Before we launch into the latest offering from Tinseltown, a note about the cover artist for the April 26, 1930 issue.

Barney Tobey (1906-1989) was known for gently humorous cartoons that appeared in the New Yorker for more than fifty years. He also contributed four covers, the first of which appears above. In the Sept. 21, 1998 issue, illustrator Richard Merkin offered this remembrance:
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Star-spangled Banter
All-star musicals were all the rage in the early sound era, as they gave studios the opportunity to showcase contract players (who were virtually owned by the studios) doing things they usually didn’t do on screen. Following the success of MGM’s Hollywood Revue of 1929, Paramount Studios released Paramount on Parade in April 1930, much to the liking of New Yorker critic John Mosher, who also praised the film’s accompanying cartoon, 1929’s The Prisoner’s Song:
You can watch The Prisoner’s Song here (and ponder how far animation has advanced)…
Mosher also praised a number of Paramount’s contract players, and especially actors Jack Oakie and Maurice Chevalier…



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Lost In the Crowd
In his “Notes and Comment,” E.B. White lamented the fact that the world’s tallest building appeared less than lofty, since neighboring skyscrapers were nullifying its grandeur:

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Full of Hot Air
That was another opinion shared by E.B. White, this time regarding the Empire State Building’s top promotor, former New York Governor Al Smith, who spoke of plans to attach a mooring mast to the top of his skyscraper (which would eclipse the Chrysler as the world’s tallest in 1931):
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View From the Top
The New Yorker featured a profile of Aloysius Anthony Kelly (1893?-1952), better known as the Roaring Twenties most famous pole-sitter, “Shipwreck” Kelly. He achieved his greatest fame in the 1920s and 1930s, sitting for days at a time on elevated perches — often atop buildings — throughout the U.S.
Kelly’s fame was already on the wane when this profile appeared, and by 1934 he was reportedly working as a dance hall gigolo. Kelly’s last flagpole stunt was at a 1952 event sponsored by a Lion’s Club in Orange, Texas — he suffered two heart attacks while sitting atop their 65-foot flagpole. After climbing down he announced, “This is it. I’m through.” He died one week later after he was struck by car on West 51st Street in Manhattan.

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Brand X
Folks were still abuzz about the discovery of a ninth planet in the solar system, soon to be dubbed “Pluto” by an English schoolgirl. Howard Brubaker, in “Of All Things,” observed…
…and Kindl illustrated the problem a new planet posed for astrologers…
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I Beg Your Pardon
Will Rogers was a beloved comedian with a few rope tricks up his sleeve, but I’ve never known him for working blue. However, one critic for the New Yorker (“A.S.”– not sure who this is) found Rogers’ new radio show both humorless and gauche…

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Before He Got Axed
Ten years before he was murdered by one of Stalin’s NKVD agents, Leon Trotsky published an autobiography that was written in his first year of exile in Turkey. The review is signed “G.H.” so I am assuming the author is Geoffrey Hellman, who contributed for decades to the New Yorker’s “Talk of the Town.” Excerpts from the review:

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From Our Advertisers
The makers of Bozart rugs and fabrics invited New Yorker readers to “introduce a breath of summertime indoors”…
…while Macy’s urged the same by gracing a sunroom or terrace with one of their Marcel Breuer-inspired chairs…
…Colonial Airways touted an early form of radar — an “invisible pilot” — as the latest safety feature in its airplanes…
…the Douglas L. Elliman company promoted its yet unbuilt River House, which would feature a pier where residents could dock their yachts…

…and then we have our more unfortunate ads, such as this one from Macy’s that shows grandpa passing along his racist tendencies to a grandchild…
…and this sad appeal from the makers of Lucky Strike to keep puffing and avoid that hideous double chin…
…our cartoons include Garrett Price and thoughts of spring…
…Barbara Shermund eavesdropped on tea time…
…Alice Harvey found an awkward moment in a hosiery department…
…Peter Arno revisits a familiar theme — chorus girls and sugar daddies…
…and Otto Soglow looked in on a fat cat’s moment of pride…
Next Time: Minding the Gap…
- zeusdvds.com