The Lights of Broadway

The lights of Broadway dazzled the editors of “The Talk of Town,” who commented on the changing displays that brightened The Great White Way.

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Cover of August 7, 1926 issue by Stanley W. Reynolds.

Broadway hit its prime in the 1920s, when many old buildings originally used for housing or commercial interests became more valuable as places to hang brightly lit signs.

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Broadway in the 1920s (emaze)

The “Talk” editors were more or less impressed by the displays. Despite their garishness, the Broadway lights were also a symbol of the youthful exuberance of Roaring Twenties New York:

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Daytime view of Times Square in the 1920s (tumblr)

The “Talk” editors sang the praises of the “aortic” Grand Central Station, which they dubbed a place of both dignity and efficiency that sorts a “surprisingly cheerful stream” of travelers with a certain rhythm, set in motion by an impassive gateman:

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The main concourse at Grand Central Terminal, 1929. (New York Transit Museum)

The Talk writers also added this lyrical observation of the traveling masses:

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Talk also noted the recent travels of Cornelius Vanderbilt Jr., who was an apparent heir to the Vanderbilt fortune until he shunned high society and was disinherited by his parents for becoming a journalist and newspaper publisher. The Talk segment noted that Vanderbilt had returned from travels in Europe, where among other things until he rubbed elbows the Italian dictator Mussolini and observed the curious habits of people under his fascist rule:

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Italian Premier Benito Mussolini (before he started wearing the fascist uniform) leaving for Tripoli on May 13, 1926. His nose was bandaged after an assassination attempt on April 26 by a British woman, Violet Gibson, who shot him with a revolver at close range. She was ruled insane and deported to England (strangehistory.net))

Next Time: Talking Pictures…

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A Castle in Air

Withering under a July heat wave, The New Yorker editors turned their thoughts to the cooling breezes that could be found blowing across the penthouse garden of real estate developer Robert M. Catts.

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The July 31, 1926 cover by Victor Bobritsky offered its own commentary on the heat wave that gripped the city.
The State Capitol Building, Lincoln, With people in street clothes asleep on the lawn during hot days of the 1930's, Picture July 25, 1936
In case you were wondering, city folk (especially apartment dwellers) actually did sleep on the ground in the days before air conditioning. This photo was taken on July 25, 1936, on the lawn of the Nebraska State Capitol Building in Lincoln (Nebraska State Historical Society).

Catts erected the 20-story Park-Lexington office building at 247 Park Avenue in 1922, topping the building with his own penthouse apartment. Located near Grand Central Station, the building was innovative in the way it was built directly over underground railroad tracks leading into the station. The editors of The New Yorker, however, were more impressed by what was on top:

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The “Chinese Library” in the apartment of Robert M. Catts atop the Park-Lexington Building. (halfpuddinghalfsauce.blogspot.com)
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Penthouse apartment of Robert M. Catts atop the Park-Lexington Building. (halfpuddinghalfsauce.blogspot.com)

It was the rooftop garden, however, that sent the editors into a swoon:

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Before World War II the apartment would have other notable tenants who would succeed Catts, including the violinist Jascha Heifitz. The apartment, and the building beneath it, were demolished in 1963 along with the adjoining Grand Central Palace building, which was replaced in 1967 with 245 Park Avenue:

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245 Park Avenue (Wikipedia)

In other news, Arthur Robinson wrote a somewhat sympathetic profile of Babe Ruth, observing that Ruth’s “thousand and one failings are more than offset by his sheer likableness.”

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Illustration for the “Profile” by Johan Bull.

Curiously, the Yankees were having a better year in 1926, but there was scant mention of baseball in the pages of The New Yorker, the magazine preferring to cover classier sports such as golf, polo, tennis and horse racing. Another sport of interest was yacht racing, with Eric Hatch covering the races at Larchmont augmented by Johan Bull’s illustrations:

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The magazine continued to have fun with the androgynous fashion trends of the Roaring Twenties. This appears to be an early Barbara Shermund cartoon:

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Next Time: The Lights of Broadway…

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