Eugene Gise threw a beach party on the July 3, 1926 cover of The New Yorker with an explosion of color that was a departure from the somewhat spare covers of previous issues. It had been an unseasonably cool June, so folks were ready to frolic in the sun.
It should be noted that the woman in the foreground basking in the sun is most likely wearing a wool bathing suit. Although Jantzen was making suits you could actually swim in, these wool numbers were still the norm. As the website Vintage Dancer notes, “functionality in swimwear was not as important as fashion, so the prevailing theory was that wool would help keep you warm.” Check out this newspaper advertisement from 1926:
In the previous issue (June 26, 1926) theatre critic Charles Brackett looked at all the fuss over the opening of George White’s Scandals revue, so in this issue he gave the Ziegfeld Follies–the revue show that inspired the Scandals–its proper due.
Needless to say, Brackett found the Ziegfeld Follies as pointless as its imitator:
Moving on to other things, I found this tidbit in “The Talk of Town” interesting. Even 90 years ago city dwellers were complaining about having to sort their garbage:
A state-of-the-art garbage truck in 1920s NYC looked like this…
…and since the 1890s the city had employed street sweepers known as “White Wings” to keep things tidy, apparently even in the middle of traffic:
After decades of petticoats, the Roaring Twenties marked the beginning of androgynous fashion in America, with actress Marlene Dietrich leading the way in defying standards of femininity. Cartoonist Raymond Thayer took a humorous look at the trend in the July 3 issue:
Next Time: A Tarnished Tinseltown…