Two Nights At The Opera

Above: Left image, coloratura soprano Lily Pons with Henry Fonda in I Dream Too Much;at right, Kitty Carlisle and Groucho Marx in A Night at the Opera. (rottentomatoes.com/IMDB)

The title of this post refers to two items below, which you’ll discover as we make our way through the December 7, 1935 issue of The New Yorker.

December 7, 1935 cover by Robert Day. A longtime contributor to The New Yorker, Day (1900-1985) contributed hundreds of cartoons as well as eight covers from 1931 to 1976.
Robert Day (photo from This Week anthology via Ink Spill.)

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Our first night at the opera comes courtesy of RKO Pictures, which presented French-American coloratura soprano Lily Pons as the star of the musical rom-com I Dream Too Much. Critic John Mosher found the film enjoyable, singling out Pons for praise while chastising the screenwriters for interrupting the lively farce with some “social research.”

DREAM DATE…Clockwise, from top left: Henry Fonda in his third screen appearance as Lily Pons’ love interest in RKO’s I Dream Too Much; movie poster and publicity photo of Pons from the film; Lucille Ball (seen here with actress Esther Dale), appeared in a bit part as a gawky American teenage tourist in Paris (which was actually an RKO studio lot)…little did Ball know that one day she would own that RKO studio lot with husband Desi Arnaz as home to their Desilu Productions facility. (IMDB/Wikipedia/TCM)

Mosher also said farewell to Will Rogers in his final film, In Old Kentucky, which he found to be a “minor affair.” He also reviewed The Land of Promise, a film about Palestine that indicated to Mosher that “life there is highly successful for all present.”

THIS IS GOODBYE…Will Rogers in a scene with Dorothy Wilson in Rogers’ final film appearance, In Old Kentucky. (rotten tomatoes.com)
ORIGIN STORY…According to the Israel Film Archive, Judah Leman’s The Land of Promise “laid the cinematic groundwork for all subsequent Zionist propaganda films that would follow.” (IMDB)

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E.B. White keeps us on the cinema trail with some thoughts on the film, Mutiny on the Bounty, namely a certain historical inaccuracy:

AHEAD OF HIS TIME…E.B. White noted that Roger Byam (Franchot Tone) would have to wait seventy years to learn about germ theory. In addition, the trailer for Mutiny on the Bounty (above) incorrectly referred to Tone’s character as an ensign, when in fact Tone’s role was as a midshipman. (Wikipedia)

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They Had It First

The swastika was among the more popular designs incorporated into southwestern tribal art during the American tourist era (roughly 1890 to the 1930s). For the Navajo, the symbol represented humanity and life, and was used in healing rituals (it was also widely used by tribal peoples across Europe and Asia). Tourism promoters (called “hotel men” here) encouraged the symbol’s use until the 1930s, when it was increasingly associated with Germany’s Nazi Party. E.B. White explained:


TOURIST FAVORITE…Navajo blankets such as this example, made from 1864 to 1910, were popular with tourists. (Wichita State University)

 * * *

Lois Long’s fashion column continued to be dominated by exhaustive Christmas shopping lists, in this issue stretching from pages 58 to 97…here are the first and last paragraphs of the column…

 * * *

A Woolly Read

Perhaps your special someone was hoping for a thousand-page book under the tree; then look no further than The Woollcott Reader, a collection of stories, essays and other literary gems by New Yorker personality and former “Shouts and Murmurs” columnist Alexander Woollcott. In this excerpt, book critic Clifton Fadiman noted that a signed copy could be had for $7.50.

MY GIFT TO THE WORLD…Alexander Woollcott in 1939, as photographed by Carl Van Vechten, and the $3 brown cloth edition. (Wikipedia/Abebooks.com)

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From Our Advertisers

Colorful advertisements brightened the 149 pages of the Dec. 7 issue…we begin with this colorful array from Martex…

…the women’s specialty shop Jane Engel commissioned one of the best-known commercial photographers of the day, Ruzzie Green, to capture this glamorous image…

…Caron Paris offered up this cheerful bouquet…

…the makers of White Rock were enjoying the fruits of post-Prohibition days…

…the publishers of Stage magazine highlighted Beatrice Lillie’s Broadway revue, At Home Abroad

…the Capitol Theatre took out this full-page advertisement to tout the opening of the latest Marx Brothers film…

…here is a close-up of the ad’s “testimonials”…

…and what awaited audiences…

(Wikipedia/thedissolve.com)

…the Lord & Thomas advertising firm imitated the New Yorker style in this full-page promotion…

…now who wouldn’t want a Philco “Radiobar” for the holidays?…

…found this one on 1stdibs.com…pretty cool…

…or you could get a little something for every one of your smoking friends (likely everyone)…

…and you could keep those holiday memories alive with a swell Kodak movie camera…

…Schrafft’s must have been something like an upscale Cracker Barrel…

…house ads from The New Yorker included this Otto Soglow-illustrated full pager…

…the magazine also touted books and poems by its contributors…

…and the Seventh New Yorker Album

…more James Thurber here in this spot drawing for the “Books” section…

…and in this cartoon filled with holiday hijinks…

Ilonka Karasz gave us a hockey goalie to open the calendar listings…

George Price drew up this Depression-themed drawing at the bottom of the “Goings On” section…

…a great spot drawing by Aaron Sopher (1905–1972), who is perhaps best known for his depictions of everyday life in Baltimore…it was oddly placed amidst the “Christmas Gifts” section…

…according to Michael Maslin’s Ink Spill, Sopher contributed just two cartoons to the magazine, in the issues of June 15, 1929, and December 6, 1930 (pictured below)… 

…back to the Dec. 7 issue, and at the Velodrome with Robert Day

…who also visited an ill-suited Santa…

Helen Hokinson pondered gift ideas…

Carl Rose illustrated an unspeakable act at a progressive school…

Mary Petty gave us a straightforward diagnosis…

Alain asked us to ponder the fate of one man…

Whitney Darrow Jr eavesdropped on some child philosophy…

…and we close with Peter Arno, and a groom’s surprise at the altar…

Next Time: Marxist Mayhem…

Planes, Trains and Automobiles

Above: Clockwise from top left—the Douglas DC-3 was introduced to airlines in 1935; Seaboard streamlined locomotive, c. 1930s; 1936 Lincoln-Zephyr; 1936 Pierce Arrow. (hushkit.net/Wikimedia/classicautomall.com)

As we’ve seen in previous issues, E.B. White often served as The New Yorker’s unofficial aviation correspondent; despite his sometimes anachronistic views on progress, he never missed a chance to hop aboard an airplane and marvel at the scene far below.

November 2, 1935 cover by Constantin Alajalov.

White’s enthusiasm, however, was tempered with doubts about air safety, including observations he made in an August 31, 1935 column following the deaths of Wiley Post and Will Rogers in an Alaska plane crash. Here is what he wrote then:

The aviation industry’s strong reaction to that “noisy little paragraph” apparently led to a number of subscription cancellations, prompting White to return to the topic in his Nov. 2 “Notes and Comment” column:

HE’D BEEN AROUND…E.B. White supported his comments on air safety by citing his many flying experiences, including soaring around the Empire State Building “on a blithe morning.” Pictured above is a New York Daily News plane flying over Manhattan in 1934. (NY Daily News)

White also turned to statistics for his defense, finding that per passenger mile, railroads were still the safest mode of transportation in the country.

HOP ABOARD…According to 1933 statistics shared by E.B. White, trains were the safest mode of transportation per passenger mile, followed by buses. Automobiles were the least safe, a fact that still holds true today. From left, Greyhound bus and driver, 1937; automobile wreck, 1930s; New York Central’s 20th Century Limited leaving Chicago’s LaSalle Street station in 1938. (Facebook/Reddit/Wikipedia)

With that, White still wasn’t done with the topic, turning to none other than Anne Morrow Lindbergh for her thoughts on flying, which she shared in her latest book, North to the Orient. White noted Lindbergh’s mixed feelings about flying, about getting to places quickly and missing familiar landmarks. He also suggested that someday airline passengers would use mountains and rivers as landmarks…(I still try to do that when I fly, but at 35,000 feet it is a challenge). Today most folks are content with plugging in their earbuds and tuning out completely.

NOT YOUR EVERYDAY OUTING…In July 1931 Charles and Anne Morrow Lindbergh embarked in their Lockheed Model 8 Sirius on an often treacherous 7,100-mile journey across Canada, Alaska, Siberia and Japan in an attempt to find a commercial route to Asia for Pan American Airways. Top photo, Charles (standing on pontoon) and Anne (in the cockpit) make final preparations before the flight; bottom photo, enthusiastic crowds greet the Lindberghs upon their arrival in Japan. The Siberia-to-Japan leg was the most dangerous due to heavy fog. (historynet.com)

E.B. White also announced the return to the city of former Mayor Jimmy Walker, who had fled to Europe in 1932 amid corruption charges. White noted that New York’s nightclubs were eager to welcome the fun-loving Walker back to town.

SECOND ACT…Still image from a 1935 British Pathé newsreel shows the triumphant return from Europe of former Mayor Jimmy Walker and his wife, Betty Compton. (YouTube)

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A Zephyr Blows In

The magazine’s “Motors” correspondent (pen name “Speed”) noted the dazzling display of 1936 models at the New York Automobile Show, singling out the Lincoln-Zephyr as the year’s biggest innovation.

DECO DREAMSCAPE…Streamlining was all the rage at the 1935 New York Automobile Show at Grand Central Palace. Upper right, a woman opens the hood of a streamlining pioneer, the Chrysler Airflow. (New York Daily News)
LEADER OF THE PACK…The 1936 Lincoln-Zephyr had tongues wagging at the New York Automobile Show.  (thehenryford.org)

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At the Movies

William Powell and Hollywood newcomer Rosalind Russell blessed film critic John Mosher with their spy caper, Rendezvous, while Pauline Lord got lost in the London fog with Basil Rathbone in A Feather in Her Hat.

A CAPER AND A WEEPER…At left, William Powell starred with Hollywood newcomer Rosalind Russell in Rendezvous; at right, Broadway stage actress Pauline Lord appeared opposite Basil Rathbone in A Feather in Her Hat. (1935)

Mosher also screened a French comedy, René Clair’s Le Dernier Milliardaire (The Last Billionaire), finding its slapstick approach to satire a bit dated.

DURABLE AND ADORABLE…Renée Saint-Cyr as Princess Isabelle in the French comedy Le Dernier Milliardaire (The Last Billionaire). Known for her chic comedies, Saint-Cyr (1904–2004) was a major French film star for seven decades. (Film Forum)

Finally, Mosher turned his critical eye toward a British sci-fi film, Transatlantic Tunnel. Looking forward to seeing a gee-whiz Jules Verne-type story, what Mosher found instead was a lot of sentimental “padding” and very little gee-whiz.

UNDERWATER…John Mosher looked forward to an undersea adventure, but instead got a lot of sentimental fluff in the British sci-fi film, Transatlantic Tunnel. Clockwise, from top left, movie poster for the American release; scene from the film depicting the tunnel entrance; the film showcased such futuristic conveniences as video phones (called “televisors”); a group of wealthy industrialists gather at the home of a Mr. Lloyd, a millionaire investor who used a motorized wheelchair. (Wikipedia/Reddit/cinemasojourns.com)

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No Thanks, Ernie

Clifton Fadiman had an armload of books to review, including an autobiography by Andre Gide (If I Die), novels by Mikhail Sholokhov (Seeds of Tomorrow) and Mari Sandoz (Old Jules), and an Ernest Hemingway tale about big game hunting (Green Hills of Africa) that Fadiman did not care for at all. Here are excerpts from a couple of the reviews:

RUGGED TYPES…At left, Ernest Hemingway poses with skulls of kudu and female of sable antelope in East Africa, 1934, part of his hunting trip described in Green Hills of Africa; at right, photo of Jules Sandoz from the frontispiece of Old Jules, a biography written by his daughter Mari Sandoz. (JFK Library/U of Nebraska)

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From Our Advertisers

With the National Automobile Show in full swing at the Grand Central Palace, the issue was jammed with ads for every type and price range…the Chrysler Corporation took out this full-page spot on the opening spread to promote one of the lowest priced cars on the market…

…Chrysler/DeSoto continued to tout its streamlined Airflow models…introduced in 1934, the Airflow was the first full-size American production car to use streamlining, and it featured a number of other innovations, but consumers just weren’t ready for something this radical…even with the streamlining toned down after its first year, only 55,000 units were produced during the model’s four-year run…

…on a side note, Chrysler has revived the Airflow nameplate for an electric car concept due to the marketplace in 2028…

…mentioned in Speed’s review of the Automobile Show, the Lincoln-Zephyr would find success with its aerodynamic design…

…most manufacturers were in on the streamlining trend, noticeable in the tilted grilles, low rooflines, and sweeping fenders…

…unlike the other car companies, Pierce Arrow did not produce an economy model to keep its luxury line afloat during the Depression…emphasizing its handmade quality, this American rival to Rolls-Royce went out of business by 1938…

…Goodyear got in on the Auto Show action promoting its tires for the “new and faster cars”…

…the folks at Campbell’s continued their ad series featuring upper-class women covertly serving canned soup to their society friends…in this ad, however, the hostess reveals her secret…

…there were no secrets to be found at Schrafft’s—its popularity increased during the Depression, when more than forty locations in the New York metro offered moderately priced “home-style” meals in an atmosphere that suggested upper-middle-class gentility…

…Long Island’s Lido Country Club tried to drum up some autumn business by promoting the “warm and lazy” sunshine of “Indian Summer”…

…the makers of King George IV Scotch used the face of Stork Club owner Sherman Billingsley to lend some nightlife cachet to their product…here’s an odd little fact: his nephew, Glenn Billingsley, was married to Leave It to Beaver actress Barbara Billingsley, who played June Cleaver on the TV series…

…this week the back cover belonged to R.J. Reynolds, with various aviators testifying to the calming effects of Camel cigarettes…the lead endorser in the ad, Frank Hawks, was famous for breaking aviation speed records until he perished in the crash of an experimental plane in 1938…

…Forstmann ads were a regular feature on the inside front cover during the fall/winter fashion season, rendered in a style made popular by illustrator Carl “Eric” Erickson

…on to our cartoonists, we open the magazine with Maurice Freed

James Thurber was busy in this issue, writing a touching character sketch of a medicine show man he greatly admired (“Doc Marlowe”)…and contributing this spot art for “Goings On About Town”…

…he also turned in this terrific cartoon…

Christina Malman livened up the Auto Show review with this spot art…

Carl Rose also paid tribute to the annual event…

Daniel ‘Alain’ Brustlein did a bit of home decorating…

Robert Day was ready to call it a night…

Helen Hokinson contributed two cartoons, shopping for a pet fish…

and taking in a Dolores Del Rio picture…

…no doubt Hokinson’s “girls” were commenting on the 1935 musical comedy In Caliente, featuring Mexican actress Dolores Del Rio (1904–1983)…Del Rio was the first Mexican actress to achieve mainstream success in Hollywood…

Dolores Del Rio in a scene from In Caliente. (Reddit)

…we continue with George Price, and a dedicated lumberjack…

Ned Hilton discovered some honesty in the Men’s Department…

William Steig took a look around on Election Day…

Richard Decker took the pulse of the medical profession…

…and we close with another by Decker, where seeing is not believing…

Next Time: Jimmy Comes Home…

 

 

It Can’t Happen Here

Above: Cover of Sinclair Lewis's 1935 novel about a fascist takeover of America, It Can't Happen Here. At right, 22,000 people attended a Nazi rally at Madison Square Garden on February 20, 1939. (Wikipedia/Reddit)

Ninety years ago Sinclair Lewis published It Can’t Happen Here, a dystopian novel that responded to the rise of fascism in Europe as well as to American demagogues like Louisiana Senator Huey Long.

October 26, 1935 cover by Roger Duvoisin. Duvoisin (1900–1980) was a Swiss-born American writer and illustrator best known for children’s picture books. He illustrated 32 covers for The New Yorker, along with five cartoons. Duvoisin won the Caldecott Medal in 1948 (along with author Alvin Tresselt) for White Snow, Bright Snow.

In his 2016 New Yorker article, “Getting Close to Fascism with Sinclair Lewis’s ‘It Can’t Happen Here,'” journalist Alexander Nazaryan notes how Lewis was arguing for journalism and civic education as essential pillars of democracy. The title of Lewis’s book, Nazaryan observes, suggests that ‘It’ was something more subtle: “a collective apathy, born of ignorance, and a populace that can no longer make the kind of judgments that participatory democracy requires.”

Lewis’s novel also made book critic Clifton Fadiman sit up and take notice. Here are excerpts from the first part of his review:

HOME-GROWN…American fascism was represented by organizations such as the German American Bund, the Silver Legion of America, and radio host Charles Coughlin, who opposed the New Deal and promoted conspiracy theories and antisemitic views. Clockwise, from top left: Nearly a thousand uniformed men wearing swastika arm bands and carrying Nazi banners parade past a reviewing stand in New Jersey on July 18, 1937. The New Jersey division of the German-American Bund had opened the 100-acre Camp Nordland at Sussex Hills; Huey Long in 1935, the same year he was assassinated; Nazi rally at Madison Square Garden in 1939. (AP/Wikipedia)

If you zoom in on the photo at bottom right, you can’t help but notice the woman in the black hat, who seems a little unsure about what she is doing, especially in front of a camera…the woman to her right appears to be hiding her face.

Here is more of Fadiman’s review (click to enlarge). It’s worth a read.

WE’VE BEEN WARNED…Published nearly seventy years apart, Sinclair Lewis’s It Can’t Happen Here (1935) and Philip Roth’s The Plot Against America (2004) both explored the dangers of fascism in the United States. (pulitzer.org/Wikipedia/Nancy Crampton via stanford.edu)

 * * *

It Was Happening There

In her “Letter from Paris,” Janet Flanner was noting “increasing Fascist sentiment and  sympathy” in her adopted city:

OVER THERE…The French Popular Party (Parti populaire français, PPF) was a French fascist and anti-semitic political party led by Jacques Doriot before and during World War II. Formed in June 1936, with an estimated 120,000 members by 1937, it is generally regarded as the most collaborationist party of France. (thefrenchhistorypodcast.com)

 * * *

All Talk

Marion Sayle Taylor (1889–1942) was the popular host of a radio advice show, The Voice of Experience. Margaret Case Harriman (1901–1966) penned a two-part profile of Taylor titled “The Voice.” I’ve included the opening lines to Part One here:

IF ONLY SHE KNEW…Margaret Case Harriman, left, circa 1936, profiled Marion Sayle Taylor before his misdeeds were revealed. (Vogue Archive/eleanorbritton.blogspot.com/Oregon Encyclopedia)

After reading both parts of Harriman’s profile piece, it appears she wasn’t yet aware that Taylor was more than a radio personality; he was also dishonest, manipulative, and opportunistic, according to a biography by Dick and Judy Wagner featured in the Oregon Encyclopedia. For example, Harriman reported (likely from Taylor’s official bio) that Taylor’s first wife, Pauline, had died in childbirth, when in fact she was quite alive and suing him for divorce that same year. Taylor also divorced his second wife, Jessie, who sued him in 1936 after he deceived her about another woman. Not surprisingly, his radio image as a reliable marriage counselor was damaged irretrievably.

FALSE ADVERTISING…A streetcar, possibly in Newark, N.J., advertising a lecture by Taylor, circa 1931. In addition to hiding a previous prison record, Taylor also falsely reported that he had studied at several universities (he did not earn a Ph.D, as the redundant title claims in the above photo). It appears Taylor also kept much of the money he solicited for charitable causes. (Oregon Encyclopedia)

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Selling Pooh

Commercial cross-marketing of children’s books with toys and other products had its origins in the late nineteenth century with Alice’s Adventures in Wonderland, and in the first years of the 20th century Beatrix Potter’s Peter Rabbit series inspired everything from dishes and wallpaper to board games and dolls—in 1903 Peter Rabbit was the first fictional character to be made into a patented stuffed toy.

Then came another character from British children’s literature, A.A. Milne’s Winnie-the-Pooh. In January 1930, Stephen Slesinger (1901–1953) purchased U.S. and Canadian merchandising, television, recording, and other trade rights to the Winnie-the-Pooh works from Milne (for $1,000, plus royalties), marketing a wide range of products. For the column “Onward & Upward With the Arts,” St. Clair McKelway paid a visit to Slesinger at the Park Avenue offices of Winnie-the-Pooh Association, Inc. Excerpts:

KEEP YER SHIRT ON…The Parker Brothers were the first to feature Winnie-the-Pooh in color for a 1932 board game. Stephan Slesinger added the iconic red t-shirt to Pooh for the game and a children’s record, a look that was later adopted by the Disney Corporation when it acquired the rights from Slesinger’s widow and daughter in 1961. (thedisneyclassics.com)
FUNNIES MAN…At left, Stephan Slesinger in an undated photo. Slesinger was a radio, television and film producer, and a curator of comic strip characters including Alley Cop, Captain Easy, Buck Rogers and Blondie, among others; at center, a record of “Winnie-the-Pooh Songs,” 1932; an ad for the Red Ryder BB gun—in 1938 Slesinger created the comic strip Red Ryder along with artist Fred Harmon. (alchetron/yesterdaysgallery.com/Port Isabel Press)

In another excerpt, McKelway gave us an idea of the scope of Slesinger’s Pooh empire:

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At the Movies

Critic John Mosher found few thrills in the latest fare from Hollywood, offering his views of Admiral Richard Byrd’s Into Little America and the musical Metropolitan, featuring famed baritone Lawrence Tibbett. 

FOR THE BYRDS…At left, lobby card for Into Little America; at right, Alice Brady and Lawrence Tibbett in Metropolitan. (eBay.uk/rottentomatoes.com)

With a screenplay by Ben Hecht and Charles MacArthur and direction by Howard Hawks, one would hope for some rough and tumble in a film about Gold Rush San Francisco. Instead, Mosher found the trappings of Barbary Coast rather mild. This was doubtless due in part to the Hays Code that curtailed the sex and violence portrayed in films of the 1920s and early 1930s.

TAKING A SPIN…Miriam Hopkins runs the roulette wheel as Edward G. Robinson looks on in Barbary Coast. A brief 2019 review in the Harvard Film Archive praised the film’s Gothic feel created by the “evocative portrayal of early San Francisco as a foggy labyrinth of rickety boardwalks and ominous, sky-high ship masts…” (harvardfimarchive.org)

One might think that a film featuring the destruction of Pompeii would have some thrills, however RKO’s The Last Days of Pompeii proved to be a “temperate affair” in Mosher’s eyes, “one of the great bores of the moment.” The Dick Powell/U.S. Navy vehicle Shipmates Forever didn’t prove to be any better.

HOT TIMES IN POMPEII?…John Mosher called The Last Days of Pompeii “one of the great bores of the moment,” including the “drearily enacted” eruption of Vesuvius in which “Paper temples fall and there is a bit of bustle, and that is all there is to that.” Mosher did single out Basil Rathbone’s performance as an urbane Pontius Pilate, “a Pontius Pilate with a Long Island manner.” (tcm.com)
GO GET ‘EM DICK…The U.S. Naval Academy provided the setting for the musical Shipmates Forever, featuring Dick Powell as a crooner who ultimately chooses the Navy over a singing career. (tcm.com)

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From Our Advertisers

We begin with the inside front cover, where the folks at Fisher touted their innovative “Turret Top” design…Body by Fisher began as a separate company in 1908, specializing as an automobile coach builder…although acquired by General Motors in 1926, the Fisher brand was promoted until the 1980s…

…there were many fall and winter fashion ads in this issue, including this continuing series by Russeks promoting Rayon fabrics…and women smoking, no doubt considered a sign of sophistication…

…Guerlain perfume ads featured the unmistakable style of illustrator Lyse Darcy

…the Heyward/Gershwin production of Porgy and Bess made a splash in this ad for Stage magazine…

…World Peaceways often used terrifying imagery to promote their anti-war messages…this ad was on the inside back cover…

…and as you closed the magazine, the back cover greeted you with this stylish appeal to smoke Luckies…

…on to our cartoonists, starting with Al Frueh in the Theatre section…

…and Frueh again, in this interesting arrangement…

George Price was featured twice…

…with scenes of domestic life as only Price could render…

…and speaking of distinctive, no one did it quite like the great James Thurber

Robert Day gave us two Republicans looking in on the progress of the New Deal…

Carl Rose bid farewell to a writer sick of his peace and quiet…

Whitney Darrow Jr illustrated a literary exchange on a park bench…

…and I close with today’s New Yorker cover artist, Roger Duvoisin—here is his cover for White Snow, Bright Snow, which won the Caldecott Medal in 1948.

Next Time: Planes, Trains and Automobiles…

On Catfish Row

Above: Left image: Todd Duncan (Porgy) and Anne Brown (Bess), in the 1935 Broadway production of Porgy and Bess. Right image: John Bubbles (Sportin’ Life) and Brown. (Photos courtesy the Ira & Leonore Gershwin Trusts)

The 1935 Broadway production of Porgy and Bess is widely regarded as one of the most successful American operas of the twentieth century, but when it opened at the Alvin Theatre on Oct. 10, 1935, reviews were mixed, including the one penned by Wolcott Gibbs.

October 19, 1935 cover by William Crawford Galbraith. The New York Times (Oct. 9, 1935) made this observation about the rodeo at Madison Square Garden: “New York, which for several days has been vaguely aware of an impending rodeo because of a profusion of ten-gallon hats along Eighth Avenue and a sign in a beauty parlor, ‘Welcome, Cowgirls,’ will see the real thing this morning.”

Now you would think a work by composer George Gershwin, with a libretto written by DuBose Heyward (author of the 1925 novel Porgy) and lyricist Ira Gershwin, would be a sure hit. Some critics did praise the production, which ran for 124 performances, but others criticized themes and characterizations of Black Americans that were created by white artists.

MIXED REVIEWS…The original Catfish Row set for Porgy and Bess as seen at Broadway’s Alvin Theatre (now the Neil Simon Theatre) in 1935. (Billy Rose Theatre Collection, New York Public Library Digital Gallery)

This wasn’t the first time Porgy was adapted to the stage. It was originally produced in 1927 by Heyward and his wife, Dorothy, at the Guild Theatre in New York. The Heywards insisted on an African-American cast—an unusual decision at the time—and enlisted newcomer Rouben Mamoulian to direct. The play ran a total of fifty-five weeks.

ORIGIN STORY: Porgy: A Play in Four Acts, was a 1927 play by Dorothy Heyward and DuBose Heyward, adapted from the short novel by DuBose. (Wikiwand)

Gibbs preferred the original Porgy to the Gershwin–Heyward production, admitting that he simply did not care for “the operatic form of singing a story.”

continued…

TAKING THEIR BOWS…George Gershwin greets an audience after a performance of Porgy and Bess. Behind Gershwin are his brother, Ira Gershwin (left), and librettist and Porgy author DuBose Heyward (partially hidden, at right). (umich.edu)

The Moss Hart/Cole Porter musical comedy Jubilee! premiered at Broadway’s Imperial Theatre on Oct. 12, 1935, just two days after the Porgy and Bess premiere. Gibbs dubbed this show “heat-warming and beautiful.”

THE BEGUINE BEGINS…Inspired by the Silver Jubilee of Britain’s George V, the musical comedy Jubilee! told the story of a fictional royal family. The play featured such hit songs as “Begin the Beguine” and “Just One of Those Things,” which have become part of the American Songbook. (ovrtur.com)
ROYAL HIJINKS…At left, June Knight as Karen O’Kane and Charles Walters as Prince James in Jubilee!; at right, Mary Roland (the Queen) encounters “Mowgli” (Mark Plant) in Act I. (ovrtur.com)

Note: In the last issue (Oct. 12) we saw an ad for an around-the-world luxury cruise on the Franconia. Cole Porter and Moss Hart—with their families, friends, and assistants—sailed on a previous Franconia cruise, possibly in 1934, with the intention to write a new musical while on the trip. Apparently some of the songs and scenes in Jubilee! were inspired by their ports of call.

 * * *

Steering Clear

“The Talk of the Town” commented on the “steer-wrestlers” that were featured at the Madison Square Garden rodeo. Since steer-wrestling was also called “bulldogging,” it caused considerable consternation among New York animal lovers.

A BIG HOWDY…Cowgirls From the Madison Square Garden Rodeo With Millicent Hearst, 1932. (texashistory.unt.edu)

 * * *

Much Ado About FDR

The Conference on Port Development of the City of New York took issue with President Franklin D. Roosevelt’s foreign trade policies, particularly his strict stance on neutrality, which the Conference believed was detrimental to foreign trade. This was likely related to the October 1935 Italian invasion of Ethiopia. E.B. White offered this satirical poem in reaction to the trade spat.

Howard Brubaker also chimed in on the trade issue, and on other unsettling developments in Europe:

 * * *

Puppy Love

Critic and poet Cuthbert Wright (1892–1948) was moved to write poetry after visiting a dog cemetery that also welcomed animals of all stripes. Here are excerpts of the opening and closing lines:

PET PROJECT…Cuthbert Wright was moved to verse after his visit to a pet cemetery, possibly the Hartsdale Pet Cemetery in Westchester. (Wikipedia/parenthetically.blogspot.com)

 * * *

Man and Machine

Art and culture critic Lewis Mumford is back this week, this time taking a look at the work of French artist Fernand Léger (1881–1955), who created a form of cubism known as “tubism,” regarded today as a forerunner of the pop art movement of the mid-1950s and the 1960s.

It is no surprise that the humanist Mumford, who sought an “organic balance” in everyday design, found Léger’s machine-like works alienating and sterile, representing an “aesthetic poverty.”

TOTALLY TUBULAR…Clockwise, from top left, works of Fernand Léger cited by Lewis Mumford: The City, 1919; photo of Léger, circa 1930s; from the 1918–1923 series Mechanical Elements, 1920; Composition in Blue, 1920–27. (Philadelphia Museum of Art/The Met Collection/Art Institute of Chicago, Charles H. and Mary F. S. Worcester Collection)

 * * *

Disappointment in O’Hara

That is how Clifton Fadiman titled his “Books” column after reviewing John O’Hara’s latest novel, Butterfield 8.

O’Hara (1905–1970) wasn’t just any old scribbler. A prolific short-story writer, he has often been credited with helping to invent The New Yorker’s short story style. Praised by the likes of F. Scott Fitzgerald and Ernest Hemingway, O’Hara cranked out two bestsellers before the age of thirty. One was the acclaimed Appointment in Samarra (which was praised by Fadiman). The other was BUtterfield 8, the novel Fadiman found disappointing (Hemingway, on the other hand, blurbed, “John O’Hara writes better all the time.”). Here are a couple of brief excerpts from Fadiman’s review:

Fadiman concluded his review with a note to the author: “Why not let Jean Harlow have it, Mr. O’Hara, and start a fresh page?”

Well, Harlow didn’t get it, but twenty-five years later Elizabeth Taylor would reluctantly take on the role of Gloria Wandrous, and win the Academy Award for Best Actress.

YOU AGAIN?…Laurence Harvey and Elizabeth Taylor played on and off lovers in 1960’s Butterfield 8. John O’Hara did not participate in writing the adaptation, and the film’s plot bore only a slight resemblance to his novel. However, after the film’s release more than one million paperback copies of the novel were sold. (aiptcomics.com)

 * * *

At The Movies

We begin this section with an excerpt from “The Talk of the Town,” which covered the “International World Première” of the Warner Brother’s adaptation of A Midsummer Night’s Dream. The film opened worldwide on October 9, 1935 in London, Sydney, Vienna and at New York’s Hollywood Theatre, where crowds turned out to get a glimpse of the stars.

RUBBERNECKERS…A Midsummer Night’s Dream premiere at the Hollywood Theatre in New York City on October 9, 1935. (britannica.com)

Film critic John Mosher praised Joe E. Brown’s performance as Flute, as well James Cagney’s portrayal of Bottom, and lauded the “magnificent group of clowns” that formed the remainder of The Players. Here are excerpts from his review (note I included the entirety of Otto Slogow’s delightful spot drawing):

THE LOVERS…Left to right: Ross Alexander (Demetrius), Olivia de Havilland (Hermia), Dick Powell (Lysander) and Jean Muir (Helena) meet cute and confused in A Midsummer Night’s Dream. (TCM.COM)
THE SEVEN STOOGES…Bottom (James Cagney) and his fellow Players prepare to perform a stage play about the death of Pyramus and Thisbe which turns into a farce. From left, in front, Joe E. Brown (Flute), Cagney, and Otis Harlan (Starveling); in the back are, from left, Hugh Herbert (Snout), Arthur Treacher (Epilogue) and Dewey Robinson (Snug) as The Players in A Midsummer Night’s Dream. Frank McHugh (Quince) can be seen behind the wall in back. (IMDB)
DANCING THE NIGHT AWAY…Fairie scene from A Midsummer Night’s Dream. (Facebook)

Mosher also reviewed the romantic comedy I Live My Life, which he found to be a satisfying satire on the lives of the rich.

MATCHING WITS…Bored socialite Kay Bentley (Joan Crawford) has a tempestuous romance with idealistic archaeologist Terry O’Neill (Brian Aherne) in I Live My Life. (IMDB)

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From Our Advertisers

Readers ninety years ago opened the Oct. 19 issue to this two-page spread featuring the latest in fall/winter fashions…the ad on the right from Bergdorf Goodman featured stage and screen actress Gladys George donning a full-length silver fox fur…

…George (1904–1954) was appearing at Henry Miller’s Theatre in the play Personal Appearance…she was featured in this testimonial ad for Schrafft’s in the theatre’s Playbill…

(playbill.com)

…the folks at Packard took out this colorful two-page spread to promote their more affordable model, the 120…the move to more affordable models helped the luxury carmaker weather the lean years of the Depression…

…there is a strange quality to these Arrow Shirt advertisements…what are the they looking at?…apparently something amusing as the man applies mustard to a hotdog, but it isn’t the vendor, who looks down at his cart…

…R.J. Reynolds continued its Camel campaign featuring accomplished athletes who got a “lift” from smoking…the ad also included a couple of regular folks at the bottom, who claimed the cigarettes were so mild “You can smoke all you want”…

…Old Gold continued to enlist the talents of George Petty to illustrate their full-page ads…

…here’s a couple of back of the book ads touting Irish whisky and Ken-L-Ration dog food…note how the Scottish terriers speak in “dialect”…Ken-L-Ration was a leading dog food brand in the 1930s, thanks to their use of horse meat rather than “waste meat”…

…on to our cartoonists, we start with Al Frueh enhancing the “Theatre” page…

James Thurber showed us a man at odds with the times…

Barbara Shermund kept us up to date on the modern woman…

Whitney Darrow Jr offered a challenge to Helena Rubinstein (note the woman on the right—she could have been drawn by Helen Hokinson)…

Gluyas Williams checked in on the lively proceedings of a book club…

Helen Hokinson went looking for a good winter read…

Gilbert Bundy offered an alarming scenario on the top of p. 31…

…and we close with Peter Arno, and an eye-raising encounter…

New Time: It Can’t Happen Here…

Notes and Comment

Above: Among E.B. White's notable happenings in the fall of 1935 was a streamlined baby carriage for the toddler of tomorrow. (Pinterest)

Occasionally, E.B. White would allow his seemingly random thoughts to fill out his “Notes and Comment” column, observing in no particular order various happenings of the day.

Sept. 28, 1935 cover by Antonio Petruccelli, who began his career as a textile designer. In addition to four New Yorker covers, Petruccelli (1907-1994) illustrated twenty-four Fortune magazine covers as well as several covers for House Beautiful, Collier’s, Life and other magazines.

What he accomplished, however, was a collection of snapshots of life in Manhattan and abroad. Here is the first part of E.B. White’s “Notes and Comment” for Sept. 28…

PERENNIAL PROBLEM…E.B. White noted that more than 51,000 Americans died in car accidents in an 18-month span, a number that is oddly similar to today’s statistics (although the U.S. has more than double the population today). At left, photo by Weegee (aka Arthur Fellig) of a wrecked taxicab in New York City, circa 1930s; at right, a streamlined baby buggy, 1930s. (Instagram/Pinterest)

…White also noted a number of cultural events, from airmailed lobsters to a new slogan for the State of Maine…

HODGEPODGE…Clockwise, from top left, Leo Reisman brought the sound of music to the beautiful Central Park Casino ballroom (adjoining photo), which was designed by Joseph Urban; in 1927 Clarence Chamberlain became the second man to pilot a fixed-wing aircraft across the Atlantic and the first to carry a transatlantic passenger—in 1935 he accepted a contract from boxer/restauranteur Jack Dempsey to fly two-hundred Maine lobsters to NYC; safari film celebrities Osa and Martin Johnson bought a picnic basket at Abercrombie & Fitch; the state of Maine announced plans to add “Vacationland” to license plates—a slogan still in use today. (IMDB/centralpark.org/alchetron.com/ebay)

 * * *

Class Acts

Lois Long continued to chronicle the nightlife scene in her “Tables For Two” column, observing the efforts of nightclub impresarios to promote their establishments as epitomes of sophistication.

WHY GO HOME?…Lois Long noted the many reasons why New Yorkers might stay out into the wee hours. Clockwise, from top left: Gossip columnist Walter Winchell as photographed by Edward Steichen in 1930; nightclub impersario and former Village speakeasy king Barney Gallant; the exclusive confines of El Morocco; Romanian-born American crooner and actor Georges Metaxa made the society ladies swoon at the Stork Club; the Stork Club’s Cub Room in 1944 occupied by Orson Welles (left) among other notables; entrance to the club, 1930s. (CondeNast/boweryboyshistory.com/Pinterest/Wikipedia/NYPL)

 * * *

From Rough to Refined

Alva Johnston profiled acclaimed film director W.S. Van Dyke (1889–1943), whom Johnston portrayed as a tough guy who slipped effortlessly from the rough and tumble world of Westerns to the sophisticated heights of high society films such as 1934’s The Thin Man.

LOW TO HIGH…W.S. Van Dyke moved from making Westerns to more sophisticated fare including 1934’s The Thin Man. (Facebook/Wikipedia)

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Silly Mystification

Book reviewer Clifton Fadiman began his review of T.E. Lawrence’s Seven Pillars of Wisdom by first clearing the air about the enigmatic writer and diplomat who had recently died in a motorcycle accident. “Wittingly or unwittingly, willingly or unwillingly, he exhaled during his lifetime a vapor of silly mystification,” Fadiman wrote about Lawrence, who was known to embellish accounts of his adventures in the Arab world. Here is an excerpt of the review:

LITERARY COSPLAY…T.E. Lawrence (1888-1935) in an undated photo. Writing for the New Criterion, David Fromkin noted the importance of Lawrence’s prestige to the British Empire. “T. E…was of his time and ours. Of all the public figures of the twentieth century, across a wide range of interests, issues, and attitudes, he best expresses the century. ” (The New Criterion)

 * * *

At the Movies

Critic John Mosher reviewed one of Will Rogers’ final films, Steamboat Round the Bend, released just weeks after Rogers’ death in an Alaska plane crash. Mosher found the film “satisfying.”

SOUTHERN CHARM was laid on thick in Steamboat Round the Bend, which featured Anne Shirley and Will Rogers in one of his final film roles (Rogers filmed In Old Kentucky before Steamboat, but In Old Kentucky wasn’t released until Nov. 22, 1935).

Mosher also took in another “revue” film, Broadway Melody of 1936, which served as a showcase of MGM’s star power.

THE MGM STABLE OF STARS showcased in Broadway Melody of 1936 included, at top, the elegant Eleanor Powell; below, Powell (left) joins brother-sister dancing team Buddy and Vilma Ebsen in a down-home skit. Buddy Ebsen’s “carefully preserved homeliness” (quoting John Mosher) served him well 27 years later when he was cast as Jed Clampett in TV’s The Beverly Hillbillies. (IMDB)

Mosher also endured a “perfunctory” performance by Bette Davis in Special Agent, and a “mousy” Madeleine Renaud in Maria Chapdelaine.

PHONING IT IN…Joe Sawyer, Bette Davis and Ricardo Cortez in Special Agent. (IMDB)
NOT GAGA-WORTHY…Critic John Mosher thought French actress Madeleine Renaud (center) was too “mousy” to be cast against the rugged beauty of the Canadian frontier in 1934’s Maria Chapdelaine. Based on a romance novel written in 1913 by the French writer Louis Hémon, the film cast Renaud as a young woman enduring the hardships of rural Quebec while she is pursued by three suitors. An IMDB reviewer writes that this early Julien Duvivier film “is mostly of pictorial interest: the location shooting in Quebec is impressive, but the story is thin-to-nonexistent. Madeleine Renaud is cute but not magnetic enough to have three men going absolutely gaga over her.” (IMDB)

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From Our Advertisers

Forstmann Woolens kicks off our advertisements with this image of attenuated women posed in the autumnal landscape of Central Park…

…what is notable about this Arrow Shirts ad is the formal attire of father and son at a baseball game, not at all unusual in 1935…

…Seagram’s continued its aggressive campaign to promote its lineup of seven “masterpieces”…

…Coca-Cola also had a substantial war chest, marketing its product for home consumption, which still seemed to be somewhat novel…

…the back page ad went to the makers of Lucky Strike, pursuing that growing market of women smokers…

Richard Decker drew up an ad for a more wholesome product…

…while Peter Arno put pen to paper to promote his “puzzle-cartoons” in the New York Post

…which segues to our cartoon section, and Arno again with some office hijinks…

Christina Malman’s wonderfully unique spot art was making regular appearances in the magazine’s pages…

Perry Barlow served up some dinnertime etiquette…

Carl Rose found order in the court…

James Thurber continued to mesmerize…

Helen Hokinson’s Ladies Club took a stand against fascism…

Alan Dunn looked in on a polite perp…

Mary Petty encountered a challenge in a dress shop…

Gilbert Bundy revealed an odd duck among the fox hunters…

…and we close with Barbara Shermund, ready to curl up with a good (or bad) book…

Next Time: School Days…

She Who Must Be Obeyed

The 1935 film She was one of those old movies you’d see on television during the 1970s when there were only three or four channels (plus UHF) and local stations would tap into the “B” movie vault to fill airtime. One of those films was She.

August 3, 1935 cover by Helen Hokinson.

Film critic John Mosher felt a bit sorry for Helen Gahagan, who portrayed “She Who Must Be Obeyed” (aka “She”)—an immortal who ruled an exotic, lost civilization near the Arctic Circle. The challenge for Gahagan was to seem imperious before her co-stars Randolph Scott and Helen Mack, who seemed more suited to the high school hijinks of an Andy Hardy picture. The film was a pretty standard adventure tale, in the mold of producer Marian C. Cooper’s 1933 King Kong, with two explorers falling in love during a perilous journey.

ARCHETYPE…At left, Helen Gahagan as “She” (Who Must Be Obeyed). Her costume possibly inspired the Evil Queen in Disney’s 1937 animated Snow White and the Seven Dwarfs. At right, lobby card that promoted the film. (Scifist.net/Reddit)
WHEN YOU PLAY WITH FIRE…She Who Must Be Obeyed (Helen Gahagan), believing that the explorer Leo Vincey (Randolph Scott) was a reincarnation of his ancestor (whom she loved), and jealous of his girlfriend Tanya (Helen Mack), invites Leo to join her in the eternal flame. Unfortunately, her re-entry into the flame that gave her immortality turned her into a dying, withered crone. (The Nitrate Diva/Scifist.net)

The 1887 H. Rider Haggard novel, She, inspired eponymous silent films in 1908, 1911, 1916, 1917, and 1925. The 1935 film reviewed here received tepid reviews and lost money on its first release, however in a 1949 re-release it fared much better. She was re-made in 1965 with Ursula Andress in the lead role, and again in 1984 in a post-apocalyptic film that had virtually nothing to do with Haggard’s novel.

SHE THROUGH THE YEARS…Clockwise, from top left, “She” (Marguerite Snow) offers a dagger to Leo Vincey (James Cruze) in a 1911 two-reel (24 min.) adaptation; Valeska Suratt as “She” in the 1917 film (now lost); Betty Blythe took the title role in the 1925 production, considered to be the most faithful to the 1887 H. Rider Haggard novel; Sandahl Bergman appeared dressed for a Jazzercise video in the 1984 post-apocalyptic She; and finally, Ursula Andress and John Richardson in the 1965 CinemaScope production of She. (Wikipedia / digitalcollections.lib.washington.edu / cultcelebrities.com / Reddit)

 * * *

Colonial Ambitions

With most of Africa carved up by other European powers (Britain, France, Belgium etc.) in the 19th century, Italy set its sights on Ethiopia, which by the end of the 19th century was the only independent country left on the continent. Ethiopia fought off Italy’s first attempt at conquest in the Battle of Adwa (1896), but with the rise of fascist dictator Benito Mussolini, Italy paid a return visit, this time with heavy artillery and airstrikes that included chemical weapons. E.B. White tried to make sense of this latest invasion in his opening comments.

THOSE GUYS AGAIN…Italy invaded Ethiopia on October 3, 1935, a significant act of aggression in the lead up to World War II. Despite facing a technologically superior Italian army (top) equipped with modern weapons, including tanks, aircraft, and chemical weapons, the Ethiopian forces (bottom photo) mounted a strong resistance. (Wikipedia)

In his weekly column, Howard Brubaker mused on the Italian aggressions and other rumblings of the coming European war.

 * * *

Author, Author

The writer Willa Cather was a favorite of New Yorker critics, including Clifton Fadiman, however her latest novel was a bit too mild for his tastes.

HERE’S LUCY…Clifton Fadiman confessed he was “mortified” to admit that he found Willa Cather’s latest novel a bit too gentle. At right, portrait of Cather on her birthday, December 7, 1936. (willacather.org)

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From Our Advertisers

We begin with more fearmongering from the folks at Goodyear, who offered weekly reminders of the perils of not choosing their all-weather tires…

…the Liggett and Myers Tobacco Company conjured up this “naughty maiden” to encourage even timid souls to take up the habit…

…on the other hand, the makers of the upstart KOOL brand kept it simple with their chain-smoking penguin, who was grabbing ever more market share from rival menthol pusher SPUD…

…ads in the back of the book offered up even less sophisticated products, such as Crown Smelling Salts…

…while Dr. Seuss and Norman Z. McLeod continued to make a living with their distinctive illustrations…

…at the very back of the magazine, this tiny ad from Knopf promoted Clarence Day’s Life With Father, published just months before Day’s death on Dec. 28…

…which brings us to our cartoonists…Constantin Alajalov kicked us off with this happy number…

James Thurber found steamy goings on in the parlor…

Charles Addams came down to earth with this pair…

George Price showed us the rough and tumble of news reporting…

Mary Petty contributed this sumptuous drawing of a croquet match…

Helen Hokinson was in a transcendental mood…

…and Ned Hilton had a big surprise for one garage tinkerer…

…on to August 10 and a rich summer scene by Arnold Hall:

August 10, 1935 cover by Arnold Hall.

“The Talk of the Town” checked the lunch crowd at Mary Elizabeth’s Tea Room, where some preferred to drink their lunch.

TEA AND SWEETS (and cocktails) were among the offerings at Mary Elizabeth’s Tea Room at 36th and Fifth, seen here circa 1912. (Photo by Karl Struss via Facebook)

 * * *

Comic Relief

Film critic John Mosher offered an appreciation of W.C. Fields, noting that civilization needed films like Man on the Flying Trapeze during those hard years. Mosher also found some worthy distractions in the Jean Harlow vehicle China Seas, but was prepared to consign Spencer Tracey’s latest offering to the “lower circles of cinema hell.”

ANSWERING HIS NATION’S CALL…W.C. Fields brought joy to millions during the Depression in movies such as Man on the Flying Trapeze. Above, from left, Kathleen Howard, Fields, and Mary Brian. (IMDB/Rotten Tomatoes)
SHORE LEAVE…At left, Wallace Beery, Jean Harlow, and Clark Gable on the set of China Seas; top right, Hattie McDaniel with Harlow in a scene from the film; below, Gable, Rosalind Russell, and C. Aubrey Smith with Harlow in China Seas. (musingsofaclassicfilmaddict.wordpress.com / Pinterest)
FRESH FACE…Cinema newcomer Rita Hayworth was credited as Rita Cansino (she was born Margarita Carmen Cansino) in Dante’s Inferno. Here she is flanked by Spencer Tracy and Gary Leon. Dante’s Inferno was Spencer Tracy’s final film for 20th Century Fox. It was at MGM where his career really took off. (IMDB)

 * * *

All Wet

In his London Letter, Conrad Aiken (pen name Samuel Jeake Jr) examined the priggish ways of England’s seaside resorts.

SITE OF SCANDAL…Bathing huts at Bognor Regis, circa 1921. (bognorregistrails.co.uk)

 * * *

Beware the Bachelor

In her “Tables for Two” column, Lois Long examined some of the city’s seasonal escapes for “summer bachelors.”

GHOSTS OF THE PAST…Lois Long recommended the air-conditioned lounges of the Madison Square Hotel and the Savoy Plaza (center) or the cooling breezes of the Biltmore roof (right), which featured music by Morton Downey. Sadly, all three of these beautiful buildings have been demolished. (geographicguide.com/Wikipedia)

Other more casual venues recommended by Long included Nick’s Merry-Go-Round…

…a menu from Nick’s dated 1937…

(nypl.org)

…and its cryptic back cover…

From Our Advertisers

…speaking of the Biltmore and Morton Downey, we kick off our advertising section…

…the ad on the left announced the private residences at the Waldorf-Astoria…

Clockwise, from top left, the Waldorf Astoria circa 1930; the Waldorf’s Starlight Roof in the 1930s; after eight years and billions in restorations and renovations, the hotel has seen many changes including the transformation of the Starlight Roof into a swimming pool. Decades of grime were also cleaned from the building’s exterior. (mcny.org/loc.gov/som.com)

…another ad from the makers of Lincoln suggesting that the market for their luxury auto wasn’t confined to citified execs…

…the Camel folks introduced us to their latest society shill…

…I didn’t find much about Beatrice Barclay Elphinstone (1916-1977), described in the Camel ad as a “charming representative of New York’s discriminating younger set”…she did make the Times‘ Dec. 10, 1937 society wedding announcements, however…

Dr. Seuss was back with another twist on Flit insecticide…

…on to our illustrators and cartoonists, a nice charcoal by Hugo Gellert for a profile titled “Yankee Horse Trader,” written by Arthur C. Bartlett…the harness horse racing legend Walter Cox (1868-1941) was known in New England as “the king of the half-milers”…

James Thurber contributed this cat and dog face-off to the opening pages…

Helen Hokinson offered her perspectives on the summer dog show across pages 16-17…

…and for a closer look…

Gluyas Williams went back to nature in his “Club Life” series…

Leonard Dove introduced us to an undaunted salesman…

…in the world of George Price, crime didn’t pay…

Barbara Shermund gave us a rare glimpse into the secret lives of men…

…patronizing words were unwelcome at this chess match, per William Steig

Denys Wortman took us on a family outing…

…and we close with Alain, and a mother of multiples…except words…

Next Time: Hays Hokum…

Broadacre City

Above: Detail from Spanish architect David Romero's computer-generated model of Frank Lloyd Wright's Broadacre City, complete with an "aerotor" flying car.

To be sure, architect Frank Lloyd Wright was a visionary, creating a uniquely American vernacular that influences architecture and design to this day. That might also true for his Broadacre City concept, which demonstrated how four square miles (10.3 km2) of countryside might be settled by 1,400 families. Wright unveiled this escape to the countryside in the middle of Manhattan.

April 27, 1930 cover by Reginald Marsh.

On April 15, 1935, the Industrial Arts Exposition opened at Rockefeller Center, and Wright (1867-1959) was front and center with his audacious proposal to resettle the entire population of the United States onto individual homesteads. Critic Lewis Mumford observed that Wright “carries the tradition of romantic isolation and reunion with the soil” by putting every American family on a minimum of five acres of land.

FLAT EARTH…Clockwise, from top left, cover of Rockefeller Center Weekly featuring the Industrial Arts Exposition—the model on the cover is identified as “Miss Typical Consumer”; detail from the magazine depicting a “streamlined farmstead” in Broadacre City; Frank Lloyd Wright examining the Broadacre City model, circa 1935; Wright students who crafted the 12×12-foot model, circa 1935. (digital.hagley.org/franklloydwright.org)

Wright first presented the idea of Broadacre City in his book The Disappearing City in 1932…

ROMANTIC ISOLATION…Broadacre City as depicted in Wright’s 1932 book The Disappearing City. (Wikipedia)

…note how the above drawing is reflected in one of Wright’s last designs, the Marin County Civic Center:

(visitmarin.org)

A detailed 12×12-foot scale model of Broadacre City—crafted by Wright’s student interns at Taliesin, was unveiled at the Industrial Arts Exposition:

GREEN ACRES…The 12×12-foot model (top images) crafted by student interns who worked for Wright at Taliesin is now housed at the Museum of Modern Art (MoMA); bottom right, Wright’s rendering of Broadacre City, and at left, detail from Spanish architect David Romero’s computer-generated model of Broadacre City (more images below). (MoMA/David Romero via Smithsonian)

For the most part Mumford reacted favorably to Wright’s vision, which is no surprise considering that Mumford derided the dehumanizing skyscrapers popping up all over his city (including Rockefeller Center).

Despite his patrician demeanor, Wright envisioned an egalitarian Broadacre City, with every family having access to cars, telephones and other appliances. Power would come from solar and electric energy, and any technological advances would be applied at a local level toward the common good.

VIRTUAL REALITY…In 2018 Spanish architect David Romero created computer-generated models to see what Wright’s unrealized structures might have looked like. At left, cars (based on Wright concepts) in Broadacre City, and an aerial view featuring a tower that bears a strong resemblance to Wright’s 1956 Price Tower in Bartlesville, Oklahoma. Modeling Broadacre took Romero more than eight months to complete—it contains more than one hundred detailed buildings, one hundred ships, two hundred “aerotors” (based on the autogyros of the day), 5,800 cars, and more than 250,000 trees. (David Romero via Smithsonian and openculture.com)

What Mumford (and perhaps Wright) didn’t fully anticipate was the urban sprawl such a vision would help inspire, the suburban and exurban landscape that would lead to a car-dominated world of congested, multi-lane highways and housing developments that continue to encroach on our woodlands and wetlands. And we didn’t get those groovy aerotors either.

(Christoph Gielen, webcolby.edu)

 * * *

Little House on the Avenue

E.B. White, in his “Notes and Comment,” also offered some observations on housing trends, noting the manufactured “Motohome” displayed at Wanamaker’s as well as “America’s Little House,” plopped down at the corner of 39th and Park Avenue.

SETTING A STANDARD…Above, the factory-manufactured Motohome (above) was touted as the solution to the nation’s housing shortage. The federal Better Homes in America organization built a model house (“America’s Little House,” below) at 39th and Park Avenue to illustrate how standardized components and methods could make home improvement easier. (Google Books/Johns Hopkins)

* * *

Horsing Around

Although known for their nonchalance, New Yorkers could still find some enthusiasm when the circus came to town. “The Talk of the Town” looked in on the star of the circus, Dorothy Herbert (1910-1994), a trick rider with the Ringling Bros. and Barnum & Bailey Circus.

WHOA NELLY…One of Dorothy Herbert’s signature moves was her layback on a rearing horse. Here she demonstrates the move in 1939. (equineink.com)
HOT STUFF…Circus poster touts Herbert’s ride over flaming hurdles in the company of twelve riderless horses. (circushistory.org)

 * * *

Don’t Call Him ‘Tiny’

He was known as “The Little Napoleon of Showmanship,” but there was nothing small about Billy Rose’s accomplishments as an impresario, theatrical showman, composer, lyricist and columnist. Here are excerpts from Alva Johnston’s profile:

JUMBO-SIZED ENTERTAINMENT…Clockwise, from top left, Billy Rose and his first wife, comedian-actress Fanny Brice; illustration of Rose for the profile; poster announcing Rose’s 1935 stage spectacle Jumbo at the Hippodrome; described as more circus than musical comedy, Jumbo was one of the most expensive theatrical events of the first half of the 20th century. (jacksonupperco.com)

 * * *

On Guard

We shift gears and turn to more sobering events of the 1930s, namely the rise of fascism in Europe. In his column “Of All Things,” Howard Brubaker pondered the possibilities of fascism in his own country…

…meanwhile, Paris correspondent Janet Flanner was finding nothing funny about the uneasy calm among Parisians as war with Germany seemed likely.

C’EST LA VIE…Janet Flanner found Parisians resigned to whatever fate awaited them in 1935. (unjourdeplusaparis.com)

Flanner also remarked on Leni Riefenstahl’s Nazi propaganda film Triumph des Willens (Triumph of the Will). Flanner’s assessment of this “best recent European pageant” wryly underscored the horrors the film portends.

 * * *

News From An Old Friend

Longtime readers may recall one of my earliest entries on Queen Marie of Romania (1875-1938); the March 14, 1925 edition of The New Yorker (issue #4) found New Yorkers “agog” over her planned 1926 visit to the city. Her comings and goings were followed for a time (she also appeared in a Pond’s Cold Cream ad in the June 6, 1925 issue), but then she abruptly disappeared. Here she is again, courtesy of a glowing book review by Clifton Fadiman. An excerpt:

A PROGRESSIVE THINKER for her time, Marie of Romania was immensely popular in America. Born into the British royal family, she was the last queen of Romania from 1914 to 1927. At left, portrait from 1920; at right, during her 1926 visit to the States, Marie received a headdress from two American Indian tribes. They named her “Morning Star” and “Winyan Kipanpi Win”—“The Woman Who Was Waited For.” (Wikipedia/brilliantstarmagazine.org)

 * * *

From Our Advertisers

Although we’ve seen plenty of ads from prestige automakers such as Packard, it was clear that companies found their sweet spot in lower-priced models that still suggested “prestige”…here’s an example from Cadillac’s budget line LaSalle…

…for less than half the price of a LaSalle you could get behind the wheel of Hudson, its makers suggesting that prestige doesn’t preclude thrift…this ad seems to have been hastily produced–note the right side of ad, with just a slice of some toff squeezed next to the copy…

…this advertisement would only appeal to those who were among the tiny minority who could afford to fly…from 1924 to 1939 this early long-range airline served British Empire routes to South Africa, India, Australia and the Far East…

…for reference, detail below of a Scylla-class airliner used by Imperial Airways…

…and what would the back cover be without a photo of a stylish woman having a smoke?…

…a few advertisers referenced the circus in town to drum up business…

…and we segue to our cartoonists and illustrators, and this circus-themed spot from an illustrator signed “Geoffrey”…

…a more familiar name is found at the bottom of page 4…namely Charles Addams…the milk order outside the tomb hints at things to come…

…Addams again, going from Bacchus to beige…

George Price, and well, you know…

Robert Day was aloft with a speculative builder…

William Steig typecast his Small Fry…

Leonard Dove made a sudden exit…

Gilbert Bundy found one old boy unaffected by spring fever…

Alain channeled Barbara Shermund to give us this gem…

…and we close with a typical day in James Thurber’s world…

Next Time: The Royal Treatment…

 

 

The Cowboy Philosopher

William Penn Adair Rogers, aka Will Rogers (1879–1935), was a man of many talents. Today he is mostly referred to as a humorist, but he was also an actor, a social and political commentator, a trick roper and a vaudeville performer. To Americans he was a national icon.

April 13, 1935 cover by Barney Tobey.

Rogers was also internationally famous, having traveled around the world three times and appearing in 71 films (50 of those silent). He also wrote more than 4,000 newspaper columns—nationally syndicated by The New York Times—that reached 40 million readers, and there were also magazine articles, radio broadcasts and personal appearances. He seemed to be everywhere.

ROPING THEM IN…In 1902, Will Rogers joined Texas Jack’s Wild West Show & Circus in South Africa as the “Cherokee Kid”—he was born as a citizen of the Cherokee Nation, in the Indian Territory that is now part of Oklahoma. By 1910, he had created a sensational vaudeville act by mixing trick roping with witty monologues. Clockwise, from top left, Rogers in a publicity photo from 1916, the year he joined the Ziegfeld Follies; on stage with the Follies in 1924; poster from his circus days; backstage with the 1924 Follies cast. (National Portrait Gallery)
MULTIMEDIA MULTI-TALENT…Left, Rogers catches a few moments to write one of his 4,000 nationally syndicated newspaper columns; from 1929 to 1935 he used the exciting new medium of radio to broadcast his newspaper pieces. His weekly Sunday evening show, The Gulf Headliners, sponsored by Gulf Oil, ranked among the top radio programs in the country. (National Portrait Gallery)

When John Mosher reviewed Rogers’ latest film, Life Begins At Forty, he found it to be one of Rogers’ best. It would also prove to be one of his last. On August 15, 1935, a small airplane carrying Rogers and aviator Wiley Post would crash on takeoff near Point Barrow, Alaska, claiming the lives of both men. Rogers would appear in three more films in 1935, the last two posthumously.

THAT’S LIFE…Will Rogers with Richard Cromwell and Rochelle Hudson in Life Begins at 40. Rogers’ film took its title from a 1932 self-help book by Walter B. Pitkin. Pitkin maintained that keeping a positive attitude toward life could give a person many fulfilling years after age 40. By the time of his death in 1935, the 55-year-old Rogers was Hollywood’s highest paid actor. (Wikipedia/IMDB)

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Not Toying Around

“The Talk of the Town” looked in on the serious business of toymakers, with 1935 being the year of streamlined tricycles, Buck Rogers disintegrator pistols, and, of course, Shirley Temple dolls.

RIVALED ONLY BY MICKEY MOUSE, Shirley Temple was the most popular celebrity to endorse merchandise for children and adults, including the “one and only” Shirley Temple Doll (left, ad from 1935); the Buck Rogers XZ-38 Disintegrator Pistol (top) was produced in 1935 by Daisy, and was available in both copper and nickel finishes–it was also offered as a premium from Cream of Wheat cereal; at bottom, the American National Streamline Velocipede Tricycle (1935), just one example of the hundreds of products receiving the streamlining treatment in the 1930s. (flickr/airandspace.si.edu/onlinebicyclemuseum.co.uk)

 * * *

Literary Spirits

E.B. White welcomed the return of literary tea party, which thanks to the repeal of the 18th Amendment had been re-dubbed the “literary cocktail party.” He shared his thoughts in “Notes and Comment”…

AMUSING MUSES…Actress, writer and socialite Peggy Hopkins Joyce hosted literary “teas” in the 1920s, while former Cosmopolitan editor Ray Long inspired a book on adventures in the South Seas shortly before his death; from left, Joyce in 1923; photogravure of Long, 1925. (Wikipedia/photogravure.com)

 * * *

Proto Feminist

Emily Hahn was one of the more lively figures in The New Yorker’s stable of journalists and writers, leading an adventurous life that included a hike across Central Africa in the 1930s and getting into all kinds of trouble during the Japanese invasion of China. According to Roger Angell, Hahn was, “in truth, something rare: a woman deeply, almost domestically, at home in the world. Driven by curiosity and energy, she went there and did that, and then wrote about it without fuss.” It is no surprise that Hahn’s latest novel, Affair, didn’t shy away from topics like abortion. According to reviewer Clifton Fadiman, the novel’s “anonymous grayness” exposed the banality of love in the twentieth century.

If Hollywood is looking for a new biopic, Hahn would make a fascinating subject (Kristen Stewart would be perfect for the part). According to IMDB, there is an “Untitled Emily ‘Mickey’ Hahn Project”—a TV series—that has been in development since 2022, but so far nothing has come of it.

DOWN ON LOVE?…Emily Hahn’s 1935 novel Affair exposed the banality of love in the twentieth century. (abebooks.com/susanbkason.com)

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From Our Advertisers

We begin with this advertisement from Goodyear, featuring what appears to be a father teaching his daughter how to drive, or in this case, fly, just like Chitty Chitty Bang Bang…

…and we stay airborne with the makers of the streamlined Nash, who claimed their automobile had “flying power”…

…and we return to earth with Cadillac’s budget model, the LaSalle, which featured “flashing performance”…

…by contrast, Pierce Arrow took a minimalist approach, gimmicks and splashy colors being reserved for the lower orders…

…one of the world’s most iconic ocean liners took to the sea with much fanfare in 1935. The SS Normandie was the largest and fastest passenger ship afloat; it remains the most powerful steam turbo-electric-propelled passenger ship ever built…

…if you happened to smoke Webster cigars, it could have been a sign that you were favored by the heavens…

…the “20-year rule” in fashion suggests that trends have a tendency to re-emerge every two decades, and that seems to be the case here…

…this next ad tells us everything we need to know about the Stetson wearer: he is a wealthy country gentleman who values tradition but who is also a man of the future…from the 1920s to midcentury the autogyro was thought to be the answer to the long-dreamed of flying car…

…whoever coined the term “night cap” probably wasn’t thinking about cold cereal…

…although Harold Ross’s old high school friend, John Held Jr., contributed many woodcut-style cartoons and faux maps to The New Yorker from 1925 to 1932, Held was more famous for his shingle-bobbed flappers and their slick-haired boyfriends in puffy pants, a style more apparent in this ad for Peychaud’s Bitters (the original was a one-column ad, split here for clarity)…

…Held provides a segue to our illustrators and cartoonists, beginning with a sampling of spot art from the April 13 issue…

James Thurber got things going on page 2…

…and also contributed this observation of the hypnotic arts…

Otto Soglow did some careful surveying (this originally appeared across two pages)…

Alain looked in on some Vatican gossip…

Richard Decker pitched a Shirley Temple murder caper…

Carl Rose gave us a sweet send-off…

…and we close out with a big bang, courtesy of Alan Dunn

Next Time: Terse Verse…

 

 

Snapshot of a Dog

Above: A bull terrier in the early 1900s. (Westminster Kennel Club)

For dog lovers, or really for anyone with a heart, James Thurber’s “Snapshot of a Dog” is a moving tribute to a childhood pet, a bull terrier named Rex.

March 9, 1935 cover by Rea Irvin.

“Snapshot of a Dog” was reprinted almost two decades later in Our Dogs, A Magazine For Dog Lovers, which featured cover stories of various celebrities and their dogs. I recall reading “Snapshot” as a child in an anthology belonging to my parents; it affected me deeply then and still does today. Grab your hankies—here are excerpts from the first and last sections of the story:

FAITHFUL FRIENDS…Clockwise, from left, James Thurber with his beloved Christabel; Thurber’s illustration of a childhood pet, a terrier named “Muggs” from the story “The Dog That Bit People” (1933); photograph of the real Muggs; dogs appear in many of Thurber’s cartoons as a stoic presence among maladjusted humans; Thurber at work on one of his dogs in an undated photo. (thurberhouse.org/ohiomemory.org/jamesthurber.org)

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Searching For the American Way

Ninety years ago E.B. White (in “Notes and Comment”) offered some thoughts on America’s system of government, and the country’s need for a song of hope…

…White also commented on a distasteful development at the old Round Table haunt, the Algonquin Hotel…

MAYBE USE THE BACK DOOR…Entrance to the Hotel Algonquin, early 1930s. (Hotel Algonquin)

…In her column “Tables for Two,” Lois Long took issue with folks who were yapping about couvert charges, and offered a simple solution…

…following Long’s “On and Off the Avenue” column were several restaurant reviews signed “S.H.”…here the writer visited the home of the Reuben sandwich…

KNOWN FOR ITS EPONYMOUS SANDWICH, Reuben’s also offered a Georgie Jessel (sturgeon and Swiss) and an Al Jolson (raw beef). (restaurant-ingthroughhistory.com/tag/reubens)

 * * *

Getting Their Kicks

Professional football has been played in the UK since the 1870s, and by the early 20th century the sport drew massive crowds (the 1923 FA Cup final at Wembley Stadium drew an estimated 300,000). This excerpt from “London Letter” correspondent Samuel Jeake, Jr. (aka Conrad Aiken) offered a glimpse into the sport in 1935:

DOWN IN FRONT…Spectators in a crush at Highbury ground in London when a huge crowd turned up for the Arsenal versus Tottenham Hotspur match in January 1934. (Photo by A. Hudson/blog.woolwicharsenal.co.uk)

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Endurance Test

Thomas Wolfe (1900-1938) published a number of novellas as well as plays and stories during his short life, but he only published two novels before his death in 1938 (others would be published posthumously). Wolfe’s second novel, the autobiographical Of Time and the River, would be well received by New Yorker critic Clifton Fadiman. Here is an excerpt from Fadiman’s lengthy review:

KNOCKOUT…Clifton Fadiman, right, wrote that Thomas Wolfe’s energetic writing could leave one feeling “punch-drunk.” (biblio.com/Wikipedia)

 * * *

From Our Advertisers

We begin with two pioneers in the cosmetics industry…Dorothy Gray salons set the springtime mood with this advertisement on the inside front cover…

Dorothy Gray (1886-1968), a.k.a. Dorothy Cloudman, sold her business in 1927 to Lehn & Fink, a New York-based pharmaceutical company best known as the maker of Lysol. In 1929, the company opened a flagship salon and executive offices in the new Dorothy Gray Building at 683 Fifth Avenue…

Dorothy Gray Building at 683 Fifth Avenue (cosmeticsandskin.com)

Richard Hudnut (1855-1928) began working in his father’s drug store in 1873, and in 1899 opened his own pharmacy on Broadway. Hudnut, who promoted his perfumes and cosmetics by distributing booklets detailing his preparations, sold his company in 1916 to William R. Warner, which eventually became Pfizer…

Hudnut is recognized as the first American to achieve international success in cosmetics manufacturing. Part of that success was Du Barry, a premium perfume he created in 1902. It was used to scent a variety of products.

At left, the narrow Hudnut Building at 693 Fifth Avenue, designed by Ely Jacques Kahn and Eliel Saarinen. The Elizabeth Arden salon was next door. At right, salon treatment room in the Hudnut building.(cosmeticsandskin.com)

…if salon treatments weren’t your thing, you could revive by taking a trip to sunny Southern California…just look what it did for the old Major…

…the makers of Camel cigarettes offered an even quicker and cheaper way to feel invigorated…

…the back cover continued to be dominated by tobacco companies targeting women smokers…this week Chesterfield got in on the act…

…on to our cartoonists, we begin with James Thurber at the top of page 2 to kick off “Goings On About Town”…

…and Thurber again, with the ultimate party pooper…

George Price graced the bottom of “Goings On” on page 4 with this whimsy…

Helen Hokinson looked in on a children’s concert…

…there was another quarrel among lovers via Peter Arno

…revolution was in the air at Alan Dunn’s cocktail party…

George Price again, with two women who found a new perspective atop the Empire State Building…

…and we close with Syd Hoff, and an unexpected bundle of joy…

Next Time: Home Sweet Motohome…

Portraits and Prayers

Above, left, a 1935 portrait of Gertrude Stein by Carl Van Vechten; right, Gertrude Stein and Alice B. Toklas arriving in New York aboard the French Line’s SS Champlain in 1934. (Library of Congress/AP)

Much of America’s literary world was abuzz about the arrival of Gertrude Stein in New York after her nearly three-decade absence from the States. Audiences were mostly receptive to Stein’s lectures, even if they were largely unintelligible, but The New Yorker would have none of it.

Nov. 17, 1934 cover by Rea Irvin.

Stein (1874–1946) visited the U.S. at the urging of friends who suggested that a lecture tour might help her gain an American audience for her work. She crisscrossed the country for 191 days, delivering seventy-four lectures in thirty-seven cities.

Writing for the Smithsonian Magazine (October 2011), Senior Editor Megan Gambino notes that publishing houses regarded Stein’s writing style as incomprehensible (Gambino writes that shortly after her arrival in the U.S., “psychiatrists speculated that Stein suffered from palilalia, a speech disorder that causes patients to stutter over words or phrases”), but in 1933 “she at last achieved the mass appeal she desired when she used a clearer, more direct voice” in The Autobiography of Alice B. Toklas. However, Stein was still best known in the U.S. for her “insane” writings, as one New York Times reporter described Stein’s work upon the writer’s arrival in New York. Excerpts from the Oct. 25, 1934 edition of the Times:

Stein had also achieved success in America via her libretto to Virgil Thomson’s opera Four Saints in Three Acts. Prior to her visit, Stein was featured in a newsreel reading the “pigeon” passage from the libretto, which James Thurber satirized in this piece titled “There’s An Owl In My Room.” Excerpts.

Here is a YouTube clip of the newsreel satirized by Thurber. Stein begins her “pigeon” reading at the 30-second mark:

If Thurber found the libretto ridiculous, it was an opinion not necessarily shared by audiences who attended Four Saints in Three Acts, which premiered in Hartford, Connecticut, before making a six-week run on Broadway.

SAINTS AND PIGEONS…The original cast of Four Saints in Three Acts, onstage at the Wadsworth Atheneum, Hartford, 1934; at right, Gertrude Stein reviews the libretto for Four Saints with American composer Virgil Thomson, 1934. (Harold Swahn/Bancroft Library, UC Berkeley)

Since Stein had never seen the opera performed, writer and photographer Carl Van Vechten convinced Stein and Toklas to fly on an airplane for the first time in order to be able to see the play in Chicago.

FLIGHT INSURANCE…Stein and Toklas were anxious about flying, so Van Vechten gave each a small Zuni fetish—a good luck charm as they prepared to board their plane at Newark. (Boatwright Memorial Library, The University of Richmond)

Thurber wasn’t the only New Yorker writer to throw shade on Stein’s visit. In his “Books” column, Clifton Fadiman described Stein as a “mamma of dada” and a “Keyserling in divided skirts” (Hermann Keyserling was a non-academic German philosopher known for his platitudinous, obscure writings). Excerpt:

Fadiman continued by excoriating Stein’s latest book, Portraits and Prayers, likening its “shrill, incantatory” quality to “the rituals of a small child at solitary play.”

 * * *

Over the Rainbow

We leave Gertrude Stein for the time being and check in with Lois Long, who was sampling the fall attractions of the New York nightclub scene in “Tables for Two.” In these excerpts, the 32-year-old Long continued her pose as a much older woman (“about to settle down with a gray shawl”) as she bemoaned the bourgeoisie excess of places like the Colony, once known for its boho, speakeasy atmosphere. And then there was the Rainbow Room, with its organ blaring full blast to the delight of gawking tourists.

LOST IN NEW YORK…Lois Long lamented the demise of cafe life in Manhattan; from left, the Colony, circa 1940, which went from boho to upscale; the 21 Club, a favorite Prohibition-era haunt of Long’s where she was suddenly a nobody; and high above the city, the Rockefeller Center’s Rainbow Room, and its interminable organ music. (Pinterest/Alice Lum via Daytonian in Manhattan/nycago.org)

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From Our Advertisers

Just one ad from the Nov. 17 issue (more to come below)…the latest athlete to attest to the energizing effects of Camel cigarettes…Cliff Montgomery (1910–2005) was famed for a hidden ball trick play that led one of the greatest athletic upsets—Columbia’s 7-0 win over Stanford in the 1934 Rose Bowl. Montgomery would play one year with the NFL Brooklyn Dodgers, and would later earn a Silver Star for his heroism during World War II…

…on to our cartoonists, we begin with Robert Day’s jolly illustration for the “Goings On About Town” section…

Rea Irvin looked into fair play among the fox hunting set…

Garrett Price gave us a tender moment among the bones at the American Museum of Natural History…

…and Peter Arno introduced two wrestlers to an unwelcoming hostess…

…on to Nov. 24, 1934 issue, and the perils of the Macy’s Thanksgiving Day Parade as illustrated on the cover by William Cotton

Nov. 24, 1934 cover by William Cotton.

…where we find still more scorn being heaped upon Gertrude Stein. “The Talk of the Town” offered this observation (excerpt):

…and E.B. White had the last word on Stein in his Dec. 1, 1934 “Notes and Comment” column:

* * *

There Goes the Neighborhood

Returning to the Nov. 24 issue, Alberta Williams penned a lengthy “A Reporter at Large” column, titled “White-Collar Neighbors,” about the new Knickerbocker Village development in the Lower East Side. Real estate developer Fred French razed roughly one hundred buildings to build what has since been criticized as an example of early gentrification in Manhattan. Williams assessed the development after more than a year of construction, finding that despite federal funding, the leasing company had yet to rent any apartments “to Negroes or Orientals.” Although the development was meant to serve some of the families it displaced, the vast majority were forced to move back into slums due to escalating rents.

BREATHING ROOMS…Knickerbocker Village in 2019. To make way for the development, one hundred buildings were razed in the “Lung Block,” so named because of its high tuberculosis mortality rate. The development continues to be designated as affordable housing. (Wikipedia)

 * * *

Dollmaker

Raised in rural Nebraska, at an early age Rose O’Neill (1874–1944) demonstrated an artistic bent, and was already a published illustrator and writer when she drew her first images of “Kewpie” around the year 1908. A German doll manufacturer began producing a doll version of Kewpie in 1913, and they became an immediate hit, making O’Neill a millionaire and for a time the highest-paid female illustrator in the world. When Alexander King penned a profile of O’Neill, Kewpies were no longer the rage, but O’Neill was nevertheless determined to find success in a new doll line. Excerpts:

QP QUEEN…Clockwise from top left, Rose O’Neill circa 1910, just before her Kewpie dolls made it big; Kewpie doll in original box, undated; as the Kewpie craze faded in the 1930s, O’Neill tried to launch a new line called Little Ho Ho, a laughing baby Buddha, but before production plans were finalized the doll factory burned to the ground; a 1935 ad for a Rose O’Neill-branded “Scootles” doll, another attempt at a comeback. (Wikipedia/Pinterest/museumobscura.com)

 * * *

Last Call

Lois Long was back with another installment of “Tables for Two” and in these excerpts she found the Central Park Casino a welcome place to hang out, apparently unaware that Parks Commissioner Robert Moses had already served an eviction notice to the Casino’s owners (Moses would tear down the Casino in 1936, mostly to settle a personal vendetta). Long also found respite at the Place Piquale, which featured the musical stylings of Eve Symington.

BYE BYE…The Central Park Casino was not long for the world when Lois Long paid an enjoyable visit in November 1934. Long also found a good time at the Place Piquale, which featured the “startling,” deep voice of cabaret singer Eve Symington. (centralpark.org/Pinterest)

At the Place Piquale, Long was “grateful” to see that silent film star Louise Brooks was also a good dancer. An icon of Jazz Age flapper culture, Brooks loathed the Hollywood scene and the mediocre roles it offered, and after a stint making films in Europe she returned to the States, appearing in three more films before declaring bankruptcy in 1932. A former dancer for the Ziegfeld Follies, Brooks had turned back to dancing in nightclubs to make a living.

IT’S A LIVING…Promotional photo for the Place Piquale featuring Louise Brooks (sans her familiar flapper bob) and Dario in “Spectacular Interpretive Dances,” April 17, 1934. (books0977.tumblr.com)

…and dance remains a theme with John Mosher’s film review of the Fred Astaire and Ginger Roger musical The Gay Divorcee, which was based on the 1932 Broadway musical Gay Divorce starring Astaire and Claire Luce.

YOU WILL HAVE TO DANCE BACKWARD, IN HEELS…Ginger Rogers and Fred Astaire trip the light fantastic in The Gay Divorcee. (precode.com)

 * * *

Using Her Heads

Clifton Fadiman praised Peggy Bacon’s collection of caricatures, Off With Their Heads!, which included drawings of fellow New Yorker contributors as well as various Algonquin Hotel acolytes. Excerpt:

HEAD HUNTER…Peggy Bacon offered up caricatures of forty celebrities in her new book, Off With Their Heads! Bacon (1895–1987) contributed cartoons as well as poetry and fiction to The New Yorker from 1927 to 1950. Clockwise, from top left, title page with Bacon’s self-portrait; undated photo of Bacon, likely circa 1930; caricatures of Dorothy Parker, Carl Sandburg and Heywood Broun. (villagepreservation.org/printmag.com/Wikipedia–Peter A. Juley & Son)

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More From Our Advertisers

“Beautiful Vanderbilts” Mrs. Reginald Vanderbilt and Miss Frederica Vanderbilt Webb wowed one unnamed dermatologist who discovered that both had 20-year-old skin even though they were seven years apart! “Mrs. Reginald” was Gloria Morgan Vanderbilt, who was thirty when this ad was produced (Miss Frederica was apparently twenty-three). We’ve met Gloria Morgan Vanderbilt before, shilling for Pond’s—she was the maternal grandmother of television journalist Anderson Cooper, and earned her “bad mom” rep from Vanderbilt vs. Whitney, one of America’s most sensational custody trials…

…we move from skin care to who cares…in this case how many Spud cigs you smoke…hell, smoke three packs a day if you like, the cooling menthol will always keep you feeling fresh even as your lungs gradually darken and shrivel up…

…and here’s a lesson from the makers of Inecto hair dye, no doubt a company solely run by men, who schooled wives with the advice that you’d better color that gray hair pronto or your hubby will kick you to the curb…

…the New York American was a Hearst broadsheet known for its sensationalism, however it did claim Damon Runyon, Alice Hughes, Robert Benchley and Frank Sullivan among its contributors…the morning American merged with the New York Evening Journal to form the American and Evening Journal in 1937. That paper folded in 1966…

…illustrator Stuart Hay drew up this full page ad for the makers of Beech-Nut candy and chewing gum…when I was a kid we used to call this “grandpa gum”…

…on to our cartoonists, we begin with a Thanksgiving spot by Alain (Daniel Brustlein)…

Barbara Shermund delivered another life of the party…

George Price was finally bringing his floating man back to earth…

Otto Soglow gave us an unlikely detour…

Gardner Rea signaled the end to the 1933-34 Chicago World’s Fair…with a boom…

Leonard Dove dialed up a familiar trope…

…and we close on a more pious note, with Mary Petty

Next Time: Al’s Menagerie…