June 2015 – A New Yorker State of Mind

The Maddest Week

Screenshot 2015-06-26 15.03.49 — Sept. 26 cover by Rea Irvin.

“The maddest week any of us remembers in the theatre,” observed “The Talk of the Town” for Sept. 26, 1925, as The Green Hat (the play based on Michael Arlen’s popular novel) was creating a riotous rush for tickets on The Great White Way.

Talk described The Green Hat as “a play so eagerly sought after that even in a week providing 12 openings, speculators were offering five hundred dollars for twenty tickets” ($500 then is roughly equivalent to $6,800 today).

It was noted that despite the openings of such plays as The Vortex and No, No Nanette, The Green Hat was consuming most of the attention, with the opening attracting “every bigwig of Broadway” including Irving Berlin.

RV-AA996_ARLEN_DV_20101210165837 — Michael Arlen in 1925 (Wall Street Journal)

One notable guest, however, did not arrive until after the second act: Michael Arlen himself. It was said that Arlen had never seen a complete performance of his play, due to “nervousness.”

Perhaps there was a good reason for his butterflies.

Later in the “Critique” section, Herman J. Mankiewicz (H.J.M.) pronounced The Green Hat as “unreal and consequently uninteresting…a grand sentimental debauch for the romantically inclined. It has no place at all in the discussion of the Higher Theatre…”

Mankiewicz observed that the acting itself was passable, with Katherine Cornell delivering an “excellent, though scarcely ideal portrayal of Iris March,” but she was “showing the strains of playing a role that has no more grasp on life than a little boy’s daydream that the Giants will, after all, snatch the pennant from Pittsburgh.”

A publicity photo from the play:

tumblr_lzh0jmptsi1qg8r34o1_1280 — Broadway newcomer Leslie Howard embraces Katherine Cornell in this publicity photo from *The Green Hat.* (inafferrabileleslie)

And Ralph Barton’s unique take on the whole thing:

Mankiewicz also reviewed the play, Arms and the Man, but his focus was not the play but rather an annoying patron in seat T-112:

Although the Scopes Trial was long over, The New Yorker still found opportunities to take potshots at the backwardness and Babbittry of folks in the hinterlands:

Talk also continued to help its readers with regular updates on the bootleg liquor trade:

An article titled “Mid-Town” celebrated the 100^th anniversary of 42^nd Street. Henry Collins Brown wrote that 100 years had changed the street “from a dusty country lane to a self-contained metropolis. The brownstone of its middle age has given way to granite and marble. It has seen a railroad dynasty rise and has written its epitaph on a narrow, short avenue.”

A 42nd Street landmark: Grand Central Station in the 1920s (wirednewyork)

Then Brown concluded with these prescient thoughts:

An illustrated tribute (by Rea Irvin) to 42nd Street appeared in the “Talk” section:

In “Profiles,” Jo Swerling looked at the life of comedian Louis Josephs, known to all as Joe Frisco, a mainstay on the vaudeville circuit in the 1920s and 1930s.

Swerling wrote admiringly that Frisco—who was from Dubuque, Iowa, of all places—was “the comedian’s comic.”

7915_125375025410 — Joe Frisco (findagrave.com)

Considered one of the fastest wits in the history of comedy, Frisco was a famous stutterer but could recite his scripted dialogue unimpaired. According to Wikipedia, he was first known for his popular jazz dance act–called by some the “Jewish Charleston”– which was a choreographed series of shuffles, camel walks and turns. He usually danced in a derby hat with a king-sized cigar in his mouth, often performing in front of beautiful women “smoking” prop cigars.

His most famous line was uttered while in a New York hotel. A clerk learned that Frisco had a guest in a room that was only reserved for one occupant, so he called up to the room and said, “Mr. Frisco, we understand you have a young lady in your room.” Frisco replied, “T-t-t-then send up another G-g-gideon B-b-bible, please.”

With vaudeville in decline, in the 1940s Frisco moved to Hollywood and appeared in several low-budget movies. A compulsive gambler who was constantly in debt, he died penniless in Los Angeles in 1958.

In “Motion Pictures,” Harold Lloyd’s “college comedy,” The Freshman, which Theodore Shane wrote was filled with “glorious laughter.” Shane also noted that another Rin Tin Tin picture was appearing at Warner’s Theatre (Below the Line), and “as usual our hound hero is enlisted on the side of virtue.”

FOLLIES OF YOUTH…Harold Lloyd and Jobyna Ralston in The Freshman. (avclub.com)

An interesting ad near the back of the magazine (and the book reviews) offered readers an opportunity to sample a new, unnamed work by James Joyce:

What this ad described was an avant-garde work by Joyce that would appear in serialized form until it was finally published in its entirety in 1939 as Finnegans Wake.

In other book-related matters, this illustration by Herb Roth appeared in the pages of the “Critique” section:

Anne Margaret Daniel wrote about this “Suggested Bookplate” in her May 1, 2013 blog for the Huffington Post, and made this observation:

“Be Your Age” shows how fully the magazine at the pulse of the Jazz Age registered both Fitzgerald’s personification of the decade, in many readers’ eyes, as well as the dangers he had foretold in The Beautiful and Damned, and again in Gatsby of decadence and of the coming Crash. It’s a very double-edged image of festivity and fatality, just like so many of the images of people at parties that end in disasters in Fitzgerald’s best-known, and best-loved, novel.

Charles Baskerville (Top Hat) continued to report from the City of Lights in his “Paris Letter,” mainly focusing on the doings of American tourists. No offense to the urbane and talented Baskerville (also a great illustrator), but I am looking forward to Janet Flanner’s (a.k.a. Genêt) take on Paris in future issues (Does anyone out there know if she wrote the unsigned “Paris Letter” in the Sept. 5 issue?).

The issue featured a rather faded-looking movie ad for the back cover:

And a still from the film on which the drawing is no doubt based:

greta-nissen-the-wanderer-1925-sad-hill-archive — Tyrone Power Sr. and Greta Nissen in *The Wanderer* (1925) (Sad Hill Archive)

Next Time: Lois Long’s Fifth Avenue…

Amateur Beauty

Screenshot 2015-06-24 16.52.50 — Cover for Sept. 19 by Max Ree.

It was a busy week for the Sept. 19 issue of The New Yorker. “The Talk of the Town” reported that ‘amateur beauties” at the Atlantic City Beauty Pageant (known today as the Miss America Pageant) were “protesting against the presence of professional sisters in the contest.” Talk then posed this question:

“Is beauty, one wondered, ever amateur? Is it not the most professional of all professional matters? To a man it would seem so. But women may know better. And if there is a distinction—if we are to have amateur and professional beauties—why should not the Atlantic City promoters take a leaf from golf’s book and hold an open championship, wherein the two classes may meet?

Talk concluded:

The winner of last year’s beauty contest, Miss Ruth Malcomson, tells how she won it in a recent issue of Liberty; and from these writings we leap hastily to the conclusion that the very beautiful are also very very simple.

Miss America 1924 - Ruth Malcomson (1) — Ruth Malcomson, Miss America 1924. (Vintage Everyday)

“Talk” was right about Ruth Malcomson, who was just 18 when she won the title. A native of Philadelphia, she defeated 85 fellow contestants including incumbent Mary Campbell, who was seeking her third consecutive crown. At the time the contest was only in its fourth year, and the winner was called “The Golden Mermaid.”

Miss America 1924 - Ruth Malcomson (3) — Malcomson crowned “The Golden Mermaid,” Miss America 1924

Malcomson was among the critics of the “professional” contestants. According to her obituary in the Philadelphia Inquirer (May 28, 1988) Malcomson stated in 1925 that “The pageant now has become nothing but a commercial proposition to exploit the beauties who make their living from their good looks. What chance has an ordinary girl, untrained, to win a contest in which girls who have been trained to make the most of their beauty are competing?”

miss-america-e1410754333210 — Ninety-one years later…Miss New York Kira Kazantsev crowned Miss America 2015. (The Blaze)

In her Liberty Magazine interview, she also blasted women’s groups for berating her involvement in the competition.

Malcomson hinted that the women’s groups were exploiting her, not the pageant (yes, there is nothing new under the sun…).

True to her word, Malcomson married an unassuming Carl Schaubel in 1931 and returned to a quiet, simple life in suburban Philadelphia.

Miss America 1924 - Ruth Malcomson (5) — Standing next to the Rickenbacker car she won as Miss America in 1924, Ruth Malcomson playfully spars with World Heavyweight Champion boxer Jack Dempsey. (Vintage Everyday)

In other “Talk” items, the “No Smoking” rule at the public library was challenged, and arguments were made for special smoking rooms that could be reserved for writers. The column also offered comment on the growing popularity of tennis as a professional spectator sport, rather than merely a side activity for a society weekend:

“Profiles” turned its attention to bodybuilder and publisher Bernarr McFadden (featured in an earlier post in this blog). McFadden was always at the cutting-edge of scandal, whether for the nearly nude photos featured in his Physical Culture Magazine, or for the celebrity scandal and sensational crime reported in his Evening Graphic.

In his essay “Murder As Bad Art,” Waldo Frank pondered America’s high homicide rate, and suggested that murder is an expedient means toward an end for the impatient American. An excerpt, with artwork by Helen Hokinson:

In “Books,” Harry Este Dounce offered a lengthy, thoughtful and positive review of Willa Cather’s latest novel, The Professor’s House (my favorite by Cather), and likened its tone to an Ibsen play. Cather would continue to receive praise from New Yorker critics throughout the remainder of her career.

In “Sports Of The Week” John Tunis offered extensive coverage of the Davis Cup matches, and noted that American star Bill Tilden was hurt and was “far from the Tilden of old.” There were rumors that Tilden was determined to throw his match with French tennis champion Jean Borotra. Tunis wrote that he had his suspicions, but offered that perhaps Tilden was playing carelessly as he had done before “with other less celebrated opponents.”

And Lois Long offered her frank opinions on two New York hotspots, the 45^th Street Yacht Club and the Owl Club at 125 East 45^th:

new-york-city-yacht-club-jeffrey-erb1 — The Yacht Club building today (erbology.com)

And another ad courtesy of Raoul Fleischmann, with testimonials from a man and two women who credit Fleischmann yeast with curing them of boils, constipation and “bilous” attacks:

Well, at least advertising revenue is up, but this ad seems out of place in a magazine like The New Yorker:

Culkin was a Tammany Hall politician who would serve as county sheriff from 1926 to 1929. He was later indicted for embezzling interest money from the sheriff’s office, part of the whole mess that brought down Mayor Jimmy Walker (we will explore that later, I am sure).

Now, for a couple of cartoons by I. Klein and Johann Bull, featured on facing pages, that illustrate two very different aspects of New York life in the 1920s:

Next time: Fall fashions!

Lighter Than Air

The New Yorker was launched as a sophisticated, funny, urbane weekly, so it’s always interesting to see how the magazine will respond to a national tragedy.

Screenshot 2015-06-19 15.47.00 — Sept. 12, 1925 cover by Rea Irvin, depicting plutocrats on a Merry-Go-Round.

For example, the Sept. 12, 1925 “Talk of the Town” featured a brief item titled “Zachary Lansdowne.” It opens with a paragraph describing the lieutenant commander’s demeanor and character:

Then it becomes apparent that this is a eulogy of sorts, since Lansdowne was the pilot of the American dirigible S.S. Shenandoah:

Built in 1922, the S.S. Shenandoah was the first of four U.S. Navy airships. On Sept. 2, 1925, it departed on a promotional flight that would include flyovers of 40 cities and visits to state fairs. While passing through thunderstorms over Ohio on the morning of September 3, the Shenandoah was caught in a violent updraft that carried it beyond the pressure limits of its helium gas bags. It was torn apart in the turbulence and crashed in several pieces. Fourteen of Shenandoah‍ ’ s crew, including Commander Lansdowne, were killed. Amazingly, there were 29 survivors who succeeded in riding three sections of the airship to earth.

USS_Shenandoah_Wrack — Wreck of the *Shenandoah*. The front section rests in a field near Caldwell, Ohio. (Wikipedia)

After a lean summer, advertising in The New Yorker picked up dramatically, with the opening spread for the Sept. 12 issue featuring full-page ads by The Roosevelt Hotel and the French fashion house Paul Poiret:

This infusion of advertising was largely the result of a big promotional push orchestrated by John Hanrahan, considered one of the most gifted writers of publisher promotions. The magazine’s major (and really only) investor, Raoul Fleischmann, brought Hanrahan on board to address the magazine’s dearth of advertising, a move that was much to the dislike of the acerbic Harold Ross.

The trials of starting a new magazine were not lost on Ross, as was evidenced in this Newsbreak on page 13:

But Ross knew that the ad push helped the bottom line, and he did his part to draw new talent to the magazine and improve its overall quality.

Screenshot 2015-06-24 16.12.10 — Ingersoll in the 1940s (baseball-fever.com)

New talent included Ralph Ingersoll, who joined the magazine as managing editor in the summer of 1925. Ingersoll went to work giving the magazine a “voice,” especially in the rather weak and unfocused “Talk of the Town” section.

After suffering Ross-induced burnout in 1930, Ingersoll would go on to serve as a managing editor of Time-Life Publications, and would later found the short-lived, left-wing daily newspaper, PM.

That summer Ross also brought on Katharine Angell (later Katharine White) as a part-time reader of manuscripts, but almost immediately she became a full-time employee and was soon involved in every aspect of the magazine.

220px-Katharine_Sergeant_Angell_White — Katherine Angell (Wikipedia)

She is often credited with the magazine’s maturity and its sophisticated taste and style. It was through Angell that Ross would meet and hire both E.B. White (who would later marry Angell) and James Thurber.

In the “Profiles’ Section, Murdock Pemberton took a look at the challenges facing Richard Bach in his attempts to promote the arts to business-minded New Yorkers. Bach was an “Associate in Industrial Arts” at the Metropolitan Museum of Art. Today, merchandise based on art museum collections is a ubiquitous practice, but in 1925 Bach’s job was viewed as somewhat distasteful:

Morris Markey (“In The News”) tried to make sense of the continued enforcement of Prohibition, and seemed to conclude that it originated in Puritan resentment in the Midwest, and would continue to be enforced according to regional customs and strictures:

And true to form, New Yorker film critic Theodore Shane panned a movie that today is considered a classic of the silent era:

PhantomOp — UM, AWKWARD…Theodore Shane called *Phantom of the Opera* “Grand Guignol in imitation of Poe with a generous smear of Laemmle hokum”…in this scene, Erik, The Phantom (Lon Chaney) woos Christine Daaé (Mary Philbin) (Wikipedia)

With this issue Lois Long retired “When Nights Are Bold” (a column on local nightlife she inherited from Charles Baskerville) and introduced us to a renamed column, “Tables For Two.” She opened with a description of a police raid on a on old barroom where she had been apparently enjoying a nice beefsteak. She then abandoned the “slums” for the Plaza Hotel, where she spied none other than Charlie Chaplin and Adolph Menjou:

Ads return to the back cover, an indication that things are picking up:

The poster above was created by American illustrator Rose O’Neill, who is best known as the creator of the popular Kewpie comic characters in 1909. The wildly popular Kewpies were later produced as dolls, and became one of the first mass-marketed toys in America. Raised in rural Nebraska, O’Neill was active in the women’s suffrage movement and at one point was the highest-paid female illustrator in the world.

Screenshot 2015-06-25 09.48.56 — Rose O’Neill in 1907, and her famous creation (Wikipedia)

On the back cover, we are treated to some more great illustrations by artist Einar Nerman in this ad from Doubleday:

And a whimsey from Julian de Miskey:

Next time: Signs of Autumn…

The Dramatic Season

Screenshot 2015-06-16 15.17.43 — Sept. 5, 1925, cover by James Daugherty.

The writer Michael Arlen was back in pages of The New Yorker on the occasion of his second visit to the U.S. The magazine also heralded his first visit in March 1925, when he was liberally feted by various literary hangers-on and assorted socialites.

This time around Arlen was the guest of Charles Dillingham, “being at the moment deeply engaged in his host’s forthcoming presentation of Mr. Cyril Maude in “The Charming People.” And, between times, casting watchful eyes on “The Green Hat,” whose New York premiere next week comes just in the nick of time to save many of Mr. Arlen’s admirers from collapses fomented by anguished anticipation.”

With Arlen’s return, and with new works by the “youngster” Noel Coward (he was 26), ‘The Talk of the Town” noted that the fall theater season “will have a distinctly British flavor.”

2006AH1503_noel_coward — The young Noel Coward. (Victoria & Albert Museum)

“Talk” called Coward “the rage of the London dramatic season,” in anticipation of his upcoming New York presentations:

Babe Ruth also returned to “Talk” with another tale of mischief:

It was also reported that Charlie Chaplin was still playing the melancholy, holed up in his room at the Ritz with his telephone disconnected:

French tennis star Rene Lacoste was the subject in “Profiles.” John Tunis wrote, “The French are supposed to be a volatile people. Rene Lacoste us about as volatile as Swiss cheese. His is the most perfect self-control imaginable; both on the court and off, his is the demeanor of a real champion…he will go a very long way.”

140317135210-rene-lacoste-reptile-horizontal-large-gallery — Rene Lacoste was one of “The Four Musketeers” with Jean Borotra, Jacques Brugnon, and Henri Cochet, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles at the French, American, and British championships, and was the World’s No. 1 player for both 1926 and 1927. Today he is still known worldwide as the creator of the Lacoste tennis shirt, which he introduced in 1929. (Biography.com)

“Moving Pictures” announced the arrival of the German film Siegfried at the Century Theatre. An advertisement in the magazine proclaimed that a “Symphonic Orchestra of 60 musicians from the Metropolitan Opera Co. render a special score compiled with Wagner’s Immortal Music…”

Nibelungen_film1 — Still from 1924’s *Die Nibelungen: Siegfried* (UFA)

In my last post I wrote about Raoul Fleischmann’s investment in The New Yorker, and how his initial $25,000 led to subsequent infusions of hundreds of thousands of dollars. No doubt in an effort to recoup some of his investment, he started placing these full-page ads in the magazine that promoted health benefits of consuming his company’s product: yeast.

Next time: Issue #30: A Magazine’s Merry Ride

Making of a Magazine

Before we jump into the autumn issues of 1925, I want to briefly look back at The New Yorker’s first summer, when the magazine limped along week to week but managed to survive thanks to a fortuitous meeting between Harold Ross and Raoul Fleischmann during a bridge game.

phJG&HRpose — Harold Ross and Jane Grant in 1926 (University of Oregon Libraries)

According to Thomas Kunkel’s book, Genius in Disguise, Fleischmann was the wealthy scion of a New York yeast and baking family, and a frequent guest of the Algonquin Round Table. He hated the baking business, so when Ross pitched the idea of investing in his new magazine, Fleischmann obliged with $25,000. Ross and his wife, Jane Grant, together put up the other $25,000 (which included some IOU’s), but after the magazine was launched and struggled during its first months, Fleischmann was further obliged to pour in many hundreds of thousands of dollars to keep the magazine afloat (and in spite teasing from his friends that he might as well dump the money in the river).

Screenshot 2015-06-19 11.57.04 — Raoul Herbert Fleischmann with a woman identified as “Bride Mrs. Louis D. Munds” in a United Air Lines photo from Nov 30, 1939. (Oakland Museum of California)

The magazine was actually killed as early as May 8, when Fleischmann called Ross and other magazine directors together after Ross lost a large amount of money in a poker game (money he’d plan to invest in the magazine).

Screenshot 2015-05-15 15.35.57 — Cover for July 11, 1925, by Bertrand Zadig. Funds were so scarce that the cover was printed in black and white.

Fortunately, the following day was fellow Round Tabler Franklin P. Adams’ wedding, and in the convivial atmosphere Ross and Fleishmann agreed to give the magazine another go.

As I’ve mentioned in previous posts, the magazine struggled mightily through the summer, with thin issues featuring in-house promotional ads that claimed the most prime advertising spots (including inside front and back covers).

However, the house ads were clever and fun to read, as Kunkel explains:

To help camouflage the dearth of advertising, Ross asked (New Yorker humor writer) Corey Ford to come up with some promotional, or “house” ads. Ford’s response was the “Making of the Magazine” series, which not only represented some of the cleverest writing in the 1925 New Yorker but went a long way toward establishing the magazine’s droll, self-deprecating tone… Each article was accompanied by a Johann Bull illustration featuring the ubiquitous (Eustace) Tilley, who was based on the Rea Irvin dandy (who was featured on the magazine’s first cover). Ford had simply made up the moniker (“’Tilley’ was the name of a maiden aunt,” he explained, “and I chose ‘Eustace’ because it sounded euphonious”), and soon it came to be identified with Irvin’s monocled figure. Tilley began turning up by name in Talk items and Ross listed him in the telephone directory.

mystery1 — The creator of the name “Eustace Tilley,” humorist Corey Ford was an avid outdoorsman who would go on to write a monthly column for Field & Stream in the 1950s and 60s. (Image from 1952 *True* magazine)

More than 20 of these house ads were featured through the end of 1925. What follows are the first ads in the series from issues dated August 8, 15, 22, 29.

Logrolling on West 44th

Screenshot 2015-06-10 16.51.20 — August 29, 1925 cover by Garrett Price.

In a previous post I briefly looked at the Algonquin Round Table–writers, critics, artists, some of them New Yorker contributors–who had been exchanging witticisms over lunch at the Algonquin Hotel since 1919.

Like so many things connected to The New Yorker, Alexander Woollcott was at the center of the famed table’s origin story. According to Wikipedia, the group that would become the Round Table began meeting as the result of a practical joke carried out by theatrical press agent John Peter Toohey, who was annoyed at Woollcott (a New York Times drama critic) for refusing to plug one of his clients (Eugene O’Neill) in his column. Toohey organized a luncheon supposedly to welcome Woollcott back from World War I, where he had been a correspondent for Stars and Stripes (and where Woollcott first met Harold Ross and Jane Grant). Instead Toohey used the occasion to poke fun at Woollcott on a number of fronts, including his long-winded war stories. Woollcott’s enjoyment of the joke and the success of the event prompted Toohey to suggest that the group meet every day at the Algonquin for lunch.

An illustrated feature by Ralph Barton in the August 29, 1925 issue (titled “The Enquiring Reporter”) thumbs its nose at critics of the Round Table who accused its members of “logrolling” (exchanging favorable plugs of one another’s works). Barton’s feature spoofs the man-on-the-street interviews that were popular in the 1920s. The persons chosen “at random” are none other than members of the Algonquin Round Table who take turns denying that any logrolling takes place at the famed gathering:

In fact, there was quite a bit of logrolling taking place in this “Vicious Circle.” As Thomas Kunkel writes in Genius in Disguise, in addition to New Yorker contributors, the Algonquin Round Table variously included representatives of the New York Times, the New York Tribune, Vanity Fair, Harpers Bazaar and Life.

“The wits cross-pollinated feverishly. Shrugging off charges of logrolling, they quoted one another in their columns, reviewed one another’s shows, publicized one another’s books. To be fair many of the glowing notices were deserved—and in any case not all the notices were glowing.”

Screenshot 2015-06-16 15.31.56 — The four writers featured in Barton’s fictitious “man on the street” feature. Clockwise, from top left: Alexander Woollcott, Heywood Broun, George Jean Nathan, and Franklin P. Adams. (reocities.com, Wikipedia, artsfuse.com, electronpencil.com)

Kunkel also observes, “By far the most powerful transmitter of Round Table wit was (Franklin) Adams (known to most as F.P.A.), whose column in the Tribune (and later the World), “The Conning Tower,” was scoured by tens of thousands of New Yorkers for its dollops of quippery and clever verse. Young writers conspired to break into the column, and the appearance of even a four-line snippet was regarded as a triumph…the Round Table supplied F.P.A. with a freshet of material, and he wasn’t bashful about using it. A particularly good line from Parker or Kaufman or Benchley might turn up in “The Conning Tower” within hours of its utterance.”

In other happenings, “The Talk of the Town” noted that the last meal served at Delmonico’s–which was fated for the wrecking ball–was less a cause for mourning and more one of scorn for the bad taste of the site’s owners:

Delmonico Building — *The New Yorker* bids a bitter farewell to Delmonico’s.

Among other items, O.H.P. Garrett penned a “Profile” about flamboyant mayoral candidate Jimmie Walker that seemed to anticipate the raucous career that would follow after his election.

Garrett observed that “his life is constructed of minutes and seconds. He can be clocked with a stop watch,” and that Walker’s main concerns seemed to be Sunday baseball, boxing and the repeal of movie censorship.

Lois Long seemed a bit bored with the week’s diversions in her column, “When Nights Are Bold,” but did welcome the reappearance of Texas Guinan after yet another club was threatened with padlocks by the Prohibition Authority:

TexasGuinan(1) — She just wants to have fun…Texas Guinan was well known to *New Yorker* writers and editors and was a frequent guest of the numerous parties hosted by Harold Ross and Jane Grant in the Hell’s Kitchen brownstone they shared with Alexander Woollcott and Hawley Truax. (texasguinan.blogspot)

On the advertising front, the back inside cover and back cover were graced with paid advertising. As with most ads in The New Yorker, the target audience had some money to spend on travel:

And we end with these weekend scenes from the magazine’s center spread, drawn by Helen Hokinson:

Next time, tennis anyone?

They Call It Burlesque

Screenshot 2015-06-09 14.01.58 — August 22, 1925 cover by A.E. Wilson

The critic Gilbert W. Gabriel was more than a bit appalled by the spectacle at the old Olympic Theatre, where a tired and “degenerated” cast of burlesque performers took turns shaking their ancient haunches in the direction of the former Julliard student.

Gilbert’s article in the August 22, 1925 New Yorker, “They Call It Burlesque,” described the performance at the Olympic on East Fourteenth Street as “on its last legs.” The once “honest animalistic, gorgeously orgiastic burlesque show of ten or twenty years ago” had “degenerated in decency,” he wrote.

Screenshot 2015-06-12 11.13.55 — Illustration in The New Yorker of the Olympic Burlesque by Reginald Marsh.

As the performers wiggled up and down the runways, Gilbert noted:

The audience was an equally sad lot:

There is some relief expressed when two comedians appeared, but they offer an unimaginative routine:

And then back to the dancers:

And still more…

Happier news over in “The Talk of the Town,” where jazz was getting some respect: “Jazz, successor to the outcast ragtime, each day is becoming acceptable. It is the young brother of the musical family, irresponsible and at time highly irritating, but, nevertheless, acknowledged.”

It was reported that even famed violinist Jascha Heifetz “dabbled” in jazz as an amusement, and writers of jazz were “no longer those products of East Side dives,” but rather included the likes of Buddy de Sylva, lyrist to Al Jolson, and George Gershwin, “high priest of jazz,” who was besieged by symphony conductors for his “Symphony in Blue” (better known today as Rhapsody In Blue).

“Talk” continued its lament of the changing face of Fifth Avenue:

And the Waldorf Astoria was being remodeled in order to add shops on the ground floor along with “125 bathrooms,” giving the famed hotel “a bath for almost every room.” In just four years the old Waldorf would be torn down and replaced by the Empire State Building.

017- Waldorf Astoria — The old Waldorf Astoria was getting an upgrade, but it would fall to a wrecking ball in only four years. (nycago.org)

“Talk” also noted the planting of Ginkgo trees in the city:

Although prized today for their beauty and hardiness, not all New Yorkers are in love with the strong odor of its fruit. In the June 30, 2008 issue of The New Yorker, Lauren Collins examined the activities of the “Anti-Ginkgo Tolerance Group” in her article “Smelly Trees.”

“Talk” also offered a brief glimpse into the latest adventures of Pola Negri, noting in its “This Week” section that the actress had paid “$57,000 customs dues in seized jewels…”

honey-kennedy-pola-negri-by-edward-steichen-vanity-fair-june-1925-02 — Pola liked nice things (Edward Steichen for Vanity Fair, 1925)

In other items, artist Helen Hokinson provided illustrations for an article on the horse races at Saratoga…

…John Tunis examined the life of tennis star Elizabeth “Bunny” Ryan in “Profiles” … and E.B. White and Alice Duer Miller offered their thoughts on why they liked New York:

“Moving Pictures” featured a lengthy review of Charlie Chaplin’s The Gold Rush. Theodore Shane (“T.S.”) wrote that the film’s opening night at the Strand attracted such celebrities as Will Rogers and Constance Bennett.

Screenshot 2015-06-12 16.21.41 — Cheer Up Charlie…Chaplin in *The Gold Rush* (1925) (United Artists)

Shane observed that this “dramatic comedy” was a “serviceable picture,” but perhaps Chaplin was getting “too metaphysical about his pathos” and could have used some old-fashioned pie-in-the-face slapstick.

As an example, in a scene in a typical Klondike town, Shane wrote that “one might be given to expect wonders of Gold Rush burlesque with the old Chaplin at the receiving end of the Klondike equivalent of a custard. But one is doomed to disappointment, for Chaplin has seen fit to turn on his onion juices in a Pierrot’s endeavor to draw your tears…We cannot help but recall with a tinge of sadness, the old days when custard was young.”

The_Lucky_Horseshoe_1925_Poster — (Wikipedia)

Shane went on to give short but favorable reviews to Rex Reach’s Winds of Chance (at the Piccadilly Theatre), the film’s chief props consisting of “string ties, wooden saloons, ½ dozen cold-blooded murders and the tenderfoot who conquers everything…Shane also noted that the “spiritual features” of Tom Mix in The Lucky Horseshoe (at the Rialto) lent themselves delightfully to “a lovely and sensitive drama of moyen age and modern machinations in the Fairbanks style.”

In “Books,” Harry Este Dounce (“Touchstone”) suggested readers take a look at Carl Van Vechten’s Firecrackers as a good introduction to the writer’s unique style, while J.D. Bereford’s The Monkey Puzzle was deemed only “partly good” but worth reading.

Screenshot 2015-06-12 16.35.08 — Lois “Lipstick” Long and Herman J. Mankiewicz (PBS/Wikipedia)

In her regular nightlife review (“When Nights Are Young”), Lois Long (“Lipstick”) playfully sparred with her New Yorker colleague, theater critic Herman J. Mankiewicz:

Long was referencing this Mankiewicz review in a previous issue (Aug. 8):

And it all started when Long offered this observation in her July 25 “When Nights Bold” column:

I hope you are fully sated. As a palate cleanser, I offer yet another droll observation of the world of old money by Gardner Rea:

Next time: The waning summer season…

A Peach of a Scandal

Screenshot 2015-06-04 15.04.48 — Cover for August 15, 1925, by H.O. Hoffman.

Ralph Barton’s “The Graphic Section” in the August 15, 1925 edition of The New Yorker gave readers their first whiff of one of the sensational scandals of the Roaring Twenties. Barton reported that wealthy, middle-aged bachelor Edward Browning (then 51 years old) wanted to “adopt” a “sixteen-year-old cutie for his very own.”

What Barton referenced in his comic illustration foreshadowed the “Peaches” scandal that would occur the following year.

According to an April 1, 2012 article by Dan Lee in New York Magazine (titled with the subhead, “She was 16, he was 52, what could go wrong?”), Browning was well known in New York City “as perhaps the most idiosyncratic of the city’s eligible bachelors…worth what would now be an estimated $300 million.”

Screenshot 2015-06-09 10.12.31 — Ralph Barton illustrates Edward Browning’s predicament in “adopting” Mary Louise Spas. (New Yorker Digital Archive)

Lee writes that Browning was already a tabloid fixture at age 40 when he married his first wife, Adele, a considerably younger file clerk. They adopted two daughters, Marjorie and “little Dorothy Sunshine,” Browning’s favorite. When Adele left him for a “28-year-old playboy dentist,” they split the girls between them. Browning, of course, chose “Sunshine,” and vowed never to marry again. Lee takes it from there:

In what the tabloids quickly helped morph into a Willy Wonka–style lottery, Daddy set about finding a sister for Sunshine: After personally reviewing 12,000 applications and interviewing scores of would-be daughters, he chose Mary Louise Spas of Queens, who, despite being 16 and therefore two years older than the cutoff, bore a charming gold tooth and stole his heart. A My Fair Lady transformation ensued, rapturously reported by the press, which continued trolling Spas’s past, ultimately uncovering revealing swimsuit photos that led to school records that led to the disclosure that Mary was actually 21 and not poor. Daddy moved to have the adoption annulled. Mary responded with a tabloid tell-all and lawsuit, alleging Daddy was a pervert.

e6aeeb5a799b4f45774e8544fccee037 — “Daddy” helps “Peaches” with her coat. If that is an image of the Titantic, the irony is just too rich…(Retronaut)

According to Lee, Browning then turned his attention to charity, “especially for a local chapter of the Phi Lambda Tau social sorority for high-school girls, of which he was the main benefactor.” Lee continues:

The sorority’s primary function was throwing dances across Manhattan for girls in scanty flapper dress, where Daddy, with his long, sagging face and steep W-collared dress shirts, smoked cigars and held court. And so it went that one night, inside the ballroom of the Hotel McAlpin on 34th and Broadway, Browning’s life intersected with Frances Heenan’s, whom the press would describe as a “chubby,” strawberry-blonde high-school dropout with “piano legs” but an inexplicably “magnetic” smile who worked as a shop clerk and lived with her single mother in Washington Heights. He likened her to peaches and cream, securing her lifelong nickname. Thirty-seven days later to thwart a child-protective-services investigation, they were married.

peachesanddaddy2 — Peaches and Daddy with African goose. (brandypurdy.blogspot)

The wedding took place on June 23, 1926, Peaches’ 16th birthday, but later that year, Peaches would seek a divorce.

The divorce trial in White Plains, New York drew intense coverage by the tabloids including Bernarr McFadden’s notorious New York Graphic, which published “composographs” of the couple, including this one:

daddy1fw70 — Composographs, forerunners of photo manipulation, were retouched photographic collages popularized by publisher and physical culture advocate Bernarr Macfadden in his *New York Evening Graphic*. The Graphic was dubbed “The Porno-Graphic” by critics of the time and has been called “one of the low points in the history of American journalism.” The images were cut and pasted together using the heads or faces of current celebrities, glued onto staged images created by employees in Macfadden’s in-house studio. *(Image: dhtinshakerheights.blogspot.com, Text: Wikipedia)*

The story was featured in newspapers across the country, including reports of Peaches’ testimony regarding her husband’s odd sexual behavior and the fact that he kept an African goose in their bedroom. According to Wikipedia, the phrase “Don’t be a goof,” which Browning allegedly used to insult Peaches, came into national vogue, and later turned up in the lyrics of the song “On Your Toes,” by Rodgers and Hart.

In the end, the judge ruled that Peaches had abandoned her husband without cause, and released Browning from the marriage. She was however awarded a $6,000 “widow’s portion” when Browning died in 1934.

3664657628_76bc1d6954_z — Peaches in her vaudeville days. (travsd.wordpress.com)

According to Lee, Peaches pursued a successful career in vaudeville, “had an affair with Milton Berle,” would marry and divorce three more times, and would become an alcoholic. On August 23, 1956, her mother heard a crashing sound in the bathroom of their New York City apartment and found Peaches unconscious with a large contusion above her ear. She was dead at 46.

If you want to read more about this strange coupling, Michael Greenburg has written a book, Peaches and Daddy: A Story of the Roaring 20s, the Birth of Tabloid Media, and the Courtship that Captured the Hearts and Imaginations of the American Public.

And so on to the rest of the issue…

“Profiles” featured Theodore Dreiser, whom Waldo “Search-light” Frank dubbed “the martyr of the American Novel” and a “heroic warrior against legions of a commercial and Puritan world.”

“The Talk of the Town” offered this postscript on the “Scopes Monkey Trial,” observing that the small Tennessee town was suffering a bit of hangover (and attendant humiliation) from all of the trial publicity:

“Sports of the Week” covered the annual “Dog Show of the Consolidated Hamptons,” featuring illustrations by Johan Bull:

In her column, “When Nights Are Bold,” Lois Long offered the Montmartre as a venue for summer entertaining:

“Music” featured a brief review of Mayor Hylan’s “free people’s concert,” Aida, at Ebbett’s Field, taking the usual shots at the mayor’s grasping attempts at publicity:

DSC09255_edited-1wedwe — Program promoting Mayor Hylan’s public operas and other services from August 1925

“Moving Pictures” peered between fingers at Tod Browning’s latest picture, The Unholy Three (Yes, that’s the same Tod Browning who would go on to direct Dracula with Bela Lugosi in 1931 and the creepy 1932 cult classic, Freaks):

unholy-three-1 — Lon Chaney and friend in *The Unholy Three* (1925) *(Alamo Drafthouse)*

Sweet dreams!

Next time, more horseplay, and another jab at the mayor:

Invasion from the Hinterland

Screenshot 2015-06-04 12.52.15 — August 8, 1925 cover by Julian De Miskey

The dog days of summer were ushered in by the news that “the buyers” had “invaded” the city.

The “buyers” in question were tourists (and no doubt some clothing store merchants) from across the country who had descended upon Gotham in search of the latest fashions that could be bundled off to the hinterlands.

“The Talk of the Town,” speaking through the fictional persona “Van Bibber III,” took a sneering view of this annual migration:

Screenshot 2015-06-04 13.48.07 — (New Yorker Digital Archive)

In the first issues of The New Yorker, the “Van Bibber III” signature appeared occasionally at the end of “Talk” or other items.

Screenshot 2015-06-04 15.12.01 — Van Bibber advertisement in *Cosmopolitan,* 1896

In her book, Defining New Yorker Humor, Judith Yaross Lee wrote that early readers of The New Yorker would have recognized the Van Bibber III persona “as a joke, a personification of Van Bibber cigarettes, whose ads targeted the devil-may-care, swagger young man about town all dressed up for the opening night. As an insiders view of the urban scene, Van Bibber’s accounts featured casual conversation—that is, talk.”

“Of All Things” offered this update on the activities of illusionist Harry Houdini:

Houdini, charged with disorderly conduct after smashing up an office, replied: They locked the door and I had to fight my way out.” Bang goes another illusion! We thought he could open anything but a car window.

Murdock Pemberton wrote about the life of poet Harry Kemp in “Profiles,” and cartoonist Al Frueh offered this twist on the uses of “hot air:”

Screenshot 2015-06-04 14.16.14 — (New Yorker Digital Archive)

And more art from Ralph Barton, this time along with his views on the play Artists and Models and the contrasts between life in New York and Paris:

Screenshot 2015-06-04 14.18.13 — (New Yorker Digital Archive)

“Moving Pictures” offered praise for Sally of the Sawdust, featuring W.C. Fields. Theodore Shane wrote that Fields had distinguished himself from other movie comedians through his act as a “snooty sort of superclown.”

Screenshot 2015-06-04 14.47.03 — Art work by Johan Bull from “Sports of the Week.” In their careers, Elizabeth Ryan won 30 Grand Slam Titles, and Helen Wills won 31 (New Yorker Digital Archive).

The tennis tournament at Seabright featuring Elizabeth Ryan and Helen Wills was the subject of “Sports of the Week,” and in “When Nights Are Bold,” Lois Long continued her look at nighttime entertainment venues to beat the summer heat:

Screenshot 2015-06-04 14.27.30 — (New Yorker Digital Archive)

MNY19570 — Hotel Astor Roof Garden in 1905 (Museum of the City of New York)

Advertising remained sparse in the pages of The New Yorker, with both inside front and inside back covers devoted to in-house ads promoting the magazine. In addition, the color back cover was also a house ad, featuring a rendering by H. O. Hofman:

Screenshot 2015-06-04 14.28.05 — (New Yorker Digital Archive)

Next time. Will The New Yorker sink or swim?