Above: A group of eight East African elephants greet visitors to the American Museum of Natural History's Akeley Hall of African Mammals, which opened in 1936. The elephants are surrounded by twenty-eight habitat dioramas. (amnh.org)
One can instantly call up a photo on an iPad of every known animal on the planet, so why are people still fascinated by dead, stuffed animals displayed in glass cases?
May 2, 1936 cover by William Cotton.
To be accurate, most animals on display at natural history museums are not “stuffed;” they are an art form or sorts, anatomical sculptures covered with skins, posed in meticulous re-creations of their natural environments.
Ninety years after it opened to the public, the American Museum of Natural History’s Akeley Hall of African Mammals—named for the father of modern taxidermy Carl Akeley— still dazzles museum-goers with incredibly detailed dioramas (twenty-eight in all) that depict a range of African ecosystems. Writing for “A Reporter at Large” (titled “Africa Brought to Town”), Morris Markey marveled at the lifelike displays of flora and fauna, “every twig and grain of sand the very essence of Africa…”
DEATH AND LIFE(LIKE)…Clockwise, from top left, procession of elephants in the American Museum of Natural History’s Akeley Hall; the downside of dioramas—elephants slain in 1911 that now comprise “The Rear Guard” (elephants in back) of AMNH’s procession of elephants; Carl Akeley models a taxidermied elephant circa 1921; Akeley reclining on a bull elephant he killed in 1910 on an AMNH expedition. (uconn.edu/public domain/amnh.org)GETTING IT RIGHT…Clockwise from top left: Carl Akeley with his camera, circa 1920s—Akeley contributed hundreds of specimens and images of wildlife and plants to various American museums throughout the course of his career; James L. Clark, William R. Leigh and Richard Radatz relax during a 1926 African expedition to document the flora and fauna (through photos, sketches and paintings) for reference in creating true-to-life dioramas; unidentified expedition worker prepares plaster to make casts of collections (tree bark, leaves, rocks etc.). (amnh.org/uconn.org)MARRIAGE OF SCIENCE AND ART…Clockwise from top left: William R. Leigh landscape study; expedition artists made paintings en plein air as well as from specimens brought back to their tents (below). At bottom left is Carl Akeley’s second wife, Mary Lee Jobe Akeley (1886–1966), a well-known explorer and naturalist. It was her first expedition to Africa and Carl’s last—he would die of dysentery before the expedition concluded—so Mary took charge of the expedition, and was later named Carl’s successor as adviser to the American Museum of Natural History. (Leigh landscape courtesy Gerald Peters Gallery via jamesperrywilson.wordpress.com/still images taken from a short film of AMNH’s 1926 African Hall expedition, courtesy University of Connecticut)
Markey visited with museum director Roy Chapman, who likened the dioramas to “glimpses of Africa as they might be seen from a train window…” Since this was 1936, no one seemed too concerned about the ethical implications of hunting and killing animals for museum displays. It should be noted that most animals we see in major natural history museums today were killed during early 20th-century expeditions such as Akeley’s; animals used in new displays are often obtained from zoos or sanctuaries after dying of natural causes.
OUT OF AFRICA…Still image of giraffes taken from a short film of AMNH’s 1926 African Hall expedition; the AMNH’s “Water Hole” diorama; “Greater Koodoo” diorama; Clarence Rosenkranz working on the “Giant Sable” diorama. (amnh.org/uconn.org)
There is an undeniable appeal to these artificial environments. Although our digital age offers all sorts of them, there are still kids who like to build dioramas in shoeboxes. And for those of us who grew up in 1960s and 70s, there was the thrill of opening a new three-pack of View-Master reels, each slide revealing a three-dimensional, self-contained world.
And so it is with museum dioramas. They offer a moment of wonder and calm to viewers. As the noisy world collapses around them, these displays—however artificial—might inspire in some a greater appreciation of these creatures and their fragile environments.
One can imagine film critic John Mosher rubbing his eyes as he pondered the reasons why Hollywood insists on making overly long movies (also lamented by critics today). He also reviewed four new films, with little enthusiasm.
LONG IN THE TOOTH?…Clockwise from top left: Critic John Mosher seemed to imply that seven-year-old Shirley Temple (seen here with Buddy Ebsen in Captain January) was getting too old to play the precocious little healer; Douglas Fairbanks Jr. and Gordon Harker in The Amateur Gentleman; Janet Gaynor and Robert Taylor made cute in I Married a Doctor; movie poster for Lorenzino de ’Medici, which Mosher felt was best suited to Italian audiences. (letterboxd.com)
* * *
Getting Things Done
Journalist Hickman Powell filed the first part of a two-part profile of New York’s 45th Governor, Herbert Lehman (1878–1963). The first Jewish governor of New York, Lehman was a prominent liberal leader and a major philanthropist, known for implementing a “Little New Deal” that established a minimum wage, unemployment insurance, and public housing.
HMMM…William Cotton was a terrific caricaturist, but he seemed to miss the mark with this illustration of Gov. Herbert Lehman for the “Profile.” (Wikipedia)
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From Our Advertisers
The May 2 issue was crammed with ads for women’s summer fashions, which were defined by longer, leaner silhouettes…
…and by the increasing popularity of practical sports and casual clothes…
…the makers of Cadillac motorcars continued to emphasize their lower-priced LaSalle models for Depression-squeezed consumers…
…no fashion models or health claims here, just the allure of cigarette smoke courtesy Liggett and Myers…
…the distillers of Old Taylor wanted you to associate their product with the timeless work of William Shakespeare…after all, who’s going to sue them over image rights?…
…on to our cartoonists…Miguel Covarrubias, whose work was featured in The New Yorker’s first issue and was frequent in those early days, lent his talents to the theatre review section with this rendering from On Your Toes…
…something else I forgot to mention in my last post, On Your Toes also marked George Balanchine’s debut as a Broadway choreographer…
ON HIS TOES…At left, George Balanchine in 1942; at right, Tamara Geva in 1936’s Broadway production of On Your Toes. Geva, an actress, ballet dancer, and choreographer, was Balanchine’s first wife (married 1921-1926). (Wikipedia/instagram)
…we are seeing a lot of Richard Taylor in the 1936 issues, especially in providing spot illustrations such as this one…
…Charles Addams deployed some sarcasm on the domestic front…
…and Addams again, commenting on the fierce rivalry between the privately owned Interborough Rapid Transit (IRT) and the municipal subway systems…
…and we have two by Helen Hokinson, having misgivings about a greenhouse variety…
…and finding a personal commitment to a can of soup…
…Garrett Price had this man doing some wishful thinking…
…William Steig used a two-page spread to illustrate a day at the drugstore…
…another drawing from the group, appearing on the left-hand page…
…keeping it in the family, we have one byHenry Anton Steig (William Steig’s brother)…according to Michael Maslin’s indispensable Ink Spill, Henry contributed nineteen drawings to The New Yorker from 1932 to 1936 under the name Henry Anton…this one was his final contribution…
…Whitney Darrow Jr drew up this over-enthusiastic maître d’…
…Barbara Shermund went apartment hunting…
…and we close with Daniel ‘Alain’ Brustlein, and a room with a view…
Above: Detail from illustration depicting the Philippine Clipper arriving in Hong Kong to establish the first commercial air service between North America and the continent of Asia on October 23, 1936. (Otto G. Richter Library, University of Miami)
We take to the air with the April 18, 1936 edition of The New Yorker, namely via the China Clipper, a Pan American flying boat that was preparing to begin regular passenger service from San Francisco to the Philippines and Hong Kong along with its two sister ships.
April 18, 1930 cover by Rea Irvin.
Writing for “A Reporter at Large” under the title “See You in Shanghai,” Morris Markey offered an enthusiastic preview of the China Clipper, a Martin M-130 flying boat that was initially tested on a Trans-Pacific mail route laid out by famed navigator Fred Noonan (who would disappear the following year in a fateful flight with Amelia Earhart). Although Markey anticipated a summer launch, the first commercial trans-Pacific airmail and passenger service from San Francisco to Manila actually took place in October 1936, when the Hawaii Clipper made the first scheduled transoceanic passenger flight to the Philippines. The Philippine Clipper inaugurated the first passenger service into Hong Kong that same month, but it was a public relations VIP flight rather than a revenue generating one.
Here are excerpts from Markey’s report:
TAKING WING…Clockwise, from top left, carrying nearly 111,000 letters, the China Clipper passes over the San Francisco waterfront on its first airmail flight to Manila in November 1935; trading card from a pack of Player’s cigarettes; cutaway view of the Martin M-130 flying boat dubbed the China Clipper.(Wikipedia/frommers.com/Smithsonian)
Here is the flight schedule for the China Clipper’s first airmail flight to Manila in November 1935:
(messynessychic.com)
Today’s commercial aircraft squeeze passengers into about six square feet. Compare that to a Pan Am Clipper, which allotted twenty-two square feet per each passenger. They lounged on easy chairs and couches, enjoyed six-course meals served on fine china, and could even take a hot shower if so desired. Markey again:
THE ONLY WAY TO FLY if you had the means. The Clippers were divided into spacious cabins, with couches rather than airplane seats. The passenger compartments would transform at night into deluxe sleeper cabins. There was a dining salon, dressing rooms, and separate bathrooms for men and women. (messynessychic.com/Wikipedia/clipperflyingboats.com)
Talk about legroom…
(everythingpanam.com)
Writing for Messy Nessy,Luke Spencer notes this experience was only available to a select few: “…a one-way ticket from San Francisco to Hong Kong would set you back $760 in 1939 (more than $13,000 today). But despite being largely reserved for the rich and famous, the seaplanes are so evocative of the bygone era, that today, it’s hard to imagine a vintage travel poster without a Flying Clipper in it, soaring above a distant island.” Indeed, the long-gone Clipper ships live on in popular vintage travel posters such as the one below depicting Pan Am’s most advanced, largest and last flying boat, the Boeing 314. The circa 1939 illustration is by George Lawler:
(panam.org)
* * *
Don’t Step On Them
Suede shoes (aka Bucks, Reverse Calfskin) caught the attention of E.B. White, who thought this “new kind of men’s shoe” resembled a wire-haired dachshund. Suede shoes (blue ones would come later) were introduced as a preppy alternative to heavy lace-up shoes in the 1930s. They were favored (and made popular) by fashion trendsetter Edward, Duke of Windsor, who briefly reigned as British king in 1936 before abdicating the throne.
GOING CASUAL…Suede shoes offered a less formal option to men who still wanted to look stylish about town or at the club. At left is an ad from the 1940s, and at right is a one-column ad from the April 18, 1936 issue of The New Yorker. One wonders if E.B. White noticed it. (chronicallyvintage.com)
* * *
Cowboys and Elephants
The “Talk of the Town” noted the latest attractions the Ringling Brothers were bringing to Madison Square Garden, including B-grade Western film actor ColonelTim McCoy and a trio of elephants who played a rudimentary form of baseball.
NICE DUDS…American actor and military officer Colonel Tim McCoy (1891–1978) was a popular cowboy film star; he was even honored with his picture on a Wheaties box. (Wikipedia/nypl.org)
The tallest person ever recorded, Robert Wadlow (1918–1940), became a celebrity after his 1936 U.S. tour with the Ringling Brothers Circus, appearing at Madison Square Garden in the center ring, and never in the sideshow.
ON DISPLAY…The 8 foot, 11.1 inch Robert Wadlow shares a moment with Harry Earles (aka Harry Doll) behind the scenes at the Ringling Brothers Circus in 1936. During his appearance, Wadlow dressed in his everyday clothes and refused the circus’s request that he wear a top hat and tails. (reddit.com)
In addition to Col. McCoy, the circus also featured the daring high wire act of the famous Wallenda family:
IT’S A LIVING…The Wallendas performing at Madison Square Garden in 1934. (facebook.com)
* * *
Sage Advice
Dorothea Brande (1892–1948) was the author of two popular advice books: Becoming a Writer (1934) remains in print today, and her motivational Wake Up and Live (1936) sold more than a million copies and inspired an eponymous 1937 Hollywood movie.
As we’ve seen before, James Thurber relished the opportunity to satirize the writers of motivational books, and Brande’s Wake Up and Live proved to be irresistible. Here are some choice excerpts:
IDEAL FOR AN AIRPORT READ if such a thing would have existed in 1936. Above, Dorothea Brande circa 1937 and her 1936 bestseller, Wake Up and Live, which sold more than a million copies and inspired a Hollywood movie. (Wikipedia/matthewsbookshop.com)
* * *
Legacy Lines
In 1936 Stephen Vincent Benét (1898–1943) was more widely read than any American poet, but his popularity didn’t diminish the respect he received from literary critics. So no wonder The New Yorker gave him a two-page spread to publish his “Notes To Be Left In A Cornerstone.” It’s too large to reproduce here, but this is how it looked in the magazine (with great spot art by Hugo Gellert)…
A closer look at Gellert’s illustration…
…and here are the last two stanzas of the poem:
* * *
Ray Gets Rough
Ray Bolger’s long career included everything from dancing in vaudeville shows and acting on Broadway to appearing in his own television sitcom and in a 1981 Dr. Pepper commercial (dancing, of course). He is best remembered as the lovable, loose-limbed Scarecrow in 1939’s Wizard of Oz. So it was a surprise to learn that the Tony-winning actor could also play a tough guy, a turn that delighted critic Wolcott Gibbs, who penned this review of the Rodgers and Hart comedy musical On Your Toes:
I CAN SCARE MORE THAN CROWS…Ray Bolger (left) gets rough with a thug as Tamara Geva looks on in the musical comedy On Your Toes. (rodgersandhammerstein.com)
* * *
Bio Myopic
Biopics reached a height of popularity in the Thirties, with dozens of these pictures featuring major stars including Charles Laughton in The Private Life of Henry VIII (1933) and Rembrandt (1936), Barbara Stanwyck in Annie Oakley (1935), Greta Garbo in Queen Christina (1933), and Claudette Colbert in Cleopatra (1934). Paul Muni, the king of biopics, appeared in at least a half-dozen including The Story of Louis Pasteur (1936). The year 1936 also brought us The Great Ziegfeld, starring William Powell as Flo Ziegfeld, Myrna Loy as his wife, Billie Burke, and Luise Rainer as Ziegfeld’s first wife, Anna Held. Critic JohnMosher takes it from here:
DOUBLE TAKE..Ziegfeld Follies star Will Rogers was originally intended to appear in the 1936 film The Great Ziegfeld, but died in a plane crash in August 1935 before filming began. A.A. Trimble (pictured at left), was a map salesman by trade, but was also known to perform impersonations of Rogers at events like Rotarian lunches. Critic John Mosher was shocked by Trimble’s uncanny impersonation of Rogers in the film, which also featured Ziegfeld headliner Fanny Brice (right), the real one. (facebook.com/amazon.com)OSCAR-WORTHY…William Powell and Luise Rainer in The Great Ziegfeld. The film won three Academy Awards, including Best Picture, Best Dance Direction, and Best Actress, which went to Rainer. (tcm.com)
A note on Luise Rainer (1910–2014): The Austrian-American Rainer was the first person to win two Academy Awards in a row. The first was for her role as Anna Held in The Great Ziegfeld, and the second was for her role as a Chinese farm wife in 1937’s The Good Earth.
TIME WAS ON HER SIDE…Luise Rainer in 1936. (Wikipedia)
At the time of her death in 2014, thirteen days shy of her 105th birthday, Rainer was the longest-lived Oscar recipient, and the longest-lived female star from Classic Hollywood.
Mosher also reviewed Desire, a romantic crime drama that reunited the stars of the 1930 pre-code film Morocco, Marlene Dietrich and Gary Cooper.
REKINDLING THOSE SPARKS…Marlene Dietrich and Gary Cooper reunite in Desire. (video librarian.com)HMMM…Desire also featured character actor William Frawley (seen here with Cooper), who would go on to greater fame in television, playing Fred Mertz on I Love Lucy. (facebook.com)
* * *
From Our Advertisers
We begin with the inside front cover, where the makers of leaded gasoline appealed to homespun sensibilities with an odd juxtaposition…
…oil companies and other auto-related industries were big advertisers in The New Yorker, including the United States Rubber Company…
…which ran this back cover ad in the very first issue of the magazine, Feb. 21, 1925…
…another advertiser with deep pockets was big tobacco…R.J. Reynolds continued to make the ridiculous claim that their Camel cigarettes aided digestion…
…the makers of Old Gold stuck with sex to sell their smokes, featuring illustrations by pin-up artist George Petty…
…Hiram Walker boasted the availability of their Canadian Club whiskey in “87 lands”…
…at first glance I thought this was a soap advertisement…one doubts this analogy prompted more people to pick up a case of Bud…
…the makers of College Inn Tomato Juice Cocktail continued to employ the social faux pas to sell their product…note the outraged duchess making an appearance on the right…
…Heineken established its U.S. presence in 1933, becoming the first imported beer legally sold after the end of Prohibition…
…Amer Picon called on the talents of illustrator Jon Whitcomb (1906–1988) to create this stylish advertisement…
Jon Whitcomb (1906–1988) was known primarily for his illustrations of glamorous young women, including his signature “Whitcomb Girl.” Born and raised in the Midwest, Whitcomb moved to New York City in 1934, joining with Al Cooper to found the Cooper Studio. At left, Whitcomb circa 1940s; at right, his illustration for the cover of Colliers, Aug. 23, 1941. (illustrationhistory.org)
…on to our cartoonists, we have a spot illustration by Richard Taylor to kick off the issue…
…Leonard Dove gave us a frustrated sugar daddy…
…Alain illustrated the perils of social realism…
…Whitney Darrow Jr’s butler made himself right at home…
…Ned Hilton’s harpist found a way to adapt to her surroundings…
…Robert Day required a layout adjustment for his human cannonball…
…Mary Petty took an unusual request at the soda fountain…
…Peter Arno diagnosed an incurable eye condition…
…Otto Soglow offered up a surprise at the automat…
…Helen Hokinson went apartment hunting…
…and we close with Barbara Shermund, and a big ask…
Above: Portrait of Georgia O'Keeffe, 1935, by Alfred Stieglitz, gelatin silver print; at right, O'Keeffe's Ram's Head, White Hollyhock-Hills, 1935. Oil on canvas. (National Gallery/Brooklyn Museum)
Over the seven decades of her career, Georgia O’Keeffe created works that did not necessarily follow the art movements of the 20th century. Critic Lewis Mumford referred to these works as “autobiographies in paint,” every painting “as enigmatic as the Mona Lisa.”
January 18, 1936 cover by Robert Day, illustrating the days before the invention of the Zamboni (in 1949).
O’Keeffe was married to art dealer and photographer Alfred Stieglitz, who exhibited her works at his “An American Place” gallery at 53rd and Madison. The couple had a complex, open relationship (Stieglitz had a number of affairs) that proved painful to O’Keeffe, and in 1933 she was hospitalized for two months after experiencing a nervous breakdown; she did not paint again until the following year. Although Mumford did not directly reference this episode in O’Keeffe’s life, he did note that “Certain elements in O’Keeffe’s biography were plainly visible” in her paintings.
PAINED PAINTINGS…Clockwise, from top left, Georgia O’Keeffe’sEagle Claw and Bean Necklace, 1934; Jack-in-the-Pulpit No. IV, 1930; Purple Hills, 1935. (MoMA/Phillips Collection/San Diego Museum of Art)
Mumford noted that O’Keeffe’s newer works revealed a “resurrection of spirit,” such as the painting of a ram’s skull, “with its horns acting like wings, lifted up against the gray, wind-swept clouds…”
GLOWING WITH POETRY AND TRUTH is how Lewis Mumford described Georgia O’Keeffe’s latest work. Clockwise, from top left: Ram’s Head suggested to Mumford “a resurgence of life and a resurrection of spirit” in the artist; other bright works included Sunflower, New Mexico 1, 1935; and Hill, 1935. (National Gallery/Cleveland Museum of Art/ Denver Art Museum)
* * *
Lights Out
In the previous issue E.B. White noted that the Edison Company was threatening to cut off electric service to the magazine’s offices due to nonpayment. This “Notes and Comment” update cleared up the matter.
THE PRICE FOR POWER…Above, an aerial view from 1926 of New York Edison’s East River Power Station at 38th Street. In 1936 it was powered by coal, which burned pungently and created problems with soot throughout the area. (tudorcityconfidential.com)
* * *
Revisiting a Pint-size Poet
“The Talk of the Town” paid a visit to Nathalia Crane (1913–1998), who became famous after the 1924 publication of her first book of poetry, The Janitor’s Boy, at the age of ten. Excerpts:
PIXIE POET…Nathalia Crane published her first poems in The New York Sun when she was only nine years old, the paper unaware that she was a child. She later became a professor of English at San Diego State University. (gutenberg.org)
The fledgling Crane received a very different New Yorker reception in 1928, when Dorothy Parker took her to task for contributing to the collapse of grammar and civilization in general. Here’s an excerpt from Parker’s Jan. 7, 1928 “Reading & Writing” column:
GRUESOME was the word Dorothy Parker chose to describe chocolate-covered olives and bad poetry. At left, Parker in 1928. At right, a contents page from The Spirit of St. Louis, a collection of one hundred poems selected from thousands in a poetry contest celebrating Charles Lindbergh’s flight across the Atlantic. (literaryladiesguide.com/ebay.com)
* * *
Order in the Court
Howard Brubaker commented on a recent ruling by the Supreme Court regarding the ongoing fight by Republicans to curtail FDR’s New Deal.
* * *
Cinderella Stories
For his Jan. 4, 1936 “A Reporter at Large” column Morris Markey visited “Major Bowe’s Amateur Hour” at NBC’s Rockefeller Center radio studios. He was so impressed by the rags-to-riches stories that he shared a few in his Jan. 18 column, titled “The Crystal Slipper.” He warned readers that the stories were “sentimental,” but not in the vein of A Christmas Carol: “Tiny Tim, asking God to bless every one, regardless, was a pious little fraud,” Markey noted. Excerpts:
Markey shared the story of a garbage collector turned opera tenor, and a wealthy debutante who was encouraged to “stay off the stage” by “Major” Edward Bowes himself.
CUT THE TRASH TALK…Joseph Rogato told the Amateur Hour audience that his job as a “garbage man” was no laughing matter, and went on to wow them with his singing voice. At left, a detail from an ad for Chase & Sanborn coffee, the show’s sponsors. At right, show founder and host “Major” Edward Bowes with the gong he used to abruptly end acts he deemed poor—he soon abandoned the practice after listeners objected. (eBay.com/Facebook)
Markey next told the story of Marguerite Ryan, the “Singing Housewife”…
FROM RELIEF TO RICHES…This Chase & Sanborn advertisement described Marguerite Ryan’s brush with fame and her deliverance from poverty thanks to her appearance on the Amateur Hour. (newspapers.com)
Finally, the story of Rhoda Chase, whom Bowes promoted as a “penniless orphan.” Born Anna Blanor, her stage name, Rhoda, was selected by a psychic, while her last name was inspired by sponsors Chase & Sanborn.
VELVET VOICE…At right, detail from a Chase & Sanborn ad that promoted Rhoda Chase as a “Penniless Orphan” who made the big time thanks to the Amateur Hour. At left, a 1944 newspaper ad for the Zombie Club in San Juan, Puerto Rico. Known as “The Blue Velvet Voice”, Chase was a radio, stage, nightclub and USO blues singer. (Wikimedia Commons/eBay)
* * *
At the Movies
Film critic John Mosher found some bright spots at the movies, praising René Clair’s The Ghost Goes West but feeling sorry for Jean Harlow in her “thankless” role in Riffraff, a film about the tuna-fishing industry.
THE FRIENDLY GHOST…Robert Donat and Patricia Hilliard in the romantic comedy The Ghost Goes West. (IMDB)FISH OUT OF WATER…Spencer Tracy, Jean Harlow, and Joseph Calleia in Riffraff, a drama about a strike at a tuna fishery. “Just why a life of tuna-fishing should be chosen as background for Miss Harlow’s vehicle I can’t imagine, but there it is,” wrote critic John Mosher. (IMDB)
Mosher didn’t know what to make of Katharine Hepburn’s latest film, Sylvia Scarlett, in which she portrayed a con artist disguised as a boy hiding from the police. Despite its major star power and George Cukor as director, the film was a flop.
Mosher also reviewed Last of the Pagans (also about a labor dispute!) and The Private Life of Louis XIV (released in Germany in 1935 as Liselotte von der Pfalz).
SHE’S A MAN, MAN…Clockwise, from top left, Katharine Hepburn and Cary Grant in Sylvia Scarlett; Lotus Long and Mala in Last of the Pagans;Renate Müller in The Private Life of Louis XIV (Liselotte von der Pfalz). Müller would die in 1937 at age 31 under mysterious circumstances. Many believe the Nazis had her killed because she refused to appear in their propaganda films. (academymuseum.org/MGM/IMDB)
* * *
From Our Advertisers
General Motors promoted their Buick Eight in a two-page advertisement that called out Eustace Tilley and reprinted a Carl Rose cartoon from the Nov. 2, 1935 issue…
…here is the original cartoon…
…with the holidays a memory and the Depression still lingering, most of the automobile ads touted economy over luxury, however Chrysler claimed you could have both with this $760 model…
…by the looks of this guy, he probably added three fingers of vodka to his pineapple juice…
…as noted before, the folks at World Peaceways pulled no punches with their anti-war appeals…
…the makers of Lux were still rolling out Broadway stars to endorse their toilet soap…(Betty Lawford, #5, was an English film and stage actress and a cousin of actor Peter Lawford)…
…the inside back cover belonged to Stage magazine…the illustration, “Amateur Night at the Apollo,” is by Alexander King…
…the Grand Central Palace was hosting the thirty-first annual National Motor Boat Show, a rare back cover not taken by a tobacco company…
…a couple of ads from back of the book…at left, an Anglophilic appeal from Miami’s Roney Plaza Hotel, and, at right, pre-revolutionary days at the National Hotel in Havana (I had a drink there a few years ago during the Obama thaw…the lobby is beautiful, a classic from another era still hanging on thanks to Canadian and European tourists)…
…William Steig continued to illustrate these one-column ads from Pilgrim Rum…
…which segues to our cartoonists…on the bottom of page 3 was this one-column drawing by Peggy Bacon…
…Norwegian opera singer Kirsten Flagstad (1895–1962) was a famous Wagnerian soprano who made a triumphant debut at the Metropolitan Opera in 1935…
Kirsten Flagstad circa 1940. (Wikipedia)
…we continue with Helen Hokinson soaking up some sun…
…Robert Day cracked the whip in the steno pool…
…originally published sideways, another look at club life by Gluyas Williams...
…James Thurber offered up a toast…
…Richard Taylor looked into an auction mystery…
…Barney Tobey gave us a friendly greeting on the slopes…
…Perry Barlow was lost in a department store…
…William Crawford Galbraith continued to probe the woes of sugar daddies…
Above: Photo of the Hoboken Four as they appeared on the "Amateur Hour with Major Bowes" in 1935. At center is "Major" Edward Bowes, and at right is Frank Sinatra. The other three members of the Hoboken Four were Frank Tamburro, Patty Prince and Jimmy Petro. (knkx.org)
Nearly seventy years before American Idol appeared on our TV screens, a hugely successful and influential talent show filled the airwaves from NBC’s radio studios at Rockefeller Center.
January 4, 1936 cover by Constantin Alajalov.
Millions tuned in each week to the Major Bowes Amateur Hour, which got its start in 1934 at radio station WHN before moving to NBC the following year. Created and hosted by “Major” Edward Bowes (1874–1946), Bowes would chat with contestants before listening to their performances, which could be cut short by the Major’s gong (see below). For his “A Reporter at Large” column, Morris Markey paid a visit to Bowes during evening auditions at the NBC studios. Excerpts:
THE GONG SHOW…At bottom right, Edward Bowes with the gong he used to abruptly end acts he deemed poor or inept—he abandoned the prop in 1936 after receiving thousands of letters from listeners who objected to the premature termination of acts (apparently the concept was a direct inspiration for Chuck Barris’s 1970s TV program, The Gong Show). At left, a July 1936 Women’s Home Companion advertisement from the show’s sponsor, Chase & Sanborn. The ads highlighted the rags-to-riches stories of the more successful contestants. (eBay.com/Wikipedia)
Markey ended his piece noting the reality of the many contestants who, unlike Frank Sinatra, would not go on to successful entertainment careers.
STARMAKER…Clockwise, from left: Major Edward Bowes and returning Amateur Hour performer Frank Sinatra in 1943; in 1935 eleven-year-old Maria Callas performed the Madama Butterfly aria “Un bel dì vedremo,” on the Amateur Hour; actor/baritone Robert Merrill performed on the show in 1936. (winnetoba.com/mariacallasestate.com/Wikipedia)
* * *
Fleeing the Limelight
In December 1935 Charles and Anne Morrow Lindbergh secretly boarded a ship in New York and headed to England, seeking to escape the media frenzy that followed their son’s kidnapping and the subsequent trial. Thanks to connections through Anne’s family, they were able to move into a secluded estate in the Kent countryside. In his “Notes and Comment,” E.B. White explained:
HIDEOUT…From 1936 to 1938 Charles and Anne Morrow Lindbergh lived in a secluded English estate called “Long Barn.” The estate in County Kent was owned by a friend of Anne’s family. (waverlyhs.weebly.com)NOT HIS FINEST HOUR…In July 1936 Luftwaffe commander Hermann Goering (right) presented the Sword of Honor of the German Air Force to Charles Lindbergh during a visit to Berlin. Anne Morrow Lindbergh is to the far left. Goering would also present Lindbergh with a high-ranking Nazi-era civilian medal, the Service Cross of the German Eagle, during a 1938 visit. Anne presciently referred to the medal as “the albatross.” (Library of Congress)
According to White, Mayor Fiorello La Guardia cited lax police control of the media in the case of the fleeing Lindberghs. In turn, White attempted to explain the unique temperaments of Irish police officers.
GIVE US A BREAK…E.B. White noted the courage and wisdom of Irish cops, but also found their lassitude “almost theatrical.” Pictured above is Irish immigrant Patrick Leddy, who joined the NYPD in 1910 and remained on the force for more than thirty-five years. (Courtesy of Margaret Fitzpatrick Leddy via nyirishhistory.us)
A final note on the Lindberghs from Howard Brubaker, a snippet from his “Of All Things” column.
* * *
Italian Swashbuckler
The Italian fencer Aldo Naldi (1899-1965) won three gold medals and one silver at the 1920 Olympics before turning professional. According to West Coast Fencing, Aldo traveled Europe like a prizefighter, “competing in well-attended matches for cash purses…in a world of travel, glamour, drinking, womanizing, gambling and fencing, Aldo Nadi reigned supreme, going nearly eight years without a defeat.” “The Talk of the Town” was on hand for his American debut. Excerpts:
EN GARDE!…During the interwar years Aldo Nadi reigned supreme, going nearly eight years without a defeat. (dennishollingsworth.us)
“Talk” also examined the fuss being made over the Great Chalice of Antioch, which was on display at the Brooklyn Museum. Excerpts:
COULD IT BE?…Claimed to have been found in Antioch around 1900, this chalice’s plain silver bowl was ambitiously identified by some as the Holy Grail, the cup used by Christ at the Last Supper. It is displayed with the Metropolitan Museum’s Byzantium collection. (metmuseum.org)
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Year, Schmear
To mark the New Year, Arthur Guiterman offered up one his humorous poems…
…Guiterman (1871–1943) was an early contributor to The New Yorker—the magazine’s very first issue, Feb. 21, 1925, featured the first installment of Guiterman’s recurring “Lyrics from the Pekinese,” which ran through the first eleven issues.
MEOW…Arthur Guiterman’s “Lyrics from the Pekinese,” featured in the first issue of The New Yorker. At right, Guiterman in an undated photo. (Library of Congress)
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Before He Was Spooky
Robert Benchley’s review of the stage began on a bright note with Victoria Regina, which starred Vincent Price as Prince Albert and Helen Hayes as Queen Victoria. Benchley praised the realism Price and Hayes lent to the production. Excerpts:
A MATCH MADE ON BROADWAY…The 24-year-old Vincent Price and the 35-year-old Helen Hayes portrayed Prince Albert and Queen Victoria in Victoria Regina, which ran for 203 performances at the Broadhurst Theatre. Robert Benchley thought their casting was ideal. (Pinterest)
Benchley also sat through George White’s latest Scandals revue, finding it similar to White’s older shows—beautiful showgirls, various singers and dancers, and assorted comedians—with Bert Lahr shining above it all.
IT SEEMED LIKE OLD TIMES to Robert Benchley as he took in the latest edition of George White’sScandals. Bert Lahr (left) was among the headliners for the 1936 revue, which ran for 110 performances at the New Amsterdam Theatre before taking to the road. (Wikipedia/Playbill.com)
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At the Movies
John Mosher had a busy week at the movies, finding “considerable pleasure” in the screen adaptation of Eugene O’Neill’sAh Wilderness!…
MILLER TIME…The Miller family attends a commencement ceremony that helps kick off the action in Ah Wilderness! From left, Aline MacMahon, Mickey Rooney, Spring Byington, and Bonita Granville. (IMDB)
Mosher also looked at films featuring leading actresses of the day—Barbara Stanwyck in Annie Oakley, Bette Davis in Dangerous, and Claudette Colbert in The Bride Comes Home.
A TRIO OF TALENTS…Clockwise, from top left, Claudette Colbert had her hands full with Robert Young and Fred MacMurray in The Bride Comes Home; Barbara Stanwyck took aim in Annie Oakley; and Bette Davis portrayed a down-and-out actress with trouble on her mind in Dangerous. For her performance, Davis won the Academy Award for Best Actress. (laurasmiscmusings.blogspot.com/girlswithguns.org/vanguardofhollywood.com )
* * *
Gaming the Games
In her “Paris Letter,” Janet Flanner noted the preparations for the Fourth Olympic Winter games to be held in Garmisch-Partenkirchen, Germany.
WINTER HAS ARRIVED…Adolf Hitler and his fellow Nazi thugs brought a certain chill to the 1936 Winter Games in Garmisch-Partenkirchen. Garmisch and Partenkirchen were separate communities until Hitlerforced them to merge in anticipation of the games. (arolsen-archives.org)
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From Our Advertisers
From 1933 to 1939, Macy’s hosted a series of unique design exhibitions under the title “Forward House” that showcased contemporary furniture, decor, and architectural ideas…
…for reference, here is another “Forward House” advertisement from the February 1936 House & Garden magazine…
…the folks at Robbins Island Oysters employed the legend of Giacomo Casanova to market their tasty little rocks…apparently Casanova claimed that he consumed more than fifty oysters each morning to sustain his amorous adventures…
…with the holidays over, the number of ads decreased significantly, leaving readers with a mere sixty pages—less than the half the length of the fat pre-Christmas editions…the theme in the Jan. 4 issue was travel to warmer climes, these examples culled from several back of the book pages…
…the end of the holiday season did not stop tobacco companies from taking out lavish full-page advertisements targeting women smokers, this one gracing the back cover…note the implied medical endorsement at the bottom…
…we clear the air and move on to our cartoonists, beginning with spot drawings by D. Krán…
…and Christina Malman…
…one of Helen Hokinson’s girls sought an impromptu parking lesson…
…while another welcomed winter with her furry charges…
…Whitney Darrow Jr gave us a full-service information booth…
…Mary Petty illustrated a dowager with simple tastes…
…Gardner Rea was confounded at the hat check…
…Carl Rose offered up another example of rugged individualism…
…Alan Dunn served up a unique language challenge…
…Robert Day stood tall at a basketball game…
…William Crawford Galbraith was horsing around…
…Alain looked crosseyed at a store closing…
…and we close with Barbara Shermund, who sized up things at a hat shop…
Above: Former New York Mayor Jimmy Walker and wife Betty Compton, aboard the S.S. Manhattan in 1935. (New York Daily News Archive)
The Roaring Twenties and Jimmy Walker seemed made for each other. A dandy with a taste for fine clothes, late-night parties, and Broadway showgirls, the 97th mayor of New York was a darling of the media…until the market crashed; as nest eggs evaporated along with jobs, folks quickly lost their taste for such frivolity.
November 9, 1935 cover by Daniel “Alain” Brustlein. This was the first of nine covers Brustlein created for the magazine. An Alsatian-born American artist, cartoonist, illustrator, and author of children’s books, Brustlein (1904–1996) contributed to The New Yorker under the pen name “Alain” from the 1930s through the 1950s.Daniel “Alain” Brustlein, in an undated photo. During the height of Abstract Expressionism Brustlein became a reputable painter, exhibiting his work in New York and Paris. (derfner.org)
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The fall of 1935 marked three years since Walker had left office, and for nearly two of those years the city had been governed by the reformist Mayor Fiorello La Guardia. New Yorkers, it seemed, were ready for a dose of Jimmy when he returned from his European exile, hailed by a throng of media and well-wishers.
Writing for Airmail, longtime New York journalist Sam Roberts observes that the city loved Walker, “a charming hellion, a witty, self-effacing, glib humanist, far more flawed, too, and compassionate than pictured previously, a man elevated and condemned by his own character, created and ultimately consumed by his times. He conjures up the anti-Trump—a dodgy philanderer who governed by making people feel good rather than angry.”
WHERE’S THE PARTY?…Former Mayor Jimmy Walker and his wife, Betty Compton, returned to New York in the fall of 1935 amid tremendous fanfare. The New Yorker’sMorris Markey noted that at least 160 media representatives were on hand for the couple’s arrival. (YouTube)
Walker (1881-1946) fled to Europe in November 1932 amid a bribery scandal that had prompted his resignation. Accompanied by Ziegfeld Follies singer Betty Compton (1906–1944)—whom he would marry in Cannes the following April—they would bounce around the continent until Walker determined that the danger of criminal prosecution had passed.
In his “A Reporter at Large” column, Morris Markey wrote about the media’s reception of the exiled mayor, “an army of reporters and photographers, sound engineers and announcers and contact men”…all assembled to inform the world of the return of a “discredited politician.”
HE GOT AROUND…During his time in office from 1926 to 1932, Mayor Jimmy Walker never seemed to miss a moment in the spotlight. Clockwise, from top left, Walker presided over the first shot in the city’s annual marble tournament on June 3, 1928; with actress Colleen Moore at the 1928 premiere of her latest film, Lilac Time; testifying on bribery charges before the investigative committee of Judge Samuel Seabury, 1932; with Betty Compton following their 1933 wedding in Cannes. (New York Times/konreioldnewyork.blogspot.com/villagepreservation.org)
Markey continued to convey his astonishment at “the monstrous complexity, the fabulous opulence, of the machinery put in motion to inform the universe of Mr. Walker’s arrival upon his native shore.” This included a massive cocktail party—hosted by The United States Lines—for more than two hundred press representatives and other officials.
After all the commotion, Walker would settle into a job as head of Majestic Records, adopt two children with Compton, and host his own radio series on WHN, Jimmy Walker’s Opportunity Hour.
Compton would divorce Walker in 1941 and remarry. Becoming ill after the birth of a son, she would die at age 38 in 1944. Walker would die two years later at age 65 of a brain hemorrhage.
CALLING ON THE ROOSEVELTS…Jimmy Walker and Betty Compton at the White House in 1937. It was pressure from FDR that led to Walker’s resignation in 1932. (Wikipedia)
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High-flying Hooplah
While New Yorkers were going gaga over Walker, folks in the Bay Area were all atwitter over the first air-mail flight across the Pacific, loading a Pan Am Clipper to the gills with all manner of collectables. E.B. White noted:
BELLYFUL…On Nov. 22, 1935, Pan American Airways made aviation history as the China Clipper lifted off from Alameda, beginning the world’s first trans-Pacific airmail service. Captained by Edwin Musick and crewed by famed navigator Fred Noonan, the Martin M-130 opened a new era of long-distance flight across the Pacific. Noonan, who charted many commercial routes across the Pacific, would go missing along with Amelia Earhart during their ill-fated flight in July 1937. (Library of Congress)
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Wise Men From the East
“The Talk of the Town” visited with Soviet satirists Ilya Ilf (1897–1937) and Evgeny Petrov (1903–1942), who were in New York preparing for a ten-week road trip to California and back. On assignment as special correspondents for the newspaper Pravda, they later published a series of illustrated articles, “American Photographs,” as well as a book titled Single-Storied America (the summer 2004 issue of Cabinet Magazine features an account of their journey as well as a number of their photographs).
AMERICA WAS A GAS…Soviet satirists Ilya Ilf (left) and Yevgeni Petrov check out New York before heading into the American heartland on a ten-week road trip, a highlight being the countless full-service gas stations they encountered along the way. After seeing skyscrapers and mountains and other wonders, the pair agreed that the most enduring image was the one at right: “an intersection of two roads and a gasoline station against a (back)ground of wires and advertising signs.” Sadly, Ilf died two years later from tuberculosis; Petrov died in a plane crash in 1942 while working as a war correspondent. (Aleksandra Ilf archive/Cabinet Magazine)
* * *
A Jumbo Career
Wallace Beery (1885–1949) got his start in the comedy silents of the 1910s and became a star before the sound era made him an even bigger one; by 1932 he was the world’s highest-paid actor. Alva Johnston’s profile (titled “Jumbo”) took a look at Beery’s life and career (illustration by Al Frueh). Excerpts:
COURTING AND SPARKING…Sid Miller (Wallace Beery) spikes the lemonade as he woos Lily Davis (Aline MacMahon) in a scene from the 1935 film, Ah Wilderness! (letterboxd.com)
* * *
A View and Corbu
Art and design critic Lewis Mumford was well-known for his hypercritical eye, but occasionally he could be moved to rhapsodize, in this case about the opening of Fort Tryon Park, and particularly about the view it afforded visitors. He reserved his criticism for one of the latest works by Le Corbusier (aka Charles-Édouard Jeanneret), on exhibit at MoMA.
MAGNIFICENT is the word Lewis Mumford used to describe the view from Fort Tryon Park. This scene is taken from Linden Terrace to the west: a barge on the Hudson River and the Hudson Palisades beyond, with the Englewood Cliffs campus of Saint Peter’s University on the top. (Wikipedia)IRRATIONAL?…Mumford was not pleased with Le Corbusier’s latest work, Le Petite Maison de Weekend (Villa Henfel), which was featured on the cover of the MoMA exhibition catalogue (upper left). Mumford saw the design as a pathetic escape from the architect’s renown rationalism. (MoMA/Fondation Le Corbusier)
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At the Movies
It was a mixed bag at the movies for critic John Mosher, who was delighted by a Soviet take on Gulliver’s Travels, rendered with puppets engaged in a proletarian struggle…
KOMRADE GULLIVER…The Soviet stop motion-animated fantasy film, The New Gulliver, was a communist re-telling of Jonathan Swift’s 1726 novel. The film depicted Lilliput suffering under capitalist inequality and exploitation, with Gulliver enabling a proletarian revolution against the Lilliputian monarchy. (revolutionsnewstand.com)
…but Mosher was less than delighted with the latest from Hollywood, including a sedate The Three Musketeers, a “conventional” remake of D.W. Grifffith’s 1920 melodrama Way Down East, and the romcom Hands Across the Table, which the Times called “uproariously funny” but Mosher deemed barely worth a chuckle.
OUTCLASSED BY PUPPETS…John Mosher found the latest from Hollywood underwhelming. Clockwise, from top, Onslow Stevens, Moroni Olsen, and Paul Lukas in The Three Musketeers; Rochelle Hudson and Henry Fonda in Way Down East;Fred MacMurray and Carole Lombard in Hands Across the Table. (mabumbe.com/zeusdvds.com/Wikipedia)
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From Our Advertisers
The Dorothy Gray salons didn’t mince words when it came to a woman’s beauty regimen…without their help, claimed this ad, the poor “Mrs. Madison” would be “frankly plain,” with a face too wide and eyes and mouth too small…
…notable in ads for men’s and women’s clothes were the presence of cigarettes…all three of the men in this spot are having a smoke in their smart attire…
…White Rock gave their logo-bearer Psyche a rest in 1935 with a variety of ads including this one…
…the makers of Bisquit assumed their customers could read the French dialogue, or at least pretend to…
…when we (of a certain age) think of Marlboro we think of the rugged Marlboro Man, but in 1935 the brand was exclusively marketed to women…
…and who knows what Old Gold’s target was here…definitely women smokers, who were the growth market, but men would take notice of the George Petty pin-up…
…the makers of Pabst Blue Ribbon Beer, who endured Prohibition by offering products like Pabst-ett cheese spread, were ready to grab a big market share after Repeal…
…Otto Soglow, still contributing to The New Yorker despite taking his Little King to Hearst, drew up this potentate for a tomato juice spot…
…which segues to our other cartoonists, beginning with Al Frueh and his take on the latest Broadway hit, Jubilee!…
…Robert Day saw action on the gridiron…
…unless I missed something, this might be Richard Taylor’s first New Yorker cartoon…
…James Thurber put a unique spin on a bowling ball…
…Alan Dunn was all in knots at a crime scene…
…Dunn again, pondering the wonders of a makeover…
…Barney Tobey eavesdropped on a Downtown subway…
…Fritz Wilkinson looked to return a defective pet…
…Carl Rose needed two pages to illustrate his epic cartoon (caption added at the bottom for readability)…
…and we close with Helen Hokinson, and a whiff of scandal…
Morris Markey embodied the ideal of “A Reporter at Large,” and for his Sept. 7 column he decided to stroll the steamy streets of Manhattan on a late summer night, finding the sidewalks alive with folks seeking a break from their stifling dwellings.
September 7, 1935 cover by Constantin Alajalov.
Markey (1899-1950) began “Summer Night” by describing a bus ride from Midtown to Washington Square with (I assume) his wife, Helen Turman Markey. They enjoyed the breeze atop the bus as they passed Central Park and heard the faint strains of music in the air.
FINAL NOTES…Morris Markey thought he heard music coming from the Central Park Casino (left) on that hot summer night; it would prove to be one of the Casino’s last summer nights since Robert Moses would have it demolished the following May; at right, Adolf Dehn lithograph Central Park at Night, 1934. (NYC Parks/Art Institute of Chicago)AMID THE BUSTLE the Markeys hopped off the bus at Washington Square and set out on foot. At left, Washington Square by night, 1945; at right, cacophony on Fifth Avenue, circa 1940. (Facebook)
The scenes described by Markey offer a glimpse of what has changed and what still remains of Manhattan night life after ninety years.
GO BLOW YOUR HORN…Something taxis did then and do now; Markey described folks looking at hats in a shop window, probably similar to this 1930s store at right. (theguardian.com/Pinterest)
They concluded their stroll on the Lower East Side, where Markey noted a tenement clearance project on Allen Street. Considered one of the most densely populated places in the world, the street was widened by demolishing all of the buildings on its east side from Division to Houston Street.
HERE COMES THE SUN…The densely populated Allen Street was called “a place where the sun never shines.” The narrow street was mostly under the shadow of the elevated train tracks until it was widened in 1930s by demolishing all of buildings on its east side. Photo at left shows the public bath at 133 Allen Street (now used as a church). The demolition project, and the removal of the overhead “El” tracks in 1942, created a broad thoroughfare with a meridian mall in the center, as seen in the bottom photo of the intersection of Allen and Delancey circa 1950. (mcny.org/leshp.org/Facebook)
* * *
At the Movies
Film critic John Mosher finally found a film he could gush about in Anna Karenina, and most notably its star Greta Garbo, who in Mosher’s words “sets the pace and the tone for the whole thing.” Mosher was not alone in his praise: Writing for The Spectator in 1935, Graham Greene wrote that Garbo’s acting in the film overwhelmed the acting of all the supporting cast save that of Basil Rathbone. This observation was later echoed by Roland Barthes, who wrote in 1957 that Garbo belonged “to that moment in cinema when the apprehension of the human countenance plunged crowds into the greatest perturbation, where people literally lost themselves in the human image.” Here is Mosher’s review:
GARBO AND THE OTHERS…Greta Garbo dominated the screen in 1935’s Anna Karenina. Clockwise, from top left, MGM poster for the film; Garbo with Fredric March as Anna’s lover, Count Vronksy; Garbo with Basil Rathbone, who portrayed Anna’s husband Karenin, and child actor Freddie Bartholomew as their son, Sergei; Maureen O’Sullivan took a break from the Tarzan films to portray Anna’s friend Kitty (here with Gyles Isham as Levin). (filmforum.org/Wikipedia/IMDB)
As Mosher noted, Garbo also portrayed Anna Karenina in the 1927 silent film Love, in which she co-starred with John Gilbert as Count Vronsky.
BEEN HERE BEFORE…Greta Garbo as Anna Karenina and John Gilbert as Count Vronsky in the 1927 silent film Love, the second of four films they made together. They were also lovers off-screen in the 1920s, but with the advent of sound pictures her star rose as his began to fall; in their last film together, Queen Christina (1933), Garbo insisted that Gilbert be cast opposite her in a final attempt to revive his declining career. He essentially drank himself to an early grave, dying of a heart attack in January 1936. (rottentomatoes.com)
Mosher also enjoyed the dance moves of Fred Astaire and Ginger Rogers in Top Hat (although it could have used less “patter and piffle”), and brought out his hankie for The Dark Angel, where he once again encountered the acting of Fredric March.
DEFYING GRAVITY…Ginger Rogers and Fred Astaire made their complex dance moves look effortless as they glided through Top Hat, the fourth of ten films they made together. (americancinematheque.com)TEARS FOR FEARS…Fredric March and Merle Oberon portrayed old friends and lovers facing a rival lover and the horrors of World War I in the 1935 weeper The Dark Angel. (rottentomatoes.com)
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From Our Advertisers
We begin with a splash of color from the makers of Imperial washable wallpapers…not sure why a wire fox terrier is featured in the advertisement…they were a popular breed, and maybe Fido was the reason one needed washable walls…
…White Rock rolled out their tiny Colonel to promote mineral water as an ideal mixer…
…ever heard of Victor Moore?…well, he was quite the comedian back in the day, playing timid, mild-mannered characters on stage and screen…Moore (1876-1962) was also famous for his 1942 marriage to dancer Shirley Paige when Moore was 65 and Paige was 20…
…Camel rolled out another high society endorser, Maude Adele Brookfield van Rensselaer (1904-1945)…her color image is a watercolor by Leslie Saalburg…
…on to our cartoonists, we begin with spot art by Abe Birnbaum…
and Maurice Freed…
…also in the opening pages this wordless contribution by James Thurber…
…Gluyas Williams found this midday repast anything but relaxing…
…Otto Soglow found a new “man’s best friend”…
…Denys Wortman encountered some frank advice at the cosmetics counter…
…Helen Hokinson found appreciation for the “strong and silent” acting style…
…Peter Arno gave us a department store clerk in need of some time off…
…and we close with Richard Decker, finding some truth in advertising…
Above: Celebrating the repeal of the 18th Amendment, 1933. (New York Times)
“Settling Down” was the title given to Morris Markey’s examination of the post-Prohibition world, which to no one’s surprise heartily embraced (and imbibed) everything this world had to offer.
May 18, 1935 cover by Adolph K. Kronengold.
In his column, “A Reporter at Large,” Markey examined the challenges faced by local and federal governments in reestablishing old liquor control laws, in many cases creating new ones to address the technological, economic and social changes that transpired during the fourteen years of Prohibition. Facing this challenge in New York was Edward P. Mulrooney (1874-1960), a former police commissioner tapped in 1933 to head the State Alcoholic Beverage Control Board. Markey explained how Mulrooney and New York regulators tried to create new standards for alcohol consumption that would encourage moderation. Excerpts:
CAN’T HAVE A BELT IN THE BIBLE BELT…Published by The United States News on Nov. 11, 1933, this map shows how liquor laws varied by state following Prohibition. After Prohibition ended with the ratification of the 21st Amendment, states gained the authority to regulate alcohol sales, leading to a wide variety of state and local laws. Many states adopted local option laws, allowing cities and counties to decide whether to allow alcohol sales, resulting in “wet,” “dry,” and “moist” jurisdictions. (us news.com)
Seventeen chief provisions for moderating alcohol use were published in The New York Times on Nov. 10, 1933, but ten of those provisions were quickly abandoned. Less than a year and a half after repeal, Markey noted that “the citizen is offered every inducement…to drink as much as he can possibly hold.”
SO MUCH FOR RULES…Celebrations for the repeal of Prohibition in bars and former speakeasies began when Franklin Roosevelt signed the Cullen-Harrison Act on March 22, 1933; the president himself was known to enjoy a dry martini; former New York Police Commissioner Edward P. Mulrooney had the unlucky task of figuring out how to regulate the juice of the grape and the grain. In the end, people seemed to be drinking more than ever. (themobmuseum.org/thrillist.com/Condé Nast)
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Hordes From the Hinterland
There was a time, long ago, when Broadway catered mostly to New Yorkers, but with the advent of mass media and better transportation options folks from the hinterlands (from beyond the Hudson) began to descend on the Great White Way. Then as now, certain shows attracted thousands, including The Great Waltz, a musical based on the works of Johann Strauss I and Johann Strauss II. It opened in September 1934 at the Center Theatre and ran for 289 performances. “The Talk of the Town” sniffed that “People who literally have never seen a play before in their lives turn up at Sixth Avenue and Forty-ninth Street, ready for anything.”
MANY AMERICANS WERE AGOG over the The Great Waltz…Clockwise, from top left, the play was performed at the Center Theatre (formerly the RKO Roxy Theatre) at 49th Street and 6th Avenue—sadly, it was demolished in 1954, the only building to ever be demolished from the original Rockefeller Center complex; cover of the Playbill; actress Marie Burke portrayed Countess Olga Baranskaja; Al Hirschfeld illustration of Burke and fellow actors Guy Robertson (as Johann Strauss) and Marion Claire as Therese. (cinematreasures.org/playbill.com/nyt.com)
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From Our Advertisers
Appropriately, this full-page advertisement for Gordon’s Gin appeared opposite the opening page of Morris Markey’s exploration of the post-Prohibition world…
…and business was booming in the liquor trades…most of the full-color ads in The New Yorker were placed by liquor companies, cigarette manufacturers, and automakers…the inside back cover shilled for Penn Maryland…
…while the back cover was once again claimed by big tobacco…here we have Newport deb Mary De Mumm expounding on wonders of Camel cigarettes, which somehow helped her feel both restful and energetic…
…those who enjoyed the finer things could buy this Packard for about $3,000 (nearly $90K today).
…anticipation was building for the June arrival of the new French liner S.S. Normandie, the largest and fastest passenger ship afloat…
S.S. Normandie on the high seas. (Wikipedia)
…the Hamburg-American Line was another way to get across the pond, and it promised a ship filled with famous and classy people (and likely more than a few Nazis)…the single-column ad on the right suggested you could spend your summer in Germany…the tourist bureau claimed that Germany was known as “the healing country,” and doubtless many needed healing after being beaten by Brownshirts…
…a couple more single-column ads, first from our friends at College Inn, who dumped the furious Duchess in favor of a dyspeptic father-in-law who brings his daughter-in-law to tears over her choice of tomato juice…the ad at right advertised the services of Mr. Louis, Mr. Jack, and Mr. Paul at the hair stylist Fred, while a tiny ad at the bottom offered a luncheon for a buck at New York’s “Smartest Boulevard Cafe”…
…the key word in many New Yorker advertisements was luxury, and for a fraction of what you would pay for a Packard, you could, apparently, experience luxury for as little as $745…
…or you could enjoy a bit of elegance by opening a some cans of Heinz soup, chili sauce, stuffed olives and other delectables…here a couple of shady-looking butlers are serving nothing but canned goods at a swanky party, much to the annoyance of the cook, who appears poised to take a cleaver to the scheming pair…
…and look what else you can get from a can, some soup with a “personality”…
…enough of that nonsense, on to our cartoonists, with two spots from James Thurber…
...Lloyd Coe gave us this musical multi-panel…
…Leonard Dove looked in on the complex world of young love…
…George Price found the Yuletide spirit still alive among procrastinators…
…and we close with Alan Dunn, and some earthy reading…
Morris Markey thought he was getting a glimpse of the future when he attended an exhibit of “machines to live in” at New York’s Grand Central Palace.
March 16, 1935 cover by Constantin Alajalov.
The Great Depression created a housing shortfall in the U.S. of nearly two million units, so many idled architects and builders turned to industrialized housing as a way to boost the building industry. In “A Reporter At Large,” Markey described his encounter with one type of “machine to live in”––the Motohome.
The idea of pre-fab living wasn’t exactly new in 1935, originating in the 1920s with the German Bauhaus school and with notables such as Swiss architect Le Corbusier.
NOT THRILLED WITH FRILLS…Charles-Édouard Jeanneret (1887-1965), better known as Le Corbusier, stated in 1923 that “a house is a living machine.” He believed the world had evolved beyond the need for decorative frills, and that homes and furnishings should reflect their functions. Top left, Corbu’s 1929 Villa Savoye in Poissy, France; at right, his 1947-52 Unité d’habitation de Marseille. (Fondation Le Corbusier/Architectural Digest/Le Corbusier World Heritage)
Markey correctly surmised that the American twist on Le Corbusier’s vision was largely driven by big corporations, and in the case of the Motohome, by General Electric.
GET YOUR MOTO RUNNING…Clockwise, from bottom left, New York’s Grand Central Palace; the Eggiman House in Madison, Wisconsin, a 1936 Motohome listed in the National Register of Historic Places; Long Island Motohome featured on a brochure; Popular Mechanics article on the Motohome. A common wall “core” was prefabricated with all kitchen and bath fixtures, as well as the HVAC system. (Wikipedia/makeitmidcentury.com/books.google.com)
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Strange and Wonderful
That is how E.B. White described the 3,664-seat Paramount Theatre, which opened on 43rd and Broadway in 1926. After nine years White was still in awe of its palatial trappings. In his “Notes and Comment,” White offered some thoughts after an evening at the movies.
CINEMA GLORY DAYS…E.B. White visited the Paramount Theatre to take in Charles Laughton’s hit film, Ruggles of Red Gap. From left, Zasu Pitts, Laughton, Charles Ruggles and Maude Eburne in Ruggles. (nyc.gov/TCM)PALACE FOR THE PICTURES…The Paramount Theatre’s Grande Hall featured a 75-foot-long ceiling mural by artist Louis Grell above the Italian marble-lined entrance. In 1966, after a run of the James Bond film Thunderball, the Paramount was closed for good and later gutted and turned into retail and office space. (Louis Grell Foundation)
* * *
Bad Guys
Andrew Mellon’s tax fraud troubles were sandwiched between the woes of a fascist bromance in Howard Brubaker’s “Of All Things”…Mellon would soon be dead, Adolf Hitler would lie his way around the Brits, and Benito Mussolini would struggle to inspire Italian women to produce his “army of tots”…
NOT TONIGHT, WE HAVE A HEADACHE…Little wonder fascist dictator Benito Mussolini couldn’t inspire a baby boom. (Wikipedia)
* * *
Zoom Zoom
In his “Motors” column, writer “Speed” looked in on Sir Malcolm Campbell (1885-1948), who was attempting to break the 300-mph mark at Daytona in his 2,500-horsepower Blue Bird.
BLUE STREAK…Sir Malcolm Campbell’s bid for a land speed record surpassing 300 mph began at Daytona Beach in March 1935 in his Campbell-Railton Blue Bird, powered by a 2,500 hp supercharged Rolls-Royce V-12. He managed to hit 276 mph (combined runs in each direction), but conditions at the beach (bottom photo) left him short of his goal. He found a smoother, longer run at Utah’s Bonneville Salt Flats in September, where he would average 301.337 mph (484.955 km/h) in two passes to set the new record. (floridamemory.com/oldmachinepress.com)ONCE IS NOT ENOUGH…Sir Malcolm Campbell MBE was a British racing motorist and motoring journalist. He gained the world speed record on land and on water several times. He was also one of the few land speed record holders of his era to die of natural causes. (Wikipedia)
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From Our Advertisers
For ninety bucks you could get this swell pajama suit and matching robe (plus headdress) at Henri Bendel, the perfect ensemble for having a leisurely smoke after a day facing the world…For more than 100 years, Henri Bendel’s flagship and only store was located at 10 West 57th Street…it closed in 2018…
…I doubt the woman in the Bendel ad would have been interested in clothes made with Acele…it was without question that the uppers only wore clothes derived from living things…
…this Anglophilic Peck & Peck ad is notable for its condescending reference to the “mountain folk” in Appalachia who “were born to loom”…
…while we are on the subject, check out this ad for Grace Cruises…this was a common theme in mid-century travel advertising, Westerners dressed in their Sunday best while having a gander at the colorful natives…
…who are just part of the scenery…
…all four of the automobile ads in this issue come from long-gone companies…the luxury carmaker Packard made beautiful, quality cars that outsold Cadillacs up until 1950, but competition from the Big Three (GM, Ford, Chrysler) plus Packard’s decision in 1954 to buy failing Studebaker led to Packard’s demise four years later…
…a more successful merger took place in 1954 between Nash…
…and Hudson, the two forming the new American Motors Corporation…
…contrary to this ad’s tagline, everything was actually going down for Hupmobile, which would go out of business in 1939…
…the makers of College Inn Tomato Juice Cocktail apparently thought an angry old “Duchess” would boost sales…she first appeared in the Feb. 23 issue…
…in the March 16 issue she appears to be psychotic, threatening, “I’ll teach her not to serve PLAIN tomato juice before dinner!” Will she break the glass on the table and lunge at her host (the old WITCH) with a glass shard?…Stay tuned…
…better to calm down and have a Guinness, which, by Jove, was affordable and good for you!…
…New Yorker cartoons are also good for you, and we begin with Al Frueh and this taxing illustration at the bottom of page 4…
…Frueh again, for the theater review section…in the center is Shirley Booth, known to Baby Boomers as the star of the old TV series Hazel (1961-66)…
…Booth was much more than a sitcom star, achieving the Triple Crown of Acting––an Academy Award, two Primetime Emmy Awards and three Tony Awards…
ACTING CHOPS…Shirley Booth (1898-1992) as Hazel in 1962; on the cover of the 1935 Playbill featuring Three Men on a Horse. (Wikipedia)
…we continue with Daniel ‘Alain’ Brustlein, and a term of endearment from someone well known to the police…
…William Steig took up two pages to give one opera patron the cold shoulder…
…Alan Dunn cautioned against car dealers perched on high hills…
…George Price examined the finer points of salesmanship…
…Helen Hokinson headed for the high seas…
…and we close with an all-time classic from James Thurber…
Above: Illustration and article on "Typhoid Mary" that appeared in 1909 in The New York American. At right, Mary Mallon with other quarantined inmates on North Brother Island. (Wikipedia)
The Irish-born Mary Mallon (1869–1938) lived a simple life as a maid and a cook, and it would have been a life of anonymity save for a sad twist of fate on the day she was born.
Jan. 26, 1935 cover by Perry Barlow.
History knows Mary Mallon as Typhoid Mary. From 1901 to 1907 she would cook for seven wealthy New York families that would later contract typhoid. Mallon was born to a mother who was infected with typhoid, which offers a possible explanation as to why she became an asymptomatic carrier of the disease. Forcibly quarantined on North Brother Island (near Long Island) from 1907 to 1910, Mallon agreed upon her release to take hygienic precautions, including ending her occupation as a cook.
When other jobs failed to pan out, Mallon returned to cooking—this time in restaurants and hotels—infecting many more while evading investigators who were desperately trying to track her down (it is estimated she infected up to 122 people, resulting in as many as four-dozen deaths). When she was finally arrested in 1915, she was returned to North Brother Island, where she would live out her days. Stanley Walker (1898–1962), a native Texan, longtime editor of the New York Herald Tribune, and a New Yorker contributor from 1925 to 1956, featured Mallon in a profile for the Jan. 26, 1935 issue. Some brief excerpts:
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The Latest Sensation
Mary Mallon was the source of sensational headlines in the early 1900s, but even she couldn’t top the media frenzy prompted by the Lindbergh baby kidnapping and the trial of accused murderer Bruno Hauptmann.The New Yorker’s Morris Markey went to the courthouse in Flemington, New Jersey, to file this report for “A Reporter at Large.” Excerpts:
TRIAL OF THE CENTURY…Clockwise, from top left: Bruno Hauptmann (center) at his murder trial, which ran from Jan. 2 to Feb. 13, 1935, in Flemington, New Jersey; Charles Lindbergh takes the witness stand; novelist Fanny Hurst and gossip columnist Walter Winchell at the trial on Jan. 30, 1935—the “Trial of the Century” was followed by more than 700 reporters; police ropes contained the large crowds gathered at the courthouse. (Library of Congress/umass.edu/Courier Post)
Hauptmann would be convicted of the crime and immediately sentenced to death. On April 3, 1936, he would meet his end in an electric chair at the New Jersey State Prison, maintaining his innocence to the very end.
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From Our Advertisers
On to our ads, we begin with another colorful spot from Penn Maryland, and jolly times on Miami Beach…
…here is the first in a series of ads that the makers of Old Gold cigarettes (Lorillard) began running in 1935, featuring a sugar daddy and his leggy mistress…they were drawn by George Petty (1884–1975), famed for his “pin-up girls” featured on many magazine covers as well as in ads for Old Gold, Jantzen swimsuits, and TWA, among others…
…here is Petty at work in 1939…
…Buffalo-based Pierce-Arrow was known for its expensive luxury cars, which were not exactly hot sellers during the Great Depression; moreover, Pierce was the only luxury brand that did not offer a lower-priced car to provide cash flow to the company, and contrary to the claims in this ad, Pierce-Arrow would close its doors by 1938…
…one thing alive and well in the 1930s was sexism, and here is a good example from the makers of a popular line of soups…
…The Theatre Guild called upon the talents of James Thurber to promote their latest production…
…and we continue with Thurber as move into the cartoons…
…where Robert Day found some miscasting in a Civil War epic…
…George Price’s floating man seemed to be coming back to earth…
…Day again, with a sure-fire way to defend one’s goal…
…Alan Dunn offered words of wisdom from the pulpit…
…and we close with Barbara Shermund, and a familiar face…
Darryl F. Zanuck (1902–1979) was an unlikely Hollywood mogul. Born in a small Nebraska town with an unusual name (both his and the town), Zanuck dropped out of school in the eighth grade, apparently bitten by the acting bug during a brief childhood sojourn in Los Angeles.
Nov. 10, 1934 cover by Constantin Alajalov.
In the first part of a two-part profile, Alva Johnston began to probe the mystery of the boy from Wahoo who would rise to become one of Hollywood’s most powerful studio executives.
MAKING OF A MOGUL…Clockwise, from top left: Darryl F. Zanuck relaxing with trophies from his hunting excursions, circa 1940 (detail from a Margaret Bourke-White photo); Zanuck’s home town, Wahoo, Nebraska, 1920s; screenshot from a trailer for The Grapes of Wrath, 1940; Zanuck with child star Shirley Temple (left) and his first-born daughter Darrylin (mother was silent-screen actress Virginia Fox) in the 1930s. (Robin Pineda Zanuck via The Hollywood Reporter/Saunders County Historical Society/Wikipedia)
Johnston took a quick look at Zanuck’s humble origins, including his first encounter with the film industry at age eight. There must have been something in the water at Wahoo, a town of just 2,100 residents when Zanuck was born. Other Wahoo notables contemporary to Zanuck included Nobel Prize laureate and geneticist George Beadle, Pulitzer Prize–winning composer Howard Hanson, and Hall of Fame baseball player Sam Crawford, among others.
After writing dozens of scripts for Warner Brothers (including many for their popular canine star, Rin Tin Tin), in 1933 Zanuck would leave Warner and form 20th Century Pictures with Joseph Schenck. By the time Johnston penned the New Yorker profile, 20th Century had risen to be the most successful independent movie studio of its time.
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One-Way Street
It goes without saying that the interwar years of the 20th century were a time of extreme foment; Bolsheviks, communists, anarchists, fascists and other political agitators seemed to be constantly at each other’s throats as Europe prepared for its second act of self-annihilation. In the middle of it all was the Balkans, its many feuds always simmering near the boiling point.
After the assassination of Archduke Franz Ferdinand in 1914 (which, along with other factors, triggered World War I), you would have thought Europeans would have abandoned the practice of parading dignitaries through crowded streets. In 1934 they were reminded of its risks.
That year was King Alexander I of Yugoslavia’s thirteenth on the throne, but his time was running short in a country constantly beset by civil war. Fearing that the German Nazis and Italian Fascists would take advantage of the instability, on Oct. 9, 1934 French Foreign Minister Louis Barthou invited Alexander I to Marseille to sign a Franco-Yugoslav solidarity agreement. While Alexander and Barthou were being slowly driven in an open car through the city’s streets, a Bulgarian gunman, Vlado Chernozemski, stepped from the crowd, hopped onto the car’s running board, and shot Alexander along with his chauffeur. Barthou also died in the melee, killed by a stray bullet fired by French police (three women and a boy in the crowd were also fatally wounded by stray police bullets). Struck down by a policeman’s sword, Chernozemski was subsequently beaten to death by the enraged crowd. It was one of the first assassinations to be captured on film.
Paris correspondent Janet Flanner offered some thoughts about the incident in her “Paris Letter.” Excerpt:
WHAT A DIFFERENCE A DAY MAKES…King Alexander I of Yugoslavia (left) and French Foreign Minister Louis Barthou just moments before an assassin fired two fatal shots into the king. Barthou would die an hour later from a stray police bullet that would enter his arm and sever an artery. (Still image from YouTube video)
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The Traffic Machine
In his “A Reporter at Large” column, Morris Markey sang praises for the Triborough Bridge project, which was making visible progress on the massive public work that commenced in 1930. City officials had dreamed for years about a project that would at once connect Manhattan, Queens and the Bronx, but it wasn’t until the power broker Robert Moses got involved as the Triborough Bridge and Tunnel Authority chairman that things really started to move. Moses biographer Robert Caro wrote that “Triborough was not a bridge so much as a traffic machine, the largest ever built.” A brief excerpt:
As noted by Markey, the “people in charge” were forthright about the bridge’s completion date of July 1, 1936. And they kept their word. The bridge was substantially complete by June 1936, and would be dedicated on July 11, with Moses serving as master of ceremonies.
MAKE WAY FOR THE GIANTS…City engineers had been kicking around plans since 1916 to build bridges to connect Manhattan, Queens and the Bronx, but the massive Triborough Bridge project finally got off the ground in 1930. By 1934 the bridge’s Queens tower (left) would loom over Ward’s Island, visible in the background; at right, views of buildings in Astoria (Hoyt Ave.) that were slated for demolition to make way for the bridge, photographed by Eugene de Salignac in early 1931. (MTA Bridges and Tunnels Special Archives/NYC Municipal Archives)
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From Our Advertisers
The common zipper was a relatively new invention in 1934. It had been more or less perfected by 1920, and in 1923 the B. F. Goodrich Company would coin the onomatopoetic word to describe the newfangled fastener on its galoshes, but it would take a while for the fashion industry to adopt the zipper as a replacement for buttons on garments, including men’s trousers. And so we get this staid-looking ad from Wetzel that signaled its entry into the brave new world of zippers (Talon was the dominant U.S. producer of zippers for many years)…
…this next ad is kind of amazing, a 1935 Auburn for only $695, which roughly translates to $15,000 or so today—still a bargain…known for cars that were fast, good-looking and expensive (and favored by Hollywood elite), Auburn struggled mightily during the Depression…along with its sister marques Duesenberg and Cord, the company would fold in 1937…
…during Prohibition distillers were allowed to keep stocks of whiskies produced before the 18th Amendment went into force…some of these were distributed through pharmacies during Prohibition for “medicinal purposes”…what was left over was sold after repeal, a stock of “pre-prohibition casks” that would be exhausted before Christmas, or so the ad rather alarmingly suggested…
…we first met tennis star Ellsworth Vines Jr a few issues ago when he was touting the health and energy benefits of Camel cigarettes…here he promotes an unlikely “stimulant”—Pabst Blue Ribbon ale…Vines testified that “the demand for more and more speed in sports calls for a finer and finer ‘edge’ of physical condition” and observed that PBR was “a great preventive of overtraining and staleness”…yep, after a few brewskies who feels like doing anything, let alone play tennis?…
…on to our cartoonists we open with a couple of spots by George Shellhase…
…and Gregory d’Alessio…
…William Crawford Galbraith gave us a fish out of water (the caption reads: You New Yorkers didn’t know we were so sophisticated in Detroit, did you?)…
…George Price still hadn’t come back to earth in his latest installment…
…Gardner Rea illustrated the results of charitable acts by the Junior League…
…and we close with James Thurber, and kindness from a stranger…
A New Yorker State of Mind 