For the Byrds

Since time immemorial human beings have clung to the idea that unknown lands must surely contain vast mineral treasures.

July 26, 1930 cover by Helen Hokinson.

Such was the case when Admiral Richard Byrd returned from his Antarctic expedition, during which he conducted a number of geological studies. Ever ready to tweak a senator’s nose, the New Yorker’s James Thurber imagined an exchange between Byrd and a U.S. Senate subcommittee that was more interested in exploitable commodities than in scientific discoveries:

HMMM, NO OIL HERE…Richard Byrd’s expedition building their “Little America” encampment at the South Pole in 1928. (

One passage of particular interest in this imaged exchange dealt with the speed of climate change in relation to potential mineral extraction…

BIRDS MEET BYRD…Admiral Richard Byrd onboard the USS Bear during his second expedition to the South Pole. (Wikipedia)

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Before CNN

Newsreels came into their own with the advent of sound, offering moviegoers a selection of news stories from the around the world. In his “Notes and Comment,” E.B. White observed that newsreels depicted foreigners as people who just liked to hang out (note the racial slur directed at Latin Americans). White’s characterization of Germans as an indolent lot is also noteworthy, given the country was just two and half years away from Nazi takeover.

TANZEN UND TRINKEN…Kroll’s Biergarten in Berlin in September 1928; English visitors raise a glass at a beer hall in Hesse, 1929. (YouTube)

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Speaking of Slurs

Here is what passed for a humorous anecdote in the July 26, 1930 “Talk of the Town”…

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Star Power

William Powell and Kay Francis were frequent co-stars, and would team up for the 1930 courtroom drama For the Defense. Powell and Francis would be two of Hollywood’s biggest stars in the 1930s.

LET’S MAKE A PICTURE…Frequent co-stars William Powell and Kay Francis in a publicity photo for 1930’s For the Defense. Francis was a longtime friend of the New Yorker’s Lois Long. (IMDB)

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From Our Advertisers

What Depression? As bread lines lengthened so did the “super-chassis” of this monster Cadillac…

…in contrast, this ad in the Aug. 2 issue questioned the necessity of a 4,000-pound car (or in the case of the 16-cylinder Cadillac, 6,500 pounds), and touted this “common sense” British import…imagine the America of today if this idea would have taken hold in the 1930s…

…we return to the June 26 issue to find an ad that would likely not appear in today’s New Yorker

…another unlikely ad is this spot from the makers of Farina cologne featuring a skinflint applying the stuff to his armpit…yeah, I’ll take a bottle…

…and Rea Irvin continued his series of illustrations for Murad cigarettes…

…in cartoons, Irvin gave us this interpretation of country life in a full-page panel originally featured sideways…these “Country Life in America,” scenes depicted common folks enjoying the outdoors at the expense of country squires…

…and then we have the bohemian artist and set designer Cleon Throckmorton (1897-1965), with his one and only contribution to the New Yorker

…in a previous issue (May 31, 1930) Throckmorton had placed this tiny, curious ad in a corner on page 46…

…and in the June 7, 1930 issue, he placed another ad in the bottom corner of page 94…

Cleon Throckmorton, well-known for his bohemian lifestyle, operated a backyard speakeasy called the Krazy Kat Club in Washington DC. He is pictured here (center) with a couple of “Klub” members in 1921. He was no slouch, however, designing 149 New York theatrical productions between 1920 and 1934. (

…back to our cartoons, we have Otto Soglow, who was going through a wavy period in his illustrations…

…Soglow would soon become famous for his Little King strip, but for now we’ll leave the king jokes to Peter Arno

Gardner Rea contributed this series cartoon that slid around page 20…

Leonard Dove looked in on a domestic scene…

…and John Reehill contributed this weird little cartoon that reminded me a bit of the humor of Gahan Wilson

Next Time: The Drys Are All Wet…



Published by

David O

I read and write about history from the perspective that history is not some artifact from the past but a living, breathing condition we inhabit every moment of our lives, or as William Faulkner once observed, "The past is never dead. It's not even past." I read original source materials, such as every issue of The New Yorker, not only as a way to understand a time from a particular perspective, but to also use the source as an aggregator of various historic events. I welcome comments, criticisms, corrections and insights as I stumble along through the century.

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