Something Old, Something New

While the Empire State Building developers were preparing to reduce the old Waldorf-Astoria Hotel to rubble, another venerable relic of the Victorian age, the Murray Hill Hotel, was still clinging to the earth at its prime location next to the Grand Central Depot.

June 15, 1929 cover by Sue Williams.

The hotel’s survival was due in part to its owner, Benjamin L. M. Bates (1864-1935), who seemed as much a part of the hotel as its heavy drapes and overstuffed chairs. Bates, who started out at the hotel as assistant night clerk, was profiled in the June 15, 1929 issue by Joseph Gollomb (with portrait by Reginald Marsh) Some excerpts:

The hotel was just 26 years old when Bates bought it in 1910. But by the Roaring Twenties Murray Hill Hotel seemed as ancient as grandmother’s Hepplewhite…

Clockwise, from top, left, The Murray Hill Hotel in September 1946, just months before it was demolished; the hotel’s ornate spiral fire escape, seen at the right in a 1935 photograph of 22 East 40th Street by Berenice Abbott; the hotel’s office and foyer. The hotel featured 600 rooms and two courtyards. (Museum of the City of New York (1 & 2)/Wikipedia)

…but to the very end it continued to be a popular gathering spot for New York notables, including Christopher Morley’s prestigious literary society, the Baker Street Irregulars…

FAMILIAR HAUNT…Three members of the exclusive literary group, the Baker Street Irregulars — Fletcher Pratt, Christopher Morley and Rex Stout —swap stories at the Murray Hill Hotel in 1944. (Wikipedia)

…with the hotel’s prime location near Grand Central Depot (and its replacement, Grand Central Station), the party couldn’t last forever, and the Murray Hill Hotel yielded to the wrecking ball in 1947…

THEN AND NOW, the Murray Hill Hotel, circa 1905. The adjacent 25-story Belmont Hotel, erected in 1904-06 and a skyscraper for its time, would be razed in 1931. Note the old Grand Central Depot in the background, which would be replaced in 1913 by Grand Central Station. At right, a Google Maps view of the same location today.

Some parting notes about the Murray Hill Hotel: In 1905, delegates from 58 colleges and universities gathered at the hotel to address brutality in college football and reform the sport. They formed the Intercollegiate Athletic Association of the United States, which would later become the NCAA.

The hotel was also the site of a massive explosion in 1902, when workers constructing a subway tunnel under Park Avenue accidentally set a dynamite shed ablaze. Every window along Park Avenue and 40th Street was blown out, and the blast opened a pit, 10 feet deep and 30 feet wide, in front of the building. Five people were killed by the blast—three of them at the Murray Hill Hotel.

AFTERMATH…The Murray Hill Hotel’s cafe following the 1902 explosion. (Wikimedia Commons)

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Irwin S. Chanin, fresh from erecting his Art Deco masterpiece, the Chanin Building, was now setting his sights on the Century Theatre, barely 20 years old but already obsolete due to its poor acoustics and inconvenient location. The “Talk of the Town” takes it from there…

BIGGER PLANS…The Century Theatre, located at 62nd Street and Central Park West, opened on November 6, 1909. Plagued by poor acoustics and an inconvenient location, it was demolished in 1931 and replaced by the Irwin S. Chanin’s Century Apartments building. (The New-York-Architect, November 1909/David Shankbone via Wikipedia)

As the Century Theatre marked its last days, an older and more successful theater in the Bowery went up in flames. The Thalia Theatre (also known as “Bowery Theatre” and other names) was a popular entertainment venue for 19th century New Yorkers and for the Bowery’s succession of immigrant groups. A series of buildings (it burned four times in 17 years) housed Irish, German and Yiddish theater and later Italian and Chinese vaudeville. The 1929 fire marked the end of the line. “Talk” noted its passing…

UP IN SMOKE…The Bowery’s Thalia Theatre (building with columns) went up in flames on June 5, 1929. The photo was taken in 1928, one year before the final fire. Note the elevated train tracks in front of the building. (Manhattan Unlocked)

While we are on the subject of the changing skyline, I will toss in this cartoon from the issue by Reginald Marsh…the caption read: “I tell you, Gus, this town ain’t what it used to be.”

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Down for the Count

There was a bit of a sensation in the June newspapers when a European count was arrested for running a bootlegging ring among socially prominent circles. A headline in a June 8, 1929 edition of the New York Times shouted: LIQUOR RING PATRONS FACING SUBPOENAS; Socially Prominent Customers Are Listed in Papers Found in de Polignac Raids. COUNT SAILS FOR PARIS. Goes, After Nearly Losing Bail Bond, Smilingly Calling the Affair ‘Misapprehension.’

What the Times so breathlessly recounted were the activities of Count Maxence de Polignac (1857–1936), who owned one of France’s most prominent Champagne houses, Pommery & Greno.

The Times reported that an undercover federal agent, William J. Calhoun, led a raid that netted the Count and 34 others in a liquor ring connected to many Park Avenue and Fifth Avenue residents. Calhoun’s agents interrupted the Count’s morning bath (at his suite in the Savoy-Plaza Hotal) to make the arrest. They seized more than “seven cases of champage and liquors” in the suite, which the count said were for his personal use. Denying all charges, de Polignac was nevertheless arrested. Thanks to a guarantee provided by his friends at the Equitable Surety Company, he made the $25,000 bail and quickly set sail for Paris. “Talk” reported…

IT WAS JUST A LITTLE SIDE BUSINESS…Count Maxence de Polignac owned the house of Pommery & Greno, one of the largest Champagnes firms in France. (Wikipedia/tcreims.com)

“Talk” concluded the dispatch with some notes on Calhoun’s character as a federal agent…

…and a final bit of trivia, Count Maxence de Polignac was the father of Prince Pierre of Monaco, Duke of Valentinois, who in turn was the father of Rainier III of Monaco, who famously married the actress Grace Kelly. Grace Kelly, by the way, was born in November 1929, just months after her grandfather-in-law’s run in with Prohibition authorities.

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Underwhelmed

Once again “Talk” looked in on aviation hero Charles Lindbergh, and his dispassionate approach to matters of fame…

GOODWILL, OR WHATEVER…Trinity Methodist Episcopal Church in Springfield, Mass., features a series of 24 stained-glass windows representing historic personages with the theme, “The Light of Christ in the Life of Civilization.” Charles Lindbergh’s pane represents “Goodwill.” (tm01001.blogspot.com)

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Mr. Monroe Outwits a Bat

James Thurber submitted a humorous piece on a husband and wife at a weekend cabin retreat. The husband encounters a bat, and feigns to dispatch it while his wife remains behind closed doors. A brief clip:

E.B. White and James Thurber, circa late 1920s.

Thurber’s office mate and friend, E.B. White, penned a piece on the opening of the Central Park Casino (“Casino, I Love You”) in which he pretended to be a hobo loitering outside the Casino’s recent grand re-opening. Some excerpts…

White’s character confuses Urbain Ledoux with Casino designer Joseph Urban. Ledoux was known to New Yorkers as “Mr. Zero,” a local humanitarian who managed breadlines for the poor. White’s character continues to name off the notables present at the event…

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From Our Advertisers

We begin with a Pond’s cold cream ad featuring Janet Newbold (1908-1982), who was known in some circles as “the most beautiful woman in New York”…

MIRROR, MIRROR…Left, an iconic photo of Janet Newbold by Erwin Blumenfeld, “Woman and Mirror,” was published in Harper’s Bazaar in November 1941. “Janet Newbold Wearing A Sari,” photo by John Rawlings, was published in Vogue in 1947. Thrice married, her last marriage (in 1948) was to James S. Bush, uncle of U.S. President George H.W. Bush. (Harper’s Bazaar/Vogue)

…some of the more colorful ads in the June 15 issue included this entry by Jantzen…

…and this ad for the REO Flying Cloud, a name that suggested speed and lightness, and changed the way cars would be named in the future (e.g. “Mustang” rather than “Model A”)…

…and if you think gimmicky razors are something new, think again…

…this ad announcing Walter Winchell’s employment with the New York Daily Mirror is significant in that in marks the beginning of the first syndicated gossip column. Winchell’s column, On-Broadway, was syndicated nationwide by King Features. A year later he would make his radio debut over New York’s WABC…

…for our June 15 cartoons, Isadore Klein confirms that stereotypes regarding American tourists haven’t changed much in 90 years…

…a quick footnote on Klein. In his long and colorful career, he would contribute cartoons to the New Yorker and many other publications. He also drew cartoons for silent movies, including Mutt and Jeff and Krazy Kat, and later worked for major animation studios including Screen Gems, Hal Seeger Productions, and Walt Disney. He was a writer and animator for such popular cartoons as Mighty MouseCasper, Little Lulu and Popeye.

I. Klein (1897–1986) holding the National Cartoonists Society “Silver T-Square.” He received the honor from his fellow members on April 22, 1974. (michaelspornanimation.com)

…Belgium-born artist Victor De Pauw depicted President Herbert Hoover picnicking, as viewed through his security detail…

…and a quick note on De Pauw…well known during his lifetime, he illustrated seven covers for the New Yorker and drew many social and political cartoons for magazines such as Vanity Fair, Fortune and Life. He also had a career as a serious painter, and some of his work can be found at the Museum of Modern Art…

Victor de Pauw (1902-1971) and one of his New Yorker covers from Nov. 20, 1943. (Smithsonian/Conde Nast)

Helen Hokinson looked in on two of her society women in need of some uplift…

…and Leonard Dove looked in on another enjoying a soak…

Moving along to the June 22, 1929 issue, “The Talk of the Town” offered more news on the city’s changing skyline…

June 22, 1929 cover by Constantin Alajalov.

…and noted that the slender 1906 “Chimney Corner” building at Wall and Broadway had a date with the wrecking ball…

FAILED THE TEST OF TIME…At left, 18-story “Chimney Building” was demolished in 1929 along neighboring properties to make way for the Irving Trust Building (now 1 Wall Street), an Art Deco masterpiece by architect Ralph Walker. Note the scale of the two buildings relative to the church spire. (skyscraper.org/architectsandartisans.com)

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Apartheid on the Seas

“Talk” also featured this sad account of a theatrical company setting sale for England and discovering that racial discrimination did not end at the docks of New York Harbor. It is also sad that the New Yorker didn’t seem to have any problem with this injustice, and rather saw it as nothing more than fodder for an amusing anecdote…

THESE AREN’T THE GOOD OLD DAYS…Percy Verwayne, Frank H. Wilson and Evelyn Ellis were part of the cast in the original Broadway production of Porgy in 1927. The play, by Dorothy and DuBose Heyward, was the basis for the libretto in the George Gershwin’s 1935 Porgy and Bess.

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The profile for June 22 featured 100-year-old John R. Voorhis (1829-1932), Chairman of New York City’s Board of Elections. A fixture of the Tammany Hall Democratic political machine, in 1931 Tammany members created a special title for the old man—Great Grand Sachem. He died the next year at age 102.

John Voorhies in 1900, when he was a bouncy youth of 71.

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From Our Advertisers

Another colorful entry from the makers of Jantzen swimwear to celebrate the summer season…

…famed composer George Gershwin urged his fans to light up a Lucky Strike…

…and with help from the New Yorker’s Rea Irwin, Knox Hatters offered yet another example of the faux pas one might suffer without the proper headgear…

…for our June 22 cartoons, Helen Hokinson caught up with some American tourists…

John Reynolds found a bit of irony in one carnival barker’s claim…

…and Peter Arno revealed a less than glamorous face behind a radio broadcast…

A final note: The split image that heads this blog post is from a terrific New Yorker video: Eighty Years of New York City, Then and Now.

Next Time: New York, 1965…

Let Them Eat Cake

The re-opening of New York’s Central Park Casino in 1929 was in many ways the city’s last big party before the economy came crashing down, along with the exhuberance and frivolity of the Jazz Age.

May 25, 1929 cover by Theodore Haupt.

The Casino itself wasn’t new–it opened in 1864 as the Ladies’ Refreshment Salon (sometimes spelled “saloon”), a two-room stone cottage designed by Calvert Vaux. As Susannah Broyles writes in her excellent blog post for the Museum of the City of New York, the Victorian cottage was a place where “unaccompanied ladies could relax during their excursions around the park and enjoy refreshments at decent prices, free of any threat to their propriety.”

Central Park’s Ladies’ Refreshment Saloon opened in 1864. (daytoninmanhattan.blogspot.com)

Broyles writes that by the 1880s the salon had morphed into a far pricier destination, a restaurant called The Casino, open to both sexes. With the rare attraction of outdoor seating, “it was the place to see and be seen.”

By the 1920s the restaurant had grown a bit shabby. Then along came the city’s flamboyant mayor, Jimmy Walker (1881-1946), who saw the potential of the property as a place where he could hob-nob with wealthy and fashionable New Yorkers and openly flaunt Prohibition laws. There were others, however, who found the idea of an exclusive playground for the rich in a public park distasteful. The New Yorker observed as much in the “Notes and Comment” opening of “The Talk of the Town”…

…the “Schuyler L. Parsons” referred to above was a tireless host, prominent decorator, and a society A-lister. He is pictured here (circa 1930) with two of his closest friends, actor Charlie Chaplin and the actress, singer and dancer Gertrude Lawrence

(Tyler Hughes Collections)

The Central Park Casino reopened its doors on June 4, 1929 at an invitation-only event. The following day it would open to the public, but as New York’s newest and most expensive restaurant it would remain closed to all but the wealthiest. As the New Yorker observed, the city was, after all, a plutarchy, and the populace passing by the Casino would at least be allowed “to glimpse the decadent class in the act of eating a six-dollar dinner” (nearly $90 today).

This formal announcement of the opening appeared in the May 6, 1929 issue of the New Yorker, including the time of the event—I suppose for the benefit of the 600 who actually had an invitation, or perhaps to tantalize those without such credentials…

The Casino was a playground for the rich by design, conceived in the image of the flamboyant Mayor Walker—himself a product of the Tammany Hall political machine—and executed by hotelier Sidney Solomon, who obtained the building’s lease via some Tammany-style subterfuge. Solomon hired architect and theatrical set designer Joseph Urban to transform the Casino into a glittering showpiece of Jazz Age nightlife.

Clockwise, from top left, the Central Park Casino; architect Joseph Urban; his Casino ballroom design with black-mirrored ceiling; the Casino lobby. (acontinuouslean.com/Columbia University/centralpark.com/drivingfordeco.com)

The New Yorker continued its observations on the Casino in another “Talk of the Town” piece titled “Historical Note,” attributing the inspiration for the Casino not to Walker or Solomon, but to socialite Anthony Joseph Drexel Biddle Jr…

AN EYE FOR THE FINER THINGS…The wealthy socialite A.J. Biddle (pictured here with his first wife, Mary Lillian Duke, in 1924) trained his eye on the Central Park Casino while on the rooftop of the St. Regis Hotel pondering another Joseph Urban project. (voxsartoria.com)
PARTY BOY…New York Mayor Jimmy Walker and his nighttime playground, the Central Park Casino, show here on September 10, 1935. (Britannica/ New York City Department of Parks & Recreation)

Well, as you’ve probably guessed, the party didn’t last forever. After the October 1929 stock market crash, the sight of rich folks stuffing their faces and drinking fine wines in a public park looked even more unseemly. Soon the Casino found itself in the crosshairs of Parks Commissioner Robert Moses, who detested Mayor Walker.

As for Walker himself, a growing financial scandal prompted him to resign from office on Sept. 1, 1932. He promptly fled to Europe with his mistress, Ziegfeld girl Betty Compton, and stayed overseas until the threat of criminal prosecution had passed. For Moses, it wasn’t satisfaction enough to see Walker driven from office. In 1936, despite protests from preservationists, Moses had Urban’s lovely restaurant demolished. It was replaced by a children’s playground the following year.

THE PARTY’S OVER…Crews dismantling the Central Park Casino in 1936. In 1937, the Rumsey Playground was built on the site of the Casino, and in the 1980’s the site was razed again and converted into Rumsey Playfield, where the city’s SummerStage events are now held. (Museum of the City of New York/centralpark.com)

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A Drinking Life

As the Jazz Age was winding down, one of its greatest chroniclers began a brief relationship with the New Yorker. In the March 12, 2017 issue of the magazine, Erin Overbey and Joshua Rothman wrote “There’s a doomed, romantic quality to the relationship between F. Scott Fitzgerald and The New Yorker; they were perfect for each other but never quite got together.” In total, Fitzgerald published just two poems and three humorous shorts for the magazine, beginning with this piece in the May 25, 1929 issue:

Fitzgerald’s last contribution to the New Yorker would appear in the Aug. 21, 1937 issue (“A Book of One’s Own”). Following the author’s death in 1940 the magazine would feature various articles on his life and work, and in 2017—77 years after Fitzgerald’s death—the New Yorker would publish a long lost short story, “The IOU.” A fitting title for an author who sadly did not get his due while he was alive.

IOU…F. Scott Fitzgerald with daughter “Scottie” and wife Zelda, circa 1927. (The Telegraph)

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One of the Gang

Among the Jazz Age artists and writers who orbited around the Algonquin Round Table (and the Central Park Casino) and chummed with the writers of the New Yorker was musician and composer George Gershwin (1898-1937) who was profiled in the May 25 issue by his friend and longtime New Yorker writer Samuel N. Behrman. The opening paragraph (with caricature by Al Frueh):

IN THE SAME ORBIT…Samuel Nathaniel Behrman (left), was an American playwright, screenwriter, biographer, and longtime writer for The New Yorker. From the late 1920s through the 1940s, he was considered one of Broadway’s leading authors of “high comedy,”His son is the composer David Behrman. At right, George Gershwin at the piano, 1929. (prabook.com/IMDB)

In the profile, Behrman observed that although Gershwin expressed a desire for privacy, he was quite capable of dashing off major works in practically any setting:

TOOTING HIS OWN HORN…Composer George Gershwin and Cincinnati Symphony Orchestra percussionist James Rosenberg holding four taxi horns used in the orchestra’s performance of An American in Paris, on Feb. 28, 1929. (Photo courtesy of Ira and Leonore Gershwin Trusts)

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Scratching the Surface

Emily Hahn (1905-1997) was a prolific journalist and author who contributed at least 200 poems, articles and works of fiction to the New Yorker over an astonishing 68-year span—from 1928 to 1996. As the title suggests, I am merely scratching surface, and will devote a post to her in the near future. Here is her contribution to the May 25, 1929 issue:

PROLIFIC…A 1937 portrait of Emily Hahn taken in Shanghai, China, by Sir Victor Sassoon. The author of 54 books, Hahn is credited with playing a significant role in opening up Asia and Africa to the West through her many novels. (DeGolyer Library, SMU)

Another frequent contributor to the New Yorker was screenwriter John Ogden Whedon (1905-1991), who offered up mostly shorts from 1928 to 1938. He is best known as a television writer for such shows as The Andy Griffith Show, The Dick Van Dyke Show and Leave It to Beaver. Whedon and his wife, Louise Carroll Angell, were parents and grandparents to a number of screenwriters, including grandson Joss Whedon, creator of Buffy the Vampire Slayer and writer/director of The Avengers (2012) and its sequel Avengers: Age of Ultron (2015). An excerpt of grandpa’s writing from the May 25 issue:

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From Our Advertisers

In a recent post (Waldorf’s Salad Days) I noted an ad from Lily of France that proclaimed the straight flapper figure was out, and it was now the “season of curves.” This ad from B. Altman begs to differ…

…one way to keep that straight figure was to pull on a girdle, which I’m sure felt great while one played tennis…

…our latest Lucky Strike endorser is…Mrs. Jerome Napoleon Bonaparte. Never heard of her? Well, “Mrs. Jerome” was actually a one Blanche Pierce (1872-1950) of Rochester, NY. Her second husband, Jerome Napoleon Bonaparte (the great-grandnephew of Emperor Napoleon) was something of a wastrel, having inherited a fortune and never worked at a job or profession. Blanche herself was known as a social climber…

THEY EXISTED…Jerome Napoleon Charles Bonaparte (pictured here circa 1915) was the great-grandnephew of Emperor Napoleon and a man of extreme leisure. His wife, Blanche Pierce Bonaparte (right, in a photo circa 1925), was known as a dog lover, a passion that indirectly led to her second husband’s demise. Jerome died while walking his wife’s dog in Central Park—he apparently stumbled over the dog’s leash and broke his neck. (Library of Congress)

…speaking of European nobility, here is another sad endorsement from a French noble touting the wonders of Clicquot Club ginger ale to Prohibition-strapped Americans…

…and then we have this weird “Annie Laurie” analogy used by Chrysler to sell its line of automobiles…

…the manufacturers of Studebaker, on the other hand, opted for a more direct approach, equating its automobiles with the speed and modernity of airplane flight…note how in both ads the cars are pictured with the windshields folded down to emphasize sleekness…

…on to the cartoons: we begin with this two-page entry by Rea Irvin, which makes very little sense…I get the part where the rich old man (stalked by his fearsome wife) finds a mistress (and a new wife) through the process of “checking his horse,” but the whole mermaid thing is lost on me…please click to enlarge—I’d love to have this one explained…

Carl Rose had some fun with newfangled sound effects in the dawning age of the talkies…

Peter Arno sketched up the cynicism of one New York dowager…

Perry Barlow captured two women who might have been driving home from an auction at the old Waldorf-Astoria Hotel…

…and finally, a lovely illustration by Helen Hokinson of children at play…

Next Time: The Unspeakables…

 

 

 

 

 

Waldorf’s Salad Days

While Manhattan is home to some of the world’s most iconic buildings, it is also known for knocking them down. Sometimes it was a matter of changing tastes, but more often than not it was the steamroller of economic progress that flattened any sentimental soul that stood in its path.

May 11, 1929 cover by Rea Irvin.

The old Waldorf-Astoria symbolized the wealth and power of the Gilded Age, but in the Roaring Twenties the storied hotel — with all its Victorian turrents, gables and other doo-dads — looked hopelessly dated despite being just a bit over 30 years old (the Waldorf opened in 1893, and the much larger Astoria rose alongside it four years later). A group of businessmen, led by former mayor Al Smith, bought the property to build the Empire State Building — an art deco edifice that would scream Jazz Age but would be completed at the start of the Great Depression. The New Yorker’s James Thurber reported on the old hotel’s last day in the May 11, 1929 “Talk of the Town”…

THEY LIKED RICH FOOD…1909 banquet in the Grand Ballroom at the Waldorf-Astoria honoring US Steel founder Elbert Gary. (Wikimedia Commons)

Thurber wrote of the hundreds of club women who mourned the loss of their familiar meeting rooms, and one elevator operator who would not be joining their chorus of sobs…

HEYDAY…the old Waldorf-Astoria hotel circa 1900, and the cover for the menu announcing “The Final Dinner.” The menu included a cherrystone clam cocktail, turtle soup, crown of bass (in lobster sauce), mignon of spring lamb (chasseur), supreme of guinea hen (tyrolienne), bombe mercedes ice cream, and coffee. (Bowery Boys/Museum of the City of New York)
THEY’RE SELLING YOU…Illustration depicting an auction of items from the hotel. (Museum of the City of New York)

In the “Reporter at Large” column, humorist Robert Benchley supplied his own perspective on the closing of the venerable hotel, and the countless speeches that reverberated between its walls…

A 1903 image of the Grand Ball Room, “arranged for private theatricals. “(New York Public Library)

Benchley offered excerpts from dozens of hypothetical speeches, and then offered this final benediction to the old hotel:

In his “The Sky Line” column, architecture critic George S. Chappell (aka T-Square) looked in on the newly completed American Woman’s Association clubhouse and residence for young women on West 58th Street. Developed by Anne Morgan, daughter of J.P. Morgan, the building contained 1,250 rooms and featured a swimming pool, restaurant, gymnasium and music rooms along with various meeting rooms.

TRAINING GROUND…At left, the American Woman’s Association clubhouse and residence in 1932. At right, view of the central atrium of the AWA residence, now the Hudson Hotel. Below, the Hudson Bar (renovated after 1997), which has been featured in a number of TV shows including Gossip Girl and Sex and the City. (Liza DeCamp/Nan Palmero top right/RoryRory bottom)

In a 1998 New York Times “Streetscapes” feature, Christoper Gray cites a 1927 Saturday Evening Post interview with Anne Morgan, who said she believed women were at a temporary disadvantage in the business world and therefore founded the American Woman’s Association as “a training school for leadership, a mental exchange” where women “can hear what other women are doing.” After the AWA went bankrupt in 1941, the building was converted into The Henry Hudson Hotel, open to both men and women. From 1982 until 1997 the building’s second through ninth floors served as the headquarters for public television station WNET. The MacNeil/Lehrer NewsHour (now the PBS NewsHour) was broadcast from the building during that time.

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Punching for Peace

The old New Yorker was filled with personalities virtually unknown today, but who had tremendous influence in their time. Among them was Alpheus Geer (1863-1941), who founded the Marshall Stillman Movement, which promoted the sport of boxing as a way to steer young men away from a life of crime. An excerpt (with illustration by Hugo Gellert):

Alpheus Geer help found Stillman’s Gym in 1919 as a way to promote his Marshall Stillman Movement methods of boxing. Many famous fighters trained in the dank, smoky atmosphere of Stillman’s, including Jack Dempsey, Joe Louis and Rocky Marciano. Pictured above is famed boxing trainer Charley Goldman leaving Stillman’s Gym, circa 1940s. (easthamptonstar.com)

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Before we turn to the ads, this “Out of Town” column from the back pages struck an unusual tone regarding the types of tourists planning a summer in Germany…

…and from our advertisers, this ad promoting Louis Sherry’s new “informal restaurant” at Madison and 62nd Street…

WHAT’S IN A NAME…The Louis Sherry restaurant at Madison and 62nd, circa 1930. At right, the building today, now occupied by the French fashion company Hermès. (McKim, Mead & White / nycarchitecture.com)

Louis Sherry ran a famous restaurant at Fifth Avenue and 44th Street from 1898 to 1919 (like many famed restaurants, Prohibition helped put an end to it). Sherry died in 1926, so the owners of the new restaurant were merely trading on his name. In addition to a “delicacies shop” (gourmet foods were arrayed in the plate glass windows) Louis Sherry also contained a tea room, ice cream parlor and a balcony restaurant…

…like the Sherry restaurant, the new Hotel Delmonico traded on the fame of the old Delmonico’s Restaurant, which also fell victim to Prohibition by 1923. Today the hotel is best known as the place where the Beatles stayed in August 1964…

…here is another ad from Clicquot Club trying its best to sell its aged “Ginger Ale Supreme” to dry Americans. Famed avant-garde-art patron and party host Count Etienne de Beaumont (who looked like he’d had a few of something) testified how Cliquot “blends very agreeably” with the champagne most Americans cannot have…

…well, if you couldn’t have a legal drink, maybe you could entertain your friends with TICKER…”The New Wall Street Game That is Sweeping America!” My guess is this game didn’t sell so well after Black Tuesday, Oct. 29, 1929…

…those BVD’s aren’t good enough for you? Then try the “Aristocrat of fabrics” (and have a smoke while you toss the medicine ball around with the gents)…

…and here is more evidence that the Roaring Twenties were losing their growl even before the big crash—the straight flapper figure was out; it was now the “season of curves”…

…a look at some of the cheap ads in the back of the magazine, including the one at bottom left from the Sam Harris Theater that played on the Lucky Strike cigarette slogan (“Reach for a Lucky instead of a sweet!”)…

…one of the films featured at the Sam Harris Theatre was Madame X, a movie about a woman who leaves her wealthy (but cold) husband, turns to a life of crime, then tries to reclaim her son. The ad is correct in that it did create something of a sensation when it was released. It is also important to note that the film premiered at the Sam Harris for a reason: The director, Lionel Barrymore, didn’t want audiences to think his film was just another song and dance picture (like most of the first sound films) but rather a serious drama presented at a legitimate stage venue rather than a movie house…

UP TO NO GOOD…Ullrich Haupt as the cardsharp Laroque and Ruth Chatterton as Jacqueline Floriot in Madame X. At right, ad in Photoplay promoting the film. Click to enlarge. (Wikipedia/IMDB)

…back to our ads, here’s a remarkably crude one from the racist, women-hating people who made Muriel cigars (they being Lorillard, who also manufactured Old Golds)…

…and a softer message from The Texas Company, manufacturer of Texaco “golden” motor oil…

…the artist who rendered the above couple in those golden hues was American illustrator McClelland Barclay (1891-1943). Published widely in The Saturday Evening Post, Ladies’ Home Journal, and Cosmopolitan, Barclay was known for war posters as well as pin-ups:

VERSATILE…Navy recruitment poster by McClelland Barclay, and an illustration for the cover of a 1942 Saturday Home Magazine. (Wikipedia/illustrationhouse.com)

In 1940 Barclay reported for active duty in the US Navy, serving in the New York recruiting office and illustrating posters. Determined to be a front-line combat artist, he served in both the Atlantic and Pacific theatres until he was reported missing in action after his boat was torpedoed in the Solomon Islands.

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Our comics are supplied by Alan Dunn, who probed the vagaries of movie magazine gossip…

…and Reginald Marsh, known for his social realistic depictions of working life in New York, including these stevedores eyeing a regatta…

…and finally, Gardner Rea looked in on a young man displaying early signs of cynicism…

Next Time…How Charles Shaw Felt About Things…

 

Hello Molly

While the New Yorker was happy to send singer Marion Talley packing back to Midwest (see last post), it was wholly embracing one of its own, Molly Picon. But as we will see, it had every reason to do so.

April 27, 1929 cover by Rea Irvin.

The daughter of Polish immigrants, Molly Picon (1898-1992) was born Małka Opiekun in New York City on Feb. 28, 1898, and became of a star of Yiddish theatre and film before moving to English language productions in the 1930s.

Writing in “The Talk of the Town,” James Thurber described Picon as an “idol of the East Side”…

PRECOCIOUS…Molly Picon began performing in the Yiddish Theatre at age six. Pictured, from left, is 10-year-old Molly in a 1908 Nickelodeon short of a vaudeville act, Fagan’s Decision; an undated press photo; in The Jolly Orphan, 1929. (Jewish Women’s Archive/Wikipedia/Museum of the City of New York)
At left, music sung by Molly Picot in the a Yiddish theatre production, Tsirkus meydl (The Circus Girl), 1928. At right, a scene from the play. (Museum of the City of New York)
PUT ‘EM UP…Molly Picot tries her hand at boxing in the silent comedy, East and West, originally produced in Austria in 1923. In this film about assimilation and Jewish values, a sophisticated New Yorker travels back to his village to attend his niece’s traditional wedding. There he encounters the rambunctious Molly, whose hijinks include boxing, and teaching other young villagers to shimmy. (Image: National Center for Jewish Film / Caption: UC Berkeley Library)

Thurber described Picon’s personal life as simple and focused on her family, a path she followed throughout her 94 years:

Picon met her husband, Jacob “Yonkel” Kalich (1891-1975) in 1918 and they married a year later. In an exhibition at the American Jewish Historical Society, Picon is quoted on how meeting Kalich changed her life:

“When we met in Boston, I was the All-American Girl full of hurdy-gurdys and absolutely illiterate about Jewish culture. Yonkel, on the other hand, was the complete intellectual who knew not only classic Yiddish but its plays, theater and writers.”

After they married in 1919, the couple toured Eastern European cities with large Jewish populations in order that she could improve her Yiddish and gain experience as a performer. Kalich served as her manager and creator of many of her roles, and they often performed together, including in two films nearly 50 years apart—East and West (1923) and Fiddler on the Roof (1971).

Top photos, left to right, Molly Picon in the Yiddish Theatre comedy Di Tsvey Kuni Lemels (The Two Kuni Lemels), 1926; with husband Jacob “Yonkel” Kalich in the 1923 silent film comedy, East and West; with Kalich that same year in Vienna. Bottom row, left to right, Picon tapes the Maxwell House Radio Show, 1938, and below, on the set of the Fiddler on the Roof (1971) with husband Jacob “Yonkel” Kalich; with Frank Sinatra in Come Blow Your Horn (1963); and on the TV show The Facts of Life (1979). (Wikimedia Commons/American Jewish Historical Society/Jewish Women’s Archive/Getty)

Picon appeared on a variety of TV shows from the 1960s through the 1980s including Car 54, Where Are You?, Gomer Pyle, The Facts of Life, and Trapper John M.D. Movie appearances during that time included Fiddler on the Roof (1971); For Pete’s Sake (with Barbra Streisand, 1974); and perhaps one of her oddest roles, as Roger Moore’s longsuffering mother in The Cannonball Run (1981) and 1984’s The Cannonball Run II (In those films, Moore portrayed Seymour Goldfarb, heir to the Goldfarb Girdles fortune, who preferred the life of pretending to be a spy to girdle manufacturing).

Thurber observed that Picon was only interested in comedic roles, a preference she stuck to throughout her long career.

Molly Picon as Mrs. Bronson in the television show Car 54, Where Are You? (1962) (Wikimedia Commons)

To learn more about Molly Picon’s fascinating life, visit the online exhibition at the American Jewish Historical Society.

 *  *  *

Sober as a Judge

Despite Prohibition, booze flowed freely in New York in the late 1920s thanks to bootleggers and corrupt cops. U.S. Assistant Attorney General Mabel Walker Willebrandt tried her best to crack down on violations, arresting (among many others) the operators of two of Manhattan’s most popular nightclubs, actress Texas Guinan (300 Club) and torch singer Helen Morgan (Chez Morgan). In the “Talk of the Town,” the New Yorker found hope in the acquittal of Guinan and Morgan, and in the opinion of one of the jurors:

OFF THE HOOK…U.S. Assistant Attorney General Mabel Walker Willebrandt (left) tried her best to crack down on New York’s lackadaisical enforcement of Prohibition laws, but failed to convict two of its most celebrated violators—actress Texas Guinan (center) and torch singer Helen Morgan. (Library of Congress/Getty/http:/kickintina.blogspot.com)

In the same issue, this cartoon by Oscar Howard tells us a lot about New York’s approach to Prohibition enforcement in 1929…

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Captive Audience

In the April 27 “Talk of the Town” Thurber also turned his attention to the latest treacle flowing out of Hollywood—the premiere of The Rainbow Man, starring Eddie Dowling in his first talking picture. Thurber found the film to be “alarmingly bad.” But that was only the beginning…

TIRED OF ME YET?…Lloyd Ingraham, Eddie Dowling, and Marian Nixon in The Rainbow Man (1929) (IMDB)

Thurber wrote that the film was followed by live performances from “a Kate Smith” and by Eddie Dowling himself, who piled more ham on the proceedings.

PILING IT ON…Eddie Dowling gave audiences more than they needed (at least in the view of James Thurber) at the premiere of The Rainbow Man. Dowling would share the stage with Kate Smith, apparently unknown to Thurber at that time. She would go on to massive stardom. Dowling, not so much. (IMDB/Pinterest)

 *  *  *

Slow Man River

Things didn’t look much better in the magazine’s movie review section, where the 1929 film version of the huge 1927 Broadway hit musical Showboat seemed stuck on sandbar:

SLOW BOAT…Scene from the 1929 film Show Boat featuring Laura LaPlante as Magnolia Hawks and Joseph Schildkraut as Gaylord Ravenal. (Wikipedia)

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Elsie Dinsmore Revisited

Phyllis Crawford (writing under the pseudonym Josie Turner) contributed another parody of the Elsie Dinsmore book series. The original books (28 in all), were written in the late 19th and early 20th century and featured an impossibly upright eight-year-old as the main character.

Crawford, herself an author of children’s books (including the award-winning Hello, the Boat!), had some fun with the Dinsmore books, her parody featuring a still pious and innocent Elsie living with her father in New York, where she encounters his circle of friends including gamblers and chorus girls (the collected pieces were published as a book in 1930: Elsie Dinsmore on the Loose). In this brief excerpt from Crawford’s piece in the April 27 issue (“Elsie Dinsmore Entertains at Tea”), little Elsie tries her best to entertain a friend of her “dear Papa”…

On the topic of books, Dorothy Parker, in her “Reading and Writing” column, took aim at middlebrow book clubs such as the Literary Guild, expressing (in her way) surprise that such a club would actually recommend something with literary merit…

Advertisement in the April 27 issue for Ring Lardner’s Round Up. At right, Lardner and Dorothy Parker, circa 1930. (thenationalpastimemuseum.com/selectedshorts.org)

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From Our Advertisers

We begin with a colorful ad from the makers B.V.D., a brand name that would become synonymous with men’s underwear…

…Russian prima ballerina Anna Pavlova demonstrated the wonders of Cutex nail polish in her famous “Dying Swan” costume (Pavlova would be dead herself in less than two years)…

…while the Wizard of Menlo Park applied his genius to the cause for better toast…

…and actor John Gilbert was the latest actor to “reach for a Lucky instead of a sweet”…

…this ad in the back pages enticed readers to visit the International Exposition of Barcelona…those fortunate enough to have made the trip would have seen Mies Van Der Rohe’s “Barcelona House” (pictured) and the first-ever Barcelona chair…

(thomortiz.tumblr.com)

…on to cartoons and illustrations, in the theatre section this contribution by Miguel Covarrubias

…Covarrubias (pictured) was an early contributor to the New Yorker, indeed he contributed to the very first issue with this rendering of Italian opera manager Giulio Gatti-Casazza for the first-ever profile…

Gluyas Williams illustrated the collective shaming of a commuter by residents of Tudor City…

…Tudor City was touted in many early New Yorker ads as having all the amenities of the suburbs but within walking distance of the city…here is an ad from the March 26, 1927 issue of the New Yorker

…and then we have the English cartoonist Leonard Dove, who looks in on a couple who are obviously not from Tudor City…

…and finally, a terrific cartoon by an artist I have failed to identify (if anyone knows, please comment!)…

Next Time: From Broadway to Babylon…

Queen of the Night Clubs

In the Roaring Twenties, Mary Louise Cecilia—aka Texas Guinan—was the undisputed queen of New York’s boozy, bawdy nightclub and speakeasy scene.

March 23, 1929 cover by Gardner Rea.

During the 1920s Guinan operated one of New York’s most famed speakeasies, The El Fey Club, which attracted the likes of Mayor Jimmy Walker, actors George Raft and Peggy Hopkins Joyce, writers including Ring Larder and Damon Runyon, and gossip columnists Walter Winchell, Mark Hellinger, and Ed Sullivan (yep, the same Ed who later hosted TV’s most famous variety show).

It was still months before the big stock market crash, but in the pages of the New Yorker you could already sense a change in its voice; it was maturing, to be sure, but it also seemed to be growing weary of the party. The magazine’s nightlife correspondent, Lois Long, contributed sporadically to her once-lively “Tables for Two” column (she was now a mother, and would abandon the column altogether in 1930). As for the queen of nightlife, Texas Guinan, New Yorkers were ready for something different.

BEATING THE RAP…In June 1928 Texas Guinan and other New York speakeasy operators were arrested and indicted by a federal grand jury. Guinan beat the rap, and was acquitted in April 1929. (ephemeralness york)

In a review of her latest movie, Queen of the Night Clubs, the New Yorker found that Guinan lacked her famed charm and vitality, and that the camera was “not kind to her looks.”

THE FINAL CURTAIN…Clockwise from top left: Texas Guinan in a nightclub scene from Queen of the Night Clubs; trading lines in the film with John Davidson; a 1929 portrait of Guinan by Cecil Beaton; and a scene from the film with co-star Lila Lee (far right). The film is considered lost. (boweryboyshistory.com/texasguinan.blogspot.com)

The film in many ways marked the end of Texas Guinan, not so much because it was a bad film but because she had simply run her course and was going out of style. The market crash later that year was the final straw. She took her show on the road, made an unsuccessful attempt at a European tour, then returned to the States. She made one final film, Broadway Thru A Keyhole, which was based on a story by Guinan acolyte Walter Winchell. Guinan died on Nov. 5, 1933, three days after the film’s release; her death was due to ulcerative colitis brought on by a case of amoebic dysentery contracted during a visit to Chicago. She was 49. One month later, Prohibition would be repealed.

A final note: Queen of the Night Clubs would be Texas Guinan’s final starring role (the film is considered lost), but before she became a night club fixture she was a popular star in dozens of shorts and two-reelers—with mostly Western themes— from 1917 to 1921.

HAPPIER TRAILS…Texas Guinan featured in a movie poster and publicity photo for The Two-Gun Woman, 1918. (Columbia University)

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A Film of Biblical Proportions

The New Yorker’s May 23 film review also sized up the latest epic to come out of Hollywood—Noah’s Ark—a picture with parallel storylines known mostly for its innovations in special effects.

The film premiered in late 1928 as a silent and was re-released in 1929 as a “part-talkie.” It told the story of Noah and the Great Flood, connected to another story featuring cabaret singers, soldiers and espionage during the First World War. Here is the New Yorker’s take on the film:

IDENTITY CRISES…Various promotional posters touted different aspects of the partial-sound film, Noah’s Ark. The one at left promoted the film’s biblical story, while the one at right played up Dolores Costello’s sex appeal. (IMDB)

The New Yorker concluded that the film was worth seeing for the Noah story’s special effects, despite its attachment to a “dreary and banal” war picture.

DUAL ROLES…Dolores Costello (seated, at left) played both a cabaret dancer, Marie, and Noah’s handmaiden Miriam, in Noah’s Ark. Note in the first photo the actress at far left, with her leg propped up on the chair—that’s Myrna Loy, who would become one of Hollywood’s biggest stars in the 30s and 40s. As for Costello, known as “The Goddess of the Silent Screen,” her greatest success was in the silent era. Click image to enlarge. (1stdibs.com, IMDB)
BIG SHOW…Portions of Noah’s Ark were filmed at the famed Iverson Movie Ranch in Chatsworth, California, including the opening shot that featured a massive ark (top, left) beached on the boulders of the movie ranch’s Garden of the Gods. Other scenes from the film included (moving clockwise, from top right) Paul McAllister as Noah, issuing a warning to the heathen as Noah’s son Japheth (George O’Brien) and servant girl Miriam (Dolores Costello) cower at right; the heathen masses desperately clamoring to board the ark as they are engulfed by the flood (600,000 gallons of water was used in the scene—three of the extras actually drowned during the filming); Japheth carries the rescued Miriam into the ark. Click image to enlarge. (IMDB, Wikipedia, dukewayne.com, medium.com)

Notable about these silent epics is the lack of precaution they took with both the actors and the extras. A huge amount of water—600,000 gallons—was used to film the the climactic flood scene. Three extras drowned and many others suffered broken bones and other serious injuries. One extra had to have his leg amputated. As for the stars, Dolores Costello caught a severe case of pneumonia during the filming.

Here’s a clip to give you an idea of what the extras had to deal with:

Some trivia: John Wayne was an extra in the film, and also worked in the prop department. The director of Noah’s Ark, Michael Curtiz, would go on to direct some of the most well-known films of the 20th century, including The Adventures of Robin Hood with Errol Flynn, Angels with Dirty Faces with James Cagney and Humphrey Bogart, Casablanca with Bogart and Ingrid BergmanMildred Pierce with Joan Crawford, and White Christmas with Bing Crosby and Rosemary Clooney. He would also direct an Elvis Presley movie, King Creole, and in his final film would reunite with John Wayne in 1961’s The Comancheros.

 *  *  *

While Americans were enjoying epic filmmaking, Russian audiences were being served up the latest in propaganda, although this was propaganda presented with stunning film innovations and avant-garde sequences. In this item from the March 23 “Talk of the Town” the film is referred to as Through Russia With A Camera, but today it is known as Man with a Movie Camera. This experimental silent film from 1929 supposedly documented ordinary life in Soviet Union (with no signs of the famine that claimed 5 million Soviet citizens in the early 1920s). Directed by Dziga Vertov, the documentary’s famed cinematography was by Mikhail Kaufman. “Talk” observed:

AVANT GARDE…Poster for Man with a Movie Camera rendered in the Constructivist style. At right, cinematographer Mikhail Kaufman risks his life for a unique camera angle. (Wikipedia)
Clockwise, from top left: Cinematographer Mikhail Kaufman prepares to set up for a Black Sea beach sequence near Odessa; images of ordinary life include a woman at a hairdresser and a young woman fastening her bra; the eye through the camera lens, the film’s final image. (ascmag.com)

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From Our Advertisers

A sampling of advertisements from the pages of the March 23 issue include this nearly two-page spread for Pond’s cold cream…no doubt Pond’s was thrilled with this endorsement by “Mrs. Cornelius Vanderbilt Jr,” otherwise known as Mary Weir of Davenport, Iowa. Mary was wife No. 2 of Cornelius Vanderbilt’s seven wives. Mary and Cornelius were married in 1928 and divorced in 1931…

…and then we have this advertisement from Knox hatters, illustrated by the New Yorker’s own Rea Irvin

…this advertisement for the new Lincoln Building played up the building’s dominating form on Madison Avenue…

…a dominance that continues to this day. I know it’s not cool to gaze up at buildings in Manhattan, but if you’re ever in the neighborhood you must look upward at least once and gaze at the canyon that splits the Lincoln Building’s massive facade…

Lincoln Building, circa 1950. (Museum of the City of New York)

…this Remington typewriter was the closest thing to a desktop computer in 1929…I own one of these and I must attest that it isn’t exactly noiseless…

…this next ad caught my eye because it encouraged people to commit negligent homicide by throwing their product out of a high-rise window…it is also interesting because today Crosley is still a big name in radios and record players, although today’s Crosley is similar in name only. The original Crosley Corporation was a major player in early radio broadcasting, and in addition to manufacturing radios Crosley would go on to build refrigerators, a line of inexpensive subcompact cars and trucks (from 1939 to ’52) cars, and even small airplanes (1929-’36). Crosley ceased as a brand name in 1956, but the name was revived in 1984 by Modern Marketing Concepts. Today Crosley is a leading manufacturer of vintage-styled turntables, radios and other electronics…

…speaking of encouraging ridiculous behavior, some clever marketer at Ronson lighters found a great way not only to sell lighters, but also to encourage customers to waste lots of lighter fluid…

…and then we have this, one of the unlikeliest advertisements ever to appear in the New Yorker—at first I thought it was one of E.B. White’s fake newspapers, but it was actually a two-page spread promoting Davey Tree Surgeons of all things…

…just for fun I am tossing in this illustration by Constantin Aladjalov that appeared along the bottom of a two-page spread…

…and finally, our cartoon from Otto Soglow, in which our subject is either referring to a popular board game from 1929, or a particular sequence in a domino game…

Next Time: While You Were Away…

 

At Home With the Capones

In 1928 Al Capone bought an estate on Miami’s Palm Island as a getaway from the hustle and bustle of Chicago gangster life. He was apparently basking in the Florida sun on Feb. 14, 1929 when four of his associates gunned down seven members of a rival Irish gang on Chicago’s North Side.

March 2, 1929 cover by Adolph K. Kronengold.
WINTER RETREAT…Al Capone’s estate on Miami’s Palm Island. (miami.curbed.com / sallyjling.org)

It is widely believed Capone ordered the killings, given that he dominated Chicago’s illegal bootlegging, gambling and prostitution trades and was known for his ruthless elimination of rivals. On the heels of the St. Valentine’s Day massacre, James Thurber contributed this item in the New Yorker’s “Talk of the Town” describing a more mundane side of gangster life:

Shortly after Thurber’s article appeared in the March 2, 1929 New Yorker, Capone would be arrested in Chicago by FBI agents on a contempt of court charge and again in May 1929 on a weapons charge. The following March Capone would be referred to as “public enemy number one” by the Chicago Crime Commission, and a month later he would be arrested on vagrancy charges during a visit to Miami—the Florida governor wanted him out of the state. In 1932 Capone would be sent to Federal Prison for tax evasion.

SNOW BIRD OF A DIFFERENT FEATHER…Al Capone relaxes at his Palm Island estate, left, and tries his hand at deep sea fishing off the Florida coast, circa 1929. (miami-history.com)
TEN YEARS LATER…Al Capone and his wife Mae (at right), with their son, Albert and their soon-to-be daughter-in-law Diana Ruth Casey. The photo was taken at Palm Island in 1940 after Al Capone’s release from prison. (AP)

When Capone finally returned to Palm Island in 1940, he was a very different man. When he entered the U.S. Penitentiary in Atlanta in 1932 he was found to be suffering from both syphilis and gonorrhea, and when he was released seven years later his mental capacities were severely diminished due to late-stage syphilis. In 1946 a physician concluded Capone had the mentality of a 12-year-old child. He died on Jan. 25, 1947, having just turned 48 years old.

Another mention of the St. Valentine’s Day massacre could be found in Howard Brubaker’s column “Of All Things”…

MY ALIBI…Al Capone poses with boxer Jack Sharkey in Miami on Feb 13, 1929, the day before the St. Valentine’s Day Massacre. Sharkey was in training for his bout with Young Stribling. (classicboxingsociety.blogspot.com)
MEANWHILE IN THE WINDY CITY…The Chicago Herald-Examiner’s front page coverage of the St. Valentine’s Day Massacre. (Chicago Public Library)

*  *  *

Pierre’s Hotel

Back in New York, patrons of famed chef Charles Pierre Casalasco were abuzz over his plans for a luxury high-rise hotel. Writing in “Talk of the Town,” Leonard Ware made these observations about Pierre’s big plans:

A BUSBOY’S DREAM…Lloyd Morgan’s 1928 rendering of the Hotel Pierre (left), and the Hotel Pierre today, as viewed from Central Park. The hotel’s builder, Charles Pierre Casalasco, started out as a busboy in his father’s restaurant in Corsica. (Half Pudding Half Sauce / Wikimedia Commons)

Ware recounts how Pierre went from humble busboy to renowned haute cuisine restaurateur:

The Rotunda of the Hotel Pierre. (Wikimedia Commons)
The 1897 Elbridge T. Gerry mansion, designed by Richard Morris Hunt, was torn down to make way for the Hotel Pierre. French artisans were hired to construct the elaborate wrought iron porte-cochere at the main entrance. (New York Public Library / American Architect & Building News)

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Famed Bluestocking

The New Yorker’s Paris correspondent, Janet Flanner, who wrote under the pen name Genêt, wrote under her own byline for the first time in a profile of the famed novelist Edith Wharton, featured in the March 2 issue. Although born a New Yorker, Wharton mostly lived in France after 1914. Below is a drawing of Wharton by Hugo Gellert that accompanied the profile, of which a few excerpts are included below:

VIVE LA FRANCE…Edith Wharton at her spring and winter home in France, Sainte-Claire du Chateau, circa 1930. She finished her novel, The Age of Innocence at Sainte-Claire. (Pinterest)

STILL LOVELY…Sainte-Claire du Chateau today. (sydneynearlydailyphot.blogspot.com)

GOLDEN YEARS…Edith Wharton in her garden at Sainte-Claire du Chateau, circa 1930.

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From Our Advertisers

Automobile manufacturers were keen to snob appeal even 90 years ago, as can be seen in this advertisement for Dodge cars—the company had been acquired the previous year by Walter Chrysler. Dodge cars were noted for dependability and value, but this ad suggested even blue bloods would find them appealing…

…Chrysler did however take a more direct aim at the top-hat set with a new model— Imperial—to compete with luxury carmakers such as Lincoln and Cadillac…

…just for kicks, this is what the Chrysler Imperial would look like just 30 years later…

(Kimballstock)

…not to be left out, Cadillac placed its downscale luxury model next to Mont-Saint-Michel in this illustrated advertisement. The LaSalle was comparable in price to the Imperial (around $2,500 to $3000) while top-of-the-line Caddies were priced up to $7000…

…and what do you put in your fine automobile to make it purr? Why gasoline mixed with tetraethyl lead, of course!

Speaking of mixing, I like this advertisement for Cliquot Club, whose manufacturers finally—and not so subtly—hint at how their product is to be enjoyed…

…and finally, this ad for the new Fuller Building, which touted gallery spaces for “superior merchandise” on its first six floors…

ART DECO GEM…The 1928-29 Fuller Building by Walker & Gillette at 41 East 57th St. The crown (at left), and a view of the entrance. The lower floors still serve as gallery spaces for art dealers such as Neuhoff and Emmerich. (nyc-architecture.com)

In the cartoon department, we have I. Klein’s take on recent activities associated with the inauguration of President Herbert Hoover

…and Abe Birnbaum, who provided this sketch of Hoover for the opening pages…

Otto Soglow’s manhole denizens looked for signs of spring…

…and finally, a comment on the diversification of drugstore wares, by a cartoonist signed as “Kinol.” I’ve had no luck tracing this name, so if anyone has the scoop on this artist, please drop me a note!

Next Time…Sky-High Fitness…

 

The Bootleg Spirit

As I noted in my previous post, Prohibition never really caught on in New York City, and instead the law gave rise to thousands of the famed (or to some, infamous) speakeasies tucked away in the nooks and crannies of Jazz Age Manhattan.

Jan. 19, 1929 cover by Constantin Alajalov.

However, there were periodic attempts to reign in the city’s lawbreaking drinkers, including U.S. attorney Emory Buckner’s padlocking of speakeasies in the mid-1920s and New York Police Commissioner Grover Whalen’s strong-arm tactics in early 1929.

BOTTOMS UP!…New York speakeasy patrons in the 1920s. New York Police Commissioner Grover Whalen estimated there were 32,000 illegal speakeasies operating in the city in 1929. (boweryboyshistory.com)

The New Yorker took issue with Whalen’s attempt to enforce Prohibition at the end of a billy club (ironically, Whalen was appointed to the post by Mayor Jimmy Walker, who openly flaunted Prohibition). The magazine also attacked the New York Telegram for conspiring with Whalen to spread rumors among the public about poison alcohol being served in the city’s speakeasies. Research chemist Beverly L. Clarke took the Telegram to task in the New Yorker’s “A Reporter at Large” column:

IN YOUR CASE, I’LL MAKE AN EXCEPTION…New York Mayor Jimmy Walker swears in Grover Whalen as New York Police Commissioner in the fall of 1928. Whalen, a product of Tammany Hall, no doubt looked the other way when the mayor, another Tammany alum, openly violated Prohibition laws. (Getty)

There is also the oft-told account of the U.S. government adding poison to alcohol to discourage illegal consumption, but in truth the government never set out to poison anyone. Rather, it was continuing a practice used long before Prohibition to “denature” alcohol, usually by adding methyl alcohol (commonly referred to as “wood alcohol”) to grain alcohol to make it unfit for human consumption. According to Snopes, adding poison to alcohol was a way to exempt producers of alcohol used in paints and solvents from having to pay the taxes levied on potable spirits. Other denaturing agents were added to grain alcohol by mid-1927, including these listed in Clarke’s article:

ACETONE, WITH A MERCURY TWIST…An assortment of confiscated, adulterated spirits from the Prohibition era. (prohibition.themobmuseum.org)

Clarke not only accused the Telegram of spreading misinformation, but also of encouraging Whalen’s ruthless enforcement of Prohibition. Whalen was famously quoted as saying, “There is plenty of law at the end of a nightstick.” Clarke continued:

Clarke concluded that it was “patently unfair to discriminate” against the city’s speakeasies on the basis of “pseudo-scientific” evidence:

Illustration by Constantin Alajalov that accompanied Clarke’s article.

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He Was No Coward

The Jan. 19 issue also featured a lengthy profile of  Noël Coward, written by his longtime friend Alexander Woollcott, a critic and commentator for the New Yorker and a founding member of the Algonquin Round Table.

American illustrator and portrait painter Neysa McMein with friends Noël Coward (center) and Alexander Woollcott (right). (spartacus-educational.com)

Woollcott wrote of his friend’s work ethic while taking a wry shot at the New Yorker magazine’s early days:

Abe Birnbaum provided this sketch of Coward for the profile:

By 1929 Coward was one of the world’s highest-paid writers, but he did have his setbacks, as Woollcott noted:

Woollcott was referring to Coward’s 1927 play Sirocco, which depicted free love among the posh set and was greeted with loud disapproval in London. According to Dick Richards in his 1970 book, The Wit of Noël Coward, Coward later remarked that his “first instinct was to leave England immediately, but this seemed too craven a move, and also too gratifying to my enemies, whose numbers had by then swollen in our minds to practically the entire population of the British Isles.”

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Par Avion

The New Yorker’s Paris correspondent, Janet Flanner, noted that 1929 would usher in a new era in French passenger air service:

Advances in aviation in 1929 were remarkable considering the Wright Brothers first flight occurred just a little more than 25 years earlier (for those of us in 2018 who can recall 1993, that isn’t a lot of time).

And although only the wealthy could afford to fly back then, it was definitely not for the faint of heart. According to an article by Georgia Diebelius for the Daily Mail, the engine noise could be deafening in the thinly-walled cabins (sometimes little more than painted canvas). The engines of a Ford Tri-Motor, for example, reached 120 decibels on take-off, just 40 decibels below the level that would result in permanent hearing loss. Diebelius writes that because of the noise level, flight attendants had to speak to their passengers through megaphones. As for the flight itself, planes would suddenly drop hundreds of feet at a time, causing passengers to make good use of air sickness bowls placed beneath their seats. Nevertheless, passenger travel increased from just 6,000 annually in 1930 to 1.2 million by 1938.

AND WE THINK WE HAVE IT ROUGH…London chorus girls help bring a French Air Union and Golden Ray (Rayon d’Or) passenger plane onto the tarmac at Croydon, England, in 1932, inaugurating the new summer service from London to Le Touquet. (Getty)
ODD DUCK…This strange-looking Dyle et Bacalan DB 70 was also designed for French passenger service in 1929, but only one was built. The design was later adapted in the 1930s as a bomber. (Collection Hugues de Suremain)

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Skin As Soft As An Armadillo’s

Sampling the advertisements from Jan. 19 we have this message from Amor Skin announcing a youth treatment utilizing something called dasypodine hormones. The term “dasypodine” refers to critters related to the armadillo, so one wonders what they putting on their faces. The armadillo is known carrier of leprosy, so I don’t think I’d be using this stuff, thank you very much…

…and I include this ad for Murad cigarettes because it features artwork by A. H. Fish, renowned for depictions of members of high society. She illustrated dozens of magazine covers for The Tatler and Vanity Fair as well as hundreds of inside and spot illustrations for Condé Nast…

…another cigarette brand, Lucky Strike, convinced American silent movie star Constance Talmadge to endorse their “toasted” smoke…

…and our final advertisement, from Pan American Airliners. Could you imagine an ad for an airline today depicting a man firing a rifle at one of their airplanes?

I include this comic by Alice Harvey for its reference to the song, “I Can’t Give You Anything but Love, Baby,” made popular by Broadway’s hit musical revue Blackbirds of 1928. The song continues to be recorded to this day, and was even included on a 2014 collaborative album, Cheek to Cheek, by Tony Bennett and Lady Gaga.

And finally, a different perspective on Manhattan’s changing skyline, courtesy of Reginald Marsh:

Next Time: Life Among the Snowbirds…