Stormy Bellwether

While legal beer dominated the headlines in the spring of 1933—a little something to cheer about in those depressed times—few seemed to notice the troubles brewing on the other side of the pond.

April 1, 1933 cover by Julian de Miskey.

Artist George Grosz (1893–1959) was not among them. A recent self-exile from his native Germany, Grosz had savagely caricatured the perversity of the bourgeois in 1920s Weimar Berlin; through his art he tried to warn fellow Germans of the horrors to come. Critic Lewis Mumford stopped in at the Raymond & Raymond galleries to check out the latest efforts of this Manhattan newcomer:

EARLY WARNING SIGNS… George Grosz’s The Pillars of Society (1926) satirized the bourgeois supporters of Fascism in post-war Germany; Grosz with friend, circa 1933. (history net.com)

Although Grosz intended to make a clean break with his past after emigrating to New York in January 1933, his work still reflected his distaste for bourgeois sensibilities…

GROSS GROSZ…In a Restaurant (circa 1933) was admired by Mumford for the tenderness of the watercolor wash that contrasted with the “grossness” of its subjects. (artnet.com)
ON THE SIDEWALKS OF NEW YORK…Grosz wanted to make a clean break with his past after emigrating to New York in January 1933, but he still couldn’t help but see the hypocrisy in the faces of bourgeois Manhattanites. At left, Black & White (1933) and at right, Street Scene, Downtown Manhattan (1933). (mutual art.com/artsy.net)

…and when war raged in his homeland, Grosz returned to chronicling the perversity of the Nazi regime…

HORRORS REALIZED…Grosz’s God of War (at left, from 1940) and his 1944 oil on canvas, Cain or Hitler in Hell. (David Nolan New York)

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Bluenose Blues

Sadly, we are moving toward the end of the pre-Code era, and as E.B. White explained in “Notes and Comment,” the talkies were about to get a bit less talkative:

AW HECK…Dorothy Mackaill portrayed a secretary-turned-prostitute in the 1931 pre-Code Hollywood film Safe in Hell. The days were numbered for the brief period in Hollywood (roughly 1929–34) when films featured “adult” themes including sexual innuendo, mild profanity, and depictions of drug use, promiscuity and prostitution. (IMDB)

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From Our Advertisers

We begin with the back pages, and the latest in entertainment on Broadway…

…the makers of Cadillacs continued to promote the snob appeal of their 12- and 16-cylinder automobiles…it appears these folks are leaving an Easter service (note the doves), but whatever went on in there, they don’t seem very moved by the spirit…

…and here’s a close-up of the ad’s opening lines that suggested Cadillacs are an ideal complement to the apparel of those strutting their stuff on the Easter Parade…

…and here’s a jolly rendering for Lucky Strike by advertising illustrator John LaGatta (1894–1977)…his work was seen in many ads and in magazines during the first half of the 20th century, including twenty-two Saturday Evening Post covers…LaGatta’s style was known for its cool elegance, but I have to say this image is a bit disturbing, given that the banjo player’s cigarette is just inches from the woman’s eyeball…

…on to our cartoonists, we have a rare appearance by Clara Skinner (1902–1976), showing us here in the “Goings On About Town” section that John Held Jr wasn’t the only one making woodcuts…

William Steig was lost at sea…

Perry Barlow gave us this split scene (across two pages) of the challenges of mixing domestic and non-domestic life…

Otto Soglow continued to chronicle the adventures of his popular Little King…

…we haven’t seen Mary Petty in awhile, so here’s a bit of gossip…

James Thurber used a rare two-page spread of Alexander Woollcott’s “Shouts and Murmurs,” to lay out this unusual illustration…

…and Thurber again, in a more familiar vein…

…we move on April 8, 1933…

April 8, 1933 cover by Adolph K. Kronengold.

…and go straight to advertisers who were responding to the March 22 signing of the Beer and Wine Revenue Act by Franklin D. Roosevelt…the Congressional action made it permissible to sell beer as long as it was less than 3.2% alcohol…

…the makers of Rheingold beer came out of the gates with this ad showing that even elegant women could enjoy this taste of freedom…

…not completely sure, but I believe this was the first ad for Coca-Cola to appear in The New Yorker

…in those tough times the steamship lines were beginning to realize they needed to appeal to the thrifty as well as the posh…

…Illustrator Herbert Roese offered up this Arno-esque gag for Johnson & Joshnson…

…on to our cartoons, we begin with this Peter Arno spoof of a series of R.J. Reynold’s Camel ads that referenced various magic tricks…

…in the same issue, just 20 pages later (p. 48) appeared one of the actual Camel ads…proof that Harold Ross would never kowtow to the advertising department—with the exception of those yeast ads for his friend and benefactor Raoul Fleischmann, who kept the magazine afloat in the early, lean years…

…we have more James Thurber, who kicked off the April 8 issue…

…and offered more hijinks inside…

William Steig gave us this strip captioned “The Spicy Story” which ran across the bottom of pages 26-27…

Gluyas Williams continued to hang out with his fellow citizens, this time in the skies above Manhattan…

Daniel ‘Alain’ Brustlein showed us one cabbie’s reaction to the cheap ways of the posh crowd…

…and we end by saying grace, with Peter Arno

Next Time: Beer Thirty…

Diary of a Lady

It was no surprise Dorothy Parker did not think much of society types, especially those afflicted with extreme solipsism.

March 25, 1933 cover by Harry Brown.

Parker’s “The Diary of a Lady,” briefly excerpted here, featured entries from a diary of a fictional socialite who constantly bemoaned the minor inconveniences of her shallow existence, oblivious to the world around her.

YOU POOR THING…Dorothy Parker (left) took a dim view of the lives of “poor little rich girls” like socialite Brenda Frazier (who had a tempestuous relationship with New Yorker cartoonist Peter Arno); Robert Benchley, on the other hand, took a more jolly view of human absurdity. (britannica.com/Wikipedia/theattic.space)

In contrast to Parker, Robert Benchley’s satire was usually more on the silly side, with a lot less bite. Here is an excerpt from “Home for the Holidays” (which immediately followed Parker’s piece in the magazine), in which Benchley describes the festive mood of one family during FDR’s “bank holiday”…

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On the Lighter Side

E.B. White was the unofficial aviation correspondent for The New Yorker, ever eager to go aloft in the latest contraption. In this excerpted “Talk of the Town” entry White described his adventures aboard the Goodyear blimp Resolute:

WHAT A GAS…Top photo, the Resolute at its home base, Holmes Airport (in Jackson Heights, L.I.), where E.B. White boarded his flight. As White noted, Resolute was a sister ship to kathrynsreport.com/New York Times)

And we turn again to White, this time an excerpt from his “Notes and Comment” celebrating Franklin D. Roosevelt’s planned amendment to the Volstead Act that would allow people to have a legal beer while they waited for the 21st Amendment to be ratified. White had a couple of ideas regarding locations for beer gardens. An excerpt:

BEER THIRTY…E.B. White believed the front of the internationally famous Brevoort Hotel (next to the Mark Twain House at the southeast corner of Fifth Avenue and 9th Street) would be an ideal spot to quaff some suds. Alas, the hotel (and the Twain house) fell to the wrecking ball in 1952, replaced by the Brevoort apartments (right). (MCNY/streetwise.com)

Although the Brevoort idea didn’t pan out, White did get his wish, more or less, for a Bryant Park location, the Bryant Park Grill…

(bryantpark.org)

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Mayor McCarthy

The profile featured Stitch McCarthy, considered one the most flamboyant “street mayors” of the Lower East Side. Writing in Lapham’s Quarterly (Aug. 1, 2018), Laurie Gwen Shapiro describes McCarthy as “a five-foot-tall, cross-eyed Romanian Jew born Samuel Rothberg, always seen with a cigar in his mouth.” What Stitch lacked in height he made up for in toughness, and by his teens was as tough as nails. Shapiro writes: “At night he managed a small-time boxer who once was scheduled to fight a bantamweight named Stitch McCartney in Jersey City. As he later told the story (no doubt over and over), his client fled in fear at the sight of McCartney and the crowd booed. He went in the ring himself, flattened McCartney, and took a version of his opponent’s name for his own.”

The profile was written by Meyer Berger, known as a master of the human interest story. Berger did a short stint at The New Yorker but for most of his career he worked for The New York Times, where he wrote a long-running column, “About New York.” Here is a very brief excerpt of the profile, with a caricature by Al Frueh.

TOUGH AS NAILS was what you became if you wanted to be one of the unofficial mayors of the Lower East Side like Stitch McCarthy, seen here in 1931. According to Laurie Gwen Shapiro, street mayors “were likable fixers who cut through red tape and might settle between fifteen and twenty neighborhood disputes a day.” Photo at left (by Berenice Abbott) is a scene from McCathy’s world—Hester Street, between Allen and Orchard Streets. (New York Public Library/Lapham’s Quarterly)

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From Our Advertisers

I would guess Dorothy Parker would have some problems with this ad, featuring society women shilling for nail polish…

…the folks at Packard went with an ad that showed the ideal customer (seated in a library, clad in smoking jacket), contemplating one of their recent ads (the same one that was featured in the Feb. 18, 1933 issue of The New Yorker

…Camel ads took on a new look thanks to the artistry of Ray Prohaska (1901–1981)…in the early 1930’s you see more use of watercolors in ads for fashion, or in this case, cigarettes…

…and Gardner Rea drew up this scene for the makers of Sanka coffee, the decaf of its day…

…which leads into the work of other New Yorker cartoonists and another master of the line drawing, Gluyas Williams

Robert Day offered a bit of understatement…

Carl Rose celebrated the arrival of legal beer…

Otto Soglow showed us how royalty responds to a noisy feline…

Kemp Starrett shopped for somp’n to read…

…and we close with Peter Arno, and an ill-timed joke, at least for one woman…

Next Time: Stormy Bellwether…

Not Even Funny

There were a number of people Dorothy Parker couldn’t abide. That included gifted writers who not only eschewed serious literature, but who instead chose to crank out a lot of mass-market trash.

March 18, 1933 cover by William Steig.

Parker was well acquainted with Tiffany Ellsworth Thayer (1902–1959), and for a time she even associated with the Fortean Society, which Thayer founded in 1931. Inspired by writer Charles Fort, the Forteans promoted the use of scientific methods to evaluate unexplained phenomena such as UFOs, spontaneous human combustion, and other oddities. Parker and fellow New Yorker writers Ben Hecht and Alexander Woollcott were among founding members, doubtless drawn to Fort’s reputation as a skeptic; however one famous skeptic, journalist H.L. Mencken, called Fort’s ideas “Bohemian mush.” It’s hard to say how long Parker stayed connected to the Society, but by 1933 she was fed up with Thayer’s novels, including his latest, An American Girl, which she found to be “the gaudiest flower of pretentiousness.” Here is an excerpt from Parker’s sometime column, “Reading and Writing,” subtitled Not Even Funny…

TIFF WITH TIFFANY…At left, Tiffany Thayer aboard a cruise ship with an unidentified woman, most likely his first wife, a dancer named Tanagra, early 1930s; at right, Dorothy Parker and a first edition of the offending volume. In her review, Parker observed that Taylor “is beyond question a writer of power; and his power lies in his ability to make sex so thoroughly, graphically, and aggressively unattractive that one is fairly shaken to ponder how little one has been missing.” (IMDB/Worthpoint)

Although Thayer founded a society based on scientific reason, his pulp novels were filled with fantasy and prurient imagery. F. Scott Fitzgerald once observed that “curious children nosed at the slime of Mr. Tiffany Thayer in the drug-store libraries.”

BELIED LETTRES…Clockwise from top left, Thayer’s 1931 novel Call Her Savage was made into a 1932 film starring Clara Bow, here featured on the book’s dustcover; the same novel repackaged in 1952 for the pulp trade; a 1943 edition of Thayer’s One-Man Show, and a 1951 Avon reprint that toned down the nudity but upped the creep factor. (facebook.com/biblio.com)

…and speaking of creep factor, check out Avon’s 1950 re-issue of Thayer’s 1937 novel The Old Goat, illustration attributed to Edgar Lyle Justis

(biblio.com)

Artists like Justis must have had a ball doing these illustrations, creating images to lure the unsuspecting into purchasing these old titles. Note how the coked-up old man sports not-so-subtle devil horns.

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They Called It a Holiday

E.B. White, James Thurber (see below) and others in the March 18 issue commented on the national banking “holiday” declared by President Franklin D. Roosevelt in an effort to stabilize America’s banking system and rebuild public confidence. This led to the Glass-Steagall Act, signed three months later by FDR. Some observations in “Notes and Comment” by E.B. White, with the usual great spot illustrations by Otto Soglow

SAY CHEESE!…President Franklin D. Roosevelt signs the Glass-Steagall Act on June 16, 1933, effectively separating commercial banking from investment banking and creating the Federal Deposit Insurance Corporation (FDIC), among other things. (Associated Press)

…meanwhile, Germany’s new chancellor, Adolf Hitler, was busy abolishing civil liberties while pretending to be distressed by the behavior of his brownshirt thugs…an excerpt from Howard Brubaker’s “Of All Things”…

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A Familiar Ring

For the second week in a row Ring Lardner lent his wit to The New Yorker’s “Over the Waves,” column, which typically reviewed the latest news and entertainment beamed from the radio tower atop the Empire State Building. Lardner, however, was in California, lamenting the challenges of the time lag. An excerpt:

AND NO WI-FI, EITHER…Ring Lardner (center) detailed the frustrations of listening to New York-based radio entertainers like Eddie Cantor (left) and Rudy Vallée during his stay in California. (Pinterest/The Classic Archives/The New York Times)

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Dance Away Those Blues

The pre-Code musical 42nd Street received a brief, albeit mostly positive review from critic John Mosher, who along with the producers of the film knew Depression-weary Americans needed such distractions. Nearly 90 years later (April 10, 2020), another New Yorker film critic, Richard Brody, suggested 42nd Street as one of the best films to stream during the Covid-19 pandemic: “Modern musicals start here, and Busby Berkeley’s genius bursts into full flower,” he wrote.

DANCE ‘TIL YOU DROP…Under pressure to produce a hit after losing his lead dancer (Bebe Daniels) to a broken ankle, Broadway musical director Julian Marsh (Warner Baxter, center) mercilessly rehearses her replacement, Peggy Sawyer (Ruby Keeler, in her film debut) before the premiere, vowing “I’ll either have a live leading lady or a dead chorus girl.” Looking on (to the right of Baxter) is Ginger Rogers, who portrayed “Anytime Annie.” (tcm.com)
A LEG UP ON HIS CAREER…42nd Street was a breakthrough film for choreographer Busby Berkeley, who would direct and choreograph a long string of musicals until the 1960s. The film is now considered a classic, preserved in the United States National Film Registry. (IMDB)

…and for trivia buffs, during an opening scene Bebe Daniels is shown reading the February 20, 1932 (anniversary) issue of The New Yorker…

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From Our Advertisers

A convertible LaSalle (a downscale Cadillac brand) looks like a great way to enjoy a drive along the beach…let’s hope it has enough acceleration to outrun the tsunami apparently heading its way…

Walter Chrysler continued to dig into his deep pockets for two-page color spreads, including this one that placed his humble DeSoto in St. Moritz, of all places…

…not to be outdone, the folks at Nash found another exotic locale for their budget-priced sedan…Chicago, that is, at the 1933 Century of Progress Exhibition…and for an extra touch of class, we have what appears to be a chauffeur attending to this modest motorcar…

…America’s top luxury car maker, Pierce Arrow — a regular advertiser in The New Yorker — decided a quarter-page ad was sufficient to keep their name before the eyes of the well-heeled…at right, an ad from another back page featured cartoonist Don Herold shilling for the makers of imitation liquor flavors…according to the ad, one bottle, obtainable from your druggist, “flavors a gallon” of whatever forsaken hootch you are consuming…

…the folks at Log Cabin relied on the talents of another New Yorker cartoonist, John Held Jr., to make both their product and a signature cocktail a more palatable experience…

…I have to hand it to the folks at Heinz for signing off on an advertisement only a vampire would find appealing…

…the purveyors of Marie Earle beauty products rolled out this modern ad to promote their “Essential Cream”…

…while staid Brooks Brothers remained true to form — no flashy colors or advertising jargon — just straight talk about price increases….

…and then there’s the upmarket Fortnum & Mason, appealing to America’s Anglophiles with one of their famed wicker hampers filled with various goodies selected for “charming and greedy people”…

….for several years R.J. Reynolds employed the services of Carl “Eric” Erickson (1891–1958) to illustrate a series of ads featuring classy, disinterested, continental types smoking their Camel brand cigarettes…despite their less-than-exotic name, the makers of Spud menthol cigarettes hired Ruth Sigrid Grafstrom (1905–1986) to create their own smart set of smokers…

…ads that bore a striking resemblance to Erickson’s Camel work (this example from 1931)…

…and for your consideration, works from 1933 by Carl Erickson and Ruth Sigrid Grafstrom…both were noted fashion illustrators…

…on to our cartoonists, we begin with Charles Addams, who’d just published his first New Yorker cartoon the previous month, in the Feb. 4, 1933 issue

…that first cartoon was simply signed “Addams”…here he used the familiar “Chas Addams”…a close-up of the signature…

…we continue with a great caricature by Al Frueh to accompany a profile of Rudolf Kommer (as told by Alexander Woollcott)…

…a delightful full page of bank holiday-themed cartoons by James Thurber

Richard Decker offered up a tall tale…

…and we close with Peter Arno, who served up one of his clueless cuckolds…

Next Time: Diary of a Lady…

 

One Perfect Night

Once again The New Yorker marked its anniversary—the eighth—with a repeat of its very first cover, a tradition that would last until 1993. Unlike previous years, E.B. White made no special mention of the occasion in his “Notes and Comment,” no doubt feeling confident about the magazine’s prospects despite the challenges of the Depression. In 1933 The New Yorker could count on nearly 117,000 readers.

Feb. 18, 1933 cover by Rea Irvin.

And so we look to another of the magazine’s star contributors, humorist and stage critic Robert Benchley, who was rarely impressed with Broadway’s middlebrow fare. It was in such an environment that Benchley found himself separating the wheat from the chaff, listing a selection of scenes from various plays that together might represent a “perfect night” of entertainment:

A BROADWAY BUFFET…Clockwise, from top left, Robert Benchley recommended Jack Haley’s bedroom scene and Ethel Merman’s rendition of “Eadie Was a Lady” in Take a Chance as worthy of a look; he also found George M. Cohan’s telephone call to police HQ in Pigeons and People memorable, and Beatrice Lillie was apparently a delight in the dressing room scene from Walk a Little Faster. (playbill.com)
TRIPPING THE LIGHT FANTASTIC in Cole Porter’s musical Gay Divorce were Claire Luce and Fred Astaire, dancing to the hit song “Night and Day.” It was Astaire’s last Broadway show before he headed to Hollywood for even greater stardom; Jack Pearl and Barbara Newberry in Pardon My English; Eva Le Gallienne as the White Queen and Josephine Hutchinson as Alice in the 1932-33 production of Alice in Wonderland at Le Gallienne’s own Civic Repertory Theatre; Alice (Hutchinson) encounters Tweedledee (Burgess Meredith) and Tweedledum (Landon Herrick) in Alice in Wonderland. (Pinterest/gershwin.com/blog.mcny.org)

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Spring Cleaning

While passing by the Vanderbilts’ “Triple Palace” on 51st and Fifth Avenue, E.B. White (“Notes and Comment”) noted signs of neglect at the famed mansion:

HOME  SWEET HOME…At top, Alva Vanderbilt engaged Richard Morris Hunt to build a “Petite Chateau” on the northwest corner of 52nd Street; below, the drawing room. The Triple Palace was demolished in 1947-49. (mcny.org/Wikimedia Commons)

The Triple Palace site today:

(daytoninmanhattan.blogspot.com)

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Going Round and Round

No one was landing quad flips at New York’s Ice House in 1933, but for ice skating enthusiasts it was the place to be for both figure skating competitors as well as for those just interested in a leisurely skate to the strains of a live orchestra. “The Talk of the Town” explains in this excerpt:

CHILLING SIGHT…Top and below, the Ice House was located on the top floor of a four-story building attached to Madison Square Garden. (Pinterest)

In both Europe and America ice skating in the 19th and early 20th century was something of an elaborate ritual in urban areas; skating rinks included tea rooms as well as places to dance or ice skate to the gentle rhythms of a live orchestra…

TEA COSY…The Biltmore Hotel Ice Gardens offered guests a warm place to watch the cold weather fun of the hotel’s outdoor ice skating rink, circa 1915. (mcny.org)

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The Jig Is Up

Jigsaw puzzles have been around since the late 1700s (they were handmade then), but their popularity really took off in the 20th century with advancements in manufacturing and especially during the Depression when folks sought affordable forms of entertainment they could enjoy at home. The 1930s also saw jigsaw puzzles become more complex. “The Talk of the Town” observed:

In 1933 the Long Island City-based puzzle manufacturer Einson-Freeman introduced a line of puzzles that included clues to solving mysteries described in an accompanying novelette…

(worthpoint.com)

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Small But Deadly

Howard Brubaker’s “Of All Things” column, which ran from 1925 to 1951, was a series of brief, satirical comments on the events of the day, including some that to modern eyes point to the catastrophic events that awaited Brubaker’s world (reader Frank W. notes that “the ‘aged piano-player’ was Ignacy Paderewski, who had served as Prime Minister in the immediate aftermath of WWI, and who was the nearest thing the Poles had to a national-unity figure”):

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Her Protégé

When Mae West adapted her 1928 Broadway play Diamond Lil into the 1933 film She Done Him Wrong, the puritanical backers of the Hays Code (which would be enforced in 1934) demanded that the film make no reference to the “scandalous” play. But because it was still the pre-Code era, West’s film featured many double entendres and her famous (and famously misquoted) quip, “Why don’t you come up sometime and see me?” That line was spoken to Cary Grant—whom West would later claim as her discovery even though Grant had drawn considerable attention in the previous year for his work opposite Marlene Dietrich in Blonde Venus. For the record, Grant, who would be paired again with West in 1933’s I’m No Angel, would later credit West, and She Done Him Wrong, for giving his career a major boost. New Yorker critic John Mosher lauded the film for the much-needed laughs it provided to Depression-weary audiences.

SHOWING HIM THE ROPES…The nearly forty-year-old Mae West was 11 years older than Hollywood newcomer Cary Grant when they appeared together in 1933’s She Done Him Wrong. The film was nominated for an Academy Award (Best Picture), and in 1996 was selected for preservation in the National Film Registry by the Library of Congress. (filmreference.com)

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From Our Advertisers

The folks at Packard took a new advertising tack by demonstrating the durability of their luxury automobile…

…hopefully the Packard was riding on “Double Eagle” tires by Goodyear…however, this is an odd illustration to emphasize a child’s safety, when the kid’s posh mum seems more concerned about her appearance than anything else…also, does she plan to drive home with the windshield down?…

…Log Cabin continued its series of ads featuring New Yorker cartoonists…here Peter Arno lends one of his dirty old walruses to the cause of syrupy waffles and pancakes…

…on to our cartoonists, we have Arno again, keeping up appearances among high society…

Gluyas Willams demonstrated his knack for illustrating the foibles of his fellow citizens…

Helen Hokinson looked in on a man aspiring to become the next T.S. Eliot…

…the growing popularity of the gangster film knew no bounds, according to Perry Barlow

…and we close with James Thurber, and a speakeasy standoff…

Next Time: Deskey’s Deco…

Belle Geste

“Nobody said not to go” was a phrase often used by Emily “Mickey” Hahn when returning from one of her far-flung and often wild adventures.

Feb. 4, 1933 cover by Rea Irvin.

And nobody ever told Hahn (1905–1997) what she could write about, and so she wrote, with brio and authority, on a variety of subjects ranging from feminism, diamond mining, and animal behavior to Chinese history and cooking. The author of 54 books, Hahn also penned a number of biographies including those of Leonardo da Vinci, Chiang Kai-shek, and D. H. Lawrence among others. In the Feb. 4 issue Hahn wrote about spending the night at a New York flophouse, not out of necessity but rather to write about the experience. Excerpts:

NO RITZ, THIS…Entrance to a flophouse in the Bowery, photo by Walker Evans, 1934.

In the following two excerpts, Hahn described her sleepless night, and her exit from the flophouse the following morning…

More on Emily Hahn, who defied convention from the very start of her adult life: before graduating from the University of Wisconsin in 1926 (the first woman to earn a degree in mining engineering there), she drove across the U.S. in a Model T, dressed a man. She wrote about her experiences in letters to her brother-in-law who, unbeknownst to Hahn, shared them with New Yorker editors. This would lead to a longtime relationship with the magazine, to which she would contribute nearly 200 articles (and one poem) between 1929 and 1996. She would also serve as China correspondent from 1935 to 1943.

In 1930 she traveled to the Belgian Congo, where she lived for two years with a pygmy tribe while working for the Red Cross; she later crossed Central Africa alone on foot. In his 2006 memoir, Let Me FinishRoger Angell described Hahn as the magazine’s “Belle Geste,” a woman “deeply, almost domestically, at home in the world. Driven by curiosity and energy, she went there and did that, and then wrote about it without fuss.”

AT HOME IN THE WORLD…Clockwise, from top left, Emily “Mickey” Hahn poses with her pet gibbon, Mr. Mills, in Shanghai, circa 1935; undated photo with more of her furry friends; Hahn as a teenager, circa 1920; cover photo from her 1944 book, China to Me; Hahn in 1944 with her daughter Carola, following their return from occupied China. (Wikipedia/Lilly Library, Indiana U)

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Chief Stooge

Theatrical promoter Alfred Cleveland Blumenthal (1885–1957) was well-known to New Yorkers in the 1920s and 30s as a speakeasy owner, buddy to Mayor Jimmy Walker and husband to actress Peggy Fears. Although “Blumey” is largely forgotten today, in 1933 he merited a two-part profile by Alva Johnston. Here are excerpts from the opening lines:

ONLY THE SHADOW KNOWS…A.C. “Blumey” Blumenthal (at left in the light suit) was often seen shadowing Mayor Jimmy Walker in his role as chief counselor and chief stooge. Here the mayor is escorted by Blumey and New York’s finest during corruption hearings in 1931. At right, Blumey’s wife Peggy Fears (1903–1994) in her most notable film role, 1935’s The Lottery Lover. Their tempestuous marriage lasted from 1927 to 1950. (avenuemagazine.com)

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Coward’s Ménage

Playwright Noel Coward existed in the orbit of the Algonquin Round Table, so it was doubtless challenging for Robert Benchley to critically review his friend’s work. Fortunately, Benchley found Design For Living mostly to his liking. Note how Benchley subtly refers to the play’s gay subtext, and to the fact that it mirrored the real-life relationships of the play’s trio.

THREE’S COMPANY…A studio in Paris. A penthouse in New York. A flat in London. These were the settings for Noël Coward’s play Design for Living at the Ethel Barrymore Theatrewhich starred the wife-husband team Lynn Fontanne and Alfred Lunt and their close friend Coward in a Broadway run of 135 performances from January to May 1933. (Vandamm theatrical photos via wisc.edu)

Benchley did have a few quibbles, but reasoned there was no need to be overly critical when there was such a dearth of quality stage entertainment. Note the great caricatures by Al Frueh (below) that accompanied the review.

Benchley had a different sort of dilemma criticizing Elmer Rice’s earnestly patriotic We, the People, a play about the misfortunes of a working class family in Depression America.

Rice, who won the Pulitzer Prize for Drama in 1929, was an occasional contributor to The New Yorker from 1929 to 1931, including his sci-fi satire on the film industry, Voyage to Purila, which was serialized in eleven installments (with illustrations by Peter Arno) in The New Yorker from Oct. 12 to Dec. 21, 1929.

LET’S MAKE A MOVIE…Elmer Rice (standing) joins theatre producer Joseph P. Bickerton, Jr. (left), and Universal’s Carl Laemmle Jr. to sign a contract for the film version of Rice’s 1931 Broadway play Counsellor at Law. The film proved to a critical success. (Wikipedia)

Meanwhile, film critic John Mosher was trying his best to enjoy the latest Hollywood fare, another Broadway play adapted to the silver screen. Whistling in the Dark…

MURDER MOST AMUSING…The 1933 American pre-Code comedy-mystery film Whistling in the Dark starred Ernest Truex and Una Merkel. (IMDB)

However, Mosher was surprisingly enthused by the rustic charms of Iowa country folk in State Fair…

THE TRIUMPH OF PRIZE PICKLES and other delights awaited viewers of 1933’s State Fair, which gave star billing to Will Rogers and Janet Gaynor. At right, Lew Ayres sweet-talks Gaynor at the fairgrounds. (IMDB)

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Form Follows Function

E.B. White paid close attention to all the little details of daily life, including the advertisements that appeared in The New Yorker. In “The Talk of the Town” he wrote about a Camel ad that inspired a sudden fashion trend:

…here is the Dec. 24, 1932 New Yorker ad to which White referred:

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From Our Advertisers

We keep our cigs lit for our first ad, from Lucky Strike, keeping it simple with their familiar slogan…

…this ad from Powers Reproduction shows us the beach caps that were all the rage in the early ’30s…

…this may look like an old car to modern eyes, but in 1933 these sweeping curves were la dernière mode in the auto world…

…and then there was Hupmobile, trying its best to stay relevant in the Depression…

…the company folded in 1939, but a few reminders live on…

HUP HUP HOORAY…The 1917 Hupmobile dealership at 25th and Farnam in Omaha, NE, was located along the old Lincoln Highway and is the last preserved Hupmobile dealership in the United States. On the National Register since 2014, it now houses apartments. (Flickr)

…Valentine’s Day was just around the corner, so time to buy your sweetheart something special, like this scarf that was all the rage among the Miami snowbirds…

…Greenwich Village restaurateur and personality Don Dickerman took out this two-page ad to trumpet his partnership with puppeteer and illustrator Tony Sarg at the Bohemia restaurant on Broadway…

…the German-American Sarg is also known as the creator, in 1927, of the first giant balloons for Macy’s Thanksgiving Parade…

THE OLD GASBAG…Tony Sarg (upper right hand corner) and assistants painting one of his Macy’s parade balloons. (Fotograms News Photo Service via Pinterest)

…on to our cartoons, and what a big day for The New Yorker…the Feb. 4, 1933 issue featured the first captioned cartoon by Charles Addams

…for the record, Addams’s very first contribution to the magazine was this spot illustration (below) featured on page 65 of the Feb. 6, 1932 issue…

…one of the original contributing artists to The New Yorker, Gardner Rea, continued his skewering of America’s plutocrats…

William Steig took us before the bench to make an honest plea…

James Thurber gave us another skirmish between the sexes…

…and recalling my Jan. 12 post (about the Jan. 7, 1933 issue), in which the puritans got their knickers in a bunch over Robert Laurent’s Goose Girl sculpture in the Radio City Music Hall lobby…

…we end with Helen Hokinson, inspired by Laurent’s work…

Next Time: Role Reversal…

March of Time

In the span of 112 minutes, the much-anticipated Fox production Cavalcade took movie audiences through the first thirty years of the 20th century.

Jan. 14, 1933 cover by Peter Arno.

Anticipating Upstairs, Downstairs (1971) and the more recent Downton Abbey, Cavalcade looked at life through the eyes of upper class Londoners—Jane and Robert Marryot, their children and close friends—and the Marryot’s servants. It was a calamitous ride that included both the Boer War and World War I among other historic events. Critic John Mosher thought it a memorable picture despite its mawkishness.

IT’S A SCARY WORLD OUT THERE…This Fox theater card promised audiences epic thrills with a cast of thousands. (IMDB)
AGING GRACEFULLY…Diana Wynyard and Clive Brook portrayed upper class Londoners Jane and Robert Marryot through three tumultuous decades in Cavalcade. (IMDB)

In the film, the first decades of the 20th century would claim the lives of both Marryot sons—Joe would perish in World War I, and Edward would make the unfortunate decision to take his bride on a honeymoon cruise…

ONE-WAY TICKET…Edward Marryot (John Warburton) and his childhood sweetheart Edith Harris (Margaret Lindsay) are thrilled to be celebrating their honeymoon on a “big boat.” When the couple walk away from the railing, the opposite side of the life preserver is revealed in a dramatic camera shot.

After World War I the film hastily moved on to the Jazz Age, where the social order was going to hell…

CRY WOLF…A creepy older dude puts the moves on a young blonde (portrayed by Betty Grable in an uncredited role) during a Jazz Age scene of a wild party that included glimpses of flirting gay couples. Cavalcade was one of the first films to use the words “damn” and “hell.” (IMDB)

Cavalcade is considered by some critics to be one of the worst films to receive an Academy Award (it actually won three—Best Picture, Best Director, and Best Art Direction). If you are interested in learning more about Cavalcade or about pre-Code films in general, visit the excellent pre-code.com website.

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Sad Songs

George White was famed for his lavish Scandals revues, especially during the Roaring Twenties—leggy showgirls and wisecracking comedians shared the stage with some of the era’s top singers and dancers. White’s Music Hall Varieties seemed to have all of the same elements as his Scandals, but something seemed amiss to Robert Benchley—an unnamed sadness that he chalked up to those depressing times:

THE SHOW MUST GO ON…Even during the Depression George White did what he could to keep the old Roaring Twenties spark alive. Clockwise from top left: White auditioning dancers for his Scandals; Bert Lahr preparing for a stage show in the 1930s (Lahr’s son, John, would later become a New Yorker drama critic); the Howard Brothers, Eugene and Willie, in 1936; and a young Eleanor Powell ready to do some toe-tapping circa 1932. (PBS/NYPL/Wikipedia)

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Journey of the Mind

Louise Bogan (1897–1970) was poetry editor at The New Yorker for nearly forty years (1931–1970) and in 1945 was the first woman to be appointed Poet Laureate to the Library of Congress. For the Jan. 14 issue she wrote “Journey Around My Room,” which begins with her recollection of a childhood train ride. Here are some excerpts:

POET LAUREATE…Louise Bogan in 1937. She was poetry editor at The New Yorker for nearly forty years and was named U.S. Poet Laureate in 1945. (Library of Congress)

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Silent Cal Silenced

Many folks were surprised by the sudden passing of former U.S. President Calvin Coolidge. He was just sixty years old when he succumbed to coronary thrombosis at his Northampton home, “The Beeches.” During The New Yorker’s first years Coolidge was the butt of many jokes…beginning with this Miguel Covarrubias cartoon in the magazine’s fourth issue (March 14, 1925)…

E.B. White offered this eulogy of sorts…

THRIFTY IDYLL…Calvin and Grace Coolidge outside their newly acquired home, “The Beeches,” Northampton, summer 1930. (Leslie Jones Collection)

…and mused about the state of politics in 1933, proving that some things never change…

Last time we learned Lewis Mumford’s views about the new artwork displayed in the RKO Roxy Theatre and in Radio City Music Hall. In the Jan. 14 issue he turned his attentions to the actual buildings, giving them an average grade and preferring the Music Hall over the Roxy (he disliked the oversized chandelier/electrolier). Mumford was decidedly not a fan of the Rockefeller Center development, evident in his closing lines:

SHOWPLACES…Lewis Mumford gave Radio City Music Hall (top) and the RKO Roxy some muted nods, but found the Roxy’s electrolier distracting.

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Parting Thoughts

Alexander Woollcott shared some final recollections of his visit to Moscow, in which he likens the Russians’ freedom under Josef Stalin to the freedom of a spirited schoolboy who desires to sit in the back of the classroom…

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From Our Advertisers

Bonwit Teller employed some modern typesetting, wryly using the word DULL — offset in large san-serif letters — to draw attention to their “Chardonize” fabric, which was essentially artificial silk…

…nothing subtle about this next advertisement…don one of these bathing suits and millionaires will bow before you, or rather, to borrow this ad’s odd metaphor, “fall like wheat before locusts”…

…we get a similar but far more muted pitch from Coty…so does this mean one out of every six desirable bachelors want to be seen with her? Not exactly knocking them down like locusts…

…now here’s a couple of self-assured souls who are neither troubled by hungry locusts nor face powders…they own a Cadillac, and wow, that is really quite the automobile, not like the Caddies you see today that are half-plastic and blend in with the rest of the shapeless blobs we call cars these days…

…the folks who pushed Chesterfield cigarettes were back with another ad aimed at their fastest growing demographic…note the sly reference to women’s suffrage…but that’s not why this woman (seated on a modern Breuer chair) smokes; she smokes because it gives her pleasure, and come to think of it, why should men have all the fun?…

…the Cunard Line suggested that you might run into some big-time celebrities on one of their ships, including actress Norma Shearer and banker/arts patron Otto Kahn (bottom of left-land page); or on the opposite page Charlie Chaplin, Douglas Fairbanks and Mary Pickford, Alfred Lunt and Lynn Fontanne among others…

…by contrast, the French Line employed the artistry of James Thurber to entice travelers onto the high seas…

…which gives us a nice segue into our cartoons, beginning with this spot by Thurber referencing the National Auto Show…

Al Frueh offered up another of his famed sequential works…

Gardner Rea with his usual perspective on the absurd…

Douglas Ryan plied the familiar waters of the harem trope…

…and Robert Day showed us that even the smallest consolation can still satisfy…

Next Time: Life With Father…

Cheers For Beers

Good cheer was in short supply during the worst year of the Depression, but as 1933 approached many New Yorkers could at least look forward to legal beer in the New Year.

Dec. 3, 1932 cover by Helen Hokinson.

But as with all things political, new rules and regulations would need to be hashed out before the taps could flow, and both brewers and beer drinkers would have to recalibrate a relationship that had been suspended for nearly 13 years. Alva Johnston gave this (excerpted) report in “A Reporter at Large”…

WHILE YOU WERE AWAY…Vaudeville star Rae Samuels holds what was purportedly the last bottle of beer (a Schlitz) distilled before Prohibition went into effect in Chicago on Dec. 29, 1930. The bottle was insured for $25,000. After Prohibition ended in late 1933, Schlitz reappeared with gusto and quickly became the world’s top-selling brewery. (vintag.es)

 *  *  *

National Treasure

Chester Dale (1883–1962) began his career in finance at age fifteen, working as a runner for the New York Stock Exchange. Just twelve years later he would marry painter and art critic Maud Murray Dale, and together they would amass an art collection that would include significant works by Claude Monet, Paul Cézanne, Amedeo Modigliani, Henri Matisse and Pablo Picasso. In 1932 the Dales were well on their way to building a collection that would eventually end up in the National Gallery of Art in Washington, D.C. “The Talk of the Town” featured the Dales in this except:

WAYS OF SEEING…Maud Dale was a staunch supporter of artist Amedeo Modigliani, whose 1919 painting Gypsy Woman with Baby (top left) was among 21 of his works collected by the Dales. Maud also commissioned a number of her own portraits, including (clockwise, from top center) ones rendered by George Bellows in 1919, by Jean-Gabriel Domergue in 1923, and by Fernand Léger in 1935. At bottom left is a 1945 portrait of Chester Dale by Diego Rivera. (National Gallery of Art)
SAINTED PATRONS…Clockwise, from top left, a 1943 photo of Chester Dale in the West Garden Court of the National Gallery of Art, which today holds the Chester Dale Collection of 240 paintings among other items; Maud Dale, c. 1926; Madame Picasso (1923) by Pablo Picasso on view in the Dale residence, c. 1935; a 1926 caricature of Chester by Mexican artist Miguel Covarrubias, a close friend of the Dales and early New Yorker contributor. (National Gallery of Art)

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Smoke Screen

E.B. White noted the historic meeting of outgoing U.S. President Herbert Hoover and his successor, Franklin D. Roosevelt. White speculated on at least one topic of discussion:

DO YOU INHALE?…Outgoing President Herbert Hoover (left) and President-elect Franklin D. Roosevelt on their way to the inauguration ceremonies, 1933. (National Archives)

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No Longer “It”

Here is how IMDB describes the 1932 pre-Code drama Call Her Savage: “Sexy Texas gal storms her way through life, brawling and boozing until her luck runs out, forcing her to learn the errors of her ways.” The actress who portrayed that “Texas Gal,” Clara Bow, was getting sick of Hollywood and would make just one more film before retiring at age 28. Although in some circles the silent era’s “It Girl” sex symbol was finally beginning to earn some credit as an “artiste,” critic John Mosher was reserving judgment:

WHIP IT GOOD…Clara Bow brawls her way through life in her second-to-last film role, Call Her Savage. (IMDB)

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From Our Advertisers

Is this really how the smart set lived in 1932 Manhattan? Here we have an old toff dressed like Santa (in a top hat) sneaking presents onto the Christmas tree…and caught in the act by, I presume, his wife and a chambermaid?…

…in sharp contrast, here is an ad from the Golden Rule Foundation, which annually designated the second week in December as “Golden Rule Week”…the foundation raised funds to help needy children throughout the world…

…and here’s a bright, back cover ad from Caron Paris…apparently the face powder industry had been good to them in 1932…

…on to our cartoons, we start with a smoking tutorial from William Steig

…some sunny optimism from one of Helen Hokinson’s “girls”…

…in this two-pager by Garrett Price, an artist asks his patron: All right then, what was your conception of the Awakening of Intelligence through Literature and Music?…

Isadore Klein dedicated this cartoon to the much-anticipated launch of a new literary magazine, The American Spectator (not to be confused with today’s conservative political publication by the same name) and its illustrious line-up of joint editors…

Crawford Young’s caption recalled the precocious child in Carl Rose’s 1928 cartoon caption, a collaboration with E.B. White — “I say it’s spinach, and I say the hell with it”…

…and speaking of Carl Rose, this next cartoon by James Thurber has an interesting history…New Yorker cartoonist Michael Maslin explains in this Carl Rose Inkspill bio: In 1932, Rose submitted a drawing captioned, “Touche!” of two fencers, one of whom has just cut off the head of the other. Harold Ross (according to Thurber in The Years With Ross) thinking the Rose version “too bloody” suggested Thurber do the drawing because “Thurber’s people have no blood. You can put their heads back on and they’re as good as new”…

…as we close out December 2021 (which I am dutifully trying to do the same in 1932), we move on to the Dec. 10 issue…

Dec. 10, 1932 cover by William Steig.

…and Samuel N. Behrman’s profile (titled “Chutspo”) of comedian Eddie Cantor, who made his way from vaudeville and the Ziegfeld Follies to fame on the radio, in film and on early television. Theater great Katherine Cornell certainly appreciated Cantor’s gift for making his routine look easy: Here’s an excerpt:

AH, IT WAS NOTHIN’…Comedian Eddie Cantor was adored by millions of radio listeners as the “Apostle of Pep.” At right, caricature for the profile by Al Frueh. (bizarrela.com)

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Christmess

Lois Long’s “On and Off the Avenue” column was thus titled to reflect the annual challenge of buying that special something for that special someone. Here is the opening paragraph:

One of the items suggested in Long’s column was a game named for our friend Eddie Cantor called “Tell it to the Judge”…

…or you could select one of these gifts from A.G. Spaulding…my grandfather had one of those perpetual desk calendars…I would stave off boredom by endlessly flipping those numbers while the adults conversed in German…

…on to our cartoonists, James Thurber provided this nice bit of art for a two-page spread…

Kemp Starrett gave us some biscuit (cookie) execs contemplating a new, streamlined design for their product…

Norman Bel Geddes is perhaps best known for designing the “Futurama” display at the 1939 New York World’s Fair…here is Bel Geddes’ “Cobra Lamp”…

George Price gave us a fellow peddling more than a simple top…

…and with Peter Arno, the party never ends…

…on to Dec. 17, 1932…

Dec. 17, 1932 cover by Harry Brown.

…and Arno’s ex Lois Long was back with another “Tables for Two,” still feigning the old spinster (see “shawl and slippers” reference in first graf) when in fact she was an attractive, 31-year-old divorcee who apparently still had plenty of fire for late night revelry…

According to the Jeremiah Moss blog Vanishing New York, Long was likely describing 52nd Street between Fifth and Sixth avenues that “began as a row of speakeasies, which turned into jazz clubs that then evolved into burlesque houses.” The speakeasies got their start when the city lifted residential restrictions on the brownstones and businesses moved in, including Tony’s, the Trocadero and later Place Pigalle…

(vanishingnewyork.blogspot.com via NYPL)

…it was at the new Place Pigalle that Long enjoyed the “knockout” after-midnight show featuring ballroom dancers Frank Veloz and Yolanda Casazza and the diminutive singer Reva Reyes

AFTER HOURS entertainment at the Place Pigalle included Frank Veloz and Yolanda Casazza (left, in a 1930 portrait by Edward Steichen) and Mexican singer Reva Reyes. (Vanity Fair/El Paso Museum of History)

…and there was more entertainment to be had in Midtown with the upcoming opening (Dec. 27, 1932) of Radio City Music Hall, a dream project of Samuel “Roxy” Rothafel. Hugh Blake had the scoop for the New Yorker in the “A Reporter at Large” column…an excerpt:

AIN’T IT GRAND?..of Radio City Music Hall would open its doors on Dec. 27, 1932, fulfilling a dream of theater owner Samuel “Roxy” Rothafel. (nypap.org/Wikipedia/dobywood.com)

…Radio City Music Hall was built to host stage shows only, but within a year of its opening it was converted into a movie venue…and speaking of movies, we have film critic John Mosher finally finding a movie to his liking, and a novel-to-film adaptation to boot…

FAREWELL TO ALL OF THOSE ARMS…Gary Cooper, Helen Hayes and Adolphe Menjou in Paramount’s A Farewell to Arms, directed by Frank Borzage. The film received Academy Awards for Best Cinematography and Best Sound. (buffalo.edu)

…and back to the stage, Al Frueh lent his artistry to the play Dinner At Eight, which opened October 22, 1932, at the Music Box Theatre, and would close May 6, 1933, after 232 performances. The popular play had revivals in 1933, 1966 and 2002 as well as a George Cukor film adaptation in 1933 with an all-star cast.

 *  *  *

From Our Advertisers

We begin with this helpful advice from the folks at the Lombardy…

…while we have a much less stuffy invitation from the French Line…

…the usually staid Brooks Brothers sprung for an all-color Christmas ad, featuring items that would suit any aspiring Bertie Wooster…

…and what would be the holidays without canned meat…

…and we end with James Thurber, who gets us into the proper mood for the New Year…

Next Time: Comrade Alex…

 

Pining for Tin Lizzy

In 1922, a young Cornell graduate named E.B. White set off across America in a Model T with a typewriter and a sense of adventure.

Nov. 12, 1932 cover by Constantin Alajalov.

Years later, 1936 exactly, White would recall the America he had discovered as a 22-year old in his book From Sea to Shining Sea, which would include an essay “Farewell to Model T” that first appeared in The New Yorker as “Farewell My Lovely.” For this Nov. 12, 1932 “Notes and Comment” column, it appears White is already pondering his paean to the Model T, contrasting its freedom with the glassed-in claustrophobia of modern cars:

OUT WITH THE NEW, IN WITH THE OLD…Despite their many shortcomings, E.B. White seemed to prefer the cars of yesteryear, including (above) the 1904 Pope Tribune and 1917 Ford Model T Roadster; White likened modern cars, such as the 1932 Ford and Chevrolet sedans (bottom, left and right) to riding in a “diving bell.”(Wikimedia/vintagecarcollector.com/Pinterest)

Here’s the cover of From Sea to Shining Sea, which features a photo of White and his wife, Katharine, in a Model T Roadster…

*  *  *

An Appreciation

Mary Cassatt (1844-1926) was an American painter who for most of her adult life lived in France among fellow Impressionists. Like her friend Edgar Degas, Cassatt excelled in pastels, works that were admired by critic Lewis Mumford in an exhibition at New York’s Durand-Ruel Galleries:

TRY A LITTLE TENDERNESS…Mothers and children were Mary Cassatt’s favorite subjects. Among the examples shown in 1932 at the Durand-Ruel Galleries’ Exhibition of Pastels were Cassatt’s A Goodnight Hug (1880) and Françoise, Holding a Little Dog, Looking Far to the Right (1909). (Sotheby’s/Christie’s)

*  *  *

Hollywood Slump

We go from treasure to trash with John Mosher’s latest cinema dispatch, in which he recounts his experience watching the “strenuous melodrama” Red Dust, starring Clark Gable and Jean Harlow. Mosher assured readers that the film is trash, but better trash than Scarlet Dawn with Douglas Fairbanks Jr. and Nancy Carroll.

DUMB AND DUMBER…Jean Harlow attempts to distract Clark Gable from his work in Red Dust; at right, Douglas Fairbanks Jr. is tempted by a servant girl’s affection (Nancy Carroll) in Scarlet Dawn. (IMDB)

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From Our Advertisers

The folks at W.J. Sloane decided that the best way to sell their housewares would be to build an actual house in their Fifth Avenue store…

…do you really want to buy Kraft cheese after looking at this ad? From the look on the woman’s face, that tiresome old wheeze-bag probably smells like aged cheese, and not in a good way…

…The makers of Log Cabin syrup continued to parody the popular taglines of tobacco companies with ads featuring a several New Yorker cartoonists, here Peter Arno

…yep, when I’m relaxing on the beach I like to talk about ink pens, especially those Eversharp ones…

…nor do I mind some weirdo in a dark coat seeking my opinion of said pen while I frolic near my fashionable Palm Beach hotel…

…yes, we all know that Chesterfields are milder, but will someone help that poor man on the left who appears to be blowing out his aorta…

The New Yorker’s former architecture critic George S. Chappell (who wrote under the pen-name T-Square) had moved on to other things, namely parodies of societal mores, including this new book written under his other pen-name, Walter E. Traprock, with illustrations by Otto Soglow

…on to our cartoons, we begin with James Thurber and the travails of menfolk…

Richard Decker gave us the prelude to one man’s nightmare…

Carl Rose found a titan of industry puzzling over his vote for a socialist candidate…

…and we move on to Nov. 19, 1932…

Nov. 19, 1932 cover by William Steig.

…and this compendium of election highlights by E.B. White

…and Howard Brubaker’s wry observation of the same…

BUSY DAYS AHEAD…Franklin D. Roosevelt celebrates his landslide victory over Herbert Hoover in the 1932 presidential elections. (Associated Press)

…and on an even lighter side, poet David McCord’s take on a Robert Louis Stevenson classic…

…speaking of children, the New Yorker was looking ahead to Christmas, and what the little ones might be hoping for under the tree…

ALL HUNG UP ON MICKEY…Mickey Mouse puppet was popular with the kiddies in 1932. (Ebay)

…if Mickey Mouse wasn’t your thing, you could spring for The Fifth New Yorker Album

…on to our other Nov. 19 advertisements, Mildred Oppenheim (aka Melisse) illustrated another whimsical Lord & Taylor ad…

…while B. Altman maintained its staid approach to fashion to tout these duty-free, “practically Parisian” nighties created by “clever Porto Ricans”…

Walter Chrysler continued to spend big advertising bucks to promote his company’s “floating power”…

…in my last entry I noted E.B. White’s musings regarding Lucky Strike’s new “raw” campaign…this appeared on the Nov. 19th issue’s back cover…

…on to our cartoons, we have Helen Hokinson’s girls pondering the social implications of a cabbie’s identity…

James Thurber explored the dynamic tension provided by passion dropped into mixed company…

Carl Rose offered a bird’s eye view of the 1932 election…

William Crawford Galbraith showed us one woman’s idea of sage advice…

…and George Price continued to introduce his strange cast of characters to The New Yorker in a career that would span six decades…

…on to our Nov. 26 issue, and a cover by William Crawford Galbraith that recalled the post-impressionist poster designs of Toulouse-Lautrec

Nov. 26, 1932 cover by William Crawford Galbraith.

…and in this issue we have Lewis Mumford back on the streets assessing New York’s ever-changing landscape, including an unexpectedly “monumental” design for a Laundry company:

ALL WASHED UP?…Irving M. Fenichel’s Knickerbocker Laundry Building seemed a bit too monumental for Lewis Mumford. (ribapix.com)

…the building still stands, but is substantially altered (now used as a church)…

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Wie Bitte?

Attributed to E.B. White, this “Talk of the Town” item, “Besichtigung” (sightseeing) told readers — in pidgen German — about a visit to the German Cruiser Karlsruhe docked in the New York harbor.

…I try my best to avoid contemporary political commentary (this blog should be a respite from all that!), so I will let Howard Brubaker (in “Of All Things”) speak for himself regarding the outcome of the 1932 presidential election:

…in researching the life and work of Lois Long, there seems to be a consensus out there in the interwebs that her “Tables for Two” column ended in June 1930, however she continued the write the column from time to time, including this entry for Nov. 26 with a bonus illustration by James Thurber

MARLENE DIETRICHING…was how Lois Long described the star’s appearance at the Bohemia club. Above is a photo of Marlene Dietrich and Cornelius Vanderbilt Whitney dancing at the New York club El Morocco in 1938. (Beinecke Rare Book and Manuscript Library)

*  *  *

From Our Advertisers

More Christmas ideas from the folks at Rogers Peet…hey, I could use a new opera hat!…and look at all those swell ash trays…

…yes, Prohibition is still around for another year, but the wets are ascendent, FDR is in office, so let’s get the party started…

…on to our cartoonists, we begin with this illustration by James Thurber for the magazine’s events section…note the familiar theme of the sculpture, pondered by the young man…

…we are off to the races with William Steig, and some news that should kick this fella into high gear…

…and we close, with all due modesty, via the great James Thurber

Next Time: Cheers For Beer…

The Faux Prince

He was variously a restaurateur, con man and actor, but one thing Prince Michael Alexandrovitch Dmitry Obolensky Romanoff was not was a prince.

Oct. 29, 1932 cover by Adolph K. Kronengold.

But apparently to many movers and shakers he was a lot of fun, and so much of a character that Alva Johnston penned a five-part profile of Romanoff. A brief excerpt of Part One:

Born Hershel Geguzin in Lithuania, Romanoff (1890–1971) immigrated to New York City in 1900 and changed his name to Harry F. Gerguson. An odd-jobber and sometime crook (passing bad checks, etc.), at some point Romanoff raised the ante to become a professional imposter, and among other guises began passing himself off as a member of Russia’s royal House of Romanov. Few believed him, but it didn’t matter because his antics (aided by an eager press) got him invited to all sorts of soirees. And what better place than America to re-invent yourself, and especially Hollywood, where in 1941 Romanoff cashed in on his fame to establish a popular Rodeo Drive restaurant.

ALL THAT GLITTERS…Although Romanoff’s attracted all matter of glitterati, from Sophia Loren and Jayne Mansfield (in a famous photo) to Marilyn Monroe and Clark Gable, Romanoff mostly ignored his clientele, preferring to dine with his dogs. (stuffymuffy.com)

Here’s the terrific cover of the Romanoff’s menu:

Romanoff appeared in various films — both credited and uncredited — from 1937 to 1967…

ON THE SCREEN…Michael Romanoff (right) with Louis Calhern in 1948’s Arch of Triumph. (IMDB)

…and apparently he didn’t ignore all celebrities…

…AND OFF…Romanoff in the 1950s and early 60s with some of his pals including, clockwise, from top left, Cary Grant, Humphrey Bogart, rat-packers Dean Martin and Frank Sinatra, and Bob Hope. (Pinterest)

…and if you are hungry for more, there is a recipe named for Romanoff, still available from the folks at Betty Crocker:

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Return to Sender

In his “Notes and Comment,” E.B. White exposed the corrupt ways of the Tammany-dominated Department of Taxes and Assessments thanks to The New Yorker’s fictional figurehead Eustace Tilley:

IN ARREARS…Neither death, nor taxes, bothered the inimitable Eustace Tilley.

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Chinese Checkered

White actors portraying Asian characters was all too common in the 20th century, but Alla Nazimova’s portrayal of O-Lan in the Guild Theatre’s stage adaptation of Pearl Buck’s The Good Earth was just too much for critic Robert Benchley:

WHAT’S SO GOOD ABOUT IT?…Claude Rains as Wang Lung and Alla Nazimova as O-Lan in the Guild Theatre’s The Good Earth. At right, Nazimova as O-Lan. (allanazimova.com)

In all fairness to Rains and Nazimova, many of their white Hollywood compatriots portrayed Asian characters, including Katherine Hepburn in another adaptation of a Pearl Buck novel:

IN ON THE ACT…Luise Rainer as O-Lan and Paul Muni as Wang Lung in the 1937 film adaptation of Pearl Buck’s The Good Earth; at right, Katherine Hepburn in the 1944 film adaptation of Buck’s Dragon Seed. For the record, The New Yorker’s John Mosher called the 1937 film “vast and rich.”  (IMDB/history.com)

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From Our Advertisers

We begin with some good old-fashioned sexism from the makers of Packard automobiles…if this woman had a job outside of the home (uncommon before the war) she could have just gone and bought the damn car…right?…

…and don’t forget the ANTI-FREEZE, as this two-page ad from Union Carbide helpfully suggested (Prestone anti-freeze, that is, not the other crap on the market)…

…some back-page ads…the one on right featured a rather somber-looking Jack Denny, appearing at the Waldorf’s famed Empire Room…and then there is the Schick Dry Shaver…I owned a Schick in the 1980s and had a permanent 5 o’clock shadow until I switched to blades; I can’t imagine how these things would have performed 89 years ago…

…cartoonist Otto Soglow continued to extoll the virtues of decaf coffee…

…and on to our cartoons, William Crawford Galbraith eavesdropped on a backstage political discussion…

Peter Arno found a lovelorn soul in a furniture department…

Soglow again, this time hinting at the Little King’s naughty side…

…as a former newspaper editor, this entry from Garrett Price really hit home…I used to get calls about all sorts of interesting critters and misshapen vegetables…

Rea Irvin gave us a former bank teller all washed up by the Depression…

…and James Thurber continued to explore the growing war between the sexes…

…we continue on to Nov. 5, 1932…

Nov. 5, 1932 cover by William Cotton.

…and this observation by E.B. White on the state of cigarette ads, namely the latest from Lucky Strike…

…one of the ads that caught White’s eye…

…the Nov. 5 issue featured another edition of the parody newspaper “The Blotz,” but what caught my eye was the upper right-hand corner…

…intended as a joke, of course, referring to political changes in Germany…but to our eyes quite ominous…

…and here we have a Lord & Taylor ad that begs the question, “What’s wrong with this picture?” Aside from the weirdly attenuated figures (admittedly standard in fashion illustration), the fellow in the lounger appears to be sitting at floor level, contemplating a photograph that seems to be of some interest to his companions, none of whom appear to be all that cheerful

…the Nov. 5 issue also offered readers several options for stockings…

…on to our cartoonists, James Thurber provided these sketches for the magazine’s football column (except the one at bottom left, which appeared in the events section in the Oct. 29 issue)…

…Americans were turning out for the 1932 presidential elections, some in their own way per Helen Hokinson

…twenty-year old Syd Hoff gave us some late night hijinks…

William Crawford Galbraith continued to probe the entertainment world…

…and we close with Alan Dunn, who takes us out with a bang…

Next Time: Pining for Tin Lizzy…

 

Gas Tanks & Towers

Lewis Mumford (1895–1990) is best known as a critic of art, architecture and urban design, but he was unique—especially for his time—in how he approached these subjects, going far beyond aesthetics to consider how things aligned, or mis-aligned, with necessary human qualities ranging from comfort and scale to the quality of our air, water and even diet.

Oct. 22, 1932 cover by Peter Arno.

Returning home from a trip to Europe, Mumford pondered the New York skyline as his ship approached the harbor, contrasting his city’s approach to architecture with what he had seen abroad. He was not pleased:

NOT JUST ANOTHER PRETTY FACE…Lewis Mumford praised the sense of “space, clarity and order” he found in the buildings of Rotterdam—perhaps he was referring in part to Leendert van der Vlugt’s 1931 Van Nelle Factory (top) and H.F. Mertens’ 1931 Unilever office building. (metalocus.es/Wikimedia)
WELCOME BACK, LEWIS…Manhattan skyline with gas tank, 1932. (nycurbanism.com)

Mumford was among the few in 1931 who saw a bright side to the Depression, since a pause in building would afford American architects an opportunity to reflect on their past transgressions…

Mumford, among others, was regarded as a visionary in urban planning, anticipating the “New Urbanism” of the late 20th century which was proposed as an antidote to the dehumanizing free-market development Mumford rightly feared would degrade the quality of urban life, not to mention its deleterious effects on the natural environment.

Inspired by the Garden City movement in the U.K., Robert D. Kohn (mentioned above) founded the Regional Planning Association of America, which led to the development of some of the first modern zoning standards in the U.S.

MAVERICKS…Robert D. Kohn (seated in light-colored suit) was president of AIA when the association held their convention in San Antonio in 1931. Seated at left is Dr. Aureliano Urrutia, a prominent San Antonio physician who established the famed Miraflores gardens (mostly gone, sadly) in that city. (sanantonioreport.org)
Along with Mumford and Kohn, Henry Wright (left) and Frederick Ackerman were strong advocates for zoning laws unsullied by free market forces. Wright (1878–1936) was the brainchild behind the Hillside Group Housing model (described by Mumford below) and he also co-designed Radburn (pictured below) among other projects. Ackerman (1878–1950) became the first Technical Director of New York City Housing in 1934.(sunnysidegardens.us)

Mumford praised the work of architect and planner Henry Wright (1878–1936), who had co-created a “Garden City” plan for Radburn, N.J. (with Clarence Stein) and had recently produced a proposal for “Hillside Group Housing”…

NICE PLACE, THIS…Apartments around a courtyard in Radburn, a community designed by Henry Wright and Clarence Stein. Stein was an early supporter of bicycle paths. (thepolisblog.org)

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Shining Some Light

Now I’d like to offer a tribute of sorts to the almost-forgotten Maddy Vegtel, a writer known in 1920s and 30s for her Vanity Fair profiles (she penned “Blonde Venus and Swedish Sphinx” — about Marlene Dietrich and Greta Garbo in the June 1934 issue of VF) and articles about her European roots (Holland) in The New Yorker from 1926 to 1956. She particularly enjoyed skewering smug upper middle-class types. Here is her short piece, “Paris.”

…and for the record, the opening spread of Vegtel’s 1934 Vanity Fair piece on Garbo and Dietrich…

(Vanity Fair)

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Play It Again

Robert Benchley was back to writing stage reviews, this time taking in the drama I Loved You Wednesday (at the Sam Harris Theatre) featuring Frances Fuller and Humphrey Bogart — Bogie appeared in a number of stage productions before becoming the familiar hardboiled antihero of Hollywood’s golden age.

Bogart began his stage career in 1921, delivering one line (as a Japanese butler!) in the play Drifting. He would go on to appear in 17 Broadway productions between 1922 and 1935, and would make his screen debut in 1930 in A Devil With Women.

HERE’S LOOKING AT YOU, KID…Francis Fuller and Humphrey Bogart in a 1932 stage production of I Loved You Wednesday. It ran for 63 performances at the Sam Harris Theatre. (Pinterest)

 *  *  *

Off-white Christmas

In the midst of wading through poetry submissions to The New Yorker, E.B. White allowed his thoughts to drift toward the coming winter…

…and what would likely be his winter scene in Manhattan…actually this is a screenshot from the 1945 comedy Christmas in Connecticut, and this was the view through writer Elizabeth Lane’s (Barbara Stanwyck) window, which was actually part of a Hollywood sound stage…

(hookedonhouses.net)

 *  *  *

Seeing Red

Along with the poetry submissions, E.B. White also received a letter from the local Communists urging The New Yorker to join hands with the oppressed classes. White, however, found that class divisions weren’t always what they seemed…

FREEDOM AND SOME FREE STUFF, PLEASE…About 10,000 Communists and unemployed march on New York’s City Hall in 1932. (NY Daily News)

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From Our Advertisers

While the Communists marched for jobs and free milk, another class of New Yorkers pondered this ad for a V-16 Cadillac…

…in my last post we saw how RCA’s mascot “Nipper” enjoyed the newfangled “bi-acoustic” radio…

…and so General Electric answered in the Oct. 22 issue with a two-legged expert, who perhaps didn’t have the same range of hearing as a terrier mix, but was nevertheless blessed with “keenly discriminating ears”…

Samuel Lionel “Roxy” Rothafel’s greatest achievement was the Roxy Theatre, which opened March 11, 1927. He was also behind the opening of Radio City Music Hall, home of the Roxyettes (later renamed The Rockettes). Rothafel (1882–1936) is also the great-grandfather of actress Amanda Peet

S.L. “Roxy” Rothafel greets wife Rosa Freedman (right) and daughter Beta Rothafel after their return from abroad aboard the S.S. Paris, Sept. 19, 1932. (Associated Press)

…and we continue in the back pages, which included signature ads for various entertainments and an ad for American Airways, which depicted a jaunty young man announcing his plans for “week-ending in Los Angeles”…now read the fine print…in order to “breeze into Los Angeles on Saturday morning,” this fellow would need to depart on Thursday evening, and no doubt experience some bumps along the way…

…here’s a couple of ads featuring New Yorker talent, cartoonists Peter Arno and Helen Hokinson

…Mori was an Italian restaurant in Greenwich Village (144 Bleecker Street) that managed to survive Prohibition and most of the Depression before closing in 1937…the building is still there, sans the charm…

A photograph of Mori’s Restaurant taken by Berenice Abbott for the Federal Art Project in 1935. (New York Public Library)

Lois Long had this to say about Mori in her Oct. 29, 1932 “Tables for Two” column:

…on to our cartoonists, beginning with Rea Irvin

…this relatively straightforward cartoon feels like a departure from James Thurber’s usual work…

…and here we have Henry Anton’s first-ever cartoon in The New Yorker (Anton was William Steig’s brother)…

John Floherty Jr. found some racy action among the amoeba…

…while William Crawford Galbraith dialed up the familiar sugar daddy trope…

…and we close with Peter Arno, on firm ground with a bit of his own naughtiness…

Next Time: The Faux Prince…