The Perfect Gift for 1927

We close out 1927 by looking at the final December issues, which grew fat with Christmas advertising catering to the tastes of New York’s smart set.

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December 10, 1927 cover by Gardner Rea.

Before we jump to the ads, let’s look in on Lois Long, who in the Dec. 10 issue continued her lamentations regarding the quality of New York’s Prohibition-era night life and reminded readers that her job was far from a “soft snap”…

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The problem, as diagnosed by Long, was that there were not enough talented entertainers to fill the needs of an overabundance of nightclubs…

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LOIS THOUGHT BOBBIE ARNST WAS PRETTY SWELL when she appeared at Helen Morgan’s nightclub. A noted broadway singer and dancer, Arnst is pictured above in a publicity photo from the 1929 film Rhythms in Blue. (picking.com)
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ON THE OTHER HAND…Evelyn Nesbit’s tearoom (and later speakeasy) couldn’t survive on notoriety alone. In the early 20th century Nesbit’s face was everywhere—from advertisements to calendars—but in 1906 her fame took a nasty turn when her jealous husband, Harry Thaw, shot and killed suspected lover and famed architect Stanford White at Madison Square Garden’s rooftop theatre. At left, Nesbit in 1900. At right, Nesbit in her tea room on West 52nd Street, near Broadway, circa 1922. (Library of Congress / restaurant-ingthroughhistory.com)

Long also railed against the white appropriation of Harlem entertainment, which she felt was draining the place of its soulfulness. In particular she called out writer and photographer Carl Van Vechten, who among white writers was the most prominent in intellectualizing the “Harlem Renaissance”…

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What to Buy in ’27

The Dec. 10 and Dec. 17 issues grew fat with holiday advertising, averaging 120+ pages as opposed to the usual 60 or so pages. The advertisements mostly appealed to upscale readers, ranging from this almost Victorian-style ad from the staid Brooks Brothers…

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…to this ad from Rex Cole promoting the latest in modern conveniences…

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And I’ll toss in this comic from the Dec. 10 issue, in which Peter Arno allows us to listen in on an unlikely conversation between a couple of toffs…

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Lois is Also Tired of the Holidays

On to the Dec. 17 issue, in which Lois Long (who had recently married cartoonist Peter Arno, whose work is pictured above) also shared with readers her weariness of Christmas shopping in her column, “On and Off the Avenue.”

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December 17, 1927 cover by Theodore G. Haupt.

The “Parisite” Long referred to in this excerpt was actually Elizabeth Hawes, who occasionally contributed to Long’s column (with cables sent from Paris) regarding the latest in French fashions. More on Hawes another time…

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As for ads in the Dec. 17 issue, we get this one from Dunhill, maker of fine English cigarettes and accessories: a woman’s compact that resembles a lighter…

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…and the same issue offers this glimpse into the life a spoiled rich kid, home from college for the holidays. The cartoon is by Alan Dunn, one of the most published New Yorker cartoonists (1,906 cartoons from 1926 to 1974)…

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With Christmas advertising over, the magazine’s page length dropped by half from the Dec. 17 to the Dec. 24 issue…

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December 24, 1927 cover by Andre De Schaub.

…in which we find this holiday-themed illustration by Al Frueh:

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Why We Sing Auld Lang Syne

This advertisement in the Dec. 24 issue invited readers to celebrate the New Year at The Roosevelt Hotel…

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The Roosevelt Hotel after its completion in 1924 (Museum of the City of New York)
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AULD ACQUAINTANCE…If you want to know why we sing “Auld Lang Syne” on New Year’s Eve, you can thank Guy Lombardo and his Royal Canadian Band, which made the song a staple at his New Year’s performances beginning in 1929 at the Roosevelt Hotel. Their performance that night was broadcast on the radio before midnight Eastern time on CBS, then after midnight on NBC radio. (neatorama.com)

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Now Let’s Get Out of Here

With the holidays out of the way, New Yorkers still faced a good three months of winter. That is, unless you were well-heeled enough to head south to Palm Beach.  Considering the abundance of ads promoting travel to southern climes in the Dec. 24 and 31 issues, apparently many of the magazine’s readers possessed the means to do just that…

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And we close this entry, and the year of 1927, with this cover…

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December 31, 1927 cover by Rea Irvin.

…and another tropical-themed advertisement, courtesy of Russeks…

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…and this cartoon by Mary Petty depicting those who were left behind, still returning their Christmas gifts…

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Next Time: Odious Odes…

jan-7

 

 

Murder at Madison Square

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May 9, 1925 cover by Rea Irvin (New Yorker Digital Archive)

The passing of Schultz, the head of New York’s claque, was noted in “The Talk in Town” for May 9, 1925. A “claque” is simply a group of people hired to either applaud or heckle a performer, usually in theater or opera, but in the case of Schultz (he was only known by his surname) his claques were known for being heavy handed.

“Talk” continued its reporting on the comings and goings of the writer Dikran Kouyoumdjian, better known by his pen name, Michael Arlen. Exhausted from a busy social schedule (“no visitor has been so lionized since the Prince of Wales”), Arlen had retreated to Farmington to work on a play.

With Madison Square Garden slated for demolition, it was reported that the Diana figure atop MSG’s Italianate tower was to be relocated to the NYU campus. “Talk” noted that the Diana was the only nude ever completed by famed sculptor Augustus Saint-Gaudens. The statue is now at the Philadelphia Museum of Art, and a copy is in New York’s Metropolitan Museum of Art.

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Diana atop MSG (Wikipedia)

At the time, the NYU campus was largely based on a design by Stanford White, also the architect of the soon-to-be demolished Madison Square Garden. “Talk” noted that although the manner of White’s death put him “in a poor light among his puritanical countrymen,” many “courageous men” including Saint-Gaudens strongly defended White as a kind, unselfish and loyal friend.

Let’s step back about twenty years for bit more on Stanford White: He was a founding partner of the architectural firm McKim, Mead & White. Although many considered him witty, kind, and generous, he also had the reputation of a middle-aged serial seducer of teenage girls. White’s desire for Evelyn Nesbit, a popular chorus girl and model, would be his undoing.

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Stanford White’s Madison Square Garden, razed in 1925. The site is now occupied by the New York Life Building (right). Images courtesy nyc-architecture.com (left) and Wikipedia (right).

On June 25, 1906, White attended a premiere performance of Mam’zelle Champagne at a garden theatre he had designed on the rooftop of Madison Square Garden. Ironically, during the show’s finale, “I Could Love A Million Girls”, Nesbit’s jealous husband, Harry Thaw, shot White three times, point blank.

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Madison Square Garden Rooftop Theatre where White was slain by Harry Thaw. (Lost New York)
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Evelyn Nesbit (Wikipedia)

It was reported that the initial reaction from the crowd was cheerful, since elaborate party tricks were common among the upper classes of New York society. Hysteria would however ensue.

Thaw would be found not guilty by reason of insanity, and would be plagued by mental illness until his death in 1947. Nesbit, who was present at the theatre the night of the shooting, would eventually divorce Thaw. She would go on to a modest career in vaudeville, film and even burlesque (when she was in her fifties). She moved on to a quieter life after World War II and died in 1967 at age 82.

“Profile” examined the life of “Ashcan School” painter George Luks, while this blurb in “Of All Things” gave us a glimpse of things to come:

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On a lighter note, we end with comic commentary on the Liquor Commission’s attempt to lock out patrons of New York’s speakeasies:

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(New Yorker Digital Archive)