Broadway – Page 11 – A New Yorker State of Mind

Gentlemen Prefer Blondes?

Despite The New Yorker’s taste for the finer things–polo, opera, classical music–its editors couldn’t resist the pull of popular culture as both spectacle and fodder for mockery of the hoi polloi.

848d031119e0d470956ce963e6e7fb62 — Oct. 9, 1926 cover by **Julian de Miskey**.

And so we have the Oct. 9, 1926 issue with a review of the much-anticipated Broadway play Gentlemen Prefer Blondes, which was based on a surprise bestselling novel by Anita Loos (and illustrated by The New Yorker’s own Ralph Barton). Despite garnering lukewarm reviews from critics, the public loved the adventures of gold-digging flapper Lorelei Lee.

tumblr_l7eu7x4QVv1qcl8ymo1_500 — **Edward Steichen** portrait of **Anita Loos**, 1926. The New Yorker would feature a lengthy, admiring “Profile” of Loos in its Nov. 6, 1926 issue. (Minneapolis Institute of Art)

According to Wikipedia, the book was one of several famous novels published in 1925 to chronicle the Jazz Age, including F. Scott Fitzgerald’s The Great Gatsby (which ironically didn’t do so well) and Carl Van Vechten’s Firecrackers. Loos was inspired to write the book after watching a sexy blonde “turn intellectual H. L. Mencken into a lovestruck schoolboy.” Mencken, a close friend of Loos, actually enjoyed the work and saw to it that it was published.

nypl.digitalcollections.ab6c9cc0-81c6-da79-e040-e00a1806702e.001.w — Gold-digging flapper Lorelei Lee (**June Walker**, second from left), **Henry Spofford** (Frank Morgan, second from right), and the rest of the cast tussle in the stage production *Gentlemen Prefer Blondes*, Times Square Theatre, 1926. Another “blonde,” **Marilyn Monroe**, would famously portray Lorelei Lee in the 1953 **Howard Hawks** film. (New York Public Library)

Ralph Barton contributed this drawing of June Walker for the magazine’s review:

And a bit of the review itself…

In other items, Lois Long paid a visit to Texas Guinan’s 300 Club on 54th Street, which apparently was still the place to go for a roaring good time:

texasguinanpolice — JUST HAVING FUN…According to the blog *Ephemeral New York*, **Texas Guinan’s** 300 Club at 151 West 54th Street hosted the likes of **John Barrymore, George Gershwin,** and Clara Bow. The club was targeted by prohibition officials, who were constantly padlocking the door and arresting Texas. Guinan’s clever rejoinder to the officials: The 300 Club’s patrons brought liquor with them, and because the place was so small, the showgirls were forced to dance close to customers. (*Ephemeral New York*)

The magazine’s cartoons continued to mine the humor of rich old men out on the town with their young flapper mistresses. The one below was a center spread illustration by Wallace Morgan with the caption: “Poor little girl–to think you’ve never had anyone to protect you.”

Finally, a look back at one of my earlier blog posts (Cuban Idyll) that featured Americans in Havana. I recently traveled to Cuba and visited some of the old haunts, including the famed Sloppy Joe’s:

Next Time: The Changing Skyline…

The Lights of Broadway

Above: Samuel Herman Gottscho photograph, New York City, Times Square South from 46th Street. General view of “Whiteway” toward Times Building, December 9, 1930. Museum of the City of New York

The lights of Broadway dazzled the editors of “The Talk of Town,” who commented on the changing displays that brightened The Great White Way.

Screen Shot 2016-01-25 at 5.31.10 PM — Cover of August 7, 1926 issue by **Stanley W. Reynolds**.

Broadway hit its prime in the 1920s, when many old buildings originally used for housing or commercial interests became more valuable as places to hang brightly lit signs.

NYC-at-Night131-600x323 — Broadway in the 1920s (TimesSquareNYC.org)

The “Talk” editors were more or less impressed by the displays. Despite their garishness, the Broadway lights were also a symbol of the youthful exuberance of Roaring Twenties New York:

Samuel Herman Gottscho photo of Times Square from 41st Story [of the] Continental Building, at night, February 16, 1932. (Museum of the City of New York.)

tumblr_nw4uc5kmEh1ti90t5o1_500 — Daytime view of Times Square in the 1920s (Tumblr)

The “Talk” editors sang the praises of the “aortic” Grand Central Station, which they dubbed a place of both dignity and efficiency that sorts a “surprisingly cheerful stream” of travelers with a certain rhythm, set in motion by an impassive gateman:

The main concourse at Grand Central Terminal, 1929. (New York Transit Museum)

The Talk writers also added this lyrical observation of the traveling masses:

Talk also noted the recent travels of Cornelius Vanderbilt Jr., who was an apparent heir to the Vanderbilt fortune until he shunned high society and was disinherited by his parents for becoming a journalist and newspaper publisher. The Talk segment noted that Vanderbilt had returned from travels in Europe, where among other things until he rubbed elbows the Italian dictator Benito Mussolini and observed the curious habits of people under his fascist rule:

Italian Premier **Benito Mussolini** (before he started wearing the fascist uniform) leaving for Tripoli on May 13, 1926. His nose was bandaged after an assassination attempt on April 26 by a British woman, **Violet Gibson**, who shot him with a revolver at close range. She was ruled insane and deported to England (strangehistory.net))

Next Time: Talking Pictures…

Wild & Woolly

Eugene Gise threw a beach party on the July 3, 1926 cover of The New Yorker with an explosion of color that was a departure from the somewhat spare covers of previous issues. It had been an unseasonably cool June, so folks were ready to frolic in the sun.

Screen Shot 2016-01-12 at 11.17.43 AM — July 3, 1926 cover by **Eugene Gise.**

It should be noted that the woman in the foreground basking in the sun is most likely wearing a wool bathing suit. Although Jantzen was making suits you could actually swim in, these wool numbers were still the norm. As the website Vintage Dancer notes, “functionality in swimwear was not as important as fashion, so the prevailing theory was that wool would help keep you warm.” Check out this newspaper advertisement from 1926:

1926-CW-3_Page_19-mens-swimsuit — (Vintage Dancer)

In the previous issue (June 26, 1926) theatre critic Charles Brackett looked at all the fuss over the opening of George White’s Scandals revue, so in this issue he gave the Ziegfeld Follies—the revue show that inspired the Scandals—its proper due.

20130923214629-2288ec2c-me — **Claire Luce** was a star attraction at the *Ziegfeld Follies*. Here **Clarence F. Busch** paints her portrait in an ostrich costume she wore for the *Follies* (Historical Ziegfeld Group)

Needless to say, Brackett found the Ziegfeld Follies as pointless as its imitator:

Moving on to other things, I found this tidbit in “The Talk of Town” interesting. Even 90 years ago city dwellers were complaining about having to sort their garbage:

A state-of-the-art garbage truck in 1920s NYC looked like this…

garbagenewtruck — (nyamcenterforhistory.org)

…and since the 1890s the city had employed street sweepers known as “White Wings” to keep things tidy, apparently even in the middle of traffic:

24-BOOK-articleLarge — (*The New York Times*)

After decades of petticoats, the Roaring Twenties marked the beginning of androgynous fashion in America, with actress Marlene Dietrich leading the way in defying standards of femininity. Cartoonist Raymond Thayer took a humorous look at the trend in the July 3 issue:

Next Time: A Tarnished Tinseltown…

Black Bottom & Other Scandals

The Roaring Twenties were all about fads and crazes, ranging from flagpole sitting to dances such as “The Shimmy,” “The Charleston,” or “The Black Bottom.” These dances were appropriated from Black culture, with many New Yorkers getting their first exposure in places such as Harlem’s famed Cotton Club.

Screen Shot 2016-01-08 at 1.35.03 PM — June 26, 1926 cover by **Julian de Miskey.**

The June 26, 1926 issue of The New Yorker was all abuzz over the Broadway debut of George White’s eighth annual Scandals. The Scandals were a long-running string of Broadway revues that ran from 1919-1939. Modelled after the Ziegfeld Follies, the Scandals launched the careers of many entertainers, including W.C. Fields, the Three Stooges, Rudy Vallée and Louise Brooks. Composer George Gershwin’s early work also appeared in the earliest editions of the show.

a257e06b8b87fdf0d0f851e9b7586642 — Actress **Louise Brooks** got her start in the *Scandals* and later the Ziegfeld Follies. Here she portrays the “Duchess of Sidebottom” in George White’s *Scandals* of 1924. By 1925 Brooks would have a movie contract with Paramount, and go on to become a popular star of the late silent era and gain fame as the iconic symbol of the flapper. (Flickr)

Like Florenz Ziegfeld, White must have been a master at marketing, since tickets for the Scandals opening sold for $55, which today would be the equivalent of about $725:

The editors of “The Talk of the Town” were a bit skeptical of all the hype:

The 1926 Scandals show featured “The Black Bottom,” danced by Ziegfeld Follies star Ann Pennington and Tom Patricola. In this dance-crazed era, “The Black Bottom” became a national phenomenon and even surpassed “The Charleston” in popularity.

It_illustrates_the_Black_Bottom_dance_and_features_Ann_Pennington,_George_White_and_Tom_Patricola,_all_of_whom_are_Wiki,_as_is_GEORGE_WHITE%22S_SCANDALS — **Tom Patricola** and **Ann Pennington** dance “The Black Bottom” in 1926 as *Scandals* producer George White looks on (Wikipedia)

Ann-Pennington-and-Felix2 — **Ann Pennington** “teaching” Felix the Cat how to dance “The Black Bottom.” Image scan from *Photoplay* magazine spread, January 1927.

“The Black Bottom” was popularized in New York by the 1924 Harlem stage show show Dinaah. Although the dance moves originated in New Orleans in the early 20th century, Jelly Roll Morton gave it a name when he wrote Black Bottom Stomp in 1925, referring to Detroit’s Black Bottom district.

In typical fashion, The New Yorker was less than impressed with the spectacle. In his theatre review column, Charles Brackett made this observation:

On to other things, “The Talk of the Town” also featured this curious note about George Custer’s widow, reminding us that 1926 was a very long time ago. Here are excerpts: