Wherefore Old Romeo?

Above: Leslie Howard and Norma Shearer played the lead roles in George Cukor's 1936 adaptation of William Shakespeare's "Romeo and Juliet." In retrospect, these major stars were miscast; Shakespeare's original play identified Juliet as thirteen years old (soon to be fourteen), while scholars estimate Romeo to be around sixteen. Howard was forty-three and Shearer thirty-four when the film was released. (pinterest.com)

Although Leslie Howard and Norma Shearer were too old to play Romeo and Juliet as lovesick teenagers, in 1936 audiences and critics didn’t seem to notice or care. What did keep audiences away from the big budget Romeo and Juliet was the perception that it was too “arty.”

August 22, 1936 cover by Ilonka Karasz. 

Indeed, New Yorker film critic John Mosher suggested that “vulgarians” would miss the finer points of this meticulously made film—director George Cukor even secured the services of William Strunk Jr. (of Elements of Style fame) to ensure linguistic accuracy.

This dedication to the finer points of the play obviously didn’t apply to the choice of the principal actors—a middle-aged Romeo, a thirty-something Juliet, or a 54-year-old playing Romeo’s best friend, Mercutio (John Barrymore). In the days of the studio system, it was assumed that big productions needed equally big, established actors attached to them, regardless of age. Also, Shearer was producer Irving Thalberg’s wife.

THE ART OF ARTIFICE…Clockwise from top left: Lavish sets and a star-studded cast made Romeo and Juliet MGM’s most expensive sound film up to that time; the famed balcony scene between Leslie Howard and Norma Shearer; Shearer in a scene with Ralph Forbes, who played a kinsman to the prince. (imdb.com/moviemusings.uk/britannica.com)

Mosher described the film as a “sensible” presentation and praised the 34-year-old Norma Shearer for her youthful appearance. “Actually, for once, we see a Juliet who is a girl,” he wrote. Writing for Literature/Film Quarterly, Allison Kellar notes that “with the help of costumes, props, and lighting, Shearer effectively appears as the young Juliet.”

RAPIER-TONGUED…Top: Mercutio (John Barrymore, left) challenges Tybalt (Basil Rathbone) to a duel and is subsequently slain (this is when Mercutio speaks those famous words, “A plague o’ both houses!”); Leslie Howard and Norma Shearer; MGM promotional poster. (moviemusings.uk/tvtropes.org/imdb.com)

For years MGM’s “Boy Wonder,” producer Irving Thalberg, had pushed the studio to make the film, but MGM head Louis B. Mayer believed (correctly, it turned out) that the masses would consider Shakespeare too highbrow. Mayer was also concerned about a big budget picture in those lean Depression years, but somehow Thalberg won him over (the film lost almost a million dollars, roughly equivalent to $25 million today).

HOLLYWOOD NIGHTS…At left, Anthony Adverse director Mervyn LeRoy and his wife, Doris Warner, accompany Norma Shearer and her husband Irving Thalberg at the Los Angeles premiere of Anthony Adverse, July 29, 1936. A month and a half later Thalberg would die from a congenital heart condition at age 37. (see below). (Wikipedia)

Romeo and Juliet would have its world premiere on Aug. 20, 1936 at New York’s Astor Theatre. The West Coast premiere followed on Sept. 14that same night legendary MGM producer, Irving Thalberg, husband of star Norma Shearer, would die suddenly at the age of 37. Needless to note, the Los Angeles opening was deeply somber.

Now, just for kicks, here are the ages of actors who have portrayed Shakespeare’s star-crossed lovers in more recent films:

FOLLIES OF YOUTH…Clockwise, from top left, with ages in parentheses: Claire Danes (17) and Leonardo DiCaprio (22) in Romeo + Juliet (1996) Hailee Steinfeld (17) and John Booth (21) in 2013’s Romeo & Juliet; Clara Rugaard (27) as Juliet and Jamie Ward (35) as Romeo in 2025’s Juliet & Romeo; Olivia Hussey (16) and Leonard Whiting (16) in Romeo & Juliet (1968). (imdb.com/heyuguys.com/wikipedia.org/reddit.com)

MGM spent a lot on the marketing of Romeo and Juliet, including this full-page ad in The New Yorker that included an endorsement from the magazine’s theater critic, Robert Benchley:

There were other, less-hyped films available for those allergic to Shakespearian drama. Mosher again:

ALL SYSTEMS GO…Clockwise, from top left: Dennis Moore (left) and Humphrey Bogart prepare for a bumpy ride in China Clipper; Barbara Stanwyck and Robert Taylor in His Brother’s Wife. (dailymotion.com/blu-ray.com/imdb.com)

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Getting Out of Town

Food critic Sheila Hibben headed to Long Island to do a little restaurant-hopping, checking out Dahlstrom’s Greentree Lodge on the Jericho Turnpike. Dahlstrom’s was a popular Swedish restaurant that served food smörgåsbord-style. This concept for displaying a variety of self-serve dishes would not become widespread until the smörgåsbord was introduced to the general public in the Swedish Pavilion at the 1939 New York World’s Fair.

A RARE TREAT…Dahlstrom’s Greentree Lodge on Jericho Turnpike in Huntington, LI, was a popular Swedish restaurant that served food smörgåsbord-style from the 1930s through the 1960s. (Frank Leist via Facebook.com)

Closer to home, Hibben visited the Battery Park Restaurant, a “perky little kiosk sort of place where you can sit outside…and drink your beer while enjoying whatever air is stirring on the North Atlantic.”

MADE IN THE SHADE…The Battery Park Restaurant, circa 1936. (eBay.com)

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Cheers Before Tears

In her continuing report on the Berlin Olympics, Janet Flanner noted that some German fans—despite their country’s “megalomaniacal nationalism”—were polite about the “monotony of the American victories,” and even offered cheers for the French bicycling team (whose country would be invaded by theirs in less than four years).

CYCLING GREATS…The French cycling team (left to right) Robert Charpentier, Guy Lapebie, Jean Goujon and Roger Le Nizerhy celebrate after winning the team race at the 1936 Berlin Summer Olympics. The Frenchmen delivered a historic performance, capturing seven total medals (three Gold, two Silver, and two Bronze). Charpentier was the star of the team, becoming a triple Olympic champion across road and track disciplines. (Wikipedia)

Flanner also noted some not-so-happy events that would occur following the games, including initial steps by the Nazis that would lead to the systematic seizure and forced transfer of Jewish real estate and property to the Third Reich’s leaders, citizens, and collaborators. It seems unlikely that Flanner was unaware of at least some of this plan, although she never explicitly mentions that this “real-estate adjustment” was directed solely at Jewish property owners.

THE UGLY TERM “Aryanization” referred to the forced transfer of Jewish-owned homes and businesses to the Third Reich’s leaders, citizens, and collaborators. Above, the formerly Jewish-owned store Gummi Weil was expropriated and transferred to non-Jewish ownership (Stamm and Bassermann). Frankfurt, Germany, 1938. (Bildarchiv Preussischer Kulturbesitz)

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From Our Advertisers

We begin with Seagram’s, promoting their signature whiskies and “soft-stilled” gin…

…White Rock continued to feature their clever and colorful John Holmgren-illustrated ads…

…Rheingold offered up their “Keglined” canned beer as a summer refresher…

…Wamsutta Mills of New Bedford, Massachusetts became the world’s largest cotton-weaving plant by the end of the 19th century…their iconic “Supercale” sheets (introduced in 1935) typically featured a 200-thread-count…

William Randolph Hearst’s New York American (soon to merge with Hearst’s New York Evening Journal) boasted a lineup of writers including short story writer and journalist Damon Runyon, movie gossip columnist Louella Parsons, Forbes magazine founder B.C. Forbes, and “Cholly Knickerbocker“—a pseudonym used by society writers, in this case by Maury Henry Biddle Paul

…another Flit ad by Dr. Seuss, this time an illegitimate child saves the roof over his head by whipping out some insecticide…

Stage magazine featured caricatures by Sam Berman to promote its “Great Expectations” issue…

Susan Willard Flint opens up our illustrators and cartoonists section…

…joined by James Thurber

…and spots by Garrett Price

Richard Taylor

…and Christina Malman

Leonard Dove drew up a stylish scarecrow…

…and a woman who knows what she likes…

Robert Day found more than scenery on a trip to Yellowstone…

Barney Tobey exchanged some quick greetings on the omnibus line…

Charles Addams gave us a case of equatorial insomnia…

Ned Hilton’s inker had some editing to do…

George Price gave new meaning to being “in the doghouse”…

Rea Irvin revealed another advance in American ingenuity…

Louis Priscilla published the third of a total of three cartoons he contributed to The New Yorker from 1933 to 1936…Priscilla was also a magazine illustrator and a teacher at the Art Students League of New York…

Helen Hokinson’s club ladies hoped to wow Edna St. Vincent Millay with some of their own poetry…

…and to close…if you’ve seen photos of Coney Island beaches in the 1930s, you know Peter Arno isn’t exaggerating much here…

Next Time: Epic Adversity…

 

Tugboat Annie

New Yorkers were enduring the dog days of August, and those who couldn’t escape the heat by fleeing to the country or the beach could find cool respite at the movies.

August 19, 1933 cover by Gardner Rea.

It was doubtless in an air-conditioned theatre where critic John Mosher enjoyed the craft of older actors, in this case Wallace Beery and Marie Dressler in Tugboat Annie. Although the film didn’t quite live up to Beery and Dressler’s 1930 smash hit, Min and Bill, Mosher found Beery to be a “beautiful foil” to Dressler, who thankfully wasn’t just another “fluffy little pink young thing.”

ON GOLDEN POND…Wallace Beery and Marie Dressler portrayed a comically quarrelsome older couple who operate a tugboat in MGM’s Tugboat Annie. It would be one Dressler’s last film roles—she would die the following year; at right, a young Robert Young with Dressler in a scene from the film—Young would go on to television fame playing two beloved characters: the dad in Father Knows Best (1954-60) with fellow film star Jane Wyatt, and the kindly, avuncular doctor on Marcus Welby M.D. (1969–76). (IMDB)

Another seasoned performer Mosher admired was Mary Boland, although her latest film, Three Cornered Moon, was crowded with “too many young people”…

BRAT PACK…Mary Boland (left) with Wallace Ford, Claudette Colbert, and Hardie Albright in Three Cornered Moon (IMDB)

MONKEYING AROUND…A self-described “King of the Serials,” Buster Crabbe’s career included nine sound serials, including Flash Gordon and Buck Rogers (1936-40). In Tarzan the Fearless Crabbe’s sole appearance as Tarzan was played opposite Jacqueline Wells (aka Julie Bishop). The media at the time made hay of a so-called rivalry between Crabbe and Johnny Weissmuller, who defined the Tarzan role in twelve films from 1932 to 1948. Both men were Olympic athletes: Crabbe won the 1932 Olympic 400-meter freestyle swimming championship, while Weissmuller was the undefeated winner of five Olympic gold medals. (IMDB)

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From Our Advertisers

The folks at Hoffman Beverages continued to offer up ways to enjoy an adult refreshment, including a tongue-in-cheek “code” to be used until the repeal of Prohbition…

…with the return of legal (3.2) beer, brewers were aggressively targeting women as a new growth market…

…a selection of one-column ads from the back pages touted imported beers and an old “Pennsylvania Dutch” quaff, intermixed with apartment ads and a women’s deodorant called SHUN…

Otto Soglow, who would become rich and famous with his The Little King strip, also did well as an illustrator for various products, including Rheingold beer…

…another way to stay cool was to dine at Longchamps, thanks to their “scientific air-conditioning system”…

…on the subject of keeping cool, back in the day you had to regularly top off the radiator on hot days, and if you added lead to your gasoline you could also get rid of those annoying hot engine knocks…

…It would be four years before Dr. Seuss would publish his first children’s book, so he continued to pay the bills with illustrated ads for Flit insecticide…ah the good days when spraying poison above a child’s head seemed perfectly reasonable…

…another one-column ad from the back pages says a lot about how advertisers perceived a New Yorker reader—even dog food demanded snob appeal…

…on to our cartoons we return to Otto Soglow and his take on the old William Tell trope…

Peter Arno delivered some surprising news to dear old mom…

Henry Anton gave us a sign man unconvinced that sex sells…

Gluyas Williams gave us his latest take on “Fellow Citizens” (this originally appeared sideways on p. 17)…

…and Garrett Price shared this observation, from the mouth of babes…

…on to Aug. 26…

Aug. 26, 1933 cover by Perry Barlow.

…where we find Ring Lardner, who since March had been injecting humor into the “Over the Waves” radio column.

In this installment, Lardner outlined his ideal radio program. An excerpt:

UP TO OLD GAGS?…Ring Lardner gave the comedy duo Jack Pearl (right) and Cliff Hall a generous four minutes in his fantasy radio show—if they did their old routines. (Wikimedia)

Lardner concluded his dream program:

Sadly, Ring Lardner would be gone in less than a month—he died of a heart attack on Sept. 25, 1933, at the tender age of 48.

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On Second Thought

Previously, film critic John Mosher had been lukewarm to the up-and-coming Katharine Hepburn. No more. Her appearance in Morning Glory drew praise from all over, including the Academy, which gave the young star her first Oscar.

A STAR IS BORN…Katharine Hepburn with Douglas Fairbanks Jr. (left) and Adolphe Menjou in Morning Glory (1933). Hepburn would win the Oscar for Best Actress in a Leading Role, the first of four she would receive in that category—a record for any performer. (IMDB)

 * * *

Life With Clarence

Following “The Talk of the Town” section was this illustrated contribution by Clarence Day

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More From Our Advertisers
While folks were cooling down at the movies Barbara Stanwyck did her best to heat up the screen…

…the frank discussion of sex in Baby Face made it one of the most notorious films of the year and no doubt hastened the implementation of the Hays Code…

LIGHT MY FIRE…Barbara Stanwyck in Baby Face.

…in case anyone had forgotten during Prohibition, Budweiser reminded them who was the king of beers with this inside front cover ad…

Irvin S. Cobb was back on behalf of Hupmobile, the struggling carmaker hoping that a bit of humor would boost sales…

…this ad from Reo not only lacked humor, it lacked the car itself…

…too bad, because the 1933 Reo Royale was a beauty…

…more color ads from our cigarette manufacturers Camel…

…and Chesterfield…

…why, it’s Barbara Stanwyck again, this time in color, thanks to the folks at Powers Reproduction…

…and Otto Soglow again for Rheingold beer…

…and on to the cartoons, with Soglow’s Little King…

Carl Rose demonstrated the perils of attending theatre in a barn…

Robert Day found a Hebrew lifeguard at Coney Island…

…and we end with another by Day, with a twist on America’s Pastime and a subtle plug for the National Recovery Administration…

Next Time: The Shape of Things to Come…

High Anxiety

The New Yorker profiled authors, composers, civic and world leaders and other notables in its early years, but every so often it would turn the spotlight on a member of the working class.

May 7, 1932 cover by William Steig, the first of 117 covers he would contribute to the magazine over his long life and career.

“The Man With The Squeegee,” a profile written by journalist (and later, playwright) Russel Crouse, detailed the life and work of Stanley Norris, a son of Polish immigrants who daily defied death as a window cleaner on Manhattan’s skyscrapers.

Profile illustration by Hugo Gellert

Below is an excerpt that includes a couple of Norris’ harrowing experiences high above the city streets:

LOOK MA, NO HANDS!…Clockwise, from top left…attached to the side of the Empire State Building, just two leather straps separated this brave window washer from oblivion in March 1936; a lone worker confronts his task in 1935; window washers in 1930; window washers on the 34th street side of the building, January 1932. There are 6,400 windows on the Empire State Building, and each worker averaged 76 panes per day. (retronaut.com/cnn/considerable.com/reddit)

During the 1930s one out of every 200 window cleaners in New York City fell to their deaths annually. In the previous decade, more than 80 fell to their deaths. In another excerpt, Norris recalled one of those unfortunate deaths.

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Vintage Whines

E.B. White enjoyed both wine and spirits, but like many of his fellow Americans he was growing sick and tired of Prohibition, and in his “Notes and Comment” looked abroad for a better way to live.

White concluded the entry with this observation…

…which referenced the sad grape “bricks” folks could order by mail…

Grape growers sold these bricks with a warning that they were not to be used for fermentation — a warning that kept them within the law. Naturally both seller and consumer understood that the end product would likely be something stronger than grape juice.

(vinepair.com)

Where White did procure his cocktails is revealed later in “Notes” — he tells us of an encounter with a night-club host while out walking with his wife, Katharine White, and toddler Joel.

SOMETIMES E.B. JOINED THEM…Katharine White taking baby Joel for a stroll with the White’s beloved Scotty Daisy in New York City, 1931. (brainpickings.org)

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News Stooges

In “The Wayward Press” column, Robert Benchley (writing under the pseudonym Guy Fawkes) took the newspapers to task for their tasteless reporting on the Lindbergh baby kidnapping, and their general sullying of a once proud profession (Benchley himself was an experienced journalist):

TRAGEDY SELLS…The kidnapping of Charles and Ann Lindbergh’s infant son, Charles Jr., dominated headlines across the country in the spring of 1932. This March 3 edition of the St. Petersburg (Fla.) Evening Independent ran this headline just two days after the boy’s disappearance. The body of Charles Jr. was found on May 12, 1932. (Pinterest)

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Rising Stars

The pre-Code drama So Big!, based on Edna Ferber’s 1924 Pulitzer Prize-winning novel, featured two iconic Hollywood actors, but in 1932 only one of them, Barbara Stanwyck, was a bankable star. The film also featured the soon-to-be-famous Bette Davis, who had a much smaller role but was nevertheless grateful to be cast in a prestigious Barbara Stanwyck film. For critic John Mosher, the film proved to be a breakout role for Stanwyck.

SO BIG!…Barbara Stanwyck (left) was a marquee attraction in 1932, but Bette Davis would soon emerge as another major star in the Warner Brothers universe. (IMDB)

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From Our Advertisers

Clothes spun from cotton have been around for thousands of years, but this B. Altman advertisement suggests they were relatively novel for summer wear, at least among the upper orders. Both men and women wore wool bathing suits up until the 1930s, so perhaps there was something new about this cool, casual material…

…no doubt the landed gentry helped keep the Davey Tree Surgeons in business during the Depression, but in those lean times it didn’t hurt to reach out to those with modest means…

…they did something right, because this 141-year-old company still thrives today, the ninth-largest employee-owned company in the U.S…

…launched in 1906, the RMS Mauretania was beloved for her Edwardian elegance and style, but as sleeker ships came into service in 1930, the Mauretania was removed from Atlantic crossings and relegated to running shorter cruises from New York to Nova Scotia and Bermuda…

OLD RELIABLE…The RMS Mauretania was the world’s largest and fastest ship after it left the Port of Liverpool in 1906. The liner was scrapped in 1935-37, much to the dismay of many of its former passengers, including President Franklin D. Roosevelt. (Wikipedia)

…with Mother’s Day around the corner, one company suggested a silver cigarette box as a suitable gift…

…on to our cartoons, Otto Soglow marked the upcoming holiday with this choreographed group…

Denys Wortman gave us another side of motherhood…

…other women were busy organizing political gatherings, per Garrett Price

…and Helen Hokinson

James Thurber gave us a dog in distress…

Robert Day illustrated the dilemma of two bootleggers…

…and Barbara Shermund takes us out…

Next Time: Under the Boardwalk…