Hit of the Century

NINETY YEARS AGO, when former Chicago reporters Ben Hecht and Charles MacArthur sat down to write The Front Page, they might have sensed they had a Broadway hit in the making, but probably had no idea their play would still grace a Broadway stage well into the 21st century.

August 25, 1928 cover by Leonard Dove.

The Front Page made a big splash on the Great White Way when it premiered on August 14, 1928 at Times Square Theatre. Featuring a story about tabloid newspaper reporters on the police beat, the play’s wisecracking, rapid-fire dialogue (which would become a staple of Hollywood’s screwball comedies), was a big hit with audiences, and with E.B. White, who reviewed the play in the Aug. 25, 1928 New Yorker:

DREAM TEAM…The Front Page was written by former Chicago reporters Ben Hecht (left) and Charles MacArthur (center) and produced by Jed Harris (at right, in a 1928 photo used on the cover of Time magazine). Hecht, an occasional New Yorker contributor, would go on to a successful career as a screenwriter, director, producer and playwright. Like Hecht, screenwriter/playwright MacArthur was friends with members of the Algonquin Round Table. He was married to actress Helen Hayes, with whom he adopted a son, James MacArthur (“Danno” on TV’s Hawaii 5-0). Harris was responsible for some of Broadway’s most successful productions in the ’20s and ’30s including Uncle Vanya, Our Town and The Crucible. (IMDB, Kentucky Digital Library, Time)
TROUBLE IN WINDY CITY…Set entirely in a dingy press room of Chicago’s Criminal Courts Building, The Front Page featured reporters who passed the time playing poker and exchanging wisecracks—until a convicted killer escapes jail and makes things lively. Worried about his chances for re-election, the crooked Mayor, played by George Barbier, far left, confronts three reporters — Murphy (Willard Robertson), Endicott (Allen Jenkins), and McCue (William Foran). In the background is Claude Cooper, as the crooked Sheriff Hartman. (Theatre Magazine, August 1928) 

White was so taken by the play, in fact, that he found it to be nearly perfect, like a scientific instrument of exacting precision. And considering how many times the play has been adapted to stage and screen (most recently on Broadway in 2016), he was probably right. It still plays pretty well after all these years:

WISE GUYS…Promotional photographs of Osgood Perkins as Walter Burns (left) and Lee Tracy as Hildy Johnson in the 1928 Broadway production of The Front Page. (Theatre Magazine, August 1928) 
ENTER, STAGE RIGHT…Escaped prisoner Earl Williams (George Leach) surprises reporter Hildy Johnson (Lee Tracy) in The Front Page. (Theatre Magazine, August 1928) 

The play was restaged four more times on Broadway — 1946, 1969, 1986 and 2016 — the 2016 production starred Nathan Lane as Walter Burns, John Slattery as Hildy Johnson and John Goodman as Sheriff Hartman. Film adaptions included The Front Page in 1931 and His Girl Friday (directed by Howard Hawks) in 1940 — the latter added a twist to the play by changing the Hildy character to a woman, played by Rosalind Russell as the ex-wife of Walter Burns (Cary Grant). The play returned to the big screen in 1974 as The Front Page, directed by Billy Wilder and starring Jack Lemmon as Hildy and Walter Matthau as Walter Burns.

Still Some Fight Left in Him

Although boxer Gene Tunney had retired from the ring, he was still making headlines fighting off a different foe: the paparazzi.

Tunney’s engagement to Connecticut socialite and Carnegie heiress Polly Lauder was front-page news across the country, and photographers were eager to capture a photo of the couple, who up until the announcement had enjoyed a mostly secret romance. “The Talk of the Town” described the couple’s attempts to elude a persistent press:

MAYBE IT’S QUIETER OVER HERE…21-year-old Polly Lauder Tunney and 31-year-old Gene Tunney after marrying in Rome on Oct. 3, 1928. The marriage would last 50 years. (Wikipedia)

In September 1928 the couple took separate trips to Rome and married in a small ceremony on Oct. 3. Unfortunately, they attracted the attentions of Rome’s original paparazzi: According to The New York Times “the scene after the wedding looked mighty like a riot as clothes were torn and cameras smashed in a melee of photographers jostling to capture images of the couple.”

After traveling in Europe they returned to the U.S. and made their home in North Stamford, Connecticut, where they restored an 18th century farmhouse and raised Hereford cattle and sheep. They would be married 50 years until Tunney’s death at age 81 in 1978. Polly continued to live at her home in Stamford until her death in 2008 at age 100.

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Dorothy Recuperates

Dorothy Parker’s “Constant Reader” signature at the end of the book review section was absent during part of the summer of 1928 as she was recuperating from an appendectomy. Fortunately her rapier wit remained intact when she returned in the Aug. 25 issue…

Dorothy Parker in 1928 (natedsanders.com)

…where she found the strength to skewer The Lion Tamer, the latest novel by romance writer E.M. Hull:

I’D RATHER BE IN SURGERY…E.M. Hull’s The Lion Tamer. Dodd, Mead and Co. 1928. (yesterdaysgallery.com)

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Long Before Starbucks

If you were a New Yorker in the 1920s, this cartoon by Rea Irvin would make perfect sense, because nearly everyone knew that Alice Foote MacDougall was the queen of New York’s coffee scene, a one-woman Starbucks of her day.

According to Jan Whitaker, writing for the blog Restaurant-ing Through History, MacDougall kept a carefully crafted persona. In numerous magazine stories crafted by her publicity agent, “she was widely known as the poor widow with three children who built a coffee wholesaling and restaurant empire on $38.”

MacDougall was actually from a distinguished New York City family, and her coffee wholesaling career began in 1909 after her husband’s death. Whitaker writes: “In the 1920s she was said to be the only woman expert in coffee grading and blending in the U.S. She opened her first eating place, The Little Coffee Shop, in Grand Central Station in New York in December 1919. Waffles were the specialty in her homey café which was decorated with a plate rail and shelves holding decorative china. (Evidently tips were good, because MacDougall had the nerve to charge her waitresses $10 a day to work there.) By 1927 she had signed a $1 million lease for her fifth coffee house, Sevillia, at West Fifty-seventh Street. Her places became known for their Italian-Spanish scene setting. The reason, she said, was that it provided a way to disguise long, narrow spaces.”

BEANS TO RICHES…Alice Foote MacDougall, ca. 1910. At right, Sevillia, at West Fifty-seventh Street, in the late 1920s. (restaurant-ingthroughhistory.com)
TIN GOLD…Canisters of Alice Foote MacDougall’s famed coffee, ca. 1927. (ruby lane.com)

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The Friendly Skies

E.B. White made another appearance in the Aug. 25 issue, this time with a poem describing his recent flight from London to Paris aboard an Imperial Airways trimotor biplane. If White seems to rhapsodize a bit here (especially to jaded fliers of the 21st century), it is understandable, considering that White’s flight to France was only 25 years removed from the Wright Brothers at Kitty Hawk. It was still something miraculous:

TOP, the Imperial Airways “Calcutta” trimotor flying boat on the Mediterranean, 1928. Below, the “Calcutta” moored on the River Thames in 1928. (Claude Boullevraye de Passillé / AP)

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Missing the Boys of Summer

The New Yorker continued to ignore the sport of baseball in its pages, even though it enthusiastically covered almost everything else: college football, hockey, tennis, golf, lacrosse, polo, rowing and yacht racing. Strange because the New York Yankees had one of the winningest lineups in baseball (Murderer’s Row, with sluggers Babe Ruth and Lou Gehrig), had won the 1927 World Series, and were poised to win it again in 1928. Unless I missed something, the first mention of baseball in the 1928 New Yorker was this bit in Howard Brubaker’s Aug. 25 “Of All Things” column:

The Yankees would sweep the favored St. Louis Cardinals in the ’28 World Series.

From Our Advertisers

This creepy advertisement from the Aug. 25 issue comes courtesy of the Clark Lighting Company. The tagline, “Clark Always Works,” has a double meaning, the ad copy suggesting that a woman is so simple (described here as a “little minx”) that she will be captivated by the very flick of a lighter:

Our cartoon is by Peter Arno, who was making light of a diet fad from the late 19th and early 20th century (hence the woman’s age and dress) made famous by Horace Fletcher, who was known as the “Great Masticator” for his diet that involved chewing each mouthful of food a minimum of 100 times. The cartoon’s caption reads: “Now masticate, Ermyne!”

Next Time: Dorothy Parker Goes to the Movies…

Man About Town

When Jimmy Walker was elected mayor of New York City in 1926, the city finally had a leader that matched the mood of the times. A dapper lover of music and nightlife, he openly took a Ziegfield dancer as his mistress, often fled the city for European vacations, and was known to begin meetings with the pop of a Champagne cork.

May 19, 1928 cover by Ilonka Karasz.

No doubt many New Yorker readers liked the Jazz Age spirit of their mayor, and who really cared about his “accomplishments” as long as the city continued to boom and its smart set continued to prosper? E.B. White, writing for the magazine’s “The Talk of the Town,” concluded as much:

LIGHTS, CAMERA, ACTION!…Mayor Jimmy Walker accompanies actress Colleen Moore to the October 1928 premiere of her latest film, Lilac Time. (konreioldnewyork.blogspot.com)
QUEEN FOR A DAY…Mayor Walker (in top hat) welcomes Queen Marie of Romania on the steps of City Hall in October 1926. Huge and enthusiastic crowds braved the rain to welcome the queen to the city. (Acme Newspapers)
GOOD SPORT…Mayor Walker presides over the first shot in the city’s annual marble tournament on June 3, 1928. (New York Times)

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Remembrance of Things Past

Although The New Yorker embraced the spirit imbued in the city’s rapidly changing skyline, there was always a tinge of regret when landmarks fell to wrecking balls and the city erased its past faster than one could comprehend. And so the magazine was a strong and early supporter of the establishment of the Museum of the City of New York, founded in 1923 and housed in Gracie Mansion (now the mayor’s official residence) until a permanent, neo-Georgian-style museum was finally erected in 1929-30 on Fifth Avenue between 103rd and 104th streets.

KEEPING TIME…Museum of the City of New York. (Wikipedia)

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No Beer Left to Cry In

As the Museum of the City of New York scrambled to preserve a past that was quickly being erased across Manhattan, another venerable institution prepared to close its doors for good—Allaire’s Scheffel Hall—which in its heyday was a favorite watering hole of artists, musicians, and writers including Stephen Crane. Allaire’s, located in a Gramercy Park neighborhood known as Kleindeutschland, or “Little Germany,” was the latest victim of Prohibition; it was, after all, hard to run a beer hall without the beer.

SIGN OF THE TIMES…Scheffel Hall at 190 Third Avenue. It was designated a New York City landmark in 1997. (Wikipedia)

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The “Talk of the Town” had its usual bits and pieces of happenings in the city, including this mild jab at the rather staid New York Times:

KEEPING IT DECENT…The actress Betty Starbuck, detail of a photo by Edward Steichen, circa 1930. (CondeNast)

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Silent film star Buster Keaton’s latest picture, Steamboat Bill, Jr., won the approval of New Yorker film critic O.C., and Keaton’s co-star Marion Byron received extra props for her “gusto”…

HANGING IN THERE…Marion Byron and Buster Keaton in 1928’s Steamboat Bill Jr. (Virtual History)

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Truth in Advertising

Outside of politics this is one of the most cynical uses of the word “truth” I’ve ever seen. Since the woman isn’t smoking herself, I’m guessing she is reading a letter from someone (son, daughter, boyfriend) who has learned the truth about Camels and has decided to share it in a letter. How sweet.

In 1928 color images such as the Camel ad above brightened an increasing number of New Yorker ads. Color was artfully used in a number of spots, including the left panel of this two-page ad for a new cosmetic compact…

The issue also featured this cartoon by Rea Irvin of New Yorker critic (and hypochondriac) Alexander Woollcott…

…and keeping on the literary side, this cartoon by Isadore Klein

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The May 26, 1928 issue the “The Talk of the Town” turned its attention to sound in motion pictures, or rather, turned its ears away from the “movie tone” sound effects becoming common in the waning days of the Silent Era.

May 26, 1928 cover by Helen Hokinson.

Everyday sounds, in particular, proved jarring to the ears of those who were accustomed to the relative quiet of silent movies:

“Talk” also looked in on the writer Thornton Wilder, who was planning to summer in Europe with his friend, the literary-minded boxer Gene Tunney.

REFLECTING GLORY…Thornton Wilder returning to the U.S. on the S.S. Britannic, 1935. (thorntonwilder.com)

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More Truth in Advertising

The manufacturers of Old Gold cigarettes were also in pursuit of the truth in this ad featured in the May 26 issue, backing up the claim with a “blindfold test” on none other than the daughter of J. P. Morgan…

Deception in advertising wasn’t limited to cigarettes, however. The makers of Lysol had their own nefarious scheme that shamed women into using their product as a form of birth control (referred to in the ad below with the euphemism “feminine hygiene”). Not only was it ineffective as a contraceptive, it was also corrosive to one’s privates.

The ad is also appalling for casting the responsibility for birth control entirely on the woman. But then again, where are we today?

On to other questionable health pursuits, this ad in the May 26 issue touted the “radio-active waters” of Glen Springs, a hotel and sanatorium located above Seneca Lake in New York. Searching for oil on the site in late 19th century, the owners struck not black gold but rather a black, briny water that they claimed had greater curative powers than those found in Germany’s famed Nauheim Springs.

Why they called the waters “radio-active” escapes me. There were a lot of quack medical cures floating around in the 1920s—some of them quite dangerous—so I’m guessing that the proprietors of Glen Springs were adding radium to the water in some of their treatments, or maybe just claiming that radium was present in the water. Although Marie Curie (a pioneering researcher on radioactivity) and others protested against radiation therapies, a number of corporations and physicians marketed radioactive substances as miracle cure-alls, including radium enema treatments and radium-containing water tonics.

The Glen Springs Hotel at Watkins Glen, NY. It remained a noted landmark of the area until it was demolished in 1996. (nyfalls.com)

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And finally, our cartoons for the May 26 issue, in which Barbara Shermund and Peter Arno explore the ups and downs of courtship…

Next Time: Toward the Air…

 

We Americans

One of the challenges in researching old New Yorker magazines is the frequent use of pseudonyms or simple initials at the end of columns and reviews. With enough digging one can usually determine the nom behind the plume.

April 7, 1928 cover by Rea Irvin.

Such is not the case with The New Yorker’s film critic of the late 1920s, who signed reviews “O.C.” It would be good to know a little about this person, since he or she held strong opinions about the condition of American cinema. I will continue to dig.

O.C.’s review in the April 7, 1928 issue concerned the release of We Americans, a film based on a Broadway play of the same name. Directed by Edward Sloman, it focused on the trials and tribulations of three first-generation American families: The Jewish Levines, the German Schmidts and the Italian Albertinis. The film followed each family through trial, tribulation and sacrifice as they left behind the Old World and joined the great “Melting Pot.”

In one of the storylines, the Levines lose a son, Phil, to the wartime trenches of France. In losing his life, Phil saves the life of the socially prominent Hugh Bradleigh, who in the end falls in love with Phil’s sister, Beth. In the film’s sentimental ending, the Levines and the Bradleighs meet one another for the first time at the wedding of Hugh and Beth.

O.C. would have none of it:

MELTED CHEESE…Lobby card for We Americans (1928). (flickr.com)

Yes, this picture got under the reviewer’s skin. Now for the coup de grace:

Over in the book review section, Dorothy Parker was also experiencing heartburn over the latest work of that all-American man of letters, Sinclair Lewis.

BABBITT BABBLE…Sinclair Lewis in the 1920s. At right, dust jacket from The Man Who Knew Coolidge. (Wikipedia/yesterdaysgallery.com)

Now that Parker had our attention regarding her misgivings of the future Nobel Laureate, she abandoned the polite prose and went in for the kill:

Wooden as the plaque itself

The New Yorker’s Charles Lindbergh watch continued, this time at a ceremony during which the Woodrow Wilson Foundation presented its medal and $25,000 prize to Lindbergh for his “contributions to international friendship” (in retrospect an ironic award, since Lindbergh would later become the spokesman for isolationism during the fascist terrors of the 1930s). The ceremony was a dull affair, but thanks to the magic of media it no doubt looked like a jolly time…

Better than iTunes

An invention from the late 1890s, piano rolls proved to be a popular diversion in the 1920s, so popular in fact that they warranted a regular review in The New Yorker, along with records and sheet music:

LET THE GOOD TIMES ROLL…Top and center: Ampico player-piano rolls from the late 1920s. Bottom, a 1928 Irvington Player Piano. (Ebay/YouTube)

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Our Advertisers

One of the more curious series of advertisements to appear in the early New Yorker were these from the Chicago Tribune. Shameless in their boosterism, these ran during the editorship of Col. Robert R. McCormick, who was strongly associated with old right-wing politics and isolationist movements. The Tribune’s motto at this time was “The American Paper for Americans.”

Another ad that caught my eye was this one for Johnnie Walker cigarettes…I guess you’d better listen when a giant hand reaches down from the heavens and taps you on the shoulder. I love the resigned look on the face of his companion: “Oh dear, it’s that dreadful hand again…”

And finally, our cartoon, courtesy Peter Arno

Next Time: Will Wonders Never Cease?

 

Amen Aimee

It what would become a longstanding tradition, The New Yorker marked its third anniversary by featuring the original Rea Irvin cover illustration from Issue No. 1. The New Yorker was a very different magazine by its third year, fat with advertising and its editorial content bolstered by such talents as Peter Arno, E.B. White and Dorothy Parker.

Feb. 25, 1928 cover by Rea Irvin.

Parker livened up the magazine’s books section, mincing few words as she took on writers both great and not so great.

In the latter category was Aimee Semple McPherson, a 1920s forerunner of today’s glitzy televangelists. In her column “Reading and Writing,” Parker took aim at McPherson — “Our Lady of the Loud-speaker” — who had just published a book titled In the Service of the King.

READY FOR MY CLOSEUP…Although she was an evangelical preacher, Aimee Temple McPherson was also considered one of the most glamorous women in 1920s America. (Foursquare Church)

McPherson (1890–1944) was a Pentecostal-style preacher who practiced “speaking in tongues” and faith healing in her services, which drew huge crowds at revival events between 1919 and 1922. She took to the radio in the early 1920s and in 1923 she based her ministry in Los Angeles at her newly completed Angelus Temple, which served as the center of the International Church of the Foursquare Gospel.

McPherson’s book detailed her conversion and her various hardships, including her mysterious “kidnapping” in 1926. Parker was having none of it:

Parker was referring to events beginning on May 18, 1926, when the evangelist visited Venice Beach for a swim and went missing. Some thought she had drown, others claimed they saw a “sea monster” in the area. McPherson reemerged in June on the Mexico-Arizona border, claiming she had been kidnapped and held captive by three strangers.

Numerous allegations of illicit love affairs targeted McPherson during her years of fame, so some were inclined to believe she went missing in order to engage in a love affair with her sound engineer.

Upon her return to Los Angeles she was greeted by a huge crowd (est. 30,000 to 50,000) that paraded her back to the Angelus Temple. However many others in the city found McPherson’s homecoming gaudy and annoying. A grand jury was subsequently convened to determine if evidence of a kidnapping could be found, but the court soon turned its focus to McPherson herself to determine if she had faked the kidnapping. Parker thought the condition of the preacher’s shoes, after a long trek through the desert, were evidence enough of a sham:

THE MEGACHURCH IS BORN…Angelus Temple, completed in 1923, is the center of the International Church of the Foursquare Gospel founded by McPherson. It is still in active use. (Loyola Marymount University)
SPECTACLE…Aimee Semple McPherson surrounded by massed choirs at Angelus Temple for a musical requiem in 1929. (Los Angeles Public Library/Herald Examiner)
Aimee Semple McPherson (second from left) joins tambourine players in a service at Angelus Temple. McPherson produced weekly dramas, often major spectacles, illustrating various religious themes. (Los Angeles Public Library/Herald Examiner)

McPherson, who was married three times and twice divorced, died in September 1944 from an apparent overdose of sleeping pills. She was 53. Her son Rolf took over the ministry after her death. Today McPherson’s Foursquare Church has a worldwide membership of about 8 million, and is still based in Los Angeles.

But How Do I Look?

The Feb. 25 issue profiled the young Jascha Heifetz, a Russian-born violin prodigy who seemed more interested in how he looked than in how he performed. An excerpt:

SARTORIAL PERFECTION…Detail of a 1928 photo of 27-year-old Jascha Heifetz, taken by Edward Steichen. (Condé Nast)

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Speaking of fashion, one of the world’s greatest fashion designers, Paul Poiret, was seeing hard times in the late 1920s with his designs losing popularity in his native France and his formidable fashion empire on the brink of collapse. But Francophile New Yorkers, always hungry for French fashion, greeted Poiret with open arms when he arrived in the city in the fall of 1927.

It is something of a surprise, however, to find this advertisement in the Feb. 25 issue in which Poiret endorses Rayon, a man-made substitute for silk. We don’t usually associate synthetics with haute couture, but then again maybe Poiret just needed the money. Better living through chemistry, as they say…

(click to enlarge)

Also in the issue was a sad, Prohibition-era advertisement that extolled the virtues of an oxymoronic “non-alcoholic vermouth”…

And finally from the Feb. 25 issue, a cartoon by Carl Rose

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One-eyed Monster

In the March 3 issue “The Talk of the Town” discovered the miracle of television during a visit to the Bell Telephone laboratories.

March 3, 1928 cover by Peter Arno.

Lab researchers demonstrated a “receiving grid” with a tiny screen that displayed images broadcast across the expanse of an auditorium:

WE’LL CALL IT THE BOOB TUBE…Engineer and inventor Ernst Alexanderson (right) and the TV projector he used for early public demonstrations of television, circa 1928. (edisontechcenter.org)

Another glimpse into the future in the March 3 issue came courtesy illustrator Al Frueh, who offered this fanciful look at the skyscraper of tomorrow:

(click to enlarge)

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“Profile” featured the first installment of a four-part article (by Niven Busch Jr.) on a man who put America on wheels and into traffic jams. Excerpts:

Profile illustration by Al Frueh.

And finally, from W.P. Trent, an analogy that would take on new meaning after the market crash…

Next Time: To Bob, Or Not to Bob…

 

 

 

 

Literary Rotarians

Dorothy Parker had a particular aversion to intellectual snobs, and in the Feb. 11, 1928 issue she wrote that the city had been beset with “Literary Rotarians” in search of bookish gatherings attended by people who, according to Parker, “looked as if they had been scraped out of drains.”

February 11, 1928. The cover is unsigned, but looks like a Rea Irvin.

I would have to say Parker was on firm ground here. Her own writing was clear and unaffected, and her tastes were democratic (she enjoyed and even wrote about comic strips). So when the book dandies crossed her path, there was trouble:

BOOK LOVERS…Rice University’s Pallas Athene literary society in 1927. No doubt most of them were interesting, bright young women. However, can you spot the “Rotarians?” (caralangston.com)
AND FROM THE OTHER GENDER…representatives of the Clio literary society at Elon University, circa 1920s. Did one of these lads ever cross Dorothy’s path? (belkarchives.wordpress.com)

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Parker continued, recalling the trauma she once endured at a literary association dinner:

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Thumb on the Scale of Justice

An unfortunate aspect of American life is how the law is selectively applied to favor those in power. Such was the case of Florence Knapp, who was elected as New York’s Secretary of State in 1924. After leaving office in 1926, she was accused of maladministration, and two years later was convicted of grand larceny while in office—Knapp put her stepdaughter’s name on the state payroll during the administration of the 1925 census, then cashed the checks herself, apparently using the funds to purchase clothes.

BRIEF CAREER…Florence Knapp (left) and Anna Drury DeWitt at State Republican Convention Sept. 28, 1926. Knapp was Secretary of State and DeWitt was delegate and member of Women’s Republican State Executive Committee. (findagrave.com)

In a special article for The New Yorker, contributing writer Hugh O’Connor did not disagree with Knapp’s guilt, but found the hypocrisy of her accusers hard to stomach. Some excerpts:

Just in case anyone thought this was solely a Republican hit job, O’Connor concluded that the other side was just as complicit in keeping women from high office:

For the record, Knapp was the last Secretary of State elected to that office in New York. After Knapp the office became appointive by the governor, and remains so today. It would be fifty years until another woman would be elected to a statewide office in New York.

Opening Eyes to Red Russia

The New Yorker encouraged open-minded readers to check out a new exhibition on Soviet Russia that offered an alternative vision of a young country beset by famine and political violence:

The exhibition featured hand-carved toys probably similar to these:

SOMETHING FOR THE LITTLE COMMIES…Toy Red Army soldier and sailor from the Zagorsk area. Painted wood, circa 1930. (soviet-art.ru)

Also featured were pieces of “boldly propagandistic china.” Below are some examples of period pieces, not necessarily featured in the exhibition but perhaps give some idea of what New Yorkers were viewing in 1928. They range from kitschy…

At left, Woman Embroidering a Banner, by Natalia Danko of the State Porcelain Factory, Petrograd,1919. At right, decorative vase depicting The Liberated People, with Vladimir Lenin’s portrait below banners and scenes of life in different nations, by Maria Lebedeva of the State Porcelain Factory, Leningrad, 1929. (Photo © The Petr Aven Collection)

…to the stunningly avant garde….

At left, a vase with ornamental Suprematist elements by Nikolai Suetin, for the State Porcelain Factory, Leningrad, 1930. At right, a plate with Suprematist composition by Kazimir Malevich,1923. (Photo © The Petr Aven Collection)

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Woof for Westminster

The New Yorker’s “Talk of the Town” was abuzz with anticipation for the Westminster Kennel Club show at Madison Square Garden. The article noted that the record price paid for a dog was $9,500 (roughly equivalent to $133,000 today). By comparison, in 2014 a Chinese property developer paid nearly $2 million for a Tibetan mastiff puppy.

Note how the writer of the “Talk”  piece already knows that the “wire-haired terrier” has the inside track to victory:

SPOILER ALERT…Talavera Margaret, a Wire Fox Terrier, was named winner (Best of Show) at the 1928 Westminster Kennel Club dog show. The Wire Fox Terrier breed has won Best of Show at Westminster more than any other breed, sweeping the award 13 times between 1915 and 1992. The Terrier Group overall is the most successful group, with 45 wins out of 103 occasions. (westminsterkennelclub.org)

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Advertisers in The New Yorker also had Westminster fever, including sporting goods purveyor Abercrombie & Fitch (note the breed of the tartan-clad dog):

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I found this advertisement in the back pages interesting because it called out The New Yorker’s Lois Long, who wrote her nightlife column, “Tables for Two,” under the pseudonym “Lipstick.” The drawing for the ad was provided by Rea Irvin, the artist who gave the magazine its signature look.

In her nightlife column Long played coy with her readers, careful not to reveal her true identity. She teased about being a “short squat maiden of forty,” but when she married cartoonist and fellow New Yorker contributor Peter Arno in August 1927, word was out about her true identity. Irvin’s drawing aptly captures Long in her early years at the New Yorker, on a writer’s salary but nevertheless fashionably dressed, partying all night and heading home with the rising sun.

THE REAL LIPSTICK…A staged and posed joke photo of a young lady in prim 1890s clothes (at left) pretending to be startled by a 1920s flapper (Lois Long, at right). Photo taken in the mid to late 1920s. (Wikipedia)

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And finally, a great illustration that graced the bottom of the “Talk” section. If anyone knows the artist, please comment!

Next Time: Speakeasy Nights…

The Perfect Gift for 1927

We close out 1927 by looking at the final December issues, which grew fat with Christmas advertising catering to the tastes of New York’s smart set.

dec-10
December 10, 1927 cover by Gardner Rea.

Before we jump to the ads, let’s look in on Lois Long, who in the Dec. 10 issue continued her lamentations regarding the quality of New York’s Prohibition-era night life and reminded readers that her job was far from a “soft snap”…

screen-shot-2017-02-06-at-10-03-06-am

The problem, as diagnosed by Long, was that there were not enough talented entertainers to fill the needs of an overabundance of nightclubs…

screen-shot-2017-02-06-at-10-04-09-am

vit-94-bobbe-arnst1
LOIS THOUGHT BOBBIE ARNST WAS PRETTY SWELL when she appeared at Helen Morgan’s nightclub. A noted broadway singer and dancer, Arnst is pictured above in a publicity photo from the 1929 film Rhythms in Blue. (picking.com)
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ON THE OTHER HAND…Evelyn Nesbit’s tearoom (and later speakeasy) couldn’t survive on notoriety alone. In the early 20th century Nesbit’s face was everywhere—from advertisements to calendars—but in 1906 her fame took a nasty turn when her jealous husband, Harry Thaw, shot and killed suspected lover and famed architect Stanford White at Madison Square Garden’s rooftop theatre. At left, Nesbit in 1900. At right, Nesbit in her tea room on West 52nd Street, near Broadway, circa 1922. (Library of Congress / restaurant-ingthroughhistory.com)

Long also railed against the white appropriation of Harlem entertainment, which she felt was draining the place of its soulfulness. In particular she called out writer and photographer Carl Van Vechten, who among white writers was the most prominent in intellectualizing the “Harlem Renaissance”…

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What to Buy in ’27

The Dec. 10 and Dec. 17 issues grew fat with holiday advertising, averaging 120+ pages as opposed to the usual 60 or so pages. The advertisements mostly appealed to upscale readers, ranging from this almost Victorian-style ad from the staid Brooks Brothers…

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…to this ad from Rex Cole promoting the latest in modern conveniences…

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And I’ll toss in this cartoon from the Dec. 10 issue, in which Peter Arno allows us to listen in on an unlikely conversation between a couple of toffs…

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Lois is Also Tired of the Holidays

On to the Dec. 17 issue, in which Lois Long also shared with readers her weariness of Christmas shopping in her column, “On and Off the Avenue.”

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December 17, 1927 cover by Theodore G. Haupt.

The “Parisite” Long referred to in this excerpt was actually Elizabeth Hawes, who occasionally contributed to Long’s column (with cables sent from Paris) regarding the latest in French fashions. More on Hawes another time…

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As for ads in the Dec. 17 issue, we get this one from Dunhill, maker of fine English cigarettes and accessories: a woman’s compact that resembles a lighter…

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…and the same issue offers this glimpse into the life a spoiled rich kid, home from college for the holidays. The cartoon is by Alan Dunn, one of the most published New Yorker cartoonists (1,906 cartoons from 1926 to 1974)…

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With Christmas advertising over, the magazine’s page length dropped by half from the Dec. 17 to the Dec. 24 issue…

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December 24, 1927 cover by Andre De Schaub.

…in which we find this holiday-themed illustration by Al Frueh:

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Why We Sing Auld Lang Syne

This advertisement in the Dec. 24 issue invited readers to celebrate the New Year at The Roosevelt Hotel…

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The Roosevelt Hotel after its completion in 1924 (Museum of the City of New York)
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AULD ACQUAINTANCE…If you want to know why we sing “Auld Lang Syne” on New Year’s Eve, you can thank Guy Lombardo and his Royal Canadian Band, which made the song a staple at his New Year’s performances beginning in 1929 at the Roosevelt Hotel. Their performance that night was broadcast on the radio before midnight Eastern time on CBS, then after midnight on NBC radio. (neatorama.com)

 *  *  *

Now Let’s Get Out of Here

With the holidays out of the way, New Yorkers still faced a good three months of winter. That is, unless you were well-heeled enough to head south to Palm Beach. Considering the abundance of ads promoting travel to southern climes in the Dec. 24 and 31 issues, apparently many of the magazine’s readers possessed the means to do just that…

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And we close this entry, and the year of 1927, with this cover…

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December 31, 1927 cover by Rea Irvin.

…and another tropical-themed advertisement, courtesy of Russeks…

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…and this cartoon by Mary Petty depicting those who were left behind, still returning their Christmas gifts…

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Next Time: Odious Odes…

jan-7

 

 

Mutt & Jeff

We close out November 1927 by looking at a hugely popular comic strip—Mutt & Jeff—that made cartoonist Bud Fisher both famous and wealthy.

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Nov. 19 and Nov. 26, 1927 covers by Rea Irvin.

The editors of the Nov. 26, 1927 issue of The New Yorker thought Fisher interesting enough to feature in a lengthy “Profile,” written by Kelly Coombs. A brief excerpt:

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According to John Adcock’s terrific Yesterday’s Papers blog, by 1916 Bud Fisher was the highest paid cartoonist on earth. The New Yorker suggested his annual income was $300,000 (roughly equivalent to more than $4 million today). In addition to the strips, created by Fisher and a team of ghost illustrators/writers, Mutt & Jeff were featured in vaudeville engagements, theatrical shows, animated cartoons, comic books and toys.

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DIE LAUGHING…Mutt & Jeff themed toys included this joke kit from Mysto Manufacturing. I don’t quite get the joke featured on the cover, depicting Jeff’s casually twisted approach to murdering poor Mutt. (Copyright MEL BIRNKRANT via melbirnkrant.com—a truly amazing collection)
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IT’S A LIVING…Harry Conway (Bud) Fisher, drawing a likeness of the character “Jeff” at a Chicago Daily News event in 1915. (Chicago History Museum)

Fisher began his career as a sports cartoonist for the San Francisco Chronicle and started his strip about “two mismatched tinhorns” in 1907. It went into syndication the following year. Mutt and Jeff, originally titled A. Mutt, is regarded as the first American newspaper cartoon published as a strip of panels, making it the first “comic strip.”

There was obviously a time when American readers thought Mutt & Jeff hilarious, but I don’t quite get its appeal. In this strip from 1926, Jeff gets a pie in the face. The giant question mark was frequently employed by Fisher, as were the dotted eye lines and explanatory arrows like the one in the last panel. No, Jeff didn’t get his brains blown out by Mutt. It is only a pie! Hah!

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Click on image to enlarge

Another visual cliché from comics of yore was the angry wife wielding a rolling pin. Apparently Jeff refers to Mutt’s wife as an “Old Buzzard” and assumes she is already in bed (sorry about the poor quality of the reproduction). Jeff subsequently gets whacked with the rolling pin, and Mutt takes it on the bean with a flatiron. That is quite a feat, throwing a grown man through a window while simultaneously hitting him on the head with a flatiron…

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Click on image to enlarge (Both strips courtesy University of Michigan)

The duo were also featured in more than 300 animated “half-reelers” produced between 1913 and 1926, including Mutt and Jeff: On Strike from 1920. The short film (which can be viewed here) even includes rare footage of Bud Fisher himself, since the story–sort of a film within a film–involves the penniless Mutt and Jeff going on strike after they see a movie featuring Fisher’s lavish home.

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STRIKEBREAKER…Still images from the silent half-reeler, Mutt and Jeff: On Strike. Bud Fisher is shown at home discussing terms over the phone with his striking characters. They lose. (www.filmpreservation.org)

Coombs concluded the profile with these observations concerning Fisher’s personal habits:

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Fisher employed a number of assistants on the strip, including George Herriman (Krazy Kat) and a high-school boy named Maurice Sendak (Where the Wild Things Are). When Fisher appeared to lose interest in the strip in the 1930s, assistant Al Smith took over and drew the strip for nearly fifty years (but Smith didn’t sign his own name on the strip until after Fisher’s death in 1954).

In Yesterday’s Papers, Adcock notes that Fisher “was the unlikeliest person you could think of to draw Mutt and Jeff…along with most of his contemporary cartoonist-journalists pals, (he) enjoyed fights, chorus girls, gambling, and saloons. Fisher liked to shoot up hotel rooms with his pistols, one of which was a gift from Pancho Villa, indoors when he was drunk.”

Heads in the Clouds

Thanks to the race to fly across the Atlantic, toy models of Charles Lindbergh’s Spirit of St. Louis and other planes were in high demand for the Christmas season, according to this item in the Nov. 26, 1927, “Talk of the Town:”

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BUILT TO LAST…A Metalcraft model kit (box, upper image, contents below) from the late 1920s. It was all metal in the days before plastic model kits. (eBay)

 *  *  *

At a Loss For Words

Jumping back to the Nov. 19, 1927 issue, we go from the low art of Bud Fisher to the high art of John Marin featured in “The Art Galleries” section. Art critic Murdock Pemberton wrote:

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SAVAGE WORK…John Marin, White Horses – Sea Movement off Deer Isle, Maine, 1926. (Whitney Museum of American Art)

But perhaps “high art” is not an accurate description of Marin’s paintings, since Marin himself wasn’t into “highfalutin words” to describe his work…

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HAUNTING BEAUTY…John Marin, Echo Lake Franconia Range White Mountain Country, 1927 (National Gallery of Art, Washington DC.)

 *  *  *

In the previous week’s issue (Nov. 12) the Marmon 8 was advertised as an ideal car for women. Not to be outdone, the folks at Buick shot back with this colorful ad in the Nov. 19 issue:

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The Nov. 19 issue also featured this strange advertisement from the famed Wanamaker department store. Strange mainly because of the illustration, which features a fashionable woman departing a fanciful aircraft studded with mullioned windows(!) and a stairway that stretches to improbable depths…oh, and in case the reader might miss the snob appeal associated with French furs, the words Paris, Parisian or French are featured ten times…

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And finally, the ubiquitous New Yorker cartoon featuring the humorous mismatch of rich old sugar daddy and ditzy young mistress, courtesy of Julian de Miskey

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Next Time: More Funny Business…

dec-3

 

 

Wits of the Round Table

Two big voices from the famed Algonquin Round Table were prominently featured in the Oct. 1 and Oct. 8, 1927 issues of the New Yorker–journalist and champion of the underdog Heywood Broun wrote his own “Profile” under the title, “The Rabbit That Bit the Bulldog,” and Dorothy Parker served up biting satire in “Arrangement in Black and White,” a clever exposé of racism among the fashionably “open-minded” upper classes.

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October 1, 1927 cover by Gardner Rea.

The Rabbit That Bit the Bulldog

Hiding under the signature “R.A.”, Heywood Broun (1888–1939) was merciless as his own profiler, describing himself as a coward, hypochondriac, and a slob (there is truth to the latter, however, as friends often likened him to “an unmade bed”).

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Broun cut his teeth in journalism as a sportswriter and war correspondent. In 1921 he went to work for the New York World, where he penned his popular syndicated column “It Seems to Me.” Broun’s New Yorker “Profile” was written after he was fired from the World following a disagreement with his editor over his critical commentary on the sentencing of anarchists Sacco and Vanzetti. Broun would move on to The Nation, where he would write a regular column, “It Seems to Heywood Broun,” that would offer criticism on a number of topics including his former employer, the World.

Heywood Broun. (Denver Newspaper Guild)

The New Yorker profile included this caricature by Peter Arno

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…a portrayal Broun claimed was inaccurate due to his “habitual stoop,” among other faults…

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…and he mused about his future with the Nation, and how that august publication would square with his various foibles…

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…and as for his personal appearance and habits, Broun weighed in thusly…

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Broun married social activist Ruth Hale in 1917. A son born the following year, Heywood Hale Broun, would have a long and successful career as an author, sportswriter, commentator and actor.

*  *  *  *  *

The Long Count

Oddly, The New Yorker had little to say about the famous Chicago rematch between heavyweight boxers Gene Tunney and Jack Dempsey, which Tunney won after the controversial “long count.” The fight took place under new rules that gave a fallen fighter ten seconds to rise to his feet, but the count would not begin until his opponent moved to a neutral corner.

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DAZED AND CONFUSED…Referee Dave Barry motions Jack Dempsey to a neutral corner before he begins his count. Gene Tunney got back up and went on to win the fight. (Chicago Tribune archive photo)

Although Tunney dominated the fight, Dempsey unleashed a flurry in the seventh round that knocked Tunney to the canvas–it was the first time in Tunney’s career that he’d been knocked down. Instead of going immediately to a neutral corner, Dempsey just stood and observed his opponent for several seconds until finally retreating. Those extra seconds proved just enough time to allow Tunney to return to his feet and eventually win the bout. To one observer quoted in “The Talk of Town,” those extra seconds really dragged…

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From the Ad Department

We feature this Julian de Miskey-illustrated advertisement for Faultless Nobelt Pajamas. Apparently these special PJs had some sort of newfangled rubber elastic band…

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…and this cartoon from the Oct. 1 issue featured Helen Hokinson’s ditsy society women at New York’s Fashion Week…

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 *  *  *  *  *

Dorothy Takes On the Snobs

In the Oct. 8 issue, our other Round Table wit, Dorothy Parker, took aim at the less savory aspects of society women in her short fiction piece, “Arrangement in Black and White.”

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October 8, 1927 cover by Rea Irvin.

Parker began her piece by introducing us to a woman who enters a party wearing a wreath of “pink velvet poppies” in her golden hair. In short order she asks the party’s host to “pretty please” introduce her to the party’s guest of honor, an African American singer named Walter Williams.

The woman with the pink velvet poppies goes on to tell her host that she came to the party alone because her husband, Burton, preferred not to socialize with “colored people”–but she however was “simply crazy” about some of them. “They’re just like children–just as easy-going, and always singing and laughing and everything.” Before she met the singer she observed to the host:

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The woman with the pink velvet poppies meets the singer Walter Williams, as illustrated by Peter Arno.

Then the woman with the pink velvet poppies meets Walter Williams:

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She continues to patronize the guest of honor, then notices a stage actress at the party:

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Finally, the host guides the woman with the pink velvet poppies away from Walter Williams…

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BITING WIT…Dorothy Parker in the 1920s.

We will see more of Dorothy Parker in issues to come as she continues to take aim at the pretentious, hypocritical, self-absorbed snobs of the Jazz Age and beyond.

Baseball’s Lament

The Oct. 1 and 8 issues covered yacht racing, polo, tennis, golf and college football, but still no baseball. The 1927 New York Yankees would be one of the greatest teams of all time, but as the World Series commenced all we got from The New Yorker was a personality profile of Yankees manager Miller Huggins in the Oct. 8 issue (with a drawing by Reginald Marsh)…screen-shot-2016-12-06-at-1-24-05-pm

…and this advertisement for “Sport Glasses” for those attending the World Series…

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Perhaps The New Yorker had no one on staff who could competently write about baseball. The strangest reference to the game was this article about polo, but for some reason it was illustrated with baseball images. Perhaps the editors felt sheepish about their lack of baseball coverage, and offered these illustrations by Howard Baer as a token acknowledgement…

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At any rate, we end with this cartoon by Julien de Miskey, who like his colleagues explored the comic richness of wealthy old men paired with their young mistresses…

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Next Time: The Ephemeral City…

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The Age of Innocence

Above: Film stars Dorothy Sebastian (left) and Joan Crawford square off for a game of ping pong in 1925. The umpire is actor Eddie Nugent. (Film Noir Photos)

After studying every page of the first 120 issues of the New Yorker, and after researching the lives of its writers and their subjects, the world as described by the New Yorker — 89 years distant — can seep into one’s imagination, not unlike a world created by a fiction writer, whose characters are very much alive in his or her mind even when the pen is idle. You become accustomed to their voices, their likes and dislikes, and begin to see their world as a contemporary of sorts.

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June 4, 1927 cover by H.O. Hofman.

And so I find myself reading a review of Edith Wharton’s “latest” novel, Twilight Sleep, and think not of some author I haven’t read since college, but rather see her work as it was seen at its unveiling, albeit through the eyes of New Yorker book critic Ernest Boyd, who wrote under the pen name “Alceste”:

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NOT DEFEATED BY LIFE…Edith Wharton with her Pekes, circa 1920. (lib guides.com)

Wharton won the Pulitzer Prize for fiction in 1921 for The Age of Innocence, making her first woman to receive the prize. Indeed, Wharton kicked off a great decade for women fiction writers — Willa Cather would win the Pulitzer for One of Ours in 1923, Margaret Wilson for The Able McLaughlins in 1924, Edna Ferber for So Big in 1925, and Julia Peterkin for Scarlet Sister Mary in 1929.

*  *  *

The June 4 issue offered some follow-up items on Charles Lindbergh, this from “The Talk of the Town” regarding Lindbergh’s potential to claim perhaps more than the $25,000 Orteig Prize (about $350,000 today) for being the first to fly nonstop across the Atlantic — endorsements, book and movie deals, offers to serve on company boards, and so on…

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…and from Howard Brubaker’s “Of All Things” column, we learn that the aviation hero doesn’t like to be called “Lucky”…

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*  *  *

Baseball was still inexplicably shut out from the pages of The New Yorker, even as the Yankees (and Babe Ruth) were having one of their best-ever seasons. Instead, the June 4 issue covered horse racing (pgs. 63-65), rowing (pgs. 66-68), and lawn games (pgs. 69-72).

Among the “lawn games” reviewed, the New Yorker had this to say about the revival of ping-pong and the “spirited matches played between the sexes”…

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More celebrity action from the 1920s. (Clip from Pinterest)

 *  *  *

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June 11, 1927 cover by Rea Irvin.

In the following week’s issue, June 11, 1927, there was a bit more to say about Lindy’s future economic prospects…

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…and there is this item about New York Mayor Jimmy Walker. Given his love of late-night parties, speakeasies and chorus girls, it was no wonder that The New Yorker’s editors found him an attractive subject for “Talk of the Town”…

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Jimmy Walker and Betty Compton after their wedding in Cannes, 1933. (www.isle-of-wight-fhs.co.uk)

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Of course Walker’s aloofness would have consequences later when scandal and corruption would knock him and his cronies from office.

 *  *  *

The issue also included a profile of golfer Walter Hagen, written by Niven Busch Jr. In his “Portrait of a Dutchman,” Busch begins:

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The profile included this portrait of Hagen by Miguel Covarrubias:

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We end with this full-page cartoon, beautifully rendered in Conté crayon by Reginald Marsh

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Next Time: Coney Island, 1927…

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Mode de Vie

We cross the pond for the May 14, 1927 issue, for a look at all things French. As I’ve previously noted, New Yorker readers of the 1920s had a decidedly Francophile bent when it came to food, fashion and general joie de vivre.

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May 14, 1927 cover by Rea Irvin.

In fact, readers were so enamored with France that the country merited its own New Yorker correspondent, Janet Flanner, who wrote under the nom de plume “Genêt.”

In the May 14 issue Flanner casually mused about the racing season at Longchamps, which attracted the likes of Anne Harriman Vanderbilt (identified here as Mrs. W. K. Vanderbilt), who was well-known in France for her philanthropic work during World War I, including her founding of an ambulance service and a hospital at Neuilly. Vanderbilt received the class of the Legion of Honor in 1919 in recognition of her war work, and in 1931 she was made an officer of the legion.

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BLUE BLOODS…Anne Harriman Vanderbilt (left) with Martha Waldron Cowdin Bacon, circa 1915-1920. Bacon served as chairman of the American Ambulance Committee. (Library of Congress)

In “Talk of the Town,” the editors suggested that readers go to Madison Square Garden and check out the world’s largest canvas painting, Panthéon de la Guerre, more for the spectacle than for any artistic merit:

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Section of Panthéon de la Guerre showing allies of World War I, now in Memory Hall, Liberty Memorial, Kansas City, Missouri. (theworldwar.com) Click to enlarge

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Panthéon de la Guerre was painted during World War I as a circular panorama—402 feet in circumference and 45 feet high—displayed in Paris in a specially built building next to the Hôtel des Invalides. It was visited by an estimated eight million people between 1918 and 1927.

The painting was acquired by American businessmen in 1927 and exported to New York, where it was displayed at Madison Square Garden. Some changes were made to the painting for the benefit of an American audience, including the addition of an African-American soldier. The work later toured the U.S.—from 1932 to 1940 it went to Washington DC, Chicago, Cleveland, and San Francisco. It was then acquired by restaurant entrepreneur William Haussner for $3,400.

In 1956 Haussner donated the work to Leroy MacMorris to be adapted for display at the Liberty Memorial in Kansas City. MacMorris drastically reduced the size of the work and modified it to emphasize America’s contribution to WWI: Only seven percent of the original work was retained, and large French sections were left out. MacMorris likened it to “whittling down a novel to Reader’s Digest condensation.” And he didn’t stop there. He also modified some figures to represent post-WWI figures such as Presidents Franklin Roosevelt and Harry Truman.

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A BIT OF THIS, A DASH OF THAT…Figure of Victory from the Temple to Glory cut to fit above a doorway at Memory Hall, Liberty Memorial, Kansas City, Missouri, with the staircase of heroes to either side. Compare to original below:
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(trenchartcollection.com)

To reduce and reconfigure the painting, MacMorris first photographed it in detail, then cut out the figures in the photos and used them like puzzle pieces to work out his new condensed version, which was dedicated on Nov. 11, 1959.

As for the unused portions, what MacMorris did not use he threw away, sending several of the larger excised passages back to Haussner for display in his Baltimore restaurant. MacMorris also gave pieces to the art students who helped him reconfigure the painting and to a number of prominent Kansas Citians.

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Fragment from Panthéon de la Guerre depicting a British nursing sister. (theworldwar.org)

The National World War I Museum and Memorial in Kansas City recently held an exhibition on the painting and its recovered fragments.

 * * *

Lois Long had returned from Paris and advised readers on where to shop in the City of Light. Her fashion column, “On and Off the Avenue,” featured recommendations for many stores and bargains. It began with a brief note from “Parisite,” aka Elizabeth Hawes, who occasionally contributed to Long’s column with cables sent from Paris).

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And now for the advertisements, all from the May 14 issue, featuring various French themes, such as this one for Krasny makeup that evokes the glamour of Paris and the intrigue of Russian women…

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…or exotic perfumes for only the most exclusive set…

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…or the chic look of Revillon Freres spring coats and wraps…

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…or fake vermouth…this odd little illustration in the back pages for non-alcoholic vermouth, served by a dutiful French maid to what appears to be a giant. You have to feel sorry for the writers of such ads during Prohibition, trying so hard to make this sad libation appealing to thirsty New Yorkers…

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…but there were those lucky few who could actually travel to France and drink the real stuff, you could get a really swell send-off with a “Bon Voyage Basket” from L. Bamberger & Co…

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…and while you were in France (at least for the men), Peter Arno could show you how to give the glad eye to the mesdemoiselles…

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Next Time: Shock of the New…

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