E.B. White grew up along the coast of Maine and had a lifelong love of sailing. He did not, however, have much regard for those who came to the water simply to bask in the sun.
September 12, 1936 cover by Rea Irvin.
White led off his column with some sharp words about the “sunburned man” who did not come by his tan honestly, like an athlete or explorer, but rather spent his weekends “frying” to cover his “bankrupt dreams.” White was also critical of “the weekend guest” who brought noise rather than tranquility to the seaside.
E.B. WHITE’S NIGHTMARE…At left, the West Bathhouse at Jones Beach is the backdrop for this circa 1930s image of New York beachgoers; at right, sunbathers play cards on Orchard Beach, known as the “Riviera of the Bronx,” circa 1930. (facebook.com/Patchogue-Medford Library)
Ever critical of innovation, E.B. White also lamented the rise of such “conveniences” as paper towels and powdered soap dispensers.
A FEW OF MY LEAST FAVORITE THINGS…Always wary of the newfangled, E.B. White preferred cloth over paper towels, bar soap over powdered; glass rather than Dixie Cups, and old-fashioned water coolers glittering with cracked ice. Clockwise, from top left: Ad for Scot paper towels, 1935; 1930s powdered soap dispenser; Dixie Cups, 1931; Eleanor Powell and Fred Astaire take a break at an old-fashioned water cooler during filming of Broadway Melody of 1940; detail from an ad for a Frigidaire electric water cooler, 1936. (witness2fashion/urbanremainschicago.com/lafayette.edu/tcm.com)
One more item from “Notes,” this referring to theatrical producer and director Jed Harris, who was peeved when a nostalgic reference in his new comedy, Spring Dance, failed to elicit laughter from a first-night audience at the Empire Theatre. E.B. White sided with the audience, and wondered if playwrights in the “television theatre of 1950” would someday reference “Greta Garbo and the Sixth Avenue elevated.”
RELAX, JED…Learning that Broadway producer and director Jed Harris was upset about an audience’s lack of reaction to a nostalgic reference, E.B. White suggested that the director’s protest was a mere “squeak.” (History of Cinema via Facebook)
* * *
At the Movies
Gary Cooper finally showed off his gift for gab in Paramount’s drama The General Died at Dawn. Critic John Mosher called the film “lively,” and noted a “glimpse” of New Yorker short story writer John O’Hara in a cameo appearance.
TROUBLE IN CHINA…Gary Cooper and Madeleine Carroll portrayed lovers in war-torn China who seek to stop an arms shipment in The General Died at Dawn; at right, Cooper in a scene with Akin Tamiroff, who portrayed warlord General Yang. The film was directed by Lewis Milestone and written by Charles G. Booth and Clifford Odets. (imdb.com/ebay.com)CAMEO…New Yorker short story writer and novelist John O’Hara played a minor role as a newspaper reporter in The General Died at Dawn. (John Fronza via Facebook and YouTube)
The title of MGM’s The Gorgeous Hussy suggested something racy, but as Mosher noted, it “unexpectedly turns out to be about Andrew Jackson.”
SEX SELLS…MGM played up Joan Crawford’s role as a “hussy” in this theatrical poster for The Gorgeous Hussy, but these were the days of the Hays Code and things wouldn’t get more racy than the scene at right, with Robert Taylor as Andrew Jackson and Crawford as the “hussy,” Peggy Eaton. (imdb.com/mubi.com)
* * *
From Our Advertisers
It was time to get that fall hat, and Stetson had three smart-looking lids for the man about town…
…and here’s a not-so-smart ad from the makers of Talon zippers…no doubt some of the wags on The New Yorker’s editorial side got a kick out of this…
…and this strange ad from Lord & Taylor…not sure what they were trying to convey with that peeled-back corner…
…Jane Engel founded a popular women’s and children’s apparel shop during the Great Depression (in 1930) with just $400 to her name. She grew the business from a single shop on Madison into a successful chain of more than thirty locations…
JEWEL BOX…The flagship Jane Engel Building at Madison and 79th was designed by Roy C. Morris in the Art Moderne style—the generous use of glass brick filled the interior with soft, diffused light. The shop closed in 1955 and was demolished two years later. (New York Public Library)
…the makers of the luxury brand Packard made sure Depression-strapped buyers could still afford one of their automobiles, which ranged in price from $795 to $3,420 (in 2026 equivalent to roughly $19,000 and $83,000, respectively)…no doubt The New Yorker’s bean counters appreciated the revenue from these five consecutive full-page color ads…
…bourbon distillers continued to compare the accomplishments of famous men to the quality of their tipple…
…as the folks at Hockanum Mills continued featuring fine woolens in upscale, seasonal settings…
…and the makers of leaded gasoline continued their series featuring homespun images juxtaposed with attendants gassing up cars in the background…at first I thought this was one image superimposed over another, but more likely the gas pump is a prop…also, an odd detail on the left where children appear to be feeding (or teasing) a baby bear restrained by a leash…
…we move on to our cartoonists, beginning with Richard Decker…
…also in the calendar section was this illustration by William Auerbach-Levy for the mini bio of Fred Perry (1909–1995), British tennis star who won ten Majors, including three consecutive Wimbledon Championships from 1934 to 1936…he was the first player to win a “Career Grand Slam” which he completed at the tender age of 26 in 1935…Perry was also the world champion ping-pong champion in 1929…
FRISKY FRED…Fred Perry was one of the leading bachelors of the 1930s and his off-court romances were reported in the world press—including one with actress Marlene Dietrich. Perry was also known for his popular line of sports attire. Above: Perry hugs the championship cup after his U.S. Open victory at Forest Hills, 1936. (Wikipedia)
…an assortment of spot drawings…clockwise, from top left, Arthur Getz, Victor de Pauw, and Barbara Shermund (arguably not a spot drawing, but not really a cartoon either)…
…no signature on this, but it appears to be the work of Perry Barlow, which always reminded me of another artist known for his rural types, Robert McCloskey…
…James Thurber illustrated a public display of disaffection…interesting use of perspective here…Thurber seems to violate all the rules yet the effect is masterful…
…speaking of effect, George Price in the subway…
…Peter Arno continued to explore a familiar theme…
…Carl Rose imagined the home life of a mermaid…
…Barney Tobey’s Miss America gave a plug to her sponsors…
…Alan Dunn gave us a view of a pre-preview…
…Dunn again, with a rare cartoon featuring a known personage…
…Barbara Shermund revealed a surprise at the teller window…
…Mary Petty got creative at the hat shop…
…and Petty again, as we close with her modern take on higher education…
Above: Rochelle Hudson and W.C. Fields in scene from Poppy. Fields reprised his vaudeville character Professor McGargle (from the hit 1923 stage revue of the same name), who learns about a million-dollar inheritance meant for a long-lost local heiress and concocts a plan to pass off his daughter, Poppy, as the true heiress. (Facebook.com)
Eighty years after his death W.C. Fields is still recognized as one of the America’s great comic geniuses. When he made a sound film version of his hit Broadway play, Poppy, in 1936, many thought it would be his last, since he suffered from a variety of ailments including a bad back and chronic lung congestion. Doubtless two quarts of liquor a day also had a few people wondering.
June 27, 1936 cover by Rea Irvin.
It would have been an appropriate, if premature ending to Field’s career, since it was the Poppy stage play that launched him into national stardom (along with the play’s first adaptation into film, the 1925 silent Sally of the Sawdust). The play and the silent film introduced audiences to the lovable snake oil salesman “Professor” Eustace McGargle, who returned in the 1936 film, “a slightly blurred affair” according to critic John Mosher.
THE PROFESSOR RETURNS…Clockwise, from top left: W.C. Fields and Carole Dempster in 1925’s Sally of the Sawdust, which was based on the stage play Poppy and was directed by D.W. Griffith; Fields as Professor Eustace McGargle and Rochelle Hudson as Poppy in 1936’s Poppy; Fields and Catherine Doucet, who portrayed Countess Maggi Tubbs DePuizzi.(filmforum.org/doctormacro.com/facebook.com)
The “blurred” performance by Fields (1880–1946), the result of his various ills, didn’t seem to affect most critics—the New York Times, for example, called the film “a glorious victory.” Remarkably, Fields would live another ten years and go on to star in such classics as 1940’s My Little Chickadee, (with Mae West), 1940’s The Bank Dick, and 1941’s Never Give a Sucker an Even Break.
HELLO FRIENDS…W.C. Fields chats with his close friend and Poppy director Eddie Sutherland, who was accompanied by writer Dorothy Parker during a visit to the set of Poppy. (Facebook.com)
Mosher also reviewed a “sad” picture about the tragic life of a Tyrolean sexton, Sins of Man, and the musical comedy Dancing Pirate, which he deemed even sadder because it was so terrible (Mosher walked out during the middle of the picture).
The origin of the music video? See reader comment at the end of the post.
FROM BELLS TO THE BOWERY…Jean Hersholt played a Tyrolian sexton with an American dream that goes awry in Sins of Man. (eBay.com)SEEING RED…Not even Technicolor could spare Dancing Pirate from John Mosher’s wrath. At left, Steffi Duna and Charles Collins in a dance scene; eighteen-year-old Rita Hayworth (right) appeared as an uncredited dancer in the film—here she poses in a publicity photo for 1936’s Human Cargos.(mediaplaynews.com/facebook.com)
* * *
All Aboard
In his “Notes and Comment,” E.B. White described a trip on a Boston & Main streamliner that traveled along a branch line. Lacking a turning loop, the train had to run in reverse for half of the round trip.
TWO-WAY TICKET…The Boston & Main streamlined Flying Yankee (seen here in 1938) would run both forward and backward when traveling along a branch line that lacked a turning loop. (Wikipedia)
* * *
Furies Al Fresco
On June 17, 1936 Rockefeller Center opened the Promenade Café in the plaza surrounding the Prometheus Fountain (later that year a temporary ice skating rink took the spot, now a permanent, iconic feature of the plaza). Writing for “The Talk of the Town,” E.B. White commented on the breezy dining experience he shared with wife, Katharine Sergeant White. Excerpt:
FIRE AND ICE…Patrons enjoy dining with the god of fire in the plaza beneath 30 Rock, circa 1970. The plaza is converted to an ice skating rink in the winter. (eBay.com)
The magazine’s next issue (July 4) advertised dinner, dancing and thirty-five cent cocktails at the Promenade Café…
* * *
From Our Advertisers
We open with a June Bride and hubby tanking up on some leaded gas before heading to Niagara Falls…
…opposite the Ethyl ad was this Simeon Braguin-illustrated spot for Bergdorf…
…the pacifists behind the World Peaceways ads pulled no punches when delivering their anti-war message…
…Budweiser continued its laborious series of ads that employed analogies and metaphors to promote its best-selling suds…
…recall the ad from the April 18 issue of The New Yorker, when the brewer used this disagreeable analogy to tout its “vacuum-cleansing” process…
…the Revere Copper and Brass company responded to the recent invention of canned beer with an invention of its own…the Tapster, an elegant nickel and brass pitcher with a built-in punch on the underside of the lid…just insert a can, push down on the lid, and pour…great for the yacht, or as a gift to some newlyweds…
The nickel-silver and brass “Tapster” is highly sought by collectors today. (americanhistory.si.edu)
…in contrast to Budweiser’s wordy ads (or to White Rock’s colorful ones), the folks at Hoffman advertised their products with just a few lines of black ink…
…Don Dickerman continued to promote his latest “Pirates Den” near Port Chester…note that among many other talents, Dickerman was also an artist…he illustrated the ads for all of his enterprises, including this one…
…John Hanrahan, publisher and editor of Stage theater magazine (and who also helped put The New Yorker on solid financial footing), set aside the August 1936 issue as a special edition, the “1911 Number,” a nostalgic, tongue-in-cheek look back to the founding of Stage’s predecessor, The Theatre Guild Magazine. The magazine marked its 25th anniversary by examining the striking differences between 1911 and 1936 in the world of theater as well as in fashion and cultural mores.
…here is the cover of that issue, featuring Billie Burke, a leading Broadway actress who would marry producer and impresario Florenz Ziegfeld Jr in 1914…she is still known today for her portrayal of Glinda the Good Witch of the North in 1939’s The Wizard of Oz…
(eBay.com)
…and Dr. Seuss was still at it, finding new and clever ways to deploy the insecticide Flit…
…the New York radio station WOR employed Otto Soglow to drum up some business for their ad department…WOR began broadcasting in early 1922, and is one of the oldest continuously operating radio stations in the U.S. (the three–letter call sign is characteristic of stations dating from the 1920s)…
…Soglow gives us a nice segue to our cartoonists and illustrators, beginning with a Susan Willard Flint woodcut…
…Alan Dunn contributed this spot drawing…
…as did Richard Taylor…
…Perry Barlow offered some sketches from the summer convention scene…
…Helen Hokinson considered the value of fortune-teller…
…Alain illustrated what dreams are made of, at least for one man…
…and what are friends for? Gardner Rea had an idea…
…Barbara Shermund offered a challenge at a dress shop…
…and Shermund again, with an enterprising commuter…
…just the facts ma’am, with Peter Arno in the court of law…
…Robert Day presented a construction conundrum…
…Rea Irvin took a child’s perspective of the wild world…
Above: Father Divine points to a Crum Elbow Estate sign (in Highland, NY) in July 1938. His followers purchased the 500-acre spread from anti-New Dealer Howland Spencer...the property was located directly across the Hudson from President Franklin D. Roosevelt's Hyde Park family home. That same summer Father Divine would also buy a fifty-room double dwelling in New York City. These and other locations served as integrated "heavens" for his followers. (Wikimedia Commons)
America has long been fertile ground for various religious denominations, sects and cults. Although the U.S. Religion Census has cataloged more than 370 distinct religious groups and bodies in the U.S., there are tens of thousands of independents scattered across the country.
June 13, 1936 cover by Leonard Dove.
Some of these remain small, while others grow into megachurches often organized around a charismatic leader. Such was the case with Father Divine (1876–1965), aka Reverend Major Jealous Divine, aka George Baker.
His life as George Baker of Valdosta, Georgia came to an end in 1907 when he became known as “the Messenger.” He parted ways with the Baptist church, declared himself a god, and was asked to leave Georgia after his 1914 arrest for lunacy. He led his followers to Brooklyn and later to a commune in Sayville, New York (Long Island), where he founded the International Peace Mission movement and came to be known as Father Divine. By the early 1930s his small and predominantly black congregation had grown into a multiracial and international church.
So intriguing was his story that The New Yorker published a lengthy, three-part profile written by St. Clair McKelway and A.J. Liebling. Here are excerpts from Part One (illustration by William Cotton):
A DEFT DUO…A.J. Liebling (left) and St. Clair McKelway, both acclaimed journalists, co-authored the three-part profile of Father Divine. Liebling (1904–1963) was closely associated with The New Yorker, joining the magazine in 1935 (he was also a well-known gastronome); McKelway (1905–1980) served as The New Yorker’s managing editor for journalistic contributions from 1936 to 1939 and wrote for the magazine for forty-seven years. (Wikipedia/sfgate.com)DIVINE’S PATH…Clockwise, from top left: After relocating to Brooklyn in 1914, Father Divine married his first wife, Peninniah—they are shown here admiring his portrait; Father Divine led large gatherings centered on food—here he entertains guests at a summer retreat in upstate New York in 1938; following the death of Peninniah, the 70-year-old Father Divine married 21-year-old Edna Ritchings in 1946—she took the name “Mother Divine, with Father Divine claiming she was the reincarnation of Penninah; in 1953 Father Divine was given a hilltop estate (“Woodmont”) in Gladwyne, Pennsylvania, by follower John Devoute. The estate is the center of the International Peace Mission movement, a shrine to Father Divine’s life, and a meeting place for the few remaining followers. (thecityroot.com/Newark Public Library/hsmcpa.org/Wikipedia)
How did Father Divine come to believe he was a god? This excerpt offers some insights into his early development:
One of the perils of this kind of thinking is that it can lead to the formation of dangerous cults. Jim Jones, the notorious leader of the Peoples Temple, heavily modeled his early church activities and authoritarian structure on Father Divine’s example. Jones even attempted to take over the International Peace Mission after Father Divine’s death—in 1971 he tried to convert the Peace Mission’s followers, claiming he was the reincarnated Father Divine. His takeover attempt was thwarted by Mother Divine, who went to the media and publicly denounced Jones and the Peoples Temple. In 1974 Jones and his followers would relocate to a Guyana commune he called Jonestown. Four years later Jones would lead the mass murder-suicide of 909 Jonestown inhabitants.
AT ODDS…Jim Jones (left, circa 1970) attempted to take over the International Peace Mission after Father Divine’s death, but was publicly denounced by Mother Divine. At right, Mother Divine giving her first interview following the death of Father Divine in 1965. (Wikipedia/temple.edu)
* * *
At the Movies
The media has always thrived on crime stories, feeding the public’s insatiable desire to be tantalized; once sated, they often demand swift justice. Take the heavily publicized 1933 case of two San Jose, California men who were accused of kidnapping and murdering a department store heir. Rather than wait for justice to be served, an angry mob broke into the jail and lynched the accused. Fascinated by the story, MGM screenwriter Norman Krasna pitched it as a potential film.
That film would become Fury, German director Fritz Lang’s first American project. Prior to fleeing the Third Reich in 1933, Lang was perhaps best known to Americans for his pioneering 1927 silent sci-fi film Metropolis and the 1931 thriller M. Lang sought to demonstrate how a decent and civilized man could become filled with vengeance and hate. Although critic John Mosher could see how the film had been tampered with by studio execs (and the Hays Code), he was nevertheless impressed by Lang’s direction and by the performances of lead actors Sylvia Sidney and Spencer Tracy.
WRONG TURN…Clockwise, from top left: In Fury,Spencer Tracy played gas station owner Joe Wilson, who drives west to reunite with his fiancée—the dog seated to his right is Terry, the same Cairn Terrier who played Toto in The Wizard of Oz; while camping outside a small town, Joe is arrested by a creepy local deputy (Walter Brennan) on suspicion of kidnapping a child; a mob forms and tries to burn Joe in his cell; in the confusion of the fire he escapes and seeks vengeance on the mob, but in the end finds peace with his fiancée (Sylvia Sidney). (imdb.com)
Peter Lorre, who was famously directed by Fritz Lang in the 1931 German thriller M, was starring in Alfred Hitchcock’sSecret Agent, which also featured John Gielgud (already famous as a London stage performer), Madeline Carroll, and Robert Young.
SECRETS AND LIES…Clockwise from top left: Peter Lorre, John Gielgud, Madeline Carroll, and Robert Young in Secret Agent; Carroll with Young, who played a German mole; Carroll, Gielgud and Lorre amid the wreckage of a train; Lorre in a scene with Lilli Palmer. (imdb.com)
Mosher briefly mentioned a new Fred MacMurray/Carole Lombard comedy–mystery, and the return of two silent movie stars.
CHOOSE YOUR PARTNER…The second of four films Fred MacMurray made with Carole Lombard between 1935 and 1937, The Princess Comes Across featured Lombard doing a clever take-off on Greta Garbo; silent-film veterans Harry Carey and Hoot Gibson stood for the ideals of the Old West in a culture clash with scientific crime-fighting in The Last Outlaw. The film was a remake of a 1919 silent film originally written and directed by John Ford.(imdb.com/csfd.cz)
* * *
Beer Bottle Battle
E.B. White (in his “Notes and Comment”) seized on the battle between bottle and can manufacturers as an apt metaphor for the jousting of Republicans and Democrats ahead of the November elections.
FOAMING AT THE MOUTH…Competing ads from Collier’s magazine circa 1935-36 illustrate the battle between can and bottle manufacturers. Ninety years later, beer drinkers still debate the merits of glass over cans. (boakandbailey.com/ebay.com)
* * *
From Our Advertisers
In 1936 whisky was still firmly in bottle form, and the makers of Canadian Club—through a series of ads—wanted to let us know you could enjoy their tipple almost anywhere in the world…
…this woman poses an interesting question, considering the fellas are riding atop a dusty stagecoach in the Arizona heat—in formal attire no less…
…over the years we’ve seen a lot of Adolph Teidler’s work for the Bermuda Board of Trade…Teidler (1886–1981) was also well known for his Saturday Evening Post covers…
…here’s an example of Teidler’s work for the Bermuda Board of Trade from the Feb. 22, 1936 issue of The New Yorker…
…the Zenith Radio Corporation touted their modern, streamlined “Zephyr” radio by industrial designer Robert Davol Budlong…
A restored Zenith 10-S-147 Zephyr chairside radio. (Pete Johnson–Zenith Radios Enthusiasts and Collectors via Facebook.com)
…Frank Quail Jr was a prominent automotive illustrator active from the 1920s through the 1930s. He was well-known for his work with luxury automobile brands such as Cadillac, LaSalle and Packard…here he conjures up a breezy seaside image for Cadillac’s more affordable LaSalle model (most of these ads were two-page spreads, with promo copy on the right-hand page)…
…and more Dr. Seuss on behalf of Flit insecticide…
…we begin the cartoon section with some spot art…here are two by Arnold Hall…
…and one from Richard Taylor…
…Alain referenced the upcoming heavyweight bout at Yankee Stadium between Max Schmeling and Joe Louis…their two fights in 1936 and 1938 were international sensations…
…more glimpses of “Holy Wedlock” from William Steig…
…a bit of trouble in Yonkers, per Carl Rose…
…George Price brought out the fire brigade for the Crêpes Suzette…
…Peter Arno drew up a colonel with a communication issue…
…William Crawford Galbraith celebrated the June bride…
…two by Mary Petty, at the dress shop…
and at the in-laws…
…Petty’s husband Alan Dunn feted the Class of ’36 (and ’06)…
…Perry Barlow illustrated a scoutmaster’s leadership skills…
Above: Pierre Lelong painting (circa 1950s) of the outdoor café at New York's Hotel St. Moritz (left); view of the St. Moritz and Café de la Paix, 1944.
After the repeal of Prohibition in 1933, nightlife in Manhattan slowly picked up steam. By 1936 things were swinging, and although the club scene wasn’t as heady as the Roaring Twenties, there was still plenty to entice New Yorkers into the night air.
May 23, 1936 cover by Perry Barlow. The Texas-born Barlow (1892–1977) published 135 covers and 1,574 drawings in The New Yorker from 1926 to 1974. According to the late Lee Lorenz, Barlow’s drawings were elegant and deceptively casual, “delineating the absurdities and frustrations of the suburban middle class.” Barlow’s wife, Dorothy Hope Smith (also a successful artist) collaborated with her husband on many of his covers. Lorenz noted that “being partly color-blind, [Barlow] depended on his wife to provide the color for his drawings.”Before we get to our top story, here is a self portrait of Barlow featured in the April 26, 1941 issue of Colliers (via Mike Lynch Cartoons):
Lee Lorenz described Perry Barlow as a modest man: “Tall, lean, and soft-spoken, he seemed to many of his friends the image of the laconic Texan…(his) drawings remain fresh, and the generous and civilized sensibility behind them is a reminder of a quieter, kinder world.”
Now let’s enjoy a relaxing evening with the world’s greatest nightlife correspondent, Lois Long, who checked out the latest outdoor drinking and dining options in Manhattan. Excerpts:
AL FRESCO…Clockwise from top left: Whimsical illustration of the outdoor cafe at the Hotel St. Moritz by French Post-Impressionist painter Pierre Lelong, circa 1950s; view of St. Moritz Hotel and Cafe’ de la Paix, 1944 (in 1997 Donald Trump planned to gut the St. Moritz and cover it in glass; fortunately it was sold before that could happen); circa 1940s postcard depicting outdoor dining/dancing area at Tavern on the Green; dancing and drinks at Tavern on the Green, 1963. (scan by author/mcny.org/ephemeralnewyork.com/nytimes.com)
DANCING WITH THE STARS…Clockwise, from top left: The Waldorf’s Starlight Rooftop in the 1930s; Lois Long referred to the Waldorf’s multi-talented bandleader Orville Knapp as a “handsome dog”; actress Mary Taylor makes an entrance at the El Morocco in the 1930s; color image of the El Morocco’s Champagne Room, 1960. (notjustalabel.com/findagrave.com/facebook.com/life.com)
* * *
Keeping the Flame
E.B. White began his column with a hopeful message regarding the power of truth in the face of Nazism:
OH SHUT UP…Reich Minister of Propaganda Joseph Goebbels giving a speech in Lustgarten, Berlin, August 1934. (Wikipedia)
…White also commented on some “unnerving” moments while encountering quadruplets and a Nazi dirigible…
SISTER ACT…At left, the Keys Sisters circa 1936—Leota, Mary, Mona, and Roberta—were a national sensation and America’s most famous set of quadruplets. They were the first quadruplets in history to graduate from college (Baylor 1937), and they traveled thousands of miles on “goodwill tours” to promote Baylor University and the Texas Centennial Exposition of 1936; at right, the Hindenburg looms in the night sky just minutes before it was destroyed while attempting to dock in Lakehurst, N.J. (baylor.edu/British Pathé)
…and one more from White, here musing about Lucky Luciano’s residence at the Waldorf (Penthouse 39C, where Luciano was registered as “Charles Ross”)…
WALDORF ROUND TABLE…Lucky Luciano (back, center) with associates at the Waldorf-Astoria, circa 1936. Luciano regularly entertained prominent mobsters like Meyer Lansky and Frank Costello at the hotel. (dc.lib.jjay.cuny.edu)
* * *
Headline Acts
From 1935 to 1939, the WPA’s Federal Theatre Project gave work to more than 12,000 unemployed actors, directors, writers, designers, stagehands, and seamstresses while staging more than 1,200 productions across twenty-nine states. Although Wolcott Gibbs wasn’t too impressed with the project’s “Living Newspaper” performance, he deemed it worth seeing as the best thing on stage in the waning days of the theater season.
TOO SUCCESSFUL…As the director of the WPA’s Federal Theatre Project from 1935 to 1939, Hallie Flanagan (left) oversaw the hiring of thousands of unemployed theater workers and the production of nearly 64,000 theatrical performances. At right, a scene from a “Living Newspaper” performance in the 1930s. Despite its enormous success, the project was abruptly shut down by Congress on June 30, 1939, due to its progressive social commentary. (nara.gov/loc.gov)
* * *
At the Movies
The romantic musical Showboat was a big hit with Broadway audiences after it premiered in 1927, but the play’s first film adaptation in 1929 fell flat; it was shot as a silent and then partially re-shot to incorporate sound dialogue and singing. Film critic John Mosher referred to that version as something “made awful on the screen,” and wanted his readers to know that the new 1936 adaptation had been “magnificently handled” by director James Whale (perhaps best remembered for 1931’s Frankenstein).
THE OLD MAN…Clockwise, from top left: the show boat Cotton Palace sets out on the Mississippi River to much fanfare in 1936’s Show Boat; Jeanette Dickson and Jimmy Jackson kick up their heels before the boat departs; Irene Dunne (right) and Helen Morgan in a dramatic scene; Paul Robeson performing his iconic rendition of “Ol’ Man River.” (collider.com/criterion.com/nystagereview.com)
Mosher also reviewed the musical It’s Love Again, finding the comedy “cumbersome,” filled with “very British stuff of the kind we don’t understand over here at all.” He also had little to say about And So They Were Married, expressing sympathy to actress Mary Astor as “the conspicuous victim of effort…”
NOT PLAYING DOCTOR…Folks of certain age will recognize Robert Young from the 1970s TV series Marcus Welby, M.D. Prior to that he appeared in more than one hundred films. Top photo, Athene Seyler, Robert Young, and Jessie Matthews in It’s Love Again; Below, Mary Astor and Melvyn Douglas with child actors Edith Fellows and Jackie Moran in And So They Were Married. (imdb.com)
And then there was Speed, Jimmy Stewart’s first leading role. Mosher couldn’t make sense of it, but the film did launch Stewart into bigger roles.
OUT OF GAS…Jimmy Stewart as race car driver Terry Martin in Speed.Wendy Barrie played the love interest Jane Mitchell, who was secretly the heiress Jane Emery. The film received tepid reviews, but it helped launch Stewart to stardom. (collider.com)
* * *
From Our Advertisers
The folks at Hormel were back on the inside front cover with another tale from the annals of onion soup…
…and summer fashions once again dominated the opening pages of the magazine…
…Packard answered Cadillac’s pastoral ads with one of its own…
…while the distillers at Seagram’s wanted to reassure thirsty Americans that there was plenty of the hard stuff to go around…
…anticipating the season of the June bride, this ad helpfully suggested the Toastmaster toaster (and accessories) as the ideal gift for the newlywed…
…this ad for Stage magazine featured actress Lynn Fontanne as the mysterious countess Iréne in Idiot’s Delight…
…Fontanne’s play, along with several other stage and screen diversions, were advertised in the back of the book…
…pin-up artist George Petty drew up another odd couple for Old Gold cigarettes…
…While the makers of Lucky Strike cigarettes gave their smokes a homey appeal…
…on to our illustrators and cartoonists, we have spot art from Susan Willard Flint…
…and Christina Malman…
…and Daniel ‘Alain’ Brustlein (for the “Theatre” section)…
…this next bit of spot art has me confused…the signature appears to belong to Arthur Getz, yet the image suggests an early drawing by Ludwig Bemelmans…Getz and Bemelmans were contemporaries at the New Yorker, and both were prolific spot art contributors…
…the drawing seems to anticipate Bemelmans’ 1939 children’s book Madeline…
…Richard Taylor found inspiration on the Broadway stage…
…Peter Arno showed us a sugar daddy receiving an earful (via ear trumpet)…
…Carl Rose offered some Southern-style electioneering in this lively illustration…
…by contrast, James Thurber’s spare lines told us everything we needed to know about this couple…
…Ned Hilton spotted an outlier at an outdoor café...
…Alain again, here anticipating a big surprise…
…Helen Hokinson offered a helpful fashion tip…
…and we close with Mary Petty, and a motherly retort…
Above: The Morris B. Sanders Studio and Apartment is the second-oldest modern townhouse in Manhattan. Sanders designed the townhouse, located on 49th Street between 2nd and 3rd Avenue, in 1934 for his own use, and construction was completed in December 1935. (Wikipedia/docomomo-nytri.org)
Today we barely notice the tens of thousands of shiny glass buildings that populate our cities, not to mention the countless postwar houses that feature vast expanses of glass from floor to ceiling.
April 11, 1936 cover by Helen Hokinson.
In 1936 a house made of glass, especially as a structural element, seemed unlikely to most folks, if not downright bizarre. Enter Lewis Mumford, arts and architecture critic for The New Yorker, who was critical of many modern industrial trends and often promoted his ideal of human-scaled, organic design in buildings and cities. Mumford was not opposed to new technologies, such as glass block, as long as it was employed with sensitivity and good taste. Here are some of Mumford’s observations after visiting the American Glass Industries Exhibition at the Brooklyn Museum:
NEW NEIGHBOR…Morris B. Sanders’ studio and apartment at 219 East 49th Street in Turtle Bay boldly interrupted a stodgy row of brownstones. Lewis Mumford pronounced the 1936 building “very handsome.” The New York City Landmarks Preservation Commission designated the building as an official landmark in 2008. (curbed.com/Wikipedia)
The Sanders House wasn’t the first time a brownstone was replaced by a modernist building. That honor goes to another Turtle Bay-area house, just one block from the Sanders house, designed by architect William Lescaze in 1933-34.
ODD COUPLE…Designed by William Lescaze in the International Style between 1933 and 1934 as a renovation of a 19th-century brownstone townhouse, 211 East 48th Street was one of three houses in Manhattan designed by Lescaze. (atlasobscura.com/inside inside.org)
The Brooklyn Museum exhibition also included commercial examples such as one of the world’s first buildings to be completely covered in glass, the Owens-Illinois Glass Research Laboratory in Toledo, Ohio. Mumford also commented extensively on the new uses of glass in Times Square, namely the rebuilt Rialto Theatre and a Childs restaurant located next door. Excerpts:
THINGS TO COME…Clockwise, from top left, the Owens-Illinois Glass Research Laboratory in Toledo, Ohio, built between 1935 and 1936, is recognized as one of the world’s first buildings to be completely covered in glass, utilizing glass blocks for the facade; Lewis Mumford was less impressed with the use of glass by the newly rebuilt Rialto Theatre, but praised the new Childs location next door for being full of “vitality and color.” (facebook.com/dinerhunter.com)
* * *
Down on Il Duce
Last week we saw Robert Benchley’s review of the anti-war play, Idiot’s Delight. This week he reviews another play with themes that resonated in the moment, Bitter Stream. Written by Victor Wolfson and adapted from Ignazio Silone’s novel, Fontamara, the play depicted the horrors of fascism as Mussolini’s Black Shirts brutally seize an Italian neighborhood. It featured relative newcomer Lee J. Cobb as well as Frances Bavier, who twenty-four years later would portray Aunt Bee on The Andy Griffith Show. Excerpts:
TROUBLE IN SUNNY ITALY…A scene set in Fontamara Square in the play Bitter Stream, which ran for sixty-one performances at the Civic Repertory Theatre. At right, Lee J. Cobb portrayed Don Circonstantza, and Frances Bavier played the part of Soreanera. Bavier is best known for her portrayal of Aunt Bee on The Andy Griffith Show (1960-1968). (revolutions newsstand.com/facebook.com)
* * *
Sick Leave
Also last week we saw the first part of Edmund Wilson’s account of his travels in the Soviet Union. For the April 11 installment of “A Reporter at Large” (titled “Scarlet Fever in Odessa”), Wilson recounted his six-week stay in a filthy Soviet hospital. Excerpts:
WANTING OUT…Edmund Wilson couldn’t wait to get out of the “terribly dirty” Odessa hospital where he was quarantined with scarlet fever for six weeks. At left, photo by Margaret Bourke White, “In a Hospital Waiting Room, Moscow,” 1932. At right, Wilson in 1936. (nyamcenterforhistory.org/Wikipedia)
* * *
Gall in Gaul
In her Paris Letter, Janet Flanner continued to share her observations about the French mood (agitated) in the wake of the German occupation of the Rhineland.
HOW ABOUT A NICE DITTY INSTEAD?…Janet Flanner reported that there was a “near riot” when a performance at the Paramount Theater (left) included “military music.” At left, the Paramount in 1927; at right, a Popular Front demonstration in Paris, 1936. (Wikimedia/Bibliothèque nationale de France)
* * *
At the Movies
Little Lord Fauntleroy was Selznick International Pictures’ most profitable film until Gone with the Wind, and it featured one of the top child stars of the 1930s, English-American child actor Freddie Bartholomew (1924–1992). However, New Yorker film critic John Mosher was “bored to extinction” by the popular film.
SLUMMING…At left, Freddie Bartholomew and Mickey Rooney in Little Lord Fauntleroy. Rooney once said of Bartholomew: “He was one of the finest, if not the finest child stars that we had on the scene at that time”; at right, Aubrey Smith, Bartholomew and Dolores Costello in a scene from the film. (MGM/Wikipedia)
One of Hollywood’s greatest screen villains, English actor Henry Daniell, caught Mosher’s attention for his “smooth” performance as a blackmailer in The Unguarded Hour. The critic also enjoyed the thriller The House of a Thousand Candles, but was left flat by Give Us This Night.
A MANNERED SCAMP was how John Mosher described one of Hollywood’s greatest screen villains, English actor Henry Daniell (right) in The Unguarded Hour, which also starred (at left) Loretta Young and Lewis Stone. (imdb.com/facebook.com)THRILLS AND TRILLS…Top photo, Mae Clarke and Phillips Holmes in the spy thriller The House of a Thousand Candles; below, Give Us This Night was one of five films produced by Paramount that featured the popular Metropolitan Opera mezzo-soprano Gladys Swarthout, seen here with Polish opera singer and actor Jan Kiepura.(imdb.com/mabumbe.com)
* * *
From Our Advertisers
If you could afford it, a first-class salon on the Normandie sure looked like a great way to travel to France…
…this full-page ad enticed moviegoers with a quiz that promoted MGM’s The Great Ziegfeld…one of the most successful films of the 1930s, the movie won three Academy Awards, including Best Picture, Best Actress (Luise Rainer), and Best Dance Direction…
…who knows what will happen after the honeymoon, but we do know they will driving around in this swell-looking Packard 120, a lower-priced model that helped keep Packard afloat during the waning days of the Depression…
…Forstmann Woolens continued to entice buyers with their seasonal images of fine fashions…
…on to our cartoonists, we begin with the illustration for “The Theatre” section, this week Miguel Covarrubias taking over for Al Frueh…
…Richard Taylor contributed this fine spot illustration…
…and we have another spot by Helen Moore Sewell…
…James Thurber made an awkward introduction…
…George Price hoped for some comic relief at the theatre…
…Eli Garson found religious zeal at a street corner…
…Alan Dunn gave us a great opening line for an insurance salesman…
…Perry Barlow was inspired by bargains on Union Square…
…Helen Hokinson spotted a familiar face in the crowd…
…a quickie marriage left no room for romance, per Peter Arno…
…Whitney Darrow Jr signed us off with an endorsed blessing…
Above: Alfred Lunt and Lynn Fontanne headed the cast of Idiot's Delight, a Pulitzer-Prize-winning play by Robert E. Sherwood. The anti-war play premiered at Broadway's Shubert Theatre on March 24, 1936, and ran for three hundred performances. (latimes.com)
Set against the backdrop of impending war in Europe, Robert Sherwood’sIdiot’s Delight was a timely exploration of how individuals might respond to a major upheaval. The play’s themes about the futility of war resonate as much today as they did in 1936.
April 4, 1936 cover by Harry Brown. Although he created some distinctive, whimsical covers for The New Yorker (including today’s), there is very little biographical information available on the artist. Brown created eighteen covers for the magazine from 1931 to 1937.
Presented at Shubert Theatre, the Pulitzer Prize-winning play was set at a hotel in the Italian Alps, where the guests—among them a military captain, a German scientist, a radical socialist, and a honeymooning couple—find themselves trapped by the sudden onset of world war. The cast was led by Alfred Lunt, who played a small-time American entertainer accompanied by a troupe of chorines, and Lynn Fontanne, who portrayed a mysterious Russian woman who was traveling with an arms dealer.
The Pulitzer jury called the play first-rate, full of dramatic invention and “Molierian richness.” Critic Robert Benchley heartily agreed:
FRIVOLITY AMID THE CHAOS OF WAR…Clockwise, from top left, souvenir program for Idiot’s Delight; Alfred Lunt and Lynn Fontanne in a scene from the play; playwright Robert E. Sherwood; Lunt with a chorus line in Idiot’s Delight. The New York Times critic Brooks Atkinson wrote that the play “demonstrates Mr. Sherwood’s taste for exuberance and jovial skulduggery.”(eBay.com/nypl.org/imdb.com)
Benchley concluded that the play was at once entertaining and edifying:
FORGET ABOUT IT…In Idiot’s Delight, Sydney Greenstreet (left) portrayed a doctor who, in the face of senseless war deaths, gives up on his life-saving research; at right, Jean MacIntyre (left) portrayed Mrs. Cherry, part of a young English honeymooning couple stranded at a hotel due to the sudden closing of the border. With her in the scene are Fontanne and Lunt. (radioclassics.com/Public Domain)
Sherwood adapted the play into a 1939 film of the same name, starring Norma Shearer and Clark Gable.
* * *
Earth Gazing
In his “Notes and Comment,” E.B. White mused about plans at the Hayden Planetarium for a program that would give visitors some idea of how earth would appear from a point in space. Earthlings would have to wait until 1968 to actually see a clear, color image of their planet.
THE WONDER OF IT ALL…Clockwise, from top left, the cosmosarium at the Hayden Planetarium, circa 1935; Howard Russell Butler’s attempt at an accurate portrayal of the earth for the American Museum of Natural History, circa 1920s; in 1966, Lunar Orbiter I sent back this image of Earth from the vicinity of the Moon; Earthrise is a famous photograph of Earth taken from lunar orbit by astronaut William Anders on December 24, 1968, during the Apollo 8 mission. (facebook.com/pinterest.com/NASA)
* * *
From Russia With Love
Journalist and literary critic Edmund Wilson Jr (1895–1972) traveled in Russia from May to October 1935, and later filed a couple of articles in The New Yorker detailing his travels. Writing for the column “A Reporter at Large,” Wilson described his journey by boat from London to Leningrad, finding an unexpected kinship with his Soviet cabin mates. Excerpts:
DESTINATION…Leningrad’s Nevsky Prospect 1930s; Edmund Wilson Jr in 1936. (pinterest.com/Wikipedia)
Wilson found that he preferred the company of the Soviets to a stuffy English couple who were his dining companions. He concluded:
It should be noted that Wilson, despite his Marxist sympathies, would soon become disillusioned with the Soviet experiment; his travels concluded just before the onset of Josef Stalin’s “Great Purge,” which featured the notorious Moscow Show Trials that sent millions of innocent Soviet citizens to labor camps or to their deaths in prisons.
DOOMED…During the Great Terror, which included the notorious show trials of Stalin’s former Bolshevik opponents in 1936-1938 and reached its peak in 1937 and 1938, millions of innocent Soviet citizens were sent off to labor camps or killed in prison. This image from 1936 shows defendants dressed in prison clothing during one of the Moscow Show Trials. (umkc.edu)
* * *
At the Movies
Film critic John Mosher observed that moviegoers mostly needed “thrills and nonsense” at the cinema. Thrills were not to be found, but Harold Lloyd provided the nonsense.
PUNCH LINES…Harold Lloyd (left), portrayed an unlikely middleweight boxer in The Milky Way. Above is a scene with Adolphe Menjou (center) and Lionel Stander. (obscurehollywood.net)
The “thriller” of the week was Moonlight Murder, which Mosher suggested audiences could “dismiss at once.”
DISMISSED…Katharine Alexander, Leo Carrillo and Benita Hume in Moonlight Murder. (rotten tomatoes.com)
Mosher also offered tepid reviews of Everybody’s Old Man and Sutter’s Gold, despite these films featuring a popular humorist and a respected character actor, respectively.
SAY SOMETHING FUNNY…Rochelle Hudson, Irvin S. Cobb and Warren Hymer in Everybody’s Old Man. (imdb.com)WHO AM I?…A vague narrative left critic John Mosher wondering if Edward Arnold’s character was supposed to be a “hero, villain, scamp, or fool” in Sutter’s Gold. Above, Arnold in a scene with Binnie Barnes. (film booster.com)
* * *
From Our Advertisers
Arrow Shirts rolled out a colorful array of pre-shrunk sanforized shirts and neckties just in time for the Easter holiday…
…from the 1930s through the 1950s the distinctive voice of James Wallington (1907–1972) filled the airwaves on both radio and television…here he endorses those “Sanforized Shrunk” shirts…
…French costume designer and illustrator Marcel Vertès (1895–1961) provided the art for the Antoine de Paris lipstick line at Saks…Vertès created the original murals in the Carlyle Hotel’s Café Carlyle and in the Waldorf-Astoria’s Peacock Alley… he also won two Academy Awards for his work on the 1952 film Moulin Rouge…
…Hockanum Mills announced its new line of woolens for the spring racing season…
Hockanum’s Rockville mills were shut down in 1951. Today the site is being redeveloped for commercial and light industrial uses as well as the site for the New England Motorcycle Museum. (historicbuildingsct.com)
…more claims from R.J. Reynolds regarding the gastrointestinal benefits of their Camel cigarettes…
…while Liggett and Myers stuck with the pleasures of hearth and home, and a pack of Chesterfields…
…on to the cartoon section, we begin with Christina Malman…
…Richard Taylor…
…Robert Day…
…and a wonderful spot drawing by illustrator and children’s book author Helen Moore Sewell…
…who won a Caldecott Medal for her illustrations featured in Alice Dalgliesh’sThe Thanksgiving Story (1954)…
…we go shopping with Helen Hokinson in the garden section…
…and in the hat department…
…Mary Petty caught up on the latest gossip…
…Perry Barlow gave us a shopkeeper in need of some marketing tips…
…William Steig continued to probe the joys of married life…
…even one’s dream world required some careful grooming, per Otto Soglow…
…James Thurber drew up a duet out of tune…
…outside of Wall Street, Leonard Dove’s titan of business was just another sugar daddy…
…and we close with Peter Arno, and strangers on a train…
Above: Although MGM head Louis B. Mayer (right) had a strong business sense, he needed Irving Thalberg's keen ability to combine artistic quality with commercial success. During his twelve years at MGM, Thalberg supervised the production of more than four hundred films. (artsfuse.org)
Born in a Ukrainian village in 1884, Louis B. Mayer grew up poor in Canada and dropped out of school at age twelve to support his family. Nearly three decades later he co-founded Metro-Goldwyn-Mayer, lured the “boy genius” Irving Thalberg from Universal, and went on to lead one Hollywood’s most prestigious filmmaking companies.
March 28, 1936 cover by Perry Barlow.
Pulitzer Prize-winning journalist Henry F. Pringle (1897–1958) looked into Mayer’s life in a two-part profile, leading with a look into the movie mogul’s ability to control his vast stable of stars (illustration by Hugo Gellert):
BOY GENIUS…Clockwise, from top left, MGM producer Irving Thalberg (seen here in 1929 with wife and actress Norma Shearer), had a knack for combining quality art with commercial appeal. Born with a weak heart, Thalberg died in September 1936 at age 37; The Great Ziegfeld was one of MGM’s top movies in 1936—it won three Academy Awards including Best Picture; Louis B. Mayer with young MGM stars Mickey Rooney and Judy Garland; Shirley Temple signing with MGM in 1941 with Mayer, Garland and Rooney. (theguardian.com/Wikipedia/facebook.com)
Mayer (1884–1957) is credited with helping to create the “star system” in Hollywood. “The idea of a star being born is bush-wah,” Mayer once said. “A star is made, created; carefully and cold-bloodedly built up from nothing, from nobody.” Mayer believed he “made” his stars, and therefore had the right to control their careers as well as their very lives. Pringle explained the predicament of actress Joan Crawford:
MAYER-MADE…Louis B. Mayer not only gave Joan Crawford a new name (she was born Lucille LeSueur), he was also instrumental in transforming her from a dancer to a major Hollywood star. Throughout her career at MGM Crawford pestered Mayer for better roles (until she finally left MGM in 1943). However, they remained friends until his death in 1957. Crawford once called Mayer “the best friend I ever had.” (Wikipedia/imdb.com)
Many stars were less forgiving than Crawford regarding Mayer’s controlling behavior. Although many male actors saw him as a father figure, women often had a very different view. A young Elizabeth Taylor called him a “monster” for his attempts to oversee her life, while Judy Garland was forced to go on diets and take amphetamines and barbiturates to meet Mayer’s punishing work schedules. Many believe this led to Garland’s lifelong addiction issues.
* * *
Water Water Everywhere
In his “Notes and Comment,” E.B. White was at a loss for words to describe the floods in the northeastern U.S. that followed a bitter winter. A combination of rain and the melting of heavy snowpack caused massive damage in the Connecticut and Merrimack River valleys as well as in the Pittsburgh area. In addition to approximately two hundred fatalities, hundreds of thousands were left homeless.
DELUGE…The flooding in Albany, NY, in 1936 (top) was part of a series of devastating floods that affected much of the northeastern United States. Below, the Holyoke Dam in Massachusetts, March 19, 1936. (South Hadley Public Library/sungazette.com)
White’s “Notes” also included an update on the “aesthetic restlessness” at Rockefeller Center, where the statues Youth and Maiden were removed from the Paul Manship-designed Prometheus fountain. The artist decided the two bronze figures did not fit well in the fountain, so they were moved to the roof garden of the Palazzo d’Italia.
EXILED…Paul Manship’s two gilded figures, Youth and Maiden, representing mankind receiving the fire, originally flanked Prometheus (top photo). In 1936 they were moved to the roof garden of the Palazzo d’Italia, but were returned to the Plaza in the 1980s. Pictured below, the six-foot statues were again moved in 2001 to the top of the Plaza staircase between the Channel Gardens and the Sunken Plaza.(mcny.org/Elisa.rolle/photo-opsblogspot.com)
* * *
Pyramid Scheme
“The Talk of the Town” commented on some unusual research conducted by Dr. A.E. Strath-Gordon, in which he used measurements from the Great Pyramid to predict the end of the Depression. Excerpts:
JUST READ THE STONES…Dr. A.E. Strath-Gordon (1873–1952) was a spiritualist, researcher, author, and lecturer on the occult and paranormal subjects. (strathgordon.wordpress.com)
* * *
Deeper South
James Thurber had some fun with novels about the Deep South that sought to employ authentic dialogue—but not as successfully as novelist Erskine Caldwell. These excerpts are the first and last paragraphs from the piece.
CRITICALLY ACCLAIMED…Erskine Caldwell’s writings about poverty and racism in his native South included novels such as Tobacco Road (1932) and God’s Little Acre (1933). Unlike Thurber’s parody, Caldwell’s writing style has been described as spare, direct and unadorned. (Wikipedia/etsy.com)
* * *
An Introduction
I didn’t know much about the novelist Leane Zugsmith until I read her short story in the March 28, 1936 edition of The New Yorker. During the 1930s she was prominent among writers who focused on the struggles of the working class during the Great Depression. “Mr. Milliner” was the eighth short story she published in the magazine, out of a total of fifteen from 1934 to 1949. Here are the opening lines:
FED UP…Writer Leane Zugsmith(1903–1969) focused on the shortcomings of capitalism in her novels and short stories, including her 1936 novel A Time to Remember, which depicted a department store strike and the rise of white-collar unions. She published fifteen short stories in The New Yorker from 1934 to 1949. (bolerium.com)
* * *
Over There
In her latest dispatch from Paris, Janet Flanner noted the growing anxiety among Parisians over Germany’s arms buildup and its re-occupation of the Rhineland.
HAIRY HEADLINES…Janet Flanner noted the anxious crowds around newspaper kiosks (unlike the quiet image above) and the boos being issued by the market women in the Halles (at passing soldiers) as war with Germany was being seen as inevitable. (tresors-de-paris.com/mattbarrett-travel.com)
* * *
At the Movies
Lillian Hellman’s drama The Children’s Hour premiered on Broadway on Nov. 24, 1934, and ran for 691 performances—but bringing it to the screen in the era of the Motion Picture Production Code (aka Hays Code) proved a bit tricky, according to film critic John Mosher. Hellman’s play centered on a schoolgirl’s false accusation of lesbianism against two of her teachers, or as Mosher put it rather delicately, “a friendship of two young women…characterized by such emotional undercurrents as are not held seemly for screen exposition.”
Hellman rewrote the play to conform to the Code, removing any mention of lesbianism and changing the dramatic focus to a schoolteacher accused of having sex with another’s fiance. It appeared in 1936 under the title These Three.
Mosher wished the film could have included Florence McGee, who portrayed the conniving student protagonist Mary Tilford in the original play. The part in These Three went instead to Bonita Granville, who at age fourteen earned an Academy Award nomination for her performance as Mary Tilford.
TWO TAKES…Florence McGee (pictured at right, seated center) portrayed the conniving student protagonist Mary Tilford in the Broadway production of The Children’s Hour. The part of Mary Tilford in the re-written film version of the play, These Three, went to Bonita Granville (left), who at age fourteen earned an Academy Award nomination for her performance. (oscarchamps.com/Wikipedia)THREE TOTALLY STRAIGHT PEOPLE…Joel McCrea, Merle Oberon and Miriam Hopkins starred in These Three, a cinematic rewrite of Lillian Hellman’s play The Children’s Hour. (quadcinema.com)
Mosher also reviewed Petticoat Fever, a “trifle” starring Myrna Loy and Robert Montgomery.
BABY ITS COLD OUTSIDE…Myrna Loy and Robert Montgomery in Petticoat Fever. Montgomery was the father of Elizabeth Montgomery, best known for her portrayal of Samantha Stephens on the TV sitcom Bewitched. (IMDb.com)
* * *
From Our Advertisers
The inside front cover advertisement belonged to the “House of Schenley,” which emphasized the purity of Kentucky’s “limestone waters”…
…the makers of Packard automobiles also appealed to bucolic sensibilities with this homespun image…
…the Easter Parade has been a New York tradition since the 1870s, when New York’s elite would walk down Fifth Avenue to show off the latest European fashions…the event was largely centered around churches like St. Patrick’s, hence the ad from its neighbor across the street, Rockefeller Center…today the event is called the Easter Parade and Bonnet Festival, a more inclusive event featuring eccentric, handcrafted bonnets…
…Lux Soap Flakes were featured in big, celebrity-filled ads in mid-century America, soap being one product (like whiskey and cigarettes) that proved to be mostly Depression-proof…
…a twelve-cylinder engine was usually a feature of top-of-the-line luxury automobiles, but the folks at Lincoln put one into their medium-priced Zephyr…the car succeeded in reigniting sales at Lincoln dealerships during the Depression…
…beginning in the late nineteenth century cigarette companies included coupons that could be redeemed for items ranging from cocktail sets to silk stockings (per this ad)…Brown & Williamson, the makers of Raleigh and Kool cigarettes, featured coupons on the back of every pack, and smokers could write the company for a free premium catalog…
…this Raleigh catalog from the early 1950s even featured toys…250 coupons could get you a “Teddy bear with plastic nose”…so keep on puffing…
…Luckies went with the glamour of flying, an experience only the well-heeled could afford…
…on to our cartoonists, we have Richard Taylor…
…and Barbara Shermund welcoming us into the issue…
…and a this nice spot from Christina Malman…
…Al Frueh gave us his interpretation of Saint Joan…
…W.P. Trent explored the deep seas…
…Helen Hokinson revealed a secret…
…Gluyas Williams was still examining club life…
…William Steig went for a haircut (across two pages)…
…Leonard Dove received some junk mail…
…George Price uncovered a spy…
…Garrett Price assessed the price of fame…
…William Crawford Galbraith continued to explore the world of sugar daddies and chlorines…
Above: Nightlife correspondent Lois Long checked out the latest clubs as well as old-time favorites in her column "Tables for Two." From left, advertisement for Restaurant Larue; Josephine Baker in 1937; and the entrance to Monte Proser's Beachcomber, an early iteration of the tiki bar that would become ubiquitous in midcentury America. (eBay.com/Wikipedia/mytiki.life)
Part three of Janet Flanner’s profile of Adolf Hitler can be found below, but it’s time to lead with something more pleasant, namely Manhattan nightlife through the eyes of Lois Long.
March 14, 1936 cover by Rea Irvin.
In her “Tables for Two” column headlined “Nostalgic Notes,” Long checked out the new Chez Josephine Baker, the garden-like delights of Restauarnt Larue, and the French-themed Le Coq Rouge.
NEW NIGHTLIFE…Clockwise from top left, ad for Restaurant Larue; 1930s postcard showing interior of Larue; Josephine Baker, proprietor of Chez Josephine Baker; ad for Le Coq Rouge; interior of Le Coq Rouge, 1930s. (eBay/Wikipedia)
Long also noted the Beachcomber Bar, which originated in the basement of an old church, and actor Dan Healy’sBroadway Room.
MAN ABOUT TOWN…Dan Healy was a well-known master of ceremonies in the Manhattan nightlife scene. He married the famed “boop-boop-a-doop” singer (and possible Betty Boop inspiration) Helen Kane in 1939—they later opened a New York restaurant together called Healy’s Grill. (whosdatedwho.com/Facebook)
* * *
Bummed Out
E.B. White (in “Notes and Comment”) referred to confessional essays published in Esquire magazine by F. Scott Fitzgerald that frankly described his struggles with alcoholism and the decline of his literary reputation. The confessional tone of the essays (three in all, published in February, March and April 1936) proved controversial at the time.
In his first essay, “The Crack-Up,” Fitzgerald famously observed that “the test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.”
A CRY FOR HELP?…At left, F. Scott Fitzgerald in the 1930s (top), and, apparently during happier days (below, with wife Zelda); at right, the opening page of “The Crack-Up.” (esquire.com/pbs.org)
* * *
Say What?
New Yorker writers rarely missed an opportunity to poke fun of Time magazine’s unique ways with the English language. E.B. White again, in an excerpt:
TIMEWORDS…The March 16, 1936 issue of Time, and E.B. White. (time.com/imdb.com)
* * *
Dying to Know
“The Talk of the Town” made brief mention of a rumor regarding Woolworth heiress Barbara Hutton’s health. Reports of her demise were premature; she died in 1979.
HANGING IN THERE…Barbara Hutton with husband no. 2, Count Kurt von Haugwitz-Reventlow, circa 1936. Hutton married seven times, including a brief marriage to actor Cary Grant, who was husband no. 3. (whosdatedwho.com)
* * *
Part Three
Janet Flanner completed her three-part profile of Adolf Hitler by looking into the man’s mind, if that was even possible.
OBEDIENT MASSES…Nazi dictator Adolf Hitler addresses soldiers at a rally in Dortmund, Germany, 1933. (encyclopedia.ushmm.org)
Flanner also noted the Führer’s early days as an unsuccessful painter, and an odd wedding gift to his buddy Hermann Göring:
GOOSED…Top, Adolf Hitler presented a specially painted copy of Correggio’s Leda with the Swan as a wedding gift to Hermann Göring and actress Emmy Sonnemann on April 10, 1935; below, Hitler painted this watercolor during his pre-WWI time in Munich, from May 1913 to August 1914. (Wikipedia)
* * *
China Syndrome
Supporting herself as a writer for The New Yorker, Emily Hahn’s years in Shanghai, China (1935 to 1941) were tumultuous. Living in the city’s red light district, she became romantically involved with the Chinese poet and publisher Shao Xunmei (aka Sinmay Zau) and became addicted to opium. In this excerpted short essay, Hahn described her literary encounters with Shao Xunmei (here referred to as “Pan Heh-ven”) and a passel of translators.
ENOUGH OF THAT…Emily Hahn became romantically involved with the Chinese poet and publisher Shao Xunmei (aka Sinmay Zau), but ultimately left him in order to break her opium addiction. (Wikipedia)
* * *
At the Movies
Critic John Mosher did his best to stay awake during the latest fare from Hollywood…
SPECIOUS SPECTACLE…Top, from left, Louise Fazenda, Paul Draper, Ruby Keeler, Dick Powell and Hugh Herbert in Colleen; below, Wendy Barrie and Gene Raymond in Love on a Bet. (cometoverhollywood.com/imdb.com)
Mosher also commented on a film he walked out on (The Farmer in the Dell), and considered the twentieth anniversary of Intolerance, a 1916 drama that had become a “cheap amusement.”
HO HUM…Critic John Mosher walked out of The Farmer in the Dell, mostly due to boredom—above, Frank Albertson, Jean Parker, Fred Stone and Esther Dale in the romcom The Farmer in the Dell; below, scene from D.W. Griffith’s epic silent film from 1916, Intolerance. (imdb.com/cinemafromthespectrum.com)
* * *
From Our Advertisers
The folks at Hormel once again claimed the inside front cover with this array of soups featured sideways, in full color…
…the illustrator of this Lord & Taylor advertisement hoped to superimpose a pair of shoes over a woman’s face, with less than convincing results…
…the makers of Packard automobiles sent a condescending message “To The Ladies,” promising not to “bore them” with talk of mechanical features…
…a sampling of one-column ads featured, from left, the renowned Russian Eagle cafe-bar at the Sherry-Netherland, the Modernage furniture store on East 33rd, and the Milwaukee Road railroad, which offered adventure at such places as a Montana dude ranch…
…the inside back cover featured this drawing of actress/dancer/singer June Knight by Abe Birnbaum…
…Birnbaum was a terrific artist, but his portrait of Knight was not terribly flattering…this is what she looked like in the 1930s…
June Knight (1913–1987) circa 1930s. (reddit.com)
…on to the cartoons, we kick off the issue with Canadian cartoonist Richard Taylor…
…and Taylor again, striking a pose…
…Arnold Hall contributed an example of floral marketing…
…Al Frueh contributed to “The Theatre” section…
…Jack Markow did some rubbernecking…
…Howard Baer welcomed a new tax deduction to the world…
…Perry Barlow drew up impressions of a field trip to the Hayden Planetarium…
…Barlow again…
…one of Helen Hokinson’s “girls” explained herself…
…Barbara Shermund interpreted modern dance…
…Alain sought some dish over tea with the vicar…
…and we close with James Thurber, and a penny for her thoughts…
Above: The 1936 Ziegfeld Follies premiered on Broadway at the Winter Garden Theatre on January 30, 1936 and closed on May 9, 1936 after 115 performances. (Hulton Archive)
Broadway impresario Florenz Ziegfeld Jr died in 1932, but his famous theatrical revue lived on for years with revivals including one in 1936 that Robert Benchley praised for being better than the originals.
February 8, 1936 cover by Helen Hokinson, marking the opening of the Westminster Kennel Club Dog Show at Madison Square Garden. According to Michael Maslin’s always enlightening Ink Spill, the first dog-themed New Yorker cover was Feb. 8, 1930, by Theodore Haupt (below).
Now on with the show. Brought back to life by Ziegfeld’s widow Billie Burke and theatre operators Lee and J. J. Shubert,The Ziegfeld Follies of 1936 was loaded with talent, with lyrics by Ira Gershwin, choreography by George Balanchine, and sets and costumes by Vincente Minnelli. What really brought people in was the star of the show, Fannie Brice, who was supported by cast members Bob Hope, Eve Arden, Josephine Baker, and the Nicholas Brothers, among others. Benchley wrote:
FANNIE AND THE REST…Clockwise, from top left: Bob Hope and Eve Arden performed the popular tune “I Can’t Get Started With You”; Hope with Fannie Brice in the sketch “Baby Snooks Goes Hollywood”; Josephine Baker premiered “The Conga” at the Follies, and Harriet Hoctor performed her “Night Flight.” (gershwin.com/uneicone-josephinebaker.webador.fr/libraryofcongress,org)
This ad for the 1936 Follies prominently featured Benchley’s endorsement:
(uneicone-josephinebaker.webador.fr)
Billie Burke (1884–1970) authorized Follies revivals with the Shuberts in 1934, 1936 and 1943, with the Shubert family producing a final revival in 1957. In 1936 MGM also filmed a Ziegfeld biopic, The Great Ziegfeld (which won two Academy Awards), casting William Powell as Ziegfeld and Myrna Loy as Burke. Burke wanted to play herself in the film, but at age 51 she was deemed too old for the part.
ZIEGFELD MAGIC…Florenz Ziegfeld’s widow Billie Burke kept the Follies going after her husband’s death in 1932. She is best known today for her portrayal of Glinda the Good Witch of the North in 1939’s The Wizard of Oz. (oscars.org/Wikipedia)
Fannie Brice (1891–1951) was the biggest star of the Follies and so dominated the show that when she became ill in May 1936 the production closed. Brice returned to the Winter Garden that September for 112 more performances.
Benchley also praised Call it a Day, a 1935 play by British writer Dodie Smith that ran for 194 performances at the Morosco Theatre. Benchley thought it was so good he saw it twice.
SPRING FEVER drove the action in Dodie Smith’s (right) hit comedy Call it a Day. The play chronicles a single spring day in the lives of the Hilton family, during which each member encounters unexpected romantic temptations and complications. Gladys Cooper, left, starred as Dorothy Hilton. The play was adapted to a Hollywood film in 1937. (vocal.media/Wikipedia)
* * *
At the Movies
We go from the stage to the screen, where John Mosher took in Rose Marie, a musical comedy based on a popular 1924 Broadway play. The film “repolished” the old play and used it as a framework for a series of duets between Jeanette MacDonald and Nelson Eddy.
MELODIOUS MOUNTIE…Lobby card for Rose Marie, a musical romcom about a singing Mountie and a world-renowned prima donna, joined in love by a haunting “Indian mating call.” (Wikipedia)
Mosher reviewed three other films that could have used some of Rose Marie’s cheer:
CHEERLESS FARE…Clockwise, from top: Gloria Stuart, Freddie Bartholomew, and Michael Whalen in Professional Soldier; James Stewart, Margaret Sullavan and Ray Milland in Next Time We Love; Helen Vinson and Conrad Veidt in King of the Damned. (Wikipedia/imdb.com/letterboxd.com/silversirens.co.uk)
* * *
Miscellany
I strive to keep these posts at a readable length, and (hopefully) lively and enjoyable to read, which means that I cannot include absolutely everything that appears in each issue. For example, there are a number of regular features from the sports world—ranging from major attractions like hockey and college football (no coverage yet of baseball—which for some reason Harold Ross hated—or basketball) to more niche pursuits, such as squash (below) or indoor polo. From time to time I will include these under “Miscellany” as a way to give readers a more complete picture, and to assuage my fear that I am leaving something important out. Here is a very brief snippet of a regular feature, “Court Games,” by staff writer Geoffrey T. Hellman.
RACKETEERS…At left, Beekman Pool of the Harvard Club was the 1936 singles champion of the Metropolitan Squash Racquets Association; at right, Edwin Bigelow of the U.S. Squash Racquets Association presents the National Trophy to Germain Glidden. To the far right is runner-up Andrew Ingraham, who looks a bit miffed about getting a plate rather than a trophy cup. (thecarycollection.com)
* * *
From Our Advertisers
Let’s start with the inside front cover…advertisements from Dorothy Gray salons were all about the restoration of youth in older women…apparently the treatments were so successful that “Mrs. M” was a bigger attraction at a Ritz-Carlton debutante party than her society-bound daughter…note the young gents at right checking out mom, and not the deb…
…opposite Dorothy Gray was this elegant appeal from Bergdorf Goodman…ads aimed at more refined tastes almost always featured these attenuated figures (whether they were people or luxury automobiles)…I guess I would hold onto something too with stilts like those…
…here’s a Steinway grand for less than a grand…$885 in 1936 is roughly equivalent to $20,000 or so today, but that’s still a bargain—Steinway grand pianos currently start at around $85,000…
…speaking of bargains, you could own “The Most Beautiful Thing on Wheels” (according to this ad) for a mere $615…
…and for an extra twenty-five bucks you could own a durable Dodge like the one endorsed by Roy Chapman Andrews (1884–1960), a globetrotting explorer who discovered fossilized dinosaur eggs in the Gobi Desert in the 1920s…
THE REAL INDY…Roy Chapman Andrews gained national fame as an explorer for New York’s American Museum of Natural History (AMNH). The discovery of a nest of complete dinosaur eggs in Mongolia in 1923 (above) provided the first proof that the critters hatched out of eggs. Named AMNH’s director in 1934, Andrews is thought to be an inspiration for the film hero Indiana Jones. (amnh.org/roychapmanandrewssociety.org)
…the folks at Chrysler were doing everything they could to get people interested in buying their Airflows—despite its technological advances, the car’s streamlined design (toned down in later models) was just too radical for mass market tastes…note how the ad draws attention to the work of “Artist Floyd Davis”…
…here’s a photo of Floyd Davis…
CHEERS…Illustrator Floyd Davis (1896–1966) poses in an ad for Lord Calvert whiskey, 1946. In 1943 Life magazine called him the “#1 Illustrator in America.” (Wikipedia)
…the Fisher company, makers of car bodies for General Motors, liked to emphasize the safety of their “Turret Top,” although it didn’t seem to occur to anyone that a child dangling from a car window was problematic…
…actress Lupe Vélez made the unlikely claim that flying on a 1930s airliner was “as comfortable as a private yacht”…
…ads for White Rock were among the more colorful found in the early New Yorker…
…on the back cover, Liggett & Myers tobacco company shifted gears from elegant to homespun with an ad that emphasized the high quality of Turkish leaf tobacco…
…the folks at Coty hired two New Yorker contributors, poet Arthur Guiterman and illustrator Constantin Alajalov, to promote their line of lipsticks…
…which brings us to the cartoonists, beginning with Al Frueh…
…Richard Taylor opened things up in “Goings On”…
…and George Price added this bit of action to the calendar section…
…Abe Birnbaum contributed this delightful spot drawing…
…the Westminster dog show was the talk of the town, and at Grand Central, per Perry Barlow…
…Robert Day had a fight on his hands…
…Helen Hokinson’s “girls” were out to snub the sanitation department…
…Rea Irvin drew up the literal downfall of one business…
…Eli Garson had us seeing spots…
…Charles Addams found the Pied Piper in a Salvation Army band…
…Alan Dunn gave new meaning to “taking a detour”…
…Barbara Shermund illustrated one of the perils of cocktail parties…
…and we close with Peter Arno, and the sinister world of taxi dancers…
Above: Beginning in 1934, the President’s Birthday Balls became annual fundraisers for polio research. The Waldorf-Astoria's 1936 event (left) featured dance bands, celebrities, and formal dress. At right, a 1934 "Toga Party" birthday with FDR's Cuff Link Gang, Washington D.C. (fdrlibrary.org)
President Franklin D. Roosevelt’s birthday was a cause for annual celebration throughout the country, where cities and towns both large and small used the occasion to raise money for polio research.
February 1, 1936 cover by Roger Duvoisin.
The Jan. 30, 1936 President’s Birthday Ball marked FDR’s 54th year, featuring celebrities, dances, and a national radio address. The Waldorf-Astoria hosted an event, as did the Central Park Casino, where E.B. White found the one-hundred-dollar price tag and the dress code a bit too rich for his tastes, but not too rich for Lucy Cotton Thomas Magraw, a Manhattan social climber who represented the “Spirit of Golden Prosperity” at the Casino event.
LIKE MOTHS TO FLAME…At left, debutantes mark FDR’s birthday fundraiser at the Waldorf-Astoria in the 1930s; at right, Lucy Cotton Thomas Magraw (1891–1948) was a chorus girl from Houston who appeared in several silent films, but was best known as a Manhattan social climber and for her marriages to a series of prominent men. (wwd.com/davidkfrasier.com)
FDR himself was diagnosed with polio in 1921, which left him paralyzed from the waist down. To counter the effects of the disease, Roosevelt explored the potential benefits of hydrotherapy, establishing a rehabilitation center at Warm Springs, Georgia. Proceeds from the charity balls went to Warm Springs until Roosevelt founded the National Foundation for Infantile Paralysis in 1938. Funds raised by the foundation supported the development of a vaccine by the 1950s.
A NIGHT OF MERRIMENT…Celebrations in CCC camps in honor of FDR’s birthday became annual events, such as the one at left (illustrated by Marshall Davis) that depicted various happenings at the 1936 President’s Birthday Dance in Biloxi, Mississippi; at right, actress Jean Harlow cutting FDR’s birthday cake at the Eastbay Birthday Ball in Oakland, CA, in 1934. (newdealstories.com/facebook.com)
“The Talk of the Town” noted the role of Carl M. Byoir, a pioneering publicist, in creating the buzz around the yearly birthday balls.
CAN YOU SPARE A DIME?…Clockwise, from top left, Carl Byoir created and organized one of the world’s largest public relations firms in 1930, and was a force behind making the FDR Birthday Balls a major national event; Eleanor Roosevelt cuts the cake at a Birthday Ball, Washington, D.C., Jan. 30, 1936; Margaret Lehand, personal secretary to President Roosevelt, holds up one of the 30,000 dimes received on the morning of Jan. 28, 1938 for FDR’s National Foundation for Infantile Paralysis, which would later become the March of Dimes. (Wikipedia)COIN FOR A CAUSE…As we saw in the previous post, it was comedian Eddie Cantor who coined the phrase “March of Dimes” for the annual fundraiser for polio research. The phrase later became the official name of the National Foundation for Infantile Paralysis. (Facebook)
The Roosevelt Dime went into circulation in 1946, commemorating FDR’s role in inspiring the March of Dimes.
* * *
Rap on Scrap
Poet and author Phyllis McGinley apparently had her fill of social occasions that included interminable, tedious viewings of the hosts’ scrapbooks, photo albums, and various tchotchkes.
SPARE ME YOUR VACATION SLIDES…Phyllis McKinley would have hated Facebook. (Wikipedia)
* * *
Wise Guy
Henry F. Pringle published the first part of a three-part profile on Elihu Root, making much of the fact that Root (1845–1937) was still kicking at ninety after a lifetime of public service including two stints as Secretary of War and serving as Secretary of State under President Theodore Roosevelt. Unofficially, he advised a number of presidents and other leaders on foreign and domestic issues, giving him the imprimatur of a political “wise man.” A brief excerpt (with caricature by William Cotton):
WAR BUDDIES…U.S. Secretary of War Elihu Root (right) and his successor, William Howard Taft, c. 1904. Taft was elected U.S. President in 1908, and in 1912 Root would receive the Nobel Peace Prize. (Wikipedia)
* * *
Devastating Irony
According to critic Robert Benchley, the adaptation of Edith Wharton’s novel Ethan Frome to the stage required a precise hand, and apparently director Max Gordon delivered when it opened at the National Theatre. Excerpt:
EDITH WHARTON WOULD HAVE BEEN PROUD, according to Robert Benchley, of the stage adaptation of Ethan Frome. The cast, from left, included Pauline Lord, Raymond Massey, and Ruth Gordon. Benchley would have been well acquainted with Gordon, who was a familiar face at the Algonquin Round Table. (Facebook)
Benchley praised the performances of the principal actors Pauline Lord, Raymond Massey, and Ruth Gordon.
IN FINE FORM…Pauline Lord, Raymond Massey, and Ruth Gordon in a publicity still for Ethan Frome. (witness2fashion.com)
* * *
At the Movies
We take to the air with Howard Hawks’ Ceiling Zero, which featured an odd mix of screwball dialogue and nerve-wracking flight scenes. Critic John Mosher found the film to be well done, even though most of its action took place on the ground.
GROUNDED…Shot a shoestring budget, Warner Brothers’ Ceiling Zero, directed by Howard Hawks, staged most of the action at an airline’s headquarters rather than up in the air. From left are Pat O’Brien, James Cagney, and June Travis. (Harvard Film Archive)
Mosher was also happy to welcome Myrna Loy back to the silver screen in the “agreeable” Whipsaw.
HUSTLE AND BUSTLE…Myrna Loy and Spencer Tracy starred in action-packed crime drama Whipsaw. (Letterboxd.com)
Mosher was at a loss to explain the popularity of comedian Joe Penner, whose presence in the film Collegiate inspired impatient “mobs” to crash the windows and doors of the Paramount Theatre.
INCONSEQUENTIAL was the word John Mosher used to describe Collegiate. Clockwise, from top left, Frances Langford and Jack Oakie in a scene from Collegiate—Oakie played a man who inherits an all-girls school from his aunt; Betty Grable with Joe Penner; Grable shows off her school spirit and her famous legs in a publicity photo. (rottentomatoes.com/imdb.com)
About Joe Penner (1904–1941): Broadcast historian Elizabeth McLeod sums up Penner’s popularity as “the ultimate Depression-era zany.” Mostly forgotten today, Penner was a national craze in the mid-1930s. “There is no deep social meaning in his comedy, no shades of subtlety,” writes McLeod, “just utter slapstick foolishness, delivered in an endearingly simpering style that’s the closest thing the 1930s had to Pee-wee Herman.”
WANNA BUY A DUCK? was Joe Penner’s catchphrase. Born József Pintér in what is now Serbia, he is shown here with his ubiquitous duck, Goo Goo. According to historian Elizabeth McLeod, Penner was doomed to an early decline by the sheer repetitiveness of his format. He died in his sleep, of a heart attack, at age 36. (imdb.com)
* * *
Something Completely Different
We go from Joe Penner to George Santayana, who finished the six-hundred-page The Last Puritan after laboring on the novel for fifteen years. A brief excerpt from a Clifton Fadiman review:
WHEN WRITERS MADE THE COVER…George Santayana on the cover of Time, Feb. 3, 1936. (Time.com)
* * *
From Our Advertisers
The folks at Hormel continued their ad series pairing Hormel French Style onion soup with notable historic figures…apparently Mary, Queen of Scots was honored with some onion soup when she married the Dauphin in 1558…nearly three decades later she would lose her head under the reign of Elizabeth I…
…the opening spread of the magazine sometimes offered odd juxtapositions…
…and what was this obsession with peas?…last week (and previous weeks) the makers of Green Giant canned foods featured a “Major” obsessed with fresh peas…
…in this issue, the folks at Birds Eye presented frozen peas as a fresher alternative to canned…the ad featured their own version of a “Major,” here sharing the wonderful news about frozen peas with his cronies…
…Capitol Theatre predicted that their latest feature, Rose Marie, would be even better than Naughty Marietta…
…and apparently it was…
WHEN I’M CALLING YOOOOUUUU…The Capitol Theatre’s prediction came true—Rose Marie was a big hit, as was the duet “Indian Love Call” (it remained a signature song for both actors); at left, Nelson Eddy and Jeanette MacDonald in Rose Marie; at right, Eddy and MacDonald in 1935’s Naughty Marietta. “America’s Singing Sweethearts” made eight films together. (MGM)
…only forty hours to paradise, claimed this ad on the inside back cover…
…and on the back cover, readers were greeted by a smug, almost withering look—a fashionable woman striking a pose, one that was doubtless imitated by many in the smart set who would soon realize they were hopelessly addicted to nicotine…
…on to our cartoonists, we begin with Al Frueh and his topless tribute to George White’sScandals…
…Gregory d’Alessio drew up this trio—endomorph, mesomorph, ectomorph—for the opening pages…
…here’s a spot by Robert Day, dreaming of warmer climes…
…we join Charles Addams at the Louvre…
…and on a desert island…
…a rather strange entry by Alice Harvey, with the longest caption I’ve come across so far…
…we join William Steig’s “Small Fry” during a school day, beginning on page 24…
…and continuing onto page 25…
…here is how it originally appeared…
…In 1935, Saks Fifth Avenue installed an indoor ski slope on the men’s floor of its New York City flagship store, here illustrated by Perry Barlow…
IT WAS A THING…Ski slope inside Saks Fifth Avenue, New York, 1935. (CNN.com)
…department stores such as Macy’s often featured model homes in their household departments…Alan Dunn added a bit of color, or rather, soot, to this one…
…Helen Hokinson looked for answers at a book shop…
and Hokinson again, doing a bit of home decorating…
…it appears Morton was displaying a copy of Constantin Brancusi’s Princess X…
(sheldonartmuseum.org)
…Barbara Shermund engaged in some light banter at a cocktail party…
…and we close with a surprise visit from William Crawford Galbraith…
