Peter Arno departed from his usual one-liners in the Nov. 18, 1933 issue with a football-themed cartoon that featured a four-paragraph caption…
…that consisted of a pep talk from a football coach—”Old Waddy”…
…Arno had visited the football theme before, notably in this early cover from 1928…
…and he referenced it again in the years ahead…
…and one more from Arno, a classic from September 27, 1947…
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Pre-emptive Nostalgia
Although E.B. White welcomed the end of Prohibition with open arms, he also wondered what could be lost when drinkers emerged from the shadows of the speakeasy world…
White also referenced his many years at Tony’s, a speakeasy and Italian restaurant popular with writers and others in the New Yorker’s orbit. Tony Soma operated the speakeasy until 1929, when John D. Rockefeller bought Soma’s building along with other properties to make way for Rockefeller Center. Soma would later open another popular (and legit) restaurant and also become known as a yoga practitioner and the grandfather of actress Angelica Huston. You can read more about Soma at The Speakeasy King.
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The French Underground
Although war seemed like a distant rumor to most Americans, the French were busy preparing for that likelihood, according to this “Talk of the Town” piece attributed to Europe-based documentary filmmaker Richard de Rochemont and New Yorker stalwart James Thurber.
…in his column, “Of All Things,” Howard Brubaker mused on the latest rumblings from Berlin…
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Little Women, Big Film
On the brighter side, we turn to Hollywood and John Mosher’s review of George Cukor’s critically acclaimed Little Women, which featured a cast led by Katharine Hepburn and Joan Bennett.
…Mosher also found something to like in the MGM romance The Prizefighter and the Lady, which starred Myrna Loy along with professional boxers Max Baer, Primo Carnera, and Jack Dempsey.
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Sausage Factory
We’ve previously looked at the smashing success of Walt Disney’s Three Little Pigs cartoon and its theme song, which took the country by storm in the fall of 1933. So it was no surprise that the piggies could be found in toy departments across the metropolis as the Christmas season approached. These are brief snippets from a lengthy holiday shopping column that was appended annually to Lois Long’s “On and Off The Avenue” every November and December.
This being America in the 1930s, and early Disney, the Three Little Pigs cartoon contained an offensive scene in which the Big Bad Wolf disguises himself as a Jewish peddler, complete with a fake nose, glasses, and beard (accompanied by a fiddle, the wolf also adopts a Yiddish accent).* The character was included in the above board game:
* The film was finally edited in 1948 with a redesign of the Wolf’s disguise—as a Fuller Brush salesman.
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From Our Advertisers
We kick off our ads with more “healthy nerves” testimonials from Camel smokers, including stuntwoman/pilot Mary Wiggins…
…Caron Paris also went aloft with one of their famed “En Avion” adverts…
…back on the ground, this hapless couple found themselves taking a slow car to a soaking…although wearing a fur coat while riding in a rumble seat probably wasn’t a good idea, regardless of the weather…
…for those rainy days, you could get yourself a Salisbury overcoat from Brooks Brothers…this sports-themed illustration was a new twist for the usually staid BB…
…and there’s always one or two really weird ads, like this one from The Sun newspaper that touted baloney sales at Gimbels as proof of advertising prowess…
…collectors of Art Deco are well-acquainted with the work of Hans Flato, who did a series of ads (and related merchandise) for New York-based Ruppert’s Beer in the early 1930s…Flato (1887-1950) worked in a variety of styles, but the characters he created for Ruppert’s stand out…for reasons known only to the Flato, the feet of the Ruppert’s characters were always attached to yellow disks, like toy dolls…
…James Thurber was keeping busy illustrating ads aimed at folks wanting to escape the cold…
…as well as those who caught a cold in a drafty automobile…
…The New Yorker announced the publication of its sixth album, with an illustration by Gluyas Williams…
…while Otto Soglow, in a much smaller back-page ad, proclaimed the publication of his first The Little King collection…Soglow had just ten months left on his contract with The New Yorker—his Little King would relocate to William Randolph Hearst’s King Features Syndicate in September 1934…
…speaking of Soglow, we kick off the cartoons with his potentate’s latest adventure…
…William Steig gave us a sneeze and a chorus…
…and we close with Eli Garson, and a tale from the Almost Wanted…
Next Time: The Invisible Man…
A New Yorker State of Mind 