The End of the World

In today’s world of endless media options, it is hard to fathom the influence newspapers had over daily life in the 19th and early 20th centuries. There was one news source that many New Yorkers simply could not live without: The New York World.

March 7, 1931 cover by Helen Hokinson.

So when the World ceased publication after a 70-year run, many of its readers struggled to come to terms with the loss. Despite the World’s working class appeal and sensationalistic reporting, E.B. White nevertheless counted himself among its mourners, offering a lengthy eulogy in his “Notes and Comment” column…

THE COLOR OF MONEY…Under the leadership of Joseph Pulitzer, who bought the World in 1883, the newspaper began an aggressive era of circulation building, and in 1896 enticed readers with pages printed by one of the world’s first four-color printing presses. The World was the first newspaper to launch a Sunday color supplement, which featured “The Yellow Kid” cartoon Hogan’s Alley (above, right). (5dguide.com)

A pioneer of yellow journalism, the World also featured sensational stories and headlines to capture the attention of readers…

…however, the World was also home to a number of prominent journalists, including the famed Elizabeth Cochran Seaman (aka Nellie Bly) and many writers from the social orbit of the Algonquin Round Table who were also early contributors to the fledgling New Yorker.

In his “Notes” essay, White suggests that he found something authentic in the World’s sensational style, and praised it for going after stories that more staid publications, like the New York Times, tended to ignore or downplay. The World’s staff of writers came from the rough and tumble, muckraking world of journalism, the same world in which the New Yorker’s founding editor, Harold Ross, first cut his teeth.

ALL-STAR LINE-UP…Many of the World’s famed writers inhabited the orbit of the New Yorker and the Algonquin Round Table, including, from left, music critic Deems Taylor, journalist and social critic Heywood Broun, “The Conning Tower” columnist Franklin P. Adams, and humorist Frank Sullivan. (deemstaylor.com/britannica.com/Wikipedia)

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Swedish Sphinx?

Thirty years after her death, Greta Garbo remains an iconic figure in popular culture, due to her expressive eyes and sensuality, but perhaps even more so due to her elusive air. In her profile of the star for the New Yorker, titled “American Pro Tem,” Virgilia Peterson Ross refused to buy into the mysterious aura that was partly manufactured by Garbo’s handlers at MGM. The other part, however, was genuine Garbo, who detested parties, serious talk, and other formalities.

THE FACE…Like her contemporary Marlene Dietrich, Greta Garbo preferred an androgynous look. From left, Garbo wearing the flat-heeled oxfords she favored; publicity photo from 1932; wearing one of her trademark berets in the late 1930s. (garboforever.com)

Ross touched on Garbo’s love life — she never married in her 84 years, but she was close to her mentor, Finnish director Mauritz Stiller, who died in 1928, having been eclipsed by his protégé. Garbo’s co-star in the silents, John Gilbert — known as a great lover on the screen — wanted to marry Garbo, but she balked at his frequent proposals. The two lived together intermittently in 1926 and 1927, Gilbert helping Garbo not only with her acting also teaching her how to behave like a star and barter with studio bosses. Garbo later admitted that she was in love with Gilbert, but preferred to remain single because she “always wanted to be the boss.” Drink and despair would send Gilbert to an early grave in 1936. In her profile piece, Ross concluded that Garbo was “not a mystery to be solved,” but rather “a limpid child.”

THE MEN IN HER LIFE…Greta Garbo contemplates a new-fangled microphone with film director Clarence Brown on the set of Garbo’s first talkie, Anna Christie. Brown would direct Garbo in seven different films; Garbo with sometime lover John Gilbert in Flesh and the Devil (1926). They would appear in four films together; Garbo with Finnish director and early mentor Mauritz Stiller, in 1926. (Wikipedia/IMDB/garboforever.com)

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Suffering Artist

Dorothy Parker continued to sub as theater critic for her friend, Robert Benchley, who was traveling abroad. It was not a task to her liking — during her temporary stint she had yet to see a play that didn’t insult her taste or her intelligence. Her review for the March 7 issue would prove no different.

BROADWAY BLAHS…Dorothy Parker had yet to find a play to her liking in her stint as theater critic for the New Yorker. To her credit, she had to sit through a couple of stinkers: A Woman Denied lasted about a month — 37 performances — and Paging Danger closed its curtains for good after just four performances. (Playbill/BBC)

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The Misanthrope

To call Wyndham Lewis a character is an understatement. The English writer, social critic and painter (he founded the cubist-inspired Vorticist movement) managed to offend just about everybody before his death in 1957. He was described by the London Review as “fiercely unsentimental,” and that is how I would describe this opening paragraph from his short story “Dark Party”…

CLASSIC POSE…A 1929 portrait of Wyndham Lewis by photographer George Charles Beresford. (Wikipedia)

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From Our Advertisers

A couple of ads appealing to women readers of the New Yorker, including this elegant bon voyage scene advertising travel clothes…

…and something you never see anymore, the “boneless” girdle…replaced today by Spanx and the like…

…Before we roll into our cartoons, some cinema-inspired art by Al Frueh

Alan Dunn went out to dinner…

Garrett Price went on safari…

E. McNerney channelled his inner Arno for this backstage scene…

…and the real Peter Arno gave us this passing scene which recalled his old Whoops Sisters gags…

Next Time: Age of Wonders…

 

 

 

Super Tramp

The late film critic Roger Ebert once observed that “if only one of Charles Chaplin’s films could be preserved, City Lights would come the closest to representing all the different notes of his genius.”

Feb. 21, 1931 cover by Rea Irvin, marking the New Yorker’s sixth anniversary.

The New Yorker’s film critic in 1931, John Mosher, would have agreed. Before he previewed the picture, however, Mosher feared (along with others) that the great actor and director had seen his best days…

…instead, the film proved a hit with both audiences and critics, and today is regarded as one of the greatest films ever made. It was no doubt a relief to Ebert when the film was selected by the Library of Congress for preservation in the National Film Registry.

HE DOES IT ALL…United Artists issued several different types of posters to promote the film, including these two. (IMDB)
A TENDER FELLOW…The Tramp (Charlie Chaplin) encounters a blind flower girl (Virginia Cherrill) on a street corner and is instantly smitten; later that evening the Tramp saves a drunken millionaire (Harry Myers) from suicide. (IMDB)

The film has its tender moments, but being a Chaplin production it also had plenty of slapstick, including this famous scene in which the Tramp and his millionaire friend go out on the town and dig into plates of spaghetti…and in the Tramp’s case, some confetti…

Mosher (and many other critics since) believe the opening scene of the film — in which a statue is unveiled to reveal a sleeping Tramp — was Chaplin’s attack on sound movies:

CAUGHT NAPPING…The Tramp is unveiled along with a statue in the opening scene of City Lights. (IMDB)

Although the film had a full musical score and sound effects, there was no spoken dialogue. Rather, Chaplin poked fun of the tinny-sounding talkies of the day by putting not words, but the sounds of a kazoo, into the mouths of speechifying politicians gathered at the statue’s unveiling…

For all its humor, City Lights was a serious work by a serious actor and director who sought something close to perfection. The scene in which the Tramp encounters a blind flower girl on a street corner required three hundred and forty-two takes with actress Virginia Cherrill, who was a newcomer to film.

Writing in the New Yorker, critic Richard Brody (“Chaplin’s Three Hundred and Forty-Two Takes,” Nov. 19, 2013) noted that “Chaplin didn’t have a mental template that he wanted Cherrill to match; he approaches the scene not quite knowing what he wanted.” Brody observed that the perfection Chaplin sought was one of results, and not of conformity to a preconceived schema. “He sought what provoked, in him, the perfect emotion, the perfect aesthetic response — but he wouldn’t know it until he saw it. He started to shoot in the confidence that the thing — whatever it was — would happen.” Chaplin’s technique can be seen in this clip from the Criterion Collection’s 2013 DVD release of the film. Note that this footage was shot by the New Yorker’s Ralph Barton, a close friend of Chaplin’s:

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Chaplin, Part Two

The Chaplin buzz was not confined to the movie section of the magazine, which featured more insights on the star in “The Talk of the Town.”

GENIUS LOVES COMPANY…Photo of Albert Einstein and Charlie Chaplin at the Los Angeles premiere of City Lights. Einstein said Chaplin was the only person in Hollywood he wanted to meet. (Wikipedia)

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Funny In a Different Way

Like City Lights, Tod Browning’s Dracula is today considered a classic film. Indeed, Bela Lugosi’s timeless portrayal of the old bloodsucker set a standard for vampire flicks and horror films in general. The New Yorker’s John Mosher, however, would have none of it, dismissing the film in a single paragraph.

PAIN INTHE NECK…Count Dracula (Bela Lugosi) goes for a nibble on the fragile Mina (Helen Chandler) in 1931’s Dracula. (IMDB)

Mosher was also dismissive of Fritz Lang’s By Rocket to the Moon, originally released in German as Frau Im Mond (Woman in the Moon). The 1929 production is considered one of the first “serious” science fiction movies, anticipating a number of technologies that would actually be used in space travel decades later.

RETRO ROCKET…Fritz Lang’s Woman in the Moon would predict a number of technologies used decades later in actual space flight, including multi-stage rockets. Lang also anticipated the future in the much-acclaimed Metropolis (1927).

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Bored on Broadway

Robert Benchley was visiting friends abroad, so Dorothy Parker did what any pal would do and subbed for his theater column. As it turned out, it was not a happy task, even if she did receive complementary tickets to one of the hottest shows on Broadway:

Having dispatched Katharine Cornell’s Barretts of Wimpole Street, Parker took aim at America’s Sweetheart, based on a book by Herbert Fields with music and lyrics by Richard Rodgers and Lorenz Hart. Parker ended the savaging with a plea to her dear friend and colleague to return home soon:

THEY LAUGHED, THEY CRIED…Katharine Cornell (left) portrayed Elizabeth Barrett in Barretts of Wimpole Street. Dorothy Parker thought Cornell was a first-rate actress, but didn’t think much of her play. As for Inez Courtney (right) in America’s Sweetheart, Parker believed she did what she could, whatever that meant. (Pinterest)

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Lest We Forget

The New Yorker turned six with this issue, and in the life of any magazine, that is something to be celebrated, and especially in hindsight as our beloved publication closes in on its centenary in 2025.

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From Our Advertisers

We’ve seen in past ads how Prohibition-era vintners marketed grape juice bricks that could be dissolved in water and fermented in the home. In this ad they took it a step further, sending expert cellarers direct to customers’ homes to help them create their own, perfectly legal, wine cellar…

…those with wine cellars might have preferred to live in a “highly restricted” community in Jackson Heights…

…and furnish their homes with the latest in modern furniture design…

…and here we have an early example of the “macho” smoker, anticipating the arrival of his buddy, the Marlboro Man…

…on to our cartoonists, another theater section entry by one of Charlie Chaplin’s closest friends, Ralph Barton

…and cartoons by Peter Arno, who channelled Dracula via his Sugar Daddy…

Garrett Price, and the burdens of the rich…

Denys Wortman examined the follies of youth…

…and we end with dear Helen Hokinson, and the miracle of birth…

Next Time: Chaplin of the Jungle…

Rise of the Gangster Film

During the early years of the Depression and before censorship guidelines were imposed by the Hays Code, Hollywood cranked out a slew of “Pre-Code” films filled with sex and violence, including 1931’s Little Caesar, the first “talkie” gangster film that defined the genre for decades to come.

Jan. 17, 1931 cover by Peter Arno.

Happy Holidays 1930

Happy Holidays to readers of A New Yorker State of Mind! We open with an image of Christmas shoppers at 34th and Broadway, circa 1930, and peruse the Dec. 20, 1930 issue of the world’s greatest magazine.

Dec. 20, 1930 cover by Constantin Alajalov.

“Notes and Comment” began with a Christmas message of sorts from E.B. White, his holiday cheer tempered by the Great Depression and the lingering effects of Prohibition…

Howard Brubaker seconded White’s mood in his “Of All Things” column…

…keeping things on the lighter side was Margaret Fishback, who turned her talents as a poet into a successful career as an ad writer for Macy’s. By the 1930s she was one of the world’s highest-paid female advertising copywriters. For the Dec. 20 issue she offered this holiday ditty:

THANKS MARG...Margaret Fishback, circa 1930s.

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More Marlene

Last week we looked at Marlene Dietrich’s breakout performance in The Blue Angel (reviewed by John Mosher in the Dec. 13, 1930 issue) that launched her into international stardom. Although Mosher had some gripes about the film’s dialogue, Dietrich’s performance nevertheless created enough of an impression to warrant a lengthy note on the German star in the Dec. 20 “Talk of the Town”…

A RED, WHITE AND BLUE ANGEL…Marlene Dietrich was a new face for many New Yorker readers in 1930, but she would soon become one of Hollywood’s most recognizable stars in the decade and beyond. She would apply for American citizenship in 1937, and later become a staunch supporter of the U.S. war effort against her native country. She is pictured above at a war charity event in the 1940s with singer and comedian Eddie Cantor. (Pinterest)

Even though John Mosher gave a rather tepid review of The Blue Angel in the Dec. 13 issue, he obviously couldn’t shake it (or Dietrich) from his head, returning to the film and its star in the opening paragraphs of his Dec. 20 cinema column.:

Mosher also observed that new Hollywood version of Dietrich (in 1930’s Morocco) was “far prettier” than the German version. You decide:

The German Marlene Dietrich in Ufa’s The Blue Angel

…and the Hollywood Dietrich in Paramount’s Morocco (with Gary Cooper)…

(both images IMDB)

…on to our advertising…Dietrich pops up again in this ad for Publix Theatres (which were owned by Paramount)…

…the same ad block also featured light fare, such as 1930’s Tom Sawyer

AIN’T THEY CUTE?...Mitzi Green as Becky Thatcher and Jackie Coogan as Tom Sawyer in 1930’s Tom Sawyer. Jackie was a famous star by 1930, thanks to his co-starring performance with Charlie Chaplin in 1921’s The Kid. In adult life Coogan would play Uncle Fester in TV’s The Addams Family. Green would have less success, and retire from films in the 1950s. (IMDB)

…not all advertisers were thinking about Christmas, but rather were turning their sights to the southern climes and the fashions they would require…here’s an appeal from Burdine’s of Miami…

…and Fifth Avenue’s Bonwit Teller…

…travel agencies created enticing scenes such as this to lure snowbirds to places like Bermuda…

…of course in those depressed times you had to be a person of means to spend your winters in the Caribbean, or to surprise your family with a new Buick for the holidays…

…and for those stuck at home, they had to console themselves with bootleg liquor, perhaps jazzed up with one of these “flavors”…

…but if you were in the holiday spirit, you might head to the Roosevelt for New Years Eve with Guy Lombardo

…once again, the issue was sprinkled with spot drawings on the holiday theme…

…and our cartoonists, Garrett Price at the doctor…

E. McNerney in Atlantic City during off-season…

Al Frueh, and the clash of modern aesthetics with Christmas traditions…

…and for those in that last, desperate holiday crush, we close with Alan Foster

Next Time: The Road to 1931…

A Blue Angel

The German actor Emil Jannings was well-known to American audiences when The Blue Angel (Der blaue Engel) premiered at New York’s Rialto Theatre. Although the film was created as a vehicle for the Academy Award-winning Jannings (he won the Academy’s first-ever best actor award in 1929), it was the little-known Marlene Dietrich who stole the show and made it her ticket to international stardom.

Dec. 13, 1930 cover by Ralph Barton, surprisingly his only cover for the New Yorker. The illustration sadly belies Barton’s state of mind at the time; he would take his own life the following spring.

New Yorker film critics, including John Mosher, generally found foreign films, particularly those of German or Russian origin, to be superior to the treacle produced in Hollywood, and Jannings was a particular favorite, delivering often heart-wrenching performances in such silent dramas as The Last Laugh (1924) and The Way of All Flesh (1927). In those films he depicted once-proud men who fell on hard times, and such was the storyline for The Blue Angel, in which a respectable professor falls for a cabaret singer and descends into madness.

NO CONTEST…Emil Jannings had star billing for the English language version of Josef von Sternberg’s The Blue Angel, but it was Marlene Dietrich’s portrayal of cabaret singer Lola Lola that stole the show. (IMDB)

I was surprised by Mosher’s somewhat tepid review of this landmark film, which was shot simultaneously in German and English (with different supporting casts in each version). He referenced “bum dialogue,” which was doubtless the result of German actors struggling with English pronunciations. Filmed in 1929, it is considered to be Germany’s first “talkie.”

PRIDE BEFORE THE FALL…A proud and stern schoolmaster named Immanuel Rath (Emil Jannings) falls for cabaret singer Lola Lola (Marlene Dietrich), and from there his life unravels; he loses the respect of his pupils, then resigns his post to marry Lola. To make ends meet, Rath tries to sell racy photos of his wife, and then becomes a clown in her troupe and is regularly humiliated on stage. Destitute, he dies at the end of the film. (IMDB)

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All Wet

Sergei Tretyakov’s avant-garde play Roar China made an impression on the New Yorker for the striking realism of its set, which featured an 18,000-gallon tank of water onstage at the Martin Beck Theatre. “The Talk of the Town” described some of the demands of the production:

STAYING AFLOAT…The elaborate set for Roar China featured a model battleship in 18,000 gallons of water.
ROAR CHINA! was an anti-imperialist play depicting the Wanhsien Incident during the Chinese Civil War. Many in the Chinese cast members were non-professional actors. (New York Public Library)

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By Any Other Name

Like many college football teams in first decades of the 20th century, Notre Dame was referred to by a number of nicknames, including the “Fighting Irish.” In this “Talk of the Town” item, however, the team was known as the “Ramblers.” According to the University of Notre Dame, this nickname (along with “The Rovers”) was considered something of an insult: “(Knute) Rockne’s teams were often called the Rovers or the Ramblers because they traveled far and wide, an uncommon practice before the advent of commercial airplanes. These names were also an insult to the school, meant to suggest it was more focused on football than academics.”

RAMBLERS NO MORE…The 1930 National Champion Notre Dame football team. (nd.edu)

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The Wright Stuff

Eric Hodgins penned a profile of aviation pioneer Orville Wright, who just 27 years earlier made a historic “first flight” with his brother, Wilbur, at Kitty Hawk, North Carolina. An excerpt:

DRESSED FOR SUCCESS: Aviation pioneer Orville Wright (1871 – 1958) sits in one of his biplanes dressed in a three-piece suit and a cap, Dayton, Ohio, 1909. (ge.com)

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No Love Parade, This

French singer and actor Maurice Chevalier made his Hollywood debut in 1928 and quickly soared to stardom in America. French audiences, however, were not so easily swayed, especially the elite patrons Chevalier faced, alone on the stage, at the cavernous Théâtre du Châtelet. Janet Flanner explained in this dispatch from Paris:

THEY LIKE ME IN TINSELTOWN…Jeanette MacDonald and Maurice Chevalier in The Love Parade (1929). (IMDB)
GULP…Maurice Chevalier faced a tough crowd — his compatriots — at Paris’s Théâtre du Châtelet. (en.parisinfo.com)

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Man’s Best Friend

The New Yorker’s book section recommended the latest from Rudyard Kipling, Thy Servant a Dog…

WOOF…Illustrations for Rudyard Kipling’s Thy Servant a Dog, by Marguerite Kirmse. (Etsy)

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Fun and Games

As an extension to her fashion column, Lois Long shared some recommendations for holiday cocktail-party games:

KEEPING THINGS MERRY…Pokerette and Gee-Wiz were popular cocktail party diversions during the Christmas season of 1930. (Worthpoint/Invaluable)

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From Our Advertisers

We start with this ad from Horace Liveright promoting Peter Arno’s third cartoon collection, Hullaballoo, featuring one of Arno’s leering old “Walruses”…

…Doubleday Doran offered a few selections for last-minute Christmas shoppers, led by the Third New Yorker Album

…The UK’s Harold Searles Thorton invented the table top game we now call “foosball” in 1921 and had it patented in 1923. Below is possibly the game’s first appearance in the U.S. — an ad for a “new” game called “Kikit.” Foosball would be slow to catch on, but would rapidly gain popularity in Europe in the 1950s and in the U.S. in the 1970s…

Early foosball players circa 1930. (foosball.org)

Horace Heidt and his Californians were doing their best to make the season bright at the Hotel New Yorker…

…Peck & Peck tried to make the most of Prohibition by stuffing scarves and other wares into empty Champagne bottles…

…and Franklin Simon reminded readers that it would be a “Pajama-Negligee Christmas,” whatever that meant…

…pajamas and negligees were doubtless preferable, and more romantic, than this array of kitchen appliances…

…whatever the holiday revelry, the makers of Milk of Magnesia had our backs…

…on to our cartoonists, Julian De Miskey and Constantin Alajalov contributed spot drawings to mark the season…

A.S. Foster contributed two cartoons to the issue…

Gardner Rea, a full-pager…

Leonard Dove, possibly having some fun with playwright Marc Connelly

I. Klein demonstrated the fun to be had with a kiddie scooter, before they had motors…

…and we close with John Reynolds, and some bad table manners…

Next Time: Happy Holidays…

 

 

Body and Soul

After completing a major in French in just three years, 19-year-old Libby Holman became the youngest woman to graduate from the University of Cincinnati in 1923. But it was her unique style of torch-singing — a trademark throaty mumble — that would launch a career on Broadway and a life of seemingly endless scandal.

Nov. 8, 1930 cover by Sue Williams.

After performing in the The Greenwich Village Follies, Holman (1904 – 1971) landed her first big role in 1925 in the Rodgers and Hart production of Garrick Gaieties. But it was a signature song, “Moanin’ Low,” from Clifton Webb’s The Little Show that would make her a star. When Three’s a Crowd (by Howard Dietz and Arthur Schwartz) opened at the Selwyn Theater on October 15, 1930, Holman was well-known to audiences not only for her voice but also for her unconventional lifestyle.

Three’s a Crowd proved to be a hit for Holman, and it gave her another hit song, “Body and Soul,” which was banned from the radio for “obscenity” but nevertheless became one of the year’s most popular songs. So popular, in fact, that it was recorded by Holman as well as by fellow torch singer Helen Morgan and Ziegfeld star Ruth Etting. This was the age of the Great American Songbook, when the song itself, and not necessarily its performer, reigned supreme. So when sheet music was distributed from a popular stage show, any number of entertainers would record it.

NAME THAT TUNE…From top to bottom, Helen Morgan, Ruth Etting and Libby Holman all recorded versions of “Body and Soul,” but Holman would make it one of her signature numbers. (YouTube/ruthetting.com/Wikipedia)

…for the hoofers, there were also a couple of dance versions of “Body and Soul” created by bandleaders Ozzie Nelson and Leo Reisman

GOOD BEAT, EASY TO DANCE TO…Bandleaders Ozzie Nelson and Leo Reisman recorded dance versions of “Body and Soul.” (YouTube)

Openly bisexual, Holman partied hard and swore like a sailor, and during her life she would lose one husband in a suspected murder (Holman herself was briefly a suspect) and another to suicide. She would take her own life in 1971. You can read more about Holman’s colorful, tragic life in the Jewish Women’s Archive.

We temporarily skip to the next issue of the New Yorker (Nov. 15, 1930), which featured Holman in a “Talk of the Town” brief, and some insight into her unique singing style. An excerpt:

The same issue also featured this drawing of the “Three’s a Crowd” cast by Al Frueh in the theater review section:

and finally, a publicity photo of the cast from 1930-31:

A FUN CROWD…Clifton Webb, Libby Holman and Fred Allen in Three’s a Crowd. At right, undated publicity photo of Holman. (performerstuff.com)

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Horsin’ Around

The National Horse Show was a major event on New York’s social calendar, first held at the original Madison Square Garden in 1883 before moving to the second Madison Square Garden in 1890 and again to the third Madison Square Garden in 1926. This account in the Nov. 8, 1930 New Yorker noted how the horse show’s patrician air contrasted with the rodeo held at MSG the previous week.

NOT FOR GOAT-ROPERS, THIS…The coaching parade on display at the 1927 National Horse Show in Madison Square Garden. (National Sporting Library & Museum)
SOON WE’LL BE FIGHTING EACH OTHER…The National Horse Show began including a military competition in 1925. This photo from the Nov. 6, 1930 New York Times featured some international guests at the 1930 show. (NY TIMES)

Along with the above photo, the Times included this partial lists of guests to the Horse Show Luncheon, a who’s who of New York society. Indeed, the National Horse Show’s 1887 directory provided the basis for the first New York Social Register.

DRESSING UP FOR THE HORSES…Champion horsewoman Mary Elizabeth Whitney (left) with actors Loretta Young and William Powell at the National Horse Show in Madison Square Garden, Nov. 5, 1937. Standing behind Mary Elizabeth is her husband, Jock Whitney, a noted ambassador, art collector, philanthropist and investor. (Christian Anderson Collection)
HIGH STEPPIN’…After a brief stint in Florida, the National Horse Show moved to Kentucky in 2011. Perhaps a tad less formal, it nevertheless remains an important society event. Above, noted horsewoman Misdee Wrigley Miller rides World Grand Champion Grande Gil at the 2012 National Horse Show. (Doug Shiflet)

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A Lesson in Poetry 

In a casual for the Nov. 8 issue, E.B. White instructed readers on how to “Tell a Major Poet From a Minor Poet.” An excerpt.

And in his “Notes and Comment,” White suggested that criticism of the press was a major no-no for a sitting U.S. President:

Christmas shopping suggestions began to trickle into Lois Long’s section on fashion, house and home, including this bit of advice that reminds us just how distant 1930 is from our own time:

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Film critic John Mosher took in the latest offering from silent film star Harold Lloyd, who was making his second foray into the talkies with his portrayal of a hapless shoe salesman in Feet First

NICE TEETH…Theater card for 1930’s Feet First featuring Barbara Kent and Harold Lloyd. (IMDB)
GETTING A LEG UP…Top, Harold Lloyd practices the art of shoe salesmanship with a pair of dummy legs in Feet First; below, Lloyd once again finds himself in a precarious situation high above a city street. (IMDB)

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From Our Advertisers

The National Horse Show was on the minds of several advertisers in the New Yorker, including these fashion merchants targeting the patrician set…

…speaking of the well-heeled, with winter approaching travel agencies enticed those with means to take a steamer through the Panama Canal to California, or for the more adventurous, a three-continent tour package…

…and of course Hawaii beckoned snowbirds, who could make their way across the Lower 48 by train and then hop a boat to the islands…

…the makers of Chesterfield cigarettes were on board with the travel theme…

…while the folks at Marlboro stuck with their dopey handwriting and jingle contests to push their smokes…

…as the luxury market grew ever tighter in the Depression, the sellers of finer things sought to distinguish their wares from competitors. L.P. Hollander kicked off a series of wordy ads regarding the provenance of their hats, gloves and other accessories (in short, they ain’t cheap copies)…

…no doubt the folks at L.P. Hollander were looking down their noses at the likes of Russeks, which offered copies of Lucien Lelong gowns. Apparently old Lucien was okay with this, as this “Radiogram” purportedly attests…

…Lucien pops again in another ad, this one for his perfume line…

…and for reference, here’s a photo of Monsieur Lelong, circa 1940…

…on to our cartoonists, the Nov. 8 issue featured these great spot illustrations by Constantin Alajalov, the first, running along the bottom of “The Talk of the Town,” referenced the horse show at Madison Square Garden…

Alice Harvey listened in on a radio soap…

William Crawford Galbraith found some admirers of art…

Barbara Shermund continued to share her sharp observations of parlor hijinks…

Garrett Price illustrated the challenges of modern design…

…and we end with Peter Arno, and a stomach-turning moment…

Next Time: The High Place…

Will It Play In Peoria?

Cecil B. DeMille was known for his epic films (e.g. The Ten Commandments, 1923 and 1956) and cinematic showmanship, but in 1930 he puzzled his audiences with a very weird pre-Code musical, Madam Satan.

Oct. 11, 1930 cover by Theodore Haupt.

The film centered on a wealthy couple, Angela and Bob Brooks (played by Kay Johnson and Reginald Denny). Bob is unfaithful to his wife (a common pre-Code theme), and she attempts to lure him back by disguising herself as a mysterious devil woman at a masquerade ball held aboard a dirigible. Quite a plot indeed. Here’s what the New Yorker’s John Mosher had to say about it.

PAJAMA GAMES…Lillian Roth, Roland Young, and Kay Johnson in Madam Satan. At right, Reginald Denny falls for the charms of his wife (Kay Johnson), disguised as a devil woman at a masked ball held aboard a giant dirigible. (IMDB/cecilbdemille.com)
AIRHEADS…Via a giant mooring mast, partygoers board a dirigible for the masquerade ball in Madam Satan. Curiously, developers of the Empire State Building (which was under construction) envisioned a similar use for the mast that would top out their tower. In reality, winds that whipped around high towers would have prevented this type of boarding. (twitter.com)
SOMEONE CALL THE FAA…At right, the lavish masquerade ball aboard a giant dirigible in Madam Satan. At right, the dirigible is damaged by lightning in a scene that foreshadowed the Hindenberg disaster of 1937. (cecilbdemille.com/precode.com)
SEEMS PLAUSIBLE…In a silly ending to a silly film, partygoers float on parachutes away from the damaged dirigible. (twitter.com)

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Let Them Eat Cake

Somerset Maugham regarded his comic novel, Cakes and Ale, to be his favorite. The book took aim at snobs as well as at the legacy of one overrated, late-Victorian writer — a character many believe was based on the recently departed Thomas Hardy (Maugham denied the inspiration). The New Yorker had this to say about Cakes and Ale:

THROW HARDY INTO THE DUSTBIN…Somerset Maugham as photographed by Carl Van Vechten in 1934. (Wikipedia)

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He Meant What He Said

Howard Brubaker, in his “Of All Things” column, found humor in the words of a rising figure in German politics, you know who…

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Throw Him a Softball

The famed French artist Henri Matisse paid a visit to New York City, and according to this account in “The Talk of Town,” seemed to be seeking some peace of mind…

AN OPPOSITE VIEW…Henri Matisse struck a thoughtful pose atop a Manhattan apartment at 10 Mitchell Place in 1930. The Queensboro Bridge can be glimpsed in the background. (ephemeralnewyork.wordpress.com)

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Still Barred From the Bar

We are still about three years away from the official repeal of the 18th Amendment, but as we know the partying continued in houses and speakeasies across the great city. E.B. White, in his “Notes and Comment,” wistfully recalled the days when good booze was legal:

White did find some cheer in the pro-wet platforms of the two major parties…

A GIMLET IN EVERY POT…The major political parties in 1932’s U.S. presidential race were represented by incumbent Herbert Hoover (Republican) and Franklin D. Roosevelt (Democratic). Both favored repeal of the 18th Amendment. Pictured at the center, a New Yorker cocktail, the object of E.B. White’s longing. (Wikipedia)

And while we are on the subject, we have this Wallace Morgan illustration of a lively speakeasy with the ironic caption, “The Saloon Must Go!” — referencing an old Anti-Saloon League Slogan.

You didn’t have to go to a speakeasy if you wanted a glass of wine. During Prohibition American winemakers found a lucrative loophole by selling perfectly legal concentrated grape juice (called “wine bricks”) to home brewers and bootleggers alike.

According to an article in the Smithsonian, winemakers marked the wine bricks with warnings that they were “for non-alcoholic consumption only.” However, the package would also bear a note explaining how to dissolve the brick in a gallon of water, and yet another “warning” instructing the buyer not to leave the jug in a cool cupboard for 21 days, lest it turn into wine.

Here’s an ad in the Oct. 11, 1930 New Yorker that not-so-subtly offered a selection of varietals…

Here’s what a wine brick looked like:

A wine brick from San Francisco’s Vino Sano company. The label reads: “Each Brick dissolve in one gallon of water. To prevent fermentation, add 1-10% Benzoate of Soda.” Yeah right. (vinepair.com)

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From Our Advertisers

No doubt Prohibition caused more than a few people to take up smoking. Women adopted the habit in droves during the Roaring Twenties, and by the Depression it seemed everyone was lighting up. Advertisers explored various ways to market cigarettes, and long before the Marlboro Man made the scene, that brand pushed its product through a series of dopey handwriting and essay contests,,,

…the makers of Luckies used a combination of sex and bogus health claims to sell their products…

…cigarettes were not confined to ads by tobacco companies; here they are accessories to fine furs…

…even the New Yorker’s spot illustrations (this by Frank McIntosh) featured smokers…

…as did cartoons, such as this one by Barbara Shermund in the Oct. 4 issue…

…and we have one more ad, this one from Chrysler, which acknowledged the new world of the Great Depression, but only through use of careful euphemisms (the New Yorker editorial side practiced much of the same)…

…on to our cartoons, beginning with an exploration of city vs. country life, by Alice Harvey

…a depiction of what commuter flying was actually like in 1930, thanks to Leonard Dove

…a glimpse at modern parenting, with Helen Hokinson

…humor in a gentleman’s drawing room, courtesy Peter Arno

…and 89 years later, a hilarious update on the subject by Edward Steed in the Sept. 9, 2019 issue…

…and finally, the joys of urban life brought to us by Alan Dunn

Next Time: Ghosts of Gotham…