Theatre – A New Yorker State of Mind

The New Ziegfeld

Above: The 1936 Ziegfeld Follies premiered on Broadway at the Winter Garden Theatre on January 30, 1936 and closed on May 9, 1936 after 115 performances. (Hulton Archive)

Broadway impresario Florenz Ziegfeld Jr died in 1932, but his famous theatrical revue lived on for years with revivals including one in 1936 that Robert Benchley praised for being better than the originals.

February 8, 1936 cover by **Helen Hokinson,** marking the opening of the Westminster Kennel Club Dog Show at Madison Square Garden. According to **Michael Maslin’s** always enlightening Ink Spill, the first dog-themed *New Yorker* cover was Feb. 8, 1930, by **Theodore Haupt** *(below).*

Now on with the show. Brought back to life by Ziegfeld’s widow Billie Burke and theatre operators Lee and J. J. Shubert, The Ziegfeld Follies of 1936 was loaded with talent, with lyrics by Ira Gershwin, choreography by George Balanchine, and sets and costumes by Vincente Minnelli. What really brought people in was the star of the show, Fannie Brice, who was supported by cast members Bob Hope, Eve Arden, Josephine Baker, and the Nicholas Brothers, among others. Benchley wrote:

FANNIE AND THE REST…Clockwise, from top left: **Bob Hope** and Eve Arden performed the popular tune “I Can’t Get Started With You”; Hope with Fannie Brice in the sketch “Baby Snooks Goes Hollywood”; **Josephine Baker** premiered “The Conga” at the *Follies*, and **Harriet Hoctor** performed her “Night Flight.” *(gershwin.com/uneicone-josephinebaker.webador.fr/libraryofcongress,org)*

This ad for the 1936 Follies prominently featured Benchley’s endorsement:

Billie Burke (1884–1970) authorized Follies revivals with the Shuberts in 1934, 1936 and 1943, with the Shubert family producing a final revival in 1957. In 1936 MGM also filmed a Ziegfeld biopic, The Great Ziegfeld (which won two Academy Awards), casting William Powell as Ziegfeld and Myrna Loy as Burke. Burke wanted to play herself in the film, but at age 51 she was deemed too old for the part.

ZIEGFELD MAGIC…**Florenz Ziegfeld’s** widow **Billie Burke** kept the Follies going after her husband’s death in 1932. She is best known today for her portrayal of Glinda the Good Witch of the North in 1939’s *The Wizard of Oz.* (oscars.org/Wikipedia)

Fannie Brice (1891–1951) was the biggest star of the Follies and so dominated the show that when she became ill in May 1936 the production closed. Brice returned to the Winter Garden that September for 112 more performances.

Benchley also praised Call it a Day, a 1935 play by British writer Dodie Smith that ran for 194 performances at the Morosco Theatre. Benchley thought it was so good he saw it twice.

SPRING FEVER drove the action in Dodie Smith’s (right) hit comedy Call it a Day. The play chronicles a single spring day in the lives of the Hilton family, during which each member encounters unexpected romantic temptations and complications. **Gladys Cooper,** left, starred as Dorothy Hilton. The play was adapted to a Hollywood film in 1937. (vocal.media/Wikipedia)

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At the Movies

We go from the stage to the screen, where John Mosher took in Rose Marie, a musical comedy based on a popular 1924 Broadway play. The film “repolished” the old play and used it as a framework for a series of duets between Jeanette MacDonald and Nelson Eddy.

MELODIOUS MOUNTIE…Lobby card for *Rose Marie*, a musical romcom about a singing Mountie and a world-renowned prima donna, joined in love by a haunting “Indian mating call.” (Wikipedia)

Mosher reviewed three other films that could have used some of Rose Marie’s cheer:

CHEERLESS FARE…Clockwise, from top: **Gloria Stuart, Freddie Bartholomew,** and **Michael Whalen** in *Professional Soldier*; **James Stewart, Margaret Sullavan** and **Ray Milland** in Next Time We Love; **Helen Vinson** and **Conrad Veidt** in *King of the Damned. (Wikipedia/imdb.com/letterboxd.com/silversirens.co.uk)*

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Miscellany

I strive to keep these posts at a readable length, and (hopefully) lively and enjoyable to read, which means that I cannot include absolutely everything that appears in each issue. For example, there are a number of regular features from the sports world—ranging from major attractions like hockey and college football (no coverage yet of baseball—which for some reason Harold Ross hated—or basketball) to more niche pursuits, such as squash (below) or indoor polo. From time to time I will include these under “Miscellany” as a way to give readers a more complete picture, and to assuage my fear that I am leaving something important out. Here is a very brief snippet of a regular feature, “Court Games,” by staff writer Geoffrey T. Hellman.

RACKETEERS…At left, **Beekman Pool** of the Harvard Club was the 1936 singles champion of the Metropolitan Squash Racquets Association; at right, **Edwin Bigelow** of the U.S. Squash Racquets Association presents the National Trophy to **Germain Glidden**. To the far right is runner-up **Andrew Ingraham**, who looks a bit miffed about getting a plate rather than a trophy cup. (thecarycollection.com)

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From Our Advertisers

Let’s start with the inside front cover…advertisements from Dorothy Gray salons were all about the restoration of youth in older women…apparently the treatments were so successful that “Mrs. M” was a bigger attraction at a Ritz-Carlton debutante party than her society-bound daughter…note the young gents at right checking out mom, and not the deb…

…opposite Dorothy Gray was this elegant appeal from Bergdorf Goodman…ads aimed at more refined tastes almost always featured these attenuated figures (whether they were people or luxury automobiles)…I guess I would hold onto something too with stilts like those…

…here’s a Steinway grand for less than a grand…$885 in 1936 is roughly equivalent to $20,000 or so today, but that’s still a bargain—Steinway grand pianos currently start at around $85,000…

…speaking of bargains, you could own “The Most Beautiful Thing on Wheels” (according to this ad) for a mere $615…

…and for an extra twenty-five bucks you could own a durable Dodge like the one endorsed by Roy Chapman Andrews (1884–1960), a globetrotting explorer who discovered fossilized dinosaur eggs in the Gobi Desert in the 1920s…

THE REAL INDY…**Roy Chapman Andrews** gained national fame as an explorer for New York’s American Museum of Natural History (AMNH). The discovery of a nest of complete dinosaur eggs in Mongolia in 1923 (above) provided the first proof that the critters hatched out of eggs. Named AMNH’s director in 1934, Andrews is thought to be an inspiration for the film hero Indiana Jones. (amnh.org/roychapmanandrewssociety.org)

…the folks at Chrysler were doing everything they could to get people interested in buying their Airflows—despite its technological advances, the car’s streamlined design (toned down in later models) was just too radical for mass market tastes…note how the ad draws attention to the work of “Artist Floyd Davis”…

…here’s a photo of Floyd Davis…

CHEERS…Illustrator Floyd Davis (1896–1966) poses in an ad for Lord Calvert whiskey, 1946. In 1943 Life magazine called him the “#1 Illustrator in America.” (Wikipedia)

…the Fisher company, makers of car bodies for General Motors, liked to emphasize the safety of their “Turret Top,” although it didn’t seem to occur to anyone that a child dangling from a car window was problematic…

…actress Lupe Vélez made the unlikely claim that flying on a 1930s airliner was “as comfortable as a private yacht”…

…ads for White Rock were among the more colorful found in the early New Yorker…

…on the back cover, Liggett & Myers tobacco company shifted gears from elegant to homespun with an ad that emphasized the high quality of Turkish leaf tobacco…

…the folks at Coty hired two New Yorker contributors, poet Arthur Guiterman and illustrator Constantin Alajalov, to promote their line of lipsticks…

…which brings us to the cartoonists, beginning with Al Frueh…

…Richard Taylor opened things up in “Goings On”…

…and George Price added this bit of action to the calendar section…

…Abe Birnbaum contributed this delightful spot drawing…

…the Westminster dog show was the talk of the town, and at Grand Central, per Perry Barlow…

…Robert Day had a fight on his hands…

…Helen Hokinson’s “girls” were out to snub the sanitation department…

…Rea Irvin drew up the literal downfall of one business…

…Eli Garson had us seeing spots…

…Charles Addams found the Pied Piper in a Salvation Army band…

…Alan Dunn gave new meaning to “taking a detour”…

…Barbara Shermund illustrated one of the perils of cocktail parties…

…and we close with Peter Arno, and the sinister world of taxi dancers…

Next Time: Modern Times…

Having a Ball

 Above: Beginning in 1934, the President’s Birthday Balls became annual fundraisers for polio research. The Waldorf-Astoria's 1936 event (left) featured dance bands, celebrities, and formal dress. At right, a 1934 "Toga Party" birthday with FDR's Cuff Link Gang, Washington D.C. (fdrlibrary.org)

President Franklin D. Roosevelt’s birthday was a cause for annual celebration throughout the country, where cities and towns both large and small used the occasion to raise money for polio research.

February 1, 1936 cover by Roger Duvoisin.

The Jan. 30, 1936 President’s Birthday Ball marked FDR’s 54th year, featuring celebrities, dances, and a national radio address. The Waldorf-Astoria hosted an event, as did the Central Park Casino, where E.B. White found the one-hundred-dollar price tag and the dress code a bit too rich for his tastes, but not too rich for Lucy Cotton Thomas Magraw, a Manhattan social climber who represented the “Spirit of Golden Prosperity” at the Casino event.

LIKE MOTHS TO FLAME…At left, debutantes mark FDR’s birthday fundraiser at the Waldorf-Astoria in the 1930s; at right, **Lucy Cotton Thomas Magraw** (1891–1948) was a chorus girl from Houston who appeared in several silent films, but was best known as a Manhattan social climber and for her marriages to a series of prominent men. (wwd.com/davidkfrasier.com)

FDR himself was diagnosed with polio in 1921, which left him paralyzed from the waist down. To counter the effects of the disease, Roosevelt explored the potential benefits of hydrotherapy, establishing a rehabilitation center at Warm Springs, Georgia. Proceeds from the charity balls went to Warm Springs until Roosevelt founded the National Foundation for Infantile Paralysis in 1938. Funds raised by the foundation supported the development of a vaccine by the 1950s.

A NIGHT OF MERRIMENT…Celebrations in CCC camps in honor of FDR’s birthday became annual events, such as the one at left (illustrated by **Marshall Davis**) that depicted various happenings at the 1936 President’s Birthday Dance in Biloxi, Mississippi; at right, actress Jean Harlow cutting FDR’s birthday cake at the Eastbay Birthday Ball in Oakland, CA, in 1934. (newdealstories.com/facebook.com)

“The Talk of the Town” noted the role of Carl M. Byoir, a pioneering publicist, in creating the buzz around the yearly birthday balls.

CAN YOU SPARE A DIME?…Clockwise, from top left, **Carl Byoir** created and organized one of the world’s largest public relations firms in 1930, and was a force behind making the FDR Birthday Balls a major national event; **Eleanor Roosevelt** cuts the cake at a Birthday Ball, Washington, D.C., Jan. 30, 1936; **Margaret Lehand,** personal secretary to President Roosevelt, holds up one of the 30,000 dimes received on the morning of Jan. 28, 1938 for FDR’s National Foundation for Infantile Paralysis, which would later become the March of Dimes. (Wikipedia)

COIN FOR A CAUSE…As we saw in the previous post, it was comedian Eddie Cantor who coined the phrase “March of Dimes” for the annual fundraiser for polio research. The phrase later became the official name of the National Foundation for Infantile Paralysis. (Facebook)

The Roosevelt Dime went into circulation in 1946, commemorating FDR’s role in inspiring the March of Dimes.

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Rap on Scrap

Poet and author Phyllis McGinley apparently had her fill of social occasions that included interminable, tedious viewings of the hosts’ scrapbooks, photo albums, and various tchotchkes.

SPARE ME YOUR VACATION SLIDES…**Phyllis McKinley** would have hated Facebook. (Wikipedia)

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Wise Guy

Henry F. Pringle published the first part of a three-part profile on Elihu Root, making much of the fact that Root (1845–1937) was still kicking at ninety after a lifetime of public service including two stints as Secretary of War and serving as Secretary of State under President Theodore Roosevelt. Unofficially, he advised a number of presidents and other leaders on foreign and domestic issues, giving him the imprimatur of a political “wise man.” A brief excerpt (with caricature by William Cotton):

WAR BUDDIES…U.S. Secretary of War **Elihu Root** (right) and his successor, **William Howard Taft**, c. 1904. Taft was elected U.S. President in 1908, and in 1912 Root would receive the Nobel Peace Prize. (Wikipedia)

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Devastating Irony

According to critic Robert Benchley, the adaptation of Edith Wharton’s novel Ethan Frome to the stage required a precise hand, and apparently director Max Gordon delivered when it opened at the National Theatre. Excerpt:

EDITH WHARTON WOULD HAVE BEEN PROUD, according to **Robert Benchley,** of the stage adaptation of *Ethan Frome.* The cast, from left, included **Pauline Lord, Raymond Massey**, and **Ruth Gordon**. Benchley would have been well acquainted with Gordon, who was a familiar face at the Algonquin Round Table. (Facebook)

Benchley praised the performances of the principal actors Pauline Lord, Raymond Massey, and Ruth Gordon.

IN FINE FORM…**Pauline Lord, Raymond Massey,** and Ruth Gordon in a publicity still for *Ethan Frome*. (witness2fashion.com)

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At the Movies

We take to the air with Howard Hawks’ Ceiling Zero, which featured an odd mix of screwball dialogue and nerve-wracking flight scenes. Critic John Mosher found the film to be well done, even though most of its action took place on the ground.

GROUNDED…Shot a shoestring budget, Warner Brothers’ *Ceiling Zero,* directed by Howard Hawks, staged most of the action at an airline’s headquarters rather than up in the air. From left are **Pat O’Brien, James Cagney**, and **June Travis**. (Harvard Film Archive)

Mosher was also happy to welcome Myrna Loy back to the silver screen in the “agreeable” Whipsaw.

HUSTLE AND BUSTLE…**Myrna Loy** and Spencer Tracy starred in action-packed crime drama *Whipsaw.* (Letterboxd.com)

Mosher was at a loss to explain the popularity of comedian Joe Penner, whose presence in the film Collegiate inspired impatient “mobs” to crash the windows and doors of the Paramount Theatre.

INCONSEQUENTIAL was the word John Mosher used to describe *Collegiate*. Clockwise, from top left, **Frances Langford** and Jack Oakie in a scene from *Collegiate—*Oakie played a man who inherits an all-girls school from his aunt; **Betty Grable** with **Joe Penner**; Grable shows off her school spirit and her famous legs in a publicity photo. (rottentomatoes.com/imdb.com)

About Joe Penner (1904–1941): Broadcast historian Elizabeth McLeod sums up Penner’s popularity as “the ultimate Depression-era zany.” Mostly forgotten today, Penner was a national craze in the mid-1930s. “There is no deep social meaning in his comedy, no shades of subtlety,” writes McLeod, “just utter slapstick foolishness, delivered in an endearingly simpering style that’s the closest thing the 1930s had to Pee-wee Herman.”

WANNA BUY A DUCK? was Joe Penner’s catchphrase. Born József Pintér in what is now Serbia, he is shown here with his ubiquitous duck, Goo Goo. According to historian **Elizabeth McLeod,** Penner was doomed to an early decline by the sheer repetitiveness of his format. He died in his sleep, of a heart attack, at age 36. (imdb.com)

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Something Completely Different

We go from Joe Penner to George Santayana, who finished the six-hundred-page The Last Puritan after laboring on the novel for fifteen years. A brief excerpt from a Clifton Fadiman review:

WHEN WRITERS MADE THE COVER…**George Santayana** on the cover of *Time,* Feb. 3, 1936. (Time.com)

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From Our Advertisers

The folks at Hormel continued their ad series pairing Hormel French Style onion soup with notable historic figures…apparently Mary, Queen of Scots was honored with some onion soup when she married the Dauphin in 1558…nearly three decades later she would lose her head under the reign of Elizabeth I…

…the opening spread of the magazine sometimes offered odd juxtapositions…

…and what was this obsession with peas?…last week (and previous weeks) the makers of Green Giant canned foods featured a “Major” obsessed with fresh peas…

…in this issue, the folks at Birds Eye presented frozen peas as a fresher alternative to canned…the ad featured their own version of a “Major,” here sharing the wonderful news about frozen peas with his cronies…

…Capitol Theatre predicted that their latest feature, Rose Marie, would be even better than Naughty Marietta…

…and apparently it was…

WHEN I’M CALLING YOOOOUUUU…The Capitol Theatre’s prediction came true—*Rose Marie* was a big hit, as was the duet “Indian Love Call” (it remained a signature song for both actors); at left, **Nelson Eddy** and **Jeanette MacDonald** in Rose Marie; at right, Eddy and MacDonald in 1935’s *Naughty Marietta*. “America’s Singing Sweethearts” made eight films together. (MGM)

…only forty hours to paradise, claimed this ad on the inside back cover…

…and on the back cover, readers were greeted by a smug, almost withering look—a fashionable woman striking a pose, one that was doubtless imitated by many in the smart set who would soon realize they were hopelessly addicted to nicotine…

…on to our cartoonists, we begin with Al Frueh and his topless tribute to George White’s Scandals…

…Gregory d’Alessio drew up this trio—endomorph, mesomorph, ectomorph—for the opening pages…

…here’s a spot by Robert Day, dreaming of warmer climes…

…we join Charles Addams at the Louvre…

…and on a desert island…

…a rather strange entry by Alice Harvey, with the longest caption I’ve come across so far…

…we join William Steig’s “Small Fry” during a school day, beginning on page 24…

…and continuing onto page 25…

…here is how it originally appeared…

…In 1935, Saks Fifth Avenue installed an indoor ski slope on the men’s floor of its New York City flagship store, here illustrated by Perry Barlow…

IT WAS A THING…Ski slope inside Saks Fifth Avenue, New York, 1935. (CNN.com)

…department stores such as Macy’s often featured model homes in their household departments…Alan Dunn added a bit of color, or rather, soot, to this one…

…Helen Hokinson looked for answers at a book shop…

and Hokinson again, doing a bit of home decorating…

…it appears Morton was displaying a copy of Constantin Brancusi’s Princess X…

…Barbara Shermund engaged in some light banter at a cocktail party…

…and we close with a surprise visit from William Crawford Galbraith…

Next Time: The New Ziegfeld…

Strike Me Pink

Above: Eddie Cantor (left) consulting his "confidence book" in Strike Me Pink; at right, Dona Drake and the “Goldwyn Girls” performing “The Lady Dances." (cometoverhollywood.com)

You don’t hear much about him today, but in 1936 Eddie Cantor was a household name, an entertainer who seemed to do it all—comedian, actor, dancer, singer, and songwriter were just a few of his trades.

January 25, 1936 cover by **Constantin Alajálov.**

Critic John Mosher marveled at the energy Cantor (1892–1964) brought to his latest film, Strike Me Pink, in which Cantor played a mild-mannered manager of an amusement park infested with mobsters. The film was a “convulsion,” Mosher wrote, packed with action on “the grand scale” with occasional interludes by co-star Ethel Merman, who portrayed Cantor’s love interest.

FINDING HIS MOJO…top and below left, **Eddie Cantor** and **Ethel Merman** in *Strike Me Pink.* Bottom right, **Cantor, Sally Eilers** and **Helen Lowell** in a scene from the film. (Wikipedia/tcm.com/imdb.com)

Bette Davis wasn’t the only Hollywood celeb known for her peepers. After artist Frederick J. Garner published a big-eyed caricature of Cantor in 1933, those “Banjo Eyes” became Cantor’s trademark.

BANJO EYES…at left, **Frederick J. Garner’s** caricature of Cantor. After he published the drawing in 1933, other artists followed suit with their own interpretations of the “Banjo Eyes.” At right, movie poster for 1934’s Kid Millions. (npg.si.edu/laughterlog.com/imdb.com)

Cantor would pack a lot into his seventy-two years, a regular with the Ziegfeld Follies (he would repeat his routines in numerous films), he would also appear in other stage productions, on the radio, on television (hosting The Colgate Comedy Hour) and recording hit songs like “Makin’ Whoopee.” He wrote or co-wrote seven books, was the second president of the Screen Actors Guild, and a co-founder of the March of Dimes (Cantor came up with the name as well). He also appeared in numerous cartoons, and even wrote the Merrie Melodies/LooneyTunes theme song, “Merrily We Roll Along.”

DOWN AND OUT…**Eddie Cantor** was caricatured along with, from left, **Al Jolson, Jack Benny** and Bing Crosby in the 1950 *Looney Toons* short “What’s Up, Doc?” The scene depicts a low point in Bugs Bunny’s career when he spends the winter with fellow struggling actors in Central Park. (Warner Brothers)

In 1934 Cantor was depicted as a balloon in the Macy’s Thanksgiving Day Parade, the only full-size balloon to represent a real person.

MY, WHAT BIG EYES YOU HAVE…**Eddie Cantor** looms over the Macy’s Thanksgiving Day Parade in 1934. (Ephemeral New York)

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Fishing For Buyers

The Thirty-first annual Motor Boat Show was on at the Grand Central Palace, featuring everything from yachts to tiny sailboats. Excerpts from a report by a correspondent who wrote under the name “Bosun.”

FOR LANDLUBBERS TOO…The New York Motor Boat Show began in 1905 at Madison Square Garden before moving to the resplendent surroundings of the Grand Central Palace. Clockwise from top left, undated photo from the Grand Central Palace; advertisement in *Yachting* magazine; a 1935 Elco Cruisette. (offthehookyachts.com/antiqueboatamerica.com)

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Cultured Congress

Hard to believe that ninety years ago the U.S. House of Representatives devoted considerable time and attention to a proposed bill for a “Department of Science, Art and Literature.” E.B. White covered the hearings in an extensive two-part report for “Onward & Upward With the Arts.” Here is a brief excerpt from part one.

ARTS FANATIC is how **E.B. White** characterized New York Congressman **William I. Sirovich** (1882–1939), who proposed the establishment of a Department of Science, Art and Literature. (findagrave.com)

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A Really Big Show

“The Talk of the Town” paid a visit to the Adelphi Theatre to see how preparations were going for opera-oratorio The Eternal Road. Conceived by journalist and playwright Meyer Weisgal to alert the public to the persecution of Jews in Nazi Germany, it featured a score by Kurt Weill with libretto by Franz Werfel (translated into English by Ludwig Lewisohn).

Directed by Max Reinhardt on an imposing set designed by Norman Bel Geddes, The Eternal Road would take time to produce, finally premiering at the Manhattan Opera House on Jan. 7, 1937. It ran for 153 performances.

ON THE ROAD…Key figures in the production of *The Eternal Road* included, from left, director **Max Reinhardt,** composer Kurt Weill, and set designer **Norman Bel Geddes** (who here bears an uncanny resemblance to *New Yorker* founding editor **Harold Ross**). (weillproject.com)

DRAMA QUEEN…Among the 245 actors in the production was Lotte Lenya, who portrayed Miriam. An acclaimed Austrian singer and actress, Lenya was also **Kurt Weill’s** ex-wife, and is probably best known today for her role as the sadistic Rosa Klebb in the 1963 James Bond film *From Russia with Love.*

MAKE NO LITTLE PLANS…At left, a sketch by Harry Horner of the *The Eternal Road’s* five-level set designed by **Norman Bel Geddes** for the Manhattan Opera House; at right, massive set piece from the production. (Kurt Weill Foundation kwf.org)

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Location, Location, Location

“Talk” also looked at property values in the city, noting that the site occupied by the Hell Gate power plant was assessed at nearly $57 million (roughly $1.3 billion today). Excerpt:

PRIME REAL ESTATE…Artist’s rendering of the Hell Gate generating station, circa 1922. (T.E. Murray, *Power Stations* 1922)

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A New, Improved Carmen

Music critic Robert Simon (writing for “Musical Events”) was delightfully surprised by the Met’s latest production of Carmen, and namely by the performance of Swedish mezzo-soprano Gertrud Pålson-Wettergren:

HUMOROUS AND HEROIC were just two for the adjectives Robert Simon used to describe an interpretation of *Carmen* by Swedish mezzo-soprano **Gertrud Pålson-Wettergren** (1897–1991). She made her **Metropolitan Opera** debut in December 1935. (Wikipedia)

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At the Movies

We rejoin critic John Mosher for a look at the rest of the cinema lineup, beginning with King of Burlesque, which featured Alice Faye and “everything but the kitchen stove.”

FACES IN THE CROWD…Mosher found a film crowded with talents in King of Burlesque, including **Fats Waller** (performing “I’ve Got My Fingers Crossed”), **Warner Baxter,** and Alice Faye. *(YouTube.com/IMDb.com)*

Mosher found a “stimulating” gangster flick in Exclusive Story…

DRESSED TO THE NINES…**Franchot Tone** was clad in his usual Sunday best, here flanked by **Madge Evans** (left) and **Louise Henry**. (themovied.org)

…and a “trifling” horror movie, The Crime of Dr. Crespi…

I’M NOT DEAD YET…Evil Dr. Crespi (**Erich Von Stroheim**) gives fellow doctor Stephen Ross (**John Bohn**) a drug that induces a state of apparent death in *The Crime of Doctor Crespi.* (moma.org)

* * *

A Hot Hobby

St. Clair McKelway filed the second of a two-part profile on New York’s Chief Fire Marshal Thomas P. Brophy (1880-1962). McKelway wrote, “How to stop a fire is the fire chief’s problem; how it got started, that of the fire marshal, Thomas Brophy…Brophy’s specialty, however, is pyromaniacs— it is almost his hobby.” Hugo Gellert supplied the drawing.

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From Our Advertisers

We begin with the inside front cover, and this colorful illustration of Fanny Brice by Abe Birnbaum for Stage magazine…

…the makers of budget automobiles such as Nash, Plymouth and Hudson were all on the same page when it came to marketing their automobiles, namely, that their products suggested luxury despite the bargain price…a “Motor Car by Hudson,” the ad proclaimed, is “worthy of its place in the New York style ensemble”…

…the makers of Pierce Arrow had a solid reputation as the Rolls-Royce of American automobiles, so they took the safety angle in this understated, hyperbole-free advertisement…(however, cheaper cars like Hudson would survive the Depression, Pierce-Arrow would not)…

…this Scotch whisky ad recalled the days when “rolled hose” could create a scandal, underscoring how things can mellow after ten years, including whisky…

…in this back cover advertisement, Vivian Dixon (apparently just eighteen years old) was the latest New York debutante to invite young women to join her in smoking Camels…

**Vivian Dixon** (1918-1974) circa 1940. You can read more about her here. (stoningtonboroughct.com)

…the Major continued his quest for fresh peas in this ad from the Minnesota Valley Canning Company (aka Green Giant)…

…on to our cartoonists, beginning with this spot drawing for the boat show by Constantin Alajálov…

…this spot by Abe Birnbaum broke up the text for James Thurber’s “Nine Needles” short story…

…Perry Barlow gave us a gentleman attempting to explain the subtleties of ice hockey…

…Barlow again, where seeing is not necessarily believing…

…James Thurber contributed a serenade, accompanied by dog…

…Peter Arno bid farewell to honeymooners destined for Niagara Falls and the Shredded Wheat factory…

…besides the falls, the Shredded Wheat factory was a big attraction in the early 20th century…

A 1905 postcard touting “One of the Wonders of Niagara.” (Niagara Falls Public Library)

…George Price illustrated the hazards of bargain shopping…

…and Price again, with a lucky streak in Atlantic City…

…Carl Rose continued to offer examples of rugged individualism…

…Charles Addams explored some exotic thrills…

…Mary Petty found nuance among youthful suitors…

…and Petty again, and the complexities of hat shopping…

…Alain paid a visit to the boat show…

…Ned Hilton drew up a mail-order mix-up…

…and we close with Alan Dunn, and a matter of the heart…

Next Time: Having a Ball…

Picking on Pickford

Above: Mary Pickford (right, from 1916) spoke out against salacious content in films, such as this scene from 1930's Madam Satan. (Wikipedia/mainemedia.edu)

James Thurber seemed to enjoy teasing silent film legend Mary Pickford in her new career as social commentator and author of spiritual articles and books. Having retired from acting in 1933, Pickford was also using her powerful position as a co-founder of United Artists to focus on the moral direction of the film industry.

December 21, 1935 cover by Ilonka Karasz.

Back in the Sept. 21 issue of The New Yorker, Thurber took a humorous poke at Pickford’s Liberty magazine article on the afterlife, and found more fodder after Pickford, in an interview with the World-Telegram, criticized “salacious” films. “Be a guardian, not an usher, at the portal of your thought,” she advised. Thurber took the bait. Excerpts:

KEEPING IT CLEAN…From left, producer **Samuel Goldwyn**, actors **Charlie Chaplin** and **Douglas Fairbanks Sr.** pose behind **Mary Pickford** at a United Artists board meeting in Los Angeles, July 9, 1935. (AP)

Thurber took particular pleasure in Pickford’s comments regarding the control of one’s dirty thoughts:

PICKFORD’S UNITED ARTISTS produced some memorable, non-salacious films in 1936, including **Charlie Chaplin’s** *Modern Times,* and the acclaimed Dodsworth starring **Ruth Chatterton** and **Walter Huston** as Fran and Sam Dodsworth. (Wikipedia)

Pickford had a strong ally in the Hays Code, a set of self-imposed censorship guidelines that would keep mainstream studio films relatively free of salacious content for the next thirty years.

* * *

A White Christmas

E.B. White offered holiday greetings to everyone from drinkers of blended whiskey to the makers of red tape (plus a plug for New Yorker subscriptions)…

CHEERS AND JEERS…**E.B. White** sent holiday greetings to the men who were changing the Normandie’s massive propellers (from three- to four-blade), and probably wanted to give a lump of coal to Mayor Fiorello La Guardia for “foolishly” banning organ grinders from city streets. (ships nostalgia.com/ephemeralnewyork)

…and concluded with these words…

…Otto Soglow added this bit of spot art to the bottom of White’s “Notes and Comment”…

* * *

A Holiday Tradition

Page 21 featured Frank Sullivan’s annual Christmas poem (he wrote forty-two of them from 1932 to 1974)…

…which continued on page 22…

* * *

Lost In Paradise

Robert Benchley did the honors as theatre critic for the Dec. 21 issue, enjoying an evening at Longacre Theatre with the richly endowed characters featured in Clifford Odets’ Paradise Lost.

GREAT PLAY, WHATEVER IT MEANS…**Robert Benchley** thoroughly enjoyed **Clifford Odets’** gallery of characters in Paradise Lost. Top, Odets circa 1930s; below, photo from the 1935-36 production at Broadway’s Longacre Theatre. (mcny.org)

Apparently the rest of the Broadway fare was not so great, as Benchley fled Cort’s Theatre (it featured This Our House, which closed after just two performances) to catch A Night at the Opera with the Marx Brothers.

* * *

At the Movies

Benchley wasn’t the only one enjoying a night at the movies. Critic John Mosher found favor with German actor Emil Jannings’ latest flick, The Making of a King (Der alte und der junge König), calling the film “a sensible picture of the old bully,” namely the father of Frederick the Great.

LIGHTEN UP, FRED…**Heinrich Marlow** (left) and **Emil Jannings** in a scene from *The Making of a King*. The film depicted the turbulent relationship between Prussian King Friedrich Wilhelm I and his son, Crown Prince Friedrich. (IMDB)

Mosher found bright moments in Ginger Rogers’ latest film, but would have preferred another pairing with her fellow hoofer, Fred Astaire.

BETTER WITH FRED thought John Mosher of **Ginger Rogers’s** brave turn as an actress fleeing from her admiring fans in 1935’s In Person. Rogers donned eyeglasses, a wig, and fake teeth (inset) to portray the actress in hiding. She is pictured here in a scene with co-star **George Brent**. (IMDB)

Mosher was stimulated by The Great Impersonation, however, the “cordial” films about small town life and happy radio folk left him less than enthused.

MORE SPIES, PLEASE…**John Mosher** didn’t get too excited over the standard fare offered in the films *Millions in the Air* and *Your Uncle Dudley,* however he found the performances of Edmund Lowe and Wera Engels (bottom right) in the spy caper The Great Impersonation to be most stimulating. (IMDB)

* * *

From Our Advertisers

After touring France in the late 1870s, a New York drugstore owner named Richard Hudnut returned to the States determined to introduce French-style perfumes and cosmetics to American women. He soon transformed his drugstore into an elegant showroom, and in time became the first American to achieve international success in cosmetics…

…advertisements for Christmas gifts mostly dropped out of the magazine, and the back of the book was filled with spots touting various New Year’s Eve entertainments…

…in this ad from the Minnesota Valley Canning Company (renamed Green Giant in 1950), a robber baron’s humble roots, and his checkbook, are triggered by a can of corn…

…thanks to the makers of Luckies, Jolly Old St. Nick was dropping more than soot down your chimney on Christmas Eve…

…we kick off our cartoons with this spot illustration by Abe Birnbaum…

...Richard Decker gave us this caption-less appeal to the masses…

…Al Frueh brightened up the “Theatre” section…

…Helen Hokinson got in line at Macy’s…

…and found a challenge in the housewares department…(see Summer Pierre’s wonderful tribute to Hokinson and her observational forays into the city with James Reid Parker)…

…Mary Petty took the laid-back approach to a medical emergency…

…Charles Addams placed undersea explorer William Beebe in a precarious situation…

…Alan Dunn diagnosed a bad a ticker at a watch shop…

…Gluyas Williams was back with another look at club life…

…Garrett Price snowplowed his way onto the page…

…it seems Howard Baer channeled Peter Arno for this one…

…and we close with William Crawford Galbraith, just doing a little browsing…

Next Time: Fracking the Frick…

On Catfish Row

Above: Left image: Todd Duncan (Porgy) and Anne Brown (Bess), in the 1935 Broadway production of Porgy and Bess. Right image: John Bubbles (Sportin’ Life) and Brown. (Photos courtesy the Ira & Leonore Gershwin Trusts)

The 1935 Broadway production of Porgy and Bess is widely regarded as one of the most successful American operas of the twentieth century, but when it opened at the Alvin Theatre on Oct. 10, 1935, reviews were mixed, including the one penned by Wolcott Gibbs.

October 19, 1935 cover by **William Crawford Galbraith.** *The New York Times (Oct. 9, 1935)* made this observation about the rodeo at Madison Square Garden: “New York, which for several days has been vaguely aware of an impending rodeo because of a profusion of ten-gallon hats along Eighth Avenue and a sign in a beauty parlor, ‘Welcome, Cowgirls,’ will see the real thing this morning.”

Now you would think a work by composer George Gershwin, with a libretto written by DuBose Heyward (author of the 1925 novel Porgy) and lyricist Ira Gershwin, would be a sure hit. Some critics did praise the production, which ran for 124 performances, but others criticized themes and characterizations of Black Americans that were created by white artists.

MIXED REVIEWS…The original Catfish Row set for *Porgy and Bess* as seen at Broadway’s Alvin Theatre (now the Neil Simon Theatre) in 1935. (Billy Rose Theatre Collection, New York Public Library Digital Gallery)

This wasn’t the first time Porgy was adapted to the stage. It was originally produced in 1927 by Heyward and his wife, Dorothy, at the Guild Theatre in New York. The Heywards insisted on an African-American cast—an unusual decision at the time—and enlisted newcomer Rouben Mamoulian to direct. The play ran a total of fifty-five weeks.

ORIGIN STORY: *Porgy: A Play in Four Acts*, was a 1927 play by **Dorothy Heyward** and **DuBose Heyward**, adapted from the short novel by DuBose. (Wikiwand)

Gibbs preferred the original Porgy to the Gershwin–Heyward production, admitting that he simply did not care for “the operatic form of singing a story.”

continued…

TAKING THEIR BOWS…**George Gershwin** greets an audience after a performance of *Porgy and Bess.* Behind Gershwin are his brother, **Ira Gershwin** (left), and librettist and *Porgy* author **DuBose Heyward** (partially hidden, at right). (umich.edu)

The Moss Hart/Cole Porter musical comedy Jubilee! premiered at Broadway’s Imperial Theatre on Oct. 12, 1935, just two days after the Porgy and Bess premiere. Gibbs dubbed this show “heat-warming and beautiful.”

THE BEGUINE BEGINS…Inspired by the Silver Jubilee of Britain’s **George V,** the musical comedy Jubilee! told the story of a fictional royal family. The play featured such hit songs as “Begin the Beguine” and “Just One of Those Things,” which have become part of the American Songbook. (ovrtur.com)

ROYAL HIJINKS…At left, **June Knight** as Karen O’Kane and **Charles Walters** as Prince James in *Jubilee!*; at right, **Mary Roland** (the Queen) encounters “Mowgli” (**Mark Plant**) in Act I. (ovrtur.com)

Note: In the last issue (Oct. 12) we saw an ad for an around-the-world luxury cruise on the Franconia. Cole Porter and Moss Hart—with their families, friends, and assistants—sailed on a previous Franconia cruise, possibly in 1934, with the intention to write a new musical while on the trip. Apparently some of the songs and scenes in Jubilee! were inspired by their ports of call.

* * *

Steering Clear

“The Talk of the Town” commented on the “steer-wrestlers” that were featured at the Madison Square Garden rodeo. Since steer-wrestling was also called “bulldogging,” it caused considerable consternation among New York animal lovers.

A BIG HOWDY…Cowgirls From the Madison Square Garden Rodeo With Millicent Hearst, 1932. (texashistory.unt.edu)

* * *

Much Ado About FDR

The Conference on Port Development of the City of New York took issue with President Franklin D. Roosevelt’s foreign trade policies, particularly his strict stance on neutrality, which the Conference believed was detrimental to foreign trade. This was likely related to the October 1935 Italian invasion of Ethiopia. E.B. White offered this satirical poem in reaction to the trade spat.

Howard Brubaker also chimed in on the trade issue, and on other unsettling developments in Europe:

* * *

Puppy Love

Critic and poet Cuthbert Wright (1892–1948) was moved to write poetry after visiting a dog cemetery that also welcomed animals of all stripes. Here are excerpts of the opening and closing lines:

PET PROJECT…**Cuthbert Wright** was moved to verse after his visit to a pet cemetery, possibly the Hartsdale Pet Cemetery in Westchester. (Wikipedia/parenthetically.blogspot.com)

* * *

Man and Machine

Art and culture critic Lewis Mumford is back this week, this time taking a look at the work of French artist Fernand Léger (1881–1955), who created a form of cubism known as “tubism,” regarded today as a forerunner of the pop art movement of the mid-1950s and the 1960s.

It is no surprise that the humanist Mumford, who sought an “organic balance” in everyday design, found Léger’s machine-like works alienating and sterile, representing an “aesthetic poverty.”

TOTALLY TUBULAR…Clockwise, from top left, works of **Fernand Léger** cited by **Lewis Mumford**: *The City,* 1919; photo of Léger, circa 1930s; from the 1918–1923 series *Mechanical Elements*, 1920; *Composition in Blue,* 1920–27. (Philadelphia Museum of Art/The Met Collection/Art Institute of Chicago, Charles H. and Mary F. S. Worcester Collection)

* * *

Disappointment in O’Hara

That is how Clifton Fadiman titled his “Books” column after reviewing John O’Hara’s latest novel, Butterfield 8.

O’Hara (1905–1970) wasn’t just any old scribbler. A prolific short-story writer, he has often been credited with helping to invent The New Yorker’s short story style. Praised by the likes of F. Scott Fitzgerald and Ernest Hemingway, O’Hara cranked out two bestsellers before the age of thirty. One was the acclaimed Appointment in Samarra (which was praised by Fadiman). The other was BUtterfield 8, the novel Fadiman found disappointing (Hemingway, on the other hand, blurbed, “John O’Hara writes better all the time.”). Here are a couple of brief excerpts from Fadiman’s review:

Fadiman concluded his review with a note to the author: “Why not let Jean Harlow have it, Mr. O’Hara, and start a fresh page?”

Well, Harlow didn’t get it, but twenty-five years later Elizabeth Taylor would reluctantly take on the role of Gloria Wandrous, and win the Academy Award for Best Actress.

YOU AGAIN?…**Laurence Harvey** and **Elizabeth Taylor** played on and off lovers in 1960’s *Butterfield 8.* **John O’Hara** did not participate in writing the adaptation, and the film’s plot bore only a slight resemblance to his novel. However, after the film’s release more than one million paperback copies of the novel were sold. (aiptcomics.com)

* * *

At The Movies

We begin this section with an excerpt from “The Talk of the Town,” which covered the “International World Première” of the Warner Brother’s adaptation of A Midsummer Night’s Dream. The film opened worldwide on October 9, 1935 in London, Sydney, Vienna and at New York’s Hollywood Theatre, where crowds turned out to get a glimpse of the stars.

RUBBERNECKERS…*A Midsummer Night’s Dream* premiere at the Hollywood Theatre in New York City on October 9, 1935. (britannica.com)

Film critic John Mosher praised Joe E. Brown’s performance as Flute, as well James Cagney’s portrayal of Bottom, and lauded the “magnificent group of clowns” that formed the remainder of The Players. Here are excerpts from his review (note I included the entirety of Otto Slogow’s delightful spot drawing):

THE LOVERS…Left to right: **Ross Alexander** (Demetrius), **Olivia de Havilland** (Hermia), **Dick Powell** (Lysander) and Jean Muir (Helena) meet cute and confused in *A Midsummer Night’s Dream. (TCM.COM)*

THE SEVEN STOOGES…Bottom (**James Cagney**) and his fellow Players prepare to perform a stage play about the death of Pyramus and Thisbe which turns into a farce. From left, in front, **Joe E. Brown** (Flute), **Cagney**, and **Otis Harlan** (Starveling); in the back are, from left, **Hugh Herbert** (Snout), **Arthur Treacher** (Epilogue) and **Dewey Robinson** (Snug) as The Players in *A Midsummer Night’s Dream.* **Frank McHugh** (Quince) can be seen behind the wall in back. (IMDB)

DANCING THE NIGHT AWAY…Fairie scene from *A Midsummer Night’s Dream.* (Facebook)

Mosher also reviewed the romantic comedy I Live My Life, which he found to be a satisfying satire on the lives of the rich.

MATCHING WITS…Bored socialite Kay Bentley (**Joan Crawford**) has a tempestuous romance with idealistic archaeologist Terry O’Neill (**Brian Aherne**) in *I Live My Life.* (IMDB)

* * *

From Our Advertisers

Readers ninety years ago opened the Oct. 19 issue to this two-page spread featuring the latest in fall/winter fashions…the ad on the right from Bergdorf Goodman featured stage and screen actress Gladys George donning a full-length silver fox fur…

…George (1904–1954) was appearing at Henry Miller’s Theatre in the play Personal Appearance…she was featured in this testimonial ad for Schrafft’s in the theatre’s Playbill…

…the folks at Packard took out this colorful two-page spread to promote their more affordable model, the 120…the move to more affordable models helped the luxury carmaker weather the lean years of the Depression…

…there is a strange quality to these Arrow Shirt advertisements…what are the they looking at?…apparently something amusing as the man applies mustard to a hotdog, but it isn’t the vendor, who looks down at his cart…

…R.J. Reynolds continued its Camel campaign featuring accomplished athletes who got a “lift” from smoking…the ad also included a couple of regular folks at the bottom, who claimed the cigarettes were so mild “You can smoke all you want”…

…Old Gold continued to enlist the talents of George Petty to illustrate their full-page ads…

…here’s a couple of back of the book ads touting Irish whisky and Ken-L-Ration dog food…note how the Scottish terriers speak in “dialect”…Ken-L-Ration was a leading dog food brand in the 1930s, thanks to their use of horse meat rather than “waste meat”…

…on to our cartoonists, we start with Al Frueh enhancing the “Theatre” page…

…James Thurber showed us a man at odds with the times…

…Barbara Shermund kept us up to date on the modern woman…

…Whitney Darrow Jr offered a challenge to Helena Rubinstein (note the woman on the right—she could have been drawn by Helen Hokinson)…

…Gluyas Williams checked in on the lively proceedings of a book club…

…Helen Hokinson went looking for a good winter read…

…Gilbert Bundy offered an alarming scenario on the top of p. 31…

…and we close with Peter Arno, and an eye-raising encounter…

New Time: It Can’t Happen Here…

A Merry Menagerie

It has been a while since we’ve heard from art and design critic Lewis Mumford, who often cast a censorious eye at the rapidly changing world around him.

October 12, 1935 cover by William Steig. From 1930 until his death in 2003 at age 95, Steig contributed 121 covers and 1,676 drawings to *The New Yorker.*

In his column “The Sky Line,” Mumford cast an envious gaze north toward Brooklyn’s Prospect Park Zoo, which he believed had greatly improved upon the recently rebuilt Central Park Zoo.

HE HAD OPINIONS…**Lewis Mumford** (1895-1990).

Brooklyn’s advantage, according to Mumford, was the superior design of Prospect Park, which offered a better location for a zoo than Central Park. We’ll let Mumford explain in these excerpts:

CURIOSITIES, MOSTLY…Clockwise, from top left: Animals were on display at Prospect Park as early as 1866, as seen in this photo of the “Deer Farm”; circa 1900 postcard of Prospect Park’s rather distressing “Menagerie,” which opened around 1890; the park’s Elephant House opened in 1908—modeled after the Hippo Palace at the Antwerp Zoo, the Elephant House also featured rhinoceroses, hippopotamuses, and tapirs; baby elephants (postcard circa 1940s) were a popular attraction until the zoo moved on to smaller creatures in the 1990s. (bklynlibrary.org/untappedcities.com/blog.wcs.org/nycgovparks.org)

LEWIS MUMFORD PRAISED the 1934 plan for the Prospect Park Zoo, designed by architect **Aymar Embury II** and approved by Parks Commissioner Robert Moses. The zoo was built, in large part, through Civil Works Administration and Works Progress Administration labor and funding. (Brooklyn Public Library)

FLATBUSH FAUNA…Clockwise, from top left: Postcard image of Prospect Park Zoo circa 1935; zoo keeper sprays an elephant with a hose, circa 1940; an 1899 bronze sculpture depicting a mother lion nursing her cubs was created by French artist Victor Peter; seal pool, undated photo. (nycgovparks.org/Center for Brooklyn History/Facebook)

CARING OVER CAGES…Prospect Park Zoo today. The zoo closed in 1988 for five-year, $37 million renovation program that, except for the exteriors of the 1930s-era buildings, completely replaced the original zoo. With an emphasis on education and conservation, current exhibits house smaller species rather than elephants, tigers, and lions. (Prospect Park Alliance)

Mumford also looked at the latest developments at Rockefeller Center. As we’ve seen before, he favored smaller-scale developments that were organic and community-focused, and therefore was a strong critic of projects like Rockefeller Center. At its inception he called it a dehumanizing “megamachine,” a product of corporate greed, a “reckless, romantic chaos” that represented the capitalist jungle. Harsh words indeed, so it was something of a surprise to see his approval of the latest piece of the complex—the International Building at 630 Fifth Avenue:

SIMPLE AND CORRECT were the words **Lewis Mumford** used to describe the interior entrance to 630 Fifth Avenue. (Wikiwand/newyorkoffices.com)

* * *

Bad Benito

In his “Notes and Comment,” E.B. White had some choice words for the murderous Italian dictator Benito Mussolini and for the newspaper columnist Arthur Brisbane, both unconcerned with the slaughter of “backward” Ethiopians by invading Italian forces:

White also noted the role played by The New Yorker in a new novel by William Farquhar Payson (1876–1939) titled Give Me Tomorrow. Apparently the novel credited the magazine’s unique humor for revealing the banality of an evangelist and delivering a young woman from his clutches…

*THE NEW YORKER* TO THE RESCUE…**William Farquhar Payson** deployed a copy of the magazine for a pivotal scene in his novel *Give Me Tomorrow*. (findagrave.com)

* * *

A Star Is Born

Stage and film director Vincente Minnelli (1903-1986) moved from Chicago to New York in 1931, where he worked as a stage designer for Earl Carroll’s Vanities and costume and set designer for the Ziegfeld Follies before becoming art director at Radio City Music Hall. He got his big break in 1935 when he directed, to critical acclaim, the Broadway musical At Home Abroad. “The Talk of Town” took notice of the rising star (excerpts):

AN EYE FOR DESIGN…Photographer **Lusha Nelson** photographed **Vincente Minnelli** at his desk with a miniature stage on Feb. 1, 1936. (James Grissom via threads.com)

* * *

A Safe Space

Lois Long had mixed feelings regarding the Rockefeller Center’s Rainbow Room, fearing that it was a tourist magnet but also desiring to take in its sumptuous floor shows. In the first excerpt, Long continued her comment on the heated competition she perceived among nightclub owners.

FEAR FACTOR…The entertainment lineup at Rockefeller Center’s Rainbow Room helped **Lois Long** overcome her fear of encountering tourists. Clockwise, from left, the Rainbow Room in 1934; **Ramon** and **Renita** lit up the dance floor (photo from Nov. 1935 *Harper’s Bazaar)*; **Ray Noble** and his orchestra provided “all-around beauty”; and (inset) cabaret singer **Frances Maddox** offered her sophisticated warble to the glittering affair. (Rockefeller Center Archives/Pinterest/Shedd Institute)

* * *

An Untamed Shrew

Theatre critic Wolcott Gibbs had a good time watching Alfred Lunt and Lynn Fontanne take on Shakespeare’s The Taming of the Shrew at the Guild Theatre, especially Lunt’s uproarious take on the play.

FUN WITH SHAKESPEARE…**Alfred Lunt** and **Lynn Fontanne** matched wits in the Theatre Guild’s presentation of The Taming of the Shrew. (minnesotaplaylist.com)

* * *

At the Movies

Our film critic John Mosher didn’t have much to say about Here’s To Romance, which seemed contrived to introduce the Italian tenor Nino Martini (1905–1976) to a wider audience. To Mosher, the highlight of the film was the appearance of Ernestine Schumann-Heink (1861–1936), the Austrian-American operatic dramatic contralto, who appeared to be having a good time.

SINGER SANDWICH…**Genevieve Tobin** (center) stands between tenor **Nino Martini** and dramatic contralto **Ernestine Schumann-Heink** in a scene from *Here’s to Romance.* (rottentomatoes.com)

Mosher reviewed two other films that were a bit more dismal: The Last Outpost was a war-themed melodrama starring Cary Grant and Claude Rains; O’Shaughnessy’s Boy featured Wallace Beery as a circus animal trainer who loses his arm as well as his family.

DUELING MUSTACHES…**Cary Grant** (left) sported a rare mustache in a role opposite **Claude Rains** in *The Last Outpost.* (mabumbe.com)

A TOUGH ACT…**Sara Haden** played a skeptical aunt who sees a one-armed circus animal tamer (**Wallace Beery**) regain his son (**Jackie Cooper)** and the confidence he lost along with his wife in *O’Shaughnessy’s Boy*. (tcm.com)

* * *

From Our Advertisers

I find these advertisements oddly appealing, because this kind of travel no longer exists. Today there is exactly one ocean liner left in the world—the Queen Mary 2; the cruise ships that rule the 21st century seas are essentially hotel/amusement parks stacked on top of a huge barges…water slides, Vegas-style entertainments, and all-you-can-stuff-into-your-face buffets…

…this curious ad on page 10 mimicked the look of a New Yorker short in the vein of Clarence Day…what it promoted was an around-the-world cruise that would take two-hundred (well-heeled) passengers to more than twenty destinations including Malaysia, Bali and Singapore…

Postcard image of the Franconia. (Pinterest)

…society women could be counted on to endorse all sorts of things from cigarettes to cold cream…here a “Mrs. Francis L. Robbins, Jr” (I couldn’t find her given name) endorses Cutex nail polish and lipstick…the ad noted that Mrs. Robbins “is a beautiful and popular member of Long Island and New York society”…

…the makers of Spud menthol cigarettes entered the realm of the surreal with a talking cigarette that encouraged chain smoking…

…the board game Monopoly had its origins in The Landlord’s Game, created in 1903 by an anti-monopolist named Lizzie Magie…over the years variants of the game were introduced until Parker Brothers bought the rights from Magie and another inventor and began mass-marketing the game in the fall of 1935…

…Peggy Lou Snyder was performing in vaudeville when she met the saxophone-playing bandleader Ozzie Nelson in 1932. Nelson hired her to sing with his band (under the name Harriet Hilliard) and then married her three years later…in 1944 the couple would launch a comedy series for radio, The Adventures of Ozzie and Harriet, which made a successful transition to television, appearing on ABC from 1952 to 1966…

…here we have some old-timers offering hunting advice and promoting octane-boosting Ethyl gasoline, which helped prevent engine knock…it also contained the highly toxic additive tetraethyllead, which could cause severe neurological damage, particularly in children…it was completely banned in the U.S. by 1996…

…on to our cartoonists, we start with this delightful spot art by Christina Malman that graced the bottom of the calendar and events page…

…Helen Hokinson appeared twice, first at the vet’s…

…and later shopping for the maid at a department store…

…George Price had a surprise in store for this mirror-gazer…

…Charles Addams took the top of page 29 to show us a proud papa in a maternity ward…

…Ned Hilton uncovered some history at the Singer Building…

…Mary Petty eavesdropped on a tactless toff…

…Leonard Dove showed us that being a sugar daddy wasn’t so sweet…

…and we close with William Steig, one of his “Small Fry” speaking up for the old man…

Next Time: On Catfish Row…

A Double-Header

Heading into the dog days of summer we take a look at the last two issues of July 1935, both somewhat scant in editorial content but still offering up fascinating glimpses of Manhattan life ninety years ago.

July 20, 1935 cover by William Crawford Galbraith. He contributed seven covers and 151 cartoons to the magazine.

That includes the observations of theatre critic Wolcott Gibbs and film critic John Mosher, both escaping the summer heat to take in some very different forms of entertainment.

Gibbs found himself “fifty dizzy stories above Forty-second Street” in the Chanin Building’s auditorium, where he experienced New York’s take on Le Théâtre du Grand-Guignol. Founded in Paris by Oscar Méténier in 1897, Grand Guignol featured realistic shows that enacted, in gory detail, the horrific existence of the disadvantaged and working classes. It seems audiences were drawn to the shows more out of prurient interest (or sadistic pleasure) than for any desire to help the underclasses.

NOT FOR THE FAINT OF HEART…**Wolcott Gibbs** recommended the Grand-Guignol only for those who “admire a frank, uncomplicated approach to the slaughterhouse and the operating table.” (Image: Wikipedia)

PRETTY HORRORS…Clockwise from top left, the original Théâtre du Grand-Guignol, in the Pigalle district of Paris–it operated from 1897 until 1962, specializing in horror theatre; a poster from one of its productions; New York’s Chanin building, circa 1930s; the Chanin’s auditorium “fifty dizzy stories above 42nd Street”; fake blood applied to an actress’ neck before a scene from *The Hussy*; **Wolcott Gibbs** described a madhouse scene from **André de Lorde’s** *The Old Women,* which depicted the fury of ancient inmates performing “optical surgery” on a young woman. (*thegrandguignol.com/Wikipedia/NYPL/props.eric-hart.com)*

* * *

Popeye to the Rescue

With the Hays Code in effect you wouldn’t see anything like the Grand-Guignol on the silver screen. Indeed, with the exception of a Popeye cartoon, critic John Mosher found little to get excited about at the movies. He did, however, enjoy the air conditioning that offered a break from the hot city streets.

THEY ALL COULD HAVE USED SOME SPINACH…Clockwise, from top left, **Popeye** and **Bluto** strike an unlikely partnership in *Dizzy Divers;* **Bette Davis** and George Brent in *Front Page Woman;* **Will Rogers** and Billie Burke in *Doubting Thomas;* **James Blakeley** and **Ida Lupino** in *Paris in Spring.* (brothersink.com / rottentomatoes.com / cometoverhollywood.com / classiccartooncorner.substack.com)

* * *

From Our Advertisers

Just a few ads from this issue, first, a jolly appeal from one of the magazine’s newer advertisers, the makers of the French apertif Dubonnet…

…by contrast, this quaint slice of Americana from Nash…

…and a shot of pesticide from Dr. Seuss…

…our cartoonists include Constantin Alajalov, contributing this bit of spot art to the opening pages…

…Barbara Shermund explored the world of hypnotic suggestion…

…Peter Arno prepared to address the nation…

…William Steig checked the weather forecast…

…Helen Hokinson’s girls questioned the burden of a lei…

…Carl Rose found himself on opposite sides of the page in this unusual layout…

…Richard Decker joined the crowd in a lighthouse rendering…

…Ned Hilton reminds us that it was unusual for women to wear trousers ninety years ago…

…Mary Petty examined the complications of marital discord…

…and Charles Addams shone a blue light on a YMCA lecture…

…on to July 27, 1935, with a terrific summertime cover by William Steig…

July 27, 1935 cover by **William Steig,** one of his 117 covers for the magazine.

E.B. White (in “Notes and Comment”) was ahead of his time in suggesting that the city needed to build “bicycle paths paralleling motor highways” and invest in more pedestrian pathways.

NEW YORK’S FINEST…**Doris Kopsky,** who trained in Central Park, won the first Amateur Bicycle League of America Women’s Championship in 1937. Bicycle races were a big draw in the 1930s. (crca.net)

* * *

Breaking News

“The Talk of the Town” checked in on the New York Times’ “electric bulletin,” commonly known as “The Zipper.” Excerpt:

* * *

Dog Knots

“Talk” also took a look backstage at the Winter Garden, where burlesque performers shared the stage with a contortionist dog called “Red Dust.” Excerpt:

WOOF…Famed animal trainer **Robert “Bob” Williams** with one of his pupils. The dog in the photo is misidentified as Red Dust (he was actually a Malemute/chow mix).

* * *

Suddenly Famous

Charles Butterworth (1896-1946) earned a law degree from Notre Dame before becoming a newspaper reporter. But his life would take on a new twist in 1926 when he delivered his comical “Rotary Club Talk” at J.P. McEvoy’s Americana revue in 1926. Hollywood would come calling in the 1930s, and his doleful-looking, deadpan characters would become familiar to movie audiences through a string of films in the thirties and forties. Alva Johnston profiled Butterworth in the July 27 issue. Here are brief excerpts:

**Charles Butterworth** (left) and Jimmy Durante in *Student Tour* (1934). A bit of trivia: Butterworth’s distinctive voice was the inspiration for the Cap’n Crunch commercials voiced by **Daws Butler** beginning in the early 1960s. Butterworth’s life was cut short in 1946 when he crashed his imported roadster into a lamppost on Sunset Boulevard. (Detail from film still via IMDB)

* * *

Noisy Neighborhood

The “Vienna Letter” (written by “F.S.”–possibly Frank Sullivan) noted the rumblings of fascism in a grand old European city known for its many cultural delights as well as its many factions that included Nazis, Socialists and Communists (and no doubt a few Royalists). An excerpt:

CALM BEFORE THE STORM…Vienna in 1935, less than three years before the Anschluss, when Nazi Germany annexed Austria. (meisterdrucke.us)

* * *

Ex Machina

The Pulitzer Prize-winning poet and author Stephen Vincent Benét (1898-1943) penned this poem for The New Yorker that is somewhat appropriate to our own age and our fears of the rise of A.I. In “Nightmare Number Three,” Benét described a dystopian world where machines have revolted against humans.

BOTH CLASSY AND FOLKSY is how some today describe **Stephen Vincent Benét**, who in 1928 wrote a book-length narrative poem of the American Civil War, *John Brown’s Body,* for which he received the Pulitzer Prize for Poetry. He was also know for such short stories as *The Devil and Daniel Webster,* published in 1936. (mypoeticside.com)

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We begin with more extraordinary claims from R.J. Reynolds, who convinced a lot of folks that drawing smoke into your lungs actually improved your athletic stamina…

…the makers of Lucky Strike, on the other hand, stuck with images of nature and romance to suggest the joys of inhaling tar and nicotine…

…General Tire took a cue from Goodyear, suggesting that an investment in their “Blowout-Proof Tires” was an investment in the very lives of a person’s loved ones (even though they apparently drove to the beach without seatbelts or even a windshield)…

…another colorful advertisement from the makers of White Rock, who wisely tied their product to ardent spirits as liquor consumption continued to rebound from Prohibition…

…I toss this in for the lovely rendering on behalf of Saks…it looks like the work of illustrator Carl “Eric” Erickson, but he had many imitators…

…we do, however, know the identity of this artist, and his drawings on behalf of the pesticide Flit, which apparently in those days of innocence was thought appropriate for use around infants…

…great spot drawing in the opening pages…I should know the signature but it escapes me at the moment…

…James Thurber quoted Blaise Pascal for this tender moment ( “The heart has its reasons, of which reason knows nothing”)…

…Peter Arno illustrated the horrors of finding one’s grandmother out of context…

…Helen Hokinson’s girls employed a malaprop to besmirch the good name of an innocent mountain…

…Richard Decker discovered the missing link(s) with two archeologists…

…Alan Dunn narrowly averted a surprise greeting…

…George Price added a new twist to a billiards match…

…Price again, at the corner newstand…

…Al Frueh bit off more than he could chew…

…and we close with Barbara Shermund, and a prattling mooch…

Next Time: La Marseillaise…

Not a Square Deal

Above: Postcard image of Washington Square Park, circa 1930. (citybeautifulblog.com)

New Yorkers know all about change, and especially during the 1920s and 30s when the city razed everything from Dutch settler houses to the Gilded Age mansions of Fifth Avenue. Landmarks such as the old Waldorf-Astoria were leveled to make way for the Empire State Building, while several blocks—22 acres of residential and commercial buildings—were scraped clean for Rockefeller Center.

June 8, 1935 cover by **Harry Brown.** This June bride-themed cover was Brown’s fourteenth of the eighteen covers he would create for *The New Yorker.*

Some things, like Washington Square, were still held dear by city residents. But very little was sacred to the city’s new park commissioner, Robert Moses, who had no problem leveling whole neighborhoods if they stood in way of a road or some other ambitious project.

It all seemed well at first when Moses called for the repair of neglected parks, including Washington Square. However, when changes to the park were revealed by the Villager, residents were outraged. Moses’ plan, designed by landscape architect Gilmore Clarke, was a complete reversal of the park’s existing design. In “Notes and Comment,” E.B. White explained:

Village residents organized a “Save Washington Square” committee and successfully blocked Moses from implementing his plan; in true Moses style, he responded by allowing the park to deteriorate.

MAKE NO LITTLE PLANS…Clockwise, from top left, Parks Commissioner **Robert Moses**; proposal to add colonnades to either side of the arch; landscape architect **Gilmore Clarke;** Clarke’s plan for the redesign. (Wikipedia/washingtonsqpark.org)

Moses, however, didn’t give up on Washington Square. Around 1940 he began floating the idea of building a double highway through the park. Local residents again rallied, joining business owners and NYU officials in blocking the audacious scheme.

White continued on the theme of city planning, calling on Moses this time to figure out a better plan for sidewalk cafés.

AL FRESCO…Postcard images of sidewalk cafés at 24 Fifth Avenue (top) and 23rd and Lexington, circa 1935. (picryl.com)

Additional note: The magazine’s June 15, 1935 issue featured Lois Long’s criticisms of sidewalk cafés in Manhattan:

Long did offer, however, a couple of recommendations for sidewalk dining, including the Breevort in Greenwich Village…

If you really wanted to eat outside, **Lois Long** suggested the Breevort in Greenwich Village. (New York Public Library)

…and the St. Moritz’s Café de la Paix at 50 Central Park South…

The St. Moritz’s Café de la Paix in the 1940s. (blog.bondbrand.com)

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Sexily Danced the Burlesques

New Yorker writers loved to take shots at Henry Luce, publisher of Time and Fortune. Wolcott Gibbs famously satirized Time’s writing style in a parody profile in 1936: “Backward ran sentences until reeled the mind.” When Fortune decided to take a look behind the curtain at a burlesque show (February 1935), “The Talk of the Town” was ready to pounce.

The Fortune piece featured oil paintings by Stuyvesant Van Veen, including this one depicting the Proscenium at the Irving Place…

…Van Veen got behind the curtain to create this painting (below) of “Burlesque Queens,” and the magazine chastely demonstrated the “cycle of the strip act” with the help of Miss Jean Lee, aka Miss Jess Mack…

The New Yorker also took a sideways glance at Fortune’s stuffy approach to the subject of striptease, suggesting that it was much ado about nothing.

IT’S ALL AN ACT, FELLAS…**Gypsy Rose Lee** in 1943. (nypl.org)

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Futures and Fascists

Before the days of television and the Internet, a world’s fair was the place to go to see the latest technologies and other attractions from countries around the world. Paris correspondent Janet Flanner filed a special report on the Brussels International Exposition of 1935, which attracted 20 million visitors in a little over six months.

EURO SPECTACLE…Clockwise, from top left, the menacing facade of the Italian Pavilion—its interior walls featured frescoes of marching fascists; the *Palais des Expositions* (*Grand Palais*) still stands today as the Brussels Exhibition Centre; an early demonstration of television; the U.S. featured an “Indian Village” at the Expo. (fomo.be/Wikimedia/en.worldsfairs.info)

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Matchbox Cars

The New Yorker regularly checked the automobile competition from overseas, and found a tiny German car to be “perfectly amazing,” even if it didn’t go over so well with consumers.

IT’S CUTE, BUT…Due to its extreme unbalance of the Mercedes-Benz 130 H (two-thirds of the mass, including the engine, was on the rear axle), the car apparently was awkward to handle. It was discontinued in 1936. (automobile-catalog.com)

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Anyway, most Americans preferred bigger cars, especially ones by luxury makers such as Lincoln, if they could afford them…

…Lincoln’s parent company, Ford, offered up a more affordable convertible with some flair of its own…automakers were fond of the marriage theme in advertisements, especially in the month of June…

…automakers and related industries were important advertisers during The New Yorker’s first years…

…indeed, the back cover of Issue #1 (Feb. 21, 1925) featured this ad from the United States Rubber Company, promoting its U.S. Royal Cord Balloon Tires…

…another faithful advertiser in the magazine’s first decade was the Bermuda Trade Development Board…

…this ad for Four Roses whiskey recalled “the glamorous days” (ahem) before the Civil War…

…and this colorful ad from World Peaceways reminded readers there was nothing to celebrate about wars…these ads pulled no punches (read the first few lines)…

…”most interesting country in the world today!” proclaimed this ad inviting tourists to the Soviet Union…during 1934-35 Joseph Stalin was ruthlessly purging the Party, and local leaders across the country were being annihilated…of the 2.3 million people who had been party members in 1935, just under half were executed or perished in labor camps…this fact probably wasn’t mentioned in the travel folder…

…the Webster Cigar Company hired Otto Soglow to create an ad doubtless based on the popularity of “The Little King,” but this isn’t the diminutive monarch…

…which takes us to our cartoonists, beginning with this spot signed E.S., I believe, or L.S. (anyone know?)…at any rate, its whimsical…

…of course we know Robert Day…

…Day again, in a very different style…

…Helen Hokinson, sounding a contemporary note…

…a kindergarten political standoff, courtesy Garrett Price…

…Rea Irvin, and the obsolescence of Pan (today she’d have a cell phone)…

…Peter Arno, and a clueless, cold, cuckold…

…and we close with Alan Dunn, and the future of transportation…

Next Time: A Return to Coney…

Vive La Normandie

Above: At left, Adolphe Cassandre's famed 1935 depiction of the S.S. Normandie; right, image from a 1935 promotional booklet published by the French Line.

When the S.S. Normandie entered service in 1935, she was the largest and fastest passenger ship afloat, crossing the Atlantic in a little over four days. The ship was so impressive that even the imperturbable Janet Flanner expressed enthusiasm over its launch.

May 25, 1935 cover by **Constantin Alajalov.**

As Paris correspondent, Flanner was giving New Yorker readers a preview of Normandie‘s May 29 maiden voyage from Le Havre to New York City.

HER ENTOURAGE…The S.S. *Normandie* was welcomed into New York Harbor on June 3, 1935. (Wikipedia)

IMAGINE THAT…An S.S. *Normandie* promotional poster from 1935 depicts the ocean liner making an unlikely entrance into Manhattan. The sleek ship measured 1,029 feet (313.6m) in length and carried nearly 2,000 passengers plus 1,345 crew. It was the first ocean liner to exceed 1,000 feet in length. (Museum of the City of New York–MCNY)

To give New Yorkers some idea of the liner’s size, Flanner noted that the Normandie would stretch from 43rd to 47th Street, and if stood on her stern, would stand nearly 180 feet above the RCA Building at Rockefeller Center.

FRENCH TOAST…Top, a crowd cheers the S.S. *Normandie* as it arrives at New York’s Pier 88 on June 3, 1935; below, the first class dining hall was 305 feet long, 46 feet wide and three decks high. (drivingfordeco.com/MCNY)

IN, AND ON THE WATER…Passengers take a plunge in the Normandie’s swimming pool, which included a bar at the far end. (MCNY)

EYE-POPPING…Colorized image of the first-class lounge. (Pinterest)

BARGAIN…Accommodations for weren’t too bad, either, for the other classes. Here is the 3rd class salon. (drivingfordeco.com)

TAKE YOUR PICK…Clockwise from top left, elevators decorated in sea shells; the rear of the Grand Salon; a first class suite; view of the swimming pool. An incredible scale model of the S.S. *Normandie* is displayed on the Queen Mary, which is permanently docked at Long Beach, CA. (MCNY)

World War II would cut short the Normandie’s life. Seized in New York and renamed USS Lafayette in 1942, she was being converted to a troopship when she caught fire, capsized onto the port side, and came to rest half submerged on the bottom of the Hudson at Pier 88, the same pier where she was welcomed in 1935. She was scrapped in 1946.

THE WAGES OF STUPIDITY…The *Normandie* after a fire brought her glory days to an end. (Reddit)

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A Critic Is Born

It turns out that Wolcott Gibbs (1902–1958) cut his teeth as The New Yorker’s theatre critic while he was still in short pants. Gibbs recalled his five-year-old self in an essay that described his first experience with the theatre—a play based on the New York Herald’s popular comic strip, Little Nemo in Slumberland, by Winsor McCay. In parallel with Gibbs’ childhood, the strip ran from 1905 to 1911.

As a child, Gibbs was wild about Little Nemo’s adventures, but the stage adaptation left the child disillusioned (and feeling “tricked and furious”). The New York Public Library’s Douglas Reside wrote (in 2015) that the producers, seeking to draw as wide an audience as possible, presented Little Nemo “as a bloated mixture of theatrical styles, including the minstrel show, pantomime, operetta, farce-comedy, vaudeville, revue, and ballet,” featuring three comedians “mostly superfluous to Nemo’s story.” The part of Nemo was played by a 25-year-old actor with dwarfism.

DREAMLAND…The *Little Nemo* strip from Dec. 17, 1905 depicted the boy’s dream of a visit to Santa’s magical city at the North Pole. (Wikipedia)

THAT’S SHOWBIZ…As a boy, **Wolcott Gibbs** (left) was disillusioned by a 1907 theatre adaptation of his favorite comic strip, *Little Nemo in Slumberland.* The play was dominated by three comedians including **Joseph Cawthorn**, right, who burlesqued German linguistic and cultural mannerisms for comic effect. He played Dr. Pill, the quack doctor of Slumberland’s royal court. The “boy” in the bed portraying Nemo was 25-year-old “Master” Gabriel Weigel. (Wikipedia/New York Public Library)

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Humorous Humors

Clarence Day, best known for his Life with Father stories, wrote humorously about his physical ailments and contributed a number of cartoons to The New Yorker that were accompanied by satirical poems. Day would be dead by December—after a bout with pneumonia—however, despite his ailments he would spend his last months arranging publication of his Life with Father book, which was published posthumously.

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Frankie Got Hitched

Film critic John Mosher still wasn’t finding much to rave about at the cinema, getting more chuckles from the monster mash-up of Boris Karloff and Elsa Lanchester in The Bride of Frankenstein than he did from the Dolores Del Rio vehicle Caliente.

DATE NIGHT…Top, **Elsa Lanchester** and Boris Karloff let the sparks fly in The Bride of Frankenstein, while **Dolores Del Rio** danced and chatted her way through the unfunny musical comedy *Caliente.* (Wikipedia/TCM)

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Other features in the May 25 issue included H. L. Mencken’s continuing exploration into the origins of American names…

…and The New Yorker published its first John Cheever story, “Brooklyn Rooming House.” Of Cheever’s 180 short stories, the magazine would publish 121 of them.

A NEW FACE…In spring 1935 *The New Yorker* bought two **John Cheever stories**, paying $90 for “The Brooklyn Rooming House” and $45 for “Buffalo.” Fiction editor **Katharine White** urged the purchase of the stories. Above, **Walker Evan’s** photo of Cheever, circa 1940s. (metmuseum.org)

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From Our Advertisers

We start with some one-column gems from the back of the book including the latest innovation in electric refrigerators…a shelf in the door!…apparently Crosley was the first to invent this “Shelvador”…the ad to the right is interesting in that it advertises honey-filled golf balls…in the early 20th century some golf balls did contain real honey…apparently it was chosen for its consistent viscosity (or maybe for a quick snack on the ninth hole)…

…and from General Tire, we have another ominous warning from Dad as the teens head out for another night of crooning, or whatever they are dressed for…

…last week Chrysler was offering its sedans for $745, and this week you could have one of their Plymouths for just 510 bucks…the message: you would be admired by your polo buddies for your smart, thrifty choice…

…where the above ad crammed every square inch with information, the folks at Pierce Arrow offered a restrained, minimal message (suggesting “we can afford to buy a full-page ad and leave much of it blank”)…another class signifier was the absence of a price tag (about $150k in today’s dollars)…but Chrysler-Plymouth would survive the Depression because it sold affordable cars, while Pierce Arrow was on its last legs…

…here’s a couple of Pierce Arrow owners toasting the return of the Manhattan…

…Moët & Chandon offered up this whimsical tableau from the youth of Bacchus…

…Ethel Merman popped through a curtain on the inside back cover to invite readers to subscribe to The Stage magazine…

…and Lucky Strike claimed the back cover with another stylish woman and a talking cigarette bent on mind control…

…the Ritz-Carlton announced the spring re-opening of its famed Japanese Garden…

The Japanese Garden in 1924. (clickamericana)

…and we kick off our cartoonists with this “Goings On” topper by D. Krán…

…followed by this visit to the zoo by Abe Birnbaum…

…James Thurber was up for some fashion criticism…

…Helen Hokinson found a surprise in a paint-by-numbers kit..

…Peter Arno was up for some late night nuptials…

…Gluyas Williams continued to examine club life…

...George Price was back in the air…

…Alan Dunn gave us some men on a mission…

…and we close with Charles Addams, and some dam trouble…

Next Time: Wining and Dining…

Settling Down

Above: Celebrating the repeal of the 18th Amendment, 1933. (New York Times)

“Settling Down” was the title given to Morris Markey’s examination of the post-Prohibition world, which to no one’s surprise heartily embraced (and imbibed) everything this world had to offer.

May 18, 1935 cover by **Adolph K. Kronengold.**

In his column, “A Reporter at Large,” Markey examined the challenges faced by local and federal governments in reestablishing old liquor control laws, in many cases creating new ones to address the technological, economic and social changes that transpired during the fourteen years of Prohibition. Facing this challenge in New York was Edward P. Mulrooney (1874-1960), a former police commissioner tapped in 1933 to head the State Alcoholic Beverage Control Board. Markey explained how Mulrooney and New York regulators tried to create new standards for alcohol consumption that would encourage moderation. Excerpts:

CAN’T HAVE A BELT IN THE BIBLE BELT…Published by The United States News on Nov. 11, 1933, this map shows how liquor laws varied by state following Prohibition. After Prohibition ended with the ratification of the 21st Amendment, states gained the authority to regulate alcohol sales, leading to a wide variety of state and local laws. Many states adopted local option laws, allowing cities and counties to decide whether to allow alcohol sales, resulting in “wet,” “dry,” and “moist” jurisdictions. (us news.com)

Seventeen chief provisions for moderating alcohol use were published in The New York Times on Nov. 10, 1933, but ten of those provisions were quickly abandoned. Less than a year and a half after repeal, Markey noted that “the citizen is offered every inducement…to drink as much as he can possibly hold.”

SO MUCH FOR RULES…Celebrations for the repeal of Prohibition in bars and former speakeasies began when **Franklin Roosevelt** signed the Cullen-Harrison Act on March 22, 1933; the president himself was known to enjoy a dry martini; former New York Police Commissioner **Edward P. Mulrooney** had the unlucky task of figuring out how to regulate the juice of the grape and the grain. In the end, people seemed to be drinking more than ever. (themobmuseum.org/thrillist.com/Condé Nast)

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Hordes From the Hinterland

There was a time, long ago, when Broadway catered mostly to New Yorkers, but with the advent of mass media and better transportation options folks from the hinterlands (from beyond the Hudson) began to descend on the Great White Way. Then as now, certain shows attracted thousands, including The Great Waltz, a musical based on the works of Johann Strauss I and Johann Strauss II. It opened in September 1934 at the Center Theatre and ran for 289 performances. “The Talk of the Town” sniffed that “People who literally have never seen a play before in their lives turn up at Sixth Avenue and Forty-ninth Street, ready for anything.”

MANY AMERICANS WERE AGOG over the *The Great Waltz*…Clockwise, from top left, the play was performed at the Center Theatre (formerly the RKO Roxy Theatre) at 49th Street and 6th Avenue—sadly, it was demolished in 1954, the only building to ever be demolished from the original Rockefeller Center complex; cover of the *Playbill*; actress **Marie Burke** portrayed Countess Olga Baranskaja; **Al Hirschfeld** illustration of Burke and fellow actors **Guy Robertson** (as Johann Strauss) and **Marion Claire** as Therese. (cinematreasures.org/playbill.com/nyt.com)

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From Our Advertisers

Appropriately, this full-page advertisement for Gordon’s Gin appeared opposite the opening page of Morris Markey’s exploration of the post-Prohibition world…

…and business was booming in the liquor trades…most of the full-color ads in The New Yorker were placed by liquor companies, cigarette manufacturers, and automakers…the inside back cover shilled for Penn Maryland…

…while the back cover was once again claimed by big tobacco…here we have Newport deb Mary De Mumm expounding on wonders of Camel cigarettes, which somehow helped her feel both restful and energetic…

…those who enjoyed the finer things could buy this Packard for about $3,000 (nearly $90K today).

…anticipation was building for the June arrival of the new French liner S.S. Normandie, the largest and fastest passenger ship afloat…

S.S. *Normandie* on the high seas. (Wikipedia)

…the Hamburg-American Line was another way to get across the pond, and it promised a ship filled with famous and classy people (and likely more than a few Nazis)…the single-column ad on the right suggested you could spend your summer in Germany…the tourist bureau claimed that Germany was known as “the healing country,” and doubtless many needed healing after being beaten by Brownshirts…

…a couple more single-column ads, first from our friends at College Inn, who dumped the furious Duchess in favor of a dyspeptic father-in-law who brings his daughter-in-law to tears over her choice of tomato juice…the ad at right advertised the services of Mr. Louis, Mr. Jack, and Mr. Paul at the hair stylist Fred, while a tiny ad at the bottom offered a luncheon for a buck at New York’s “Smartest Boulevard Cafe”…

…the key word in many New Yorker advertisements was luxury, and for a fraction of what you would pay for a Packard, you could, apparently, experience luxury for as little as $745…

…or you could enjoy a bit of elegance by opening a some cans of Heinz soup, chili sauce, stuffed olives and other delectables…here a couple of shady-looking butlers are serving nothing but canned goods at a swanky party, much to the annoyance of the cook, who appears poised to take a cleaver to the scheming pair…