1935 Klein (1897–1986) resumed his work as an animator for major studios including Screen Gems and Disney)…

…Barbara Shermund got creative at a department store…

…Whitney Darrow Jr overheard some inside scoop at the theater…

…Alain offered up some timeless advice from the advertising world…

…Helen Hokinson’s “girls” steered clear of some political rhetoric…

…Ned Hilton had an urgent change order…

…and we close where we began, at the races, this time with Charles Addams…

Next Time: National Treasure…

Through the Looking Glass, Darkly

Above: The BBC offered a public demonstration of television at Waterloo Station, London, in 1936. (Colorized image via Facebook)

E.B. White was ever wary of new technology (except for aviation—he loved to fly), so television posed yet another thing to fear in the coming age of “omniscience.”

September 19, 1936 cover by William Cotton.

In addition to television, White noted two other “giant strides” in the world of science and publicity: a live radio broadcast featuring sounds from the Spanish Civil War, and the launch of a new magazine that would “consist almost entirely of pictures.”

ONE-EYED MONSTER…Clockwise, from top left: On Aug. 11, 1936, Philco Radio and Television demonstrated the transmitting end of a television with the help of camera operator R.E. Waggener and singer **Betty McNellis**—the sound and picture were projected seven miles to a receiving set; a close-up of a 1936 television camera; photo taken in 1936 during a “live broadcast” from America’s first television studio, NBC Studio 3H—from left, NBC President **Lenox Lohr,** RCA President **David Sarnoff** and Fair Committee head **Grover Whalen** sign a contract for an RCA pavilion at the upcoming 1939 World’s Fair; front and rear view of a 1936 television receiver. *(eyesofageneration.com/facebook.com)*

White also noted the upcoming launch of a new magazine, The Show-Book of the World, which was the working title of a publication that would become Life magazine. White did not like the idea of a magazine consisting mostly of pictures that graphically expose “once-private lives,” believing it would “do away with the last vestiges of privacy in America.”

MONUMENTAL…The photo on the first cover of *Life* magazine, Nov. 23, 1936, was shot by one of *Life*‘s original four photographers, **Margaret Bourke-White,** who covered the construction of the Fort Peck Dam, a Public Works Administration endeavor to build the largest earth dam in the world during the Great Depression. At right, a Bourke-White photo of Fort Peck workers enjoying some down time. *(npr.org/life.com/worthpoint.com)*

* * *

Call for Johnny Roventini!

“The Talk of the Town” featured a brief profile of Johnny Roventini (aka Johnny Morris or Johnny the Bellboy), the famous “living trademark” for the Philip Morris tobacco company. Roventini (1910–1998), who represented the company for more than forty years, was working as a bellboy at the New Yorker Hotel in 1933 when he was discovered by an advertising agent. Excerpts:

THEY’RE SELLING YOU…In mid-century America the image of **Johnny Roventini**, known to the public as Johnny Morris or Johnny the Bellboy, seemed to be everywhere. Clockwise, from top left: Publicity photo, 1937; magazine ad, 1947; ad promoting the armed services, 1941; civil defense-themed ad, 1940s; cigarette match holder; promotional stand-up sign. *(cats.ua.edu/standford.edu/worthpoint.com)*

Roventini was probably best known for his Philip Morris promos on I Love Lucy. The new show was challenged to find a sponsor (due to the Cuban character played by Desi Arnaz) until Arnaz arranged a deal that made Philip Morris the exclusive sponsor of I Love Lucy from its premiere on October 15, 1951 through Christmas of 1954. Roventini gained unprecedented national TV exposure and became fast friends with Arnaz and Lucille Ball. Here is one more excerpt from “Talk” regarding the quiet life of Philip Morris’s “living trademark.”

I LOVE PHILIP MORRIS…**Lucille Ball, Johnny Roventini** and **Desi Arnaz** formed a lucrative trio for the tobacco company Philip Morris when *I Love Lucy* went on the air in 1951. Roventini was an occasional, social smoker, while Ball and Arnaz were heavy smokers (although Lucy preferred Chesterfields). *(facebook.com/instagram.com)*

* * *

At the Movies

A Soviet film featuring exiled German communists proved to be a disappointment for critic John Mosher, but in retrospect the 1936 German-Soviet film The Struggle (aka Kämpfer or Der Kampf) reveals the strange and terrifying climate artists had to navigate in Stalin’s Russia.

Set in Germany after 1933, the film depicted the resistance of workers against the rise of the Nazi Party. One of the earliest films to depict Nazi terror and concentration camps, ironically many of those who worked on the film became victims of Joseph Stalin’s terror and the Gulag.

DEFIANCE…German actress Lotte Loebinger in a scene from the 1936 German-Soviet movie *The Struggle* (“Kämpfer”). Loebinger (1905-1995) managed to survive Stalin’s purges and had a long career on the stage in East Berlin following World War II. Loebinger’s lover, a German refugee physician with whom she bore a daughter, was not so fortunate, dying in a Soviet Gulag camp. *(YouTube)*

Shortly after The Struggle was completed, Stalin purged the community of exiled German communists living in Moscow, and the film was quickly banned by Soviet authorities. A large number of the film’s cast and crew were arrested, sent to the Gulag, or killed, including lead actor Bruno Schmidtsdorf, who was executed by firing squad near Moscow in 1938. Composer Hans Hauska, who wrote the film’s musical score, perished in a Soviet prison camp.

* * *

Playing the Ponies

The calendar section continued its series of illustrated mini-bios, this week featuring Tommy Hitchcock, widely regarded as the greatest polo player in the history of the sport. A dashing figure in high society, Hitchcock (1900–1944) was also an aviator and decorated war hero. Illustration by William Cotton.

POLO PLAYING PILOT…**Tommy Hitchcock** flew as a volunteer pilot for the French Air Force in World War I, and was later instrumental in the development of the P-51 Mustang fighter plane. Hitchcock was killed in 1944 while piloting a P-51 on a test flight near Salisbury, England. *(instagram.com)*

* * *

From Our Advertisers

A strange advertisement from Bergdorf, announcing the opening of a salon that featured a line of shoes inspired by the Chinese “bound foot”…

…if a bound foot wasn’t your thing, you could wiggle your toes in an elastic shoe fashioned from “Pleatex”…

…Wamsutta continued to promote its high thread-count sheets with these somewhat seductive advertisements…

…oddly composed advertisement for Saks Fifth Avenue by fashion illustrator Margaret Sommerfeld, who produced promotional artwork for Saks…

…Fred Astaire managed to hang on to his hat in this advertisement for “The Packard Hour” on NBC’s nationwide “Red Network”…the ad proclaimed “you’ll hear him sing and dance“…on the radio, that is…

…Scripps-Howard featured this image of the late Will Rogers to promote newspaper advertising…

…this back cover ad also featured a newspaper reader, enjoying a smoke while waiting for the train…

…best known for creating The Little King, Otto Soglow drew hundreds of cartoons and spot drawings for The New Yorker as well as for a variety of advertisers including Pepsi-Cola, Benson & Hedges cigarettes, and here, one from a series of ads he created for WOR radio…

…speaking of spots, here are two by Victor de Pauw…

…biographies of prolific New Yorker cover artist Arthur Getz give his start date at the magazine as 1938, but this might be one of his early spot drawings (although the signature style differs from Getz’s other works)…

…no mistaking this spot by Christina Malman…

…or this one by Richard Decker…

…Leonard Dove demonstrated some moves for a chorus line…

…and more wonderful Richard Taylor illustrations for Morris Bishop’s limericks…

…the well-heeled prepared to engage in a favorite sport, per Peter Arno…

…”Trans-Lux” theaters were conversions of storefronts and retail offices that seated smaller audiences than traditional theaters. Rather than feature films, the Trans-Lux theaters showed continuous 45-to-60-minute loops of newsreels (like The March of Time), short subjects, travelogues, and cartoons from 10 a.m. to midnight—people could come and go as they pleased. The theaters pioneered rear-screen projection, using a specialized, wide-angled lens placed just eight feet behind a translucent screen…

POP IN, POP OUT…The very first Trans-Lux cinema opened in 1931 at 58th and Madison as a unique venue that played newsreels and shorts. According to *The New York Times*, “by the late 1940s, the rise of television began to kill the newsreel format entirely. By 1949, Trans-Lux stopped expanding its boutique newsreel footprint and pivoted its existing houses toward showing standard feature-length films.” (Library of Congress)

…back to our cartoons, Carl Rose conjured up an unwelcome reminder…

…Charles Addams was up to his old tricks…

…Alain read the obvious from some tea leaves…

…Rea Irvin showed us some strategic thinking by military brass…

…Alan Dunn considered the mysteries of the sea…

…this guy should have suggested a comedy, per Barbara Shermund…

…Helen Hokinson continued to probe the delicate work of the dress shop…

…and we close with another by dear Helen, and the fear of too much thinking…

Next Time: Can-Can in Cleveland…

Wherefore Old Romeo?

Above: Leslie Howard and Norma Shearer played the lead roles in George Cukor's 1936 adaptation of William Shakespeare's "Romeo and Juliet." In retrospect, these major stars were miscast; Shakespeare's original play identified Juliet as thirteen years old (soon to be fourteen), while scholars estimate Romeo to be around sixteen. Howard was forty-three and Shearer thirty-four when the film was released. (pinterest.com)

Although Leslie Howard and Norma Shearer were too old to play Romeo and Juliet as lovesick teenagers, in 1936 audiences and critics didn’t seem to notice or care. What did keep audiences away from the big budget Romeo and Juliet was the perception that it was too “arty.”

August 22, 1936 cover by **Ilonka Karasz.**

Indeed, New Yorker film critic John Mosher suggested that “vulgarians” would miss the finer points of this meticulously made film—director George Cukor even secured the services of William Strunk Jr. (of Elements of Style fame) to ensure linguistic accuracy.

This dedication to the finer points of the play obviously didn’t apply to the choice of the principal actors—a middle-aged Romeo, a thirty-something Juliet, or a 54-year-old playing Romeo’s best friend, Mercutio (John Barrymore). In the days of the studio system, it was assumed that big productions needed equally big, established actors attached to them, regardless of age. Also, Shearer was producer Irving Thalberg’s wife.

THE ART OF ARTIFICE…Clockwise from top left: Lavish sets and a star-studded cast made Romeo and Juliet MGM’s most expensive sound film up to that time; the famed balcony scene between **Leslie Howard** and **Norma Shearer;** Shearer in a scene with **Ralph Forbes**, who played a kinsman to the prince. *(imdb.com/moviemusings.uk/britannica.com)*

Mosher described the film as a “sensible” presentation and praised the 34-year-old Norma Shearer for her youthful appearance. “Actually, for once, we see a Juliet who is a girl,” he wrote. Writing for Literature/Film Quarterly, Allison Kellar notes that “with the help of costumes, props, and lighting, Shearer effectively appears as the young Juliet.”

RAPIER-TONGUED…Top: Mercutio (**John Barrymore,** left) challenges Tybalt (**Basil Rathbone**) to a duel and is subsequently slain (this is when Mercutio speaks those famous words, “A plague o’ both houses!”); **Leslie Howard** and **Norma Shearer**; MGM promotional poster. *(moviemusings.uk/tvtropes.org/imdb.com)*

For years MGM’s “Boy Wonder,” producer Irving Thalberg, had pushed the studio to make the film, but MGM head Louis B. Mayer believed (correctly, it turned out) that the masses would consider Shakespeare too highbrow. Mayer was also concerned about a big budget picture in those lean Depression years, but somehow Thalberg won him over (the film lost almost a million dollars, roughly equivalent to $25 million today).

HOLLYWOOD NIGHTS…At left, *Anthony Adverse* director **Mervyn LeRoy** and his wife, **Doris Warner**, accompany **Norma Shearer** and her husband **Irving Thalberg** at the Los Angeles premiere of *Anthony Adverse*, July 29, 1936. A month and a half later Thalberg would die from a congenital heart condition at age 37. (*see below*). (Wikipedia)

Romeo and Juliet would have its world premiere on Aug. 20, 1936 at New York’s Astor Theatre. The West Coast premiere followed on Sept. 14—that same night legendary MGM producer, Irving Thalberg, husband of star Norma Shearer, would die suddenly at the age of 37. Needless to note, the Los Angeles opening was deeply somber.

Now, just for kicks, here are the ages of actors who have portrayed Shakespeare’s star-crossed lovers in more recent films:

FOLLIES OF YOUTH…Clockwise, from top left, with ages in parentheses: **Claire Danes** (17) and Leonardo DiCaprio (22) in *Romeo + Juliet* (1996) **Hailee Steinfeld** (17) and **John Booth** (21) in 2013’s *Romeo & Juliet*; **Clara Rugaard** (27) as Juliet and **Jamie Ward** (35) as Romeo in 2025’s Juliet & Romeo; **Olivia Hussey** (16) and **Leonard Whiting** (16) in *Romeo & Juliet* (1968). *(imdb.com/heyuguys.com/wikipedia.org/reddit.com)*

MGM spent a lot on the marketing of Romeo and Juliet, including this full-page ad in The New Yorker that included an endorsement from the magazine’s theater critic, Robert Benchley:

There were other, less-hyped films available for those allergic to Shakespearian drama. Mosher again:

ALL SYSTEMS GO…Clockwise, from top left: **Dennis Moore** (left) and **Humphrey Bogart** prepare for a bumpy ride in *China Clipper*; **Barbara Stanwyck** and **Robert Taylor** in *His Brother’s Wife. (dailymotion.com/blu-ray.com/imdb.com)*

* * *

Getting Out of Town

Food critic Sheila Hibben headed to Long Island to do a little restaurant-hopping, checking out Dahlstrom’s Greentree Lodge on the Jericho Turnpike. Dahlstrom’s was a popular Swedish restaurant that served food smörgåsbord-style. This concept for displaying a variety of self-serve dishes would not become widespread until the smörgåsbord was introduced to the general public in the Swedish Pavilion at the 1939 New York World’s Fair.

A RARE TREAT…Dahlstrom’s Greentree Lodge on Jericho Turnpike in Huntington, LI, was a popular Swedish restaurant that served food smörgåsbord-style from the 1930s through the 1960s. *(Frank Leist via Facebook.com)*

Closer to home, Hibben visited the Battery Park Restaurant, a “perky little kiosk sort of place where you can sit outside…and drink your beer while enjoying whatever air is stirring on the North Atlantic.”

MADE IN THE SHADE…The Battery Park Restaurant, circa 1936. (eBay.com)

* * *

Cheers Before Tears

In her continuing report on the Berlin Olympics, Janet Flanner noted that some German fans—despite their country’s “megalomaniacal nationalism”—were polite about the “monotony of the American victories,” and even offered cheers for the French bicycling team (whose country would be invaded by theirs in less than four years).

CYCLING GREATS…The French cycling team (left to right) **Robert Charpentier, Guy Lapebie, Jean Goujon** and Roger Le Nizerhy celebrate after winning the team race at the 1936 Berlin Summer Olympics. The Frenchmen delivered a historic performance, capturing seven total medals (three Gold, two Silver, and two Bronze). Charpentier was the star of the team, becoming a triple Olympic champion across road and track disciplines. *(Wikipedia)*

Flanner also noted some not-so-happy events that would occur following the games, including initial steps by the Nazis that would lead to the systematic seizure and forced transfer of Jewish real estate and property to the Third Reich’s leaders, citizens, and collaborators. It seems unlikely that Flanner was unaware of at least some of this plan, although she never explicitly mentions that this “real-estate adjustment” was directed solely at Jewish property owners.

THE UGLY TERM “Aryanization” referred to the forced transfer of Jewish-owned homes and businesses to the Third Reich’s leaders, citizens, and collaborators. Above, the formerly Jewish-owned store Gummi Weil was expropriated and transferred to non-Jewish ownership (Stamm and Bassermann). Frankfurt, Germany, 1938. (Bildarchiv Preussischer Kulturbesitz)

* * *

From Our Advertisers

We begin with Seagram’s, promoting their signature whiskies and “soft-stilled” gin…

…White Rock continued to feature their clever and colorful John Holmgren-illustrated ads…

…Rheingold offered up their “Keglined” canned beer as a summer refresher…

…Wamsutta Mills of New Bedford, Massachusetts became the world’s largest cotton-weaving plant by the end of the 19th century…their iconic “Supercale” sheets (introduced in 1935) typically featured a 200-thread-count…

…William Randolph Hearst’s New York American (soon to merge with Hearst’s New York Evening Journal) boasted a lineup of writers including short story writer and journalist Damon Runyon, movie gossip columnist Louella Parsons, Forbes magazine founder B.C. Forbes, and “Cholly Knickerbocker“—a pseudonym used by society writers, in this case by Maury Henry Biddle Paul…

…another Flit ad by Dr. Seuss, this time an illegitimate child saves the roof over his head by whipping out some insecticide…

…Stage magazine featured caricatures by Sam Berman to promote its “Great Expectations” issue…

…Susan Willard Flint opens up our illustrators and cartoonists section…

…joined by James Thurber…

…and spots by Garrett Price…

…Richard Taylor…

…and Christina Malman…

…Leonard Dove drew up a stylish scarecrow…

…and a woman who knows what she likes…

…Robert Day found more than scenery on a trip to Yellowstone…

…Barney Tobey exchanged some quick greetings on the omnibus line…

…Charles Addams gave us a case of equatorial insomnia…

…Ned Hilton’s inker had some editing to do…

…George Price gave new meaning to being “in the doghouse”…

…Rea Irvin revealed another advance in American ingenuity…

…Louis Priscilla published the third of a total of three cartoons he contributed to The New Yorker from 1933 to 1936…Priscilla was also a magazine illustrator and a teacher at the Art Students League of New York…

…Helen Hokinson’s club ladies hoped to wow Edna St. Vincent Millay with some of their own poetry…

…and to close…if you’ve seen photos of Coney Island beaches in the 1930s, you know Peter Arno isn’t exaggerating much here…

Next Time: Epic Adversity…

Bottoms Up!

Above: E.B. White had a bone to pick with whiskey distillers who tried to establish "quick antiquity" by naming their products "Old Something-or-Other." That was not true for these two brands—Old Grand-Dad was introduced in Kentucky in 1840, while Old Overholt debuted in Pennsylvania in 1810, making it America's oldest continually maintained whiskey brand. Both are now subsidiaries of Japan's Suntory Global Spirits. (alcohol professor.com/pinterest)

With the official end of Prohibition on December 5, 1933, brewers and distillers raced to ramp up production and revive brands that had lain dormant for more than a decade. Distillers of aged spirits like rye and whiskey were especially keen to invoke history and tradition when marketing their tipple.

August 15, 1936 cover by **Paul C. Robertson.**

In some cases newer distilleries made generous use of the word “Old” in their branding, according to E.B. White in his “Notes and Comment.” White also called out the folks at Seagram’s, who compared the character of Thomas Jefferson to that of their “V.O.” whisky (no “e” in spirits tied to British distilling traditions—Scotland, Canada, Japan, Wales, India). Most egregious, however, was the ad’s claim that Jefferson helped to draft the Constitution. White explained:

HE DID WHAT?…**E.B. White** called out the Seagram’s ad (left, from the July 25 issue of The New Yorker) for its historic inaccuracy (the distiller erroneously credited **Thomas Jefferson** for the Constitution; at right, the character and leadership of the Founding Fathers (and other early American leaders) were oft-employed metaphors for a number of whiskey brands, including James E. Pepper. (facebook.com)

GOLDEN OLDIES…Here are more examples of historic figures being associated with fine spirits…at left, in 1960 the makers of Old Crow (founded 1835) depicted the genocidal **Andrew Jackson** pouring a glass of the stuff for Martin Van Buren; at right, in 1937 the makers of Old Taylor (1887) used quotes and themes from **Thomas Paine’s** revolutionary writings to promote their Kentucky Straight Bourbon. *(bourbonbanter.com/etsy.com)*

While we are on the subject of ardent spirits, let’s take a look at these excerpts from “The Talk of the Town” (attributed to Eugene Kinkead and Russell Maloney), which told the story of a private detective who had a nose for liquor— disguised as hair tonic.

A SIP WITH YOUR SHAVE…During Prohibition (1920–1933), high-alcohol hair tonics like Rexall 93 (containing up to 24% alcohol) were legally sold as cosmetics but were frequently bought and consumed by people seeking a cheap, accessible substitute for bootleg liquor. The photo at right is of a 1930s barbershop—it is not implied that these fine gentlemen were involved in such illicit activities. *(ebay.com/pinterest.com)*

A closer look at the Rexall label—the makers made sure “24% Alcohol” was clearly visible. Folks known as “strainers” would run hair tonics like these through bread, cloth, or charcoal to filter out poisonous additives, obviously a dangerous practice.

* * *

Doggy Downer

The legendary Kress “five-and-dime” stores, with more than 250 locations across twenty-nine states, served the needs of regular folks, but the designs of its stores were anything but pedestrian. This was especially true of its Fifth Avenue location, a 1935 Art Deco masterpiece. Given its lofty address, it was no place for one to order a lowly hot dog. E.B. White explained:

DECO EDIFICE…**Samuel Henry Kress** believed his department stores should function as works of public art that elevate the shopping experience for ordinary people. The company maintained an in-house architectural division, under the leadership of architect **Edward F. Sibbert**, that designed iconic, custom buildings, including the 1935 flagship S. H. Kress & Co. store on Fifth Avenue and 39th Street, an Art Deco masterpiece rendered in granite, bronze, and stainless steel; at right, a view of the store’s Ladies Lounge. Sadly, the building was razed in 1983. (*Museum of the City of New York/New York Public Library)*

* * *

Merely Mortal

Janet Flanner filed her second report from the Berlin Olympics, where America’s Black athletes dominated the track and field events (ESPN’s Larry Schwartz credits Jesse Owens for “single-handedly crushing Hitler’s myth of Aryan supremacy”). Flanner noted attempts by propagandists to make sense of the beating they received, including likening the American athletes to wild animals “living in a state of innocence.” Excerpts:

CONQUERING HEROES…Eighteen Black athletes went to Berlin as part of the U.S. team in 1936. Clockwise, from top left: Standing are high jumpers Dave Albritton and **Cornelius Johnson,** hurdler **Tidye Pickett,** sprinter **Ralph Metcalfe,** boxer Jim Clark, and sprinter **Mack Robinson**…in front, weightlifter **John Terry** (left) and long jumper John Brooks; **Jesse Owens** captured four gold medals and became the hero of the Olympics—his long jump (26 feet 5-1/2 inches) was an Olympic record; the American press reported widely on the friendship between Owens and his German long jump competitor **Carl Ludwig (“Luz”) Long**…Long was killed in action during World War II; the faithful offer their ugly salutes at the opening of the games. (webs.org/Bundesarchiv Koblenz/ushmm.org/history.com)

Flanner also reported on the great fanfare at the opening of the games, including “seventeen searchlights, from far outside the arena…a lofty birdcage of streaming light beams.” One wonders if those same searchlights were deployed during the war four years later, when RAF Lancaster bombers began their night bombing campaign of Berlin.

* * *

At the Movies

Last week we saw Lionel Barrymore in drag (as an old woman) in The Devil Doll. This week he resurfaces as a senile old warhorse in The Road to Glory, a Howard Hawks war film with a screenplay co-written by William Faulkner (the film also featured Frederic March, who had star billing in three major films in 1936). John Mosher found the film “presentable,” but nothing special. The same went for Down Under the Sea, a film concerning sponge divers who battle over the affections of a woman (Ann Rutherford).

WERE THEY SPONGE WORTHY?…Clockwise, from top left: **Ann Rutherford** finds herself torn between two sponge divers vying for her affections in *Down Under the Sea* (aka *Down to the Sea*); divers Ben Lyon and Russell Hardie surprise Rutherford with a “native necklace” in the film; **Frederic March, Lionel Barrymore,** and Warner Baxter in *The Road to Glory*; **June Lang** with March in *The Road to Glory. (eBay/silverscenesblog)*

Mosher also took in Jailbreak, a minor noir picture about racketeers, cops and newspaper reporters.

SERIOUS BUSINESS…**Barton MacLane**, **June Travis** and Joseph Crehan in *Jailbreak. (IMDb.com)*

* * *

From Our Advertisers

The inside front cover featured a wholesome image of a roadside stand on behalf of leaded gasoline…the makers of Ethyl, which boosted octane ratings and stopped engine knocking, deliberately hid or omitted the word “lead” in their advertising…I don’t miss the Ethyl, but I do miss those roadside stands…

…Warner Brothers took out a full-page ad to trumpet the East Coast release of their epic drama Anthony Adverse, which would go on to win four Academy Awards…

…the original torch singer Helen Morgan lent her endorsement to a budget cigarette brand in this back of the book ad…at this point her career would be headed on a downward spiral, ending with her death in 1941…

…the makers of the Dominican rum Siboney competed with Cuban rival Barcardi with this colorful full-page ad illustrated by American graphic artist Ervine Metzl…

…Barcardi placed this front cover advertisement in Aug. 1, 1936 New Yorker (illustrated by George de Zayas)…

…James Thurber kicks off the cartoons with two terrific spot drawings…

…this spot drawing by Victor de Pauw recalls my favorite childhood book, Mike Mulligan and His Steam Shovel (1939), by Virginia Lee Burton…

…I’m not sure if one would call this a spot drawing or a caption-less cartoon, at any rate, Garrett Price aptly illustrated the dangers of swimming beyond the bouys…

…Rea Irvin demonstrated the perils of dognapping in this multi-panel entry…

…William Steig celebrated summer in the city…

…Helen Hokinson drew up an urgent social connection…

…Denys Wortman looked in on the trappings of motherhood…

…Alan Dunn showed us one effect of long-distance travel…

…and Dunn again, with a man who’d rather not ask questions…

…and leave it to Charles Addams to draw up The New Yorker’s first Medusa-themed cartoon…

…before we continue, here are other interpretations of the mythic Gorgon from The New Yorker…this one by Lars Kenseth is from Jan. 21, 2019…

…this is by Ali Solomon (Oct. 29, 2025)…

…and from May 3, 2025, this terrific caption contest cartoon by Jason Adam Katzenstein (and the winning caption by Peter Sergison, Durham, NC)…

…and here’s a timely cartoon by Daryl Seitchik that was rejected by the magazine…

…we go back to 1936 with George Price and a plucky salesman…

…Chon Day made an unappetizing find at the fish market…

…Gardner Rea looked in on a summer stock performance…

…Peter Arno drew up a Milquetoast unwittingly ordering a knuckle sandwich…

…and we close with some racy decor, courtesy Richard Taylor…

Next Time: Wherefore, Old Romeo?…

A Letter From Berlin

Above: Nineteen-thirties dance class sponsored by Kraft durch Freude (Strength Through Joy), a sub-organization of the German Labour Front that sought to fulfill the totalitarian ambitions of the Nazi regime by "forming a genuine national and performance-based community of all Germans," in other words, keep them busy and distracted from reality. (bundesarchiv.de)

Paris correspondent Janet Flanner visited Berlin to check on that city’s preparations for the 1936 Olympic Games, an event Nazi leaders saw as a prime opportunity for some big-time propaganda.

August 1, 1936 cover by **Constantin Alajalov** with a wry twist on the upcoming Berlin Olympic games (note the strap along the left edge bearing some of flags of competing nations).

Flanner noted Propaganda Minister Joseph Goebbels’ charge to the German people, instructing them to show the world that the German Volk were “more charming than Parisians, more lively than the Romans, more worldly than the Londoners, and more efficient than the New Yorkers.”

EYE ON BERLIN…**Janet Flanner,** who wrote under the pen name *Genêt,* in 1940. *(National Portrait Gallery)*

There was an ambiguous quality to Flanner’s early writings about Nazi Germany and Adolf Hitler in particular. As The New Yorker’s Andrew Marantz noted in “Takes” (Aug. 10, 2025) regarding Flanner’s 1936 profile of Hitler, “Instead of telling readers what they needed to know—that was what newspapers were for—she focused on what they might want to know…” Rather than taking sides, she reported in a cool and ironic tone. In her biography Genêt, Brenda Wineapple wrote that Flanner in her early writings “thought of herself as a high-class gossip columnist.”

Here are excerpts from the first part of Flanner’s “Berlin Letter.”

FASCIST FEVER DREAM…The Nazis spent large sums in preparation for the Olympic games, seeing them as the ultimate propaganda opportunity. Clockwise, from top left: Nazi officials show the extent of the Olympic village using a scale model in July 1936; a street scene with displays of the Olympic and swastika flags in Berlin, August 1936— the regime temporarily toned down public anti-Semitic displays and cleaned up the streets to impress international visitors; lively café scene on the Kurfürstendamm, known colloquially as the Ku’damm, in 1936. (Robert Hunt Library/Sueddeutscher Verlag Bilderdienst/tripadvisor.com)

BEFORE IT ALL WENT DARK…In 1936 the Kurfürstendamm was a bustling Berlin boulevard, temporarily masking the oppressive Nazi regime with a veneer of normalcy for the 1936 Summer Olympics—shown at left is the Scharlachberg House at the corner of Kurfürstendamm/Uhlandstraße in Berlin, where the Maison de France stands today; at right, the Hindenburg flies over the Olympic Stadium in Berlin, August 1936. *(Wikipedia/Encyclopædia Britannica)*

In these excerpts, Flanner wrote that the arts were overseen by Joseph Goebbels and Hermann Göring (of all people). She also noted the absence from the opera (which she rated poor under Goebbels) of the world-renowned conductor Wilhelm Furtwängler, who was in seclusion “writing an opera,” but probably wanted to be out of the limelight due to his controversial decision to stay in the Reich rather than flee like other artists and musicians. Furtwängler detested Hitler, but believed his art would wither if he left his homeland.

HORROR SHOW…**Adolf Hitler** and his Nazi thugs at the opera in Berlin in 1936. Hitler often appeared in carefully staged public settings like this one and the one in the photo below. *(archaeohistories.via Facebook.com)*

MUSICAL STRAIN…Conductor Wilhelm Furtwängler acknowledges the audience following a 1935 performance by the Berlin Philharmonic Orchestra—visible in the left corner of the photo are **Hermann Göring, Adolf Hitler,** and Joseph Goebbels, among other Nazi leaders. (Archiv Berliner Philharmoniker)

A closer look at the photo—a combination of hatred and fear in Furtwängler’s eyes? The first and second violinists don’t look too thrilled either.

In a related item, Howard Brubaker (in his “Of All Things” column), had this to say about Germany’s Olympics preparations.

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A Friendly Shakedown

In Part Two of his profile on Tammany powerbroker Jimmy Hines, journalist Jack Alexander noted Hines’ unorthodox habit of soliciting contributions from his friends (illustration by Hugo Gellert). Excerpts:

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At the Movies

“In the dreadful summer of 1932, [The New Yorker] paid me ten dollars for an anecdote. I was ripe for seduction…,” Russell Maloney once recalled. “[Then] I sent in an account of a situation that I thought would make a good Helen Hokinson picture…and got paid for that: seven dollars.”

Maloney (1910–1948) proceeded to send more ideas to The New Yorker, and enough were accepted that in 1935 he packed his bags and moved to Manhattan for a job at The New Yorker. In his ten years at the magazine he would contribute thousands of anecdotes to “The Talk of Town” as well as casuals, profiles, and countless cartoon captions. His interest in theater as well as celebrity gossip suited him well when he substituted for John Mosher as the magazine’s film critic.

So let’s see what Maloney—who would later call 1939’s The Wizard of Oz a “stinkeroo,” had to say about the latest fare from Hollywood.

BUT THEY PAID ME THIS MUCH…Top: **Russell Maloney** wrote that both **Bette Davis** and **Warren William** seemed “embarrassed” to be appearing in *Satan Met a Lady*, which was a loose adaptation of Dashiell Hammet’s 1930 novel *The Maltese Falcon—*Maloney found Satan to be vastly inferior to the 1931 film *The Maltese Falcon* (below), which starred Ricardo Cortez and **Bebe Daniels**. In 1941 Humphrey Bogart and Mary Astor would appear in yet another adaptation of the Hammet novel. *(imdb.com/facebook.com/jbkaufman.com)*

Maloney “enjoyed” The Return of Sophie Lang, with actors “baffling one another with the greatest suavity”…

IS THIS SUAVE ENOUGH FOR YOU?…**Ray Milland** and **Gertrude Michael** get close in *The Return of Sophie Lang. (Pinterest.com)*

…while Spendthrift, featuring actors speaking in various accents, was “perfectly dreadful.” Fortunately Suzy managed to lift the reviewer’s spirits, especially with the appearance of Jean Harlow.

A WINNER AND A WIENER…Top, **Jean Harlow, Cary Grant,** and **George Davis** in *Suzy*; bottom: **Henry Fonda** is flanked by **Pat Paterson** (left) and Mary Brian in *Spendthrift. (tcm.com/eBay.com)*

See this post from Michael Maslin’s Inkspill about Maloney’s contributions to The New Yorker. Also, check out this photo below that includes Maloney (standing next to James Thurber):

LITERARY CLUBHOUSE…Familiar New Yorker faces gathered for a cocktail party at the Hotel Algonquin to celebrate the success of **Frank Case’s** 1938 memoir, *Tales Of a Wayward Inn.* Seated, from left, are **Fritz Foord, Wolcott Gibbs, Case** and **Dorothy Parker**; standing, left to right, are Alan Campbell, St. Clair McKelway, Russell Maloney and James Thurber (untappedcities.com)

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From Our Advertisers

We begin with this colorful inside front cover advertisement for Bacardi rum, illustrated by George de Zayas, the younger brother of Marius de Zayas. Born in Mexico, these talented brothers took different artistic paths—Marius became a prominent avant-garde artist who collaborated with Alfred Stieglitz and others in New York, while George focused on commercial art and popular media…

…this isn’t exactly avant-garde, but the makers of Four Roses added a modern twist to their usual traditional style…

…United Airlines offered overnight flights as well as “scenic” daylight flights from coast to coast (New York to San Francisco)…this flight typically took seventeen to nineteen hours, with refueling stops in Cleveland, Omaha, and Cheyenne/Salt Lake City…the planes were not pressurized, so they flew through the weather rather than above it…at least this plane (Boeing 247), according to the ad, had air-conditioning…

…for the more adventurous (and perhaps wealthier) traveler, you could hop aboard a Pan Am Clipper and head for Rio de Janeiro…in 1936, this flight from Miami to Rio took five days (flying in daylight only)…

…a one-way ticket to Rio would have cost close to $11,000 in today’s dollars, while the equivalent $9,000 would get you a one-way ticket to Europe on the Hindenburg…

…in the back of the book we find various food and cocktail diversions…

…and some one-column tennis-themed ads…”Johnson’s Tennis Gut” referred to the material used in the Thirties to string rackets…the strings were almost exclusively made from natural animal gut—commonly called “catgut,” though they were actually made from processed and twisted sheep intestines…

…Liggett & Myers claimed the back page to promote their Chesterfields to women smokers…one wonders if a racking cough interfered with her playing…

…on to our illustrators and cartoonists, we kick things off with spots by Adolph K. Kronengold…

…John Groth…

…Richard Taylor…

…Christina Malman…

…and Victor de Pauw…

…Carl Rose took us through a sculptor’s creative stages…

…Helen Hokinson pondered a recipe for the day’s catch…

…and she checked out some summer reading (Warwick Deeping was a British writer of historical romances as well as books that defended the lifestyles of the bourgeoisie)…

…this was F.E. Smith’s sole contribution to The New Yorker, and it’s pretty good…beyond that, I came up empty trying to find out more about the cartoonist…

…but we all know Leonard Dove (who contributed fifty-seven New Yorker covers and 717 cartoons)…here he’s keeping things quiet on the tennis court…

…and, of course, we have the great Charles Addams…

…we close with one of my favorite cartoonists, Barbara Shermund, keeping things light after the wedding…

Next Time: Men in Kilts…

Platoon Platitudes

Above: Political cartoon by Clifford Berryman depicting three supporters of the Neutrality Act, 1939; at right, Frank Sullivan at his favorite watering hole, the Worden Hotel in Saratoga Springs, NY. (nationalww2museum.org/digitalarchive.sspl.org)

In 1935 the American humorist Frank Sullivan introduced the “Cliche Expert” Mr. Arbuthnot to New Yorker readers, exploring a variety of bromides associated with everything from political campaigns to the legal system.

July 18, 1936 cover by **Antonio Petruccelli.**

For the July 18 issue Sullivan (1892–1976) called on Mr. Arbuthnot to explore the subject of war (Sullivan had some familiarity with the subject as a soldier in World War I). Below is the first of two excerpts from “The Cliché Expert Testifies on War” (spot drawing by Susanne Suba):

A peripheral member of the Algonquin Round Table, Sullivan wrote his first article for The New Yorker in 1925, and seven years later published his inaugural “Greetings, Friends!” Christmas poem (he would contribute forty-two of them, his last in 1974). He penned more than a dozen Mr. Arbuthnot stories from 1935 to 1952, and also introduced such characters as Aunt Sally Gallup, Martha Hepplethwaite, and the Forgotten Bach. An expert in comparative illusion, he is credited with this gem: “This is either a forgery or a damned clever original!”

Here is the second excerpt from “The Cliché Expert Testifies on War”…

In a 1967 interview with The New York Times, Sullivan remarked that the war-divided country had lost its sense of humor. “But wars have never stopped humor,” he told Alden Whitman. Sullivan maintained that the world was more lighthearted in the 1920s and 30s, despite the horrors of World War I. “It was a time of beautiful nonsense,” he said.

SAGE OF SARATOGA was the nickname conferred upon **Frank Sullivan,** who preferred the simpler life in his hometown. Top left, the small clapboard house Sullivan shared with his sister in Saratoga Springs; at right, Sullivan reading the July 9, 1966 issue of *The New Yorker*; below, an **Al Frueh** illustration topped Sullivan’s annual “Greeting Friends!” message for the Dec. 26, 1936 issue. *(algonquinroundtable.org/hillcountryobserver.com)*

Here is the cover of the July 9, 1966 issue featured above; the painting is by Charles E Martin:

A final note: After his service in World War I, Sullivan moved to New York City and wrote for several newspapers including the New York World. After the World folded in 1931, Sullivan moved back to his hometown, Saratoga Springs, where he shared a small clapboard house with his older sister, Kate Sullivan. Of his preference for small town life, he wrote: “Once I visited New York for twenty years but I wouldn’t live there if you gave me Philadelphia. A small town is the place to live. I live in a small town 180 miles from New York and while I would not say it has New York beat by a mile I would put the distance at six furlongs.”

Called the “Ultimate Freelancer,” Sullivan wrote for The New Yorker for fifty years and also contributed to the New York Times sports section, the Saturday Evening Post, and Town & Country. His work is collected in more than a half-dozen books.

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Hanging Around

In his “Notes and Comment,” E.B. White noted the speed at which the Hindenburg made its Atlantic crossing, although the giant German airship had to hover over Lakehurst, N.J. for an extra hour to wait for customs officials to get out of bed. White also mentioned a “Dr. Eckener,” a reference to Zeppelin captain Hugo Eckener (see below), who was also manager of a German aircraft company that produced the ill-fated Hindenburg.

DOOMSDAY MACHINE…The Hindenburg flies above New York City in 1936—the airship made seventeen round trips across the Atlantic in 1936—its first and only full year of service—with ten trips to the United States. The Hindenburg would famously crash and burn while docking in Lakehurst, NJ on May 6, 1937. (zeppelin-museum.de)

LOYAL TO AIRSHIPS, NOT GASBAGS…Airship innovator **Hugo Eckener** was apparently commanding the Hindenburg flight noted by E.B. White, but he was not on board when the giant airship crashed and burned the following May. A stickler for safety, Eckener was sidelined by the Nazi regime and replaced by Hitler loyalists. (Wikipedia)

White also commented on a recent evening at the movies “in the back country,” where a Clark Gable–Myrna Loy picture was playing in a makeshift theater outfitted with wooden benches.

RUSTIC RIVOLI…**E.B. White** found the silver screen a bit diluted in a “back country” theater, probably similar to the one pictured at left. He most likely took in the film *Wife vs Secretary* featuring Myrna Loy, Clark Gable and Jean Harlow. (facebook.com/MGM)

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Komrade With Kamera

Humorist Leo C. Rosten contributed numerous short fiction stories to The New Yorker as well as several “A Reporter at Large” pieces between 1936 and 1939. He published “A Shot of Lenin’s Tomb” (classified as fiction) in the July 18 issue. Two brief excerpts:

THE SOUL OF WIT…**Leo C. Rosten** (1908–1997) was an American writer and humorist in the fields of scriptwriting, storywriting, journalism, and Yiddish lexicography. Fran Lebowitz once called Rosten “the Jewish James Thurber.” Above, Rosten circa 1940s and a foggy view of Lenin’s Tomb, undated. (forward.com/tass.com)

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Crossing Over

Station wagons were first built in the 1910s as custom jobs—independent manufacturers would produce wooden bodies for the Model T chassis. These were considered “depot hacks” and commercial vehicles rather than family cars. But things changed in the 1930s as manufacturers saw their potential in the consumer market. Journalist George F.T. Ryall (pen name “Speed”), who wrote the “Motors” column for The New Yorker in the 1930s, looked in on the new automobiles that would foreshadow today’s crossovers.

IN THE FAMILY WAY…In the mid-1930s U.S. automakers began introducing a new kind of car—the station wagon. Pictured above are the 1936 Dodge Westchester Suburban (left) and the 1936 Chevrolet Carry-All Suburban. (Facebook.com/hemmings.com)

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At the Movies

The 1929 play The Green Pastures, which portrayed Old Testament stories as seen through the eyes of a young Black child, was written by playwright Marc Connelly, one of founding members of the Algonquin Round Table. The play was based on Roark Bradford’s popular 1928 story collection Ol’ Man Adam an’ His Chillun (strongly criticized over the years for its patronizing and demeaning portrayals of Black characters). Connelly, who won a Pulitzer for the play, also directed its screen adaptation, one of just six feature films in the Hollywood Studio era to feature an all-Black cast. Critic John Mosher gave the film, along two other releases, an unenthusiastic review.

HEAVEN CAN WAIT…Clockwise from top: **Oscar Polk** (left) as the Angel Gabriel with “De Lawd” **(Rex Ingram)** in *The Green Pastures—*the film was a commercial success despite criticisms about its racial stereotyping; **Robert Young, Gene Raymond** and **Barbara Stanwyck** in *The Bride Walks Out*; **Dorothy Gish** and **Charles Laughton** in Wanted Men, originally released as the 1930 British crime film *Wolves. (cinemafaith.com/imdb.com)*

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From Our Advertisers

We set off down a long road with a tankful of leaded petrol…

…from the back of the book, select living arrangements from the upscale to the budget conscious…

…this ad from Bell Telephone anticipated the Sherman Brothers 1964 earworm that still accompanies a popular Disney attraction…

…the back inside cover offered a colorful splash of sex and humor (and a bit of phonetics) to promote Siboney Rum…

…on to our cartoonists, we begin with some heavy lifting from Garrett Price…

…Richard Taylor sketched up these merry illustrations for a Morris Bishop ditty…

…Alain engaged in some market research…

…and channelled a bit of Barbara Shermund humor…

…Dorothy McKay explored the sad world of phonies and cheapskates…

…Alan Dunn gave us a dutiful doorman…

…and Dunn again, contemplating a hefty tome…

…Helen Hokinson continued her exploration of department store drama…

…as well as the world of foreign affairs…

…Syd Hoff sounded the alarm on some burning cutlets…

…and we close with the master of dark humor, Charles Addams…

Next Time: That Tammany Taint…

Izzy & Moe

Above: Former Prohibition agents Isidor "Izzy" Einstein (right) and Moe W. Smith meet at a New York City bar in 1935. Known for their clever disguises and unorthodox tactics, from 1920 to 1925 the duo confiscated roughly five million bottles of illicit liquor and arrested 4,932 people. (Wikipedia)

Legendary Americans come from all walks of life—sports stars, movie actors, political and business leaders—and they also come from unlikely places; take for example a pushcart peddler and a cigar store owner who became national celebrities for their exploits during the first years of Prohibition.

June 6, 1936 cover by Constantin Alajalov.

Prohibition agents Isidor “Izzy” Einstein (1880–1938) and Moe W. Smith (1887–1960) were known for their clever disguises, but the author of their “Where Are They Now?” profile was also in disguise—the piece was written by James Thurber under the pseudonym Jared L. Manley.

Einstein was 40-year-old pushcart peddler and postal clerk when he applied for a job as an enforcement agent at forty dollars a week. Although the 5-foot-5, 225 pound Einstein wasn’t the agency’s “type,” he convinced the feds that there was an advantage to not looking the part (the Austrian-born Einstein also spoke six languages). After landing the job, he asked if his friend, cigar store owner Moe Smith, could join him, since “he doesn’t look like an agent, either.” Some brief excerpts from part one of “Where Are They Now?”

TRICKSTERS…Clockwise, from top left: **Isidor “Izzy” Einstein** (right) and **Moe W. Smith**; the pair sported hundreds of disguises (Einstein on the left); Einstein’s badge and his bestselling 1932 book *Prohibition Agent No 1*; *Daily News* clipping from September 1920 showing results of a raid—Izzy and Moe are at right and left. *(history.com/Library of Congress/Wikipedia/goodreads.com/nydailynews.com)*

In her 2012 article for Smithsonian magazine (“Prohibition’s Premier Hooch Hounds”), Abbott Kahler notes that the agents were victims of their own success. “Superiors grew to resent their headlines, and other agents complained that their productivity made their own records look bad…In November 1925, Izzy and Moe were among 35 agents to be dropped from the force.” Both men went on to successful careers as insurance salesmen. Want to know more? Read Kahler’s excellent account of the duo at the Smithsonian magazine’s website.

TRIBUTE ON THE TUBE…In 1985 **Art Carney** and **Jackie Gleason** starred in CBS’s made-for-television film, *Izzy & Moe,* which was loosely based on the exploits of **Izzy Einstein** and **Moe Smith**. *(imdb.com)*

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At the Movies

Two of the better films playing in Manhattan cinemas featured murders and matrons, the matrons played by Britain’s top female screen star, Madeleine Carroll, and America’s queen of screwball comedy, Jean Arthur. Critic John Mosher observed that their films were the only ones with any “life.”

TRADING GALLOWS FOR A GROOM…Top, **Madeleine Carroll** portrayed a “lady of privilege,” accused of murder, who falls in love with the prosecuting district attorney (**George Brent)** in The Case Against Mrs. Ames—**Scotty Beckett** played Carroll’s son; below, **Jean Arthur** and **William Powell** in the comedy-mystery The Ex-Mrs. Bradford.(imdb.com/mikestakeonthemovies.com)

Other films reviewed by Mosher were rated as “negligible” and “disappointing,” despite their talented casts…

TRAIN SPOTTING…Clockwise from top left: **Esther Howard** portrayed a “flirtatious dowager” who worked her charms on **Jack Oakie** (center) in *Florida Special*; **Sally Eilers** prepares to board the *Florida Special* with **Dwight Frye** and Claude Gillingwater; **Robert Montgomery** and Rosalind Russell in *Trouble for Two;* Montgomery (left), **Leonard Carey**, and **Frank Morgan** in *Trouble for Two. (pinterest.com/imdb.com)*

THE OLD PRINCESS IN DISGUISE TRICK…From left, **Grace Moore, Eve Southern**, and **Franchot Tone** in *The King Steps Out. (IMDb.com)*

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From Our Advertisers

Last week Lois Long mentioned the return of famed Greenwich Village restaurateur and Sheridan Square funboy Don Dickerman. The June 6 issue featured two back-of-the-book ads placed by Dickerman that promoted his latest venture at Port Chester…this ad was on the bottom of page 75…

…and turning the page, you’d find this at the bottom of page 76…

WHERE IT ALL BEGAN…In 1916 **Don Dickerman** (1893–1981) opened a tearoom called the Pirate’s Cave at 133 Washington Place in Greenwich Village. The 6-foot-6 artist and entrepreneur was famous for his many themed establishments as well as for his eccentricities. Obsessed with pirate life, he dressed in full pirate gear in both public and private life. *(facebook.com)*

…Pacific Pottery was among firms in the 1930s marketing informal dinnerware featuring vibrant glazes and Art Deco streamline designs…

…you don’t hear much about the “June Bride” these days, but 1930s advertisers played up the tradition to sell everything from fashions to refrigerators…here the folks at Fisher made sure they connected their solid steel “Turret Top” to the safety of newlyweds…