Two Nights At The Opera

Above: Left image, coloratura soprano Lily Pons with Henry Fonda in I Dream Too Much;at right, Kitty Carlisle and Groucho Marx in A Night at the Opera. (rottentomatoes.com/IMDB)

The title of this post refers to two items below, which you’ll discover as we make our way through the December 7, 1935 issue of The New Yorker.

December 7, 1935 cover by Robert Day. A longtime contributor to The New Yorker, Day (1900-1985) contributed hundreds of cartoons as well as eight covers from 1931 to 1976.
Robert Day (photo from This Week anthology via Ink Spill.)

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Our first night at the opera comes courtesy of RKO Pictures, which presented French-American coloratura soprano Lily Pons as the star of the musical rom-com I Dream Too Much. Critic John Mosher found the film enjoyable, singling out Pons for praise while chastising the screenwriters for interrupting the lively farce with some “social research.”

DREAM DATE…Clockwise, from top left: Henry Fonda in his third screen appearance as Lily Pons’ love interest in RKO’s I Dream Too Much; movie poster and publicity photo of Pons from the film; Lucille Ball (seen here with actress Esther Dale), appeared in a bit part as a gawky American teenage tourist in Paris (which was actually an RKO studio lot)…little did Ball know that one day she would own that RKO studio lot with husband Desi Arnaz as home to their Desilu Productions facility. (IMDB/Wikipedia/TCM)

Mosher also said farewell to Will Rogers in his final film, In Old Kentucky, which he found to be a “minor affair.” He also reviewed The Land of Promise, a film about Palestine that indicated to Mosher that “life there is highly successful for all present.”

THIS IS GOODBYE…Will Rogers in a scene with Dorothy Wilson in Rogers’ final film appearance, In Old Kentucky. (rotten tomatoes.com)
ORIGIN STORY…According to the Israel Film Archive, Judah Leman’s The Land of Promise “laid the cinematic groundwork for all subsequent Zionist propaganda films that would follow.” (IMDB)

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E.B. White keeps us on the cinema trail with some thoughts on the film, Mutiny on the Bounty, namely a certain historical inaccuracy:

AHEAD OF HIS TIME…E.B. White noted that Roger Byam (Franchot Tone) would have to wait seventy years to learn about germ theory. In addition, the trailer for Mutiny on the Bounty (above) incorrectly referred to Tone’s character as an ensign, when in fact Tone’s role was as a midshipman. (Wikipedia)

 * * *

They Had It First

The swastika was among the more popular designs incorporated into southwestern tribal art during the American tourist era (roughly 1890 to the 1930s). For the Navajo, the symbol represented humanity and life, and was used in healing rituals (it was also widely used by tribal peoples across Europe and Asia). Tourism promoters (called “hotel men” here) encouraged the symbol’s use until the 1930s, when it was increasingly associated with Germany’s Nazi Party. E.B. White explained:


TOURIST FAVORITE…Navajo blankets such as this example, made from 1864 to 1910, were popular with tourists. (Wichita State University)

 * * *

Lois Long’s fashion column continued to be dominated by exhaustive Christmas shopping lists, in this issue stretching from pages 58 to 97…here are the first and last paragraphs of the column…

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A Woolly Read

Perhaps your special someone was hoping for a thousand-page book under the tree; then look no further than The Woollcott Reader, a collection of stories, essays and other literary gems by New Yorker personality and former “Shouts and Murmurs” columnist Alexander Woollcott. In this excerpt, book critic Clifton Fadiman noted that a signed copy could be had for $7.50.

MY GIFT TO THE WORLD…Alexander Woollcott in 1939, as photographed by Carl Van Vechten, and the $3 brown cloth edition. (Wikipedia/Abebooks.com)

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From Our Advertisers

Colorful advertisements brightened the 149 pages of the Dec. 7 issue…we begin with this colorful array from Martex…

…the women’s specialty shop Jane Engel commissioned one of the best-known commercial photographers of the day, Ruzzie Green, to capture this glamorous image…

…Caron Paris offered up this cheerful bouquet…

…the makers of White Rock were enjoying the fruits of post-Prohibition days…

…the publishers of Stage magazine highlighted Beatrice Lillie’s Broadway revue, At Home Abroad

…the Capitol Theatre took out this full-page advertisement to tout the opening of the latest Marx Brothers film…

…here is a close-up of the ad’s “testimonials”…

…and what awaited audiences…

(Wikipedia/thedissolve.com)

…the Lord & Thomas advertising firm imitated the New Yorker style in this full-page promotion…

…now who wouldn’t want a Philco “Radiobar” for the holidays?…

…found this one on 1stdibs.com…pretty cool…

…or you could get a little something for every one of your smoking friends (likely everyone)…

…and you could keep those holiday memories alive with a swell Kodak movie camera…

…Schrafft’s must have been something like an upscale Cracker Barrel…

…house ads from The New Yorker included this Otto Soglow-illustrated full pager…

…the magazine also touted books and poems by its contributors…

…and the Seventh New Yorker Album

…more James Thurber here in this spot drawing for the “Books” section…

…and in this cartoon filled with holiday hijinks…

Ilonka Karasz gave us a hockey goalie to open the calendar listings…

George Price drew up this Depression-themed drawing at the bottom of the “Goings On” section…

…a great spot drawing by Aaron Sopher (1905–1972), who is perhaps best known for his depictions of everyday life in Baltimore…it was oddly placed amidst the “Christmas Gifts” section…

…according to Michael Maslin’s Ink Spill, Sopher contributed just two cartoons to the magazine, in the issues of June 15, 1929, and December 6, 1930 (pictured below)… 

…back to the Dec. 7 issue, and at the Velodrome with Robert Day

…who also visited an ill-suited Santa…

Helen Hokinson pondered gift ideas…

Carl Rose illustrated an unspeakable act at a progressive school…

Mary Petty gave us a straightforward diagnosis…

Alain asked us to ponder the fate of one man…

Whitney Darrow Jr eavesdropped on some child philosophy…

…and we close with Peter Arno, and a groom’s surprise at the altar…

Next Time: Marxist Mayhem…

Planes, Trains and Automobiles

Above: Clockwise from top left—the Douglas DC-3 was introduced to airlines in 1935; Seaboard streamlined locomotive, c. 1930s; 1936 Lincoln-Zephyr; 1936 Pierce Arrow. (hushkit.net/Wikimedia/classicautomall.com)

As we’ve seen in previous issues, E.B. White often served as The New Yorker’s unofficial aviation correspondent; despite his sometimes anachronistic views on progress, he never missed a chance to hop aboard an airplane and marvel at the scene far below.

November 2, 1935 cover by Constantin Alajalov.

White’s enthusiasm, however, was tempered with doubts about air safety, including observations he made in an August 31, 1935 column following the deaths of Wiley Post and Will Rogers in an Alaska plane crash. Here is what he wrote then:

The aviation industry’s strong reaction to that “noisy little paragraph” apparently led to a number of subscription cancellations, prompting White to return to the topic in his Nov. 2 “Notes and Comment” column:

HE’D BEEN AROUND…E.B. White supported his comments on air safety by citing his many flying experiences, including soaring around the Empire State Building “on a blithe morning.” Pictured above is a New York Daily News plane flying over Manhattan in 1934. (NY Daily News)

White also turned to statistics for his defense, finding that per passenger mile, railroads were still the safest mode of transportation in the country.

HOP ABOARD…According to 1933 statistics shared by E.B. White, trains were the safest mode of transportation per passenger mile, followed by buses. Automobiles were the least safe, a fact that still holds true today. From left, Greyhound bus and driver, 1937; automobile wreck, 1930s; New York Central’s 20th Century Limited leaving Chicago’s LaSalle Street station in 1938. (Facebook/Reddit/Wikipedia)

With that, White still wasn’t done with the topic, turning to none other than Anne Morrow Lindbergh for her thoughts on flying, which she shared in her latest book, North to the Orient. White noted Lindbergh’s mixed feelings about flying, about getting to places quickly and missing familiar landmarks. He also suggested that someday airline passengers would use mountains and rivers as landmarks…(I still try to do that when I fly, but at 35,000 feet it is a challenge). Today most folks are content with plugging in their earbuds and tuning out completely.

NOT YOUR EVERYDAY OUTING…In July 1931 Charles and Anne Morrow Lindbergh embarked in their Lockheed Model 8 Sirius on an often treacherous 7,100-mile journey across Canada, Alaska, Siberia and Japan in an attempt to find a commercial route to Asia for Pan American Airways. Top photo, Charles (standing on pontoon) and Anne (in the cockpit) make final preparations before the flight; bottom photo, enthusiastic crowds greet the Lindberghs upon their arrival in Japan. The Siberia-to-Japan leg was the most dangerous due to heavy fog. (historynet.com)

E.B. White also announced the return to the city of former Mayor Jimmy Walker, who had fled to Europe in 1932 amid corruption charges. White noted that New York’s nightclubs were eager to welcome the fun-loving Walker back to town.

SECOND ACT…Still image from a 1935 British Pathé newsreel shows the triumphant return from Europe of former Mayor Jimmy Walker and his wife, Betty Compton. (YouTube)

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A Zephyr Blows In

The magazine’s “Motors” correspondent (pen name “Speed”) noted the dazzling display of 1936 models at the New York Automobile Show, singling out the Lincoln-Zephyr as the year’s biggest innovation.

DECO DREAMSCAPE…Streamlining was all the rage at the 1935 New York Automobile Show at Grand Central Palace. Upper right, a woman opens the hood of a streamlining pioneer, the Chrysler Airflow. (New York Daily News)
LEADER OF THE PACK…The 1936 Lincoln-Zephyr had tongues wagging at the New York Automobile Show.  (thehenryford.org)

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At the Movies

William Powell and Hollywood newcomer Rosalind Russell blessed film critic John Mosher with their spy caper, Rendezvous, while Pauline Lord got lost in the London fog with Basil Rathbone in A Feather in Her Hat.

A CAPER AND A WEEPER…At left, William Powell starred with Hollywood newcomer Rosalind Russell in Rendezvous; at right, Broadway stage actress Pauline Lord appeared opposite Basil Rathbone in A Feather in Her Hat. (1935)

Mosher also screened a French comedy, René Clair’s Le Dernier Milliardaire (The Last Billionaire), finding its slapstick approach to satire a bit dated.

DURABLE AND ADORABLE…Renée Saint-Cyr as Princess Isabelle in the French comedy Le Dernier Milliardaire (The Last Billionaire). Known for her chic comedies, Saint-Cyr (1904–2004) was a major French film star for seven decades. (Film Forum)

Finally, Mosher turned his critical eye toward a British sci-fi film, Transatlantic Tunnel. Looking forward to seeing a gee-whiz Jules Verne-type story, what Mosher found instead was a lot of sentimental “padding” and very little gee-whiz.

UNDERWATER…John Mosher looked forward to an undersea adventure, but instead got a lot of sentimental fluff in the British sci-fi film, Transatlantic Tunnel. Clockwise, from top left, movie poster for the American release; scene from the film depicting the tunnel entrance; the film showcased such futuristic conveniences as video phones (called “televisors”); a group of wealthy industrialists gather at the home of a Mr. Lloyd, a millionaire investor who used a motorized wheelchair. (Wikipedia/Reddit/cinemasojourns.com)

 * * *

No Thanks, Ernie

Clifton Fadiman had an armload of books to review, including an autobiography by Andre Gide (If I Die), novels by Mikhail Sholokhov (Seeds of Tomorrow) and Mari Sandoz (Old Jules), and an Ernest Hemingway tale about big game hunting (Green Hills of Africa) that Fadiman did not care for at all. Here are excerpts from a couple of the reviews:

RUGGED TYPES…At left, Ernest Hemingway poses with skulls of kudu and female of sable antelope in East Africa, 1934, part of his hunting trip described in Green Hills of Africa; at right, photo of Jules Sandoz from the frontispiece of Old Jules, a biography written by his daughter Mari Sandoz. (JFK Library/U of Nebraska)

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From Our Advertisers

With the National Automobile Show in full swing at the Grand Central Palace, the issue was jammed with ads for every type and price range…the Chrysler Corporation took out this full-page spot on the opening spread to promote one of the lowest priced cars on the market…

…Chrysler/DeSoto continued to tout its streamlined Airflow models…introduced in 1934, the Airflow was the first full-size American production car to use streamlining, and it featured a number of other innovations, but consumers just weren’t ready for something this radical…even with the streamlining toned down after its first year, only 55,000 units were produced during the model’s four-year run…

…on a side note, Chrysler has revived the Airflow nameplate for an electric car concept due to the marketplace in 2028…

…mentioned in Speed’s review of the Automobile Show, the Lincoln-Zephyr would find success with its aerodynamic design…

…most manufacturers were in on the streamlining trend, noticeable in the tilted grilles, low rooflines, and sweeping fenders…

…unlike the other car companies, Pierce Arrow did not produce an economy model to keep its luxury line afloat during the Depression…emphasizing its handmade quality, this American rival to Rolls-Royce went out of business by 1938…

…Goodyear got in on the Auto Show action promoting its tires for the “new and faster cars”…

…the folks at Campbell’s continued their ad series featuring upper-class women covertly serving canned soup to their society friends…in this ad, however, the hostess reveals her secret…

…there were no secrets to be found at Schrafft’s—its popularity increased during the Depression, when more than forty locations in the New York metro offered moderately priced “home-style” meals in an atmosphere that suggested upper-middle-class gentility…

…Long Island’s Lido Country Club tried to drum up some autumn business by promoting the “warm and lazy” sunshine of “Indian Summer”…

…the makers of King George IV Scotch used the face of Stork Club owner Sherman Billingsley to lend some nightlife cachet to their product…here’s an odd little fact: his nephew, Glenn Billingsley, was married to Leave It to Beaver actress Barbara Billingsley, who played June Cleaver on the TV series…

…this week the back cover belonged to R.J. Reynolds, with various aviators testifying to the calming effects of Camel cigarettes…the lead endorser in the ad, Frank Hawks, was famous for breaking aviation speed records until he perished in the crash of an experimental plane in 1938…

…Forstmann ads were a regular feature on the inside front cover during the fall/winter fashion season, rendered in a style made popular by illustrator Carl “Eric” Erickson

…on to our cartoonists, we open the magazine with Maurice Freed

James Thurber was busy in this issue, writing a touching character sketch of a medicine show man he greatly admired (“Doc Marlowe”)…and contributing this spot art for “Goings On About Town”…

…he also turned in this terrific cartoon…

Christina Malman livened up the Auto Show review with this spot art…

Carl Rose also paid tribute to the annual event…

Daniel ‘Alain’ Brustlein did a bit of home decorating…

Robert Day was ready to call it a night…

Helen Hokinson contributed two cartoons, shopping for a pet fish…

and taking in a Dolores Del Rio picture…

…no doubt Hokinson’s “girls” were commenting on the 1935 musical comedy In Caliente, featuring Mexican actress Dolores Del Rio (1904–1983)…Del Rio was the first Mexican actress to achieve mainstream success in Hollywood…

Dolores Del Rio in a scene from In Caliente. (Reddit)

…we continue with George Price, and a dedicated lumberjack…

Ned Hilton discovered some honesty in the Men’s Department…

William Steig took a look around on Election Day…

Richard Decker took the pulse of the medical profession…

…and we close with another by Decker, where seeing is not believing…

Next Time: Jimmy Comes Home…

 

 

On Catfish Row

Above: Left image: Todd Duncan (Porgy) and Anne Brown (Bess), in the 1935 Broadway production of Porgy and Bess. Right image: John Bubbles (Sportin’ Life) and Brown. (Photos courtesy the Ira & Leonore Gershwin Trusts)

The 1935 Broadway production of Porgy and Bess is widely regarded as one of the most successful American operas of the twentieth century, but when it opened at the Alvin Theatre on Oct. 10, 1935, reviews were mixed, including the one penned by Wolcott Gibbs.

October 19, 1935 cover by William Crawford Galbraith. The New York Times (Oct. 9, 1935) made this observation about the rodeo at Madison Square Garden: “New York, which for several days has been vaguely aware of an impending rodeo because of a profusion of ten-gallon hats along Eighth Avenue and a sign in a beauty parlor, ‘Welcome, Cowgirls,’ will see the real thing this morning.”

Now you would think a work by composer George Gershwin, with a libretto written by DuBose Heyward (author of the 1925 novel Porgy) and lyricist Ira Gershwin, would be a sure hit. Some critics did praise the production, which ran for 124 performances, but others criticized themes and characterizations of Black Americans that were created by white artists.

MIXED REVIEWS…The original Catfish Row set for Porgy and Bess as seen at Broadway’s Alvin Theatre (now the Neil Simon Theatre) in 1935. (Billy Rose Theatre Collection, New York Public Library Digital Gallery)

This wasn’t the first time Porgy was adapted to the stage. It was originally produced in 1927 by Heyward and his wife, Dorothy, at the Guild Theatre in New York. The Heywards insisted on an African-American cast—an unusual decision at the time—and enlisted newcomer Rouben Mamoulian to direct. The play ran a total of fifty-five weeks.

ORIGIN STORY: Porgy: A Play in Four Acts, was a 1927 play by Dorothy Heyward and DuBose Heyward, adapted from the short novel by DuBose. (Wikiwand)

Gibbs preferred the original Porgy to the Gershwin–Heyward production, admitting that he simply did not care for “the operatic form of singing a story.”

continued…

TAKING THEIR BOWS…George Gershwin greets an audience after a performance of Porgy and Bess. Behind Gershwin are his brother, Ira Gershwin (left), and librettist and Porgy author DuBose Heyward (partially hidden, at right). (umich.edu)

The Moss Hart/Cole Porter musical comedy Jubilee! premiered at Broadway’s Imperial Theatre on Oct. 12, 1935, just two days after the Porgy and Bess premiere. Gibbs dubbed this show “heat-warming and beautiful.”

THE BEGUINE BEGINS…Inspired by the Silver Jubilee of Britain’s George V, the musical comedy Jubilee! told the story of a fictional royal family. The play featured such hit songs as “Begin the Beguine” and “Just One of Those Things,” which have become part of the American Songbook. (ovrtur.com)
ROYAL HIJINKS…At left, June Knight as Karen O’Kane and Charles Walters as Prince James in Jubilee!; at right, Mary Roland (the Queen) encounters “Mowgli” (Mark Plant) in Act I. (ovrtur.com)

Note: In the last issue (Oct. 12) we saw an ad for an around-the-world luxury cruise on the Franconia. Cole Porter and Moss Hart—with their families, friends, and assistants—sailed on a previous Franconia cruise, possibly in 1934, with the intention to write a new musical while on the trip. Apparently some of the songs and scenes in Jubilee! were inspired by their ports of call.

 * * *

Steering Clear

“The Talk of the Town” commented on the “steer-wrestlers” that were featured at the Madison Square Garden rodeo. Since steer-wrestling was also called “bulldogging,” it caused considerable consternation among New York animal lovers.

A BIG HOWDY…Cowgirls From the Madison Square Garden Rodeo With Millicent Hearst, 1932. (texashistory.unt.edu)

 * * *

Much Ado About FDR

The Conference on Port Development of the City of New York took issue with President Franklin D. Roosevelt’s foreign trade policies, particularly his strict stance on neutrality, which the Conference believed was detrimental to foreign trade. This was likely related to the October 1935 Italian invasion of Ethiopia. E.B. White offered this satirical poem in reaction to the trade spat.

Howard Brubaker also chimed in on the trade issue, and on other unsettling developments in Europe:

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Puppy Love

Critic and poet Cuthbert Wright (1892–1948) was moved to write poetry after visiting a dog cemetery that also welcomed animals of all stripes. Here are excerpts of the opening and closing lines:

PET PROJECT…Cuthbert Wright was moved to verse after his visit to a pet cemetery, possibly the Hartsdale Pet Cemetery in Westchester. (Wikipedia/parenthetically.blogspot.com)

 * * *

Man and Machine

Art and culture critic Lewis Mumford is back this week, this time taking a look at the work of French artist Fernand Léger (1881–1955), who created a form of cubism known as “tubism,” regarded today as a forerunner of the pop art movement of the mid-1950s and the 1960s.

It is no surprise that the humanist Mumford, who sought an “organic balance” in everyday design, found Léger’s machine-like works alienating and sterile, representing an “aesthetic poverty.”

TOTALLY TUBULAR…Clockwise, from top left, works of Fernand Léger cited by Lewis Mumford: The City, 1919; photo of Léger, circa 1930s; from the 1918–1923 series Mechanical Elements, 1920; Composition in Blue, 1920–27. (Philadelphia Museum of Art/The Met Collection/Art Institute of Chicago, Charles H. and Mary F. S. Worcester Collection)

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Disappointment in O’Hara

That is how Clifton Fadiman titled his “Books” column after reviewing John O’Hara’s latest novel, Butterfield 8.

O’Hara (1905–1970) wasn’t just any old scribbler. A prolific short-story writer, he has often been credited with helping to invent The New Yorker’s short story style. Praised by the likes of F. Scott Fitzgerald and Ernest Hemingway, O’Hara cranked out two bestsellers before the age of thirty. One was the acclaimed Appointment in Samarra (which was praised by Fadiman). The other was BUtterfield 8, the novel Fadiman found disappointing (Hemingway, on the other hand, blurbed, “John O’Hara writes better all the time.”). Here are a couple of brief excerpts from Fadiman’s review:

Fadiman concluded his review with a note to the author: “Why not let Jean Harlow have it, Mr. O’Hara, and start a fresh page?”

Well, Harlow didn’t get it, but twenty-five years later Elizabeth Taylor would reluctantly take on the role of Gloria Wandrous, and win the Academy Award for Best Actress.

YOU AGAIN?…Laurence Harvey and Elizabeth Taylor played on and off lovers in 1960’s Butterfield 8. John O’Hara did not participate in writing the adaptation, and the film’s plot bore only a slight resemblance to his novel. However, after the film’s release more than one million paperback copies of the novel were sold. (aiptcomics.com)

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At The Movies

We begin this section with an excerpt from “The Talk of the Town,” which covered the “International World Première” of the Warner Brother’s adaptation of A Midsummer Night’s Dream. The film opened worldwide on October 9, 1935 in London, Sydney, Vienna and at New York’s Hollywood Theatre, where crowds turned out to get a glimpse of the stars.

RUBBERNECKERS…A Midsummer Night’s Dream premiere at the Hollywood Theatre in New York City on October 9, 1935. (britannica.com)

Film critic John Mosher praised Joe E. Brown’s performance as Flute, as well James Cagney’s portrayal of Bottom, and lauded the “magnificent group of clowns” that formed the remainder of The Players. Here are excerpts from his review (note I included the entirety of Otto Slogow’s delightful spot drawing):

THE LOVERS…Left to right: Ross Alexander (Demetrius), Olivia de Havilland (Hermia), Dick Powell (Lysander) and Jean Muir (Helena) meet cute and confused in A Midsummer Night’s Dream. (TCM.COM)
THE SEVEN STOOGES…Bottom (James Cagney) and his fellow Players prepare to perform a stage play about the death of Pyramus and Thisbe which turns into a farce. From left, in front, Joe E. Brown (Flute), Cagney, and Otis Harlan (Starveling); in the back are, from left, Hugh Herbert (Snout), Arthur Treacher (Epilogue) and Dewey Robinson (Snug) as The Players in A Midsummer Night’s Dream. Frank McHugh (Quince) can be seen behind the wall in back. (IMDB)
DANCING THE NIGHT AWAY…Fairie scene from A Midsummer Night’s Dream. (Facebook)

Mosher also reviewed the romantic comedy I Live My Life, which he found to be a satisfying satire on the lives of the rich.

MATCHING WITS…Bored socialite Kay Bentley (Joan Crawford) has a tempestuous romance with idealistic archaeologist Terry O’Neill (Brian Aherne) in I Live My Life. (IMDB)

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From Our Advertisers

Readers ninety years ago opened the Oct. 19 issue to this two-page spread featuring the latest in fall/winter fashions…the ad on the right from Bergdorf Goodman featured stage and screen actress Gladys George donning a full-length silver fox fur…

…George (1904–1954) was appearing at Henry Miller’s Theatre in the play Personal Appearance…she was featured in this testimonial ad for Schrafft’s in the theatre’s Playbill…

(playbill.com)

…the folks at Packard took out this colorful two-page spread to promote their more affordable model, the 120…the move to more affordable models helped the luxury carmaker weather the lean years of the Depression…

…there is a strange quality to these Arrow Shirt advertisements…what are the they looking at?…apparently something amusing as the man applies mustard to a hotdog, but it isn’t the vendor, who looks down at his cart…

…R.J. Reynolds continued its Camel campaign featuring accomplished athletes who got a “lift” from smoking…the ad also included a couple of regular folks at the bottom, who claimed the cigarettes were so mild “You can smoke all you want”…

…Old Gold continued to enlist the talents of George Petty to illustrate their full-page ads…

…here’s a couple of back of the book ads touting Irish whisky and Ken-L-Ration dog food…note how the Scottish terriers speak in “dialect”…Ken-L-Ration was a leading dog food brand in the 1930s, thanks to their use of horse meat rather than “waste meat”…

…on to our cartoonists, we start with Al Frueh enhancing the “Theatre” page…

James Thurber showed us a man at odds with the times…

Barbara Shermund kept us up to date on the modern woman…

Whitney Darrow Jr offered a challenge to Helena Rubinstein (note the woman on the right—she could have been drawn by Helen Hokinson)…

Gluyas Williams checked in on the lively proceedings of a book club…

Helen Hokinson went looking for a good winter read…

Gilbert Bundy offered an alarming scenario on the top of p. 31…

…and we close with Peter Arno, and an eye-raising encounter…

New Time: It Can’t Happen Here…

Notes and Comment

Above: Among E.B. White's notable happenings in the fall of 1935 was a streamlined baby carriage for the toddler of tomorrow. (Pinterest)

Occasionally, E.B. White would allow his seemingly random thoughts to fill out his “Notes and Comment” column, observing in no particular order various happenings of the day.

Sept. 28, 1935 cover by Antonio Petruccelli, who began his career as a textile designer. In addition to four New Yorker covers, Petruccelli (1907-1994) illustrated twenty-four Fortune magazine covers as well as several covers for House Beautiful, Collier’s, Life and other magazines.

What he accomplished, however, was a collection of snapshots of life in Manhattan and abroad. Here is the first part of E.B. White’s “Notes and Comment” for Sept. 28…

PERENNIAL PROBLEM…E.B. White noted that more than 51,000 Americans died in car accidents in an 18-month span, a number that is oddly similar to today’s statistics (although the U.S. has more than double the population today). At left, photo by Weegee (aka Arthur Fellig) of a wrecked taxicab in New York City, circa 1930s; at right, a streamlined baby buggy, 1930s. (Instagram/Pinterest)

…White also noted a number of cultural events, from airmailed lobsters to a new slogan for the State of Maine…

HODGEPODGE…Clockwise, from top left, Leo Reisman brought the sound of music to the beautiful Central Park Casino ballroom (adjoining photo), which was designed by Joseph Urban; in 1927 Clarence Chamberlain became the second man to pilot a fixed-wing aircraft across the Atlantic and the first to carry a transatlantic passenger—in 1935 he accepted a contract from boxer/restauranteur Jack Dempsey to fly two-hundred Maine lobsters to NYC; safari film celebrities Osa and Martin Johnson bought a picnic basket at Abercrombie & Fitch; the state of Maine announced plans to add “Vacationland” to license plates—a slogan still in use today. (IMDB/centralpark.org/alchetron.com/ebay)

 * * *

Class Acts

Lois Long continued to chronicle the nightlife scene in her “Tables For Two” column, observing the efforts of nightclub impresarios to promote their establishments as epitomes of sophistication.

WHY GO HOME?…Lois Long noted the many reasons why New Yorkers might stay out into the wee hours. Clockwise, from top left: Gossip columnist Walter Winchell as photographed by Edward Steichen in 1930; nightclub impersario and former Village speakeasy king Barney Gallant; the exclusive confines of El Morocco; Romanian-born American crooner and actor Georges Metaxa made the society ladies swoon at the Stork Club; the Stork Club’s Cub Room in 1944 occupied by Orson Welles (left) among other notables; entrance to the club, 1930s. (CondeNast/boweryboyshistory.com/Pinterest/Wikipedia/NYPL)

 * * *

From Rough to Refined

Alva Johnston profiled acclaimed film director W.S. Van Dyke (1889–1943), whom Johnston portrayed as a tough guy who slipped effortlessly from the rough and tumble world of Westerns to the sophisticated heights of high society films such as 1934’s The Thin Man.

LOW TO HIGH…W.S. Van Dyke moved from making Westerns to more sophisticated fare including 1934’s The Thin Man. (Facebook/Wikipedia)

 * * *

Silly Mystification

Book reviewer Clifton Fadiman began his review of T.E. Lawrence’s Seven Pillars of Wisdom by first clearing the air about the enigmatic writer and diplomat who had recently died in a motorcycle accident. “Wittingly or unwittingly, willingly or unwillingly, he exhaled during his lifetime a vapor of silly mystification,” Fadiman wrote about Lawrence, who was known to embellish accounts of his adventures in the Arab world. Here is an excerpt of the review:

LITERARY COSPLAY…T.E. Lawrence (1888-1935) in an undated photo. Writing for the New Criterion, David Fromkin noted the importance of Lawrence’s prestige to the British Empire. “T. E…was of his time and ours. Of all the public figures of the twentieth century, across a wide range of interests, issues, and attitudes, he best expresses the century. ” (The New Criterion)

 * * *

At the Movies

Critic John Mosher reviewed one of Will Rogers’ final films, Steamboat Round the Bend, released just weeks after Rogers’ death in an Alaska plane crash. Mosher found the film “satisfying.”

SOUTHERN CHARM was laid on thick in Steamboat Round the Bend, which featured Anne Shirley and Will Rogers in one of his final film roles (Rogers filmed In Old Kentucky before Steamboat, but In Old Kentucky wasn’t released until Nov. 22, 1935).

Mosher also took in another “revue” film, Broadway Melody of 1936, which served as a showcase of MGM’s star power.

THE MGM STABLE OF STARS showcased in Broadway Melody of 1936 included, at top, the elegant Eleanor Powell; below, Powell (left) joins brother-sister dancing team Buddy and Vilma Ebsen in a down-home skit. Buddy Ebsen’s “carefully preserved homeliness” (quoting John Mosher) served him well 27 years later when he was cast as Jed Clampett in TV’s The Beverly Hillbillies. (IMDB)

Mosher also endured a “perfunctory” performance by Bette Davis in Special Agent, and a “mousy” Madeleine Renaud in Maria Chapdelaine.

PHONING IT IN…Joe Sawyer, Bette Davis and Ricardo Cortez in Special Agent. (IMDB)
NOT GAGA-WORTHY…Critic John Mosher thought French actress Madeleine Renaud (center) was too “mousy” to be cast against the rugged beauty of the Canadian frontier in 1934’s Maria Chapdelaine. Based on a romance novel written in 1913 by the French writer Louis Hémon, the film cast Renaud as a young woman enduring the hardships of rural Quebec while she is pursued by three suitors. An IMDB reviewer writes that this early Julien Duvivier film “is mostly of pictorial interest: the location shooting in Quebec is impressive, but the story is thin-to-nonexistent. Madeleine Renaud is cute but not magnetic enough to have three men going absolutely gaga over her.” (IMDB)

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From Our Advertisers

Forstmann Woolens kicks off our advertisements with this image of attenuated women posed in the autumnal landscape of Central Park…

…what is notable about this Arrow Shirts ad is the formal attire of father and son at a baseball game, not at all unusual in 1935…

…Seagram’s continued its aggressive campaign to promote its lineup of seven “masterpieces”…

…Coca-Cola also had a substantial war chest, marketing its product for home consumption, which still seemed to be somewhat novel…

…the back page ad went to the makers of Lucky Strike, pursuing that growing market of women smokers…

Richard Decker drew up an ad for a more wholesome product…

…while Peter Arno put pen to paper to promote his “puzzle-cartoons” in the New York Post

…which segues to our cartoon section, and Arno again with some office hijinks…

Christina Malman’s wonderfully unique spot art was making regular appearances in the magazine’s pages…

Perry Barlow served up some dinnertime etiquette…

Carl Rose found order in the court…

James Thurber continued to mesmerize…

Helen Hokinson’s Ladies Club took a stand against fascism…

Alan Dunn looked in on a polite perp…

Mary Petty encountered a challenge in a dress shop…

Gilbert Bundy revealed an odd duck among the fox hunters…

…and we close with Barbara Shermund, ready to curl up with a good (or bad) book…

Next Time: School Days…

She Who Must Be Obeyed

The 1935 film She was one of those old movies you’d see on television during the 1970s when there were only three or four channels (plus UHF) and local stations would tap into the “B” movie vault to fill airtime. One of those films was She.

August 3, 1935 cover by Helen Hokinson.

Film critic John Mosher felt a bit sorry for Helen Gahagan, who portrayed “She Who Must Be Obeyed” (aka “She”)—an immortal who ruled an exotic, lost civilization near the Arctic Circle. The challenge for Gahagan was to seem imperious before her co-stars Randolph Scott and Helen Mack, who seemed more suited to the high school hijinks of an Andy Hardy picture. The film was a pretty standard adventure tale, in the mold of producer Marian C. Cooper’s 1933 King Kong, with two explorers falling in love during a perilous journey.

ARCHETYPE…At left, Helen Gahagan as “She” (Who Must Be Obeyed). Her costume possibly inspired the Evil Queen in Disney’s 1937 animated Snow White and the Seven Dwarfs. At right, lobby card that promoted the film. (Scifist.net/Reddit)
WHEN YOU PLAY WITH FIRE…She Who Must Be Obeyed (Helen Gahagan), believing that the explorer Leo Vincey (Randolph Scott) was a reincarnation of his ancestor (whom she loved), and jealous of his girlfriend Tanya (Helen Mack), invites Leo to join her in the eternal flame. Unfortunately, her re-entry into the flame that gave her immortality turned her into a dying, withered crone. (The Nitrate Diva/Scifist.net)

The 1887 H. Rider Haggard novel, She, inspired eponymous silent films in 1908, 1911, 1916, 1917, and 1925. The 1935 film reviewed here received tepid reviews and lost money on its first release, however in a 1949 re-release it fared much better. She was re-made in 1965 with Ursula Andress in the lead role, and again in 1984 in a post-apocalyptic film that had virtually nothing to do with Haggard’s novel.

SHE THROUGH THE YEARS…Clockwise, from top left, “She” (Marguerite Snow) offers a dagger to Leo Vincey (James Cruze) in a 1911 two-reel (24 min.) adaptation; Valeska Suratt as “She” in the 1917 film (now lost); Betty Blythe took the title role in the 1925 production, considered to be the most faithful to the 1887 H. Rider Haggard novel; Sandahl Bergman appeared dressed for a Jazzercise video in the 1984 post-apocalyptic She; and finally, Ursula Andress and John Richardson in the 1965 CinemaScope production of She. (Wikipedia / digitalcollections.lib.washington.edu / cultcelebrities.com / Reddit)

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Colonial Ambitions

With most of Africa carved up by other European powers (Britain, France, Belgium etc.) in the 19th century, Italy set its sights on Ethiopia, which by the end of the 19th century was the only independent country left on the continent. Ethiopia fought off Italy’s first attempt at conquest in the Battle of Adwa (1896), but with the rise of fascist dictator Benito Mussolini, Italy paid a return visit, this time with heavy artillery and airstrikes that included chemical weapons. E.B. White tried to make sense of this latest invasion in his opening comments.

THOSE GUYS AGAIN…Italy invaded Ethiopia on October 3, 1935, a significant act of aggression in the lead up to World War II. Despite facing a technologically superior Italian army (top) equipped with modern weapons, including tanks, aircraft, and chemical weapons, the Ethiopian forces (bottom photo) mounted a strong resistance. (Wikipedia)

In his weekly column, Howard Brubaker mused on the Italian aggressions and other rumblings of the coming European war.

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Author, Author

The writer Willa Cather was a favorite of New Yorker critics, including Clifton Fadiman, however her latest novel was a bit too mild for his tastes.

HERE’S LUCY…Clifton Fadiman confessed he was “mortified” to admit that he found Willa Cather’s latest novel a bit too gentle. At right, portrait of Cather on her birthday, December 7, 1936. (willacather.org)

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From Our Advertisers

We begin with more fearmongering from the folks at Goodyear, who offered weekly reminders of the perils of not choosing their all-weather tires…

…the Liggett and Myers Tobacco Company conjured up this “naughty maiden” to encourage even timid souls to take up the habit…

…on the other hand, the makers of the upstart KOOL brand kept it simple with their chain-smoking penguin, who was grabbing ever more market share from rival menthol pusher SPUD…

…ads in the back of the book offered up even less sophisticated products, such as Crown Smelling Salts…

…while Dr. Seuss and Norman Z. McLeod continued to make a living with their distinctive illustrations…

…at the very back of the magazine, this tiny ad from Knopf promoted Clarence Day’s Life With Father, published just months before Day’s death on Dec. 28…

…which brings us to our cartoonists…Constantin Alajalov kicked us off with this happy number…

James Thurber found steamy goings on in the parlor…

Charles Addams came down to earth with this pair…

George Price showed us the rough and tumble of news reporting…

Mary Petty contributed this sumptuous drawing of a croquet match…

Helen Hokinson was in a transcendental mood…

…and Ned Hilton had a big surprise for one garage tinkerer…

…on to August 10 and a rich summer scene by Arnold Hall:

August 10, 1935 cover by Arnold Hall.

“The Talk of the Town” checked the lunch crowd at Mary Elizabeth’s Tea Room, where some preferred to drink their lunch.

TEA AND SWEETS (and cocktails) were among the offerings at Mary Elizabeth’s Tea Room at 36th and Fifth, seen here circa 1912. (Photo by Karl Struss via Facebook)

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Comic Relief

Film critic John Mosher offered an appreciation of W.C. Fields, noting that civilization needed films like Man on the Flying Trapeze during those hard years. Mosher also found some worthy distractions in the Jean Harlow vehicle China Seas, but was prepared to consign Spencer Tracey’s latest offering to the “lower circles of cinema hell.”

ANSWERING HIS NATION’S CALL…W.C. Fields brought joy to millions during the Depression in movies such as Man on the Flying Trapeze. Above, from left, Kathleen Howard, Fields, and Mary Brian. (IMDB/Rotten Tomatoes)
SHORE LEAVE…At left, Wallace Beery, Jean Harlow, and Clark Gable on the set of China Seas; top right, Hattie McDaniel with Harlow in a scene from the film; below, Gable, Rosalind Russell, and C. Aubrey Smith with Harlow in China Seas. (musingsofaclassicfilmaddict.wordpress.com / Pinterest)
FRESH FACE…Cinema newcomer Rita Hayworth was credited as Rita Cansino (she was born Margarita Carmen Cansino) in Dante’s Inferno. Here she is flanked by Spencer Tracy and Gary Leon. Dante’s Inferno was Spencer Tracy’s final film for 20th Century Fox. It was at MGM where his career really took off. (IMDB)

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All Wet

In his London Letter, Conrad Aiken (pen name Samuel Jeake Jr) examined the priggish ways of England’s seaside resorts.

SITE OF SCANDAL…Bathing huts at Bognor Regis, circa 1921. (bognorregistrails.co.uk)

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Beware the Bachelor

In her “Tables for Two” column, Lois Long examined some of the city’s seasonal escapes for “summer bachelors.”

GHOSTS OF THE PAST…Lois Long recommended the air-conditioned lounges of the Madison Square Hotel and the Savoy Plaza (center) or the cooling breezes of the Biltmore roof (right), which featured music by Morton Downey. Sadly, all three of these beautiful buildings have been demolished. (geographicguide.com/Wikipedia)

Other more casual venues recommended by Long included Nick’s Merry-Go-Round…

…a menu from Nick’s dated 1937…

(nypl.org)

…and its cryptic back cover…

From Our Advertisers

…speaking of the Biltmore and Morton Downey, we kick off our advertising section…

…the ad on the left announced the private residences at the Waldorf-Astoria…

Clockwise, from top left, the Waldorf Astoria circa 1930; the Waldorf’s Starlight Roof in the 1930s; after eight years and billions in restorations and renovations, the hotel has seen many changes including the transformation of the Starlight Roof into a swimming pool. Decades of grime were also cleaned from the building’s exterior. (mcny.org/loc.gov/som.com)

…another ad from the makers of Lincoln suggesting that the market for their luxury auto wasn’t confined to citified execs…

…the Camel folks introduced us to their latest society shill…

…I didn’t find much about Beatrice Barclay Elphinstone (1916-1977), described in the Camel ad as a “charming representative of New York’s discriminating younger set”…she did make the Times‘ Dec. 10, 1937 society wedding announcements, however…

Dr. Seuss was back with another twist on Flit insecticide…

…on to our illustrators and cartoonists, a nice charcoal by Hugo Gellert for a profile titled “Yankee Horse Trader,” written by Arthur C. Bartlett…the harness horse racing legend Walter Cox (1868-1941) was known in New England as “the king of the half-milers”…

James Thurber contributed this cat and dog face-off to the opening pages…

Helen Hokinson offered her perspectives on the summer dog show across pages 16-17…

…and for a closer look…

Gluyas Williams went back to nature in his “Club Life” series…

Leonard Dove introduced us to an undaunted salesman…

…in the world of George Price, crime didn’t pay…

Barbara Shermund gave us a rare glimpse into the secret lives of men…

…patronizing words were unwelcome at this chess match, per William Steig

Denys Wortman took us on a family outing…

…and we close with Alain, and a mother of multiples…except words…

Next Time: Hays Hokum…

A Double-Header

Heading into the dog days of summer we take a look at the last two issues of July 1935, both somewhat scant in editorial content but still offering up fascinating glimpses of Manhattan life ninety years ago.

July 20, 1935 cover by William Crawford Galbraith. He contributed seven covers and 151 cartoons to the magazine.

That includes the observations of theatre critic Wolcott Gibbs and film critic John Mosher, both escaping the summer heat to take in some very different forms of entertainment.

Gibbs found himself “fifty dizzy stories above Forty-second Street” in the Chanin Building’s auditorium, where he experienced New York’s take on Le Théâtre du Grand-Guignol. Founded in Paris by Oscar Méténier in 1897, Grand Guignol featured realistic shows that enacted, in gory detail, the horrific existence of the disadvantaged and working classes. It seems audiences were drawn to the shows more out of prurient interest (or sadistic pleasure) than for any desire to help the underclasses.

NOT FOR THE FAINT OF HEART…Wolcott Gibbs recommended the Grand-Guignol only for those who “admire a frank, uncomplicated approach to the slaughterhouse and the operating table.” (Image: Wikipedia)
PRETTY HORRORS…Clockwise from top left, the original Théâtre du Grand-Guignol, in the Pigalle district of Paris–it operated from 1897 until 1962, specializing in horror theatre; a poster from one of its productions; New York’s Chanin building, circa 1930s; the Chanin’s auditorium “fifty dizzy stories above 42nd Street”; fake blood applied to an actress’ neck before a scene from The Hussy; Wolcott Gibbs described a madhouse scene from André de Lorde’s The Old Women, which depicted the fury of ancient inmates performing “optical surgery” on a young woman. (thegrandguignol.com/Wikipedia/NYPL/props.eric-hart.com)

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Popeye to the Rescue

With the Hays Code in effect you wouldn’t see anything like the Grand-Guignol on the silver screen. Indeed, with the exception of a Popeye cartoon, critic John Mosher found little to get excited about at the movies. He did, however, enjoy the air conditioning that offered a break from the hot city streets.

THEY ALL COULD HAVE USED SOME SPINACH…Clockwise, from top left, Popeye and Bluto strike an unlikely partnership in Dizzy Divers; Bette Davis and George Brent in Front Page Woman; Will Rogers and Billie Burke in Doubting Thomas; James Blakeley and Ida Lupino in Paris in Spring. (brothersink.com / rottentomatoes.com / cometoverhollywood.com / classiccartooncorner.substack.com)

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From Our Advertisers

Just a few ads from this issue, first, a jolly appeal from one of the magazine’s newer advertisers, the makers of the French apertif Dubonnet…

…by contrast, this quaint slice of Americana from Nash…

…and a shot of pesticide from Dr. Seuss

…our cartoonists include Constantin Alajalov, contributing this bit of spot art to the opening pages…

Barbara Shermund explored the world of hypnotic suggestion…

Peter Arno prepared to address the nation…

William Steig checked the weather forecast…

Helen Hokinson’s girls questioned the burden of a lei…

Carl Rose found himself on opposite sides of the page in this unusual layout

Richard Decker joined the crowd in a lighthouse rendering…

Ned Hilton reminds us that it was unusual for women to wear trousers ninety years ago…

Mary Petty examined the complications of marital discord…

…and Charles Addams shone a blue light on a YMCA lecture…

…on to July 27, 1935, with a terrific summertime cover by William Steig

July 27, 1935 cover by William Steig, one of his 117 covers for the magazine.

E.B. White (in “Notes and Comment”) was ahead of his time in suggesting that the city needed to build “bicycle paths paralleling motor highways” and invest in more pedestrian pathways.

NEW YORK’S FINEST…Doris Kopsky, who trained in Central Park, won the first Amateur Bicycle League of America Women’s Championship in 1937. Bicycle races were a big draw in the 1930s. (crca.net)

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Breaking News

“The Talk of the Town” checked in on the New York Times’ “electric bulletin,” commonly known as “The Zipper.” Excerpt:

NIGHT CRAWLER…Launched in 1928, the Times Square “Zipper” kept New Yorkers apprised of breaking news. (cityguideny.com)

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Dog Knots

“Talk” also took a look backstage at the Winter Garden, where burlesque performers shared the stage with a contortionist dog called “Red Dust.” Excerpt:

WOOF…Famed animal trainer Robert “Bob” Williams with one of his pupils. The dog in the photo is misidentified as Red Dust (he was actually a Malemute/chow mix).

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Suddenly Famous

Charles Butterworth (1896-1946) earned a law degree from Notre Dame before becoming a newspaper reporter. But his life would take on a new twist in 1926 when he delivered his comical “Rotary Club Talk” at J.P. McEvoy’s Americana revue in 1926. Hollywood would come calling in the 1930s, and his doleful-looking, deadpan characters would become familiar to movie audiences through a string of films in the thirties and forties. Alva Johnston profiled Butterworth in the July 27 issue. Here are brief excerpts:

Charles Butterworth (left) and Jimmy Durante in Student Tour (1934). A bit of trivia: Butterworth’s distinctive voice was the inspiration for the Cap’n Crunch commercials voiced by Daws Butler beginning in the early 1960s. Butterworth’s life was cut short in 1946 when he crashed his imported roadster into a lamppost on Sunset Boulevard. (Detail from film still via IMDB)

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Noisy Neighborhood

The “Vienna Letter” (written by “F.S.”–possibly Frank Sullivan) noted the rumblings of fascism in a grand old European city known for its many cultural delights as well as its many factions that included Nazis, Socialists and Communists (and no doubt a few Royalists). An excerpt:

CALM BEFORE THE STORM…Vienna in 1935, less than three years before the Anschluss, when Nazi Germany annexed Austria. (meisterdrucke.us)

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Ex Machina

The Pulitzer Prize-winning poet and author Stephen Vincent Benét (1898-1943) penned this poem for The New Yorker that is somewhat appropriate to our own age and our fears of the rise of A.I. In “Nightmare Number Three,” Benét described a dystopian world where machines have revolted against humans.

BOTH CLASSY AND FOLKSY is how some today describe Stephen Vincent Benét, who in 1928 wrote a book-length narrative poem of the American Civil War, John Brown’s Body, for which he received the Pulitzer Prize for Poetry. He was also know for such short stories as The Devil and Daniel Webster, published in 1936. (mypoeticside.com)

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From Our Advertisers

We begin with more extraordinary claims from R.J. Reynolds, who convinced a lot of folks that drawing smoke into your lungs actually improved your athletic stamina…

…the makers of Lucky Strike, on the other hand, stuck with images of nature and romance to suggest the joys of inhaling tar and nicotine…

…General Tire took a cue from Goodyear, suggesting that an investment in their “Blowout-Proof Tires” was an investment in the very lives of a person’s loved ones (even though they apparently drove to the beach without seatbelts or even a windshield)…

…another colorful advertisement from the makers of White Rock, who wisely tied their product to ardent spirits as liquor consumption continued to rebound from Prohibition…

…I toss this in for the lovely rendering on behalf of Saks…it looks like the work of illustrator Carl “Eric” Erickson, but he had many imitators…

…we do, however, know the identity of this artist, and his drawings on behalf of the pesticide Flit, which apparently in those days of innocence was thought appropriate for use around infants…

…great spot drawing in the opening pages…I should know the signature but it escapes me at the moment…

James Thurber quoted Blaise Pascal for this tender moment ( “The heart has its reasons, of which reason knows nothing”)…

Peter Arno illustrated the horrors of finding one’s grandmother out of context…

Helen Hokinson’s girls employed a malaprop to besmirch the good name of an innocent mountain…

Richard Decker discovered the missing link(s) with two archeologists…

Alan Dunn narrowly averted a surprise greeting…

George Price added a new twist to a billiards match…

…Price again, at the corner newstand…

Al Frueh bit off more than he could chew…

…and we close with Barbara Shermund, and a prattling mooch…

Next Time: La Marseillaise…

A Return to Coney

Above: Coney Island "freak" show, summer of 1935. (seeoldnyc.com)

It has been about a year since we’ve visited Coney Island, and with summer upon us (and upon 1935 New York) let’s have a look at “The Talk of the Town” and see the latest attractions.

June 15, 1935 cover by Garrett Price. Price (1897–1979) illustrated 100 covers for the magazine.
Garrett Price’s first New Yorker cover, “Heat Wave,” Aug. 1, 1925.

This lengthy “Talk” entry (excerpted), attributed to Clifford Orr, noted that much was unchanged, including the “mustard-laden breezes.” The place was noisier, however, with carnival barkers increasing their range through loudspeakers.

THE HIGH AND LOWS of society were on display in various attractions at Coney Island. Clockwise from top left, gawkers gather at Coney Island freak show, which included the “Armadillo Boy,” August 5, 1935; strollers near the Virginia Reel and Wonder Wheel, circa 1935; Borden’s frozen custard stand, 1930s; couple have a nap on the beach, circa 1935. (seeoldnyc.com)
LINEUP…Beauty contests near the Steeplechase, like this one in 1935, were a common sight at Coney Island. (seeoldnyc.com)
LIKE MOTHS TO THE FLAME, the dazzling lights drew thousands to Coney Island’s Luna Park in the 1930s. (seeoldnyc.com)
THEY LOOK LIKE…ANTS…Aerial view of the beach in 1935. The Steeplechase ride is at the top left. (seeoldnyc.com)

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Ship Ahoy

E.B. White (in “Notes and Comment”) mentioned that he danced aboard the newly arrived S.S. Normandie (presumably with Katharine White) while it was docked at Pier 88.

GROOVY…E.B. White noted the “luminous grooves” of the S.S. Normandie’s theatre. (drivingfordeco.com)
JUGGERNAUT…The S.S. Normandie docked at New York’s Pier 88 after completing her maiden voyage on June 3, 1935. Note the paint chipped from the hull, the result of the ship’s record-breaking speed. (yesterdaystrails.wordpress.com)

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Another Freak Show

Theatre critic Wolcott Gibbs found Earl Carroll’s latest stage production to be nothing more than a “vulgar assortment of comedians, jugglers, and performing dogs,” accompanied by “very lovely and disarming” young ladies who chanted their lines “in high childish voices.” One skit apparently featured Abe Lincoln with “fifty-six young ladies in cellophane hoopskirts.” Too bad no one filmed that performance.

HOLDING IT TOGETHER…Gibbs noted that comedian Ken Murray carried most of the show’s comedy (Murray had found success on the New York stage after appearing in Carroll’s Vanities on Broadway in 1935); Sibyl Bowen was known for her impersonations of famous women. In Sketchbook she portrayed Martha Washington, among others. (eBay/entertainment.ie)

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Weathering the Field

Like the recent 2025 U.S. Open at Oakmont (won by J.J. Spaun), ninety years ago Oakmont was also plagued by bad weather, and it also featured a tournament winner who outplayed the top golfers in the field. Excerpt:

WHY NOT ME?…Sam Parks Jr. (left) was considered an unlikely winner of the 1935 U.S. Open after competing with Hall of Famers at Oakmont. A 25-year-old club pro from Pittsburgh who played on the winter tour without ever winning, he bested a field that included Walter Hagen, Gene Sarazen, Denny Shute and Horton Smith. His secret? For months leading up to the U.S. Open, Parks played nine holes at Oakmont every morning before going to work at nearby South Hills Country Club. He knew the course like the back of his hand. (progolfweekly.com)

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Straight From the Headlines

Film critic John Mosher noted how the storylines in latest “G-men” pictures seemed to be taken directly from the daily papers. Public Hero Number 1 was no exception.

THE GOOD GUYS…from left, Chester Morris, Lionel Barrymore and Jean Arthur in Public Hero Number 1. One effect of the Hays Code was to replace gangster films—which some believed glorified criminals—with films that depicted the dedication and courage of law enforcement officers. (Rotten Tomatoes)

Mosher suggested moviegoers would get more pleasure out of Public Hero Number 1 than from Our Little Girl, which seems an unfair comparison since gunplay was rare in a Shirley Temple flick.

NO GUNS, JUST SOME SCARY CLOWNS…Joel McCrea and Shirley Temple in Our Little Girl. (csfd.sk/film)

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Speaking Brooklynese

The June 15 issue featured Thomas Wolfe’s classic short story, “Only the Dead Know Brooklyn.” Written entirely in “Brooklynese” dialect, the simple plot features four men standing on a subway platform arguing about how to get to “Bensonhoist.” The story (seemingly told to the author himself) recalls the existential themes of Wolfe’s contemporary, the Irish writer Samuel Beckett. Here is an excerpt, the second paragraph of the story:

So like I say, I’m waitin’ for my train t’ come when I sees dis big guy standin’ deh—dis is duh foist I eveh see of him. Well, he’s lookin’ wild, y’know, an’ I can see dat he’s had plenty, but still he’s holdin’ it; he talks good an’ is walkin’ straight enough. So den, dis big guy steps up to a little guy dat’s standin’ deh, an’ says, “How d’yuh get t’ Eighteent’ Avenoo an’ Sixty-sevent’ Street?” he says.

GONE TOO SOON…Portrait of Thomas Wolfe taken by Carl Van Vechten in 1937. He died the next year, eighteen days before his 38th birthday. (Library of Congress)

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From Our Advertisers

We begin with this two-page spread—what readers of the June 15 issue would have seen after turning the cover page…

…the inside cover ad was part of an ongoing series of spots for Old Gold cigarettes illustrated by pin-up artist George Petty…almost all of the ads featured a fat, homely man (possibly a sugar daddy) mooning over a leggy blonde who relieves the tedium by reaching for an oversized cigarette…

…the ad on the facing page couldn’t be more different, except for the fact the woman is smoking, suggesting, of course, sophistication when paired with the latest fashions from Bergdorf Goodman…

…on the back cover we find these swells enjoying a belt at the horse races…

…while on the back cover, Camel gathered together all of its recent society endorsers for another round of shilling for R. J. Reynolds…

…swells and society women were the only persons (along with celebrities) who could afford to take this early version of a “red eye” to L.A. or San Francisco…it was not all that cushy, however…airliners were loud, cold, and not pressurized, so they flew at low altitudes and were often bounced about by the weather. The Boeing 247 also required several stops for refueling…

‘OL SPEEDY…This Boeing 247 was featured in the above ad. One of the first all-metal airliners, the 247 was considered revolutionary when introduced in 1933—United Airlines boasted that it cruised at speeds of three miles per minute and carried ten passengers across the country in twenty hours, cutting eight hours from previous travel times. Seven refueling stops included Cleveland, Chicago, Omaha, Cheyenne and Salt Lake City.  (Wikipedia)
WATCH YOUR STEP…Interior of the Boeing 247. Note that the main wing ran through the cabin, so persons moving down the aisle had to step over it. (Library of Congress)

…we learn a lot about a 1930s New Yorker reader by looking at the advertisements…it doubtful the magazine had many truly upper-class readers—the barbarians were content to flip through a copy of Town & Country or similar undemanding fare…what we do have are striving “smart set” readers, some with the means to buy a luxury automobile, fly cross-country, or cruise on the Normandie, all things one would desire as a member of upper-middle class or even the educated bourgeoisie in the middle…this Campbell’s soup ad is for the latter…the upper-middles would sniff at canned soup, while the barbarians would probably eat whatever was set in front of them, since talking about food would be considered vulgar…

…Pabst Blue Ribbon beer has been around since 1844…in the 20th century it was increasingly associated with the working class and rednecks until the brand caught on with urban hipsters in the early 2000s…

…in the May 25, 1935 issue we saw an ad promoting Walter Hagen’s “Honey Boy” golf balls, which contained real honey in their cores…the folks at MacGregor’s had a different idea—they inserted a pellet of dry ice into the center of their golf balls…what will they think of next?…

…we move on to our cartoonists, beginning with a James Thurber spot…

…and continuing with another Thurber classic…

Robert Day took a lunch break in the opening pages…

Alan Dunn felt charitable while relaxing in Westchester…

Mary Petty gave us a wedding guest that would not be out of place today…the caption reads, “Home, Prince!”…

Helen Hokinson went hog-wild in the garden…

Barbara Shermund looked in on the idle thoughts of the idle rich…

…and we close where we began, with Daniel Brustlein aka Alain at Coney Island…

Next Time: Thackeray, In Color…

Wining & Dining

Above: The Waldorf-Astoria's Starlight Roof, and a 1930s menu cover. (Facebook/Pinterest)

With summer approaching, the rooftop restaurants were in full swing, and Lois Long continued her exploration of favorite haunts, including one nightclub that drew many Manhattanites across the Hudson to the cliffs of the New Jersey Palisades.

June 1, 1935 Cover by Rea Irvin.

Ben Marden couldn’t wait for the official end of Prohibition when he opened his Riviera Night Club in Fort Lee in 1931. The frequent site of raids until the repeal of the 18th Amendment, the Riviera continued to be a place well known to Bergen County police thanks to clientele that included racketeers and other unsavory types. But to New Yorkers like Long, it was a break from the din of the city to the relative green of the Garden State. Long wrote:

The Riviera closed during the first years of World War II, but it reopened in 1945 after Bill Miller bought it from Marden and apparently cleaned it up. It then attracted the likes of Frank Sinatra, Dean Martin, Jerry Lewis, Martha Rae, Sammy Davis, Jr., and Pearl Bailey until it closed in 1953. It was demolished the following year.

THEY HAD FOOD, TOO…Clockwise, from left, the1936 spring menu cover of Ben Marden’s Riviera featured an illustration of the original Riviera (ringed by nude showgirls), which burned to the ground on Thanksgiving night, 1936; the building that replaced it was called an architectural wonder with its retractable roof, rotating stage, and glass windows that slid down to the floor; Earl Carroll and his “Beauties” performed at the Riviera in 1935–they are pictured here at a train station in Los Angeles, 1934. (ebay.com/patch.com/lapl.org)

Long also stayed in town to visit the Waldorf-Astoria’s Starlight Roof.

WITH THE STARS, UNDER THE STARS…Clockwise, from left, cocktail menu from the Waldorf’s Starlight Roof, 1935; outdoor seating on the Starlight Roof Terrace; special menu for the Gala Opening Dinner and Supper Dance on the Starlight Roof, May 14, 1935. It was a favorite destination of Frank Sinatra, Cole Porter, Katharine Hepburn, and Ella Fitzgerald, among others. (Pinterest)

Long also mentioned the appearance of Ray Noble in the Rockefeller Center’s Rainbow Room. This full-page ad appeared in the June 1 issue:

Other summer season attractions were advertised in numerous back-of-the-book, one-column advertisements:

…and at the bottom of page 64…

Wining and dining were also the topic of the profile, a two-parter penned by Margaret Case Harriman, who took a look at New York’s famed Colony Restaurant.

ORIGINAL TRIO…Al Frueh’s caricatures of the Colony’s owners/headwaiters Gene Cavallero and Ernest Cerutti, who flank chef Alfred Hartmann, who was also part owner until he sold his interest to the other two in 1927 and retired to a farm in France. Harriman wrote that Cavallero and Cerutti were “born headwaiters—suave, solicitous, infallible.”
A PLACE TO BE SEEN…From the 1920s to the 1960s New York’s café society dined at the Colony. Rian James, in Dining In New York (1930) wrote “the Colony is the restaurant of the cosmopolite and the connoisseur; the rendezvous of the social register; the retreat of the Four Hundred.” Critic George Jean Nathan said the Colony was one of “civilization’s last strongholds in the department of cuisine.” Photo at left of the dining room around 1940; at right, co-owner Eugene Cavallero consults with a chef. (lostpastremembered.blogspot.com)

 * * *

The Business of News

In his “Notes and Comment,” E.B. White contemplated the meaning of a free press, noting that nearly all media was at the mercy of advertisers. That included The New Yorker, which owed allegiance “to the makers of toilet articles, cigarettes, whiskey, and foundation garments.”

* * *

Cat Lady

“The Talk of the Town” anticipated the arrival of French writer Colette (1873-1954) aboard the S.S. Normandie. This excerpt makes note of her high standing in society as well as her love of cats.

SHE ONCE OWNED AN OCELOT….Colette with her cats in an undated photo; at right, entering New York Harbor on the S.S. Normandie, 1935. (Pinterest)

 

 * * *

Public Artists

“The Talk of the Town” noted the latest Washington Square Outdoor Art Exhibition…

LENDING THEIR TALENTS…New Yorker cartoonists who helped promote the Outdoor Art Exhibition in Washington Square included James Thurber, Otto Soglow, and William Steig.

 * * *

Cutting Remarks

S.J. Perelman offered his thoughts on the decline of the tonsorial arts. In this excerpt, he sees his beloved Italian barber give way to a “knifelike individual in a surgical apron.” Excerpts:

IT’S A SCIENCE NOW, SIDNEY…S.J. Perelman worried about the displacement of Italian barbershops by cosmetologists in “surgical aprons,” such as the one modeled by Helena Rubinstein at right. (Pinterest)

* * *

Even Those Eyes Couldn’t Help

Film critic John Mosher was sad to report that disappointment was in store for moviegoers who enjoyed seeing Bette Davis in Of Human Bondage. Her latest flick, The Girl from 10th Avenue, featured Davis murmuring “gentle nothings of a vaguely noble monotony.”

GET ME OUT OF THIS PICTURE…Left, Bette Davis with Ian Hunter in the uninspired The Girl from 10th Avenue; at right, screen shot of Davis in 1934’s Of Human Bondage, the film that made Davis a star.  (thefilmexperience.net)

Other items in the editorial section included a casual by Dorothy Parker’s husband Alan Campbell (titled “Loyalty at Pool-Wah-Met”), and Morris Markey examined the Christian Science movement inspired of Mary Baker Eddy, in “A Reporter at Large” piece titled “But Thinking Makes It So.”

 * * *

From Our Advertisers

We begin with an advertising theme common through midcentury, namely, that you could smoke certain brands as much as you liked and still be a star athlete (as opposed to a wheezing husk of a human being)…

…not only did these cigarettes “steady your nerves” and preserve your “wind,” they also made for sweet, romantic moments…

…in between puffs you could also enjoy breathing in fumes from leaded gasoline…lead pollution increased by more than 625 times previous levels after leaded fuels were introduced in 1924…

…although they were being outlawed by New York Mayor Fiorello Henry La Guardia, an organ grinder nevertheless made an appearance in an Arrow Shirt ad that offered a lighthearted moment for all involved (except for the dude on ketamine)…

…when jeans were called “dungarees” they were reserved for gardening or fishing…at right you could land a pair of “Crazy Shoes” woven with “garish Mexican colours” for five-and-a-half bucks…

…the makers of White Rock kept it cool with this minimalist ad…

…luxury automaker Packard continued to hang on through the Depression by offering a downscale version…it appears their demographic was middle-aged men and women who still preferred the finer things even if they couldn’t afford them…

…now the property of Hearst, Otto Soglow’s Little King could still appear in The New Yorker via the advertising sections…

…and Soglow continued his contribution to the magazine’s cartoons with other multi-panel subjects…

James Thurber kicked off the cartoonists with this tender spot…

…and contributed this cartoon…

Alain found competition in the portrait trade…

George Price was still afloat…

Charles Addams was tied up with the sculptural arts…

Denys Wortman shopped for DIY projects…

Peter Arno found a sensitive side in one member of the NYPD…

Mary Petty made some alterations…

…and we close with this terrific cartoon by Richard Decker

Next Time: Not a Square Deal…

 

The Royal Treatment

Above: King George V and Queen Mary posed for portraits by John St Helier Lander to commemorate the king’s Silver Jubilee in 1935. (Wikipedia) 

The British Royal Family has never been my cup of tea, but its hard to deny their influence on world affairs, even if today it is mostly ceremonial. The king and queen were also figureheads back in 1935, however they could still claim to lead a vast empire, albeit one badly fraying at the seams.

May 4, 1935 cover by Ilonka Karasz.

Then as now, the power of the royals lay largely in their ability to boost the political and economic fortunes of their island nation. Such was observed by The New Yorker’s Paris correspondent Janet Flanner, who penned a two-part profile of Queen Mary (nee Mary of Teck or more formally Victoria Mary Augusta Louise Olga Pauline Claudine Agnes; Queen of the United Kingdom and the British Dominions, and Empress of India). Flanner wrote the profile of Queen Mary (1867-1953) in anticipation of the Silver Jubilee of her husband, King-Emperor George V (1865-1936). Excerpts:

A DEB AND A DUKE…In 1886 Mary was a an unmarried British princess who was not descended from Queen Victoria, so she was a suitable candidate for the royal family’s most eligible bachelor, Mary’s second cousin Prince Albert Victor, Duke of Clarence and Avondale. In early December 1891 Albert Victor (left photo) proposed marriage to Mary, but he died six weeks later in the Russian flu pandemic. Less than two years later (July 1893) Albert Victor’s brother, Prince George, Duke of York, would wed Mary—at right, their wedding day photo. (Wikipedia)

Flanner noted that the King George V and Queen Mary were rated by British industrialists as the Empire’s “two best salesmen,” however it was Mary who proved the most influential whether she was buying a hat or a refrigerator. Excerpts:

SILVER AND GOLD…Top photo: to mark the king’s Silver Jubilee on May 6, 1935, King George V and Queen Mary greet their subjects from a balcony at Buckingham Palace with their grandchildren, (from left) Princess Margaret Rose, Hon. Gerald Lascelles, Princess Elizabeth, and Viscount Lascelles. Below, King George V, the Duke and Duchess of York, and Princess Elizabeth take a trip in the royal carriage, 1933. The Duke and Duchess would succeed the throne upon the death of King George in 1936 and the abdication of the Duke’s brother, Edward, that same year. (Reddit/Town & Country)

Naturally, not everyone in the kingdom was thrilled by the Silver Jubilee…

OPPOSING VIEWPOINT…The anti-monarchist cartoonist Desmond Rowney commemorated the Silver Jubilee with this cartoon in the Daily Worker. The public expense for the Silver Jubilee in the midst of a financial depression caused some controversy. (National Archives UK)

 * * *

Corn-fed Canvasses

Critic Lewis Mumford, like many East Coast intellectuals, was allergic to the over-patriotic and the sentimental, so when it came to assessing the work of the regionalist painter Grant Wood (1891-1942), Mumford found himself perplexed but hopeful that Wood would one day “find himself” and produce “first rate” art.

FLANKING THE ICONIC painting American Gothic (1930) are Grant Wood’s Self Portrait (1932) and, at right, Arnold Comes of Age (1930). Lewis Mumford considered American Gothic to be Wood’s best work. (figgeartmuseum.org/whitney.org/sheldonartmuseum.org)

Mumford did not mince words, however, when it came to Wood’s contemporary landscapes, which he called “unmitigatedly bad…If that is what the vegetation of Iowa is like, the farmers ought to be able to sell their corn for chewing gum…”

BUBBLEGUM TREES…From 1919 to 1925, Grant Wood taught junior high art in Cedar Rapids, Iowa. The seasonal nature of teaching allowed Wood to take summer trips to Europe to study art, and his early work showed strong post-impressionist influences, including his impressionistic Vegetable Farm (top) from 1924; below, Mumford thought Grant’s later landscapes looked like they were made of cotton and sponge rubber, including Near Sundown, from 1933. (wikiart.org)
HOPE AND NOPE…Mumford wrote that Wood’s more “hopeful” works included, top left, Death on Ridge Road and, top right, Adolescence. On the other hand, he found the portraiture in Dinner for Threshers (bottom) vacuous, suggesting “a color photograph of a model of Life in Iowa done for a historical museum.” (wikiart.org/figgeartmuseum.org)

 * * *

Daring Young Man

“The Talk of the Town” paid a visit to William Saroyan (1908–1981), an Armenian-American novelist, playwright, and short story writer who would go on to receive a Pulitzer Prize for Drama in 1940 and a 1943 Academy Award for Best Story for the film The Human Comedy. An excerpt:

HIGH WIRE ACT…The Daring Young Man on the Flying Trapeze and Other Stories (1934) was the first collection of 26 short stories by William Saroyan (pictured here in 1940). The book became an immediate bestseller. (Wikipedia)

 * * *

Not Long For Long

In his column “Of All Things,” Howard Brubaker noted that the “loose talk” of Huey Long, a U.S. Senator from Louisiana and prominent critic of the New Deal, could be squelched by a Senate vote. As it turned out, it wouldn’t be necessary; Long was felled by an assassin’s bullet four months later.

 * * *

Ode to Abode

E.B. White turned to verse to offer his thoughts on where one should live:

 * * *

Tough Guys

After a musical comedy, a Shakespeare adaptation (A Midsummer Night’s Dream), and another comedy, James Cagney returned to familiar form with an exciting crime drama, G Men. Critic John Mosher was pleased that Cagney was back to tap-dancing with machine guns rather than showgirls.

CRIME PAYS…AT THE BOX OFFICE… James Cagney takes aim at his new role as a federal agent James “Brick” Davis in G Men. With the Hays Code in force, Warner Brothers made the film to counteract what many leaders claimed was a disturbing trend of glorifying criminals in gangster films. (Still from film)

 * * *

From Our Advertisers

According to General Motors’ Fischer division, good taste was in order whether you were choosing a spouse or an automobile…

New Yorker ads continued to display bright colors to sell everything from cars to whiskey to sparkling water (with apparent health benefits)…

…the shadowy Dubonnet mascot was back, here making the claim (against the wisdom of the ages) that a lunchtime drink will clear your head for the afternoon ahead…

…no health claims here from Penn Maryland, just pure magic as depicted by Otto Soglow

…and what goes better with whiskey than the Kentucky Derby…

…the 1935 Kentucky Derby was won by Omaha, a three-year-old Thoroughbred; he was the third horse to ever win the Triple Crown (Omaha was the son of Gallant Fox, the 1930 U.S. Triple Crown winner)…

Omaha in 1935 (Wikipedia)

…on the subject of Thoroughbreds, Camel offered up testimonials from top athletes in a variety of sports…they all agreed that the cigarettes “don’t get your wind”…so what did that mean?…according to R.J. Reynolds, “It means you can smoke Camels all you want”…

…Camels also calmed the nerves, and so apparently did Chesterfields…

…on to our cartoonists, we begin with a spot by Charles Addams at the top of page 2…

…later in the issue James Thurber contributed this drawing to stretch across the bottom of page 62 (“On and Off the Avenue”)…

…Thurber again, with the life of the party…

William Steig offered up a page-full of wits…

…plus one more on the preceding page…

Gluyas Williams continued to follow the strange ways of club life in America…

…and we close with Alan Dunn, and service with a smile…

Next Time: What’s In a Name?…

 

 

 

Broadacre City

Above: Detail from Spanish architect David Romero's computer-generated model of Frank Lloyd Wright's Broadacre City, complete with an "aerotor" flying car.

To be sure, architect Frank Lloyd Wright was a visionary, creating a uniquely American vernacular that influences architecture and design to this day. That might also true for his Broadacre City concept, which demonstrated how four square miles (10.3 km2) of countryside might be settled by 1,400 families. Wright unveiled this escape to the countryside in the middle of Manhattan.

April 27, 1930 cover by Reginald Marsh.

On April 15, 1935, the Industrial Arts Exposition opened at Rockefeller Center, and Wright (1867-1959) was front and center with his audacious proposal to resettle the entire population of the United States onto individual homesteads. Critic Lewis Mumford observed that Wright “carries the tradition of romantic isolation and reunion with the soil” by putting every American family on a minimum of five acres of land.

FLAT EARTH…Clockwise, from top left, cover of Rockefeller Center Weekly featuring the Industrial Arts Exposition—the model on the cover is identified as “Miss Typical Consumer”; detail from the magazine depicting a “streamlined farmstead” in Broadacre City; Frank Lloyd Wright examining the Broadacre City model, circa 1935; Wright students who crafted the 12×12-foot model, circa 1935. (digital.hagley.org/franklloydwright.org)

Wright first presented the idea of Broadacre City in his book The Disappearing City in 1932…

ROMANTIC ISOLATION…Broadacre City as depicted in Wright’s 1932 book The Disappearing City. (Wikipedia)

…note how the above drawing is reflected in one of Wright’s last designs, the Marin County Civic Center:

(visitmarin.org)

A detailed 12×12-foot scale model of Broadacre City—crafted by Wright’s student interns at Taliesin, was unveiled at the Industrial Arts Exposition:

GREEN ACRES…The 12×12-foot model (top images) crafted by student interns who worked for Wright at Taliesin is now housed at the Museum of Modern Art (MoMA); bottom right, Wright’s rendering of Broadacre City, and at left, detail from Spanish architect David Romero’s computer-generated model of Broadacre City (more images below). (MoMA/David Romero via Smithsonian)

For the most part Mumford reacted favorably to Wright’s vision, which is no surprise considering that Mumford derided the dehumanizing skyscrapers popping up all over his city (including Rockefeller Center).

Despite his patrician demeanor, Wright envisioned an egalitarian Broadacre City, with every family having access to cars, telephones and other appliances. Power would come from solar and electric energy, and any technological advances would be applied at a local level toward the common good.

VIRTUAL REALITY…In 2018 Spanish architect David Romero created computer-generated models to see what Wright’s unrealized structures might have looked like. At left, cars (based on Wright concepts) in Broadacre City, and an aerial view featuring a tower that bears a strong resemblance to Wright’s 1956 Price Tower in Bartlesville, Oklahoma. Modeling Broadacre took Romero more than eight months to complete—it contains more than one hundred detailed buildings, one hundred ships, two hundred “aerotors” (based on the autogyros of the day), 5,800 cars, and more than 250,000 trees. (David Romero via Smithsonian and openculture.com)

What Mumford (and perhaps Wright) didn’t fully anticipate was the urban sprawl such a vision would help inspire, the suburban and exurban landscape that would lead to a car-dominated world of congested, multi-lane highways and housing developments that continue to encroach on our woodlands and wetlands. And we didn’t get those groovy aerotors either.

(Christoph Gielen, webcolby.edu)

 * * *

Little House on the Avenue

E.B. White, in his “Notes and Comment,” also offered some observations on housing trends, noting the manufactured “Motohome” displayed at Wanamaker’s as well as “America’s Little House,” plopped down at the corner of 39th and Park Avenue.

SETTING A STANDARD…Above, the factory-manufactured Motohome (above) was touted as the solution to the nation’s housing shortage. The federal Better Homes in America organization built a model house (“America’s Little House,” below) at 39th and Park Avenue to illustrate how standardized components and methods could make home improvement easier. (Google Books/Johns Hopkins)

* * *

Horsing Around

Although known for their nonchalance, New Yorkers could still find some enthusiasm when the circus came to town. “The Talk of the Town” looked in on the star of the circus, Dorothy Herbert (1910-1994), a trick rider with the Ringling Bros. and Barnum & Bailey Circus.

WHOA NELLY…One of Dorothy Herbert’s signature moves was her layback on a rearing horse. Here she demonstrates the move in 1939. (equineink.com)
HOT STUFF…Circus poster touts Herbert’s ride over flaming hurdles in the company of twelve riderless horses. (circushistory.org)

 * * *

Don’t Call Him ‘Tiny’

He was known as “The Little Napoleon of Showmanship,” but there was nothing small about Billy Rose’s accomplishments as an impresario, theatrical showman, composer, lyricist and columnist. Here are excerpts from Alva Johnston’s profile:

JUMBO-SIZED ENTERTAINMENT…Clockwise, from top left, Billy Rose and his first wife, comedian-actress Fanny Brice; illustration of Rose for the profile; poster announcing Rose’s 1935 stage spectacle Jumbo at the Hippodrome; described as more circus than musical comedy, Jumbo was one of the most expensive theatrical events of the first half of the 20th century. (jacksonupperco.com)

 * * *

On Guard

We shift gears and turn to more sobering events of the 1930s, namely the rise of fascism in Europe. In his column “Of All Things,” Howard Brubaker pondered the possibilities of fascism in his own country…

…meanwhile, Paris correspondent Janet Flanner was finding nothing funny about the uneasy calm among Parisians as war with Germany seemed likely.

C’EST LA VIE…Janet Flanner found Parisians resigned to whatever fate awaited them in 1935. (unjourdeplusaparis.com)

Flanner also remarked on Leni Riefenstahl’s Nazi propaganda film Triumph des Willens (Triumph of the Will). Flanner’s assessment of this “best recent European pageant” wryly underscored the horrors the film portends.

 * * *

News From An Old Friend

Longtime readers may recall one of my earliest entries on Queen Marie of Romania (1875-1938); the March 14, 1925 edition of The New Yorker (issue #4) found New Yorkers “agog” over her planned 1926 visit to the city. Her comings and goings were followed for a time (she also appeared in a Pond’s Cold Cream ad in the June 6, 1925 issue), but then she abruptly disappeared. Here she is again, courtesy of a glowing book review by Clifton Fadiman. An excerpt:

A PROGRESSIVE THINKER for her time, Marie of Romania was immensely popular in America. Born into the British royal family, she was the last queen of Romania from 1914 to 1927. At left, portrait from 1920; at right, during her 1926 visit to the States, Marie received a headdress from two American Indian tribes. They named her “Morning Star” and “Winyan Kipanpi Win”—“The Woman Who Was Waited For.” (Wikipedia/brilliantstarmagazine.org)

 * * *

From Our Advertisers

Although we’ve seen plenty of ads from prestige automakers such as Packard, it was clear that companies found their sweet spot in lower-priced models that still suggested “prestige”…here’s an example from Cadillac’s budget line LaSalle…

…for less than half the price of a LaSalle you could get behind the wheel of Hudson, its makers suggesting that prestige doesn’t preclude thrift…this ad seems to have been hastily produced–note the right side of ad, with just a slice of some toff squeezed next to the copy…

…this advertisement would only appeal to those who were among the tiny minority who could afford to fly…from 1924 to 1939 this early long-range airline served British Empire routes to South Africa, India, Australia and the Far East…

…for reference, detail below of a Scylla-class airliner used by Imperial Airways…

…and what would the back cover be without a photo of a stylish woman having a smoke?…

…a few advertisers referenced the circus in town to drum up business…

…and we segue to our cartoonists and illustrators, and this circus-themed spot from an illustrator signed “Geoffrey”…

…a more familiar name is found at the bottom of page 4…namely Charles Addams…the milk order outside the tomb hints at things to come…

…Addams again, going from Bacchus to beige…

George Price, and well, you know…

Robert Day was aloft with a speculative builder…

William Steig typecast his Small Fry…

Leonard Dove made a sudden exit…

Gilbert Bundy found one old boy unaffected by spring fever…

Alain channeled Barbara Shermund to give us this gem…

…and we close with a typical day in James Thurber’s world…

Next Time: The Royal Treatment…