Jazz Age – Page 13 – A New Yorker State of Mind

Those Jaunty Jalopies

The January 8, 1927 issue of the New Yorker was all over the 27th Annual Motor Show at the Grand Central Palace, both in its lengthy review of the show and the many automobile ads throughout its pages.

02a20a11df95c233092dc64bfc8f2b3c — January 8, 1927 (Issue # 99) cover by Ilonka Karasz.

Auto manufacturers discovered early on that cars didn’t need to advance technologically from year to year as long as there were superficial changes–trimmings and such–to dazzle the consumer:

Screen Shot 2016-06-02 at 3.29.13 PM — **Helen Hokinson** added this touch to the issue devoted to the auto show.

1927_Roadster_Model-90 — A 1927 Gardner Model 90 Roadster on display at the 27th Annual New York Motor Show at Grand Central Palace. (gardnermotorcars.com)

Advertisements in the New Yorker ranged from snobbish appeals to Francophiles…

…to those who might be concerned about safety. Although cars weren’t very fast, they were fast enough to kill, and their plentiful numbers often overwhelmed a city with rudimentary traffic control.

In his book, One Summer: America, 1927, Bill Bryson writes that New York in 1927 was the most congested city on earth. It contained more cars than the whole country of Germany, while at the same 50,000 horses (and wagons) still clogged the streets. More than a thousand people died in traffic accidents in the city in 1927, four times the number today.

slowupbrooklyn — THE DEATH-O-METER … was a 20-foot sign installed near Grand Army Plaza in 1927. It tallied traffic accidents and fatalities in the borough and reminded motorists to slow down at the traffic circle. (*Ephemeral New York*)

Traffic control was still in its infancy in the 1920s. Seven ornate bronze towers, 23 feet high, were placed at intersections along Fifth Avenue from 14th to 57th Streets starting in 1922. By 1927 smaller, simpler lights were mounted on street corners and the system of green, yellow and red was generally adopted.

491px-62646_253114161496208_2059581299_n_zpsf6a62b6c — Bronze traffic signal tower designed by **Joseph H. Freedlander** at 42nd Street and Fifth Avenue, 1922. (*stuffnobodycaresabout.com)*

Keeping with the motorcar theme, the issue also featured a profile (written by Lurton Blassingame) of Walter P. Chrysler, founder of the new car company that bore his name (Chrysler founded his company in June 1925 after acquiring and reorganizing the old Maxwell Motor Company). In just three years a famous New York City landmark bearing his name would pierce the skyline.

I recently noted that the fall 1926 editions of the New Yorker barely mentioned baseball, even though the Yankees made it to the World Series that year. No doubt the Black Sox scandal of 1919 still lingered in the minds of many fans. Morris Markey’s “Reporter at Large” column in the Jan. 8, 1927 issue suggested that the game, “no more important than the circus,” was still dishonest, thanks in part to its collusion with the newspapers:

Baseball might have been down and out, but actress Pola Negri still maintained her place in the spotlight with her latest film, Hotel Imperial.

zoom_1418768545_hotel_imperial@2x — Actress **Pola Negri** consults on a script with director **Mauritz Stiller** (left) on the set of *Hotel Imperial.* (MOMA)

Next Time: Bad Hootch…

A Royal Flush

Perhaps because they’ve never had a monarchy, Americans have always been a little nuts over European royalty, even the lesser kings and queens.

Screen Shot 2016-03-31 at 9.58.22 AM — October 23, 1926 cover by **Andre De Schaub**.

In the lesser category was the Queen Marie of Romania, whose name and exploits appeared frequently in the pages of the early New Yorker. As early as Issue #4 (March 14, 1925), the magazine was reporting that New Yorkers were “agog” about a possible visit from Her Majesty, and that the North American Newspaper Alliance had offered her a contract to write her impressions of the United States.

queen-marie-of-romania-photo-232 — **Queen Marie of Romania** (Library of Congress)

The Queen filled the pages of both the Oct. 23 and Oct. 30 issues as she finally made her way to the American shores. “Of All Things” observed…

“Trudy” referred to above was New Yorker **Gertrude Ederley**, still basking in her fame as the first woman to swim the English Channel.

Now some background on The Queen: She born into the British royal family, titled Princess Marie of Edinburgh at birth. After refusing a proposal from her cousin (the future King George V), she was chosen as the future wife of Crown Prince Ferdinand of Romania, the heir apparent of King Carol I, in 1892. She was the last Queen consort of Romania, and her trip to the U.S. would prove to be the last months of her reign (her husband, Crown Prince Ferdinand, would die shortly after her return). Her 5-year-old grandson, Michael, the son of Prince Carol, would ascend to the throne, only to be usurped by his father in 1930 (at this writing Michael is still living. He is currently 94 years old).

Things seemed fairly rosy in October 1926, as Americans awaited the queen and two of her children, Prince Nicholas and Princess Ileana, who were said to be seeking matrimonial matches in the States.

1926-1 — **Queen Marie, Princess Ileana,** and Prince Nicholas of Romania on their American tour, 1926. (Henley Hamilton)

The issue’s “Profile” by John Winkler featured a mostly glowing account of Queen Marie…

…although it was noted that Queen has to stoop to writing articles and endorsing products for a little extra cash…

Screenshot 2015-04-21 13.18.41 — The “Queen of Roumania” and her Pond’s Cold Cream endorsement were featured in this April 1925 ad in *Motion Picture* magazine. (Image scan)

And the Queen would also be seeking a few bucks from Uncle Sam…

The Queen’s visit was even on the mind of one cartoonist (still trying ID):

The following week, in the Oct. 30, 1926 issue…

a3dbcac2108e4dce47a2ca56e55b1e62 — October 30, 1926 cover by **Stanley W. Reynolds.**

…the magazine offered an account of the Queen’s arrival, courtesy of writer Morris Markey:

Note the observation about the “sorry trick” played on the Queen’s son, Carol. Markey is referring the fact that Carol had waived his rights to succession. Little did anyone know that “her boy” would one day seize the throne and work to discredit her name.

Markey also wryly noted the Queen’s objective to gain financial support from the U.S., even if her outstretched hand was covered in jewels:

No Movie Queen, but she did have a flair for theatrics…

Next Time: Fun With Harold…

A Changing Sky Line

Although architectural criticism was practiced by a rare few in 1926 (and even fewer today), it was prominent in the pages of The New Yorker. Lewis Mumford famously served as the magazine’s critic from the 1930s to the 1950s, and longtime critic Paul Goldberger took over the magazine’s “Sky Line” column from the mid-90s to 2011.

c37832e544c79a83494d91ea68c0329b — October 16, 1926 cover by **Constantin Alajalov**.

In 1926 George S. Chappell served the magazine as architecture critic under the pseudonym “T-Square.” A rare combination of architect, parodist, and journalist, he was perhaps best known for his travel series parody published under the pseudonym “Walter E. Traprock.”

In the Oct. 16, 1926 issue, Chappell took critical aim at the “cheap architecture” sprouting amidst the clamor of a rapidly changing landscape…

…and referred to the fenestration (the arrangement of windows and doors) of the Murray Hill Building as “atrocious.”

MNY329523 — The Murray Hill Building. (Museum of the City of New York)

01_big — The ground-floor show windows of Murray Hill feature free-hand carvings depicting people in various trades. (Wikimapia)

Chappell then set his sights on “another disappointment,” the Delmonico Building, which he said possessed “the grace of an overgrown grain elevator…”

Screenshot 2015-05-18 13.19.10 — Part of Chappell’s disgust is no doubt attributable to the fact that the beloved old Delmonico Building at Fifth Avenue and 44th Street (left, photo from The Brickbuilder, 1899), was razed in 1925 and replaced by the “overgrown grain elevator” at right. (Google Maps screen image)

He then moves on to the landmark French Building with its “dreary factory windows”…

Fred_French_building_entrance — The 5th Avenue entrance to the French Building. (omnidisc)

So what did Chappell prefer? Read on…

aeoliean 1-13-1927 — Aeolian Hall on Fifth Avenue, constructed on a site formerly occupied by the William Rockefeller mansion. (Museum of the City of New York)

P2810035 — Detail of the upper stories of Aeolian Hall. (Daytonian in Manhattan)

20512108023_f7771faf39_b — Cartier’s clock on Fifth Avenue (Pinterest)

Despite Chappell’s oft disapproving gaze, in the end he (along with other editors and writers at The New Yorker) could not help but be caught up in the thrill of one of the city’s grandest building booms…

Other items of note in the Oct. 16 issue, this ad promoting the first-ever “New Yorker book,” a collection of “Profiles” by Waldo Frank, who wrote under the pen name “Search-light”…

And finally this picturesque ad for Marmon automobiles. The company was defunct by 1933.

Next time: A Royal Flush…

Gentlemen Prefer Blondes?

Despite The New Yorker’s taste for the finer things–polo, opera, classical music–its editors couldn’t resist the pull of popular culture as both spectacle and fodder for mockery of the hoi polloi.

848d031119e0d470956ce963e6e7fb62 — Oct. 9, 1926 cover by **Julian de Miskey**.

And so we have the Oct. 9, 1926 issue with a review of the much-anticipated Broadway play Gentlemen Prefer Blondes, which was based on a surprise bestselling novel by Anita Loos (and illustrated by The New Yorker’s own Ralph Barton). Despite garnering lukewarm reviews from critics, the public loved the adventures of gold-digging flapper Lorelei Lee.

tumblr_l7eu7x4QVv1qcl8ymo1_500 — **Edward Steichen** portrait of **Anita Loos**, 1926. The New Yorker would feature a lengthy, admiring “Profile” of Loos in its Nov. 6, 1926 issue. (Minneapolis Institute of Art)

According to Wikipedia, the book was one of several famous novels published in 1925 to chronicle the Jazz Age, including F. Scott Fitzgerald’s The Great Gatsby (which ironically didn’t do so well) and Carl Van Vechten’s Firecrackers. Loos was inspired to write the book after watching a sexy blonde “turn intellectual H. L. Mencken into a lovestruck schoolboy.” Mencken, a close friend of Loos, actually enjoyed the work and saw to it that it was published.

nypl.digitalcollections.ab6c9cc0-81c6-da79-e040-e00a1806702e.001.w — Gold-digging flapper Lorelei Lee (**June Walker**, second from left), **Henry Spofford** (Frank Morgan, second from right), and the rest of the cast tussle in the stage production *Gentlemen Prefer Blondes*, Times Square Theatre, 1926. Another “blonde,” **Marilyn Monroe**, would famously portray Lorelei Lee in the 1953 **Howard Hawks** film. (New York Public Library)

Ralph Barton contributed this drawing of June Walker for the magazine’s review:

And a bit of the review itself…

In other items, Lois Long paid a visit to Texas Guinan’s 300 Club on 54th Street, which apparently was still the place to go for a roaring good time:

texasguinanpolice — JUST HAVING FUN…According to the blog *Ephemeral New York*, **Texas Guinan’s** 300 Club at 151 West 54th Street hosted the likes of **John Barrymore, George Gershwin,** and Clara Bow. The club was targeted by prohibition officials, who were constantly padlocking the door and arresting Texas. Guinan’s clever rejoinder to the officials: The 300 Club’s patrons brought liquor with them, and because the place was so small, the showgirls were forced to dance close to customers. (*Ephemeral New York*)

The magazine’s cartoons continued to mine the humor of rich old men out on the town with their young flapper mistresses. The one below was a center spread illustration by Wallace Morgan with the caption: “Poor little girl–to think you’ve never had anyone to protect you.”

Finally, a look back at one of my earlier blog posts (Cuban Idyll) that featured Americans in Havana. I recently traveled to Cuba and visited some of the old haunts, including the famed Sloppy Joe’s:

Next Time: The Changing Skyline…

Fight Night in Philly

We skip ahead to the Oct. 2, 1926 issue to look at one of the big events of that year–the Dempsey-Tunney heavyweight prize fight (I’m not skipping issues…Sept. 25 appears later in this blog).

652f917918402a71eb86f6671c9f228a — Oct. 2, 1926 – Issue # 85 – Cover by **Constantin Alajalov**. (Once again, note the ongoing comic reference to androgyny in 20’s fashion)

Heavyweight boxing was a big part of the American sports scene in the 1920s, and two giants of the sport, Jack Dempsey and Gene Tunney, dominated the headlines in the late 1920s thanks to much-heralded bouts in Philadelphia in 1926 and a rematch in Chicago the following year (which would include the famous “long count” incident).

Screen Shot 2016-02-26 at 12.30.40 PM — An estimated 135,000 fans packed Sesquicentennial Stadium in Philadelphia for the Dempsey-Tunney bout. (NYTimes)

The New Yorker joined in on the hoopla, publishing a lengthy account of the match by Waldo Frank (aka “Search-light”), who trained his jaded eye on the whole affair:

MediaStream.ashx — VIEW FROM THE CHEAP SEATS…a rain-soaked throng at the Dempsey-Tunney fight in Philadelphia. (City of Philadelphia)

According to the New York Times, the crowd included such notables as Charlie Chaplin, cowboy movie star Tom Mix and the English Channel swimmer Gertrude Ederle.

Screen Shot 2016-02-26 at 12.13.08 PM — Coverage of Tunney’s victory by unanimous decision took up three-quarters of the front page of *The New York Times,* and also filled most of pages 2 through 7. (*The New York Times*)

But in typical fashion, Waldo was less than dazzled, finding the rain an apt metaphor for a spectacle mostly unseen by those in attendance:

Never one to wallow in tragedy, the magazine made a brief (and oddly droll) reference in “The Talk of the Town” to a hurricane that hit Miami and its environs (it killed 372 people and injured more than 6,000):

Other items of note in the issue included this examination of country vs. city life by cartoonist Barbara Shermund…

…and this cartoon by Al Frueh commenting on the challenges of Manhattan’s rapidly changing cityscape:

The changing city was also on the mind of Reginald Marsh in this illustration he contributed to the Sept. 25, 1926 issue of the magazine:

Back to the Sept. 25 issue, which featured an update from Paris correspondent Janet Flanner…

d9f3d5507a7bade4fc28276d12a63260 — Sept. 25, 1926 – Issue # 84 – Cover by **Constantin Alajalov**.

…who commented on the large number of American tourists crowding the city just as the locals were fleeing for their long, late summer holidays:

She offered some numbers to back up her observations:

3333095832_f6a6fd78cb_o — Janet “Genêt” Flanner (right) and longtime companion **Solita Solano** (center) in Paris, 1921. Solano was a well-known writer and drama critic for the *New York Tribune. (Vintage Everyday)*

And finally, a cartoon by Rea Irvin exploring the trials of the idle rich:

Next Time: Do Gentlemen Prefer Blondes?

On the Air

As much as they affected a refined disinterest in the latest fads, The New Yorker editors were nevertheless impressed by the many electronic innovations in the 1920s consumer market. Although electricity in cities had been around for awhile, inventions to exploit this new resource would come into their own in the Jazz Age with the advent of mass-produced electrical appliances (refrigerators, toasters etc.).

9d9134fa5d5971983bdff56839082757 — Sept. 18, 1926 cover by **Stanley W. Reynolds.**

So when the 1926 Radio World’s Fair opened at Madison Square Garden, the magazine was there to report on its many marvels in the Sept. 18 issue:

1920s-radio — IF ONLY THEY HAD SPOTIFY…Teens tuning in, mid 1920s. (hancockhistoricalmuseum.org)

Although New York’s radio fair was doubtless the largest (akin to today’s annual Consumer Electronics Show), similar fairs were held in other major cities where broadcast radio was taking hold.

tumblr_m1upqvc8Eb1rq0v7oo1_500 — Promotional image for Edison Radio from the 1926 New York Radio World’s Fair. (artdecoblog.com)

…and for comparison, an image from the 2016 Consumer Electronics Show in Las Vegas:

To give you an idea of some of the stranger innovations in the world of 1920s radio, here is an image scanned from the Oct. 16, 1926 issue of Radio World magazine demonstrating the wonders of a wearable cage antenna, apparently through which the wearer could make or receive wireless broadcasts…

…and a detail of an advertisement from the same issue depicting a typical household radio for the time:

Screen Shot 2016-02-22 at 9.45.24 AM — Before tuning in for the first time, the radio’s owner needed to string a 100-foot outside aerial. Until 1927, when owners could plug their radios into electric sockets, radios required two types of batteries—a storage battery that required recharging every two weeks and a set of dry-cell batteries that needed to be replaced about every three weeks.

If all this looks crude, remember that in September 1926 broadcast radio was less than six years old. But it was big year for radio, with the National Broadcasting Company (NBC) establishing a network of stations that distributed daily programs. Columbia Broadcasting System (CBS) would establish a rival network in 1928.

In other items, the magazine offered a lengthy profile on tennis legend Bill Tilden, and later in the sports section described his Davis Cup loss to Frenchman René Lacoste.

lacoste-france-etats-unis_360 — Tennis rivals **Bill Tilden** and **René Lacoste** meet in Philadelphia, 1927. (greensleevestoaground.)

Tilden is often considered one of the greatest tennis players of all time. However, The New Yorker “Profile” described him as a reluctant star with artistic ambitions…

…who distained the life of a sports hero…

Screen Shot 2016-02-19 at 12.35.08 PM — Samuel Merwin, referred to above, was a playwright and novelist.

Tilden was the world’s number one player for six years (1920-1925). He won 14 Major singles titles including ten Grand Slams. He also won a record seven US Open titles.

There is a sad footnote to Tilden’s career, however. Twenty years after The New Yorker profile, Tilden would be arrested for soliciting sex from an underage male, an offense he would arrested for again three years later, in 1949. He was subsequently shunned by the tennis and Hollywood world, although old friend Charlie Chaplin allowed Tilden to use his private court for lessons, which helped him financially as he dealt with legal and financial problems.

* * *

Going Going Gone

The magazine editors continued to watch the rapidly changing skyline of the city, as beloved old buildings were demolished to make way for new skyscrapers. This time it was the old Park Avenue Hotel:

The editors of “Talk of the Town” fondly recalled the time when the hotel, with its spacious courtyard of flowers and fountains, attracted “almost every dinner party of consequence in New York.”

parkavenuesouth1890 — This photo of the old Park Avenue Hotel was taken in 1890, only two years after Fourth Avenue was renamed Park Avenue. Constructed in 1877, the hotel was originally called Stewart’s Hotel for Working Women, designed to provide safe housing for the influx of single working women pouring into New York City. The name didn’t last long: the hotel was opened in April 1878, closed in May and reopened in June as the Park Avenue Hotel. It was razed in 1927. (Ephemeral New York)

The same site today:

parkavenuesouth2012 — (Ephemeral New York)

The nearby Murray Hill Hotel mentioned in the article would last another 20 years, falling to the wrecking ball in 1947:

$(KGrHqZ,!jgE7jIy3h0zBO+884Q5Mw~~60_57 — The Murray Hill Hotel, built in 1884, would outlive the Park Avenue Hotel by 20 years, falling to a wrecking ball in 1947. (Library of Congress)

Next Time: Fight Night in Philly…

Battleship Potemkin

American cinema did little to excite the writers or critics of The New Yorker, who considered European films, and particularly German ones, to be far superior to the glitzy and sentimental fare produced in Hollywood.

c294d1a8fc43b2b1097b9686637a1c6f — Sept. 11, 1926 cover by Eugene Gise.

So when it was announced that Russian/Soviet filmmaker Sergei Eisenstein would be releasing Battleship Potemkin in New York City, the magazine’s editors in “The Talk of the Town” expressed both anticipation for the masterpiece as well as worries that American censors would slice the film to bits or even ban it outright.

The magazine’s film critic “OC” also expressed his concerns regarding censors:

the-battleship-potemkin-2 — IT’S NOT WHAT’S FOR DINNER…Sailors examine maggot-infested meat in the film *Battleship Potemkin. (themoviesnob)*

The film was based on an historical event–a mutiny on the battleship Potemkin that occurred after the crew was served rotten meat for dinner. The sailors rebelled, seized the ship, and then attempted to ignite a revolution in their home port of Odessa, which in turn led to a massacre of citizens by Cossack soldiers on the city’s famed Potemkin Stairs.

OB-LS523_potemk_G_20110110122410 — Mutineers revel in a scene from *Battleship Potemkin. (Wall Street Journal)*

94572-004-3C44F252 — A still from a classic scene in *Battleship Potemkin* that depicts Odessa citizens being massacred by Cossacks on the city’s famous Potemkin Stairs. The image of the unattended baby carriage tumbling down the staircase has been re-created in a number of films, including Brian De Palma’s 1987 *The Untouchables.* (Film 4)

The film would ultimately be released in December of 1926. Perhaps more on that in a later post.

The Sept. 11, 1926 issue also noted the passing of famed silent film star Rudolph Valentino, who died at age 31 of peritonitis and other complications. The “Talk” editors suggested that if anything, it was good for newspaper sales:

Rudolph_Valentino_funeral_2_1926 — FUNERAL FUN…**Rudolph Valentino’s** first funeral in New York (the second was in Beverly Hills) drew a huge crowd of in what was described as a “carnival setting”. More than 100,000 fans filed past his open casket at the Frank E. Campbell funeral home. Windows were smashed as fans tried to get in and an all-day riot erupted on August 24. More than a hundred mounted officers and NYPD’s Police Reserve were deployed to restore order. A phalanx of officers would line the streets for the remainder of the viewing. Some media reports claimed the body on display was a wax dummy, and not “The Sheik” himself. (Wikipedia)

Screen Shot 2016-02-17 at 10.36.41 AM — SWEETHEARTS? **Rudolph Valentino** and **Pola Negri** met in early 1926 at a costume party thrown by **Marion Davies**. Negri claimed she was engaged to be married to the actor at the time of his death. (Wikimedia Commons)

Screen Shot 2016-02-17 at 10.35.37 AM — DIVA MOMENT…**Pola Negri’s** grief-stricken performance at Valentino’s New York funeral was considered by most to be over-the-top, even for a famous diva. Supported by a secretary and press agent (photo above), Pola declared to reporters that she and Valentino were secretly engaged to be married. She posed in dramatic fashion for the reporters and then threw herself, weeping and fainting, on Valentino’s open casket. (flickchick1953)

On the lighter side, The New Yorker men’s fashion columnist “Bowler” offered this observation of a new style suggested by Harpo Marx:

And to close, a couple of advertisements from the Sept. 11 issue…the first is a McCreery & Company ad illustrated by Gluyas Williams. These would become a series, featuring a milquetoast husband facing the daunting task of shopping for his wife, among other challenges…

…and this ad from Park Central Motors, depicting a child who’s all too aware of her standing in society…

Next Time: On the Airwaves…

Come Fly With Me

Since most of us complain about the sad state of air travel these days, it’s nice to get a little historical perspective on this mode of transportation.

60050ce935d82b28520c52109cd715ce — Sept. 4, 1926 cover by **Rea Irvin**.

Ninety years ago the editors of The New Yorker were enamored with passenger air service, even though it was only available to those who were wealthy and had the stomach to actually fly in one of these things:

3987535508_ecfa3ffa6a_b — The May 8, 1925 christening of the Sikorsky “Yorktown.” The “huge” plane is referred to in the Sept. 4, 1926 “Talk of the Town.” (Library of Congress)

In the “Talk of the Town” section, The New Yorker editors marveled at the regular air taxi service available to Manhattanites:

The “huge” Yorktown might look crude to a traveler in 2016, but this was advanced stuff considering the Wright Brothers had made their first flight less than 23 years earlier. Planes like the Yorktown looked less like aircraft we know today and more like a trolley car with wings attached. And that window in the front wasn’t for the pilot. He sat up top in the open air:

5919269221_8df4563424_b — Side view of the Sikorsky “Yorktown.” Note the pilot seated aft of the wings. (Flickr)

But then again, the interiors of these planes were no picnic, either. Imagine sitting in this while crashing through a storm:

HighFlight-Goliath4 — Interior of a Farman Goliath, which would have been similar to the Sikorsky, if not a little nicer. (Historic Wings)

onzaslyyjim7xrzditoc — Another photo of a 1920s passenger flight. As in the preceding photo, note the wicker chairs. And no leg room. These fellows appear to awaiting the showing of an early in-flight movie. At least movies were silent then, because with giant piston engines flanking the cabin you weren’t going hear anything anyway. (Paleofuture)

Other items from the Sept. 4, 1926 “Talk” section included a bit about the former president and then Supreme Court Justice William Howard Taft, and his rather ordinary life in Murray Bay. An excerpt:

1268484_600 — Ex-President, Supreme Court Justice and avid golfer William Howard Taft follows through on the links in this undated photo (jmarkpowell.com)

At the movies, The New Yorker gave a lukewarm review of the much-ballyhooed film Beau Geste:

Mary-Brian-with-Neil-Hamilton-in-Beau-Geste-1926 — AT LEAST SHE HAD A NICE COMPLEXION…**Mary Brian** (dubbed “The Sweetest Girl in Pictures”) with Neil Hamilton in *Beau Geste,* 1926 (classiccinemaimages)

And although Gloria Swanson was one of the biggest stars in the Silent Era, The New Yorker was never a big fan of her films:

MV5BMTk2ODkxOTcxMl5BMl5BanBnXkFtZTYwMjcxMTU2._V1_SX640_SY720_ — **Gloria Swanson** in *Fine Manners,* 1926 (IMDB)

And finally, this advertisement from Houbigant, featuring a drawing of an elegant woman with an impossibly long neck. I wouldn’t want her sitting in front of me at the movies…

Another ad (from the Sept. 11 issue) also depicted this ridiculously giraffe-like neckline:

Next Time…Battleship Potemkin…

Time for a Facelift

It’s the dog days of summer, and the editors of The New Yorker are seeking various distractions to take their minds off of the broiling late season heat.

db2311e2a9fcb89fc253615846207b55 — August 21, 1926 cover by **H.O. Hofman.**

In the Aug. 21, 1926 issue (bearing an appropriate cover image by H.O. Hofman of bathers taking a refreshing dip), “The Talk of the Town” suggested that it was a good time for even the natives to take a boat tour of their beloved island:

enhanced-buzz-27796-1367872781-0 — Aerial view of Battery Park Wharf in the early 1920s (Buzzfeed)

In the following Aug. 28 issue, the “Talk” editors ducked out of the sun to visit the American Museum of Natural History.

b3166409b2ab1ea1369e857d009d9b30 — Aug. 28, 1926 cover by **H.O. Hofman**.

There they found curators busy reorganizing displays of dinosaurs and various stuffed beasts of the wild:

311585.tif — AMNH staff joining head to body of female elephant in Indian Elephant Group, 1926. (AMNH Digital Special Collections)

2007 METRO Project | ImageDigitizationSpecifications v1.0 | Epson Perfection V750 Pro — The end result of the 1926 reorganization of displays at the AMNH—children viewing Brontosaurus exhibit in 1927. (AMNH Digital Special Collections)

The magazine also profiled New York City native Gertrude Ederle, who became the first woman to swim across the English Channel in August of 1926:

Screen Shot 2016-02-09 at 12.16.16 PM — **Gertrude Ederle**, as rendered by **Peter Arno** for the “Profile.”

Even Janet Flanner, the magazine’s Paris correspondent, commented on the event, noting Europe’s jealous reaction to an American’s seizing of the record:

Ederle would return home to a ticker tape parade along the Canyon of Heroes in the Financial District, and would also be feted by 5,000 people who turned out on West 65th Street for a block party in her honor.

getrudeedlerlecrown — WHAT FOLKS DID BEFORE TELEVISION…Block party celebrates Gertrude Ederle as “Queen of the Waves.” (Ephemeral New York)

According to the excellent blog Ephemeral New York, Ederle received offers from Hollywood and Broadway and was deluged by marriage proposals. But she returned to a quiet life, moving to Queens and working as a swimming instructor for deaf children–Ederle’s hearing was seriously damaged in the water of the Channel, but otherwise swimming must have been good for her health. She died at age 98 in 2003.

Keeping with the summertime theme, the magazine covered the Gold Cup Regatta, complete with illustrations by Johan Bull:

An early Barbara Shermund cartoon, always a delight…

Lois Long took her “On and Off the Avenue” column to Paris, where she cast a jaded eye at the behavior of American buyers of French fashion:

chanel-LBD — **Coco Chanel’s** “Little Black Dress” debuted in 1926. (homeecologist.com)

And finally, from the advertising department, this strange ad from Ovington’s, which seemed to be more concerned with promoting racial stereotypes than in selling dinnerware:

Next Time: Come Fly With Me…

Talking Pictures

It was 1926 and another marvel of science—talking pictures—was unveiled to audiences at Broadway’s Warners’ Theatre. It was here that the Warner Brothers launched their ‘Vitaphone’ talkies including The Jazz Singer, which would premiere the following year.

Screen Shot 2016-01-28 at 4.34.57 PM — Aug. 14, 1926 cover by **Ilonka Karasz**.

The Vitaphone soundtrack was not printed on the film itself, but rather recorded separately on phonograph record, the sound synchronized by physically coupling the record turntable to the film projection motor.

VitaphoneDemo — A Vitaphone projection setup at a 1926 demonstration. Engineer **E. B. Craft** is holding a soundtrack disc. The turntable, on a massive tripod base, is at lower center. (University of San Diego History Department)

Don Juan was the first feature-length film to use the Vitaphone system, which was not a continuous soundtrack but rather a sprinkling of sound shorts (the musical score, performed by the New York Philharmonic, and various sound effects) throughout the film. No spoken dialogue was recorded.

First-nighters_posing_for_the_camera_outside_the_Warners'_Theater_before_the_premiere_of_%22Don_Juan%22_with_John_Barrymore,_-_NARA_-_535750 — First-nighters pose outside Warners’ Theatre before the premiere of *Don Juan*, August 6, 1926 (US National Archives)

Produced at a cost of $789,963 (the largest budget of any Warner film up to that point), the film was critically acclaimed and a box-office success. However, and predictably, The New Yorker was not so impressed with Vitaphone…

…or the acting of John Barrymore…

I have to agree with the critic, identified only as O.C., after viewing this TCM clip of the film on YouTube. Lacking a voice, silent actors had to exaggerate emotions onscreen, but Barrymore here is every bit the ham. This screen grab from the clip says it all:

The object of his gaze, Adriana della Varnese (played here by a young Mary Astor), reacts rather dramatically to his advances…can’t say I blame her…(however, the 44-year-old Barrymore and the 20-year-old Astor were having an affair at the time…)

Adriana della Varnese (played here by a young **Mary Astor**), reacts rather dramatically to Don Juan’s advances.

A couple of interesting ads in the Aug. 14, 1926 issue, including this one featuring a couple of sneaky gents who’ve found a solution to life in dry America…

…and this not-too-subtle message from a swanky shop on Fifth Avenue:

Next Time: Time for a Facelift…