There’s a good reason why Americans celebrate National Beer Day on April 7.

It was on that day in 1933 that the Cullen-Harrison Act went into effect; after nearly 13 years of Prohibition, folks were allowed to buy and drink low-alcohol content beer. The act not only promised to wet their whistles on the hot summer days ahead, but it also signaled the eventual doom of 18th Amendment. E.B. White opened his column with musings on the Easter holiday, but soon turned his attention to the big news of the day.



In his “A Reporter at Large column,” Morris Markey looked in on a former speakeasy owner who was more than happy to go legit, and who also predicted the demise of his fellows who still lingered in the underground liquor trade. An excerpt from “Now That There’s Beer”…

The subject of Markey’s column explained why speakeasies would soon be a thing of the past. Markey also observed that theatre owners would soon feel the pinch as folks would forgo movies for summer evenings at a beer garden.
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No Laughing Matter
Writers and editors at The New Yorker did their best to keep things as light and witty as possible, but sometimes the headlines could not be ignored, and tragedy was acknowledged, albeit briefly. “The Talk of the Town” had this to say about history’s deadliest airship disaster:

In his “Of All Things” column, Howard Brubaker had this to add:
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Alex at the Movies
It wasn’t every day you got to read a movie review by Alexander Woollcott, but he did just that in the opening lines of his “Shouts and Murmurs” column, calling Cecil B. DeMille’s The Sign of the Cross an “unpleasing mess drooled on to the brobdingnagian bib” of the director.
Woollcott, who doubtless related to Nero’s bacchanalian ways, singled out Charles Laughton’s campy performance as the Roman emperor.

Besides Laughton’s performance, the pre-Code film is perhaps best known for Claudette Colbert’s revealing milk bath scene, which took several days to shoot—the powdered cow’s milk eventually turned sour, making it a very unpleasant experience for all involved.

As for film critic John Mosher, the remaining Hollywood fare was even worse—like The Sign of the Cross, these pictures used faith-based themes, a seemingly new trend in Hollywood scenarios, to poor effect.
Gabriel Over the White House starred Walter Huston as a politically corrupt president who, after a near-fatal car accident, comes under the divine power of the Archangel Gabriel and the spirit of Abraham Lincoln…

…the pre-Code drama Destination Unknown also summoned supernatural forces to tell the tale of a stranded ship saved by a stowaway who turns wine into water and heals a crippled man.

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From Our Advertisers
Considering that Adolf Hitler gave Nazi paramilitary units control of German streets in January 1933, the words “Appeasing refuge” don’t readily come to mind…
…if you liked all things German but wanted to avoid getting a jackboot to the groin, you could remain stateside, drink some 3.2 beer, and chew on some Liederkranz…
…actually this looks more preferable, especially as rendered by fashion illustrator Leslie Saalburg…
…before Zillow or Craigslist you could look for some digs in the New York American, which merged with the New York Journal in 1937…
…the makers of leaded gasoline urged on a stereotypical country doctor, even though the stork seemed to have things under control…
…on to our cartoonists, Garrett Price illustrated the limits of legal beer…
…while Chon Day explored the same problem at this tea room…
…here’s a trio of The New Yorker’s early women cartoonists…Barbara Shermund…
…Mary Petty…
…and Alice Harvey…
…and we close with Al Frueh, and some brave firefighters…
Next Time: Not Worth a Dime…