New York 1965

I’ve always been fascinated by past visions of the future, especially those of the early and mid-20th century—despite the horrors of world war and economic depression, we were still able to envision endless possibilities for human progress.

June 29, 1929 cover by Ray Euffa (1904-1977), who contributed just one cover for the New Yorker. A resident of the East Village, she had a successful career as both a New York artist and teacher (see end of post for another example of her work).

In this spirit, the landmark 1929 Regional Plan of New York and its Environs was created. Rather than planning for individual towns and cities, it viewed them as a single, interdependent and interconnected built environment. Authored by a Regional Plan Association formed in 1922, the plan encompassed 31 counties in Connecticut, New York, and New Jersey. The goal of the plan was to transcend the region’s political divisions and view it more in terms of its economic, socio-cultural, transportation, and environmental needs. The New Yorker made note of the new plan, but decided to take a humorous approach by putting Robert Benchley on the assignment:

Had he actually read the plan, Benchley would have found an ambitious vision for the city in the year 1965, including the remaking of Battery Park that would have included a massive obelisk to greet seafaring visitors to the city (click all images below to enlarge)…

THINKING BIG…Images from the 1929 Regional Plan of New York and its Environs included, clockwise, from top left, a proposed art center for Manhattan, as envisioned by Hugh Ferriss; a proposal for a terminal and office building in Sunnyside Yards, Queens; a proposed monument for Battery Park, from a bird’s eye perspective; and as the monument would appear at street level. (Regional Planning Association–RPA)
HOW-TO GUIDE FOR THE FUTURE…Zoning principles, including setback guidelines for tall buildings (left) were included in the regional plan. At right, a suggestion for setbacks on an apartment group, as rendered by architect George B. Ford. (RPA)

Benchley noted that the plan “looks ahead to a New York of 1965,” and hoped that he would not live to see a city of 20 million people (New York City had a metro population of 20.3 million in 2017; and Benchley got his wish—he died in 1945. He was not, however, stuffed and put on display)…

A BIT MUCH?…Clockwise, from top left, a “monumental building” was proposed in the regional plan as a dominant feature of the civic center, dwarfing the historic city hall; the old city hall today, fortunately backed by a blue sky and not by a “death-star” building; a proposal for the Chrystie-Forsyth Parkway; a “future tower city,” as envisioned by E. Maxwell Fry. (RPA)
THE STUFF OF DREAMS…Clockwise, from top left: The regional plan proposed separation of pedestrians and motor vehicles by assigning them to different levels along the street; ten years later, at the 1939 New York World’s Fair, General Motors would build a full-scale model of this concept as part of their Futurama exhibit; the city of 1960, as envisioned by designer Norman Bel Geddes for the Futurama exhibit; Futurama visitors view the world of tomorrow—a vast scale model of the American countryside—from chairs moving along a conveyer. (RPA/The Atlantic/Wikipedia/General Motors)

Benchley concluded his article with less ambitious hopes for the future…

THE REALITY…A view of New York City’s East 42nd Street, looking to the west, in 1965. (AP)

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Another vision of the future could be found in the growing air transport options available to those who could afford it. “The Talk of the Town” reported:

ROOM WITH A VIEW…Interior and exterior views of the Sikorsky S-38 flying boat. (Frankin Institute, Philadelphia/Calisto Publishers)
NO FRILLS…Seaplane ramp at Flushing Bay’s North Beach Airport in 1929. (Courtesy of Alan Reddig)

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With the 1929 stock market crash on the horizon, it is instructive to read these little “Talk” items and understand that, then as now, we have no clue when the big one is coming…

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Over at the Polo Grounds 

As I’ve previously noted, the New Yorker in the 1920s covered every conceivable sport, but paid little attention to Major League Baseball (except for the occasional amusing anecdote about a player, usually Babe Ruth). But even the New Yorker couldn’t ignore the city’s latest sensation, the Giants’ Mel Ott (1909-1958), who despite his slight stature (for a power hitter, that is), he became the first National League player to surpass 500 career home runs.

READY FOR SOME HEAT…Mel Ott in 1933. He batted left-handed but threw right-handed. (Baseball Hall of Fame)

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David McCord (1897-1997) contributed nearly 80 poems to the New Yorker between in 1926 and 1956, but earned his greatest renown in his long life as an author of children’s poetry. Here is his contribution to the June 29 issue:

PICKETY POET…David McCord and one of his poems for children. (nowaterriver.com)

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From Our Advertisers

We find more color in the pages of the New Yorker thanks to advertisers like C & C Ginger Ale, who for all the world tried to make their product appear as exciting and appealing as Champagne, or some other banned substance…

…or for quieter times, Atwater Kent encouraged folks to gather ’round the radio on a lazy afternoon and look positively bored to death…

…while Dodge Boats encouraged readers to join the more exhilarating world of life on the water…

Our final color ad comes from the makers of Jantzen swimwear—this striking example is by Frank Clark, who collaborated with his wife Florenz in creating a distinct look and style for Jantzen…

…indeed it was Florenz Clark who came up with Jantzen’s signature red diving girl. In 1919, while doing sketches at a swim club for divers practicing for the 1920 Olympics, she came up with the iconic red diving girl logo. This is the version of the logo from the late 1920s:

(jantzen.com)

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Our illustrations and comics come courtesy of Reginald Marsh, who sketched scenes along the shores of Battery Park…

Peter Arno plumbed the depths of a posh swimming club…

R. Van Buren explored a clash of the castes…

I. Klein sent up some class pretensions…

…and John Reehill looked in on a couple who seemed more suited to land-based diversions…

…and finally, we close with a 1946 work by our cover artist, Ray Euffa, titled, City Roofs:

(National Gallery of Art)

Next Time: Georgia on My Mind…

 

 

 

 

 

 

Something Old, Something New

While the Empire State Building developers were preparing to reduce the old Waldorf-Astoria Hotel to rubble, another venerable relic of the Victorian age, the Murray Hill Hotel, was still clinging to the earth at its prime location next to the Grand Central Depot.

June 15, 1929 cover by Sue Williams.

The hotel’s survival was due in part to its owner, Benjamin L. M. Bates (1864-1935), who seemed as much a part of the hotel as its heavy drapes and overstuffed chairs. Bates, who started out at the hotel as assistant night clerk, was profiled in the June 15, 1929 issue by Joseph Gollomb (with portrait by Reginald Marsh) Some excerpts:

The hotel was just 26 years old when Bates bought it in 1910. But by the Roaring Twenties Murray Hill Hotel seemed as ancient as grandmother’s Hepplewhite…

Clockwise, from top, left, The Murray Hill Hotel in September 1946, just months before it was demolished; the hotel’s ornate spiral fire escape, seen at the right in a 1935 photograph of 22 East 40th Street by Berenice Abbott; the hotel’s office and foyer. The hotel featured 600 rooms and two courtyards. (Museum of the City of New York (1 & 2)/Wikipedia)

…but to the very end it continued to be a popular gathering spot for New York notables, including Christopher Morley’s prestigious literary society, the Baker Street Irregulars…

FAMILIAR HAUNT…Three members of the exclusive literary group, the Baker Street Irregulars — Fletcher Pratt, Christopher Morley and Rex Stout —swap stories at the Murray Hill Hotel in 1944. (Wikipedia)

…with the hotel’s prime location near Grand Central Depot (and its replacement, Grand Central Station), the party couldn’t last forever, and the Murray Hill Hotel yielded to the wrecking ball in 1947…

THEN AND NOW, the Murray Hill Hotel, circa 1905. The adjacent 25-story Belmont Hotel, erected in 1904-06 and a skyscraper for its time, would be razed in 1931. Note the old Grand Central Depot in the background, which would be replaced in 1913 by Grand Central Station. At right, a Google Maps view of the same location today.

Some parting notes about the Murray Hill Hotel: In 1905, delegates from 58 colleges and universities gathered at the hotel to address brutality in college football and reform the sport. They formed the Intercollegiate Athletic Association of the United States, which would later become the NCAA.

The hotel was also the site of a massive explosion in 1902, when workers constructing a subway tunnel under Park Avenue accidentally set a dynamite shed ablaze. Every window along Park Avenue and 40th Street was blown out, and the blast opened a pit, 10 feet deep and 30 feet wide, in front of the building. Five people were killed by the blast—three of them at the Murray Hill Hotel.

AFTERMATH…The Murray Hill Hotel’s cafe following the 1902 explosion. (Wikimedia Commons)

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Irwin S. Chanin, fresh from erecting his Art Deco masterpiece, the Chanin Building, was now setting his sights on the Century Theatre, barely 20 years old but already obsolete due to its poor acoustics and inconvenient location. The “Talk of the Town” takes it from there…

BIGGER PLANS…The Century Theatre, located at 62nd Street and Central Park West, opened on November 6, 1909. Plagued by poor acoustics and an inconvenient location, it was demolished in 1931 and replaced by the Irwin S. Chanin’s Century Apartments building. (The New-York-Architect, November 1909/David Shankbone via Wikipedia)

As the Century Theatre marked its last days, an older and more successful theater in the Bowery went up in flames. The Thalia Theatre (also known as “Bowery Theatre” and other names) was a popular entertainment venue for 19th century New Yorkers and for the Bowery’s succession of immigrant groups. A series of buildings (it burned four times in 17 years) housed Irish, German and Yiddish theater and later Italian and Chinese vaudeville. The 1929 fire marked the end of the line. “Talk” noted its passing…

UP IN SMOKE…The Bowery’s Thalia Theatre (building with columns) went up in flames on June 5, 1929. The photo was taken in 1928, one year before the final fire. Note the elevated train tracks in front of the building. (Manhattan Unlocked)

While we are on the subject of the changing skyline, I will toss in this cartoon from the issue by Reginald Marsh…the caption read: “I tell you, Gus, this town ain’t what it used to be.”

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Down for the Count

There was a bit of a sensation in the June newspapers when a European count was arrested for running a bootlegging ring among socially prominent circles. A headline in a June 8, 1929 edition of the New York Times shouted: LIQUOR RING PATRONS FACING SUBPOENAS; Socially Prominent Customers Are Listed in Papers Found in de Polignac Raids. COUNT SAILS FOR PARIS. Goes, After Nearly Losing Bail Bond, Smilingly Calling the Affair ‘Misapprehension.’

What the Times so breathlessly recounted were the activities of Count Maxence de Polignac (1857–1936), who owned one of France’s most prominent Champagne houses, Pommery & Greno.

The Times reported that an undercover federal agent, William J. Calhoun, led a raid that netted the Count and 34 others in a liquor ring connected to many Park Avenue and Fifth Avenue residents. Calhoun’s agents interrupted the Count’s morning bath (at his suite in the Savoy-Plaza Hotal) to make the arrest. They seized more than “seven cases of champage and liquors” in the suite, which the count said were for his personal use. Denying all charges, de Polignac was nevertheless arrested. Thanks to a guarantee provided by his friends at the Equitable Surety Company, he made the $25,000 bail and quickly set sail for Paris. “Talk” reported…

IT WAS JUST A LITTLE SIDE BUSINESS…Count Maxence de Polignac owned the house of Pommery & Greno, one of the largest Champagnes firms in France. (Wikipedia/tcreims.com)

“Talk” concluded the dispatch with some notes on Calhoun’s character as a federal agent…

…and a final bit of trivia, Count Maxence de Polignac was the father of Prince Pierre of Monaco, Duke of Valentinois, who in turn was the father of Rainier III of Monaco, who famously married the actress Grace Kelly. Grace Kelly, by the way, was born in November 1929, just months after her grandfather-in-law’s run in with Prohibition authorities.

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Underwhelmed

Once again “Talk” looked in on aviation hero Charles Lindbergh, and his dispassionate approach to matters of fame…

GOODWILL, OR WHATEVER…Trinity Methodist Episcopal Church in Springfield, Mass., features a series of 24 stained-glass windows representing historic personages with the theme, “The Light of Christ in the Life of Civilization.” Charles Lindbergh’s pane represents “Goodwill.” (tm01001.blogspot.com)

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Mr. Monroe Outwits a Bat

James Thurber submitted a humorous piece on a husband and wife at a weekend cabin retreat. The husband encounters a bat, and feigns to dispatch it while his wife remains behind closed doors. A brief clip:

E.B. White and James Thurber, circa late 1920s.

Thurber’s office mate and friend, E.B. White, penned a piece on the opening of the Central Park Casino (“Casino, I Love You”) in which he pretended to be a hobo loitering outside the Casino’s recent grand re-opening. Some excerpts…

White’s character confuses Urbain Ledoux with Casino designer Joseph Urban. Ledoux was known to New Yorkers as “Mr. Zero,” a local humanitarian who managed breadlines for the poor. White’s character continues to name off the notables present at the event…

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From Our Advertisers

We begin with a Pond’s cold cream ad featuring Janet Newbold (1908-1982), who was known in some circles as “the most beautiful woman in New York”…

MIRROR, MIRROR…Left, an iconic photo of Janet Newbold by Erwin Blumenfeld, “Woman and Mirror,” was published in Harper’s Bazaar in November 1941. “Janet Newbold Wearing A Sari,” photo by John Rawlings, was published in Vogue in 1947. Thrice married, her last marriage (in 1948) was to James S. Bush, uncle of U.S. President George H.W. Bush. (Harper’s Bazaar/Vogue)

…some of the more colorful ads in the June 15 issue included this entry by Jantzen…

…and this ad for the REO Flying Cloud, a name that suggested speed and lightness, and changed the way cars would be named in the future (e.g. “Mustang” rather than “Model A”)…

…and if you think gimmicky razors are something new, think again…

…this ad announcing Walter Winchell’s employment with the New York Daily Mirror is significant in that in marks the beginning of the first syndicated gossip column. Winchell’s column, On-Broadway, was syndicated nationwide by King Features. A year later he would make his radio debut over New York’s WABC…

…for our June 15 cartoons, Isadore Klein confirms that stereotypes regarding American tourists haven’t changed much in 90 years…

…a quick footnote on Klein. In his long and colorful career, he would contribute cartoons to the New Yorker and many other publications. He also drew cartoons for silent movies, including Mutt and Jeff and Krazy Kat, and later worked for major animation studios including Screen Gems, Hal Seeger Productions, and Walt Disney. He was a writer and animator for such popular cartoons as Mighty MouseCasper, Little Lulu and Popeye.

I. Klein (1897–1986) holding the National Cartoonists Society “Silver T-Square.” He received the honor from his fellow members on April 22, 1974. (michaelspornanimation.com)

…Belgium-born artist Victor De Pauw depicted President Herbert Hoover picnicking, as viewed through his security detail…

…and a quick note on De Pauw…well known during his lifetime, he illustrated seven covers for the New Yorker and drew many social and political cartoons for magazines such as Vanity Fair, Fortune and Life. He also had a career as a serious painter, and some of his work can be found at the Museum of Modern Art…

Victor de Pauw (1902-1971) and one of his New Yorker covers from Nov. 20, 1943. (Smithsonian/Conde Nast)

Helen Hokinson looked in on two of her society women in need of some uplift…

…and Leonard Dove looked in on another enjoying a soak…

Moving along to the June 22, 1929 issue, “The Talk of the Town” offered more news on the city’s changing skyline…

June 22, 1929 cover by Constantin Alajalov.

…and noted that the slender 1906 “Chimney Corner” building at Wall and Broadway had a date with the wrecking ball…

FAILED THE TEST OF TIME…At left, 18-story “Chimney Building” was demolished in 1929 along neighboring properties to make way for the Irving Trust Building (now 1 Wall Street), an Art Deco masterpiece by architect Ralph Walker. Note the scale of the two buildings relative to the church spire. (skyscraper.org/architectsandartisans.com)

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Apartheid on the Seas

“Talk” also featured this sad account of a theatrical company setting sale for England and discovering that racial discrimination did not end at the docks of New York Harbor. It is also sad that the New Yorker didn’t seem to have any problem with this injustice, and rather saw it as nothing more than fodder for an amusing anecdote…

THESE AREN’T THE GOOD OLD DAYS…Percy Verwayne, Frank H. Wilson and Evelyn Ellis were part of the cast in the original Broadway production of Porgy in 1927. The play, by Dorothy and DuBose Heyward, was the basis for the libretto in the George Gershwin’s 1935 Porgy and Bess.

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The profile for June 22 featured 100-year-old John R. Voorhis (1829-1932), Chairman of New York City’s Board of Elections. A fixture of the Tammany Hall Democratic political machine, in 1931 Tammany members created a special title for the old man—Great Grand Sachem. He died the next year at age 102.

John Voorhies in 1900, when he was a bouncy youth of 71.

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From Our Advertisers

Another colorful entry from the makers of Jantzen swimwear to celebrate the summer season…

…famed composer George Gershwin urged his fans to light up a Lucky Strike…

…and with help from the New Yorker’s Rea Irwin, Knox Hatters offered yet another example of the faux pas one might suffer without the proper headgear…

…for our June 22 cartoons, Helen Hokinson caught up with some American tourists…

John Reynolds found a bit of irony in one carnival barker’s claim…

…and Peter Arno revealed a less than glamorous face behind a radio broadcast…

A final note: The split image that heads this blog post is from a terrific New Yorker video: Eighty Years of New York City, Then and Now.

Next Time: New York, 1965…

A Bridge Too Far

Despite the rise of the professional classes in the 20th century (and their attendant rules for accreditation and licensing) there still existed individuals who practiced at the highest levels with little or no formal training.

June 8, 1929 cover by Julien de Miskey.

Gustav Lindenthal (1850-1935) was a case in point. An Austrian immigrant who designed New York’s Hell Gate Bridge among others had little formal education and no degree in civil engineering. Rather, he learned by working as an assistant on various construction projects and teaching himself mathematics, metallurgy, engineering, hydraulics and other principles of the building profession.

Lindenthal was praised for his innovations in bridge design as well as for his artistic eye, but one project eluded him throughout his career: the largest bridge in the world—a massive double-decker that would span the Hudson River from 57th Street in New York City to Hoboken in New Jersey. The June 8, 1929 “Talk of the Town” checked in on the nearly 80-year-old bridge builder:

A cornerstone for the Hudson bridge was laid in 1895, but a series of bad breaks, including the 1898 Depression and various political setbacks, served to continually delay the project. The New York Tribune anticipated the bridge in its April 28, 1907 edition…

(untapped cities) click to enlarge

…and three years later the Tribune seemed confident that work was finally underway…

(untapped cities) click to enlarge

…however by the 1920s the bridge was still a dream. In 1921 Scientific American offered the latest glimpse of Lindenthal’s proposed 57th Street — a span 6,000 feet in length, with a 200-foot-wide double deck accommodating 24 lanes of traffic and 12 railroad tracks. An artist’s rendering included a massive building, on an arched plinth, positioned over the bridge deck:

BIG PLANS…Clockwise, from top left: Artist’s rendering of Gustav Lindenthal’s proposed 57th Street bridge from the June 25, 1921 issue of Scientific American. That same issue featured a size comparison with the then-tallest building in the world. Below, the 1895 cornerstone, recently recovered from a crumbling pier on the New Jersey side of the Hudson and relocated to the grounds of Steven’s Institute of Technology in Hoboken. (untappedcities.com) click to enlarge

The New Yorker suggested that Lindenthal’s legacy was already secure, and with his determination and vigorous constitution, he still might still win the day:

Despite his vigor, Lindenthal would not live to see his dream realized. However, he is remembered for building some of New York’s most iconic bridges, including the Hell Gate and Queensboro:

LEGACY…Clockwise, from top left, Hell Gate Bridge; Gustav Lindenthal, circa 1920; Queensboro Bridge. (Library of Congress/Britannica/Pinterest)

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Keeping Up With the Lindberghs

Despite his worldwide fame, Charles Lindbergh (1902-1974) detested the limelight, particularly when it came to his personal life. Writing in the column “The Wayward Press,” humorist Robert Benchley mocked the newspapers for their invasions into the lives of the celebrated, including newlyweds Charles and Anne Morrow Lindbergh:

MIND YOUR OWN BEESWAX…Charles and Anne Morrow Lindbergh after their marriage in a private ceremony on May 27, 1929, at the home of her parents in Englewood, New Jersey. (Library of Congress)

Benchley wasn’t buying the newspaper industry’s insistence that the public demanded to know the facts about the flyboy’s nuptials:

SENSATIONAL, ISN”T IT?…An NEA Wire Service account of the “secret” Lindbergh-Morrow wedding. Click image to enlarge.

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Let the Good Times Roll

With the newly remodeled Central Park Casino officially christened by Mayor Jimmy Walker and his cronies, the New Yorker’s Lois Long (in her column “Tables for Two”) decided to pay a visit to see what all the fuss was about:

PARTY LIKE IT’S 1933…Revelers at the Central Park Casino (top) celebrate the end of Prohibition in 1933. Below, the Casino in 1929. (Corbis/New York Times)

Long also commented on the declining fortunes of another familiar face of New York nightlife, Texas Guinan, who had fled Manhatten’s smoky speakeasy scene for the bucolic climes of Nassau County…

GOODBYE CITY LIFE…Texas Guinan took her nightclub to the quiet village of Valley Stream, New York, located just south of Queens in Nassau County. Guinan didn’t abandon all the trappings of city life: she drove to Valley Stream in a lavender Rolls Royce, and continued to greet her patrons with her famous “Hello, Sucker!” (Pinterest/texasguinanblogspot.com)

Long concluded that regardless where one ended up on a summer evening, one should be aware that a shabbier crowd awaited their company:

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Cuba Libre

Now we look at another New Yorker contributor who today is not exactly a household name: Donald Barr Chidsey (1902-1981), an American writer, biographer, historian and novelist best known for his adventure fiction. In this short column he offered some insights into the Cuban drinking scene:

ADVENTURESOME LAD…Donald Barr Chidsey wrote more than 50 books, including many action-adventure titles such as Captain Adam, from 1953. Note the resemblance of the hero on the cover to the author. (etsy/Amazon)

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Waxing Poetic

From its very first issue, the New Yorker also published a wide variety of poets, including Nicholas Samstag (1904-1968),who contributed several poems to the magazine in 1928 and 1929. Samstag later went on to a successful career in advertising, and was a close associate of  Edward Bernays, considered the father of public relations and propaganda.

A frequent contributor to the New Yorker, writer, poet and critic Mark Van Doren (1894-1972) published more than three dozen poems in the magazine from 1929 to 1972. Here is his first contribution, in the June 8, 1929 issue:

Van Doren’s last contribution to the New Yorker was published on Nov. 18, 1972, less than a month before his death. It was appropriately titled “Good Riddance”…

DID THE APPLE FALL FAR FROM THE TREE?…At left, a circa 1925 portrait of Mark Van Doren. He was the father of Charles Van Doren, who achieved brief renown as the 1957 winner of the rigged game show Twenty One. He is pictured at far right with fellow contestant Vivienne Nearing and game show host Jack Barry. (art.net/Wikipedia)

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From Our Advertisers

As summer approached some distinct themes emerged in ads aimed at female consumers. Here is a collection of ads from the June 8 issue that capitalized on the new tanning craze of the late 1920s…

click to enlarge

…and another big craze of the 1920s, the permanent wave, seemed to be a necessity as summer approached…

click to enlarge

…as for the gents, check out this new line of Jantzen swimwear modeled by what appear to be identical twins…

…and when you’re out of the water, a pair of “fashion welts” were all the rage for tip-toeing across the hot sands of Southampton…

…this ad from B. Altman depicted two women clad for “open motoring” (not sure how those long, lithe figures will fit in that tiny rumble seat)…

…for a less dusty mode of transportation, you could hop aboard The Broadway Limited for a quick 20-hour jaunt to Chicago…

…or better yet, have a relaxing smoke with one of your chums aboard a Sikorsky seaplane…

…our cigarette ad for this week comes from Philip Morris, makers of Marlboro, who once again exploited the nation’s youth with a bogus handwriting contest that doubled as a product endorsement…

…our June 8 comics are from Helen Hokinson, who offered a full page of illustrations from a “Fifth Avenue Wedding”…

…while Leonard Dove peeked in on a wastrel son and his disappointed father…

…and we have an awkward moment revealed by an unknown cartoonist (ID anyone?)…

…and an observation by C.W. Anderson on the minimalism of modernist design…

…and finally, Peter Arno’s take on the challenges of shooting sound motion pictures…

Caption: “Lord, Mr. Rolbert, you’ll have to develop a more robust sneeze—the public will think you’re a sissy!”

Next Time: Something Old, Something New…

Let Them Eat Cake

The re-opening of New York’s Central Park Casino in 1929 was in many ways the city’s last big party before the economy came crashing down, along with the exhuberance and frivolity of the Jazz Age.

May 25, 1929 cover by Theodore Haupt.

The Casino itself wasn’t new–it opened in 1864 as the Ladies’ Refreshment Salon (sometimes spelled “saloon”), a two-room stone cottage designed by Calvert Vaux. As Susannah Broyles writes in her excellent blog post for the Museum of the City of New York, the Victorian cottage was a place where “unaccompanied ladies could relax during their excursions around the park and enjoy refreshments at decent prices, free of any threat to their propriety.”

Central Park’s Ladies’ Refreshment Saloon opened in 1864. (daytoninmanhattan.blogspot.com)

Broyles writes that by the 1880s the salon had morphed into a far pricier destination, a restaurant called The Casino, open to both sexes. With the rare attraction of outdoor seating, “it was the place to see and be seen.”

By the 1920s the restaurant had grown a bit shabby. Then along came the city’s flamboyant mayor, Jimmy Walker (1881-1946), who saw the potential of the property as a place where he could hob-nob with wealthy and fashionable New Yorkers and openly flaunt Prohibition laws. There were others, however, who found the idea of an exclusive playground for the rich in a public park distasteful. The New Yorker observed as much in the “Notes and Comment” opening of “The Talk of the Town”…

…the “Schuyler L. Parsons” referred to above was a tireless host, prominent decorator, and a society A-lister. He is pictured here (circa 1930) with two of his closest friends, actor Charlie Chaplin and the actress, singer and dancer Gertrude Lawrence

(Tyler Hughes Collections)

The Central Park Casino reopened its doors on June 4, 1929 at an invitation-only event. The following day it would open to the public, but as New York’s newest and most expensive restaurant it would remain closed to all but the wealthiest. As the New Yorker observed, the city was, after all, a plutarchy, and the populace passing by the Casino would at least be allowed “to glimpse the decadent class in the act of eating a six-dollar dinner” (nearly $90 today).

This formal announcement of the opening appeared in the May 6, 1929 issue of the New Yorker, including the time of the event—I suppose for the benefit of the 600 who actually had an invitation, or perhaps to tantalize those without such credentials…

The Casino was a playground for the rich by design, conceived in the image of the flamboyant Mayor Walker—himself a product of the Tammany Hall political machine—and executed by hotelier Sidney Solomon, who obtained the building’s lease via some Tammany-style subterfuge. Solomon hired architect and theatrical set designer Joseph Urban to transform the Casino into a glittering showpiece of Jazz Age nightlife.

Clockwise, from top left, the Central Park Casino; architect Joseph Urban; his Casino ballroom design with black-mirrored ceiling; the Casino lobby. (acontinuouslean.com/Columbia University/centralpark.com/drivingfordeco.com)

The New Yorker continued its observations on the Casino in another “Talk of the Town” piece titled “Historical Note,” attributing the inspiration for the Casino not to Walker or Solomon, but to socialite Anthony Joseph Drexel Biddle Jr…

AN EYE FOR THE FINER THINGS…The wealthy socialite A.J. Biddle (pictured here with his first wife, Mary Lillian Duke, in 1924) trained his eye on the Central Park Casino while on the rooftop of the St. Regis Hotel pondering another Joseph Urban project. (voxsartoria.com)
PARTY BOY…New York Mayor Jimmy Walker and his nighttime playground, the Central Park Casino, show here on September 10, 1935. (Britannica/ New York City Department of Parks & Recreation)

Well, as you’ve probably guessed, the party didn’t last forever. After the October 1929 stock market crash, the sight of rich folks stuffing their faces and drinking fine wines in a public park looked even more unseemly. Soon the Casino found itself in the crosshairs of Parks Commissioner Robert Moses, who detested Mayor Walker.

As for Walker himself, a growing financial scandal prompted him to resign from office on Sept. 1, 1932. He promptly fled to Europe with his mistress, Ziegfeld girl Betty Compton, and stayed overseas until the threat of criminal prosecution had passed. For Moses, it wasn’t satisfaction enough to see Walker driven from office. In 1936, despite protests from preservationists, Moses had Urban’s lovely restaurant demolished. It was replaced by a children’s playground the following year.

THE PARTY’S OVER…Crews dismantling the Central Park Casino in 1936. In 1937, the Rumsey Playground was built on the site of the Casino, and in the 1980’s the site was razed again and converted into Rumsey Playfield, where the city’s SummerStage events are now held. (Museum of the City of New York/centralpark.com)

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A Drinking Life

As the Jazz Age was winding down, one of its greatest chroniclers began a brief relationship with the New Yorker. In the March 12, 2017 issue of the magazine, Erin Overbey and Joshua Rothman wrote “There’s a doomed, romantic quality to the relationship between F. Scott Fitzgerald and The New Yorker; they were perfect for each other but never quite got together.” In total, Fitzgerald published just two poems and three humorous shorts for the magazine, beginning with this piece in the May 25, 1929 issue:

Fitzgerald’s last contribution to the New Yorker would appear in the Aug. 21, 1937 issue (“A Book of One’s Own”). Following the author’s death in 1940 the magazine would feature various articles on his life and work, and in 2017—77 years after Fitzgerald’s death—the New Yorker would publish a long lost short story, “The IOU.” A fitting title for an author who sadly did not get his due while he was alive.

IOU…F. Scott Fitzgerald with daughter “Scottie” and wife Zelda, circa 1927. (The Telegraph)

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One of the Gang

Among the Jazz Age artists and writers who orbited around the Algonquin Round Table (and the Central Park Casino) and chummed with the writers of the New Yorker was musician and composer George Gershwin (1898-1937) who was profiled in the May 25 issue by his friend and longtime New Yorker writer Samuel N. Behrman. The opening paragraph (with caricature by Al Frueh):

IN THE SAME ORBIT…Samuel Nathaniel Behrman (left), was an American playwright, screenwriter, biographer, and longtime writer for The New Yorker. From the late 1920s through the 1940s, he was considered one of Broadway’s leading authors of “high comedy,”His son is the composer David Behrman. At right, George Gershwin at the piano, 1929. (prabook.com/IMDB)

In the profile, Behrman observed that although Gershwin expressed a desire for privacy, he was quite capable of dashing off major works in practically any setting:

TOOTING HIS OWN HORN…Composer George Gershwin and Cincinnati Symphony Orchestra percussionist James Rosenberg holding four taxi horns used in the orchestra’s performance of An American in Paris, on Feb. 28, 1929. (Photo courtesy of Ira and Leonore Gershwin Trusts)

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Scratching the Surface

Emily Hahn (1905-1997) was a prolific journalist and author who contributed at least 200 poems, articles and works of fiction to the New Yorker over an astonishing 68-year span—from 1928 to 1996. As the title suggests, I am merely scratching surface, and will devote a post to her in the near future. Here is her contribution to the May 25, 1929 issue:

PROLIFIC…A 1937 portrait of Emily Hahn taken in Shanghai, China, by Sir Victor Sassoon. The author of 54 books, Hahn is credited with playing a significant role in opening up Asia and Africa to the West through her many novels. (DeGolyer Library, SMU)

Another frequent contributor to the New Yorker was screenwriter John Ogden Whedon (1905-1991), who offered up mostly shorts from 1928 to 1938. He is best known as a television writer for such shows as The Andy Griffith Show, The Dick Van Dyke Show and Leave It to Beaver. Whedon and his wife, Louise Carroll Angell, were parents and grandparents to a number of screenwriters, including grandson Joss Whedon, creator of Buffy the Vampire Slayer and writer/director of The Avengers (2012) and its sequel Avengers: Age of Ultron (2015). An excerpt of grandpa’s writing from the May 25 issue:

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From Our Advertisers

In a recent post (Waldorf’s Salad Days) I noted an ad from Lily of France that proclaimed the straight flapper figure was out, and it was now the “season of curves.” This ad from B. Altman begs to differ…

…one way to keep that straight figure was to pull on a girdle, which I’m sure felt great while one played tennis…

…our latest Lucky Strike endorser is…Mrs. Jerome Napoleon Bonaparte. Never heard of her? Well, “Mrs. Jerome” was actually a one Blanche Pierce (1872-1950) of Rochester, NY. Her second husband, Jerome Napoleon Bonaparte (the great-grandnephew of Emperor Napoleon) was something of a wastrel, having inherited a fortune and never worked at a job or profession. Blanche herself was known as a social climber…

THEY EXISTED…Jerome Napoleon Charles Bonaparte (pictured here circa 1915) was the great-grandnephew of Emperor Napoleon and a man of extreme leisure. His wife, Blanche Pierce Bonaparte (right, in a photo circa 1925), was known as a dog lover, a passion that indirectly led to her second husband’s demise. Jerome died while walking his wife’s dog in Central Park—he apparently stumbled over the dog’s leash and broke his neck. (Library of Congress)

…speaking of European nobility, here is another sad endorsement from a French noble touting the wonders of Clicquot Club ginger ale to Prohibition-strapped Americans…

…and then we have this weird “Annie Laurie” analogy used by Chrysler to sell its line of automobiles…

…the manufacturers of Studebaker, on the other hand, opted for a more direct approach, equating its automobiles with the speed and modernity of airplane flight…note how in both ads the cars are pictured with the windshields folded down to emphasize sleekness…

…on to the cartoons: we begin with this two-page entry by Rea Irvin, which makes very little sense…I get the part where the rich old man (stalked by his fearsome wife) finds a mistress (and a new wife) through the process of “checking his horse,” but the whole mermaid thing is lost on me…please click to enlarge—I’d love to have this one explained…

Carl Rose had some fun with newfangled sound effects in the dawning age of the talkies…

Peter Arno sketched up the cynicism of one New York dowager…

Perry Barlow captured two women who might have been driving home from an auction at the old Waldorf-Astoria Hotel…

…and finally, a lovely illustration by Helen Hokinson of children at play…

Next Time: The Unspeakables…

 

 

 

 

 

How Charles Shaw Felt About Things

Some people really do lead charmed lives: Take for example Charles Green Shaw. Born to wealth, he was a fixture in the glamorous social scene of Jazz Age New York, but was also a key player in its intellectual and artistic life. An accomplished author as well as a poet and illustrator, Shaw turned to painting in his late thirties and became a leading figure in the world of abstract art.

May 18, 1929 cover by Gardner Rea.

Shaw (1892-1974) was an early contributor to the New Yorker, penning more than 30 pieces for the magazine between 1925 and 1932, including three short contributions to the very first issue (Feb. 21, 1925). Here’s one of them:

That short piece anticipated a much longer entry by Shaw four years later—in the May 18, 1929 New Yorker—in a column titled “How I Feel About Things.” An excerpt…

YEAH & MEH…Charles Shaw liked Central Park at dusk; Amsterdam Avenue, not so much. (Time Freeze Photos/NYC Municipal Archives)
SOMETHING TO CHEW ON…Top left, Charles G. Shaw in 1945. Clockwise, from top right, Untitled Abstraction, 1943, oil on fiberboard; Wrigley’s, 1937, oil on canvas; photo of Wrigley’s gum package on top of a postcard image of New York City. On the back of the photo Shaw had written “idea for montage.” (Wrigley painting courtesy Art Institute of Chicago/other images from Archives of American Art, Smithsonian Institution)

…one more excerpt from the Shaw column…

Shaw would contribute more columns to the New Yorker in this vein: four more titled “How I Feel About Things” (1929-1931) followed by “How I Look at Things in General” (1931), and his final two New Yorker columns (1931-1932), “Things I Have Never Liked.”

He also illustrated children’s books, including two by Margaret Wise Brown (of Goodnight Moon fame). In 1947, Shaw published It Looked Like Spilt Milk, a book that introduced children to abstract art. It remains in print and popular today.

SOMETHING FOR THE KIDS…Shaw provided illustrations for Margaret Wise Brown’s Black and White (1944) and The Winter Noisy Book (1947). (Harper)
STILL POPULAR…Shaw published It Looked Like Spilt Milk as a children’s introduction to abstract art. (Kinder Books)

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In the “Talk of the Town,” James Thurber looked at “high-living” trends among occupants atop the city’s newest skyscrapers, including developer Irwin Chanin:

CROWN JEWELS…The Chanin Building at 122 E. 42nd Street sports a distinctive crown that contains a wraparound terrace (now closed) at the 56th floor. A theater on the 50th and 51st floors, just below Irwin S. Chanin’s executive suite, was later converted into office space.(aviewoncities.com/untappedcities.com)
A THRONE IN THE SKY…The art deco bathroom in the 52nd floor executive suite of architect and real estate developer Irwin S. Chanin was designed by Jacques Delamarre. (Pinterest)
AERIAL GYMNASTICS…1930s postcard image of the Lincoln Building at 60 East 42nd. At right, the building’s rooftop gymnasium. (nyc-architecture.com/Tony Hisgett)

…Thurber continued his survey downtown in the financial district, and noted the proliferation of “lanterns” atop various skyscrapers…

ALL THE RAGE…”Lanterns” of various styles were popular toppers to Jazz Age skyscrapers. Above, the 24-story Consolidated Gas Building (now the Con Edison tower) by day and night. (Architect/Office for Metropolitan History/Michael Falco for The New York Times)
TRY TO TOP THIS…The distinctive lantern of the New York Central Building at 230 Park Avenue, now called the Helmsley Building  (andrewcusack.com/Wikipedia)

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Waldorf Adieu, Part Two

For a second week “The Talk of the Town” led off with an item about the demise of the Waldorf-Astoria hotel, this time attempting to put it into some perspective…

…and Charles Merz offered a lengthy account of the auctions that were already taking place at the hotel as everything from grand pianos (125 in all) to a nine-foot-tall, five-ton, bronze-and-mahogany clock either went on the block or into storage…

GOING, GOING…Illustration depicting an auction of items from the hotel. At right, the Waldorf’s nine-foot-tall, five-ton clock, shown here on display at the 1893 Chicago World’s Fair. A gift from Queen Victoria, the clock was acquired after the fair by John Jacob Astor IV, builder of the Astoria part of the old Waldorf-Astoria. He had it placed near the old hotel’s Rose Room restaurant. (Museum of the City of New York/Wikimedia)
STILL TICKING…The clock as it appears today in the lobby of the new Waldorf-Astoria, which was completed in 1931. A gilded Statue of Liberty was added to the top of the clock in 1902, a gift from the French government. (Wikimedia/Elizabeth Doerr)

…Merz observed that although lavish tapestries, statuary, heavy furniture and other large items were up for sale, many buyers showed up merely to acquire a small memento…

IF THAT IS YOUR THING…Ornate furnishings (such as this French rococo-style furniture) were likely purchased at the auction by someone who actually had room for them. (Pinterest)

…Merz concluded that in the end, these “lesser treasures” will serve as props that will be handed down to the next generations, along with stories about the great and not-so-great who once slept or dined at the old hotel…

LAST DANCE…Workers emptying the old Waldorf-Astoria ballroom in 1929. (Library of Congress)

The May 18 issue featured yet another item on the Waldorf-Astoria — in “The Wayward Press” column, Robert Benchley (under the pseudonym “Guy Fawkes”) suggested that the story on the hotel’s demise had been milked for all it was worth….

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The Algonquin Wits

Speaking of milking a story, Alexander Woollcott playfully referenced his own material in the May 18 issue—indeed, quoting a profile he had written in the very same issue. Woollcott penned a humorous piece on friend and fellow Algonquin Round Table wit George S. Kaufman (caricature by Miguel Covarrubias). An excerpt:

…a bit later in the profile, Woollcott observed…

…a few pages later in the same issue, Woollcott offered more observations on his friend in his weekly “Shouts and Murmurs” column…quoting the above paragraph…

Kaufman would have his own say in 1939 with his hit play, The Man Who Came to Dinner (written with Moss Hart). The play’s main character, a cantankerous misanthrope named Sheridan Whiteside, was closely based on Woollcott.

SPARRING PARTNERS…George S. Kaufman and Alexander Woollcott often matched wits around the famed Algonquin Round Table. (Pinterest)
OUT OF SORTS…The cantankerous misanthrope Sheridan Whiteside (a character based on Alexander Woollcott) was portrayed by Monty Woolley in the 1939 hit play, The Man Who Came to Dinner. The play was adapted into a 1942 movie with Woolley (left) reprising his role as Sheridan Whiteside. Playing opposite Woolley are Bette Davis (center) and Ann Sheridan. (oldhollywoodtimes.com)

What did Woollcott think of the treatment? According to an article featured in Story of the Week (Library of America), he loved it: “When the play went on its West Coast tour, he even stepped into the lead role, treating audiences to the sight of a celebrity acting as a satirical version of a character based on his own public persona. At the end of one performance, cheered on by repeated curtain calls, Woollcott riffed off one of his character’s signature lines from the play and announced to the audience that he planned to sue the authors for $150,000.”

Those were the days…

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Distracted Drivers

In his “Motors” column, Nicholas Trott described a new gadget that could bring new levels of pleasure (or danger) to the driving experience: the car radio:

The Transitone was probably the first production car radio in the U.S., and looked something like this (left image):

VACUUM TUBES are exposed under the dash of this car (left) outfitted with a Transitone radio. At right, a Crosley car radio from 1931. (radiomuseum.org)

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From Our Advertisers

The makers of Pond’s cold creme continued to land endorsements from the landed gentry, this time from 30-year-old Lady Violet Astor (née Violet Mary Elliot-Murray-Kynynmound, Dame of the Order of St. John), whose hair was described “as ripe as wheat,” her skin “pink and white as a hedge rose.” Okay, I’ll try a jar…

…and for more snob appeal, advertisements from American luxury carmaker Pierce-Arrow often featured messages that linked its cars to a lineage of earlier models, suggesting their automobiles had a well-bred, timeless quality (as opposed to the novelties found in cars driven by the plebeian classes). The caption reads: “Both people and Pierce-Arrows of the former day share with today’s group the distinguished quality of the patrician”…

…the makers of Glyco “Thymoline” also drew upon the past to make a point about their soap, stating that “the girl of yesteryear had plenty of protection under sun bonnets and parasols,” whereas today’s young woman boldly races off to play golf without even bothering to put up the windshield. She’ll need Glyco to scrub off the bugs, dust and bits of gravel that will likely kick up into her face…

…One thing you notice at the end of the 20’s is the proliferation of color ads in the New Yorker, some quite lavish including this appeal from Electrolux, which depicted all of the new apartments popping up around the city powered by their gas appliances…

…and we have another lovely rendering by Carl “Eric” Erickson urging readers to smoke Camel cigarettes…

…and this ad caught my eye for its depiction of a house in the future, namely the year 1949 — you land your personal airplane on the roof and relax in your dynamic, angular furniture while a robot butler shakes up cocktails for you and your top-hatted friend…

…the house in the ad somewhat resembles this 1929 drawing by Swiss-American architect William Lescaze

…we have another ad from Knox hatters (drawn by Rea Irvin) that featured an unfashionable, portly man (Napoleon B. Niblick) being snubbed by some Westchester toffs…

…our comics are provided by C.W. Anderson

…and Peter Arno

Next Time: Let Them Eat Cake…

 

 

From Broadway to Babylon

While the introduction of sound to motion pictures ended the careers of some silent film stars in the late 1920s, Hollywood’s “talkies” offered new opportunities for Broadway stage actors who could now take their vocal talents to the screen and to audiences nationwide.

May 4, 1929 cover by Ilonka Karasz.

And so began the so-called “Broadway Exodus.” Humorist and frequent New Yorker contributor Robert Benchley offered his wry observations on the phenomenon in the May 4, 1929 “A Reporter at Large” column:

AW SHUCKS…Broadway mainstay and a perennial performer with the Ziegfeld Follies, humorist Will Rogers found his element in Hollywood’s new talkies, appearing here with Fifi D’Orsay in 1929’s They Had to See Paris. (Wikipedia)
TALE OF TWO CITIES…Broadway in 1925 (left) and Hollywood Boulevard in 1929. (Daily Mail/USC Digital Library)

Benchley observed that regardless how many Broadway stars moved west, Hollywood Boulevard would never be mistaken for Broadway. However, Benchley himself would catch the bug and head to Tinseltown, appearing in dozens of feature films and shorts including How to Sleep, which would win an Academy Award for “Best Short Subject, Comedy,” in 1935.

NICE WORK IF YOU CAN GET IT…Robert Benchley in the 1935 Oscar-winning short, How to Sleep. (YouTube)

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One Who Stayed on Broadway

James Thurber reported in “The Talk of the Town” that famed boxing champion Jack Johnson was a common sight on the sidewalks of Broadway. Thurber noted that Johnson, the first African American world heavyweight boxing champion (1908–1915), had fallen on less glamorous days, but still appeared fit at age 51.

IN FIGHTING FORM…Jack Johnson visits with writer Joe Butler at the Scranton Times-Tribune offices on Nov. 30, 1929. (Scranton Times-Tribune)

Thurber noted that Johnson was planning to sell stories of his life, and possibly get into vaudeville. The boxer also mused that who could lick either of the heavyweight champs of the 1920s, Gene Tunney and Jack Dempsey

CUPCAKES…The 51-year-old Jack Johnson claimed he could defeat either of the famed heavyweight champions of the 1920s, Gene Tunney (left) or Jack Dempsey. (Reemus Boxing)

…and Thurber shared a strange account regarding the thickness of Johnson’s skull, which apparently bested that of an ox…

FIGHT TO THE LAST…The 67-year-old Jack Johnson prepares for an exhibition boxing match at a war bond show in New York City on May 1945. Along with making public appearances, Johnson also performed on Broadway during his retirement. (Houston Chronicle)

Johnson continued professional boxing until age 60, and thereafter participated in boxing exhibitions in various venues until his death at age 68 in a car crash near Raleigh, NC. It was reported that Johnson was racing angrily from a nearby diner that had refused to serve him when he lost control and hit a light pole.

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Don’t Ask, Don’t Tell

Anyone who thinks the recent squabbles over Planned Parenthood are anything new might do a little reading on the life of Margaret Sanger, who opened the first birth control clinic in the U.S. in 1916 (in Brooklyn) and was subsequently arrested for distributing information on contraception. In 1929 she was again arrested for operating a “secret” birth control clinic in the basement of a Manhattan brownstone. On March 22, 1929, the New York Police Department sent an undercover female detective, Anna McNamara, to Sanger’s clinic. Posing as a patient who wished to avoid another pregnancy, McNamara was advised on various forms of contraception. She later returned to the clinic as part of the police raid, during which she seized a number of confidential patient files. At Sanger’s subsequent court hearing, McNamara learned first-hand about the importance of patient confidentiality. From the May 4 “Talk of the Town”…

Recalling her arrest in a 1944 article, “Birth Control: Then and Now,” Sanger wrote that McNamara taunted her during the raid when she was told that she had no right to touch private medical files. Sanger wrote “I shall never forget the color of Mrs. McNamara’s face when she heard this medical testimony recited several days later in Magistrates’ Court at the hearing. She was totally unprepared for this embarrassing revelation of her own organs.” The New Yorker made note of this…

Sanger would continue to work for birth control until her death in 1966. Although her name is still invoked in debates over abortion, Sanger herself was generally opposed to abortion, maintaining that contraception was the only practical way to avoid it.

GAG ORDER…In April 1929 Margaret Sanger planned to speak at Boston’s Ford Hall Forum on Free Speech. Ironically, the topic of birth control was banned in Boston at the time, so Sanger appeared onstage with a gag over her mouth while historian Arthur M. Schlesinger read her remarks on free speech to the assembly. At right, the February 1926 issue of Birth Control Review. Founded by Sanger in 1917, she served as editor until 1928. It ceased publication in 1940. (womensstatus.weebly.com/sangerpapers.wordpress.com)

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Please Sit Still

The “Talk of the Town” also looked on American Impressionist painter Childe Hassam, who demonstrated the challenges of painting en plein air…

LOVELY SCENE…Childe Hassam’s Landscape at Newfields, New Hampshire, oil on canvas, 1909. Hassam in his studio circa 1920. (Wikimedia Commons/Wikipedia)

…and found it difficult to finish a farmhouse sketch when a door was unexpectedly closed on his subject…

THIS ONE HE FINISHED…Childe Hassam’s etching, The Old Dominy House (East Hampton), 1928. This work was probably created during Hassam’s visits to East Hampton described in “The Talk of the Town.”(Smithsonian)

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All That Jazz

As Lois Long’s contributions to her “Tables for Two” column grew ever more infrequent, it was clear that she was wearying of the nightlife scene. Now 28 and a young mother, “Lipstick” was shedding her image as a fun-loving flapper and devoting more time and energy to her fashion column, “On and Off the Avenue.” Nevertheless, she still found the time to visit the Cotton Club and proclaim Duke Ellington’s jazz orchestra as “the greatest of all time”…

…although her other observations of the New York nightclub scene appear to have been hastily dashed off…

THE BEST…Duke Ellington and his orchestra (top), circa 1930. Below, Vincent Lopez conducts his orchestra in 1923. (oldtimeblues.net / www.jazzhound.net © Mark Berresford)

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Electric Wonders

The May 4 issue updated readers on some of the latest gadgets available to modern households in 1929. I particularly like the device that allowed your vacuum to blow “moth poison” into your garments…

NOW THIS DOES NOT SUCK…Garments and other household items could be fumigated against moths using a new reverse vacuum attachment, available at Lewis & Conger. (Cyberspace Vacuum Cleaner Museum / Columbia University)

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From Our Advertisers

One thing you notice about 1920s advertising is the amount of turgid copy they contain…I suppose without distractions such as TV and iPhones people actually took the time to read all of these bloated messages, such as this one from Whitman’s that suggested a box of candy is more than a box of candy…

…or how about this lengthy appeal from Kodak, which used guilt to convince you to get some film of grandma while she was still “at her best…”

…the makers of Spud promised a “new freedom” and a “16% cooler smoke” to the users of its menthol-laced cigarettes. Spuds were the first menthol cigarettes, developed in 1924 by Ohioan Lloyd “Spud” Hughes, who sold them out of his car until the brand was acquired in 1926 by The Axton-Fisher Tobacco Company. By 1932 Spud was the fifth-most popular brand in the U.S., and had no competitors in the menthol market until Brown & Williamson launched their Kool brand in 1933. The Spud brand died out by 1963 (along with, presumably, many of its customers)…

…leveraging the popularity in the 1920s of knights and fairies, as well as the Anglo- and Francophila of New Yorker readers, “Mrs. Marie D. Kling” hoped to entice city dwellers up to the burbs in Scarsdale…

…our cartoons are courtesy of Barbara Shermund, who looked in on a couple of debs performing their daily exercises…

…while down in the parlor, Rea Irvin captured the horrors inflicted by an author’s tedious reading…

…and finally, Peter Arno probed the depths of sanctimony…

Next Time: Waldorf’s Salad Days…

The Last Dandy

Like his good friend Charlie Chaplin, Ralph Barton wore a mask of a clown that hid a face of bitter anguish. Chaplin would cope, more or less. Barton would not.

March 16, 1929 cover by Rea Irvin.

A member of the New Yorker gang from the very beginning, Barton served as the magazine’s advisory editor but more famously as a caricaturist of the Roaring Twenties, also contributing to the likes of Harper’s Bazaar, Collier’s, Vanity Fair and Judge. He also illustrated one of the most popular books of the Twenties, Anita Loos’ Gentlemen Prefer Blondes:

Images (left and right) from the book, Gentlemen Prefer Blonds.

In 1929 Barton would publish a book of his own, God’s Country, which was reviewed in the March 16, 1929 edition of the New Yorker:

The same issue featured this advertisement from Knopf promoting God’s Country as the latest addition to its lovely Borzoi Books collection (and endorsed by composer and Barton friend George Gershwin)…

Some excerpts from the book…(click to enlarge)

(All images courtesy fulltable.com)

Barton was a longtime friend of Charlie Chaplin, even coming to the silent film star’s defense (in the pages of the July 23, 1927 New Yorker) when many Americans turned their backs on the comedian during a messy and much publicized divorce trial. In that New Yorker piece Barton concluded that France would be a better, more welcoming home to such an artist:

Clockwise, from left: Ralph Barton poses with his old friend Charlie Chaplin for photographer Nickolas Muray in 1927; Barton with wife Carlotta Monterey in the mid-1920s; Carl Van Vechten’s portrait of Monterey with husband Eugene O’Neill in 1933, two years after Barton’s death. (Mimi Muray/allstarpics.com/Museum of the City of New York)

The manic-depressive Barton had his own problems in the love department, marrying four times in his short life, most famously to wife No. 3, stage and film actress Carlotta Monterey, who divorced Barton in 1926 and married playwright Eugene O’Neill in 1929. Although Barton would marry again, he would never recover from his loss of Monterey.

PORTRAIT IN ANGUISH…Ralph Barton self-portrait, 1925. At right, Barton’s portrait of his third wife, Carlotta Monterey, from 1922. In 1926 Barton wrote, “The human soul would be a hideous object if it were possible to lay it bare.” (National Portrait Gallery/Mimi Muray)

A little more than two years after publishing God’s Country—May 19, 1931—the 39-year-old Barton shot himself through the right temple in his East Midtown apartment. He referred to Carlotta Monterey in his suicide note, writing that he had lost the only woman he’d ever loved. He also wrote: “I have had few difficulties, many friends, great successes; I have gone from wife to wife and house to house, visited great countries of the world—but I am fed up with inventing devices to fill up twenty-four hours of the day.”

As the exuberance of the Jazz Age faded into the Depression, so did Barton’s reputation as a chronicler of that age. An abstract for the 1998 Library of Congress exhibition Caricature and Cartoon in Twentieth-Century America notes that “in a good week he (Barton) could make $1,500 (about $22,000 today) but a couple of years after his early death his caricature of George Gershwin sold for $5.”

The last caricature Barton ever drew was of his old friend, Charlie Chaplin.

Note: I took the title of this blog entry from a 1991 book on the life of Ralph Barton: The Last Dandy, Ralph Barton, American Artist, 1891-1931, by Bruce Keller.

Babbitt Babble

Preceding the review of Barton’s book in the March 16 New Yorker was this much less complimentary review of Sinclair Lewis’s latest effort, Dodsworth, a story in the tradition of Henry James about wealthy middle-class Americans on a grand tour of Europe.

The task of skewering Lewis and his book fell to Dorothy Parker, who would never mistake Lewis for Henry James: ““I can not, with the slightest sureness, tell you if it (Dodsworth) will sweep the country, like ‘Main Street,’ or bring forth yards of printed praise…My guess would be that it will not. Other guesses which I have made in the past half-year have been that Al Smith would carry New York state, that St. John Ervine would be a great dramatic critic for an American newspaper, and that I would have more than twenty-six dollars in the bank on March 1st. So you see my my confidence in my judgment is scarcely what it used to be.”

SOMETHING HAS COME BETWEEN US…Dorothy Parker and Sinclair Lewis, circa 1930s. (Getty/B&B Rare Books/Library of Congress)

Parker took particular umbrage at Lewis’s use of the name of a character from another book as a descriptive term for his latest:

Parker concluded that if a reader could wade through the book’s cluttered language and “grotesquely over-drawn figures,” there was a conclusion that was perhaps worth pursuing…

…the New Yorker was never afraid to bite the hand that fed it (except Raoul Fleischmann’s, whose money saved the magazine from an early death), so even though its author was savaged on the opposite page, Dodsworth’s publisher Harcourt still sprung for an ad:

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This Geometric Life

The author of the March 16, 1929 “Comment” (Leading item of “The Talk of the Town”) found the “geometric life” dictated by modern design took some getting used to. This entry was most likely written by E.B. White:

DARLING, YOU SEEM RATHER COLD…Greta Garbo and Anders Randolf break bread amid the angular lines of an art deco dining room in the 1929 film The Kiss, set design by Cedric Gibbons. (pinterest.co.uk)

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Mexican Firecracker

Mexican actress and emerging star Lupe Velez caught the eye, and ear, of the New Yorker in her latest film, Lady of the Pavements

DUBBED THE ‘MEXICAN FIRECRACKER,’ Lupe Velez emerged as a star at the advent of sound motion pictures. Theatrical release poster, left, and Velez in a scene from D.W. Griffith’s 1929 film, Lady Of The Pavements. (Wikipedia/moviessilently.com)

An ad in the same issue of the New Yorker touted the film’s appearance at Public Theaters, a chain owned by Paramount:

Well-known for her explosive screen presence, Velez was big star in the 1930s. Married to Tarzan actor Johnny Weissmuller from 1933 to 1939, her star began to fade at the end of the decade. She died of a drug overdose in 1944, just 36 years of age.

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From Our Advertisers

A few advertisements that caught my eye from the March 16 issue…one thing you notice is the emerging sophistication of advertising techniques, including this ad for Resilio Cravats that enticed by deliberating not showing the product…

…and this ad that demonstrated Best & Co. was not shy at all to show women in their skivvies (or suggest that they could wear the same undergarments as a Follies performer)…

…and then we have this strange ad for Cutex nail polish, with an endorsement by Sophie Peirce-Evans, later known as Mary, Lady Heath, a well-know aviatrix (dubbed “Lady Icarus”) of the 1920s who shared headlines with Amelia Earhart for her high-flying derring-do. The close-up shot of the hands is priceless…

…and then we have another celebrity endorsement of a cigarette by a society figure—interior designer and social maven Elsie de Wolfe, who was also known as Lady Mendl…

…and on to the cartoons…Peter Arno listened in on two young debutantes sizing up a dowager at a society gathering…

…while Garrett Price looked in on well-heeled visitors to the Metropolitan Museum of Art contemplating what appears to be the work of W.A. Dwiggins in the museum’s The Architect & the Industrial Arts exhibition…

Next Time: Queen of the Night Clubs…