America’s Love Affair

New York’s first big event of the new year was the annual National Auto Show centered at the Grand Central Palace.

Jan. 6, 1934 cover by Perry Barlow.

The year 1934 was all about aerodynamic design, with Chrysler leading the way with its ill-fated Airflow, a bit too ahead of its time. Other companies followed suit in more subtle ways, especially smaller manufacturers looking for novel ways to grab a cut of market share.

The trend in streamlining was inspired by such designers as Norman Bel Geddes, R. Buckminster Fuller and John Tjaarda

SLIPPERY SEDANS…Top left, a 1933 Briggs concept car, designed by John Tjaarda, on display at the Ford Exposition of Progress in Detroit; right, a 1932 concept model of Motorcar No. 9 by Norman Bel Geddes; below, a reproduction of R. Buckminster Fuller’s 1933 Dymaxion car. (detroitpubliclibrary.org/Harry Ransom Center/Wikipedia)

Chrysler pulled out all stops to promote its radical new design at the National Auto Show, even producing a special seven-page newspaper, Chrysler News, to promote the car’s many wonders…

…the inside pages featured the New Yorker’s Alexander Woollcott marveling over the Airflow’s design (at the time Woollcott was a Chrysler pitchman).

Although other manufacturers didn’t go as far as Chrysler, the streamlining trend was seen in slanting radiators and sweeping fenders.

LAIDBACK DESIGN…Clockwise, from top left, 1934 Hudson Terraplane K-coupe; 1934 Studebaker President Land Cruiser; 1934 Graham-Paige; 1934 Hupmobile. (hemmings.com/auto.howstuffworks.com/YouTube)

The review also noted the novel way Pierce-Arrow sound-insulated their motorcars:

IT’S STUFFY IN HERE…For sound insulation, luxury carmaker Pierce Arrow used kapok, a fine, fibrous, cotton-like substance that grows around the seeds of the tropical ceiba tree. (Pinterest)

 * * *

Wearing the Pants

In 1934 it was still something of a scandal for a woman to wear trousers. Like Marlene Dietrich, Greta Garbo was an actress who could and would defy gender boundaries, and in Queen Christina she effortlessly portrayed the Swedish queen, who in real life was given an education and responsibilities expected of a male heir and often dressed as a man. The film was a critical success, although John Mosher felt Garbo overwhelmed the movie.

READY FOR HER CLOSEUP…Clockwise, from top left, in one of cinema’s most iconic scenes, Queen Christina (Greta Garbo) stands as a silent figurehead at the bow of a ship as the camera moves in for a tight close-up; Garbo with co-star and real-life romantic partner John Gilbert—it was the last of the four films the two would make together; Christina kisses her handmaiden Ebba (Elizabeth Young)—some have suggested Garbo was portraying the queen as bisexual, however the kisses with Ebba were quite chaste; MGM film poster. (moviemaker.com/pre-code.com/IMDB)

 * * *

She Also Wore Pants

Katharine Hepburn quickly took Hollywood by storm, earning her first Oscar at age 26 for her performance in 1933’s Morning Glory. However, New Yorker drama critic Robert Benchley didn’t see that talent necessarily translating to the Broadway stage, at least not in The Lake:

A RARE FLOP…Robert Benchley thought it was “almost cruel” to foist Katharine Hepburn’s stardom onto the stage in a flop like The Lake. At left, cover of the Playbill; at right, Hepburn in one of the costumes for the production. (Playbill/Facebook)

Benchley correctly surmised that the play’s producer, Jed Harris, was trading on the young star’s “meteoric” film success, but Hepburn’s beauty and intelligence were not enough to save this critical flop, which closed after 55 performances.

 * * *

On the Town

The chronicler of New York fashion and nightlife, Lois Long, detested Prohibition but after repeal also missed the intimacy of speakeasy life. In her latest “Tables for Two” column Long seemed to be settling into a routine and finding new favorites, like the Waldorf’s Sert Room and Peppy de Albrew’s Chapeau Rouge.

THIS WILL DO NICELY…Lois Long sipped Casanova ’21 champagne while enjoying the music of Catalonian violinist Enric R. Madriguera (bottom left) amid the murals of Madriguera’s countryman Josep Maria Sert (right images) in the Waldorf-Astoria’s Sert Room. (waldorfnewyorkcity.com/Wikipedia)
FAMILIAR FACES…No doubt Lois Long knew Argentine dancer Abraham “Peppy” de Albrew (left) from his days at Texas Guinan’s notorious 300 Club; Long found de Albrew’s new club, Chapeau Rouge, to be a welcoming slice of Paris, enlivened by the dancing of Antonio and Renee de Marco, pictured at right with their dogs in front of San Francisco’s Fairmont Hotel, circa 1937. (Wikipedia/digicoll.lib.berkeley.edu)

 * * *

From Our Advertisers

Thanks to the auto show the New Yorker was raking in a lot of advertising dollars on top of the steady income from tobacco companies and the new infusion of revenue from purveyors of adult beverages…Lucky Strike grabbed the back cover for this striking ad…

…and contrary to the wisdom of the ages, American speed skater Irving Jaffee (who won two gold medals at the 1932 Winter Olympics) credited his athletic prowess in part to smoking unfiltered cigarettes…

…finally, real French Champagne was arriving on American shores…

…as was authentic Scotch whisky…

John Hanrahan was the New Yorker’s policy counsel from 1925 to 1938 and is credited with putting the magazine on firm financial footing during its infancy…in 1931 Hanrahan rebranded the Theatre Guild’s magazine, renaming it The Stage and filling it with the same splashy ads he was also able to bring to the New Yorker…the Depression was a tough time to launch a magazine, and even though Hanrahan added articles on motion pictures and other forms of entertainment in 1935, the magazine folded in 1939…

…and with the National Auto Show in town, car manufacturers filled the New Yorker’s pages with expensive ads…we’ll start with Walter Chrysler’s long-winded appeal on behalf of the Airflow…

…the folks at the usually staid Packard tossed in some unexpected color…

…Pierce-Arrow, at the time America’s top luxury car, offered this sneak peak of its 1934 Silver Arrow…

…Cadillac bought this spread to announce both its luxury and down-market brands…

…Hudson Motor Car Company invested in three color pages to announce the rollout of their 1934 Hudson 8…

…and their low-priced yet powerful Terraplane…

…Fisher, which made car bodies for General Motors, offered up this color photo of a pretty aviatrix to suggest their interiors were as fresh and clean as the clear skies above…

…Studebaker also paired flying with their latest models…

…Nash employed cartoonist Wayne Colvin for a series of six ads sprinkled across the back pages…here are two examples…

…on to our cartoonists, Perry Barlow used the auto show as inspiration for this cartoon, which appeared along with the review…

Al Frueh drew up these images for the theatre section…I believe this is the first appearance of Bob Hope in the magazine…

…some housekeeping…I accidentally included this James Thurber cartoon and…

…this Rea Irvin cartoon in my post for the Dec. 30, 1933 issue…they belong with the Jan. 6 issue…

Robert Day offered up a roving reporter…

Carl Rose looked in on a wine connoisseur…

…and we close with a steamy image, courtesy Alan Dunn

Next Time: A Poke at Punch…

An Immemorial Year

Perhaps it was the end of Prohibition, or the implementation of the New Deal, but throughout the pages of the final New Yorker of 1933 you could sense a lightening of spirit.

Dec. 30, 1933 cover by Rea Irvin.

By most accounts 1933 was one of the Depression’s worst years, and that is likely why E.B. White chose to remember “only a few scattered moments,” mixing the silly with the salient.

Of the silly, there was the time when the Barnum & Bailey circus dwarf Lya Graf sat on J.P. Morgan’s lap while he was waiting to testify before the Senate Banking Committee…

HE DIDN’T BANK ON THIS…J.P. Morgan was paid a visit by Barnum & Bailey circus dwarf Lya Graf, prior to his testimony before the Senate Banking Committee on June 1, 1933. (NY Magazine)

White also noted the passing of Texas Guinan. Known as “Queen of the Nightclubs,” she was a fixture on the Manhattan speakeasy scene throughout the Roaring Twenties and a reliable source of nightlife headlines. White also recalled George Bernard Shaw’s controversial speech at the crowded Metropolitan Opera House, during which he referred to American financiers as “lunatics” and called the U.S. Constitution a “charter of anarchism.”

YEAR IN A NUTSHELL…Clockwise, from top left: The year 1933 saw the passing of the “Queen of the Nightclubs” Texas Guinan—more than 10,000 showed up for her funeral in November; also that month Thomas G.W. Settle and C.L Fordney ascended to the stratosphere in the Century of Progress balloon; The New York Times (April 12, 1933) published the full text of George Bernard Shaw’s Met speech; Esquire published its first issue in the fall, featuring Ernest Hemingway and John Dos Passos as well as New Yorker cartoonists Constantin Alajalov, William Steig and E. Simms Campbell; according to Vogue, 1933’s breasts were “high and pointed.” (bounddv.medium.com/history.navy.mil/NYT/Pinterest)

White also had more to say about the streamlining trend in automobiles, led by Chrysler’s new “Airflow.” White preferred the older, boxier models, with plenty of head and hat room.

In 1922 White set off across America in the car of his dreams, a Model T, which had plenty of headroom and, as he later wrote, transformed his view of the land, a vision “shaped, more than by any other instrument, by a Model T Ford…a slow-motion roadster of miraculous design—strong, tremulous, and tireless”…

MERRILY WE ROLL ALONG…Clockwise, from top left: E.B. White and wife Katharine Sergeant take a spin in a Model T in the mid 1930s; despite White’s remonstrations regarding headroom, the makers of the Chrysler Airflow advertised their streamlined car’s interior as practically cavernous. (Goodreads/Pinterest)

 * * *

Crying in His Beer

A couple of issues back we saw Lois Long bid a sad farewell to the cosy and secluded atmosphere of the speakeasy…Ogden Nash turned to verse to offer his own lament, feeling naked and exposed in dining rooms “full of 500 assorted debutantes and dowagers”…

FEELING EXPOSED…Ogden Nash (1902–1971) missed the sacrilegious rite of the speakeasy and lamented the “humdrumness” of legal drinking. (vpoeticous.com)

 * * *

Wondering About Alice

Combine horrific character designs with a young adult playing a child and you have the recipe for 1933’s star-studded Alice in Wonderland, a film the Nerdist’s Kyle Anderson calls “a fascinating, unintentionally disturbing take on a classic.” Almost ninety years earlier the New Yorker’s John Mosher found it disturbing in other ways, save for W.C. Field’s portrayal of Humpty Dumpty.

Writing for The Roarbots, Jamie Green notes that Charlotte Henry was 19 when she played Alice: “This version of Alice doesn’t feel like a sweet look at the twists and turns of adolescence; it feels more like a commentary on repressed desire and self-identity.” The film was a flop at the box office.

CHANNELLING HER YOUTH…Clockwise, from top left: 19-year-old Charlotte Henry as Alice in 1933’s Alice in Wonderland; W.C. Fields as Humpty Dumpty; Roscoe Karns as Tweedledee and Jack Oakie as Tweedledum; Alice has a chat with Gryphon (William Austin) and Mock Turtle (Cary Grant). Except for Henry, most of the cast was unrecognizable in their macabre makeup and costumes. (IMDB)

 * * *

From Our Advertisers

We start with a selection of three one-column ads, featuring, from left, the latest back-to-school look for the collegiate male (apparently attending Columbia); the dustless, noiseless, smokeless, AIR-CONDITIONED railway wonder called the Orange Blossom Special; the automobile arm of the REO Motor Car Company trying to pack everything it could into this narrow little ad (REO would stop producing cars in 1936 in order to focus solely on trucks)…

…the distillers of Holloway’s London Dry Gin warned newly liberated American drinkers about the consequences of imbibing cheap gin…

…the folks at R.J. Reynolds found another member of the gentry to push their Camels onto aspiring young women…

…on to our cartoons, the Dec. 30 issue featured a James Thurber double-header, beginning with this “Talk of the Town” spot illustration…

 

 

…a rare one-panel Little King from Otto Soglow

…ringing in the New Year with Syd Hoff

…and George Price

…and we close with Gilbert Bundy, seeking from fresh air…

Next Time: American Love Affair…

Genesis of Genius

It’s hard to believe in this day and age that a theoretical physicist could enjoy rock star status, but then Albert Einstein wasn’t your everyday theoretical physicist.

Dec. 2, 1933 cover by Helen Hokinson.

A two-part profile of Einstein (1879–1955) by Alva Johnston (with terrific caricature by Al Frueh) examined the life and “idol” status of a man who would define the idea of genius in the 20th century. Although Einstein desired to live an almost reclusive existence at Princeton University, Johnston noted that he had become “fairly reconciled to the occupation of popular idol.”

Einstein was at Princeton thanks to the rise of Adolf Hitler, who came to power in Germany in early 1933 while Einstein was visiting the United States. Returning to Europe that March, Einstein knew he could not return to his home country (indeed, the Gestapo had raided his Berlin apartment and eventually seized all of his property), so when Einstein landed in Antwerp, Belgium on March 28, 1933, he immediately went to the German consulate and surrendered his passport, formally renouncing his German citizenship.

I’M OUTTA HERE…Albert Einstein with a Zionist delegation from France, Belgium, and England upon leaving the SS Belgenland in Antwerp, Belgium, 1933. (United States Holocaust Memorial Museum)

After some time in Europe and Great Britain, in October 1933 Einstein accepted an offer made earlier by from the Institute for Advanced Study in Princeton, New Jersey to serve as a resident scholar. When he arrived with his wife, Elsa, he said he would seclude himself at the Institute and focus on his teaching and research.

(NY Times, Oct. 18, 1933)
EINSTEIN WASN’T FIDDLIN’ AROUND when he played his cherished violin—he once said that if he hadn’t been a scientist, he would have been a musician. This photo was taken at Einstein’s Princeton home in November 1933—he and fellow members of a string quartet were practicing for a December concert at the Waldorf-Astoria to raise money for German-Jewish refugees. From left to right, sitting: Arthur (Ossip) Giskin, Toscha Seidel, Albert Einstein, and Bernard Ocko; standing: Estelle Manheim (Seidel’s wife), Elsa Einstein and unidentified man. (Leo Baeck Institute)

 * * *

Stop and Go

E.B. White devoted his “Notes and Comment” to Manhattan’s traffic situation, which he found manageable as long as tourists stayed out of the way…

White also noted the perils of Park Avenue, especially the taxi drivers (distracted by those newfangled radios) darting between the islands…

Park Avenue in the 1930s. (geographicguide.com)

…and then there was Fifth Avenue, notorious for traffic jams, made worse on weekends by the tourist traffic…

Fifth Avenue in 1932. (New York State Archives)

…later in “The Talk of the Town” White continued his thoughts on New York taxis, namely the introduction of coin-operated radios installed for use by passengers…

 * * *

Fly Newark

Albert L. Furth took us off the mean streets and into the air when he filed this account about the Newark Metropolitan Airport for “A Reporter at Large.” Furth seemed put off by the cachet of European airports and their many amenities, given that the Newark airport—although admittedly utilitarian—was the busiest in the world. An excerpt:

FREQUENT FLIER…Albert Furth noted that Newark Municipal Airport logged a landing or departure every thirteen-and-a-half minutes. Above, passengers boarding a Boston-bound American Airlines Condor at Newark Airport in 1930. In those simpler times, passengers just walked to the runway and climbed on board. The airport had opened two years earlier on 68 acres of reclaimed swampland along the Passaic River. It was the first major commercial airport in the New York metro area and the first anywhere with a paved runway. (njmonthly.com)

 * * *

Goodnight, Speakeasy

Lois Long was an 17-year-old Vassar student when Prohibition went into effect in 1919, so when she started her career in New York in 1922 the only nightlife she knew revolved around speakeasies. Although she held Prohibition officers in disdain, she also believed that the repeal of the 18th Amendment would lower the quality of New York nightlife—the food, the “adroit service,” and the “genial din” of the speakeasy. Excerpts:

FROM LOUCHE TO LEGAL…Lois Long was saying a sad goodbye to her beloved speakeasies; perhaps the Algonquin Hotel (here, circa 1930) would offer some cheer. (Pinterest)

 * * *

From Our Advertisers

Abercrombie & Fitch (then an outfitter for the elite outdoorsman) was offering holiday shoppers everything from multi-tool knives to cocktail shakers…

…while the folks at Clerevu telescopes found a growing market for folks who used their product for anything but stargazing…

…with Repeal just days away, the Pleasant Valley Wine Company of New York hoped folks would pop a few of their corks before the good stuff arrived from France…

…the British were coming to the rescue via the Berry Brothers, who were overseeing the importation of liquor from their offices at Rockefeller Center’s British Empire Building…

…let’s look at an assortment of one-column ads…the center strip features an ad promoting Angna Enters’ appearance for “one evening only” at The Town Hall (123 West 43rd Street)…Enters (1897–1989) was an American dancer, mime, painter and writer who likely performed her piece Moyen Age…

FEEL THAT STRETCH…Angna Enters performing Moyen Age, circa early 1930s. (NYPL)

…we begin our cartoons with Gardner Rea, and a dedicated bell ringer…

Otto Soglow showed us a softer side of The Little King…

Peter Arno revealed the human side of the posh set…

…and we close the Dec. 2 issue with this classic from James Thurber

…on to Dec. 9, 1933, and a cover by an artist we haven’t seen in awhile, Ilonka Karasz

Dec. 9, 1933 cover by Ilonka Karasz.

…and we open with this comment by E.B. White, who along with critic Lewis Mumford had once voiced displeasure over the massive Rockefeller Center project. However, while viewing the floodlit tower by night, he decided that he would have to eat his words, observing how “the whole thing swims up tremendously into the blue roxyspheres of the sky”… 

MEA CULPA…E.B. White gained a new perspective on Rockefeller Center, pictured here in December 1933. (Wikipedia)

…we continue with White, who also offered his thoughts on something heretofore unthinkable—a proposal to start putting beer in cans… 

…it would happen about a year later…on Jan. 24, 1935, the Gottfried Krueger Brewing Company, in partnership with the American Can Company, delivered 2,000 cans of Krueger’s Finest Beer and Krueger’s Cream Ale to drinkers in Richmond, Virginia…

(seletyn.com)

…and despite White’s doubts, apparently ninety-one percent of the first drinkers of the product approved of the canned beer, although when Krueger’s launched their ad blitz they had to include instructions (and a new tool) to open the darn things…

(seletyn.com)

 * * *

Dreamscapes

Critic Lewis Mumford offered his thoughts on a recent exhibit by a young surrealist named Salvador Dali

MIDDLEBROW SURREALIST…The Triangular Hour by Salvador Dali, 1933. (wikiart.org)

…and we move along to moving pictures, where John Mosher was showing some appreciation for Joan Crawford (1906–1977) in the pre-Code film Dancing Lady

SHE HAD IT ALL…Audiences and critics alike were wowed by Joan Crawford’s performance in Dancing Lady, which featured a star-studded and eclectic cast. Clockwise from top left, Clark Gable plays a Broadway director who becomes Crawford’s love interest; Crawford displays her dancing talent in a Broadway rehearsal; Dancing Lady featured an early film appearance by The Three Stooges, pictured here with Gable and the Stooges’ leader at the time, Ted Healy; Crawford with Stooge Larry Fine—in the original film, Fine completes his jigsaw puzzle only to discover (to his disgust) that it’s a picture of Adolf Hitler. The Hitler scene was removed by the Production Code; its enforcers claimed it insulted a foreign head of state. (IMDB)

In addition to Crawford, the star-studded cast included Clark Gable, Fred Astaire (in his film debut), Franchot Tone (who was married to Crawford from 1935-39 and made seven movies with her), The Three Stooges, Nelson Eddy, and Robert Benchley, who played a reporter in the film.

Dancing Lady was the film debut of Astaire, making Crawford the first on-screen dance partner of the famed hoofer…

(IMDB)

 * * *

More From Our Advertisers

We begin with this full-page advertisement from Heinz, which went to great lengths and expense to make their ad appear to part of the New Yorker’s editorial content, even featuring a Perry Barlow cartoon of a boy making a mess with their product…

…another New Yorker contributor who occasionally went over to the advertising side was Alexander Woollcott, here shilling for Chrysler… 

…Kayser, purveyor of women’s hosiery and underthings, was going for some humorous holiday cheer, but the effect is a bit unsettling…

…liquor-related ads began to proliferate with the end of the Prohibition…this one from Martini & Rossi…

…Continental Distilling was hoping to grab its share of gin sales with its Dixie Belle American gin…

…from the same folks who brought us Fleishmann’s yeast (and kept The New Yorker afloat in its early lean years) came this American dry gin…

…Ruppert’s Beer was back with another full-page color ad by Hans Flato

…on to our cartoons, and Santa again, this time besieged by an aggressive tot as rendered by Helen Hokinson

Carl Rose found an unlikely customer at a newsstand…

…here is the last of four cartoons Walter Schmidt published in the New Yorker between 1931 and 1933…

Peter Arno left his glamorous world of nightclubs and high society parties to look in on life at a boarding house…

…and we close with the delightful Barbara Shermund

Next Time: Going With the Flow…

Disappearing Act

British actor Claude Rains made his American film debut in a 1933 movie where the actor’s face isn’t revealed until the final scene.

Nov. 25, 1933 cover by Gardner Rea.

Although praised by critics in 1933 and today, the New Yorker’s John Mosher had but a paragraph to offer on the The Invisible Man, calling it a “bright little oddity” and an “absurd and diverting film.” Mosher also reviewed the Arctic adventure Eskimo, a film he found to be less than convincing about life on the frozen tundra.

FROM A TEST TUBE, BABY…Dr. Jack Griffin (Claude Rains) develops a secret formula that renders him invisible, much to the distress of his former fiancée Flora Cranley (Gloria Stuart). Some of you may recall Stuart from 1997’s Titanic, in which she portrayed the 100-year-old Rose. In real life Stuart had a career spanning nearly eighty years. And wouldn’t you know, she died in 2010 at age 100. (IMDB)
NOW YOU SEE HIM…Special effects in 1933 were no mean feat. To create the effect of invisibility, Rains was covered head to foot with black velvet tights and wore whatever clothes he required for the scene. The invisibility scenes were then shot against a black set, the negative areas later manually masked to create the effect of invisibility. (IMDB)

…on to our other film, Eskimo…Mosher had doubts about the authenticity of the Eskimo family portrayed in the movie, suggesting (rather unkindly) that the lead actress, Lotus Long, looked like a client of the noted beautician Elizabeth Arden. The film was well-received by critics, but did poorly at the box office. However, it did receive the first-ever Oscar for Best Film Editing.

ICEBREAKER…Although MGM publicists portrayed Eskimo as a steamy love story set against a backdrop of adventure in the wild, the film was ahead of its time in some ways, including the use of Inuit dialogue, which was translated in English intertitles. Directed by W.S. Van Dyke, who also directed 1932’s Tarzan the Ape Man, the cast included (top photo, from left), Ray Mala and Lulu Long Wing (older sister of famed Hollywood actress Anna May Wong) with unidentified child actors. Bottom right, Mala with actress Lotus Long. (IMDB)

 * * *

Numbers Racket

Little known today, the sliding number puzzle “Imp” was hugely popular in the late 19th and early 20th centuries. Plastic versions were produced following World War II—I recall one of them being quietly deployed from my mother’s purse during church, to keep me occupied during lengthy sermons.

 * * *

Hammered and Sickled

“The Talk of the Town” commented on a Union Square riot in which American communists attacked a group of Ukrainians protesting the Soviet-imposed mass starvation in their country. Following is an excerpt from a longer piece that also noted the arrival of New York police, who “charged into the Square, riding their horses into the crowd and taking a crack at a head here and there.”

SEE NO EVIL…American Communists attack a group of Ukrainians protesting the Soviet-caused Holodomor famine in 1933, which killed at least four million Ukrainians. (Public domain)

 * * *

Party Girl

Elsa Maxwell (1883–1963) was an Iowa girl who grew up to become a gossip columnist and a hostess of high society parties—throughout the 1920s she was known for throwing lavish affairs for Europe’s wealthy and entitled. A 1963 Time magazine obituary noted that Maxwell developed a gift for staging games and diversions for the rich, making a living devising treasure-hunt parties, including a 1927 Paris scavenger hunt that created disturbances all over the city. Excerpts from a profile by Janet Flanner:

GETTING AN EARFUL…Elsa Maxwell hobnobbing with actress Constance Bennett and producer Darryl Zanuck in 1939. (Pinterest)

 * * *

Masked Man

Novelist Sherwood Anderson offered his impressions of the late Ring Lardner in a piece titled “Meeting Ring Lardner.” Anderson wrote that although Lardner “seemed surrounded by a little halo of something like worship wherever he went,” he had no satisfaction in his achievements. Anderson recounted Lardner’s encounter with a shy banker, when for a moment Lardner dropped the “mask” that he often wore to shield himself from humanity. Excerpts: 

SPHINX…Sherwood Anderson (right) wrote of Ring Lardner: “You wanted him not to be hurt, perhaps to have some freedom he did not have.” (AP/hilobrow.com)

 * * *

Phooey on Huey

When Louisiana Senator and former Governor Huey Long published his autobiography, Every Man a King, the reaction from the press was resoundingly negative; in the Saturday Review, Allan Nevins wrote that Long “is unbalanced, vulgar, in many ways ignorant, and quite reckless.” The New Yorker’s Clifton Fadiman went further, calling him the “Goebbels of Louisiana” and compared the senator to Adolf Hitler. Excerpts:

IT’S ALL ABOUT ME, REALLY…Huey Long’s 1933 autobiography, Every Man a King, was excoriated by the press, which largely viewed the senator as a fascistic demagogue. Long was assassinated in 1935. (Wikipedia)

* * *

From Our Advertisers

Christmas was coming, and parents with the means could consider buying a “Skippy” brand racer for their little tykes. The cartoon character at the top of the ad—Skippy—was the star of one of the most popular American comic strips of its day…

…written and drawn by Percy Crosby (1891–1964) from 1923 to 1945, the Skippy comic was a big influence on later cartoonists including Charles Schulz (Peanuts) and Bill Watterson (Calvin and Hobbes)…note the football gag below later made famous by Schulz’s Lucy and Charlie Brown…

…on to some of our one-column ads…Raleigh cigarettes were promoted to the growing women’s market, while Dunhill touted a “cocktail pipe” that allowed women to get in on the fun of pipe smoking…and with Disney’s Three Little Pigs penetrating every nook and cranny of America, the makers of Stahl-Meyer sausages decided to join in the fun…

…I include this razor ad mainly for the bold typography…advertisers were in a transitional phase, experimenting with new forms and more white space, but still holding on text-heavy pitches…

…in the case of Goodyear, if you wanted to inspire confidence in your product, you propped an old codger in a rocking chair and offered some homespun wisdom…

…here is a closer look at the old-timer’s advice…

…another tobacco ad, this one displaying the glorious blooms of a tobacco plant…how could something so lovely be bad for you?…

…a small back page ad announced a big-time book for James Thurber, including a satirical blurb from Ernest Hemingway

…and that makes a nice segue to our cartoons, with Thurber again…

Otto Soglow demonstrated the unexpected effectiveness of hair tonic…

Perry Barlow gave us a look at the posh and precocious set…

…and we close with George Price, and 1933’s version of Black Friday…

Next Time: Genesis of a Genius…

Coach Arno

Peter Arno departed from his usual one-liners in the Nov. 18, 1933 issue with a football-themed cartoon that featured a four-paragraph caption…

Nov. 18, 1933 cover by Abner Dean.

…that consisted of a pep talk from a football coach—”Old Waddy”…

…Arno had visited the football theme before, notably in this early cover from 1928…

Arno cover from Oct. 7, 1928.

…and he referenced it again in the years ahead…

HAIL VARSITY…Peter Arno delivered another, much shorter pep talk in a cartoon (left) from the Nov. 20, 1937 issue; at right, Arno’s last football-themed gag, published in The New Yorker of November 25, 1967, just three months before the cartoonist’s death. Check out one of my favorite New Yorker sites, Attempted Bloggery, for more on the 1937 cartoon.

…and one more from Arno, a classic from September 27, 1947…

 * * *

Pre-emptive Nostalgia

Although E.B. White welcomed the end of Prohibition with open arms, he also wondered what could be lost when drinkers emerged from the shadows of the speakeasy world…

THAT HOMEY FEELING…E.B. White suggested transforming the Waldorf-Astoria’s Sert Room (right) into a dingy dive to help ease drinkers back into the world of legal alcohol. (Britannica/Library of Congress)

White also referenced his many years at Tony’s, a speakeasy and Italian restaurant popular with writers and others in the New Yorker’s orbit. Tony Soma operated the speakeasy until 1929, when John D. Rockefeller bought Soma’s building along with other properties to make way for Rockefeller Center. Soma would later open another popular (and legit) restaurant and also become known as a yoga practitioner and the grandfather of actress Angelica Huston. You can read more about Soma at The Speakeasy King.

 * * *

The French Underground

Although war seemed like a distant rumor to most Americans, the French were busy preparing for that likelihood, according to this “Talk of the Town” piece attributed to Europe-based documentary filmmaker Richard de Rochemont and New Yorker stalwart James Thurber.

LOOK OUT BELOW…At left, a preserved WWII abris can be found below platforms 2 and 3 at Paris’ Gare de l’Est; right, Parisians take shelter in an abris in 1939. (Trip Adviser/Ebay)

…in his column, “Of All Things,” Howard Brubaker mused on the latest rumblings from Berlin…

DEMOCRACY IN ASHES…An arson attack on the Reichstag (home of the German parliament) on February 27, 1933 was used by Adolf Hitler as pretext to suspend civil liberties and conduct a ruthless pursuit of “communists,” both real and imagined. (Wikipedia)

 * * *

Little Women, Big Film

On the brighter side, we turn to Hollywood and John Mosher’s review of George Cukor’s critically acclaimed Little Women, which featured a cast led by Katharine Hepburn and Joan Bennett.

MEINE LIEBCHEN…Impoverished German linguist Professor Bhaer (Paul Lukas) proposes to Jo (Katharine Hepburn) in 1933’s Little Women. (IMDB)

SEW WITH JO…From left, the March family as portrayed by Jean Parker (as Beth), Joan Bennett (Amy), Spring Byington (Marmee March), Frances Dee (Meg), and Katharine Hepburn (Jo) in the George Cukor-directed Little Women. (IMDB)

…Mosher also found something to like in the MGM romance The Prizefighter and the Lady, which starred Myrna Loy along with professional boxers Max Baer, Primo Carnera, and Jack Dempsey.

THE NEW “IT” MAN was how MGM publicists promoted professional boxer Max Baer in his film debut. Top right, Baer in a scene with Myrna Loy; bottom right, professional boxer Primo Carnera with Loy and Baer—Carnera was the world heavyweight boxing champion at the time of the film’s release, however Baer would defeat the Italian giant in their real-life 1934 fight; bottom center, Baer’s son, Max Baer Jr., would also find Hollywood fame in the 1960s playing Jethro Bodine on TV’s The Beverly Hillbillies. (IMDB/Wikipedia)

 * * *

Sausage Factory

We’ve previously looked at the smashing success of Walt Disney’s Three Little Pigs cartoon and its theme song, which took the country by storm in the fall of 1933. So it was no surprise that the piggies could be found in toy departments across the metropolis as the Christmas season approached. These are brief snippets from a lengthy holiday shopping column that was appended annually to Lois Long’s “On and Off The Avenue” every November and December.

HOG HAVEN…You could help the Three Little Pigs find their way to safety in this 1933 Disney board game. As in the film, the final leg of the board game’s journey has the wolf landing in a cauldron of boiling water. As if that wasn’t bad enough, the Disney film also featured one of the pigs adding turpentine to the cauldron. (Ebay)

This being America in the 1930s, and early Disney, the Three Little Pigs cartoon contained an offensive scene in which the Big Bad Wolf disguises himself as a Jewish peddler, complete with a fake nose, glasses, and beard (accompanied by a fiddle, the wolf also adopts a Yiddish accent).* The character was included in the above board game:

* The film was finally edited in 1948 with a redesign of the Wolf’s disguise—as a Fuller Brush salesman.

 * * *

From Our Advertisers

We kick off our ads with more “healthy nerves” testimonials from Camel smokers, including stuntwoman/pilot Mary Wiggins

…Caron Paris also went aloft with one of their famed “En Avion” adverts…

…back on the ground, this hapless couple found themselves taking a slow car to a soaking…although wearing a fur coat while riding in a rumble seat probably wasn’t a good idea, regardless of the weather…

…for those rainy days, you could get yourself a Salisbury overcoat from Brooks Brothers…this sports-themed illustration was a new twist for the usually staid BB…

…and there’s always one or two really weird ads, like this one from The Sun newspaper that touted baloney sales at Gimbels as proof of advertising prowess…

…collectors of Art Deco are well-acquainted with the work of Hans Flato, who did a series of ads (and related merchandise) for New York-based Ruppert’s Beer in the early 1930s…Flato (1887-1950) worked in a variety of styles, but the characters he created for Ruppert’s stand out…for reasons known only to the Flato, the feet of the Ruppert’s characters were always attached to yellow disks, like toy dolls…

James Thurber was keeping busy illustrating ads aimed at folks wanting to escape the cold…

…as well as those who caught a cold in a drafty automobile…

The New Yorker announced the publication of its sixth album, with an illustration by Gluyas Williams

…while Otto Soglow, in a much smaller back-page ad, proclaimed the publication of his first The Little King collection…Soglow had just ten months left on his contract with The New Yorker—his Little King would relocate to  William Randolph Hearst’s King Features Syndicate in September 1934…

…speaking of Soglow, we kick off the cartoons with his potentate’s latest adventure…

William Steig gave us a sneeze and a chorus…

…and we close with Eli Garson, and a tale from the Almost Wanted…

Next Time: The Invisible Man…

The Bombshell

Much like Marilyn Monroe in the 1950s, Jean Harlow occupied a brief period in Hollywood history, but her star shone long after her untimely death.

Oct. 28, 1933 cover by Rea Irvin.

Adam Victor’s The Marilyn Encyclopedia draws all sorts of weird parallels between the actresses: both raised by strict Christian Scientists, both married three times, both left school at sixteen to marry their first husbands, both acted opposite Clark Gable in the last film each ever made. Most importantly, Monroe idolized Harlow, so it was no coincidence that she sported her own version of “platinum blonde” hair.

ART IMITATES LIFE…In 1958 Marilyn Monroe posed as Jean Harlow for photographer Richard Avedon in a Life magazine feature. (Flickr)

The term “Bombshell” was affixed to the 22-year-old Harlow after the 1933 film’s release, and was later used to describe Monroe and other sex symbols of the 1950s and early 60s.

Harlow’s character in Bombshell, Lola Burns, satirized the stardom years of the silent era sex symbol Clara Bow, who was director Victor Fleming’s fiancée in 1926. Although critical reviews were mostly positive, New Yorker critic John Mosher found the film “mossy with verbiage.”

TAKE A BOW, CLARA…Bombshell satirized the stardom years of silent era sex symbol Clara Bow, who was director Victor Fleming’s fiancée in 1926 (photo at left is of the couple on the set of 1926’s Mantrap); in Bombshell Jean Harlow portrayed a sex symbol who, like Bow, wanted to live a normal life. In real life, Bow made her last film in 1933 and retired to a ranch at age 28.

A STAR IS BORED…In Bombshell, movie star Lola Burns (Jean Harlow) dislikes her sexy vamp image and wants to live a normal life, but her studio publicist E. J. “Space” Hanlon (Lee Tracy) insists on feeding the press endless provocative stories about her. Clockwise, from top left: Lee Tracy and Louise Beavers in a scene with Harlow; Harlow and Una Merkel, who portrayed Lola’s assistant, Mac; Harlow in a scene with Mary Forbes, C. Aubrey Smith, and Franchot Tone; Harlow in a scene with Ruth Warren and Frank Morgan—the latter portrayed Lola’s pretentious, drunken father. (IMDB)

Harlow would die at age 26 on June 7, 1937. Her heavy drinking didn’t help, but neither did the misdiagnosis she received as her kidneys were rapidly failing. While filming Saratoga with Clark Gable, Harlow was stricken with what she believed was the flu, and her persistent stomach pain was misdiagnosed as a swollen gallbladder. Just two days before her death another doctor finally diagnosed her kidney disease, but in 1937 nothing could be done—kidney dialysis would not be available for another decade, and transplants would not be an option until the mid-1950s.

 * * *

Second City Sanctimony

The New Yorker rarely missed an opportunity to take a dig at the square-toed ways of the Second City and its flagship newspaper, the Tribune. In his “Notes and Comment,” E.B. White (who enjoyed gin martinis) found the newspaper’s sanctimonious stance tedious:

The 1933 Chicago World’s Fair, aka “A Century of Progress,” received scant attention from The New Yorker, unless it provided opportunities for parody. Musicologist Sigmund Spaeth (1885-1965), well-known in the 1930s and 40s for his NBC radio programs, offered this take on the Windy City’s exposition:

WONDERS NEVER CEASE…In addition to its more high-minded attractions, the Chicago World’s Fair also featured such sideshow attractions as Ripley’s Odditorium, which featured “The Fireproof Man” among other novelties. (pdxhistory.com)

 * * *

Big, Bad Earworm

It seems quaint that nearly 90 years ago one of the most popular songs in America was “Who’s Afraid of the Big Bad Wolf?” To Frank Sullivan, there was no escaping “that lilting tune”…

SIMPLER TIMES…”Who’s Afraid of the Big Bad Wolf?” was a huge hit during the second half of 1933. One of the most well-known Disney songs, it was covered by numerous artists and musical groups.

Sullivan concluded that a trip to Vladivostok might be the only way to escape the catchy melody…

Briefly jumping to the Nov. 4 issue, “The Talk of Town” took a closer look at the song and the 1933 Disney Silly Symphonies cartoon in which it was featured—Three Little Pigs. Written by Frank Churchill and Ann Ronell, the song launched a market for future Disney tunes, with Irving Berlin securing the sheet music rights over Mickey Mouse and the Silly Symphonies. 

WE’RE IN THE MONEY…The 1933 Disney Silly Symphonies cartoon Three Little Pigs helped to launch the Disney juggernaut nearly 90 years ago.

 * * *

Polymath

Le Corbusier, aka Charles-Édouard Jeanneret (1887–1965), was known as a pioneer of modern architecture and design in the early and mid-20th century, but as this review by Lewis Mumford suggested, he was also a talented modernist painter.

WAYS OF SEEING…Le Corbusier’s early paintings followed the ideas of something he called “purism”—at left is an example from 1920, Still Life. Later on his work become more abstract, including Menace, at right, from 1938. The horse head in the painting seems to reference Pablo Picasso’s 1937 painting, Guernica. (Wikipedia/Art Basel)

 * * *

Dear Papa

Following the high praise Ernest Hemingway received in 1926 for The Sun Also Rises, Dorothy Parker feared for the novelist’s next book: “You know how it is—as soon as they all start acclaiming a writer, that writer is just about to slip downward.” Seven years later Parker’s colleague Clifton Fadiman detected some slippage, finding Hemingway’s latest output a bit stale. Rather than pen a negative review, Fadiman shared his concerns by way of an open letter:

PHONING IT IN…Clifton Fadiman (right) found Ernest Hemingway’s Winner Take Nothing to be “stuck fast in yesterday.” (AP/Wikipedia/Pinterest)

 * * *

From Our Advertisers

Until the 1920s all car bodies were framed in wood, preferably ash, but by the end of the 1930s all-steel car bodies became the standard…Packard made the switch beginning around 1938…

…ah, the good old days when you could smoke in the “rarefied atmosphere” of an airplane, the pilot so close by you could tap him on the shoulder…

…Brooklyn’s Hittleman-Goldenrod Brewery opened in late 1933 promising beer in the finest English tradition…sadly, it closed in 1937…

…the Waldorf-Astoria announced the re-opening of its Empire Room with entertainment by Xavier Cugat and his tango orchestra, featuring the dancer Margo…this was just the sort of “juvenile” entertainment Lois Long detested (see my previous post)…

…according to this ad, “His Lordship” drank a pot of decaf Sanka at midnight “and never winked an eye all night”…it doesn’t mention that he probably also wet the bed…

…on to our cartoons, we begin with Peter Arno and the woes of the monied classes…

…on to Helen Hokinson, and the charms of the precocious…

Gardner Rea gave us a toff absorbed in historical fiction…

Alain (aka Daniel Brustlein) offered up a flautist who found beauty in his routine life…

…and we close with Perry Barlow, and motherhood among the smart set…

Next Time: Radio City…

 

As Millions Cheer

New Yorkers bid farewell to Prohibition, repealed by the 21st Amendment on Dec. 5, 1933.

Proposed by the 72nd Congress on February 20, 1933, the 21st Amendment to end national prohibition needed ratification from at least thirty-six states—by the end of October twenty-nine had ratified the amendment, and with passage seeming imminent…

Oct. 21, 1933 cover by Harry Brown.

…Manhattan’s venerable grocer turned national wine and spirits distributor Park & Tilford began shipping tens of thousands of cases of “potables” to New York, according to “The Talk of the Town.” Excerpt:

ON THE OFF WAGON…Parched, jubilant Americans ride on carts loaded with liquor prepared for distribution at the end of Prohibition. (Still from Universal News)

Edward Angly, who at the time was a journalist at the Herald-Tribune, tempered the celebratory mood in “A Reporter at Large” by considering the supply and demand issues (and higher prices) consumers would likely face upon ratification.

In early 1934 the Washington Post reported cocktail prices ranged from twenty-five cents (roughly $5.50 today) to forty cents. Whisky by the drink was selling from fifteen cents for blends to twenty-five cents for bonded varieties. One of the “higher priced” stores quoted a price of $3.80 for a quart of Four Roses (roughly eighty bucks today) while you could grab a quart of Crab Orchard straight Bourbon whisky for $1.40.

Until supplies could satisfy demand, distillers were encouraged to perform a “modern loaves-and-fishes miracle” and rectify their small stocks by cutting them with colored and flavored straight alcohol.

YOU CAN COME OUT NOW…With the end of Prohibition, bootleggers considered other career options. (floridamemory.com)

Who else would feel the pinch? In addition to the thousands of speakeasies that would close shop, legions of bootleggers would have to go legit or find another line of vice to keep themselves fed and occupied.

…before I close out this lead story, I came across this obituary for Edward Angly in the Dec. 8, 1951 edition of The New York Times. Note that this clip also features the funeral notice for New Yorker founding editor Harold Ross.

 * * *

Name Your Fears

Irish writer and critic Ernest Boyd was for a time connected to the consular service and probably had a pretty good sense of what was to come in Europe. Turning to verse he pondered the origin of the Hitler curse.

 * * *

Fat and Happy

Premiered to record-breaking crowds at New York’s Radio City Music Hall, The Private Life of Henry VIII was a smash hit in both the UK and the US and established Charles Laughton as a box office star. Although the film played fast and loose with the historical record, it was a critical success for director/producer Alexander Korda. The New Yorker’s John Mosher was among those praising the British film.

SINKING HIS TEETH INTO A ROLE…Charles Laughton’s portrayal of Henry VIII in The Private Life of Henry VIII is credited with creating the popular image of the king as a fat, lecherous glutton. Top photo features Wendy Barrie as Jane Seymour (wife #3); below, Binnie Barnes as Katherine Howard (wife #5). (moma.org/tcm.com)

HAIL TO THE KING…Opening night in London for The Private Life of Henry VIII, Oct. 24, 1933. From left are Elsa Lanchester, who portrayed wife #4 Anne of Cleves; Merle Oberon (who portrayed wife #2 Anne Boleyn), producer/director Alexander Korda, and Charles Laughton. ( Science & Society Picture Library / National Portrait Gallery, London)

 * * *

Kid’s Stuff

In her latest “Tables for Two” column, Lois Long bemoaned the state of ballroom dancing, which seemed to be appealing more to juvenile tastes.

SUITABLE FOR ADULT AUDIENCES…Lois Long recalled the cool allure of dancers Leonora Hughes (at left, with dance partner Maurice Mouvet in 1924) and Irene Castle (in a 1929 photo). Both photographs by Edward Steichen for Vanity Fair. (Conde Nast)

 * * *

From Our Advertisers

Let it pour indeed, as advertisers anticipated the end of Prohibition…

…Brooklyn-based Piel’s joined other brewers in targeting women as a new growth market, and as in previous New Yorker ads also appealed to those who fancied themselves among the smart set…

…looking for signs of optimism after four years of economic depression? Look no further than luxury shoemaker Nettleton…

…while Nettleton held steady on its prices, the makers of Steinway pianos posted this gentle reminder about rising material costs, but what can you expect if you are purchasing “The Instrument of the Immortals”…

…the Architect’s Emergency Committee continued its campaign to promote the hiring of unemployed architects…in this ad the committee went back to the profession’s ancient origins, Marcus Vitruvius’ Virtues of an Architect

…on to our cartoonists, we begin with more adventures of The Little King, courtesy Otto Soglow

William Crawford Galbraith was still stuck on his theme of seductive women either paired with sugar daddies or clueless suitors…

…speaking of clueless, James Thurber gave us this party pooper…

Gardner Rea checked the economic temperature of the upper crust…

…and we close with William Steig, and an enterprising paperboy…

Next Time: The Bombshell…

The Wild West

Kino Lorber)

We first encountered Mae West back in 1926 when The New Yorker commented on her risqué Broadway play, Sex. Although the play was the biggest ticket in town, it eventually attracted a police raid that landed West in jail on morals charges. Sentenced to ten days for “corrupting the morals of youth,” she could have paid a fine, but for West a short stint on Welfare Island was worth its weight in publicity gold.

Oct. 14, 1933 cover by Rea Irvin.

Fast forward seven years, and West is one of the nation’s biggest box office attractions and starring in her third film, I’m No Angel. Depression-era audiences responded enthusiastically to West’s portrayals of a woman from the wrong side of the tracks who in the end gains both fortune and social acceptance. Although puritanical forces continued to be outraged by West’s antics, New Yorker film critic John Mosher found her act to be “a safe parody on indecency.”

SHIMMY TO SUCCESS…Clockwise, from top left: At the beginning of I’m No Angel, Tira (Mae West) shimmies and sings in a circus sideshow; studio poster for the film— In the early 1930s, West’s films were key in saving Paramount Pictures from bankruptcy; a wealthy sideshow customer (William B. Davidson) arranges a private rendezvous; Tira has her day in court despite attempts by her ex-boyfriend, Slick Wiley (Ralf Harolde), to discredit her. (IMDB)

SHE GETS HER MAN…Cary Grant starred opposite Mae West for the second and final time in I’m No Angel. Eleven years junior to West, Grant portrayed Tira’s fiancé, Jack Clayton. (TCM)

And finally, a much-talked about scene from the movie featured West putting her head (rather sensually) into the mouth of a lion. In reality it appears to be a camera trick: West was actually placing her head to the side of the lion’s mouth. Still, a gutsy move by West. As for the lion, it was no picnic either.

 * * *

Comic Relief

Eugene O’Neill surprised critics and audiences alike when he premiered Ah, Wilderness! at Broadway’s Guild Theatre on October 2, 1933. Among the critics was Wolcott Gibbs, who concluded that O’Neill should stick to his usual themes of disillusion and despair. An excerpt:

PASS THE CORN, PLEASE…Around the table in the original 1933 Broadway production of Ah, Wilderness! are (from left) George M. Cohan (Nat Miller), Eda Heinemann (Lily), Elisha Cook, Jr. (Richard), Gene Lockhart (Sid), Marjorie Marquis (Mrs. Nat Miller), Walter Vonnegut, Jr. (Tommy) and Adelaide Bean (Mildred). (Photograph by Vandamm for Stage magazine, November 1933)

ERRORS OF COMEDY…Wolcott Gibbs (left) found Eugene O’Neill’s attempt at comedy to be nothing more than a recycling of corny old saws. However, Ah, Wilderness! proved successful in its first Broadway production and in the touring company that followed. It remains to this day a staple of community repertory. (The New Yorker/Playbill/Britannica)

 * * *

Hell in a Handbasket

If Eugene O’Neill couldn’t offer up some woe, then leave it to E.B. White of all people to supply reason for despair. In his 1982 review of a collection of White’s poems and sketches,

For the Oct. 14 issue White bemoaned the loss of the American elm (of the 77 million elms in North America in 1930, more than 75 percent were lost to Dutch elm disease by 1989), the dangers of pesticide use, and other maladies. Excerpts:

APPLE OF HIS EYE…E.B. White had reason to be concerned about the widespread practice of spraying lead arsenic on fruit trees. This 1930 photograph shows an Oregon orchardist and his child spraying apple trees with the stuff. (oregonhistoryproject.org)

White’s New Yorker colleague John O’Hara raised some concerns of his own, namely the likelihood of another world war in this prescient piece titled “Dynamite is Like a Mill Pond.” Excerpts:

FROM RUSSIA WITH LOVE…John O’Hara pondered the likelihood of another world war and an unlikely bedfellow: Soviet Russia. Photo circa 1938. (AP via loa.org)

 * * *

Pooh-Poohing Mr. Milne

In his review of A.A. Milne’s latest novel, The Red House Mystery, Clifton Fadiman seemed to recall Dorothy Parker’s own revulsion to Milne’s juvenile style (“Tonstant Weader Fwowed Up” Parker once wrote of The House at Pooh Corner). Excerpts:

 * * *

From Our Advertisers

The makers of Camels took to the water to prove how their cigarettes supported “healthy nerves,” whether in the deep sea or on the high dive…

…with a name like “Spud” you really had to stretch to prove you were a choice of the smart set…here they claimed their product was “quite at home among royalty”…

…here’s another great example of class appropriation, a white-tie dinner featuring a couple of toffs eating canned soup…

…and we give our eyes a break with a bit of elegance from Lord & Taylor, featuring the art of modern living…

…on to our cartoons, we begin with James Thurber

…curious to know Thurber’s favorite songs?—then check out this Thurber Thursday post from Michael Maslin’s Inkspill...

…we continue with William Steig’s look at a “Lady With Mirror”…

…and discover the calm after a storm in this domestic scene by Kemp Starrett

…visit the Century of Progress World’s Fair in Chicago, with George Price

…for reference, Price’s cartoon depicted the Federal Building at the Century of Progress…

…and is often the case with this blog, we give Peter Arno the last word…

Next Time: As Millions Cheer…

The Shape of Things to Come

Above: Maurice Passworthy (Kenneth Villiers) and Catherine Cabel (Pearl Argyle) prepare for a trip to the moon in Things to Come.

In his 1933 science fiction novel The Shape of Things to Come, H.G. Wells foresaw how an international economic depression could eventually lead to world war.

Sept. 2, 1933 cover by William Steig.

The book also predicted that such a war would feature whole cities destroyed by aerial bombing and the eventual development of weapons of mass destruction. However, New Yorker book critic Clifton Fadiman found Wells’ other predictions to be fanciful, “scientific-romantic” notions, such as a post-war Utopia (headquartered in Basra, Iraq, of all places) ruled by super-talents that would advance scientific learning in a world without nation-states or religion. And naturally everyone would speak English.

YOU MAY SAY I’M A DREAMER…H.G. Wells envisioned a world of war, pestilence and economic collapse that would eventually give way to an English-speaking Utopia free of nation-states and religion. (Wikipedia)

Three years later Wells would adapt his book to the screen in 1936’s Things to Come, produced by Alexander Korda and starring Raymond Massey as a heroic RAF pilot John Cabal and Ralph Richardson as “The Boss,” a man who stands in the way of Cabal’s utopian dreams.

FUTURE TENSE…Clockwise, from top left, H.G. Wells visits with actors Pearl Argyle and Raymond Massey on the set of Things to Come—Swiss designer René Hubert created the futuristic costumes; in the year 1970 RAF pilot John Cabal (Massey) lands his sleek monoplane in Everytown, England, proclaiming a new civilization run by a band of enlightened mechanics and engineers; city of the future as depicted in Things to Come; poster for the film’s release. (IMDB)

An afternote: A 1979 Canadian science fiction film titled The Shape of Things to Come was supposedly based on Wells’ novel but bore little resemblance to the book. The film is a considered a turkey, lovingly mocked by the same audiences that gave Plan 9 from Outer Space a second life.

WE MEAN YOU NO HARM…Actor Jack Palance—wearing what appears to be a jug from a water cooler— headed a cast that included Barry Morse and Carol Lynley in 1979’s The Shape of Things to Come. 

 * * *

Fine Dining

Director George Cukor turned a hit Ferber-Kaufman Broadway play into a hit movie by the same title when Dinner at Eight premiered in September 1933. While the film received high marks from leading critics, New Yorker film reviewer John Mosher found it a bit routine, if well-crafted:

BLONDE ON BLONDE…Judith Wood (left) portrayed the character Kitty Packard in the 1932 stage production of Dinner at Eight; Jean Harlow took on the role for the 1933 film version. (IMDB)

Mosher, however, continued to admire the acting chops of veteran Marie Dressler

FUNNY LADIES…Clockwise, from top left: Jean Harlow and Marie Dressler square off in Dinner at Eight; movie poster highlights the “Blonde Bombshell” Harlow along with a star-studded cast; a scene with Harlow, Wallace Beery and Edmund Lowe; to avoid wrinkling her gown between takes, Harlow reviewed her lines in a special stand-up chair. (IMDB/pre-code.com)

 * * *

Madame Secretary

Secretary of Labor Frances Perkins was the first woman in the U.S. to serve as a cabinet secretary, but she was a lot more that—she was the driving force behind FDR’s New Deal. Here are excerpts from a two-part profile written by Russell Lord, with illustration by Hugo Gellert.

TRIAL BY FIRE…Frances Perkins watched in horror as young women leapt to their deaths in the 1911 Triangle Shirtwaist Factory fire—146 perished on that day Perkins recalled as the moment the New Deal was born her mind. In the wake of the fire Perkins, an established expert on worker health and safety, was named executive secretary of the NYC Committee on Safety. (trianglememorial.org/francesperkinscenter.org)

Even if some men couldn’t come around to a woman moving through the circles of power, Perkins had many admirers including prominent Tammany Hall leader “Big Tim” Sullivan.

Perkins’ appointment to FDR’s cabinet made the Aug. 14, 1933 cover of TIME magazine. (TIME/thoughtco.com)

 * * *

From Our Advertisers

Even the staid executives at Packard were getting into the modern advertising game, where sometimes the product itself was not even pictured…

…our cartoonists include Robert Day

George Price

…and baring it all, Peter Arno

…on to Sept. 9, and what I believe is Alice Harvey’s first New Yorker cover…

Sept. 9, 1933 cover by Alice Harvey.

…and where “The Talk of the Town” paid a visit to the Half Moon Hotel on Coney Island, a favorite haunt of those magnificent men and women and their flying machines:

SHIFTING SANDS…Opened in 1927 to attract upscale crowds to Coney Island away from the rabble of the Midway, the elegant Half Moon Hotel started strong but teetered on the doorstep of bankruptcy during the Depression; it gained notoriety in 1941 when mob turncoat Abe Reles fell to his death from a sixth floor window while under police protection. The hotel was demolished in 1996. (Pinterest)

* * *

Huey In The News

In his column “Of All Things,” Howard Brubaker offered this brief take on Huey Long’s visit to a Long Island party, where one guest apparently socked the controversial “Kingfish,” giving the former Louisiana governor (and then senator) a shiner.

A CHIP ON HIS SHOULDER?…Controversy followed Huey Long wherever he went. At left is a New York Times account of Long’s alleged black eye incident on Long Island. He would be assassinated two years later at the Louisiana State Capitol; Long circa 1933. (NYT/Wikipedia)

 * * *

More From Our Advertisers

As a follow-up from the previous issue’s Packard ad, this two-page spread showed us what those 1200 men were gawking at…check out that 12-cylinder model on the left, which appears to be better than 20 feet long…

…according to this ad, you could thank Camel cigarettes for getting the mail through the gloom of night…

…if you needed a cigarette to steady your nerves, you also needed fresh coffee to avoid being ostracized by your friends…

…summer-stock barn theatres were popular across America in the 1930s…this ad (illustrated by Wallace Morgan) hailed the end of the summer season and the return of “Winter Broadway”…

…on to our cartoons, out in the countryside we also find William Crawford Galbraith, here continuing to ply one of his favorite themes, namely pairing shapely seductresses and showgirls with clueless suitors…

Helen Hokinson gave us one woman who believed “what happens in the Riviera, stays in the Riviera”…

…and we close with Gardner Rea, and a scout troop on a mission…

Next Time: Rumors of War…

Tugboat Annie

New Yorkers were enduring the dog days of August, and those who couldn’t escape the heat by fleeing to the country or the beach could find cool respite at the movies.

August 19, 1933 cover by Gardner Rea.

It was doubtless in an air-conditioned theatre where critic John Mosher enjoyed the craft of older actors, in this case Wallace Beery and Marie Dressler in Tugboat Annie. Although the film didn’t quite live up to Beery and Dressler’s 1930 smash hit, Min and Bill, Mosher found Beery to be a “beautiful foil” to Dressler, who thankfully wasn’t just another “fluffy little pink young thing.”

ON GOLDEN POND…Wallace Beery and Marie Dressler portrayed a comically quarrelsome older couple who operate a tugboat in MGM’s Tugboat Annie. It would be one Dressler’s last film roles—she would die the following year; at right, a young Robert Young with Dressler in a scene from the film—Young would go on to television fame playing two beloved characters: the father in Father Knows Best (1954-60) with fellow film star Jane Wyatt, and the kindly, avuncular doctor on Marcus Welby M.D. (1969–76). (IMDB)

Another seasoned performer Mosher admired was Mary Boland, although her latest film, Three Cornered Moon, was crowded with “too many young people”…

BRAT PACK…Mary Boland (left) with Wallace Ford, Claudette Colbert, and Hardie Albright in Three Cornered Moon (IMDB)

MONKEYING AROUND…A self-described “King of the Serials,” Buster Crabbe’s career included nine sound serials, including Flash Gordon and Buck Rogers (1936-40). In Tarzan the Fearless Crabbe’s sole appearance as Tarzan was played opposite Jacqueline Wells (aka Julie Bishop). The media at the time made hay of a so-called rivalry between Crabbe and Johnny Weissmuller, who defined the Tarzan role in twelve films from 1932 to 1948. Both men were Olympic athletes: Crabbe won the 1932 Olympic 400-meter freestyle swimming championship, while Weissmuller was the undefeated winner of five Olympic gold medals. (IMDB)

 * * *

From Our Advertisers

The folks at Hoffman Beverages continued to offer up ways to enjoy an adult refreshment, including a tongue-in-cheek “code” to be used until the repeal of Prohbition…

…with the return of legal (3.2) beer, brewers were aggressively targeting women as a new growth market…

…a selection of one-column ads from the back pages touted imported beers and an old “Pennsylvania Dutch” quaff, intermixed with apartment ads and a women’s deodorant called SHUN…

Otto Soglow, who would become rich and famous with his The Little King strip, also did well as an illustrator for various products, including Rheingold beer…

…another way to stay cool was to dine at Longchamps, thanks to their “scientific air-conditioning system”…

…on the subject of keeping cool, back in the day you had to regularly top off the radiator on hot days, and if you added lead to your gasoline you could also get rid of those annoying hot engine knocks…

…It would be four years before Dr. Seuss would publish his first children’s book, so he continued to pay the bills with illustrated ads for Flit insecticide…ah the good days when spraying poison above a child’s head seemed perfectly reasonable…

…another one-column ad from the back pages says a lot about how advertisers perceived a New Yorker reader—even dog food demanded snob appeal…

…on to our cartoons we return to Otto Soglow and his take on the old William Tell trope…

Peter Arno delivered some surprising news to dear old mom…

Henry Anton gave us a sign man unconvinced that sex sells…

Gluyas Williams gave us his latest take on “Fellow Citizens” (this originally appeared sideways on p. 17)…

…and Garrett Price shared this observation, from the mouth of babes…

…on to Aug. 26…

Aug. 26, 1933 cover by Perry Barlow.

…where we find Ring Lardner, who since March had been injecting humor into the “Over the Waves” radio column.

In this installment, Lardner outlined his ideal radio program. An excerpt:

UP TO OLD GAGS?…Ring Lardner gave the comedy duo Jack Pearl (right) and Cliff Hall a generous four minutes in his fantasy radio show—if they did their old routines. (Wikimedia)

Lardner concluded his dream program:

Sadly, Ring Lardner would be gone in less than a month—he died of a heart attack on Sept. 25, 1933, at the tender age of 48.

 * * *

On Second Thought

Previously, film critic John Mosher had been lukewarm to the up-and-coming Katharine Hepburn. No more. Her appearance in Morning Glory drew praise from all over, including the Academy, which gave the young star her first Oscar.

A STAR IS BORN…Katharine Hepburn with Douglas Fairbanks Jr. (left) and Adolphe Menjou in Morning Glory (1933). Hepburn would win the Oscar for Best Actress in a Leading Role, the first of four she would receive in that category—a record for any performer. (IMDB)

 * * *

Life With Clarence

Following “The Talk of the Town” section was this illustrated contribution by Clarence Day

 * * *
More From Our Advertisers
While folks were cooling down at the movies Barbara Stanwyck did her best to heat up the screen…

…the frank discussion of sex in Baby Face made it one of the most notorious films of the year and no doubt hastened the implementation of the Hays Code…

LIGHT MY FIRE…Barbara Stanwyck in Baby Face.

…in case anyone had forgotten during Prohibition, Budweiser reminded them who was the king of beers with this inside front cover ad…

Irvin S. Cobb was back on behalf of Hupmobile, the struggling carmaker hoping that a bit of humor would boost sales…

…this ad from Reo not only lacked humor, it lacked the car itself…

…too bad, because the 1933 Reo Royale was a beauty…

…more color ads from our cigarette manufacturers Camel…

…and Chesterfield…

…why, it’s Barbara Stanwyck again, this time in color, thanks to the folks at Powers Reproduction…

…and Otto Soglow again for Rheingold beer…

…and on to the cartoons, with Soglow’s Little King…

Carl Rose demonstrated the perils of attending theatre in a barn…

Robert Day found a Hebrew lifeguard at Coney Island…

…and we end with another by Day, with a twist on America’s Pastime and a subtle plug for the National Recovery Administration…

Next Time: The Shape of Things to Come…