In an age of toe-tapping musicals and screwball comedies — which served to distract from the grim realities of the Great Depression — one playwright was content to continue mining the deep veins of tragedy and pessimism than ran through the 1930s.

A Chekhovian realist, Eugene O’Neill (1888 – 1953) had yet to write his masterpiece, Long Day’s Journey into Night, but in 1931 he was already well established as America’s preeminent playwright. When his naturalistic Mourning Becomes Electra hit the Guild Theatre stage, New Yorker theatre critic Robert Benchley had little doubt about O’Neill’s greatness as a playwright, even if he wasn’t so sure about the play itself:
O’Neill’s tragic pose was borne from childhood, the son of an alcoholic father and a mother who became addicted to morphine after his difficult birth. His older brother, Jamie, would drink himself to death. It doesn’t end there. O’Neill’s own two sons would commit suicide, and he would disown his remaining daughter, Oona O’Neill, when at age 18 she married silent film star Charlie Chaplin, 36 years her senior. An odd footnote: Chaplin was best friends with Ralph Barton, a cartoonist for the early New Yorker who took his own life after Eugene O’Neill married Barton’s ex, Carlotta Monterey. To close the loop, O’Neill and Monterey had a mess of a marriage between his alcoholism and her addiction to sedatives. No wonder the man rarely smiled.



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Go West, William
When Mae West announced she was going to present a modern version of William Shakespeare’s Macbeth and play the part of Lady Macbeth, Wolcott Gibbs went to work on possible scenarios for such a production. Here is one of them:

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Those Hats Again
And now to E.B. White, who once again explored the mysteries of the Empress hat:

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Rah, Rah, Sis Boom Bah
And so, in a city with one of the most storied teams in Major League Baseball, the New Yorker continued to ignore that sport as it gushed over college football, John Tunis even going the extra mile to check out homecoming at Ohio State.

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Boxing Brainiac
Several times before in this blog we have encountered boxing great Gene Tunney and his taste for the literary life. E.B. White gave us the latest on the Champ in “The Talk of the Town”…

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From Our Advertisers
It’s the Depression, Prohibition is still in force (kind of), so what’s a body to do to blow off some steam? Well, you could take up smoking, every waking moment, at least when it came to this guy…
…and these were the days when tobacco companies offered competing claims about the health benefits of their cigarettes (weight loss, calmer nerves etc.). So the folks at Listerine, who were all about keeping you safe from nasty mouth germs, launched a cigarette of their own, which was “taking the country by storm,” at least in their estimation…
…and I throw this in to give you an idea of how far cigarette companies would go, and how folks would respond in the early 1930s…at left is a 1932 advertisement from the back cover of Popular Mechanics, telling us that “Everybody” is deeply inhaling their product…of course people became addicted, including this young woman (right) featured in a 1931 Popular Science news item who managed to smoke and read a book while reducing her figure…
…back to the New Yorker ads from the Nov. 7 issue, here is one that offered a “scientific” way to remove nicotine from cigarettes, allowing only “pure tobacco” to enter your pink lungs…
…and now a couple of lovely color ads for Houbigant cosmetics…
…and our friends at Alcoa, diligently working to convince Americans that aluminum furniture was the modern way to keep your house “in step” with the times…
…and finally, RCA Victor was offering an early version of the LP record, so you wouldn’t have to stop necking to turn the damn record…
…on to our cartoons, we begin with Gardner Rea…
…John Reehill gave us a lover who probably watched too many romance movies…
…contrasting with this fellow illustrated by Carl Rose, who doesn’t lift a finger to find some romance…
…and while we are on the subject of love, here is a modern twist offered by Barbara Shermund…
…William Crawford Galbraith gave us a far more detached view of the game of love…
…while Helen Hokinson found an attraction of a different sort with one of her “girls”…
…Alan Dunn looked in on the baking business, industrial-sized…
…and we end with Richard Decker, and the price of war…
Next Time: All That Glitters Is Not Gold
Yeah,Luckies!Best cigarette in the world.The snobs can have their Dunhills and English Ovals and the only reason the French smoked Gauloises is because they couldnt get their hands on American Luckies,only the tasteless European version.
A pack of filterless Luckies and a cup of black coffee was the Breakfast of Champions.
(Though southerners and their Picayunes come in a close second)
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My great uncle smoked four packs of Luckies a day, and somehow lived into his late 80s.
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Great God,4 packs a day!I I guess his innards were smoked like in a smokehouse and that helped to preserve him.
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Most likely. Never saw him without a cigarette.
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