Tens of thousands of commuters daily cross the George Washington Bridge, but in the din of modern commuting few give nary a thought to a span that was once considered a modern marvel.

Twice as long as any previous suspension bridge when it opened in 1931, the George Washington Bridge’s main span of 3,500 feet (1,100 m) would be the world’s longest until it was surpassed by San Francisco’s Golden Gate Bridge in 1937. The New Yorker’s “Talk of the Town” (entry most likely by E.B. White) checked on the bridge’s progress for the May 3 issue:


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A Cabin in the Sky
Other signs of modern life were being seen in Midtown, where an “Aircraft Salon” hosted by the Aeronautical Chamber of Commerce was taking place at Madison Square Garden.
Nicholas Trott was on hand to take in the exhibits, noting that advances in aviation included the use of metal bodies (instead of fortified cloth) and greater attention to interior decoration:

Trott noted that designs of passenger compartments, still in their infancy, suggested something between automobile and nautical motifs:

Trott also commented on the debate surrounding metal vs. fabric in the construction of airplanes. Before 1930 most planes were constructed of wood covered with fabric (which were much lighter than metal craft). Although as early as 1920 the National Advisory Committee for Aeronautics declared metal to be superior to wood, only five percent of aircraft in 1930 were of all-metal construction.

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Road to Nowhere
The New Yorker’s enthusiasm for modern marvels did not extend to the West Side Highway, a project that would extend from the late 1920s to the early 1950s. Here is E.B. White’s take on the opening of the highway’s first section:
White’s observations were somewhat prescient — constructed in tight confines, the road’s on-ramps proved too narrow and the turns too tight for use by large trucks. The roadway also lacked proper maintenance, and just two decades after it was completed a section of the highway collapsed under the weight of an asphalt-laden truck. The roadway was demolished between 1977 and 1989. Read more here about the West Side Highway’s surprising history at the Museum of the City of New York.

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For Pet Lovers
Our latest installment of James Thurber’s “Our Pet Department” column…
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Hate Couture
The New Yorker’s Paris correspondent, Janet Flanner, using the pen name “Hippolyta,” contributed this profile of François Coty (1874-1934), a French perfumer and businessman. Flanner’s profile (the introduction included below) described Coty’s rags-to-riches rise in the perfume industry, and touched on his life as a sometime journalist and politician.
What doesn’t come across in the profile is Coty’s extreme right-wing stance on politics and his virulent anti-Semitism, which was often expressed in his newspaper, Figaro. Three years after Flanner’s profile Coty would co-found Solidarité Française, a fascist, paramilitary organization, and a year after that he would be dead of an aneurysm.

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From Our Advertisers
The New Yorker’s bottom line reaped benefits from the big aviation show at Madison Square Garden…
…and even if you weren’t selling airplanes or flying lessons, you could still get in on the action…
…also from the fashion world, this colorful entry from Onyx Hosiery…
…and this weird ad from Saks, advertising shoes and a party dress but dominated by a caricature of designer Joseph Hergesheimer…
…on to our cartoons…Helen Hokinson paid a visit to the aviation show…
…on the domestic front, Garrett Price examined the challenges of home decor…
…Al Frueh offered an ironic twist on a room with a view…
…Peter Arno once again found humor in the partying life…
…as did Gardner Rea…
Next Time: All Quiet on the Western Front…