Music in the Air

Above: The Cat and the Fiddle (Pete Gordon) and Mickey Mouse (a monkey in a very creepy costume) were featured in 1934's Babes In Toyland.

We close out the old year and ring in the new with a bit of song and dance from three musicals that entertained New Yorkers in the waning days of 1934.

Dec. 22, 1934 cover by Arnold Hall.

The work of composer Jerome Kern and lyricist Oscar Hammerstein II were prominent in two of those films, adapted from successful Broadway productions—the romantic comedy Music in the Air and the sentimental Sweet Adeline. Success on the stage did not necessarily translate to the screen in either case, according to critic John Mosher.

SOUR NOTES…The famed silent movie star Gloria Swanson showed off her singing chops in Music in the Air, but it wasn’t enough to save the film from becoming a box office failure. The film centered on the stormy relationship between opera star Frieda Hotzfelt (Swanson) and librettist Bruno Mahler (John Boles, pictured). (TCM)
TALL ORDER…For those who recalled Helen Morgan’s tragedy-tinged Broadway performance as Addie in Sweet Adeline, Irene Dunn’s more comical take, although delivered with authority, could not hold up the pallid performances of her co-stars, including Donald Woods, right. (TCM)

And there was Babes in Toyland, a Hal Roach film headlined by the comedy duo Stan Laurel and Oliver Hardy. The film was well received by critics, including Mosher, who wrote that Babes in Toyland “was far more successful than [1933’s] Alice in Wonderland, and the children will probably be far less bored by it than they generally are by those films designed especially for them.” However, similar to Alice the costumes seem creepily crude, such as the weird rubber pig costumes and the almost terrifying Mickey Mouse, portrayed by a hapless monkey dressed to resemble the big-eared icon. It was apparently the first and last time Walt Disney allowed the Mickey Mouse character to be portrayed outside of a Disney film. No wonder.

Clockwise, from top left, Stan Laurel and Oliver Hardy with Felix Knight (Tom-Tom) and Charlotte Henry (Bo-Peep); the Three Little Pigs with the villain Silas Barnaby, portrayed by Henry Brandon; a very creepy Mickey Mouse (a monkey in costume); and Laurel and Hardy with The Cat and the Fiddle (Pete Gordon). (eofftvreview.wordpress.com/psychotronicaredux.wordpress.com/YouTube/MUBI)

 * * *

Alms for the Poor

Woolworth store heiress Barbara Hutton was one of the richest women in the world in the 1930s, and her lavish lifestyle in the midst of Depression attracted the attention, and the ire, of newspaper columnist Ed Sullivan. In his “Notes and Comment,” E.B. White made this observation:

COUGH IT UP, LADY…Ed Sullivan, who in 1934 was a well-known Daily News show business columnist, thought Woolworth dime store heiress Barbara Hutton should show more concern for the needy. Known for her lavish spending during the Great Depression, in 1934 Hutton was married to a self-styled Georgian prince named Alexis Mdivani—Mdivani would be the first of Hutton’s seven husbands. Sullivan would go on to greater fame on television with the Ed Sullivan Show. (clickamericana.com/npg.org.uk)

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Oh Baby

Most of us know something about the weird and somewhat tragic tale of the Dionne quintuplets, raised from infancy before the public gaze and exploited to sell everything from dolls and books to soap and toothpaste. When E.B. White made this brief mention in his “Notes and Comment,” the story of the quintuplets was still a jolly one, and their delivering physician, Dr. Allan Roy Dafoe had gone from being a country doctor to one of North America’s most trusted medical authorities. Dafoe would become the childrens’ guardian and impresario, and make a fortune marketing their story and images.

QUINTUPLE YOUR MONEY…After he delivered the Dionee quintuplets, Dr. Allan Roy Dafoe went from being a country doctor to one of North America’s most trusted medical authorities. That later translated into big profits from companies eager to cash in on the quint’s popularity, as these 1937 ads attest. (Pinterest)

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In the Year 2400

“The Talk of the Town” examined the “Buck Rogers” craze, fed by a cartoon strip, a radio show, and an array of toys.

YESTERDAY’S TOMORROW…A Buck Rogers “pop-up” book was just one of the many formats that could be consumed by avid followers of the early sci-fi hero. Also pictured are a themed pocket watch and the “must have” sci-fi toy of 1934, Buck’s XZ-31 Rocket Pistol. (Pinterest/Bullock Museum)

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What’s It All About, Alfie?

Art and architecture critic Lewis Mumford offered praise for Alfred Stieglitz’s latest exhibition at the photographer’s gallery, An American Place. Mumford noted Stieglitz’s “astringent quality” that rose above the philistine tastes and “stupidities” of American life.

LIFE AND WORK INTERTWINED…Clockwise, from top left: Alfred Stieglitz’s famed 1930 image of Grand Central Terminal; one of the photographer’s many images of clouds under the title Equivalent, 1930; image taken from Stieglitz’s studio/gallery window titled From My Window at An American Place, North, 1931; Dorothy Norman, circa 1931; Georgia O’Keeffe, 1933. Stieglitz, who was married to Georgia O’Keeffe, became Dorothy Norman’s mentor and lover in the late 1920s. (National Gallery of Art/Art Institute of Chicago)

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From Our Advertisers

The back cover of The New Yorker was coveted by tobacco companies, the makers of Camels and Lucky Strikes (seen here) both featuring sumptuous photos of stylish women using their product, women being a key growth market for the companies…

…same for the brewers, who also sought out female consumers to bolster sales of their brands…

…Ponds continued to roll out the seeming legions of socialites and lower-tier royalty to sell their jars of cold cream…

…the magazine’s ads were often directed at middlebrow class anxieties, as we see here…

…by constrast, this ad from Bonwit Teller (graced by fashion illustrator W. Mury) took us out of the stuffy parlor and onto the beckoning beaches of the Caribbean…

…we move on to our cartoonists…all of the spot illustrations in the issue were holiday-themed, and here are a few choice examples…

Daniel ‘Alain’ Brustlein introduced a bit of color to a monastery’s dining hall…

James Thurber continued to explore the dynamics between the sexes…

Barbara Shermund did a bit of dreaming with her modern women…

Carl Rose gave us Christmas cheer, with some reservations…

…and lastly, Perry Barlow with something for the holiday procrastinator…

Next Time: Farewell to 1934…

 

London Calling

Above: Illustration of the Dorchester Hotel’s ballroom in the 1930s. (dorchestercollection.com)

Lois Long took her nightlife column, “Tables for Two,” to London and its famed nightclub scene, where everyone from British royalty to gangsters reveled in a boozy, bohemian scene.

July 7, 1934 cover by Ilonka Karasz.

Prince Edward, a well-known party animal (who would serve as king for less than a year and abdicate in 1936) was known to get up on the stage of the Embassy Club and perform drum solos, while at the Savoy his fellow toffs would sip Champagne and glide in elegant dress across the dance floor. London nightlife included a lively jazz scene in edgy Soho basement clubs, featuring such greats as Duke Ellington, Louis Armstrong and Dizzy Gillespie.

Long hoped that the visit to London, her first in eight years, would give her some much-needed rest and a change of scene. What she found instead was a red-hot, all-night party, where the smart set took dinner near midnight and danced until dawn.

SAVVY SAVOY….Clockwise from top left, the famed Savoy bartender Harry Craddock, credited with inventing the White Lady and the Corpse Reviver, at the Savoy’s American Bar in the 1930s; a Savoy elevator operator in 1926; diners at the Savoy circa 1930s; Savoy entrance. (madamgenevaandgent.co.uk/The Savoy/YouTube)
LONDON SWINGS…More Lois Long haunts in London included, clockwise from top left, the Dorchester Hotel; the crowded dance floor at the Monseigneur with Roy Fox and his Orchestra (photo from 1932); patrons kicking up their heels at the Embassy Club on Old Bond Street; the Café de Paris, where American actress Louise Brooks demonstrated a new dance craze, The Charleston, in 1924. (dorchestercollection.com/albowlly.club/lucyjanesantos.com/Wikipedia)

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Misery Loves Company

In his “Notes and Comment,” E.B. White observed that almost everyone was “made miserable” by the Depression, but if one looked around there were signs that things weren’t so bad after all.

REASON FOR CHEER…For those still feeling blue about the Depression, E.B. White suggested watching kids cool off at a pier, such as these lads seen diving into the East River on the Lower East Side on July 3, 1935. (Jack Gordon/New York Daily News)

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He Came Up a Bit Short

Howard Brubaker, in his column “Of All Things,” made this observation about Adolf Hitler’s prediction that Nazism would endure a thousand years.

And now a retreat into the cool darkness of the cinema, where John Mosher singled out Bette Davis’s performance in Of Human Bondage…Mosher’s instincts were correct—the film proved to be Davis’s breakout role on her road to major stardom.

ROAD TO RUIN…Bette Davis wowed the critics with her portrayal of a tearoom waitress who seduces a young medical student (Leslie Howard) and leads him down a path of self-destruction. The film was based on the 1915 novel by W. Somerset Maugham. (IMDB)

Mosher also took in the “bright” performances of William Powell and Myrna Loy in The Thin Man, a pre-Code comedy-mystery based on the Dashiell Hammett novel by the same name. Powell and Loy portrayed Nick and Nora Charles, who added spice to their leisurely lives through numerous cocktails, flirtatious banter, and crime-solving. Critics loved the film, as did audiences, spawning five sequels from 1936 to 1947.

CHEERS…Top photo: Nick and Nora Charles (William Powell and Myrna Loy) enjoy a drink with their client’s fiancee (Henry Wadsworth) in The Thin Man (1934); Bottom photo: Charles takes aim at a Christmas ornament (with a BB gun) while Nora enjoys the comforts of her new fur coat in a scene from The Thin Man. (Daily Beast/Austin Chronicle)

Another star of the show was Asta, the Charles’s wire fox terrier. Asta was portrayed by Skippy, a dog actor who not only appeared in The Thin Man films but also acted alongside Cary Grant in 1937’s The Awful Truth and in 1938’s Bringing Up Baby. Skippy appeared in three Thin Man movies and in more than twenty films altogether between 1932 and 1941. Being an actor in the film must have been good for one’s health: Powell lived 91 years, Loy 88 years, and Skippy, 20 years—a good long life for any pooch.

ROUGH NIGHT…Nick (William Powell) and Asta (Skippy) tend to Nora (Myrna Loy), who nurses a hangover in The Thin Man. (Wikipedia)

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From Our Advertisers

While Chrysler’s styling of their streamlined Airflow proved to be too far advanced for the buying public (the Depression didn’t help), Studebaker’s own foray into the streamlined future caused a sensation…

…thanks to Studebaker’s brief merger with Pierce-Arrow (1928–33), Studebaker’s designers took cues from Pierce’s streamlined 1933 Silver Arrow and created more than 800 cars with “Year-Ahead” design features—the positive reception convinced the company to continue the style in 1935…here is a top-of-the-line 1934 President Land Cruiser…

1934 Studebaker President Land Cruiser with “Year-Ahead” design features, yet not as radical as Chrysler’s Airflow. (hemmings.com)

and the car that inspired it…

1933 Pierce-Arrow Silver Arrow. Photo copyright Darin Schnabel, courtesy RM Sotheby’s, via hemming.com.

…we continue with those round rubber things that held the cars up…a lot of tire ads in the 1930s emphasized safety—blowouts were common back then…funny how it took nearly four decades to add seat belts to cars…those tires wouldn’t help much in a head-on collision, especially with your kid standing on the from seat…

…now let’s cool off with crisp Canadian Ale, thanks to Carling’s entry into the American market…

…Carling’s Black Label beer was popular in the states…my parents had a set of these coasters with the Black Label tagline…

…Budweiser continued its artful series of ads featuring the well-heeled enjoying its product…here it appears old dad (wearing some kind of medal) is getting to know his daughter-in-law over some cold chicken…”hey boy, she’s one of us!”…

…and we move on to three very different approaches to selling cigarettes, beginning with Spud, continuing its message that menthol cigarettes are as refreshing as a shower on a July afternoon…

…a close up of the message…

…Camel, on the other hand, continued its campaign against irritability…it apparently did wonders for this woman, who seems to be on something more than nicotine…

…and from the people who brought us the tagline “blow some my way” in 1928 (as a way to encourage women to take up the habit), by 1934 she is owning that cigarette, and apparently setting some ground rules with the gentleman…

…contrast with the more submissive pose in the Chesterfield ad from the late 1920s…

…on to our cartoons, we begin with spot art by Alan Dunn, which appears to have originated as a captioned cartoon…

William Steig offered up this bit of art for a profile of an “insurance man” by St. Clair McKelway

Helen Hokinson drew up a full page of cartoons along the theme of outdoor dining…

…we continue Rea Irvin’s series on native birds…

George Price found a way to save on the cost of light bulbs…

…and we close with James Thurber, and a welcome to the family…

Next Time: The Happy Warrior…

The Bombshell

Much like Marilyn Monroe in the 1950s, Jean Harlow occupied a brief period in Hollywood history, but her star shone long after her untimely death.

Oct. 28, 1933 cover by Rea Irvin.

Adam Victor’s The Marilyn Encyclopedia draws all sorts of weird parallels between the actresses: both raised by strict Christian Scientists, both married three times, both left school at sixteen to marry their first husbands, both acted opposite Clark Gable in the last film each ever made. Most importantly, Monroe idolized Harlow, so it was no coincidence that she sported her own version of “platinum blonde” hair.

ART IMITATES LIFE…In 1958 Marilyn Monroe posed as Jean Harlow for photographer Richard Avedon in a Life magazine feature. (Flickr)

The term “Bombshell” was affixed to the 22-year-old Harlow after the 1933 film’s release, and was later used to describe Monroe and other sex symbols of the 1950s and early 60s.

Harlow’s character in Bombshell, Lola Burns, satirized the stardom years of the silent era sex symbol Clara Bow, who was director Victor Fleming’s fiancée in 1926. Although critical reviews were mostly positive, New Yorker critic John Mosher found the film “mossy with verbiage.”

TAKE A BOW, CLARA…Bombshell satirized the stardom years of silent era sex symbol Clara Bow, who was director Victor Fleming’s fiancée in 1926 (photo at left is of the couple on the set of 1926’s Mantrap); in Bombshell Jean Harlow portrayed a sex symbol who, like Bow, wanted to live a normal life. In real life, Bow made her last film in 1933 and retired to a ranch at age 28. (IMDB)
A STAR IS BORED…In Bombshell, movie star Lola Burns (Jean Harlow) dislikes her sexy vamp image and wants to live a normal life, but her studio publicist E. J. “Space” Hanlon (Lee Tracy) insists on feeding the press endless provocative stories about her. Clockwise, from top left: Lee Tracy and Louise Beavers in a scene with Harlow; Harlow and Una Merkel, who portrayed Lola’s assistant, Mac; Harlow in a scene with Mary Forbes, C. Aubrey Smith, and Franchot Tone; Harlow in a scene with Ruth Warren and Frank Morgan—the latter portrayed Lola’s pretentious, drunken father. (IMDB)

Harlow would die at age 26 on June 7, 1937. Her heavy drinking didn’t help, but neither did the misdiagnosis she received as her kidneys were rapidly failing. While filming Saratoga with Clark Gable, Harlow was stricken with what she believed was the flu, and her persistent stomach pain was misdiagnosed as a swollen gallbladder. Just two days before her death another doctor finally diagnosed her kidney disease, but in 1937 nothing could be done—kidney dialysis would not be available for another decade, and transplants would not be an option until the mid-1950s.

 * * *

Second City Sanctimony

The New Yorker rarely missed an opportunity to take a dig at the square-toed ways of the Second City and its flagship newspaper, the Tribune. In his “Notes and Comment,” E.B. White (who enjoyed gin martinis) found the newspaper’s sanctimonious stance tedious:

The 1933 Chicago World’s Fair, aka “A Century of Progress,” received scant attention from The New Yorker, unless it provided opportunities for parody. Musicologist Sigmund Spaeth (1885-1965), well-known in the 1930s and 40s for his NBC radio programs, offered this take on the Windy City’s exposition:

WONDERS NEVER CEASE…In addition to its more high-minded attractions, the Chicago World’s Fair also featured such sideshow attractions as Ripley’s Odditorium, which featured “The Fireproof Man” among other novelties. (pdxhistory.com)

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Big, Bad Earworm

It seems quaint that nearly 90 years ago one of the most popular songs in America was “Who’s Afraid of the Big Bad Wolf?” To Frank Sullivan, there was no escaping “that lilting tune”…

SIMPLER TIMES…”Who’s Afraid of the Big Bad Wolf?” was a huge hit during the second half of 1933. One of the most well-known Disney songs, it was covered by numerous artists and musical groups.

Sullivan concluded that a trip to Vladivostok might be the only way to escape the catchy melody…

Briefly jumping to the Nov. 4 issue, “The Talk of Town” took a closer look at the song and the 1933 Disney Silly Symphonies cartoon in which it was featured—Three Little Pigs. Written by Frank Churchill and Ann Ronell, the song launched a market for future Disney tunes, with Irving Berlin securing the sheet music rights over Mickey Mouse and the Silly Symphonies. 

WE’RE IN THE MONEY…The 1933 Disney Silly Symphonies cartoon Three Little Pigs helped to launch the Disney juggernaut nearly 90 years ago.

 * * *

Polymath

Le Corbusier, aka Charles-Édouard Jeanneret (1887–1965), was known as a pioneer of modern architecture and design in the early and mid-20th century, but as this review by Lewis Mumford suggested, he was also a talented modernist painter.

WAYS OF SEEING…Le Corbusier’s early paintings followed the ideas of something he called “purism”—at left is an example from 1920, Still Life. Later on his work become more abstract, including Menace, at right, from 1938. The horse head in the painting seems to reference Pablo Picasso’s 1937 painting, Guernica. (Wikipedia/Art Basel)

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Dear Papa

Following the high praise Ernest Hemingway received in 1926 for The Sun Also Rises, Dorothy Parker feared for the novelist’s next book: “You know how it is—as soon as they all start acclaiming a writer, that writer is just about to slip downward.” Seven years later Parker’s colleague Clifton Fadiman detected some slippage, finding Hemingway’s latest output a bit stale. Rather than pen a negative review, Fadiman shared his concerns by way of an open letter:

PHONING IT IN…Clifton Fadiman (right) found Ernest Hemingway’s Winner Take Nothing to be “stuck fast in yesterday.” (AP/Wikipedia/Pinterest)

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From Our Advertisers

Until the 1920s all car bodies were framed in wood, preferably ash, but by the end of the 1930s all-steel car bodies became the standard…Packard made the switch beginning around 1938…

…ah, the good old days when you could smoke in the “rarefied atmosphere” of an airplane, the pilot so close by you could tap him on the shoulder…

…Brooklyn’s Hittleman-Goldenrod Brewery opened in late 1933 promising beer in the finest English tradition…sadly, it closed in 1937…

…the Waldorf-Astoria announced the re-opening of its Empire Room with entertainment by Xavier Cugat and his tango orchestra, featuring the dancer Margo…this was just the sort of “juvenile” entertainment Lois Long detested (see my previous post)…

…according to this ad, “His Lordship” drank a pot of decaf Sanka at midnight “and never winked an eye all night”…it doesn’t mention that he probably also wet the bed…

…on to our cartoons, we begin with Peter Arno and the woes of the monied classes…

…on to Helen Hokinson, and the charms of the precocious…

Gardner Rea gave us a toff absorbed in historical fiction…

Alain (aka Daniel Brustlein) offered up a flautist who found beauty in his routine life…

…and we close with Perry Barlow, and motherhood among the smart set…

Next Time: Radio City…

 

 

As Millions Cheer

Proposed by the 72nd Congress on February 20, 1933, the 21st Amendment to end national prohibition needed ratification from at least thirty-six states—by the end of October twenty-nine had ratified the amendment, and with passage seeming imminent…

Oct. 21, 1933 cover by Harry Brown.

…Manhattan’s venerable grocer turned national wine and spirits distributor Park & Tilford began shipping tens of thousands of cases of “potables” to New York, according to “The Talk of the Town.” Excerpt:

ON THE OFF WAGON…Parched, jubilant Americans ride on carts loaded with liquor prepared for distribution at the end of Prohibition. (Still from Universal News)

Edward Angly, who at the time was a journalist at the Herald-Tribune, tempered the celebratory mood in “A Reporter at Large” by considering the supply and demand issues (and higher prices) consumers would likely face upon ratification.

In early 1934 the Washington Post reported cocktail prices ranged from twenty-five cents (roughly $5.50 today) to forty cents. Whisky by the drink was selling from fifteen cents for blends to twenty-five cents for bonded varieties. One of the “higher priced” stores quoted a price of $3.80 for a quart of Four Roses (roughly eighty bucks today) while you could grab a quart of Crab Orchard straight Bourbon whisky for $1.40.

Until supplies could satisfy demand, distillers were encouraged to perform a “modern loaves-and-fishes miracle” and rectify their small stocks by cutting them with colored and flavored straight alcohol.

YOU CAN COME OUT NOW…With the end of Prohibition, bootleggers considered other career options. (floridamemory.com)

Who else would feel the pinch? In addition to the thousands of speakeasies that would close shop, legions of bootleggers would have to go legit or find another line of vice to keep themselves fed and occupied.

…before I close out this lead story, I came across this obituary for Edward Angly in the Dec. 8, 1951 edition of The New York Times. Note that this clip also features the funeral notice for New Yorker founding editor Harold Ross.

 * * *

Name Your Fears

Irish writer and critic Ernest Boyd was for a time connected to the consular service and probably had a pretty good sense of what was to come in Europe. Turning to verse he pondered the origin of the Hitler curse.

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Fat and Happy

Premiered to record-breaking crowds at New York’s Radio City Music Hall, The Private Life of Henry VIII was a smash hit in both the UK and the US and established Charles Laughton as a box office star. Although the film played fast and loose with the historical record, it was a critical success for director/producer Alexander Korda. The New Yorker’s John Mosher was among those praising the British film.

SINKING HIS TEETH INTO A ROLE…Charles Laughton’s portrayal of Henry VIII in The Private Life of Henry VIII is credited with creating the popular image of the king as a fat, lecherous glutton. Top photo features Wendy Barrie as Jane Seymour (wife #3); below, Binnie Barnes as Katherine Howard (wife #5). (moma.org/tcm.com)
HAIL TO THE KING…Opening night in London for The Private Life of Henry VIII, Oct. 24, 1933. From left are Elsa Lanchester, who portrayed wife #4 Anne of Cleves; Merle Oberon (who portrayed wife #2 Anne Boleyn), producer/director Alexander Korda, and Charles Laughton. (Science & Society Picture Library / National Portrait Gallery, London)

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Kid’s Stuff

In her latest “Tables for Two” column, Lois Long bemoaned the state of ballroom dancing, which seemed to be appealing more to juvenile tastes.

SUITABLE FOR ADULT AUDIENCES…Lois Long recalled the cool allure of dancers Leonora Hughes (at left, with dance partner Maurice Mouvet in 1924) and Irene Castle (in a 1929 photo). Both photographs by Edward Steichen for Vanity Fair. (Conde Nast)

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From Our Advertisers

Let it pour indeed, as advertisers anticipated the end of Prohibition…

…Brooklyn-based Piel’s joined other brewers in targeting women as a new growth market, and as in previous New Yorker ads also appealed to those who fancied themselves among the smart set…

…looking for signs of optimism after four years of economic depression? Look no further than luxury shoemaker Nettleton…

…while Nettleton held steady on its prices, the makers of Steinway pianos posted this gentle reminder about rising material costs, but what can you expect if you are purchasing “The Instrument of the Immortals”…

…the Architect’s Emergency Committee continued its campaign to promote the hiring of unemployed architects…in this ad the committee went back to the profession’s ancient origins, Marcus Vitruvius’ Virtues of an Architect

…on to our cartoonists, we begin with more adventures of The Little King, courtesy Otto Soglow

William Crawford Galbraith was still stuck on his theme of seductive women either paired with sugar daddies or clueless suitors…

…speaking of clueless, James Thurber gave us this party pooper…

Gardner Rea checked the economic temperature of the upper crust…

…and we close with William Steig, and an enterprising paperboy…

Next Time: The Bombshell…

The Wild West

Kino Lorber)

We first encountered Mae West back in 1926 when The New Yorker commented on her risqué Broadway play, Sex. Although the play was the biggest ticket in town, it eventually attracted a police raid that landed West in jail on morals charges. Sentenced to ten days for “corrupting the morals of youth,” she could have paid a fine, but for West a short stint on Welfare Island was worth its weight in publicity gold.

Oct. 14, 1933 cover by Rea Irvin.

Fast forward seven years, and West is one of the nation’s biggest box office attractions and starring in her third film, I’m No Angel. Depression-era audiences responded enthusiastically to West’s portrayals of a woman from the wrong side of the tracks who in the end gains both fortune and social acceptance. Although puritanical forces continued to be outraged by West’s antics, New Yorker film critic John Mosher found her act to be “a safe parody on indecency.”

SHIMMY TO SUCCESS…Clockwise, from top left: At the beginning of I’m No Angel, Tira (Mae West) shimmies and sings in a circus sideshow; studio poster for the film— In the early 1930s, West’s films were key in saving Paramount Pictures from bankruptcy; a wealthy sideshow customer (William B. Davidson) arranges a private rendezvous; Tira has her day in court despite attempts by her ex-boyfriend, Slick Wiley (Ralf Harolde), to discredit her. (IMDB)
SHE GETS HER MAN…Cary Grant starred opposite Mae West for the second and final time in I’m No Angel. Eleven years junior to West, Grant portrayed Tira’s fiancé, Jack Clayton. (TCM)

And finally, a much-talked about scene from the movie featured West putting her head (rather sensually) into the mouth of a lion. In reality it appears to be a camera trick: West was actually placing her head to the side of the lion’s mouth. Still, a gutsy move by West. As for the lion, it was no picnic either.

 * * *

Comic Relief

Eugene O’Neill surprised critics and audiences alike when he premiered Ah, Wilderness! at Broadway’s Guild Theatre on October 2, 1933. Among the critics was Wolcott Gibbs, who concluded that O’Neill should stick to his usual themes of disillusion and despair. An excerpt:

PASS THE CORN, PLEASE…Around the table in the original 1933 Broadway production of Ah, Wilderness! are (from left) George M. Cohan (Nat Miller), Eda Heinemann (Lily), Elisha Cook, Jr. (Richard), Gene Lockhart (Sid), Marjorie Marquis (Mrs. Nat Miller), Walter Vonnegut, Jr. (Tommy) and Adelaide Bean (Mildred). (Photograph by Vandamm for Stage magazine, November 1933)
ERRORS OF COMEDY…Wolcott Gibbs (left) found Eugene O’Neill’s attempt at comedy to be nothing more than a recycling of corny old saws. However, Ah, Wilderness! proved successful in its first Broadway production and in the touring company that followed. It remains to this day a staple of community repertory. (The New Yorker/Playbill/Encyclopedia Britannica)

 * * *

Hell in a Handbasket

If Eugene O’Neill couldn’t offer up some woe, then leave it to E.B. White of all people to supply reason for despair. In his 1982 review of a collection of White’s poems and sketches,

For the Oct. 14 issue White bemoaned the loss of the American elm (of the 77 million elms in North America in 1930, more than 75 percent were lost to Dutch elm disease by 1989), the dangers of pesticide use, and other maladies. Excerpts:

APPLE OF HIS EYE…E.B. White had reason to be concerned about the widespread practice of spraying lead arsenic on fruit trees. This 1930 photograph shows an Oregon orchardist and his child spraying apple trees with the stuff. (oregonhistoryproject.org)

White’s New Yorker colleague John O’Hara raised some concerns of his own, namely the likelihood of another world war in this prescient piece titled “Dynamite is Like a Mill Pond.” Excerpts:

FROM RUSSIA WITH LOVE…John O’Hara pondered the likelihood of another world war and an unlikely bedfellow: Soviet Russia. Photo circa 1938. (AP via loa.org)

 * * *

Pooh-Poohing Mr. Milne

In his review of A.A. Milne’s latest novel, The Red House Mystery, Clifton Fadiman seemed to recall Dorothy Parker’s own revulsion to Milne’s juvenile style (“Tonstant Weader Fwowed Up” Parker once wrote of The House at Pooh Corner). Excerpts:

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From Our Advertisers

The makers of Camels took to the water to prove how their cigarettes supported “healthy nerves,” whether in the deep sea or on the high dive…

…with a name like “Spud” you really had to stretch to prove you were a choice of the smart set…here they claimed their product was “quite at home among royalty”…

…here’s another great example of class appropriation, a white-tie dinner featuring a couple of toffs eating canned soup…

…and we give our eyes a break with a bit of elegance from Lord & Taylor, featuring the art of modern living…

…on to our cartoons, we begin with James Thurber

…curious to know Thurber’s favorite songs?—then check out this Thurber Thursday post from Michael Maslin’s Inkspill...

…we continue with William Steig’s look at a “Lady With Mirror”…

…and discover the calm after a storm in this domestic scene by Kemp Starrett

…visit the Century of Progress World’s Fair in Chicago, with George Price

…for reference, Price’s cartoon depicted the Federal Building at the Century of Progress…

…and is often the case with this blog, we give Peter Arno the last word…

Next Time: As Millions Cheer…

As Thousands Cheer

ABOVE: Broadway's As Thousands Cheer (1933) featured evangelist Aimee Semple McPherson (Helen Broderick) trying to persuade Mahatma Gandhi (Clifton Webb) to end his hunger strike and join her act. (NYPL)

Broadway gave Depression audiences a lift with As Thousands Cheer, a revue featuring satirical sketches that skewered the lives and affairs of the rich and famous and served as a precursor to sketch shows like Saturday Night Live.

Oct. 7, 1933 cover by Peter Arno.

With a book by Moss Hart and music and lyrics by Irving Berlin, the revue was a big hit, playing for nearly a year on Broadway in its initial run.

TOON TIME…Marilyn Miller led a chorus of cartoon characters in a sketch titled “The Funnies” in As Thousands Cheer; leading the revue were Miller, Clifton Webb and Helen Broderick, here featured on the cover of the Playbill. The production would be Marilyn Miller’s last—one of Broadway’s biggest stars known for playing sunny characters, her personal life was filled with illness and tragedy, and she would go to an early death in 1936. (playbill.com)

Wolcott Gibbs took his turn as Broadway reviewer, and pronounced As Thousands Cheer “the funniest thing in town.”

Not everything was roses in As Thousands Cheer: In a poignant star turn, Ethel Waters sang—at Irving Berlin’s request—his famous tune “Supper Time,” a Black woman’s lament for her lynched husband. The revue was the first Broadway show to give an African-American star (Waters) equal billing with whites, however she was segregated from her co-stars and did not appear in any sketches with them. Her co-stars even refused to bow with her at the curtain call until Berlin intervened. According to the James Kaplan biography Irving Berlin, “The show had a successful tryout at Philadelphia’s Forrest Theatre in early September, although opening night was marred by an ugly incident all too in tune with the times: the stars Clifton Webb, Marilyn Miller, and Helen Broderick refused to take a bow with Ethel Waters. To his everlasting credit, Berlin told the three that of course he would respect their feelings—only in that case there needn’t be any bows at all.

“They took their bows with Waters at the next show.”

NEWSMAKERS…Each sketch in As Thousands Cheer was preceded with a newspaper headline. Clockwise, from top left, in the sketch headlined JOAN CRAWFORD TO DIVORCE DOUGLAS FAIRBANKS, JR, Marilyn Miller and Clifton Webb portrayed the stars arguing over publicity rights to their divorce; Webb as 94-year-old John D. Rockefeller; the headline FRANKLIN D. ROOSEVELT INAUGURATED TOMORROW featured Mr. and Mrs. Herbert Hoover on their last day in the White House, portrayed by Leslie Adams and Helen Broderick; Ethel Waters singing Irving Berlin’s “Supper Time.” (New York Public Library)

 * * *

A Final Byline

E.B. White opened his column with a tribute to Ring Lardner, who died at age 48 of a heart attack and other complications. In the months before his death Lardner had contributed a number of comical “Over the Waves” radio reviews.

JOURNALIST AT HEART…Ring Lardner (1885-1933) worked for several newspapers before settling at the Chicago Tribune in 1913—it became the home newspaper for his syndicated column, In the Wake of the News. (Chicago Tribune)

Lardner’s first contribution to The New Yorker came shortly after the magazine’s founding. “The Constant Jay” was published in the April 18, 1925 issue: Readers appreciated his subtle wit, including this oft-quoted gem:

“The race is not always to the swift nor the battle to the strong—but that’s the way to bet.”

Lardner also liked to poke fun at himself and his aw-shucks view of things. Here are the opening and closing paragraphs of his final New Yorker contribution, “Odd’s Bodkins:”

 * * *

Macy Modernism

As Lewis Mumford observed in his “Skyline” column, Macy’s was the first department store to embrace a modern approach to interior design, but as Marilyn Friedman notes in her book, Making America Modern: Interior Design in the 1930s, Macy’s modernism was a bit toned down to blend into more traditional settings. A case in point was Macy’s 1933 Forward House exhibition, which Mumford described as “a brilliant piece of modern showmanship.”

EASY ON THE EYES…”Living room in the Suburban House of Forward House” at R.H. Macy & Co., New York, 1933, from The Upholsterer and Interior Decorator, October 15, 1933. ​(artdeco.org)

 * * *

Fishing for Commies

Geoffrey Hellman profiled New York House Rep. Hamilton Fish Jr (1888–1991), a staunch anti-communist perhaps best known for establishing the Tomb of the Unknown Soldier at Arlington National Cemetery. I feature this brief excerpt mainly for the great caricature by Abe Birnbaum.

MINDING THE HOME FRONT…Hamilton Fish, Jr making a speech in Los Angeles, 1935. Fish served in the U.S. House of Representatives from 1920 to 1945 and during that time was a prominent opponent of intervention into foreign affairs. (UCLA Special Collections)

 * * *

All Wet

Eleven years before Esther Williams made her first aqua-musical, Ruby Keeler took the dive under Busby Berkeley’s direction in Footlight Parade. E.B. White served as film critic for the Oct. 7 issue, and found Footlight to be a feast for the male gaze, as well as mindless entertainment.

TAKING THE PLUNGE…Clockwise, from top left: According to E.B. White, there was no gainsaying “the general aahhhhh” of the semi-nude waterfall scene in Footlight Parade; promotional poster left no doubt as to what audiences might expect from the film; Busby Berkeley displayed his craft in water-based choreography; Ruby Keeler portrayed a dancer turned secretary who is transformed back into a dancer—just add water. (IMDB)

 * * *

A Dog’s Life

Doubtless drained from writing The Waves, Virginia Woolf followed up with some historical fiction, namely Flush: A Biography, a book about Elizabeth Barrett Browning’s cocker spaniel. Clifton Fadiman had this to say about the unusual biography:

VIRGINIA WOOF…Frontispiece for Flush: A Biography. Virginia Woolf used the tale of a dog to explore social themes ranging from feminism to class conflict. (Heritage Auctions)

 * * *

From Our Advertisers

When you market a car for only $445 you aren’t going after the luxury market, but hey, drop a ten-truck truck on this baby and you can live to tell about it…

…with legal beer flooding the market brewers were particularly keen to attract female drinkers of all ages…and apparently social classes…

…a couple of ads from the back pages, the first touting the smart-set writing of columnist and foreign correspondent Alice Hughes for the New York American, and the second an advertisement for Chase & Sanborn coffee, which relayed the story of a marriage on the brink due to stale coffee…

…I include this ad for the heroic scale of the ocean liner, particularly as depicted by the people in the background…

…we bounce on to our cartoons with Otto Soglow’s Little King…

James Thurber continued to explore the unrest among our domestic youth…

…speaking of America’s youth, this gathering (courtesy Gardner Rea) appeared to have trouble finding some…

Helen Hokinson found fun with flounder…

Rea Irvin turned the tables on a life-drawing class…

…and we close with Richard Decker, over the moon with a stranded chorine…

…and in a nod to the approaching holiday, imagery from a 1933 Fleischer Studios animated short film, Betty Boop’s Hallowe’en Party

Next Time: The Wild West…

College Days

For its Sept. 23, 1933 issue The New Yorker continued its serialization of James Thurber’s autobiography, My Life and Hard Times

Sept. 23, 1933 cover by Abner Dean.

Part Seven, titled “College Days,” included Thurber’s reminiscences of an economics class and the challenges one “Professor Bassum” faced in keeping a star football tackle academically eligible:

DEAR OLD ALMA MATER…James Thurber attended The Ohio State University from 1913 to 1918. Clockwise, from top left, the football team during Thurber’s time featured some smart players as well, including All-American quarterback/halfback Gaylor “Pete” Stinchcomb (left) and All-American halfback Chic Harley (right); Thurber’s drawing of the dim-witted tackle Bolenciecwez from My Life and Hard Times; OSU University Hall circa 1910; Thurber drawing of an OSU botany professor who “quivered with frustration” over Thurber’s inability to see through a microscope. (Ohio State/Wikipedia)

 * * *

From Our Advertisers

We begin with the makers of White Rock, who touted the international appeal of their home-grown product, here enjoyed by an old warrior and his much-younger mistress who were busy keeping the colonies in line in Southeast Asia…

…speaking of colonial exploitation, here’s Frank Buck keeping his nerves steady smoking Camels as he lugs “tons of rhinos, tigers, and gorillas across the Pacific” to live out their lives in cramped, fetid cages…

…hey there New York sophisticates of 1933!…we have just the place for you, where only the BEST PEOPLE are apartment hunting, far from the din of immigrants, the unemployed, and other undesirables…

…if you wanted to hang out with the best people, you could get yourself exact copies of the latest Paris fashions from Saks Fifth Avenue…

…or if you were on a tighter budget, you could check out the wares at Wanamaker’s, who trumpeted their “fashion-firsts” on this ad on page 41 followed by a double-spread on the following pages…

James Thurber lent his talents to the makers of Fisher car bodies…in the early days of automobile production Fisher made car bodies for a number of GM cars as well as for Packard, Studebaker, Hudson and other manufacturers…in 1926 it was absorbed by GM as an in-house coach-building division…

…on to our cartoons, we take a boat ride with Robert Day

…discover the perils of historical research with Barbara Shermund

Daniel ‘Alain’ Brustlein offered a new perspective on portrait painting…

Helen Hokinson found a Red among the blue bloods…

…and a wee conundrum in the hat department…

Gardner Rea pulled out all stops in this patriotic tableau…

…on to the Sept. 30, 1933 issue…

Sept. 30, 1933 cover by William Cotton.

…in which journalist Robert Wohlforth contributed a profile on poet and writer James Weldon Johnson (1871–1938), a key figure of the Harlem Renaissance most widely known today for the lyrics of the Negro National Anthem, “Lift Every Voice and Sing.” A brief excerpt with illustration by Hugo Gellert:

LIFT EVERY VOICE...James Weldon Johnson, photographed by Carl Van Vechten, 1932. (Library of Congress)

 * * *

Mexican Morass

E.B. White took on the movie review duties and landed himself a doozy—Sergei Eisenstein’s Thunder Over Mexico. The famed Soviet filmmaker had come to the U.S. in 1930 to make a film for Paramount, but when the deal fell through American socialist author Upton Sinclair and others invited Eisenstein to make an artistic travelogue exploring the themes of life and death in Mexico. More than thirty hours of film was shot before the project was abandoned and Eisenstein returned to the USSR. The footage was later cut into three films, including Thunder Over Mexico. White was less than pleased with the film’s “butchered” edits.

LIFE AND DEATH IN MEXICO…Avant-garde Soviet filmmaker Sergei Eisenstein shot more than 30 hours of film in Mexico without producing a final product. An independent Hollywood producer, Sol Lesser, later produced two short features and a short subject culled from the footage—Thunder Over Mexico, Eisenstein in Mexico, and Death Day; these were released in 1933-34. Clockwise, from top left, poster for the film, the film featured scenes of cinematic beauty as well as brutal violence; Eisenstein visiting Mexican artists Diego Rivera and Frida Kahlo; Eisenstein directing a scene from the film. (IMDB/www.otago.ac.nz)

 * * *

Dreaming in Color

In this “Talk of the Town” entry, attributed to James Thurber, we learn of various wonders at the National Electrical Exposition at Madison Square Garden, including a “Clavilux Color Organ” designed for home use. Excerpts:

EINE KLEINE LICHT MUSIK…Danish musician Thomas Wilfred (top) constructed his first Clavilux in 1919. Sitting at a large console, Wilfred could control infinite color projections. His first public performance was in New York in 1922 (top right), featuring an abstract light show audiences compared to an aurora borealis. Bottom right, the Clavilux Junior was developed for home use, operated with special glass records, each hand-painted with a distinct composition that would create the projected image. (cdm.link/Yale University Art Gallery)

This YouTube video offers some idea of the effect:

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More From Our Advertisers

Warm, idealized images of American life, in the vein of Norman Rockwell, were popular among advertisers seeking to reassure Depression-era consumers…here we have the avuncular scientist working to ensure that your Packard is not only reliable as transportation, but also a place of solace…

…this same idea was conveyed by the makers of Goodyear tires…

…this ad on page 55 for Guerlain’s Shalimar Powder somewhat recalls the art deco style of Tamara de Lempicka

…but flip the page and you are brought back to reality with Shefford’s “Snappy Cheese”…

…you needed to lay off the cheese, however, if you wanted to take up a Ry-Krisp diet, endorsed here by Sylvia Ulback, better known at the time as “Sylvia of Hollywood” — in 1933 she was one of the most famous voices on radio…

STRETCH FOR SUCCESS…Norwegian-born Sylvia Ulback (1881–1975) was a Hollywood fitness guru from 1926 until 1932. Known as Sylvia of Hollywood, she abandoned the Tinseltown scene after publishing a “tell all” book about her clients titled Hollywood Undressed (1931). From 1933 to 1936 she appeared on the radio show, Mme. Sylvia, a 15-minute beauty and celebrity broadcast sponsored by Ry-Krisp, and she also published three health and fitness books, including 1939’s Streamline Your Figure. (youmustrememberthispodcast.com)

…on to our cartoons, Alan Dunn discovered a budding Picasso…

…another cryptic cartoon by James Thurber was featured in the “Talk of the Town” section…

Whitney Darrow Jr gave this dowager an off-stage surprise…

E. Simms Campbell put a snag in an old yarn…

…and we end with Peter Arno, and an old walrus feeling his oats…

Next Time: As Thousands Cheer…

Rumors of War

Above: German Panzer tanks on parade in the early 1930s. (alternativefinland.com)

The year 1933 marked a shift in the political winds, starting with Adolf Hitler’s rise to the chancellorship of Germany in 1933. By October he withdrew from the League of Nations and the Geneva Peace Conference, all the while clandestinely building up his war machine.

Sept. 16, 1933 cover by Harry Brown. The scene depicts the West Side’s infamous “Death Avenue,” where New York Central Railroad freight trains mixed with a jumble of automobiles, wagons and pedestrians amid factories and warehouses. Beginning in the 1850s “West Side Cowboys” rode in front of trains as a safety precaution. Still, there were hundreds of casualties until the rail was elevated in 1934—today’s High Line.

While some sounded alarms, most people, along with their nations, turned inward, focusing on domestic issues—FDR was busy with his New Deal agenda, Britain was dealing with its own economic woes, and Germany, Italy and Japan were keeping their populations in line by stoking the flames of nationalism. Few paid much attention to a 420-page book titled What Would Be the Character of a New War?, which accurately predicted the nature of the war to come. New Yorker critic Clifton Fadiman offered this sobering assessment (wryly titled “To the Gentler Reader”) of the work:

The book’s prescient warnings could be attributed in part to the experiences of the Inter-Parliamentary Union’s 19 authors—nearly half of them soldiers from Great Britain, Sweden, Germany and France, the others mostly scientists along with a statesman or two. In her Oct. 22, 1933, New York Times Book Review article, Florence Finch Kelly noted the authors’ general agreement as to the “utter uselessness” of international peace agreements. “This book is a sign-post that blazons in unmistakable language the distance the world has traveled—backward—during the last dozen years,” she wrote, concluding “the world very greatly needs this book…For it is the most ghastly, the most horrifying book about war that has ever been written.”

In my previous post we saw how H.G. Wells envisioned the next war, with destruction raining from the sky. So too was the conclusion of Inter-Parliamentary Union. Fadiman observed:

THEY LOVE A PARADE…Clockwise from top left: Adolf Hitler is cheered as he rides through the streets of Munich on Nov. 9, 1933; Hideki Tojo would be promoted to major general in 1933 and would go on to become minister of war and prime minister of Japan; the technologically advanced Heinkel He 111 was secretly produced as part of the clandestine German rearmament in the early 1930s; when he wasn’t busy murdering his own people, Josef Stalin (pictured here on Nov. 7, 1933) was implementing his Five-Year Plan. (The Atlantic via AP/Wikipedia)

The rumblings heard in Germany were also on the mind of Howard Brubaker, who made these observations in his column, “Of All Things.”

 * * *

Dining For Success

The Society for the Advancement of Better Living offered its own New Deal for Depression America—you could eat your way to better life. E.B. White noted the non-ideological nature of this new movement, where commies and capitalists could break bread together…

GUESS WHO’S COMING TO DINNER?…Hearty appetites make strange bedfellows, according to E.B. White. Clockwise, from top left, Helena Rubinstein, Dr. Royal Copeland, Robert Morss Lovett, C. Hartley Grattan, Suzanne La Follette, and Henry Goddard Leach. (Vanity Fair/Wikipedia/U of Nebraska)

 * * *

Bread & Circuses

“The Talk of the Town” looked in on the game of college football, which some college presidents annually decried for becoming a “great spectacle.” If they could have only known what was to come…

THE HOME TEAM…Clockwise, from top left: Columbia University’s Baker Stadium in the 1920s; Columbia’s president in 1933, Nicholas Murray Butler, considered something of a blowhard in his day; Columbia’s Hall of Fame coach Lou Little in 1930; Columbia taking on archival Cornell in 1930. The Columbia Lions were a power in the 1930s—in 1933 the Lions won the Rose Bowl, beating Stanford 7–0. (Columbia University)

 * * *

From Our Advertisers

The fine folks at Martini & Rossi were doing their part to get Americans ready for the end of Prohibition…

…meanwhile, the makers of Her Majesty’s perfume summoned the old and the new while also showing support for the New Deal (the NRA logo)…this image, however, doesn’t conjure up visions of “Tomorrow’s World”…

…and frankly neither does this tire, here linked to the wonders on display at Chicago’s Century of Progress…

…on to our cartoons, we have two by James Thurber, beginning with this cryptic drawing…

…and later in the issue, a more familiar Thurber at play…

Helen Hokinson’s “girls” surmised a scandal aboard an incoming liner…

Henry Anton gave us a kindly pawn shop owner with a money back guarantee…on a pair of brass knuckles…

Isadore Klein conjured up a ghost who’d found a use for an executive’s wire recorder…

…and we close with Alan Dunn, and the perils of interior design…

Next Time: Music and Murder…

The Shape of Things to Come

Above: Maurice Passworthy (Kenneth Villiers) and Catherine Cabel (Pearl Argyle) prepare for a trip to the moon in Things to Come. (IMDB)

In his 1933 science fiction novel The Shape of Things to Come, H.G. Wells foresaw how an international economic depression could eventually lead to world war.

Sept. 2, 1933 cover by William Steig.

The book also predicted that such a war would feature whole cities destroyed by aerial bombing and the eventual development of weapons of mass destruction. However, New Yorker book critic Clifton Fadiman found Wells’ other predictions to be fanciful, “scientific-romantic” notions, such as a post-war Utopia (headquartered in Basra, Iraq, of all places) ruled by super-talents that would advance scientific learning in a world without nation-states or religion. And naturally everyone would speak English.

YOU MAY SAY I’M A DREAMER…H.G. Wells envisioned a world of war, pestilence and economic collapse that would eventually give way to an English-speaking Utopia free of nation-states and religion. (Wikipedia)

Three years later Wells would adapt his book to the screen in 1936’s Things to Come, produced by Alexander Korda and starring Raymond Massey as a heroic RAF pilot John Cabal and Ralph Richardson as “The Boss,” a man who stands in the way of Cabal’s utopian dreams.

FUTURE TENSE…Clockwise, from top left, H.G. Wells visits with actors Pearl Argyle and Raymond Massey on the set of Things to Come—Swiss designer René Hubert created the futuristic costumes; in the year 1970 RAF pilot John Cabal (Massey) lands his sleek monoplane in Everytown, England, proclaiming a new civilization run by a band of enlightened mechanics and engineers; city of the future as depicted in Things to Come; poster for the film’s release. (IMDB)

An afternote: A 1979 Canadian science fiction film titled The Shape of Things to Come was supposedly based on Wells’ novel but bore little resemblance to the book. The film is a considered a turkey, lovingly mocked by the same audiences that gave Plan 9 from Outer Space a second life.

WE MEAN YOU NO HARM…Actor Jack Palance—wearing what appears to be the top from a water cooler— headed a cast that included Barry Morse and Carol Lynley in 1979’s The Shape of Things to Come. 

 * * *

Fine Dining

Director George Cukor turned a hit Ferber-Kaufman Broadway play into a hit movie by the same title when Dinner at Eight premiered in September 1933. While the film received high marks from leading critics, New Yorker film reviewer John Mosher found it a bit routine, if well-crafted:

BLONDE ON BLONDE…Judith Wood (left) portrayed the character Kitty Packard in the 1932 stage production of Dinner at Eight; Jean Harlow took on the role for the 1933 film version. (IMDB)

Mosher, however, continued to admire the acting chops of veteran Marie Dressler

FUNNY LADIES…Clockwise, from top left: Jean Harlow and Marie Dressler square off in Dinner at Eight; movie poster highlights the “Blonde Bombshell” Harlow along with a star-studded cast; a scene with Harlow, Wallace Beery and Edmund Lowe; to avoid wrinkling her gown between takes, Harlow reviewed her lines in a special stand-up chair. (IMDB/pre-code.com)

 * * *

Madame Secretary

Secretary of Labor Frances Perkins was the first woman in the U.S. to serve as a cabinet secretary, but she was a lot more that—she was the driving force behind FDR’s New Deal. Here are excerpts from a two-part profile written by Russell Lord, with illustration by Hugo Gellert.

TRIAL BY FIRE…Frances Perkins watched in horror as young women leapt to their deaths in the 1911 Triangle Shirtwaist Factory fire—146 perished on that day Perkins recalled as the moment the New Deal was born her mind. In the wake of the fire Perkins, an established expert on worker health and safety, was named executive secretary of the NYC Committee on Safety. (trianglememorial.org/francesperkinscenter.org)

Even if some men couldn’t come around to a woman moving through the circles of power, Perkins had many admirers including prominent Tammany Hall leader “Big Tim” Sullivan.

Perkins’ appointment to FDR’s cabinet made the Aug. 14, 1933 cover of TIME magazine. (TIME/thoughtco.com)

 * * *

From Our Advertisers

Even the staid executives at Packard were getting into the modern advertising game, where sometimes the product itself was not even pictured…

…our cartoonists include Robert Day

George Price

…and baring it all, Peter Arno

…on to Sept. 9, and what I believe is Alice Harvey’s first New Yorker cover…

Sept. 9, 1933 cover by Alice Harvey.

…and where “The Talk of the Town” paid a visit to the Half Moon Hotel on Coney Island, a favorite haunt of those magnificent men and women and their flying machines:

SHIFTING SANDS…Opened in 1927 to attract upscale crowds to Coney Island away from the rabble of the Midway, the elegant Half Moon Hotel started strong but teetered on the doorstep of bankruptcy during the Depression; it gained notoriety in 1941 when mob turncoat Abe Reles fell to his death from a sixth floor window while under police protection. The hotel was demolished in 1996. (Pinterest)

* * *

Huey In The News

In his column “Of All Things,” Howard Brubaker offered this brief take on Huey Long’s visit to a Long Island party, where one guest apparently socked the controversial “Kingfish,” giving the former Louisiana governor (and then senator) a shiner.

A CHIP ON HIS SHOULDER?…Controversy followed Huey Long wherever he went. At left is a New York Times account of Long’s alleged black eye incident on Long Island. He would be assassinated two years later at the Louisiana State Capitol; Long circa 1933. (NYT/Wikipedia)

 * * *

More From Our Advertisers

As a follow-up from the previous issue’s Packard ad, this two-page spread showed us what those 1200 men were gawking at…check out that 12-cylinder model on the left, which appears to be better than 20 feet long…

…according to this ad, you could thank Camel cigarettes for getting the mail through the gloom of night…

…if you needed a cigarette to steady your nerves, you also needed fresh coffee to avoid being ostracized by your friends…

…summer-stock barn theatres were popular across America in the 1930s…this ad (illustrated by Wallace Morgan) hailed the end of the summer season and the return of “Winter Broadway”…

…on to our cartoons, out in the countryside we also find William Crawford Galbraith, here continuing to ply one of his favorite themes, namely pairing shapely seductresses and showgirls with clueless suitors…

Helen Hokinson gave us one woman who believed “what happens in the Riviera, stays in the Riviera”…

…and we close with Gardner Rea, and a scout troop on a mission…

Next Time: Rumors of War…

Tugboat Annie

New Yorkers were enduring the dog days of August, and those who couldn’t escape the heat by fleeing to the country or the beach could find cool respite at the movies.

August 19, 1933 cover by Gardner Rea.

It was doubtless in an air-conditioned theatre where critic John Mosher enjoyed the craft of older actors, in this case Wallace Beery and Marie Dressler in Tugboat Annie. Although the film didn’t quite live up to Beery and Dressler’s 1930 smash hit, Min and Bill, Mosher found Beery to be a “beautiful foil” to Dressler, who thankfully wasn’t just another “fluffy little pink young thing.”

ON GOLDEN POND…Wallace Beery and Marie Dressler portrayed a comically quarrelsome older couple who operate a tugboat in MGM’s Tugboat Annie. It would be one Dressler’s last film roles—she would die the following year; at right, a young Robert Young with Dressler in a scene from the film—Young would go on to television fame playing two beloved characters: the dad in Father Knows Best (1954-60) with fellow film star Jane Wyatt, and the kindly, avuncular doctor on Marcus Welby M.D. (1969–76). (IMDB)

Another seasoned performer Mosher admired was Mary Boland, although her latest film, Three Cornered Moon, was crowded with “too many young people”…

BRAT PACK…Mary Boland (left) with Wallace Ford, Claudette Colbert, and Hardie Albright in Three Cornered Moon (IMDB)

MONKEYING AROUND…A self-described “King of the Serials,” Buster Crabbe’s career included nine sound serials, including Flash Gordon and Buck Rogers (1936-40). In Tarzan the Fearless Crabbe’s sole appearance as Tarzan was played opposite Jacqueline Wells (aka Julie Bishop). The media at the time made hay of a so-called rivalry between Crabbe and Johnny Weissmuller, who defined the Tarzan role in twelve films from 1932 to 1948. Both men were Olympic athletes: Crabbe won the 1932 Olympic 400-meter freestyle swimming championship, while Weissmuller was the undefeated winner of five Olympic gold medals. (IMDB)

 * * *

From Our Advertisers

The folks at Hoffman Beverages continued to offer up ways to enjoy an adult refreshment, including a tongue-in-cheek “code” to be used until the repeal of Prohbition…

…with the return of legal (3.2) beer, brewers were aggressively targeting women as a new growth market…

…a selection of one-column ads from the back pages touted imported beers and an old “Pennsylvania Dutch” quaff, intermixed with apartment ads and a women’s deodorant called SHUN…

Otto Soglow, who would become rich and famous with his The Little King strip, also did well as an illustrator for various products, including Rheingold beer…

…another way to stay cool was to dine at Longchamps, thanks to their “scientific air-conditioning system”…

…on the subject of keeping cool, back in the day you had to regularly top off the radiator on hot days, and if you added lead to your gasoline you could also get rid of those annoying hot engine knocks…

…It would be four years before Dr. Seuss would publish his first children’s book, so he continued to pay the bills with illustrated ads for Flit insecticide…ah the good days when spraying poison above a child’s head seemed perfectly reasonable…

…another one-column ad from the back pages says a lot about how advertisers perceived a New Yorker reader—even dog food demanded snob appeal…

…on to our cartoons we return to Otto Soglow and his take on the old William Tell trope…

Peter Arno delivered some surprising news to dear old mom…

Henry Anton gave us a sign man unconvinced that sex sells…

Gluyas Williams gave us his latest take on “Fellow Citizens” (this originally appeared sideways on p. 17)…

…and Garrett Price shared this observation, from the mouth of babes…

…on to Aug. 26…

Aug. 26, 1933 cover by Perry Barlow.

…where we find Ring Lardner, who since March had been injecting humor into the “Over the Waves” radio column.

In this installment, Lardner outlined his ideal radio program. An excerpt:

UP TO OLD GAGS?…Ring Lardner gave the comedy duo Jack Pearl (right) and Cliff Hall a generous four minutes in his fantasy radio show—if they did their old routines. (Wikimedia)

Lardner concluded his dream program:

Sadly, Ring Lardner would be gone in less than a month—he died of a heart attack on Sept. 25, 1933, at the tender age of 48.

 * * *

On Second Thought

Previously, film critic John Mosher had been lukewarm to the up-and-coming Katharine Hepburn. No more. Her appearance in Morning Glory drew praise from all over, including the Academy, which gave the young star her first Oscar.

A STAR IS BORN…Katharine Hepburn with Douglas Fairbanks Jr. (left) and Adolphe Menjou in Morning Glory (1933). Hepburn would win the Oscar for Best Actress in a Leading Role, the first of four she would receive in that category—a record for any performer. (IMDB)

 * * *

Life With Clarence

Following “The Talk of the Town” section was this illustrated contribution by Clarence Day

 * * *
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While folks were cooling down at the movies Barbara Stanwyck did her best to heat up the screen…

…the frank discussion of sex in Baby Face made it one of the most notorious films of the year and no doubt hastened the implementation of the Hays Code…

LIGHT MY FIRE…Barbara Stanwyck in Baby Face.

…in case anyone had forgotten during Prohibition, Budweiser reminded them who was the king of beers with this inside front cover ad…

Irvin S. Cobb was back on behalf of Hupmobile, the struggling carmaker hoping that a bit of humor would boost sales…

…this ad from Reo not only lacked humor, it lacked the car itself…

…too bad, because the 1933 Reo Royale was a beauty…

…more color ads from our cigarette manufacturers Camel…

…and Chesterfield…

…why, it’s Barbara Stanwyck again, this time in color, thanks to the folks at Powers Reproduction…

…and Otto Soglow again for Rheingold beer…

…and on to the cartoons, with Soglow’s Little King…

Carl Rose demonstrated the perils of attending theatre in a barn…

Robert Day found a Hebrew lifeguard at Coney Island…

…and we end with another by Day, with a twist on America’s Pastime and a subtle plug for the National Recovery Administration…

Next Time: The Shape of Things to Come…