Susan Willard Flint – A New Yorker State of Mind

That Tammany Taint

Above: The building that housed Manhattan's Democratic Party, known as Tammany Hall, circa 1935, and James Joseph "Jimmy" Hines, perhaps Tammany's most powerful leader. (wpsu.org/facebook.com)

Tammany Hall was founded more than two hundred years ago as an independent social organization serving the needs of New York City’s immigrants and Irish Catholics in particular. After the 1854 mayoral election, however, Tammany grew into a powerful political force, and for nearly a century controlled both city and state elections and the power of patronage that came with them.

July 25, 1936 cover by **William Crawford Galbraith.**

It was no secret that political graft was rampant in the organization, but business leaders were happy to support Tammany’s corrupt practices as long as they served the bottom line. The same, it seems, also applied to politicians, law enforcement, and the courts, beneficiaries of political favors as well as outright bribes.

Few knew how to work Tammany’s levers better than James Joseph “Jimmy” Hines (1876–1957), who held absolute power over New York’s Eleventh District. Journalist Jack Alexander published Part One of a three-part profile on Hines for the July 25 issue. Excerpts:

SOBER REPORTING…Journalist **Jack Alexander** (1902–1975) was a reporter in St. Louis before joining New York’s *Daily News* in 1930. He later worked for *The New Yorker* and then moved to *The Saturday Evening Post*, where he became senior editor. He is best known for his groundbreaking 1941 article on Alcoholics Anonymous. *(saturdayeveningpost.com)*

Tammany was weakened when their scandal-plagued mayor, Jimmy Walker, was ousted in 1932 and eventually succeeded by reformist Mayor Fiorello LaGuardia. Hines, however, grew even more powerful as head of the U.S. Civil Service’s patronage system for Manhattan District employees. Ironically, Hines was appointed to the post by President Franklin D. Roosevelt, who saw Tammany as a liability but owed Hines a favor—in 1932 Hines split from other Democratic machine bosses (who initially favored Al Smith) to back Roosevelt’s bid for the presidency.

One person who was not tainted by Hines’ influence was Special Prosecutor Thomas E. Dewey, who in 1936 was busy going after New York’s rackets and Hines in particular.

William Auerbach-Levy provided the illustration for Part One of the Hines profile:

In these excerpts, Alexander noted Hines’ “ace in the hole” (the White House) when Tammany Leader James J. Dooling tried to oust him.

I’M GONNA GET YA…Clockwise from top left: In 1936 reformers looked to Special Prosecutor **Thomas E. Dewey** to fight New York’s entrenched rackets; **Jimmy Hines** (right) leaves the courthouse after a 1938 mistrial; Hines was accused of having close ties with mobsters **Dutch Schultz** and **Lucky Luciano** among others; Hines with his attorney, **Martin Littleton**, after leaving Tombs Prison on April 4, 1939—he was released on $35,000 bail pending an appeal for his conviction as a political fixer for the numbers racket. Hines would lose the appeal—convicted on thirteen counts of racketeering, he would be imprisoned at Sing Sing until 1944. *(alchetron.com/facebook.com/Wikipedia)*

Despite his misdeeds, Hines’ many admirers remained faithful to him until his death in 1957 at age 80. Many recalled his annual “June Walk” from the days before he went to prison. According to his New York Times obituary, the annual event in Central Park drew as many as twenty-five thousand women and children, who “listened to half a dozen brass bands, put on paper hats and gorged themselves on ice cream, hot dogs and pop furnished by Hines, who used to take part in the fun wearing the gay green bucket hat of the stage Irishman.” The obituary noted that when Hines left Sing Sing prison, a guard said, “Best of luck. Jimmy! Give my regards to the missus!”

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At the Movies

Critic John Mosher found the perfect distraction from the summer heat in the Mary Boland–Charlie Ruggles comedy Early to Bed:

SILLY SOMNAMBULIST…From left, **Mary Boland, Charles Ruggles** and **Colin Tapley** in *Early to Bed. (*Pinterest)

Mosher also reviewed a Nero Wolfe mystery starring Edward Arnold, and a rather “slight” romance featuring an heiress with a penchant for speeding.

HOMEBODY…**Rex Stout’s** portly detective Nero Wolfe loved to solve crimes without venturing from the comforts of home. Clockwise, from top left; **Edward Arnold** (as Wolfe) with **John Qualen, Lionel Stander**, and **Dennie Moore** in *Meet Nero Wolfe*; eighteen-year-old **Rita Hayworth** (credited as Rita Cansino) appeared in several Nero Wolfe scenes as she continued to build her résumé at Columbia; an heiress with a lead foot runs afoul of a traffic cop (**Randolph Scott**) who eventually falls in love with her in “And Sudden Death; **Frances Drake** as the heiress in a scene with **Tom Brown**. (dancinglady39.wordpress.com/csfd.cz)

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Genteel Sport

The New Yorker featured a variety of sports in its early years, most of them elite pastimes except for hockey, college football and boxing. Save for the occasional mention of Babe Ruth’s antics (and his 1926 “Profile”) and a scattering of cartoons and spots, the game was conspicuously absent from the magazine during the Yankees’ “Murderers’ Row” years in the late 1920s and beyond. I’ve read that editor Harold Ross hated the game, but perhaps the real reason was explained by James Thurber in his “Talk of the Town” piece titled “Peanuts and Crackerjack” (September 22, 1928). Thurber described Yankees baseball as a mass spectacle for out-of-towners who were “a bit mad.” It wasn’t cool to be a Yankees fan if you counted yourself among Manhattan’s smart set.

G.O.A.T. HERD…Less than a month after James Thurber published “Peanuts and Crackerjack,” the New York Yankees would sweep the St. Louis Cardinals in The World Series. The 1928 Yankees set a major league record by having nine players on the team who would eventually be elected to the Hall of Fame. (Wikipedia)

Basketball was also missing from those early issues of The New Yorker, even though it had been played since the 1890s. So we turn to New Yorker cartoonist and author Michael Maslin (via his essential Ink Spill), who recently noted The New Yorker’s very first basketball-themed cartoon by Robert Day (Dec. 23, 1933). The post also features Abe Birnbaum’s terrific 1951 basketball-themed cover and a hilarious MAD magazine parody of Charles Addams.

The elite sports that dominated the back half of the magazine in those early years included golf, tennis, badminton, squash, yachting, rowing, horse hunts and horse racing, and polo (both indoor and out).

Lets look at a couple from the July 25 issue, beginning with these brief excerpts from the “Polo” column authored by “Backhander”—a generic pen name that referred to a rotating cast of polo correspondents including Robert F. Kelley, George F. T. Ryall and Tom O’Reilly (who covered indoor polo).

ELECTRIC HORSEMEN…At left, the Jaipur Polo team (shown here in England in 1933) won all the open tournaments between 1930 and 1938 in India and England. From left is **Maharaja Swai Man Singh** of Jaipur State and **Rao Raja Hanut Singh**, **Rao Raja Abhey Singh** and Colonel Prithvi Singh of Baria; at right, international polo star **Laddie Sanford** was the dynamic patron and captain of the famed Hurricanes, which won the U.S. Open in three different decades. (The Rajputs via Facebook/polo museum.org)

The “Yachts and Yachtsman” column was also signed by a pen name—”Bosun”—signifying any staff writer assigned to boat races or boat shows. In this case the writer was H. K. Rigg, who covered the start of the 1936 Larchmont Race Week, one of the most successful and heavily attended spectacles in the early history of yacht racing.

ON YOUR MARK…Photo above depicts the start of the July 21, 1936 Larchmont Yacht Club Race. The 1936 event is remembered for its massive turnout—300 boats duelling through crowded waters. In the Aug. 1, 1936 issue of *The New Yorker,* **H. K. Rigg** wrote that a “sausage balloon” was needed just to see over the congested fleet. *(Rosenfeld Collection via newyork32.org)*

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From Our Advertisers

A couple of issues ago we looked at the Advertising Federation of America’s “truth in advertising campaign” (Better Living Through Fiction) that sought to forestall government regulation. On June 29, 1936, the AFA hosted more than a thousand ad executives in Boston, where the head of advertising at Scripps-Howard criticized competitive selling among papers (it hurt them in competition with other media). Newspaper ad executives were urged to work together as a profession, and that likely explains this lavish two-page spread in The New Yorker…

…as well as this full-page appeal from the Chicago Daily News…

…and this spot from the Philadelphia Evening Bulletin…

…Dr. Seuss was still honing his style in ads for Flit insecticide…

…this White Rock ad featured the work of two artists…the prolific R. John Holmgren famously illustrated White Rock ads in the 1930s and 40s, often featuring the “tiny Colonel,” seen below regarding the original painting of Psyche at Nature’s Mirror by German artist Paul Thumann…the owners of White Rock bought the rights to the painting after seeing it at the Chicago World’s Fair in 1893 and adopted Psyche as their trademark…Holmgren would incorporate a modernized version of Psyche in dozens of ads…

…on the inside front cover Seagram’s referenced the character of Thomas Jefferson as an apt metaphor for their product…

…and on the back cover the makers of Luckies kept it simple with this colorful appeal to the growing market for women smokers…

…on to our cartoonists, we begin with another installment of “Limericks” by Morris Bishop featuring the unique style of cartoonist Richard Taylor…

…Alain helped open things up for the events calendar…

…as did Susan Willard Flint with her woodcuts…

…Ned Hilton offered a new wrinkle in a familiar game of skill…

…and Hilton again, preparing for take-off…

…Carl Rose used a double spread to illustrate a singles match…

…Alan Dunn illustrated a familiar problem of the electric age…

…and Dunn again with some realtor trickery…

…Helen Hokinson looked to an Eastern ascetic for some sage advice…

…and found one of her “girls” overdressed for an outing on the Thames…

…Rea Irvin celebrated the genius of American marketing…

…and we end with Peter Arno, and his unique view of matrimony…

Next Time: A Letter From Berlin…

Better Living Through Fiction

Above: Introduced by the American Tobacco Company in 1917, the iconic slogan "It's Toasted" became the cornerstone of Lucky Strike marketing in the 1930s. The company claimed their heat-curing method (as opposed to sun-drying) removed tobacco's "corrosive acids." This 1933 Lucky Strike advertisement was illustrated by Hayden Hayden. (wash.edu)

In May 1936 the Advertising Federation of America (AFA) celebrated the 25th anniversary of its “truth in advertising” movement, highlighting the work of vigilance committees that encouraged advertisers to avoid government intervention through self-regulation. As one can imagine, such voluntary efforts were largely ignored.

July 11, 1936 cover by **William Steig.**

The celebration was short-lived, for later that year the Food and Drug Administration’s Ruth Lamb, published American Chamber of Horrors: The Truth About Food and Drugs. Lamb, who was head of public relations for the FDA, based her publication on a FDA traveling exhibit that exposed dangerous, poisonous, and deceptively marketed cosmetics, foods, medicine, and medical treatments. Lamb played an important role in advising Congress on new regulations that culminated in the Wheeler-Lea Act of 1938, which expanded the Federal Trade Commission’s unfair competition mandate to include consumer protections from “unfair or deceptive acts or practice.” That same year, Congress also passed the Federal Food, Drug, and Cosmetic Act, requiring pre-market safety testing and prohibiting false therapeutic claims.

BLISTERS INSTEAD OF BEAUTY…In 1933 the makers of Lash Lure mascara promised women a permanently made-up look using aniline dye on eyelashes. Tragically, Lash Lure contained p-phenylenediamine, which caused horrific blisters, abscesses and ulcers on the face, eyelids and eyes of Lash Lure users. It even led to blindness in some women. *(livingnewdeal.org)*

Apparently Lamb hadn’t yet published her American Chamber of Horrors when E.B. White filed his July 11 “Notes and Comment.” He did, however, pen this satirical take on the AFA’s sanctimonious commitment to the “truth.”

…Otto Soglow provided this apt illustration along the bottom of White’s “Notes” column…

HORROR SHOW…The FDA’s Ruth Lamb displays some of the worthless and harmful products in her “Chamber of Horrors.” Lamb was instrumental in advising Congress on new drug and food legislation. *(Wikipedia)*

BUYER BEWARE…Clockwise, from top left: In the 1930s Othine promised to remove brown spots and lighten skin; the active ingredient was mercury; Bred-Spred was a line of beautifully colored “jellies” that did not contain the industry standard of 50 percent fruit/juice to qualify as jelly. Indeed, they had no fruit or juice at all—just artificial colors and flavors, and in the case of the “strawberry flavor” pictured above, a few hayseeds were added to simulate strawberry seeds; a circa 1930 ad claiming substantial weight loss simply by listening to a record. (fda.gov/brandingstrategyinsider.com)

Quackery was not confined to the smaller companies. Big Tobacco made outlandish claims regarding the health benefits of smoking…

BIG MONEY from tobacco companies financed these splashy ads from the 1930s, including, from left, Lucky Strike’s weight-loss claims; Philip Morris asserted they used a different type of moistening agent that also prevented throat irritation—these ads were aimed at easing smoker anxiety about deep inhaling; R.J. Reynolds claimed their Camels did everything from aiding digestion to easing one’s nerves. Many of the ads featured famous athletes claiming they could smoke all they wanted and still perform at their peak. (Stanford.edu)

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A Quiet Place

E.B. White (in “Notes and Comment”) revealed a hallowed spot in the city where he could gather his thoughts on hot summer mornings…

REFUGE FROM THE HEAT AND DIN…This apartment building’s courtyard at 277 Park Avenue offered E.B. White a place to ponder on a summer day. Built in 1905 and designed by McKim, Mead and White, the apartments were demolished in 1964 and replaced with a glass tower. (mcny.org)

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On Your Mark

“The Talk of the Town” visited the new Randalls Island Stadium (later renamed Downing Stadium). Built with WPA funding, the stadium hosted the Men’s Olympic Track and Field Trials where Jesse Owens qualified for the Berlin Summer Games.

READY TO RUN…Aerial photo of the new Randalls Island Stadium taken on July 10, 1936, the day before the Olympic trials; at right, **Jesse Owens** at the stadium’s Olympic tryouts—Owens dominated the competition by winning the 100-yard dash, the 220-yard run, and the broad jump. He would go on to win four gold medals at the Berlin Games. (Associated Press/randallsisland.org)

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Ach Du Lieber

In his column “Of All Things,” Howard Brubaker offered his thoughts on the state of higher education in Nazi Germany:

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Haggard and Debonair

Margaret Case Harriman profiled talent agent and theatrical producer Leland Hayward (1902–1971), a kid from Nebraska City, Nebraska who would become a renowned playboy (married five times) and agent to scores of Hollywood actors. He would also produce the original Broadway stage productions of South Pacific and The Sound of Music. Excerpts:

ALL SMILES…at left, **Katharine Hepburn** with agent/boyfriend **Leland Hayward** arriving at director **George Cukor’s** home, circa 1936; Hayward with wife number three Margaret Sullivan⁣, circa 1940. *(instagram.com/alchetron)*

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Juvie Justice

For the column⁣ “A Reporter at Large” (titled “Gamins”), Morris Markey looked in on the workings of the Children’s Court on East Twenty-second Street. Beginning with the sixth paragraph is an example of how teen pregnancies were addressed in New York ninety years ago. Excerpts:

Markey examined the possible outcomes of unwed mothers and fathers, and concluded that the Children’s Court was a realistic and kindly way to deal with these issues as well as a range of juvenile offenses. History seems to be on Markey’s side; for its time, the Children’s Court offered a progressive approach that kept minors from the horrors of the prison system.

STILL STANDING…The Children’s Court building on East Twenty-second Street was visited by **Morris Markey** for his column. Today it serves as Newman Hall for CUNY’s Baruch College. *(J.C. Rice via nypost.com)*

JUST SOME KIDS HANGING OUT…**Arnold Eagle’s** Federal Art Project photo, “Boys Climbing the Fire Escape of a Deserted Building,” 1935. *(mcny.org)*

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Some Lawn Tennis

American journalist and sports radio personality Cedric E. Adams (known as “Ced,” hence the initials below) occasionally provided tennis commentary for The New Yorker. Here he takes in Wimbledon, where he found the men’s matches dull and the women’s memorable.

THREE’S A CHARM…In 1936 Fred Perry won the men’s singles title at Wimbledon for the third year in a row, while Helen Jacobs’ “cool tactics” helped her capture the women’s title. (facebook.com/findagrave.com)

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At the Movies

Laurence Olivier (1907–1989) was a rising star of the London stage when he moved to Hollywood in the early 1930s. Not making the breakthrough he had hoped for, he returned to London for stage and film work, including the 1935 film Moscow Nights, which was released in the U.S. in 1936 as I Stand Condemned. Critic John Mosher still wasn’t wowed by Olivier, but found the film better than average.

SPIES LIKE US…**Laurence Olivier** and **Penelope Dudley-Ward** in I Stand Condemned. Directed by Anthony Asquith, the film concerned a wounded officer who falls in love with his nurse. *(rotten tomatoes.com)*

Mosher also reviewed a “minor melodrama,” Forgotten Faces.

A GAMBLER AND A STRIPPER were portrayed by **Herbert Marshall** and **Gertrude Michael** in *Forgotten Faces*. (*mubi.com*)

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From Our Advertisers

Illustrator Jon Whitcomb sketched up this happy scene to promote this “Smart French Drink”…

…as noted in our lead story, cigarette manufacturers made all sorts of health claims connected to heavy smoking…

…now this was the way to travel…sadly the U.S. has largely abandoned reliable rail service…

…from the back of the book, enticements to escape the city into the countryside…

…another Dr. Seuss Flit ad, anticipating his 1954 bestseller Horton Hears a Who…

…on to our spots, we start with a summer stock-themed woodcut by Susan Willard Flint…

…escaping the heat with Christina Malman…

…on to our cartoonists, we begin with caption-less entries by Constantin Alajalov…

…Daniel ‘Alain’ Brustlein…

…George Price…

…and Otto Soglow…

…Alan Dunn gave us a man seeking order in chaos…

…and Helen Hokinson gave us a woman turning chaos into order…

…another from Hokinson, anticipating a scene from The Music Man…

…and we close with Peter Arno, and a surprise announcement…

Next Time: Platoon Platitudes…

Highfalutin Absurdities

Above: Margaret Mitchell poses with her award-winning novel, c. 1938. Mitchell won the National Book Award for Fiction for Most Distinguished Novel of 1936 and the Pulitzer Prize for Fiction in 1937. Gone With the Wind was the only novel she published in her lifetime. (britannica.com)

Margaret Mitchell’s 1936 novel Gone With the Wind and the 1939 film it inspired have both served as controversial reference points for cultural critics and scholars, particularly for the stereotypical and derogatory portrayals of African Americans in the 19th century South.

Ninety years later the novel still proves divisive; it also remains one of America’s most-loved books. Worldwide, more than 30 million copies have been printed in the U.S. and abroad.

In 1936 the novel quickly rose to the top of fiction bestseller lists, and was generally well received by critics. Novelist and literary critic Louis Kronenberger (1904–1980), who sat in for Clifton Fadiman in The New Yorker’s book section, praised the novel for its “highfalutin absurdities,” calling it a “masterpiece of pure escapism.” Kronenberger wrote that Gone with the Wind provided “a kind of catharsis…of all the false sentiment and heady goo that even the austerest mind somehow accumulates and periodically needs to get rid of.” He correctly predicted that the novel would be “very feverishly discussed” once people found the time to read its thousand-plus pages. Excerpts:

GOO GONE…Clockwise, from top left: Reading *Gone With the Wind* will clear one’s “heady goo,” according to critic Louis Kronenberger; **Margaret Mitchell** (1900–1949) seated before a selection of Gone With the Wind translations; an example of a German version of the novel—*Gone With the Wind* was translated into at least forty different languages with eight hundred unique international printings. *(azquotes.com/Atlanta Journal-Constitution/georgiaencyclopedia.org)*

IT HAS HOW MANY PAGES?!…**Clark Gable,** who portrayed Rhett Butler in the 1939 film adaptation of *Gone with the Wind,* has a look at **Margaret Mitchell’s** doorstop of a book. Mitchell was not involved in the screenplay or film production. *(yahoo.com)*

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Tweet From Tinseltown

Apparently actress Mary Astor was a New Yorker reader, having read an E.B. White “Notes” column that mentioned his stained-glass hummingbird feeders.

FOR THE BIRDS…A *New Yorker* column by E.B. White inspired actress **Mary Astor** to feed Hollywood’s hummingbirds. (Wikipedia)

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Going, Going, Gone

A “Talk of the Town” piece co-written by A. J. Liebling and Russell Maloney tracked down what remained of the Central Park Casino, which had been demolished under the orders of Parks Commissioner Robert Moses.

Moses hated former Mayor Jimmy Walker, and by association he hated Walker’s favorite haunt, the Central Park Casino. Despite pleas from preservationists to save the famous Art Deco supper club, which had been beautifully rebuilt by the late designer Joseph Urban, Moses moved as quickly as possible to demolish the building. Following a public auction, the iconic horseshoe-shaped bar and some interior fixtures were acquired by the Palisades Amusement Park in New Jersey and subsequently installed beside the park’s wave pool.

FROM GLITTER TO RUIN…Clockwise, from top left, the Central Park Casino on the evening of Sept.10, 1935; interior images of **Joseph Urban’s** elegant Art Deco designs; workers remove windows and interior fixtures as demolition commences in May 1936. *(nycgovparks.com/centralpark.org/mcny.org)*

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Maddy Returns

It’s a shame that writer Maddy Vegtel is largely forgotten today. She wrote with great wit and verve, and was well known in the 1920s and 30s for her Vanity Fair profiles and for her articles about Holland, her native land. A contributor to The New Yorker from 1926 to 1956, she published this casual in July 4 issue.

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Bad Men and Mad Men

The poet Ogden Nash shared his thoughts on the summer political convention season:

THE LORD’S ANOINTED…**Ogden Nash** (center) observed this belief in the political animal; at left and right, the Democratic and Republican nominees for president in 1936, **Franklin D. Roosevelt** and **Alf Landon**. (Wikimedia/poetryverse.com/Wikipedia)

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At the Movies

Critic John Mosher was on board for MGM’s musical-drama disaster film San Francisco, which told the story of a saloon keeper, a singer, and a priest caught up in 1906 San Francisco earthquake.

SHAKING IN THEIR BOOTS…Clockwise, from top left: MGM poster for San Francisco touts the first-time pairing of **Clark Gable** and Jeanette MacDonald in a film; scene from the film featuring, from left, **Gable, Jack Holt, Spencer Tracy** and **MacDonald**; the film included stunning effects, including an earthquake montage sequence that interspersed scenes of wreckage with the faces of terrified victims; Gable assesses the carnage in a scene from the film. *(imdb.com/kittypackard.wordpress.com)*

Mosher offered a tongue-cheek assessment of Shirley Temple’s appearance in her latest film, The Poor Little Rich Girl, noting that “There’s not the slightest indication of aging in Miss Temple.” The child star was just shy of eight years old when she filmed the picture. As for the The White Angel, Mosher found the Florence Nightingale biopic—with Kay Francis in the title role—”a little schoolbookish [and] quite on the dull side.”

THAT YOUTHFUL GLOW…Top photo: Critic **John Mosher** found **Shirley Temple** still able to “delight her tremendous public” in *The Poor Little Rich Girl*—she is seen here with co-stars **Jack Haley** and **Alice Faye**; Below: **Kay Francis** and **Ian Hunter** in *The White Angel*, a film about Florence Nightingale’s pioneering work as a nurse during the Crimean War. *(tcm.com)*

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From Our Advertisers

Sunscreen as we understand it today wasn’t available to New Yorkers in 1936, so they relied on zinc oxide and other mineral applications to avoid sunburns…however, Eugene Schueler, founder of L’Oréal, developed the first tanning oil with UV radiation-filtering properties in Europe in 1935 (active ingredient was benzyl salicylate), and later marketed it to the U.S. as Ambre Solaire…the brand is still sold today…

…Stage magazine continued to promote their 1911 throwback issue…

…the back cover belonged to Liggett & Myers, offering another romantic couple enjoying their Chesterfields…

…we open the cartoons with Richard Taylor, who felt the heat as summer took hold in the city…on July 4, 1936, the official high temperature in Central Park reached an unseasonably warm 93 degrees F (34 c), hitting 106 F (41C) five days later on July 9…that mark remains the city’s all-time absolute highest temperature…

…Otto Soglow’s spot art showed us how one well-heeled family escaped the hot city…

…while Susan Willard Flint offered a woodcut if a quiet cobbled street…

…Tom Holloway showed us how one posh kid delivered the Saturday Evening Post (Holloway was a cartoonist for the Post, contributing just two drawings to The New Yorker, both in 1936)…

…the woman’s expression says it all in this Helen Hokinson cartoon…

…George Price gave us a saleswoman who saw one two many pool floats…

…Gardner Rea drew up a vast estate for a man who (almost) had it all…

…Fritz Wilkinson did some deep sea swan diving…

…Gilbert Bundy found a clue at the gentleman’s club…

…Mary Petty went all out for the Fourth of July…

…and we close with Peter Arno, and the miracle of birth…

Next Time: Better Living Through Fiction…

Poppy Returns

Above: Rochelle Hudson and W.C. Fields in scene from Poppy. Fields reprised his vaudeville character Professor McGargle (from the hit 1923 stage revue of the same name), who learns about a million-dollar inheritance meant for a long-lost local heiress and concocts a plan to pass off his daughter, Poppy, as the true heiress. (Facebook.com)

Eighty years after his death W.C. Fields is still recognized as one of the America’s great comic geniuses. When he made a sound film version of his hit Broadway play, Poppy, in 1936, many thought it would be his last, since he suffered from a variety of ailments including a bad back and chronic lung congestion. Doubtless two quarts of liquor a day also had a few people wondering.

It would have been an appropriate, if premature ending to Field’s career, since it was the Poppy stage play that launched him into national stardom (along with the play’s first adaptation into film, the 1925 silent Sally of the Sawdust). The play and the silent film introduced audiences to the lovable snake oil salesman “Professor” Eustace McGargle, who returned in the 1936 film, “a slightly blurred affair” according to critic John Mosher.

THE PROFESSOR RETURNS…Clockwise, from top left: **W.C. Fields** and **Carole Dempster** in 1925’s *Sally of the Sawdust*, which was based on the stage play *Poppy* and was directed by **D.W. Griffith**; Fields as Professor Eustace McGargle and **Rochelle Hudson** as Poppy in 1936’s *Poppy*; Fields and **Catherine Doucet,** who portrayed Countess Maggi Tubbs DePuizzi. *(filmforum.org/doctormacro.com/facebook.com)*

The “blurred” performance by Fields (1880–1946), the result of his various ills, didn’t seem to affect most critics—the New York Times, for example, called the film “a glorious victory.” Remarkably, Fields would live another ten years and go on to star in such classics as 1940’s My Little Chickadee, (with Mae West), 1940’s The Bank Dick, and 1941’s Never Give a Sucker an Even Break.

HELLO FRIENDS…**W.C. Fields** chats with his close friend and Poppy director **Eddie Sutherland**, who was accompanied by writer Dorothy Parker during a visit to the set of *Poppy*. *(Facebook.com)*

Mosher also reviewed a “sad” picture about the tragic life of a Tyrolean sexton, Sins of Man, and the musical comedy Dancing Pirate, which he deemed even sadder because it was so terrible (Mosher walked out during the middle of the picture).

FROM BELLS TO THE BOWERY…**Jean Hersholt** played a Tyrolian sexton with an American dream that goes awry in *Sins of Man*. (eBay.com)

SEEING RED…Not even Technicolor could spare *Dancing Pirate* from John Mosher’s wrath. At left, **Steffi Duna** and **Charles Collins** in a dance scene; eighteen-year-old Rita Hayworth (right) appeared as an uncredited dancer in the film—here she poses in a publicity photo for 1936’s *Human Cargos.* *(mediaplaynews.com/facebook.com)*

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All Aboard

In his “Notes and Comment,” E.B. White described a trip on a Boston & Main streamliner that traveled along a branch line. Lacking a turning loop, the train had to run in reverse for half of the round trip.

TWO-WAY TICKET…The Boston & Main streamlined Flying Yankee (seen here in 1938) would run both forward and backward when traveling along a branch line that lacked a turning loop. (Wikipedia)

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Furies Al Fresco

On June 17, 1936 Rockefeller Center opened the Promenade Café in the plaza surrounding the Prometheus Fountain (later that year a temporary ice skating rink took the spot, now a permanent, iconic feature of the plaza). Writing for “The Talk of the Town,” E.B. White commented on the breezy dining experience he shared with wife, Katharine Sergeant White. Excerpt:

FIRE AND ICE…Patrons enjoy dining with the god of fire in the plaza beneath 30 Rock, circa 1970. The plaza is converted to an ice skating rink in the winter. (eBay.com)

The magazine’s next issue (July 4) advertised dinner, dancing and thirty-five cent cocktails at the Promenade Café…

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From Our Advertisers

We open with a June Bride and hubby tanking up on some leaded gas before heading to Niagara Falls…

…opposite the Ethyl ad was this Simeon Braguin-illustrated spot for Bergdorf…

…the pacifists behind the World Peaceways ads pulled no punches when delivering their anti-war message…

…Budweiser continued its laborious series of ads that employed analogies and metaphors to promote its best-selling suds…

…recall the ad from the April 18 issue of The New Yorker, when the brewer used this disagreeable analogy to tout its “vacuum-cleansing” process…

…the Revere Copper and Brass company responded to the recent invention of canned beer with an invention of its own…the Tapster, an elegant nickel and brass pitcher with a built-in punch on the underside of the lid…just insert a can, push down on the lid, and pour…great for the yacht, or as a gift to some newlyweds…

The nickel-silver and brass “Tapster” is highly sought by collectors today. (americanhistory.si.edu)

…in contrast to Budweiser’s wordy ads (or to White Rock’s colorful ones), the folks at Hoffman advertised their products with just a few lines of black ink…

…Don Dickerman continued to promote his latest “Pirates Den” near Port Chester…note that among many other talents, Dickerman was also an artist…he illustrated the ads for all of his enterprises, including this one…

…John Hanrahan, publisher and editor of Stage theater magazine (and who also helped put The New Yorker on solid financial footing), set aside the August 1936 issue as a special edition, the “1911 Number,” a nostalgic, tongue-in-cheek look back to the founding of Stage’s predecessor, The Theatre Guild Magazine. The magazine marked its 25th anniversary by examining the striking differences between 1911 and 1936 in the world of theater as well as in fashion and cultural mores.

…here is the cover of that issue, featuring Billie Burke, a leading Broadway actress who would marry producer and impresario Florenz Ziegfeld Jr in 1914…she is still known today for her portrayal of Glinda the Good Witch of the North in 1939’s The Wizard of Oz…

…and Dr. Seuss was still at it, finding new and clever ways to deploy the insecticide Flit…

…the New York radio station WOR employed Otto Soglow to drum up some business for their ad department…WOR began broadcasting in early 1922, and is one of the oldest continuously operating radio stations in the U.S. (the three–letter call sign is characteristic of stations dating from the 1920s)…

…Soglow gives us a nice segue to our cartoonists and illustrators, beginning with a Susan Willard Flint woodcut…

…Alan Dunn contributed this spot drawing…

…as did Richard Taylor…

…Perry Barlow offered some sketches from the summer convention scene…

…Helen Hokinson considered the value of fortune-teller…

…Alain illustrated what dreams are made of, at least for one man…

…and what are friends for? Gardner Rea had an idea…

…Barbara Shermund offered a challenge at a dress shop…

…and Shermund again, with an enterprising commuter…

…just the facts ma’am, with Peter Arno in the court of law…

…Robert Day presented a construction conundrum…

…Rea Irvin took a child’s perspective of the wild world…

…and we close with this gem from James Thurber…

Next Time: Highfalutin Absurdities…

Queen of the Seas

Above: The RMS Queen Mary arriving at New York harbor accompanied by a flotilla of escorts on June 1, 1936. (liverpool.ac.uk)

The RMS Queen Mary was launched in the age of superliners that included the SS Bremen, the SS Île de France and the SS Normandie. These and other liners competed for the Blue Riband, an unofficial honor bestowed on Atlantic Ocean liners achieving the highest average speed. These ships also vied for the distinction of being the most luxurious.

May 30, 1936 cover by **Rea Irvin,** celebrating the arrival of the June bride.

The Queen Mary was a top contender for both honors when she departed on her maiden voyage from Southampton on May 27, 1936. London correspondent Samuel Jeake, Jr (aka American poet and novelist Conrad Aiken) paid a visit to the liner just days before her first Atlantic crossing. Excerpts:

BOAT AFLOAT…Clockwise, from top left, a Bentley automobile is brought aboard the *Queen Mary* before her maiden voyage; the liner departs from Southampton, May 27, 1936; first-class passengers dining during that first crossing; the *Queen Mary* arriving at the newly built Pier 90 in New York Harbor, June 1, 1936. The *Queen Mary* and the SS *Normandie* were speedy competitors for the Blue Riband in the 1930s. *(RMS Queen Mary via Facebook/NYC Municipal Archives)*

SEEING STARS…Celebrities on the maiden voyage included **John F. Kennedy** and his father, **Joseph P. Kennedy** (top left), as well as actress **Joan Crawford** (right). **Bob Hope, Mae West,** and **Noël Coward** were also spotted aboard the maiden voyage. **Douglas Fairbanks Jr.** and **Dolores Del Rio** (bottom left) were photographed on the liner’s second departure from Southhampton. (cruiselinehistory.com/RMS Queen Mary via Facebook)

HOME AWAY FROM HOME…First-class accommodations on the *Queen Mary* included, clockwise from top left, the Main Lounge; the Queen Mary Suite; swimming pool; and Observation Bar. (*RMS Queen Mary via Facebook)*

NOT BAD…**Conrad Aiken** called the liner’s second-class (Tourist class) sections “one of the best travel bargains in the world.” Photos at left show lounge areas, while at right is the ship’s Shopping Centre, open to all passengers. (*RMS Queen Mary via Facebook)*

OUT TO PASTURE…The majority of the great superliners were either destroyed during World War II or scrapped after their service. However the RMS Queen Mary, after her retirement in 1967, was permanently moored at Long Beach, California as a hotel, museum, and convention space. During her years of service she crossed the Atlantic 1,001 times, carrying more than two million passengers. From 1939 to 1946 the liner also served the war effort, transporting more than 800,000 troops. (visitlongbeach.com)

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Green Acres

It’s hard to believe that at one time Greenwich Village was home to trash-filled back yards and deteriorating tenements. Beginning in the 1920s, residents transformed these back yards into communal green oases. “The Talk of the Town” visited three that had “more or less grown together.” Spot art by Christina Malman. Excerpts:

URBAN OASIS…Undated photo shows the interior courtyard garden shared by twenty-one row houses of the Macdougal-Sullivan Gardens Historic District in Greenwich Village. *(nytimes.com)*

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Art for the People

Geoffrey Hellman penned a profile of social realist artist George Biddle (1885– 1973), who played a major role in establishing the WPA’s Federal Art Project and who created murals for government buildings in the U.S., Brazil, and Mexico. Excerpt:

SERVING THE PUBLIC GOOD…**George Biddle** at work on a fresco titled *Society Freed through Justice,* located in the fifth floor lobby of the Attorney General’s office in the Department of Justice Building, Washington, D.C. *(Wikipedia)*

AMERICAN IDEAL…Detail from Biddle’s fresco painting *Society Freed Through Justice*. (Library of Congress)

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The Shoe Fits

Architecture critic Lewis Mumford was unimpressed with latest designs in commercial shops, however for “some mysterious reason” he was quite taken with various shoe stores in Midtown. Excerpts:

BRIGHT SPOTS…**Lewis Mumford** lauded the shoe company Thom McAn (top left) for its pioneering designs. Other notables included I. Miller & Sons (top right) on Fifth Avenue, and below, Florsheim Shoe on West 37th. *(clickamericana.com)*

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A Pirate Sets Sail

In her “Tables for Two” column, Lois Long noted a few of the summertime getaways near the city including the Westchester Embassy Club. She also mentioned the re-emergence of Don Dickerman, famed for his series of gaudy themed restaurants in the West Village from the late 1910s to 1930. Among those was his famed Pirate’s Den, which was destroyed in a 1929 fire. With the stock market crash Dickerman (1893-1981) was forced to sell the location, and he declared bankruptcy in 1932. However by 1936 he was on his way back, opening a pirate-themed enterprise near Port Chester:

SUMMER DIVERSIONS…At top is a postcard image of the Westchester Embassy Club; below, **Don Dickerman** at his Los Angeles Pirates’ Den with his fifth wife, **Thelma Mills Wunder** (he had at least seven known wives). Originally a fixture of Greenwich Village, Dickerman emerged from his 1932 bankruptcy to open themed restaurants in Miami, Miami Beach, Port Chester, NY , Washington DC, and Hollywood. Bottom right, a matchbook cover from Dickerman’s revived Pirate’s Den at Port Chester, which was mentioned by **Lois Long**. *(facebook.com/restaurant-ingthroughhistory.com/ebay.com)*

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At the Movies

Under the strict moral guidelines of the Hays Code, gangster films of the Pre-Code era gave way to milder fare, much to the chagrin of film critic John Mosher.

KINDER, GENTLER GANGSTERS…Clockwise from top left, poster for *Bullets or Ballots* gave **Edward G. Robinson** top billing with Joan Blondell also prominently featured—**Humphrey Bogart** was a relative newcomer in the movies, seen here in a scene with Robinson in *Bullets or Ballots*; **Robert Young** and Betty Furness in *The 3 Wise Guys;* **James Cagney** and **Loretta Young** in the pre-Code film *Taxi,* which was released in 1932 but reissued in 1936 **(SEE BELOW)** to capitalize on Cagney’s new superstar status. The film also featured the famously misquoted line: “Come out and take it, you dirty yellow-bellied rat.” *(imdb.com/tcm.com)*

In the following week’s issue (June 6), Mosher noted that he’d forgotten about his previous review of the Cagney film Taxi in 1932:

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From Our Advertisers

Appropriately buried in the back pages of The New Yorker was this tiny ad promoting Don Dickerman’s new Pirates’ Den at Port Chester, referenced above in Lois Long’s “Tables for Two” column…

…the Cunard White Star Line took out this two-page spread to announce the launch of the Queen Mary…

…illustrators with European roots brought modern touches to fashion advertisements…the Ukrainian-born Simeon Braguin (1907–1997), who created the ad below for Bergdorf Goodman, emerged in the 1930s as a prominent fashion illustrator, ultimately becoming the Creative Director for Vogue…during that time (1940s) he supported the work of an unknown artist, Andy Warhol…

…the artist behind this next fashion illustration was the prominent French-Hungarian costume designer and illustrator Marcel Vertès (1895–1961)…

…the prolific illustrator R. John Holmgren (1897- 1963) worked for dozens of publications, and was well known for his White Rock ads in the 1930s and 40s…

…the folks at R.J. Reynolds were still pushing their digestion claims along with their cigarettes…here they demonstrated the appeal of Camels to both the working class and the classy…

…Brown & Williamson introduced a new cigarette to the market…Viceroy was the first brand to feature a cork-tipped filter…

…Liggett & Myers continued to run their somewhat old-fashioned ads with softly lit, romantic settings…illustrator McClelland Barclay (1891–1943) created this look to promote the company’s Chesterfield brand…

…Barclay’s work recalled similar imagery used in a controversial 1926 ad for Chesterfield that sought to break the taboo placed on women smokers…

…not so controversial was Susan Willard Flint, who opened the magazine along with…

…Otto Soglow…

…and Richard Taylor…

…we turn to the cartoons starting with Whitney Darrow Jr and a canoodling couple…

…Charles Addams found some formidable bowling opponents…

…and Addams again at the races…

…Alain showed us the harder edges of marital bliss…

…while William Steig was all sweetness and light…

…Peter Arno showed us some political intrigue…

…Alan Dunn offered a new twist in hat fashions…

…and we close with Denys Wortman, and a very posh lion…

Next Time: Meet Izzy & Moe…

Vast Horizons

Above: Pierre Lelong painting (circa 1950s) of the outdoor café at New York's Hotel St. Moritz (left); view of the St. Moritz and Café de la Paix, 1944.

After the repeal of Prohibition in 1933, nightlife in Manhattan slowly picked up steam. By 1936 things were swinging, and although the club scene wasn’t as heady as the Roaring Twenties, there was still plenty to entice New Yorkers into the night air.

May 23, 1936 cover by **Perry Barlow.** The Texas-born Barlow (1892–1977) published 135 covers and 1,574 drawings in *The New Yorker* from 1926 to 1974. According to the late Lee Lorenz, Barlow’s drawings were elegant and deceptively casual, “delineating the absurdities and frustrations of the suburban middle class.” Barlow’s wife, **Dorothy Hope Smith** (also a successful artist) collaborated with her husband on many of his covers. Lorenz noted that “being partly color-blind, [Barlow] depended on his wife to provide the color for his drawings.”

Before we get to our top story, here is a self portrait of Barlow featured in the April 26, 1941 issue of Colliers (via Mike Lynch Cartoons):

**Lee Lorenz** described **Perry Barlow** as a modest man: “Tall, lean, and soft-spoken, he seemed to many of his friends the image of the laconic Texan…(his) drawings remain fresh, and the generous and civilized sensibility behind them is a reminder of a quieter, kinder world.”

Now let’s enjoy a relaxing evening with the world’s greatest nightlife correspondent, Lois Long, who checked out the latest outdoor drinking and dining options in Manhattan. Excerpts:

AL FRESCO…Clockwise from top left: Whimsical illustration of the outdoor cafe at the Hotel St. Moritz by French Post-Impressionist painter **Pierre Lelong,** circa 1950s; view of St. Moritz Hotel and Cafe’ de la Paix, 1944 (in 1997 Donald Trump planned to gut the St. Moritz and cover it in glass; fortunately it was sold before that could happen); circa 1940s postcard depicting outdoor dining/dancing area at Tavern on the Green; dancing and drinks at Tavern on the Green, 1963. *(scan by author/mcny.org/ephemeralnewyork.com/nytimes.com)*

DANCING WITH THE STARS…Clockwise, from top left: The Waldorf’s Starlight Rooftop in the 1930s; **Lois Long** referred to the Waldorf’s multi-talented bandleader **Orville Knapp** as a “handsome dog”; actress **Mary Taylor** makes an entrance at the El Morocco in the 1930s; color image of the El Morocco’s Champagne Room, 1960. *(notjustalabel.com/findagrave.com/facebook.com/life.com)*

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Keeping the Flame

E.B. White began his column with a hopeful message regarding the power of truth in the face of Nazism:

OH SHUT UP…Reich Minister of Propaganda **Joseph Goebbels** giving a speech in Lustgarten, Berlin, August 1934. (Wikipedia)

…White also commented on some “unnerving” moments while encountering quadruplets and a Nazi dirigible…

SISTER ACT…At left, the Keys Sisters circa 1936—**Leota, Mary, Mona,** and Roberta—were a national sensation and America’s most famous set of quadruplets. They were the first quadruplets in history to graduate from college (Baylor 1937), and they traveled thousands of miles on “goodwill tours” to promote Baylor University and the Texas Centennial Exposition of 1936; at right, the Hindenburg looms in the night sky just minutes before it was destroyed while attempting to dock in Lakehurst, N.J.
*(baylor.edu/British Pathé)*

…and one more from White, here musing about Lucky Luciano’s residence at the Waldorf (Penthouse 39C, where Luciano was registered as “Charles Ross”)…

WALDORF ROUND TABLE…**Lucky Luciano** (back, center) with associates at the Waldorf-Astoria, circa 1936. Luciano regularly entertained prominent mobsters like **Meyer Lansky** and **Frank Costello** at the hotel. (dc.lib.jjay.cuny.edu)

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Headline Acts

From 1935 to 1939, the WPA’s Federal Theatre Project gave work to more than 12,000 unemployed actors, directors, writers, designers, stagehands, and seamstresses while staging more than 1,200 productions across twenty-nine states. Although Wolcott Gibbs wasn’t too impressed with the project’s “Living Newspaper” performance, he deemed it worth seeing as the best thing on stage in the waning days of the theater season.

TOO SUCCESSFUL…As the director of the WPA’s Federal Theatre Project from 1935 to 1939, **Hallie Flanagan** (left) oversaw the hiring of thousands of unemployed theater workers and the production of nearly 64,000 theatrical performances. At right, a scene from a “Living Newspaper” performance in the 1930s. Despite its enormous success, the project was abruptly shut down by Congress on June 30, 1939, due to its progressive social commentary. (nara.gov/loc.gov)

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At the Movies

The romantic musical Showboat was a big hit with Broadway audiences after it premiered in 1927, but the play’s first film adaptation in 1929 fell flat; it was shot as a silent and then partially re-shot to incorporate sound dialogue and singing. Film critic John Mosher referred to that version as something “made awful on the screen,” and wanted his readers to know that the new 1936 adaptation had been “magnificently handled” by director James Whale (perhaps best remembered for 1931’s Frankenstein).

THE OLD MAN…Clockwise, from top left: the show boat *Cotton Palace* sets out on the Mississippi River to much fanfare in 1936’s *Show Boat*; **Jeanette Dickson** and **Jimmy Jackson** kick up their heels before the boat departs; **Irene Dunne** (right) and **Helen Morgan** in a dramatic scene; **Paul Robeson** performing his iconic rendition of “Ol’ Man River.” (collider.com/criterion.com/nystagereview.com)

Mosher also reviewed the musical It’s Love Again, finding the comedy “cumbersome,” filled with “very British stuff of the kind we don’t understand over here at all.” He also had little to say about And So They Were Married, expressing sympathy to actress Mary Astor as “the conspicuous victim of effort…”

NOT PLAYING DOCTOR…Folks of certain age will recognize Robert Young from the 1970s TV series *Marcus Welby, M.D.* Prior to that he appeared in more than one hundred films. Top photo, **Athene Seyler, Robert Young,** and **Jessie Matthews** in *It’s Love Again;* Below, **Mary Astor** and Melvyn Douglas with child actors **Edith Fellows** and **Jackie Moran** in *And So They Were Married*. (imdb.com)

And then there was Speed, Jimmy Stewart’s first leading role. Mosher couldn’t make sense of it, but the film did launch Stewart into bigger roles.

OUT OF GAS…**Jimmy Stewart** as race car driver Terry Martin in *Speed.* **Wendy Barrie** played the love interest Jane Mitchell, who was secretly the heiress Jane Emery. The film received tepid reviews, but it helped launch Stewart to stardom. (collider.com)

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From Our Advertisers

The folks at Hormel were back on the inside front cover with another tale from the annals of onion soup…

…and summer fashions once again dominated the opening pages of the magazine…

…Packard answered Cadillac’s pastoral ads with one of its own…

…while the distillers at Seagram’s wanted to reassure thirsty Americans that there was plenty of the hard stuff to go around…

…anticipating the season of the June bride, this ad helpfully suggested the Toastmaster toaster (and accessories) as the ideal gift for the newlywed…

…this ad for Stage magazine featured actress Lynn Fontanne as the mysterious countess Iréne in Idiot’s Delight…

…Fontanne’s play, along with several other stage and screen diversions, were advertised in the back of the book…

…pin-up artist George Petty drew up another odd couple for Old Gold cigarettes…

…While the makers of Lucky Strike cigarettes gave their smokes a homey appeal…

…on to our illustrators and cartoonists, we have spot art from Susan Willard Flint…

…and Christina Malman…

…and Daniel ‘Alain’ Brustlein (for the “Theatre” section)…

…this next bit of spot art has me confused…the signature appears to belong to Arthur Getz, yet the image suggests an early drawing by Ludwig Bemelmans…Getz and Bemelmans were contemporaries at the New Yorker, and both were prolific spot art contributors…