Coach Arno

Peter Arno departed from his usual one-liners in the Nov. 18, 1933 issue with a football-themed cartoon that featured a four-paragraph caption…

Nov. 18, 1933 cover by Abner Dean.

…that consisted of a pep talk from a football coach—”Old Waddy”…

…Arno had visited the football theme before, notably in this early cover from 1928…

Arno cover from Oct. 7, 1928.

…and he referenced it again in the years ahead…

HAIL VARSITY…Peter Arno delivered another, much shorter pep talk in a cartoon (left) from the Nov. 20, 1937 issue; at right, Arno’s last football-themed gag, published in The New Yorker of November 25, 1967, just three months before the cartoonist’s death. Check out one of my favorite New Yorker sites, Attempted Bloggery, for more on the 1937 cartoon.

…and one more from Arno, a classic from September 27, 1947…

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Pre-emptive Nostalgia

Although E.B. White welcomed the end of Prohibition with open arms, he also wondered what could be lost when drinkers emerged from the shadows of the speakeasy world…

THAT HOMEY FEELING…E.B. White suggested transforming the Waldorf-Astoria’s Sert Room (right) into a dingy dive to help ease drinkers back into the world of legal alcohol. (Britannica/Library of Congress)

White also referenced his many years at Tony’s, a speakeasy and Italian restaurant popular with writers and others in the New Yorker’s orbit. Tony Soma operated the speakeasy until 1929, when John D. Rockefeller bought Soma’s building along with other properties to make way for Rockefeller Center. Soma would later open another popular (and legit) restaurant and also become known as a yoga practitioner and the grandfather of actress Angelica Huston. You can read more about Soma at The Speakeasy King.

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The French Underground

Although war seemed like a distant rumor to most Americans, the French were busy preparing for that likelihood, according to this “Talk of the Town” piece attributed to Europe-based documentary filmmaker Richard de Rochemont and New Yorker stalwart James Thurber.

LOOK OUT BELOW…At left, a preserved WWII abris can be found below platforms 2 and 3 at Paris’ Gare de l’Est; right, Parisians take shelter in an abris in 1939. (Trip Adviser/Ebay)

…in his column, “Of All Things,” Howard Brubaker mused on the latest rumblings from Berlin…

DEMOCRACY IN ASHES…An arson attack on the Reichstag (home of the German parliament) on February 27, 1933 was used by Adolf Hitler as pretext to suspend civil liberties and conduct a ruthless pursuit of “communists,” both real and imagined. (Wikipedia)

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Little Women, Big Film

On the brighter side, we turn to Hollywood and John Mosher’s review of George Cukor’s critically acclaimed Little Women, which featured a cast led by Katharine Hepburn and Joan Bennett.

MEINE LIEBCHEN…Impoverished German linguist Professor Bhaer (Paul Lukas) proposes to Jo (Katharine Hepburn) in 1933’s Little Women. (IMDB)
SEW WITH JO…From left, the March family as portrayed by Jean Parker (as Beth), Joan Bennett (Amy), Spring Byington (Marmee March), Frances Dee (Meg), and Katharine Hepburn (Jo) in the George Cukor-directed Little Women. (IMDB)

…Mosher also found something to like in the MGM romance The Prizefighter and the Lady, which starred Myrna Loy along with professional boxers Max Baer, Primo Carnera, and Jack Dempsey.

THE NEW “IT” MAN was how MGM publicists promoted professional boxer Max Baer in his film debut. Top right, Baer in a scene with Myrna Loy; bottom right, professional boxer Primo Carnera with Loy and Baer—Carnera was the world heavyweight boxing champion at the time of the film’s release, however Baer would defeat the Italian giant in their real-life 1934 fight; bottom center, Baer’s son, Max Baer Jr., would also find Hollywood fame in the 1960s playing Jethro Bodine on TV’s The Beverly Hillbillies. (IMDB/Wikipedia)

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Sausage Factory

We’ve previously looked at the smashing success of Walt Disney’s Three Little Pigs cartoon and its theme song, which took the country by storm in the fall of 1933. So it was no surprise that the piggies could be found in toy departments across the metropolis as the Christmas season approached. These are brief snippets from a lengthy holiday shopping column that was appended annually to Lois Long’s “On and Off The Avenue” every November and December.

HOG HAVEN…You could help the Three Little Pigs find their way to safety in this 1933 Disney board game. As in the film, the final leg of the board game’s journey has the wolf landing in a cauldron of boiling water. As if that wasn’t bad enough, the Disney film also featured one of the pigs adding turpentine to the cauldron. (Ebay)

This being America in the 1930s, and early Disney, the Three Little Pigs cartoon contained an offensive scene in which the Big Bad Wolf disguises himself as a Jewish peddler, complete with a fake nose, glasses, and beard (accompanied by a fiddle, the wolf also adopts a Yiddish accent).* The character was included in the above board game:

* The film was finally edited in 1948 with a redesign of the Wolf’s disguise—as a Fuller Brush salesman.

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From Our Advertisers

We kick off our ads with more “healthy nerves” testimonials from Camel smokers, including stuntwoman/pilot Mary Wiggins

…Caron Paris also went aloft with one of their famed “En Avion” adverts…

…back on the ground, this hapless couple found themselves taking a slow car to a soaking…although wearing a fur coat while riding in a rumble seat probably wasn’t a good idea, regardless of the weather…

…for those rainy days, you could get yourself a Salisbury overcoat from Brooks Brothers…this sports-themed illustration was a new twist for the usually staid BB…

…and there’s always one or two really weird ads, like this one from The Sun newspaper that touted baloney sales at Gimbels as proof of advertising prowess…

…collectors of Art Deco are well-acquainted with the work of Hans Flato, who did a series of ads (and related merchandise) for New York-based Ruppert’s Beer in the early 1930s…Flato (1887-1950) worked in a variety of styles, but the characters he created for Ruppert’s stand out…for reasons known only to the Flato, the feet of the Ruppert’s characters were always attached to yellow disks, like toy dolls…

James Thurber was keeping busy illustrating ads aimed at folks wanting to escape the cold…

…as well as those who caught a cold in a drafty automobile…

The New Yorker announced the publication of its sixth album, with an illustration by Gluyas Williams

…while Otto Soglow, in a much smaller back-page ad, proclaimed the publication of his first The Little King collection…Soglow had just ten months left on his contract with The New Yorker—his Little King would relocate to  William Randolph Hearst’s King Features Syndicate in September 1934…

…speaking of Soglow, we kick off the cartoons with his potentate’s latest adventure…

William Steig gave us a sneeze and a chorus…

…and we close with Eli Garson, and a tale from the Almost Wanted…

Next Time: The Invisible Man…

College Days

For its Sept. 23, 1933 issue The New Yorker continued its serialization of James Thurber’s autobiography, My Life and Hard Times

Sept. 23, 1933 cover by Abner Dean.

Part Seven, titled “College Days,” included Thurber’s reminiscences of an economics class and the challenges one “Professor Bassum” faced in keeping a star football tackle academically eligible:

DEAR OLD ALMA MATER…James Thurber attended The Ohio State University from 1913 to 1918. Clockwise, from top left, the football team during Thurber’s time featured some smart players as well, including All-American quarterback/halfback Gaylor “Pete” Stinchcomb (left) and All-American halfback Chic Harley (right); Thurber’s drawing of the dim-witted tackle Bolenciecwez from My Life and Hard Times; OSU University Hall circa 1910; Thurber drawing of an OSU botany professor who “quivered with frustration” over Thurber’s inability to see through a microscope. (Ohio State/Wikipedia)

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From Our Advertisers

We begin with the makers of White Rock, who touted the international appeal of their home-grown product, here enjoyed by an old warrior and his much-younger mistress who were busy keeping the colonies in line in Southeast Asia…

…speaking of colonial exploitation, here’s Frank Buck keeping his nerves steady smoking Camels as he lugs “tons of rhinos, tigers, and gorillas across the Pacific” to live out their lives in cramped, fetid cages…

…hey there New York sophisticates of 1933, we have just the place for you, where only the BEST PEOPLE are apartment hunting, far from the din of immigrants, the unemployed, and other undesirables…

…if you wanted to hang out with the best people, you could get yourself exact copies of the latest Paris fashions from Saks Fifth Avenue…

…or if you were on a tighter budget, you could check out the wares at Wanamaker’s, who trumpeted their “fashion-firsts” on this ad on page 41 followed by a double-spread on the following pages…

James Thurber lent his talents to the makers of Fisher car bodies…in the early days of automobile production Fisher made car bodies for a number of GM cars as well as for Packard, Studebaker, Hudson and other manufacturers…in 1926 it was absorbed by GM as an in-house coach-building division…

…on to our cartoons, we take a boat ride with Robert Day

…discover the perils of historical research with Barbara Shermund

Daniel ‘Alain’ Brustlein offered a new perspective on portrait painting…

Helen Hokinson found a Red among the blue bloods…

…and a wee conundrum in the hat department…

Gardner Rea pulled out all stops in this patriotic tableau…

…on to the Sept. 30, 1933 issue…

Sept. 30, 1933 cover by William Cotton.

…in which journalist Robert Wohlforth contributed a profile on poet and writer James Weldon Johnson (1871–1938), a key figure of the Harlem Renaissance most widely known today for the lyrics of the Negro National Anthem, “Lift Every Voice and Sing.” A brief excerpt with illustration by Hugo Gellert:

LIFT EVERY VOICE...James Weldon Johnson, photographed by Carl Van Vechten, 1932. (Library of Congress)

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Mexican Morass

E.B. White took on the movie review duties and landed himself a doozy—Sergei Eisenstein’s Thunder Over Mexico. The famed Soviet filmmaker had come to the U.S. in 1930 to make a film for Paramount, but when the deal fell through American socialist author Upton Sinclair and others invited Eisenstein to make an artistic travelogue exploring the themes of life and death in Mexico. More than thirty hours of film was shot before the project was abandoned and Eisenstein returned to the USSR. The footage was later cut into three films, including Thunder Over Mexico. White was less than pleased with the film’s “butchered” edits.

LIFE AND DEATH IN MEXICO…Avant-garde Soviet filmmaker Sergei Eisenstein shot more than 30 hours of film in Mexico without producing a final product. An independent Hollywood producer, Sol Lesser, later produced two short features and a short subject culled from the footage—Thunder Over Mexico, Eisenstein in Mexico, and Death Day; these were released in 1933-34. Clockwise, from top left, poster for the film, the film featured scenes of cinematic beauty as well as brutal violence; Eisenstein visiting Mexican artists Diego Rivera and Frida Kahlo; Eisenstein directing a scene from the film. (IMDB/www.otago.ac.nz)

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Dreaming in Color

In this “Talk of the Town” entry, attributed to James Thurber, we learn of various wonders at the National Electrical Exposition at Madison Square Garden, including a “Clavilux Color Organ” designed for home use. Excerpts:

EINE KLEINE LICHT MUSIK…Danish musician Thomas Wilfred (top) constructed his first Clavilux in 1919. Sitting at a large console, Wilfred could control infinite color projections. His first public performance was in New York in 1922 (top right), featuring an abstract light show audiences compared to an aurora borealis. Bottom right, the Clavilux Junior was developed for home use, operated with special glass records, each hand-painted with a distinct composition that would create the projected image. (cdm.link/Yale University Art Gallery)

This YouTube video offers some idea of the effect:

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More From Our Advertisers

Warm, idealized images of American life, in the vein of Norman Rockwell, were popular among advertisers seeking to reassure Depression-era consumers…here we have the avuncular scientist working to ensure that your Packard is not only reliable as transportation, but also a place of solace…

…this same idea was conveyed by the makers of Goodyear tires…

…this ad on page 55 for Guerlain’s Shalimar Powder somewhat recalls the art deco style of Tamara de Lempicka

…but flip the page and you are brought back to reality with Shefford’s “Snappy Cheese”…

…you needed to lay off the cheese, however, if you wanted to take up a Ry-Krisp diet, endorsed here by Sylvia Ulback, better known at the time as “Sylvia of Hollywood” — in 1933 she was one of the most famous voices on radio…

STRETCH FOR SUCCESS…Norwegian-born Sylvia Ulback (1881–1975) was a Hollywood fitness guru from 1926 until 1932. Known as Sylvia of Hollywood, she abandoned the Tinseltown scene after publishing a “tell all” book about her clients titled Hollywood Undressed (1931). From 1933 to 1936 she appeared on the radio show, Mme. Sylvia, a 15-minute beauty and celebrity broadcast sponsored by Ry-Krisp, and she also published three health and fitness books, including 1939’s Streamline Your Figure. (youmustrememberthispodcast.com)

…on to our cartoons, Alan Dunn discovered a budding Picasso…

…another cryptic cartoon by James Thurber was featured in the “Talk of the Town” section…

Whitney Darrow Jr gave this dowager an off-stage surprise…

E. Simms Campbell put a snag in an old yarn…

…and we end with Peter Arno, and an old walrus feeling his oats…

Next Time: As Thousands Cheer…