Modernism in interior design gained a wider audience in the 1920s thanks in part to a series of major exhibitions sponsored by some of New York City’s leading department stores.
Although the New Yorker continued to feature advertisements for traditional styles of furniture, such as this one from the Sept. 22, 1928 issue…
…it was clear that the appetites of the city’s younger “smart set” were being whetted by retailers such as Macy’s, who in May 1927 hosted an “Exposition of Art in Trade” that included 100 exhibitors of modern European and American silver, pottery, books, textiles and furniture. The following spring Macy’s hosted the “International Exposition of Art in Industry,” where more than 250,000 visitors saw the work of more than 300 exhibitors from six countries. (This blog’s opening photo features a 1928 sideboard by Kem Weber, one of the exhibitors at Macy’s 1928 show. Photo courtesy Cooper Hewitt Collection).
Macy’s inspired other exhibitions by such retailers as Wanamaker’s, Abraham & Straus, Frederick Loeser, Lord & Taylor, and B. Altman & Co., which advertised its “20th Century Taste in the New Expression of the Arts in Home Furnishings” in the Sept. 29, 1928 issue of the New Yorker:
Writer Bertram Bloch reviewed the exhibit in the Oct. 6 issue. Although he suggested that he had some “hard, cruel things” to say about the show, overall he believed it something not to be missed. Excerpts:
While on the topic of modern furniture, Ilonka Karasz, who painted a total of 186 New Yorker covers from 1924 to 1973, showcased her own furniture designs (along with other artists from theAmerican Designers’ Gallery), at an exhibition the following month.
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The Singing Fool
The New Yorker generally detested the introduction of sound in motion pictures, but for some reason didn’t mind it so much when Al Jolson opened his mouth. This time he followed up his blackface performance in The Jazz Singer with another blackface routine in The Singing Fool.E.B. White wrote about the film’s big opening in “The Talk of the Town”…
…and in the magazine’s film review section, yet more praise for Jolson, whose singing apparently compensated for the mediocre dialogue:
The Sept. 29 issue illustrates the dichotomy in how the New Yorker depicted African Americans in the 1920s. Blacks in the magazine’s cartoons and illustrations were often portrayed as minstrel characters, picaninnies or mammies. However, a serious artist like Paul Robeson received a much different treatment. Indeed, the magazine shamed the racism of a fictional character in Dorothy Parker’s short story “Arrangement in Black and White” (Oct. 8, 1927), in which a wealthy, white woman condescends to a black singer who might well have been modeled afterRobeson.The journalist and author Mildred Gilman profiled Robeson in the very same issue that praised Jolson’s tired blackface routine. An excerpt, accompanied by a Hugo Gellert illustration:
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Next Time Wear a Disguise
The newlywed Gene Tunney (also newly retired from boxing) was spending some time in Europe, probably hoping to get a break from the adoring crowds back in the States. Upon entering a French café with his friend, the author Thornton Wilder, he soon discovered that adoring crowds awaited him on the other side of the pond, as related by the New Yorker’s Paris correspondent Janet “Genêt” Flanner:
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From Our Advertisers
Although by 1928 Americans (and particularly New Yorkers) were flouting Prohibition laws, alcoholic beverages still could not be legally produced or marketed (except for “religious” or “medicinal” purposes). Advertisers, however, found clever ways to market non-alcoholic beverages like ginger ale with the allure of liquor or fine wine. But then again, few were actually drinking straight ginger ale…
And if you formerly grew grapes for winemaking, what’s preventing you from selling unpasteurized grape juice that remains free from fermentation “as long as the factory seal remains unbroken”…? Also, note the not-so-subtle cocktail shaker at the top left of the photo:
And for our cartoons, Barbara Shermund explored the modern ways of love…
…while Peter Arno continued probing the comic imbalance of rich old men and their young mistresses…
NINETY YEARS AGO, when former Chicago reporters Ben Hecht and Charles MacArthur sat down to write The Front Page, they might have sensed they had a Broadway hit in the making, but probably had no idea their play would still grace a Broadway stage well into the 21st century.
The Front Page made a big splash on the Great White Way when it premiered on August 14, 1928 at Times Square Theatre. Featuring a story about tabloid newspaper reporters on the police beat, the play’s wisecracking, rapid-fire dialogue (which would become a staple of Hollywood’s screwball comedies), was a big hit with audiences, and with E.B. White, who reviewed the play in the Aug. 25, 1928 New Yorker:
White was so taken by the play, in fact, that he found it to be nearly perfect, like a scientific instrument of exacting precision. And considering how many times the play has been adapted to stage and screen (most recently on Broadway in 2016), he was probably right. It still plays pretty well after all these years:
The play was restaged four more times on Broadway — 1946, 1969, 1986 and 2016 — the 2016 production starred Nathan Lane as Walter Burns, John Slattery as Hildy Johnson and John Goodman as Sheriff Hartman. Film adaptions included The Front Page in 1931 and His Girl Friday (directed by Howard Hawks) in 1940 — the latter added a twist to the play by changing the Hildy character to a woman, played by Rosalind Russell as the ex-wife of Walter Burns (Cary Grant). The play returned to the big screen in 1974 as The Front Page, directed by Billy Wilder and starring Jack Lemmon as Hildy and Walter Matthau as Walter Burns.
Still Some Fight Left in Him
Although boxer Gene Tunney had retired from the ring, he was still making headlines fighting off a different foe: the paparazzi.
Tunney’s engagement to Connecticut socialite and Carnegie heiress Polly Lauder was front-page news across the country, and photographers were eager to capture a photo of the couple, who up until the announcement had enjoyed a mostly secret romance. James Thurber, writing for the New Yorker’s “Talk of the Town” described the couple’s attempts to elude a persistent press:
In September 1928 the couple took separate trips to Rome and married in a small ceremony on Oct. 3. Unfortunately, they attracted the attentions of Rome’s original paparazzi: According to the New York Times “the scene after the wedding looked mighty like a riot as clothes were torn and cameras smashed in a melee of photographers jostling to capture images of the couple.”
After traveling in Europe they returned to the U.S. and made their home in North Stamford, Connecticut, where they restored an 18th century farmhouse and raised Hereford cattle and sheep. They would be married 50 years until Tunney’s death at age 81 in 1978. Polly continued to live at her home in Stamford until her death in 2008 at age 100.
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Dorothy Parker’s “Constant Reader” signature at the end of the book review section was absent during part of the summer of 1928 as she was recuperating from an appendectomy. Fortunately her rapier wit remained intact when she returned in the Aug. 25 issue…
…where she found the strength to skewer The Lion Tamer, the latest novel by romance writer E.M. Hull:
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Long Before Starbucks
If you were a New Yorker in the 1920s, this cartoon by Rea Irvin would make perfect sense, because nearly everyone knew that Alice Foote MacDougall was the queen of New York’s coffee scene, a one-woman Starbucks of her day.
According to Jan Whitaker, writing for the blog Restaurant-ing Through History, MacDougall kept a carefully crafted persona. In numerous magazine stories crafted by her publicity agent, “she was widely known as the poor widow with three children who built a coffee wholesaling and restaurant empire on $38.”
MacDougall was actually from a distinguished New York City family, and her coffee wholesaling career began in 1909 after her husband’s death. Whitaker writes: “In the 1920s she was said to be the only woman expert in coffee grading and blending in the U.S. She opened her first eating place, The Little Coffee Shop, in Grand Central Station in New York in December 1919. Waffles were the specialty in her homey café which was decorated with a plate rail and shelves holding decorative china. (Evidently tips were good, because MacDougall had the nerve to charge her waitresses $10 a day to work there.) By 1927 she had signed a $1 million lease for her fifth coffee house, Sevillia, at West Fifty-seventh Street. Her places became known for their Italian-Spanish scene setting. The reason, she said, was that it provided a way to disguise long, narrow spaces.”
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The Friendly Skies
E.B. White made another appearance in the Aug. 25 issue, this time with a poem describing his recent flight from London to Paris aboard an Imperial Airways trimotor biplane. If White seems to rhapsodize a bit here (especially to jaded fliers of the 21st century), it is understandable, considering that White’s flight to France was only 25 years removed from the Wright Brothers at Kitty Hawk. It was still something miraculous:
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Missing the Boys of Summer
The New Yorker continued to ignore the sport of baseball in its pages, even though it enthusiastically covered almost everything else: college football, hockey, tennis, golf, lacrosse, polo, rowing and yacht racing. Strange because the New York Yankees had one of the winningest lineups in baseball (Murderer’s Row, with sluggers Babe Ruth and Lou Gehrig), had won the 1927 World Series, and were poised to win it again in 1928. Unless I missed something, the first mention of baseball in the 1928 New Yorker was this bit in Howard Brubaker’s Aug. 25 “Of All Things” column:
The Yankees would sweep the favored St. Louis Cardinals in the ’28 World Series.
From Our Advertisers
This creepy advertisement from the Aug. 25 issue comes courtesy of the Clark Lighting Company. The tagline, “Clark Always Works,” has a double meaning, the ad copy suggesting that a woman is so simple (described here as a “little minx”) that she will be captivated by the very flick of a lighter:
Our cartoon is by Peter Arno, who was making light of a diet fad from the late 19th and early 20th century (hence the woman’s age and dress) made famous by Horace Fletcher, who was known as the “Great Masticator” for his diet that involved chewing each mouthful of food a minimum of 100 times. The cartoon’s caption reads: “Now masticate, Ermyne!”
Thirty years before South Pacific would grace the silver screen, an earlier film that also explored the clash of civilizations in Polynesia, White Shadows of the South Seas, wowed audiences with its cinematography and, like South Pacific, a melodramatic love story between an American (Monte Blue) and a beautiful Polynesian girl, Fayaway, played by Mexico-born actress Raquel Torres.
Inspired by a 1919 travel book of the same name (by Frederick O’Brien), what is significant about the film is that it was shot in Tahiti, featured a supporting cast of Tahitian islanders, and was the first MGM picture to be released with a pre-recorded soundtrack, which consisted of a musical score and a few effects. It was also the first film in which the MGM Lion (known then as “Jackie”), roared during the introduction.
Leonard Maltin writes the film “features stunning, Oscar-winning cinematography of the Marquesas Islands welded to a story about the corrupting influence of Western civilization, with Blue as an alcoholic doctor who falls in love with native Torres and clashes with an exploitative (pearl) trader…Portions of the beautiful, documentary-style footage were shot under the supervision of Robert Flaherty, who fought with the studio over its emphasis on a melodramatic plot and left the production.”
The film also caused David O. Selznick, one of the top executives at MGM, to quit the studio over a dispute with fellow MGM exec Hunt Stromberg. According to the 1990 book The Dame in the Kimono by Leonard Left and Jerold Simmons,David (Selznick) thought it an idyllic story, Hunt wanted more sex.
Here’s what the Aug. 11, 1928 New Yorker had to say about the film:
Speaking of Garbo, the New Yorker’s film critic “O.C.” was one of the few moviegoers in the world not bewitched by the Swedish actress. In the same issue this is what he had to say about her latest film, The Mysterious Lady:
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As I’ve noted before, The New Yorker of the 1920s was decidedly mainstream in its treatment of blacks and other minorities as racial “others.” Here is an example (from the Aug. 11 issue) of the casual bigotry that occasionally could be found in “The Talk of the Town,” this penned by none other than James Thurber:
…and a few pages on in the same issue, this filler art by Julian deMiskey:
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And to close out the Aug. 11 issue, Barbara Shermund looked in on the Uppers during a moment of contemplation:
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The Aug. 18, 1928 issue featured an interesting dispatch from the magazine’s Paris correspondent, Janet “Genêt” Flanner.
Flanner gave us a taste of how the French regarded the recent “Battle of the Century” between heavyweight boxers Gene Tunney and Tom Heeney:
Flanner also wrote about an amusement park near the Porte Maillot in Paris called Luna Park:
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From Our Advertisers
Another sports celebrity who didn’t mind relieving Old Gold of some extra cash was Babe Ruth, who was next in line to submit to the blindfold test:
I include this ad for Proctor & Gamble’s Ivory Soap (from a 1928 issue of The Saturday Evening Post) as an explanatory note for the New Yorker cartoon that follows, by Gluyas Williams…
Also in the issue, John Held Jr. contributed one of his famous maps, displayed sideways, full-page (click to enlarge):
And finally, we close with Peter Arno, and two outraged spinsters:
It seems that each generation has its “Fight of the Century,” a phenomenon that emerges from the alchemy of mass marketing, a lust for blood sport, and the madness of crowds. Gene Tunney — a boxer who also wanted to be a public intellectual — was party to at least two of these spectacles in the 1920s.
Tunney is most famous for his fights against Jack Dempsey—in some ways they were the Ali–Frazier of their day. Tunney took the heavyweight title from Dempsey in 1926, and again defeated Dempsey in the controversial “long count” rematch one year later, on Sept. 22, 1927. That match was a huge spectacle, staged at Chicago’s Soldier Field in front of 105,000 spectators.
Boxing promoter Tex Rickard saw dollar signs when a scrappy New Zealander named Tom Heeney challenged the champ to a match. Heeney had won the Australian heavyweight title in 1922, and after arriving in the U.S. in 1926 found enough success in the ring to be ranked fourth among the world’s heavyweight boxers.
Writing in his column, “Sports of the Week,” in the July 21, 1928 issue of the New Yorker, Niven Busch Jr. assessed Heeney as a formidable opponent:
This cartoon by Leonard Dove, also in the July 21 issue, joined in the fun…
As for the actual fight at Yankee Stadium on July 26, 1928, Tunney won by a TKO in the 11th round. Perhaps the boxer from Down Under wasn’t in such great shape after all, or so surmised Niven Busch Jr in the August 4 issue:
New Yorker illustrator Johan Bull offered this perspective in artwork that accompanied Busch’s article…
…and for the record, here is a photograph of the victorious Tunney:
Tunney’s winning purse was $525,000 (about $7.3 million today) and Heeney’s was $100,000 ($1.4 million), modest when compared to the recent debacle in Las Vegas that pitted professional boxer Floyd Mayweather Jr. against mixed martial arts champion Conor McGregor. Mayweather earned a disclosed purse of $100 million while Conor McGregor brought home $30 million.
Heeney would remain in the U.S. and fight a few more bouts before retiring to Florida, where he ran a bar and fished with his friend, Ernest Hemingway. Tunney, on the other hand, announced his retirement from boxing just five days after the fight. It was time to finally devote himself to a life of the mind. Norman Klein, writing in the Aug. 4 “Talk of Town,” offered a glimpse into that new life:
Still not getting enough of The Champ, “Talk” also related this story about Lucky Strike cigarettes, and how that company’s publicists tried unsuccessfully to persuade Tunney to endorse their product:
However the promoter of the Tunney–Heeney fight, Tex Rickard, had no problem taking money from the American Tobacco Company:
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Tunney Was More Exciting
In the “Talk of the Town” the New Yorker cast a jaded eye toward the Ninth Olympic Games in Amsterdam:
And perhaps even less exciting than the Olympics was the magazine’s “Profile” subject, Andrew W. Mellon, referred to in the title as “Croesus in Politics.” Mellon was no Gene Tunney, but he did ensure his immortal fame through his philanthropy, still expressed today by the Andrew W. Mellon Foundation. Below are the concluding lines of the profile, written by Homer Joseph Dodge:
The article featured this terrific caricature by illustrator Abe Birnbaum…
The magazine’s “Motors” column touted Chrysler’s new “peaked” radiators, which no doubt caused many insecure Chrysler owners to consider junking their non-peaked models of yesteryear:
This ad in the same issue screamed “new, new, new” for what appeared to be mostly the same old, same old…
Our comic comes courtesy Al Frueh, who looks in on the workings of a printing press at a celebrity tabloid:
The “Profile” for the May 12, 1928 issue was unusual in that its subject was not a titan of industry, or a prominent politician, or noted artist, musician or literary figure, but rather a dog—an extraordinary animal named Egon who would be lost to history were it not for Alexander Woollcott writing about this particular German Shepherd and his exploits on the French Riviera.
I should be clear that the dog featured at the top of this entry is not Egon, but a famous contemporary named Rin Tin Tin. It is said Egon could have enjoyed similar fame on the silver screen (Hollywood was looking for an animal to replace the aging canine superstar), but Egon’s owner, Benjamin Finney, had no interest in the limelight. So I couldn’t find any images of Egon save for this drawing that accompanied Woollcott’s essay:
Writing for the Huffington Post, Anne Margaret Daniel calls Egon Finney the “Jazz Age celebrity no one has noticed since his lifetime, but who is surely as interesting as many of his human contemporaries — and far more interesting than many of them.”
Woollcott would agree with that statement, given the opening paragraphs of his piece on Egon:
When Egon and Finney lived in Antibes in 1927 and 1928, Egon would give diving exhibitions off the rocks below the Hotel du Cap. According to Daniel, the dog also “availed himself of his owner’s surfboard, and water skis — possibly the first pair ever on the Riviera.” Egon was aided in his efforts by none other than the writer F. Scott Fitzgerald, who lived on the Riviera from 1925 to 1930.
According to Daniel, Finney recalled that Egon’s physical design “made it difficult for him to get started (on the surfboard), but his friend Scott Fitzgerald was expert at giving him a hand… Firmly balanced, tail streaming in the wind, he was a noble sight — and he knew it.”
Because the dog outshone his owner, Woollcott headlined his profile, “The Owner of Ben Finney.” Egon died in 1934, and those very words are carved on his headstone, located in America’s first pet cemetery in Hartsdale, New York.
Someone He Could Finally Relate To…
Charles Lindbergh was famously shy and crowd averse, so when the famed aviator met with the serious-minded boxing champ Gene Tunney, he found something of a kindred spirit. Writing for the New Yorker’s “Talk of the Town,” Peter Vischer was there for all of the action:
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From Our Advertisers…
Beginning in 1924 the Southern Pacific’s Golden State Limited trains added modern and luxurious 3-compartment, 2-drawing room observation cars to their Pullman fleet. This advertisement in the May 12, 1928 New Yorker enticed affluent readers to take the 2,762 mile, 70-hour journey from Chicago to Los Angeles:
As the fashion advertisements turned to summer, the May 12 issue featured no less than three separate ads for straw boaters…
Today’s ubiquitous polo shirt was an entirely new look for the summer of 1928. The shirt was designed by France’s seven-time Grand Slam tennis champion René Lacoste, who understandably found traditional “tennis whites” (starched, long-sleeved white button-up shirts with neckties) both cumbersome and uncomfortable. Lacoste first wore the polo at the 1926 U.S. Open, and in 1927 he placed the famous crocodile emblem on the left breast of his shirts. It didn’t take long for many imitators to hit the market. This ad from Wallach Brothers offered one version for $6, although I can’t imagine wool was the best material for this shirt (Lacoste used cotton in his).
No doubt B. Altman had June brides in mind for this advertisement featuring a deco bride of impossible proportions:
And our cartoon is once again from Peter Arno, who explored the not so subtle racism of the upper classes:
Gene Tunney was not your typical boxer. Holder of the heavyweight title from 1926 to 1928, he defeated his rival Jack Dempsey in 1926 and again in 1927 in the famous “Long Count Fight.” But Tunney was no Palooka—he preferred to be known as a cultured gentleman, and made a number of friends in the literary world including George Bernard Shaw, Ernest Hemingway and Thornton Wilder.
So when given the opportunity to say a few words, Tunney made the most of it, including at a dinner hosted by boxing and hockey promoter Tex Rickard to honor champions in various sports. The New Yorker’s E.B. White was there tell us about it:
While Tunney was doubtless composing his thoughts at the banquet table, baseball legend Babe Ruth was wishing he could be someplace else…
…like hanging out with his old buddy Jack Dempsey…
Instead, the Babe would have to listen to a surprise speech by Tunney, who sought to prove to those in attendance that he had brains to match his brawn. No doubt to the relief of many in attendance, New York City’s flamboyant mayor, Jimmy Walker, was able to return the proceedings to party mode.
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The New Yorker writers found little to like about Hollywood, but Charlie Chaplin could always be counted on to knock out a humorous film. At least most of the time. Here is what “The Talk of the Town” had to say about his latest, The Circus:
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Give ‘Em Dirty Laundry
In these days of clickbait and other news designed to attract our prurient interest, we can look back 89 years a see that the tabloids were doing much of the same, particularly in Bernarr Macfadden’s New York Graphic, which was making the most of the final days of death row inmates Ruth Snyder and Judd Gray…
Former lovers Snyder and Gray were sentenced to death in 1927 for the premeditated murder of Snyder’s husband (they went to the electric chair at Sing Sing prison on Jan. 12, 1928). Newspapers across the country sensationalized their trial, but the Graphic went the extra step by paying large sums to celebrity correspondents, including evangelist Aimee Semple McPherson, to write about the sordid case. Sister Aimee used her Graphic column to encourage young men to “want a wife like mother — not a Red Hot cutie.” Semple herself would later be accused of an affair, but then what else is new in the business of casting stones?
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Even His Skivvies?
We can also look back 89 years and see that people were just as celebrity-crazed then as they are now. Charles Lindbergh could barely keep the clothes on his back while being pursued by adoring mobs, according to “Talk of the Town”…
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Dorothy Parker wrote a vigorous, even impassioned defense of the late dancer Isadora Duncan in her column, “Reading and Writing.” Parker reviewed Duncan’s posthumously published autobiography, My Life, which she found “interesting and proudly moving” even if the book itself was “abominably written,” filled with passages of “idiotic naïveté” and “horrendously flowery verbiage.” In this “mess of prose” Parker also found passion, suffering and glamour—three words that Parker could have used to describe her own life.
Parker elaborated on the word “glamour,” which she thought had been cheapened in her day to something merely glittery and all surface. True glamour, wrote Parker, was that of Isadora Duncan, coming from her “great, torn, bewildered, foolhardy soul.” Parker concluded with this plea:
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New Kid on the Block
Yet another high-rise dwelling was available to Jazz Age New Yorkers—One Fifth Avenue in Greenwich Village. One Fifth Avenue was an apartment with the word “hotel” attached to justify its 27-story height. To meet zoning requirements, the apartments had “pantries” instead of kitchens. But then again, your “servant” would fetch your dinner anyway…
Historical note: One Fifth Avenue marked a dramatic change in the character of Washington Square, one of the most prestigious residential neighborhoods of early New York City. A previous occupant of the One Fifth Avenue site was the brownstone mansion of William Butler Duncan. In addition to One Fifth Avenue, the residences at 3, 5, and 7 Fifth Avenue were also demolished to make way for the new art deco “apartment hotel.”
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To close, a two-page spread by Helen Hokison exploring one woman’s challenge with the “flapper bob” (sorry about the crease in the scan–that is how it is reproduced in the online archive). Click the image to enlarge.
And a bit of fun on the streetcar, courtesy of cartoonist Leonard Dove…
The silent comedy-drama What Price Glory was a popular film during the final weeks of 1926. Directed by Raoul Walsh, it was based on a popular 1924 play by Maxwell Anderson and Laurence Stallings.
The film about World War I Marines who are rivals for the affections of a daughter of the local innkeeper proved to be a rare winner with the New Yorker film critic “OC” (anyone know his/her identity?), in a review published in the magazine’s previous issue (Dec. 4, 1926).
The film also gained fame from the fact that although it was silent, the characters could be seen speaking profanities that were not reflected in the title cards. The studio was flooded with calls and letters from enraged lipreaders, including the deaf and hearing impaired, who found the profanity between Sergeant Quirt and Captain Flagg offensive.
In the Dec. 11 issue, The New Yorker continued its publicity of the film with this drawing in the arts section by Reginald Marsh:
I like the curious little bubble image the artist included in his illustration (above), just in case we aren’t sure what the gentlemen are fighting over.
Other items in the Dec. 11 issue included Morris Markey’s “A Reporter at Large” piece on the newly crowned prizefighter Gene Tunney, who apparently was struggling with fame and wanted to be known for his smarts rather than his fists. Markey wasn’t buying it:
After a number of verbal jabs throughout the piece, Markey included this knockout punch: