Belle Geste

“Nobody said not to go” was a phrase often used by Emily “Mickey” Hahn when returning from one of her far-flung and often wild adventures.

Feb. 4, 1933 cover by Rea Irvin.

And nobody ever told Hahn (1905–1997) what she could write about, and so she wrote, with brio and authority, on a variety of subjects ranging from feminism, diamond mining, and animal behavior to Chinese history and cooking. The author of 54 books, Hahn also penned a number of biographies including those of Leonardo da Vinci, Chiang Kai-shek, and D. H. Lawrence among others. In the Feb. 4 issue Hahn wrote about spending the night at a New York flophouse, not out of necessity but rather to write about the experience. Excerpts:

NO RITZ, THIS…Entrance to a flophouse in the Bowery, photo by Walker Evans, 1934.

In the following two excerpts, Hahn described her sleepless night, and her exit from the flophouse the following morning…

More on Emily Hahn, who defied convention from the very start of her adult life: before graduating from the University of Wisconsin in 1926 (the first woman to earn a degree in mining engineering there), she drove across the U.S. in a Model T, dressed a man. She wrote about her experiences in letters to her brother-in-law who, unbeknownst to Hahn, shared them with New Yorker editors. This would lead to a longtime relationship with the magazine, to which she would contribute nearly 200 articles (and one poem) between 1929 and 1996. She would also serve as China correspondent from 1935 to 1943.

In 1930 she traveled to the Belgian Congo, where she lived for two years with a pygmy tribe while working for the Red Cross; she later crossed Central Africa alone on foot. In his 2006 memoir, Let Me FinishRoger Angell described Hahn as the magazine’s “Belle Geste,” a woman “deeply, almost domestically, at home in the world. Driven by curiosity and energy, she went there and did that, and then wrote about it without fuss.”

AT HOME IN THE WORLD…Clockwise, from top left, Emily “Mickey” Hahn poses with her pet gibbon, Mr. Mills, in Shanghai, circa 1935; undated photo with more of her furry friends; Hahn as a teenager, circa 1920; cover photo from her 1944 book, China to Me; Hahn in 1944 with her daughter Carola, following their return from occupied China. (Wikipedia/Lilly Library, Indiana U)

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Chief Stooge

Theatrical promoter Alfred Cleveland Blumenthal (1885–1957) was well-known to New Yorkers in the 1920s and 30s as a speakeasy owner, buddy to Mayor Jimmy Walker and husband to actress Peggy Fears. Although “Blumey” is largely forgotten today, in 1933 he merited a two-part profile by Alva Johnston. Here are excerpts from the opening lines:

ONLY THE SHADOW KNOWS…A.C. “Blumey” Blumenthal (at left in the light suit) was often seen shadowing Mayor Jimmy Walker in his role as chief counselor and chief stooge. Here the mayor is escorted by Blumey and New York’s finest during corruption hearings in 1931. At right, Blumey’s wife Peggy Fears (1903–1994) in her most notable film role, 1935’s The Lottery Lover. Their tempestuous marriage lasted from 1927 to 1950.  (avenuemagazine.com)

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Coward’s Ménage

Playwright Noel Coward existed in the orbit of the Algonquin Round Table crowd, so it was doubtless challenging for Robert Benchley to critically review his friend’s work. Fortunately, Benchley found Design For Living mostly to his liking. Note how Benchley subtly refers to the play’s gay subtext, and to the fact that it mirrored the real-life relationships of the play’s trio.

THREE’S COMPANY…A studio in Paris. A penthouse in New York. A flat in London. These were the settings for Noël Coward’s play Design for Living at the Ethel Barrymore Theatrewhich starred the wife-husband team Lynn Fontanne and Alfred Lunt and their close friend Coward in a Broadway run of 135 performances from January to May 1933. (Vandamm theatrical photos via wisc.edu)

Benchley did have a few quibbles, but reasoned there was no need to be overly critical when there was such a dearth of quality stage entertainment. Note the great caricatures by Al Frueh (below) that accompanied the review.

Benchley had a different sort of dilemma criticizing Elmer Rice’s earnestly patriotic We, the People, a play about the misfortunes of a working class family in Depression America.

Rice, who won the Pulitzer Prize for Drama in 1929, was an occasional contributor to The New Yorker from 1929 to 1931, including his sci-fi satire on the film industry, Voyage to Purila, which was serialized in 11 installments (with illustrations by Peter Arno) in The New Yorker from Oct. 12 to Dec. 21, 1929.

LET’S MAKE A MOVIE…Elmer Rice (standing) joins theatre producer Joseph P. Bickerton, Jr. (left), and Universal’s Carl Laemmle Jr. to sign a contract for the film version of Rice’s 1931 Broadway play Counsellor at Law. The film proved to a critical success. (Wikipedia)

Meanwhile, film critic John Mosher was trying his best to enjoy the latest Hollywood fare, another Broadway play adapted to the silver screen. Whistling in the Dark…

MURDER MOST AMUSING…The 1933 American pre-Code comedy-mystery film Whistling in the Dark starred Ernest Truex and Una Merkel. (IMDB)

However, Mosher was surprisingly enthused by the rustic charms of Iowa country folk in State Fair…

THE TRIUMPH OF PRIZE PICKLES and other delights awaited viewers of 1933’s State Fair, which gave star billing to Will Rogers and Janet Gaynor. At right, Lew Ayres sweet-talks Gaynor at the fairgrounds. (IMDB)

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Form Follows Function

E.B. White paid close attention to all of the little details of daily life, including the advertisements that appeared in The New Yorker. In “The Talk of the Town” he wrote about a Camel ad that inspired a sudden fashion trend:

…here is the Dec. 24, 1932 New Yorker ad to which White referred:

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From Our Advertisers

We keep our cigs lit for our first ad, from Lucky Strike, keeping it simple with their familiar slogan…

…this ad from Powers Reproduction shows us the beach caps that were all the rage in the early ’30s…

…this may look like an old car to modern eyes, but in 1933 these sweeping curves were la dernière mode in the auto world…

…and then there was Hupmobile, trying its best to stay relevant in the Depression…

…the company folded in 1939, but a few reminders live on…

HUP HUP HOORAY…The 1917 Hupmobile dealership at 25th and Farnam in Omaha, NE, was located along the old Lincoln Highway and is the last preserved Hupmobile dealership in the United States. On the National Register since 2014, it now houses apartments. (Flickr)

…Valentine’s Day was just around the corner, so time to buy your sweetheart something special, like this scarf that was all the rage among the Miami snowbirds…

…Greenwich Village restaurateur and personality Don Dickerman took out this two-page ad to trumpet his partnership with puppeteer and illustrator Tony Sarg at the Bohemia restaurant on Broadway…

…the German-American Sarg is also known as the creator, in 1927, of the first giant balloons for Macy’s Thanksgiving Parade…

THE OLD GASBAG…Tony Sarg (upper right hand corner) and assistants painting one of his Macy’s parade balloons. (Fotograms News Photo Service via Pinterest)

…on to our cartoons, and what a big day for The New Yorker…the Feb. 4, 1933 issue featured the first captioned cartoon by Charles Addams

…for the record, Addams’s very first contribution to the magazine was this spot illustration (below) featured on page 65 of the Feb. 6, 1932 issue…

…one of the original contributing artists to The New Yorker, Gardner Rea, continued his skewering of America’s plutocrats…

William Steig took us before the bench to make an honest plea…

James Thurber gave us another skirmish between the sexes…

…and recalling my Jan. 12 post (about the Jan. 7, 1933 issue), in which the puritans got their knickers in a bunch over Robert Laurent’s Goose Girl sculpture in the Radio City Music Hall lobby…

…we end with Helen Hokinson, inspired by Laurent’s work…

Next Time: Role Reversal…

The Circus Comes to Town

If you lived in small town America in the 20th century, it was a big deal when the circus came to town with its entourage of clowns, acrobats and exotic animals from distant lands.

April 19, 1930 cover by Gardner Rea.

Even New Yorkers, it seems — who could be quite blasé about such things — got a thrill when the Ringling Brothers and Barnum & Bailey Circus rolled into town for its annual spectacle at Madison Square Garden. The New Yorker marked the occasion with its April 12 cover by Theodore Haupt:

For the April 19 issue, E.B. White welcomed the circus on a cautionary note, airing concerns in his “Notes and Comment” column that this old-timey entertainment might be falling under the “base influences” of broadcast radio, Broadway, and Hollywood:

SEND IN THE…YOU KNOW…THOSE GUYS…Top, clowns in town for the 1931 Ringling Brothers and Barnum & Bailey Circus at Madison Square Garden. Below, circus poster announcing the arrival of “The Greatest Show on Earth.”  (potterauctions.com)

José Schorr, who wrote a number of humorous columns in the New Yorker from 1926 to 1930 on the subject of “how to the pass the time” in various situations, offered this advice on attending the spectacle at Madison Square Garden…

I’D RATHER BE FLYING…1930 poster advertising “The Human Projectile”; 1931 photo of the Ringling Brothers and Barnum & Bailey Circus at Madison Square Garden. (worthpoint.com/bidsquare.com)

…for example, Schorr advised circus-goers to pass the time by considering the inner lives of performers such as “The Human Projectile”…

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Funny Farm

Perhaps you’ve never heard of Joe Cook (1890-1950), but in the 1920s and 30s he was a household name and one of America’s most popular comedic performers. “Talk of the Town” looked in on his antics at his Lake Hopatcong farm, “Sleepless Hollow”…

BATTER UP…Comedian Joe Cook’s residence at Lake Hopatcong, NJ, was known for its celebrity-studded parties. At left, Babe Ruth takes a swing with a giant bat on Cook’s wacky three-hole golf course; at right, Cook relaxing on the steps of his farm. (lakehopatcongnews.com)

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Fun With Balloon Animals

One thing that distinguishes the 1930s from today is that era’s apparent lack of safety standards, or fear of liability. A case in point was Macy’s Thanksgiving Day Parade, which began a tradition in the late 1920s of releasing its giant balloons into the sky at the conclusion of the parade — a $50 reward was offered by Macy’s for their return. “The Talk of the Town” explained:

GOING, GOING, GONE…When Felix the Cat (left, in 1927) was released after the Macy’s Thanksgiving Day Parade, it floated into a power line and caught fire; in 1931 the parade’s Big Blue Hippo (right) was apparently spotted floating over the ocean, never to be seen again. (Macy’s/hatchingcatnyc.com)

Perhaps the craziest anecdote attached to the parade’s annual balloon release belonged to Annette Gipson. While flying a biplane at 5,000 feet with her instructor, she spotted the parade’s 60-foot “Tom Cat” balloon rising high above Queens. Looking to have a bit of fun, the 22-year-old Gipson flew the plane directly into the cat. According to the book Macy’s Thanksgiving Day Parade, “Upon impact, the balloon wrapped itself around the left wing. The plane went into a deep tailspin (nearly throwing Gipson from the cockpit) and sped toward the ground out of control.” Fearing the plane would catch fire when it hit the ground, the instructor killed the ignition, and somehow managed to pull the plane out of the spin and land it safely at Roosevelt Field.

KITTY LITTER…Annette Gipson, right, nearly killed herself and her flight instructor after she deliberately crashed her biplane into a Tom Cat balloon (left) that had been released following the 1932 Macy’s Thanksgiving Day Parade. Of her near-death experience,Gipson told reporters, “It was a sensation that I never felt before—the whirling housetops, rushing up to meet me—and the thoughts of a whole lifetime flashed through my mind.” (ephemeralnewyork.wordpress.com)

A footnote: Following Gipson’s brush with death, Macy’s announced it would not give prize money to those who tried to down the balloons with their airplanes. The incident also brought an end to the company’s tradition of releasing the balloons.

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Birth of the Soundtrack

Songs from popular theater productions were first made available to the masses in the mid-19th century via printed sheet music and later through early recordings. Part of this lineage is the movie soundtrack, which has its origins in the early days of sound pictures. According to the New Yorker’s “Popular Records” column, these new recordings would bring the talkies into your home, albeit without the picture…

FROM MAMMY TO MAMMA MIA…Left, a 1930 Brunswick 78 RPM recording of Al Jolson’s “To My Mammy”; at right, soundtrack from the 2008 film Mamma Mia! (popsike.com/amazon.com)

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Cosmo Calvin

Before Helen Gurley Brown came along in the 1960s and sexed it up, Cosmopolitan was known as a somewhat bland literary magazine, and it was certainly bland enough in 1930 to welcome the scribblings of America’s blandest president to its pages. E.B. White mused in his “Notes”…

NOTHING COMES BETWEEN ME AND MY CALVIN…At left, the May 1930 issue of Cosmopolitan; Kourtney Kardashian on the cover of the October 2016 issue. (Pinterest/Cosmopolitan)

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How Dry I Am

After a decade of living under Prohibition, John Ogden Whedon (1905-1991) put pen to paper and shared his sentiments in a poem for the New Yorker

…Whedon would go on to a successful career as a screenwriter, especially finding acclaim for his television writing on The Donna Reed Show, Leave It to Beaver, The Andy Griffith Show, and The Dick Van Dyke Show, among others. He was also the grandfather of screenwriter and director Joseph “Joss” Whedon and screenwriters Jed Whedon and Zack Whedon.

Another poem in the April 19 issue was contributed by John Held Jr., who was perhaps better known to New Yorker readers for his “woodcut” cartoons…

…example of Held’s work from the April 12 issue, featured in an Old Gold advertisement…

…and that provides a segue into our ads for the April 19 issue, beginning with this spot for an early electric dishwasher…

Here’s what that bad boy looks like in color. (automaticwasher.org)

…I couldn’t find a review in the New Yorker for Emily Hahn’s new book, Seductio Ad Absurdum, but her publisher did take out an ad to get the attention of readers. Many years later the New Yorker would call the journalist and author “a forgotten American literary treasure”…

Emily Hahn circa 1930; first edition of Seductio Ad Absurdum. Author of 52 books, her writings played a significant role in opening up Asia to the West.(shanghaitours.canalblog.com/swansfinebooks.com)

…and here we have another sumptuous ad from illustrator Carl “Eric” Erickson, a far cry from the “Joe Camel” ads that would come along decades later…

…on to our cartoons, Reginald Marsh offered a blue collar perspective on city fashions…

Alice Harvey captured a moment of reflection by an overworked housewife…

…and I. Klein looked in on a couple of working stiffs in need of a dictionary…

…now over to the posh set, with Barbara Shermund

Leonard Dove found humor on the chorus line…

…and we end with this terrific cartoon by Peter Arno, and the perils of apartment life…

Next Time: Paramount on Parade…

 

 

 

Let Them Eat Cake

The re-opening of New York’s Central Park Casino in 1929 was in many ways the city’s last big party before the economy came crashing down, along with the exhuberance and frivolity of the Jazz Age.

May 25, 1929 cover by Theodore Haupt.

The Casino itself wasn’t new–it opened in 1864 as the Ladies’ Refreshment Salon (sometimes spelled “saloon”), a two-room stone cottage designed by Calvert Vaux. As Susannah Broyles writes in her excellent blog post for the Museum of the City of New York, the Victorian cottage was a place where “unaccompanied ladies could relax during their excursions around the park and enjoy refreshments at decent prices, free of any threat to their propriety.”

Central Park’s Ladies’ Refreshment Saloon opened in 1864. (daytoninmanhattan.blogspot.com)

Broyles writes that by the 1880s the salon had morphed into a far pricier destination, a restaurant called The Casino, open to both sexes. With the rare attraction of outdoor seating, “it was the place to see and be seen.”

By the 1920s the restaurant had grown a bit shabby. Then along came the city’s flamboyant mayor, Jimmy Walker (1881-1946), who saw the potential of the property as a place where he could hob-nob with wealthy and fashionable New Yorkers and openly flaunt Prohibition laws. There were others, however, who found the idea of an exclusive playground for the rich in a public park distasteful. The New Yorker observed as much in the “Notes and Comment” opening of “The Talk of the Town”…

…the “Schuyler L. Parsons” referred to above was a tireless host, prominent decorator, and a society A-lister. He is pictured here (circa 1930) with two of his closest friends, actor Charlie Chaplin and the actress, singer and dancer Gertrude Lawrence

(Tyler Hughes Collections)

The Central Park Casino reopened its doors on June 4, 1929 at an invitation-only event. The following day it would open to the public, but as New York’s newest and most expensive restaurant it would remain closed to all but the wealthiest. As the New Yorker observed, the city was, after all, a plutarchy, and the populace passing by the Casino would at least be allowed “to glimpse the decadent class in the act of eating a six-dollar dinner” (nearly $90 today).

This formal announcement of the opening appeared in the May 6, 1929 issue of the New Yorker, including the time of the event—I suppose for the benefit of the 600 who actually had an invitation, or perhaps to tantalize those without such credentials…

The Casino was a playground for the rich by design, conceived in the image of the flamboyant Mayor Walker—himself a product of the Tammany Hall political machine—and executed by hotelier Sidney Solomon, who obtained the building’s lease via some Tammany-style subterfuge. Solomon hired architect and theatrical set designer Joseph Urban to transform the Casino into a glittering showpiece of Jazz Age nightlife.

Clockwise, from top left, the Central Park Casino; architect Joseph Urban; his Casino ballroom design with black-mirrored ceiling; the Casino lobby. (acontinuouslean.com/Columbia University/centralpark.com/drivingfordeco.com)

The New Yorker continued its observations on the Casino in another “Talk of the Town” piece titled “Historical Note,” attributing the inspiration for the Casino not to Walker or Solomon, but to socialite Anthony Joseph Drexel Biddle Jr…

AN EYE FOR THE FINER THINGS…The wealthy socialite A.J. Biddle (pictured here with his first wife, Mary Lillian Duke, in 1924) trained his eye on the Central Park Casino while on the rooftop of the St. Regis Hotel pondering another Joseph Urban project. (voxsartoria.com)
PARTY BOY…New York Mayor Jimmy Walker and his nighttime playground, the Central Park Casino, show here on September 10, 1935. (Britannica/ New York City Department of Parks & Recreation)

Well, as you’ve probably guessed, the party didn’t last forever. After the October 1929 stock market crash, the sight of rich folks stuffing their faces and drinking fine wines in a public park looked even more unseemly. Soon the Casino found itself in the crosshairs of Parks Commissioner Robert Moses, who detested Mayor Walker.

As for Walker himself, a growing financial scandal prompted him to resign from office on Sept. 1, 1932. He promptly fled to Europe with his mistress, Ziegfeld girl Betty Compton, and stayed overseas until the threat of criminal prosecution had passed. For Moses, it wasn’t satisfaction enough to see Walker driven from office. In 1936, despite protests from preservationists, Moses had Urban’s lovely restaurant demolished. It was replaced by a children’s playground the following year.

THE PARTY’S OVER…Crews dismantling the Central Park Casino in 1936. In 1937, the Rumsey Playground was built on the site of the Casino, and in the 1980’s the site was razed again and converted into Rumsey Playfield, where the city’s SummerStage events are now held. (Museum of the City of New York/centralpark.com)

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A Drinking Life

As the Jazz Age was winding down, one of its greatest chroniclers began a brief relationship with the New Yorker. In the March 12, 2017 issue of the magazine, Erin Overbey and Joshua Rothman wrote “There’s a doomed, romantic quality to the relationship between F. Scott Fitzgerald and The New Yorker; they were perfect for each other but never quite got together.” In total, Fitzgerald published just two poems and three humorous shorts for the magazine, beginning with this piece in the May 25, 1929 issue:

Fitzgerald’s last contribution to the New Yorker would appear in the Aug. 21, 1937 issue (“A Book of One’s Own”). Following the author’s death in 1940 the magazine would feature various articles on his life and work, and in 2017—77 years after Fitzgerald’s death—the New Yorker would publish a long lost short story, “The IOU.” A fitting title for an author who sadly did not get his due while he was alive.

IOU…F. Scott Fitzgerald with daughter “Scottie” and wife Zelda, circa 1927. (The Telegraph)

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One of the Gang

Among the Jazz Age artists and writers who orbited around the Algonquin Round Table (and the Central Park Casino) and chummed with the writers of the New Yorker was musician and composer George Gershwin (1898-1937) who was profiled in the May 25 issue by his friend and longtime New Yorker writer Samuel N. Behrman. The opening paragraph (with caricature by Al Frueh):

IN THE SAME ORBIT…Samuel Nathaniel Behrman (left), was an American playwright, screenwriter, biographer, and longtime writer for The New Yorker. From the late 1920s through the 1940s, he was considered one of Broadway’s leading authors of “high comedy,”His son is the composer David Behrman. At right, George Gershwin at the piano, 1929. (prabook.com/IMDB)

In the profile, Behrman observed that although Gershwin expressed a desire for privacy, he was quite capable of dashing off major works in practically any setting:

TOOTING HIS OWN HORN…Composer George Gershwin and Cincinnati Symphony Orchestra percussionist James Rosenberg holding four taxi horns used in the orchestra’s performance of An American in Paris, on Feb. 28, 1929. (Photo courtesy of Ira and Leonore Gershwin Trusts)

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Scratching the Surface

Emily Hahn (1905-1997) was a prolific journalist and author who contributed at least 200 poems, articles and works of fiction to the New Yorker over an astonishing 68-year span—from 1928 to 1996. As the title suggests, I am merely scratching surface, and will devote a post to her in the near future. Here is her contribution to the May 25, 1929 issue:

PROLIFIC…A 1937 portrait of Emily Hahn taken in Shanghai, China, by Sir Victor Sassoon. The author of 54 books, Hahn is credited with playing a significant role in opening up Asia and Africa to the West through her many novels. (DeGolyer Library, SMU)

Another frequent contributor to the New Yorker was screenwriter John Ogden Whedon (1905-1991), who offered up mostly shorts from 1928 to 1938. He is best known as a television writer for such shows as The Andy Griffith Show, The Dick Van Dyke Show and Leave It to Beaver. Whedon and his wife, Louise Carroll Angell, were parents and grandparents to a number of screenwriters, including grandson Joss Whedon, creator of Buffy the Vampire Slayer and writer/director of The Avengers (2012) and its sequel Avengers: Age of Ultron (2015). An excerpt of grandpa’s writing from the May 25 issue:

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From Our Advertisers

In a recent post (Waldorf’s Salad Days) I noted an ad from Lily of France that proclaimed the straight flapper figure was out, and it was now the “season of curves.” This ad from B. Altman begs to differ…

…one way to keep that straight figure was to pull on a girdle, which I’m sure felt great while one played tennis…

…our latest Lucky Strike endorser is…Mrs. Jerome Napoleon Bonaparte. Never heard of her? Well, “Mrs. Jerome” was actually a one Blanche Pierce (1872-1950) of Rochester, NY. Her second husband, Jerome Napoleon Bonaparte (the great-grandnephew of Emperor Napoleon) was something of a wastrel, having inherited a fortune and never worked at a job or profession. Blanche herself was known as a social climber…

THEY EXISTED…Jerome Napoleon Charles Bonaparte (pictured here circa 1915) was the great-grandnephew of Emperor Napoleon and a man of extreme leisure. His wife, Blanche Pierce Bonaparte (right, in a photo circa 1925), was known as a dog lover, a passion that indirectly led to her second husband’s demise. Jerome died while walking his wife’s dog in Central Park—he apparently stumbled over the dog’s leash and broke his neck. (Library of Congress)

…speaking of European nobility, here is another sad endorsement from a French noble touting the wonders of Clicquot Club ginger ale to Prohibition-strapped Americans…

…and then we have this weird “Annie Laurie” analogy used by Chrysler to sell its line of automobiles…

…the manufacturers of Studebaker, on the other hand, opted for a more direct approach, equating its automobiles with the speed and modernity of airplane flight…note how in both ads the cars are pictured with the windshields folded down to emphasize sleekness…

…on to the cartoons: we begin with this two-page entry by Rea Irvin, which makes very little sense…I get the part where the rich old man (stalked by his fearsome wife) finds a mistress (and a new wife) through the process of “checking his horse,” but the whole mermaid thing is lost on me…please click to enlarge—I’d love to have this one explained…

Carl Rose had some fun with newfangled sound effects in the dawning age of the talkies…

Peter Arno sketched up the cynicism of one New York dowager…

Perry Barlow captured two women who might have been driving home from an auction at the old Waldorf-Astoria Hotel…

…and finally, a lovely illustration by Helen Hokinson of children at play…

Next Time: The Unspeakables…