Out With the Old

Perhaps no decade was more transformative to New York City than the 1920s. From the loosening of social mores to countless technological advances, the city was a very different place as it entered the last year of the Roaring Twenties.

Jan. 5, 1929 cover by Sue Williams. Opening image depicts the original Waldorf Hotel’s Octagon Room in 1893.

Vestiges of the 19th century were quickly erased during the decade as old neighborhoods and stately mansions gave way to massive apartment blocks and towering skyscrapers. Such was the fate of the original Waldorf-Astoria Hotel, its Victorian lavishness out of style in a streamlined age. Writing under the pen name T-Square, New Yorker architecture critic George S. Chappell commented on the planned demolition of the old* Waldorf-Astoria Hotel:

*Although outdated in appearance, the hotel was little more than 30 years old in 1929.

TALE OF TWO HOTELS…The Waldorf-Astoria was actually two hotels joined together. The Waldorf, at left, was built in 1893. The much larger Astoria (right) was constructed in 1897. Note the arrow indicating the original Waldorf in relation to the Astoria. (Wikipedia/Detroit Photopraphy Archive)
PLACES TO SEE AND BE SEEN…At left, the “Gentleman’s Cafe” in the Waldorf Hotel. At right, lobby entrance to the marble-lined “Peacock Alley” that connected the two hotels. (Wikipedia/justcocktails.com)
DINE IN STYLE…The Palm Room in the Astoria section of the original Waldorf-Astoria Hotel. (New York Public Library)

Chappell wrote that the prime building site was slated to be occupied by a 50-story office building…

…but as it turned out, Floyd Brown was unable to make the final payments on the property, so he sold his claim to the bank. John J. Raskob, a wealthy finance executive and chair of the National Democratic Committee, joined with entrepreneur Pierre du Pont and former New York Governor Al Smith (who lost his bid for the U.S. Presidency in 1928) to buy the property. They had much bigger plans than Floyd Brown: In August 1929 they announced their plan to build the tallest building in the world — what would become the Empire State Building.

TRY, TRY AGAIN…The architecture firm Shreve & Lamb developed this concept (left) for Floyd Brown’s proposed 50-story office building on the site of the old Waldorf-Astoria. At right, what occupies the site today: the Empire State Building, also designed by Shreve & Lamb. (Pinterest/oldstructures.com)

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Car Culture

The Jan. 5 issue featured a lengthy review of the 29th Annual National Automobile Show at Grand Central Palace, as well as numerous advertisements by auto manufacturers hoping to entice New Yorker readers with their latest models.

Promoters of the event touted the addition of a grand staircase to Grand Central’s mezzanine level that would ease access to both levels of the show:

AIN’T IT GRAND?…Design drawing created for the 1929 National Automobile Show at Grand Central Palace touting the addition of an equally grand new staircase. (Free Library of Philadelphia)
How the new staircase actually appeared at the 1929 show. Note the background where the movement of workmen on ladders lends a ghostly appearance. (Free Library of Philadelphia)
A view of the 1929 National Automobile Show from the mezzanine of the Grand Central Palace.

As I mentioned, the Jan. 5 issue was filled with car ads, mostly from long-gone automobile manufacturers. A constant in all of these ads is their appeal to New  York’s chic, smart set. Here’s a sampling of a few of them: (click ads to enlarge):

Hupmobile was a successful car company that began its decline in the late 1920s  precisely because it turned its back on buyers of medium-priced cars and went after what it perceived to be the more lucrative luxury buyer (see ad above). Hupmobile went out of business in 1939 (after briefly joining forces with Graham-Paige, which also went under that year).

Cartoonist Leonard Dove found humor derived from these very class distinctions when he visited the auto show:

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The Game, Served Up Cold

In other diversions from the Jan. 5 issue, Niven Busch Jr. attended the hockey game between the New York Rangers and the New York Americans at Madison Square Garden, noting famous faces in the crowd including Finnish track star Paavo Nurmi and American track star Joie Ray. Also noted were Tex Rickard, builder of Madison Square and founder of the Rangers, ex-football star and businessman Col. Harry Hammond, and film star Alice Brady.

AT THE GARDEN…Not even the exciting hockey play of Billy Boyd (left) and his fellow New York Americans could keep actress Alice Brady warm. (Pinterest/Alchetron)

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From our non-automobile advertisers, another installment of a Theodore Geisel (Dr. Seuss) ad for Flit insecticide (this is the first instance — at least in the Flit ads— in which Geisel signs his art as “Dr. S” instead of “Seuss”).

And another cartoon from the Jan. 5 issue, courtesy Gardner Rea:

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Arno Addendum

In the rush of the recent holidays I missed an item from the Dec. 22, 1928 issue — namely, art critic Murdock Pemberton’s tongue cheek review (in “The Art Galleries” column) of cartoonist Peter Arno’s December 1928 exhibition of drawings at the Valentine Gallery:

Here are two Arno drawings that were featured in the Valentine exhibition (click to enlarge):

INTERNATIONAL APPEAL…less than four years after his Valentine Galleries debut, Peter Arno exhibited his drawings to great acclaim at the Leicester Galleries in London, October 1932. (Encyclopædia Britannica)

Next Time: Midnight Frolic…

Batter Up

The cover of the May 8, 1926 issue featured this Bauhaus-style rendering of a baseball player by Victor Bobritsky in anticipation of the 1926 season:

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After a terrible 1925 season (and Babe Ruth’s infamous stomach ache), in 1926 the New York Yankees would begin to form a batting lineup that would become known as “Murderers’ Row.” They won the AL pennant in 1926 (losing to the St. Louis Cardinals in a seven-game World Series) and in 1927 they would go 110-44 and sweep the Pittsburgh Pirates in the World Series. More on that when we actually get to 1927.

The May 8 issue offered more coverage of Spanish actress-singer Raquel Meller’s first-ever visit to America, which caused quite a sensation:

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Raquel Meller

Meller arrived in New York via the SS Leviathan, on which she apparently attempted to book a deluxe suite for her five Pekingese. After New York she also visited Philadelphia, Chicago, Boston, Baltimore and Los Angeles, where she attracted the attention of Charlie Chaplin. Although Chaplin was unsuccessful in landing Meller as a co-star, he did incorporate the melody of her most famous song, La Violetera, as a major theme in his 1931 film City Lights.

Meller’s visit landed her on the cover of the April 26, 1926 Time magazine. (Wikipedia)

Theodore Shane reviewed the film Brown of Harvard and pondered the accuracy of this portrayal of Harvard student life:

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The issue also featured the latest attempt at mapmaking by John Held Jr:

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And this W.P. Trent cartoon with a common theme of early New Yorker issues: the comic imbalance of rich old men and their young mistresses:

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And finally, this advertisement in the May 8 issue caught my eye. Although cars crowded the streets of New York, they were still a recent enough invention to evoke the days of horse-drawn carriages. Even with all of the advances in automobiles in the late 20s, this landau-style Rolls Royce still exposed the driver to the weather, a design feature that signaled class, not practicality.

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Next Time: Nize & Not So Nize…

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