After Hours

Broadway shows were a popular nightlife diversion for New York’s upper middle-class, but plays and musicals were only part of an evening’s entertainment. The city’s “after theatre” clubs beckoned those who enjoyed an evening of dance with the Astaires or a light comedy with Lunt and Fontanne, but believed the night was still young.

May 5, 1928 cover by Leonard Dove.

And who better to chronicle the late night revelry than Lois Long, who through her “Tables For Two” column was a leading voice of after hours Manhattan and a nightly presence in its various clubs and speakeasies. Longtime New Yorker writer Brendan Gill (Here at the New Yorker) observed that Long, who joined the magazine in 1925, “had plunged at once, joyously, into a New York that seemed always at play — a city of speakeasies, night clubs, tea dances, football weekends, and steamers sailing at midnight.”

In May 1928 Long had been married for about nine months to colleague and cartoonist Peter Arno, who was also a regular fixture of the nightclub scene. But in Long’s column for May 5, 1928, one can detect a bit of weariness setting in, the 27-year-old sensing the next generation didn’t know how to have a good time.

And it didn’t help that the younger people were dancing to “canned music,” what with the spread of broadcast radio and improvements in phonograph records…

LIPSTICK WAS A FAN of the Paul Specht Orchestra, seen here in 1928. (YouTube)
BUT NOT A FAN of those darn kids who preferred records to live music, and didn’t know how to party at the clubs. (Pinterest)

For those on the wilder side, Long recommended a number of after-hours entertainments, including Texas Guinan’s latest all-night club, Salon Royal, and its snake-charming hootch dancer.

WHOOPEE was the order of the day at Texas Guinan’s Salon Royal on West 58th Street, now refurbished as the 6 Columbus Hotel. Guinan was well known to New Yorker writers and editors and was a frequent guest of the numerous parties hosted by Harold Ross and Jane Grant in their Hell’s Kitchen brownstone. (texasguinan.blogspot)

Because so many New Yorker readers were both theatre and after-theatre-goers, the magazine included some of the after-dinner destinations in its “Goings On About Town” section. Excerpts follow.

Rubberneckers

A May 5 “Talk of the Town” segment (written by James Thurber) commented on the challenges film crews faced when they shot on location in the city, in this case the production of Harold Lloyd’s latest comedy, Speedy:

LOCATION, LOCATION, LOCATION…Silent film star Harold Lloyd (leaning on car at right) and his crew draw a crowd under Queensboro Bridge during the filming of Speedy. (silentlocations.wordpress.com)
BABE IN THE CITY…Harold Lloyd takes baseball legend Babe Ruth for a wild spin in 1928’s Speedy. (YouTube)

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Before Mommie Dearest

The actress Joan Crawford is best known today as the subject of the 1981 biopic, Mommie Dearest, which portrayed Crawford as an insecure, abusive parent to her adopted daughter Christina (the film was based on a 1978 memoir and exposé of the same name written by Christina Crawford).

But in the 1920s and 30s the former dancer and chorus girl was better known for her sex appeal, attractive to men for her looks and to women for the roles in which she portrayed hard-working women who find both romance and success.

PRETTY PICTURE…Ramon Novarro and Joan Crawford in Across to Singapore, 1928. (Silent Hollywood)

The New Yorker took notice of Crawford in its review of Across to Singapore, the critic O.C. noting that Crawford “gets prettier in every picture”…

Another film released later in 1928, Our Dancing Daughters, would make Crawford a star and a symbol of the liberated, 1920s flapper. Even the writer F. Scott Fitzgerald would observe that “Joan Crawford is doubtless the best example of the flapper, the girl you see in smart night clubs, gowned to the apex of sophistication, toying iced glasses with a remote, faintly bitter expression, dancing deliciously, laughing a great deal, with wide, hurt eyes. Young things with a talent for living.”

Another actress with a talent for living was 34-year-old Mae West, who was appearing on Broadway in Diamond Lil. Already a 21-year veteran of the stage (she began performing in vaudeville in 1907 at age 14), West was known for writing and performing in risqué plays beginning in 1926, when she appeared in Sex, which was panned by conservative critics but enjoyed hot ticket sales.

Subsequent plays aroused controversy and kept her name in the newspapers, but her play Diamond Lil would become the Broadway hit that would cement her image as a sex symbol, one she would maintain until her death at age 87 in 1980. In the May 5 issue artist Miguel Covarrubias offered his vision of the Queen of the Bowery:

THEATRE CARD for the Broadway production of Diamond Lil at the Royale Theatre. (maewest.blogspot.com)
STILL AT IT 50 YEARS LATER…The 86-year-old Mae West in her last film, 1978’s Sextette. In a 1979 review, New York Times film critic Vincent Canby called the film “a disorienting freak show in which Mae West, now 87 years old, does a frail imitation of the personality that wasn’t all that interesting 45 years ago. The movie, which opens today at the Victoria and other theaters, is a poetic, terrifying reminder of how a virtually disembodied ego can survive total physical decay and loss of common sense.” (filmcomment.com)

From Our Advertisers

It’s interesting to see how 1920s advertisers made even the most mundane gadgets appear to be vital to one’s survival. The ad for the “Sesamee” auto switch lock is a case in point, appealing to upscale female readers with this odd scenario in which the gadget enables the driver to avoid the awkward and potentially hazardous situation depicted below, although it hard to see what the actual threat might be from a dandy in a tie and waistcoat. Perhaps death from boredom.

Our cartoon is courtesy of Mary Petty,  who would become a renowned illustrator for The New Yorker, best remembered for a series of covers featuring her gentle satirization of the upper class Peabody family.

Next Time: Dog’s Best Friend…

 

Back to Broadway

From the 1920s to the 1950s the husband-wife acting team of Alfred Lunt and Lynn Fontanne were the most celebrated couple on the Broadway stage, and even today many rank them as the greatest acting team in the history of American theatre.

April 28, 1928 cover by Julian de Miskey.

Lunt (1892-1977) and Fontanne (1887-1983) were so inseparable as a team that it was virtually impossible to write about just one of them, as Timothy Vane discovered when he contributed this profile of Lunt to the April 28, 1928 issue of the New Yorker:

INSEPARABLE…The Lunts in the 1920s, as photographed by Nickolas Muray. In 1999 the U.S. Postal Service paid tribute to them with a first-class stamp. (Conde Nast/USPS)

Vane described the couple’s tireless comings and goings, in which even a vacation abroad entailed preparations for future performances:

OLD FRIENDS…Noel Coward (center) Alfred Lunt and Lynn Fontanne in Coward’s 1932 play Design For Living. A close friend of Lunt and Fontanne, Coward enjoys a relaxing moment (right) at the couple’s “Ten Chimneys” estate in Lunt’s home state of Wisconsin. (Playbill/tenchimneys.org)
IT REALLY HAS TEN CHIMNEYS…At left, the main house at Lunt and Fontanne’s “Ten Chimneys.” At right, the estate’s ‘Falu-Red’ Cottage. The estate was named a National Historic Landmark in 2003. (tenchimneys.org)

Although it was long rumored that Lunt and Fontanne had a lavender marriage, the couple were truly inseparable during their 55-year union.

According to the Ten Chimneys Foundation, by the mid 1920s Lunt and Fontanne were the two most popular, critically acclaimed, and highest-paid stage actors in the country. Lunt and Fontanne also believed that creating great theatre with broad impact was far more important than money, so at the height of their careers they took enormous pay cuts to sign on with The Theatre Guild—a new company dedicated to performing avant-garde work by writers such as Ibsen and Shaw. Because they took such large cuts in salary, they were able to stipulate in their contracts that they only act together, rather than in separate plays. From 1928 until they retired in 1960, the Lunts never appeared on stage separately.

And Then There Were Hearst & Davies

Another famed duo of the 1920s, Marion Davies (1897-1961) and William Randolph Hearst (1863-1951), were perhaps a less successful partnership, and particularly so for Davies, who traded a promising career as a comedic actress for a romantic (and scandalous) relationship with the famed newspaper tycoon.

Davies was emerging as a talented film comedian when Hearst took over her career—financing her films, promoting her through his media empire, and, most critically, pressuring studios to cast her in historical dramas which were not her forté. This is why she is remembered today as Hearst’s mistress and the hostess of lavish events for the Hollywood elite at San Simeon, and not for her acting chops, which were considerable when she was given the chance. When Hearst did allow her to show her comedic side in The Patsy, even The New Yorker’s irascible critic “O.C.” took notice and offered rare praise:

SHOWING HER FUN SIDE…Left, publicity photo of Marion Davies, late 1920s. At right, Patricia Harrington (Davies) vies for the attentions of her mother, Ma Harrington (Marie Dressler) and sister Grace Harrington (Jane Winton) in King Vidor’s 1928 hit comedy The Patsy. The film was co-produced by William Randolph Hearst along with Davies and Vidor.(silentlondon.co.uk/cinemaartscentre.org)

A 2012 review of The Patsy by the Cinema Arts Center (Long Island, NY), noted that “Davies radiates comic charm, highlighted by her dead-on impersonations of the three cinema divas, in this audience pleaser…Gloriously fun and frothy, The Patsy was the biggest hit of Davies’ career.”

One of the actresses parodied in The Patsy by Davies, Pola Negri, did not fare so well in O.C.’s crosshairs in her “stilted” Three Sinners.

PSSST…LIGHTEN UP, WILL YA?…Warner Baxter and Pola Negri in Three Sinners (1928). (Paramount)

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Another Bad Girl

Not well known today, but after 1928 Viña Delmar (1903-1990) was practically a household name thanks to her breakthrough novel, Bad Girl, which she published at the tender age of 23. A cautionary tale about premarital sex and married life among the proles, the book was banned in Boston but was also the April 1928 selection by the Literary Guild. It was one the year’s best sellers.

On the heels of Bad Girl, in 1929 Delmar published two more books with risqué titles, Kept Woman and Loose Ladies. She would write a total of 23 novels between 1928 and 1976, and with her husband, Eugene, would write or adapt 18 plays that were produced as films. Among those was the screenplay to the acclaimed screwball comedy, The Awful Truth, for which she was nominated for a 1937 Academy Award.

BAD GIRL, GOOD SALES…Clockwise, from upper left: a screenshot of Viña Delmar from the trailer for 1934’s Sadie McKee, a film starring Joan Crawford based on Delmar’s 1933 short story “Pretty Sadie McKee”; an ad for Bad Girl in the April 28, 1928 New Yorker; original jacket cover for Bad Girl; a 1930 advertisement for the film Dance Hall, based on a 1929 Delmar short story. (Wikipedia/New Yorker/Amazon/immortalephemera.com)

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And finally, our cartoon from April 28, 1928, courtesy Peter Arno:

Next Time: After Hours…

The Last Dance?

Before there was Fred and Ginger, there was Fred and Adele, and during the 1920s and early 30s Fred and Adele Astaire were brother-sister dancing royalty and the toast of Broadway.

April 21, 1928 cover by Ilonka Karasz.


Fred and Adele Astaire were born a year apart in Omaha (she the eldest, born in 1898). Their mother wanted the siblings to learn professional dance at an early age, so in 1903 she moved with the children to New York City, leaving their Austrian-born father in Nebraska to work at the Storz brewery. By 1905 the brother-sister act were already popular on the vaudeville circuit, making their way to the Broadway stage by 1917.

EARLY BLOOMERS…Left, Fred and Adele Astaire in a photo taken around 1906, three years after they left Omaha and began their vaudeville career. At right, Fred and Adele in 1911. (dailytelegraph.com.au/Courtesy Antoine Dutot Museum & Gallery)

Fred became friends with composer George Gershwin, and in December 1924 the Astaires headlined George and Ira Gershwin’s first full-length New York musical, Lady, Be Good!, in which Fred and Adele played a brother-and-sister dance team down on their luck. In real life, however, their star soared above Jazz Age New York. So when rumor had it that the duo was on the verge of a break-up, “The Talk of the Town” weighed in:

NO, THE OTHER ASTAIRE…At left, Adele and Fred Astaire in the 1920s. At the time the gamine Adele was considered the undisputed star of the duo. At right, the pair in a 1931 ad for Chesterfield cigarettes that also promoted The Band Wagon, their last Broadway revue together. (From The Astaires by historian Kathleen Riley/atticpaper.com)

Today you would be hard pressed to find anyone young or old who hasn’t heard of Fred Astaire, his legend so firmly attached to our cultural memory. But at the time it was Adele’s fun-loving ways and mischievous charm that captured the hearts of reviewers and fans alike. Brother Fred, on the other hand, was more interested in devising the duo’s clever routines.

The April 21, 1928 New Yorker was correct in noting that Adele had plans to marry and leave the country, but happily the magazine was wrong on the timing; Adele and Fred would perform together nearly four more years, capping their 27-year partnership with the successful run of The Band Wagon on Broadway.

In 1932 Adele would marry Lord Charles Cavendish and move to Ireland, not England. Home would be Lismore Castle in County Waterford. The end of the partnership with Adele was traumatic for Fred, who was indeed interested in producing and race horses, but that was not his immediate future as The New Yorker suggested. Instead, his movie career would take off like a rocket in 1933 in a string of hits with Ginger Rodgers including The Gay Divorcee (1934), Top Hat (1935) and Swing Time (1936).

Fred Astaire briefly turned his focus to horse-racing when he announced his early retirement in 1946, but he would soon return to the screen with Easter Parade in 1948 and enjoy another string of hits in the 1950s. Though separated by an ocean, the brother and sister remained close through the years.

MY SIS IS A LADY…A reunion of Astaires in Ireland, 1939. Fred Astaire and his wife, Phyllis Livingston Potter, with Lord and Lady Charles Cavendish photographed on the day brother Fred and wife arrived at Lismore Castle from America to stay with sister Adele and her husband at their home in County Waterford. (Press image via Pinterest)
Fred Astaire and Ginger Rogers in The Gay Divorcee (1934). (RKO Radio Pictures via Encyclopedia Britannica)
TOGETHER AFTER ALL THESE YEARS…Left, Fred and Adele honored by the American Theater Hall of Fame in 1972 (celebrity promotor Earl Blackwell is in the center). Right, Fred and Adele at Chatsworth House in Derbyshire, England, circa 1980. Chatsworth had been in the Cavendish family since the 17th century, so Adele, as Lady Cavendish, was a frequent visitor. In a recent article in The Cheshire Magazine (April 11, 2017) Duchess Mary recalled the family’s first meeting with Adele in 1932: “All gathered, like stone pillars, in the library… the heavy doors opened and there stood this tiny girl, beautifully dressed. We waited for her to approach us, but instead of walking, she suddenly began turning cartwheels. Everyone loved it.”(American Theater Hall of Fame/thecheshiremagazine.co.uk)

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Not So Happy Feet

Morris Markey wrote several articles under the heading, “New York Interiors” (the last post featured his look at radio broadcasting). In the April 21 issue Markey took a look at the sad world of the “taxi dancers” in the ironically named “Happiness Hall.” This was the second time The New Yorker delved into the taxi-dancing world—Maxwell Bodenheim visited a Broadway dance hall in the June 12, 1926 edition of the magazine.

In both cases, the writers described a pathetic ritual for dancers and patrons alike, and both underscored a cruel illusion we still have today that the Roaring Twenties was an age of prosperity and good times for all. Excerpts:

NO FREDS OR GINGERS HERE…Taxi-dancers awaiting customers at a Broadway dance hall in the early 1930s. The image was scanned from an article in Weekly Illustrated (Oct. 6, 1934) that described new regulations banning the vocation.

Later in the article, Markey described a dance with a red-haired girl who showed him the ropes…

…and described the less than elegant environment of “Happiness Hall”…

NO FUN IN THE MOVIES EITHER…Footsore taxi-dancers including Barbara Stanwyck, third from left, in 1931’s Ten Cents a Dance. (IMDB)

Markey concluded his visit by attempting to talk, rather than dance, with a graceful, yet hardboiled dancer:

In the 1920s Americans in general were poorer than they are today (money-wise) and lacked the safety nets that we have come to depend on in modern life. In 1929 economists considered $2,500 the income necessary to support a family. In that year, more than 60 percent of the nation’s families earned less than $2,000 a year—an income necessary for basic necessities—and more than 40 percent earned less than $1,500 annually.

For single women, such as the taxi dancers, the situation was just as bad or worse. Retail workers in U.S. faced long hours, poor working conditions and low pay, especially before the passage of the Fair Labor Standards Act in 1938. A clerk selling those beautiful clothes at Bloomingdale’s couldn’t afford those clothes herself, let alone make a living wage from the job. As Markey’s article made clear, taxi dancing was nothing but additional toil, 10 cents a pop.

From Our Advertisers…

We’ve seen cigarette advertisements featuring celebrity endorsements, but how about this one for Marlboro that suggested Christopher Columbus would have preferred their smokes…

…and then there were the ads for Fleischmann Yeast featured in nearly every issue of the early New Yorker magazine. According to Thomas Kunkel’s book, Genius in Disguise, Raoul Fleischmann was the wealthy scion of a New York yeast and baking family and a frequent guest of the Algonquin Round Table. He hated the baking business, so when founding editor Harold Ross pitched the idea of investing in his new magazine, Fleischmann obliged with $25,000. Ross and his wife, Jane Grant, together put up the other $25,000 (which included some IOU’s), but after the magazine was launched and struggled during its first months, Fleischmann was further obliged to pour in many hundreds of thousands of dollars to keep the magazine afloat (and in spite teasing from his friends that he might as well dump the money in the river).

The magazine was actually killed as early as May 8, 1925, when Fleischmann called Ross and other magazine directors together after Ross lost a large amount of money in a poker game (money he’d plan to invest in the magazine). Fortunately, the following day was fellow Round Tabler Franklin P. Adams’ wedding, and in the convivial atmosphere Ross and Fleischmann agreed to give the magazine another go. If Fleischmann was going to pour money into the magazine, he might as well get a little “free” advertising for his product. Hence the ads in The New Yorker promoting the generous consumption of fresh yeast cakes as a laxative and health tonic…

…and with that background information, this cartoon in the April 21 issue by Peter Arno makes a lot more sense

And finally, Leonard Dove takes a look at life in a growing metropolis…

Next Time: Back to Broadway…

 

 

 

We Americans

One of the challenges in researching old New Yorker magazines is the frequent use of pseudonyms or simple initials at the end of columns and reviews. With enough digging one can usually determine the nom behind the plume.

April 7, 1928 cover by Rea Irvin.

Such is not the case with The New Yorker’s film critic of the late 1920s, who signed reviews “O.C.” It would be good to know a little about this person, since he or she held strong opinions about the condition of American cinema. I will continue to dig.

O.C.’s review in the April 7, 1928 issue concerned the release of We Americans, a film based on a Broadway play of the same name. Directed by Edward Sloman, it focused on the trials and tribulations of three first-generation American families: The Jewish Levines, the German Schmidts and the Italian Albertinis. The film followed each family through trial, tribulation and sacrifice as they left behind the Old World and joined the great “Melting Pot.”

In one of the storylines, the Levines lose a son, Phil, to the wartime trenches of France. In losing his life, Phil saves the life of the socially prominent Hugh Bradleigh, who in the end falls in love with Phil’s sister, Beth. In the film’s sentimental ending, the Levines and the Bradleighs meet one another for the first time at the wedding of Hugh and Beth.

O.C. would have none of it:

MELTED CHEESE…Lobby card for We Americans (1928). (flickr.com)

Yes, this picture got under the reviewer’s skin. Now for the coup de grace:

Over in the book review section, Dorothy Parker was also experiencing heartburn over the latest work of that all-American man of letters, Sinclair Lewis.

BABBITT BABBLE…Sinclair Lewis in the 1920s. At right, dust jacket from The Man Who Knew Coolidge. (Wikipedia/yesterdaysgallery.com)

Now that Parker had our attention regarding her misgivings of the future Nobel Laureate, she abandoned the polite prose and went in for the kill:

Wooden as the plaque itself

The New Yorker’s Charles Lindbergh watch continued, this time at a ceremony during which the Woodrow Wilson Foundation presented its medal and $25,000 prize to Lindbergh for his “contributions to international friendship” (in retrospect an ironic award, since Lindbergh would later become the spokesman for isolationism during the fascist terrors of the 1930s). The ceremony was a dull affair, but thanks to the magic of media it no doubt looked like a jolly time…

Better than iTunes

An invention from the late 1890s, piano rolls proved to be a popular diversion in the 1920s, so popular in fact that they warranted a regular review in The New Yorker, along with records and sheet music:

LET THE GOOD TIMES ROLL…Top and center: Ampico player-piano rolls from the late 1920s. Bottom, a 1928 Irvington Player Piano. (Ebay/YouTube)

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Our Advertisers

One of the more curious series of advertisements to appear in the early New Yorker were these from the Chicago Tribune. Shameless in their boosterism, these ran during the editorship of Col. Robert R. McCormick, who was strongly associated with old right-wing politics and isolationist movements. The Tribune’s motto at this time was “The American Paper for Americans.”

Another ad that caught my eye was this one for Johnnie Walker cigarettes…I guess you’d better listen when a giant hand reaches down from the heavens and taps you on the shoulder. I love the resigned look on the face of his companion: “Oh dear, it’s that dreadful hand again…”

And finally, our cartoon, courtesy Peter Arno

Next Time: Will Wonders Never Cease?

 

Broadway Soap Stars

Lux Toilet Soap was launched in the United States in 1925 by its British parent company, Lever Brothers, which had been making soap since 1899. To capture the hearts and pocketbooks of American women, the company launched an advertising blitz that featured advertisements in a number of magazines including The New Yorker.

We look at two issues this week: March 17, 1928 cover by Peter Arno / March 24, 1928 cover unsigned, probably by Ilonka Karasz.

The earliest ads appealed to upscale women who saw the French as arbiters of taste and style. In the following Lux ad (from the Feb. 5, 1927 New Yorker), note that every paragraph and headline includes the words France or French:

The big blitz came in 1928, when Lux pioneered the use of female celebrity endorsements on a mass scale. The campaign focused more on the roles played by Broadway and movie stars than on the product itself. The March 24, 1928 issue of The New Yorker featured these ads splashed across two center spreads.

The captions I have provided below the ads give brief information on each actress. Note that many of these actresses did stints with Broadway’s popular Ziegfeld Follies. Most also had long lives, including Mary Ellis, who lived in three centuries, sang with Enrico Caruso, and died at age 105.

Click Images to Enlarge

LEFT TO RIGHT, TOP TO BOTTOM: Marilyn Miller (1898-1936) was one of Flo Ziegfeld’s top talents and one of the most popular Broadway musical stars of the 1920s and 30s; Ada May (1896-1978), a theater actress most of her career, in 1927 played a lead role in Ziegfeld’s Rio Rita; Mary Eaton (1901-1948) was a leading stage actress, singer and dancer in the 1910s and 20s. She was featured in three editions of the Ziegfeld Follies; Helen Morgan (1900-1941) was considered the quintessential torch singer. A draped-over-the-piano look became her signature while performing at Billy Rose’s Backstage Club in 1925. She performed with Ziegfeld Follies in 1931; Helen Hayes (1900-1993) was called “the First Lady of American Theater.” Her awards included the EGOT– an Emmy, Grammy, Oscar and a Tony; Adele Astaire (1896-1981) was part of popular act with her brother, Fred. After the 1931 Broadway revue The Band Wagon she retired to marry Lord Charles Cavendish and moved to Ireland’s Lismore Castle; Violet Heming (1895-1981) was a dependable Broadway star with many theatrical credits; Hungarian-born Mitzi Hajos (1889-1970) specialized in musical comedy but faded from acting in midlife; Barbara Stanwyck (1907-1990) got her start as a model and “Ziegfeld Girl” before going on to become one of Hollywood’s biggest stars. She made 85 films in 38 years before turning to TV; Madge Kennedy (1891-1987) appeared in dozens of films from Baby Mine (1917) to Marathon Man (1976). She had a recurring role on TV’s Leave it to Beaver as Aunt Martha; Nydia d’Arnell was a musical comedy actress. Almost no record of her after 1928. She died in 1970.
FROM LEFT TO RIGHT, TOP TO BOTTOM: June Walker (1900-1966) was the first actress to portray Lorelei Lee in 1926’s Gentlemen Prefer Blondes. Mostly stuck to the stage; Mary Lawlor, (1907-1977) was active on Broadway 1922-32; Judith Anderson (1897-1992), later awarded British title of Dame, was considered one of the world’s greatest classical stage actors; Mary Ellis (1897-2003) was star of the stage (including opera with Caruso) as well as radio, TV and film. Best known for musical theater, she performed into the 1990s and died at age 105; Wilda Bennett (1894-1967) was a Broadway musical comedy star in the 1920s whose career quickly faded. Appeared in 9 films between 1914 and 1941, mostly uncredited; Polly Walker (1904-1983) also faded quickly from the stage in the early 1930s, appearing in just 2 films; Mary Nash, (1884-1976) was a noted stage actress best known for two Shirley Temple films. Played Katharine Hepburn’s mother in 1940’s The Philadelphia Story; Norma Terris (1904-1989) had a long career as a performer and musical theater supporter. Last surviving adult actor from original 1927 production of Show Boat; Vivienne Segal’s (1897-1992) career was mostly in musical theater, including the 1924-25 Ziegfeld Follies. She appeared in a few films in the 1930s, as well as on TV in the 50s and 60s. Claudette Colbert (1903-1996) was a Hollywood leading lady for more than two decades. Won an Oscar for 1934’s It Happened One Night; Vivian Martin (1893-1987) appeared in 44 silent films in the teens and twenties before returning to the stage; Dorothy Peterson (1897-1979) made her screen debut in Mothers Cry (1930), a drama that required the 29-year-old to age three decades. She was typecast in careworn maternal roles for the rest of her career; Sylvia Field (1901-1998) enjoyed a long career on stage, screen, and TV. Best known for playing Martha Wilson on TV’s Dennis the Menace; Jeanette MacDonald (1903-1965), an influential soprano best remembered for 1930s musical films with Maurice Chevalier and Nelson Eddy.
ADELE AGAIN…In the March 31 issue of The New Yorker Lux followed up with this ad featuring Adele Astaire all by herself.

Over the years dozens of famous actresses would appear in colorful ads singing the praises of Lux soap…

STAR POWER…Lux ads from 1954, 1956 and 1959 featuring, respectively, Audrey Hepburn, Debbie Reynolds and Sophia Loren. (Pinterest)

A final note. Lever Brothers began selling Lux soap in India in 1909, years before it was introduced in the U.S., and through the decades Bollywood actresses were prominently featured in their advertising…

NEW AGE…Bollywood Star Katrina Kaif in a 2010 Lux advertisement. (afaqs.com)

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Meanwhile, back on earth…

The March 17, 1928 “Talk of the Town” marveled at the rising structure between Madison and Park avenues that would become the New York Life Building. Designed by Cass Gilbert, who also designed the Woolworth Building, its gilded roof, consisting of 25,000 gold-leaf tiles, remains an iconic Manhattan landmark.

From 1837–1889, the site was occupied by the Union Depot, a concert garden, and P.T Barnum’s Hippodrome. Until 1925, the site housed the first two Madison Square Gardens, a memory that lingered amidst the city’s rapidly changing skyline…

ETHEREAL…The New York Life Building shortly after its completion in 1928. (Museum of the City of New York)

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Following the lead of a Roosevelt Hotel advertisement in a previous issue, Macy’s Department Store also called out The New Yorker’s popular nightlife columnist “Lipstick” (Lois Long) in this ad featured in the March 17 issue…

Our cartoon from the March 17 issue explored the hurried life of the idle rich, as depicted by Long’s husband, Peter Arno

Landmark in Name Only

In the March 24, 1928 issue another building caught the attention of the magazine–a six-story structure designed by theatrical scenic artist and architect Joseph Urban for William Randolph Hearst. The International Magazine Building was completed in 1928 to house the twelve magazines Hearst owned at the time.

An important monument in the architectural heritage of New York, the building was designated as a Landmark Site by the Landmarks Preservation Commission in 1988. The six-story International Magazine Building was originally built to serve as the base for a proposed skyscraper, but the construction of the tower was postponed due to the Great Depression. The new tower addition by Norman Foster was finally completed nearly eighty years later, in 2006. It is probably not what either Hearst or Urban had in mind in 1928:

START OF A BIG IDEA…The International Magazine Building circa 1960. (Hearst)
ALIEN INVASION…The 2006 Norman Foster tower rises from the hollowed-out shell of the International Magazine Building. (Benjamin Waldman / Wikipedia)

And finally, cartoonist Leonard Dove listens in on some tea time chatter…

Next Time: Conventional Follies of ’28…

 

 

To Bob, or Not to Bob

Perhaps no other hairstyle has a stronger link to a historical period than the “bob cut,” associated not only with the flapper lifestyle in the 1920s but with women in general who wished to signal their independence from old cultural norms that defined femininity.

March 10, 1928 cover by Ilonka Karasz.

Women in Western cultures typically wore their hair long, but in the early years of the 20th century a few women of prominence began to flout convention and wear their hair in a bobbed style, including French actress Polaire, who began wearing her hair short in the 1890s; English socialite Lady Diana Cooper, who wore her hair short as a child and continued to do so as an adult; and dancer Irene Castle, who unveiled her “Castle Bob” to Americans in 1915. By 1920 the style was all the rage.

EARLY TRENDSETTERS…From left, Lady Diana Cooper in the mid 1920s; dancer Irene Castle with her pet monkey, Rastus, in 1915; and French actress Polaire in 1910. (Cooper & Polaire photos from Library of Congress; Castle photo courtesy Wisconsin Historical Society)
AMERICAN BOBS…Perhaps the most famous bob belonged to 1920s silent film star Louise Brooks (at right, wearing the “King Tut” bob, circa 1925), who was considered the very definition of a Roaring Twenties flapper. At left, another version of the bob as worn by Anita Loos, circa 1930. Loos was a screenwriter and author who achieved great fame in the 1920s with her blockbuster comic novel Gentleman Prefer Blondes. (fashion1930s.tumblr.com / Smithsonian)

Another famous bobbed flapper of the 1920s was The New Yorker‘s own Lois Long, who wrote under the pseudonym “Lipstick” for her nightlife column “Tables For Two,” but signed her fashion column (“On and Off the Avenue”) with a simple “L.L.” Long was also a regular unsigned contributor to “The Talk of the Town,” and is credited as one The New Yorker’s early writers who gave the magazine its voice.

In the March 10, 1928 issue Long wrote in “On and Off the Avenue” about the challenges in maintaining her bobbed hairstyle:

LIFESTYLE CHANGES…Lois Long helped define the flapper lifestyle of the Jazz Age in her writing for The New Yorker. Long’s own bob evolved during the decade, from the straight boyish cut at right, circa 1925, to a “shingle style” bob at left in 1929, where she is pictured with her husband, New Yorker cartoonist Peter Arno, and their newborn daughter, Patricia. (Patricia Arno / Wikipedia)

Many women in the 1920s preferred to have a permanent wave treatment applied to their bob, which usually involved the application of high heat via a complex array of wires and hot rollers. In the March 10 issue, this ad promoted an alternative “cool method”…

…and in the March 17, 1928 issue, the Ace Comb company made a pitch to improve its market share by touting their hard rubber combs as ideal for the “ragged bob”…

…and for some further context on all things bobbed, following are some images gleaned from glamourdaze.com, including a page from a 1920s movie magazine featuring Paramount’s bobbed stars; a 1920s salon advertisement promoting bobs for all ages; and finally, a helpful reference card from the American Hairdresser, circa 1924…

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A New Plot for Billy Haines

William “Billy” Haines was a top male box office draw in the 1920s, and throughout the decade was typecast in a number of comic roles as a conceited baseball player (Slide, Kelly, Slide), conceited cadet (West Point), conceited football star (Brown of Harvard), conceited golfer (Spring Fever), and conceited polo player (The Smart Set). It was that last picture that left The New Yorker wanting Haines to consider taking a different approach in his next picture:

Haines would eventually escape being typecast as a wisecracking, arrogant leading man, not by choosing different roles but by quitting acting altogether in 1935. The head of MGM, Louis B. Mayer, had demanded Haines deny his gay lifestyle (which he had lived quite openly despite the times) and marry a woman for appearances. Haines went on to become a successful interior designer, with clients ranging from Joan Crawford and Gloria Swanson to Ronald and Nancy Reagan.

TYPECAST…Billy Haines (left), Eleanor Boardman and Ben Lyon in Wine of Youth, 1924. (whenwewerecool.tumblr.com)
FAN FICTION…Movie fan magazines until mid-century were tools of the major studios with portrayals of the “real lives” of stars that were nearly as fictional as their film roles. Billy Haines (upper left) was one of the Hollywood “bachelors” featured in this article from an unidentified fan magazine. (Unknown/Pinterest)

In our featured cartoon from March 10, 1928, Helen Hokinson spied on her famous spinsters passing the time with a Ouija board:

Next Time: Broadway’s Soap Stars…

 

 

Speakeasy Nights

Before screenwriter Niven Busch Jr. headed to Hollywood in 1931, he cut his teeth as writer for The New Yorker, contributing a series of profiles (later compiled in Twenty-one Americans) as well as an intermittent series from May 1927 to Feb. 1930 on New York’s Prohibition-era speakeasies.

February 18, 1928 cover by Theodore G. Haupt.

Always careful to shield the identity of speakeasy owners and patrons, Busch described the often less-than-glamorous digs of New York’s illegal watering holes. In a speakeasy called “The No Trump,” two Irish brothers took turns mixing drinks “on a kitchen table in a cubbyhole” while Busch sat in a darkened bar and listened in on a conversation coming from the adjoining “bridge room”…

This illustration by Reginald Marsh accompanied Niven Busch’s article.

LAST CALL…Images taken by photographer Margaret Bourke-White for Life magazine during the last days of Prohibition. (Time.com)
WHO GOES THERE?…The familiar slot in the door came in handy for speakeasy owners wishing to screen clients before allowing entry into their illegal lairs. (Chicago Tribune)
BETTER SWILL…The Marlborough House, an East Side speakeasy for socialites during Prohibition, 1933. Photo by Margaret Bourke-White for Fortune. (Time.com)

Busch also described his visit to the “Circus Speakeasy,” operated by a man who “travelled for 21 years with the Ringling Circus”…

A young Niven Busch Jr., circa 1930. (enetpress.com)
Busch and the third of his five wives, the actress Teresa Wright, in the 1940s. (danielmartineckhart.com)

In his later years as a producer and screenwriter in Hollywood, Busch would script movies ranging from The Man With Two Faces (1934) starring Edward G. Robinson, to The Postman Always Rings Twice (1946), with Lana Turner.

All Aboard

One of the prominent voices of the unsigned “Talk of the Town,” E.B. White was also a regular contributor of short pieces in The New Yorker, such as the following which described a mistaken encounter on an overnight train:

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Another way to calm the jitters

If you couldn’t legally (or illegally) buy Johnny Walker Scotch whisky in 1928, you had to settle for their brand of “vacuumed-cleaned, extremely mild” cigarettes, which were apparently sold as late as the 1950s…

And to get a taste of what was showing at the local cinemas, I’ve included this page-and-third spread of movie and theatre ads from the back pages. Note the film Sunrise featured prominently at the top left-hand corner.

Starring George O’Brien, Janet Gaynor, and Margaret Livingston, this 1927 silent romantic drama, directed by F.W. Murnau, used the new Fox Movietone sound-on-film system, making it one of the first feature films with a synchronized musical score and sound effects soundtrack. Sunrise (full title: The Sunrise: A Song of Two Humans) won the Academy Award in the category “Unique and Artistic Picture” at the 1st Academy Awards in 1929, and Gaynor won the first Academy Award for “Best Actress in a Leading Role.” Sunrise is considered one of the greatest films of the silent era and even today is widely considered a masterpiece.

AWARD-WINNING SMILES…George O’Brien and Janet Gaynor in 1927’s acclaimed The Sunrise: A Song of Two Humans. (The Red List)

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And finally, more hijinks from the moneyed classes, courtesy of Peter Arno:

Next Time: Amen Aimee…

Good Vibrations

A decidedly new sound reverberated in the ears of New Yorkers who attended a Feb. 1928 performance of the New York Philharmonic that featured guest artist Leon Theremin, a Russian inventor who played music by moving his hands through the air, or more accurately, a magnetic field.

February 4, 1928 cover by Gardner Rea.

Theremin’s eponymous instrument had neither keys nor strings, but rather two metal antennas attached to an electronic oscillator. Music was produced by moving one’s hands between the antennas, which sensed the relative position of the players hands—one antenna controlled for pitch while the other adjusted the instrument’s volume. The sound produced is best described as “otherworldly.” James Thurber, writing for the “Talk of the Town” (in a piece titled “Music Makers”), found Theremin’s performance intriguing, but of even greater interest was the great Russian pianist and composer Sergei Rachmaninoff—who was in attendance—and his reaction to the strange instrument:

HMMMM…At left, Sergei Rachmaninoff in 1921, as photographed by Kubey Rembrandt. At right, Leon Theremin plays his eponymous instrument at a demonstration concert in Paris on December 8, 1927. (Wikimedia)

The New Yorker’s voyeuristic account of Rachmaninoff continued, with the great man now becoming more engaged in the performance…

The Theremin would grow in popularity, however more as a novelty than a serious instrument:

ON THE AIR…Alexandra Stepanoff playing the Theremin on NBC Radio in 1930. A Russian immigrant to the U.S., the former concert singer was Theremin’s first student in the United States. (Wikimedia)
VIRTUOSO…The Russian-born Clara (Reisenberg) Rockmore holds a unique place in music history as the virtuoso performer of the Theremin. Leon Theremin built a custom version of his instrument for Rockmore, which added greater range and sensitivity. Rockmore would sometimes perform concerts with her sister, accomplished pianist Nadia Reisenberg. Photo circa 1930. (PHOTO BY RENATO TOPPO, COURTESY OF THE NADIA REISENBERG – CLARA ROCKMORE FOUNDATION)

Theremin would be granted a U.S. patent for the instrument in 1928, which was marketed and distributed in the U.S. by RCA during the 1930’s in either DIY kit form or as a finished instrument:

(120years.net)

Interest in the instrument as a novelty continued into the 40’s and 50’s in the DIY market…

(120years.net)

Robert Moog, pioneer of modern electronic music and inventor of the Moog synthesizer, made and sold a transistorized version of the Theremin in the 1950s.

The Theremin would become best known to mass culture through its use in producing “eerie” sound effects in 1940s and 50s films, including Bernard Herrmann’s use of the instrument for the soundtrack to the 1951 sci-fi thriller, The Day The Earth Stood Still. And nearly everyone on the planet has heard the Theremin-inspired sound of the Beach Boy’s song Good Vibrations, created by an electro-Theremin that was developed in the late 1950s to mimic the sound of the original Theremin.

As for Leon Theremin himself, he would also gain notoriety as the inventor of The Thing, a listening device most famously used by the Soviets to bug the U.S. Embassy in Moscow. The device was hidden behind a wood carving of the U.S. Great Seal, which in 1945 was presented by Soviet schoolchildren to the U.S. ambassador, who subsequently hung it in his office.

GOTCHA…American Ambassador to the UN Henry Cabot Lodge displays The Thing before the UN Security Council in 1960. At right, the device which was hidden behind the seal. The Americans discovered the bug in 1952, but didn’t reveal its existence until 1960 in the wake of the U-2 spy plane incident. The Soviet Union had convened the meeting of the United Nations Security Council to accuse the Americans of spying with the U2; in response Cabot displayed The Thing as proof spying between the two countries was a mutual endeavor. (crytomuseum.com/Wikimedia)

The reasons why Theremin developed The Thing for the KGB are a mystery. When he suddenly disappeared from New York in 1938 it was rumored that he had been kidnapped and possibly executed by the KGB. What we do know is that Soviet spooks put him to work in a secret laboratory in the Gulag camp system, where he developed The Thing.

In 1991, filmmaker Steven Martin brought Leon Theremin back to New York to film a documentary about his life. Theremin gave one last performance in 1993, and died that year at age 97.

Wild Kingdom

The New Yorker’s review of the hit film Simba revealed a very different approach to the natural world 89 years ago, when the wilds of Africa were exploited purely for adventure and thrills rather than for any real understanding of natural systems and the animals and humans that inhabited them. Martin and Osa Johnson were celebrated for their filmed exploits in the wilds, including Simba; they touted their movie—shot in Kenya—as being made under the auspices of the American Museum of Natural History, although much of the film was staged or edited in ways to maximize the thrills.

The New Yorker found the film to be “darn good fun”…

Despite its flaws, the film does offer us a glimpse of Africa when wildlife hadn’t been hunted to near extinction, although the Johnsons didn’t hesitate to gun down animals left and right in the course of their movie-making.

According to a 2011 review from Wild Film History, “in stark contrast to the conservation-themed wildlife films of today, the Johnsons approached their subjects armed with both camera and rifle, with the production including provoked behavior, staged confrontations and animals shot to death on film. Relying heavily on cutting in kills from professional marksmen, numerous hunting scenes culminate in a heart-stopping sequence where, with the use of clever editing, the adventurous Mrs Johnson appears to bring down a charging rhinoceros with one well-aimed shot.

A FUN-LOVING NATURE…Osa Johnson saddles up a hapless zebra. (Daily Mail)

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From the Advertising Department

There were three automobile ads in the Feb. 4 issue, all from long-gone companies—Pierce-Arrow, Hudson-Essex, and Nash, which featured this endorsement by the brother-sister dancing duo Fred and Adele Astaire:

This ad for Dynamique showcased the art deco stylings of its furniture line…

And finally, a Peter Arno cartoon of an upper class faux pas

Next Time: Literary Rotarians…

Distant Rumblings

As I’ve previously noted, reading back issues of periodicals often gives one a feeling of omniscience; as I thumb through week after week of late 1920s New Yorkers, I realize that for all their cleverness and worldly wisdom, even that magazine’s writers and editors could not see with any clarity into the future. But neither can any of us…one wonders what readers 89 years hence will surmise from today’s magazines, that is, if our civilization lasts that long.

January 28, 1928 cover by Theodore G. Haupt.

Howard Brubaker (in his column “Of All Things”) might have spotted something brewing on the horizon, even if it wouldn’t become perfectly clear until Dec. 7, 1941. Here is a clip from his Jan. 28, 1928 column in The New Yorker:

Two other major events in U.S. history, the Stock Market Crash of 1929 and the Great Depression that would follow, were less than two years away. But this was the Roaring Twenties, and some thought the fun would never end…except perhaps Equitable Trust, which placed this advertisement in the Jan. 28 issue:

Apparently the folks at Equitable Trust weren’t assured of their own financial freedom—after the Crash they would be acquired by Chase National Bank, making Chase the largest bank in the world at that time.

Despite the overheated economy of the 1920s, there still were plenty of poor and unemployed people in the city. One man, Urbain Ledoux (known as Mr. Zero in order to hide his identity), often arranged protests and demonstrations to bring attention to the poor and unemployed, and opened a number of bread lines and soup kitchens to feed the hungry, including the “Tub,” depicted in this two-page illustration by Constantin Alajalov along the bottom of the “Talk” section of the Jan. 28 issue (click image to enlarge).

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Not All Gloom and Doom

Hindsight also reveals the trajectory of the 20th century’s great accomplishments. Charles Lindbergh’s transatlantic flight in 1927, for example, fueled the imaginations of those who would usher in the jet age and space travel. Just 31 years after Lindbergh’s flight, the British Overseas Airways Corporation (BOAC) would begin operation of its first transatlantic passenger jet service. And only 42 years would separate Lindbergh’s flight from Neil Armstrong’s moonwalk.

JUST 31 YEARS would separate Lindbergh’s flight from the first transatlantic jet service. At left, the DeHavilland Comet 4 (1958), and at right, Lindbergh’s Spirit of St. Louis (1927). (warthunder.com/howstuffworks.com)

Like the rest of America, The New Yorker was an enthusiastic follower of developments in aviation after Lindbergh (the “aerial ambassador” referred to below). The January 28 “Talk of the Town” led with this item about pilots soaring to ever greater heights.

Consider that a mere 41 years separated this…

YETI, SET, GO!…A pilot in high altitude flying gear next to a Wright Apache biplane, January 1, 1928. In September 1926 the Apache set the world altitude record for seaplanes (38,500 ft) and in April 1930 it set the land-plane altitude record of 43,166 ft. (NASA)

…from this…

LEAVE THE FUR COAT AT HOME…The second man on the moon, Buzz Aldrin, prepares to step onto the lunar surface, July 20, 1969. (Neil Armstrong/NASA)

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While Back on Earth…

Big events in America always seem to involve the appearance of showgirls, whether it is the introduction of a new car or some techno gadget. As this “Talk” item indicates, much was the same 89 years ago…

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Silent Giant

German film actor Emil Jannings was lauded for his performances on the screen in both Germany and America in films, and he was particularly adept at portraying of the pathos of middle-aged men. The New Yorker disliked most of Hollywood’s output (and usually praised the much-artier German films), so when Jannings landed on these shores he was lauded by the magazine, which dedicated a profile (written by Elsie McCormick) to him in the Jan. 28 issue, accompanied by a Hugo Gellert illustration. Some excerpts:

LIFE IS HARD…Evelyn Brent and Emil Jannings star in The Last Command. In the first Academy Awards, Jannings would win best actor for two films, The Last Command and The Way of All Flesh. (silentfilm.org)

At the first Academy Awards in 1929, Jannings would win a Best Actor Oscar for two of his 1928 films, The Last Command and The Way of All Flesh. An interesting side note from writer Susan Orlean: In her 2011 book, Rin Tin Tin: The Life and The Legend, Jannings was not actually the winner of the first best actor vote, but the runner-up. The famous dog actor Rin Tin Tin actually won the vote. The Academy, worried about not being taken seriously, gave the award to the human instead.

Janning’s thick German accent would bring his Hollywood career to an end with sound pictures. He would return to Germany, and during the Third Reich he would star in several films that promoted the Nazis. According to Wikipedia, the shooting of his last film, Wo ist Herr Belling? was aborted when Allied troops entered Germany in Spring 1945. Jannings reportedly carried his Oscar statuette with him as proof of his former association with Hollywood.

From the Advertising Department

This advertisement from the Jan. 28 issue caught my eye because Bergdorf Goodman is one of the few stores in Manhattan still operating at its original site:

Bergdorf Goodman today. (Photo courtesy LPC)

And here we have perhaps the iMac of its day, standing  apart from the competition with its colorful, bold new look…

And finally, this early cartoon from longtime New Yorker cartoonist Perry Barlow having some fun at the expense of New York’s working class…

Next Time: Good Vibrations…

 

 

Machine Age Bromance

American inventor Thomas Edison was a hero to the young Henry Ford, who grew up to become something of a tinkerer himself with his pioneering development of the assembly line and mass production techniques. Over a matter of decades in the late 19th and early 20th century these two men would play outsized roles in transforming the American landscape and our way of life.

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January 21, 1928 cover by Constantin Alajalov.

Ford would first meet Edison in August 1896, at a convention of the Association of Edison Illuminating Companies held at the Oriental Hotel in Brooklyn—it was just two months after the 33-year-old Ford had finished work on his first car—a “quadricycle”—consisting of a simple frame, an ethanol-powered engine and four bicycle wheels. In contrast, by 1896 the 49-year-old Edison was a worldwide celebrity, having already invented the phonograph (1877), the incandescent lamp (1879), public electricity (1883) and motion pictures (1888).

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WHAT NEXT, A CAR STEREO?…Thomas Edison (left) with his second phonograph, photographed by Mathew Brady in Washington, D.C., April 1878. At right, Henry Ford sits in his first automobile, the Ford Quadricycle, in 1896. (Wikimedia Commons)
By 1907 the two had forged a close friendship that would endure the rest of their lives. So it was no surprise that these two giants of the machine age would show up together at the New York Auto Show at Madison Square Garden and take a gander at the latest technical marvels, including Ford’s new “Model A.” The New Yorker’s “Talk of the Town” was on hand as witness:

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NEAT-O…Thomas Edison and Henry Ford at the 1928 New York Auto Show. (Associated Press)
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IT SOLD LIKE HOTCAKES…Henry Ford and son Edsel introducing the 1928 Ford Model A at the Ford Industrial Exposition in New York City, January 1928. (thehenryford.org)

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E.B. Drives the ‘A’

In the same issue (Jan. 21, 1928) E.B. White told readers how to drive the new Model A—in his roundabout way. Some excerpts:

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No doubt White was feeling a bit wistful with the arrival of the Model A, which supplanted its predecessor, the ubiquitous Model T. White even penned a farewell to the old automobile under a pseudonym that conflated White’s name with Richard Lee Strout’s, whose original submission to The New Yorker inspired White’s book (illustrated by New Yorker cartoonist Daniel ‘Alain’ Brustlein).

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FAREWELL TIN LIZZIE…E.B. and Katharine White driving his beloved Model T.

In Farewell to Model T White recalled his days after graduating from college, when in 1922 he set off across America with his typewriter and his Model T.  White wrote that “(his) own vision of the land—my own discovery of it—was shaped, more than by any other instrument, by a Model T Ford…a slow-motion roadster of miraculous design—strong, tremulous, and tireless, from sea to shining sea.”

The Eternal Debate

In his “Reporter at Large” column, Morris Markey commented on the execution of former lovers and convicted murderers Ruth Snyder and Judd Gray, noting that once again the debate over the death penalty had been stirred, but as usual there was no resolution in sight. Little could Markey know that we would still be holding the debate 89 years later, with no resolution in sight.

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END OF THE LINE…Mugshots of Ruth Snyder and Henry Judd Gray taken at Sing Sing Prison following their conviction for the murder of Snyder’s husband. They were executed Jan. 12, 1928. (Lloyd Sealy Library, CUNY)

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Ahoy there

The New York Boat Show was back in town at the Grand Central Palace, enticing both the rich and the not-so-rich to answer the call of the sea. Correspondent Nicholas Trott observed:

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An advertisement in the same issue touted Elco’s “floating home”…

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But if you aspired to something larger than a modest cruiser, the Boat Show also featured an 85-foot yacht…

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But for the rest of the grasping orders, Chris-Craft offered the Cadet, an affordable 22′ runabout sold on an installment plan. Another ad from the issue asking those of modest means to answer “the call of freedom!”

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For an affordable boat, the Chris-Craft was really quite beautiful—its mahogany construction puts today’s fiberglass tubs to shame…

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PRETTY SWEET…A 1928 Chris-Craft Cadet. (Click to enlarge)

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Odds & Ends

The boat show was one indication that spring was already in the air. The various ads for clothing in the Jan. 21 issue had also thrown off the woolens, such as this one from Dobbs on Fifth Avenue, which featured a woman with all the lines of a skyscraper.

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And to achieve those lines, another advertisement advised young women to visit Marjorie Dork…

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…who seemed to do quite well for herself in the early days of fitness training…

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THOROUGHLY MODERN MARJORIE…New York beauty specialist Marjorie Dork, with her Packard, in New York’s Central Park, 1927. Original photo by John Adams Davis, New York. (Detroit Public Library)

And then there was a back page ad that said to hell with healthy living…

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The actress featured in the advertisement, Lenore Ulric, was considered one of the American theater’s top stars. Born in 1892 as Lenore Ulrich in New Ulm, Minnesota, she got her start on stage when she was still a teen, a protégé of the famed David Belasco. Though she primarily became a stage actress, she also made the occasional film appearance, portraying fiery, hot-blooded women of the femme fatale variety.

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Portrait of Lenore Ulric by New York’s Vandamm Studio. (broadway.cas.sc.edu)

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And we close with this post with a peek into the into upper class social scene, courtesy of Barbara Shermund

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Next Time: Distant Rumblings…

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