Above: Beginning in 1934, the President’s Birthday Balls became annual fundraisers for polio research. The Waldorf-Astoria's 1936 event (left) featured dance bands, celebrities, and formal dress. At right, a 1934 "Toga Party" birthday with FDR's Cuff Link Gang, Washington D.C. (fdrlibrary.org)
President Franklin D. Roosevelt’s birthday was a cause for annual celebration throughout the country, where cities and towns both large and small used the occasion to raise money for polio research.

The Jan. 30, 1936 President’s Birthday Ball marked FDR’s 54th year, featuring celebrities, dances, and a national radio address. The Waldorf-Astoria hosted an event, as did the Central Park Casino, where E.B. White found the one-hundred-dollar price tag and the dress code a bit too rich for his tastes, but not too rich for Lucy Cotton Thomas Magraw, a Manhattan social climber who represented the “Spirit of Golden Prosperity” at the Casino event.

FDR himself was diagnosed with polio in 1921, which left him paralyzed from the waist down. To counter the effects of the disease, Roosevelt explored the potential benefits of hydrotherapy, establishing a rehabilitation center at Warm Springs, Georgia. Proceeds from the charity balls went to Warm Springs until Roosevelt founded the National Foundation for Infantile Paralysis in 1938. Funds raised by the foundation supported the development of a vaccine by the 1950s.

“The Talk of the Town” noted the role of Carl M. Byoir, a pioneering publicist, in creating the buzz around the yearly birthday balls.


The Roosevelt Dime went into circulation in 1946, commemorating FDR’s role in inspiring the March of Dimes.
* * *
Rap on Scrap
Poet and author Phyllis McGinley apparently had her fill of social occasions that included interminable, tedious viewings of the hosts’ scrapbooks, photo albums, and various tchotchkes.

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Wise Guy
Henry F. Pringle published the first part of a three-part profile on Elihu Root, making much of the fact that Root (1845–1937) was still kicking at ninety after a lifetime of public service including two stints as Secretary of War and serving as Secretary of State under President Theodore Roosevelt. Unofficially, he advised a number of presidents and other leaders on foreign and domestic issues, giving him the imprimatur of a political “wise man.” A brief excerpt (with caricature by William Cotton):

* * *
Devastating Irony
According to critic Robert Benchley, the adaptation of Edith Wharton’s novel Ethan Frome to the stage required a precise hand, and apparently director Max Gordon delivered when it opened at the National Theatre. Excerpt:

Benchley praised the performances of the principal actors Pauline Lord, Raymond Massey, and Ruth Gordon.

* * *
At the Movies
We take to the air with Howard Hawks’ Ceiling Zero, which featured an odd mix of screwball dialogue and nerve-wracking flight scenes. Critic John Mosher found the film to be well done, even though most of its action took place on the ground.

Mosher was also happy to welcome Myrna Loy back to the silver screen in the “agreeable” Whipsaw.

Mosher was at a loss to explain the popularity of comedian Joe Penner, whose presence in the film Collegiate inspired impatient “mobs” to crash the windows and doors of the Paramount Theatre.

About Joe Penner (1904–1941): Broadcast historian Elizabeth McLeod sums up Penner’s popularity as “the ultimate Depression-era zany.” Mostly forgotten today, Penner was a national craze in the mid-1930s. “There is no deep social meaning in his comedy, no shades of subtlety,” writes McLeod, “just utter slapstick foolishness, delivered in an endearingly simpering style that’s the closest thing the 1930s had to Pee-wee Herman.”

* * *
Something Completely Different
We go from Joe Penner to George Santayana, who finished the six-hundred-page The Last Puritan after laboring on the novel for fifteen years. A brief excerpt from a Clifton Fadiman review:

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From Our Advertisers
The folks at Hormel continued their ad series pairing Hormel French Style onion soup with notable historic figures…apparently Mary, Queen of Scots was honored with some onion soup when she married the Dauphin in 1558…nearly three decades later she would lose her head under the reign of Elizabeth I…
…the opening spread of the magazine sometimes offered odd juxtapositions…
…and what was this obsession with peas?…last week (and previous weeks) the makers of Green Giant canned foods featured a “Major” obsessed with fresh peas…
…in this issue, the folks at Birds Eye presented frozen peas as a fresher alternative to canned…the ad featured their own version of a “Major,” here sharing the wonderful news about frozen peas with his cronies…
…Capitol Theatre predicted that their latest feature, Rose Marie, would be even better than Naughty Marietta…
…and apparently it was…

…only forty hours to paradise, claimed this ad on the inside back cover…
…and on the back cover, readers were greeted by a smug, almost withering look—a fashionable woman striking a pose, one that was doubtless imitated by many in the smart set who would soon realize they were hopelessly addicted to nicotine…
…on to our cartoonists, we begin with Al Frueh and his topless tribute to George White’s Scandals…
…Gregory d’Alessio drew up this trio—endomorph, mesomorph, ectomorph—for the opening pages…
…here’s a spot by Robert Day, dreaming of warmer climes…
…we join Charles Addams at the Louvre…
…and on a desert island…
…a rather strange entry by Alice Harvey, with the longest caption I’ve come across so far…
…we join William Steig’s “Small Fry” during a school day, beginning on page 24…
…and continuing onto page 25…
…here is how it originally appeared…
…In 1935, Saks Fifth Avenue installed an indoor ski slope on the men’s floor of its New York City flagship store, here illustrated by Perry Barlow…

…department stores such as Macy’s often featured model homes in their household departments…Alan Dunn added a bit of color, or rather, soot, to this one…
…Helen Hokinson looked for answers at a book shop…
and Hokinson again, doing a bit of home decorating…
…it appears Morton was displaying a copy of Constantin Brancusi’s Princess X…

…Barbara Shermund engaged in some light banter at a cocktail party…
…and we close with a surprise visit from William Crawford Galbraith…
Next Time: The New Ziegfeld…







































































































































































































































































































































































































































