One Perfect Night

Once again The New Yorker marked its anniversary — the eighth — with a repeat of its very first cover, a tradition that would last until 1993. Unlike previous years, E.B. White made no special mention of the occasion in his “Notes and Comment,” no doubt feeling confident about the magazine’s prospects despite the challenges of the Depression. In 1933 The New Yorker could count on nearly 117,000 readers.

Feb. 18, 1933 cover by Rea Irvin.

And so we look to another of the magazine’s star contributors, humorist and stage critic Robert Benchley, who was rarely impressed with Broadway’s middlebrow fare. It was in such an environment that Benchley found himself separating the wheat from the chaff, listing a selection of scenes from various plays that together might represent a “perfect night” of entertainment:

A BROADWAY BUFFET…Clockwise, from top left, Robert Benchley recommended Jack Haley’s bedroom scene and Ethel Merman’s rendition of “Eadie Was a Lady” in Take a Chance as worthy of a look; he also found George M. Cohan’s telephone call to police HQ in Pigeons and People memorable, and Beatrice Lillie was apparently a delight in the dressing room scene from Walk a Little Faster. (playbill.com)
TRIPPING THE LIGHT FANTASTIC in Cole Porter’s musical Gay Divorce were Claire Luce and Fred Astaire, dancing to the hit song “Night and Day.” It was Astaire’s last Broadway show before he headed to Hollywood for even greater stardom; Jack Pearl and Barbara Newberry in Pardon My English; Eva Le Gallienne as the White Queen and Josephine Hutchinson as Alice in the 1932-33 production of Alice in Wonderland at Le Gallienne’s own Civic Repertory Theatre; Alice (Hutchinson) encounters Tweedledee (Burgess Meredith) and Tweedledum (Landon Herrick) in Alice in Wonderland. (Pinterest/gershwin.com/blog.mcny.org)

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Spring Cleaning

While passing by the Vanderbilts’ “Triple Palace” on 51st and Fifth Avenue, E.B. White (“Notes and Comment”) noted signs of neglect at the famed mansion:

HOME  SWEET HOME…At top, Alva Vanderbilt engaged Richard Morris Hunt to build a “Petite Chateau” on the northwest corner of 52nd Street; below, the drawing room. The Triple Palace was demolished in 1947-49. (mcny.org/Wikimedia Commons)

The Triple Palace site today:

(daytoninmanhattan.blogspot.com)

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Going Round and Round

No one was landing quad flips at New York’s Ice House in 1933, but for ice skating enthusiasts it was the place to be for both figure skating competitors as well as for those just interested in a leisurely skate to the strains of a live orchestra. “The Talk of the Town” explains in this excerpt:

CHILLING SIGHT…Top and below, the Ice House was located on the top floor of a four-story building attached to Madison Square Garden. (Pinterest)

In both Europe and America ice skating in the 19th and early 20th century was something of an elaborate ritual in urban areas; skating rinks included tea rooms as well as places to dance or ice skate to the gentle rhythms of a live orchestra…

TEA COSY…The Biltmore Hotel Ice Gardens offered guests a warm place to watch the cold weather fun of the hotel’s outdoor ice skating rink, circa 1915. (mcny.org)

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The Jig Is Up

Jigsaw puzzles have been around since the late 1700s (they were handmade then), but their popularity really took off in the 20th century with advancements in manufacturing and especially during the Depression when folks sought affordable forms of entertainment they could enjoy at home. The 1930s also saw jigsaw puzzles become more complex. “The Talk of the Town” observed:

In 1933 the Long Island City-based puzzle manufacturer Einson-Freeman introduced a line of puzzles that included clues to solving mysteries described in an accompanying novelette…

(worth point.com)

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Small But Deadly

Howard Brubaker’s “Of All Things” column, which ran from 1925 to 1951, was a series of brief, satirical comments on the events of the day, including some that to modern eyes point to the catastrophic events that awaited Brubaker’s world (reader Frank W. notes that “the ‘aged piano-player’ was Ignacy Paderewski, who had served as Prime Minister in the immediate aftermath of WWI, and who was the nearest thing the Poles had to a national-unity figure”):

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Her Protégé

When Mae West adapted her 1928 Broadway play Diamond Lil into the 1933 film She Done Him Wrong, the puritanical backers of the Hays Code (which would be enforced in 1934) demanded that the film make no reference to the “scandalous” play. But because it was still the pre-Code era, West’s film featured many double entendres and her famous (and famously misquoted) quip, “Why don’t you come up sometime and see me?” That line was spoken to Cary Grant — whom West would later claim as her discovery even though Grant had drawn considerable attention in the previous year for his work opposite Marlene Dietrich in Blonde Venus. For the record, Grant, who would be paired again with West in 1933’s I’m No Angel, would later credit West, and She Done Him Wrong, for giving his career a major boost. New Yorker critic John Mosher lauded the film for the much-needed laughs it provided to Depression-weary audiences.

SHOWING HIM THE ROPES…The nearly forty-year-old Mae West was 11 years older than Hollywood newcomer Cary Grant when they appeared together in 1933’s She Done Him Wrong. The film was nominated for an Academy Award (Best Picture), and in 1996 was selected for preservation in the National Film Registry by the Library of Congress. (filmreference.com)

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From Our Advertisers

The folks at Packard took a new advertising tack by demonstrating the durability of their luxury automobile…

…hopefully the Packard was riding on “Double Eagle” tires by Goodyear…however, this is an odd illustration to emphasize a child’s safety, when the kid’s posh mum seems more concerned about her appearance than anything else…also, does she plan to drive home with the windshield down?…

…Log Cabin continued its series of ads featuring New Yorker cartoonists…here Peter Arno lends one of his dirty old walruses to the cause of syrupy waffles and pancakes…

…on to our cartoonists, we have Arno again, keeping up appearances among high society…

Gluyas Willams demonstrated his knack for illustrating the foibles of his fellow citizens…

Helen Hokinson looked in on a man aspiring to become the next T.S. Eliot…

…the growing popularity of the gangster film knew no bounds, according to Perry Barlow

…and we close with James Thurber, and a speakeasy standoff…

Next Time: Deskey’s Deco…

Role Reversal

James Cagney began his entertainment career singing and dancing in various vaudeville and Broadway acts, but when he was cast in his first film as a tough guy, the die was cast…at least for one New Yorker critic.

Feb. 11, 1933 cover by Constantin Alajalov.

Cagney’s first film role came after he starred along with Joan Blondell in Broadway’s Penny Arcade. However when the play was made into the 1930 movie Sinners’ Holiday, execs at Warner Brothers opted to put Grant Withers and Evalyn Knapp into the lead roles, believing they were destined for stardom; Cagney and Blondell were relegated to supporting parts. As fate often has it, Withers and Knapp ended up in B-movie obscurity, while Cagney and Blondell went on to become two of the biggest stars of the 1930s. The pair would appear in six more films together, including the gangster film The Public Enemy (1931) and the musical Footlight Parade (1933).

TWO-FACED…James Cagney would be paired with Joan Blondell in seven films during the 1930s including the gangster film The Public Enemy (1931, left) and the musical Footlight Parade (1933, also with Ruby Keeler). (IMDB)
THE ONE I USED TO KNOW…Top, Cagney mashes a grapefruit half into Mae Clarke’s face in a famous scene from Cagney’s breakthrough film, 1931’s The Public Enemy; below, Cagney gets acquainted with a bartender (Lee Phelps) in The Public Enemy. (IMDB)

New Yorker film critic John Mosher preferred the tough guy Cagney to the toe-tapping version, and was anticipating Cagney’s return to pictures after a contact dispute with Warner in which he threatened to quit the business and follow his brothers into the medical profession…

When Cagney finally announced his return in Hard to Handle, Mosher found he had taken on the guise of actor Lee Tracy, who was best known for his comic portrayals of wisecracking salesmen and reporters…

MY SOFTER SIDE…James Cagney and Mae Clark (top) in 1933’s pre-Code comedy Hard to Handle — Cagney played a clowning con artist who organizes a dance marathon. Below, critic John Mosher thought Cagney was channelling the comic actor Lee Tracy, seen here with Jean Harlow in 1933’s Blonde Bombshell. (IMDB)

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Slippery Slope

Located on Lexington between 102nd and 103rd streets, Duffy’s Hill was once famous for being the steepest hill in Manhattan and the scourge of street cars that had to quickly accelerate and decelerate at that point, leading to numerous accidents. An excerpt from “The Talk of the Town”…

LOOK OUT BELOW…Duffy’s hill played merry hell with New York’s streetcars more than a century ago. (New York Social Diary via Facebook)

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Getting High

George Spitz Jr was an AAU high jump champion when he participated in the 1932 Summer Olympics in Los Angeles. In 1933 he made a personal best leap of  6 feet, 8¼ inches using scissors-style leap with elements of the Western roll. “The Talk of the Town” marveled at Spitz’s feat, giving him an extra quarter inch for his record leap:

MILLION-DOLLAR LEGS…In 1933 George Spitz Jr made his personal best leap of 6 feet, 8¼ inches using a scissors-style jump with elements of the Western roll. With the introduction of the Fosbury Flop in 1968, today’s men’s record stands at 8 feet, ¼ inches. The current women’s record is 6 feet, 10¼ inches. (Olympedia)

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Ugh, This Guy Again

As we move into the 1930s we will be seeing more references to Adolf Hitler, who seized power in Germany on January 30, 1933. At this point “The Talk of the Town” wasn’t taking him seriously…

…and neither was Howard Brubaker in his regular column of short quips…

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From Our Advertisers

Hitler aside, the German-owned Hamburg-American Line was still serving peaceful purposes when it advertised the comfort of its “stabilized ships” on transatlantic voyages…these sisters ships of the Hamburg-American Line were all destroyed during World War II…the SS New York and the SS Deutschland were both sunk by the British RAF in 1945…The SS Albert Ballin and the SS Hamburg sank after hitting Allied mines…

THE BIG BANG…the RAF sent the S.S. Deutschland to the bottom of the Bay of Lübeck  on May 3, 1945. (Wikipedia)

…if travel wasn’t your thing, when you escape the winter blahs in the comfort of your home thanks to the GE Mazda Sunlight Lamp…

…and Dad, when you were her age you called these things “horseless carriages”…

…the folks at luxury carmaker Packard answered the splashy color ad from Cadillac in the Jan. 7 issue…

…with a colorful show-stopper of their own…

…if the Packard was too pricy, you could have checked out this lower-priced Cadillac, marketed as the LaSalle…

…no, New York did not say “Rockne, you’re the car!”, even if it was juxtaposed with a giant, attractive woman…the car was named for famed football coach Knute Rockne, and the Depression was not a good time to promote a new car line…it was produced from 1932 to 1933, when Studebaker pulled the plug and sold the remaining inventory (about 90 cars, packaged in kits) to a Norwegian railroad car manufacturer…

…a couple of posts ago (“Life With Father”) we were accosted by a 3-page Camel ad featuring a Q&A stating the facts about its product…here they are back with two more pages of irrefutable evidence…

…what I read in their eyes is that none of them, including the woman, gives a damn about the others…if anything, the fellow at left is checking out the other guy…

…this ad from Sonotone Corporation promoted a new hearing aid developed by Hugo Lieber…this revolutionary bone conduction receiver enabled the deaf to hear through bones in their head…

…a 1939 Sonotone catalog demonstrated how the hearing aid could be worn inconspicuously…

(abebooks.com)

…on to our cartoonists, Al Frueh illustrated the drama on board Broadway’s Twentieth Century Limited…note vaudevillian William Frawley’s caricature in the bottom right hand corner…although he appeared in more than 100 films, Frawley is best known today for his role as Fred Mertz on TV’s I Love Lucy

…here’s a great caricature by Rea Irvin of New York’s new mayor John P. O’Brien, using his new broom to sweep away the corruption of the deposed Jimmy Walker and his Tammany Hall cronies…

…here’s another early work by George Price, who would be a cartoonist at The New Yorker for nearly six decades…

…and here we have the other Price…Garrett Price gave us a fellow who made some changes in his life à la Paul Gauguin

…I like this Perry Barlow cartoon because it reminds me of the patient-in-traction trope commonly seen in comedy of the 1960s and 70s…

…such as this Paul Coker Jr. illustration from the June 1970 issue of MAD magazine…

…and Terry-Thomas and Spencer Tracy in 1963’s It’s a Mad Mad Mad Mad World

William Steig assured readers there was nothing sweet about his “Small Fry”…

…once again Helen Hokinson offered her impressions of the annual Westminster Kennel Club show at Madison Square Garden…

Peter Arno’s Lake Placid would never be the same for his mustachioed millionaire “walruses” after the previous year’s Winter Olympic Games…

Next Time: One Perfect Night…

 

Belle Geste

“Nobody said not to go” was a phrase often used by Emily “Mickey” Hahn when returning from one of her far-flung and often wild adventures.

Feb. 4, 1933 cover by Rea Irvin.

And nobody ever told Hahn (1905–1997) what she could write about, and so she wrote, with brio and authority, on a variety of subjects ranging from feminism, diamond mining, and animal behavior to Chinese history and cooking. The author of 54 books, Hahn also penned a number of biographies including those of Leonardo da Vinci, Chiang Kai-shek, and D. H. Lawrence among others. In the Feb. 4 issue Hahn wrote about spending the night at a New York flophouse, not out of necessity but rather to write about the experience. Excerpts:

NO RITZ, THIS…Entrance to a flophouse in the Bowery, photo by Walker Evans, 1934.

In the following two excerpts, Hahn described her sleepless night, and her exit from the flophouse the following morning…

More on Emily Hahn, who defied convention from the very start of her adult life: before graduating from the University of Wisconsin in 1926 (the first woman to earn a degree in mining engineering there), she drove across the U.S. in a Model T, dressed a man. She wrote about her experiences in letters to her brother-in-law who, unbeknownst to Hahn, shared them with New Yorker editors. This would lead to a longtime relationship with the magazine, to which she would contribute nearly 200 articles (and one poem) between 1929 and 1996. She would also serve as China correspondent from 1935 to 1943.

In 1930 she traveled to the Belgian Congo, where she lived for two years with a pygmy tribe while working for the Red Cross; she later crossed Central Africa alone on foot. In his 2006 memoir, Let Me FinishRoger Angell described Hahn as the magazine’s “Belle Geste,” a woman “deeply, almost domestically, at home in the world. Driven by curiosity and energy, she went there and did that, and then wrote about it without fuss.”

AT HOME IN THE WORLD…Clockwise, from top left, Emily “Mickey” Hahn poses with her pet gibbon, Mr. Mills, in Shanghai, circa 1935; undated photo with more of her furry friends; Hahn as a teenager, circa 1920; cover photo from her 1944 book, China to Me; Hahn in 1944 with her daughter Carola, following their return from occupied China. (Wikipedia/Lilly Library, Indiana U)

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Chief Stooge

Theatrical promoter Alfred Cleveland Blumenthal (1885–1957) was well-known to New Yorkers in the 1920s and 30s as a speakeasy owner, buddy to Mayor Jimmy Walker and husband to actress Peggy Fears. Although “Blumey” is largely forgotten today, in 1933 he merited a two-part profile by Alva Johnston. Here are excerpts from the opening lines:

ONLY THE SHADOW KNOWS…A.C. “Blumey” Blumenthal (at left in the light suit) was often seen shadowing Mayor Jimmy Walker in his role as chief counselor and chief stooge. Here the mayor is escorted by Blumey and New York’s finest during corruption hearings in 1931. At right, Blumey’s wife Peggy Fears (1903–1994) in her most notable film role, 1935’s The Lottery Lover. Their tempestuous marriage lasted from 1927 to 1950.  (avenuemagazine.com)

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Coward’s Ménage

Playwright Noel Coward existed in the orbit of the Algonquin Round Table crowd, so it was doubtless challenging for Robert Benchley to critically review his friend’s work. Fortunately, Benchley found Design For Living mostly to his liking. Note how Benchley subtly refers to the play’s gay subtext, and to the fact that it mirrored the real-life relationships of the play’s trio.

THREE’S COMPANY…A studio in Paris. A penthouse in New York. A flat in London. These were the settings for Noël Coward’s play Design for Living at the Ethel Barrymore Theatrewhich starred the wife-husband team Lynn Fontanne and Alfred Lunt and their close friend Coward in a Broadway run of 135 performances from January to May 1933. (Vandamm theatrical photos via wisc.edu)

Benchley did have a few quibbles, but reasoned there was no need to be overly critical when there was such a dearth of quality stage entertainment. Note the great caricatures by Al Frueh (below) that accompanied the review.

Benchley had a different sort of dilemma criticizing Elmer Rice’s earnestly patriotic We, the People, a play about the misfortunes of a working class family in Depression America.

Rice, who won the Pulitzer Prize for Drama in 1929, was an occasional contributor to The New Yorker from 1929 to 1931, including his sci-fi satire on the film industry, Voyage to Purila, which was serialized in 11 installments (with illustrations by Peter Arno) in The New Yorker from Oct. 12 to Dec. 21, 1929.

LET’S MAKE A MOVIE…Elmer Rice (standing) joins theatre producer Joseph P. Bickerton, Jr. (left), and Universal’s Carl Laemmle Jr. to sign a contract for the film version of Rice’s 1931 Broadway play Counsellor at Law. The film proved to a critical success. (Wikipedia)

Meanwhile, film critic John Mosher was trying his best to enjoy the latest Hollywood fare, another Broadway play adapted to the silver screen. Whistling in the Dark…

MURDER MOST AMUSING…The 1933 American pre-Code comedy-mystery film Whistling in the Dark starred Ernest Truex and Una Merkel. (IMDB)

However, Mosher was surprisingly enthused by the rustic charms of Iowa country folk in State Fair…

THE TRIUMPH OF PRIZE PICKLES and other delights awaited viewers of 1933’s State Fair, which gave star billing to Will Rogers and Janet Gaynor. At right, Lew Ayres sweet-talks Gaynor at the fairgrounds. (IMDB)

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Form Follows Function

E.B. White paid close attention to all of the little details of daily life, including the advertisements that appeared in The New Yorker. In “The Talk of the Town” he wrote about a Camel ad that inspired a sudden fashion trend:

…here is the Dec. 24, 1932 New Yorker ad to which White referred:

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From Our Advertisers

We keep our cigs lit for our first ad, from Lucky Strike, keeping it simple with their familiar slogan…

…this ad from Powers Reproduction shows us the beach caps that were all the rage in the early ’30s…

…this may look like an old car to modern eyes, but in 1933 these sweeping curves were la dernière mode in the auto world…

…and then there was Hupmobile, trying its best to stay relevant in the Depression…

…the company folded in 1939, but a few reminders live on…

HUP HUP HOORAY…The 1917 Hupmobile dealership at 25th and Farnam in Omaha, NE, was located along the old Lincoln Highway and is the last preserved Hupmobile dealership in the United States. On the National Register since 2014, it now houses apartments. (Flickr)

…Valentine’s Day was just around the corner, so time to buy your sweetheart something special, like this scarf that was all the rage among the Miami snowbirds…

…Greenwich Village restaurateur and personality Don Dickerman took out this two-page ad to trumpet his partnership with puppeteer and illustrator Tony Sarg at the Bohemia restaurant on Broadway…

…the German-American Sarg is also known as the creator, in 1927, of the first giant balloons for Macy’s Thanksgiving Parade…

THE OLD GASBAG…Tony Sarg (upper right hand corner) and assistants painting one of his Macy’s parade balloons. (Fotograms News Photo Service via Pinterest)

…on to our cartoons, and what a big day for The New Yorker…the Feb. 4, 1933 issue featured the first captioned cartoon by Charles Addams

…for the record, Addams’s very first contribution to the magazine was this spot illustration (below) featured on page 65 of the Feb. 6, 1932 issue…

…one of the original contributing artists to The New Yorker, Gardner Rea, continued his skewering of America’s plutocrats…

William Steig took us before the bench to make an honest plea…

James Thurber gave us another skirmish between the sexes…

…and recalling my Jan. 12 post (about the Jan. 7, 1933 issue), in which the puritans got their knickers in a bunch over Robert Laurent’s Goose Girl sculpture in the Radio City Music Hall lobby…

…we end with Helen Hokinson, inspired by Laurent’s work…

Next Time: Role Reversal…

A Slice of Paradise

Lois Long welcomed 1933 by venturing out into the New Year’s nightclub scene…

Jan. 28, 1933 cover by William Steig.

…where she encountered the new Paradise Cabaret Restaurant at Broadway and 49th, where there was no cover charge and not much covering the showgirls, either…

THE GANG’S ALL HERE…Everyone from gangsters to sugar daddies (and a number of New Yorker staffers) took in the sights and sounds of the Paradise Cabaret Restaurant (shown here in 1937). (Pinterest)
THE SPIRIT OF NEKKIDNESS, as Lois Long put it in her “Tables for Two” column, could be found at the Paradise Cabaret Restaurant: clockwise, from top left, marquee on the corner of the Brill Building advertises a 1936 appearance of the comedy team of Dewey Barto and George Mann (photo by George Mann via Flickr); menu cover made it clear that food was not the main attraction at the Paradise; a 1933 poster advertising “a Galaxy of Stars”; a 1943 “Paradise Girls” poster; circa 1930s matchbook; circa 1930s noisemaker. (Flickr/picclick/Pinterest)
THE LONG AND SHORT OF IT…known as the “laugh kings” of vaudeville, the comedy team of Barto and Mann rehearse at the Paradise in 1936. Their humor played on their disparities in height — Barto was under 5′ and Mann was 6’6″. If Mann (top right) looks familiar, later in life he portrayed “King Vitaman” in commercials for the breakfast cereal of the same name. As I recall it tasted like Cap’n Crunch. (Wikipedia)

While Mann went on to become King Vitaman, another Paradise performer, 16-year-old Hope Chandler, found the love of her life while performing in next-to-nothing at the Paradise…

SHE WAS ONLY SIXTEEN…Hope Chandler’s photo (right) was featured on the Dec. 20, 1937 cover of LIFE Magazine, which proclaimed the 16-year-old as the “Prettiest Girl in Paradise”. Photo at left was included in the magazine article. (Twitter)

…namely the 22-year-old son of William Randolph Hearst, who spotted Chandler during one of his visits to the Paradise. David Whitmire Hearst married Chandler in 1938 and they lived happily ever until his death in 1986.

YOUNG LOVE…David Whitmire Hearst and his new wife, Hope Chandler, after their wedding ceremony in New York, 1938. They would be married 48 years until David’s death in 1986. Hope would remain active in the Hearst organization until her death at age 90 in 2012. (Tumblr)

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Tragic Opera

Yes, the lovers die at the end of Tristan und Isolde, but for New York opera buffs the real tragedy belonged to Samuel Insull (1859–1938), a Chicago utilities magnate responsible for building a new Chicago Civic Opera House in 1929. When Insull’s opera house went bust in 1932, the Met landed two of its principal stars. Robert Simon reported for the New Yorker:

CHICAGO’S FINEST…Soprano Frida Leider (left) and mezzo-contralto Maria Olszewska were stars of the Chicago Opera from 1928 to 1932. When the company went belly-up, the singers headed for New York to appear in a much-acclaimed performance of Tristan und Isolde. (metoperafamily.org)

Insull was a famed innovator and investor who was a driving force behind creating an integrated electrical infrastructure in the U.S. In 1925 he addressed the financial difficulties of the Chicago opera community with a proposal to build a skyscraper with an opera house on the ground floor — he thought the rental of office space would cover the opera company’s expenses. The building was completed in 1929 — the same year as the market crash — and suddenly his grand plan didn’t look so grand.

Then Insull’s companies went under, and he was charged with fraud and embezzlement. He fled to Europe, but in 1934 he was arrested in Istanbul and brought back to Chicago to stand trial. Although he was acquitted, he was left a broken (and broke) man, his $3 billion utilities empire in shambles.

DUELING ARIAS…New York’s rival in the opera scene, the Chicago Civic Opera erected this skyscraper in 1929 with the help of Samuel Insull; a door at the Cook County jail in Chicago is opened for Insull in May 1934, his $3 billion utilities empire in shambles. He was unable to raise the $200,000 bail in fraud charges, which were eventually dismissed; New York’s Metropolitan Opera House in 1909. (classicchicagomagazine.com/Wikipedia)
FAME TO INFAMY…Insull’s appearances on the cover of Time said it all: left to right: issues from November 29, 1926; November 4, 1929; and May 14, 1934. (classicchicagomagazine.com)

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From Land to Sea

The National Auto Show left town to be followed by the annual Boat Show at the Grand Central Palace, featuring boats that were priced to meet the needs of some Depression-era buyers:

CRUISIN’ CRUISETTE…You could buy an Elco Cruisette for just under $3,000 in 1933, but that was roughly equivalent to $64,000 today, so it was still out of reach for most Americans in the 1930s. (Pinterest)

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From Our Advertisers

Yes, the boat show was in town, but automobile manufacturers were still making their points to potential customers including Chrysler, one of the New Yorker’s biggest advertisers in the early 1930s…here’s a two-page spread for the Dodge 8…

…Chrysler’s DeSoto line claimed a luxurious interior that would inspire even regular folks to put on the “haughty air” of a French Duchess…

…on the other hand, the folks at Cadillac went for understatement with this announcement of a limited edition V-16…

…with 16 cylinders under the hood, this thing could really tear down the road, but it was the Depression, and even though this edition was limited to just 400 cars, only 125 were sold…

 

(supercars.net)

…it really bothers me that the Savoy Plaza Hotel (1927) was knocked down in 1965 and replaced by the monolithic GM Building…and look, in 1933 you could get a single room for five bucks a night…

…maybe you’d rather take to the seas on the Hamburg-American Line…

The SS Reliance in 1937. Gutted by fire in 1938, she was scrapped in 1941. (Wikipedia)

…or you could chase away the winter blues in a steaming bath that the folks at Cannon Towels called “almost the ultimate in mortal content”…

…and no doubt a few lit up a Camel or two during their soak…note the tagline “I’d walk a mile for a Camel!”…it was a slogan the brand used for decades…

…I still remember these from when I was a kid…

…on to our cartoons, and we begin with William Crawford Galbraith, still up to his old tricks…

Gilbert Bundy gave this exchange between old mates…

Alan Dunn showed us what happens when you hire a chatty governess…

…in the spirit of the 2022 Winter Olympics, one from George Shellhase

…and we close with James Thurber, and the trials of married life…

Next Time: Belle Geste…

 

March of Time

In the span of 112 minutes, the much-anticipated Fox production Cavalcade took movie audiences through the first 30 years of the 20th century.

Jan. 14, 1933 cover by Peter Arno.

Anticipating Upstairs, Downstairs (1971) and the more recent Downton Abbey, Cavalcade looked at life through the eyes of upper class Londoners — Jane and Robert Marryot, their children and close friends — and the Marryot’s servants. It was a calamitous ride that included both the Boer War and World War I among other historic events. Critic John Mosher thought it a memorable picture despite its mawkishness.

IT’S A SCARY WORLD OUT THERE…This Fox theater card promised audiences epic thrills with a cast of thousands. (IMDB)
AGING GRACEFULLY…Diana Wynyard and Clive Brook portrayed upper class Londoners Jane and Robert Marryot through three tumultuous decades in Cavalcade. (IMDB)

The first decades of the 20th century would claim the lives of both Marryot sons — Joe would perish in World War I, and Edward would make the unfortunate decision to take his bride on a honeymoon cruise…

ONE-WAY TICKET…Edward Marryot (John Warburton) and his childhood sweetheart Edith Harris (Margaret Lindsay) are thrilled to be celebrating their honeymoon on a “big boat.” When the couple walk away from the railing, the opposite side of the life preserver is revealed in a dramatic camera shot.

After World War I the film hastily moved on to the Jazz Age, where the social order was going to hell…

CRY WOLF…A creepy older dude puts the moves on a young blonde (portrayed by Betty Grable in an uncredited role) during a Jazz Age scene of a wild party that included glimpses of flirting gay couples. Cavalcade was one of the first films to use the words “damn” and “hell.” (IMDB)

Cavalcade is considered by some critics to be one of the worst films to receive an Academy Award (it actually won three — Best Picture, Best Director, and Best Art Direction). If you are interested in learning more about Cavalcade or about pre-Code films in general, visit the excellent pre-code.com website.

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Sad Songs

George White was famed for his lavish Scandals revues, especially during the Roaring Twenties — leggy showgirls and wisecracking comedians shared the stage with some of the era’s top singers and dancers. White’s Music Hall Varieties seemed to have all of the same elements as his Scandals, but something seemed amiss to Robert Benchley — an unnamed sadness that he chalked up to those depressing times:

THE SHOW MUST GO ON…Even during the Depression George White did what he could to keep the old Roaring Twenties spark alive. Clockwise from top left: White auditioning dancers for his Scandals; Bert Lahr preparing for a stage show in the 1930s (Lahr’s son, John, would later become the New Yorker drama critic); the Howard Brothers, Eugene and Willie, in 1936; and a young Eleanor Powell ready to do some toe-tapping circa 1932. (PBS/NYPL/Wikipedia)

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Journey of the Mind

Louise Bogan (1897–1970) was poetry editor at the New Yorker for nearly 40 years (1931–1970) and in 1945 was the first woman to be appointed Poet Laureate to the Library of Congress. For the Jan. 14 issue she wrote “Journey Around My Room,” which begins with her recollection of a childhood train ride. Here are some excerpts:

POET LAUREATE…Louise Bogan in 1937. She was poetry editor at the New Yorker for nearly 40 years and was named U.S. Poet Laureate in 1945. (Library of Congress)

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Silent Cal Silenced

Many folks were surprised by the sudden passing of former U.S. President Calvin Coolidge. He was just 60 when he succumbed to coronary thrombosis at his Northampton home, “The Beeches.” During the New Yorker’s first years Coolidge was the butt of many jokes…beginning with this Miguel Covarrubias cartoon in the magazine’s fourth issue (March 14, 1925)…

E.B. White offered this eulogy of sorts…

THRIFTY IDYLL…Calvin and Grace Coolidge outside their newly acquired home, “The Beeches,” Northampton, summer 1930. (Leslie Jones Collection)

…and mused about the state of politics in 1933, proving that some things never change…

Last time we learned Lewis Mumford’s views about the new artwork displayed in the RKO Roxy Theatre and in Radio City Music Hall. In the Jan. 14 issue he turned his attentions to the actual buildings, giving them an average grade and preferring the Music Hall over the Roxy (he disliked the oversized chandelier/electrolier). Mumford was decidedly not a fan of the Rockefeller Center development, evident in his closing lines:

SHOWPLACES…Lewis Mumford gave Radio City Music Hall (top) and the RKO Roxy some muted nods, but found the Roxy’s electrolier distracting.

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Parting Thoughts

Alexander Woollcott shared some final recollections of his visit to Moscow, in which he likens the Russians’ freedom under Josef Stalin to the freedom of a spirited schoolboy who desires to sit in the back of the classroom…

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From Our Advertisers

Bonwit Teller employed some modern typesetting, wryly using the word DULL — offset in large san-serif letters — to draw attention to their “Chardonize” fabric, which was essentially artificial silk…

…nothing subtle about this next advertisement…don one of these bathing suits and millionaires will bow before you, or rather, to borrow this ad’s odd metaphor, “fall like wheat before locusts”…

…we get a similar but far more muted pitch from Coty…so does this mean one out of every six desirable bachelors want to be seen with her? Not exactly knocking them down like locusts…

…now here’s a couple of self-assured souls who are neither troubled by hungry locusts nor face powders…they own a Cadillac, and wow, that is really quite the automobile, not like the Caddies you see today that are half-plastic and blend in with the rest of the shapeless blobs we call cars these days…

…the folks who pushed Chesterfield cigarettes were back with another ad aimed at their fastest growing demographic…note the sly reference to women’s suffrage…but that’s not why this woman smokes; she smokes because it gives her pleasure, and come to think of it, why should men have all the fun?…

…the Cunard Line suggested that you might run into some big-time celebrities on one of their ships, including actress Norma Shearer and banker/arts patron Otto Kahn (bottom of left-land page); or on the opposite page Charlie Chaplin, Douglas Fairbanks and Mary Pickford, Alfred Lunt and Lynn Fontanne among others…

…by contrast, the French Line employed the artistry of James Thurber to entice travelers onto the high seas…

…which gives us a nice segue into our cartoons, beginning with this spot by Thurber referencing the National Auto Show…

Al Frueh offered up another of his famed sequential works…

Gardner Rea with his usual perspective on the absurd…

Douglas Ryan plied the familiar waters of the harem trope…

…and Robert Day showed us that even the smallest consolation can still satisfy…

Next Time: Life With Father…

Modernism Lite

Above: “The Fountain of Youth” mural by Ezra Winter in the Main Foyer of Radio City Music Hall. (Architectural Digest)

The opening of two new theaters at Rockefeller Center no doubt brightened a few souls at the start of 1933, but art and architecture critic Lewis Mumford wasn’t particularly dazzled by the “watered-down” modernism of the buildings’ much-ballyhooed decor.

Jan. 7, 1933 cover by Rea Irvin, in a nod to the annual automobile show in New York City.

Oddly, it was a philosophy professor from Nebraska, Hartley Burr Alexander, who was tasked with creating an artistic vision for Rockefeller Center, developed along the theme of “Frontiers of Time.” According to Mumford, Alexander’s “classic-banal” vision, executed under the “virtuous glare” of theatrical impresario Samuel L. “Roxy” Rothafel, resulted in the first “large-scale vulgar tryout of modern art.” Excerpts from Mumford’s column:

Several aluminum sculptures in Radio City Music Hall no doubt pleased Mumford — Gwen Lux’s Eve sculpture, William Zorach’s Spirit of the Dance, and Robert Laurent’s Goose Girl. However, thanks to Roxy Rothafel’s “virtuous glare” and worries that the nudes might hurt ticket sales, all three sculptures were temporarily banned from RCMH.

NAKED AND AFRAID…A flare-up of puritanism led to the temporary removal of aluminum sculptures at Radio City Music Hall. At left, Eve by Gwen LuxRobert Laurent (right) working on Goose Girl in his studio. Below, William Zorach’s Spirit of the Dance. (Smithsonian/viewingnyc.com)

Radio City Music Hall also featured an array of murals that should have brought some delight to Mumford…

SHOW BEFORE THE SHOW…Radio City Music Hall featured a number of murals including, clockwise from top left, a detail of Donald Deskey’s The History of Nicotine (The Life of Saint Nicotine) in a second floor men’s lounge; a textile piece titled The History of Theatre by Ruth Reeves, which covers the back wall of Radio City Music Hall; Stuart Davis’s mural Men without Women in the  men’s lounge; Yasuo Kuniyoshi’s mural in the women’s powder room. (melwithpals.medium.com/viewingnyc.com/evergreen.com)

*  *  *

Mea Cuppa

“The Talk of the Town” shared this account of fifteen Harvard freshman who dared to pay a call on the home of visiting poet T.S. Eliot

TEA-DIUM…Fifteen nervous Harvard freshman confronted this visage until one of them finally broke the ice. Photo above taken during one of T.S. Eliot’s visits to Monk’s House, the 16th century cottage of Virginia Woolf. (blogs.harvard.edu)

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Country Cousins

During his 1932 presidential campaign Franklin D. Roosevelt paid a Sept. 29 visit to the Waterloo, Nebraska farm of Gustav “Gus” and Mary (Kenneway) Sumnick. Mary served FDR a chicken dinner and pie before he addressed a crowd of 8,000 at a rally on the Sumnick farm. Gustav, a German immigrant, and Mary, a daughter of Irish immigrants, were successful farmers even during those tough years. The visit would turn the Sumnicks into national celebrities, and in later years FDR would return to visit the family and would also stay in touch by telephone. Howard Brubaker, in “Of All Things,” made this observation about the celebrated farm family:

TIME FOR SOME VIDDLES!…Mary Sumnick chats with presidential candidate Franklin D. Roosevelt during his Sept. 29, 1932 visit to the Sumnick farm. (douglascohistory.org)
ENOUGH FOR A FOOTBALL TEAM…A lengthy article in the Dec. 4, 1932 New York Times described life on the Sumnick farm and their upcoming visit with President Roosevelt in the spring. Gus and Mary and their 11 children all planned to make the trip. (NYT)

*  *  *

The Gang’s All Here

Siblings Ethel, John and Lionel Barrymore of the famed Barrymore theatrical family appeared together in just one film — Rasputin and the Empress — and you would think that would have been enough to guarantee multiple awards along with box office gold. However, the film actually lost money, and on top of that attracted a lawsuit that further dipped into the pockets of MGM producer Irving Thalberg. Critic John Mosher was wowed by Ethel’s performance, but wasn’t exactly charmed by the overall production:

ACTING ROYALTY ACTING ROYAL…John Barrymore, Ethel Barrymore, and Lionel Barrymore with child actor Tad Alexander in Rasputin and the Empress. It is only film in which all three siblings appeared together. (Pinterest)

About that lawsuit: The film used the real-life Princess Irina Yusupov as a model for Princess Natasha, portrayed by English actress Diana Wynyard. The film implied that Rasputin raped Princess Natasha (that is, Irina), which wasn’t true, so she sued MGM and won $127,373 from an English court; MGM reportedly  settled out of court in New York for the sum of $250,000 (roughly equivalent to nearly $5 million today). The ubiquitous “all persons fictitious” disclaimer that appears in TV and film credits is the result of that lawsuit.

NO HARD FEELINGS?…English actress Diana Wynyard (left) portrayed Princess Natasha in the Barrymore family vehicle Rasputin and the Empress. Her portrayal, however, drew the ire of a real Russian royal, Princess Irina Yusupov, who successfully sued MGM in 1933 for invasion of privacy and libel. (Wikipedia)

A much-less controversial film was the “glib” No Man of Her Own, a pre-Code romantic comedy-drama starring Clark Gable and Carole Lombard in their only film together:

LET’S PLAY HOUSE…Clark Gable romances Carole Lombard in the pre-Code romantic comedy-drama No Man of Her Own. It was their only film together, and several years before they became a married couple in real life. (ha.com)

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Vroom-Vroom

The annual National Automobile Show opened at the Grand Central Palace and other locations in Midtown, promising an array of affordable models:

DECISIONS, DECISIONS… The 1933 National Automobile Show offered a number of affordable options to car buyers including these shiny new Pontiacs on display at the Grand Central Palace. (libwww.freelibrary.org)
BUT LOOK OVER HERE…General Motors also displayed its models at the first “Motorama” held in the Waldorf-Astoria’s Grand Ballroom in 1933. (waldorfnewyorkcity.com)

Auto Show visitors also got a glimpse of their streamlined future in the form of a 1933 Pierce-Arrow Silver Arrow…

FAST & FURIOUS…Powered by a V12 engine, the aerodynamic 1933 Pierce-Arrow Silver Arrow could exceed 100 miles per hour. Unveiled at the 1933 National Automobile Show, the car grabbed the spotlight with its futuristic, streamlined design. Just five of these were built, and only three are known to exist today. The Silver Arrow was one of Pierce-Arrow’s final attempts to appeal to its wealthy clientele, but even they were feeling Depression’s pinch. The company folded in 1938. (Sotheby’s)

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From Our Advertisers

The New Yorker had unusually thin issues over the holidays, so the magazine’s bean-counters must have been thrilled by the dozens of ads that poured in ahead of the National Automobile Show. As usual Walter Chrysler took out several two-page ads to promote his Chryslers, Plymouths, Dodges and DeSotos…

…while GM one-upped Walter with its own series of two-pagers — in color — sprinkled throughout the magazine…everything from the affordable Oldsmobile…

…to the high-end Cadillac…

…General Motors also featured this Peter Arno-themed ad (with sugar-daddy walrus) to promote its posh new venue at the Waldorf-Astoria…

…the folks at struggling Hupmobile tried to wow not with shiny cars but rather with the announcement of their…drum roll, please…annual report…

…companies that supported the auto industry also got in on the act, including the makers of leaded fuel…this image says a lot about the lack of safety concerns in the 1930s…

John Hanrahan, who early on served as the New Yorker’s policy council and guided it through its lean first years, be­came the publisher of Stage magazine (formerly The Theatre Guild Magazine) in 1932. In 1933 Stage became part of the Ultra-Class Magazine Group’s line-up that included Arts & Decoration and The Sportsman. Stage published its last issue in 1939, and I don’t believe the other two survived the 1930s either…

ULTRA-CLASS GROUP was the over-the-top name used to describe this line-up of magazines.

…on to our cartoons, we join Peter Arno for some fine dining…

…based on the what we have seen lately from William Crawford Galbraith, he seems to be hung up on seductresses and showgirls…

…to my point, some of Galbraith’s recent entries…

…we move on to Richard Decker and a dangerous cold front…

Garrett Price pondered the wisdom of children…

Gluyas Williams was back with the latest industrial crisis…

Perry Barlow found some ill-fitting words to go with an ill-fitting coat…

…and we close with James Thurber, and some very fitting words for those times, and ours…

Next Time: March of Time…

 

Cheers For Beers

Good cheer was in short supply during the worst year of the Depression, but as 1933 approached many New Yorkers could at least look forward to legal beer in the New Year.

Dec. 3, 1932 cover by Helen Hokinson.

But as with all things political, new rules and regulations would need to be hashed out before the taps could flow, and both brewers and beer drinkers would have to recalibrate a relationship that had been suspended for nearly 13 years. Alva Johnston gave this (excerpted) report in “A Reporter at Large”…

WHILE YOU WERE AWAY…Vaudeville star Rae Samuels holds what was purportedly the last bottle of beer (a Schlitz) distilled before Prohibition went into effect in Chicago on Dec. 29, 1930. The bottle was insured for $25,000. After Prohibition ended in late 1933, Schlitz reappeared with gusto and quickly became the world’s top-selling brewery. (vintag.es)

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National Treasure

Chester Dale (1883–1962) began his career in finance at age 15, working as a runner for the New York Stock Exchange. Just 12 years later he would marry painter and art critic Maud Murray Dale, and together they would amass an art collection that would include significant works by Claude Monet, Paul Cézanne, Amedeo Modigliani, Henri Matisse and Pablo Picasso. In 1932 the Dales were well on their way to building a collection that would eventually end up in the National Gallery of Art in Washington, D.C. “The Talk of the Town” featured the Dales in this except:

WAYS OF SEEING…Maud Dale was a staunch supporter of artist Amedeo Modigliani, whose 1919 painting Gypsy Woman with Baby (top left) was among 21 of his works collected by the Dales. Maud also commissioned a number of her own portraits, including (clockwise, from top center) ones rendered by George Bellows in 1919, by Jean-Gabriel Domergue in 1923, and by Fernand Léger in 1935. At bottom left is a 1945 portrait of Chester Dale by Diego Rivera. (National Gallery of Art)
SAINTED PATRONS…Clockwise, from top left, a 1943 photo of Chester Dale in the West Garden Court of the National Gallery of Art, which today holds the Chester Dale Collection of 240 paintings among other items; Maud Dale, c. 1926; Madame Picasso (1923) by Pablo Picasso on view in the Dale residence, c. 1935; a 1926 caricature of Chester by Mexican artist Miguel Covarrubias, a close friend of the Dales and early New Yorker contributor. (National Gallery of Art)

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Smoke Screen

E.B. White noted the historic meeting of outgoing U.S. President Herbert Hoover and his successor, Franklin D. Roosevelt. White speculated on at least one topic of discussion:

DO YOU INHALE?…Outgoing President Herbert Hoover (left) and President-elect Franklin D. Roosevelt on their way to the inauguration ceremonies, 1933. (National Archives)

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No Longer “It”

Here is how IMDB describes the 1932 pre-Code drama Call Her Savage: “Sexy Texas gal storms her way through life, brawling and boozing until her luck runs out, forcing her to learn the errors of her ways.” The actress who portrayed that “Texas Gal,” Clara Bow, was getting sick of Hollywood and would make just one more film before retiring at age 28. Although in some circles the silent era’s “It Girl” sex symbol was finally beginning to earn some credit as an “artiste,” critic John Mosher was reserving judgment:

WHIP IT GOOD…Clara Bow brawls her way through life in her second-to-last film role, Call Her Savage. (IMDB)

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From Our Advertisers

Is this really how the smart set lived in 1932 Manhattan? Here we have an old toff dressed like Santa (in a top hat) sneaking presents onto the Christmas tree…and caught in the act by, I presume, his wife and a chambermaid?…

…in sharp contrast, here is an ad from the Golden Rule Foundation, which annually designated the second week in December as “Golden Rule Week”…the foundation raised funds to help needy children throughout the world…

…and here’s a bright, back cover ad from Caron Paris…apparently the face powder industry had been good to them in 1932…

…on to our cartoons, we start with a smoking tutorial from William Steig

…some sunny optimism from one of Helen Hokinson’s “girls”…

…in this two-pager by Garrett Price, an artist asks his patron: All right then, what was your conception of the Awakening of Intelligence through Literature and Music?…

Izzy Klein dedicated this cartoon to the much-anticipated launch of a new literary magazine, The American Spectator (not to be confused with today’s conservative political publication by the same name) and its illustrious line-up of joint editors…

Crawford Young’s caption recalled the precocious child in Carl Rose’s 1928 cartoon caption, a collaboration with E.B. White — “I say it’s spinach, and I say the hell with it”…

…and speaking of Carl Rose, this next cartoon by James Thurber has an interesting history…New Yorker cartoonist Michael Maslin explains in this Carl Rose Inkspill bio: In 1932, Rose submitted a drawing captioned, “Touche!” of two fencers, one of whom has just cut off the head of the other. Harold Ross (according to Thurber in The Years With Ross) thinking the Rose version “too bloody” suggested Thurber do the drawing because “Thurber’s people have no blood. You can put their heads back on and they’re as good as new”…

…as we close out December 2021 (which I am dutifully trying to do the same in 1932), we move on to the Dec. 10 issue…

Dec. 10, 1932 cover by William Steig.

…and Samuel N. Behrman’s profile (titled “Chutspo”) of comedian Eddie Cantor, who made his way from vaudeville and the Ziegfeld Follies to fame on the radio, in film and on early television. Theater great Katherine Cornell certainly appreciated Cantor’s gift for making his routine look easy: Here’s an excerpt:

AH, IT WAS NOTHIN’…Comedian Eddie Cantor was adored by millions of radio listeners as the “Apostle of Pep.” At right, caricature for the profile by Al Frueh. (bizarrela.com)

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Christmess

Lois Long’s “On and Off the Avenue” column was thus titled to reflect the annual challenge of buying that special something for that special someone. Here is the opening paragraph:

One of the items suggested in Long’s column was a game named for our friend Eddie Cantor called “Tell it to the Judge”…

…or you could select one of these gifts from A.G. Spaulding…my grandfather had one of those perpetual desk calendars…I would stave off boredom by endlessly flipping those numbers while the adults conversed in German…

…on to our cartoonists, James Thurber provided this nice bit of art for a two-page spread…

Kemp Starrett gave us some biscuit (cookie) execs contemplating a new, streamlined design for their product…

Norman Bel Geddes is perhaps best known for designing the “Futurama” display at the 1939 New York World’s Fair…here is Bel Geddes’ “Cobra Lamp”…

George Price gave us a fellow peddling more than a simple top…

…and with Peter Arno, the party never ends…

…on to Dec. 17, 1932…

Dec. 17, 1932 cover by Harry Brown.

…and Arno’s ex Lois Long was back with another “Tables for Two,” still feigning the old spinster (see “shawl and slippers” reference in first graf) when in fact she was an attractive, 31-year-old divorcee who apparently still had plenty of fire for late night revelry…

According to the Jeremiah Moss blog Vanishing New York, Long was likely describing 52nd Street between Fifth and Sixth avenues that “began as a row of speakeasies, which turned into jazz clubs that then evolved into burlesque houses.” The speakeasies got their start when the city lifted residential restrictions on the brownstones and businesses moved in, including Tony’s, the Trocadero and later Place Pigalle…

(vanishingnewyork.blogspot.com via NYPL)

…it was at the new Place Pigalle that Long enjoyed the “knockout” after-midnight show featuring ballroom dancers Frank Veloz and Yolanda Casazza and the diminutive singer Reva Reyes

AFTER HOURS entertainment at the Place Pigalle included Frank Veloz and Yolanda Casazza (left, in a 1930 portrait by Edward Steichen) and Mexican singer Reva Reyes. (Vanity Fair/El Paso Museum of History)

…and there was more entertainment to be had in Midtown with the upcoming opening (Dec. 27, 1932) of Radio City Music Hall, a dream project of Samuel “Roxy” Rothafel. Hugh Blake had the scoop for the New Yorker in the “A Reporter at Large” column…an excerpt:

AIN’T IT GRAND?..of Radio City Music Hall would open its doors on Dec. 27, 1932, fulfilling a dream of theater owner Samuel “Roxy” Rothafel. (nypap.org/Wikipedia/dobywood.com)

…Radio City Music Hall was built to host stage shows only, but within a year of its opening it was converted into a movie venue…and speaking of movies, we have film critic John Mosher finally finding a movie to his liking, and a novel-to-film adaptation to boot…

FAREWELL TO ALL OF THOSE ARMS…Gary Cooper, Helen Hayes and Adolphe Menjou in Paramount’s A Farewell to Arms, directed by Frank Borzage. The film received Academy Awards for Best Cinematography and Best Sound. (buffalo.edu)

…and back to the stage, Al Frueh lent his artistry to the play Dinner At Eight, which opened October 22, 1932, at the Music Box Theatre, and would close May 6, 1933, after 232 performances. The popular play had revivals in 1933, 1966 and 2002 as well as a George Cukor film adaptation in 1933 with an all-star cast.

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From Our Advertisers

We begin with this helpful advice from the folks at the Lombardy…

…while we have a much less stuffy invitation from the French Line…

…the usually staid Brooks Brothers sprung for an all-color Christmas ad, featuring items that would suit any aspiring Bertie Wooster…

…and what would be the holidays without canned meat, eh?…

…and we end with James Thurber, who gets us into the proper mood for the New Year…

Next Time: Comrade Alex…

 

Gas Tanks & Towers

Lewis Mumford (1895–1990) is best known as a critic of art, architecture and urban design, but he was unique — especially for his time — in how he approached these subjects, going far beyond aesthetics to consider how things aligned, or mis-aligned, with necessary human qualities ranging from comfort and scale to the quality of our air, water and even diet.

Oct. 22, 1932 cover by Peter Arno.

Returning home from a trip to Europe, Mumford pondered the New York skyline as his ship approached the harbor, contrasting his city’s approach to architecture with what he had seen abroad. He was not pleased:

NOT JUST ANOTHER PRETTY FACE…Lewis Mumford praised the sense of “space, clarity and order” he found in the buildings of Rotterdam — perhaps he was referring in part to Leendert van der Vlugt’s 1931 Van Nelle Factory (top) and H.F. Mertens’ 1931 Unilever office building. (metalocus.es/Wikimedia)
WELCOME BACK, LEWIS…Manhattan skyline with gas tank, 1932. (nycurbanism.com)

Mumford was among the few in 1931 who saw a bright side to the Depression, since a pause in building would afford American architects an opportunity to reflect on their past transgressions…

Mumford, among others, was regarded as a visionary in urban planning, anticipating the “New Urbanism” of the late 20th century which was proposed as an antidote to the dehumanizing free-market development Mumford rightly feared would degrade the quality of urban life, not to mention its deleterious effects on the natural environment.

Inspired by the Garden City movement in the U.K., Robert D. Kohn (mentioned above) founded the Regional Planning Association of America, which led to the development of some of the first modern zoning standards in the U.S.

MAVERICKS…Robert D. Kohn (seated in light-colored suit) was president of AIA when the association held their convention in San Antonio in 1931. Seated at left is Dr. Aureliano Urrutia, a prominent San Antonio physician who established the famed Miraflores gardens (mostly gone, sadly) in that city. (sanantonioreport.org)
Along with Mumford and Kohn, Henry Wright (left) and Frederick Ackerman were strong advocates for zoning laws unsullied by free market forces. Wright (1878–1936) was the brainchild behind the Hillside Group Housing model (described by Mumford below) and he also co-designed Radburn (pictured below) among other projects. Ackerman (1878–1950) became the first Technical Director of New York City Housing in 1934.(sunnysidegardens.us)

Mumford praised the work of architect and planner Henry Wright (1878–1936), who had co-created a “Garden City” plan for Radburn, N.J. (with Clarence Stein) and had recently produced a proposal for “Hillside Group Housing”…

NICE PLACE, THIS…Apartments around a courtyard in Radburn, a community designed by Henry Wright and Clarence Stein. Stein was an early supporter of bicycle paths. (thepolisblog.org)

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Shining Some Light

Now I’d like to offer a tribute of sorts to the almost-forgotten Maddy Vegtel, a writer known in 1920s and 30s for her Vanity Fair profiles (she penned “Blonde Venus and Swedish Sphinx” — about Marlene Dietrich and Greta Garbo in the June 1934 issue of VF) and articles about her European roots (Holland) in the New Yorker from 1926 to 1956. She particularly enjoyed skewering smug upper middle-class types. Here is her short piece, “Paris.”

…and for the record, the opening spread of Vegtel’s 1934 Vanity Fair piece on Garbo and Dietrich…

(Vanity Fair)

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Play It Again

Robert Benchley was back to writing stage reviews, this time taking in the drama I Loved You Wednesday (at the Sam Harris Theatre) featuring Frances Fuller and Humphrey Bogart — Bogie appeared in a number of stage productions before becoming the familiar hardboiled antihero of Hollywood’s golden age.

Bogart began his stage career in 1921, delivering one line (as a Japanese butler!) in the play Drifting. He would go on to appear in 17 Broadway productions between 1922 and 1935, and would make his screen debut in 1930 in A Devil With Women.

HERE’S LOOKING AT YOU, KID…Francis Fuller and Humphrey Bogart in a 1932 stage production of I Loved You Wednesday. It ran for 63 performances at the Sam Harris Theatre. (Pinterest)

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Off-white Christmas

In the midst of wading through poetry submissions to the New Yorker, E.B. White allowed his thoughts to drift toward the coming winter…

…and what would likely be his winter scene in Manhattan…actually this is a screenshot from the 1945 comedy Christmas in Connecticut, and this was the view through writer Elizabeth Lane’s (Barbara Stanwyck) window, which was actually part of a Hollywood sound stage…

(hookedonhouses.net)

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Seeing Red

Along with the poetry submissions, E.B. White also received a letter from the local Communists urging the New Yorker to join hands with the oppressed classes. White, however, found that class divisions weren’t always what they seemed…

FREEDOM AND FREE STUFF, PLEASE…About 10,000 Communists and unemployed march on New York’s City Hall in 1932. (NY Daily News)

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From Our Advertisers

While the Communists marched for jobs and free milk, another class of New Yorkers pondered this ad for a V-16 Cadillac…

…in my last post we saw how RCA’s mascot “Nipper” enjoyed the newfangled “bi-acoustic” radio…

…and so General Electric answered in the Oct. 22 issue with a two-legged expert, who perhaps didn’t have the same range of hearing as a terrier mix, but was nevertheless blessed with “keenly discriminating ears”…

Samuel Lionel “Roxy” Rothafel’s greatest achievement was the Roxy Theatre, which opened March 11, 1927. He was also behind the opening of Radio City Music Hall, home of the Roxyettes (later renamed The Rockettes). Rothafel (1882–1936) is also the great-grandfather of actress Amanda Peet

S.L. “Roxy” Rothafel greets wife Rosa Freedman (right) and daughter Beta Rothafel after their return from abroad aboard the S.S. Paris, Sept. 19, 1932. (AP)

…and we continue in the back pages, which included signature ads for various entertainments and an ad for American Airways, which depicted a jaunty young man announcing his plans for “week-ending in Los Angeles”…now read the fine print…in order to “breeze into Los Angeles on Saturday morning,” this fellow would need to depart on Thursday evening, and no doubt experience some bumps along the way…

…here’s a couple of ads featuring New Yorker talent, cartoonists Peter Arno and Helen Hokinson

…Mori was an Italian restaurant in Greenwich Village (144 Bleecker Street) that managed to survive Prohibition and most of the Depression before closing in 1937…the building is still there, sans the charm…

A photograph of Mori’s Restaurant taken by Berenice Abbott for the Federal Art Project in 1935. (New York Public Library)

Lois Long had this to say about Mori in her Oct. 29, 1932 “Tables for Two” column:

…on to our cartoonists, beginning with Rea Irvin

…this relatively straightforward cartoon feels like a departure from James Thurber’s usual work…

…and here we have Henry Anton’s first-ever cartoon in the New Yorker (Anton was William Steig’s brother)…

John Floherty Jr. found some racy action among the amoeba…

…while William Crawford Galbraith dialed up the familiar sugar daddy trope…

…and we close with Peter Arno, on firm ground with a bit of his own naughtiness…

Next Time: The Faux Prince…

The Red House

From the 1930s until the 1950s, New York City was the one place where American communists almost became a mass movement.

Sept. 10, 1932 cover by Theodore Haupt.

Writing in the New York Times opinion section (Oct. 20, 2017), Maurice Isserman observed how in those days New York party members “could live in a milieu where co-workers, neighbors and the family dentist were fellow Communists; they bought life insurance policies from party-controlled fraternal organizations; they could even spend their evenings out in night clubs run by Communist sympathizers…” The journalist Matthew Josephson penned a report on the movement for the Sept. 17 (yes we are skipping ahead)Reporter at Large” column titled “The Red House”…excerpts:

According to Isserman (a professor of history at Hamilton College), in 1938 the Communist Party of America counted 38,000 members in New York State alone, most of them living in New York City. A Communist candidate for president of the board of aldermen received nearly 100,000 votes that same year, with party members playing a central role in promoting trade unions.

BOSS’S DAY…Communists march at Union Square against “the boss class” at a 1930 rally in New York City.  (Oxford Research Encyclopedias)
PARTY INVITATION…William Z. Foster and James W. Ford were on the Communist ticket in the 1932 U.S. presidential elections. Ford (1893–1957) was also on the 1936 and 1940 tickets as a vice-presidential candidate. (peoplesworld.org)

Josephson commented on the candidates appearing on the Communist ticket in the 1932 U.S. presidential elections, finding James W. Ford to be “much more intellectual” than his running mate:

THE HQ…Communist Party of America headquarters, 13th St., New York City, 1934; a close-up view of the Workers’ Bookshop display window in 1942. (USC Libraries/Library of Congress)
A regular New Yorker contributor, journalist Matthew Josephson (1899–1978) popularized the term “robber baron” with the publication of his 1934 book, The Robber Barons: The Great American Capitalists.

Josephson concluded his article with observation of a party protest event, and one unmoved police officer…

Postscript: The Cold War in the 1950s and a renewed Red Scare spelled the end of the party’s heyday, as did Nikita Khrushchev’s 1956 speech that denounced the murderous legacy of his predecessor, Josef Stalin.

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Très Chic

For those with means, the idea of living in the same building with other non-family humans seemed unseemly, but in 1870 Rutherford Stuyvesant hired Richard Morris Hunt to design a five-story apartment building for middle-class folks that had a decidedly Parisian flair. The Sept. 10 “Talk of the Town” explained:


According to Ephemeral New York, the apartments were initially dubbed a “folly,” but the building’s 16 apartments and four artists’ studios — located near chic Union Square — were quickly snapped up, creating a demand for more apartments. The building remained fully occupied until it was demolished in 1958. According to another favorite blog — Daytonian in Manhattan—demolition of Morris Hunt’s soundly built, sound-proof building was a challenge.

IT DIDN’T GO QUIETLY…Stuyvesant Flats at 142 East 18th Street, 1935, in a photo by Berenice Abbott. It was demolished in 1958. (New York Public Library)

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Some Characters

I include this brief snippet of the Sept. 10 “Profile” for the jolly illustration by Abe Birnbaum of Al Smith, Jimmy Hayes and the Prince of Wales…

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Down In Front

E.B. White was always on the lookout for the newfangled in the world of transportation, but this latest development by the Long Island Railroad was not a breath of fresh air…

STACK ‘EM UP…A woman wears a bemused expression (left) as she takes in her surroundings on one of the Long Island Railroad’s new double-decked cars in 1932. (trainsarefun.com)

White also looked in on the latest news from the world of genetics—with hindsight we can read about these developments with a degree of alarm, since Hitler was months away from taking control of Germany…

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Showing His Colors

On to lighter matters, critic John Mosher enjoyed an eight-minute animated Walt Disney short, Flowers and Trees—the first commercially released film made in full-color Technicolor…

SEEING GREEN…Walt Disney’s Flowers and Trees won the very first Academy Award for Best Animated Short Film in 1932. (intanibase.com)

…Mosher also took in light entertainment of the live-action variety with Marion Davies and Billie Dove providing some amusement in Blonde of the Follies, although the picture could have used a bit more Jimmy Durante, billed as a co-star but making an all-too-brief appearance…

WHERE’S THE DUDE WITH THE SCHNOZ?…Billie Dove (left) starred with headliner Marion Davies in Blondie of the Follies, but another co-star, comedian Jimmy Durante, was mostly absent from the picture. (IMDB)

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From Our Advertisers

Lord & Taylor announced the return of Edwardian styles as the latest in fashion among the younger set, once again proving what goes around comes around, ad infinitum

…except when it comes to “college styles”…I don’t see this look returning to our campuses anytime soon…

…the end of Prohibition was still a year away, but at least in New York it was all but over…I like the Hoffman ad and its winking line “with or without”…

…as a courtesy to readers (and to fill a blank space) the New Yorker    “presented” a full page of signature ads touting a variety of specialty schools and courses…the Carson Long Military Academy (right hand column) closed in 2018 after 182 years of “making men”…

…on to our cartoonists and illustrators, we begin with this Izzy Klein illustration in the opening pages…

Rea Irvin gave us a nervous moment at the altar…

…and Richard Decker showed us one groovy grandma…

…on to the Sept. 17 issue (which we dipped into at the start)…and what a way to begin with this terrific cover by Peter Arno

Sept. 17, 1932 cover by Peter Arno.

…in his “Notes and Comments,” E.B. White offered some parting words for the departing (and scandal-ridden) Mayor Jimmy Walker

THAT’S ALL FOLKS…Deposed New York Mayor Jimmy Walker skipped town shortly after he left office and caught a boat to Europe. He is seen here at his wedding to Betty Compton in Cannes, April 1933. (Library of Congress)

…and Howard Brubaker added his two cents regarding Walker and his replacement, Joseph McKee, who served as acting mayor until Dec. 31, 1932…

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Heady Role

The British actor Claude Rains earned his acting chops on the London Stage before coming to Broadway, where in 1932 he appeared in The Man Who Reclaimed His HeadE.B. White was subbing for regular critic Robert Benchley, and concluded that Rains should have used his own head before agreeing to appear in such silly stuff…

NO MORE HEAD JOKES, PLEASE…Although he got a late start on his Hollywood career, Claude Rains (1889—1967) became one of the silver screen’s great character stars. (Playbill)

…and speaking of the silver screen, we turn to critic John Mosher and his review of the 1931 German film

WOMEN IN REVOLT…The New York Times (in 2020) describes 1931’s  “expression of anti-fascism and a lesbian coming-out story.” The film was a success throughout Europe, but was later banned as “decadent” by the Nazi regime. Above, Ellen Schwanneke, left, and Hertha Thiele in Mädchen in Uniform. (Kino Lorber)

Mädchen in Uniform was almost banned in the U.S., but Eleanor Roosevelt spoke highly of the film, resulting in a limited US release (albeit a heavily-cut version) in 1932–33.

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From Our Advertisers

I’m featuring this detail from an Elizabeth Arden ad because the illustrator’s style is so distinct…if someone knows the identity of the artist, please let us know (on other drawings I’ve seen a signature that looks like “coco”)…

…invented in 1918, this “cheese food” made from milk, water, whey, milk protein concentrate, milkfat, whey protein concentrate and sodium phosphates — among other things — was acquired by Kraft in 1927 and marketed in the 1930s as a nutritious health food…I have to say I haven’t seen any Velveeta ads in the New Yorker as of late…

…”Pier 57, North River!” barks the successful-looking man to the admiring cabby who’s thinking “lucky dog!”…

…on the other hand, Peter Arno (kicking off our Sept. 17 cartoons) gave us a Milquetoast who wasn’t getting anywhere near the French Line, or First Base…

…and speaking of the mild-mannered, James Thurber offered up this fellow…

Helen Hokinson’s “girls” were perhaps wondering if their driver was among the Commies at Union Square…

John Held Jr. entertained with another “naughty” Victorian portrait…

Robert Day, and wish unfulfilled at the zoo…

…and we close with Richard Decker, and trouble in the Yankee dugout…

Next Time: A Picture’s Worth…

A New Outlook

New York Governor Al Smith and the man who succeeded him in that office, Franklin D. Roosevelt, were both Democrats, but when it came to personalities, they were more like oil and water.

Sept. 3, 1932 cover by Ilonka Karasz.

A popular governor (1923 to 1928) from working-class roots, Smith thought he could ride that popularity to the White House, but lost to Herbert Hoover in the ’28 presidential elections. He then hoped to be of some use to his gubernatorial successor FDR, but was more or less snubbed by his fellow Democrat – the regal Roosevelt branded himself as a reformer, and didn’t want Smith’s deep Irish Tammany connections to sully that reputation. Smith did find something to do, however, by becoming president of the corporation that built and operated the Empire State Building.

THINGS ARE LOOKING UP…Al Smith (pointing) extolls the wonders of the Empire State Building at the May 1, 1931 grand opening. (chrismurphy.com)

But after the building’s dedication, Smith took another shot at the White House, this time against Roosevelt in the 1932 Democratic presidential primaries. Smith lost the nomination in a bitter convention battle (he eventually endorsed FDR) but kept busy with another venture: editor of the New Outlook magazine…

SECULAR SHIFT…The Outlook began publication as The Christian Union (1870–1893). The issue at left is from July 1, 1893, when the magazine became The Outlook to reflect its shift from religious subjects to social and political issues. That magazine went bankrupt and became the New Outlook in 1932; the issue at right is from October 1933, a year after Al Smith became editor. The magazine folded in 1935. (Wikipedia/Abe Books)

…which Smith used as a platform to attack his Democratic rival, and, particularly the New Deal policies following Roosevelt’s successful election to the White House. The election was still a couple months away when E.B. White offered these observations about Smith’s new publishing venture:

Otto Soglow provided this interpretation of Smith’s new job for “Notes and Comment”…

…while other cartoonists made hay over the Roosevelt/Smith rift:

COMIC APPEAL…Cyrus Cotton “Cy” Hungerford produced daily cartoons for the Pittsburgh Post-Gazette for 50 years, including this gem at left that aptly illustrated the political circus that featured Al Smith as its star attraction; during his 32 years as editorial cartoonist for The Kansas City Star, Silvey Jackson (S. J. or Sil) Ray amassed a portfolio of roughly 10,000 cartoons, including the one at right that depicts the ghosts of past Outlook contributors and editors including Teddy Roosevelt, Lyman J. Abbott and Henry Ward Beecher. (Museum of the City of New York/kchistory.org)

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Nein Bitte

The German artist George Grosz (1893–1959) was perhaps best known for his bitter caricatures and paintings of Berlin’s Weimar years (roughly 1918 to 1933). In June 1932 he accepted an invitation to teach the summer semester at the Art Students League of New York, then briefly returned to Germany before emigrating to the U.S. with his family in January 1933.

SEEING RED…Clockwise, from top left, George Grosz depicted Berlin as a hellscape awash in blood and corruption in Metropolis (1917); by contrast, Grosz celebrated the energy and freedom of New York in his 1915–16 work Memory of New York; Grosz in New York, circa 1932; after emigrating to the US in 1933, Grosz abandoned his harsh caricatures and corrupted cityscapes in favor of nudes and landscapes. He returned to the subject of the New York skyline a number of times, including his 1934 painting Lower Manhattan. (MoMA/Flickr)

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From Our Advertisers

Back in the day when it was still acceptable to drape dead animals around your neck, Gunther Furs offered these ensembles…the coat at left would cost the equivalent of $17,000 today…

…this 1932 photo gives us some idea of how these coats might have appeared…

FUR SURE…Models in 1932 wearing (from left) wool coat with fur collar and armbands; wool coat with blue fox collar by Lanvin; and wool coat with caracal collar and sleeve trimming by Mainbocher. Photo by Edward Steichen. (pleasurephotoroom.wordpress.com)

…perhaps you could wear one of the coats on a breezy day atop Ten Park Avenue…even this posh address felt the need to emphasize its affordability in those depressed times…also note the advertisement at the bottom for a “Milk Farm”…

…the 1930s saw a weight-loss fad that included dairy as a dietary must; one such “milk farm” was the Rose Dor Farm just up the Hudson from New York…

HUMP DAY…Top, Rose Dor Farm trainer Steve Finan directs mat exercises calculated to reduce hips and remove “widow’s humps” in the 1930s. Below, note the choice of footwear for the workout. (vintag.es)

…back to our apartment hunting, The Lombardy was built in the 1920s by William Randolph Hearst for his movie star mistress Marion Davies…unlike Ten Park Avenue, it wasn’t on Park, but the ad makes sure to note its close proximity, and the illustration assured that the clientele were sufficiently dour in their good taste…also note the ad for the Fraternity Clubs Building, which was going co-ed…

The New York Times reported in August 1932 that “the ninety rooms of the fourth and fifth floors of the building have been redecorated and furnished with a ‘feminine touch'”…

NO ANIMAL HOUSE…The Fraternity Clubs Building, erected in 1923, went co-ed in 1932. The Renaissance Revival-style building was designed by the firm Murgatroyd & Ogden. Today it serves as the Jolly Madison Towers hotel. (New York Public Library via Daytonian in Manhattan)

…time to step out for a smoke with another Old Gold ad illustrated by Peter Arno

…in contrast to Arno’s defiant vamp, this woman enjoyed her smoke with a sense of ease…

…if you’ve never heard of Richard Himber, he made a name for himself in New York beginning with his days in vaudeville and Tin Pan Alley. Described in a Wikipedia entry as “American bandleader, composer, violinist, magician and practical joker,” Himber ran a band-booking agency before forming an orchestra of his own at the Essex House that performed over NBC Radio…

…our last ad is a most unlikely one from the Sterling Engine Company of Buffalo, New York, definitely an outlier among the other New Yorker ads…

…our cartoonists include Perry Barlow on the campaign trail…

…along with Alain (Daniel Brustlein)

Carl Rose gave us two zoo animals who were less than keen to become movie stars…

…and we close with William Steig, who showed us one of his Small Fry coming of age…

…but before we close, here’s a brief nod to Halloween, 1932, and some popular costumes for the grown-ups, including a Minnie Mouse costume that is unintentionally creepy…

…Hollywood liked to get in on the fun by releasing studio “pin-ups” featuring stars of the day…

BOO…Paramount stars all pose with the same prop Jack ‘o Lantern circa 1931-32. From left, the original “It Girl” Clara Bow, who would retire from movies in 1933 at age 28 and become a rancher; Robert Coogan and Jackie Cooper were child stars of the film Sooky; Nancy Carroll’s latest film, Hot Saturday, was released a few days before Halloween 1932. The film also starred Cary Grant in his first leading role. (vintag.es/twitter/Pinterest)

Next Time: The Red House…