Summer Indulgences

Writing under the pseudonym Guy Fawkes, Robert Benchley (1889-1945) tried to keep the newspaper industry honest through regular criticism in his “Wayward Press” column.

June 11, 1932 cover by Helen Hokinson.

As the summer of ’32 approached, Benchley recalled the barrage of sensational headlines that dominated the month of May — everything from Amelia Earhart’s solo crossing of the Atlantic to John Curtis’ false confession in the Lindbergh baby kidnapping. Here is the opening paragraph:

THE NOBLE AND IGNOBLE marked a busy May 1932. On May 20–21, Amelia Earhart became the first woman—and the only person since Charles Lindbergh—to fly nonstop and alone across the Atlantic. She is shown here after arriving in Culmore, Northern Ireland after her solo flight; At top, right, John Hughes Curtis, a bankrupt shipbuilder from Norfolk, Virginia, who falsely claimed he was in contact with the actual kidnappers of the Lindbergh baby, leading investigators on a wild goose chase; bottom right,  Jimmy Walker’s days as mayor of New York were numbered as investigations into corruption continued. (

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News From Texas

Lois Long filed another installment of “Tables for Two,” noting that folks at Broadway and Seventh Avenue “still own most of the motorcars that sally out of town,” with some of those cars ending up at Texas Guinan’s new La Casa Guinan on Merrick Road.

TEXAS TEA…Following the market crash of 1929, Mary Louise Cecilia “Texas” Guinan left Manhattan’s speakeasy life and in time started a new club near Valley Stream, Long Island. Formerly known as Hoffman’s, Guinan renamed the club La Casa Guinan in 1932. (

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Dud Stud

Writing under his pseudonym Audax Minor, George F. T. Ryall reported on the latest news from the track, namely the race at Belmont that produced a surprise winner.

FAIR FAIRENO scored his first major victory of 1932 in the Belmont Stakes. Unfortunately, Faireno fared less well with the fillies — he was found to be completely sterile when tried at stud.(

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Appreciating ZaSu

ZaSu Pitts (1894 – 1963) began her acting career in silent dramas, but moved on to comic roles with the advent of sound, most famously pairing up with Thelma Todd in a string of comedy shorts. Producer Hal Roach saw the duo as a female version of Laurel and Hardy, although Pitts and Todd’s characters were smarter and more streetwise. Pitts was also known for playing many secondary parts in B films, mostly portraying fretful spinsters. According to critic John Mosher, this typecasting did not do justice to the Pitts’ obvious talents, which were on display in 1932’s Strangers of the Evening.

UNSUNG HEROINE is how critic John Mosher described actor ZaSu Pitts, seen at left in a circa 1930 publicity photo. Anticipating Lucy and Ethel from I Love Lucy, Pitts teamed up with Thelma Todd in a string of comedy shorts in the early 1930s. Pitts was featured in dozens of films in her 50-year career, including appearances in 18 films in 1932 alone. (IMDB)

Mosher was also a big fan of Greta Garbo, her recent appearance in Grand Hotel prompting a raft of superlatives from the usually reserved critic. But in her latest outing, As You Desire Me, the enigmatic star seemed to drift a bit closer to earth.

GET OFF MY BACK…Critic John Mosher was a big fan of Greta Garbo, but her appearance in As You Desire Me was a bit of a letdown. Maybe it was the blonde wig. (IMDB)

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From Our Advertisers

Chelsea’s London Terrace opened in 1930 as largest apartment building in the world, and it was a world unto itself, noted for its “Garden Quiet” as this ad claimed…

…and its terraces continue to provide respite from the clamor below…

NOW AND THEN…London Terrace today and in 1930. (

…next is another testimonial ad from Pond’s Cold Cream, this time featuring “Mrs. John Davis Lodge,” aka Francesca Braggiotti (1902-1998), an Italian dancer and actor who married fellow actor John Davis Lodge in 1929 (they co-starred in the 1938 film Tonight at Eleven)…

…A member of a prominent political family, John Davis Lodge (1903-1985) later served as governor of Connecticut, a U.S. House representative, and ambassador to Spain, Argentina, and Switzerland…

SECOND ACT… Francesca Braggiotti married fellow actor John Davis Lodge in 1929, but gave up the acting life when her husband entered politics in the 1940s. At left, the couple in 1938; at right, a 1931 portrait of Braggiotti by Arnold Genthe. The couple had two children, one of whom is Lily Lodge, co-founder of Actors Conservatory in NYC. (Wikipedia/

…on with the rest of the ads, we have this one from the maker of Camels, R.J. Reynolds, who took a shot at rival American Tobacco, and their “toasted” Lucky Strikes…

…and we get a dose of retrofuturism thanks to Charles Kaiser and his illustrations of life unbounded with the autogiro, a predecessor to the modern helicopter…

…and it makes a nice segue to our cartoons, beginning with Robert Day

…and the next series are of a scandalous nature, beginning with Otto Soglow’s comment on Mayor Walker’s corruption charge, and an “unnamed” whistleblower…

…and we have scandalous whispers for a dowager at Versailles, with Rea Irvin

…and we let our imaginations run wild with Helen Hokinson here…

…and again here…

…and we end with another James Thurber classic…

Next Time: On Detention…

Blowing Smoke

The Roaring Twenties were an age when many social norms were challenged, including gender roles. Stars such as Marlene Dietrich wore men’s clothing (see my post “Wild & Woolly), many women went to work (women in the workplace increased by 25 percent) and they smoked in public.

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July 24, 1926 cover by Ralph Jester.

At first smoking in public was associated with the wild behavior of flappers, but thanks to American advertising know-how, things quickly changed. What helped spark that change was this controversial 1926 magazine and billboard advertisement:

Now we call it “second-hand smoke” (History News Network)

Naturally, the editors of “The Talk of the Town” had something to say about all the fuss:

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Give dubious credit to Chesterfield for cracking a barrier. And thanks to mass marketing, what was rare and shocking quickly became commonplace. Subsequent cigarette ads featured women who didn’t need a man to blow them any smoke; they were independent, successful and famous:

This is among the earliest cigarette ads to feature endorsements from famous women. In 1927, Lucky Strike began collecting testimonials from female celebrity smokers, ranging from movie stars to celebrities. In this 1928 ad, Amelia Earhart endorses Lucky Strike. (Stanford School of Medicine)

The editors of The New Yorker obviously loved cars and the advertising they attracted, so for the July 24 edition they dispatched a writer and an artist to the motor races at Atlantic City to record the momentous event. However, writer Eric Hatch seemed as interested in the attire of the drivers as in the race itself:

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According to New Yorker writer Eric Hatch, Peter DePaolo wore a white sweater and bow tie in the Atlantic City race. Here he is seen earlier that year following his victory at the Indianapolis 500. He was the first driver to complete the 500 miles in under five hours, and have an average speed of more than 100 mph. Since 1989, nine Indy races have finished in under three hours. In 2013 Tony Kanaan’s average speed exceeded 187 mph. (flickr/clamshack)

And then there were Dave Lewis’s breeches…

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…and the wild stockings worn by the race’s starter, Fred Wagner:

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Illustrator Johan Bull offered his own observation about Wagner’s stockings, among other things:

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In a separate column in the magazine (simply titled “Motors”) Hatch marveled at the amazing new road to Jamaica (Queens) that featured four lanes, two in each direction, with drivers approaching breakneck speeds near 40 miles per hour:

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As for speed, back then a basic car was a far cry from an Indy racer, and strained to do more than 45 mph. Luxury cars could go faster, but the quality of tires, brakes and roads were so poor that anyone exceeding 60 mph would likely blow a tire.

Next Time: A Castle in Air…

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