Living High in ’27

It’s 1927 and the New Yorker is almost two years old. After a shaky start the magazine found its voice (and a lot of advertising revenue) and moved forward with a solid stable of contributors that would give the magazine a style that persists to this day.

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Jan. 1, 1927 cover by Rea Irvin.

Before I dive in, let’s get a snapshot of the country in 1927, courtesy of Bill Bryson’s terrific book, One Summer: America, 1927.

Bryson describes America as “staggeringly well-off in 1927,” with homes (especially in urban areas) shining with sleek appliances—refrigerators, radios, telephones, electric fans and razors—“that would not become standard in other countries for a generation or more.”

He writes that “of the nation’s 26.8 million households, 11 million had a phonograph, 10 million had a car, 17.5 million had a phone…42 percent of all that was produced in the world was produced in the United States.” Bryson also notes that in 1927 the U.S. made 80 percent of the world’s movies and 85 percent of the world’s cars, and that the state of Kansas alone had more cars than France.

It was also the year Babe Ruth would hit a record 60 home runs, and Charles Lindbergh would fly the Spirit of St. Louis across the Atlantic.

* * *

The Jan. 1 issue featured a profile of world-famous dancer Isadora Duncan, who was living in sad decline in Paris. Particularly acclaimed in Europe for her free dance style, the California-born Duncan also gained notoriety (mostly in puritanical America) for her flouting of traditional mores and morality. Today, she is mostly known for the freak accident that killed her. More on that below.

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“Profiles” illustration of Isadora Duncan by Hugo Gellert.

The profile, written by Paris correspondent Janet Flanner under the pen name “Hippolyta,” noted that Duncan was “the last of the trilogy of great female personalities our century produced. Two of them, [Eleanora] Duse and [Sarah] Bernhardt, have gone to their elaborate national tombs. Only Isadora Duncan, the youngest, the American, remains wandering the European earth.”

WANDERING THE EARTH…At left, portrait of Isadora Duncan, circa 1910. At right, a 1904 photograph Photograph by Hof-Atelier Elvira shows Duncan in her favored costume, which was inspired by classical drapery. The look was considered shocking at the time for the way it showed off her legs. (Wikipedia/New York Public Library)

Little did Flanner know that Duncan would also be dead before the year was over. Here is how the Wikipedia entry on Duncan describes her death:

On the night of September 14, 1927 in Nice, France, Duncan was a passenger in an Amilcar automobile owned by Benoît Falchetto, a French-Italian mechanic. She wore a long, flowing, hand-painted silk scarf, a gift from her friend Mary Desti, the mother of American film director Preston Sturges. Desti, who saw Duncan off, had asked Duncan to wear a cape in the open-air vehicle because of the cold weather, but Duncan would only agree to wear the scarf.

As they departed, Duncan reportedly said to Desti and some companions, “Adieu, mes amis. Je vais à la gloire!” (“Farewell, my friends. I go to glory!”); but according to American novelist Glenway Wescott, Desti later told him that Duncan’s actual last words were, “Je vais à l’amour” (“I am off to love”). Desti considered this embarrassing, as it suggested that she and Falchetto were going to her hotel for a tryst.

Her silk scarf, draped around her neck, became entangled around the open-spoked wheels and rear axle, hurling her from the open car and breaking her neck. Desti said she called out to warn Duncan about the shawl almost immediately after the car left.

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NO SEAT BELTS, EITHER…A 1927 Italian Amilcar, similar to the one in which Duncan met her end. (irrational geographic)

Referring to Duncan’s demise, the writer Gertrude Stein remarked: “Affectations can be dangerous.”

Next Time: Those Jaunty Jalopies…

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The Last Impressionist

The death of artist Claude Monet prompted the editors of the New Yorker’s “Talk of the Town” to speculate on the true origins of the “Impressionist” movement of the late 19th century.

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December 18, 1926 cover by Ottar Gaul. Once again, the theme of the doddering sugar daddy out on the town with his young mistress.

Note how the “Talk” editors lightly regarded the artist’s late period, during which he painted his famous “Water Lilies” series:

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The editors also used the occasion to clear up the confusion (in the lay mind) between Édouard Manet and Monet, identifying them not only as two distinct persons but also crediting the former with the founding of the Impressionism technique while giving Claude his due for actually giving it a name:

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Water Lilies, a late period painting by Claude Monet, circa 1915-26. (Nelson-Atkins Museum of Art)
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Monet, right, in his garden at Giverny, 1922. (New York Times)

Another much younger notable of the age, Ernest Hemingway, was the talk of literary society on both sides of the Atlantic with the publication of his latest novel, The Sun Also Rises. According to the New Yorker’s Paris correspondent Janet “Genêt” Flanner, the novel was creating a buzz in Montparnasse over the origins of the book’s colorful characters:

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Keeping in mind that the Christmas shopping season was still in full swing, Frigidaire thought it the perfect time for New Yorker readers to buy a newfangled electric refrigerator:

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And we ring out the year with the final issue of 1926:

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December 25, 1926 cover by Rea Irvin.

It was a tough year for New Yorker film critic “OC”, who summed up his  disappointment with the movies by offering a Top Ten list that included only two films:

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The 1925 German film Variety (released in the U.S. in 1926) was one of only two films worth watching in 1926, according to the New Yorker’s film critic. (Wikipedia)

And to close, this cartoon by Helen Hokinson, which in the original magazine filled all of page 14 and therefore had to be printed sideways:

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Next Time: 1927-A Year to Remember…

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What Price Glory

The silent comedy-drama What Price Glory was a popular film during the final weeks of 1926. Directed by Raoul Walsh, it was based on a popular 1924 play by Maxwell Anderson and Laurence Stallings.

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December 11, 1926 cover by Rea Irvin.

The film about World War I Marines who are rivals for the affections of a daughter of the local innkeeper proved to be a rare winner with the New Yorker film critic “OC” (anyone know his/her identity?), in a review published in the magazine’s previous issue (Dec. 4, 1926).

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The film also gained fame from the fact that although it was silent, the characters could be seen speaking profanities that were not reflected in the title cards. The studio was flooded with calls and letters from enraged lip readers, including the deaf and hearing impaired, who found the profanity between Sergeant Quirt and Captain Flagg offensive.

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Edmund Lowe, Delores del Rio and Victor McLaglen in a publicity photo for What Price Glory? Lowe and McLaglen portrayed Sgt. Quirt and Cpt. Flagg, rivals for the affections of Charmaine de la Cognac (del Rio). (Fox Film Corporation)

In the Dec. 11 issue, The New Yorker continued its publicity of the film with this drawing in the arts section by Reginald Marsh:

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I like the curious little bubble image the artist included in his illustration (above), just in case we aren’t sure what the gentlemen are fighting over.

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Delores del Rio’s Charmaine character on sheet music featuring the film’s theme song. The film would be rereleased in 1927 with synchronized Movietone sound effects and music. (Brooksies Silent Film Collection)

Other items in the Dec. 11 issue included Morris Markey’s “A Reporter at Large” piece on the newly crowned prizefighter Gene Tunney, who apparently was struggling with fame and wanted to be known for his smarts rather than his fists. Markey wasn’t buying it:

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After a number of verbal jabs throughout the piece, Markey included this knockout punch:

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I COULDA BEEN A WRITER…Gene Tunney, left, and the writer George Bernard Shaw on a 1929 vacation to Brioni, Italy. (Associated Press)

Next Time: The Last Impressionist…

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Fun With Harold

The Nov. 6, 1926 issue of The New Yorker was actually two issues, one for the newsstands and subscribers and the other a rare parody issue privately published and presented to founding editor Harold Ross on his 34th birthday.

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The cover of the “official” issue (left) for November 6, 1926, was illustrated by William Troy, the parody issue by Rea Irvin.

The parody issue’s cover featured a silhouette of Ross (drawn by Rea Irvin, as “Penaninsky”) in the pose of dandy Eustace Tilley, looking at a spider bearing a strong resemblance to Alexander Woollcott, critic and commentator for The New Yorker who first met Ross overseas when the two worked on the fledgling Stars and Stripes newspaper.

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OLD PALS…Alexander Woollcott and Harold Ross. (Britannica; Jane Grant Collection, University of Oregon)

Ralph Barton’s contribution to the parody issue…

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(From About Town: The New Yorker and the World It Made, By Ben Yagoda)

…and an unsigned contribution that took a poke at Ross’s efforts to create efficient procedures at the magazine’s office:

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Excerpt from Defining New Yorker Humor, by Judith Yaross Lee

In the other Nov. 6 issue, “The Talk of the Town” editors commented on the death of the famed magician Harry Houdini:

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ONE OF HIS FINAL ACTS…Harry Houdini appearing before a Senate committee to expose fake spiritualists in February 1926. (wildabouthoudini.com)

“Talk” also noted a new book called Elmer Gantry was being penned by Sinclair Lewis:

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The book was a biting satire of the hypocrisy of fanatical preachers during the 1920s. It created a public furor when it was published in 1927. Another “Talk” item mocked the taste of wealthy New Yorkers for the latest exotic gadgets…

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…but the same issue was also filled with the usual advertisements appealing to those very same desires of the Smart Set. Here’s a couple of gems, so to speak…

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Next Time: The Cotton Club & Other Distractions…

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Fight Night in Philly

We skip ahead to the Oct. 2, 1926 issue to look at one of the big events of that year–the Dempsey-Tunney heavyweight prize fight (I’m not skipping issues…Sept. 25 appears later in this blog).
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Oct. 2, 1926 – Issue # 85 – Cover by Constantin Alajalov. (Once again, note the ongoing comic reference to androgyny in 20’s fashion)
Heavyweight boxing was a big part of the American sports scene in the 1920s, and two giants of the sport, Jack Dempsey and Gene Tunney, dominated the headlines in the late 1920s thanks to much-heralded bouts in Philadelphia in 1926 and a rematch in Chicago the following year (which would include the famous “long count” incident).
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An estimated 135,000 fans packed Sesquicentennial Stadium in Philadelphia for the Dempsey-Tunney bout. (NYTimes)
The New Yorker joined in on the hoopla, publishing a lengthy account of the match by Waldo Frank (aka “Search-light”), who trained his jaded eye on the whole affair:
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VIEW FROM THE CHEAP SEATS…a rain-soaked throng at the Dempsey-Tunney fight in Philadelphia. (City of Philadelphia)
According to the New York Times, the crowd included such notables as Charlie Chaplin, cowboy movie star Tom Mix and the English Channel swimmer Gertrude Ederle.
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Coverage of Tunney’s victory by unanimous decision took up three-quarters of the front page of The New York Times, and also filled most of pages 2 through 7. (The New York Times)
But in typical fashion, Waldo was less than dazzled, finding the rain an apt metaphor for a spectacle mostly unseen by those in attendance:
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Never one to wallow in tragedy, the magazine made a brief (and oddly droll) reference in “The Talk of the Town” to a hurricane that hit Miami and its environs (it killed 372 people and injured more than 6,000):
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Other items of note in the issue included this examination of country vs. city life by cartoonist Barbara Shermund
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…and this cartoon by Al Frueh commenting on the challenges of Manhattan’s rapidly changing cityscape:
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The changing city was also on the mind of Reginald Marsh in this illustration he contributed to the Sept. 25, 1926 issue of the magazine:
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Back to the Sept. 25 issue, which featured an update from Paris correspondent Janet Flanner
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Sept. 25, 1926 – Issue # 84 – Cover by Constantin Alajalov.
…who commented on the large number of American tourists crowding the city just as the locals were fleeing for their long, late summer holidays:
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She offered some numbers to back up her observations:
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Janet “Genêt” Flanner (right) and longtime companion Solita Solano (center) in Paris, 1921. Solano was a well-known writer and drama critic for the New York Tribune. (Vintage Everyday)

And finally, a cartoon by Rea Irvin exploring the trials of the idle rich:

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 Next Time: Do Gentlemen Prefer Blondes?
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Come Fly With Me

Since most of us complain about the sad state of air travel these days, it’s nice to get a little historical perspective on this mode of transportation.

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Sept. 4, 1926 cover by Rea Irvin.

Ninety years ago the editors of The New Yorker were enamored with passenger air service, even though it was only available to those who were wealthy and had the stomach to actually fly in one of these things:

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The May 8, 1925 christening of the Sikorsky “Yorktown.” The “huge” plane is referred to in the Sept. 4, 1926 “Talk of the Town.” (Library of Congress)

In the “Talk of the Town” section, The New Yorker editors marveled at the regular air taxi service available to Manhattanites:

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The “huge” Yorktown might look crude to a traveler in 2016, but this was advanced stuff considering the Wright Brothers had made their first flight less than 23 years earlier. Planes like the Yorktown looked less like aircraft we know today and more like a trolley car with wings attached. And that window in the front wasn’t for the pilot. He sat up top in the open air:

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Side view of the Sikorsky “Yorktown.” Note the pilot seated aft of the wings. (Flickr)

But then again, the interiors of these planes were no picnic, either. Imagine sitting in this while crashing through a storm:

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Interior of a Farman Goliath, which would have been similar to the Sikorsky, if not a little nicer. (Historic Wings)
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Another photo of a 1920s passenger flight. As in the preceding photo, note the wicker chairs. And no leg room. These fellows appear to awaiting the showing of an early in-flight movie. At least movies were silent then, because with giant piston engines flanking the cabin you weren’t going hear anything anyway. (Paleofuture)

Other items from the Sept. 4, 1926 “Talk” section included a bit about the former president and then Supreme Court Justice William Howard Taft, and his rather ordinary life in Murray Bay. An excerpt:

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Ex-President, Supreme Court Justice and avid golfer William Howard Taft follows through on the links in this undated photo (jmarkpowell.com)

At the movies, The New Yorker gave a lukewarm review of the much-ballyhooed film Beau Geste:

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AT LEAST SHE HAD A NICE COMPLEXION…Mary Brian (dubbed “The Sweetest Girl in Pictures”) with Neil Hamilton in Beau Geste, 1926 (classiccinemaimages)

And although Gloria Swanson was one of the biggest stars in the Silent Era, The New Yorker was never a big fan of her films:

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Gloria Swanson in Fine Manners, 1926 (IMDB)

And finally, this advertisement from Houbigant, featuring a drawing of an elegant woman with an impossibly long neck. I wouldn’t want her sitting in front of me at the movies…

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Another ad (from the Sept. 11 issue) also depicted this ridiculously giraffe-like neckline:

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Taxi Dancer

The sad world of “taxi dancers” was explored by Maxwell Bodenheim in the June 12, 1926 edition of The New Yorker.

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June 12, 1926 cover by S.W. Reynolds.

Bodenheim visited a “cheap Broadway dance hall” populated by taxi-dancers and their patrons. It worked something like this: A male patron would buy dance tickets for ten cents apiece, and for each ticket a chosen “hostess-partner” would dance with him for the length of a single song.

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He also described the pathetic strutting and preening rituals of both dancers and patrons:

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“TAXI-DANCERS” waiting for customers at a Broadway dance hall in the early 1930s. The image was scanned from an article in Weekly Illustrated (Oct. 6, 1934) that described new regulations banning the vocation.

A couple of other bits from the issue: An interesting headline for the profile of NYC Fire Chief John Kenlon

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…and this advertisement for apartments at 1035 Fifth Avenue. I thought the ad was interesting because children are rarely featured in The New Yorker. In case you are wondering about their social class, these are children living on posh Fifth Avenue, and that’s a nurse-maid, not mother, chasing behind them in nearby Central Park.

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On to the June 19th issue, and a couple more items of interest…

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June 19, 1926 cover by Carl Rose.

As noted previously, a common theme of the early New Yorker’s cartoons was the comic imbalance of rich old men and their young mistresses. This time Rea Irvin explores the subject with this terrific illustration:

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And we close with Peter Arno, and his observations of Coney Island.

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Next Time: The Annual Scandals…

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After a Fashion

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June 5, 1926 cover by Rea Irvin.

Fashion advertising in the early New Yorker can tell you a lot about the mood of the city’s smart set. As I’ve observed before, the magazine’s advertisements were rife with Anglo- and Francophile messaging, but they also reveal much about our changing times. A good example is the upscale retailer Abercrombie & Fitch, which these days uses the tagline “Authentic American clothing since 1892.”

In its early days, A&F was known as an elite outfitter of sporting and excursion goods, supplying aspiring country squires with expensive shotguns, fishing rods and the clothing and kit necessary for successful and stylish expeditions beyond the drawing room:

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“Sporting goods” meant something a bit different in 1926.

The company went bankrupt in 1976 and operated through mail order until 1988, when the The Limited clothing chain bought the name and operation and turned the focus to the young adult market:

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Cover for A&F Fall/Winter 1998, photo by Bruce Weber. (Image Amplified)

Over the past couple of decades there’s been a lot of criticism regarding the abundance of A&L ads featuring shirtless, white men and the corresponding dearth of minority models. The newer ads feature a lot less skin and a sprinkling of minorities, but the product line is still a far cry from the one offered in 1926. Except for the elitist part.

As for other purveyors of fine fashion in the pages of The New Yorker, B. Altman made this stylish pitch for its line of bathing suits:

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And here’s an advertisement for Croydon Cravats, featuring the ubiquitous Father’s Day necktie:

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As for fashion in the comics, this drawing by Isadore Klein found humor in the multicultural appeal of the summer straw hat:

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African Americans in the early New Yorker were nearly always depicted in minstrel-style blackface, and Jewish immigrants (such as the one Klein depicted at right) rarely lacked the Orthodox beard. Such is the case in this Peter Arno illustration where cultures clash rather than mix:

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And let’s check in with the New Yorker’s fashion critic (and Arno’s soon-to-be wife) Lois Long, who slummed with the Proles at Coney Island:

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CONEY CRONIES…(l to r) Silent film star Charlie Chaplin, Vanity Fair editor Frank Crowninshield, sculptor Helen Sardeau, Lois Long and screenwriter Harry D’Arrast pose in a Coney Island photo booth, 1925. Photo scanned from the book Flapper by Joshua Zeitz.

Finally, given the terrible circumstances in the Middle East and especially Syria, this small item in “Of All Things” is both timely and prescient:

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Next Time: Taxi Dancers…
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Parisians & Puritans

In her latest dispatch from Paris, correspondent Janet Flanner offered New Yorker readers a glimpse into the French mind, its fear of “Americanization” and its perception of America’s Puritanical attitudes behind Prohibition.

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April 3, 1926 cover by Rea Irvin.

All the more reason the French were bemused by reports that American and English citizens led the lists of reported drug raids in the City of Light…

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or that somehow Prohibition was a question of theological differences:

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The April 3, 1926 issue also offered up some curious advertisements. Aiming square at the grasping Anglophilia of New Yorker readers, here’s a pitch for a used Rolls Royce:

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And with the money left over from your savings on the used Rolls, you could buy this 47-foot cruiser from the American Car and Foundry Company:

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Moving along to the April 10, 1926 issue (cover designed by H.O. Hofman)…

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April 10, 1926 cover by H.O. Hofman.

…I discovered this clever “map” by John Held Jr. For fans of “Boardwalk Empire” or other 1920s gangster-themed fare, Held’s map confirms it was no secret that Atlantic City was a major port for rum runners:

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Also on the theme of Prohibition, cartoonist James Daugherty (Jimmy the Ink) had some fun with New Yorker colleague Lois Long (aka Lipstick) by pairing her with New York’s top Prohibition prosecutor Emory Buckner in this unlikely scenerio:

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Note the lock on the fire hydrant. Padlocking restaurants and clubs suspected of selling alcohol was a favorite tactic of Buckner and his agents. Long famously took him task in her Oct. 31, 1925 “Tables for Two” column. You can read about it here in my previous post, “How Dry I Am.”

Next Time: The Great American Novelist…

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Top Dog

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Feb. 20, 1926 cover by Rea Irvin.

Now that I have your attention (at least the dog lovers anyway; and yes, there is a dog-related item if you read on), it is worth mentioning that the Feb. 20, 1926 issue of The New Yorker marked the first anniversary of the magazine, and in what would become an annual tradition, the magazine reprinted the original Rea Irvin cover from its first issue.

The magazine nearly went belly up during the summer of 1925, but a new marketing campaign, along with noticeably better content, put the magazine firmly in the black as it looked to its second year.

In “The Talk of the Town,” the editors couldn’t help but boast about their prosperity, albeit in a winking manner:

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Jimmy the Ink (James Daugherty) marked the anniversary with this drawing…

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…and Corey Ford, who contributed more than twenty satirical house ads for the magazine under the title, “The Making of the Magazine,” returned to form in this issue with a recollection of the magazine’s imagined past (a device The Onion employs to great effect):

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The magazine’s prosperity was evident not only in its talented stable of writers and illustrators, but also in its pages crammed with advertising. As I’ve noted before, much of the advertising is directed at the Anglo- and Franco-phile tastes of the magazine’s readers. For example, this ad from Studebaker suggesting a connection to British royalty:

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Continuing on the theme of royalty, none other than Her Royal Highness, “La Princesse Genevieve” gave her nod to Produits Bertie skin cream (joining the ranks of other royal and society women who hawked moisturizers, cold creams and even cigarettes in those days…)

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Royal endorsements were not limited to France and England, as none other than the Maharajah de Kapurthala put his seal of approval on Melachrino cigarettes in an ad featured on the inside back cover…

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The issue was filled with car ads, appearing in the wake of January’s 26th Annual National Automobile Show at the Grand Central Palace. But the latest spectacle was the Westminster Kennel Club Dog Show at the new Madison Square Garden, with the Terrier Group once again taking the top prize. The “Talk” editors offered this observation on Westminster:

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BEST IN SHOW 1926…Signal Circuit of Halleston was a Wire Fox Terrier and winner of the the 50th Westminster Kennel Club Dog Show in 1926. The fourth Fox Terrier to win best in show, Signal Circuit was one of 200 Fox Terriers present at the 1926 Westminster show. He was handled by Percy Roberts, who had imported the dog from England and had just stepped off the boat before the show. The dog was described as having “phenominal length of head and sound movement.” (WKC)
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The New Yorker’s Helen Hokinson offered this illustration to mark the event.

An advertisement from Bonwit Teller even got into the spirit of the thing…

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From my How Times Have Changed department, this ad from Guaranty Trust:

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And finally, a detail from a center-page illustration by Rea Irvin depicting the result of a blizzard that blanketed the city in February 1926:

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Next Time: A Fine Mess…

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