Ghosts of Gotham

Since I am posting this on the night before All Hallow’s Eve, let’s take a quick look back 89 years at Halloween 1930 through the pages of the Oct. 25, 1930 issue of the New Yorker

…which featured a short story (excerpted below) by Sally Benson, who would write a series of shorts for the New Yorker in 1941-42 that were later published in her book, Meet Me in St. Louis. Note how Prohibition laws seemed to pose no obstacle to the Bixbys’ party plans:

Benson’s Meet Me in St. Louis would be adapted into a popular 1944 film starring Judy Garland. One of the film’s highlights featured the Halloween hijinks of Tootie and Agnes Smith (Margaret O’Brien and Joan Carroll).

Margaret O’Brien and Joan Carroll go trick-or-treating in 1944’s Meet Me in St. Louis.

As for the Bixbys in Benson’s short story, their party probably looked something like this…

(Pinterest)

…among the college crowd, Halloween revels were a bit less formal…

(Pinterest)

…Hollywood also got in on the act, each studio issuing pinup-style images of major female stars to newspapers and magazines …

Clockwise, from top left, Bessie Love (ca. 1920s), a still from a 1933 Betty Boop cartoon, Anita Page, Joan Crawford, Clara Bow, and Myrna Loy.

…the pages of the Oct. 25 issue contained other references to the holiday, including these spot drawings…

…and there were also ads offering both parties and party treats to those seeking some Halloween fun…

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Not Exactly Whale Watching

On to our issues, the Oct. 15, 1930 edition featured a strange account (in “The Talk of the Town”) of a man who travelled the country with an embalmed whale carcass, which apparently drew large crowds wherever it was displayed.

Oct. 15, 1930 cover by Peter Arno. As I noted in my previous post, it seemed everyone was lighting up in the 1930s.

The account is disgusting on a number of levels (the last line: “People simply love whales”). During my research I learned that these “whale tours” continued into the 1970s.

SAVE THE WHALES…in this case, by pumping the animal with gallons of formaldehyde.

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From Our Advertisers

The owners of the new Barbizon-Plaza Hotel at 106 Central Park South tried their best to lure the smart set (especially artists and musicians) to this “habitat” designed especially for them. Unfortunately, artists and musicians were as broke as everyone else, and the property was foreclosed on in 1933…

…and we have another appeal to the smart set, this one from the publishers of Vogue magazine (now a sister publication to the New Yorker, as both are now owned by Condé Nast)…

…and one more appeal to fashionable sorts, this time perfume in a bottle shaped like an art deco skyscraper…

…here is what one version of the bottle looked like in 1928, similar to ad above. According to the blog Cleopatra’s Boudoir, the We Moderns perfume was sold from 1928 to 1936 in bottles made in Czechoslovakia. The bottle below was made from glass, enamel (label), and the early plastic Bakelite (cover and base)…

(Perfume Bottles Auction)

…on to our color ads, I like this one because RCA induced the inventor of wireless radio, Guglielmo Marconi, to endorse their “Radiola”…

…and we have a beautiful illustration by Ellis Wilson for Dodge Boats…

…on to our cartoons, we begin with Denys Wortman

…here’s the art of Rea Irvin in a full pager…

Helen Hokinson kept up the tradition of New Yorkers looking down on those backward Bostonians…

Alan Dunn, illustrating the sunlamp fad of the 20s and 30s…

…and Jack Markow, checking on the progress of the Empire State Building…

On to the Oct. 25 issue, and the Broadway opening of the comedy Girl Crazy…

Oct. 25, 1930 cover by Rea Irvin.

…which featured Ginger Rogers and Ethel Merman introducing the many hits from George Gershwin’s score including “I Got Rhythm” and ‘Embraceable You.” The plot was simple: a young New York playboy is banished by his family to a dude ranch in Arizona to keep him out of trouble…where of course he finds trouble. The orchestra for the Broadway performance included such talents as Benny Goodman, Glenn Miller, Jimmy Dorsey, Jack Teagarden, and Gene Krupa.

THEY SEEM SANE ENOUGH…Above, poster for the Broadway musical Girl Crazy. Below, Ginger Rogers poses with fellow stage actors. (gershwin.com)

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More from Our Advertisers

Ads from the Oct. 25 issue included this recurring one from the promoters of the Empire State Building, marking progress through various historical vignettes…

…the ad accurately depicted the building’s progress, measured against these images below…

…and we have more radio ads…no endorsement from Marconi here, but the makers of Fada claimed their receiver was far less annoying than their rivals…

…while Atwater Kent touted the convenience of its new “Quick-Vision Dial”…

…as I’ve previously noted, backgammon was all the rage in 1930, so much so that this clothier even advertised a special frock for the game…

…and what would the 1930s be without smoking tied to athletic prowess…

…and remembering friends and family in California in 2019 as they battle wildfires across that great state…

…on to our cartoons, Garrett Price introduced us to a man with a peculiar taste in pet canaries…

Barbara Shermund illustrated the startling views afforded by rail travel…

…and Peter Arno leaves us in a moment of religious ecstasy…

Next Time: Risky Business…

A Backward Glance

With the 1920s ending with a crash, few seemed interested in looking back to that decade. Indeed, just days into the 1930s the Jazz Age seemed to belong to a distant, frivolous past.

Jan. 11, 1930 cover by Julian De Miskey.

Or at least that is how popular historian Alvin F. Harlow (1875-1963) saw it, penning this somewhat cynical, tongue-in-cheek retrospective on the “great events” of the previous year…

FLASHBACK…Historian Alvin F. Harlow (top left) recalled some of the “great events” of 1929, including (clockwise, from top right) “damnfool” dance marathons; “comic strip droolery” (clip is from Dixie Dugan, 1929); gang warfare; reckless air navigation and wayside wieneries. (jstor.org/News dog Media/nitrateville.com/Chicago/U of Washington/Nathan’s)

…Harlow continued to list the various ways folks sought relief “from the monotony of existence” in 1929…

TOO THIN?…Miss Austria, Lisl Goldarbeiter, was crowned the first Miss Universe at the “International Pageant of Pulchritude” in Galveston, Texas in 1929. The pageant actually was one of year’s big events, garnering worldwide attention. (bashny.net)

…as well as the persistence of superstition and quackery…

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A Byrd Takes Wing

In 1928 and 1929 the name Richard Byrd popped up quite a bit in the pages of the New Yorker, and for good reason. In 1928 Byrd — already known for his exploits at the North Pole — began his first expedition to the Antarctic, a land that was as remote to explorers in the 1920s as the moon was to us in the 1960s. On Nov. 28-29, 1929, Byrd — along with pilot Bernt Balchen, co-pilot/radioman Harold June, and photographer Ashley McKinley — flew a Ford Trimotor to the South Pole and back in 18 hours, 41 minutes. It was such a feat that Byrd was promoted to the rank of rear admiral by a special act of Congress on December 21, 1929, making the 41-year-old Byrd the youngest admiral in the history of the United States Navy. In his “Notes and Comment,” E.B. White was still awaiting details of the heroic adventure:

ROUGHING IT…Once the expedition arrived by ship on the Antarctic coast, planes were assembled at the “Little America” base camp on the Ross Ice Shelf. This image shows Richard Byrd and his dog Igloo unpacking crates. The ships that brought the plane and other supplies can be seen in the background. (library.osu.edu)
LIKE A MOONSHOT…Clockwise, from top left, a Ford Trimotor (named Floyd Bennett after the recently deceased pilot of a previous expedition) was one of three planes brought on the expedition. It sits assembled and ready to go before its historic flight over the Pole; flying over the pass near Liv’s Glacier enroute to the Pole; Richard Byrd in the library of Little America prior to the flight, with a stone from Floyd Bennett’s grave. Byrd dropped the stone, wrapped in a small American flag, over the South Pole in honor of the pilot of his 1926 North Pole expedition; the geological party (Byrd is second from right) upon returning to Little America, January, 1930; Little America in 1928, soon to be covered in snow. (library.osu.edu)

In his “Wayward Press” column, Robert Benchley commented on Byrd’s promotion, and took a shot at the New York Times (the Gray Lady was a favorite New Yorker target) for monopolizing the news of the South Pole expedition:

SNOWFALL OF A DIFFERENT SORT…Adm. Richard Byrd received a hero’s welcome in 1930 when he returned to the U.S. from Antarctica. Here he is shown being feted at a ticker tape parade in Boston. (library.osu.edu)

E.B. White also touted an endorsement by the venerable magazine The Nation, which included both Adm. Byrd and the New Yorker in its Honor Roll for 1929:

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Bitter and Sweet

“The Talk of the Town” looked in on English light opera actress Evelyn Laye (1900-1996), who had just arrived in town to make her Broadway debut in the American première of Noël Coward’s Bitter Sweet. “Talk” discovered that Laye “had her own notions” about how a stage actress should conduct herself:

MOSTLY SWEET…Postcard image of Evelyn Laye, circa 1933. (tuckdb.org)

Although Laye refused star billing in Bitter Sweet, she had no problem appearing in this two-page ad for Lux soap in the New Yorker’s Jan. 18. issue, hers the only full-page portrait in the ad:

…and so we segue into the ads for Jan. 11, where we find all sorts of diversions in the back pages, including an appeal to revelers for the Greenwich Village Ball (top left corner). The ad copy reads “come when you like, with whom you like—wear what you like…” and asks the question “Unconventional? Oh, to be sure—only do be discreet!”

…for reference, here is an invitation from the 1932 Greenwich Village Ball, with a list of patrons printed on the inside cover, including the “King of Greenwich Village Bohemians,” Maxwell Bodenheim, and poet Edna St. Vincent Millay’s two sisters Norma and Kathleen

(hobohemiadotblog.wordpress.com)

…ads for private airplanes were a regular feature in the New Yorker, aviation companies assuming that at least some readers had the means to consider such a purchase…the copy in this ad emphasized the ease of flying — here is a sample from the fifth paragraph: “You take off…leave the ground in 6 seconds…climb so swiftly you are 500 feet as you pass over the fringe of the flying field…and 500 feet higher before you finish lighting a cigarette…”

…here’s a better view of the Ireland Amphibion…

(San Diego Air and Space Museum Archive)

…but for those who remained firmly on the ground, respite could be found in a nice, quiet (and affordable) office, a place where one could, perhaps, start rebuilding from the ashes of the market crash…

…and for those with a little extra scratch, they could treat themselves to the patrician comforts of a nice bathroom…

…on to our comics, we have a nice little culture clash courtesy of Barbara Shermund

Carl Rose illustrated a clash of a different sort…

John Held Jr. was back with one of his slightly naughty “engravings” — these were favorites of founding editor Harold Ross, with his rustic tastes…

W.P. Trent explored the strange ways of social status…

Jack Markow looked in on life on the skids, a theme that would become more frequent as the Depression deepened…

…and after thirty installments throughout 1929, Otto Soglow’s manhole series — a one-panel gag featuring dialogue from unseen workers Joe and Bill…

…came to an end when Joe and Bill finally emerged…

Next Time: Death Avenue Revisited…