America’s Sweetheart

Above: A scene from Mary Pickford’s 1922 film Tess of the Storm Country. (Library of Congress)

In today’s celebrity-saturated culture it is difficult to find a parallel to silent film star Mary Pickford, who was dubbed Queen of the Movies more than a century ago. Indeed, during the 1910s and 1920s Pickford was regarded as the most famous woman in the world.

April 7, 1934 cover by Rea Irvin.

Pickford was also known as “America’s Sweet” for her portrayal of gutsy but tenderhearted heroines. In real life she was also a gutsy and shrewd businesswoman who co-founded United Artists in 1919 with Charlie Chaplin, Douglas Fairbanks, and director D. W. Griffith. Commanding a salary only rivaled by Chaplin, her stardom only grew when she married Fairbanks in 1920, forming the first celebrity supercouple; together they ruled Hollywood from their Beverly Hills mansion, Pickfair (apparently staging dull affairs, per the “Profile” excerpt below).

The end of the silent era also put an end to Pickford’s stardom, as well as to her fairytale marriage to Fairbanks. Margaret Case Harriman’s profile of Pickford, simply titled “Sweetheart,” gave readers a glimpse into the decline of a silent superstar. Excerpts:

SINGULAR STAR…Clockwise, from top left, Mary Pickford in a publicity photo, circa 1910; Pickford visits close friend and screenwriter Frances Marion during filming of Straight is the Way (1921); Douglas Fairbanks and Pickford in the early 1920s; Pickford with a movie camera in 1916—in addition to being a shrewd businesswoman, she was also skilled behind the camera. (thehollywoodtimes.today/Time/Library of Congress)

Harriman concluded her profile with some thoughts on Pickford’s future:

THE SOUND BARRIER…With the advent of sound movies Mary Pickford turned to writing books and serving various charities. From left, sharing ice cream with rising star Bing Crosby in 1934; center, Al Frueh’s caricature of Pickford for the profile; Pickford in a 1934 promotional picture supporting The Salvation Army. (Pinterest/Library of Congress)

A note on the profile’s writer, Margaret Case Harriman (1904-1966), who doubtless sharpened her people-watching skills at the Hotel Algonquin (famed birthing ground of the New Yorker), which was owned by her father, Frank Case. Douglas Fairbanks was one of Case’s best friends, and Harriman knew both Fairbanks and Pickford well, since they often stayed at the hotel.

HOME SWEET HOME…Margaret Case Harriman, photographed May 31, 1937 by Carl Van Vechten. Harriman was born in 1904 in room 1206 of the Hotel Algonquin, which was owned by her father, Frank Case. (Philadelphia Museum of Art)

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Master of Masters

The founder of perhaps the world’s most prestigious golf tournament was an amateur and a working lawyer by profession. When Bobby Jones (1902–1971) co-founded the Masters Tournament in 1934 with investment dealer Clifford Robert, it was called the Augusta National Invitation Tournament (it was Robert’s idea to call it The Masters, a name Jones thought immodest). Jones dominated top-level amateur competition from the early 1920s through 1930—the year he achieved a Grand Slam by winning golf ’s four major tournaments in the same year. However, by the 1934 Jones’s skills began to wane. The New Yorker had little to say about the first Masters (it wasn’t a big deal yet), other than Howard Brubaker making this observation in “Of All Things”…

A SWING INTO HISTORY…Bobby Jones (center) drives during the first-ever Masters Tournament in Augusta, Georgia on March 22, 1934. (augusta.com)

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From Our Advertisers

Wanna get away? This colorful advertisement beckoned New Yorker readers to take the next boat to sunny Bermuda…

…while the Grace Line offered a southern cruise through the Panama Canal…

…but who needed to travel when you could enjoy a beer that was beloved the world over?…

Mrs. Potter d’Orsay Palmer nee Maria Eugenia Martinez de Hoz was content to stay home in Chicago and smoke a few Camels, apparently…

…we’ve encountered her before—she appeared in a Ponds ad (below) in the Aug. 8, 1931 issue of the New Yorker, where we learned she was wife No. 2 of Potter d’Orsay Palmer, son of the wealthy family of Chicago Palmer House fame…they would divorce in 1937, and the playboy Potter would marry two more times before dying of a cerebral hemorrhage in May 1939—following a drunken brawl in Sarasota, Florida with a meat cutter called Kenneth Nosworthy. Maria Eugenia would remarry and return to her homeland of Argentina to raise a family…

…this ad from Nash looks like a scene from Attack of the 50 Foot Woman, if she had a car to match, that is…

…the Cadillac V-16 was a truly massive automobile, but in contrast to the Nash ad, you can barely see the car as it approaches from the vanishing distance…

E. Simms Campbell got in on the advertising game with this spot that features contrasting images of storm and calm…

James Thurber offered this cartoon on behalf of Heinz soups…

…and Thurber again, as we kick off the cartoons with the ongoing battle…

Adolph Schus made a rare appearance in the New Yorker…according to Ink Spill, he also contributed a cartoon on March 19, 1938, and was editor of Pageant Magazine in 1945… 

Gluyas Williams looked in on the sorrows of moneyed classes…

Helen Hokinson’s “girls” were in search of lunch, and propriety…

…and Leonard Dove gave us a renter surprised by something not included in his lease…

…on to April 14, 1934…

April 14, 1934 cover by Harry Brown.

…and book reviewer Clifton Fadiman, who found F. Scott Fitzgerald’s literary gifts “bewilderingly varied”…

A NOT-SO-TENDER RECEPTION…F. Scott Fitzgerald’s status as a symbol of Jazz Age excess hurt his career during the Depression years. Tender Is the Night received mixed reviews, which didn’t help his alcoholism and deteriorating health. When Carl Van Vechten took this photo of Fitzgerald in June 1937, the author had a little over three years to live. (Wikipedia)

…speaking of F. Scott Fitzgerald, fellow author Ernest Hemingway defended Fitzgerald’s writing, arguing that criticism of his Jazz Age settings stemmed from superficial readings. One then wonders what Hemingway thought of E.B. White’s poetic “tribute” to his big game hunting excursions…

I ONLY SHOOT STRANGERS…Author Ernest Hemingway poses with a lion shot during a safari in Africa in 1934. (MPR News)

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From History’s Ash Heap

Various reference sources cite “freak shows” as a normal part of American culture in the late 19th to the early 20th centuries, but I have to admit I saw exhibits at state fairs of half-ton humans and conjoined twins when I was a kid in the 1970s (not to mention things in jars at a carnival in St. Louis that should have been given a decent burial).

When Alva Johnston penned the first installment of a three-part profile series titled “Sideshow People,” such attractions could be found across the U.S. and Europe—Coney Island featured “Zip the Pinhead,” who was actually William Henry Johnson (1842–1926), one of six children born to former slaves living in New Jersey. His desperately poor parents agreed to allow P.T. Barnum to display him at a museum and at circus performances billed as a missing link, a “What-Is-It” supposedly caught in Africa.

FOR THE SUCKERS…P.T. Barnum exhibited William Henry Johnson as a “wild man”, a “What-Is-It” that subsisted on raw meat, nuts, and fruit, but was learning to eat more civilized fare such as bread and cake. Note the difference between the poster depiction at left and the actual man. Civil War-era photo at right by Mathew Brady’s photography studio in New York City. (National Portrait Gallery)

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Floating and Sinking

As much as New Yorker cartoonists (and E.B. White) liked to take pokes at Chrysler’s futuristic Airflow, there was much to be admired by the innovations the car represented. Unfortunately, the car’s design was too advanced for the buying public, and despite a big manufacturing and sales push by Chrysler the car was shelved by late 1936.

Writing for Time, Dan Neil noted the Airflow’s spectacularly bad timing. “Twenty years later, the car’s many design and engineering innovations — the aerodynamic singlet-style fuselage, steel-spaceframe construction, near 50-50 front-rear weight distribution and light weight—would have been celebrated. As it was, in 1934, the car’s dramatic streamliner styling antagonized Americans on some deep level, almost as if it were designed by Bolsheviks.”

SEEMED LIKE A GOOD IDEA. A restored 1934 Airflow. (Hagerty Media)

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More From Our Advertisers

Maybe the buying public wasn’t ready for a car with a sloping hood and embedded headlights, but the folks at Cadillac were eager to unveil concepts for the new streamlined La Salle, which retained the familiar bullet headlights so as not to alarm consumers too much…

…and here’s a lovely image from Goodyear…I assume this woman is merely resting in a rumble seat, since this pose would not be possible above 25 mph…

…full-bleed color ads were coming into their own, as demonstrated by this stylish entry from the purveyors of silk garments…

…on the other hand, our well-heeled friends at Ponds stuck with the tried and true copy-heavy approach…here they offer the flawless features of Anne Gould (1913–1962), granddaughter of Gilded Age robber baron Jay Gould

…R.J. Reynolds continued their campaign to convince us that Camels bring success to the average Joe and the champion athlete…

…the makers of Old Gold opted for the super creepy approach, asking entertainer Jimmy Durante to shove a pack of smokes into the face of what appears to be a teenager…

…here’s another ad from World Peaceways, reminding us of the futility of war…

…speaking of futility, you could visit the USSR, which doubtless took great pains to steer tourists away from mass starvation in Ukraine and mass executions of Stalin’s many “enemies”…

…while folks in the USSR were worshiping Lenin and Stalin, Americans were rightly transfixed by the miracle of Kellogg’s Corn Flakes…a producer of industrial and advertising films, Castle Films would become a subsidiary of Universal and would go on to make a line of science-fiction and horror films including The Wolf Man, The Mummy, and Creature from the Black Lagoon.

…on to our cartoons, Alain took on the recent MoMA exhibition of “Machine Art”…

…and speaking of machine art, George Price was to latest cartoonist to take a crack at the Airflow…

James Thurber offered this bit of spot art for the opening pages…

…and returned to a somber scene on the battlefield of the sexes…

Next Time: Model Citizens…

The Circus Comes to Town

The Ringling Brothers Circus was in town, and The New Yorker marked the occasion with a profile of the surviving Ringlings, John and Charles. Writer Helena Huntington Smith noted that the brothers used a lowbrow profession to become multimillionaires, real estate kings (“They own “most of the west coast of Florida”) and even occasional patrons of the arts.

May 1, 1926 cover by Ottar Gaul.

Speaking of lowbrow, circus freaks remained a big attraction in 1920s New York. Here is an image of the Ringling Brothers “Congress of Freaks” lineup from two years earlier, in 1924:

Congress of Freaks 1924
Photograph by Edward Kelty, who took photos of the “Congress of Freaks” every year from 1924 to the mid 1930s. (artblart.com)

The 1926 show at Madison Square Garden also featured elephants “dancing” the Charleston. One wonders how much these poor beasts were abused:

7341-1 Dansende olifant 1926
(Vintage Everyday)

And from the “Remember it’s 1926 Department,” we have this New Yorker obituary for famed Ringling circus freak Zip the Pinhead. Note that Zip was “owned” by a Captain O.K. White:

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Zip’s real name was William Henry Johnson. Thought to have been born with microcephaly (those with the condition were commonly called “pinheads), he might have merely possessed an oddly shaped head.

Zip_the_pinhead
William Henry Johnson. (Wikipedia)

Audiences were often told that he was a wild man, or a missing link, and although it was assumed he was mentally deficient (the New Yorker article above suggested he had the mentality of a two-year-old child), Johnson’s sister said he could “converse like the average person, and with fair reasoning power.” She claimed his last words (he died at age 83) were, “Well, we fooled ’em for a long time, didn’t we?”

The New Yorker editors continued to marvel at the heights of new buildings, the latest being the Ritz Tower, which was to be the tallest residential building in the city:

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Here’s a postcard image of the Ritz Tower from the late 1920s. Note the airplane at left, added to emphasize the building’s height:

new-york-ritz-tower-granger
(geographicguide.com)

At 41 stories and 541 feet, the Ritz was city’s tallest residential tower at the time. The tallest residential tower in NYC today is 432 Park Avenue. The 96-story tower is just shy of 1,400 feet:

432PA_NW-View_copyright-dbox-for-CIM-Group-Macklowe-Properties-1024x682
(Forbes)

Even taller residential towers are in the works.

Now, to end on a lighter note, a Whoops Sisters cartoon by Peter Arno—this is the first in which their trademark “Whoops” is uttered.

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and this “generation gap” observation by Helen Hokinson:

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Next Time: Batter Up

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