Age of Wonders

Despite the deepening economic depression, work continued apace on a number of large building projects that were transforming the Manhattan skyline, including the Empire State Building, which was being readied for its May grand opening.

March 14, 1931 cover by Rea Irvin.

Developers also looked to the future, including the Rockefeller family, who commissioned a massive project in Midtown — 14 buildings on 22 acres — that would be one of the greatest building projects in the Depression era…

SAY ‘CHEESE’…A group of dour-looking developers unveil an early model for Rockefeller Center, March, 1931. (drivingfordeco.com)

…so great that even E.B. White found the proposed Rockefeller Center difficult to fathom:

DECO DREAM…Conceptual rendering of the Rockefeller Center complex by architectural illustrator John C. Wenrich. (beyondarchitecturalillustration.blogspot.com)

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Star Power

The Depression years also offered lesser diversions, and there’s nothing like celebrity culture to distract one’s mind from daily woes. For our amusement, E.B. White offered up the recent nuptials of Olympic swimmer (and future Tarzan movie star) Johnny Weissmuller and Ziegfeld singer/showgirl Bobbe Arnst…

MONKEY’S UNCLE…Newlyweds Johnny Weissmuller and Bobbe Arnst pose for photographers in 1931. The marriage would last two years. In 1932 Weissmuller would appear in his first “Tarzan” movie, Tarzan the Ape Man, and after divorcing Arnst would marry four more times. (Pinterest)

…of course there’s no better place to find celebrities than Hollywood, where Marlene Dietrich was collecting good reviews for her latest film, Dishonored. The New Yorker’s John Mosher was absolutely gah gah over the German actress…

COME HITHER IF YOU DARE…Marlene Dietrich portrayed Agent X-27 in Josef Von Sternberg’s 1931 spy film Dishonored. (IMDB)

…if you preferred the stage to the screen, you could check out a show on Broadway, but if you were Dorothy Parker (subbing as theater critic for her pal Robert Benchley), you’d have trouble finding anything worth watching. Her latest review was something of a double-whammy: not only was the play a stinker, but it was written by one of Parker’s least-favorite authors, A. A. Milne

…AND MY MONEY BACK, TOO…

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Cinéma Vérité

However, Dorothy Parker could have found consolation in the fact that someone, somewhere, had it a lot worse. For example, the eight defendants in a Soviet show trial, filmed for the edification of the masses and as a warning to opponents of the Bolshevik Revolution. In this warm-up for the Great Terror to come, five of the eight were condemned to death after making what were obviously forced confessions. John Mosher had this to say about the real-life horror film:

PRELUDE TO MADNESS…Scenes from the Treason Trial of the Industrial Party of Moscow. Above, filming the proceedings; below, one of the accused scientists confessing his “crimes” against the state. (moderntimes.review/YouTube)

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End of the World, Part II

In my last post we saw how E. B. White mourned the end of the New York World newspaper in a lengthy “Notes and Comment” entry. By contrast, White’s colleague Morris Markey wasn’t shedding any tears for a newspaper he believed had seen its better days. Markey shared his observations in his March 14 “Reporter at Large” column…

AFRAID OF THE DENTIST? Murder suspect Arthur Warren Waite, a dentist from Grand Rapids, Michigan, appeared at Criminal Courts in New York City on May 22, 1916, to face double murder charges (he poisoned his in-laws). He was sent to the electric chair at Sing Sing on May 24, 1917. According to Morris Markey, the World’s coverage of the story was the newspaper’s swan song.(Criminal Encyclopedia)

…Markey described the newspaper’s final day with veteran rewrite man Martin Green quietly typing his last story amid the tears and wisecracks of reporters suddenly out of work…

LONG GONE…Veteran rewrite man Martin Green (inset) filed his last story for the New York World on Feb. 27, 1931. Above, the New York World building was located on Manhattan’s “Newspaper Row” near City Hall. Commissioned by the newspaper’s owner, Joseph Pulitzer, the 20-story building was the world’s tallest office building when in was completed in 1890. It was demolished in 1955 to make way for an expanded car ramp entrance to the Brooklyn Bridge. (New York Times/Library of Congress)

…the end of the World was also on the mind of Gardner Rea, who contributed this cartoon to the March 21 issue: 

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The State of Modern Man

Lois Long continued her “Doldrums” series by looking at the condition of bachelor life in the city, and like everything else among the younger generation she found it wanting. Lois was a ripe old 29 when she wrote this, but given how radically life had changed since the Roaring Twenties, a wide gulf now separated those days from the more somber Thirties. Note how Long, who embodied flapper life in her defunct “Tables for Two” column, described herself as a “modest, retiring type” who knew nothing about men. Around this time Long was preparing to divorce husband (and New Yorker cartoonist) Peter Arno after a brief, tempestuous marriage…

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From Our Advertisers

In those depressed days the makers of Buick automobiles decided to look to a brighter future, imaging how the boys of the present would be drivers of Buicks in the future…this kid probably ended up driving a tank or a Jeep rather than a Buick when 1942 rolled around…

Adele Morel also wanted you to think about the future, and how to hold off those inevitable wrinkles…note the message near the bottom: “Do you realize that a youthful appearance means happiness?”…

…I included this ad for River House because of its sumptuous detail…it rather resembles a 17th century European silk tapestry, and the people depicted look like they could be from that time as well…

…speaking of another age, we have this Murad ad by Rea Irvin, illustrating office behavior that was quite common in the 20th century…

…on a related note, in the cartoons E. McNerney illustrated a “Me Too” moment…

…when Otto Soglow published his first Little King strip in the June 7, 1930 issue, it caught the eye of Harold Ross (New Yorker founding editor), who asked Soglow to produce more. After building up an inventory over nearly 10 months, Ross finally published a second Little King strip, which you see below. The strip would become a hit, and would launch Soglow into cartoon stardom…

William Dwyer offered a dim view of a man’s stages of life in the first of two cartoons he contributed to the New Yorker

James Thurber shared tears with some sad sacks…

…in a few years Leonard Dove’s housewife would see her fears realized as another world war would loom on the horizon…

…and we end with Garrett Price, and an appreciation for fine art…

Next Time: The Sky’s The Limit…

 

 

 

 

And the Winner Is…

We lead off with a couple of winners from the Feb. 7, 1931 issue, beginning with a cover by Rea Irvin that takes measure of a lighter moment at the Westminster Kennel Club Dog Show.

Feb. 7, 1931 cover by Rea Irvin.

The 1930 Best of Show winner Pendley Calling of Blarney also took the top honor in 1931, giving the wire fox terrier back-to-back Westminster wins. Overall, terriers have dominated Westminster — wire fox terriers have won Best of Show 15 times, with Scottish terriers a distant second, with eight wins.

TOP DOG…Pendley Calling of Blarney won back-to-back crowns in 1930-31 at Westminster Kennel Club Dog Show at Madison Square Garden. The dog’s owner, John Grenville Bates, mercifully retired the pooch after the ’31 win. (Westminster Kennel Club)
STANDARD? ARE YOU KIDDING ME?…Standard poodle Siba won Best in Show at the 144th annual Westminster Kennel Club Dog Show on Feb. 11, 2020, at Madison Square Garden. (Reuters)

The other winner was Cimarron, the first film to receive more than six Academy Award nominations, winning three including Best Picture (then called Best Production). It was the first Western to win Best Picture, and it would be nearly 60 years until another Western, Dances with Wolves, would take the top honor.

HE LOST HIS SHIRT, TOO…

Despite some “sagging moments,” John Mosher mostly lavished praise on the film, which was showing at the Globe Theatre:

THAT’S NO WELCOME WAGON…Clockwise, from top left, Yancey and Sabra Cravat (Richard Dix and Irene Dunn) join the 1889 Oklahoma Land Rush with their son, Cim (Junior Johnston); a less-than-friendly greeting at a boomer town; wagons line up for the big land grab; a young prostitute, Dixie Lee (Estelle Taylor), outwits Yancey for a piece of prime property. (IMDB)
OH DEAR, THERE’S THAT LOOK AGAIN…Yancey (Richard Dix) takes it upon himself to establish order in the boomer town of Osage. On the bed are Yancey’s son, Cim (Junior Johnston) and wife Sabra (Irene Dunn). (IMDB)

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Handy Painter

It is hard to imagine the struggles of one-handed painter José Clemente Orozco (1883-1949), who despite his handicap was able to complete huge murals in true fresco style (paint applied quickly on fresh, wet plaster), including five socially-themed frescoes at the Joseph Urban-designed New School. The murals included controversial depictions of Lenin and Stalin, but it wasn’t until the 1950s — during the McCarthy era — that school officials felt compelled to cover the images with a curtain. More protests followed, this time from faculty and students, and the curtains fell along with Joe McCarthy. “The Talk of the Town” looked in on the artist at work:

HE LOOKS FAMILIAR…José Clemente Orozco’s “The Struggle in The Occident”, 1930-1931, one of five frescoes at the New School. (Pinterest)

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Prescience of Mind

News reporter and author Elmer Davis submitted this humorous piece to the New Yorker doubtless thinking how preposterous, and therefore humorous, the following notion would be (a brief excerpt):

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Funny Cigarettes

In the early years of broadcast radio (and later TV) tobacco companies rightly saw a huge gold mine in radio show sponsorships. So when CBS radio executives accepted a sponsorship from Lorillard (the makers of Old Gold), they realized they had a challenge on their hands. “Talk” explained:

COUGH ME A MELODY…The makers of Old Gold cigarettes had CBS in their clutches in this September 1933 ad featuring bandleader Fred Waring and singer Babsie. (period paper.com)

…The above “Talk of the Town” item referred to the famous Murad ads illustrated by the New Yorker’s own Rea Irvin

…while other advertisers were scaling back a bit due to the Depression, lovely full-color ads continued to flow from tobacco companies (and oil companies)…

…Pierce-Arrow was also known for its sumptuous ads, but they wouldn’t save the luxury car maker from going under by the mid-1930s…

…Some less expensive black and white ads, such as this hand-lettered ad from Stein & Blaine, could be quite charming…

…speaking of charm, this ad from Arthur Murray could have used a little of it…note the stern visage of the woman, described as “typical of Arthur Murray’s staff of expert teachers”…

…on to our Feb. 7 cartoons, we have one of Peter Arno’s stock characters, the Sugar Daddy, in an awkward moment at a costume party…

…Arno’s party looked a lot more lively than this affair, illustrated by William Crawford Galbraith...

…and Carl Rose gave us this pair, who seem to having the best time of all…

Mary Petty eavesdropped on a guileless young woman…

…and Gardner Rea paid a visit to the Met…

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On to our Feb. 14 issue, and Gardner Rea once more…

Feb. 14, 1931 cover by Gardner Rea.

The Feb. 14 issue featured a profile of actress Katharine Cornell (1893-1974), written by cultural critic Gilbert Seldes. The caricature of Cornell is by Al Frueh. Excerpts:

Promotional photograph of Katharine Cornell as Elizabeth Barrett in the original 1931 Broadway production of The Barretts of Wimpole Street. It was her most famous role(Theatre Magazine, March 1931)

Cornell is considered one of the greatest actors of American theater, known for her eloquence and romantic stage presence. Seldes concluded:

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Strange Bedfellows

In his column “Of All Things,” Howard Brubaker referred to an exchange between American capitalists and Soviet Russians that resulted in the rapid industrialization of the Soviet Union. That actual story behind this effort is pretty amazing.

 *  *  *

Sneak Peek

Film critic John Mosher was so excited about Charlie Chaplin’s latest film that he offered this teaser to readers…

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From Our Advertisers

We have this ad from the developers of the Empire State Building, which was being readied for a May 1931 opening…

…the Empire State Building was erected on the site of the old Waldorf-Astoria Hotel. The new Waldorf-Astoria, also completed in 1931, was located more than 15 blocks away from its original site. Both the Empire State Building and the Waldorf Astoria would become Art Deco landmarks, and both shared the distinction of holding world records: the Empire State was the world’s tallest building (a record it would keep until 1970), and the Waldorf would claim the title of the world’s tallest hotel (until 1963)…

…on to our cartoonists, we have Ralph Barton contributing one of his last illustrations to the theater review section…

Richard Decker references a recent change in New York telephone numbers with this prison scene…

…Decker was referring to this bit of news, here interpreted by E.B. White in his Feb. 14 “Notes and Comment.”

James Thurber returned with his second-ever stand-alone cartoon for the New Yorker

Garrett Price mined a theme that would become common in New Yorker cartoons: the tycoon vs. meek employee…

Nancy Fay gave us a glimpse of the seamier side of family life…

R. Van Buren goes even darker with this entry…

…and we end on a high note, with Alan Dunn

Next Time: Super Tramp…

Wickersham Sham

Introduce the topic of the Wickersham Commission at your next dinner party and you will most likely be answered with a puzzled silence.

January 31, 1931 cover by Constantin Alajalov.

However, in January 1931 it was THE topic of the month, especially among New Yorkers keen to see the end of Prohibition, which was the focus of the commission.

Established by President Herbert Hoover, the 11-member Wickersham Commission (officially, the National Commission on Law Observance and Enforcement) was not seeking to repeal the 18th Amendment, but rather to examine the criminal justice system under Prohibition, everything from police brutality and graft to the rapid rise of organized crime.

SOBER UNDERTAKING…George Wickersham was featured on Time’s Feb. 2, 1931 cover for his leadership on the National Commission on Law Observance and Enforcement, better known as the Wickersham Commission. (Time)

To the chagrin of many New Yorkers, the report (released on Jan. 7, 1931) called for even more aggressive enforcement of anti-alcohol laws.

This caused such a stir that the New Yorker dedicated the entire first page of “The Talk of the Town” to a satirical commentary furnished by E.B. White. An excerpt:

LEAVE MY NAME OUT OF IT…Former US Attorney General George Woodward Wickersham, left, was tapped by President Herbert Hoover to lead the National Commission on Law Observance and Enforcement. Humorist Will Rogers weighed in on the likely outcome of the Commission’s report. (Wikipedia/PBS)

Humorist Will Rogers also commented on the report in this letter published on page 19 of the Jan. 26, 1931 edition of The New York Times…

…Algonquin Round Table co-founder Franklin P. Adams, on the other hand, summed up the Commission’s report with a poem:

Prohibition is an awful flop.
We like it.
It can’t stop what it’s meant to stop.
We like it.
It’s left a trail of graft and slime
It don’t prohibit worth a dime
It’s filled our land with vice and crime,
Nevertheless, we’re for it.

Back to the New Yorker, Howard Brubaker weighed in with his column, “Of All Things,” correctly noting that the majority of Americans wanted an end to Prohibition laws despite the Commission’s recommendations…

…and Rea Irvin gauged the mood of the parlor crowd in light of the report:

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Polar Plunge

On to happier news, “The Talk of the Town” looked in on preparations for a North Pole trip by a refitted and renamed military submarine, Nautilus. An excerpt:

POLAR OBSESSED…Above, the Nautilus arrives at Plymouth, England, on June 26, 1931. It left New York City on June 4 on the first leg of a voyage that was to continue on to Spitsbergen, Norway and ultimately to the North Pole and a rendezvous with Germany’s Graf Zeppelin. At right, crew members Cornelius P. Royster, John R. Janson, and Harry Zoeller dine in the Nautilus galley, April 20, 1931. (amphilsoc.org)
HOW IT WORKED…The June 1931 issue of Modern Mechanics asked the question, “Will the Nautilus Freeze Under the North Pole?” Stay tuned. (Modern Mechanix)

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Dorothy, Abridged

Laid up with the flu, Dorothy Parker turned to some reading during her convalescence, only to find that the books provided to her (for review) were far from uplifting. One in particular, a censored version of D.H. Lawrence’s Lady Chatterley’s Lover, was downright galling. Excerpts:

FIFTY SHADES OF EMBARRASSMENT…D.H. Lawrence’s Lady Chatterley’s Lover was published privately in 1928 and swiftly banned by the United States the following year. Amazingly, the first unexpurgated edition would not be published in the U.S. until 1959, in the edition pictured above issued by the fledgling Grove Press. (mhpbooks.com/orbooks.com)

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Old Before Her Time

Lois Long was only 29 years old when she wrote her “Doldrums” series for the New Yorker, but the chronicler of Jazz Age nightlife who once epitomized the flapper lifestyle felt much older given how much the world had changed in just a few short years. She was particularly appalled by the younger generation’s embrace of “health and vitality” over her own generation’s lust for the party life…

GETTING THEIR KICKS…Lois Long was appalled by the new generation’s healthier pursuits, left, contrasted with the flapper lifestyle Long embodied in the 1920s. (Pinterest)

…Long was mother to a toddler at the time, and would divorce husband and New Yorker colleague Peter Arno in the spring. This, no doubt, contributed to her feeling of estrangement from the younger generation:

Endnote: Bernarr MacFadden (1868-1955), referred to above, was an early proponent of body building and healthy diets that anticipated the rise of physical culture icons such as Charles Atlas and Jack LaLanne.

*  *  *

The Last Warrior

Paris correspondent Janet Flanner noted the passing of 78-year-old French Field Marshal Joseph Joffre, the last of the great World War I military leaders. Note that Flanner referred to Joffre’s war as “the world war,” since the next world war was still on the horizon.

AU REVOIR…French Field Marshal Joseph Joffre (saluting) in 1922. (Library of Congress)

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From Our Advertisers

We have two of New York’s finest hotels advertised along with the newly opened National Hotel in Havana, Cuba. All three were under the same management at the time. The Cuban hotel would be heavily damaged two years later in a coup led by Fulgencio Batista. It would be restored, and eventually nationalized by Fidel Castro. The Savoy-Plaza would not be so lucky, demolished in 1965 to make way for the General Motors Building…

NOW YOU SEE IT, NOW YOU DON’T…The elegant Savoy-Plaza (left) was razed in 1965 to make way for the General Motors Building. (Wikipedia)

…and we have this lovely color ad from the makers of Alcoa aluminum chairs, which bespoke “the new vogue.” Alcoa created the market for aluminum furniture in the 1920s in an effort to increase demand for its aluminum products. It obviously worked, as all kinds of aluminum chairs and desks became ubiquitous by mid-century, especially in the workplace…

…on to our cartoonists…the Jan. 31, 1931 issue marked a big moment in New Yorker cartoons, as it featured James Thurber’s very first…

Alan Dunn showed us a man who could not be distracted from financial woes…

William Steig settled in as a New Yorker regular…

Carl Rose gave us a lot of sour faces in a bank lobby…

…and Gluyas Williams demonstrated the effects of decaf coffee…

…and before I go, here is a scene from the Third Academy Awards, which are referred to as the 1931 awards, although they were actually held on Nov. 5, 1930 in the Fiesta Room of the Ambassador Hotel in Los Angeles….

(oscars.com)

Next Time: And the Winner Is…

 

 

 

 

Requiem For the Flapper

The Vassar-educated Lois Long was an icon of the flapper generation and a reigning voice — witty and smart — of New York nightlife in the Roaring Twenties.

Jan. 10, 1931 cover by Constantin Alajalov.

In one of her early “Tables for Two” columns, the famously hard-partying Long made this request of her New Yorker readers: “Will someone do me a favor a get me home by eleven sometime? And see that nobody gives a party while I am catching up? I do so hate to miss anything.”

DONT START THE PARTY WITHOUT ME…Carefree days at your neighborhood speakeasy. (Manchester’s Finest)

By the dawn of 1931 few were in the mood for a party, including the 29-year-old Long, who was mother to a toddler and would soon divorce husband and New Yorker cartoonist Peter Arno.

But it wasn’t motherhood or a tempestuous marriage that soured Long on the party scene. Rather, blame fell to the whiny, self-absorbed crowd that had displaced her fun-loving Jazz Age revelers. In the Jan. 10, 1931 issue Long began to assess the decade ahead in a six-part series titled “Doldrums.” The first installment, “Bed of Neuroses,” suggests Long missed the joie de vivre that characterized the previous decade:

“It is all so discouraging; so very, very, sad. Six million people in New York, and apparently no one in the white-collar class who can lose himself for a moment in the ecstasy of a roller-coaster. Six million people in New York, and every one of them a curious little study in maladjustment. Thousands of young men who own dinner jackets, and I am always drawing someone who makes scenes in public because he once had a little cat that died and he has never got over it.”

With that, Long’s partying days were officially over. Some excerpts from “Bed of Neuroses”…

SALAD DAYS…Clockwise, from top left, Lois Long relaxing on the beach in a image captured from a 1920s home movie; silent film star Charlie Chaplin, Vanity Fair editor Frank Crowninshield, sculptor Helen Sardeau, Lois Long and screenwriter Harry D’Arrast pose in a Coney Island photo booth, 1925; Long with husband Peter Arno and daughter Patricia, 1929; Long at the office in a classic flapper pose, circa 1925. (PBS/Joshua Zeitz/Patricia Long/Wikipedia)

Long recalled the days when one could hold his or her liquor…

There has been a trend among the bright young drinkers toward a glass of sherry before meals instead of cocktails, a bottle of wine during dinner, port with the cheese, a liqueur with the coffee — instead of one highball after another.

…and when one’s personal hang-ups remained personal, and were not subject to tedious public display:

Long’s nightlife column, “Tables for Two” folded a few months after the 1929 stock market crash, but she would continue to make unsigned contributions to the “Comments” and “The Talk of the Town” sections into the 1950s. Her main focus at the magazine, however, would be her fashion column, “On and Off the Avenue,” which she would write until 1968. Upon her death in 1974, New Yorker editor William Shawn remarked that Long “was the first American fashion critic to approach fashion as an art and to criticize women’s clothes with independence, intelligence, humor and literary style.”

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The Age of Giants

Architecture critic George S. Chappell took in the grandeur of the nearly completed Empire State Building, which rose from the rubble of the old Waldorf-Astoria hotel and perhaps more than any building served as a giant exclamation point for the 20th century metropolis. Chappell did not buy developers’ claims regarding the building’s “mooring mast,” calling it a “silly gesture” that the building would have been better served without. Looking back from our time, however, it is hard to imagine the building without its distinctive spire:

DIZZY HEIGHTS…Completed in 1931, the Empire State Building stood as the world’s tallest until 1970. Clockwise, from top left, New Yorker critic George Chappell viewed the “mooring mast” as a publicity stunt, and believed the building would have been better without it; interior of the building at its grand opening in May 1931; ground-level view of the setbacks Chappell admired; the completed tower in 1931. (lajulak.org/AP/Acme/Pinterest)

Chappell also made note of a neo-Georgian style building designed by Joseph Freedlander for the Museum of the City of New York:

HISTORY’S HOME…The main facade of the Museum of the City of New York facing Fifth Avenue. (Wikipedia)

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Ignoble Deeds

“The Talk of the Town” looked in on some aging veterans of the 19th century “Indian Wars” and found the old coots reminiscing about the massacre of various North American tribes…

NO HARD FEELINGS?…Crow warrior White Man Runs Him poses with 82-year-old Gen. Edward Settle Godfrey, a survivor of the Battle of Little Bighorn, at the 50th Anniversary of the battle in 1926. (Wikipedia)

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Cheeky

E.B. White assumed the nom de plume “Eustace Tilley” to answer an earnest query letter from Leslie Fulenwider of Famous Features Syndicate. Fulenwider probably didn’t know what he was in for…

ALTER EGO…E.B. White periodically assumed the role of New Yorker mascot Eustace Tilley in handling magazine correspondence.

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Too Cool for School

In his weekly art gallery column, Murdock Pemberton noted the New Year’s Day opening of the New School for Social Research in a “timid landmark” designed by Joseph Urban of theatrical design fame. The school’s boardroom featured a series of murals by realist painter Thomas Hart Benton.

NEW LOOK FOR NEW SCHOOL…Joseph Urban’s interpretation of the International Style for the New School for Social Research at 66 West 12th Street.
AMERICAN TABLEAU…Three panels from Thomas Hart Benton’s ten-panel mural, America Today. Originally installed in the New School’s boardroom, it is now housed at the Metropolitan Museum of Art. (charlesmcquillen.com) click image to enlarge

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From Our Advertisers

“If you’re to be among this season’s southbound fortunates,” as this ad begins, you’ll want to check out these Bradley bathing suits designed for a variety of privileged personalities…

…but before you hit the beach, you might consider an “Ardena Bath”  to take away some of that winter fat…

…this 1932 illustration (below) demonstrates how a full-body, Ardena paraffin wax bath works. An Elizabeth Arden advertisement described the procedure thus: You step into a tub lined with waxed paper. Over you they pour a warm liquid paraffin which slowly hardens until you are encased in a paraffin shell. Your face becomes pink. You are permeated in a sense of well-being. Suddenly, the perspirations bursts from you, for the shell forms a vacuum which causes the pores to open and, consequently, impurities are drawn away…

…on to our cartoons, we have two from William Steig, who produced 2,600 drawings and 117 covers for the New Yorker and whose work would span two centuries, delighting both adults and children alike, most notably the picture book Shrek! that would lead to a hugely successful movie series. According to The Numbers: Where Data and the Movie Business Meet, “after the release of Shrek 2 in 2004, Steig became the first sole-creator of an animated movie franchise that went on to generate over $1 billion from theatrical and ancillary markets after only one sequel.”

Here is Steig’s first New Yorker cartoon, from the Aug. 9, 1930 issue:

…and back to the Jan. 10, 1931 issue, in which Steig offered these glimpses into city life (note how his style had become more refined since that first cartoon)…

…and then have a look into the posh set from New Yorker stalwart Helen Hokinson

…some bedside manner with Leonard Dove

Peter Arno continued to explore the complexities of love…

…and Gardner Rea showed us the softer side of a hardened criminal…

…and before we close I want to bring to your attention to this wonderful New Yorker parody that Peter Binkley recently shared with me. Binkley writes that the Dec. 20, 1930 cover “was the model for a parody issue that friends of my grandparents in the Village made for them when they visited for the holidays. My grandparents had lived in New York for a couple of years but moved away in 1929. They and this group of friends lived in the same building on Morton St., and were fervent New Yorker readers. The parody is interesting, I think, for giving a glimpse of what New Yorker fans below the top-hat-wearing class enjoyed about it at the time.”

Below, left, is the cover of the Dec. 30 issue by Constantin Alajalov, and next to it the terrific parody cover.

…and a couple of the interior pages, with parodies of cartoons by Peter Arno and John Held Jr….

You can check out the full parody issue here.

Next Time: Rise of the Gangster Film…

The Future Was a Silly Place

One of the most expensive movies of 1930 was a sci-fi musical comedy titled Just Imagine, a silly mash-up of great sets, terrible acting, and a vision of the future fifty years hence that was way off the mark.

Nov. 29, 1930 cover by Victor Bobritsky.

Not that the film ever set out to be an accurate prediction of the future. Nevertheless, it is instructive (or, at the least, amusing) to look back on “yesterday’s tomorrows” to understand the American mind in the first year of the Great Depression.

COME FLY WITH ME…Clandestine lovers LN-18 (Maureen O’Sullivan) and J-21 (John Garrick) share a romantic moment high above the streets of 1980 New York City. (scifist.net)

Just Imagine borrowed some of its look from Fritz Lang’s Metropolis (1927), a dystopian vision of the future that reflected the contentious years of Germany’s Weimar Republic. Just Imagine similarly reflected its time and place — the early years of the Depression — Hollywood responding not with gloom and doom but rather with uplifting fare — comedies, musicals, and escapist fantasies (Flash Gordon came along in 1936). The producers of Just Imagine rolled all of it into one film, and the New Yorker’s John Mosher tried to make sense of the mess:

EYE IN THE SKY…In Just Imagine, technology is advanced enough to have a traffic cop floating in the sky, but he still must rely on his arms and mechanical signals to keep the skyways in order. (YouTube clip)

The floating traffic cop is just one example of the film’s attention to set design. The New York skyline, featured in the opening scene, was constructed in a giant hangar at enormous cost…

(Reddit)

In one of the films weirder twists, vaudeville comedian El Brendel is brought back to life with an electric beam…

SMOKED HAM…Vaudeville comedian El Brendel is zapped back to life to provide the world of 1980 with comic relief. Some of the electrical equipment assembled by set designer Kenneth Strickfaden would be seen again in 1931’s Frankenstein. (scifist.net)

…and Brendel (below, center), proceeds to get drunk on booze pills and spew a series of really bad jokes throughout the duration of the film…

SHOULD HAVE LEFT HIM DEAD…Frank Albertson, El Brendel and John Garrick in Just Imagine. (scifist.net)
MARS ATTACKS…The film also took audiences to the surface of Mars via a phallus-shaped spaceship that would later be used in Flash Gordon serials. Clockwise, top left, the spaceship blasts off surrounded by a crowd of men in fedoras; aboard the spaceship; landing site on Mars; J-21 (John Garrick) encounters the Martian Queen (Joyzelle Joyner). (YouTube/scifist.net)

The movie flopped at the box office, but producers were able to recoup some of the costs by farming out clips of the futuristic sets, and some of the props, to other sci-fi films of the 1930s including the Flash Gordon and Buck Rogers serials.

 *  *  *

Toys For Tots

By mid-November the New Yorker’s “On and Off the Avenue” column had lengthened to include ideas for Christmas shoppers. The Nov. 29 issue offered these ideas for children’s toys from Macy’s…

XMAS IS COMING…Patsy Ann dolls in smart berets, and dollhouses in various styles (a 1930 Triang Tudor dollhouse at right) could be had at Macy’s Herald Square flagship store. (Pinterest)

GRRRR…First introduced in 1922, the revival of “Radio Rex” proved popular to the kiddies in 1930. It was the “high tech” toy of its day, the first to respond to voice commands. Rex the dog would spring out of his doghouse at the sound of the word “Rex,” thanks to a sound-sensitive electromagnet. (ctinventor.wordpress.com)

 *  *  *

A Century-old-Problem

Traffic woes have been around almost as long as there have been cars. In an excerpt from “A Reporter at Large,” Morris Markey explained the challenges facing the city’s police department:

IF YOU BUILD IT, THEY WILL COME…Traffic clogs Fifth Avenue near 42nd Street in 1930. (Pinterest)

 *  *  *

Speaking of cars, this ad in the New Yorker announced the opening of the annual Automobile Salon at the Commodore Hotel…

…and the magazine was on hand to describe its various wonders. Some excerpts:

POETRY IN MOTION…Top, the Walter Dorwin Teague-designed Marmon 16-cylinder wowed crowds at the Salon, even if few could afford it. The Great Depression limited the production of the luxury Marmon, and less than 400 were produced. The company abandoned the car business altogether in 1933. Below, the sporty Ford Model L Roadster, designed by Raymond Dietrich. (supercars.net/Sotheby’s)

 *  *  *

Maestro Politician 

The New Yorker profiled pianist, composer and statesman Ignacy Jan Paderewski (1860-1941). Paderewski served as Poland’s prime minister in 1919, negotiated on behalf of his country at the Treaty of Versailles, and had a 60-year career as a virtuoso pianist. A brief excerpt:

 *  *  *

Not For the Moneychangers

Architecture critic George S. Chappell checked in on the progress of three prominent Manhattan cathedrals in his “Sky Line” column:

LANDMARKS ALL…From left, Riverside Church, the still yet-to-be completed St. John the Divine, and St. Bartholomew’s. (MCNY/masonrymagazine.com/dtjoyce.com)

 *  *  *

The theater review section included this illustration of a new play, Roar China, that opened Oct. 27, 1930 at the Beck Theatre.

The staging of Roar China included this reconstruction of the bow of the H.M.S. Europa on the Beck Theatre stage…

(messynessychic.com)

 *  *  *

From Our Advertisers

The holiday season was in the air, and retailers were taking various approaches to entice Depression-era shoppers to consider their wares. The ads have a more conservative bent, when compared to late 1920s, and in the case of Wanamaker’s and B. Altman’s, an appeal to simpler times…

…Macy’s, on the other hand, looked to sell rather expensive lighters “to arouse the youthful enthusiasm among veteran smokers”…

…despite the Depression, New Yorker subscriptions continued to steadily increase — the magazine had nearly 45,000 subscribers in 1930, and by the end of the decade the number would approach 100,000 — below, a house ad designed to entice new subscribers…

…our cartoons include this holiday spot illustration by Barbara Shermund

…and another by Shermund of her parlor room crowd…

Otto Soglow amused us with a couple of tots…

Gardner Rea imagined a confrontation between a Macy’s Thanksgiving Day Parade balloon and Italy’s Fascist dictator Benito Mussolini

…the balloon Rea illustrated was “The Captain” from the popular Katzenjammer Kids comic strip. Along with his “family,” the Captain appeared in the parade in 1929 and 1930 (and possibly 1931). They were the first licensed character balloons in the parade’s history…

macysthanksgiving.fandom.com

…back to cartoons, book shopping with William Crawford Galbraith

…and some holiday cheer from A.S. Foster

Next Time: Ziegfeld’s Folly…

 

 

 

The High Place

For this installment we look at two issues, Nov. 15 and 22, both featuring covers by Theodore Haupt that celebrated two autumn rituals: football and Thanksgiving.

Let’s begin with the Nov. 22 issue, which climbed to the highest place in Manhattan — no, not the Chrysler Building, but the nearby Empire State Building — with E.B. White admiring the commanding view:

Before the Empire State Building could go up, the old Waldorf-Astoria hotel had to come down. As White observed, the old hotel was built so soundly that it was too costly to deconstruct and salvage. Most of it ended up on the bottom of the ocean.

DOWN IN DAVY JONES’ LOCKER lie the remains of the old Waldorf-Astoria Hotel, which stood for just 36 years before it was razed to make room for the Empire State Building. At right, one of the hotel’s lobbies, and the Grand Ballroom. (nyc-architecture.com/Pinterest)
UPSTART…Left, in this image from November 1930, scaffolding embraces the Empire State Building’s “mooring mast,” which promoters claimed would allow dirigibles to load and unload passengers atop the tallest building in the world. Top right, although not yet complete, the actual height of the Empire State Building exceeded the Chrysler Building by October 1930. It would officially claim the crown as the world’s tallest on May 1, 1931. Bottom right, a steelworker’s view of the Chrysler Building from atop the Empire State Building, taken by photographer Lewis Hine. (Fine Art America/MCNY/Wikipedia)
A LOT OF HOT AIR…Top images: The fabled “mooring mast,” described by E.B. White in his New Yorker brief, as imagined in composite images (old-time Photoshop). In reality, the morning mast never worked; bottom right, a cutaway view of the mast featured in Popular Mechanics; bottom left, New York Times photo from March 22, 1931, announcing the completion of the Empire State Building, just 17 months after the Waldorf-Astoria began coming down. (Reddit, Pinterest, NYT)
SURVEYING THEIR KINGDOM…Most visitors to the Empire State Building can only go as high as the 86th floor observation deck. However, if you are a VIP like Serena Williams or Taylor Swift, you can get your picture snapped on the 103rd. (Empire State Building/Evan Bindelglass, CBSNewYork)

*  *  *

Sore Winner

Sinclair Lewis famously declined the Pulitizer Prize for his 1925 novel Arrowsmith, upset that his 1920 novel Main Street had not previously won the prize. But when the Swedish Academy came calling with a Nobel Prize in Literature in 1930, he happily accepted. According to “The Talk of the Town,” this award also seemed a bit tardy, since Lewis’s small town booster archetype, George F. Babbitt, did not fit the dour days of the Great Depression. But it turned out that the 1922 novel Babbitt was ultimately what swayed the Nobel jury:

BOOST FROM A BOOSTER…George F. Babbitt helped make Sinclair Lewis famous, and landed him a Nobel. (NYT, NOVEMBER 6, 1930)

 *  *  *

Not So Sweet

Those of a certain age might remember Helen Hayes as a sweet old lady who appeared on a number of TV shows in the 1970s and 80s, or as the mother in real life of James MacArthur, Disney teen star and later the portrayer of Danny “Book ’em Danno” Williams on the original Hawaii 5-0 TV series. Hayes was married to playwright Charles MacArthur, and “The Talk of the Town” takes it from there…

CREATIVE TYPES…The engaged couple Charles MacArthur and Helen Hayes posed for photographer Edward Steichen for this Jan. 1, 1929 image featured in Vanity Fair magazine. (Condé Nast)

 *  *  *

Ain’t It Grand

Grand Hotel opened at the National Theatre on Nov. 13, 1930 to strong reviews, including the one below by Robert Benchley that he filed for the New Yorker. The play, adapted from the 1929 novel Menschen im Hotel by Austrian writer Vicki Baum, would prove to be a smash on Broadway and again on the silver screen in a star-studded 1932 film featuring Greta Garbo, John Barrymore, and Joan Crawford.

THE STARS ALIGN…Left, promotional photograph of the original Broadway production of Grand Hotel. At right, Eugenie Leontovich portrayed fading Russian ballerina Grusinskaya in the play. The role would go to Greta Garbo in the 1932 film adaptation. (Theatre Magazine, February 1931/Wikipedia)

…and while we are on the subject of Broadway, the theater review section also featured this Al Frueh illustration promoting a noted production of Twelfth Night at the Maxine Elliott…

Program for the production featuring Jane Cowl. (Playbill)

 *  *  *

There were also big doings at the Met, where Spanish lyric soprano Lucrezia Bori (1887-1960) wowed audiences with her portrayal of Violetta in La Traviata.

SHE HAD SOME PIPES…right, lyric soprano Lucrezia Bori on the cover of the June 30, 1930 edition of Time magazine. At right, promotional photo of Bori circa 1930. (Time/Wikipedia)

 *  *  *

Bounty of Blessings

Humorist W. E. Farbstein gave readers plenty to be thankful for in this tribute to the Thanksgiving holiday…

 *  *  *

From Our Advertisers

Occasionally advertisements acknowledged the reality of the Great Depression, including this one from the Saturday Evening Post that offered encouraging words to prospective readers…

…County Fair, a Greenwich Village country-themed nightclub, offered the diversion of Moffatt and Bowman to take audiences’ minds off of hard times…

…and for all the supposed sophistication of New Yorker readers, there were still plenty of back page ads offering nostrums laced with superstition…

…some of the more colorful, spritely ads from the era were offered up by the producers of Texaco Motor Oil…

…our cartoons are by Gardner Rea

Barbara Shermund

William Crawford Galbraith

…and Perry Barlow

…and for another reminder of reality in the city, this sketch that ran along the bottom of “The Talk of the Town,” by Reginald Marsh

…and now we step back to the Nov. 15 issue, where E.B. White offered a less somber take on the Great Depression…

…White also noted a change on the faces of storefront mannequins…

YIN AND YANG…The worldly pose of a Roaring Twenties mannequin, and a more wholesome look for the leaner times in the 1930s. (Pinterest)

 * * *

Playing Telephone

Long, long before cell phones, telephones were heavy stationary devices that required a certain amount of planning before installation, as E.B. White explains:

On to our Nov. 15 ads, we have this announcement for The Third New Yorker Album…with illustration by Otto Soglow

…here is what the album looked like…

…and a couple of inside pages…

(Etsy)

…one of the contributors to the album was Rea Irvin, founding illustrator for the New Yorker and Murad cigarettes…also another Flit insecticide ad by Dr. Seuss

…Christmas ads began appearing in the magazine, including this one for Hanson scales…pity the poor chap (and his wife) who actually thought this might be a suitable present for Christmas, or any occasion for that matter…

…and with Prohibition still in force, advertisers found other uses to promote their products…

…on to our cartoons, Leonard Dove illustrated a couple who didn’t get away with the ruse…

… Alan Dunn depicted what was considered typical office behavior in the 1930s…

...Peter Arno visited the Harvard Club…

Alice Harvey also explored the college scene…

…some parlor games with Barbara Shermund

……Bruce Bairnsfather, and some existentialist chat at tea time…

…and we close with Izzy Klein, and the world of corporate competition…

…and a Happy Thanksgiving, from the Macy’s Thanksgiving Parade 89 years ago, Nov. 27, 1930…

(CBS)

Next Time: The Future Was a Silly Place…

 

 

 

 

 

 

 

Leatherheads

One thing you won’t see in today’s New Yorker magazine is extensive coverage of college football (more likely you’ll see an indictment of the game). In the magazine’s first years, however, that sport was enthusiastically embraced.

Oct. 4, 1930 cover by Rea Irvin.

A writer identified by the alias “Linesman” assessed the early season’s prospects, and noted the return of Yale’s Albie Booth (1908–1959) to the field. Booth became famous during the previous season for his spectacular play against Army: he led Yale to an upset victory by scoring all of the team’s points (two rushing touchdowns, a 65-yard punt return for a touchdown, and three extra point kicks). Newsreels featuring the game sported the caption, “Booth 21, Army 13.”

GOOD THINGS COME IN SMALL PACKAGES…Top and left, only 5 feet 6 inches tall and 144 pounds, Albie Booth nevertheless could do it all on offense – running, passing, kicking. He was elected to the College Football Hall of Fame in 1966. Bottom, left, Fordham’s famed “Seven Blocks of Granite,” in 1936. In the days before he became a legendary coach, Vince Lombardi  served as one of those seven blocks (he is third from the left). (footballfoundation.org/yaledailynews.com/AP)

 *  *  *

Foul Ball

While the New Yorker geared up to cover the college football season (as well as everything from Badminton to yacht racing), it continued to ignore professional baseball, mentioning its existence only in passing, such as this observation shared by Howard Brubaker in “Of All Things”…

Footnote: Simeon Fess (1861-1936) was a Republican Senator from Ohio known as an apologist for a very unpopular Republican Party.

  *  *  *

Not For The Kiddies

The Office Wife was a romantic drama featuring such “pre-Code” themes as infidelity and workplace hanky panky. The film was the talking picture debut of Joan Blondell, who would become a big star in the 1930s and enjoy a long career that would include numerous appearances on television through the 1970s. Here are excerpts from John Mosher’s review of the film:

SHE TALKS! SHE BATHES! At top, Anne Murdock (Dorothy Mackaill) practices her charms in The Office Wife. Below, Anne’s younger sister Katherine (Joan Blondell) has a soak in the tub. It would be Blondell’s talking picture debut. (11east14thstreet.com/classicmoviefavorites.com)
SEX SELLS…Warner Brothers played up the salacious aspects of The Office Wife to generate interest among movie theater operators. (Pinterest)

While Joan Blondell was on the verge of a meteoric rise, one of the silent era’s biggest stars and sex symbols, Clara Bow (known as the “It Girl,”) was seeing her popularity wane in the sound era. After Her Wedding Night (reviewed here by Mosher) she would make just four more films before she would retire from the pictures at the ripe age of 28.

DOWN BUT NOT OUT…From left, Richard ‘Skeets’ Gallagher, Ralph Forbes and Clara Bow observe the hijinks of Charles Ruggles in 1930’s Her Wedding Night. Bow’s enormous popularity would quickly wane in the era of talking pictures. (IMDB)

*   *   *

Twin Peaks

Architecture critic George Chappell chronicled the latest changes to the skyline surrounding Central Park, most notably Emery Roth’s landmark San Remo and El Dorado.

THIS TOWN AIN’T BIG ENOUGH FOR THE TWO OF US…New York’s original Hotel Majestic (left) stood for just 35 years before it was razed to make way for its bigger Art Deco successor, at right. (Pinterest/Wikipedia)
FRATERNAL TWINS…Architect Emery Roth designed both the San Remo at 145 Central Park West (left) and the El Dorado at 300 Central Park West. (Wikipedia/mapio.net)

 *  *  *

From Our Advertisers

“Cultural hotels” of the 1920s and 30s catered to college students as well as young professionals engaged in music or the visual arts. Two of these hotels shared the Barbizon name, and one in particular on East 63rd Street served as a combination charm school and dorm for young women who wanted a safe New York retreat while they pursued school or professional opportunities. For decades it would be home to many celebrities including Candice Bergen, Joan Crawford, Cybill Shepherd, Joan Didion, and Grace Kelly…

CULTURAL SIBLINGS…Opened in 1927, The Barbizon at 140 East 63rd Street (left) served for many decades as a female-only residential hotel, housing many celebrities before they became famous including Candice Bergen, Joan Crawford, Cybill Shepherd, Joan Didion, and Grace Kelly. At right, the Barbizon-Plaza, which opened in May 1930, was noted as the first music-art residence center in the U.S. (newyorkitecture.com/Museum of the City of New York)

…of course not everyone could afford the excitement of life among the rich and famous…some had to settle for lesser thrills…

…on the other hand, these posh tots appeared to be destined for the Barbizon crowd…you can even sense that feeling of entitlement in their vacant little eyes…

…and for something completely different, another weird Flit ad, with Dr. Seuss

…on to our cartoons, another day in the country with Rea Irvin

Alan Dunn found a young couple living above one of the city’s “skyscraper churches,” the result of valuable Manhattan church property being developed into a combinations of churches and hi-rise apartments…

…an example of a “skyscraper church” is Calvary Baptist Church at 123 West 57th…

(Wikipedia)

…closer to the street, we have a couple of high society waiters with low opinions of man’s best friend, courtesy Garrett Price

Barbara Shermund looked in on some gossip (paying special attention to the smoking habits of the smart set)…

…and we end with Robert Love’s sole contribution to the New Yorker

Next Time: Will It Play In Peoria?…