Rise of the Gangster Film

During the early years of the Depression and before censorship guidelines were imposed by the Hays Code, Hollywood cranked out a slew of “Pre-Code” films filled with sex and violence, including 1931’s Little Caesar, the first “talkie” gangster film that defined the genre for decades to come.

Jan. 17, 1931 cover by Peter Arno.

Requiem For the Flapper

The Vassar-educated Lois Long was an icon of the flapper generation and a reigning voice — witty and smart — of New York nightlife in the Roaring Twenties.

Jan. 10, 1931 cover by Constantin Alajalov.

In one of her early “Tables for Two” columns, the famously hard-partying Long made this request of her New Yorker readers: “Will someone do me a favor a get me home by eleven sometime? And see that nobody gives a party while I am catching up? I do so hate to miss anything.”

DONT START THE PARTY WITHOUT ME…Carefree days at your neighborhood speakeasy. (Manchester’s Finest)

By the dawn of 1931 few were in the mood for a party, including the 29-year-old Long, who was mother to a toddler and would soon divorce husband and New Yorker cartoonist Peter Arno.

But it wasn’t motherhood or a tempestuous marriage that soured Long on the party scene. Rather, blame fell to the whiny, self-absorbed crowd that had displaced her fun-loving Jazz Age revelers. In the Jan. 10, 1931 issue Long began to assess the decade ahead in a six-part series titled “Doldrums.” The first installment, “Bed of Neuroses,” suggests Long missed the joie de vivre that characterized the previous decade:

“It is all so discouraging; so very, very, sad. Six million people in New York, and apparently no one in the white-collar class who can lose himself for a moment in the ecstasy of a roller-coaster. Six million people in New York, and every one of them a curious little study in maladjustment. Thousands of young men who own dinner jackets, and I am always drawing someone who makes scenes in public because he once had a little cat that died and he has never got over it.”

With that, Long’s partying days were officially over. Some excerpts from “Bed of Neuroses”…

SALAD DAYS…Clockwise, from top left, Lois Long relaxing on the beach in a image captured from a 1920s home movie; silent film star Charlie Chaplin, Vanity Fair editor Frank Crowninshield, sculptor Helen Sardeau, Lois Long and screenwriter Harry D’Arrast pose in a Coney Island photo booth, 1925; Long with husband Peter Arno and daughter Patricia, 1929; Long at the office in a classic flapper pose, circa 1925. (PBS/Joshua Zeitz/Patricia Long/Wikipedia)

Long recalled the days when one could hold his or her liquor…

There has been a trend among the bright young drinkers toward a glass of sherry before meals instead of cocktails, a bottle of wine during dinner, port with the cheese, a liqueur with the coffee — instead of one highball after another.

…and when one’s personal hang-ups remained personal, and were not subject to tedious public display:

Long’s nightlife column, “Tables for Two” folded a few months after the 1929 stock market crash, but she would continue to make unsigned contributions to the “Comments” and “The Talk of the Town” sections into the 1950s. Her main focus at the magazine, however, would be her fashion column, “On and Off the Avenue,” which she would write until 1968. Upon her death in 1974, New Yorker editor William Shawn remarked that Long “was the first American fashion critic to approach fashion as an art and to criticize women’s clothes with independence, intelligence, humor and literary style.”

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The Age of Giants

Architecture critic George S. Chappell took in the grandeur of the nearly completed Empire State Building, which rose from the rubble of the old Waldorf-Astoria hotel and perhaps more than any building served as a giant exclamation point for the 20th century metropolis. Chappell did not buy developers’ claims regarding the building’s “mooring mast,” calling it a “silly gesture” that the building would have been better served without. Looking back from our time, however, it is hard to imagine the building without its distinctive spire:

DIZZY HEIGHTS…Completed in 1931, the Empire State Building stood as the world’s tallest until 1970. Clockwise, from top left, New Yorker critic George Chappell viewed the “mooring mast” as a publicity stunt, and believed the building would have been better without it; interior of the building at its grand opening in May 1931; ground-level view of the setbacks Chappell admired; the completed tower in 1931. (lajulak.org/AP/Acme/Pinterest)

Chappell also made note of a neo-Georgian style building designed by Joseph Freedlander for the Museum of the City of New York:

HISTORY’S HOME…The main facade of the Museum of the City of New York facing Fifth Avenue. (Wikipedia)

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Ignoble Deeds

“The Talk of the Town” looked in on some aging veterans of the 19th century “Indian Wars” and found the old coots reminiscing about the massacre of various North American tribes…

NO HARD FEELINGS?…Crow warrior White Man Runs Him poses with 82-year-old Gen. Edward Settle Godfrey, a survivor of the Battle of Little Bighorn, at the 50th Anniversary of the battle in 1926. (Wikipedia)

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Cheeky

E.B. White assumed the nom de plume “Eustace Tilley” to answer an earnest query letter from Leslie Fulenwider of Famous Features Syndicate. Fulenwider probably didn’t know what he was in for…

ALTER EGO…E.B. White periodically assumed the role of New Yorker mascot Eustace Tilley in handling magazine correspondence.

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Too Cool for School

In his weekly art gallery column, Murdock Pemberton noted the New Year’s Day opening of the New School for Social Research in a “timid landmark” designed by Joseph Urban of theatrical design fame. The school’s boardroom featured a series of murals by realist painter Thomas Hart Benton.

NEW LOOK FOR NEW SCHOOL…Joseph Urban’s interpretation of the International Style for the New School for Social Research at 66 West 12th Street.
AMERICAN TABLEAU…Three panels from Thomas Hart Benton’s ten-panel mural, America Today. Originally installed in the New School’s boardroom, it is now housed at the Metropolitan Museum of Art. (charlesmcquillen.com) click image to enlarge

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From Our Advertisers

“If you’re to be among this season’s southbound fortunates,” as this ad begins, you’ll want to check out these Bradley bathing suits designed for a variety of privileged personalities…

…but before you hit the beach, you might consider an “Ardena Bath”  to take away some of that winter fat…

…this 1932 illustration (below) demonstrates how a full-body, Ardena paraffin wax bath works. An Elizabeth Arden advertisement described the procedure thus: You step into a tub lined with waxed paper. Over you they pour a warm liquid paraffin which slowly hardens until you are encased in a paraffin shell. Your face becomes pink. You are permeated in a sense of well-being. Suddenly, the perspirations bursts from you, for the shell forms a vacuum which causes the pores to open and, consequently, impurities are drawn away…

…on to our cartoons, we have two from William Steig, who produced 2,600 drawings and 117 covers for the New Yorker and whose work would span two centuries, delighting both adults and children alike, most notably the picture book Shrek! that would lead to a hugely successful movie series. According to The Numbers: Where Data and the Movie Business Meet, “after the release of Shrek 2 in 2004, Steig became the first sole-creator of an animated movie franchise that went on to generate over $1 billion from theatrical and ancillary markets after only one sequel.”

Here is Steig’s first New Yorker cartoon, from the Aug. 9, 1930 issue:

…and back to the Jan. 10, 1931 issue, in which Steig offered these glimpses into city life (note how his style had become more refined since that first cartoon)…

…and then have a look into the posh set from New Yorker stalwart Helen Hokinson

…some bedside manner with Leonard Dove

Peter Arno continued to explore the complexities of love…

…and Gardner Rea showed us the softer side of a hardened criminal…

…and before we close I want to bring to your attention to this wonderful New Yorker parody that Peter Binkley recently shared with me. Binkley writes that the Dec. 20, 1930 cover “was the model for a parody issue that friends of my grandparents in the Village made for them when they visited for the holidays. My grandparents had lived in New York for a couple of years but moved away in 1929. They and this group of friends lived in the same building on Morton St., and were fervent New Yorker readers. The parody is interesting, I think, for giving a glimpse of what New Yorker fans below the top-hat-wearing class enjoyed about it at the time.”

Below, left, is the cover of the Dec. 30 issue by Constantin Alajalov, and next to it the terrific parody cover.

…and a couple of the interior pages, with parodies of cartoons by Peter Arno and John Held Jr….

You can check out the full parody issue here.

Next Time: Rise of the Gangster Film…

Ziegfeld’s Folly

Broadway impresario Florenz Ziegfeld Jr knew how to pack a Broadway theater, and from 1907 to 1932 he staged a number of revues and plays (most notably Showboat) that featured lavish costumes and a bevy of chorus girls.

Dec. 6, 1930 cover by Rea Irvin, depicting a peephole view of a speakeasy during the holidays.

When his latest show, Smiles, hit the stage of the Ziegfeld Theatre on Nov. 18, 1930, it was greeted by an audience that had endured the first year of the Great Depression. Ziegfeld’s entertainments, on the other hand, were more associated with the high times of the Roaring Twenties. So even the popular brother-sister dance team from Omaha — Fred and Adele Astaire — seemed a bit old hat.

GO WITH THE FLO…Broadway impresario Florenz “Flo” Ziegfeld Jr with his Follies cast, 1931. (Wall Street Journal)

Or so it seemed to Robert Benchley, who observed in “The Wayward Press” that most of his readers could draw pictures of the Astaires from memory. But what really irked Benchley was the way William Randolph Hearst manipulated his mighty newspaper empire to promote Ziegfeld’s Smiles in a way that made the show appear to be the biggest hit of the year.

Ziegfeld Theatre was built with Hearst’s financial backing, so the media mogul was determined that the show would be a success, commanding his editors and writers to lavish praise on the tepid production, which would close in less than two months as a box office failure.

SAY CHEESE…Program for Smiles featuring Fred Astaire, Marilyn Miller and Adele Astaire. At right, publicity photo for Smiles featuring Fred and Marilyn. (Playbill/Pinterest)

For the Astaires, they were nearing the end of their 27-year collaboration — Adele would retire from the stage in 1932 to marry Lord Charles Cavendish, and in 1934 Fred would pair up with Ginger Rogers for the first of nine films they would make together for RKO. Marilyn Miller, one of the most popular Broadway stars of the 1920s and early 1930s, would also seek her fortune in films, but would only make three. Alcoholism and persistent sinus infections would cut her life short in 1936 — she would die at age 37 from complications following nasal surgery.

BRIEF CAREER…Marilyn Miller in 1931’s Her Majesty, Love, one of just three films she would make before her death in 1936. (IMDB)

Benchley revealed how some of Hearst’s reporters responded to the edict from their boss:

TWEAKING HIS NOSE…Walter Winchell, left, registered his protest against his boss, William Randolph Hearst, by laying it on thick in his column. (IMDB/BBC)
THE FOLLY OF FOLLIES…Robert Benchley (left) cried foul regarding Hearst’s attempt to prop up a lousy show; Ogden Nash (right) found humor in the “immorality” of Ziegfeld’s productions.  (Wikipedia/Notable Biographies)

On a related note, Ogden Nash also zeroed in on Ziegfeld’s latest show, turning the tables on religious zealots who found the Follies immoral. An excerpt:

And finally, one more theater-related item: a drawing by Al Frueh highlighting the melodrama On The Spot, which ran from Oct. 29, 1930 through March 1931 at the Forrest Theatre.

BETTER THAN ZIEGFELD, THIS…At right, Crane Wilbur and Anna May Wong in the melodrama On The Spot, which opened Oct. 29, 1930 at the Forrest Theatre. (New Yorker/Pinterest)

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In the Dec. 6, 1930 “Notes and Comment,” E.B. White shared his observations on a new type of chair that doubled as a dog house…

…and he wasn’t making it up, because the chair he described was featured in this ad from the same issue…

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Drunk History

In the fall of 1930 Scribner’s magazine published a series of three articles titled “If Booth Had Missed Lincoln,” If Lee Had Not Won the Battle of Gettysburg,” and “If Napoleon Had Escaped to America.” The New Yorker’s James Thurber claimed to be the author of a fourth article, “If Grant Had Been Drinking At Appomattox.” An excerpt:

REVISIONIST…James Thurber circa 1930. (thurberhouse.org)

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From Our Advertisers

The rolling pin was often deployed as a prop — especially in the comics — to illustrate marital discord; the makers of Hoffman ginger ale used the common trope to sell their fizzy drink…

…for reference, Maggie gives it to Jiggs in this comic book cover from 1953…

(Good Girl Comics)

…the issue was stuffed with ads for Christmas shoppers, ranging from colorful plastic tumblers…

…to “unforgettable” appliances…

…to a variety of accessories at Wanamaker’s…

…Macy’s offered this pajama and robe combination for (insufferable) little boys who “strive for sartorial effect”…

…while Burdine’s of Miami urged snowbirds to purchase multiple wardrobes to remain fashionable throughout the winter season…

…and in stark contrast, this ad appealed for donations to help the jobless…

…our cartoons are supplied by Art Young

…the ever reliable Barbara Shermund

…and equally reliable Peter Arno

…and Helen Hokinson

…and we close with this gem by Garrett Price

Next Time: A Blue Angel…

The High Place

For this installment we look at two issues, Nov. 15 and 22, both featuring covers by Theodore Haupt that celebrated two autumn rituals: football and Thanksgiving.

Let’s begin with the Nov. 22 issue, which climbed to the highest place in Manhattan — no, not the Chrysler Building, but the nearby Empire State Building — with E.B. White admiring the commanding view:

Before the Empire State Building could go up, the old Waldorf-Astoria hotel had to come down. As White observed, the old hotel was built so soundly that it was too costly to deconstruct and salvage. Most of it ended up on the bottom of the ocean.

DOWN IN DAVY JONES’ LOCKER lie the remains of the old Waldorf-Astoria Hotel, which stood for just 36 years before it was razed to make room for the Empire State Building. At right, one of the hotel’s lobbies, and the Grand Ballroom. (nyc-architecture.com/Pinterest)
UPSTART…Left, in this image from November 1930, scaffolding embraces the Empire State Building’s “mooring mast,” which promoters claimed would allow dirigibles to load and unload passengers atop the tallest building in the world. Top right, although not yet complete, the actual height of the Empire State Building exceeded the Chrysler Building by October 1930. It would officially claim the crown as the world’s tallest on May 1, 1931. Bottom right, a steelworker’s view of the Chrysler Building from atop the Empire State Building, taken by photographer Lewis Hine. (Fine Art America/MCNY/Wikipedia)
A LOT OF HOT AIR…Top images: The fabled “mooring mast,” described by E.B. White in his New Yorker brief, as imagined in composite images (old-time Photoshop). In reality, the morning mast never worked; bottom right, a cutaway view of the mast featured in Popular Mechanics; bottom left, New York Times photo from March 22, 1931, announcing the completion of the Empire State Building, just 17 months after the Waldorf-Astoria began coming down. (Reddit, Pinterest, NYT)
SURVEYING THEIR KINGDOM…Most visitors to the Empire State Building can only go as high as the 86th floor observation deck. However, if you are a VIP like Serena Williams or Taylor Swift, you can get your picture snapped on the 103rd. (Empire State Building/Evan Bindelglass, CBSNewYork)

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Sore Winner

Sinclair Lewis famously declined the Pulitizer Prize for his 1925 novel Arrowsmith, upset that his 1920 novel Main Street had not previously won the prize. But when the Swedish Academy came calling with a Nobel Prize in Literature in 1930, he happily accepted. According to “The Talk of the Town,” this award also seemed a bit tardy, since Lewis’s small town booster archetype, George F. Babbitt, did not fit the dour days of the Great Depression. But it turned out that the 1922 novel Babbitt was ultimately what swayed the Nobel jury:

BOOST FROM A BOOSTER…George F. Babbitt helped make Sinclair Lewis famous, and landed him a Nobel. (NYT, NOVEMBER 6, 1930)

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Not So Sweet

Those of a certain age might remember Helen Hayes as a sweet old lady who appeared on a number of TV shows in the 1970s and 80s, or as the mother in real life of James MacArthur, Disney teen star and later the portrayer of Danny “Book ’em Danno” Williams on the original Hawaii 5-0 TV series. Hayes was married to playwright Charles MacArthur, and “The Talk of the Town” takes it from there…

CREATIVE TYPES…The engaged couple Charles MacArthur and Helen Hayes posed for photographer Edward Steichen for this Jan. 1, 1929 image featured in Vanity Fair magazine. (Condé Nast)

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Ain’t It Grand

Grand Hotel opened at the National Theatre on Nov. 13, 1930 to strong reviews, including the one below by Robert Benchley that he filed for the New Yorker. The play, adapted from the 1929 novel Menschen im Hotel by Austrian writer Vicki Baum, would prove to be a smash on Broadway and again on the silver screen in a star-studded 1932 film featuring Greta Garbo, John Barrymore, and Joan Crawford.

THE STARS ALIGN…Left, promotional photograph of the original Broadway production of Grand Hotel. At right, Eugenie Leontovich portrayed fading Russian ballerina Grusinskaya in the play. The role would go to Greta Garbo in the 1932 film adaptation. (Theatre Magazine, February 1931/Wikipedia)

…and while we are on the subject of Broadway, the theater review section also featured this Al Frueh illustration promoting a noted production of Twelfth Night at the Maxine Elliott…

Program for the production featuring Jane Cowl. (Playbill)

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There were also big doings at the Met, where Spanish lyric soprano Lucrezia Bori (1887-1960) wowed audiences with her portrayal of Violetta in La Traviata.

SHE HAD SOME PIPES…right, lyric soprano Lucrezia Bori on the cover of the June 30, 1930 edition of Time magazine. At right, promotional photo of Bori circa 1930. (Time/Wikipedia)

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Bounty of Blessings

Humorist W. E. Farbstein gave readers plenty to be thankful for in this tribute to the Thanksgiving holiday…

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From Our Advertisers

Occasionally advertisements acknowledged the reality of the Great Depression, including this one from the Saturday Evening Post that offered encouraging words to prospective readers…

…County Fair, a Greenwich Village country-themed nightclub, offered the diversion of Moffatt and Bowman to take audiences’ minds off of hard times…

…and for all the supposed sophistication of New Yorker readers, there were still plenty of back page ads offering nostrums laced with superstition…

…some of the more colorful, spritely ads from the era were offered up by the producers of Texaco Motor Oil…

…our cartoons are by Gardner Rea

Barbara Shermund

William Crawford Galbraith

…and Perry Barlow

…and for another reminder of reality in the city, this sketch that ran along the bottom of “The Talk of the Town,” by Reginald Marsh

…and now we step back to the Nov. 15 issue, where E.B. White offered a less somber take on the Great Depression…

…White also noted a change on the faces of storefront mannequins…

YIN AND YANG…The worldly pose of a Roaring Twenties mannequin, and a more wholesome look for the leaner times in the 1930s. (Pinterest)

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Playing Telephone

Long, long before cell phones, telephones were heavy stationary devices that required a certain amount of planning before installation, as E.B. White explains:

On to our Nov. 15 ads, we have this announcement for The Third New Yorker Album…with illustration by Otto Soglow

…here is what the album looked like…

…and a couple of inside pages…

(Etsy)

…one of the contributors to the album was Rea Irvin, founding illustrator for the New Yorker and Murad cigarettes…also another Flit insecticide ad by Dr. Seuss

…Christmas ads began appearing in the magazine, including this one for Hanson scales…pity the poor chap (and his wife) who actually thought this might be a suitable present for Christmas, or any occasion for that matter…

…and with Prohibition still in force, advertisers found other uses to promote their products…

…on to our cartoons, Leonard Dove illustrated a couple who didn’t get away with the ruse…

… Alan Dunn depicted what was considered typical office behavior in the 1930s…

...Peter Arno visited the Harvard Club…

Alice Harvey also explored the college scene…

…some parlor games with Barbara Shermund

……Bruce Bairnsfather, and some existentialist chat at tea time…

…and we close with Izzy Klein, and the world of corporate competition…

…and a Happy Thanksgiving, from the Macy’s Thanksgiving Parade 89 years ago, Nov. 27, 1930…

(CBS)

Next Time: The Future Was a Silly Place…

 

 

 

 

 

 

 

Body and Soul

After completing a major in French in just three years, 19-year-old Libby Holman became the youngest woman to graduate from the University of Cincinnati in 1923. But it was her unique style of torch-singing — a trademark throaty mumble — that would launch a career on Broadway and a life of seemingly endless scandal.

Nov. 8, 1930 cover by Sue Williams.

After performing in the The Greenwich Village Follies, Holman (1904 – 1971) landed her first big role in 1925 in the Rodgers and Hart production of Garrick Gaieties. But it was a signature song, “Moanin’ Low,” from Clifton Webb’s The Little Show that would make her a star. When Three’s a Crowd (by Howard Dietz and Arthur Schwartz) opened at the Selwyn Theater on October 15, 1930, Holman was well-known to audiences not only for her voice but also for her unconventional lifestyle.

Three’s a Crowd proved to be a hit for Holman, and it gave her another hit song, “Body and Soul,” which was banned from the radio for “obscenity” but nevertheless became one of the year’s most popular songs. So popular, in fact, that it was recorded by Holman as well as by fellow torch singer Helen Morgan and Ziegfeld star Ruth Etting. This was the age of the Great American Songbook, when the song itself, and not necessarily its performer, reigned supreme. So when sheet music was distributed from a popular stage show, any number of entertainers would record it.

NAME THAT TUNE…From top to bottom, Helen Morgan, Ruth Etting and Libby Holman all recorded versions of “Body and Soul,” but Holman would make it one of her signature numbers. (YouTube/ruthetting.com/Wikipedia)

…for the hoofers, there were also a couple of dance versions of “Body and Soul” created by bandleaders Ozzie Nelson and Leo Reisman

GOOD BEAT, EASY TO DANCE TO…Bandleaders Ozzie Nelson and Leo Reisman recorded dance versions of “Body and Soul.” (YouTube)

Openly bisexual, Holman partied hard and swore like a sailor, and during her life she would lose one husband in a suspected murder (Holman herself was briefly a suspect) and another to suicide. She would take her own life in 1971. You can read more about Holman’s colorful, tragic life in the Jewish Women’s Archive.

We temporarily skip to the next issue of the New Yorker (Nov. 15, 1930), which featured Holman in a “Talk of the Town” brief, and some insight into her unique singing style. An excerpt:

The same issue also featured this drawing of the “Three’s a Crowd” cast by Al Frueh in the theater review section:

and finally, a publicity photo of the cast from 1930-31:

A FUN CROWD…Clifton Webb, Libby Holman and Fred Allen in Three’s a Crowd. At right, undated publicity photo of Holman. (performerstuff.com)

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Horsin’ Around

The National Horse Show was a major event on New York’s social calendar, first held at the original Madison Square Garden in 1883 before moving to the second Madison Square Garden in 1890 and again to the third Madison Square Garden in 1926. This account in the Nov. 8, 1930 New Yorker noted how the horse show’s patrician air contrasted with the rodeo held at MSG the previous week.

NOT FOR GOAT-ROPERS, THIS…The coaching parade on display at the 1927 National Horse Show in Madison Square Garden. (National Sporting Library & Museum)
SOON WE’LL BE FIGHTING EACH OTHER…The National Horse Show began including a military competition in 1925. This photo from the Nov. 6, 1930 New York Times featured some international guests at the 1930 show. (NY TIMES)

Along with the above photo, the Times included this partial lists of guests to the Horse Show Luncheon, a who’s who of New York society. Indeed, the National Horse Show’s 1887 directory provided the basis for the first New York Social Register.

DRESSING UP FOR THE HORSES…Champion horsewoman Mary Elizabeth Whitney (left) with actors Loretta Young and William Powell at the National Horse Show in Madison Square Garden, Nov. 5, 1937. Standing behind Mary Elizabeth is her husband, Jock Whitney, a noted ambassador, art collector, philanthropist and investor. (Christian Anderson Collection)
HIGH STEPPIN’…After a brief stint in Florida, the National Horse Show moved to Kentucky in 2011. Perhaps a tad less formal, it nevertheless remains an important society event. Above, noted horsewoman Misdee Wrigley Miller rides World Grand Champion Grande Gil at the 2012 National Horse Show. (Doug Shiflet)

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A Lesson in Poetry 

In a casual for the Nov. 8 issue, E.B. White instructed readers on how to “Tell a Major Poet From a Minor Poet.” An excerpt.

And in his “Notes and Comment,” White suggested that criticism of the press was a major no-no for a sitting U.S. President:

Christmas shopping suggestions began to trickle into Lois Long’s section on fashion, house and home, including this bit of advice that reminds us just how distant 1930 is from our own time:

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Film critic John Mosher took in the latest offering from silent film star Harold Lloyd, who was making his second foray into the talkies with his portrayal of a hapless shoe salesman in Feet First

NICE TEETH…Theater card for 1930’s Feet First featuring Barbara Kent and Harold Lloyd. (IMDB)
GETTING A LEG UP…Top, Harold Lloyd practices the art of shoe salesmanship with a pair of dummy legs in Feet First; below, Lloyd once again finds himself in a precarious situation high above a city street. (IMDB)

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From Our Advertisers

The National Horse Show was on the minds of several advertisers in the New Yorker, including these fashion merchants targeting the patrician set…

…speaking of the well-heeled, with winter approaching travel agencies enticed those with means to take a steamer through the Panama Canal to California, or for the more adventurous, a three-continent tour package…

…and of course Hawaii beckoned snowbirds, who could make their way across the Lower 48 by train and then hop a boat to the islands…

…the makers of Chesterfield cigarettes were on board with the travel theme…

…while the folks at Marlboro stuck with their dopey handwriting and jingle contests to push their smokes…

…as the luxury market grew ever tighter in the Depression, the sellers of finer things sought to distinguish their wares from competitors. L.P. Hollander kicked off a series of wordy ads regarding the provenance of their hats, gloves and other accessories (in short, they ain’t cheap copies)…

…no doubt the folks at L.P. Hollander were looking down their noses at the likes of Russeks, which offered copies of Lucien Lelong gowns. Apparently old Lucien was okay with this, as this “Radiogram” purportedly attests…

…Lucien pops again in another ad, this one for his perfume line…

…and for reference, here’s a photo of Monsieur Lelong, circa 1940…

…on to our cartoonists, the Nov. 8 issue featured these great spot illustrations by Constantin Alajalov, the first, running along the bottom of “The Talk of the Town,” referenced the horse show at Madison Square Garden…

Alice Harvey listened in on a radio soap…

William Crawford Galbraith found some admirers of art…

Barbara Shermund continued to share her sharp observations of parlor hijinks…

Garrett Price illustrated the challenges of modern design…

…and we end with Peter Arno, and a stomach-turning moment…

Next Time: The High Place…

Risky Business

The Irish American gangster JackLegsDiamond was often referred to as the “clay pigeon of the underworld” due to surviving several attempts on his life.

Nov. 1, 1930 cover by Rea Irvin.

In his “Reporter at Large” column, Morris Markey checked up on the fleet-footed bootlegger, adored by the public for his various brushes with the law and escapes from sure death. In his opening paragraph, Markey referred to one of the attempts on Diamond’s life: On October 12, 1930, he survived being shot five times at Manhattan’s Hotel Monticello:

Markey’s column attempted to remove some of the glamour from Diamond’s flamboyant life, a life that would be cut short about a year later in an Albany rooming house…

OUT WITH THE BOYS…Legs Diamond leaves the federal court in New York with his attorney and a couple of cronies on Aug. 8, 1931, after being convicted of owning an unlicensed still and conspiring to violate Prohibition laws. (digitalcommonwealth.org)
BEDFELLOWS…Legs Diamond had a number of mistresses, but the best known was Marion “Kiki” Roberts, who was with Diamond shortly before he was slain. (The Mob Museum/Pinterest)
DEADLY TRIO…Clockwise, from top left, Legs Diamond is comforted by his wife, Alice Kenny Diamond, after being shot three times at a roadhouse near Cairo, NY, on April 27, 1931. His enemies finally succeeded in killing him on Dec. 18, 1931, shooting him three times in the back of the head in an Albany rooming house. Alice would be shot and killed less than two years later, possibly by Diamond’s enemies to keep her quiet. And sadly, the New Yorker’s “Reporter at Large” columnist Morris Markey would also meet a violent end, dying of a gunshot wound to the head in 1950. Whether it was by his hand or another’s, it was never determined. (Albany Archives/NY Times)

An afternote: Enemies would finally catch up to Legs Diamond and kill him on Dec. 18, 1931. Diamond’s wife, Alice Kenny Diamond, would be shot and killed less than two years later. Diamond’s mistress and former Ziegfeld Follies performer Marion “Kiki” Roberts would return to the stage and cash in on her notoriety. In 1937 it was reported she was the big draw in a touring “Crazy Quilt” burlesque revue. And according to the writer William Kennedy, who wrote about Diamond in his 1975 novel Legs, the last record of Kiki Roberts was in Boston in the 1940s, where “she was still appearing as ‘Jack (Legs) Diamond’s Lovely Light o’ Love.’ ”

Here is newsreel footage of Diamond’s mistress Marion “Kiki” Roberts, shortly after the gangster’s death. In this brief interview with a Boston reporter (and with her mother at her side) Roberts advises girls to “live good clean lives and obey their parents wishes.” Note how it appears she is reading from cue cards.

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Chitty Chitty Bang Bang

A precursor to the helicopter, the autogyro was considered by many to be the next logical step in aircraft development, and especially in the development of smaller craft that could serve as safe, affordable transportation options for commuters. The New Yorker’s E.B. White, an aviation enthusiast, demonstrated to readers the wonders of this aircraft:

EASY AS PIE…A Cierva Autogiro C30 takes flight circa 1933. (findmypast.co.uk)

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Baker’s Big Show

Nineteen-year-old American-born French entertainer Josephine Baker became an instant symbol of Jazz Age Paris when she starred in La Revue Nègre in October 1925. Her erotic dance routines wowed Paris audiences, and she quickly moved on to the famed Folies Bergère. In 1930 she opened a new show at the Casino de Paris that also featured her pet cheetah, Chiquita. The New Yorker’s Janet Flanner was there to take it all in:

HEAR THE THUNDER…Nineteen-year-old Josephine Baker took Paris by storm when she appeared in La Revue Nègre at the Théâtre des Champs-Élysées in October 1925. (harleminmontmartre.paris/artphotolimited.com)
HEAR ME ROAR…The New Yorker’s Janet Flanner was wowed by Josephine Baker’s newest show at the Casino de Paris that also featured her pet cheetah, Chiquita. (pictorem.com/vam.ac.uk/artphotolimited.com)

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Grim Reminder

Despite the deepening Depression across the country, few mentions of it were made in the pages of the New Yorker. Howard Brubaker, in his “Of All Things” column, offered this not-so-gentle reminder:

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From Our Advertisers

We feature Gloria Morgan Vanderbilt, a Swiss-born American socialite shilling for Pond’s cold cream. At the time of this ad she was the mother of six-year-old Gloria Vanderbilt (who would become a famous fashion designer and artist and the mother of CNN’s Anderson Cooper)…

POOR LITTLE RICH GIRLS…Gloria Morgan Vanderbilt and her husband, Reginald Claypoole Vanderbilt with daughter Gloria, circa 1924-25. Reginald died in 1925, and a famous custody battle over little Gloria (who recently died at age 95) would take place in 1934. At right, portrait of Gloria Morgan Vanderbilt by Dorothy Wilding, 1933. (Perkins Library, Duke University)

…the makers of Ybry lipstick apparently did not have the budget to garner a patrician endorsement, so they settled for this illustration by New Yorker cartoonist Barney Tobey

…and we have another lovely color ad from R.J. Reynolds, once again linking cigarettes to athletic prowess…

…on to our cartoons, we mark election season with Carl Rose

Barbara Shermund explored the generation gap…

Peter Arno gathered his sugar daddies for a game of chess…

Kemp Starrett introduced us to an unlikely life of the party…

Alan Dunn examined the influences of popular cinema…

Mary Petty gave us an Ivy League perspective of the Great Depression…

…and Arno again, with a cartoon that was featured along with the New Yorker’s “Wayward Press” column…

Next Time: Body and Soul…

 

Ghosts of Gotham

Since I am posting this on the night before All Hallow’s Eve, let’s take a quick look back 89 years at Halloween 1930 through the pages of the Oct. 25, 1930 issue of the New Yorker

…which featured a short story (excerpted below) by Sally Benson, who would write a series of shorts for the New Yorker in 1941-42 that were later published in her book, Meet Me in St. Louis. Note how Prohibition laws seemed to pose no obstacle to the Bixbys’ party plans:

Benson’s Meet Me in St. Louis would be adapted into a popular 1944 film starring Judy Garland. One of the film’s highlights featured the Halloween hijinks of Tootie and Agnes Smith (Margaret O’Brien and Joan Carroll).

Margaret O’Brien and Joan Carroll go trick-or-treating in 1944’s Meet Me in St. Louis.

As for the Bixbys in Benson’s short story, their party probably looked something like this…

(Pinterest)

…among the college crowd, Halloween revels were a bit less formal…

(Pinterest)

…Hollywood also got in on the act, each studio issuing pinup-style images of major female stars to newspapers and magazines …

Clockwise, from top left, Bessie Love (ca. 1920s), a still from a 1933 Betty Boop cartoon, Anita Page, Joan Crawford, Clara Bow, and Myrna Loy.

…the pages of the Oct. 25 issue contained other references to the holiday, including these spot drawings…

…and there were also ads offering both parties and party treats to those seeking some Halloween fun…

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Not Exactly Whale Watching

On to our issues, the Oct. 15, 1930 edition featured a strange account (in “The Talk of the Town”) of a man who travelled the country with an embalmed whale carcass, which apparently drew large crowds wherever it was displayed.

Oct. 15, 1930 cover by Peter Arno. As I noted in my previous post, it seemed everyone was lighting up in the 1930s.

The account is disgusting on a number of levels (the last line: “People simply love whales”). During my research I learned that these “whale tours” continued into the 1970s.

SAVE THE WHALES…in this case, by pumping the animal with gallons of formaldehyde.

For further reading, author Lydia Pyne offers some history on this strange phenomenon at Not Even Past.

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From Our Advertisers

The owners of the new Barbizon-Plaza Hotel at 106 Central Park South tried their best to lure the smart set (especially artists and musicians) to this “habitat” designed especially for them. Unfortunately, artists and musicians were as broke as everyone else, and the property was foreclosed on in 1933…

…and we have another appeal to the smart set, this one from the publishers of Vogue magazine (now a sister publication to the New Yorker, as both are now owned by Condé Nast)…

…and one more appeal to fashionable sorts, this time perfume in a bottle shaped like an art deco skyscraper…

…here is what one version of the bottle looked like in 1928, similar to ad above. According to the blog Cleopatra’s Boudoir, the We Moderns perfume was sold from 1928 to 1936 in bottles made in Czechoslovakia. The bottle below was made from glass, enamel (label), and the early plastic Bakelite (cover and base)…

(Perfume Bottles Auction)

…on to our color ads, I like this one because RCA induced the inventor of wireless radio, Guglielmo Marconi, to endorse their “Radiola”…

…and we have a beautiful illustration by Ellis Wilson for Dodge Boats…

…on to our cartoons, we begin with Denys Wortman

…here’s the art of Rea Irvin in a full pager…

Helen Hokinson kept up the tradition of New Yorkers looking down on those backward Bostonians…

Alan Dunn, illustrating the sunlamp fad of the 20s and 30s…

…and Jack Markow, checking on the progress of the Empire State Building…

On to the Oct. 25 issue, and the Broadway opening of the comedy Girl Crazy…

Oct. 25, 1930 cover by Rea Irvin.

…which featured Ginger Rogers and Ethel Merman introducing the many hits from George Gershwin’s score including “I Got Rhythm” and ‘Embraceable You.” The plot was simple: a young New York playboy is banished by his family to a dude ranch in Arizona to keep him out of trouble…where of course he finds trouble. The orchestra for the Broadway performance included such talents as Benny Goodman, Glenn Miller, Jimmy Dorsey, Jack Teagarden, and Gene Krupa.

THEY SEEM SANE ENOUGH…Above, poster for the Broadway musical Girl Crazy. Below, Ginger Rogers poses with fellow stage actors. (gershwin.com)

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More from Our Advertisers

Ads from the Oct. 25 issue included this recurring one from the promoters of the Empire State Building, marking progress through various historical vignettes…

…the ad accurately depicted the building’s progress, measured against these images below…

…and we have more radio ads…no endorsement from Marconi here, but the makers of Fada claimed their receiver was far less annoying than their rivals…

…while Atwater Kent touted the convenience of its new “Quick-Vision Dial”…

…as I’ve previously noted, backgammon was all the rage in 1930, so much so that this clothier even advertised a special frock for the game…

…and what would the 1930s be without smoking tied to athletic prowess…

…and remembering friends and family in California in 2019 as they battle wildfires across that great state…

…on to our cartoons, Garrett Price introduced us to a man with a peculiar taste in pet canaries…

Barbara Shermund illustrated the startling views afforded by rail travel…

…and Peter Arno leaves us in a moment of religious ecstasy…

Next Time: Risky Business…