Jimmy Comes Home

Above: Former New York Mayor Jimmy Walker and wife Betty Compton, aboard the S.S. Manhattan in 1935. (New York Daily News Archive)

The Roaring Twenties and Jimmy Walker seemed made for each other. A dandy with a taste for fine clothes, late-night parties, and Broadway showgirls, the 97th mayor of New York was a darling of the media…until the market crashed; as nest eggs evaporated along with jobs, folks quickly lost their taste for such frivolity.

November 9, 1935 cover by Daniel “Alain” Brustlein. This was the first of nine covers Brustlein created for the magazine. An Alsatian-born American artist, cartoonist, illustrator, and author of children’s books, Brustlein (1904–1996) contributed to The New Yorker under the pen name “Alain” from the 1930s through the 1950s.
Daniel “Alain” Brustlein, in an undated photo. During the height of Abstract Expressionism Brustlein became a reputable painter, exhibiting his work in New York and Paris. (derfner.org)

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The fall of 1935 marked three years since Walker had left office, and for nearly two of those years the city had been governed by the reformist Mayor Fiorello La Guardia. New Yorkers, it seemed, were ready for a dose of Jimmy when he returned from his European exile, hailed by a throng of media and well-wishers.

Writing for Airmail, longtime New York journalist Sam Roberts observes that the city loved Walker, “a charming hellion, a witty, self-effacing, glib humanist, far more flawed, too, and compassionate than pictured previously, a man elevated and condemned by his own character, created and ultimately consumed by his times. He conjures up the anti-Trump—a dodgy philanderer who governed by making people feel good rather than angry.”

WHERE’S THE PARTY?…Former Mayor Jimmy Walker and his wife, Betty Compton, returned to New York in the fall of 1935 amid tremendous fanfare. The New Yorker’s Morris Markey noted that at least 160 media representatives were on hand for the couple’s arrival. (YouTube)

Walker (1881-1946) fled to Europe in November 1932 amid a bribery scandal that had prompted his resignation. Accompanied by Ziegfeld Follies singer Betty Compton (1906–1944)—whom he would marry in Cannes the following April—they would bounce around the continent until Walker determined that the danger of criminal prosecution had passed.

In his “A Reporter at Large” column, Morris Markey wrote about the media’s reception of the exiled mayor, “an army of reporters and photographers, sound engineers and announcers and contact men”…all assembled to inform the world of the return of a “discredited politician.”

HE GOT AROUND…During his time in office from 1926 to 1932, Mayor Jimmy Walker never seemed to miss a moment in the spotlight. Clockwise, from top left, Walker presided over the first shot in the city’s annual marble tournament on June 3, 1928; with actress Colleen Moore at the 1928 premiere of her latest film, Lilac Time;  testifying on bribery charges before the investigative committee of Judge Samuel Seabury, 1932; with Betty Compton following their 1933 wedding in Cannes. (New York Times/konreioldnewyork.blogspot.com/villagepreservation.org)

Markey continued to convey his astonishment at “the monstrous complexity, the fabulous opulence, of the machinery put in motion to inform the universe of Mr. Walker’s arrival upon his native shore.” This included a massive cocktail party—hosted by The United States Lines—for more than two hundred press representatives and other officials.

After all the commotion, Walker would settle into a job as head of Majestic Records, adopt two children with Compton, and host his own radio series on WHN, Jimmy Walker’s Opportunity Hour.

Compton would divorce Walker in 1941 and remarry. Becoming ill after the birth of a son, she would die at age 38 in 1944. Walker would die two years later at age 65 of a brain hemorrhage.

CALLING ON THE ROOSEVELTS…Jimmy Walker and Betty Compton at the White House in 1937. It was pressure from FDR that led to Walker’s resignation in 1932. (Wikipedia)

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High-flying Hooplah

While New Yorkers were going gaga over Walker, folks in the Bay Area were all atwitter over the first air-mail flight across the Pacific, loading a Pan Am Clipper to the gills with all manner of collectables. E.B. White noted:

BELLYFUL…On Nov. 22, 1935, Pan American Airways made aviation history as the China Clipper lifted off from Alameda, beginning the world’s first trans-Pacific airmail service. Captained by Edwin Musick and crewed by famed navigator Fred Noonan, the Martin M-130 opened a new era of long-distance flight across the Pacific. Noonan, who charted many commercial routes across the Pacific, would go missing along with Amelia Earhart during their ill-fated flight in July 1937. (Library of Congress)

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Wise Men From the East

“The Talk of the Town” visited with Soviet satirists Ilya Ilf (1897–1937) and Evgeny Petrov (1903–1942), who were in New York preparing for a ten-week road trip to California and back. On assignment as special correspondents for the newspaper Pravda, they later published a series of illustrated articles, “American Photographs,” as well as a book titled Single-Storied America (the summer 2004 issue of Cabinet Magazine features an account of their journey as well as a number of their photographs).

AMERICA WAS A GAS…Soviet satirists Ilya Ilf (left) and Yevgeni Petrov check out New York before heading into the American heartland on a ten-week road trip, a highlight being the countless full-service gas stations they encountered along the way. After seeing skyscrapers and mountains and other wonders, the pair agreed that the most enduring image was the one at right: “an intersection of two roads and a gasoline station against a (back)ground of wires and advertising signs.” Sadly, Ilf died two years later from tuberculosis; Petrov died in a plane crash in 1942 while working as a war correspondent. (Aleksandra Ilf archive/Cabinet Magazine)

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A Jumbo Career

Wallace Beery (1885–1949) got his start in the comedy silents of the 1910s and became a star before the sound era made him an even bigger one; by 1932 he was the world’s highest-paid actor. Alva Johnston’s profile (titled “Jumbo”) took a look at Beery’s life and career (illustration by Al Frueh). Excerpts:

COURTING AND SPARKING…Sid Miller (Wallace Beery) spikes the lemonade as he woos Lily Davis (Aline MacMahon) in a scene from the 1935 film, Ah Wilderness! (letterboxd.com)

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A View and Corbu

Art and design critic Lewis Mumford was well-known for his hypercritical eye, but occasionally he could be moved to rhapsodize, in this case about the opening of Fort Tryon Park, and particularly about the view it afforded visitors. He reserved his criticism for one of the latest works by Le Corbusier (aka Charles-Édouard Jeanneret), on exhibit at MoMA.

MAGNIFICENT is the word Lewis Mumford used to describe the view from Fort Tryon Park. This scene is taken from Linden Terrace to the west: a barge on the Hudson River and the Hudson Palisades beyond, with the Englewood Cliffs campus of Saint Peter’s University on the top. (Wikipedia)
IRRATIONAL?…Mumford was not pleased with Le Corbusier’s latest work, Le Petite Maison de Weekend (Villa Henfel), which was featured on the cover of the MoMA exhibition catalogue (upper left). Mumford saw the design as a pathetic escape from the architect’s renown rationalism. (MoMA/Fondation Le Corbusier)

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At the Movies

It was a mixed bag at the movies for critic John Mosher, who was delighted by a Soviet take on Gulliver’s Travels, rendered with puppets engaged in a proletarian struggle…

KOMRADE GULLIVER…The Soviet stop motion-animated fantasy film, The New Gulliver, was a communist re-telling of Jonathan Swift’s 1726 novel. The film depicted Lilliput suffering under capitalist inequality and exploitation, with Gulliver enabling a proletarian revolution against the Lilliputian monarchy. (revolutionsnewstand.com)

…but Mosher was less than delighted with the latest from Hollywood, including a sedate The Three Musketeers, a “conventional” remake of D.W. Grifffith’s 1920 melodrama Way Down East, and the romcom Hands Across the Table, which the Times called “uproariously funny” but Mosher deemed barely worth a chuckle.

OUTCLASSED BY PUPPETS…John Mosher found the latest from Hollywood underwhelming. Clockwise, from top, Onslow Stevens, Moroni Olsen, and Paul Lukas in The Three Musketeers; Rochelle Hudson and Henry Fonda in Way Down East; Fred MacMurray and Carole Lombard in Hands Across the Table. (mabumbe.com/zeusdvds.com/Wikipedia)

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From Our Advertisers

The Dorothy Gray salons didn’t mince words when it came to a woman’s beauty regimen…without their help, claimed this ad, the poor “Mrs. Madison” would be “frankly plain,” with a face too wide and eyes and mouth too small…

…notable in ads for men’s and women’s clothes were the presence of cigarettes…all three of the men in this spot are having a smoke in their smart attire…

…White Rock gave their logo-bearer Psyche a rest in 1935 with a variety of ads including this one…

…the makers of Bisquit assumed their customers could read the French dialogue, or at least pretend to…

…when we (of a certain age) think of Marlboro we think of the rugged Marlboro Man, but in 1935 the brand was exclusively marketed to women…

…and who knows what Old Gold’s target was here…definitely women smokers, who were the growth market, but men would take notice of the George Petty pin-up…

…the makers of Pabst Blue Ribbon Beer, who endured Prohibition by offering products like Pabst-ett cheese spread, were ready to grab a big market share after Repeal…

Otto Soglow, still contributing to The New Yorker despite taking his Little King to Hearst, drew up this potentate for a tomato juice spot…

…which segues to our other cartoonists, beginning with Al Frueh and his take on the latest  Broadway hit, Jubilee!

Robert Day saw action on the gridiron…

…unless I missed something, this might be Richard Taylor’s first New Yorker cartoon…

James Thurber put a unique spin on a bowling ball…

Alan Dunn was all in knots at a crime scene…

…Dunn again, pondering the wonders of a makeover…

Barney Tobey eavesdropped on a Downtown subway…

Fritz Wilkinson looked to return a defective pet…

Carl Rose needed two pages to illustrate his epic cartoon (caption added at the bottom for readability)…

…and we close with Helen Hokinson, and a whiff of scandal…

Next Time: Seeking Decorative People…

 

The Din and Bustle

City life is a noisy life, especially in places like Manhattan, one of the most densely populated places in the world.

August 24, 1935 cover by Rea Irvin.

In his “Notes and Comment” column, E.B. White described the occasional “intestinal stoppage” of traffic outside The New Yorker’s offices at West 45th Street, an entire block “laden with undischarged vehicles, the pangs of congestion increasing till every horn is going—a united, delirious scream of hate, every decibel charged with a tiny drop of poison.”

ABOVE THE FRAY…E.B. White with his pet dachshund Minnie at the West 45th Street offices of The New Yorker. (New York Times)
AND DON’T CALL ME SHIRLEY…New York City’s Commissioner of Health, Shirley Wynne (right), created a Noise Abatement Commission in 1929. After eight months of research the Commission published City Noise, which included recommendations for a quieter city. (Wikipedia/trevianbooks.com)

The city began addressing the problem in 1929, when New York City’s Commissioner of Health, Shirley Wynne (1882-1942), created a Noise Abatement Commission, likely the first such commission in the U.S. The Commission cited the “mounting roar and crash of traffic, building, manufacture and sundry other noises which have accompanied the growth of the city.” After eight months of research the Commission published City Noise, which included recommendations for a quieter city.

URBAN CHORUS…A chart featured in City Noise depicted some of sources of noise in New York City.
PIPE DOWN!…Clockwise, from top left: The Noise Abatement Commission took to the streets with a municipal acoustics-measuring truck in 1930; cartoon in the New York Herald Tribune illustrated the challenge ahead; Commission officials conducting noise tests in Times Square, circa 1930; poster circa 1936 promoted Mayor Fiorello La Guardia’s anti-noise drives. A 1936 noise code put sound restrictions on everything from radios to the “prolonged and unreasonable blowing of a horn.” A first offense cost $1; the second, if committed within the next year, $2. (hii-mag.com/Bloomberg.com/NYTimes.com)

Not one to leave a stone unturned, White also added this note about the noisy doors on Pullman train car toilets…

Here are the Otto Soglow spot drawings that accompanied the “Talk” piece:

Final note: A colorful exploration of sound can be found on the One Thousand Birds site, Hii Magazine. Check it out!

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Puff Pushers

Tobacco companies like Philip Morris have long been savvy in finding ways to expand their market, including taking their product directly to the consumer, as “The Talk of the Town” explained in this entry:

SMOKE FREE…Sample pack of Philip Morris cigarettes, circa 1930s. (Ebay)

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A Rare Glimpse

Before Roger Angell started writing about baseball in 1962, there wasn’t a whole lot written about the sport in the pages of The New Yorker. In the magazine’s early years, the game was probably perceived as too low-brow, while other athletic pursuits such as golf, tennis, and polo were more in line with the desired or perceived readership. Early contributors such as Ring Lardner had also soured on the sport, thanks to the Black Sox Scandal of 1919 and the greed of team owners. So here is a rare look at baseball, and Yankee coach Joe McCarthy (1887-1978), in “The Talk of the Town.” Excerpts:

BRONX BOMBERS…Coach Joe McCarthy (center) with sluggers Lou Gehrig, left, and Babe Ruth during the 1932 World Series. The first manager to win pennants in both the National and American leagues, McCarthy’s teams would win a total nine league pennants and seven World Series championships. (CARLI Digital Collections)

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Music Under the Stars

The monumental Lewisohn Stadium was a popular classical music venue on the City College of New York campus until its unfortunate demolition in 1973. According to BBC Music Magazine, “for nearly half a century, Lewisohn Stadium gave people from all walks of life the chance to hear performances by the likes of violinist Fritz Kreisler, soprano Leontyne Price and clarinettist Benny Goodman for as little as 25 cents admission. The New Yorker paid a visit during eighteenth season of the Stadium Concerts. Excerpts:

CLASSICAL MASSES…At left, cover of the 1935 Stadium Concerts Review; at right, Andre Kostelanetz conducts before a crowd of thousands at Lewisohn Stadium in 1939. The stadium was demolished in 1973 to make way for City College of New York’s North Academic Center. See The New York Philharmonic Archive for the complete digital version of the 1935 Stadium Concerts Review. (NY Philharmonic Archive/PressReader.com)

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At the Movies

Film critic John Mosher continued to search in vain for a film he could endorse, but he came away empty-handed after screening a star-studded screen adaptation of Jack London’s novel The Call of the Wild. Star power also fell short for Mosher in the screen version of Booth Tarkington’s Alice Adams. 

SMALL TALK…The film adaption of Booth Tarkington’s Alice Adams seemed to have all of the right elements in place, including director George Stevens and stars Katharine Hepburn and Fred MacMurray (left), but critic John Mosher found it somewhat average. In a 1991 retrospective review, however, The New Yorker’s Pauline Kael deemed the romantic comedy “a classic” and stated that “Hepburn gives one of her two or three finest performances.” At right, the character of Alice Adams was first portrayed on the silver screen by Florence Vidor in a 1923 silent film. (Toronto Film Society/Wikipedia)
THE BIG CHILL…Clockwise, from top left, Clark Gable and Loretta Young brave the Yukon wilds (actually Washington State) in The Call of the Wild; Jack Oakie provided comic relief as Gable’s sidekick Shorty Hoolihan; Young watches the filming of a scene on location at Mt. Baker National Forest; Gable shoots a scene with the St. Bernard Buck. (IMDB/Wikimedia)
CLARK’S BEST FRIEND…Dog lover Clark Gable became very close with Buck during the filming of The Call of the Wild. Buck appeared in seven more films from 1935 to 1940, even receiving star billing as “Buck the Wonder Dog.” (Facebook/Pinterest)

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From Our Advertisers

Colorful ads returned to the August 24 issue, featuring familiar sponsors who could afford full-page, full-color spots, namely tobacco and liquor producers…Camel was back with their athletic theme, however they might have chosen someone other than Bill Tilden, who looked perfectly ancient…

…Old Gold returned with another George Petty-illustrated ad…

…Courvoisier cognac took the back page spot…

…Powers Reproduction showed off their color printing expertise…I wonder if that is a Lucky she is smoking…

…because I believe she is the same woman who appeared in this ad from the July 27 issue:

…back to August 24, where we were encouraged to enjoy a Johnny Walker highball to stave off the late summer heat…

…the distinctive crown of Hotel Windemere on the Upper West Side was an eye-catcher even in this one-column ad from the back of the book…photo at right from around the time it was completed, 1927…

…on to our cartoonists, an unexpected profile caricature by William Steig (this two-part profile featured process-server Harry Grossman)…

…interesting spot drawings by George Shellhase (top) and Leonard Dove (bottom right), and at left, two by Christina Malman

…Malman (1912-1959) produced at least two-dozen covers for The New Yorker between 1937 and 1956, including this gem from 1941:

…some baby names have real meaning, according to Alan Dunn…

Peter Arno offered caution about dancing with a prickly Colonel…

Fritz Wilkinson answered one cat call high above the city…

Franz Shubert met Busby Berkeley, via Carl Rose

George Price persisted in threading a needle…

Robert Day gave us a pacifist of sorts in a game of tug-of-war…

…Burma Shave jingles seemed to be everywhere in the 1930s, per Alain

…An example of replica Burma Shave signs along Route 66:

(roadsideamerica.com)

…some parenting tips came our way via Helen Hokinson

…and Leonard Dove took us back to school…finally…

Next Time: Down to Earth…

Independence Day 1935

We mark the July 4 weekend with a lighter edition of A New Yorker State of Mind

July 6, 1935 cover by William Steig, a contributor to The New Yorker from 1930 to 2003, including more than 2,600 drawings and 117 covers.

…and see what many New Yorkers were doing on that holiday ninety years ago…

TOGETHERNESS…New Yorkers celebrate the Fourth of July on a Coney Island beach, circa 1935. (coneyislandhistory.org)

Let’s look at some of the advertisements from the July 6 issue, beginning with this alarming image that greeted readers on the inside front cover…

…Goodyear continued its series of safety-minded advertisements (this one on the inside back cover) that played on the fears of parents with driving-age children…strange how no one then considered other hazards such as the hard steel dash, or worse, the steering column that often impaled drivers…also, is that how they taught folks to hold a steering wheel in the 1930s?…

…no stylish models, debutantes or famous athletes for the makers of Chesterfields, at least not in this back page ad which equated their cigarette papers (and by association, the cigarettes themselves) with wholesome milk and pure mountain water…

…we kick off the cartoons with Robert Day, who took to the roads with a touch of modernism…

Gardner Rea topped off the calendar section with a nod to fireworks safety…

…known more for his New Yorker covers, Constantin Alajalov reflected on a visit to the Met…

Ned Hilton was tied up on the phone…

Fritz Wilkinson had one musician ready to play a different tune…

James Thurber was up in arms…

George Price found something fishy with two fishermen…

…and Price again, with the latest advances in personal hygiene…

Rea Irvin gave us an early taste of Halloween…

Barbara Shermund found some frank advice at the beauty counter…

…and we close with Peter Arno, in his element…

Next Time: A German Problem…