The New Yorker celebrated its 2nd anniversary by once again using the Rea Irvin cover from its first issue, which depicted a dandified character–soon to be dubbed “Eustace Tilley”–that would become a mascot of sorts for the magazine.
For more than 90 years it has been a tradition to feature the original cover every year on the issue closest to the anniversary date of February 21, although on several occasions a newly drawn variation has been substituted, including several “alternative” covers for last year’s 90th anniversary issue. This one in particular, by Carter Goodrich, is appropriate for our times:
The magazine included this embellishment on the opening page of “The Talk of the Town” (also repeated from the previous year)…
…and the editors opened with a somewhat tongue-in-cheek boast of the young magazine’s improving fortunes:
The boasts about advertising were legitimate. Apparently the people at Rolls Royce felt that the magazine was worth a full-page, weekly advertisement. Note the third paragraph of the ad, third to to the last line: How many car makers today, or any at time for that matter, would tout that their car “meets every traveling situation blandly?”
While on the topic of ads, this one from the back pages caught my eye:
Most of us have heard of vaudeville teams like the Marx Brothers and Laurel & Hardy, but there were many others who drew big audiences but are mostly forgotten today, including the trio of Clayton, Jackson and Durante.
Of the three, Jimmy Durante would go on to the greatest fame. Known for his gravelly voice, clever wordplay and his prominent nose (which he dubbed “the Schnozzola”), Durante would find great success in radio, film, and in early television. The singer, pianist and comedian would appear on many variety shows in the 1950s and 60s. Although he died in 1980, today he is still known to audiences young and old alike thanks to his appearance as the narrator in the animated Frosty the Snowman (1969), which is still broadcast every year during the Christmas season and is distributed through countless tapes and DVDs.
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On to more advertising, and less savory topic. Beginning in the 1920s, Lysol was advertised for use in feminine hygiene as a guard against “odors,” a term that was widely understood as a euphemism for contraception. According to Andrea Tone (Devices and Desires) by 1940 it had become the most popular birth control method in the country. Unfortunately for many women, Lysol contained cresol (derived from coal tar) which could cause severe inflammation and even death:
Also popular (and a lot less harmful) in the 1920s was sheet music featuring the latest songs. So sidle up to the piano with your guy or gal and belt out one of these favorites:
And to close, a cartoon by the famed Peter Arno, who was well-acquained with New York nightlife:
Next Time: Clark’s Folly…
A New Yorker State of Mind 